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Find cheap flights from Massachusetts to Riviera Ligure
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December Best time to beat the crowds with an average 4% drop in price.
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FAQs for booking flights from Massachusetts to Riviera Ligure
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What is the Hacker Fare option on flights from Massachusetts to Riviera Ligure?
Hacker Fares allow you to combine one-way tickets in order to save you money over a traditional round-trip ticket. You could then fly to Riviera Ligure with an airline and back to Massachusetts with another airline.
What is KAYAK's "flexible dates" feature and why should I care when looking for a flight from Massachusetts to Riviera Ligure?
Sometimes travel dates aren't set in stone. If your preferred travel dates have some wiggle room, flexible dates will show you all the options when flying to Riviera Ligure from Massachusetts up to 3 days before/after your preferred dates. You can then pick the flights that suit you best.
Top 4 airlines serving from Massachusetts to Riviera Ligure
Lufthansa 7.9
TAP AIR PORTUGAL 7.2
Alitalia 6.9
Cons: "The flight attendants were fantastic!"
Pros: "You know what you are getting with Delta"
Cons: "The economy seats were really tiny, this made the flight fairly uncomfortable"
Pros: "The crew was very friendly. The plane was very quiet (except for noisy crying babies)."
Cons: "Unless you can afford the higher priced "comfort class" or first class seats, the seating is very, very cramped on Delta's 757s. It's a good thing the flight was only 5+ hours (but that's not long enough to get any decent amount of sleep on this flight scheduled as a redeye)."
Cons: "Better allergy aware food."
Pros: "Friendly crew"
Cons: "We reserved exit row seats and when they changed the plane they gave our exit row seats to others."
Pros: "N/a"
Cons: "The crew members were very rude and they called me an IDIOT!! Yes they did because the forced me to check my carry on bag and i didnt want they are racists"
Pros: "I was in Comfort+ so there was a bit more leg room than standard economy"
Cons: "Even with Comfort+ things are tight."
Pros: "room and services"
Cons: "can't think of anything"
Cons: "they let someone get off the plane and it delayed the flight an hour and a half which caused me to miss my connecting flight. I now have to sit for a 5 hour layover"
Pros: "wonderfu crew... very helpul`"
Cons: ".."
Pros: "The selection of movies was great."
Cons: "The food. No herbal or decaf tea. No decaf coffee. The regular coffee and regular tea was awful; I like strong coffee and tea but on the plane it was terrible. The was not a vegan option for dinner. I thought the pilot announced complimentary beverages; soft drinks, coffee, tea & alcohol. Perhaps I was mistaken or maybe he was. I like the seats (reclining back with the seat bottom moving forward) except the seat bottom is entirely too hard and was bad for my back. The hot towels are a welcome touch. The ride was smooth, the pilots did a very good job."
Pros: "Everything went great. Flight left a little late but was fine and only arrived a little late. I like the side wings on head rests really help."
Cons: "Seats are always hard on long flights."
Cons: "After we boarded and were already sitting in our sits the stewardess came and removed our bags from the overhead compartment for another person with a larger bag! We ended up storing our bags under the sits in-front. The way it was done it was rude and with no consideration for our comfort."
Pros: "Got to London on-time (early, actually) and safely. The in flight meal was okay. The leg room in comfort plus was great, the mobile app was awesome, and the staff (check-in, gate, cabin and flight deck) were professional and friendly all around."
Cons: "The leg room was great, but as a broad-shouldered guy, the width of the seat was miserable. Unfortunately, the Delta 767 doesn't offer any upgrade for a wider seat beyond Delta One, and my employer won't spring for that. Too bad there isn't a premium economy option. Also, the entertainment unit in the seat next to mine malfunctioned, which you wouldn't think would impact me that much except that because it was "seeing" touches randomly throughout the flight, the screen would turn on, off, brighter, dimmer, play random stuff, and just generally be as annoying as possible to everyone nearby throughout an overnight flight."
Pros: "Easy and quick"
Pros: "Leg room and seats are very tight and I'm a small person."
Cons: "Coach class is very crowded."
Cons: "Food was terrible, for first class they need to up the standards"
Pros: "Super nice flight attendant. Really made all of us (business travelers, retired military folks, family with little kids heading to a wedding) feel welcomed and happy. Great experience."
Pros: "Everything except the time of arrival."
Cons: "It was SO late; like 3 hours late."
Pros: "Great service throughout. Friendly attendants and easy boarding/deboarding processes. Would fly international with them again in a heart beat."
Pros: "The staff. They were very helpful and polite!"
Cons: "We didn't leave on time"
Pros: "The flight was ontime, boarding was okay. Disembarking seemed a little slow."
Cons: "Seats have gotten narrower and closer together and it was a new plane which seemed to have more slope to the wall which meant even less room in the window seat. Too warm in the plane"
Pros: "We didn't order food and there was no online entertainment"
Pros: "Delta flights run one time and their fleet seems newer than most with comfortable seating. Having free movies in the seat back ahead of you is a big plus with a good selection of movies. Snacks are good and crew is always friendly and accommodating. We fly almost exclusively with Delta for the aforementioned reasons."
Cons: "Boarding is a hassle no matter the airline with few exceptions. You would think someone could figure and efficient method to get people on the planes. I suppose it could be the public that is the problem. Not a problem with Delta they run a good airline."
Pros: "Nice people. Very helpful."
Cons: "LOST MY BAG IN BOSTON BEFORE EVEN TAKING OFF!!!! Did not make it, and then won't deliver it when it makes it to Kathmandu! This is most distressing."
Pros: "The overall flight was good."
Cons: "Jet airways sucks"
Pros: "The only positive of this leg is that it was less infuriating than the flight from RDU to Boston"
Cons: "Delta's partnership with Go Jet seriously compromises the legacy carrier's reputation. I am a Delta fan - although flexible enough to use other choices when necessary. I will no longer fly a Go Jet operated leg when other choices are available. For my trips to Boston, that means Jet Blue. Sorry Delta. I'll see you back on a true Delta route."
Pros: "Great crew and passengers"
Pros: "Entertainment offered, USB charging options."
Cons: "Too much food offered."
Pros: "Within Europe KLM short flights are very good. They give you a snack and something to drink without charge."
Cons: "Seats,are a little tight but like most other airlines."
Pros: "Nothing."
Cons: "Reservation. Checkin. Seating. Flight."
Pros: "It was a really good flight minor turbulence towards the end. Flight was on time, smooth flight. NO tvs on this one."
Cons: "I wish they had more snacks like JetBlue but all was fine. TVs on every plane would be nice."
Cons: "The process of checking was very poor. One line was serving all of the Delta flights. Agents were very slow. Even when they started to serve my flight with priority still no impruvment. The agent who served me was so lost that he could not find the page with my picture and name in my passport!!!"
Pros: "It doesn't matter how good all of the above were when one of our bags did not make the connection in Atlanta and when it was delivered late at night to my home and it has been torn beyond repair"
Cons: "Bag did not make the connection and it was damaged beyond repair"
Pros: "On time, leg room, entertainment, service."
Cons: "The factfact they had a problem shouldn't effect their customers. They postponed the flight 5 times by 6 hours to cancel it at the end, why not cancel immediately and save the trouble to all their passengers"
Pros: "The speediness if the crew to get the flight boarded and in the air, entire process form boarding to unboarding was about an hour."
Cons: "Plane was loud and very stuffy, but the flight being so shore made it managable, overall good flight."
Pros: "Overall flight was nice, but almost miss my flight!"
Cons: "Almost miss my flight due to Delta being short staffed at the ticket counter in the early am. Had a small issue to validate my passport in the automated cheek-in botths and waited over an hour to get them to personally validate. terrible experience. There were several of us with the same problem. I chose Delta given their prestige for great customer service, but they definitely need to do something about some of the folks at Logan's terminal."
Pros: "Excellent boarding procedure and on time performance. Flight crew was great."
Cons: "Old plane Zero entertainment First class seats worn thin and uncomfortable. I've been flying AA quite a bit lately and thought I'd give Delta another try. Too bad, it's clearly not up to today's standards"
Cons: "Seats don't have wings to rest your head on. The distance to the seat in front of me was of course way too small making it nearly impossible to use my computer."
Pros: "Smooth flying"
Cons: "The entertainment units were terrible. Touch screens effectively impossible to operate in this 737-800."
Cons: "I left my wallet on this flight. It was extremely frustrating that I was unable to speak to a live person to find out if the wallet had been recovered. I filled out the form online and now have to wait 2 to 3 weeks!"
Pros: "Boarding was efficient and easy. For the first time on any airline, the crew was over-the-top friendly and my special meal request was excellent."
Pros: "It's what I didn't like....as a Sky Miles member I should get a free bag. Small aircraft for a FL trip."
Pros: "I liked nothing, because the flight was 4hrs late and had 20 on standby."
Cons: "4hrs late, 20 on standby, missed connection, had to travel a day later and spent 14hrs in the airport."
