##### SUMMARY
As a nicety to the user, `ansible-galaxy collection` should check certain properties of the `collection_name` argument, and provide helpful suggestions about expected format.

##### ISSUE TYPE
- Feature Idea

##### COMPONENT NAME
lib/ansible/galaxy/collection.py

##### ADDITIONAL INFORMATION
When getting this message, it's not clear to the user what they should do differently:

```yaml
$ ansible-galaxy collection install chrismeyersfsu_tower_modules -p alan -vvv
ansible-galaxy 2.9.0.dev0
  config file = None
  configured module search path = ['/Users/alancoding/.ansible/plugins/modules', '/usr/share/ansible/plugins/modules']
  ansible python module location = /Users/alancoding/Documents/repos/ansible/lib/ansible
  executable location = /Users/alancoding/.virtualenvs/ansible3/bin/ansible-galaxy
  python version = 3.6.5 (default, Apr 25 2018, 14:23:58) [GCC 4.2.1 Compatible Apple LLVM 9.1.0 (clang-902.0.39.1)]
No config file found; using defaults
Opened /Users/alancoding/.ansible_galaxy
 [WARNING]: The specified collections path '/Users/alancoding/Documents/repos/jlaska-ansible-playbooks/alan' is not part of the configured Ansible collections paths
'/Users/alancoding/.ansible/collections:/usr/share/ansible/collections'. The installed collection won't be picked up in an Ansible run.

Found installed collection chrismeyersfsu.tower_modules:0.0.1 at '/Users/alancoding/Documents/repos/jlaska-ansible-playbooks/alan/ansible_collections/chrismeyersfsu/tower_modules'
Processing requirement collection 'chrismeyersfsu_tower_modules'
ERROR! Unexpected Exception, this is probably a bug: not enough values to unpack (expected 2, got 1)
the full traceback was:

Traceback (most recent call last):
  File "/Users/alancoding/Documents/repos/ansible/bin/ansible-galaxy", line 111, in <module>
    exit_code = cli.run()
  File "/Users/alancoding/Documents/repos/ansible/lib/ansible/cli/galaxy.py", line 269, in run
    context.CLIARGS['func']()
  File "/Users/alancoding/Documents/repos/ansible/lib/ansible/cli/galaxy.py", line 617, in execute_install
    no_deps, force, force_deps)
  File "/Users/alancoding/Documents/repos/ansible/lib/ansible/galaxy/collection.py", line 450, in install_collections
    force, force_deps, no_deps)
  File "/Users/alancoding/Documents/repos/ansible/lib/ansible/galaxy/collection.py", line 831, in _build_dependency_map
    validate_certs, (force or force_deps))
  File "/Users/alancoding/Documents/repos/ansible/lib/ansible/galaxy/collection.py", line 898, in _get_collection_info
    parent=parent)
  File "/Users/alancoding/Documents/repos/ansible/lib/ansible/galaxy/collection.py", line 296, in from_name
    namespace, name = collection.split('.', 1)
ValueError: not enough values to unpack (expected 2, got 1)
```

Instead of `ValueError`, it would be better to give text like

> Improperly formatted collection name argument. Collection name must be of the format "username.collection_name", like "chrismeyersfsu.tower_modules"

in_templates_dir = rel_root_dir == 'templates'
            dirs[:] = [d for d in dirs if not any(r.match(d) for r in skeleton_ignore_re)]
            for f in files:
                filename, ext = os.path.splitext(f)
                if any(r.match(os.path.join(rel_root, f)) for r in skeleton_ignore_re):
                    continue
                elif galaxy_type == 'collection' and own_skeleton and rel_root == '.' and f == 'galaxy.yml.j2':
                    
                    
                    
                    
                    template_data = inject_data.copy()
                    template_data['name'] = template_data.pop('collection_name')
                    meta_value = GalaxyCLI._get_skeleton_galaxy_yml(os.path.join(root, rel_root, f), template_data)
                    b_dest_file = to_bytes(os.path.join(obj_path, rel_root, filename), errors='surrogate_or_strict')
                    with open(b_dest_file, 'wb') as galaxy_obj:
                        galaxy_obj.write(to_bytes(meta_value, errors='surrogate_or_strict'))
                elif ext == ".j2" and not in_templates_dir:
                    src_template = os.path.join(rel_root, f)
                    dest_file = os.path.join(obj_path, rel_root, filename)
                    template_env.get_template(src_template).stream(inject_data).dump(dest_file, encoding='utf-8')
                else:
                    f_rel_path = os.path.relpath(os.path.join(root, f), obj_skeleton)
                    shutil.copyfile(os.path.join(root, f), os.path.join(obj_path, f_rel_path))
            for d in dirs:
                b_dir_path = to_bytes(os.path.join(obj_path, rel_root, d), errors='surrogate_or_strict')
                if not os.path.exists(b_dir_path):
                    os.makedirs(b_dir_path)
        display.display("- %s %s was created successfully" % (galaxy_type.title(), obj_name))
    def execute_info(self):