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Communications Policies
Writing for Union
Tips for Working With Us
Use a person's full name, unless he or she is widely known or prefers a less formal address or nickname.
Avoid courtesy titles, such as Ms. or Mr., except in direct quotes or in obituaries.
Capitalize titles before names, except in the case of a faculty member's general title (i.e. assistant professor). Use "chair" for both men and women, avoid "chairman" or "chairwoman."
President David Harris spoke at the reception.
Vice President of Admissions, Financial Aid and Enrollment Matt Malatesta appeared on WAMC to discuss new trends in the higher education admissions process.
Director of Admissions Ann Fleming Brown will speak at Monday's open house.
Many people are involved with sustainability efforts on campus, including assistant professor Jeffrey Corbin.
The Florence B. Sherwood Professor of Biology Robert Olberg conducts research on dragonflies.
Lowercase titles after names:
Ann Fleming Brown, director of Admissions, said this year's incoming class is among the most diverse in College history.
Jeffrey Corbin, assistant professor of biology, is actively involved with sustainability efforts on campus.
There are exceptions for endowed, named positions. For these, capitalize all the words in the title on first reference, and afterward use a shortened version with the "chair" or "professor" in lowercase.
Robert Olberg, the Florence B. Sherwood Professor of Biology, does fascinating research on dragonflies.
The Sherwood professor gave a lecture for the public last night.
Note: Professors may be appointed to endowed chairs, or may hold endowed chairs, but they cannot be endowed chairs.
Also: It's usually a chair in a field, but a professor of a field.
If citing a professor's discipline, be sure to indicate the particular field, which may not be the same as the department name:
Charles Batson, professor of French, is a member of the Department of Modern Languages and Literature.
Like most collective nouns, "faculty" and "staff" are generally used as singular nouns, but common usage allows them to be plural as well:
Best: Faculty members are devoted to undergraduate teaching, or the faculty is
devoted to undergraduate teaching.
Also OK: Faculty are devoted to undergraduate teaching.
When citing a title alone, use lowercase:
Charlie Casey said he'd check with the dean regarding the Academic Register.
Do not capitalize appositive phrases that describe a person's role but that aren't full, formal job titles:
Formal job title: According to Director of Student Activities Karoline Chrzanowski-Sears, Eliza Fussfield did an excellent job of brainstorming new club activities.
Role description: According to student activities head Karoline Chrzanowski-Sears, Eliza Fussfield did an excellent job of brainstorming new club activities.
In citing people, use their first and last names on first reference, and their last names only (without any title such as Mr., Ms., Prof., or Dr.) on subsequent reference:
Smith offered Levine and Chen a taste of his apple pie at the Minerva barbecue.
When people have the same last name, subsequent references will need to include both their first and last names:
The program featured visiting artists Lucy and John Ives, along with Dance Director Miryam Moutillet. Lucy Ives is the founder of the Children's Dance Institute in New York City, where John serves as rehearsal director.
Omit the comma before "Jr." or "Sr."
When a name ending in "s" is made possessive, add an apostrophe and another "s":
Palma Catravas's door is always open.
Exceptions: Moses' law, Jesus' teachings, Isis' temple (no one else)
When referring to family members by pluralizing their last name, add "s" or "es" even if the name itself already ends in "s":
The Joneses donated a new building and created a scholarship, but the Smiths' gift was unrestricted.
When using "emeritus" – or, for women, "emerita" – place it immediately after "professor," not after the discipline, and capitalize:
Carl George, Professor Emeritus of Biological Sciences, attended the UNITAS ceremony with Twitty Styles, Professor Emeritus of Biological Sciences.
Or: Professor Emeriti of Biological Sciences Carl George and Twitty Styles attended the UNITAS ceremony.
On first reference, alumni should be listed with their class year after their name:
The scholarship went to Amelia Grant '69, a poet.
The scholarship was awarded to Amelia Grant, Class of 1969.
When there are two family members in the same sentence who are alumni, place the class year after the first name.
Armand V. '42 and Donald S. '46 Feigenbaum, brothers and innovators
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Deepavali is a love story starring Jayam Ravi and Bhavana. And with Jayam Ravi, action scenes are in plenty.
Billu (Jayam Ravi) is the son of Mudaliar (Vijaya Kumar) who owns fishing boats in the village. A much respected man, Mudaliar's mission is to give refuge to all thugs who wish to turn over a new leaf.
When Susi (Bhavna) comes to their village on a holiday, it is love at first sight for Billu who picks her from the railway station. Susi's father Chidambaram (Lal) is a dreaded don in Bangalore. His ruthless attitude and arrogant ways terrifies Susi.
Following an accident, three years ago, in which her mother died, Susi suffers from amnesia. Billu takes her for treatment to a doctor (Raghuvaran) in the village. All hell breaks loose when Billu tells her father about his love for her. Chidambaram and his goons beat him up well. Determined to bring her back Billu goes to Bangalore. But she fails to recognize him.
The movie has a fickle storyline that does not move beyond violence and gore. Ridiculously impossible is the fact when a badly wounded Billu goes to Bangalore and smashes the goons of Chidambaram.
Bhavna is a promising actress. Young and fresh, she glides through each scene with panache and effortlessly. However Jayam Ravi needs to work on the emotional scenes.
This is the first production of director Linguswamy who produces the film along with his brother Subhash Chandra Bose.


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Ata est un prénom masculin selon la liste des prénoms turcs.

Ata est un prénom turc peu courant, il signifie ancêtre en turc.

Le surnom du fondateur de la Turquie, Atatürk, est directement issu de ce prénom. Ata est un prénom souvent donné par les kémalistes à leurs enfants en signe de respect envers Atatürk.

Prénom

redpajama_set_name: RedPajamaWikipedia


Soooo... not in the mood for anything other than a pint of Haagen-Dasz dunked down in front of some reruns of Gossip Girl or some other perfect chick flick. Or better yet, a chick lit book (if I can get my brain to cooperate!).
In the spirit then of my current doldrums and the need for anything chick-whatever, I found this link to showcase today. Most of us are not dating, granted, since we're already married/settled. But there still is a big, wide world of dating out there and you do wanna keep pace with it.
So here's the article. It's actually a gallery from Glo, and you can click to view it online. Enjoy!
Navigating the dating scene can be a fun yet somewhat harrowing experience at any age. We asked Glo columnist Annabelle Gurwitch, co-author of You Say Tomato, I Say Shut Up: A Love Story (which she wrote with her husband of 15 years) to draw upon her dating experience (both personal and observed) and share her advice for people in their 20s, 30s, 40s and beyond.
During my 20s, I dated most of, if not all, the eligible men of Manhattan. And some, not so eligible. Don't do anything in your 20s that you will still have to think about in your 30s. Follow my logic: If 40 is the new 30, then naturally, 20 is the new 10. So have fun, play nice and expect some bruises and tears.
Michael Caine famously noted that there was a time in his career when he chose films solely by their location (hence the classic clunker, Blame It on Rio). A great way to see the world is to date people in different countries. Skype has done away with those pesky telephone bills, and your 20s are a perfect time to travel — before you reach an age when you want to have your own pillow at all times.
When shacking up, don't forget your toothbrush and dental floss. The embarrassment of packing a toothbrush in your purse—even if you don't end up needing it—pales in comparison to the pain of a root canal down the road.
Here's a lesson from my teenage son who just had an eight-hour "relationship." Once he was single again (according to his Facebook relationship status), all his "friends" knew it. Facebook is tantamount to taking out a newspaper ad, so think twice before spilling the details of your dating life online.
At this stage, it may feel like you have less time to squander on dating because you have so much you want to accomplish. But this is also when that first notion of "for the long haul" may enter your mind. So although you're busy, make time to take a look around and survey the field.
Anyone you are considering dating at this point has developed something of a personality, even if they are still becoming the person they were meant to be. I used to always date loners, because they seemed "cool and reserved." But these are often warning signs for "aloof and indifferent." Just saying.
So he does this thing where he picks his teeth with the side of a credit card? I can live with that. So his apartment is decorated in early dorm room? I can fix it up. So he breaks dates at the last minute? Uh-oh. Men are not fixer-uppers or "houses with good bones." Take a good hard look before you leap!
Meet his friends. You can learn a lot more from them than your date might divulge: "You're the first woman he's dated that we've ever met, and we've been friends for 20 years!" Has he ever had a relationship? Hmmm… this might be a red flag.
Congratulations! You know who you are and what you like. Or, if you don't know exactly who you are yet, at least you know who you aren't and what you don't like. You're ready to act quickly, because you trust your instincts right? And, because you can keep your busy with other things that matter to you. Remind yourself of that on a daily basis.
It may seem crazy that in such a short time—say, over a quick cup of coffee—you know whether or not you want to see someone again, but consider this: In Blink, Malcolm Gladwell posited that snap decisions are often as good as, if not better than, carefully planned and considered ones.
Go back to dating tip number one from your 20s and broaden your search. If you live in a small community, then you may have already dated or been married to anyone you find attractive. Visiting family across the country? Traveling a lot for work? Get dressed up for the plane ride. You never know.
If you're dating online, just know that, on average, men add three to four inches to their height and subtract four to five years from their age on dating profiles. Worth bearing in mind.
Look to fall in like, not necessarily in love. Keep an open mind about what kind of relationship you're seeking at this point in life. Love may supply us with a multitude of fever-pitch experiences and is a terrific prospect at any age, but a little low-intensity "like" can be fun, too.
If you decide to look for love (or like) online, then you'll inevitably find yourself writing a dating profile. This can be tricky. Your dog may be the cutest thing ever in an Easter bonnet, but posting this photo isn't always the best idea. (A man sees it and imagines you want to do the same thing to him.) Ask a close, objective pal for input.
Write about yourself carefully and accurately. The phrase "looking for some adventure" may get you an immediate response, but perhaps not the one you intended. If you really love adventures such as mountain climbing, spell it out—or be careful what you wish for.