Cons: "I'm just glad that we got to the airport 2 1/2 hours early because we needed it. We had to check a dog so we had to go through the special needs line, they had 2 out of 20 of ticket lines open. My wife also needs a wheelchair and after 45 minutes of standing in line, I spoke to one of the idiots that are supposed to be there to help and he went and got a wheelchair which I had to push my wife in the wheelchair through the zig zag line with 2 large suit cases and a dog. It took us an hour and a half to get tickets and then they called for someone to push the wheelchair and we where told to wait for them there. We waited for 10 minutes for someone to come but no one came so I started pushing her towards the Sercurity check line and finally someone came to push her and he stayed on his phone the entire time. When my wife got to the point where she needed to walk through the metal detector she was having a little trouble getting out of the chair so they told her to just stay in the chair and they would push her through in the wheelchair. When she got through, they almost strip searched her and patted her down like she was a criminal. That took another 25 minutes!!! They the guy pushed her to our gate and insisted on taking the chair back with him, so 5 minutes later they asked if it was anyone who needed assistance getting on the plane. I went up and told them that my wife needed a chair to get on the plane so they had to call and get another chair which took another 10 minutes and finally we got on the plane. It took us 2 hours and 15 minutes to get a ticket and go through Sercurity!!!! Very very very unprofessional!!!"
Pros: "Arrived early, nice bus. Class lounges"
Cons: "Friendly flight attendants, more comfort . Better food. Faster service"
Pros: "Great crew who were prompt with service and friendly!!"
Cons: "Notjing"
Cons: "Movies"
Pros: "I enjoying having an aisle seat plus two empty seats next to me. I appreciated that you are conserving plastic cups. Keep up the conservation!"
Cons: "The touchscreen was so buggy and unresponsive that I opted to sleep instead of trying to find something to watch on it."
Pros: "Nice support people"
Cons: "Temperature too warm No room Couldn't get an upgrade"
Cons: "Tv screen didn't work very well. ( picture was fine but the function buttons were terrible)."
Pros: "Fabulous service"
Cons: "Not a thing"
Pros: "The downstairs bathrooms were great: five roomy clean bathrooms, always one available. The crew was superb, professional, kind, capable. The entire trip was perfection. The timing of both flights, the airports, it was travel at its best. We love Lufthansa. We have tremendous confidence in them."
Cons: "The food was just okay. A better choice of wine and greater selection of spirits would be nice."
Cons: "More movie choices and more music choices"
Pros: "Seating space was fair"
Cons: "Too hot"
Pros: "Staff, very good."
Cons: "Space for sitting and functioning. Flight monitor not functioning."
Pros: "Sandwiches seeved"
Cons: "Plane was 1/2 hr late due to computer issues"
Pros: "The cabin crew was very friendly and professional. The food was good too. The flight was right on time."
Pros: "Lots of space....very comfortable seat."
Cons: "Can't think of a thing."
Cons: "Break between the 2 flights of mire than 6 hours."
Cons: "We flew economy so didn't expect much, but these seats were VERY narrow. I usually will tuck my legs up on the seat to sleep. No way, this seat was simply hip width. No room to shift from side to side."
Cons: "Nothing to mention"
Pros: "Beautiful new plane — supremely clean"
Pros: "On time, punctual and efficient. Just what I would expect from Lufthansa."
Cons: "This was a 747, but in economy they've configured it with newer 10 across rows like they do on the new Dreamliner, which I hate. These new seats are much narrower in width (not ideal, but fair enough, the airline wants to maximise capacity) and much harder to sit on for a long haul flight (much less ideal, after a couple hours, the seats were just plain uncomfortable, by the end of the flight really unbearable). The food (pasta) was not particularly good and not to the usual standard I expected for Lufthansa. Staff were efficient, but not particularly friendly. To be honest, I've had better flights in terms of comfort on the likes of Ryanair and Thomas Cook."
Pros: "It was great."
Pros: "My booking and ticketing went very well Lufthansa was great"
Pros: "Good service. Multiple languages."
Cons: "Lights were on too much. No time to sleep."
Pros: "All of the above"
Cons: "We were delayed for two. Hours"
Pros: "On time, very pleasant crew, good, ample food."
Cons: "Took a few time to ask for my kosher food. Crew couldn't locate me on the list, than told me they were out of kosher food, gave me cold one at the end."
Pros: "Perfect service from crew members. Comfortable seats. Wonderful pilots!"
Cons: "Cramped boarding area."
Pros: "The cameras on the outside of the plan are fantastic!"
Pros: "Lovely crew Plenty of alcohol if that is your thing Great movie selection on the return leg"
Cons: "Food was really disappointing- and I am not a picky eater TV screen did not work at my or a number of other passengers' seats on the flight over to Frankfurt"
Cons: "Entertainment system didnt work for many people on the flight"
Cons: "Poor seat assignment young kids separate from Mother. Checking in person change the the seats without informing us."
Pros: "Food was by good"
Cons: "The cabin air at my seat was very stuffy. There's no air vents and I can't control getting fresh air"
Pros: "The in flight entertainment was good and the crew was very nice, my flight was early and the boarding was very efficient. The meal was simple but good and warm. The plane was very new and clean."
Cons: "The seats could've been wider with more leg room, I ended up slightly squished for my flight which was from Boston to Munich"
Pros: "The check-in and boarding was fast, easy, great. The crew was very nice and good. The overall service was excellent."
Cons: "the food was on medium level compared to other airlines."
Pros: "Crew nice. Clean aircraft. Flight smooth, arrived to destination 40 min earlier. Nothing to complain except I wish there was more room for legs . Food okish, coffee / tea were good, tomato juice not good, did not try the wines. Biggest disappointed was the breakfast in quality only carbs : muffin, granola bar and tiny fruit salad where most of the fruit was frozen. But these are small things, overall a very good flight, I will definitely fly again with them. I watched a couple of movies released this year that I wanted to see. Good job Lufthansa!"
Pros: "The flight was on time. The crew was friendly and efficient."
Pros: "Everything was perfectly on time. Pilots were excellent and crew very attentive."
Cons: "Food was ok"
Pros: "comfort, crew"
Cons: "long delay which made me miss my connecting flight, poor choice of on-board entertainment"
Pros: "We paid for extra legroom, if not the trip would've been very uncomfortable"
Cons: "I thought the food was very bad"
Pros: "Ordered Asian vegetarian meal, which was excellent. They even hadMetal utensils, which I don't think I've seen since the 80s. Also had a Seat open next to me, which is unusual.Very orderly and comfortable flight, with a surprising amount of legroom."
Pros: "Uneventful."
Cons: "And packed in like rolled up silk undergarments."
Pros: "Food wine and professional courteous staff. So much nicer than American airlines"
Pros: "Comfortable seat, good entertainment"
Cons: "There was no indication at Kayak that there is a charge to pick a seat before the day of the flight. I understand premium choice, but this was for every seat reservation. The seats were not very comfortable."
Pros: "Most everything"
Cons: "Flight left an hour late and with no explanation"
Pros: "The stewards were very prompt and polite. The food and wine were good"
Pros: "I have liked everything in lufthansa there was nothing to complain about thanks lufthansa for your respectful and helpful"
Cons: "The delay, otherwise fine"
Pros: "Meal service (pasta was excellent), entertainment offerings, enjoyed the small snack bags. Flight not too full allowing for easy access to luggage, and some open seats. Great plane with restrooms in lower fuselage allowing you to walk around and stretch a bit."
Cons: "Leg-room limited, especially in rear window facing (two-seaters) rows 50 and back."
Pros: "The in flight entertainment and food were fantastic, the crew was friendly, and everything was very clean."
Cons: "The connecting flight was late."
Pros: "All services were very good."
Cons: "Overnight sleeping in extended seats in Business Class were cramped."
Pros: "Crew was awesome, seat spacing comfort not so much."
Cons: "Need to have seat upright to use trays to eat on flight"
Pros: "The crew was very friendly and responsive and the flight left right on time."
Cons: "The food was not good and there was very little in way of tv entertainment."
Pros: "I liked that pillows, blankets and headphones were provided."
Cons: "Boarding was a cluster (mainly because the lines were unorganized)."
Pros: "Chief of the cabin"
Cons: "Terrible customer service. Attention to disable customers is null. They literally torture the disable passengers. Very rude and insulting wheel chair staff."
Pros: "Crew was superb!! Very attentive and extremely willing to help people when called upon."
Cons: "Aircraft entertainment screens were not working at all at a lot of seats. Airbus 330-300 was dated and the cabin amenities were in disrepair. But overall the flight satisfied everything that was needed!"
Cons: "They took an extremely long time clearing away the dirty dinner trays, which meant that the tray table had to be down. This made it near impossible to get up to use the restroom or to stretch."
Pros: "Encouraged to take the pillows home they were nice"
Cons: "Headphone jacks that work would have been nice. 6.5hr flight without sound! The crew disappeared and would only give half cups of water when asked for. ALCOHOL not just wine and warm beer."
Pros: "Smooth flight, easy boarding."
Cons: "My bags cost more than the flight. Long line at Pasport check."
Pros: "Overall was ok gor a very cheap flight considering it is not a lowcoster."
Cons: "Very incomfortable seats. Hardly reclign, no leg room. I am 5'8" and slim and it was tight."
Cons: "bumping and no coffee"
Cons: "Very warm in cabin, no means of controlling air flow. Seat space very cramped. Very tall person next to me in my space"
Cons: "I am an Asian woman. After seeing the person who is a Caucasian man set next to me used the toile right in front of our seat twice during the flight, I went to use it. Just as I was entering the toilet a flight attendant yelled at me saying: "you can't use this toilet. It's for privileged people. You have to go to the end of the aircraft and use that one!" Then 10 minuets later another caucasian man seated behind me went to use the toilet right in front me without any problem."
Pros: "Great flight, friendly and helpful crew."
Cons: "Didn't connect to entertainment didnt"
Pros: "The crew was personable and was kind at the transfer desk in Lisbon."
Cons: "No USB hole, flight was so delayed that I missed my connection. I like JetBlue better than TAP."
