<instructions>Your goal is to analyze the following comment and estimate how highly it will be upvoted by the Hacker News community.</instructions><comment><author>mterwill</author><text>MailChimp&amp;#x27;s voice &amp;amp; tone guide at voiceandtone.com does a nice job of explaining the &amp;#x27;why&amp;#x27;.</text><parent_chain><item><author>thinkingkong</author><text>These are great examples but other than the authors personal preferences its not clear what makes these examples effective.&lt;p&gt;It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.</text></item></parent_chain></comment><story><title>Email copy from great companies</title><url>http://www.goodemailcopy.com/</url></story>
<instructions>Your goal is to analyze the following comment and estimate how highly it will be upvoted by the Hacker News community.</instructions><comment><author>AznHisoka</author><text>There needs to be a way to filter out the most successful ones. Such as filtering or sorting by open rate or click through rate. Otherwise you&amp;#x27;re assuming they&amp;#x27;re successful just because it&amp;#x27;s a popular brand which is not always true.</text><parent_chain><item><author>thinkingkong</author><text>These are great examples but other than the authors personal preferences its not clear what makes these examples effective.&lt;p&gt;It would be good to understand the underlying philosophy and style of communication for each example, so you can piece together what would work best for your project and brand. Not all of them are the same.</text></item></parent_chain></comment><story><title>Email copy from great companies</title><url>http://www.goodemailcopy.com/</url></story>