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Membership Secrets With Stu McLaren
05 May Membership Secrets With Stu McLaren
Posted at 11:00h in Podcast	by	Eric Beer
For this week's episode of the Performance Marketer Podcast, I had the pleasure of welcoming Stu McLaren, an expert in the field of creating recurring revenue with online memberships.
Stu was one of the co-founders of WishList Member, the world's leading membership platform for WordPress. Throughout his career, he has developed a unique perspective about the membership and subscription markets. And the insights he's pulled together over the years apply to virtually every market out there.
Today, he's going to share some of the top membership secrets out there, go over a bunch of examples, and solve problems on the go. This conversation is a masterclass on membership, and I was delighted to be a part of it. Trust me – you do not want to miss this episode.
At the moment, the applications for Stu's free workshop on membership are still open. It's called the TRIBE Workshop, it's held once per year, and there's not much time left, so make sure to check it out right now!
👉 Save a Spot at the TRIBE Workshop for FREE
Top 3 Home Run Indicators for a Membership
Every business stands to benefit from a membership program. However, some may find it easier than others to prepare unique, engaging offers. But if you're willing to get creative – there are no limits to what you can accomplish.
Stu shared the three major indicators that can help you determine if your market is compatible with a recurring membership model or not.
1 – Are You Solving an Ongoing Problem?
Some problems require ongoing investments, and any attempts to fix them would require long-term engagement. If your offer is helping people deal with this kind of problem (e.g., weight loss), then there's a strong chance an online membership model is an excellent idea for your business.
2 – Are You Teaching People a New Skill?
The self-education industry is at an all-time high. Plus, with the current pandemic and self-isolation measures, people are more determined than ever to use this time to better themselves by learning. Since there are different levels of mastery to acquiring any skill, you can use that to tailor your offer in a way that encourages people to sign up for a recurring membership.
"In our communities, memberships are booming. Because people are hungry to learn." – Stu McLaren
3 – Are You Creating Convenience for People?
If you can help someone avoid a hassle, save time, or make their lives easier in any way – why wouldn't they want to be a recurring customer? Creating a membership program for a service that provides customers convenience makes it a no-brainer for them, and it's something you should definitely cash in on.
The Benefits of Implementing Recurring Monthly Memberships to Your Business
There are plenty of reasons why you should focus on turning one-time buyers into recurring customers via online membership.
For starters, you're creating guarantees of future business, and in doing so, you're protecting it. And this now more important than ever. With the unpredictable day-to-day changes in the market caused by the pandemic, having a membership business model could be the difference between remaining profitable and having to close up shop.
Another benefit of membership programs is that they incentivize additional purchases. Take Burger King, for example. They offer a $5 monthly membership that gets you one free coffee per day. Stretched out over 30 days, the price of each cup costs only 17 cents. But the whole point of the deal is to get customers through the door. And when they do, chances are they'll buy other items as well.
Lastly, in creating a membership program, you're betting on something inherently human.
"We know that people strive for two things – love and status." – Eric Beer
Selling memberships is not just about creating added value for your customers, but it's also about making them feel valued. Creating a VIP-type monthly program will enable you to build rapport and establish long-term relationships with your customers.
What Is the Free TRIBE Membership Workshop All About?
Stu organizes TRIBE workshops once a year, where he teaches thousands of people about the power of memberships. And he has structured them in a way that allows him to guide attendees point by point to help them develop their own membership strategy.
First, he helps you identify if your market is compatible with a recurring membership model. After that, he goes over different types of memberships and teaches you how to pick one that is suitable for your business and offer.
The second part of the workshop is all about creating a success path. It's a crucial component of every successful membership model, but even seasoned pros sometimes overlook it.
Part three walks you through the five key areas, including your foundation strategy, content strategy, marketing strategy, retention strategy, and your growth strategy. At the end of the day, what Stu is showing you here is how to find people, how to serve them, and, most importantly, how to keep them.
"The membership game is all about… keeping people happy". – Stu McLaren
As I mentioned, the applications for the TRIBE Workshop will be open for just a little while longer, so make sure to check it out right now and save your spot!
Listener Love…
by Nevareze William from United States
Very interesting show.
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Let's Market!
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Read Full Transcript
Eric Beer 0:00
What's up Performance Marketer Nation. How are you doing? It's Eric and I've got a treat for you today. I've got a gentleman named Stu McLaren, who's coming on today, who is an expert in membership sites. I always talk about this with you guys - recurring revenue. Cash flow is king. The important thing in any business, as you guys can see with what's going on in the world today is that you want to have continued revenue coming in all the time. You want to work towards the ability for you to get paid month in month out, be able to predict revenue coming in so that you can be not only financially free but your lifestyle changes dramatically. And your stress levels go down. If you lose a big client, you don't have this, things like that. Right. So we have Stu McLaren coming on. He was the co-founder of WishList and now he's been around membership sights for years. He has seen them from all different categories in so many different verticals and niches. And he's going to talk about how you can build your own membership. And you're going to be surprised that it's not what you think you can build a membership site with. If you own a paint store, if you have a restaurant, it's all the niches including, you being online and being able to create a membership site, even if you're an affiliate, or you're somebody that buys media on Facebook. So you're going to want to listen in today because he is now opening up a free workshop for his TRIBE program that opens up only one time a year. So we're going to talk about what that's all about how you can be a part of it, and how you can soon be generating recurring revenue for your business, and I know I'm gonna do it. I know I want it. I'm really excited about it. I mean, talking to him was amazing. I learned so much all the notes I took, so you guys are gonna want to listen in. This is really great. And if you're interested in his free workshop, you can access it by going to ericbeer.com/tribe, or you can text to 80800 the word "TRIBE" and what will happen is, they will then send you a link to your cell phone, and you'll be able to access the free workshop there to check out Stu's, TRIBE membership course. So guys, tune in and don't forget to if you haven't subscribed, subscribe to the podcast. Check us out at my YouTube channel, because we're always playing the videos of what we're doing with the podcast on our YouTube channel. So check that out. It's Eric Beer, subscribe and you'll never miss anything that we're putting out in. So let's dive in right now and listen to me talking to Stu and him dropping so much value, that you guys are gonna walk away with this realizing that you really can have a membership, and you could start generating recurring revenue today. So let's listen.
I spent the last 17 years building my eight-figure performance business without using any of my own money, working with some of the most brilliant direct response marketers in the world today. Now I'm looking for entrepreneurs to join my affiliate army, built on ethics, transparency, and good old hard work. Join me to change the perception of how people view the greatest business in the world, affiliate marketing, and follow along as I learn, apply and share performance marketing strategies working with some of the brightest people on the planet. My name is Eric Beer, and welcome to the Performance Marketer Podcast.
Stu McLaren, welcome to Performance Marketer.
Stu McLaren 4:17
Thanks, man!
It's really nice to have you here. So let's do this. Let's get our five fun facts. What's your favorite color?
Favorite color would definitely be blue. I like different shades of blue but I like bright colors. So I could go with blue, green, yellow and orange. I like brightness and happiness.
Favorite movie.
Oh, man, that's a good one. I got to go back to the classic of Braveheart. Like there was just something about that you know, like that rawness that realness and, and just like fighting for something that you know he really believed in. So I love that movie.
Is it that what cash flows all about? That's cool. Family, what do you got? So,
I have been married to my wife now for 12 years, but we were together for seven years before that. So it took me seven years to convince her that I was the man of her dreams. But it was the best sale that I ever made Eric! Best sale I've ever made. And we have two young kids. I have my daughter, Marla, who is nine. And then our son, Sam, who we adopted from South Africa, he is six. And so they're growing like crazy. And what I love, and I'm very grateful for is just being able to have a business that we can spend time together and so just watching them grow together, travel together. It's just it's an absolute joy.
That's awesome. And where do you live?
So we live just south of Toronto, so we're, you know, I'm a Canuck. And yeah, we love it. You know, I'm, we moved a little closer to the city because I'm a country boy by nature. You know, I grew up you know, cows on one side, you know, corn on the other type thing. And, but my wife, she's, she likes The city so we've compromised when we move closer. So we're still not in like, you know, like downtown Toronto, if you will. So but we're, but we are certainly closer to the city and I've actually grown accustomed to it, you know, like the way she sold it to me was, you know, because I played competitive soccer and she's like, Look, you're gonna be closer to you know, the competitive soccer leagues are gonna have to travel as far and I was like, Okay, so then now that I'm here, I definitely do like it.
Wow! So I guess the fifth question I'll have for fun facts is, what position do you play? And tell us about your soccer? That's great.
Yeah, so I played. I played really competitive I played it at university we won two national championships. A lot of the guys that I played with went on to play pro or played for a national team. And I was usually a left or right midfield way on the outside. So I was doing I was a lot of I was doing a lot of running, you know, back and forth. And I've still stuck with the soccer you know, even after graduating and many years ago. Later now I still play twice a week primarily indoor like I play indoor soccer. I love it because the smaller fields a lot faster action and a lot more chance to score goals I love scoring goals. But the other thing that's got me now is the peloton like I'm addicted to this peloton like they just do a such a great job of gamifying it and so forth. So that's the thing that's got me now.
Yeah, that's awesome. I played soccer also, I remember my freshman year I made varsity and I got put into the game and on a rebound, I scored under the lights in front of these and I just till this day I still remember I was a lefty I could only kick with my left foot and like and I was good with headers but soccer. But if you're still playing soccer that tells me you're in shape because that is people don't realize how much running you're doing in soccer. That's a serious sport.
It's definitely been for me. I've just carried through to I was kind of like after I graduate University. I just didn't want to stop because I just didn't want to you know, get out of shape. I figured it was gonna be a lot harder to get back into shape and it was just to maintain. So yeah, I've definitely continued to play and I've always done some type of athletic
Not to mention, by the way, that they make more money than anybody...
Over in Europe for sure. Yeah...
I mean, they're there. They're raking it up and I heard a really cool story just before we get into that, I just I heard a cool story on how in Europe how they do it is at a young age, the coaches that coach the soccer players when they develop the players as they get older if they make it professionally those coaches get a percentage of their earnings for life.
Yeah, it's kind of crazy right?
It's interesting when you think about it, because like here in the US, like, you know, you got a dad that's like, I just want people my kids and we're going to coach but they don't really know a lot about soccer, whereas like you have real professionals that are there and they're hoping they find the next Pele because all right, that'll...
And it started... It starts real early over there. Like you know, it gets like six, seven, like, they're just getting hardcore, recruited by all these different clubs and coaches. And yeah, it's it's a real thing.
That's cool. So we're gonna have to get a video of you juggling the ball, and the time that you can go. So cool. All right, great. So let's transition into you. Tell us about how you got started. Talk to us about your background talking about TRIBE.
Yeah, so for me, like, the long story short is I knew I was a square peg in a round hole. You know, I went through university to get my honors business degree and they were basically positioning us to jump into the corporate world. And I knew like I just for me, I was not a shirt and tie kind of guy was not a, you know, cubicle kind of guy. And, and so I went out on my own right away right out of university, and I began my career as a speaker. So I was going around to high schools and colleges, and I was teaching kids how I would fail that in my first year university to graduating top of my class name Most Outstanding Male. And so I was like I was speaking but speaking had its limits because I couldn't He speaks so many times a year, schools could only afford so much. So you just multiply the two together. And that was my cap in terms of what I could earn that year. And so I wanted to get beyond that. And so that's when I started to learn a lot about, you know, information publishing, like how to package what I knew, in other ways to be able to generate more income. And that led me online and long story short, I started, you know, experimenting with a variety of different products and services that I was selling. I was doing a lot of, I was still speaking schools, and then I started to consult businesses at that time about how I was, you know, marketing, my speaking engagements online. And that started opening up a whole bunch of doors. And then that got me funny enough into affiliate management. So I was managing affiliate programs for some pretty high-level businesses. You know, in the direct response world, you probably know like, you know, Glaser, Kennedy, they were one of my clients. You know, Alex Mundos, in Armand Morin, there was like, you know, some pretty big names at the time. So I had built a pretty successful affiliate management business. But it got to the point where the writing was on the wall for me. So when I say that I say it because I was up early, I was up so late, I was burning the candle at both ends, I had just gotten married. And my wife Amy and I were looking at starting our family and I was like, something's got to change. Because I can't keep doing this. I'm not going to be a present husband or father, if I'm like burning the candle at both ends like this. So I was talking to one of my friends about it, and he said, you should start a membership site. And this was in 2008. And I said, What do you mean a membership site? Like I don't understand, he said, Well, think about it this way. So it's do all that you're doing for your clients one on one, what if you taught that in a members area people pay to access it, and instead of, you know, you working one on one now you can teach one time and you can help hundreds if not thousands of people simultaneously and really succeed? Gail, what it is that you're doing. And I was like, that sounds amazing. So I looked into it, and I started to try to build it. But to be honest, Eric, it was like a nightmare. The tech then was not what it is today. So I was like, way over my head and things like ht access files and server settings. And I was just way above my paygrade. So I was a moaning and groaning into a friend of mine, his name was Tracy. And I said, Dude, I just want to teach like, I don't want to have to mess with all this stuff. And he said to me, he's like, Well, why don't you create your own solution? And I was like, Hello, like, are you not hearing me? Like, I'm sitting here telling you that I'm struggling with a tech like, there's no way I'm going to be able to program something myself. So he said, Well, there's a programmer that I've been working with for years, why don't we team up and we create it together. So we did and this was in August of 2008. And we had a beta version of this software, which has now become known as WishList Member and we started selling it then just Oh, just over a month out. That October 22 2008, was the day that we went on sale I remember vividly and then that company just took off. Because it was right product right time, you know, people were looking for a simple software solution that enabled them to create a membership. And we went on to power when I sold my shares. Several years later, we were powering over 70,000, online communities, and memberships. So I had this tremendously unique perspective of being able to see, you know, across all kinds of markets, you know, what the sites that were growing year over year were doing differently than everybody else. And that's what I paid attention to. And so I started to see like these guys and gals, they were doing things that were completely counterintuitive, counterintuitive as it related to their content, their marketing their the way they retained members. And so I got passionate about that. And long story short, it's led me to where I am now where every single year I teach thousands and thousands of entrepreneurs how to add recurring revenue to their business through membership sites. And it's taking those best practices and making it simple so that anybody can replicate it.
Eric Beer 14:07
Yeah, that's awesome. I mean, I talk about this all the time, cash flow is king cash flow is is freedom, freedom from life freedom from financial. You can make millions of dollars in the market, but then what right but what you're doing is you're able to now create this, this constant flow of cash, which is from a financial perspective is huge and creates the opportunity for you to do other things. But from an impact perspective, you're also making it meaningful, when that's, that's
Stu McLaren 14:36
Well, and what's so rewarding about this Eric is like watching what kind of markets people are in that would shock you like, there's a woman Her name is Holly George, so she launched a membership last year. She ended up welcoming just over 400 members right out of the gate. She was generating $6,000 a month right away. And the market she's in just hit Just it makes me smile and laugh because, you know, I get to see these all the time. But she helps balloon artists, you know, like people who make like balloon animals. So you can imagine like she started this community. She called it the Twister hood. And she's got more than 400 plus members in there right out of the gate generating $6,000 a month. I literally just, we reached out to her a couple weeks ago to catch up and she's grown it she's now generating $7,000 a month. And she said like, it's been the greatest thing for her business because her husband's in the Air Force. So he's gone a lot. So she's at home with two young kids. So she says for her like, this is a perfect business. You know, she works a couple of hours a day, but then she has the time to take care of her two young ones. And she said like, again, she's helping people learn how to you know, become a balloon artist, you know, and this is the fun part for me is just like seeing how memberships are serving all kinds of different markets from photography and calligraphy to fitness and finance and music and art and health and dogs. Training and so many more. And then the ripple effect that that has with the people that they're therefore impacting, just like you were saying, it's it's just it's so much fun.
Yeah, that's cool. So let me take you through this, then because a lot of the listeners here are performance marketers, right? So people that and including myself, I never even realized that I could make an impact, until probably a year ago when I saw somebody crying to rustle that I was like, Oh, my God, what I do can actually help somebody that then they can share their message with the world. And that's when I got into this, right. But for the people here, they're their Facebook buyers, they're buying native, but how would they create a membership? Like, how would they go about doing that? What's the framework around how someone could use what you do with TRIBE to leverage all of your knowledge?
