Ana Gotter is a freelance writer and blogger. She specializes in writing articles about SEO, online marketing, and social media marketing, and is a writer for social media marketing expert Ryan Shaw. She also provides ghostwriting, ebook writing, copywriting, and editing services. Ana can be contacted on Odesk.com.
Part of running a successful campaign is being able to increase click-through rates on Facebook Ads. This means that users are engaging with your ad, clicking away to a potential landing page (or wherever else your ad sends them), and are much more likely to convert.
Unfortunately, it can often be difficult to achieve high click-through rates on Facebook, but with these 6 easy tricks, you an increase click-through rates on Facebook Ads with some tweaking to your current campaigns or as soon as you start on your next one.
This is one of the most important and effective ways that you will increase click-through rates on Facebook Ads. If you offer holds true value in your ad, you're going to see a heck of a lot more clicks. It sounds obvious, but it's still something a lot of marketers don't do.
When a user first sees your ad, whether they realize it or not, their instinctual, unconscious thought is What's in it for me. If there isn't an obvious answer to this question, even if they don't realize they're thinking it, they won't click on your ad.
You can offer value in a lot of ways, and one of the most common ones is by highlighting special features that come with your ad and product. A lot of times this can mean a sale. A sale is fantastic because it offers value while creating a sense of urgency, especially if you've got "two days left!" tacked on in the copy somewhere.
This ad creates value by offering free items in addition to free shipping. It creates urgency by telling you they're only offering this for a limited time.
That bit of urgency creates extra value in that your offer only stands for a certain amount of time. And that increases click-through rates.
The image is what will initially capture the user's attention and get them to read the text (and your offer). Because of this, the image you choose for your ad matters a great deal. To see our blog post on how to create or choose eye-catching images for Facebook Ads, click here. This post gives a great deal of insight on different types of images that work best for Facebook Ads.
While some advertisers go for the image that jumps out at users (and depending on your target audience, that may be the way to go), some marketers have found that choosing images that blend in with the rest of Facebook had higher conversions and click through rates.In this case, you'll have to test out a few images for yourself to see what converts best and increases click-through rates the most with your specific audience.
If there's too much text, it's too much work for most users, and they'll scroll away instead of clicking.
You've got the call to action– Shop Boots– and can immediately see the benefits of a sale and free shipping, all in one quick glance.
As always, it's crucial to make sure that your call to action is prevalent, and that you're the text matches your offer, image, and landing page.
This one is pretty self-explanatory. If you want people to click on your ads, you need to be showing your ad to the right people. If you get your content in front of the right target audience, you'll be a lot more likely to see higher click-through rates.
To learn more about targeting on Facebook Ads, click here.
When you split test your ads, you have a good chance of increasing click-through rates just by seeing what works best. Even changing one aspect at a time—whether it's the image, the offer, the text, the placement, or the targeting—can help you determine what your audience best responds to, and even who they are.
Split testing is so important, and should never be ignored, no matter how high your current click-through rates are or how much profit you're bringing in.
This ad has a different picture and copy than the ad below.
Part of the reason split testing is so important is because even with a great campaign, you will, inevitably, need to change it up.
Even if you have a really successful campaign, you still want to change things up every now and then. It keeps things exciting and fresh, and having new campaigns that users haven't seen before is important to keeping click-through rates high and even increasing them.
One of the easiest ways you can do this is just by changing the image—the image, again, is what initially catches a user's attention, so if they've seen the same ad before again and again, it may have lost it's allure. To increase click-through rates and get them to click, you need something new.
To monitor how many times people are seeing your ad, you can check the frequency score for each ad campaign. This tells you how many times the same users are seeing the same ad. The higher it gets, the less likely they are to click, decreasing your click-through rates. If you start having a high frequency, it's time change or end that particular campaign.
If you've found your target audience, there's no reason to change it (aside from some split testing).
New offers can also send click-through rates skyrocketing. Instead of a percentage off a certain product, you could offer a site-wide sale, new items, or "buy one get one half off." Even if it's really not all that different, changing it slightly can push users over the edge to click—and to purchase.
What do you do to help your click-through rates stay high? Which of these tricks do you think will help you the most? Share your knowledge and experience in the comments below!
To see more about how to increase conversions on your landing pages once you get those clicks, click here.
It's no secret that having fake fans on Facebook is bad for a lot of reasons, and that Facebook is penalizing and targeting fake likes.
Unfortunately, not everyone knew that fake fans could hurt their Page when they first signed up and purchased the now-notorious fake likes. Some think that it's a legitimate marketing strategy, and others think it's worth the risk.
The good news is that if you've purchased fake fans and fake likes on Facebook, it's not all over for you and your Page. It is possible to remove them. It can be kind of a pain, but you can do it.
If you have fake fans and likes on your Facebook Page (and it's possible to have them even if you didn't purchase them), then you'll want to remove them immediately.
Fake likes (and the "fans" behind them) on Facebook are tempting. I completely understand the allure—you spend $100, you get 10,000 likes, and your Page looks popular and exciting.
Unfortunately, this is hardly the reality of the situation. While you will see a big increase in the number of your fans, fake likes have a hugely detrimental effect overall.
Facebook uses an algorithm called EdgeRank to prioritize different Pages' reach in users' Newsfeeds. As we all know, organic reach is declining, and most users only see a small amount of what Pages post on their own timelines.
Part of how EdgeRank determines your priority and how much your posts get seen is by engagement, which is actually weighed pretty heavily. What this means is that if you have a large number of fans (say, perhaps due to fake likes) but relatively low engagement, your reach is going to decline even further, keeping your real fans from seeing the content you post—content they actually want to see.
One thing to always remember is that fake fans will almost never give you any kind of engagement. Most fake likes are just that—entirely fake, and are profiles created just to go through and like Pages, all available for purchasing.
One thing to take note of: just because you haven't purchased fake likes and fake fans doesn't mean that your Page doesn't have any. Some of the more "high-quality" sites that sell fake likes will also like other Pages to help bolster up the profile to make it seem more real. Ultimately, with these profiles being fake, there's no hiding it. Keeping an eye out for any profiles that flag your interest on your Page can help you detect them if they're there.
Particularly if you have a lot of fans but really low engagement and you know you have fake fans, you want to find them and remove them immediately. It does take some work, but in the long run, it's exponentially worth it.
1. Find Them: It makes sense that this is the first step in deleting fake likes. You have to find them in order to remove fake fans.
In order to see a full list of your fans, you'll start at your Page. On the right hand side, you'll see a tool bar that says "This Week" and displays the number of new likes you've gotten, the post reach, and videos watched. This will help you quite literally find them on our friends list.
They have an extremely long list of likes—and we're often talking thousands of likes. Sometimes they make sense (someone interested in football and Peyton Manning, for example) and sometimes they don't (someone who has Pages likes for hunting next to eating vegan).
Their personal information seems off. Has someone liked your Page who is not anywhere near your audience? Does the information you can see on their Page seem a little fishy?
The "fan" is from a country where fake likes commonly hail from. While there are thousands and thousands of legitimate users coming from these countries, most fake likes tend to come from Brazil, Chile, India, Indonesia, Bangladesh, and the Philippines.
Because most fake likes tend to come from the countries listed above, in order to start flagging fake likes quickly, you can search your fans with geography targeting (using Facebook's Graph search) to see if you have any likes from them quickly.
2. Report Them: Once you've found them, you want to report them. This is really more recommended than an actual step. It helps Facebook to flag down fake accounts and get rid of them, and in the long run it can help other marketers, too (especially the ones who never paid for the fake likes and ended up getting them and then getting affected by them in collateral damage).
When you're looking at their profile, if you scroll over to the right side of the cover photo, you'll see an option for a drop down menu. Here you can report or block the user. If you can tell it's a fake profile, hit report, and proceed to the next step.
3. Remove/Block Them: You've reported them, and now it's time to get them off your Page.
Go back to their listing as a fan on your Page, and choose remove. This takes them off the list of your fans. By going back to the list, you're making sure that you're removing them from your Page, and not blocking them from the standpoint of your personal profile.
This is often effective enough to get rid of fake likes and fake fans; since they're fake, they often won't notice you've deleted them and won't be back. If you'd rather be safe than sorry, however, you can see how to block or ban them completely here.
If you have fake fans on Facebook, it's definitely time to remove them if you haven't already. If you don't, you risk decreasing your reach further and having a lower priority given by Facebook.
Even if it means you're losing out on fake fans you purchased, it's a larger investment to remove them before it backfires on you. Facebook is removing fake likes on their own—it's best to get rid of them yourself so you don't get penalized if you're losing them either way.
Don't forget, fake fans and fake likes can still affect you directly even if you haven't purchased any. It never hurts to check your Page's list for them every so often.
Have you ever purchased fake fans on Facebook? Have you made sure to remove fake fans from your Page? Let us know what you think.
For more information about why fake likes are far from ideal here and more about how Facebook is killing the likes on their own here.
