Trial of a Social Marketing Campaign to Increase HPV Vaccination Among Mexican American Children
Trial of a Social Marketing Campaign to Increase HPV Vaccination Among Mexican American Children
This project aims to raise awareness and improve HPV vaccination rates among children of
 Mexican American parents through the implementation of a tailored social marketing campaign
 which includes text messaging reminders.
This randomized controlled trial (RCT) will assess a social marketing campaign on HPV
 vaccination with and without a text messaging reminder system targeting Mexican Americans in
 a community-based setting, at the Ventanilla De Salud (Health Window, VDS) program and the
 Consulate on Wheels-Ventanilla De Salud Movil (Mobile Health Window, VDS on wheels) program
 of the Mexican Consulate. Investigators plan on recruiting 200 Mexican American parents of
 children ages 9 through 17. Every VDS attendee eligible for the study and who is willing to
 consent to participate will be invited to the study. Consenting participants will be
 randomized to either a follow-up reminder text messaging system or to the group which will
 not receive the text messaging reminders. All participants, regardless of text messaging arm,
 will evaluate the campaign and investigators will assess adherence to the HPV vaccine for the
 total sample.
Inclusion Criteria:

 -  Born in Mexico or born in the U.S. but self-describes as Mexican-American Spanish is
 her/his primary language

 -  Has a minimum of one child between the ages of 9 and 17 who has not received the HPV
 vaccine and who lives with the parent/guardian as per self report

 -  Self-identifies as the child's main caregiver

 -  Currently owns a cell phone, uses text messaging services and is willing to accept
 text messages for this study

 Exclusion Criteria:

 -  Will not be in the NYC area for the duration of the study period (6-9 months)

 -  Presence of a serious psychiatric or cognitive impairment likely to preclude
 meaningful informed consent and adherence to the protocol per the consenting
 professional's judgment.