Well, there's really three home-run indicators for when you're looking at markets that you want to serve. One is are you solving an ongoing problem? So what's an example of an ongoing problem? Let's just say like loose Weight is an ongoing problem. You don't go from being overweight to the perfect weight like that, you know, that's a that's a problem. There's a process to solving that problem, but it takes time. And that's why membership is a perfect fit for that. Another perfect example of a ongoing problem is like a dog that's wildly out of control. You don't go from our control dog to the perfect puppy like that, like that's a problem that takes time to solve, which is why it's a perfect fit for a membership. So that's number one. are you solving ongoing problem? Number two, you know, are you teaching people a new skill? So when I think about like, you know, some of the markets you just mentioned, like ad buying, like you don't go from not knowing how to buy ads effectively to becoming like a great ad buyer like that. Like that is a journey to mastering that skill. And even when you've mastered it, there's always things that are happening in the marketplace to deepen that level of mastery. So just like you know, in a black belt in karate, you don't go from a white belt to black belt like that. It takes time there's a journey to it and even when you become a black belt, You still, there's levels to the mastery of that material. And so if you're teaching people a new skill, that's another home run indicator. And right now, I will tell you the markets are booming like in our communities, memberships are booming because people are hungry to learn. Like there's never been more people online than right now. And there's never been more people spending more time online than right now. And in fact, there was a research study that was done out of the UK, where they asked 2000 people that had been quarantined, and they said, you know, what are you looking to do, you know, during this time, and of the respondents, 69% of them said that they were looking to use this time to learn a new skill, whether it be you know, coding, whether it be gardening, whether it be painting, whether it be a new instrument, a new language, whatever it is, they were looking to use it to improve themselves, they want to come out of this a better person than them when they went into it. That's number one. Number two, as they said 57% of the people said that they were looking forward to using this time to pursue passions that they had had time for before. And so we're seeing this represented in our TRIBE community where memberships are booming right now the sales are tripling in many cases because people are investing they want to use this time to use those to learn those skills. So whether you are helping solve an ongoing problem, that's number one, or you're teaching people a new skill, that's number two, those are homerun indicators. The third homerun indicator is when you are creating convenience for people, you're saving people time you're making their lives easier. So what's a good example of that? Well, there's a gentleman over in Australia, his name's Andrew Kraus, you got your market, your audience would appreciate this. His membership, specifically, it's the higher price membership $350 a month and he creates Facebook ad templates for real estate agents. And so a real estate agent, they don't want to become a Facebook ad expert. They just want to be able to use Facebook to be able to advertise their homes, they want to focus on selling their homes. And so what he does is he takes the thinking out Have what to do. And he creates these Facebook ad templates that are plug and play for those real estate agents. And they're more than willing to pay for the convenience of having that given to them. So they don't have to think. And at the end of the day, the return on investment isn't a no brainer for them. Because if these ad templates help them sell one new home in the entire year, the whole membership has paid for itself. And so that's an example where he's giving them templates, saving them a ton of time. And there's many examples of this. Like, we have many teachers in our marketplace that provide lesson plans for other teachers. And so what does that do? That's, again, saving time for people because the teachers don't have to waste their evenings and weekends lesson planning. Instead, they just get these lesson plans, and they can roll right into the classroom with those or there's another site called teen life ministries from Paul Evans. And what he does is he provides youth ministers PowerPoint presentations, so that the youth minister normally has a full-time job during the week and then they're scrambling on a Saturday to prepare us Sunday sermon. And so what he does is he gives them a PowerPoint presentation. So they have it pretty much done. They're just gonna make a couple tweaks, it saves them time. So again, this is another example of a market where you're creating convenience. So if you are solving an ongoing problem, if you're teaching people a new skill, or there's an opportunity to create convenience for people, those are three homerun indicators for a membership.
Yeah, I love it. And you said something that was really interesting that I want to point out, which is, you talked about someone who does Facebook ads, and that's where I see people get confused. And what you just demonstrated is that you niche down into real estate, right? So you could be a Facebook ad buyer who knows that well, now you just got to find any market that you're interested in, to now focus on And to your point, a real estate agent doesn't want to go online and deal with the Facebook ads, but they know they need to be there. So that's that's really smart. That's genius. Now,...
Well, and let's just build on that for a second. Like, just think about it in other markets, like, let's just say you've got a knee problem, who do you want to go see? Do you want to go see your general doctor? Or do you want to go see a nice specialist, right? So it's so much easier to sell what it is that you do when you do get locked into a niche like that. And the other the ironic part about it, especially for you know, your audience and ad buyers and so forth is realizing that, like, it's the same skill, you could take that same thing, and you could repackage it for real estate agents, you could package it for financial investor, financial advisors, you could patch it in a whole bunch of different ways that what you're doing is the exact same thing, but because you've narrowed it down to real estate agents or financial advisors, whatever, it is so much more attractive, and they're willing to pay an even premium, because it is tailored toward them.
Yeah, it's even for affiliates. people that aren't even tech-savvy can do something similar to that. So that's cool. Now, let's think about it. We're in this crazy time right now with the Coronavirus. It's scary, right? A lot of people are struggling juggling that have these retail businesses talk about someone who has a restaurant and from the three that you just described to me right I would say convenience makes the most sense from that realm of the world but to create cash flow for people like that give an example of how someone that owns a restaurant we do this.
Well restaurants can do it in a variety different ways like one would be certainly giving their okay let me back up let me give you an example. Okay, so a buddy of mine, Mike he owns a Pita Pit franchise. I don't know if everybody listening has experienced this kind of like a subway. So he owns Pita Pit franchisee called me up and he said, Stu, like I know you're doing this like online marketing stuff. He's like, how would I use it for you know, my restaurant? I said, Okay, I said, here's what I want you to do. When people are checking out at the counter. I want you to ask them if they want to join your free VIP group. You said okay, and the only thing they got to do is they got to submit their name and email address. I said when you get to 1000 emails, give me a call. So we got to 1000 emails. Then he says, Okay, I've got 1000 emails, what you want me to do is okay, well, let's design a quick little email campaign. So it was a very simple email campaign. So basically, we went out to that list, we said, Hey, you know, great to have you as a VIP, we got great news. Tomorrow, I'm going to send you a message that is going to let you know about something very special that we've got going on on Tuesday. So whatever you do, all I want you to do is just mark down Tuesday on your calendar, because this is going to be you know, something incredibly special, you're going to want to come into the restaurant. And so I said to Mike, I said when is your like lowest hours like the worst time, you know, when sales are the lowest? He said normally from 10 am to 12 pm. I said perfect. So then I wrote the email campaign for him and I said basically, like, the next day, the next email was okay, here's, here's why, what's going on on on Tuesday, we've got a two for one special meaning you can come into the restaurant. You can buy as many pizzas as you want, and you get two for one and And I said like, yes, even our most expensive Peters, you know, like I was it really planted up. So anyway, then the day before on the Monday, we sent another email, don't forget, tomorrow's the day. And then on Tuesday morning, I sent an email. He called me at 11am Eric, and he's like, Dude, this is crazy. And I'm like, What are you talking about? He's like, we've had more people in the store than ever. He's like, this is our second highest record day already. And we haven't even got to our normal busy times. So I said, perfect. So then I quickly drew up another email and sent it out. And I said, This is crazy. We've had more people in the store than ever before. This was so ghetto in the way that we did this. We just kept it simple. We told people the way to redeem this two for one offer was to literally print out the email and bring it into the store. Like we didn't have some fancy like coupon mechanism or nothing like that. It was just print out the email. So this was super simple, just seeing if it works, but it's direct response at its finest. And so when I think about Restaurants I think about, they're very passive in the sense that they're always hoping that people are going to come back and buy from them again, what I'd love to see is I'd love to see restaurants take more ownership over how they can intentionally bring people back into the restaurant on a more regular basis. And so whether that is through like a free VIP thing, that's not a monthly subscription, but you could take an example like Burger King, Burger King of all restaurants, okay, or Burger King has a monthly subscription, you pay $5 a month and you can get unlimited coffee. Now, why would Burger King do that? Are they known for their coffee? No, not at all. But it's like a loss leader. Yes, it's generating recurring revenue for them each month. But when people come in to get that coffee, are they going to be much more likely to buy something extra as well? Of course, so what they're doing is they're increasing the frequency upon which people are coming into the restaurant and buying more often. So the membership is a way certainly to create that monthly cash. flow. But it's also a way to bring people back into the restaurant on a more frequent basis and drive up those average transactions. So there's a whole bunch of ways that restaurants can get creative, but you just got to start thinking about it. Another way is just with deliveries, you know, instead of like, I know, for us, like we, as a family, we have a weekly pizza night, you know, imagine if the restaurant instead of like, hoping that we were going to come back and buy from them again, what if they put us on a weekly thing? We would do it, you know what I mean, and save a few bucks, that'd be a home run. Like, I just think, right now is the time to begin thinking creatively. And, you know, my, my wife and I, we buy these cold-pressed juices, and we love these cold-pressed juices, and we buy a lot of them. And we call it when we call the company up recently, you know, to place our order, my wife said, Is there any way that like, we could just put this on a subscription? Like instead of having to, like, you know, each week, come and place the order. Can you just like send that to us automatically? And they're like, Oh, no, no, we don't do that. And I'm just like, My gosh. Like, why make it easy for people? Like, let me give you money on a regular basis? You know what I'm saying?
Here's my workshop is at three o'clock. Come on, come on.
I just think that, you know what this has done more than anything is the whole Coronavirus has just exposed businesses to their vulnerabilities. And what I want to encourage people to do is that there is so many ways that you can shore up those vulnerabilities, especially when you start thinking about memberships and recurring revenue. And so it's about taking somebody from a one time buyer and turning them into a recurring buyer. Sorry, if you hear my dog, this is...
He's getting excited about working from home.
No, it's all good. You know, it's um, another thing that creeps into my mind when I think about memberships is people want to feel like they're part of something and they want to feel important, right? So when you bring up VIP, we know that people strive for two things, love and status. Right? So when you're part of a membership, the ability to have some special things that they get that no one else gets is powerful and people want to be a part of something. They want to feel like they're part of something, right? A tribe, right?
Yeah. Well, it's interesting too, because we're starting to see in the last year, we started to see a lot of membership models in the e-commerce space like product seller space, emerge. One of them is just really simply modeling amazon prime. You know, you think of Amazon Prime, we pay an annual fee, that's a membership. And because And for that, we get a bunch of different products, we get faster shipping, we may get slight discounts, but we're starting to see a lot of our people in our community who are like e-commerce or product sellers, utilizing this VIP model, where again, their members are paying either monthly or annual basis, but it gets them access to perks like the faster shipping like exclusive access to certain products, like the ability to pre-order products before Anybody else? All that kind of stuff and people are willing to pay because just like you said, they like having that, you know that VIP privilege or access. And so again, this is just about opening up our minds. You know, I think of Beth, you know, she is she owns a pet grooming business. And so of course, like this whole Coronavirus thing has just like, like, brought everything to a screeching halt. So she started thinking creative, like, Okay, how can I take this membership idea and apply it to my market? And she said, What's their number one pressing problem right now? Well, if they're like us, they've got a shaggy dog that is a mess that needs to be groomed. And so we're just chomping at the bit like when can we get into that, you know, pet grooming salon, so she sent out an email to her clients and she said, we're starting a new service. It's essentially a VIP service. And basically so people are paying on a monthly basis and it will put them on a you know, where they can have regularly scheduled appointments that are all automatic, she said The most important thing is the moment that we can open doors, all of our VIP members will have priority access to getting their pets groomed first. So that's what happened was she created this cash, you know, surge, she generated just over $31,000 in month number one from these customers. I mean, that's going to be close to $400,000 in annual revenue just from that initial promotion. And so there's absolutely ways to get creative with this. You just got to start thinking about how to take a buyer from a one time purchase and turn it into a monthly recurring membership.
So funny. I just had I literally gave my dog a haircut and it was a disaster, and I got hair everywhere. And you know, I would say for Beth, because I had this idea. She should go get a van and then she should show up in the driveway and allow somebody to give them the dog. She does her thing. And then we get our dog back. You know, it's like, the whole thing is I'm afraid to go to the place you know, and who knows what this world's gonna be all about. So that's pretty cool. But it's genius man. All right, so let's talk about how we can help people to now start to learn more about this. I know I set up your link, I have it at ericbeer.com/tribe. Or you can also you can text 80800 the word "TRIBE", and we will send you a link to your free workshop. Tell us about your free workshop where people will learn.
Well, we do this one time a year, and this is it. And we help thousands of people for free during this workshop. And essentially what we do is we break it down. And so in the first part of the workshop, this is really about identifying like, Okay, well, is my market going to be a good market for a membership and we walk you through like the characteristics of a great market? And you know, I gave three homerun indicators today, like, are you solving an ongoing problem? Are you helping teach a skill? are you creating convenience, but there are characteristics of a market as well, that help inform us Okay, yeah, my market is going to be a homerun. on here, and then the question becomes, okay, what type of memberships should you create? Because there are a whole bunch of different types, you know, saying like some of the new models that have emerged are in the e-commerce space. But in the info publishing space, there's a whole bunch of different types of membership models. And we walk through each of those, helping you get clarity about which one is going to be the best fit for you and your market. And the second part of the workshop, this is where we break down the number one piece of content that you should absolutely include in every membership. People mess this up all the time, even seasoned pros, but this is one of those, you know, coming from my experience of working with 10s of thousands of membership site owners, I can tell you, if you don't have this one component, and it's called a success path, then it's you're you're dramatically going to see results drop in terms of the number of members who stay not just for like a few months, but like you know, for a lot. We want people to stand for a long time. And so you'll see retention drop if you don't have this, you'll see poor results if you don't have this. So with this We walk you through it and we show you what to provide inside of a membership, like what do you actually provide inside of our membership. That's all in part two. And then in part three, we zoom up. And we talk about, like how all the pieces of the puzzle fit together for a successful membership. And we walk you through the five key areas, starting with your foundation strategy, your content strategy, your marketing strategy, your retention strategy and your growth strategy. And essentially, at the end of the day, Eric, what we do is we show you how to find people how to serve them, and how to keep them. And the membership game is all about not just getting people in but keeping people happy. If they are happy and making progress, that's where the lifetime value of that member skyrockets. And so oftentimes, you'll hear people say, Oh, yeah, but they only say part of a membership for three to four months. That is total BS. I am behind the scenes of 10s of thousands of memberships. When you have a proper content strategy when you have a proper marketing strategy and retention strategy, you don't see members stand for months. You see them staying for years. I was just talking to Tracy shear, and she owns a membership site. And she specifically helps fitness professionals who are working with women with pelvic problems after pregnancy. I mean, talk about like a super niche here, right? Yeah. And she, she reached out to me and she was just saying like how grateful she was for the fact that she has her online membership because her and her husband also have a chiropractic business that they've had to shut down during this whole Coronavirus thing. She said, But fortunately, we have this online membership. And it's absolutely bridging the gap for us. She has over 800 plus members in this membership. Now the amazing thing is in that conversation, you know, we were just chatting back and forth and she was sharing like what's happened. And over the last year, she has only lost eight members. She has more than 800 and she's only lost eight. So when I hear people say, oh, somebody only stays for three to four months. All that tells me is they just Don't have a proper content strategy. They don't have a proper marketing strategy or retention strategy. And so when you've got these things in place, boom, the lifetime value of that member skyrockets. And that's what we walk you through in part three. So really at the end of the day, we talked about how to identify whether your markets a good fit, to talk about what to provide that market so that they are raving fans. And then we zoom out and we talk about the five key strategies foundation content, marketing, retention and growth that are really going to help you grow and scale that membership.
That's so awesome. I love it. I mean, I'm in I want I want to be a part of it immediately because I want for me memberships are everything and clearly it's all about adding value. Right? So that's awesome, man. Well, still listen, I really appreciate you coming on. I know you're busy. It's a it's happening right now. This is the time this is the one time of year that we have this opportunity. So like I said, if you want to go check out to ericbeer.com/tribe or text 80800 "TRIBE", and you will get access to this man right here. Stu, thank you so much. It's a pleasure. Stay safe. keep your family safe. Have some fun, and hopefully we'll get together in person one day.
I appreciate it, Eric. Thanks so much, buddy.
All right, buddy. Take care. Bye-bye.
So there you have it, guys, Stu McLaren, I told you he is a really, really good guy. And you could tell he cares. And I know for me, it makes me want to be around him. It makes me want to work with him. It makes me want to do things with him because he's got so many ideas. He's smart, he's experienced, and he's helped so many people. And you could tell that he gets a kick out of seeing how he can take what he knows and give that to you. And when you succeed, he gets excited. And I get it. I'm looking to do the same thing. So if you guys are interested in trying to create a membership, if you want to try to create some recurring revenue for your business and you want to learn more from Stu, you can go to ericbeer.com/tribe or you can also text 80800, text that number and put in the word "TRIBE". And what will happen is you'll get a message back with the link for you to go listen to his free workshop, where he talks about membership sites and how to do it and how to launch it and all that good jazz. And I highly recommend you do it. I've been watching him. I've been reading his content, watching his content. He knows his stuff. I could tell that he knows this stuff because even when I'm talking to him on this podcast, I was asking him questions that he could not prepare for, and the answers he gave me tell me that he knows what he's doing. So I'm excited for you guys. Go check him out. And don't forget to subscribe to our podcast. Also, subscribe to our YouTube channel, Eric Beer is my YouTube channel, and you won't miss a beat on all the things we're putting out. And I wish you guys well and stay safe during this time and talk to you soon. Thanks for listening and be well. Bye-bye.
Would you like to learn how I built my business using other people's money? If so, go join my 21-day challenge at performancemarketersecrets.com. I look forward to meeting you and welcome you into my family. And remember, results don't lie, but the people who don't have any tier. Thanks for listening.