Cons: "Not getting new business configuration"
Pros: "Liked connections and price. Nice crew."
Cons: "There was a hefty charge to reserve seats which wasn't clearly mentioned on the Justfly website. Knee room was the tightest I've had on a commercial flight. The seats barely reclined which is important on an overnight flight."
Pros: "Very nice flight. Complimentary wine, meals and movies. We were in Economy Plus so the leg room was quite good."
Pros: "overall good service; seats are full recline leaning type, which isn't the most comfortable solution, but ok."
Cons: "TAP connecting flight was three hours late"
Cons: "The flight was oversold and we got bumped off with 20 other passengers even though we had all booked months in advance. I'm still not in Marrakech, now a flight to New Jersey. I'm so sad and it's my wedding anniversary."
Cons: "We had to pay $200 each way to check in a luggage and just pick regular seats. That was not clear when we bought tickets. Additionally, they don't announce the gate until 30min before boarding. If you're going through passport control that can be a 45min process. On top of that even though I paid $100 to reserve seats, when we arrived at the gate the seats we reserved weren't reserved. Why did I just pay $100?! Luckily I had receipts. Our connecting flight was delayed 4 hours, making our layover 7 hours! For an hour flight. This is the worst airline."
Cons: "Seats are very tight had more room on earlier jet blue flight"
Cons: "Business flat seats quite restrictive"
Pros: "The crew & cleanliness in general . On time ."
Cons: "What I don't like in all modern flights in economy( not enough leg room) . I'm 5feet 8 and can hardly fit . I'm Not overweight. I can't imagine what taller people must feel like."
Pros: "I liked the foot rests and leg room. The gluten-free meal was wonderful."
Cons: "Although I had a delicious gluten-free dinner roll with the main meal, I was served a soggy rice cracker for breakfast. Why not another roll?"
Pros: "The staff were really friendly and the flight was as comfortable for me as a transatlantic journey in stage class can be. The food was surprisingly tasty and that Portuguese wine was offered for free made me and the passengers around me feel welcomed and well taken care of."
Cons: "My flight arrived late, apparently, as myself and people on two other connecting tap flights all deplaned after our respective boarding calls had begun. There was no announcement for people with tight connections or about what to do if we couldn't make them. That tap didn't plan out sufficient connection times for the conditions of the airport, and that it was security, not to itself, that did anything to try to expedite is through passport control, etc was disappointing and resulted in several extra hours stuck in the airport for me and for those on one of those other missed flights having to wait overnight for another seat"
Cons: "Our flight leaving Boston was delayed by 2 hours due to a mechanical issue. So, we missed our connection in Lisbon to Venice (our final destination). We were rerouted from Lisbon to Rome and then to Venice, turning our 2 leg journey into a 3 leg flight. We were offered just 16 euros worth of food vouchers for our trouble. We asked for lounge access because missing our connection meant we had to cool our heels in the Lisbon airport for 3 hours until our flight to Rome took off. We were told we'd have to pay for the lounge! Then, our flight to Rome was delayed. We stood at the gate for 40 minutes past boarding time. No staff even announced that the plane was delayed or how long we should expect to wait. When we finally got to Rome, we had 10 minutes to make our connection to Venice. We lost an entire day in Venice."
Pros: "The crew was very attentive and helpful"
Cons: "It was hot in the cabin. The lights were turned on and off without an announcement and without much time to sleep."
Pros: "Seats felt smaller than most international flights"
Cons: "Rock hard seats. Surly stewardess. Mediocre to poor food."
Pros: "There was great entertainment on the first flight"
Pros: "very rude empoyees at check in"
Pros: "Overall flight was smooth and crew seemed nice."
Cons: "Flight was delayed leaving Boston due to an ac problem. In the end they got it squared away but we sat on the plane for an hour at the gate with absolutely no air flow and it was pretty uncomfortable. Feel as though they should've come around and gave waters, etc to passengers. Also could have improved the selection of in flight entertainment, not many offerings"
Pros: "Comfortable seat"
Cons: "No lounge airside at Lisbon airport, no shops open that early in the morning"
Pros: "I tot was nice that the flight was not completely full so that we could have a little bit of room"
Cons: "Second connecting flight was very rough. We thought that this would be the shorter, easier flight but it was not"
Pros: "Everything was good"
Cons: "I enjoyed flying with tap"
Pros: "Free blanket, pillow, headphones, and wine! Flight was on time, no one weighed or measured carry on bags."
Cons: "Tight seats for an international flight!"
Pros: "Lots of leg room at no extra charge. The planes are new and very clean. The attendants were friendly and helpful. Food was acceptable."
Cons: "TAP can't process global entry at Logan international airport yet."
Pros: "The service they provided us reminded us of how airlines used to treat their customers in the past. Meals were provided as was entertainment (there were individual tv screens for us to watch movies on) all for no additional cost to us. From the customer service to the services provided and the legroom on the flight -- everything was more than what we expected and we would consider flying TAP Portugal again."
Cons: "Late arrival in Lisbon, missed our connecting flight to Munich."
Pros: "The food was good and the seats were very comfortable. The selection of moves was alright. The crew was very gracious despite all the problems with boarding."
Cons: "The boarding process could not have been worse. Both legs were delayed because of bag issues. One leg a significant portion of us had to get off the flight because there was not room for all the luggage. They made me a check my carry on bag because it was over small mediocre weight requirement even though lots of people had heavier bags. Then they LOST that bad for 2 days and it was a nightmare getting it back in another country. The second leg, a person whose bag was on board was unaccounted for, so we were delayed again."
Pros: "Flight was very good and comfortable."
Cons: "My luggage did not arrive to the final destination."
Pros: "the flight itself was great"
Cons: "the airport in Lisbon is really disorganized with few people to check all the passports, so it took a long time to get to the connecting flight."
Pros: "Good organized, friendly staff"
Pros: "Seats were spacious. TVs on the flight with lots of movies and TV shows. No delays, great service. Highly recommend it!"
Pros: "Nice new plane, lie flat beds, great value for the price"
Pros: "Wine and sparkling wine were better than anticipated, food was better than average;"
Cons: "I am pretty tall, so would have liked my legroom. Also, my luggage was lost, which is unusual. I had a 3h layover in LIS and did not expect luggage would be lost that easily."
Pros: "great staff"
Cons: "More food also snacks along the way"
Pros: "Salmon salad was awesome! Movie selection was good."
Cons: "The plane was a bit jankey. They didn't give out headphones until later in the flight. Being in business didn't seem like there was a lot of care, service or hustle on the crews part."
Pros: "The boarding process was smooth and crew was very helpful. The food was delicious!"
Cons: "However, there wasn't a lot of room in my seat once the person in front of me put their seat all the way back (and they left if there for the entire 6 hour flight)."
Cons: "Online check-in process. Boarding pass not available to be added to wallet. Unable to view; had to have the boarding pass emailed to me. No option to set up SMS tracking foe flight status."
Pros: "Excellent dinner"
Cons: "Breakfast was dreadful"
Cons: "Strike delay. Very poor food. Cramped chairs. I flight entertainment"
Pros: "Snacks were okay."
Cons: "Purchased my luggage fee online and for some reason they don't have it on their computer. Had to pay a higher price at the counter and come to find out my account still got charged for the luggage fee."
Cons: "Hour delay getting on the plane, after going through boarding. No explanation as to why."
Pros: "Easy check in and easy baggage claim"
Cons: "They can easily work on the food"
Cons: "Don't let me book my seats on line and then tell me "not for this fare" ($1700) at the airport. We have special needs and were not accommodated"
Pros: "on time departure and arrival"
Cons: "price for baggage, water is only "service" on board"
Pros: "Good flight. Crew was nice."
Cons: "Better entertainment"
Cons: "This flight had the least legroom of any flight I've ever taken."
Cons: "Seating, food, entertainment, communication and comfort"
Pros: "I don't think I say anything I liked."
Cons: "Food, veg option, given peaces of boiled mushrooms, Eggplants and spinach. What a horrible experience."
Pros: "All flights on time"
Cons: "We were traveling with my 94-year-old grandfather who needed wheelchair assistance. And it took the 4th person I asked to get any assistance. The very first Alitalia person I tried to speak to was the very worst. Though her job was to check people in, she said she couldn't help me and to go to another counter. When I asked if she could please at least make a call to get a wheelchair (my grandfather was at the airport entry and couldn't walk) she made a terrible face, threw the papers on her desk around and said I had to go to another counter. When I went to the counter she pointed at, I was told again I would have to go to another counter. No offense to dog owners, but the animals that were traveling received better assistance."
Pros: "The staff was kind and helpful. The business class was good and the updrafts was really worth it"
Cons: "Entertainment was poor ."
Pros: "We landed safely in Toronto"
Cons: "In this 10 hr flight cabin crew came down the aisle only twice to offer refreshments. There should have been offers of at the least water or juice more than twice on this length of fight. I was disappointed that there were no hot drink e.g. coffee or tea offered at any time, not even with the meal, but this was certainly the least of our disappointments. Only once on this flight did I see a cabin crew member smile. Don't know why, but they were a most unhappy crew that day and this was conveyed to the passengers. I find this hard to believe, and perhaps both my husband and I fell asleep for the few minutes this would have taken, but neither one of us saw a crew member check for seatbelts and seat position before landing in TO. Boarding gate wasn't announced until an hour before boarding, which on an international flight from a large airport was a little stressful, but I am assuming there was a good reason for this."
