text:
Act I, Scene 10 of 2100 CE.
Rolling up the sleeves of his blazer, Beowulf Zahn stepped from the lobby of the Administrative Center and onto the covered portico outside. He paused in the artificial sunlight to let it warm his face. The light was reflected from mirrors mounted around the colony's northern axial end, the end which extended most deeply into the asteroid, and came not from the sun but from a series of powerful, specialized solar simulators. Their light was fed against a ring of mirrors which in turn illuminated and warmed the colony interior, the mirrors moving with the passing of time in order to simulate day, sunset, night, and sunrise.
Down the portico stairs he stepped onto to the plaza below, an old-fashioned municipal staple which had made a comeback among mining colonies. Here the administrative center for the colony and its mining operations faced a Spanish plaza shared by security headquarters on the one hand and the colony's clinic on the other. The plaza itself was dotted with trees, park benches, a café, and the inevitable urban avian, in this case an engineered variant of sparrow introduced to provide 8-Gitano greater environmental aesthetic to the urban and suburban landscape which had found its ecological niche as a sort of dwarf pigeon. The tiny obese birds waddled from his path as he crossed the plaza, waving to Frederica and her friend from the clinic—Dulceza?—waiting on coffee and lunch from the café. They called out to him, as most people on the colony did: Mister Zahn.
At the end of the plaza he paused in another patch of light. The boulevard here ran the length of the colony, from the spaceport at the base of the southern mountain to the nature preserve of the northern mountain. It was on that very northern end that the sunlights were mounted, hidden behind an immobile end cap mounted at the colony's cylindrical axis. Were one to look directly towards the light, the effect would not be the same as looking into true direct sunlight. It would instead appear like the sun were just hidden behind a distant mountain peak—still very much apparent in its perpetual shining radiance, but just out of sight.
On the southern end the opposing mountain was barren of any construction. At its base stood the terminal of the Gitano Spaceport, where passengers and cargo would pass to cars mounted on the colony's exterior and be shuttled to the asteroid's lone spacedock, itself constructed along the colony's southern axis and thus in zero-gravity. From within the colony, there was no visible evidence of the spacedock or any of the operations behind the mountain. At this distance, Zahn could just make out the cave located near the axis which disguised a second entrance to the spacedock. It was high up on the mountain from any direction approached and was surrounded by fencing hidden well among the trees, keeping the illusion real.
If viewed casually—and without awareness of the colony's artificial nature—the internal construction of 8-Gitano gave the impression of living in a mountain valley. There was no evidence of the asteroid surrounding them or the vast emptiness of space beyond.
Zahn had not appreciated the scale of the operations in this part of the solar system. He had started his career among the more recent settlements founded on Mars, some years before war exploded on the red planet. Although in that setting he had served a substantially larger population than the thirteen-hundred of 8-Gitano, on Mars he had been one of hundreds of administrators tasked with one particular role or objective, and they themselves were part of a larger system of individuals serving a total population exceeding some three million. If something went wrong on Mars, as it did at Harbindale, he and his colleagues could call upon the substantial resources of both Mars' surface-based operations and its orbiting support networks.
Out here, there were no such supports, no neighbors to call for assistance or deux ex machina orbiting supervisors. Zahn had been selected to administer 8-Gitano specifically because of his proven skill in managing a complex, multifaceted situation—in his case a crisis—which affected all parts of society, from governance and civic services to the continued working of commercial services and jobs. He had been far from resolving the Medea crisis in Harbindale when the Martial Union took direct control of the settlement, but then he had never been expected to put an end to such a precipitous crisis. The virus had affected one in three exposed to it—you were either genetically predisposed to fight it off, or you were not. Those who were able to fight it off suffered from a form of bronchitis requiring only a few weeks of steroid treatment, with no known cases of recidivism.
Those who could not fight it off simply died. They suffered excruciating deaths as their lungs were ravaged by the virus, expiring just three days following the onset of symptoms.
The administration on Harbindale had at first assumed it was a problem with atmospheric mixtures being fed down to the crater, since the virus presented itself primarily as inflammation in the upper repository system. No one could have imagined it had come through the water supply, syphoned from the presumably pristine meltwaters of the polar ice cap. Its precise nature and provenance were never clearly explained, the authorities opting to evacuate Harbindale wholesale and abandon the settlement pending further investigation. Zahn knew now as he had known then that there was absolutely no incentive for the companies which had sponsored Harbindale to go back. Their other investments on the red planet were paying off and showed no sign of the same problems their little polar experiment had shown. To Zahn's knowledge, no team had ever again visited the abandoned settlement to investigate the virus, and now in place of a settlement there was the Harbindale Exclusion Zone.
The experience and the resulting economic slowdown on Mars had soured him to continuing work on the red planet. An international development seminar he attended with a colleague from Hardindale opened his eyes to advances in settlement operations across deep space. Where for a time it had been more cost-effective to bring asteroids to the major hubs of human activity in Earth and Mars orbits, the growth of settlements further afield had come to change that calculus. The Galilean moons and Titan competed with the likes of Mars and Earth as much for scarce resources, as for the mundane, like ice. It no longer made sense to transport materials to the orbits of these earlier hubs, just to then ship them once again across the gulf of space to market.
An aerial drone buzzed past overhead, on its predetermined route inspecting traffic along the boulevard, as well as the boulevard's structural integrity, itself lying along a subterranean reinforcement beam. Drones, not unlike that one, were what had made the difference, if indirectly. Packs of drones were operated by individual miners within the layers of rock surrounding the colony cylinder, operating along a station-wide wireless network that kept track of both robot and human. At any given moment, Zahn could pull up the exact location of a single dog-sized mining drone or its handler a few yards down the tunnel, controlling anywhere between fifteen to twenty of the drones. The miner's job was mostly redundant, however; the system's creators had long since acknowledged that a single handler could manage a pack of drones numbering in the hundreds. It was the Confederation's perception of economic imbalances on Earth that maintained certain checks on industrial automation. These were in turn written into the agreements governing mining rights, all but requiring the employment of large numbers of individuals to supervise even larger numbers of automated A.I.
These conditions implied a necessary move towards an in situ model of mining, one which provided for a minimum of housing and food for its labor force, but in practice also accounted for the availability of other social and commercial services. Early experiments took a military-style approach of twelve-month deployments at a colony mining operation followed by twelve months of paid leave at residential habitats at Ceres, Pallas, and Juno. For the most remote asteroids where operations are often deemed short term, this model works and continues to work, but on a larger scale it requires a particular type of individual, one whose demands on residential and commercial services extend only to their person—and not members of the families and affiliated communities which had sprung up across the host planetoids.