Tired of annoying, unwanted notifications on Facebook constantly popping up? Whether it's from that group from college you don't follow anymore or a status you regret commenting on, a lot of times we end up getting pinged with notifications about things we don't really care to be notified for. Especially with how much time and effort we put into social media, this gets old really fast.
Fortunately, it's a lot easier than you think to get rid of unwanted notifications on Facebook—it just takes a few clicks, and there's a few ways of going about it, depending on what you want to filter out. They're also flexible, so you can go back and change your mind to enable the notifications at any time if you want.
Ready to never be annoyed with unwanted Facebook notifications ever again? Let's get started.
This one is something that, for a while, drove me a little crazy. I joined a few professional groups on Facebook to help me network and learn. I was really excited about this, and more than happy to see the content in my Newsfeeds. I was less than happy to get a notification (and an e-mail) every time someone posted in the group.
It's easy to disable these notifications, and there's two ways to do it.
The first method to go about disabling these notifications is the same way you can disable all types of notifications (events, game invitations, etc)—you wait for a notification from the group to pop up.
When you're viewing the notification, if you hover over it, you'll see an "X" and a small dot. If you click on the dot, it will just mark the notification as read. If you click on the X, you'll get the option to disable notifications or to see fewer notifications from that group (and only that group, not all groups).
The second way to disable unwanted group notifications is to go to the actual group. At the top of the page, on the right hand side of the cover photo, you'll see some options where you'll notice that you've "joined" the group, and you'll see a clickable button for notifications.
If you click on it, you'll see that you can choose what notifications you want to get from this group. You can choose to get notifications for all posts, the highlights (most popular/important), just posts from your friends, or no posts at all.
How many invitations have you gotten this week to play Candy Crush? Remember the good ole' days of Farmville? Yep. You and me both.
The best way to turn off these notifications is to wait to get invited, get the notification, and click the reliable "x" that keeps you from being invited again.
As for really annoying app invites, if you want to get rid of them entirely (and not just get rid of the notifications) you can block out entire apps.
To do this, you'll go to "blocking" under the settings page. You can scroll down to "block apps" and block whatever apps you never want to be invited to participate in again.
Not only do we get hit constantly with unwanted Facebook notifications, we get hit with the unwanted notifications through our e-mail addresses, too.
To disable e-mail notifications, you'll have to go to the drop down menu in the top right hand corner and go to your settings.
You'll see an option for e-mail notifications. Click on it.
You can then choose to disable or enable whatever e-mail notifications you'd like.
There are some really big events that we see happen on Facebook all the time—people graduate, get new jobs, get engaged and married, have a child (or adopt an insanely cute puppy), or even just post a really crazy picture. You comment on this picture, followed by all of that person's two thousand friends. You get notifications each time someone comments, and you kind of regret commenting in the first place.
Sound familiar? Yep. We've all been there.
Fortunately, it's really easy to turn off notifications for a status you commented on.
When you get a notification for the status, hover over that always-reliable "x" and choose the option to turn off notifications for that status.
Now that Facebook and Facebook Messenger are two apps on most people's phones, it's important to know how to disable mobile notifications for each if you decide you don't want your phone to light up every time someone sends you a message or likes your status.
While this partially depends on the type of phone and device you have, it's easy to do no matter what.
For disabling notifications on Androids, apple devices, and windows devices, click here.
Easier than you thought, right? It sounds silly, but making sure you're only getting the notifications you want can be important and time-saving, and it really matters when you're doing business on Facebook, too.
Do you have any notifications disabled on Facebook? Do you get notifications on your mobile devices? Leave a comment and let us know!
In theory, blogging doesn't sound that hard. You start up a site, pick a layout, write some content, and hit the post button. For casual bloggers, that's all it takes—you've got a site up and running in no time at all.
Actually getting and maintaining traffic is another matter entirely. You have to understand how to bring in traffic, where it's coming from, how to appear in the search engines, and how to make sure your site's appearance, functionality, and content is the very best it can be. That's where it starts getting complicated.
Fortunately, there are a lot of great tools out there available to bloggers. Some are free, and some are not. Either way, if they're on our list of the 6 blogging tools all bloggers need to use, they're worth the investment.
If you're serious about blogging—especially if you want your blog to gain a lot of traffic, help your business, or make you money—these are all tools you need to have and know how to use.
I know, I know. How many times now, in how many posts, have I talked about Google Analytics? A lot. But it's for good reason.
No matter what platform you're on, Google Analytics is one of the—if not the very most—important tool that you could be using.
Google Analytics tells you exactly how your site is performing. It tells you how much traffic you're getting, where it's coming from, how long users are staying, and what pages they visit.
You can use this information to evaluate what's working and what isn't, and then to come up with a plan to increase traffic, pages visited, and the amount of time spent on your site.
Best news! It's free and easy to set up on your site. And so, so valuable.
There's a lot of great blogging sites out there, but WordPress takes the cake. Like Google Analytics, it makes your job easier, more effective, and it's free to get started on (though there are paid options with WordPress).
WordPress is a Content Management System (essentially this just means how you publish your blog posts), and it's got great support, is easy to customize, and easy to navigate. It's also extremely easy to optimize, which for a busy site (which yours may not be at first, but may become) is extremely important.
WordPress has an interface that's easy to navigate and use.
As far as CMS platforms go, WordPress also comes with what seems like an endless number of plugins available to help you achieve your blogging goals. We talk about one a little further down.
It's frustrating to go to a site that always seems to be down, especially when you're trying to get business taken care of. You don't want that site to be your site, particularly if you're trying to run a business from it (or it is your business).
Pingdom lets you know if your site is down, and for how long. This way you don't lose customers without even knowing there was a problem. More than that, you'll be able to see if there is a recurring problem either with your site, or perhaps with the host of your site. No matter where the problem is coming from, Pingdom will help let you know if you have one, before you start losing customers and visitors for good because of it.
Pingdom can detect even relatively minor server flakiness and shakiness, and it's because of that we recommend it above all the other server monitoring tools.
WordPress SEO is an amazing plugin that we've been using for months—and a lot of the other big name sites and blogs are using it, too. This plugin breaks down each page individually, letting you know the strong and weak points that contribute or take away from the page's SEO influence.
This plugin has helped us a great deal with our SEO practices.
SEO is crucial to getting your site ranking on search engines—if you don't rank, users can't click because they can't find you. SEO is crucial to expansion (even if not right away). SEO can also be incredible complicated, and using this plugin will help you to monitor what you're doing right and wrong. Overtime, this will make a huge difference when it comes to helping you show up in search engines. And we all know that's a really big deal.
MailChimp is one of the most frequently used e-mail applications, and for good reason. Not only is it affordable, it's easy to alter customizable sign-up sheets and templates, and just as easy to embed them on your websites or Facebook Page.
MailChimp has great features like pre-made and easy-to-customize templates, subscriber profiles, automation, and some great analytics. All of these features are unbelievably useful.
Having an e-mail subscription sign up is so important to long-term success. It helps you remind users that you're there. Whether you use this information just to let them know about new posts, or to push them along in the buying cycle, getting their contact information and using it will help expand your blog and your business.
Added bonus: MailChimp's low cost and easy-to-use interface, like WordPress, makes it ideal for both beginners and professionals alike.
Sites with free stock photos. While many bloggers are able to take their own stunning, beautiful, artful pictures, many—definitely including myself—are not able to do so. For those of us who don't excel in photography, photo editing, and/or graphic design, we have two choices: we can either have a mediocre-looking blog that screams amateur hour (even if the rest of it is really great) or we can use stock photos.
The problem with stock photos: they're often really, really expensive. If you google "free stock photos," the first ten sites that come up are not actually free. Fortunately, there are great sites out there with beautiful high resolution, high quality stock photos—all for free.
To see more about our recommendations for free stock photos, you can see our entire blog post on the subject here.
What blogging tools do you use to help your blog find success? Do you use something not on our list? Leave a comment and let us know!
To see more about our blog and our content marketing strategy, you can see posts about how we do it here and here.
Content marketing is no get rich quick scheme. It takes a lot of consistent work over a very long period of time to see real results. It is because of this that a lot of sites end up giving up—it can take at least a year to see any real headway, sometimes longer to make significant strides. It is, however, very worth it.
To be clear, content marketing does not replace SEO—they go hand in hand together. Each one helps the other succeed more. It does not automatically replace any of your other marketing efforts, like those promoting sales. Content marketing does enhance and multiply the results you'll get from all these separate campaigns, however, as well as helping you to build your brand, your reputation, and often your client base.
For those new to the concept marketing, it's a pretty straightforward one: by producing content that members of your target audience will want to consume and share, and distributing this content online for free, you will increase traffic to your site, which increases sales.
Content marketing works because you're offering something of value for free to an interested audience. Even if it takes time to find the audience and to build their trust in you, it does work.
