SmokefreeMOM: Reaching Pregnant Smokers With Health Information Via Text Messaging
SmokefreeMOM: Reaching Pregnant Smokers With Health Information Via Text Messaging
Despite the great health benefits associated with smoking cessation in pregnancy to both
 mother and baby, few studies to date have examined the applications of text messaging or
 other communication technologies for smoking cessation in this population. This project is
 the first step in developing a new dissemination strategy for reaching pregnant smokers. This
 research will explore how a state-of -the-art, interactive and intensive, text messaging
 program, SmokefreeMoms Text, can promote smoking cessation in pregnant smokers. This program
 may have the potential to reach pregnant smokers who are not currently being reached with
 traditional smoking cessation services. The study Aims are: 1) to elicit qualitative feedback
 from pregnant smokers and recent quitters (in the past month) about the concept of
 SmokefreeMoms, the proposed message protocols in SmokefreeMoms, and the proposed messages in
 SmokefreeMoms (Phase 1); 2) To develop and pilot test a prototype of SmokefreeMoms which is
 consistent with Clinical Practice Guidelines (Phase 2), and 3) To conduct a formative
 evaluation of SmokefreeMoms 1.0 with pregnant smokers and recent quitters (Phase 3). 4) To
 measure the likelihood that pregnant women who smoke cigarettes will join an SMS program by
 responding to different types of recruitment messages.
Inclusion Criteria:

 1. pregnant,

 2. smoke or quit in the past 2 weeks,

 3. has a data plan or an unlimited text messaging plan on her cell in order to avoid
 charges for texts,

 4. an English speaker.

 Exclusion Criteria:

 1. not pregnant

 2. not currently smoking (or within past 2 weeks)

 3. not able to receive text messages

 4. not an English speaker