This Sound Isolation Hood is designed to provide superior acoustic environment when recording voice over in our portable Vocal Booths. It is designed to cover the performer's head, back and shoulders to absorb the echo coming from behind. And by its relaxed nature it does not create its own reflections.
If you purchase our Carry-on Vocal Booth , COVB series and want the hood to work with it, please order both items at the same time and exect some delays in shipping, because we will need to adjust the COVB to work with the SIH.
This Sound Isolation absorption Hood is designed to work with the VOMO to provide a superior acoustic environment for audio recording in Portable Vocal Booths. (The original Carry-on Vocal Booth, COVB , needs to be customized and adjusted to work with this accessory).
Due to the demand from the voice actors that require the highest quality performance, we are now offering this product as a custom-made accessory.
Portable vocal booths, no matter how well designed, usually have the same flaw – one side remains open. This is the side where the voice actor is standing.
In theory, this is not a big deal because one's head and shoulders provide a certain level of sound blockage.
Yet when you get to a professional level of performance, you might hear some back-slap from behind depending on room treatments and acoustics.
The Sound Isolation Hood eliminates these problems!
It is designed to cover the performer's head and shoulders and the back in a way that absorbs the echo coming from behind. And by its limp nature, it does not create its own reflections.
Unlike a "blanket over the head" remedy, it does not rest on the actor's head.
it is supported by lightweight strong Fiberglass rods and secured to the VOMO.
It works best when the Booth is positioned on a microphone stand. We also provide a balancing strap to make sure the microphone stand can handle the added weight of the Sound Isolation Hood.
The Sound Isolation Hood can work when the Carry-on Vocal Booth placed on a desk or a table.
Note at this time we have to make the covers individually per order, so it takes some time to make them.


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NewJeans (hangeul : , kanas : ) est un girl group sud-coréen formé en  par le label ADOR, une filiale de Hybe Corporation. Le groupe se compose de cinq membres : Minji, Hanni, Danielle, Haerin et Hyein. Elles font leurs débuts le  2022 avec leur EP New Jeans.

NewJeans est notamment le cinquième groupe de K-pop de l'histoire à réussir à se classer dans le Billboard Hot 100 à l'aide de son tube mondial Ditto.

Biographie

Origines (2019 à 2022)
Le  2019, la maison de disques sud-coréenne Hybe Corporation (anciennement connue sous le nom de Big Hit Entertainment), a annoncé que Min Hee-jin rejoindrait le label , l'une de ses tâches étant de diriger un projet de girl group entre Big Hit et le label Source Music.

Le 4 septembre 2019,  ont été annoncées, elles se tiendraient dans 16 villes et se termineraient en octobre de la même année. La formation des membres du groupe a commencé début 2020. En septembre 2021, .

. Le label avait prévu de lancer un nouveau girl group au cours de l'année 2022, qui serait produit par le nouveau PDG d'ADOR, Min Hee-jin. Le 3 mars 2022,  révélé que les débuts de ce groupe se feraient au cours du troisième trimestre de l'année.

Débuts avec Attention et premier EP
Le  2022, les premières vidéos teasers sortent et il y est annoncé que le groupe sortira son premier contenu le 22 juillet. À cette date, le groupe sort son premier clip de la chanson Attention et annonce que l'EP New Jeans sera distribué numériquement le  et physiquement le 8 août.

Le 10 novembre 2022 est annoncé que le groupe .

Le 2 janvier 2023, NewJeans dévoilent leur premier single album intitulé OMG.

Discographie

EP

Single album

Singles

Filmographie

Notes et références

Liens externes

Groupe de K-pop
Groupe sud-coréen d'idoles
Girl group sud-coréen
Groupe musical formé en 2022
Artiste de Hybe Corporation


At McLeod Mechanical, we are detail-oriented and dedicated to client satisfaction. That means we complete every plumbing, heating or gas fitting project with superior quality, on time and on budget.
Browse the photo gallery on this page for pictures of some of our past work. If you have any questions about our services or experience, don't hesitate to contact us.


Highly interactive talks and presentations based on the Me and Mister P books, including readings and an exploration of the writing process from initial idea through to final published book. Happy to work with individual classes, year groups or whole-school assemblies. Writing workshops for smaller groups (generally one class at a time). Bespoke workshops always considered.
For talk, ideally 7 - 10 year olds (with definite lee-way either side!). Writing workshops ideally 9 - 11 year olds.
Up to 250 for talk and preferably no more than 30 for workshop.
Depending on configuration of talks and workshops, no more than 4 in day (2 in morning, 2 in afternoon).
Workshop: 45 - 60 minutes or extended (or can work to fit in with school day).
Yorkshire, Lancashire, Cumbria and Greater Manchester. London, South and South-West.
Will happily consider other invitations if travel and overnight expenses are met.
Due to travelling with polar bear and his luggage, I usually travel by car. Travel charged at 40p per mile (which I usually try to cap at normal train fare price if cheaper).
Yes, have PLI and current DBS on its way.
"The whole morning was a huge success, due in no small part to Maria's ability to relate to all the children and apppeal in different ways to a range of abilities within the groups."
"Maria went above and beyond. She was engaging, friendly, enthusiastic and inspiring. The children loved hearing extracts, getting involved with the props (which brought her characters and story to life) and asking questions about life as an author. They were all entranced by the story and many enjoyed reading it fully in the following weeks."
"The children enjoyed the visit, they said it was "inspiring and fun" and they really liked having a 'real' author in the school."
"Today the children in Year 5 and 6 have been sharing the stories they wrote last night after your workshop. They were full of enthusiasm and keen to read them to each other. It was wonderful. Thanks again for being such an inspiration."
"We had such a lovely day with Maria - the schools really loved her events and we've had brilliant feedback."
I generally arrive with a full-size polar bear (cut-out!) along with his suitcase full of props, allowing me which to focus on some environmental and factual issues alongside creative fiction. I need to allow a little extra time for set-up.


Looking for a wilderness survival guide to help you on your next outdoor adventure? Outdoors expert Alden Morris is back today shares the alternative for toilet paper here!
Many people carry coffee filters in their survival kit, and these can be a great alternative to toilet paper.If toilet paper is not in your camping essentials, other items might come in useful as an alternative. Some items that might already be in your bug out bag, especially during camping trips, are coffee filters. Coffee filters are great to use as an alternative to toilet paper because they come in large quantities. You can also pack these items easily, and these take up very little space. Napkins are also another great alternative you can find in a day bag or camping gear.


As you know, I'm interested in (and rather fond of) dystopian literature. Some of the best being published right now is for teens. (You may remember my previous blog on this, which you can read here, if you've forgotten it.) Erin Bowman is a writer of YA fiction. Her debut novel Taken will be published by HarperTeen on April 16th, 2013. Here's a quick description: There are no men in Claysoot. There are boys—but every one of them vanishes at midnight on his eighteenth birthday. The ground shakes, the wind howls, a blinding light descends…and he's gone. It sounds intriguing. I found her website through another of my favorite blogs, Password Incorrect, who copied her flowchart of how to decode a dystopian novel.
Personally, I believe that a true dystopia, at it's core, has a lot to do with the main character discovering a fatal flaw in their otherwise perfect society. This means that at a book's opening, the MC is usually blind to the injustices of their world. As readers we often see red flags off the bat, but the story becomes a journey, with the character moving from satisfied, to suspicious, to conflicted, and finally….click here to read the rest.
Love the flow chart! And I love the deeper definition, which does help us figure out the difference. Thanks for sharing.


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UK Packaging Awards 2019 Finalists
in About, Food, Home Page, Latest News, Markets, Materials, Our Team, Sustainability
As current UK Packaging Awards SME of the Year 2018/19, Charpak are delighted to have the opportunity to defend the title for a consecutive year, having learnt the company has been shortlisted as a Finalist in the SME of the Year 2019/20.
The Charpak drive and passion is to seek resolutions to environmental, regulatory, societal and customer needs with our proactive, agile and design-led approach to packaging.
The company's patented Twist-Loc tub has also been shortlisted as one of the Finalists in the Innovation of the Year. The UK Packaging Awards Innovation of the Year category rewards packs which have brought something new and unexpected to the market. Twist-Loc featured within the Innovation Showcase at the NEC Packaging Innovations Exhibition where it was selected as one of the Top 10 new innovations in 2019.
Justin Kempson, Director of Sales and Innovation says:
"We are overjoyed the company-wide team's efforts in producing this new rPET tamper-evident tub is being recognised by the very well respected UK Packaging Awards independent judging panel of industry experts. This second industry recognition since the product's launch in February 2019 is welcomed by the team who have remained steadfast during its development process."
Managing Director, Paul Smith advises:
"We are humbled at being selected as Finalists in the UK Packaging Awards 2019. We have the opportunity to provide real-world solutions which go a long way to addressing the global challenge of protecting natural resources and preventing waste. This includes developing more widely recycled packaging, which is primarily manufactured from recycled plastic. And, as active members of The UK Plastics Pact and RECOUP we collaborate with local authorities, and across the retail, manufacturing and waste and recovery supply chains where we launched (what we believe to be) the UK's first Localised Circular Economy programme in January 2019. This is our modus operandi, our DNA, and there is more to come in 2019 and beyond.
We also continue to engage more with consumers to help them understand why we package products the way we do, and how we can help everyone reduce, reuse and then recycle more and do it better. We will continue to work tirelessly developing new solutions that remove and reduce non-recyclable plastics and take more bold strides forward to develop new sustainable product and packaging solutions."
Charpak is particularly thrilled to learn our nomination of Mark Caul has been shortlisted as a Finalist and noted for his Outstanding Contribution to Industry.
Gary Smith, Technical Director adds:
"We continue to strive to design and manufacture best-in-class packaging. As a responsible family-owned company that is developing new sustainable packaging and product solutions every day, we very much look forward to learning the Judges' feedback. We are striving to lead the packaging industry in making positive and instrumental changes to achieve zero waste and circular economy programmes. We are looking forward to the Awards Ceremony at The Grosvenor House Hotel in London on 7th November."
Read more about The UK Packaging Awards 2019 here
charpak,Packaging Innovations 2019,packaging news,Twist-Loc Tub,UK Packaging Awards 2019
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redpajama_set_name: RedPajamaCommonCrawl


It's been a long week and I am so looking forward to spending the weekend with my girls relaxing and taking it easy, or getting into trouble hehe! Who can believe that Thanksgiving is only 2 weeks away! Hope everyone has a stylish weekend!