8-Gitano and its sister colonies were a move to mitigate the situation. Here a cohort of miners, numbering some five hundred, was tasked with the mining of not only 8-Gitano, but the other dozen asteroids of the Gitano mining cluster, an operation expected to take as much as two to three generations. Unlike the deployment model, here after each shift, miners would return to the creature comforts of a rural settlement rather than the cramped confines of mining barracks. Here they could have families, and their families would have education and jobs. It made life in deep space truly bearable, and in turn the communities which served the miners would one day become the basis of multiple such communities in deep space, each supported by their own self-sufficient economies—for while the colony's primary export were the minerals mined for Ceres Materials Company, it was its secondary export, food, which made profits for the colony.
Zahn looked up to the vast swathes of golden and green vegetation growing densely on rolling hillsides some one hundred meters over his head. The engineered environment combined with foodstuffs engineered to thrive in that environment made for an explosively opulent agricultural industry, one which exceeded the colony's needs by a factor of four. What surplus they made were sold at profit on the open market—because everyone needed food. This had been the facet of deep space settlement that had attracted Zahn most when applying to CMC, and it was now also what give him the greatest measure of unease. The economic gray area in which the Gitanolese economy existed had become problematic because of the shifting political situation in space. The Ceres Materials Company was itself a private corporation and therefore not a party to the war, but its existence was precipitated on the understood authority of the Confederation to lease out regions of space across the solar system. In practice CMC policy was to have no trade with the separatist Galilean League, which remained true here on Gitano: no materials mined under the terms of the Confederation's leasing agreement with Ceres Materials Company were traded with separatist states. But the restrictions placed on CMC and the other mining corporations of the Transmartial orbits did not extended to the theoretically independent economies of hamlets like 8-Gitano, giving them theoretical right to trade domestically produced goods and services to whomever they pleased.
And if Ceres took nine percent of the revenue in the form of lease—rental fees—did that not amount to a form of concession?
The way Zahn saw it, the war was as much about the competition over resources as Jovian independence. The fine line corporations like Ceres walked between opposing sides was a recognition of this reality, providing—if indirectly—for the demands placed on the interplanetary marketplace regardless of their origin.
It had not manifested itself in the way some had feared it might. There were no Eurusian merchants or Ganymedean restaurants, no separatist student underground, or pro-separatist demonstrations. Andalus Boulevard remained the main street of a sleepy, rural town whose residents might share separatist sympathies, but were more likely to remain indifferent to the war.
He waved to a passing car—someone he certainly knew but did not immediately recognize—and started after it in the direction of the distant spaceport. He had not gone far when a pair of giggling boys ran out from around a corner and collided with him. With a small yelp, one fell back on the sidewalk, landing squarely on his backside.
"Whoa there," Zahn said, looking down at the two boys. He instantly recognized them as Colonel Santiago's twin grandsons, Jaime and Will. He helped the first back onto his feet. "Didn't anyone ever tell you not to play in the street?"
"Sorry, Mr. Zahn," the second one said.
"Thanks," the first one—he could never tell them apart—said, rubbing his behind. "We were just hurrying home so we wouldn't miss Thomas Drake."
"A show?" Zahn smiled. "I'm surprised your grandfather doesn't have you working…"
The boys exchanged mischievous looks.
"Why do you think we're in such a hurry?" the first said.
"He saw us in there," the other went on, pointing to store down a narrow pedestrian roadway, "but we gave him the slip."
Zahn grinned. He never tired of these two's antics. "Well, I guess I should hold you here until he comes out."
"Well, you could," the first said, shooting a quick glance over his shoulder, "but then he would give you the same lecture he would give us."
"Oh?"
"You know how he is," the other said, rolling his eyes. "When I was your age…"
"You don't say…"
"Besides," the first one continued, spreading his hands before him, palms up, "it wouldn't really be fair, would it? We managed to give him the slip, so we should be able to escape, don't you think? He says that all the time. If you can't manage your own people and they get away with nonsense, you can only blame yourself," he said in a fairly decent imitation of his grandfather.
Zahn looked past the two boys toward the store. Through the windows he could see the older man darting glances between aisles of comic books and toys. It was a wonder he hadn't seen them yet. "Alright," he said with a mock resignation. "I suppose you have me there." He stepped aside and gestured.
The two boys did not hesitate and at once took off at the sort of dead run only twelve-year-olds could manage, hastily calling back over their shoulder, "Thank you, Mr. Zahn!"
A heartbeat later, the gruff visage of Victor Santiago appeared at the window and a moment later burst out from the store. Noticing Zahn starting past, he called after him. "Administrator! Mister Zahn!"
Doing his best to keep a straight face, Zahn turned back to face the older man. "Good afternoon, Colonel. How are you?"
The colony's Chief of Security waved the pleasantries aside on approach. "I'm looking for those good-for-nothing grandsons of mine. Have you seen them?"
Zahn smiled, savoring the moment. "They ran into me a moment ago. They said something about avoiding some work…"
The colonel glowered at his boss. "You let them go?"
Still smiling, Zahn spread his hands in the best imitation of the twins. "What can I say?" he responded with a shrug. He had long since stopped finding those older members of staff, some significantly older, intimidating. "They were in a hurry. Besides, I remember how much I liked my holidays off when I was a kid."
That at least brought a smile to the colonel's face.
"That's because you're still a kid."
Zahn returned the smile. "My point exactly."
The older man shook his head. "You're something else, Mr. Zahn." He took a final glance up and down the street, but seeing no sign of his grandsons sighed in resignation. "I suppose one extra day of rest won't do any harm."
"What sort of work do you have them doing?"
"Livestock, mostly." The retired Dragoon officer clapped his hands together. "There's nothing like some good hard work to turn a boy into a man. It builds character, you get my meaning?"
Zahn had never once stepped foot onto a farm until moving to 8-Gitano, but he nodded all the same—better than suffering an earful from the old man. "I'm heading down to Silver's for lunch," he said, changing the subject. "Care to join me?"
Santiago looked down at his watch. "Sure. Why not. Maybe a bite-to-eat will get my mind off those grandsons of mine."
Zahn shook his head and smiled. As they started walking, he asked, "How often do they work?'
The retired colonel shot Zahn a critical glance. "Why, so you can help them out of work again?"
Zahn laughed. "Just curious."
The old man softened a tad. "Monday through Friday, they're at school until fourteen hundred, but after that I have them until nineteen hundred. That gives them just enough time to get home, eat, do their assignments, and then get to bed by twenty-two hundred. Saturdays, though, follow a totally different POD."
