You will be shown a question, followed by excerpts from biomedical research papers. Please answer the question based on the provided context. Do not include any text in your response other than the answer.

Question: What is 23andMe?

Context: gave genetics company 23andM
we examine three personal genomics companies--Navigenics, deCODEme and 23andMe
personal genomics services, exemplified by the company 23andMe,
The past year has been marked by the emergence of several companies, such as 23andMe, deCODEME,
Nevertheless, DTC companies like 23andMe act as a powerful intermediate step to integrate pharmacogenetic testing into clinical practice.
Pharmacogenetic testing through the direct-to-consumer genetic testing company 23andMe.
Direct-to-consumer (DTC) genetic testing companies, such as 23andMe, allow consumers to access their genetic information directly through an online service without the involvement of healthcare professionals.
PURPOSE  23andMe is back on the market as the first direct-to-consumer genetic testing company that "includes reports that meet Food and Drug Administration (FDA) standards…."
The case of 23andMe online genetic testing platform.
Direct-to-consumer ( DTC ) genetic testing companies , such as 23andMe , allow consumers to access their genetic information directly through an online service without the involvement of healthcare professionals .
The past year has been marked by the emergence of several companies , such as 23andMe , deCODEME , Navigenics and Knome , offering tests using genome-wide technology direct to consumers over the internet.
More recently , it placed burdensome restrictions on direct-to-consumer ( DTC ) genetic testing companies , such as 23andMe , based on fears that consumers would make irrational medical decisions after receiving genetic variant results .
Direct-to-consumer (DTC) genetic testing companies, such as 23andMe, allow consumers to access their genetic information directly through an online service without the involvement of healthcare professionals.
Direct-to-consumer (DTC) genetic testing companies, such as 23andMe, allow consumers to access their genetic information directly through an online service without the involvement of healthcare professionals.
We first take a look at how personal genomics services, exemplified by the company 23andMe, 23andMe is a genetic testing company which offers personal genetic services.