Cons: "Flight was delayed. People/staff was not that friendly. I considered switching flight times, but the options were limited and it would have required me to purchase a new ticket. The fair was relatively inexpensive, but did not include checked bag and in the end was more expensive than other carrier options."
Pros: "we arrived on time, left on time. The crew was nice and looked after everyone."
Pros: "Crew was polite"
Cons: "Late departure"
Pros: "legroom and quick"
Pros: "Decent flight. On time departing and arriving. Luggage arrived with us."
Cons: "Audacious prices for checked luggage. If you pay online prior to check-in €25 per bag If you pay at check in it is €45 per bag. This is downright theft by all the airlines who engage in this very profitable but nefarious activity and really needs to be stopped. First bag should be free/ nominal charge or at least part of the ticket price. (It is like a restaurant charging for cutlery and plates so you can eat . Would that be acceptable??)"
Cons: "Got canceled and we were stuck in Rome. Had to spend $3k to get back to United States. Thank you Air Berlin for nothing"
Cons: "Alitalia made me pay 50 Euros for my bag although I am traveling on the same day with them internationally, in less than 3 hours. They said that because I had two separate tickets they couldn't waive the fee. they have just lost a customer."
Pros: "KLM Flying Blue App ( which I didn't get to use because they switch to Alitalia at check in)"
Cons: "KLM switched to Alitalia right at online check in time, which made things very confusing. Even the flight number changed. It would have helped if KLM would have let customers know this in advance."
Cons: "The flight departed one hour late."
Pros: "Short flight crew was very friendly. Not many passengers so crew let us move around"
Pros: "There were lots of entertainment options"
Cons: "Had my call button on for an hour to get some water to take an aspirin and no one ever came."
Cons: "Entertainment options are very limited Check in is slow and the counters are not always open like in Delta. Food quality is very low"
Pros: "Nothing..."
Cons: "Late boarding Rude crew Bad service Lost my luggage"
Pros: "Flight was fine"
Cons: "They changed my lay over from 1.5 hours to 5.5 hours. On the way over they changed flight 7 hours I wouldn't have gotten to my hotel until a day later. I had to rebook with another airline. Still not sure they will return fare. Used Webjet will never use again!!"
Cons: "The flight was operated by Alitalia, so my bad review is about it: 1- they made us pay 75 euro for 4 extra kg on the luggage; 2- once on board we had to wait 45 minutes before leaving the airport; 3- there was no entertainment on the plane which looked like a very old plane; 4- they served us a tasteless sandwich and muffin(MEA flight serves a full meal) 5- the choice of drinks was poor: water, Coca cola, tea or coffee, no juices or alcohol; 6- we asked for water 3 times and the flight attendant never came back; Being an expensive flight I was expecting something more than a low coast flight company. VERY DISAPPOINTED."
Pros: "The flight departed on time and arrived 35 minutes early. The flight crew was very helpful onboard."
Cons: "Tried to upgrade my elderly parents to more comfortable seats when checking in, but was told the flight was full and there were none available. It didn't appear that way after being boarded and seated."
Cons: "HORRIBLE seats. So unbelievably uncomfortable"
Pros: "Initially I was a little worried because Alitalia had given us some disappointments in the past, but it was the most convenient flight this time for our final destination.We had to take 3 flights to arrive to our final destination, 2 with Alitalia.The crew was polite, helpful. We were very happy that for the first time Alitalia didn't loose our luggage(!) and we got it in Athens. Thank you!!!"
Pros: "My checked bag did not show up in Prague"
Pros: "More leg space."
Cons: "No tv screen"
Pros: "Crew was nice and seat comfy"
Cons: "They should upgrade their intartainment system"
Pros: "Boarding on time. The pilot 's job was excellent!!!"
Cons: "The service on board was really slow and not satisfying.. The food not as it used to be. I began flying your company about 40 years ago! What a change over the years!"
Cons: "flight was over 30 minutes late which is unacceptable for a 1:55 flight!!!!"
Cons: "The plane never arrive on time, Talked with customer service and was told that I can carry 60 pound of luggage and when I arrived with 59 pound luggage to check in I had to pay overweight. The flight was late again so I missed the connection flight."
Cons: "Worst airline company ever. Lost my baggage for 4 days although a friend of mine on the exact same flight with me received his. I'm on a snowboarding trip and they lost all my gear and basically made it impossible to enjoy my vacation. I sent 3 emails and no one has contacted me yet! I agree that these things might occur but the airline has to take responsibility for their mistakes and address the issues. WORST airline I've been to, if you are thinking of using it I double insure everything and don't count on them to be responsive!"
Pros: "The crew was friendly and did their best to help. The flight was on time and arrived early."
Cons: "AZ 316 FCO-CDG, Feb. 1, 2017, Economy. On its Airbus A320 Alitalia has a new section with "Premium Seats". This was done at the cost of the non-premium economy seats. Pitch is unacceptable. When the food cart came I had the back of the seat in front of me 15 cm (5 in) from my forehead. I told the attendants "even cattle could not be handled like that". They commiserated and said "with the changes the we are truly going through rough times." They reseated me to an exit row. Getting a boarding pass online is also a new, unfortunate experience. I have a Platinum Card of AF/KL, which means Elite Plus in Skyteam parlance. My ticket, sold by KL, had an AF flight number. Alitalia pretends now to sell piece by piece all the advantages that are attached to the status (e.g; €8 for early boarding...). The airport personnel confirmed that the system does not allow to print the words "Skyteam Priority" or '"ELP" (for Elite Plus) on the boarding pass. They encouraged me to write to the Powers-that-be that decided to make these user-unfriendly changes. I think that Alitalia, as a Skyteam member, had signed the agreements; they have not rescinded their membership, why don't they just apply the rules? Food: a tiny portion of pop-corn! I couldn't believe it. I will avoid henceforth to fy Alitalia."
Pros: "I liked receiving my luggage 2 days after I got to Rome suitcases were lost by air Berlin last time I'll ever fly air Berlin the seats are crammed horrible horrible experience never again"
Cons: "Delay with departure. Very poor crew attitude"
Pros: "Did not misplace my suitcase as they did on my October 28,2016 going to Rome. That was very stressful!"
Cons: "Alitalia customer service not answering and updating information on misplaced luggage. They acknowledged the mail...that's about it!"
Pros: "Love the friendly crew and the great food and service"
Pros: "The experience was as good as one can expect a quick flight to be."
Pros: "Same, food and crew were very good."
Cons: "Alitalia website/system was messed up, gave inaccurate information(boarding time, flight duration, landing time). Flight was delayed dramatically, boarding was an hour before takeoff. Reasonably comfortable but not clean, plane seemed old. Arrived very late to Tel Aviv, bag was ripped at baggage claim."
Cons: "The boarding was chaos in both Munich and Rome. Apparently Al Italia had instituted a new computer system and the workers did not know how to use it. I spent hours on line getting a boarding pass in Munich, and then again another in Rome (in Munich no one was given boarding passes for connecting flights). I spend hours again in lines to get a boarding pass for a flight to Palermo, missing my connection and only getting a much later flight to Palermo. It was utter confusion. Shame on Al Italia."
Safety measures for airlines flying from Massachusetts to Riviera Ligure
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The fire at Melbourne's Neo 200 apartment complex has raised some concerning questions about the materials being imported and used in Australian properties.
Monday morning saw a fire blaze on for just over an hour. No one was injured in the fire, but there are questions being raised by this incident that have wider implications for the property industry.
In a statement made by Melbourne's Metropolitan Fire Brigade, who dealt with the fire, said that the building was identified as having combustible cladding, which meant more resources were required to deal with the fire than initially thought.
The use of cladding, or aluminium composite panels, as building material has been overlooked in previous years by certifiers, according to Adam Mainey, director of private certification firm Concise Certification.
Previously, the Building Code of Australia required building materials to be non-combustible when viewed from the exterior of the buildings, he said to Smart Property Investment.
Additionally, suppliers had also not appropriately disclosed when some building materials contained highly combustible materials within the panel itself, but the exterior appears and feels non-combustible.
Mr Mainey said that this current cladding issue is one that has been identified previously by experts.
"There is evidence from numerous architects and certifiers of these suppliers providing concurrence that these types of systems are suitable for these buildings when in fact these non-compliances have resulted in departures as seen today in the two Melbourne cladding incidents," he said.
"The government needs to enforce stricter regulations regarding the importation of all building products into Australia.
When asked how investors can determine the quality of building materials, a spokesperson for Fire and Rescue NSW said to Smart Property Investment that all new buildings and new building work must be compliant with the National Construction Code.
"If a person was wanting to determine the appropriateness of materials they wish to use, they could seek the advice of an appropriately qualified person, such as an architect or building certifier," the spokesperson said.
Master Builders Australia was contacted and did not respond before publication. The Housing Industry Association declined to comment.


Christine Corday at work in her studio.
Space is deep, to quote Hawkwind, and yet scientists believe all living creatures on Earth contain stellar elements within their genetic makeup. Artist Christine Corday explores this union of humans and the stars in her new exhibition Relative Points, which was commissioned by the Contemporary Art Museum St. Louis. Eleven of Corday's large sculptural forms, which are each made of more than 10,000 pounds of elemental metals and metalloid grit, will be arranged within the museum in a pattern of Corday's choosing. The sculptures, which resemble slightly squashed black marshmallows more than four feet high, are intended to be touched; they're essentially the same base elements as humans, after all. During the course of the exhibit, the shapes will change gradually from repeated contact and the inexorable force of universal gravitational attraction. You'll have your first opportunity to get close and personal with Corday's work at the opening reception, which takes place from 7 to 9 p.m. Friday, January 18, at Contemporary Art Museum St. Louis (3750 Washington Boulevard; www.camstl.org). Christine Corday: Relative Points remains fixed in space through April 21.


