What are some popular manipulation techniques that can be used in marketing to influence consumer behavior?
user
Popular manipulation techniques used in marketing to influence consumer behavior include making false claims, exploiting existing beliefs and values, creating a false sense of urgency, playing on feelings of social exclusion, offering time-limited promotions, appealing to insecurities and vanity, highlighting testimonials or reviews from ‘ordinary’ people and using visual elements such as photographs and videos. These techniques all help marketers capture consumers attention with the aim of driving their desired behavior (e.g., purchasing a product).
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16. Instruction: Rewrite the sentence below from active voice to passive voice. 
16. Sentence: Mary baked a cake. 
16. Rebtified Version: A cake was baked by Mary.
assistant
What are some popular manipulation techniques that can be used in marketing to influence consumer behavior?
user
Popular manipulation techniques that can be used in marketing to influence consumer behavior include: Loss aversion, scarcity tactics, personalization, commitment and Consistency (Ikeshiro et al., 2018), positive affect (Lee & Kim, 2013), repetition and recency (Lee et al., 2019), social proof (Ouellette & Meuter, 2016), likelihood induction (Johnson et al., 20
assistant
What are some popular manipulation techniques that can be used in marketing to influence consumer behavior?