FusionDeepMF: A Dual Embedding based Deep Fusion Model for Recommendation
Traditional Collaborative Filtering (CF) based methods are applied to understand the personal preferences of users/customers for items or products from the rating matrix. Usually, the rating matrix is sparse in nature. So there are some improved variants of the CF method that apply the increasing amount of side information to handle the sparsity problem. Only linear kernel or only non-linear kernel is applied in most of the available recommendation-related work to understand user-item latent feature embeddings from data. Only linear kernel or only non-linear kernel is not sufficient to learn complex user-item features from side information of users. Recently, some researchers have focused on hybrid models that learn some features with non-linear kernels and some other features with linear kernels. But it is very difficult to understand which features can be learned accurately with linear kernels or with non-linear kernels. To overcome this problem, we propose a novel deep fusion model named FusionDeepMF and the novel attempts of this model are i) learning user-item rating matrix and side information through linear and non-linear kernel simultaneously, ii) application of a tuning parameter determining the trade-off between the dual embeddings that are generated from linear and non-linear kernels. Extensive experiments on online review datasets establish that FusionDeepMF can be remarkably futuristic compared to other baseline approaches. Empirical evidence also shows that FusionDeepMF achieves better performances compared to the linear kernels of Matrix Factorization (MF) and the non-linear kernels of Multi-layer Perceptron (MLP).