Warrington Community Living (WCL) first came into being in 1991 as a response to the closure of the 'New Church' hospital for people with learning disabilities in Culcheth. Through the provision of a range of residential homes across the Borough the aim of this new 'not for profit' organisation was to support people to live away from the large institution that for many had been their home for years.
This included Radcliffe Meadows which as a twelve bedded residential nursing home, was converted from the former Padgate Ward which had already been built just outside the hospital walls.
At the same time, Heathside our first residential home for older people in Penketh was handed into WCL's control. Originally built by Lancashire County Council, as a result of local government boundary changes it moved to Cheshire and then to Warrington, being handed over to us as a third sector organisation as part of the reduction of local government directly provided services. As well as being a new service, we also used this building as our original administrative base.
In 2003 the 'Supporting People' programme was launched and as a move to greater independence many of the smaller homes for people with learning disabilities were handed over as properties to local housing associations so that the residents could become tenants in their own right. The support in these homes continued to be provided by WCL under commission from Warrington Borough Council.
2004 saw the opening of the Gateway building in Central Warrington as a hub for local third sector organisations and we moved our offices into this new facility.
In 2006 we built Heathside Mews alongside Heathside in Penketh. It was designed quite deliberately as a relatively small home focusing on the needs of older people who required additional support as a result of dementia and/or significant physically frailty.
2012 was the year that we brought a representative group of people using all of our services together to meet on a regular basis. They called themselves 'Bespoke', and in collaboration with the Chief Executive and one of the Trustees they supported the rewriting of our Purpose and Values and also The Promise that we make to the people we support. They also helped us to pick a new colour scheme and logo, which they called the 'Together Symbol'.
Also in 2012, the contract for supporting people with learning disabilities in their own homes was tendered and in a very competitive exercise, much of this block tender work was awarded to two new organisations to Warrington.
Whilst a difficult loss, this gave WCL the opportunity to reconsider how it provided services and to focus on the growth of personalised budgets and truly individual services based around person centred planning and working, which is now our biggest growth area in what we call the Community Network.
In addition during this period, our learning from the work at Heathside and the Mews and the understanding we gained of the wider needs of older people beyond our homes, meant that 2013 saw us extend the Community Network into supporting older people and people with dementia in their own homes, again using very person centred approaches. This meant even when people did ultimately require residential care we could offer a continuity of support and approach, often with their own small team still supporting them.
In April 2014 - after a year of discussion and planning - we merged with Warrington Community Care, incorporating its services into WCL's structure. As a local charity with its own twenty five year history of supporting people with enduring mental health needs, who themselves had previously merged with Warrington MIND, this meant that we could offer a fuller range of services to people requiring social care and support, regardless of the labels or categories that they had placed on them.
We now employ specialist staff including learning disability and mental health nurses and have expertise in the support of many forms of learning and physical disability, dementia and autism and long term mental health conditions and recovery approaches.
We currently support nearly 500 people in the Warrington area with the help of 330 full and part-time staff.