Plan of the Day, Zahn thought. He had heard this—or a variation of this, before.
"—up and working by oh-six hundred," Santiago was saying, "breakfast at oh-nine hundred, and then back to work. Lunch is at twelve hundred hours, and then its work until nineteen hundred."
"Do they get any time to breathe?"
Santiago cocked a silver eyebrow. "If you mean, do they get a break, then yes. A fifteen-minute break every four hours—and that's in addition to thirty minutes for lunch!" he said, adding the last part as if that explained everything.
"And Sundays?"
"You disapprove," the retired colonel stated sourly.
"I'm just curious," Zahn replied in his most innocent tone.
Santiago studied the younger man for a few paces. Another familiar habit of the colonel's, he was sizing his boss up, determining whether he posed some threat. "Sunday is the Holy Sabbath, Mr. Zahn," he said, apparently determining the younger man posed no such threat. "They attend mass at oh-seven hundred and are home by ten hundred hours…to waste the day away. Doing whatever they damn well please." These last few words came with some strain, Zahn noticed with no small amount of amusement. It was clear the concession bothered the older man.
"You disapprove of my ways?"
For being in his late sixties, the old man had quite the appetite for confrontation. "Forgive me, Colonel, I spent most of my life in the city. I was just curious how it all played out."
The old man nodded. "I wouldn't expect a city man to understand."
Zahn bit his tongue against a retort. Maybe the old man was sharper than he looked. Then again, Colonel Santiago was from Earth, so sounding arrogant came naturally…
"I hear the Jennings farm has a skive infestation."
Zahn nodded. "Although it's not quite as bad as Faye made it out to be, we did find a queen."
"How big?"
Zahn furrowed his brow in thought. "Not very large at all. Only a centimeter or two."
"Had she lain her brood?" Skive beetle mating season had only ended recently, and a brood in one farm could easily spread to another.
The administrator shook his head. "We found her so heavily laden that not even the drones could get close enough to nest the eggs." Skive queens were infamous for being overprotective, killing even those skives whose sole purpose was to nest and nurture the young. It wasn't until the fourth week of gestation that the queen grew so exhausted from guarding her brood that the nesting period could begin in earnest. "We burnt her and smoked the colony. By the looks of it, though, it wasn't very big."
"Did you gas them?"
Everyone asked the same bloody question. "No, we're still out. We isolated the area with concrete, though, until the next shipment arrives, or they starve to death."
The colonel frowned, the action forming deep creases across his weathered face. "Wasn't there supposed to be a shipment coming today?"
Zahn sighed. Nodding he said, "It's a Confederal holiday."
"What's that?" Santiago shrieked, one of the few instances the old man in him really came out. "These are Ceres shipments, aren't they?"
Zahn shrugged.
"So the higher-ups at corporate get the day off for this holiday," he said with contempt, "while we're stuck with all the work?"
"It seems that way."
"Bunch of lazy, good-for-nothing spacelings, if you ask me!"
Zahn shot Santiago an angry look.
"What holiday is it anyway?"
The younger man paused a moment, letting the momentary anger pass. He thought back to the notation on his office calendar. "V-A Day."
All at once Santiago's expression softened. "Oh. Well, good! As good a day to have off as any—better than most! It's nice to hear that some people observe Veterans Affairs Days."
Zahn cleared his throat. "I believe it's 'Victory in America' Day."
The colonel's grew sun-beat red. He hesitated a few steps, before starting again, "And what better way to honor our veterans than by commemorating the end of a war? Why, if we spent more time remembering our wars, we would probably have fewer of them! You follow my meaning?"
Zahn had stopped listening. It was always the same thing, a lecture on freedom and liberty and the vices of spacelings, especially those damn Jovians. And so it came as a surprise when Santiago said something else instead.
"You received my report about those two warships we spotted?"
Zahn blinked, thinking back through his inbox. He came to a stop outside the diner and shook his head. "Sorry, Colonel, it's been a long week."
Santiago looked annoyed. "Two warships of Separatist design. They were lingering on the far side of one of the cluster, near 14. They've moved along since."
Zahn sighed. Great…
"I reported it to Ceres—or rather, I was going to," Santiago went on, "except for the fact that the long-range comm operators had Friday off and won't be back until next Friday."
Zahn nodded. The communications people were all specifically subsidized by the Confederation, which meant a holiday like V-A Day might translate to a week's paid vacation for the entire team. They were probably on Juno or Pallas getting drunk.
"Damn nonsense," Santiago said.
"I won't disagree with that." Zahn ran a hand through wavy, unruly hair. "There's not a whole lot we can do."
Santiago nodded. "They may not realize we're here. The way they moved into our space and out, I would hazard a guess that they were shadowing something further off."
The last thing they needed were merchant raiders using the Gitano cluster as a base of operations. "Any idea what it was?"
"This far out, there are only a few options, most of them military."
That made Zahn's stomach turn. He had watched hours of newsfeed footage of the war on Mars and the fleet skirmishes throughout other parts of the Transmartial. The war broke out only a few months after he had taken his place as the colony's chief administrator and so far, they had managed to keep most of its effects at bay. "And no idea where they have gone?"
"They continued deeper in space," Santiago said. "That is about all I can say at this time. Ships of that size are rarely deployed in pairs, and I would expect another two and possibly a cruiser lurking just beyond the fog."
Zahn nodded grimly. It was the one part of the war they had not been able to avoid, though whatever the enemy's entanglement weapon had done, their line with Ceres had remained open. "Well, it's nothing for us to worry about—not for now," Zahn said and opened the door to the diner. He held it open for Santiago. Just keep your eyes peeled."
The older man squinted in the midday light. "I always do, Mister Zahn."
Continues aboard the Leopard.
Nov 30, 2019 Leave a Comment on Zahn2100 CE
Tags 2100 CE, human conflict, space colony
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At noon today, the betting windows open for the second pool of the 2015 Kentucky Derby Future Wager, enabling the hopeful, the strategic, and the confident to place $2 win and exacta bets with an eye on cashing big on the first Saturday in May. The pool closes at 6 pm on Sunday evening.
At the end of the first pool, held the last weekend in November, "all others" or "the field" was the unsurprising favorite at odds of 3-5, with Dortmund topping the individual betting interests at 9-1. $185,492 was bet into the win pool, $49,082 into the exacta pool, which requires bettors to pick the top two finishers in the race.
The pool consists of 24 betting interests: 23 individual horses and "all others," which includes all 3-year-old Thoroughbreds not named as individual betting interests. The individual wagering interests are chosen by a Churchill Downs committee that includes racing secretary Ben Huffman, senior director of communications Darren Rogers, senior racing analyst Jill Byrne, pari-mutuel marketing manager Gary Palmisano, and vice president, racing communications John Asher.
Churchill Downs handicapper Mike Battaglia has tabbed "all others" as the even-money morning line favorite as Pool 2 opens. Among individual betting interests, last year's 2-year-old champion American Pharaoh was made the favorite at 10-1, with Dortmund and Upstart, the latter an impressive winner of the Grade 2 Lambholm South Holy Bull Stakes at Florida's Gulfstream Park on January 24, co-second choices at 12-1.