Blogging is one of the most popular and effective methods of content marketing, and a great way to start. You also have the option to provide recurring content on platforms like YouTube; we use YouTube in conjunction with our blog posts. For this post, we'll focus on getting started with content marketing through blogging.
When it comes to creating a content marketing strategy, you shouldn't necessarily just get started blogging right away. There's some planning you should do to make sure that you do, in fact, have a content marketing strategy and you aren't just shooting blind.
The reason why is important: without a long term strategy in place, it will be hard to keep up and expand on your content marketing—a lack of focus can be dangerous, and it's too easy to be discouraged or distracted. Content marketing is a long-term, long-commitment form of marketing. It's almost always worth it, but you need a strategy to get there.
Check out the competition. The first thing you need to do when you're planning your content marketing strategy is to look at your competition. You need to see what they're doing and what's working for them.
You can also learn two important things from this: what questions your target audience is asking them in comments, and what you can offer that is different. Different will get you those followers.
Choose a Niche. This is particularly true when you first get started. Within every industry, there are niches and sub-niches. Finding and truly understanding yours will give you a solid start. You'll be able to focus in on that audience.. Once successful you can expand later, but always starting focused is a good rule of thumb to follow.
Plan out a List of Topics. There's nothing like getting stuck with writer's blog two weeks into having a new blog going, and realizing that your niche or your blog might not have started in the right direction. This can cause a delay or a complete halt in the posts, and before you know it, your content marketing efforts have already died.
Before you ever get started, come up with a list of posts in the niche. Make sure you have enough to write about and say for longer than the forseeable future. If not, it may be time to reconsider the topics and niche you were thinking about focusing on.
It can be incredible difficult to come up with topics—especially so frequently—when you first get started. The best thing to do is to think about what questions people ask—the things you now take for granted, even, but didn't know when you first got into the industry. A grocer could write a series of posts on how to find ripe fruit; a jeweler could write about how to identify repairs; a boutique could write about maintenance of different fabrics. There are always topics for each field—you just have to get used to finding them.
Know Your Tools. This is one of the most important things you can do for your content marketing long term—knowing and using the right tools. Having plug-ins to help boost SEO, programs to protect against spam, free stock photos to make things beautiful, and—of course—Google Analytics to track traffic (including where it's coming from, how often, and how long it stays) will all help you with your content marketing strategy.
Google Analytics (which we talk about using with Facebook Ads here) is probably the most important tool I use—I see where traffic is coming from, which posts do best, which have higher bounce rates, which get more visits. Having this kind of information helps me learn more about my target audience and better plan future posts that will be most relevant to them. It keeps me going on the right track.I also highly recommend using Rignite, a social media collaboration software. We use it to schedule all blog posts to be re-posted to Facebook twice a week for six months after they're written (so long as they're still relevant). It has made my job so much easier.
I've seen new marketers ask the question "which is better, SEO or content marketing?" The answer to that is you can't much success with content marketing without SEO, and your SEO will certainly be better due to your content marketing efforts.
Overtime, the better your blog gets, the more visits your site overall gets, and the higher web authority ranking it's given. This means it starts popping up first in the search engines—this is good because it means there's more eyes on your blog (starting a great upwards cycle) as well as more eyes on your site, potentially leading casual users to become clients.
The two work hand in hand together—they work best together, and choosing one or the other isn't the productive way to go about things.
It's hard enough to get started on social media; the same is true for getting people to your blog. We've used a combination of e-mail marketing and a heavy dose of social media promotions to advertise every blog post we've published, and this has helped get a lot of eyes on our site while our SEO ranking was crawling up inch by inch.
We run multiple Facebook posts a day advertising both new and old blog posts, and each one gets clicks. These clicks add up.
SEO won't be enough when you get started—you're not even a blip on Google's radar yet (even though you technically are). Getting ranked on highly on a search engine takes a significant amount of time and hard work—your blog won't likely won't hit it even within the first few months. It took us about a year to start ranking, and we're hoping to see this continue to increase.
Social media is also so important to content marketing because it increases shares and engagement. Both of these are so, so important.
Every share is a whole new audience that is seeing that post. Even one share can do a world of good.
Now, even though organic search traffic has surpassed all other traffic to our site (which is the goal), our social media campaigns still send a large number of users to our site. You can read more about this in our post here.
Guest blogging, as many of you likely know, is a great way to boost your content marketing and SEO efforts. You get to continue to establish yourself as an expert, you build rapport with your peers and their already-established audiences, you build valuable links back to your site, and you get some of that traffic to hopefully come take a look at your site, too.
While some marketers with blogs start trying to guest post right away, and I do see the benefit of jumping at every opportunity, I personally prefer to wait to start guest blogging for at least a few months. There's a few reasons for this.
The first is that one of the biggest benefits of guest blogging is that it sends users to your own blog and website. Whether this is done through links in the guest blog post that send them there or by a link in your bio following the post, the whole point is that it gets users to your site while building your reputation.
If you send users back to your blog too soon and you only have a few ok posts, they might not be back. If you wait a few months until you've gained some momentum and have a few pages of high quality posts, new visitors will be much more inclined to come back for more.
Only after writing for Ryan and several other blogs for almost two years was I accepted to write guest posts for Social Media Examiner. It was worth the wait: one post from their site sent a ton of traffic to ours (the twitter shares alone hit almost 3,000).
Waiting to guest blog until you've got your own site (and reputation) established gives you one more distinct benefit: there's a good chance this will help you be able to write guest posts for higher quality blogs than you would have before. This was certainly the case for me.
This is important because while almost all links are good, you want to make sure your name is associated with other high quality, credible, expert sites. While everyone needs to start somewhere, you want to make sure your business is posting on those high quality sites so that it represents your brand in the way that you want.
Content marketing can take a lot longer than running some ad campaigns (as if that was ever really easy), but the overall pay off can bring in large numbers of clients and sales. It can build a loyal following, and help establish you and your business as an authority in your industry.
No matter what, it's important to remember that consistency in quality and frequency are the most important factors in content marketing: without this, you'll lose readers faster than you can blink.
What questions do you have regarding content marketing? What strategies do you implement now? How has it affected your business?
To see more about our current content marketing strategy, click here.
Facebook recently started providing advertisers with yet another amazing tool: relevance scores for Facebook Ads.
Facebook has always taken relevancy into consideration as a factor when determining how they deliver their ads, and to whom. Now, they're allowing advertisers running Facebook Ads to see these scores and to evaluate their own success.
This is another change designed to make their ads system even better and more accessible to advertisers, and it's an exciting one.
To access your relevance scores for Facebook Ads campaigns you run, you can view them in any of the ads reporting or monitoring tools. You can access them through ads API if you have access to this as well.
The easiest place, though, to access your relevance score, is through the Ads Manager.
From the Ads Manager, you can access a tab just for your relevance scores. There, Facebook will give you all the information you need.
Facebook has been evaluating how relevant an ad is to the audience it's shown to. It's how they work to make sure users are seeing the content most relevant to them, and thus those users will be on Facebook more. They're now giving it a number and allowing advertisers to access this information.
The relevance score for each ad will be a number 1 through 10, with 10 being the most relevant. This score is continually updated as people see, interact with, and provide feedback on the ad through engagement. You will be able to see how relevant your ad is to those being shown to it.
These ads will have a bigger impact on those seeking conversions of some sort (CPC) instead of those paid for reach (CPM) due to the nature of those bidding systems. This is because ads with "guaranteed delivery" (CPM) are not impacted since they are more about reaching people than driving actions like installs, sign ups, or sales.
These relevance scores offer direct feedback, and this always offers a chance to improve your campaigns. While even Facebook has said these scores shouldn't be used as the primary indicator of an ad's success (that depends on a large number of factors as you can see here), it's a great factor to be able to take into consideration.
Are you targeting the right people? If you aren't, your relevance score will probably be pretty low.
If you are targeting the right people, is something about your ad (what you're offering or how you're offering it) keeping them from clicking?
Relevance scores, along with other tracking and measuring tools like the conversion tracker and even the reporting tools available in Facebook's Ad manager, will make split testing even more effective. If you run two campaigns, you can see which performs better—which has more conversions, which has conversions for a lower or higher cost, and which gets more engagement.
While a high relevance score won't compensate entirely for a really low bid, it will help lower the cost of your campaigns. And hey, every little bit helps, especially long term.
As time goes on, we're going to test this out to see how effective these scores are as a metric to help us actually lower our campaign costs. Keep an eye out for those findings.
To learn more about how to best connect with the right audience and create successful ads, you can learn more with our FB Ads Formula.
What do you think of the new changes with Facebook's relevance scores? Will you be taking the relevance scores into account? Leave us a comment and let us know!


