Asian Paints launches exterior wall paint

NEW PAINT: A high performance all-weather exterior paint guaranteed by its manufacturer to last seven years even in the harshest of conditions was launched by Asian Paints raising the quality bar in the local paint industry.

"Weathertuff Ultima" was unveiled last Sunday, as the only exterior paint in the market with a comprehensive manufacturer's guarantee against peeling, flaking fungus and algae growth in the warranty period.

Primed with biocides and a unique binder developed in India by the multinational coatings giant. Weathertuff Ultima has been proven to withstand some of the worst weather elements in the region, including strong winds, dusts storms, monsoonal rains and unrelenting sunlight.

"This is the toughest and most durable emulsion paint in the market." Asian Paints (Lanka) Director General Manager Arvind Bindra told top architects, construction specialists and paint dealers at the product's colourful launch. "It is guaranteed to look better for longer and provide the best protection for exterior walls."

Available in more than 1100 vibrant shades through Asian Paints dealers as well as the company's 'ColourWorld' automatic dispensing units. Weathertuff Ultima has a unique smoothness that resists adherence of dust and dirt and in rare instances where dirt particles stick. they are usually washed away by rain, returning a Weathertuff wall to its pristine condition.

The seven year warranty pledged on the label of the product is backed by a warranty booklet for purchases of more than 50 litres of Weathertuff Ultima and purchases of more than 300 litres would be supported by a site inspection by experts from the company.