This is the online agenda for Wellbeing, Empowerment, Community and Citizen Engagement City Policy Committee a meeting to be held at City Chambers,, Glasgow. at 13:30 on 24 January 2019.
A meeting to be held at City Chambers,, Glasgow. at 13:30 on 24 January 2019.


As part of its efforts to make the health services accessible to all Ludhianavis under Mission 'Tandrust Punjab', brainchild program of Chief Minister Capt Amarinder Singh, the health department has released a schedule of Mobile Medical Unit (MMU) which will provide health services in the villages under jurisdiction of Koom Kalan Community Health Centre (CHC) from June 22 to 30.While divulging details, Civil Surgeon Dr Parvinder Pal Singh Sidhu said that this MMU will provide health facilities in villages including Chak Sarwan Nath on June 22, Prithipur on June 23, Rajool on June 25, Borre on June 26, Bhamian Kalan on June 27, Bhukhari Kalan on June 28, Budhewal on June 29 and Rayan village on June 30.Civil Surgeon told that one doctor, medical officer, Laboratory Attendant, X-ray technician, Counsellor and other staff accompany in MMU. He added that whenever MMU has to visit the new village, a public announcement is being made so that most of the villagers can be benefitted.He said that MMU facility has been started by Punjab Government to provide health facilities in those areas which are lacking health facilities. People of district Ludhiana are getting most of the benefits of this facility.Apart from the health service this unit also provides an awareness regarding pro-people health schemes.Dr. Sidhu appealed to people to get most of the benefits of this facility.


Another Mighty Micros set for you today, this time it's the Robin vs. Bane set from the DC Super Heroes side. This is a 77 piece set which has an RRP of £8.99, but is currently selling at Amazon for £7.95.
This is the smallest Mighty Micros set we've come across so far, and those pieces snapped together in just a couple of minutes with very little fuss. From the point of view of a kid building them, this has certainly been the easiest and least fiddly. If you're buying this because you enjoy the building stage, then you're probably going to be disappointed with a build that is so quick.
However, it's not a very stable final model. The nose cone on the Bane tunnel digger is especially shaky, and it fell off a few times as we were trying to record the end of the video. This is certainly something we've started to discover with all the Mighty Micros as Noah continues to play with them. They're great little toys, but the small size limits them to being connected by single blocks and small connectors, making them quite brittle for kids at the low-end of the 5-12 age range they're targeted at (and to be honest, those are likely to be the age range most interested in them).
I still can't find too much fault at this price though. Noah continues to love them, and is still playing with all of the other sets we've done videos for. I don't think you can have a better recommendation than that.


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Amin Zaoui, né le  à Bab el Assa en Algérie, est un écrivain, romancier et penseur algérien.

Biographie

Il détient depuis 1988 un doctorat d'État en littératures maghrébines comparées. Il enseigne, de 1984 à 1995, au département des langues étrangères de l'université d'Oran. Pendant cette période, de 1987 à 1995, il est également producteur et animateur de l'émission littéraire télévisée Parenthèses. Il sera, ultérieurement, animateur de l'émission El Fehres (le sommaire) sur la chaîne de télévision El Djazairia.

Il occupe le poste de directeur général du Palais des arts et de la culture d'Oran de 1991 à 1994. À partir de 1995, menacé de mort en Algérie, il est accueilli dans la ville de Caen par le Parlement international des écrivains. Parallèlement, il enseigne à l'Université Paris 8 Saint-Denis. En 1998, il est président de la rencontre (cultures du Maghreb) organisée par l'association Trait d'union, France

Il redevient enseignant, de 2000 à 2002, cette fois au département de la traduction de l'université d'Oran, avant d'être nommé directeur général de la Bibliothèque nationale d'Algérie, une fonction qu'il occupe jusqu'en 2008. L'année suivante, il devient membre du conseil de direction du Fonds arabe pour la culture et les arts (AFAC)

Il a donné de nombreuses conférences dans plusieurs universités de Tunisie, de Jordanie, de France et de Grande-Bretagne. Il a d'ailleurs été directeur de plusieurs colloques internationaux, dont « Les genres littéraires au Maghreb », « La littérature et les institutions littéraires », « Jacques Derrida, philosophie et littérature » et « Le roman féminin dans le monde arabe ».

En 1993, il est membre du jury international des Journées théâtrales de Carthage, en Tunisie.

Œuvres
Les essais et romans d'Amin Zaoui sont traduits dans une douzaine de langues : anglais, espagnol, italien, tchèque, serbe, chinois, persan, turc, arabe, suédois, grec.

Œuvres en français
 Sommeil du mimosa suivi de Sonate des loups (roman), éditions le Serpent à plumes, Paris, 1997
 Fatwa pour Schéhérazade et autres récits de la censure ordinaire (essai collectif), éditions L'Art des livres, Jean-Pierre Huguet éditeur, 1997
 La Soumission (roman), édition le Serpent à Plumes, Paris, 1998 ;  Marsa, Alger. Prix Fnac Attention talent + Prix des lycéens France
 La Razzia (roman), éditions le Serpent à Plumes, Paris, 1999
 Histoire de lecture (essai collectif), éditions Ministère de la Culture, Paris, 1999
 L'Empire de la peur (essai), éditions Jean-Pierre Huguet, 2000
 Haras de femmes (roman), éditions le Serpent à Plumes, 2001
 Les Gens du parfum (roman), éditions le Serpent à Plumes, Paris, 2003
 La Culture du sang (essai), éditions le Serpent à Plumes, Paris, 2003
 Festin de mensonges (roman), éditions Fayard, Paris, 2007
 La Chambre de la vierge impure (roman), éditions Fayard, Paris, 2009
 Irruption d'une chair dormante (nouvelle), éditions El Beyt, Alger, 2009
 Le Miel de la sieste (roman), éditions Barzakh, 2014
 Incendie au paradis (roman), 2016
 L'Enfant de l'œuf (roman), 2017
 Faim blanche (roman), éditions Dalimen, Alger, 2021

Œuvres en arabe
 Le Hennissement du corps (roman), éditions Al Wathba, 1985
 Introduction théorique à l'histoire de la culture et des intellectuels au Maghreb, éditions OPU, 1994
 Le Frisson (roman), éditions Kounouz Adabiya, Beyrouth, 1999
 L'Odeur de la femelle (roman), éditions Dar Kanaân, 2002
 Se réveille la soie (roman), éditions Dar-El-Gharb, Alger, 2002
 Le Retour de l'intelligentsia, éditions Naya Damas, Syrie, 2007
 Le Huitième Ciel (roman), éditions Madbouli, Égypte, 2008
 La Voie de Satan (roman), éditions Dar Arabiyya Lil Ouloume, Beyrouth ; éditions El Ikhtilaf, Alger, 2009
 L'Intellectuel maghrébin : pouvoir : femme et l'autre, éditions Radjai, Alger, 2009
 Nuzhat al-khâter, éditions El Ikhtilaf, Alger, 2013
 Al-malika, éditions El Ikhtilaf, Alger, 2015
 khillân, éditions El Ikhtilaf, Alger, 2018

Traductions français-arabe
 Habel (roman de Mohamed Dib), éditions Dar-El-Gharb, 2007
 À quoi rêvent les loups (roman de Yasmina Khadra), éditions Dar–El–Gharb, 2002

Il écrit chaque jeudi deux articles : un en arabe dans le quotidien arabophone Echourouk et en français dans le quotidien francophone Liberté.

Notes et références

Voir aussi

Articles connexes
 Littérature algérienne

Liens externes

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Texas Legislature 2019
Analysis: The latest Texas legislative session proves elections have consequences
The marked difference between the 86th Legislature and its predecessors followed an election year that changed politicians' minds about who deserved their attention.
by Ross Ramsey May 31, 2019 12 AM
The Texas American Federation of Teachers hold a rally in support of public education at the capitol on Mar. 11, 2019. Miguel Gutierrez Jr. / The Texas Tribune
The 86th Legislature runs from Jan. 8 to May 27. From the state budget to health care to education policy — and the politics behind it all — we focus on what Texans need to know about the biennial legislative session.
Editor's note: If you'd like an email notice whenever we publish Ross Ramsey's column, click here.
The biggest change in the Legislature this session was the shift in who the lawmakers fear most.
Just a few years ago, the Tea Party wave put the most conservative factions of the Republican Party in the pilot's seat. For several legislative sessions, word that those restive activists were watching a vote could — and sometimes did — influence what the Legislature was doing and how it was talking about issues.
But another faction, focused on public schools, has come into power, turning the heads of Republican leaders. A 2018 election put more Democrats in office, changing the temperature in the Capitol. And a fat state bank account made it possible to do the kinds of expensive things that lawmakers rarely get to do.
Many issues dear to the far right got only fleeting attention from the 86th Legislature. Lawmakers passed a bill protecting babies born alive after abortion attempts — a rare circumstance — that was a political goal of anti-abortion groups. But the state didn't join in efforts — like those in Missouri, Alabama and Georgia — to pass "heartbeat" abortion laws limiting legal abortions to the first few weeks of a woman's pregnancy. They did succeed with legislation barring cities from doing business with groups that provide abortions, such as Planned Parenthood.
Another skirmish in the culture war was waged via the so-called Chick-fil-A bill, with lawmakers ultimately passing a watered-down measure preventing public entities from acting against businesses and people on the basis of sincerely held religious beliefs. And an effort to throw out municipal non-discrimination ordinances undermined an otherwise surefire bid to ban sick-leave laws passed by local governments.
Proposals to allow gun owners to carry guns without permits — an idea popularly known as constitutional carry — fell apart after an enthusiastic advocate decided to help the cause by visiting the private homes of legislators while those legislators were in Austin. The lawmakers saw that as threatening behavior and shut down both the visits and the legislation those visits were intended to promote.
Budget writers temporarily threw another $100 million in spending at the Texas-Mexico border, adding it to — and then quickly deleting it from — the appropriations bill on the last weekend. The governor's office wanted to put emergency money into those efforts but needed to tap into the state's rainy day fund to do it; that grab was blocked by Democrats in the House.
The big new spending item in the next budget is the $11.6 billion going into education and property taxes — a number that includes, to the delight of the right and others — $5 billion for property tax relief. Lawmakers hope that will show up as an 8-cent reduction in your school property taxes the first year, and a 13-cent reduction the second year. Some Democrats would rather have spent that money on public schools, but that was the compromise. State leaders tried, at one point, to sell everyone on a sales tax increase that would pay for a property tax cut, but the swap turned out to be unpopular on a bipartisan basis. It never came up for a vote in either the full House or the full Senate.
The success of the education/property tax package is testament to the last elections. Everyone in the Legislature was hearing about property taxes from Texas homeowners and businesses. And the cultural conservatives who've dominated Republican primaries for the last decade were effectively shunted to a political siding this time as the education train moved through.
The House had a new speaker, but that's not enough to turn a government around. It takes some turned heads in the other two offices — governor and lieutenant governor — to get the change in direction Texans saw in their Capitol this year.
More voters showed up last November, and while Texas remained red, it was less red than recent history led people to expect. Republicans nervous about Democratic advances were looking over their shoulders and thinking about the 2020 election cycle.
Noisy suburban Republicans demanded more attention on the public education systems that drew many of them to the suburbs in the first place; some Republican incumbents had unexpected turbulence in their elections. That turned heads, too.
And the comptroller started this legislative session with good news for anyone seeking solutions to expensive political problems like schools and property taxes: The state had plenty of money — at least for the next two years.
Analysis: Do as they say, not as they do
Analysis: Texas legislators had a successful session, but not a historic one
Analysis: Texas lawmakers struggling to find a lovable tax