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The Trigonopterygidae are an insect family in the Orthoptera: Caelifera found in south and south-east Asia.

Subfamilies and Genera
The Orthoptera Species File includes two sub-families:
 Borneacridinae Kevan, 1952
Distribution: W. Malesia
 Borneacris monotypic B. mirabilis Ramme, 1941
 Moultonia monotypic M. violacea Bolívar, 1914
 Trigonopteryginae Walker, 1870
 Pseudopyrgus monotypic P. curtipennis Kevan, 1966 (Borneo)
 Systella Westwood, 1841
 Trigonopteryx Charpentier, 1841

References

External links

Caelifera
Orthoptera families

redpajama_set_name: RedPajamaWikipedia


Meet the JDA Team - Articles about JDA - About JDA - JDA Professional Services, Inc.
From modest beginnings in 1981, James Del Monte founded JDA Professional Services, Inc., which today is one of Houston�s leading IT staffing firms, according to the Texas Association of Personnel Consultants (TAPC). Over his career, James has helped hundreds of companies build great IT departments by finding key individuals and providing excellent strategies for employee retention. In addition, he has helped thousands of professionals find great IT careers through direct placements and by providing valued advice and guidance. In November 2007, James joined an elite group of professionals becoming a Certified Employee Retention Specialists (CERS).
James was a past board member of TAS (Texas Association of Staffing) and was a past-President of the Board for TAPC and is also a board member of the National Association of Computer Consulting Businesses (NACCB). He is a former president of the Houston chapter of the Association of Information Technology Professionals (AITP) and a founding member of the Open Door Education Foundation which provides scholarships to IT students. In 2006, he was awarded the TAPC community service award for his commitment to the community and charitable contributions.
As part of his commitment to the advancement of IT training in Houston, James is a regular speaker at various colleges/universities, trade groups, and job ministries, and he is often quoted as a subject matter expert for the IT staffing industry. Additionally, James serves on the advisory board of the technology departments at the University of Houston-Downtown, Westwood College, and ITT Technical Institute.
Michael joined JDA Professional Services in 2011. He is a graduate from the University of Houston with a degree in Economics and Finance. While working at JDA, Michael has developed his knowledge in business and the role of the IT department with a specialization in Information Security. Along with being a full-time employee, Michael also maintains a high reputation in the local music scene as a freelance percussionist.
A member of the JDA family since September 2002, Erika brought with her a wide array of valuable skills to include, her former service in the United States Air Force in addition to her work in the civilian records division of the Spokane, Washington Police Department.
With the combined experience of over 23 years in office administration and human resources, Erika handles a variety of responsibilities at JDA to include but not limited to, the design, plans, and implementation of HR programs and policies, the recruitment and training of employees, and reviewing and recommending resumes for future hire all while supervising a group of human resources and administrative professionals.
In addition, Erika is involved in the Houston Chapter of the "Warriors 4 Life" program with the Lone Star Veterans Association and is a member of HR Houston, which is a non-profit professional organization, dedicated to the advancement of human resource management.
Alan joined the JDA family in 2006 as Accounting/Finance Manager. Prior to joining JDA, Alan worked for 24 years as a CPA for Houston Industries (Reliant Energy) in addition to 5 years as a high school teacher.
Beth joined JDA in 2003. As the lead researcher, she helps the Practice Leads in finding qualified candidates for their clients. Our practices consist of: Executive, Oracle, SAP, Business Intelligence, Infrastructure, Software Programming (sharepoint, .net, etc), and the many varied positions that fill these practices.


Jim Simons' quant fund Renaissance Technologies recently filed its 13F form with the SEC. Founded in 1982 RenTec is one-of-a-kind hedge fund. Its Medallion fund employs high frequency trading and exploits inefficiencies in the stock market. As far as Medallion's performance is concerned, the fund delivered an average return of 71.8% before fees, from 1994 through mid-2014. The fund's worst year in the last 15 years or so was a 21% gain after fees. Rentec was recently in the news, as it managed to get a tax break for its employees who could invest in the Medallion fund in a tax-advantaged, fee-free manner in the form of a retirement plan. The fund currently has about $65 billion in regulatory assets under management and the market value of its public equity portfolio stood at $43.89 billion at the end of June. The fund made a total of 479 new purchases during the June quarter, chief among them being huge stakes in Microsoft Corporation (NASDAQ:MSFT), Alibaba Group Holding Ltd (NYSE:BABA), and QUALCOMM, Inc. (NASDAQ:QCOM).
During the second quarter, RenTec acquired some 6.94 million shares of Microsoft Corporation (NASDAQ:MSFT), with the position valued at $306.21 million as of June 30. The $373.75 billion software giant has been shrugging off its past sluggishness under its CEO Satya Nadella, who's been now been on the job for well over a year. Some of the positive trends for Microsoft Corporation (NASDAQ:MSFT) include the growth of its commercial cloud revenue for six straight quarters, the launch of Windows 10, and various cost-cutting measures implemented under Nadella. So far this year the software giant's stock price has appreciated by 1.18%. Stifel Nicolaus recently upgraded Microsoft, which is one of the biggest software companies in the World, to 'Buy' from 'Hold', setting a price target of $55 on the stock, upside potential of 17%. Jeffrey Ubben's ValueAct Capital is the largest stockholder of Microsoft Corporation (NASDAQ:MSFT) within our database, holding some 75.27 million shares valued at $3.06 billion.


