Take the Pressure Off, NYC!
Take the Pressure Off, NYC!
Briefly, a trained barbershop navigator will work with each barbershop to measure blood
 pressure on each adult customer who agrees, and to provide culturally-targeted education
 about high blood pressure and its consequences, and motivational interviewing-informed
 counseling about therapeutic lifestyle changes. For customers found to have high blood
 pressure, the navigator will also provide referral and navigation to a medical provider and,
 as appropriate, a local pharmacy.
This program will be patterned after barbershop-based blood pressure programs that have
 demonstrated efficacy in achieving lower blood pressure and improved hypertension control
 rates among Black men with high blood pressure. This program will reach 10-12 barbershops per
 year, working with 2-3 barbershops each quarter. Briefly, a trained barbershop navigator will
 work with each barbershop t o measure blood pressure on each adult customer who agrees, and
 to provide culturally-targeted education about high blood pressure and its consequences, and
 motivational interviewing-informed counseling about therapeutic lifestyle changes. For
 customers found to have high blood pressure, the navigator will also provide referral and
 navigation to a medical provider and, as appropriate, a local pharmacy. At all recruitment
 events, all study team members and potential participants must wear masks and practice social
 distancing when appropriate. Participants who do not have face masks should be offered masks
 for continued outreach participation. Study team members will also wear gloves and have hand
 sanitizer visible. When available, staff should wash hands frequently with soap and water. If
 this option is not available, staff should frequently use hand sanitizer.
Inclusion Criteria:

 -  Participants must be age 18 years or older

 -  Self-identified as a black or African American male

 -  Have uncontrolled hypertension defined as SBP>135 mmHg or DBP>85 mmHg and SBP >130
 mmHg or DBP >80 mmHg (in those with diabetes) at the screening

 Exclusion Criteria:

 -  Under the age of 18

 -  Does not consent to participate