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Disney election spending
Disney Pumps Another $600k Into Anaheim Election; Tied With Unions at $1.5 million
Pip R. Lagenta, Flickr
A Mickey Mouse statute in Disneyland's Toontown.
By Thy Vo | October 18, 2018
The Disneyland Resort pumped another $600,000 Wednesday toward influencing the Anaheim City Council election, surpassing its previous spending record with more than $1.5 million spent so far this year.
Voice of OC reported Wednesday that the company donated $635,000 to Support Our Anaheim Resort (SOAR), a political action committee supporting a slate of three city council candidates. Disney also contributed $304,160 to oppose a minimum wage initiative sponsored by local worker unions, before the measure qualified for the ballot in June.
The new contribution from Disney Wednesday, which was reported on the Secretary of State's campaign finance website, brings the company's total contributions to SOAR to $1,235,000. The company has spent more than $1.5 million on Anaheim races this year.
In 2016, Disney spent $1.22 million on the Anaheim election, according to the Los Angeles Times.
The Los Angeles Times reported Thursday that resort worker unions have also spent about $1.5 million in Anaheim elections so far.
Disney is backing three candidates for city council: local business owner Mitch Caldwell in District 3; home care services company owner Trevor O'Neil, in District 6; and former city councilman Jordan Brandman, who ran in District 3 in 2016 and recently moved in order to run in District 2.
The company has separately contributed to the campaigns of those three candidates as well as two candidates for mayor, Harry Sidhu and Lorri Galloway.
A spokesperson for Disney did not immediately respond to a request for comment Thursday morning.
Spokeswoman Suzi Brown said Wednesday the company invests in city elections because "we care deeply about the city and its future."
"That's why we support candidates who will address the vital issues facing Anaheim and understand that a strong resort district means new jobs, increased investment and economic vitality, which benefits the entire city, its residents and neighborhoods," Brown said.
2018 is already a record-breaking year for election spending in Anaheim. In addition to a termed-out mayor and three open city council seats, resort worker unions are spending heavily on three ballot initiatives.
Measures J and K, if opposed, would invalidate development agreements for two luxury hotel projects by the Wincome Group which are receiving city subsidies. UNITE-HERE Local 11, a hotel workers' union, gathered signatures for the initiative in 2016 after failed attempts to secure contracts with the company.
Another initiative sponsored by UNITE-HERE and a coalition of Disney worker unions, Measure L, would require any company in the Anaheim Resort district receiving tax rebates from the city to pay a minimum wage of $18 an hour by 2022, with the hourly minimum wage increasing by at least two percent each year after, depending on the cost of living.
The Disneyland Resort cancelled two subsidy agreements that would have ensured the measure applies to them, although there is disagreement over whether a third subsidy deal established in the 1990s would require the company to pay the higher minimum wage.
The measure is otherwise believed to apply to the two Wincome Group hotels, two hotels by developer William O'Connell, the GardenWalk Mall and the Doubletree Hotel. If Measure L passes, it's likely the union or developers will sue over who it will apply to.
In addition to the $1.5 million spent by Disney, local developers and the Anaheim Chamber of Commerce have spent more than $400,000 against the wage initiative.
Contact Thy Vo at [email protected] or follow her on Twitter @thyanhvo.
Anaheim City Council
Anaheim Minimum Wage Initiative
Support Our Anaheim Resort
Santana: Confronting Corporate Cronyism in Anaheim
Mayor Tom Tait earlier this year hoped for a happy ending to the Disney film called Anaheim after resort executives turned back public subsidies saying they favored a cleaner public dialogue. Yet recent campaign finance documents show PACS tied to resort and hotel interests are back playing a nasty brand of political hardball in the race to elect Anaheim's next mayor.
Disney Spends Almost $1 Million on Anaheim Elections, Could Beat Previous Spending
The Disneyland Resort has spent almost $1 million to influence Anaheim city council campaigns and oppose a minimum wage initiative with three weeks to go before the Nov. 6 election, more than it spent at this point ahead of the 2016 election.


