Comparative Tests of Flu Vaccination Phone Messages
Comparative Tests of Flu Vaccination Phone Messages
This project is a partnership between Emmi Solutions, a private company that delivers health
 promotion messages to employees of client organizations, and the University of Michigan and
 affiliated academic investigators. In particular, Emmi sends out pre-recorded and interactive
 telephone calls on behalf of their healthcare clients to promote influenza vaccination each
 Fall. The collaboration will design various scripts (based on established risk communication,
 behavior change, and behavioral economic principles) to be pre-recorded and sent out on these
 calls on a randomized basis (with approval by client organizations), with the number of arms
 to vary based on the size of each client's participant list (to ensure sufficient statistical
 power within each client's sample). Emmi will deliver the calls and track individual
 responses to questions posed during the call. Emmi will then provide a de-identified dataset
 to the academic research team for analysis to determine whether any scripts provided greater
 or lesser effects to people's their motivations to get a flu vaccination.
Inclusion Criteria:

 -  Patient of client organizations of Emmi Solutions

 -  Provided a phone number to their care team

 Exclusion Criteria:

 -