Honoring the people, places, and culture that make us great!
To connect residents and visitors to Bluffton's rich historical and cultural past.
Celebrate Bluffton, Inc. envisions a vibrant community where people may encounter, explore, and share the past, and apply that understanding to manage future change and development while protecting the town's distinctive heritage.
Continue to research Bluffton, South Carolina's history and make it accessible to the public.
Design and implement a heritage trail in Bluffton that promotes site visitation and strengthens a sense of community.
Design and deliver education programs that engage the community and instill a sense of place that connects one generation to another.
Support the preservation and interpretation of physical and cultural remains of Bluffton's unique heritage that contribute to  community identity and character.
Encourage stewardship of community cultural resources.
As activities and programs are made available, we will announce them through this website and Facebook. Stay tuned!


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Ten years ago, Seth Godin said, "Content marketing is the only marketing left." That may have been wishful thinking a decade ago, but maybe Seth knew what was coming.
My company was also talking about content marketing about 10 years ago — or as we prefer to call it, content-driven marketing — and there were skeptics and people who thought the whole thing was a fad. Obviously, the naysayers were wrong.
Content marketing has become so ubiquitous that some would argue that it is the only marketing today, especially in the B2B space.
As you might expect, this growth means many smart marketers are now focused on landing a position in content marketing, and it has been (mostly) my pleasure to interview hundreds of these eager candidates in my time at Right Source.
In interviewing candidates over the years, I've seen it all: the wastes of my time who clearly didn't read the job description, the mediocre applicants who get the basics but definitely aren't 99th percentile marketers, and the superstars we can't make offers to fast enough.
All of this has taught me that there are five questions whose answers offer just about everything I need to know about a candidate's skills and knowledge.
Check them out below and read how to get started answering them to land yourself in the can't-miss-candidate category.
1. What is your definition of content marketing?
I love this open-ended question, and you can count on savvy interviewers throwing it your way.
There's no single perfect answer to this question, but what I'm looking for is a thoughtful and original reply, built on the back of traditional wisdom. Content marketing is no longer a fancy add-on for companies ahead of the marketing curve. All of this means that your answer can't be one founded on rote memorization. Instead, it needs to be thoughtful and indicate your understanding of the field at large.
The ubiquity of content marketing in today's marketing landscape: content marketing is everywhere, and I want you to demonstrate to me that you know that and tell me why.
Focus on the central tenet of providing value to your audience to serve broader brand and business goals. Whether it's to drive demand gen efforts or to promote thought leadership, you should be ready to position your answers in the context of the world of the company you are interviewing for.
If you can't yet speak to these points fluently, here is some homework for you to read up on before your big interview. Remember: this is to inform your perspective and help you set a foundation on which to build an original answer. It's not your cheat sheet.
2. Why does content marketing matter for companies today?
This question is an evaluation of the depth of your thinking, and also a measure of how plugged in to the industry you are. If your response is something like, "Because MarketingProfs and the Content Marketing Institute say 86% of B2C marketers and 91% of B2B marketers use content marketing," you're cooked. Terrible answer.
See where I am going here? Don't just tell me that content marketing is hot, explain why it's hot, and explain it from a business viewpoint.
As you are reading, think about how you can expand on these ideas to craft an answer that speaks to your specific industry.
Content marketing is effective because it is founded on a mutual value exchange. In this oversaturated digital landscape, you are centering the experience of your potential customers by sharing answers they're looking for in marketing materials that they can use.
Make sure you can speak to the explosive ROI content can provide.
If you're interviewing for a position in the B2B space, make sure you address the ways that the typical buyer journey has changed within the past five years, and the critical role that content marketing now plays in that.
3. Which aspect(s) of content marketing are the most important?
This is another test. Unacceptable answers focus on creation, creation, and then more creation. If you only talk about writing your latest blog post, I am falling asleep — and I know you don't understand the core of what content marketing is about. Regardless of the position you are interviewing for, this answer needs to center around the relationship between the content you create, and the impact it can have on a business' goals and growth.
Less important than your experience creating eBooks, email newsletters, or case studies is a big-picture understanding of what we are here to do.
And this holds true for me even if the position is just to write or create. Content marketers don't have the luxury of just creating content and hoping their artistic vision translates to audiences. You need to demonstrate to me that you know that success requires a multi-faceted approach and critical thinking about the life of this content after it leaves your hands.
Regardless of what type of content marketing role you are applying for, start conceptualizing your answer to this question by centering on strategy: How can you tie content marketing to this company's broader goals and bottom line?
Draw on concepts here that demonstrate your understanding of content marketing as programmatic, multi-channel, and strategic — we are going for big concepts that show me you get this stuff from a 10,000-foot level.
Bring these strategic concepts back to your new role: Are you a content strategist hopeful? Dive into how a strategic plan on the content level, SEO strategy, and target keyword plan is critical to drive content marketing success. Will you be an account manager for an agency? Drill into the importance of creating quality, repurposable content for your clients that drives results, but doesn't require hours of your time and their money ideating.
4. What makes for a remarkable piece of content?
Quality over quantity is the gospel of successful content marketers. From video to social copy, how do you create something that stands out in a sea of mediocre content?
Your answer tells me if you've actually been in the game or not, and at what level.
Begin your answer by demonstrating that you understand the saturation of the digital space when it comes to content. Savvy marketers are well aware of the stiff competition and are still up to the challenge to create content that provides real value for the audience.
Remarkable content centers the audience's experience and engagement preferences by providing them with both content topics and types they find valuable. Regardless of the content type (blog post, video, interactive), it has to be extensively researched and offer an original perspective.
Be sure to nod to a critical point in the process that is often overlooked: research on what other content has been published around a topic.
Consider the value and life of a piece of content after it leaves the hands of the content team. Truly remarkable content not only is original and useful, it has a life beyond one channel, one campaign, or one page hidden deep in a website.
5. Provide an example of a company that is doing content marketing exceptionally well.
Dare I say another deal killer? This is a critical question to prep a money answer to.
I am looking for marketers who want to be at the top of not only their game, but the entire content marketing game. If you are not curious enough to even have explored some of the better examples of content marketing done right, you probably don't care enough.
And while I totally embrace an ego-driven answer like, "I think my current company does it right," that's not enough (also, if they're truly killing it, why are you leaving?). People and companies that want to improve and grow are always looking at examples of who is doing things in a better way.
The beauty of this question (and why you can count on interviewers asking it) is that it demonstrates two things: your understanding of effective content marketing, and your passion for this position.
Being able to give a credible, and specific answer that speaks to strategy will show that you know your stuff, you've done your research, and you're probably a great hire.
Find an example of a company whose content marketing you admire (do they have a cool blog? Make the most jaw-droppingly beautiful infographics you've ever seen?). Then dive deeper into the research.
Sign up for their newsletter. What does their email cadence look like?
Subscribe to their blog. What are they writing about?
Follow them on social media. What kinds of content do they promote and curate?
Check out what other kinds of content they produce and how they promote it.
Think about what makes their content and marketing program unique. What do you like about their content or their use of it? Does it stand out from the competition, or create a particularly engaging experience?
Five questions, five answers, and I pretty much know all that I need to know. Will you get to the next stage of the recruitment funnel? Your answers to these questions may decide your fate.
But if you follow these strategies and demonstrate a holistic understanding of the power of content marketing and the marketing landscape as it exists today, you can expect to see the offers roll in.
If you can answer these five questions with confidence (and you actually did the required reading), Right Source would love to talk to you. Check out our open positions here.
Editor's Note: This post was originally published July 2016 and has been updated for accuracy.