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Tag: Jewish Public Relations
Jewish PR 101 – El Al's Ticket Mistake and Stellar Recovery
August 16, 2012 July 31, 2013 by Henry Isaacs Marketing	♥ 0 Leave a Comment
El Al's newest ticket pricing issues doesn't come from high fuel prices. A daily deal site offered bargain basement rates on flights to Israel from the U.S. Over 5,000 tickets were sold in a matter of hours before the price was corrected. Maybe this is the year of the technology glitches (see NASDAQ's Facebook IPO glitch and Knight Capital's $400 million software error). Perhaps this is a major flaw in the "daily deals" business model; perhaps this mistake was plain old human error. From a marketing perspective, this is an example of how social media can distribute one's marketing message in one arena and have it spread virally in a matter of moments. Although social media is great for it's virality, it's extremely hard to recuperate after letting negative or wrong information go viral. No matter who's to blame, the bottom line is that El Al has planes full of passengers paying extremely little.
Those rare companies that disregard the last three words of that sentence and instead focus on "planes full of passengers" is a company that deserves praise and loyalty. El Al opted to go "cup half full" and see past their lack of profit, focusing instead on the thousands of new passengers they've obtained and honoring all tickets purchased at the discounted rate. For most companies, quarterly bottom lines and stock prices dictate the basics of business; El Al is a company focused on profits like any other, but they've elected to ignore the bottom line for now and accentuate the positives: thousands of happy and overjoyed passengers that get to take an El Al flight to Israel.
Which exemplifies how valuable good old customer service can be for even the occasional Jewish customer. El Al did the absolute best thing by honoring the ticket sales, no matter what the cost to their bottom line or lack of profits. Perhaps this deal glitch was even a daring marketing tactic for the slow winter months, when packed El Al flights are few and far between – offer extremely reduced rates and fill your flights (you're flying half empty planes anyway; why not try to fill it by offering remnant prices?) Currently, El Al is even offering stopover ticketed passengers an upgrade to non-stop flights which will enable El Al to gain some additional revenue per passenger.
Beleaguered on all fronts by high gas prices, stiff competition, and the constant fear of a potential war in the Middle East, as well as the lingering resentment by Ultra-Orthodox flyers over meat meals during the Nine Days and flights on Sabbath, El Al has struggled mightily in the past decade. Many Jewish passengers today feel little loyalty to an "Official Airline of Israel" (not to compare at all, but it's reminiscent of how the Jewish community, over time, doesn't mind driving Mercedes Benz's or BMW's in the 21st century when just twenty years ago it was highly taboo to drive a "German car". With this daily deal snafu, El Al may have finally gotten a chance to show their passengers what makes their flights and service special as the official airline of Israel. Back to basics, in a way. El Al needs to take this opportunity to charm the hell out of their riders – great attendants, warm smiles, excellent food, little delays, and stocked cupboards – and ensure passengers remember the value of a dedicated Israeli airline. El Al has the attention of their passengers and a great marketing and PR strategy on board is extremely important.
An airline is only as good as it's last flight. El Al has already done a great job ensuring the ticket buyers are happy with their purchases. Now, bring the satisfied experience full circle with a flight to remember by the official airline of Israel.
daily dealsdans dealsdansdeals.comel alel al public relationsel al ticketJewish MarketingJewish PRJewish Public Relationsjewish social media
Jewish Social Media 101 – Social Media Outsourcing Increases 128%
April 24, 2012 July 31, 2013 by Henry Isaacs Marketing	♥ 1 Comment
It's no surprise that hiring a full time social media employee increasingly seems to be a luxury a small business or non-profit can't afford (see our past social media blog post here). Benefits and lack of comprehensive ROI measurements, you're talking about $46,000 to $71,000 for a Social Media Specialist alone. How long will that compensation level last? That explains why outsourcing has risen 128% in only two years. It just makes sense to the bottom line, allows for greater flexibility (freelancers can tweet at 11:00 PM at night!), and free's up some company cash to focus on mobile or social advertising, a smarter, more measurable investment. Read on to see the statistics and the pros/cons of outsourcing your social media.
Social Media Outsourcing Increases 128% in Two Years [New Report]
Posted by Corey Eridon
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. Part of Michael's research included asking social media marketers whether they're outsourcing any of their social media marketing tasks, and if so, what specifically they're outsourcing. Turns out, in 2010, only 14% of marketers outsourced social media marketing. Last year, that number doubled to 28%. And this year, the percentage rose yet again, with 32% of marketers outsourcing social media.
It's not exactly "news" that marketers are strapped for time, so when budget allows, it can be a huge relief to outsource activities to reputable agencies or contractors. But if you've spent any time on Twitter, you've probably seen more than your share of social media "experts," "gurus," and "ninjas." In other words, it's really easy for a marketer to get sucked in by contractors or agencies that might not be qualified to manage their social media presence.
So let's break down the activities social media marketers have decided to outsource, and examine the pros and cons for outsourcing the most popular activities that show up on the list. That way, if you do decide to outsource, you know what to look out for so you actually see ROI on your outsourced social media spend.
What Social Media Marketers are Outsourcing in 2012
So, what are social media marketers outsourcing? Let's take a look at the research from the report!
An interesting point of data the report uncovered is that social media marketers with 3 or more years of experience are 23% more likely to outsource design and development tasks than beginners. And according to another report we recently released — the State of the Online Marketing Services Industry — 83% of agencies offer social media services, with 7% planning to add it in the future.
So are these outsourcing choices a good idea? What troubles might a marketer encounter by outsourcing any of these tasks? If you're considering a third party for any or all of these tasks, consider these pros and cons first that will help you do your due diligence.
Pros and Cons of Outsourcing Social Media Activities
Design and development is one of those tasks that often plagues marketers. Some of us are analytical, some are content creators, some are graphically inclined — a lucky few are all three. But it makes sense to seek a third party for design and development work who has more expertise in creating a beautiful design (just like you may have done for your website). More importantly, it's one-time or infrequent work that doesn't require ongoing maintenance. There's relatively low risk in asking an agency, firm, or contractor to do your social media design and development.
Unless, of course, you are so active in social media that you're making constant changes and updates. Social media is changing quite frequently — just look at the new Twitter brand pages, the evolution of Pinterest, Facebook's new page layout, and the release of Open Graph applications. Visual content is becoming more important for a social media strategy, brand pages are gaining new functionality and changing layouts, and if you're really sophisticated, you might be experimenting with Open Graph. If you're truly leveraging all of the new updates that come out, it may make sense to have a designer or developer on staff to help you respond quickly. But, all in all, having design and development managed by a third party is quite low risk.
The State of Social Media Marketing Report showed that the number one question asked by marketers — for three years in a row, actually — was how to measure the ROI of social media marketing efforts. If marketers aren't sure how to do this, it's no wonder social media analytics is being outsourced to a third party. The problem is, the success of this is largely reliant on two things: the tool being used, and the person analyzing the data.
We're obviously a big fan of using our own software to analyze the effectiveness of our social media marketing, because it offers closed-loop reporting. That means instead of just looking at how many likes, follows, or retweets you receive, you not only know whether you're generating leads from your social media networks (and on which networks you do so most effectively), but also whether those leads turn into customers, and at what rate.
But because marketers are so confused about how to measure social media's ROI, it's certainly easy to be duped into using an agency's proprietary or third-party analytics tool that may have tons of fancy graphs, lots of numbers, and export complicated spreadsheets — but it really doesn't tell you how to do anything actionable to improve your social media marketing with that data. So if you're considering using a third party for social media analytics, make sure that their tool not only offers closed-loop reporting, but that the person analyzing the data can also tell you how to use that information to improve your marketing strategy.
You need content to fuel your social media strategy, but it requires a high time investment that many marketers don't have — perhaps one of the highest time investments of anything on this list. So it makes sense that content creation is outsourced. Go for it! Hire someone to create great blog content, ebooks/whitepapers, videos, and infographics that will make your social media presence valuable for your followers!
But start slow — ask for some writing samples and test content before committing to a large content creation contract. Just like there are many social media ninjas out there, there are plenty of freelance writers that may create subpar content or leave you hanging on a deadline. We've written a blog post about how to screen freelance writers if you're considering going that route; but if you hire an agency, it's likely the writers have been screened in advance. Just make sure you ask for samples that relate to your industry before putting pen to paper.
Social media monitoring can be a laborious chore at best, and a distracting one at worst — depending on the size of your following and what you use social media for. HubSpot, for example, has a social media following across accounts of about 318,000. We use those accounts for publishing content, talking to followers, and customer service triage. And we keep monitoring in-house, because we've found a way to do so without taking up much of our day (which we've shared with you in our ebook about Monitoring Your Social Media Presence in 10 Minutes a Day).
That being said, there are challenges that other businesses are faced with that make outsourced social media monitoring a logical solution. For example, international businesses or those that never really "close" may be receiving tweets 24/7. And it doesn't look good when a serious customer service question can't be answered in a timely manner, nor is it a pleasant working environment for a community manager who is constantly checking for customer service issues at all hours of the night. For businesses of this nature, outsourced monitoring makes sense — but only to agencies that truly understand your values and how you want to communicate with customers. We've covered what can happen when your agency doesn't monitor social media for complaints in our post about AT&T's Twitter SPAM snafu. If you choose to outsource monitoring, monitor your agency in the beginning, too.
Research & Strategy
I've combined "Research" and "Strategy" because, frankly, you can't have one without the other. And just like social media analyzing is a common problem for marketers, many have also expressed confusion over how to create a social media strategy. The strategy is posting updates, right?
Wrong — and if you have an agency that is telling you that, run away fast. Posting updates is a tactic (which we'll cover in the next section!) that helps you achieve a larger strategy. And a great consultant or agency will help draw that strategy out of you through diligent competitive and industry research, getting to know your business, and talking to you about your marketing and business goals. Then they should be able to outline a detailed plan for you about how to achieve that strategy — that either you, their staff, or another third party — can execute.
Is your consultant or agency asking you what your big picture goals are? Do you want to generate more leads, and think social media could help you do that? If so, what kind of leads? How will you nurture those leads after they've been generated? Or perhaps you need to improve your brand's public image, and you think social media can help you do that. Will they be able to give you actionable advice on how to use social media as part of a larger branding strategy that differentiates yourself from your competitors and integrates with your other marketing activities? If these are the types of discussions you're having with a third-party research and strategy provider, you have probably found a reliable consultant. But as we said before … beware the "ninjas" and "gurus" who can't truly provide actionable advice that integrates with your larger marketing strategy.
Status updates are easy to integrate into your daily social media monitoring, especially if you take time out each week to schedule posts across all accounts using tools like HubSpot's social media bookmarklet. If you're already outsourcing your monitoring, ask if you can also integrate automated updating as a service. But this task is so simple to work into your day — especially since you'll likely be publishing custom content, too — that a marketer on a budget could probably get more value spending their dollars elsewhere.
While social media monitoring can be outsourced successfully when the proper protocol is in place, I believe community management is best left in-house — so I'm glad to see it as the least frequently outsources task on the list. While social media monitoring can simply be alerting the proper internal parties of a problem that arises on social media, community managers have a personal relationship with many members of their social media networks. Successful community managers identify influencers, get buy-in on controversial changes as a trusted member of the group, and often engage offline with many of their contacts.
The level of trust required to be a community manager is often diluted if fans and followers learn they're dealing with an "outsider" from an agency. If you're looking to fill a community manager position, your networks will have an easier time accepting someone from the inside.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32208/Social-Media-Outsourcing-Increases-128-in-Two-Years-New-Report.aspx#ixzz1sxrsaf1B
blogJewish Advertisingjewish digitalJewish MarketingJewish non-profitJewish organizationJewish Public Relationsjewish social mediasocial media consultingsocial media outsourcingsocial salary
Jewish Social Media 101 – To Hire or To Outsource Jewish Social Media? You Decide!
February 21, 2012 January 27, 2014 by Henry Isaacs Marketing	♥ 1 Comment
Hiring a full time Social Media Strategist, though highly important in the new age of digital PR & fundraising, can be very expensive for the budget strapped non-profit or school. As shown below, you have to budget in between $46,000 to $71,000 for a Social Media Specialist alone (benefits not included). For Jewish companies, you also have to factor in health insurance, benefits, and the intangible "Jewish cost-of-living", as well as the risk of high turnover due to the strong demand for Jewish social media employees. Plus, the ROI from social media is still tough to determine – is it how many "Likes" you get, or maybe the amount of "Tweets"? And how do you tie it back to sales? (this ALSO doesn't take into account that your employees will end up being on Facebook all day. Not much work ethic there.)
Bear in mind also that many Jewish non-profits and schools are still focused on traditional methods of Jewish marketing & communications. Which is why advertising in Jewish print media has continued to remain stable while digital & social marketing lags behind. The extent of Jewish social media is the community shul listserve, such as Yahoo Groups or Google Groups, which is a textual Craigslist type of community bulletin board. Jewish social media groups have attempted to pop up though most are merely groups within Facebook & Linkedin. As a result, social media as a career hasn't taken off in the Jewish marketplace, except as a freelance option.
Overall, the smarter choice is to outsource your Jewish social media (social media outsourcing rose 128% last year) to freelance experts who don't require full-time employment but can do the job equally well. Using the outline of salaries and need for social media strategy, you can judge your need and decide what tasks you can outsource and what tasks to keep in house. Reposted from Onward Search, a Social Media Recruiting Firm.
http://www.onwardsearch.com/Social-Media-Salaries/
employeefreelanceJewish Advertisingjewish digitalJewish MarketingJewish non-profitJewish organizationJewish Public Relationsjewish social mediaoutsourcingsocial mediasocial salary
Jewish Social Media 101 – Jewish Non-Profits and Social Media: Do They Get It?
February 17, 2012 July 31, 2013 by Henry Isaacs Marketing	♥ 0 Leave a Comment
