W2B-031 Technology matters 1-1.txt
Now Joe Public is in the picture

the new CX6 palm sized camcorder from Mitsubishi is packed with features that are designed to help rather than confuse customers.

Combining a unique "foolproof" operation with technical innovation (including the colour Truefinder which gives a full colour viewfinder with the sharpness until now only seen with monochrome) the CX series is poised to set new standards by including features that produce real customer benefits.

Launched in time for Christmas (over 250,000 customers will be buying camcorders this year) the CX6 is set to be a winner with both customers and dealers.

The CX series has been improved as a result of extensive market research into what first time camcorder users want and need from a camera.

The research looked at the type of situation in which the camcorder owner would be most likely to use the camera.

They found most buyers are looking for a camcorder that is easy to use, prevents the common mistakes and most important of all, produces really good results.

Consequently the CX6 has useful features which include:

• Auto shut off Ð so there should be no more shots of the ground or moving feet if the CX6 is left running accidentally.

• Different 'event' settings for parties, sunsets, golf, night illuminations, skiing, portraits and sports. These automatically compensate for difficult filming conditions that are present in these situations.

• The Colour Truefinder which gives the user a viewfinder that combines, for the first time, the sharpness of black and white with full, clearly defined colour.

• Easily accessible operating buttons. Making it easier for first time users to locate and use the controls.

• Quick start. The CX series have a recording start time of 0.3 seconds so there is less chance of missing any of the action.