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The Consumer industry is focused on serving the changing consumer, who has rapidly evolving needs, behaviors and preferences for products, services, and experiences. Our Retail & Consumer Products sector is undergoing a transformation fueled by an empowered consumer, technology advancements, market fragmentation and blurring lines across the industry. Organizations are racing to compete for the consumer's attention and win share of wallet, which is creating unique challenges to innovate, modernize technology and transform business models with the winners ultimately seeing this as a consumer-led renaissance.
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Our mandate is to enable our clients' ability to grow, optimize, and fundamentally change the nature of their business and competitive position. We do this via M&A, divestiture, and restructuring services from beginning to end.
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text:
Mark Carley
Mark Carley was consultant editor of the international section of the XpertHR employment reference manual from 2007 to 2012. He is the original and updating author of the Belgium and France chapters, and updating editor of the Ireland chapter. He is a researcher, writer and editor with more than 20 years' experience in European and global employment law and practice. Formerly editor of the European Industrial Relations Observatory, European Industrial Relations Review, European Employment Review and European Works Councils Bulletin, he is currently a freelance consultant and an Associate Fellow at the Industrial Relations Research Unit, University of Warwick.

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Blakemore Freeman Fellowships are awarded to individuals pursuing professional, business, technical or academic career's that involve the regular use of an East or Southeast Asian language. The grants fund an academic year of advanced language Study at the Inter-University Center for Japanese Language Studies in Yokohama. The grants cover tuition and a stipend for related educational expenses, basic living costs and transportation, but do not include dependent expenses.
Superior candidates pursuing careers in fields such as academia, international business, accounting, law, medicine, journalism, STEM (science, technology, engineering, math), architecture, teaching, social or NGO work, and government/public service are encouraged to apply.


text:
Bureau report
Candlelight vigil held for APS victims amid moving scenes
PESHAWAR: The candlelight vigil was arranged on Sunday evening to remember loved ones amidst moving scenes as fifth anniversary of the Army Public School tragedy is being observed today (Monday).
The tragedy on December 16, 2014 had claimed 147 students and staff members of the army school in the heavily fortified and well-protected area of the provincial capital. The parents and relatives of the martyrs gathered at the Shuhada memorial outside the Archives Library to pay tributes to their loved ones.
A huge banner carrying portraits of the martyrs had been hanged outside the Shuhada Hall. Mothers were seen crying while looking at the photos of the young wards, who had been massacred mercilessly in the one of the gravest tragedy that the city has witnessed.
The visitors kept placing flowers and bouquets at the Martyrs' monument. Quran Khawani had also been arranged at the main hall of the Archives Library for the departed souls. Later in the evening a procession was brought out of the library and after marching through the main Sher Shah Suri Road they reached to Peshawar Press Club. The participants of the march were holding candles, banners and placards.
The banners were inscribed with slogans expressing love for the martyrs. Some of the participants were also holding portraits of the martyrs.
Some catchy slogans had also been written on the banners. "We have forgotten the martyrs," read one of the placards. Quran Khawani was also arranged at the homes of the martyrs. The main functions to pay tributes to the martyrs would be held today (Monday) at the APS and historic Islamia College University.
The function at the APS would reportedly be attended by high-ups of the armed forces and top functionaries of the government, while at Islamia College parents of martyrs, faculty members of the university and students and administrative offices would pay homage to the victims of the tragedy.