Here's an excellent blog post from Rabbi Jason Miller that illustrates the need for Synagogues and Jewish non-profits to do more than take the easy way out of performing social media. Key line regarding volunteers: "you get what you pay for." And if you're not paying, you're probably not getting the best Jewish social media experience possible.
Published on The Jewish Week (http://www.thejewishweek.com)
Jewish Non-Profits and Social Media – Do They Get It?
By Rabbi Jason Miller
Are Jewish Non-Profits adding social media to their arsenal of marketing tools?
Cross-posted to Blog.RabbiJason.comAs a rabbi who is a social mediaologist, I find myself consulting a lot of synagogues and Jewish nonprofits on their social media strategy. The leaders of these institutions all recognize that they require a social media strategy, but the plan for how it will be implemented varies greatly.Many synagogues in 2012 have yet to budget for social media marketing so they look for the quickest and cheapest solution. In most cases this comprises of identifying a volunteer lay person or existing staff member who is willing and able to set up the congregation's social media presence across the major networks. In some instances this is a teen who claims to be a Facebook wiz and over-promises and under-delivers. With many volunteers, congregations often get what they pay for.
Jewish organizations seem to be a little further ahead than synagogues in the social media department. Third party retailers like Target and Home Depot have forced nonprofit institutions to get on the social media bandwagon quickly because of their online contests in which the retailer partners with nonprofits for fundraising prizes. These crowd-raising initiatives have required nonprofits to bolster their social identity online to compete in the contests.
While businesses in the for-profit world have allocated serious funds to their online marketing initiative, the nonprofit world is still light-years behind. That should be no surprise because nonprofits often take a wait-and-see attitude when it comes to change.
Robert Evans and Avrum Lapin recently wrote on the eJewishPhilanthropy blog about an unofficial survey they conducted to investigate how Jewish nonprofits are "utilizing social media and how it enables them to meet the demands that they and their leaders are facing." From the outset, they assert that the picture is not entirely positive and quote a synagogue software system developer lamenting that "most of the Jewish world seems frozen in the 20th century when it comes to being technologically advanced."
Our recent survey demonstrated a significant lack of human or dollar resources invested by Jewish groups into Facebook and Twitter. Very few synagogues even seem to have any presence on Facebook or Twitter, although they all have websites, many of which are reasonably interactive. Robyn Cimbol, director of development at New York City's Temple Emanu-El, noted that her congregation was probably the first Jewish congregation to have a website but today they have no specific plans to foster Facebook or Twitter activities, citing other pressing priorities and no apparent demands from their 2,800 member households. "We have limited staff resources and capabilities for this," she noted, "but we are gearing up ultimately to recognize social media as one communications opportunity," she told us. She did emphasize that "a number of staff members do use Face Book [sic]… to communicate with specific constituents but it is not used Temple-wide."
Facebook reports that 89% of 1.3 million U.S. nonprofit organizations boast a social networking presence, offering opportunities potentially for fundraising. However, fundraising on Facebook is still a "minority effort," despite recent gains.
The authors of the study recognize that the Jewish nonprofits that have succeeded the most in social media marketing have been those that have participated in social fundraisers with third parties, such as mega-retailers or major foundations. Many organizations that find themselves competing in these online social fundraisers have allocated staff time or in some cases hired dedicated part-time staff to manage these initiatives (if they win there is a good return on investment).
The Jewish Education Project and JESNA's Lippman Kanfer Institute (in partnership with UJA Federation of New York) have launched the Jewish Futures Competition, which will dole out $1,800 prizes for Jewish nonprofits to advance their social media identities. As more synagogues and Jewish nonprofits become more focused on bolstering their social media exposure (moving from building their fan base on a Facebook page to increasing their brand amplification through likes, comments and shares), they will integrate their email marketing (Constant Contact, MailChimp, etc.) and online fundraising (Razoo, CauseCast, DonorPages, etc.) into their social networking.
Evans and Lapin's study demonstrates that nonprofits do understand the value in using social networks for fundraising. "According to this year's Nonprofit Social Network Benchmark Report, four out of five nonprofit organizations find social networks a 'valuable' fundraising option." However, these same nonprofits aren't able to quantify why that is. It is important to remember that social media is still in its infancy. As it grows (and its exponential growth doesn't seem to be slowing down any time soon), more synagogues and nonprofits will get on board by allocating the necessary resources to its success.
As they say, the "proof is in the pudding" and the ROI will be noticeable for the synagogues and Jewish nonprofits who dedicate the necessary time and resources to building their brand/mission exposure through social media. Change is never easy and the nonprofit world is more risk averse when it comes to technological innovation. At least the conversations about social media integration are taking place in the Jewish nonprofit world, and the studies are showing that a realization exists that this is a necessary form of communication, marketing and fundraising in the 21st century.
Rabbi Jason Miller is an entrepreneurial rabbi and technologist. He is president of Access Computer Technology in Michigan and blogs regularly at Blog.RabbiJason.com. Follow him on Twitter @rabbijason.
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Jewish Marketing 101 – Does Jewish Non-Profit Direct Mail Work Anymore?
November 22, 2011 August 1, 2013 by Henry Isaacs Marketing	♥ 0 Leave a Comment
When it comes to sending direct mail to potential donors, attendee's, and prospects, are you getting the best return on your investement these days? With numerous email, insert, and direct marketing tools targeting the Jewish market, perhaps it pays to take another look at direct mailings for targeting the Jewish market.
(We'll get into the intricacies of the Jewish market receiving mail on Shabbat as well, a big issue to consider)
Well, let's go to the direct mail stats to start. According to the Direct Marketing Association's recent findings:
Response rates for Direct Mail have held steady over the past four years. Letter-sized envelopes, for instance, had a response rate this year of 3.42 percent for a house list and 1.38 percent for a prospect list.
Catalogs had the lowest cost per lead/order of $47.61, just ahead of inserts at $47.69, email at $53.85, and postcards $75.32.
Overall, what this translates into is that Jewish non-profits sending direct mail to your list, in house or purchased lists, has an extremely low rate of return – less than 4%. Even less when prospecting. That doesn't sound too successful. I think of it not just as succeeding 4% of the time but also as striking out 96% of the time. That's after spending a nice amount of money on printing costs, collating, postage, and follow up. Note also that many Jewish organizations DON'T do follow up, perhaps one of the most important parts in fundraising and business development. Shelling out thousands of dollars on a mailing, a few thousand more on a prospect list, and sending without follow through just doesn't seem like a prudent choice of marketing these days.
But what's the alternatives here? For the Jewish market, there are plenty. First, let's examine another interesting find by the DMA:
Email to a house list averaged: a 19.47 percent open rate; a 6.64 percent click-through rate; a 1.73 percent conversion rate; with a bounce-back rate of 3.72 percent and an unsubscribe rate of 0.77 percent.
If you have a choice between sending a large direct mail campaign and large email campaign, the choice is obvious – go for email. Email is instant, measurable, quantifiable, and can result in social sharing and instant results. Repeat – instant results.
These days, not many people will simply receive a snail mail piece, read it, pick up the phone/go to their computer, find your site, and make a donation. However, sending an email with a "DONATE NOW" link or even a "TEXT to DONATE" option will lead to instant results. The key word here is INSTANT. The second key word is measurable. Going further, for the Jewish market, imagine getting the piece of mail on Shabbat – because many Jews aren't using electronics, they lose the passion or focus of the mailing's message as the day goes on (that's even if they open mail, which many do not on Shabbat). And what's the first thing they do when Shabbat ends? They check their email. Skip the mailing, go for the emailing lists.
One of the mainstays of the Jewish market will be their Jewish newspaper. Contrary to popular belief, ethnic and local community publications are alive and well in terms of audience and reach. Find a nicely circulated subscription-based paper and consider doing an insert instead of a mailing.
Jewish newspapers always have the advantage that they will be read every Sabbath weekend cover to cover. It will never change. Ads within are good, but if you want to tell more about your mission, go for an insert. Let's compare the pricing – many newspapers have a rate between $80-$115 per thousand inserts (depending on weight). Even if you received a highly discounted postage rate of $.10 per letter, which will be quite rare with the USPS increasing non-profit postage rates, you'll still pay less to do an insert. And the beauty of a Jewish newspaper is that you can target certain demographics – for example, The Jewish Press targets an Orthodox market, The Jewish Week targets an affluent Modern Orthodox market, The Jewish Standard targets Northern New Jersey, etc. You can target your message to the best prospects that can donate and spread the word. All at a price that beats postage costs.
JEWISH DEAL & COUPON SITES
I heard from a colleage I do business with that they decided to try a Jewish deal site to spread the word about their fundraising event. He expected a few extra responses to augment his attendance – instead he received 200 responses! Luckily, he had room at the event.
With a unique pricing plan that allows for zero upfront costs, Jewish deal sites are a very lucrative option for spreading the word about your mission, increasing attendance, building your social media, and obtaining donations. You'll have to split the earnings from the Jewish deal sites, such as Jdeal, Kosher Kouponz, Jewpon, etc, but you're still making money from the new donors at no upfront costs. One drawback is that previous donors/participants may purchase a discounted deal in lieu of a full price donation/attendance fee but we think it's stil a shot worth taking a few times, especially for innovative events with high ticket costs.
Especially now, since social media allows you to share your deal or email, these options are even more lucrative. Having a well-functioning Jewish social media page will do wonders for supplementing your online direct marketing efforts. You don't have that with direct mail. Again, I have to go to the computer, and sign in, and etc etc etc.
Apps: This is a fourth option to consider if you have the budget for it. An app is a great instant way to increase donations instantly. Having anyone with a smartphone, which is probably everyone in the Greater New York area, download your App online will lead to instant communication and instant donations. This option requires more research on your target market and what works for them.
Don't get me wrong.
If Jewish direct mail works for you, go with it. But don't let anyone tell you that a 3% success rate on direct mail is valuable. We sure won't! Especially when you can have a 19% success rate on an email. So for those organizations striking out in their direct mail, and many of them are indeed striking out, put your direct marketing dollars to work in other more cost-effective ways. The younger generation of donors is demanding it!
direct mail marketingJdealjewish direct mailJewish marketJewish Marketingjewish mediaJewish organizationJewish Public RelationsKosher KouponzPRsocial media marketing
Online Jewish Synagogue for the Holidays
Last year 14,000 computers were logged in to celebrate the Jewish High Holidays with the first and largest contemporary online synagogue,OurJewishCommunity.org. For the upcoming holidays this year, (Rosh Hashanah Sept. 28-29, Yom Kippur Oct. 7-8), thousands more are expected.
For the first time ever, the online congregation will also tweet the High Holiday services. Hundreds of tweets will be sent out from the Twitter accounts of the online congregation (@JewsOnline) and one of its rabbis, Laura Baum (@rabbi), during the evening and morning services. The tweets come from the liturgy that is used during the services, which can also be downloaded as a PDF in its complete form.
OurJewishCommunity.org is a global outreach initiative of Congregation Beth Adam in Cincinnati, Ohio. Over its 30 year history, Beth Adam has written liturgy for the Jewish holidays that expresses a contemporary and modern Jewish experience. The liturgy gives voice to Judaism's ever-unfolding religious experience and promotes the values of intellectual honesty, open inquiry, and human responsibility. Rabbi Baum expressed, "Our liturgy is meant to be thought-provoking and accessible. What could make it more accessible than tweeting it?"
Thousands of computers and mobile devices (iPhones, iPads, Blackberries, Droids) will log in to services. Rabbi Robert Barr, one of the rabbis of OurJewishCommunity.org, said "We know that people often can't go to a local synagogue for any one of several reasons. They may be geographically isolated, not able to afford synagogue membership, or unable to leave work or other responsibilities to go to services. Or they may find their local synagogue is more traditional than they would like. What we do is bring contemporary Judaism to people wherever they are." During those services, which are videostreamed live and archived through Livestream, participants are encouraged to use the Facebook, Twitter, and Livestream chat features on the side of the screen to engage in conversation with each other.
Rabbi Laura Baum explained "We're rabbis who actually encourage people to talk during our sermons. We want those attending our services online to chat with each other using social media. It's great to see people engaging in conversation and sharing their own ideas."
OurJewishCommunity.org, founded by Rabbi Robert Barr and Rabbi Laura Baum, will be video-streaming two Rosh Hashanah and two Yom Kippur services live. In addition, there are holiday services for children; those will be pre-recorded and include stories and age-appropriate background about the holidays. There will also be a pre-recorded Memorial Service featuring photos that the web site's members' submit of deceased family members that they are remembering. All of the services will also be archived for future viewing on the computer (although archives are not available on mobile devices).
The services will be live-streamed at www.Facebook.com/OurJewishCommunityin addition to at http://www.OurJewishCommunity.org with Facebook and Twitter chats. Mobile devices can access the live services at www.MobileJudaism.com or through the Livestream app for iPhones.
Dates/Times:
Wednesday, September 28, 2011 at 8:15 PM ET (Rosh Hashanah Evening)
Thursday, September 29, 2011 at 10:30 AM ET (Rosh Hashanah Morning)
Thursday, September 29, 2011 at 1:30 PM ET (Rosh Hashanah Children's)
Friday, October 7, 2011 at 8:15 PM ET (Yom Kippur Evening)
Saturday, October 8, 2011 at 10:30 AM ET (Yom Kippur Morning)
Saturday, October 8, 2011 at 1:30 PM ET (Yom Kippur Children's)
Saturday, October 8, 2011 at 4:00 PM ET (Yom Kippur Memorial)
OurJewishCommunity.org also streams a weekly Shabbat service and offers several other features: blogs, podcasts, video-casts, educational materials, holiday cards, access to rabbis, recipes, conversations, and more. Many people see OurJewishCommunity.org as their synagogue and Rabbis Barr and Baum as their rabbis.
To join the free community and view any of the services, visit http://www.OurJewishCommunity.org or http://www.Facebook.com/OurJewishCommunity.
About OurJewishCommunity.org
OurJewishCommunity.org is the world's first progressive online synagogue. Launched on September 1, 2008, OurJewishCommunity.org has reached more than 200,000 individuals in all 50 states in the U.S. and in more than 150 countries. The online community features blogs, audio podcasts through iTunes, video podcasts through YouTube, streaming holiday services, discussion boards, holiday eCards, recipes, educational materials for all ages, and more. We have more than 3,000 followers on Twitter (www.twitter.com/JewsOnline and http://www.twitter.com/Rabbi) and OurJewishCommunity.org has over 8,000 Facebook fans (www.facebook.com/ourjewishcommunity).
Laura Baum, Rabbi, OurJewishCommunity.org
As the Founding Rabbi of OurJewishCommunity.org, Rabbi Laura Baum works to engage Jews through social media and other technology. Baum was named one of the 50 most influential female rabbis by the Jewish Forward and has been featured in the New York Times, CNN.com, and the Jerusalem Post. "Baum's Blog" is a central feature of OurJewishCommunity.org as are Rabbi Baum's YouTube podcasts. An expert on social media and the changing needs of the Jewish community, Rabbi Baum has created a new model for engaging those seeking a new way to connect to Judaism.
