Community Based Intervention and Evaluation of the Impact of Social Marketing of a Diarrhea Management Pack
Community Based Intervention and Evaluation of the Impact of Social Marketing of a Diarrhea Management Pack
Diarrhoeal diseases are still the major paediatric health concern worldwide, contributing for
 2.5 million annual deaths in children. Although the treatment of diarrhoeal illness as per
 the World Health Organization (WHO) guidelines brings about a considerable decline in the
 burden of the disease but there is still a lot to be done for this issue. Zinc
 supplementation along with Oral Rehydration Solution (ORS) has emerged as a potent approach
 to treat diarrhoea. It is believed that the children having zinc deficiency are at high risk
 of developing infectious diseases which eventually lead to a high burden of mortality.

 In order to prevent and effectively manage diarrheal episodes, it is important that water
 purification tablets, zinc and oral rehydration salt is always available in each household.
 Though, these products are easily available in the market separately, but are rarely
 available together in any household. If these products are made available in a single packet,
 it is likely to be an effective strategy in combating diarrheal diseases in the community.
Inclusion Criteria:

 -  Children under 5 years of age suffering from diarrhea residing in study area and
 having consent to participate

 Exclusion Criteria:

 -  Failure to provide consent or children having debilitating illness or requiring
 emergency hospital care.