Hi Alan, some guys ie. Nathan (aussie68) Scott (sad001) have used Brett Silich ( in Darlingtion) 0418-144-371 brett.silich@wallabyeng.com also Luke (Zappa) just got his camaro licenced not that long ago but not sure if he used an engineer.
-under: my vehicle/ construct or modify a vehicle/engineering or modification reports and certificates.
Last edited by HQGUY; 01-05-2017 at 07:45 PM..


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Is the Best Social Media Metric Making People Care About Something?
Cassie Roma, Head of Content Marketing at The Warehouse Group, joins the Social Pros Podcast to discuss social storytelling that makes people care.
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Full Episode Details
Human Connections Through Social Storytelling
Whether you work in B2B or B2C, whether you're trying to reach new customers or engaging with returning customers, you're ultimately working towards the sale. However, as you're likely aware, it's not as simple as just telling people about your product.
The world is full of competition and noise. You're not only competing against other businesses with similar products but against the general flood of content that fights for everyone's attention. In the end, the only way to truly connect with your audience and turn them into customers that keep coming back is to make them care.
People care about people, and humanity defines the connection between your business and your audience. By keeping that humanity front and center through social storytelling, your products become the medium through which your customers engage with someone (your business) they care about.
Where social fits within the bigger storytelling puzzle.
How to use storytelling to show the human aspect of your brand.
How social differs between the U.S. and New Zealand.
How to "woo" your customers.
Quotes From This Episode
"We are looking at social as a piece of the bigger storytelling puzzle." — @cassieroma
Data is not going to be helpful until we can actually pull out a true human insight. Click To Tweet
"Remember the human at the other end." — @cassieroma
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The Warehouse Group
The Big Two:
Cassie Roma
What's your one tip for becoming a social pro?
You have to remember the humanity in what you're doing!
If you could do a Skype call with any living person, who would it be?
Cassie would love to speak with Jacinda Ardern, the Prime Minister of New Zealand! Cassie has spent some time with her before, including marching in the Auckland Pride Parade together, but she would love to catch up with Prime Minister Ardern again after the birth of her child.
Jay Baer
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Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
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Episode Transcript
Show Full Transcript
Jay: Hey, everybody, it's Jay Bayer from Convince and Convert. Welcome back to the social pros podcast. I am joined, as always, by my special Texas friend. He is the executive strategist for Salesforce Marketing Cloud. He is Adam Brown. Man, what a show this week.
Adam: What a show, and a good afternoon to you, Jay. As we recorded this show, afternoon for us but not for our guest. It was two weeks Sunday [crosstalk 00:00:28] where our guest was, right?
Jay: Yeah, I don't how many hours behind we are from [inaudible 00:00:34] I could probably ask Siri or Alexa about that, but I think it's Saturday morning for her and Friday afternoon for us. She's in Auckland, New Zealand. She's the head of content marketing at the Warehouse Group. I tell you what, not only does Cassie know a ton about social content and storytelling, but she's just wise. She's just a really good person. I know that sounds ridiculous and kind of pat to say, but, man, she drops some serious, serious knowledge bombs on this episode, where I was like, "Man, I gotta write that down." It's pretty extraordinary.
Adam: I have to agree completely, Jay. The word wise is so appropriate. There's so many things I think we do in marketing and communications, and they're all about the call to action and things like that. But what Cassie I think articulated on the show was really the emotional side. And the real human existence side of what we're trying to do. And kind of the mantra that she lives by in terms of marketing at the Warehouse Group, of getting humans to care about something. And that is significant to me.
Jay: It is a significant show, one of my favorite episodes in a long time. And if you get a chance to see Cassie, or meet her, take the time to do it because she's really something else. Also, a pretty serious Elton John reference in this episode that you're not going to want to miss this week on the Social Pros podcast.
Hey everybody it's Jay Bayer from Convince and Convert, thanks so much for listening to the Social Pros podcast. A quick note to thank this weeks sponsors of the show, including our friends at Co-Schedule, recently named to the Inc 500 list of fastest growing private companies, congratulations Co-Schedule. They are the all in one marketing calendar, combining project management, email marketing, and social promotion in one place. Get complete visibility over your entire marketing schedule. Keep your sanity and get more done with Co-Schedule. Don't take my word for it, try it for yourself, saves my team 10 hours a week, we use it constantly. Get your free social strategy template plus a rundown on how Co-Schedule can save you a ton of time as well. Go to coschedule.com/socialpros, that's coschedule.com/socialpros, I really recommend it.
Also this week, the show is brought to you, as always, by our friends at Salesforce Marketing Cloud, love these guys. Look, social is more important than ever for B2B marketers yet some in B2B have a hard time using it effectively. If you haven't downloaded the new book from Sales Force called "The Social B2B Guide", make sure you do it before we take it off the website. Go to bit.ly/socialb2bguide, bitly/socialb2bguide from Salesforce Marketing Cloud, it's called "The Complete Guide to Social Media for B2B Marketers", all kinds of great content in there about what social channels to use, how to measure more effectively, how to use influencers more effectively. It's great content, grab it no cost, bitly/socialb2bguide. And now this weeks Social Pros podcast.
Cassie Roma is this week's guest on the Social Pros podcast. She's a head of content marketing at the Warehouse Group. She is dialing in ladies and gentlemen from Auckland, New Zealand, one of the great cities of the world. It's like a million o'clock four days from now as she is dialing in so thank you for taking one for the Social Pros audience Cassie, and welcome to the show.
Cassie: Thank you, thank you for having me.
Jay: For our American, and Canadian, and non-New Zealand listeners, please describe for us the scope and scale of the Warehouse Group, because it's a lot of nested companies doing a bunch of different things.
Cassie: The Warehouse Group is a pretty new group as it were. The Warehouse itself is kind of like maybe a mix between Wal-Mart and Target, so we're kind of in that middle space. Been around since 1982, very, very-
Jay: Like a Tall-Mart.
Cassie: A Tall-Mart, yeah, that's exactly what it is.
Jay: Yeah.
Cassie: The Warehouse ... And then we've got a stationary group below us, we've got an outdoor adventure business, which is really, really exciting. T7, kind of REI get outside kind of stuff. And we've also got a lovely electronics group, kind of good guys-esk [inaudible 00:04:53].
Jay: Retail and e-commerce?
Cassie: Yeah, all of that. All of that, and I look after the entire group, which is both mindbogglingly fun and mindbogglingly challenging. And I'm never bored, which is a good thing.
Jay: I'll bet you're not. And you're never boring. I understand that relatively recently you now have kind of a new in-house agency which is intriguingly named The Mad Sheep, which I think is not only an amazing ... I want to see a logo. Not only is that extraordinary, but it's also very New Zealand. And the Mad Sheep is supporting all of these different organization and companies within the Warehouse Group, yeah?
Cassie: That's right, that's right. I think the in-house agency model is something that's been hitting the New Zealand shores fairly recently. So I started in one as well at our biggest media company, at my last job. The Mad Sheep, if you talk about the logo, I know this is a podcast so people can't see it, but literally just look at my head, my big blonde fro.
Jay: We will have your headshot in the show notes. And also folks, you can go to socialpros.com, we'll make sure to get the logo for the Mad Sheep from Cassie. We'll put it on the show notes so you can check it out there.
Cassie: Yeah, but basically what we've done is we've got an executive creative director, Andrew Bergland, who's just come back from Korea and working with Europe, and overseas. He's pulling all of us Mad Sheep together, so if you think about the traditional agency model, we're basically building that in-house. But at the same time, when we build capabilities are working alongside other agency partners.
Jay: I'm fascinated when people create in-house agencies now, here in 2018. And you've been doing social, and content, and story telling for quite a while now. Do you feel like the org. chart, and the roles for personnel are different today than they would have been before in terms of who handles what and how the reporting structure is for social, and content, and digital, and all the jazz?
Cassie: Yeah. I think ... And a lot of the businesses specifically here in the Australasian world are starting to see that we need to pivot a bit towards a different way of working. Here at the Warehouse Group we still have a lot of traditional org charts happening, but with a new CMO who's come on board, and American fellow called Jonathan Waker, he's definitely shaking that up in the sense that we're building for the future now. And the future being a much more kind of fluid and collaborative way of working across brands, across marketing, and really, truly believing in that omnichannel approach, not just multi-channel but omni. So that's where I get to come in and really use my passion and the depth of experience around storytelling and interweaving the customer journey, not just in the social and digital, but understanding how it's going to sit above the line, below the line. And how all of the brands then, in the group, can kind of be really reciprocal to each other. It's a fascinating and a fun time.
Adam: It sounds like it. And want to follow up on Jay's question and ask it a little bit differently because I think you're exactly right. The way that the organizations are structured is different. I'm curious Cassie, as head of content marketing, if the way that you approach storytelling is changing now with social being more ubiquitous?
Cassie: Yeah.
Adam: I think, in the past you would create kind of a strategy, a content strategy that would be multichannel, multi-platform, and social would be kind of in there. Is social, now, more kind of at the head of the class as being a primary driver of that story, or is it still kind of moving around as a multiple ... Platform multiple channel type of exercise?