Rabbi Baum was ordained by Hebrew Union College in 2008 and is now an adjunct instructor there. She graduated from Yale University in 2001 Summa Cum Laude, Phi Beta Kappa, and with distinction in the Psychology major. She will receive an M.B.A. from Xavier University this spring.
Robert B. Barr, Rabbi, OurJewishCommunity.org
Rabbi Robert B. Barr, ordained by Hebrew Union College in 1981, is the Founding Rabbi of Congregation Beth Adam in Cincinnati, Ohio. Under his leadership for the last 30 years, Beth Adam has grown from 6 members to over 300. The congregation has a significant voice and is a resource for liberal Jews worldwide. Rabbi Barr first imagined the online congregation and has played a continuing role in its development, including his weekly podcasts ("Barr's Banter") which are available on iTunes.
Rabbi Barr is active in the leadership of many Jewish organizations and has twice served as president of the Greater Cincinnati Board of Rabbis. Recognized by his peers as a leader in the evolution of modern, liberal Judaism, his writings have been published in journals, books, and web sites around the world.
High Resolution Photos available at: http://bit.ly/ojcpress
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A Million Dollar Bat Mitzvah – Dr. Phil's Radical Parenting Episode
October 4, 2011 August 2, 2012 by Henry Isaacs Marketing	♥ 1 Comment
Radical Parenting
Dr. Phil talks to three families about their unconventional parenting styles. Are they too radical, or is there a rationale to their extremes?
Parenting with a Price?
Lana admits she motivates her 13-year-old daughter, Lizzie, and 18-year-old son, Lawrence, to get better grades with extravagant gifts including a $10,000 painting, trips to Europe and bat mitzvah that cost nearly one million dollars.
"My parenting style can best be described as loving and effective," Lana says. "I believe in motivating my children by providing them with a very lavish lifestyle. If they do well in school, if they do their chores, then they can have a trip to Africa. They can go to Paris."
But Lana's sister, Natalya, says she contests the ritzy reinforcements. "My sister, Lana, super spoils her children to the point of no return," Natalya says. "I call my sister a 'mommy tampon' because she tends to shove herself into every nook, cranny and orifice of her children's lives."
Lawrence, who recently started his first year in college, lives in a dorm, but also has his own penthouse two miles from campus and full-time access to a private pilot. In addition to his $2,000 monthly allowance, he and his sister have 24-hour bodyguards. Lawrence and Lizzie's pet monkey, Mikey, also has his own bodyguard, butler, jewelry collection and trust fund.
"I think I'm a great parent," Lana says. "If someone wants to know why I spend money, it's because I can."
Now seated with both women, Dr. Phil gets to the root of their disagreement.
"Mommy tampon?" he asks Natalya. "I've never heard those two words together in a sentence."
Smiling, Natalya replies, "And I don't know whether to be proud or ashamed because I have no idea where that [term] came from, but it is so the truth. She uses mind control, an extreme amount of money and bodyguards to just shove herself into every aspect of their lives."
"Are you a helicopter mom? Are you really all over the place as she suggests?" Dr. Phil asks Lana.
"I'm not really a helicopter mom, but I think that in today's toxic society, we should be aware of what our kids are doing and stay on top of them, and be aware of the social temptations that are out there. So, maybe I'm borderline helicopter mom."
Dr. Phil quizzes Lana about her children's bodyguards. "Are these bodyguards or spies?" he asks.
"I like to think of them as chaperones," Lana explains, adding that even her college-aged son occasionally needs adults to help him make mature decisions.
"So you don't have a lot of confidence in your children?" Dr. Phil asks.
"I have a lot of confidence in myself and my children," Lana clarifies. "It's the rest of the world that I don't have confidence in."
Lana also says she makes her children take assessment tests to evaluate their life progress and goals. She claims the tests teach her "the true nature" of her children.
"Do you need a test to know the true nature of your child?" Dr. Phil asks.
"Well, I know my children, but I can tell you that some parents see their children the way they'd like to see them and not for who they really are," Lana says.
The millionaire mom also asserts that her sister, Natalya, is an out-of-control middle child who secretly envies her lavish lifestyle.
"You said, 'My sister is a mess. She parties late at night and dresses like a slut,'" Dr. Phil says, recounting a comment Lana made about Natalya. "She's always doing the wrong things with the wrong guys, and looking for herself in the wrong places."
Natalya flashes her sister a coy smile and responds, "Here's what I think: Don't hate me because you ain't me! I'm younger and I don't have a husband. I have two wonderful young kids. So if I can party all week and make it to work, [then OK]."
"I told Mom and Dad you should have been an abortion. I didn't even want siblings."
The two sisters continue to argue until Dr. Phil stops them and they return to the topic of Lana's parenting.
Dr. Phil tells Lana that her over-the-top rewards may rob her kids of genuine motivation to succeed. "If you pay your children or give them massive rewards for performance, that's what we call external or extrinsic motivation. The higher the extrinsic motivation, the less the internal or intrinsic motivation. A child is not going to develop a thirst for knowledge if his only motivation is to [gain material things]. And when that goes away, there's no internal motivation. That's a real problem with indulged children. Do you worry about that?"
"I disagree," Lana says, explaining that her children are well-behaved and excel in school, so she feels confident in her parenting.
Dr. Phil leaves the mother with one cautionary thought, "OK, you disagree, but I really want you to consider what I'm saying because the research on this is pretty overwhelming."
Lana stands her ground. "[My children] do what they're supposed to," she says. "And I really have no reason to think they're going to grow up to be anything other than what they are right now."
High Style Events | Stylish Events Planners for the Jewish Event
P. 201.357.2622 | E. Events@HighStyleEvents.com | http://www.HighStyleEvents.com
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Subway – Eat Fresh! Not a Hit With Kosher Customers
September 23, 2011 August 1, 2013 by Henry Isaacs Marketing	♥ 1 Comment
Local franchises of sandwich chain were touted as next big kosher thing. What happened?
Amy Spiro
Special to the Jewish Week
Less than 1 percent of all new Subway restaurants fail, according to statements from the popular sandwich chain. But in the New York area all five kosher Subway outposts — once described as the next big fad in kosher dining — have closed in the last few years, leading many to wonder if what was once the largest U.S. kosher restaurant chain was just a passing fad.
In 2008, a kosher Subway store opened on Water Street in Lower Manhattan. Six months later, it closed, and reopened as a non-kosher Subway. Locations in Westchester, Brooklyn, Long Island and, most recently, on Jewel Avenue in Kew Gardens Hills, Queens, suffered a similar fate. A storefront in Livingston, N.J., closed after 15 months of operation. Locations planned for the Upper West Side and Teaneck, N.J., never came to fruition. At their peak, 12 kosher Subway locations were open in the U.S.; today only five remain.
Owners at several of the closed locations said that operating a kosher establishment within the Subway parameters proved frustrating and that added expenses made it difficult to turn a profit.
Liron Shamsiav, former owner of the Queens location, said "a combination of factors" led to his store's closing several months ago.
In addition to other fees, franchisees pay 4.5 percent of their sales to headquarters for advertising, but "you don't get anything from it [in] the Jewish area and the Jewish crowd," Shamsiav said, since many of the traditional promotions (like the $5 foot-long sandwich) and menu items are not available in kosher stores.
"We had to add more advertising from our own budget," he said, which cut in to profits already weakened by the high cost of kosher meat and New York City rent. Shamsiav said that while initially Subway headquarters were more flexible and willing to aid the kosher franchisees, they became more difficult and uncompromising as time went on.
Even outside New York, Joan Fogel had great difficulties managing her kosher Subway outpost in a suburb of Kansas City, Kan., and ultimately sold it at the end of 2010, when it reopened as a non-kosher establishment.
"We were invisible to HQ," she wrote in an e-mail to The Jewish Week. "We were never able to get Subway to do any advertising or marketing for us, even though we paid in to the fund monthly," she said.
Fogel, who owned and managed the restaurant with her husband Roger, said that Subway did not allow them to serve any specialty items — unlike many New York stores, which offered shwarma or other dishes not found on the traditional Subway menu. They also suffered from difficulties in acquiring kosher meat, and wildly fluctuating prices for supplies.
"We had ongoing supply problems and had no purchasing power through Subway, which we were told we would have," said Fogel. Ultimately, though their franchise was the only kosher restaurant in the area, the couple "got tired of the uphill battles and the lack of support from Subway."
The Chicago kosher location announced on Sept. 1 that it too was closing its doors.
"Unfortunately, Walgreens bought the strip mall where we were located," the restaurant posted on its Facebook page. "We considered moving locations, but it took us two years to find this location and we did not want to go through the process again." The restaurant stated that a non-kosher franchise will replace it.
Though none of the New York locations remain open, along with the Chicago and Kansas City ones, the kosher Subway experiment appears to be working in some places. Locations in Cleveland, Miami, Los Angeles and two stores in Maryland have thrived in their communities.
After watching the five New York locations come and go, Dani Klein, editor and founder of YeahThatsKosher.com, has his own theory on what doomed the metro area's restaurants.
"It's not just one reason; I think it probably has to do with multiple factors," said Klein, whose website compiles kosher travel information from around the globe.
"New York has a plethora of kosher options; it takes a lot to keep a kosher establishment in business," he said, citing three main reasons for struggles of the locations there. First, a disconnect for consumers between Subway's national advertising versus the higher prices in kosher franchises; second, the excitement wearing off after the initial thrill of being able to eat there; and third, the fact "New York Jews know deli," and the Subway chains pale in comparison.
Klein has eaten in the former Manhattan location and the Los Angeles store, which remains open, and said he "didn't really see the appeal to why it was so exciting … it was OK."
Explaining why kosher Subways are difficult to maintain, owners cite the higher cost of kosher ingredients and kosher supervision, the inability to remain open on Saturdays and the alienating of some non-kosher customers who prefer the original menu and prices.
Many of the surviving kosher locations avoid unsatisfied non-kosher consumers, since they are housed in Jewish community centers. The Cleveland, Miami and Rockville, Md., franchises all opened inside existing JCCs, guaranteeing them a steady stream of kosher-observant customers and a smaller chance of irate lunchers looking for a ham and cheese sandwich.
Housed in the Mandel JCC, in the suburb of Beachwood, business is good at the Cleveland location — the first kosher Subway in the nation.
"We get a lot of traffic from both the Jewish community and also members who are here to use the gym facilities and the pool," said Joe Faddoul, manager of the store. "We have a lot of repeat customers, a lot of people that we see on a daily basis."
While Faddoul was "surprised to hear" that so many stores in New York had closed, he recognizes that "there is a lot more competition there as far as kosher restaurants go." In the Cleveland community, "there is just a handful" of kosher restaurants, he said, and several have closed over the past couple years.
A representative for Subway refused to speak to The Jewish Week about anything concerning the kosher stores, citing an ongoing lawsuit that he declined to name.
Last year, Les Winograd, a spokesman for Subway, told this reporter that while many of the kosher locations have opened and closed, each one shuts down for individual reasons, without an overarching trend. In addition, he said "we try to get [the owners] to understand that you might see a huge boost in business when you open," he said, "but once the novelty dies away things are going to level out."
Jewish Non-Profit aims to "Be Like Mike"
September 23, 2011 February 13, 2012 by Henry Isaacs Marketing	♥ 0 Leave a Comment
http://ping.fm/6G4uT
Jewish PR 101 – Create A "Soap Opera" About Your Mission
August 22, 2011 August 2, 2012 by Henry Isaacs Marketing	♥ 1 Comment
When it comes to public relations, you need to do more than simply write a heading, a couple paragraphs, and click the send button. You need to create a soap opera about your brand.
Soap opera's are one of the most unique and captivating shows on television and there's a reason why they are some of the longest running TV shows in the world (Telenovela's, anyone?) People tune in every day to find out more and more about their favorite characters and the drama they encounter, and are despondent when they miss a show or tune in five minutes late! And soap opera's don't disappoint either – the writers constantly keep the shows relevant and captivating day after day while still maintaining a fresh storyline that new audiences can get into without having to see back episodes. Truly a remarkable force to watch, literally.
And that's what is GREAT PR. Having a story line and mission that captivates your core and target audience day after day, inviting them to get involved instantly and be a part of the soap opera. Let's lead by example:
Don't just invite people to your organizational dinner – start a "Countdown to The Dinner" with Behind The Scenes video, meetings, and dinner ideas floated out in social media that invites your audience to get excited for the big day.
Your product is going Kosher? We'd love to see your ads, your PR, and your events surrounding why and when you're going Kosher! Let the Jewish audience give our feedback, wishes, hopes, and ideas for your launch.
Is your school looking to freshen up it's image and increase admissions? Start a "Teen Soap Opera" complete with band video's, e-High School Newspapers, and mock campaigns for Student Government that parents, students, and alumni can participate in (and fund!)
Or you could do always do. Type up a press release. Hit send.
Unlike other PR professionals, we worked with writers. We know what grabs their attention and we also know what makes them toss a press release into the garbage. And we also understand the nuances of being raised in "Old School PR" and living in the "New School PR" (Check out our post on what we mean here). So targeting the best contacts and maintaining follow through is of the utmost importance, yet if you've created a soap opera, they are already FOLLOWING YOU. And with social media, it's even easier to get started.
Create a "Soap Opera". Get a following.
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2" Map Rails - Six Pack (8' L) is rated 4.0 out of 5 by 7.
Add 6 maprail hooks with clips?
Add 6 sets of end stops?
Hang maps, artwork and bulletins on the Ghent Map Rail. The cork map rail has a sturdy aluminum frame that you can attach to a markerboard or wall.
what is the width of the cork is 1/4 inch or a 1/2 inch thick?
As you look at the cork strip on the wall, the tackable surface area is 1/2" H and 1/4" thick.
Rated 3 out of 5 by suwe from No Installation Hardware included The rail itself is fine, but there is no installation hardware included, nor does this website offer it to you as an additional purchase. I installed it on a wooden frame for the chalkboard, but since this product has no actual pre-drilled holes for installing, I had to drill the holes into it myself. What is the use of selling a product and not also suggesting the proper hardware to install it? If School Outfitters would simply have the proper instructions and tools for installing as options, then I would have given it 5 stars.
Rated 5 out of 5 by Dave from Product arrived timely and in good shape The 1" map rails work well for displaying student's work. Install was fairly easy, though the screws they sent were really too short. Also, I had to create my own installation plan as there were no guidelines for how to install.
Rated 4 out of 5 by Judy R from solves the problem We love hanging kids artwork, and map rails allow us to do so without purchasing or install of huge bulletin boards. I just wish the cork were a bit thicker, but we can staple or tape pictures along the hall walls easily.
Rated 5 out of 5 by Walt from Great product This is a great product and looks great on the wall. When mounting and reinstalling cork, there isn't much clearance for the screw heads. You definitely have to countersink a bit and/or use a screw with a very flat head.
Rated 4 out of 5 by Jennifer from Helpful product! Needed a way to display student work in a tight area. Easy to install and now that wasted space beautifully displays the work of our students!
Rated 5 out of 5 by Richard from Perfect! These were just what we needed. Easy install and good quality. Thanks for making the ordering and shipping easy.