text:
Entertainment Hire / Live Bands / Rock & Roll Bands / United States / Alabama
Rock & Roll Bands for Hire in Alabama, United States
Want to save time? We can find you any entertainment you need. Just request a quote and our Rock & Roll Bands will email you direct. Get Quotes!
Available in Alabama
Based in: Atlanta, Georgia
International touring band, Topper presents their multi dimensional tribute show, "Voices Of Rock & Soul!", the greatest classic Rock & Soul artists & music from the '60s through the Millennium with the band. Available for all events such as Concerts, Weddings and more!... (more)
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Black Sabbatha
Based in: Los Angeles, California
Graveyard and Eerie forest sets the beginning as the thunder n rain falls the Bells ring in the distance... The story centers around the High Priestess of the Dead. Accompanied by her Skull Demon Guards performing a ritual of summoning gone awry. ... (more)
Dale Poune
Based in: Reno, Nevada
Perform as a solo with Backing tracks playing a wide variety of covers to the venue, Can also perform as an acoustic solo Can perform as an opening act, performing original songs and self arranged covers, available for theaters, concerts and festivals... (more)
The Hi-Fi Hillbillies
Based in: Tulsa, Oklahoma
If you love hot rods, drive-ins and road trips (on Route 66!) we're the band for you! Twangy guitars, electric piano, and drums that fit in your pocket, we play the best rock & roll dance music, like Buddy Holly, Carl Perkins, Johnny Cash, The Ventures and so much more!... (more)
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Dan Shafer
Based in: United States, Tennessee
Dan's show is made up of the Classic Rock Songs that make up the tapestry, and fabric of our Lives. Performing songs like "Dust in the Wind" by the group Kansas, "Going to California" by Led Zeppelin, or "Shooting Star" by Bad Company. ... (more)
Spicy Tie Band
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The Spicy Tie Band has as much fun performing for you as you have singing along to your favorite songs! This band literally caters to every crowd and never uses a set list. ... (more)
Jackknife Stiletto
Based in: New York City, New York
All-female rock 'n' roll band from New York City. The trio is known for their aggressive drive and punk attitude with a fresh sound. Think Rancid meets Black Sabbath — with chicks. 3 hours of originals & rock n' roll/punk covers available! ... (more)
The Eric Craig Band
Based in: Louisiana
From: 5000.00
The Eric Craig Band will Rock your world with Soul... (more)
Screamin Eagle Band
Based in: South Windsor, Connecticut
We play mostly Southern Rock Covers but also play Original, Classic and Blues Rock ... (more)
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Sweet Hitch-Hiker Creedence Clearwater Revival Tribute
Based in: Providence, Rhode Island
From: $2000.00
Sweet Hitch-Hiker is a Tribute Band made up of 4 talented musicians which all grew up listening to the music of Creedence Clearwater Revival. Our group is dedicated to the music of this Americana rock band. There is no other Rock n Roll Band that has influenced more mus... (more)
View All Click here to view all of our Rock & Roll Bands in United States
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redpajama_set_name: RedPajamaCommonCrawl


The 10-year bund yield's descent into negative territory means that investors must now pay for the privelege of lending Germany money. This throws up an array of challenges including how bond analysts can construct sensible models to capture the term structure of bond yields when they're negative.
Hi Stephen . Are you thinking trade Brexit?
I am actually away from 17th to 25th and so cast a postal vote.
After a couple of months in a sideways consolidation phase, the German Schatz is finally starting to look interesting again.
Let's have a quick look at the short and longer-term picture on Euro-Schatz and Euro-Bund.


text:
/ Gladys Knight
/ Gladys Knight & The Pips
Preview Gladys Knight & The Pips
Good Time Records
Giving Up
Either Way I Lose
(There Will Never Be) Another Love
Lovers Always Forgive
If Ever I Should Fall In Love
Tell Her You're Mine
Why Don't You Love Me
Maybe, Maybe Baby
Who Knows (I Just Can't Trust You)
Go Away, Stay Away
Stop & Get a Hold of Myself
℗ 1965 MTI
© 1965 MTI
Also by Gladys Knight
Preview If I Were Your Woman (Live On The Ed Sullivan Show, February 7, 1971)
If I Were Your Woman (Live On The Ed Sullivan Show, February 7, 1971) Gladys Knight & The Pips 2021
Preview Letter Full of Tears
Letter Full of Tears Gladys Knight & The Pips 2021 From $8.99
Preview The End Of Our Road/The Masquerade Is Over/I Heard It Through The Grapevine (Medley/Live On The Ed Sullivan Show, February 25, 1968)
The End Of Our Road/The Masquerade Is Over/I Heard It Through The Grapevine (Medley/Live On The Ed Sullivan Show, February 25, 1968) Gladys Knight & The Pips 2020
Preview What Shall I Do? (Remastered)
What Shall I Do? (Remastered) Gladys Knight & The Pips 2020 From $13.99
Preview Let Us Entertain You (Live On The Ed Sullivan Show, October 5, 1969)
Let Us Entertain You (Live On The Ed Sullivan Show, October 5, 1969) Gladys Knight & The Pips 2020
Preview I Heard It Through The Grapevine (Live On The Ed Sullivan Show, March 29, 1970)
I Heard It Through The Grapevine (Live On The Ed Sullivan Show, March 29, 1970) Gladys Knight & The Pips 2020
Preview Presenting the Fabulous Ronettes Featuring Veronica
Presenting the Fabulous Ronettes Featuring Veronica The Ronettes 1964
Preview The Ultimate Collection: Martha Reeves & The Vandellas
The Ultimate Collection: Martha Reeves & The Vandellas Martha Reeves & The Vandellas 1998
Preview The Gold Collection
The Gold Collection Sheena Easton 1996
Preview Greatest Hits
Greatest Hits Sheena Easton 1995
Preview Take My Time
Take My Time Sheena Easton 2009
Preview Love Brought Me Back
Love Brought Me Back Natalie Cole 2010


text:
Q: how to use if else condition in angularJs Hi i am newly to Angular JS,
I want Convert  AM/PM format in JavaScript for Example ( 25-10-2013 18:30 to  25-10-2013 6:30 PM   )
controller file
for (var i = 0; i < $scope.AvailableSlots.length; i++)
    $scope.AvailableSlots[i].AppointmentDate  = Date.parse(moment($scope.AvailableSlots[i].F).format('MM-DD-YYYY HH:mm')) ;
}

<div>
    <button class="btn btn-danger"  ng-click="cancelAppointment(appointment)">Cancel</button>
</div>

here  Cancel Button should appear only if the Appointment date is future date. Otherwise, the cancel button should be hidden.

A: You could do this using the ng-show="isFutureDay" attribute.
<button class="btn btn-danger"
        ng-show="isFutureDay"
        ng-click="cancelAppointment(appointment)">Cancel</button>

where isFutureDay would be a boolean variable in the scope, which indicates if the appointment day is a future day or not. If it is a future day, isFutureDay===true, then the button will be visible. Otherwise, it will be invisible.
For further documentation about ng-show, please have a look here.

A: If you use data binding, you can do it using filters, such as:
{{ AvailableSlots[0].AppointmentDate | date:'MMM dd, yyyy hh:mm a' }}

The [0] is for simplicity's sake.
As for the Cancel button, you can use the "ng-show" attribute, such as:
ng-show="(AppointmentDate - today's date) > 0"

Inside the button, so it's shown only if that condition is true.

A: first create a boolean in js for isFuture
for (var i = 0; i < $scope.AvailableSlots.length; i++)
    $scope.AvailableSlots[i].AppointmentDate  = Date.parse(moment($scope.AvailableSlots[i].F).format('MM-DD-YYYY HH:mm')) ;
    $scope.AvailableSlots[i].IsFuture  = moment().isBefore($scope.AvailableSlots[i].AppointmentDate) ;
}

and then in js
<button class="btn btn-danger" ng-show="appointment.IsFuture" ng-click="cancelAppointment(appointment)">Cancel</button>

redpajama_set_name: RedPajamaStackExchange


COLUMBUS, Ohio — Five members of the women's track and field team were officially named to the All-Big Ten first and second teams on Wednesday.
Named to the first team in recognition of their win in the 4x400m relay were Latoya Sanderson, Ashley Caldwell, Ayrizanna Favours and Shaniqua McGinnis. McGinnis ran a spirited final leg to give Ohio State the title in the final event on the final day of 2009 Big Ten Indoor Championships at Jesse Owens Memorial Stadium last weekend. The team finished in a regional qualifying time of 3:38.33. Their best time of the season came two weeks ago at the Jesse Owens Classic in a time of 3:35.98.
Letecia Wright was named to the second team after placing second in the finals of the 100m hurdles with her RQ time of 13.43. Her best time this season was a 13.34 at the Raleigh Relays in late March. Wright was a first-team selection last season after helping the 4x100m relay team to a Big Ten title and a school-record time in the prelims.
Ohio State has the week off before returning to action at the NCAA Regionals in Louisville, Ky., May 29-30.


