Impacted versions:
10,11.0
Steps to reproduce:
Install a new database, the application name is the Chinese name, this is no problem.
After entering the developer mode and updating the application list, all module names have become English.
Even if I reload the translation, it has no effect.
Current behavior:

Expected behavior:

Video/Screenshot link (optional):

![qq20180328-092755](https://user-images.githubusercontent.com/5398273/38003496-5735df58-326a-11e8-84ac-331e90faa9af.png)

for module in self:
            module.icon_image = ''
            if module.icon:
                path_parts = module.icon.split('/')
                path = modules.get_module_resource(path_parts[1], *path_parts[2:])
            else:
                path = modules.module.get_module_icon(module.name)
            if path:
                with tools.file_open(path, 'rb') as image_file:
                    module.icon_image = image_file.read().encode('base64')
    name = fields.Char('Technical Name', readonly=True, required=True, index=True)
    category_id = fields.Many2one('ir.module.category', string='Category', readonly=True, index=True)
    shortdesc = fields.Char('Module Name', readonly=True, translate=True)
    summary = fields.Char('Summary', readonly=True, translate=True)
    description = fields.Text('Description', readonly=True, translate=True)
    description_html = fields.Html('Description HTML', compute='_get_desc')
    author = fields.Char("Author", readonly=True)
    maintainer = fields.Char('Maintainer', readonly=True)
    contributors = fields.Text('Contributors', readonly=True)
    website = fields.Char("Website", readonly=True)
    
    
    
    
    installed_version = fields.Char('Latest Version', compute='_get_latest_version')
    latest_version = fields.Char('Installed Version', readonly=True)
    published_version = fields.Char('Published Version', readonly=True)
    url = fields.Char('URL', readonly=True)
    sequence = fields.Integer('Sequence', default=100)
    dependencies_id = fields.One2many('ir.module.module.dependency', 'module_id',