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With Fieldomobify a technician can quickly learn helpful tips like what parts have caused trouble in the past and what he needs to look out for. Fieldomobify is the fastest mode and saves time of technician. With this the technician has less down time in his day because he never has to go back to the office to turn in invoices or pick up work orders and hence he is able to save lots of time which he can use for some other productive work.
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Strategic marketing management implements your company's mission through focused processes to get the most out of your existing marketing plan. It entails identifying your target customers. This type of management may help discover other marketing opportunities. Strong and strategic marketing plans may be built from this style of management. Most importantly, it helps your company transform plans into reality.
Strategic marketing management is fundamentally designed around your target customer. Identifying your target customers will generate more profits and helps to establish a loyal customer following. Strategic managers will study your vertical and horizontal markets to generate ideal customer profiles. The profiles can then be used to tailor marketing programs. These customized marketing ideas may deliver more compelling core messages that, in turn, increase your company's revenues.
Employing strategic marketing management may generate additional opportunities. Strategic managers may organize your marketing team to seek out business challenges in your industry. By matching your company's strengths and resources to the newly discovered challenges, managers can create new revenue opportunities. This system of management may identify solutions to problems that your competitors are not aware of. These insights can be used by strategic marketing managers to develop competitive advantages.
Strategic marketing management also involves building plans that leverage insights on your markets, customers and competitive advantages. Strategic marketing management helps your team to develop a marketing plan that concentrates on maximizing results by focusing on your company's competitive advantages and amplifying them. Some plans may even call for products to be redesigned to further cater to your target customers. Strategic management installs goals designed around your team's market research.
At the core of strategic marketing management is effective plan implementation. Executing strategic marketing initiatives involves giving useful and frequent feedback to your team to keep them progressing towards goals. Moreover, it constantly adjusts the current marketing mix to maximize profitability. Once milestones are achieved, strategic managers may further dissect the process to identify success catalysts and incorporate those methods in other marketing opportunities.
Marty Aquino is a venture capitalist who has helped start-up companies raise millions of dollars. He has been a passionate writer on green energy, technology and entrepreneurial topics since 2009. Aquino specializes in helping start-ups create the necessary look and feel to secure large funding. He holds a Bachelor of Business Administration from the University of Puget Sound.