You know what my wife and I love about our Italian Racing Red Jaguar F-Pace? The fact that we've never seen another one like ours on the road.
No doubt, Jaguar is less enthusiastic of that particular fact than we are, but after more than 18 months of ownership and more than 20,000km on the clock, our F-Pace is still very much loved.
Actually, that's not entirely true. My wife complains consistently that 'it's not an SVR' – for 18 months I have been able to tell her that they don't make the F-Pace with that glorious 5.0-litre supercharged V8, but now that would be a lie. But that's a different story.
Yes, our 132kW 2.0-litre turbo-diesel is in a different league of existence compared to a force-fed petrol V8, but with 430Nm of torque and a decent ZF8 transmission, it has always proven itself to be far more than we need both on the highway and around town. Seriously, you don't need any more power or torque, but you certainly want a better noise than the diesel tractor sound we get from ours.
I have to be 100 per cent honest, I was expecting the Jaguar to have many more problems by now, and I am almost disappointed that it has been bulletproof (knock on wood). I feel like I have missed out on the stereotypical Jaguar ownership experience of being back at the dealer weekly because, well, nothing has gone wrong.
Well, okay, so a small piece of plastic came loose, and the infotainment system needed an update… Oh, and it ran out of AdBlue… But that's seriously it. What the hell? Who made this? The Japanese?
Something worth noting is that despite having a 24-month service interval, I actually serviced my F-Pace at around 12 months, much to the confusion of the dealer. I don't know about you, but QLD summers and almost 15,000km on the odo' made me nervous to wait another whole year, and for a few hundred dollars for the oil change, it made that mechanical OCD side of me feel much better at night.
So what has happened to it since new? Well, let's recap for a second. I had the rear bumper painted gloss black to match the rest of the 'black pack'. I still do not understand why Jaguar leaves the bumper unpainted, as it looks utterly stupid when the rest of the car's highlights are gloss black.
I assume it's to make it cheaper for an insurance repair if someone rear-ends it, but since it cost me just a few hundred dollars to have it painted – and how it looks about a thousand times better – it's money well spent.
The other things I had done were the brake callipers. You may notice in night photos in this article (which were taken recently) the callipers are now colour-matched red. Which, with the black wheels, really helps the wheels and car pop (I think so anyway – my wife thinks I am an idiot, but what's new about that?).
What's more interesting is that having our two young boys in the car (aged three and six) in the back seat has not left a single mark on the leather seats. Seriously, they have vomited on them and smeared everything you can imagine on the back seats and they look brand-new.
As per the previous post over a year ago, my one and only regret with the F-Pace remains not going for the larger 22-inch wheels and not optioning up the adaptive suspension.
The F-Pace rides pretty poorly on the 20s with standard suspension. However – and acknowledging that it's a big family SUV – on the random occasion when I get to drive it without the 'handbrake' in the car, I push it pretty hard and am always impressed by just how great it handles. It really is only behind the Macan in terms of dynamic ability in this segment.
About six months ago, the folks at Always Dry came and did a ceramic coating on the F-Pace's exterior paint. Since then, it has been glowing shiny with glee. We haven't washed it as often as we need to, and when it is clean it really sparkles to life. There'll be a full review of that at a later date, but so far so good.
Overall, we've been tremendously happy with our Jaguar F-Pace. We bought it on style alone, and even to this day whenever I see it, it makes me smile. It's a beautiful car from all angles.
It's also pretty damn reliable (I am really testing fate here), which has been a big surprise for us, but that's perhaps just poor prejudices that have no place in today's world.
We are likely going to keep it for another year at the very least. However, my wife and I are seriously eyeing off the Jaguar F-Pace SVR, because it comes with everything we already love, plus the crackles and the roller-coaster ride that the big V8 offers.


text:
Read Next Jamie Lynn Spears' Controversial Memoir Rises to Top of Christian Books Chart
Home Culture Sports
May 4, 2016 7:36PM ET
Watch Kelly Slater's Secret 'Wave Machine' in Action
Surfing star releases new clips of his amazing creation churning out an endless stream of perfect waves – welcome to the future
James Montgomery
James Montgomery's Most Recent Stories
Welcome to the Squeal World: Why 'Pig Royalty' Is the Prize Hog of Discovery+
'O.J.: Made in America': Inside ESPN's Definitive Simpson Doc
Skrillex and Martin Garrix Prepare to Party at the Indy 500 Snake Pit
Eleven-time world surfing champion Kelly Slater doesn't seem overly concerned about pissing off the purists with his latest venture, a machine capable of creating an endless cycle of picture-perfect waves.
After spending nearly a decade working with a team that includes a USC aerospace engineer, the surfing icon launched the Kelly Slater Wave Company last year with a video that showed him cutting back and forth across a machine-made wave. The clip racked up more than 9 million views, and the sport was officially put on notice.
While the location of his wave pool was a closely guarded secret, a few intrepid Reddiors scoured satellite images to pinpoint its exact spot – more than 100 miles from the coast, in the city of Lemoore, California. The pool hasn't been opened to the public, but recently, Slater invited some of surfing's best to try out his new toy, and his Wave Company has just posted a series of clips that show just how crazy this whole endeavor really is.
Could his marvelous machine represent the future of competitive surfing? Slater won't speculate on that – he wasn't interviewed in a Los Angeles Times piece on his company – preferring instead to let the videos speak for him. And while the notion of artificial waves is basically blasphemy to certain sects within the surf community, it's hard to argue that these videos aren't, at the very least, totally amazing.
In This Article: sports


In the aftermath of the troubling events of A Christmas Story, and Saoirse's conversation with her mother on January 2, Saoirse continued to seek information she thought would be helpful to Geoffrey Blair, the HSE Elder Abuse caseworker, who was due to return from holiday on January 6.
Although Dolores, in the very carefully orchestrated phone call arranged by Ethan attempted to explain her disappearance on December 27th as a mix–up, the truth was obvious. In Sophie's account of her conversation with Ethan, it is apparent that she believed Dolores was prevented from seeing her family by Ethan; she also reports Ethan admitting that he prevented the meeting in order to "annoy" his siblings. Duane Matthews of course, when he tried to call Dolores when she did not appear at the Ramada, was subjected to Ethan's taunts and self-congratulatory comments about how he had prevented Dolores from seeing her family. Dolores' other children received varying accounts from Dolores of what happened that day.
"The call with mam did not go particularly well. While recognizing Ethan's tantrum prior to the meeting, which had caught her by surprise, she did not appear to recall the compromise meeting point of the Ramada at 1:30pm and concluded that it was all a sorry mix up. I pressed her a little on whether Ethan's outburst may have caused the memory loss! I repeatedly tried to probe on whether she considered the behaviour normal and asked how she would feel if her mother did not meet her after travelling such a distance, and doing such trips on an infrequent basis. All I got was that [my in-laws] were also around and why couldn't I have rescheduled to meet up with her and Ronan.
"I keep getting this one about not being able to make a trip to [place redacted; considerably closer to Dolores than Dublin]. However Mam seems to have no trouble at all in getting the train to Dublin. It doesn't add up here. She did talk though some time back about coming over for Easter!
I also asked about the Sunday in Dublin, didn't get this one about a mix up. That's a different story to what I was told. However she told me Ethan stopped her going.
"As for the compromise meeting she told me Ethan stopped the meeting. I asked what about all of us, she had a phone and could have rung any of us. I honestly thought the treatment of us all was very shabby considering that we all made the effort to be there.
"Just chatted with him this morning. He says Ethan is due to Rosslare this weekend. yes, I think anything we can do to let him know we're in his corner would be good. He said something needs to be done that this isn't the first time Ethan has done this. He isn't sure how Ethan accomplished it. but says a solitors letter needs to be sent. I think something far more reaching etc. so am continuing on my journey. Will keep you all updated.
"In relation to a mix up - there was none!
Sean was right. Ethan would not allow Dolores to see her family at Easter, either.
[Editor's note: Although there was agreement that Ethan was responsible for Dolores not seeing her family, there was still a feeling from some of her sons that she was to blame. Yes, they were there, they had heard Ethan's laughter on the phone to Duane Matthews, had seen or heard about Ethan's bizarre Christmas Note, had tried to reach Dolores through her phone, only to have it answered by someone else. They had experienced many times how difficult it was for Dolores to speak to them on the phone without her calls being monitored. They had heard of and/or seen the violence done to their parents by Ethan. They had seen their parents forced to give Ethan hundreds of thousands of euros. They were on the receiving end of Ethan's threats themselves. Yet, somehow Dolores was blamed for this. We remain baffled.
Although Sophie seemed to indicate she had sorted things out after laying down the law to Ethan on December 29th, the exact opposite was true. The next day Ethan was busy planning and consolidating his isolation and control of Dolores on four fronts. He would instruct Dolores' solicitor to issue letters to certain of Dolores' children, he would write a letter in Dolores' name to Elder Abuse to push them away, would write The Taxi Letter to support his lies about Saoirse's visit with Dolores on December 3rd, and he would arrange Dolores' call to Saoirse on January 2 to try to get Saoirse to relieve the pressure on him. It seems the tears he had shed for Sophie's consumption were meaningless, after all.


