1. non-simplify mode:
```
dubbo://120.0.0.1:20880/org.apache.dubbo.demo.DemoService?key=value
```
the store path of ZK will be: `/dubbo/porg.apache.dubbo.demo.DemoService/url`

2. simplify mode:
```
dubbo://120.0.0.1:20880/org.apache.dubbo.demo.DemoService?key=value
```
the store path of ZK will be: `/dubbo/porg.apache.dubbo.demo.DemoService/url`

3. simplify mode with path specified:
```
dubbo://120.0.0.1:20880/path-value?key=value
```
the store path of ZK will be: `/dubbo/path-value/url`
this.refresh();
        checkMetadataReport();
        if (StringUtils.isEmpty(interfaceName)) {
            throw new IllegalStateException("<dubbo:service interface=\"\" /> interface not allow null!");
        }
        if (ref instanceof GenericService) {
            interfaceClass = GenericService.class;
            if (StringUtils.isEmpty(generic)) {
                generic = Boolean.TRUE.toString();
            }
        } else {
            try {
                interfaceClass = Class.forName(interfaceName, true, Thread.currentThread()
                        .getContextClassLoader());
            } catch (ClassNotFoundException e) {
                throw new IllegalStateException(e.getMessage(), e);
            }
            checkInterfaceAndMethods(interfaceClass, methods);
            checkRef();
            generic = Boolean.FALSE.toString();
        }
        if (local != null) {
            if ("true".equals(local)) {
                local = interfaceName + "Local";
            }
            Class<?> localClass;
            try {
                localClass = ClassHelper.forNameWithThreadContextClassLoader(local);
            } catch (ClassNotFoundException e) {
                throw new IllegalStateException(e.getMessage(), e);