text:
Q: Mirrored HTML 5 Video I want to apply mirror effect on my HTML 5 Video. I did this by applying this CSS
  transform: scale(-1, 1);
  filter: FlipH;

It's working on desktop and web, but it's not working on mobiles (when we enter into full screen).

A: According to @PhonicUK in this question
here's the solution most used browsers:
#videoElement
{
    transform: rotateY(180deg);
    -webkit-transform:rotateY(180deg); /* Safari and Chrome */
    -moz-transform:rotateY(180deg); /* Firefox */
}

A: You can use rotateY property instead of scale for this:
transform:rotateY(180deg);

A: I think you should make it compatible for all web browsers. Try something like this:
-moz-transform: scale(-1, 1);
-webkit-transform: scale(-1, 1); -o-transform: scale(-1, 1);
transform: scale(-1, 1); filter: FlipH;

See filter property compatibilities: https://caniuse.com/#feat=css-filters

A: If you're able to then you should flip the actual source video and save a new version rather than trying this in code. I don't know what performance hit this has for mobiles and I think full screen mode is 'outside' the browser's context and varies per device. If you can't edit the source video then heopfully the other answer can help.

redpajama_set_name: RedPajamaStackExchange


Aureus development near Gibraltar – anyone else in trouble?
Spanish Property Insight › Forums › Spanish Property Forums › Real Estate Topics, News & Discussion › Aureus development near Gibraltar – anyone else in trouble?
We put a deposit in 2003 regarding the above development. After a string of various problems and now being told that the development is in the hands of the judicial court we are still waiting for the return of our deposit as we refused to sign papers as the 2nd developer is selling the complex as aparthotel which is not what we originally wanted.