We want our Chicago patients to know Ptosis means droopy. Upper eyelid ptosis (blepharoptosis) means drooping of the upper eyelid(s). The upper eyelid margin (where the lashes are) is lower than normal. It can be mild to severe. If mild, it can be subtle and not noticed by the patient or others. If severe, it can cause obstruction of the field of vision and the patient will have difficulty keeping his/her eyes open. In these cases, the patient will elevate or arch their eyebrow in order to assist lifting the droopy upper eyelids. The visual obstruction is relieved once the upper eyelid are lifted (ptosis surgery). However, children with ptosis may develop lazy eye (amblyopia) with permanent visual loss if not addressed promptly.
What Causes Upper Eyelid Ptosis?
There are various causes of upper eyelid droopiness (ptosis), including congenital (born with it), traumatic, neurologic, and most commonly age-related loosening/weakening of the levator muscle tendon (muscle responsible for lifting the upper eyelids). The levator muscle lifts the upper eyelids about 15,000 per day, every day! One can imagine that the tendon attachment can get loose, which causes the upper eyelids to drop (ptosis). This weakening of the levator muscle or tendon can be exacerbated by any previous eye surgery due to stretching of the muscle or tendon.
The most important factor to consider in evaluating true upper eyelid ptosis is to rule out other causes of pseudo-ptosis, including upper eyelid dermatochalasis (excess puffy upper eyelid skin/fat) and droopy eyebrows. As mentioned earlier, the position of the upper eyelid is determined by the levator muscle/tendon. Excess or puffy upper eyelid skin will NOT a change in the upper eyelid height but give the illusion of it. The treatment for this would be upper blepharoplasty where excess skin/fat is removed from the upper eyelids. Droop eyebrows can also cause heaviness of the upper eyelids and give appearance of droopy upper eyelid. The treatment for this would be brow lifting. Many patients have combination of the three factors that contribute to "droopy" upper eyelid (ptosis, dermatochalasis, and droopy eyebrow), requiring a combination of ptosis surgery, upper belpharoplasty, and/or brow lifting.
How Upper Eyelid Ptosis is Corrected?
Upper eyelid ptosis surgery works by surgically tightening of the levator muscle to raise the droopy upper eyelid. There are various technique available to tighten the levator muscle, depending on the type and severity of the ptosis. Ptosis surgery can be performed through a posterior eyelid approach (internal ptosis surgery or mullerectomy), resulting in scar-less surgery with excellent eyelid contour. It could also be performed from the front skin approach (external ptosis surgery), where the incision is hidden in the eyelid crease line. In congenital ptosis or ptosis due to very weak levator muscle, the upper eyelid has to be linked to the forehead muscle (frontalis muscle) in order to use the forehead muscle to lift the droopy upper eyelids. This technique is called frontalis sling.
Dr. Szatkowski will evaluate and perform various tests during your consultation and then determine the best form of correction for the individual patient.
For more information on Ptosis in Chicago, IL call us at (312) 332-4296 today!


A stone cold classic. The sine qua non of Ryan's albums. Where promise met execution head on.
As life piles on the weirdness and hardships, this album gets nothing but better.
Heartbreaker is a near perfect record, the kind that never gets dated, with songs that slowly work themselves into our subconscious musical heritage. It's also our best seller ever.
Upon its release in 2000, it was IMMEDIATELY apparent that Ryan had taken a momentous leap forward with his songwriting and songcraft, abilities that had been merely hinted at in his days with Whiskeytown. For such a fully formed, confident set of songs to come out of nowhere, with their easy amalgam of country and rock stylings, seemed impossible. Heartbreaker almost single handedly re-defined what was possible for roots music and moved in firmly into the mainstream without a whiff of compromised quality.
This raggedy folk-punk confessional, with its stripped down band and sparse arrangements combine to create a record full of soul-baring songs. Get yourself together because Ryan climbs all over your emotions with these tunes of desperation, loss and hope. It's a record you'll want to put on late at night when you're too drunk to fall asleep, but too sober to face staying awake.


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United Airlines and Air Canada announces joint business agreement
byJasmine Adjallah
United Airlines and Air Canada has announced a joint business agreement for the Canada-U.S transborder market. The two are building on an already strong relationship between the two carriers.
The agreement will allow customers of both airlines to benefit from more flight options and improved flight schedules when travelling between the two North American countries.
On 22 July, United Airlines and Air Canada announced a joint business agreement for the Canada-U.S transborder market. Building on their long-standing and successful alliance, the agreement will make transborder travel easier.
Customers of both airlines will be able to connect to 38 codeshare destinations in the U.S and 8 of the most popular destinations in Canada as a result of the agreement. You can now search for flights to and between the North American countries on both United's and Air Canada's websites.
Travellers will also be able to reap the benefits of the carrier's loyalty programmes.
In 2019, the Canada-U.S transborder market was extremely profitable as the second largest international passenger air transportation market in the world, and the largest international market for both Canada and the United States (by seats).
Patrick Quayle is the Senior Vice President of Global Network Planning and Alliances at United Airlines. He commented on the new agreement with Air Canada:
"With this new agreement, we are further strengthening our long-standing partnership with Air Canada. As international travel continues to recover, this expanded partnership will provide an enhanced experience for all transborder travel."
United Airlines operates a large domestic and international network. It is one of the major carriers in the United States. | © Reuters
Mark Galardo is the Senior Vice President of Network Planning and Revenue Management at Air Canada. He spoke positively of the Chicago-based carrier and what the agreement means for the relationship between them and United:
"United is a world-class airline and we are pleased to significantly expand our well-established partnership to further enhance the customer journey between Canada and the U.S. by offering more choice, greater convenience and an improved airport experience. This agreement marks a new phase in our evolving relationship that will speed the recovery from the pandemic and strengthen both carriers. It will also enable us to optimize our hubs and schedules and to broaden our global network connectivity to maintain our leadership in the market."
Air Canada is the largest airline of Canada by fleet size and passengers carried. | © Adrian Pingstone via Britannica
Under the new joint business agreement, United and Air Canada are simply building upon a pre-existing positive partnership. Canada's national carrier and the major U.S carrier already cooperate in the transborder market, according to the terms of their existing U.S antitrust immunity. The two are also both founding members of Star Alliance. But under this new agreement, the two airlines will now be able to do following:
Coordinate their networks and schedules, enabling the carriers to offer customers more choice, including more flights throughout the day and more access to each airline's seat inventory.
Enhance codeshare on transborder flights, excluding certain U.S. leisure markets and territories. The carriers anticipate customers will be able to connect to 46 transborder codeshare destinations with more than 400 daily frequencies in 2022 – with opportunities to add more codeshare destinations for domestic routes within Canada and the U.S.
Sell seats on each other's transborder flights and share revenue on flights between hub markets (where regulatory authorities and antitrust requirements allow), allowing the carriers to grow their overall capacities.
Align customer policies for greater consistency and enable the seamless provision of onboard products, establish airport co-locations where available and provide extra value to each carriers' frequent flyer programs.
Allow the two carriers to work closer together to advance their sustainability objectives.
What do you make of this agreement between two heavyweights of the industry? Share your thoughts with us in the comments below!
Jasmine Adjallah
Jr Reporter - Aspiring to work in a journalism, PR, Communications/media role, Jasmine is using her gap year as an opportunity to learn, gain experience and grow as a person. Interested in the sports, aviation and broadcasting world. At Travel Radar she is a Jr. Reporter working with the publication over Summer 2022.
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helis.comhelis.com
Friday January 11, 2008 :
Maritime Safety Administration Of China Orders Two AW109 Power Helicopters
UK / Italy : ( AgustaWestland Press Release ) - AgustaWestland is pleased to announce that the Maritime Safety Administration (MSA) of China has signed a contract for the supply of two AW109 Power light twin turbine engine helicopters, with an option for an additional two to be exercised next year. The MSA is responsible for monitoring all inland and coastal waters and these two helicopters will be dedicated to controlling and fighting water pollution.
The AW109 Power helicopter was selected following the evaluation of the responses to an international tender issued by the Ministry of Telecommunications of China, to whom the MSA belongs. The AW109 Power was chosen for its class leading operational capabilities and performance in the maritime role. The AW109 Power will be used by the MSA for pollution control and they will operate aboard the MSA's new large vessels operating in the Guangdong province, Southern China. The MSA's activities are planned to be further expanded to cover all regions in the next few years. With the completion of additional vessels already ordered by the MSA, the number of helicopters needed by the MSA is expected to grow significantly, further strengthening the success of AgustaWestland in China.
The MSA order is another success for AgustaWestland in the important Chinese commercial helicopter market. AgustaWestland has already sold 16 helicopters in China and is expected to more than double this figure with additional sales in the next three years, establishing itself as the market leader in the Chinese light and medium twin commercial markets.
The AW109 Power, the world's best selling light-twin helicopter, is ideally suited for embarked operations thanks to its multi-mission equipment package, extensive corrosion protection and high sea state operating capability, due to its wheeled landing gear. With its wide array of sophisticated sensors, the AW109 Power can perform a variety of ship-based missions including maritime patrol, search and rescue, pollution control and law enforcement. Almost 430 AW109 Power helicopters have been ordered from nearly 50 countries to date to perform a large number of roles including VIP/corporate transport, EMS, law enforcement, utility, training and maritime tasks.
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Juney Whank Falls is accessible from the Deep Creek Campground in Great Smoky Mountains National Park. The short hike climbs 130' in .3 miles to a bridge bisecting the 90' cascade.
Despite its size the falls are difficult to fully see from the bridge, and steep terrain makes off-trail improvisation to the upper tier difficult. Still, Juney Whank Falls come highly recommended for its easy access, high volume, and spring rhododendron and azalea blooms.
You may continue 1.2 miles past Juney Whank Falls to the Deep Creek Trail, which is steps away from the Indian Creek Trail. These trails complete a 2.3 mile loop highlighted by access to Indian Creek Falls and Tom Branch Falls.
Juney Whank Falls are said to be named after Junaluska (Juney) Whank.
Arrive early to avoid crowds that build quickly, especially on weekends.
Horses are permitted on the Juney Whank Trail.
Bikes are not permitted on the Juney Whank Trail.
Tubing is permitted from the trailhead area north to the Indian Creek Trail junction.
Horses and Stock are permitted on the entire Deep Creek Trail - Indian Creek Trail Loop.
The Deep Creek Trailhead is located just north of Bryson City, NC in the southwest quadrant of the Park. The Deep Creek Trailhead is located 44.6 miles from the Sugarlands Visitor Center, and 16.3 miles from the Oconaluftee Visitor Center.
From the Oconaluftee Visitor Center, travel 12.4 miles south on Highway 441 to Highway 19. Veer right on Highway 19 and take this into Bryson City. Look for signs pointing to the Deep Creek Trailhead and Campground - there are several in Bryson City and all are viable routes.
Travel .5 miles from the Highway 19 turnoff in Bryson City to Deep Creek Road. Veer right on Deep Creek Road and travel 1.5 miles to Tooth Creek Road. Turn left on Tooth Creek Road and follow this to the Deep Creek Trailhead parking lot.


