For the First time the concept of "marketing mix" (complex-marketing) appeared thanks to Professor at Harvard business school, N. Borden in 1964.
For the First time the concept of "marketing mix" (complex-marketing) appeared thanks to Professor at Harvard business school, N. Borden in 1964.
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Вперше поняття «комплекс маркетингу» (комплекс-маркетинг) з'явилося завдяки професор Гарвардської школи бізнесу М. Бордену в 1964 році.
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