W2B-034 Technology matters 2-4.txt
Burning at both ends

Few companies can say that they are market leaders at opposite ends of the spectrum within a highly competitive international marketplace.

Bangor-based Denroy Plastics is a company that has successfully achieved this accolade through the manufacture of a wide range of plastic products for both industrial and domestic markets.

A wholly-owned subsidiary of the Denroy Group, it was established in 1972 following the amalgamation of Ulster Plastics and Martin Rainey.
Employing 250 staff at two sites in Bangor, the company is divided into two main divisions:
Denroy Consumer Products which manufacturers and markets the world famous Denman range of hair-care products.

Denroy Plastics, Industrial Moulding, which offers a wide range of comprehensive injection and compression moulding services to industry.

The past 12 months have been exceptional for the company. Sales of the Denman range of hair care products have continued to increase, but the highlight of the year has been the performance of the industrial division.

Sales increased by 54 per cent on 1994 figures contributing half of total group sales.

Ron Wilson, the newly appointed general manager of the division says that both divisions are now neck and neck when it comes to contributing to total group turnover.

"This is a massive boost for the industrial side which has been growing year on year to catch up with the success of the consumer division."

Over the last two years the industrial moulding division has undergone significant investment which has included a £ 1 million re-equipment programme which meant the purchase of state-of-the-art design and manufacturing facilities and a fully integrated computer system.

"Our success has enabled us to stand on own to feet and go for further growth," explained Ron.

Ron said that because of the success of the consumer division, the industrial end was probably not given as much management attention in terms of growth plans until recently.

"Our performance over the last number of years has shown that we are a world leader in our own right and we now have a dedicated management team to take us into the future."

Growth will be in expanding outside Northern Ireland into Eire and the rest of the United Kingdom and worldwide markets.
