Investigating the Effectiveness of a Seasonal Influenza Vaccination Promotion Campaign for Members of a Non-Profit, Community-Based Health Insurance Plan: 2018-2019
Investigating the Effectiveness of a Seasonal Influenza Vaccination Promotion Campaign for Members of a Non-Profit, Community-Based Health Insurance Plan: 2018-2019
• This study will assess the effect of promotional messaging and incentives encouraging
 influenza vaccination in the Sendero IdealCare policy holders during the 2018-2019 Flu
 Season. The intervention will consist of influenza vaccination promotion/reminders from
 Sendero Health Plans to subscribers, including text messages, emails, and tailored direct
 mail outs, i.e. postcard or a personalized letter, and incentive. The study population
 consists of approximately 22,500 subscribers enrolled in Sendero IdealCare Plan. The
 intervention will last approximately four months. The primary endpoints, assessed through
 administrative claims data, will be getting a flu shot during the 2018-2019 season. Data
 collected through this study will be used to determine effective components of influenza
 vaccination promotion campaigns used by a health insurance plan.
Inclusion Criteria:

 -  Enrollment in Sendero IdealCare health plan as of August 1, 2018

 -  Age 18 years or older

 Exclusion Criteria:

 -  A coverage termination date listed prior to December 31, 2018.

 -  Sendero member records lack both a phone number and email address.