text:
Gossip Guru, Media Personality and King of the Jungle!
Ambassador / Influencer
From Gossip Guru to King of the Jungle, Richard Reid is never at a loss for words...or a laugh!
There hasn't been a time over the last decade Richard hasn't been on our TV screens. While he brightened our mornings with all the goss for 8 years on Channel Nine's Today, he found time to team up with Scott Cam for the heartfelt renovation series Domestic Blitz. On Season Four of Celebrity Apprentice, he made it to the Top 4 before hearing the dreaded words "You're Fired," but bounced back in a big way on I'm a Celebrity Get Me Out of Here, surviving snakes, scorpions and electrocution to be crowned 'King of the Jungle.' In other words, Richard is a survivor! These days you can watch him trade quips with Sarah Harris on Studio Ten.
Current Work:
Richard is also an Ambassador for Beyond Blue and has the ability to connect with people on a very personal level. Having experienced the cruelty of bullying first hand, Richard relates with those who've faced with adversity. With his unique take on life, he speaks candidly about overcoming his battles with depression, alcohol-abuse and the heart-ache of watching his mum struggle with bi-polar and dementia.
Hollywood Scoop and Scandal
The Best and Worst celebrities Richard has met in Hollywood.
And the Beauty Secrets (only an insider would know) to staying young in Hollywood.
Movie and Celebrity Trivia
Treat your friends and employees to a Pub Trivia Night with a TWIST! Put your knowledge of movies, celebrities and water cooler goodies to the text as Richard unleashes the trashiest trivia this side of the Hollywood sign!
Give your guests a night they'll never forget as they are interviewed on the Red Carpet before they enter your event. Richard will ask your guests for all the dish as our roving camera man captures it all for posterity!
Celebrity Style Trends
One of Richard's most fabulous jobs was writing his weekly 'What the Frock' column in Women's Day Magazine. Be it the races, conventions or fashion parades, Richard will chime in on the glitz and glam of your catwalk crew!
Mental Health & Bullying
Don't be fooled by Richard's sunny disposition: he's faced many a demon on his travels along the way. Having conquered his battles with anxiety and depression, he speaks from a down-to-earth, caring and informed position when it comes to tackling the tough issues.
Society, Culture and The Arts
Celebrity & Media
Richard Reid | Career Highlights
From Gossip Guru to King of the Jungle, Richard Reid is never at a loss for words...or a laugh! There hasn't been a time over the last decade Richard hasn't been on our TV screens. While he brightened our mornings with all the goss for 8 years on Channel Nine's Today, he found time to team up with Scott Cam for the heartfelt renovation series Domestic Blitz. On Season Four of Celebrity Apprentice, he made it to the Top 4 before hearing the dreaded words "You're Fired," but bounced back in a big way on I'm a Celebrity Get Me Out of Here, surviving snakes, scorpions and electrocution to be crowned 'King of the Jungle.' In other words, Richard is a survivor! These days you can watch him trade quips with Sarah Harris on Studio Ten.
Richard Reid - Studio Ten
Richard Reid - I'm a Celebrity
Richard Reid - Hard Chat
Richard Reid - I'm a Celebrity | Electrocution Challenge
Richard Reid is the consummate professional. We booked Richard as the MC for the Schwarzkopf Professional Hair Expo Awards Gala (The Oscars of the Hair Industry), and it was the best choice ... keep readingwe could have made - he took the time to understand our audience and our industry and infused skill with humour to deliver a wonderful night. So much so, that we booked him for the same event for the following year - this never happens! We always change MC's each year, but Richard was so popular with our audience, we just knew we had to have him back! This is by far the best endorsement we can give and is a testament to his talent. Awards Producer - Hair Expo Australia, Reed Exhibitions
Richard Reid was engaged as a guest speaker and co-MC of our 10th Anniversary Masquerade Ball. Richard's larger-than-life personality enabled our guests to delve into the world of all things famous and get an insight into the gossip of Hollywood. He was an dazzling story teller who had the perfect mix of humour and professionalism. Our guests were enthralled with his cheeky wit and sharp intellect. Richard was more than obliging and showed genuine interest to the constant string of demands made of his time when chatting with guests, particularly their requests to have photos taken with him. We host regular business networking events throughout the year each with a celebrity guest speaker and 250+ attendees, yet the amount of positive feedback from our night with Richard has been nothing short of outstanding.
The Indy Foundation, Hervey Bay QLD
Richard is an enthusiastic, energetic MC, who embraces and engages the audience. Richard was a pleasure to work with, provided feedback and worked with us, the organisers, to ensure a smooth event. Richard was diligent and professional at all times and happy to have photos with our guests in the break time.
Gift & Life Instyle Awards Gala
We engaged with the fabulous Richard Reid to host a series of Celebrity Trivia nights in Sydney, Melbourne and Brisbane. Rumour had it that he was a total hit with the clients of Woman's Day, NW, OK! and TV Week in 2015 and he proved to be nothing short of exceptional in 2016! Working with Richard was an absolute pleasure. From the get go, Richard is one of those people it's so easy to be around. Warm and vivacious, he's a right cracker and there is never a dull moment. Friendly and engaging, he really brought the events to life and each one was full of laughs thanks to his quick wit and charm. His energy extended throughout the evening, engaging with guests and welcoming fan photo opportunities with all attendees. Richard was professional and enthusiastic in his approach, a true crowd pleaser who undeniably contributed to the success of our events.
Jessica Luxton - Bauer Media, Trade Marketing and Events
Richard Reid knows how to put the FUN into a fundraising event. As MC and international guest of FashionLab 2015 & 2016, Richard helped vital raise funds and awareness for Fashion Targets Breast Cancer and leading breast cancer research at the Garvan Institute. Entertaining, engaging, and the ultimate professional, Richard is a gem to work with, and both guests and sponsors loved his openness and great sense of charity.
Garvan Research Foundation and Co-Chair, Fashion Targets Breast Cancer Australia

redpajama_set_name: RedPajamaCommonCrawl


text:
Keywords Lecture Series
Keyword Lecture: Douglas Crimp on Theory
Seminal art critic, curator, editor and activist Douglas Crimp unpacks the keyword Theory
Gustave Tuck
£7 (£5 concession) + booking fee
Keyword Lecture: Douglas Crimp discusses Theory
"…from fw theoria, lL, theoria, Gk-contemplation, spectacle, mental conception (from theoros, Gk-spectator, rw thea, Gk-sight; cf. theatre)" – Raymond Williams, Keywords, 316
Seminal art critic, curator, editor and activist Douglas Crimp unpacks the keyword Theory, as part of the Keywords exhibition presented at Rivington Place from 27 March until 18 May 2013.
"Agon" is a chapter of Douglas Crimp's memoir of New York in the 1970s, Before Pictures. It tells the story of his friendship with his fellow student and art critic Craig Owens. With Craig's guidance, beginning in 1976, he discovered George Balanchine's ballets, and together with Craig he read and attempted to apply poststructuralist theory (for example, in the catalogue for the Pictures exhibition).
Ballet and theory: now the two have been brought together in critical dance studies, while at the same time the art world has become infatuated with the world of dance. What has theory to do with dance? Why are art museums suddenly so eager to embrace it? Crimp won't answer these questions directly, but he intends the story of his youthful embrace of ballet and theory to shed some light.
Douglas Crimp is Fanny Knapp Allen Professor of Art History at the University of Rochester, New York, and the author of On the Museum's Ruins, 1993; Melancholia and Moralism: Essays on AIDS and Queer Politics, 2002; and "Our Kind of Movie": The Films of Andy Warhol, 2012. Crimp was the curator of the Pictures exhibition at Artists Space in 1977 and an editor of October magazine from 1977 to 1990. With Lynne Cooke he organized the exhibition Mixed Use, Manhattan: Photography and Related Practices 1970s to the Present for the Reina Sofía in Madrid in the summer of 2010. He is currently at work on a memoir of New York in the 1970s called Before Pictures.
Book online here. If you have enquiries please call 0207 749 1240 or email bookings@iniva.org.
For a concessionary rate (students, over 60s, unemployed) please enter the promotional code iniva_concession. For group bookings of more than 4 people please contact Rivington Place reception.


text:
Home Martial Arts An MMA fighter who brings her toddler to the gym is among...
An MMA fighter who brings her toddler to the gym is among the people who inspired us this week
Updated: 2:13 PM EDT Jun 6, 2019
These are the stories that inspired us this week:When she trains, mixed martial arts fighter Roberta Samad brings her 2-year-old daughter to a boxing gym."Nobody is going to mess with her. No boys are going to bully her or something," she said. "I think she's going to be very confident like her mom."Meanwhile, 15-year-old Andrew Roberts developed his passion for sports from a young age, absorbing all the statistics he could from the first set of Boston Red Sox cards he got from his parents.But for as much as he loves to write and talk, a speech pathologist once told his parents that he may never speak; he was diagnosed with autism before his second birthday.And a Missouri widow was floored when her community stepped in to renovate her home."This is exactly how he would've wanted it," said Katie Touchstone, whose husband died last year.Watch the video above to learn more about these stories.
These are the stories that inspired us this week:
When she trains, mixed martial arts fighter Roberta Samad brings her 2-year-old daughter to a boxing gym.
"Nobody is going to mess with her. No boys are going to bully her or something," she said. "I think she's going to be very confident like her mom."
Meanwhile, 15-year-old Andrew Roberts developed his passion for sports from a young age, absorbing all the statistics he could from the first set of Boston Red Sox cards he got from his parents.
But for as much as he loves to write and talk, a speech pathologist once told his parents that he may never speak; he was diagnosed with autism before his second birthday.
And a Missouri widow was floored when her community stepped in to renovate her home.
"This is exactly how he would've wanted it," said Katie Touchstone, whose husband died last year.
Watch the video above to learn more about these stories.
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text:
The achievements of Samudragupta have been chronicled in the
A. Hathigumpha inscription
B. Sarnath inscription
C. Girnar inscription
D. Allahabad pillar inscription
The Allahabad Pillar Inscriptions of Samudra Gupta provide information regarding the achievements of the ruler.
The capital of Pallavas was
A. Areot
B. Kanchi
C. Malkhed
D. Banacasi
The Pallava dynasty was founded by Pallava Simhavishnu during the late 6th century Kanchi (Kanchipuram). Tamil Nadu Served as their capital. Kanchipuram is also known as 'the religious capital of the south'.
A contemporary rival dynasty of the Cholas in South India was
A. Chalukyas of Vengi
B. Pandyas of Madurai
C. Chalukyas of Kalyani
D. Cheras
The decline of the Chalukya kingdom of Kalyani at the close of the 12th century.
The bronze coins of Natraja or Dancing Shiva during the Chola period invariably depicted the deity with __________ arms
C. Four
The bronze coins of Natraja or Dancing Shiva during the Chola period invariably depicted the deity with six arms.
The Hoysala's capital was
A. Warangal
B. Devagiri
C. Dwarasamudra
D. Krishnagiri
"Dwarasamudra" capital of Hoysala dynasty who ruled the Karnataka area of south India between 10 and 14th centuries. Initially its capital was bellur and later it was moved to Halebidu (Dwarasamudra).


text:
(488436) 2016 XR22 es un asteroide perteneciente al cinturón de asteroides, descubierto el 2 de septiembre de 2007 por el equipo del Mount Lemmon Survey desde el Observatorio del Monte Lemmon, Arizona, Estados Unidos.

Designación y nombre
Designado provisionalmente como 2016 XR22.

Características orbitales
2016 XR22 está situado a una distancia media del Sol de 2,638 ua, pudiendo alejarse hasta 2,942 ua y acercarse hasta 2,334 ua. Su excentricidad es 0,115 y la inclinación orbital 5,226 grados. Emplea 1565,49 días en completar una órbita alrededor del Sol.