Lunch Bunch applications are open till WEDNESDAY FEBRUARY 27th @ 11:59 PM!
If you are an undergraduate student who wants an opportunity to learn more from your professors in a more casual setting, Lunch Bunch is the program for you!
Meetings are weekly (Mondays at 11:15-12:15 and 12:20-1:10 and Tuesdays at 1:25-2:15), food is provided, and faculty members are eager to speak with students on everything from research to industry.
Are you an underclassmen student who is interested in computer and information science? Want to actively learn more about various computing disciplines from Cornell's CIS professors and WICC alumni while building a supportive network of lasting friendships? Then WICC's Lunch Bunch is for you!
WICC's weekly Lunch Bunch program is an exceptional opportunity for underclassmen women and minorities to make new friends and network within the computing community while learning from CIS professors and WICC alumni in a casual, conversational setting. Through this program, students have the opportunity to learn about the various disciplines in technology, including: computer and information science, operations research, electrical and computer engineering, machine learning, theory, game design, and many more. Previous professors who've spoken at our sessions include David Gries, Killian Weinberger, Jon Kleinberg, Walker White, and Daisy Fan. Students will engage in thought-provoking discussions revolving around diversity in tech in both industry and academia and how one can build a path towards their field of interest. Lunch Bunch is intended to help underclassmen gain the confidence and clarity they need to navigate through their journey in tech at Cornell and beyond while making some valuable, lasting friendships along the way.
"I learned about the different fields of CS and how they're used, which I previously had many misconceptions about. Lunch Bunch truly let me cement my decsision to major in CS, as through it I got an idea of the potential in the field."