Cassie: That's a fantastic question because actually ... the way that I've always looked at social, thank goodness it's still alive after all of these years. People did question it, didn't they, in the beginning. The way that things are happening now within organizations, and specifically in places like the Warehouse Group where I am today is that we are looking at social as a piece of the bigger storytelling puzzle. We're building stories for depth and for engagement. For a long time, specifically here in New Zealand, because I haven't been home for 15 years, I'm not sure how it has been in the States so much. But we've been building for that bottom of the funnel, that "Let's reach one person, let's get super, super defined and targeted".
And we've kind of forgotten that storytelling piece. So I was kind of that mad marketing professor going around and going, "Hey guys, don't forget about the top of the funnel". Top of the funnel for me is basically starting with social, it's starting with breadth and reach. It's telling your story, it's understanding the why, and then it's hitting that mid-funnel and working our way to the lower end of that funnel. The important part of it ... It think storytelling has become the backbone of what the organization is starting to move to now. And it'll take time, I think, here, but definitely, definitely it's one of those pieces where social is our lead, it is our driving factor.
I know working a few years ago at New Zealand's national airline, social media became the first place to go to when we would go through kind of crisis and other kinds of, I guess just, training programs because we had to move from, "Oh, let's put out a press release" to a "people are going to be on Twitter should anything happen".
Adam: Right.
Cassie: "People are going to be Instagraming". And we're kind of moving that way now into retail. So instead of just going, "During crisis moments we're going to hit social first", it's going, "How do we build from a place where we're going to hit head and heart, and get that happy brand tickle to eventuate into sale or some foot traffic in-store?"
Adam: And I think that's a perfect segway. In terms of retail, and as you and Jay mentioned the Warehouse Group, multiple brands kind of in that Warehouse so to speak. So different products, different set ups. But the storytelling that you're crafting, the storytelling that you're sharing in social media, is it really about the Warehouse Group and your brands, is it about the products and the services inside the store? As retail changes, I'm curious how the storytelling around retail is changing as well.
Cassie: I think a lot of it is, because we have so many different brands here I get to kind of play in all of the playgrounds, if that makes sense. So the Warehouse being almost the flagship brand of the group, we have a lot more space ans wiggle room to tell the bigger stories, the human stories, the social impact stories, the environmental impact stories. Whereas if we work our way to the electronic shop, which is usually worked on kind of price and product price, and product.
Cassie: We're now digging into how do we add value from a content perspective? From a social media content perspective? And that's going ... Maybe people want to understand how to utilize their new tech. Maybe they need somebody like Geeks on Wheels, we've got our passionate experts. How do we build stories around the human aspect of what our customers are looking for? When we think about Torpedo 7, our outdoor brand, I'm so excited to really get my teeth into that one because there are so many more kind of top of the funnel stories to tell. So dependent on the brand actually, the way that we tell stories through social is different. But what I'm trying to kind of [inaudible 00:12:08] into all of our social iterations and stories is that we can tell a really broad brand story. But at the same time, we can also dial that down and distill it down into some really cool price and product stories as well, dependent on how we target people, dependent on how we re target people. If we use our data and our platform super smart then we'll be able to hit all of the right places at the right time.
Jay: Cassie, how come so many companies are so bad at storytelling?
Cassie: I think people forget the actual humans at the end of a click. You know, I study a lot of the anthropological sides of how our marketing affects people and what actually makes people warm to a brand, what makes somebody like me, who's a Nike mad human being from the time I was probably three, four, five, why I still feel that way when ... I know it's a brand, and I know it's fallible. Playing in that, "Let's just tell a really good story and do quality over quantity", I find a lot of businesses still, especially in New Zealand and Australia, are going quantity, quantity, quantity, just get content out there. Whereas my ethos is "Slow down, what is the human at the end of your story? What is the click that you're trying to get? What does that mean to the person who's interacting with you?" And I don't think a lot of brands put enough time and emphasis on the heart and soul of the human on the other end.
Jay: Meanwhile social media and to some degree content marketing are getting more and more measurable. More technology, more software, more data, maybe that's not necessarily a good thing.
Cassie: I am a firm believer, and I love data, but it's not going to be helpful until we can actually pull out a true human insight. For retail, it has been fascinating because retail is really, really fast. It moves, and it moves, and it moves, how do we pull insights quickly out of the depth of data we have and then turn that into something fun, or interesting, or helpful? My complete belief is that if we give to people, and give, and give without the brand asking, people will start to kind of take our stories onboard, make them their own, and tell them back in a positive way. So that's kind of where we're sitting right now, is that giving ethos, that mantra of "How do we make the lives of our customers better?" That utility aspect is so important when it comes to social media.
Adam: You have said that success in social, and in marketing in general, is getting people to care about something. I love, love, love ... I want a poster of that and I'm going to attribute it to you. Success is getting people to care about something, and that something can be electronics, or it can be a sleeping bag, or it can be something that you sell as a merchant but not everything you sell is going to create that sense of caring.
Cassie: That's right, that's right. And I find that that is the fun part, and the real geeky aspect of my professional life is going, "How do we have somebody care about a thing?" Because really, we're in one of those social times now where we're wanting to kind of own less as people, to do better by the environment. So to your point, if it's a sleeping bag it's potentially not the sleeping bag somebody cares about, but it's the memories you're going to make when you throw it in the back of the car and you go out with your family.
Adam: Yeah.
Cassie: And you start to tell those deeper stories that really tug at the heartstrings. That's the caring aspect.
Adam: The thing is a means to an end, right?
Cassie: That's right.
Adam: It's not about the thing, it's about what the thing enables you to do. And i think a lot of folks who are in retail in particular tend to lose sight of that because it's like, "Okay, we've got this SKU and that SKU, and we've got to support all these different vendors. I've got this co-op program".
Cassie: Right.
Adam: It can just get very, very transactional. And that doesn't usually create this wave of caring.
Cassie: That's right. And that's one of the exciting things about being part of the in-house agency right now at the ground level because we still have our day to day marketing teams just in the trenches doing amazing work. It's the tactical work. I am in the lucky position where I get to pull out and go, "Where are the moments where we can actually create some magic in people's lives?","What can we do to better their lives through social interaction, through digital interaction?" And then, "How does that translate into the real world?" So it's a very ... I guess, it's a really lovely place to be to go, "Actually, let's concentrate on four or five big things and really turn the key and make a difference while the rest of the tactical stuff's going forward". So next year when we have a really warm winter, which we had in New Zealand this year, which was amazing. We are not worried about the days being colder, so we can push more cold heaters, and retail things.
Cassie: Let's celebrate, "Ye Ha, it's a warmer winter", and then bring in a nice little pivot when it does get cold. So I love that the business is ready for that here, and I'm passionate about it.
Jay: Speaking of the tactical things, you are from the States but now have been in Auckland for a long time. People could probably tell you don't have the traditional Kiwi accent. What would you say are the primary tactical differences in social right now between what happens here in the States, and what you're seeing in New Zealand in terms of platform adoption, or content modalities? If you just had to compare and contrast, what would you say?
Cassie: I'd say the United States, and it's probably just to do with how many people ... The just population size and everything, is far ahead of us still in so much as adoption of new technologies, new platforms, and being able to really dive into the bigger, more ... Deeper rooted ones, the Facebooks, the LinkedIns, et cetera. I still, day to day, have conversations with businesses here in New Zealand about just getting on to LinkedIn, and the importance of starting up a social. So I feel like we're ... Sometimes we're five to ten years behind still, around just adopting the basics, how we engage with communities, how we build channel specific strategies. Usually a business will have a social media strategy, social sits off to the side. A lot of the time I come into a business and will say, "Come on now, let's look at how we can interweave your social into what you're doing in digital above the line, below the line. Let's see how LinkedIn works differently for your brand to Instagram, et cetera, et cetera".
So I'd say Kiwis are very, very good at doing the community side of social media here on Instagram, Facebook, Twitter. LinkedIn, still being adopted, but when it comes to businesses, those businesses that are doing super, super well are usually the ones with the bigger budgets who are able to work directly with the platforms. The smaller businesses are still kind of finding their way I guess.
Adam: You know, sometimes being a year or two behind the curve isn't necessarily a bad thing because you can kind of approach social platforms, or social channels in a slightly different way. And kind of learn from the experiences, or lack thereof, of others. I'm curious kind of, because of that, if you see Kiwis using different social channels, maybe in slightly different ways then we see here. And specifically Cassie, to your point that you brought up to Jay, which I loved. The idea of getting humans to care about something. Is there one particular social platform that you feel does a better job of achieving that objective? That it's set up in an appropriate way. And maybe it's Instagram because it's visual, or maybe it's Twitter because it's short and sweet. But I'm curious kind of how you feel about different platforms for achieving that goal in New Zealand.
Cassie: I think for Kiwis specifically it's got to be Instagram 100% for achieving that deep, caring. Two years ago I probably would have still said Facebook, to be honest because people in New Zealand were still not seeing just that plethora of advertising. And the algorithm was still ... It was a sweet little algorithm still in New Zealand back then. Instagram has the depth here. People are still very open. I love Kiwis, I've been here 16 years, I am a Kiwi now, or a young Kiwi. People are still super open to interacting with brands if the brands are open to interacting with them as almost a human to human, if that makes sense.