Características físicas
La magnitud absoluta de 2016 XR22 es 16,8.

Véase también
 Lista de asteroides del (488401) al (488500)
 Cuerpo menor del sistema solar

Referencias

Enlaces externos
 Circunstancias de Descubrimiento: Planetas Menores Numerados

Asteroides del cinturón principal
Objetos astronómicos descubiertos por el Mount Lemmon Survey
Objetos astronómicos descubiertos desde el Observatorio del Monte Lemmon
Objetos astronómicos descubiertos en 2007
Wikiproyecto:Asteroides/Artículos de asteroides

redpajama_set_name: RedPajamaWikipedia


Have you planned a getaway for a Spring Break? If not, there may still be time to get a last-minute bargain. Travel website Hopper's consumer travel expert Liana Corwin has the latest data on what destinations you can get the best deal on airfare, both domestic and international.


text:
\section{Deriving the cardinal utility function}

The Talmudic rule\footnote{
``A person should always divide his money into three; he should bury one-third in the ground,
and invest one-third in business, and keep one-third in his possession'' (Bava Metzia 42a).
} requires one to store equal amount of goods and money with respect to the market price of the goods at any given time.
Let us assume that an agent has initially bought a quantity $q_0$ of goods at the price $p_0$ and is left with $m_0$ units of money.
Then we can derive the cardinal utility function $u(m, q)$ of that agent measured in the units of money.
First, the initial configuration requires the budget $2 m_0 = 2 p_0 q_0$, thus we have $u(m_0, q_0) = 2 p_0 q_0$.
Second, having $k m$ of money and $k q$ of goods should be exactly $k$ times more preferable than having $m$ of money and $q$ of goods.
Finally, notice that the Talmud-obeying agent should always be ready to exchange $|\Delta q|$ of goods for $|\Delta m|$ of money (and vice versa) as long as the exchange rate is equal to the ratio between the resulting amounts of money and goods in their possession:
\begin{align*}
\frac{\Delta m}{\Delta q} &= -\frac{m + \Delta m}{q + \Delta q}; \\
\frac{dm}{dq} &= \lim_{\Delta q \rightarrow 0} \frac{\Delta m}{\Delta q} = -\frac{m}{q}; \\
\frac{dm}{m} + \frac{dq}{q} &= 0; \\
\ln m + \ln q &= \ln C; \\
m q &= C.
\end{align*}
The latter means that $u(m, q)$ remains constant along hyperbolas $m q = C$.
Thus we have $u(m, q) = f(m q)$ for some function $f(t)$.
As noticed earlier, $u(km, kq) = k u(m, q)$, hence $f(t) = \sqrt t f(1)$ and $u(m, q) = f(1) \sqrt{m q}$.
Taking into account $u(p_0 q_0, q_0) = 2 p_0 q_0$, we conclude with $f(1) = 2 \sqrt{p_0}$ and $u(m, q) = 2 \sqrt{p_0 m q}$.
Note that the latter utility function has the Cobb--Douglas form $A m^\alpha q^{1-\alpha}$ with efficiency $A = 2 \sqrt{p_0}$ and elasticity $\alpha = 1/2$.
The resulting indifference map is illustrated in Figure~\ref{indiff}.
See also Appendix~\ref{weighted}.

\begin{figure}
\begin{minipage}{0.5\textwidth}
\caption{Indifference map.}
\label{indiff}
\begin{center}
\begin{tikzpicture}[scale=2]
\path (-0.5,-0.3) rectangle (3,2.8);
\draw [help lines,smooth,domain=0:2] plot (\x,\x);
\draw [fill] (0,0.5) circle (0.5pt);
\draw [fill] (0,1) circle (0.5pt);
\draw [fill] (0,1.5) circle (0.5pt);
\draw [fill] (0.5,0) circle (0.5pt);
\draw [fill] (1,0) circle (0.5pt);
\draw [fill] (1.5,0) circle (0.5pt);
\draw [fill] (0.5,0.5) circle (0.5pt);
\draw [fill] (1,1) circle (0.5pt);
\draw [fill] (1.5,1.5) circle (0.5pt);
\draw [fill] (0,0) circle (0.5pt);
\node [below left] at (0,0) {$0$};
\node [left] at (0,2.5) {$m$};
\node [below] at (2.5,0) {$q$};
\draw [<->] (0,2.5) -- (0,0) -- (2.5,0);
\draw [thick,smooth,domain=0.5:2] plot (\x,{1/\x});
\draw [thick,smooth,scale=0.5,domain=0.25:4] plot (\x,{1/\x});
\draw [thick,smooth,scale=1.5,domain=0.75:4/3] plot (\x,{1/\x});
\node [right] at (2,0.125) {$u = 2 m_0$};
\node [right] at (2,0.5) {$u = 4 m_0$};
\node [right] at (2,1.125) {$u = 6 m_0$};
\node [above right] at (2,2) {$m = p_0 q$};
\draw [dashed] (0,0.5) -- (0.5,0.5) -- (0.5,0);
\draw [dashed] (0,1) -- (1,1) -- (1,0);
\draw [dashed] (0,1.5) -- (1.5,1.5) -- (1.5,0);
\node [left] at (0,0.5) {$m_0$};
\node [left] at (0,1) {$2m_0$};
\node [left] at (0,1.5) {$3m_0$};
\node [below] at (0.5,0) {$q_0$};
\node [below] at (1,0) {$2q_0$};
\node [below] at (1.5,0) {$3q_0$};
\end{tikzpicture}
\end{center}
\end{minipage}%
\begin{minipage}{0.5\textwidth}
\caption{Supply and demand.}
\label{snd}
\begin{center}
\begin{tikzpicture}[scale=2]
\path (-0.5,-0.3) rectangle (3,2.8);
\draw [fill] (0,0) circle (0.5pt);
\draw [fill] (0,0.5) circle (0.5pt);
\draw [fill] (1.5,0) circle (0.5pt);
\draw [dashed] (1.5,2) -- (1.5,0);
\node [below left] at (0,0) {$0$};
\node [left] at (0,2.5) {$p$};
\node [below] at (2.5,0) {$q$};
\node [left] at (0,0.5) {$p_0$};
\node [below] at (1.5,0) {$q_0$};
\draw [<->] (0,2.5) -- (0,0) -- (2.5,0);
\draw [thick,smooth,domain=0:0.75] plot (\x,{1/(2*(1-\x/1.5)*(1-\x/1.5))}) node [left] {$p_s$};
\draw [thick,smooth,domain=0:2] plot (\x,{1/(2*(1+\x/1.5)*(1+\x/1.5))}) node [above] {$p_d$};
\end{tikzpicture}
\end{center}
\end{minipage}
\end{figure}

\section{Supply and demand due to rebalancing}

Note that the indifference curve $m q = m_0 q_0$ is defined in terms of amounts $m$ and $q$ that are in \textit{possession} of our Talmud-obeying agent, so it cannot be used directly to find the supply and demand curves.
Instead, we should consider supplied $q_s$ and demanded $q_d$ quantities due to rebalancing required by the Talmudic rule when the price changes.

Specifically, when the price goes up, our agent is to sell some $q_s = q_0 - q$ of their $q_0$ units of goods, resulting in $q$ units left in their possession.
Note that since $q > 0$, we have $q_s < q_0$.
Conversely, when the price goes down, the agent buys $q_d = q - q_0$ units of goods in addition to their $q_0$ units and is left with the total of $q$ units.
As the Talmudic rule implies $m = p q$ at any given price $p$, we can rewrite the indifference curve as $p q^2 = p_0 q_0^2$ and use it in order to obtain the following supply and demand curves:
$$
p_s = \frac{p_0 q_0^2}{(q_0 - q_s)^2}, \quad
p_d = \frac{p_0 q_0^2}{(q_0 + q_d)^2}.
$$
These supply and demand curves are illustrated in Figure \ref{snd}.
Notice that due to limited resources $q_0$ and $m_0$ in possession of our Talmud-obeying agent, the supply curve has an asymptote $q = q_0$, whereas the total area below the demand curve is equal to $m_0$:
$$
\int_0^\infty \frac{p_0 q_0^2}{(q_0 + q_d)^2}\,dq_d = p_0 q_0.
$$

Figure \ref{snd} might look familiar.
Indeed, it resembles market depth that is provided by exchanges, when the current price is equal to $p_0$.
Notice that near $p = p_0$, our supply and demand curves behave linearly with the same absolute slope.
The similar behavior can be noticed about market depth at relatively stable conditions near the current price.
The latter observation about market depth has a rather curious consequence.
Namely, we can estimate the budget $u_0 = 2 p_0 q_0$ that is needed for a Talmud-obeying agent in order to provide as much liquidity near the current price as the whole exchange does:
\begin{align*}
\frac{dp_s}{dq_s} &= -\frac{dp_d}{dq_d} = \frac{2p_0}{q_0}\ \text{at $q_s = q_d = 0$}; \\
u_0 &= 2 p_0 q_0 \approx 4p_0^2 \cdot \left|\frac{\Delta q}{\Delta p}\right|.
\end{align*}