The rally will need some giddyup to escape gravity's pull, since merely dawdling at these levels will only increase the risk of relapse below a major Hidden Pivot support at 1137.50. The support has been tested twice and done its job, but it seems unlikely to hold if it gets pummeled a third time. Bulls kept the futures out of trouble yesterday nonetheless, energizing a $27 rally that offered subscribers a low-risk opportunity to get long. I'd suggested doing so if 1158.90 was touched, which occurred during the regular session at around noon. Even though we were using an 1195.00 target, I had also warned traders to take a profit at 1171.00, a 'midpoint pivot' associated with the target. This proved to be good advice, since the futures pulled back (so far) by $12 after peaking at 1172.50.
Now bulls will need to forge higher, and soon. An obvious benchmark by which we can judge their success is the 1194.10 target shown (slightly revised from yesterday). But they'll need to do slightly better than that, exceeding the 'external' peak at 1202.80 that I've labeled, in order to take charge. If this has not happened by Thursday night, however, a fall below 1137.50, with the implications noted above, will become an odds-on bet at week's end.
Hedge funds computers have NOW BECOME THE MARKETS. That is the sad truth and based on the inaction and blasé attitude of exchange officials, it is never going to change. Maybe, in a few more years, after the computers have run all of the commercial interests and small specs out of the market, and all that is left is computers trading against other computers, some enterprising group of individuals will construct an exchange in which transparency and actual price discovery once again becomes the main focus of the exchange. Wouldn't that be something?
Not any more – these enormous hedge funds ( way too large) swamp everything in sight whether they are coming into a market or exiting a market. They know nothing of finesse or skill – they simply rapid fire huge blocks of buys or sells into a market, regardless of its size in relation to the number of positions they either have on or wish to add, and obliterate anything that happens to be on the other side. That also includes COMMERCIALS, a growing number of which have had enough of the kind of carnage produced by these mindless machines and their owners and are moving more and more of their business to OTC markets, where they do not have to put up with this sort of thing.
Today an acclaimed money manager told King World News for the second week that we are very close to seeing one of the most dramatic reversals in any market in history in the gold, silver, and oil markets. Stephen Leeb also said that one of these key markets will be a stunning 70 to 90 percent higher in 12 months.
Leeb: "Things are happening right now that no one would have ever believed. For instance, Russia is now going to war with Ukraine — doing whatever they want — and no one is even blinking an eye because everyone knows there is absolutely nothing the West can do to stop Russia….
"Also, and this is very interesting, Eric, Hungary is led by a man who really believes the West is bankrupt. And if you look at the Hungarian economy it is certainly outperforming the Germany economy, which is the best performing economy in Europe right now. And Hugary's leader really believes that the way to the future is going to be through economies like China, Russia, and Singapore. These are economies in the East, not the West. As I said, he thinks the West is simply bankrupt.
another death on his hands… these guys destroy millions bombs missiles. I am sure one more death by an drunk auto accident no matter how painful is never a second of concern for the big boys.. presidents policy's destroy the lives of many.. Keynesian economics is the source or war, starvation, poverty .. early death..
An illegal immigrant driving drunk and without a license crashed through a fence Sunday, hitting and killing a 3-year-old girl as she was waiting in line for ice cream in Porterville, California.
Adolf Balbuena, 18, mowed down the toddler, Angeles Moreno, as she and several others, including an 8-year-old boy, were waiting line at an ice cream truck.
After hitting Moreno, Balbuena backed up and drove away. He was arrested at his home around an hour later,the Fresno Bee reported.
Initial reports did not state Balbuena's immigration status, but KMPH reported on Tuesday that he is an illegal immigrant from Mexico. Though the local district attorney is handling the case, U.S. Citizenship and Immigration Services will ultimately decide whether he will be tried in the U.S. or deported back to Mexico, the TV station reported.
Both the Fresno Bee and KMPH noted this was the third hit-and-run to have occurred in the San Joaquin Valley in the past few months.
The Obama administration has cut back on enforcing immigration laws against illegal immigrants with DUIs on their record.
Wolfgang Halbig is the man. I have no idea what really went down in Sandy Hook but I think Wolfgang has a good grip on things and to him nothing smells right.
The question always becomes, what/why are they hiding information and threatening a former cop and educator? Why deny him information? Nothing has been hidden in Columbine – he was there. Nothing has been hidden in Seattle.
But this thing in Sandy Hook was a big, well controlled story, then disappeared. Why?
The MSM is totally controlled and and a willing accomplice to every major event – taking the gov't information and running with it without so much as a peep or a questioning of facts.
It's funny, around the world and especially in Europe they laugh at us. They laugh because they believe we are the most propagandized nation in the world. The sheep here in the US will believe anything. They are right.
I'm a Vet… but I still had to work for my meals today. I'm prouder to say that I've never taken a government paycheck EXCEPT those horrid years in the Army. Been a private-sector producer/earner (and tax mule) ever since.
Ever hear of the saying that: Hell Hath no fury like a women scorned? How could you possibly shut them up? So, the funeral director comes home and tells his wife that Sandy is all a scam. Later she finds out that he is playing around with her best girlfriend. Want to try shutting her up? Or the local police Sargent or the county police or the State Police…so many wives and their friends, sisters and relatives in so many states.
Not here, off goldtent by FGC and Admin at the time it happened in December 2012 I think.
I cut the sod out by hand and am prepping the soil. Will get a load of topsoil and compost in the spring.
Mrs Winedoc wants to try some veggies next year, if the deer and other critters don't eat everything ……..
here is a little start for anyone interested. start at 1:07 hour.
way too many questions are left to spin in the breeze. a little research will show this was not what it was said to be. many "sealed" and "secret" files and alike. simply something stinks with this whole sandy hook 'official' position…..not unlike building 7 and the "official" position of the wtc demolition.
now you need to start on the rock garden concept….have a good evening!
My daughter and I went to the cottage on Remembrance Day. We observed our Veterans at the cenotaph. Then on to the sea shore on a warm sunny day. She was studying for exams and I tried to till a new garden area until I ran into a 200 lb rock.
This is the kind of action we see day in day out on the PM stockcloses.
silverngold — kicked off the tent?
ps: I sure share your sentiments on this goober though.
edit ps: this is off the fbi website for conn.
Hi Ment 17… I have followed Rick's pivot system for years and for short term trading his TA it is quite good…. That said, I think you must have mis-interpreted that gold seek article…. His numbers are very specific… $1171.00 is a midpoint pivot… if gold trades over it… which it did 1173. then the next target price is $1195.20 comes into play…. If gold failed to reach this mid point… then it would tank to the next level $1137.5… His trends are based upon whether these pivot points are reached or not… Surprisingly… as manipulated as gold is… his pivot points are for the most part pretty accurate for short term price targets..
My "hope" b/c that's all I have… lol… is the next 1195.2 gets taken out.. then.. I believe we will be in a trend change… again… after 3+ years.. time is running out..
That site is a satire site. Nonetheless, way too many questions to believe this happened the way it was told. Had a Facebook friend who posted this. One of "his friends" said he "knew someone" who saw everything at the school( doubt if he or she saw anything or that anyone was allowed to view anything). So they said. I kindly asked this person if anyone they actually knew actually saw any bodies and if the families of these victims still lived there? There was no response from this query. The question of whether these families with so called slain kids still live there would be a good thing to find out. I still say the whole operation smells of false flag no matter what anyone says.