Instagram not only allows brands to tell their story visually, but when the brands have been hopping on to things like IGTV, the adoption has been lower here than I think in the States. Again, searching off things ... Searching up videos and stuff is still hard for people. But when we get into things like stories, and we really tell stories like humans do the return for brands has been huge from what I've seen. So I think from that getting people to care, and I call it the happy tickle everywhere I go. You know, just that little happy tickle when you see a brand and you feel a little warmth, and you care about their product and their people. Instagram has been the best there. Twitter in New Zealand is fascinating. There's a very small, kind of Twitteroti we call the folks who mostly are on Twitter, and we all kind of know each other. So Twitter for brands is probably not the place to do that, Instagram would be the one.
Adam: So as head of content marketing for the Warehouse Group, Cassie, as you kind of lead, and you're saying you're probably going to start with Instagram, you're using Instagram. Do you start with the visual? I mean, as you craft these stories, and as you do that does that visual include a product? You're in the retail business, does it include a hero shot of the product, does it include a lifestyle? I'm curious kind of how that process works in your mind as you begin to put these campaigns and these posts together.
Cassie: How everything basically comes together in my brain, because I'm a very visual person, is I get into a room with a giant whiteboard. And dependent on if we're looking at a tactical campaign, or more of a long-term brand strategy, it's really going ... I always start at the end, what is our end goal? How do we want people to feel? What are our actual measurable outputs and objectives? And I work my way back through that. And a lot of the time we do story board, very simply it can be on that whiteboard or on a piece of paper depending ... I do start with the visual, quite often if we're going tactically, obviously for a retail ... Something that we're trying to sell we will make sure that what we're trying to sell is in the picture, in the shot.
What we're trying to do though is to tell much more human stories, and to really embed that, "Why you need", why do you need this? How is this going to help you? What is the social utility? How is your life going to be better with this A, B, or C product? And I'm trying to really remain true to that in the, "Let's ... If this is just going to be ... This is on sale, or this piece of furniture is 50% off, let's actually create a story and craft something around it even if it's a simple little three piece Instagram story, how do we actually want people to feel at the end, and why will they swipe up to look, to learn, to buy, et cetera? I like to definitely start at that top of the funnel side, make people giggle, make them feel something, and then work towards the hard sell.
I really feel like sometimes brands ... If we were two people meeting in a bar, a brand would say, "Hi my name's the Warehouse, Cassie, do you wanna get married?" And I say, "No, no, no we need to woe each other, you can't just have a ..." Well I guess you could have a tequila and get married, but I think there's a little bit of wooing that needs to happen as well. And a lot of businesses forget that wooing. It's very much like, "Hi my name is Do You Wanna Buy This?" Whereas I'm like, "Hi, my name is ... Can I get to know you? Oh okay, we've known each other now for three months, I think you might like this product. Or I think you might like this product better". And that's where data and storytelling have a really great little marriage I guess you'd call it.
Adam: I think a big part of that data and storytelling, Cassie, is the visual and how you kind of craft a visual look that goes way beyond just the logo that may be in the bottom right corner, or something like that. And one of the things I hear from our customers when I sit down with them is the challenges they have in creating that visual identity that goes way beyond the logo. And Cassie, with having multiple brands that sell very different things within the Warehouse Group, I'm curious how you kind of go and come across creating the different look-
Adam: So that the imagery ... I mean, from the colors to the lifestyle imagery, to the people even in the images are different for different brands. How do you create that?
Cassie: We're really lucky in that the group itself has its own social presence, so it basically encapsulates the four brands that sit below it. And then each of the four brands that we work to have their own kind of guiding lights. Not just brand guidelines, as the logo goes here, and this is the color.
Adam: Topography, yeah.
Cassie: Yup, yup. But actual calls to ... What is our call to battle? How do we feel? Who is our muse? And we work around being agile with that. As funny as that sounds, but we go, "Okay, what's kind of hot right now? How does that trend if ... Say it's street wear, how does that trend right now feel in the market? How could that trend feel in-store? And how do we marry those things together?" So when we're looking at getting the right shot, and making sure that we have the right colors, and the right people, and we cast the right talent in videos. It's a very methodical process, it's also a process where a lot of the time when we're looking at folks to cast, and the way that the clothes will fit on them, we do sometimes just look at how they shine. You know, if their eyes sparkle, or they've got a little bit of swagger. I like to always go back to not only do we understand in our head that this is a person that could suit the brand, or this is a look and a feel that could suit the brand. But they also have that something, that little magical piece that if I feel like they're lifting me up as a human our customers might feel the same.
When it comes to product shots, and it comes to creating the right, I guess, balance in an image. Or understanding where that image is going to be in the customer funnel we have a lot of amazing, amazing folks on board here that we just are allowed to just go in together as a group and bounce ideas off of each other. We test, we try, I love the fact that we are allowed to learn by failing, really quickly. Picking ourselves up off the floor and then trying again. It's a really nice way to work, to know that not everything has to be perfect every time. And we're able to learn and move forward, and consistently iterate and grow.
Jay: Cassie, you're a big creative thinker, and have been for a long time. If budget was no object.
Cassie: Ooh.
Jay: What would you do? What would be your moonshot, social content storytelling play?
Cassie: Oh gosh, if budget was no issue I would dive into documentary filmmaking on behalf of a brand. I worked in branding content for the last two years before the Warehouse Group at [inaudible 00:27:28], which is New Zealand's largest media company. And there is so much potential to dive into the environmental piece, the sustainability piece, the customer piece. Especially here in New Zealand, we're known for being clean and green. But getting behind a business that can really dig into the daily, and the nitty gritty, and do things like the Warehouse has done, which has said, "We're not having plastic bags at all, [inaudible 00:27:56], whatever. We're going to get rid of plastic bags completely". Those are big steps, and to dive deep into proper documentary film making as a creative, that just really would blow my socks off.
Jay: I think you've got the in-house agency now, the Mad Sheep. You may just get your chance, that'd be pretty fun.
Cassie: We're talking about it. And believe me, I'm trying to sell them.
Adam: I love that idea of proper documentary making Cassie. My question for you is, is what a documentary that we kind of ... Jay, you and I kind of think about is probably the 60 to 90 minute film. Is that changed? Is because of social documentary film making different? And can we encapsulate what a documentary is within the confines of social?
Cassie: Totally, totally. That's a great point that you just made because my brain
when I was saying documentary filmmaking, was like little 10 minute deep dive videos. And whether it was a 10 part series or a 12 part series that you could share in different places in a way that fit, that was custom built for channels. So when I look into the documentary filmmaking, in my brain, in the back of it, I'm thinking of IGTV, I'm thinking of how we seed it through stories. I'm thinking of even that B2B, that LinkedIn piece of creating different focal points for the different platforms where people would be consuming it. It could be a 90 minute documentary that sits as a long form piece of content on YouTube or somewhere even different to that. But the way that I would break it up across every different channel that we could potentially break it up would include ... Are still shots, big beautiful sweeping imagery. It could be ... As people love the kind of behind the scenes, the little sweet fix. This is what's coming. Yeah, I don't think it's that stereotypical, just a 90 minute piece that would sit somewhere. It would be broken up and contextual dependent on where people were.
Adam: As it relates to kind of the behind the scenes type of content, you did that and had some fun with it in a previous life doing storytelling and marketing communications for Air New Zealand. I'd love for you to talk a little bit more about that.
Cassie: Oh, Air New Zealand was an absolute pleasure. If people haven't seen the safety videos for Air New Zealand.
Cassie: They are a [inaudible 00:30:22] ride. A lot of fun. And they're basically what Air New Zealand can hang their hat off of from a brand perspective around doing something innovative and neat from a content perspective. They were the first brand in Australasia to really get on board with social media. So being able to lead there was fun. The best thing that I loved in my few years there was how agile we could be with storytelling. I had my [inaudible 00:30:48], her name was Claire Chainey, who was one of the most amazing content creators I have ever worked with. She's very young and she's going places, love her to pieces. And we could get together and just over night go, "Hey, James Cordon has just kind of dissed New Zealand, let's challenge him to a cockpit karaoke and throw it out knowing that he's probably not going to ever respond". But the media pick up, and the way that we could share the virality though social, and all of those things meant that we could have a lot of fun.
As an airline, we joined Tinder on Valentines Day, which actually broke Tinder in New Zealand. We basically asked people to chat up an airplane, and we gave all of our four different airplanes a voice, and a personality. And we had some of the most hilarious, as you could imagine, cockpit and engineering jokes you could imagine. And the people who swiped right were able to win flights to where ever those planes flew. So just being able to do fun iterations that sat alongside the bigger brand pieces meant that we were able to actually build traction day to day from that kind of ... I wouldn't call it sweet fix, but that always on, fun contextual storytelling.
We were also able to use the data to say that as an airline, what people loved was plane porn. Literally, they loved to see our wings, they loved to see the planes flying. So what we did is strategically we added a lot more planes to our list. And it was great, it went off like a frog in a sock. And I'm very, very proud of those years.
Jay: It's terrific, and Air New Zealand has such an interesting brand tone. In fact, one of the case studies in my new book, Talk Triggers, is all about the Air New Zealand a sky couch.
Cassie: Yes.
Jay: Which is an extraordinary piece of inflight engineering. But it's so funny you talk about plane porn. And I think sometimes in social we tend to over complicate it, right? We're like, "Well, you know, we've got to do this [inaudible 00:32:50] documentary film, or whatever". And it's like, 'Well, what if you just showed pictures of planes?"
Jay: Boeing's Instagram is very, very effective and all it is is pictures of planes. One of the very first episodes ever on this podcast, I'd have to go back and look, but it might even be a single digit episode.
Adam: Wow.
Jay: Was with [inaudible 00:33:08]. And [inaudible 00:33:09], the world's largest shipper. And their entire social strategy is, "Here's a picture of a shipping container on a boat", right?