\section{Operating as a market maker}

In the previous sections, we applied the Talmudic rule to infinitesimal changes in price.
However, situation is slightly different for any finite non-zero change in price.
As discussed in \cite[Section 2]{zigzag}, the Talmudic rule then implies that the geometric mean of the quantity of goods and the amount of money in possession always increases:
\begin{equation}
\label{gm}
\frac{u_1}{u_0} = \frac{u(p_1 q_1, q_1)}{u(p_0 q_0, q_0)} = \frac{\sqrt{m_1 q_1}}{\sqrt{m_0 q_0}} = \frac{p_0 + p_1}{2 \sqrt{p_0 p_1}} > 1.
\end{equation}

Let us denote the relative differences in utility and price, respectively, as follows:
$$
\%\Delta u = 2 \cdot \frac{|u_0 - u_1|}{u_0 + u_1}, \quad \%\Delta p = 2 \cdot \frac{|p_0 - p_1|}{p_0 + p_1}.
$$
Then, we can use (\ref{gm}) to calculate the relative growth in utility $\%\Delta u$ after the transaction that corresponds to a relative change in price $\%\Delta p$, assuming $p_1 > p_0$:
\begin{align*}
\frac{u_1}{u_0} &= \frac{2 + \%\Delta u}{2 - \%\Delta u}, \quad
\frac{p_1}{p_0} = \frac{2 + \%\Delta p}{2 - \%\Delta p}; \\
\frac{u_1}{u_0} &= \frac{1}{2} \left(\sqrt{\frac{p_1}{p_0}} + \sqrt{\frac{p_0}{p_1}}\right); \\
\%\Delta u &= \frac{16 - 8 \sqrt{4 - (\%\Delta p)^2}}{(\%\Delta p)^2} - 2; \\
\%\Delta u &= \frac{(\%\Delta p)^2}{8} + \frac{(\%\Delta p)^4}{64} + O\left((\%\Delta p)^6\right)\ \text{at $\%\Delta p = 0$}.
\end{align*}
For example, $\%\Delta p = 2\%$ results in $\%\Delta u \approx 0.5\text{\textpertenthousand}$.
With such a transaction once a day on average and assuming negligible transaction fees, the annual interest rate in terms of our Talmudic utility is about $1.84\%$.
As one would expect, the market maker has to face a trade-off between the frequency of transactions and the utility growth per transaction.
In turn, \cite{zigzag} suggests that to find the optimal values of $\%\Delta p$ may not be a trivial problem.

redpajama_set_name: RedPajamaArXiv


1. Boil the dal and strain through a cloth.
2. Squeeze out all the water and mash well.
3. Heat half the ghee in a large pan and fry the dal till it turns brown and the ghee separates.
4. Drain out the extra ghee.
5. Add ground almonds, saffron and sugar.
7. Mix 1/2 kg of ghee with the semolina and knead well together, adding 1/4 to 1/2 cup of hot water.
8. Soften the dough with a rolling pin.
9. Roll out the dough into the same size of the baking tin but into very fine chapatis.
10. Cook these on a tawa on both sides without scorching.
11. Put a layer of ghee first on the baking tin.
12. Lay one of the cooked chapati.
13. Cover this with a layer of cooked puran and spread it evenly.
14. Cover with a layer of ghee and put another chapati on top.
15. Again spread puran and cover witha layer of ghee.
16. Repeat till you reach the top of the baking tin.
17. Cover with a thick layer of ghee and bake in the oven on low heat for about 45 minutes.
18. It should not be brown but should be firm and soft.
19. Remove and leave to cool.
20. Cut like a cake and serve.
Feel free to comment or share your thoughts on this Puran Puri Recipe from Awesome Cuisine.


If you thought the Large Hadron Collider was intimidating, think again.
The supermassive black hole at the centre of our galaxy is the most likely source of cosmic rays a hundred times more energetic than those produced at the LHC, new research has shown.
This is the first time a source of cosmic rays in our galaxy has been seen to produce cosmic rays as energetic as one peta-electronvolt (PeV).
That is a thousand times more energetic than any source in our galaxy seen before.
For a long time, indirect measurements and theory have led scientists to believe that our galaxy should have cosmic ray factories providing energies of at least one PeV or 1,000,000,000,000,000 electron volts.
But until now, the most energetic cosmic rays ever detected were of the order of one TeV, or 1,000,000,000,000 electron volts.
Researchers from an international team including the University of the Witwatersrand in Johannesburg, the Max Planck institute and France's Institute of Research into the Fundamental Laws of the Universe (IRFU) have put together the report that reveals the find.
The data was collected at the high energy stereoscopic system (HESS) observatory in Namibia.
They deduced that the supermassive black hole at the centre of our galaxy, also known as Sagittarius A* or Sgr A*, is the most likely source of these unusual rays.
The Earth is constantly bombarded by high energy particles like protons, electrons and atomic nuclei. These particles make up the so-called 'cosmic radiation'.
These 'cosmic rays' are electrically charged, and are hence strongly deflected by the interstellar magnetic fields that pervade our galaxy.
This means the path they have travelled through the cosmos to reach us is so random that we have no idea what made them. So they have baffled scientists for more than a century.
But as they travel through the galaxy these cosmic rays interact with gas in their neighbourhood. This interaction leads to the production of gamma rays, a high energy version of electromagnetic radiation, that is not deflected by magnetic fields.
This means that we can track gamma rays back to their origin.
When a high energy gamma ray reaches the earth, it interacts with molecules in the upper atmosphere and produces a shower of secondary particles, emitting a short pulse of light that is called Cherenkov light.
During the first three years of observations, the HESS uncovered a very powerful point source of gamma-rays in the galactic centre region.
They also found spread-out gamma ray emission from the giant molecular clouds that surround the centre of our galaxy, in a region approximately 500 light years across.
These molecular clouds are bombarded by cosmic rays moving at close to the speed of light, which produce gamma-rays through their interactions with the clouds' material.
The telescope detects flashes of light using telescopes equipped with large mirrors, sensitive photo-detectors, and fast electronics, more than 100 sources of very-high-energy gamma-rays have been identified over the past three decades.
The H.E.S.S. observatory represents the latest generation of such telescope arrays.
It is operated by scientists from 42 institutions in 12 countries, including astrophysicists from the Wits School of Physics, with major contributions by MPIK Heidelberg, Germany, and CEA, CNRS, France.
A remarkably good spatial coincidence between the observed gamma-rays and the density of material in the clouds indicated the presence of one or more accelerators of cosmic rays in that region.
However, the nature of the source remained a mystery.
Deeper observations obtained by HESS between 2004 and 2013 shed new light on the processes powering the cosmic rays in this region.
With these unique measurements, for the first time, the scientists are able to pinpoint the source of these particles.
WHAT IS A PETA ELECTRON VOLT?
1MeV = 1,000,000,000 eV: The order of magnitude of energy of the Higgs boson and of a potential new particle being hinted at by experiments at the LHC.
1TeV = 1,000,000,000,000 eV: The energy of the cosmic rays detected in previous experiments.
'Somewhere within the central 33 light years of the Milky Way there is an astrophysical source capable of accelerating protons to energies of about one peta-electronvolt, continuously for at least 1,000 years,' says Emmanuel Moulin at France's Institute of Research into the Fundamental Laws of the Universe (IRFU).
The centre of our galaxy is home to many objects capable of producing cosmic rays of high-energy, including a supernova remnant, a pulsar wind nebula, and a compact cluster of massive stars.
But the supermassive black hole located at the center of the Galaxy, called Sgr A*, is the most plausible source of the PeV protons, they said.
The scientists say several possible acceleration regions can be considered, either in the immediate vicinity of the black hole, or further away, where a fraction of the material falling into the black hole is ejected back into the environment and there initiates acceleration of particles.


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Our mission is simple: destroy men. With theatre. Except you! You're cool! Amanda likes to say that Amanda's unique brand of feminism is misogyny. That's how it has to be if someday we're going to be as big as and successful as Harvey Weinstein. Unrelated: if you're a young and attractive male actor we'd like to have you intern with us. Please email a full body photo.
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Amanda Jayne is no stranger to the stage, but no friend to it either. She works behind the scenes as a stage manager/ tech nerd, and she is also a Stony Brook graduate. She received a "you up?" text once, but she was already in her jammies.
Murphy is a playwright, actor, director and producer who has done an inexplicable amount of standup comedy since graduating from Stony Brook University's semi-defunct theatre program. If she took her glasses off and let her hair down more she'd be at least a seven.