text:
At Richard & Cosmo Wise's Shop
Cosmo Wise, proud of his collection of darned nineteenth century farmer' socks
If you cannot get excited by the new styles in the stores this season, you might prefer to go along to Richard & Cosmo Wise's shop at 68a Cheshire St where all the clothes are between seventy and one hundred and thirty years old. These are the raiment that your great-grandparents got dragged through a hedge backwards in and yet, miraculously, survived – through endless ingenious patching and artful darning – to fall into the hands of this father and son team who cherish these magnificently damaged old togs. Searching rural France and Japan, Cosmo & Richard have amassed an extraordinarily charismatic trove of glad rags and work clothes that have inspired them to pursue a tender aesthetic of loving repair, renewing these garments and giving them a fresh life, in which their histories and idiosyncrasies can be appreciated by aficionados.
"I learnt a huge amount from those anonymous people," Cosmo admitted to me, producing a lovingly patched-up coat from a rail and stroking it,"I feel I have a symbiotic relationship with the seamstresses of a hundred years ago. They each had their own styles of darning and repair. More than utilitarian, there's a real sensibility present."
The garment in question appeared to be half-and-half, two different jackets joined laterally to create a new coat in which Cosmo's repairs were indistinguishable from those done generations ago, and lined with vintage quilted French and Japanese fabric. This eye-catching collage of textiles was also undeniably contemporary in appearance, sewn together with superlative skill and possessing a certain charisma no mass-produced item could ever match. Cosmo is keen to emphasise that his interventions are always based upon precedents, such as – in this case – the half-and-half shirts of seventy years ago with extended tails in contrasting fabric to be worn over trousers like smocks.
For just a couple of weeks, until 20th November, you can try some of these fascinating clothes for yourself in an enchanted space full of Richard & Cosmo's glorious paraphernalia. "It's a place where people can come to find out what we are about – where everyone's always welcome to come round for drink," Cosmo declared to me with reckless abandon, both supremely excited about the new venture and lacking two nights' sleep.
In the shop you will find fine specimens of their discoveries – examples that have been sympathetically renovated alongside clothes which have been newly-made from patterns based upon old designs using pre-war fabrics, sold under their own label, "De Rien." "We live with this stuff," Cosmo confessed, gesturing affectionately to the rails of the most characterful old clothes I ever saw,"this shop is a more ordered version of our home. Here you will find a lot of indigo, old French hunting gear, and plenty of exceedingly patched up workwear with a lot of life to it."
In an age of mediocre disposable High St fashion, Richard & Cosmo are visionaries who recognise the rich poetry in patched-up old garb, respecting the tale these rags tell of the time when almost all had well-made clothes. By appreciating the dignity and restraint in modest garments tailored for working people, they honour the lives of those who for whom it was the custom to wear their clothes out, rather than simply dispensing with last year's fashions.
Each item of clothing in Richard & Cosmo's shop has a story, and every one speaks of a different life and another world.
Dating from 1879, this tricolore fireman's uniform was created to celebrate the centenary of the French Revolution. Designed for a pageant or parade, it is a homemade garment of the finest glazed linen. At this time, the French often sewed tricolore ribbons inside the inner pockets of frock coats to remind them of their country's liberty.
Dating from the late thirties or early forties, this cotton flannel shirt – where the bottom is lengthened by the addition of a contrasting fabric – represents a classic example of a certain style of repair where an aesthetic choice is apparent which transcends mere utility.
This chambray shirt from the same period has been extended with the addition of two layers of fabric, a flannel and a poplin – the stripes on the extension have even been aligned with those on the original shirt. This garment is also notable for the fine darning which complements the white stitching upon the seams.
A moleskin cycling jacket from the nineteen thirties in an attractively faded ochre, with extended sleeves and a high waist to suit the posture of a rider.
Manufactured of heavy duty cotton which is brushed on one side, this grey patched jacket dates from the nineteen forties and sports some attractive contrasted patching including a waist band that resembles a built-in cummerbund.
The survival of woollens is rare and this plaid specimen with a zip-up collar dates from the early forties.
This child's sweater with a characteristic 'gate' motif is also from the nineteen forties and displays some spectacularly intricate darning, especially in the armpits.
An early twentieth century apron, from the period 1915 to 1930.
Garment photographs copyright © Sofiane Boukhari
The shop was styled by Marisa de la Lopez
Richard & Cosmo Wise, Rag Dealers
Richard & Cosmo Wise's Collection
At 68a Cheshire St daily from 11am to 7pm, seven days a week, until November 20th.
Herry Lawford permalink
Absolutely marvellous!
Ros permalink
And how!
Jackie Sopp permalink
Really interesting to see how 'make do and mend' was a regular and common occurrence.
I once had a blouse Mother made from the tails of my Father's shirts, (in the 1950s,) and my Grandmother's darning was a work of art in itself…..now we simply throw it all away and buy new!
Rowena Macdonald permalink
This guy is so stylish. Can't wait to check out his shop, though I'm not sure I will be able to carry off the ragamuffin look as well, but I love their aesthetic. My grandma used to darn and patch things beautifully – she was an excellent seamstress and knitter and taught me a lot – but all these skills are just disappearing, although I have noticed it now seems all the rage to do courses in sewing and handicrafts. There's nothing like learning it at a young age from your family though.
Lynn Hardaker permalink
Wonderful. Wish I could get over to London just to stand in that shop for a bit.
Scott Phillips permalink
What fascinating people and places you unearth. I visit and enjoy yuor blog frequently. I was at the Landmark Trust site the other day, checking for accomodations in London, and they had some in Spitalfields. I know where we're staying on our next visit, and will use your blog as a guide.
liz coleman-link permalink
I love reading about this Father & Son love of textiles, and would love to get to London to see the shop!
andrea permalink
I found myself wondering what it smells like in there. I imagine a combination of mothballs and incense.
Tony Daly permalink
Oh man,that shop is so cool !!
Peaches permalink
My dad reckons this is the best London vintage clothing shop since "Granny Takes A Trip" back the sixties,and he's right.
Margaret permalink
I thought I was one of the last generation taught to ´make do and mend´ (I'm in my 60′s). I remember being taught to darn socks, and to ´sides-to-middle´sheets. Clearly the skill is alive and well, and so much more creative now. Hats off to Richard and Cosmo Wise!
Maria permalink
I went to portobello market this morning looking for you, but the women from 282 shop said that you are in just on friday. What a shame! I really love your stuff! Im looking for a fisherman Japanese workwear and the last time i saw you you had it. Do you still have?
I hope you see this text!
My number is : 07450265694