Cassie: Yup.
Jay: And it kills, it kills. So sometimes we just try ... Maybe we just feel like, "Well geez, if my whole social media strategy is me posting pictures of a plane, maybe I'm stealing from my company", right?
Jay: But it's ... Sometimes it doesn't have to be quite as hard as we make it here in these social pros.
Cassie: Oh, I am a firm believer in doing common sensicle things. If you're a retailer, show people what you're selling. If you're a plane company, show the planes, it makes sense. That's what people are there for.
Adam: You have lived in, and are living in two of the worlds most perfect places; San Diego, California, and now Auckland, New Zealand. And you're doing gods work of social media and marketing, and storytelling. I have to ask the question that probably everybody who read your bio on the socialpros.com page is asking. Is like, how the heck did you get to New Zealand doing what you're doing, and why the heck did you leave San Diego, California to do that?
Cassie: What a life story to tell. I actually left San Diego and went to college at UC Santa Barbara. At UC Santa Barbara I went on a 16 day trip through Europe and fell in love with my Kiwi tour guide, not on the tour I should say. And we ended up going on a two week holiday to New Zealand and I'm still here 16 years later. That's ... In the long and the short of it, kind of how I got here. From a professional standpoint I was a trained photographer, a videographer, and a writer. But after getting married and having a child very young, I had to pay those bills so marketing was the place where I was able to utilize my passions and align them with profession. And over the years I've just been absolutely fascinated by digital media and digital storytelling. And really understanding the anthropological effects of all of these new channels and how they are digging into our lives. And being the mother of a 12 year old, it is fascinating to watch how kids these days interact with social and advertising. And so it's been quite the rollicking ride.
Jay: Well there you go guys, you just have to marry a Kiwi. If you're like, "Hey, you know what [crosstalk 00:35:40] Auckland seems pretty fantastic". I was actually encouraging my daughter to go to University of Auckland. I'm like, "Hey, then you're a resident and you can move there eventually after your student visa runs out". I could not quite get that accomplished, but I had a big long-term plan, right? I move my kid there, and then I can swoop in under some sort of immigration law. But to no avail.
Cassie: Yeah, my parents are still hanging on to that one too. But I think they love San Diego a bit too much now.
Adam: Now that you've been there, in New Zealand, for as long as you've been. And every time I go to New Zealand I go to Europe, I go to Australia, I find that the marketing and advertising is a little bit more clever.
Adam: It just seems a little bit more creative, a little more clever, a little more wink, a little bit more immersive.
Cassie: I honestly believe that Kiwis are some of the cleverest, funniest people just on the whole ... As it is, they're a very kind of staunch people who are very much a wink and a nudge in daily life. You know if you're getting teased by a Kiwi that they love ya. If you're not getting teased, look out. And there's a lot of pride that's put into being clever with advertising. And having fun with it as well, working with agency partners over the last decade and a half, it's amazing how many of the worlds best advertisers actually have started here in New Zealand because they're fun people. But they have this quirky kind of out there way of looking at life, and of looking at humanity. And I think that comes through in the way that we advertise. We don't dumb things down for consumers, ever. I think we realized that consumers are just like us, we take off our marketing hat a lot and we go, "What would make us giggle? Or what would make us feel something in this kind of communication?" And we pay tribute to the inherent intelligence of the population, if that makes sense?
Adam: I think it's around passion. And I know there's something that you're passionate about that you shared with us right before the show. And that is a particular knighted musician, Elton John. And you're a big fan of Elton John, aren't you?
Cassie: I am a big fan, yes. I have seen Elton 21 times in the last 21 years. And actually, to celebrate this last years concert, I have an Elton John tattoo now. And of all my tattoos, it was the one that my mother just went, "Yup, okay. Yeah, I understand that. That's the one that makes sense to me". I've just ... I don't know how the love of the Rocket Man started, but it is deep, and it lives in me.
Adam: Maybe it's because he is an amazing marketer. I mean, in terms of how he's marketed his product. The cleverness of his product and brand Elton, I think, other than Madonna. You know, I put them up there in terms of people and artists who have been able to truly market and brand themselves better than just about anybody else.
Jay: Well, and to still have such an incredible career now.
Adam: Well, yeah.
Jay: 50 years? 40, 50 years after he started?
Jay: I mean, that's no joke. That is not an easy thing to accomplish in a business that's so fickle as the music business. You've got to hurry though, right? Isn't this ... Like, the last tour's coming up, right?
Cassie: The last tour is coming up, which is why we went and saw him this year in February in Vegas because he's not going to be here until late 2019, I think. And by that time he'll be 72, 73. So we thought we'd better just hurry on and go see him.
Jay: There you go. Yeah, just take care of matters. Put it in your own hands, I love it.
Cassie: That's right, that's right. It's worth every penny.
Adam: Well done.
Jay: Cassie, I saw you last time at social media marketing world in San Diego this year. Are you going to be back in 2019?
Cassie: Definitely, definitely. I'm really looking forward to it.
Jay: Excellent, terrific event run by our friend Mike Stelsner. Looking forward to seeing you there. We'll tell you more about social media marketing world here this Fall. Cassie, it's been so great having you on the show. Always good to catch up with you. Congratulations on the new work at the Warehouse Group, and all the stuff you're doing at the Mad Sheep. I'm going to ask you the two questions that we've asked every single guest here on this program dating back, I don't even know, seven years, eight years, a long time. Question one, what one tip would you give somebody who's looking to become a social pro like Cassie [inaudible 00:39:54]?
Cassie: I would say the number one tip, and this is something I repeat all of the time, is remember the human at the other end. Remember the humanity of what you're doing, remember the passion and the daily life, and the stresses, and the joys, and the things that you feel. And remember that somebody on the other end's going to feel that. And play to that, give more then you take.
Jay: Boy that's it. I need a t-shirt of that one as well. That's really good.
Adam: [crosstalk 00:40:22].
Jay: Another t-shirt, that's two t-shirts in the same episode. Cassie last question for you, if you could do a video call with any living person, who would it be? Would it be Elton John? I know you've been on stage with Elton John, right?
Cassie: I've been on stage with Elton, I've met him. So I'd have to probably think of somebody else. And I know that Adam, you challenged me to think of a Kiwi. So for me, if it was a Kiwi, I would actually love to do a video call with our Prime Minister [inaudible 00:40:51]. She is ... I don't know if you know much about her-
Jay: Yeah, first [crosstalk 00:40:55]. First pregnant Prime Minister in a really long time, like ever.
Cassie: Second in the world, first in New Zealand. She is an amazing human being. I've spent some time with her. Last year at the Auckland Pride Parade where I was the chair of the Auckland Pride board. She marched with us, that was the first time ever that an active Prime Minister actually walked an entire parade and stood in solidarity with the rainbow community. I just want to chat with her, she is an amazing woman and I would love to pick her brain now after the birth of her daughter [inaudible 00:41:25]. And just see how she's doing.
Jay: I love it. I think we can make that happen, surely. Surely we can connect the dots on that one. That would be fun.
Adam: Prime Minister of New Zealand, I love it.
Jay: Adam, we need more people from New Zealand on the show, let's work on that.
Adam: I do, I do. We're going to have to shift when we record the show, but I'm willing to do that.
Jay: That's true, yes. And let me just reiterate again, that ti's very early Saturday morning Cassie's time, so thank you so much.
Adam: Thank you Cassie..
Jay: For doing that.
Cassie: No problem.
Jay: That was very kind of you. For being on the show. And I know that everybody's welcome to stay with Cassie when you're over there in New Zealand, you're in Auckland, you just look her up, she'll take care of you.
Cassie: We've got space.
Adam: [crosstalk 00:41:57]
Jay: That's right, the social pros family will be knocking on your door for tours of Auckland. Cassie, thanks so much, please keep us up to date on how things are going. [inaudible 00:42:08] back on the show down the road a little bit and see how things are unfurling there for you at the Warehouse Group.
Cassie: Thank you both very much.
Jay: And ladies and gentlemen, don't forget to go to socialpros.com to get a look at that logo. And [crosstalk 00:42:21]. Maybe we'll drop in a little Elton John video for your enjoyment while your at socialpros.com. And not only can you get this episode, and the transcript of this episode if you missed anything, but also every single other episode in the long history of this show. Every transcript, every audio, every link, everything we mentioned. You could lose yourself for quite a while at socialpros.com. So if you're bored, and you're like, "Hey, I want to binge".
Adam: Binge podcast.
Jay: We've got the binge opportunity for you. Adam and I will be back next week with another spectacular guest like Cassie Roma on the social pros podcast. Until then make sure you're out there doing some of the things that Cassie talked about, make somebody care. That's the least you can do. I'm Jay Bayer from Convince and Convert, he's Adam Brown from Salesforce Marketing Cloud, this has been Social Pros.
Episode 378 - Social Pros Podcast
The Power and Shortcomings of Influencer Marketing at Scale
How opendorse Revolutionized Athlete Marketing in Social Media
How Caesars Uses Social to Surround its Customers
How to Use Big Data and Personalization to Dominate Instagram Commerce
How to Add Value with Every Instagram Post

redpajama_set_name: RedPajamaCommonCrawl


Searching! You can actually search through history in Slack. This might seem like a natural feature, but it was completely missing from HipChat, and you'd have to go to the website and search, and it didn't work very well, as it would be hard to get at the context of any results found.
This entry was posted in Technology and tagged guide, messaging, tools on 12/02/2019 by Svend.
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