My company is looking to create targeted advertisement campaigns on social media, but we don't have access to the personal data of influencers. How can I use social media influencers’ personal data to create targeted advertisement campaigns?
My company is looking to create targeted advertisement campaigns on social media, but we don't have access to the personal data of influencers. How can I use social media influencers’ personal data to create targeted advertisement campaigns?
user
Without access to the influencers’ personal data, you could attempt to target campaigns by leveraging influencers’ content and context. You can research which influencers are popular in specific regions or among certain demographics, utilize hashtagging techniques, and create ads that mimic existing content or messaging associated with the influencer. Additionally, it would be beneficial to partner with microinfluencers who have more targeted followings for maximum efficiency in reaching specific audiences.
assistant
My company is looking to create targeted advertisement campaigns on social media, but we don't have access to the personal data of influencers. How can I use social media influencers’ personal data to create targeted advertisement campaigns?
user
Your company can purchase or lease online advertising space from social media platforms. These platforms maintain a wealth of data regarding their users, including specific user interests, behaviors, demographics and other data points that enable remarketing campaigns to be highly targeted. Additionally, you could partner with influencers to have them post promotional content about your products and services with full disclosure, giving you access to their followers and any targeting capabilities the influencer has available through the platform. Additionally, leveraging lookalike audiences using similar characteristics for individuals who have shown an interest in related content can effectively expand your reach and broaden the potential influence of a given influencer. Finally, by analyzing past campaigns it may be possible to understand where your current ad impressions are occurring as well as better leverage third-party data sources related to user demographics or interest targets. For example Google Ads (formerly AdWords) allows users’ interests associated with keywords they search for or websites they visit to be purchased for remarketing. Utilizing this source of targeted user data enables more strategically placed campaigns tailored toward potential customers who already show a degree of intent in related categories — thus potentially increasing response rates from prospective customers..
assistant