text:
New studies give insight into how Alzheimer's spreads
Arlene Stacey | February 9th, 2012
Two new studies on mice have shown evidence that Alzheimer's spreads from brain cell to brain cell like a virus, indicating the importance of early detection and treatment. But what is being spread is not a virus or bacteria, but a protein called tau. It is suspected that other brain diseases like Parkinson's may spread the same way.
It has long been known that dying tau filled cells first appear in the small area of the brain that creates and stores memories. It then moves outward to the areas that deal with reasoning and remembering.
The studies, done independently by researchers at Harvard and Columbia University, used genetically modified mice that could make abnormal human tau proteins where the cells first start dying — the entorhinal cortex. As expected, tau showed up there and entorhinal cortex cells started dying.
Over the course of the two year study, cell destruction spread to other cells that could not make human tau — the only way they could get it was through transmission from cell to cell.
"This is a phenomenon that is increasingly recognized and potentially very important. If we understood this process, we could potentially arrest progression at an early stage," said Dr. Samuel Gandy, of the Mount Sinai Alzheimer's Disease Research Center in New York.
Researchers expect that, although the studies were done on mice, the same phenomenon happens in humans since the mice had a human tau gene and the cell death occurrence matched what is seen in Alzheimer's patients.
Karen Duff and Dr. Scott Small of Columbia University Medical Center in New York worked on the study. "Everyone talks about Alzheimer's 'spreading', but there really has not been a standard theory. In the past, we have asked many of our colleagues in the field of Alzheimer's research what they mean when they say 'spread'. Most think that the disease just pops up in different areas of the brain over time, not that the disease actively jumps from one area to the next. Our findings show for the first time that the latter might be true," they told Reuters.
The mice also provide a tool to test ways to block tau's spread, which could potentially bring Alzheimer's to a halt.
"First, it would suggest that imaging tools that can detect entorhinal cortex dysfunction will be particularly helpful in diagnosing the earliest stages of the disease. More importantly, it might suggest ways of improving treatment. The implication of our study is that if it were possible to 'treat' Alzheimer's when it was first detected in the entorhinal cortex, this would prevent spread," said Duff and Small.
Current treatment focuses on amyloid, the protein that causes plaque to form in the brain. The scanners used can identify amyloid deposits, but not tau. Most late stage Alzheimer's drugs target amyloid, which silently accumulates for 15 to 20 years before signs of the disease appear.
"Tau pathology might appear later in the disease but it is much more closely linked than amyloid to the time when people become demented, so intervening in tauopathy progression may be the better way to prevent or slow down dementia," they noted. "For drug therapies, it is likely that targeting both amyloid and tau at the same time will be best."
Sources: New York Times, Reuters
Photo ©iStockphoto.com/ travellinglight
Facing up to Alzheimer's
Top 10 myths about Alzheimer's disease
10 warning signs of Alzheimer's
Reduce your risk for Alzheimer's disease
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text:
Q: Making a server with multiple instances a member of two effectively independent clusters We're in the early stages of planning a new database environment for our ERP and CRM applications (third-party). The goal is to use Always On Availability Groups for HA, rolling patches, read-only secondaries, etc. We want to use automatic failover, without the client application needing to be aware of the HA.
We've got one physical server that is quite massively specced. It's going to be running two instances of SQL Server: one for the ERP application that requires SQL Server 2016, and one for the CRM application that is better suited by 2017 (and this also allows us to give sysadmin rights to the CRM application vendor's support without affecting the ERP application).
We also have a pretty mature ESX infrastructure, and want to use some VMs as failover nodes. These won't be as decadently built as the primary server, but we will ensure acceptable performance for short outages or maintenance windows on the primary server.
My initial thought was to have two failover VMs: one for the ERP instance and one for CRM. It doesn't appear that a single server can be a member of multiple Windows failover clusters, i.e. I can't make an ERP cluster with the ERP VM and the physical server, plus a CRM cluster with the CRM VM and the same physical server.
If I were to instead build a three-node cluster, and control which nodes each instance can run on, would I be inviting any unpleasant side effects? My main fear is that quorum voting could get a bit weird if we start adding more database servers to the cluster, and we could have an instance go down unexpectedly even if all the nodes that can host that instance are still up. Is that even a risk, and are there reasonable ways to mitigate it? Are there enough possible complications that I should use a single, beefier VM that can handle both instances?
tl;dr:
Would I be shooting myself in the foot by building a three-node cluster where instance 1 can only run on servers A and B, and instance 2 can only run on servers A and C? Should I just build a two-node cluster (plus quorum member) and make sure server B can handle both SQL Server instances?

A: I cannot see any reasons as to why you would have any issues. Just be sure to add a file share or disk witness to the cluster, as that will ensure there is no "weirdness" in the quorum. As long as you set the AG's up correctly, I cannot see any reasons not to use your suggested approach.
The only negative i can think of, is that it will be an additional environment to manage and maintain, but you are already doing that having 2 instances on your primary. Will you be using the VM's for the Read-Only connections?

A: Given that you are

planning a new database environment for our ERP and CRM applications

and

also have a pretty mature ESX infrastructure

This:

running two instances of SQL Server:

Is not really a good idea.  Sharing a Windows VM and a larger cluster creates unneeded complexity and risk, with basically nothing useful in exchange.
Just create seperate VMs for each of the two instances, and run them on the same ESX host if you want.
For each one you can add a secondary VM with an AG replica for HA.

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