The Spotted Jellyfish is a stunning and very elegant smaller jellyfish. Spotted Jellyfish have a mostly transparent body that has tan and brown hues on it.
Spotted Jellyfish reach a maximum size of around 6 inches and need to be kept in a tank that is designed to only keep jellyfish. Spotted Jellyfish are peaceful and will not bother other Spotted Jellyfish in their species only tank.
Spotted Jellyfish only have a lifespan on around 4 months and have to be kept with their own kind. Spotted Jellyfish cannot be kept with other fish or inverts. Also Spotted Jellyfish are very sensitive to high flow rates and can be killed by overflows and powerheads. For these reasons, you can only keep Spotted Jellyfish in a tank built for jellyfish. Spotted Jellyfish are very hard to keep and need to only be cared for the most expert of aquarists or those who have had experience with the species before.
Spotted Jellyfish need to live on a diet of specially foods made for jellyfish. Foods like zooplankton are prefect and a necessity for Spotted Jellyfish.
If you have any questions about the Spotted Jellyfish and if it's the right jellyfish for your tank, please feel free to contact us at anytime.


Two weeks ago, I had the great honor of meeting Kate DiCamillo. After hearing her talk, I stood in a long line of nine-year-olds, heart palpitating, to have her sign my copy of The Tale of Desperaux. When I got to the front of the line, and Kate DiCamillo said, "Hello! How are you?" I almost cried.
I have chosen the following three excerpts from The Tale of Desperaux, with the aim of capturing one of my favorite elements of an endlessly admirable book.
The leading characters are, without exception, sympathetic. You love a rat with burnt whiskers and nefarious schemes as much as you love an adorable, gallant mouse. You feel for a slightly dim-witted serving girl with cauliflower ears as much as an astute, sparkly-gowned princess.
Perhaps even more graceful than the characters themselves is the way Kate DiCamillo, as a narrator, uses her characters to provide her young audience with concrete examples of complex ideas, ideas like heartbreak, perfidy, empathy. Her voice is as much a character as Desperaux, Roscuro, Pea, or Mig, and, with its gentle urgency, is perhaps the most compelling character of all.
There are those hearts, reader, that never mend again once they are broken. Or if they do mend, they heal themselves in a crooked and lopsided way, as if sewn together by a careless craftsmen. Such was the fate of Chiaroscuro. His heart was broken. Picking up the spoon and placing it on his head, speaking of revenge, these thins helped him to put his heart together again. But it was, alas, put together wrong.
The only noise came from Lester. He was crying. And thirteen mice, ashamed for Lester, looked away. […] At least Lester had the decency to weep at his act of perfidy. Reader, do you know what "perfidy" means? I have a feeling you do, based on the little scene that has unfolded here. But you should look up the word in your dictionary, just to be sure.
In this story, reader, we have talked about the heart of the mouse and the heart of the rat and the heart of the serving girl, Miggery Sow, but we have not talked about the heart of the princess. Like most hearts, it was complicated, shaded with dark and dappled with light. The dark things in the princess's heart were these:a very small, very hot burning coal of hatred for the rat who was responsible for her mother's death. And the other darkness was a tremendous deep sorrow, a deep sadness that her mother was dead and that the princess could, now, only talk to her in her dreams.
And what of the light in the princess's heart? Reader, I am pleased to tell you that the Pea was a kind person, and perhaps more important, she was empathetic. Do you know what it means to be empathetic?
I will tell you: it means that when you are being forcibly taken to a dungeon, when you have a large knife pointed at your back, when you are trying to be brave, you are able, still, to think for a moment of the person who is holding that knife.
You are able to think: "Oh poor Mig, she wants to be a princess so badly and she thinks this is the way. Poor poor Mig. What must it be like to want something so desperately?


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10 Most Trustworthy Retailers
Neil Weinberg Contributor
Would you buy a life vest or an expensive watch from a retailer that cooks its books? Probably not if you could help it.
The fact is, companies that play it fast-and-loose with one area of their operations--like financial reporting--are probably inclined to do the same in areas near and dear to shoppers' hearts--like product quality, truth in advertising and merchandise returns policies.
Follow Forbes MoneyBuilder on Twitter
With this in mind, Forbes compiled a list of the 10 Most Trustworthy Retailers. To crunch the numbers, we turned to Audit Integrity, an independent financial analytics company in Los Angeles. Audit Integrity looks beyond the raw data that companies report in their income statements and balance sheets to more than 100 factors that help it assess the true quality of accounting and management practices. Its aim is to identify the measures most highly associated with fraud and to quantify the risks that companies' stock prices will tank, that their managers will be forced to restate their financials and that outsiders will hit them with securities lawsuits.
In Pictures: Retailers Flashing Financial Danger Signs
Audit Integrity has back-tested its proprietary metrics to 1996 to establish correlations between corporate behavior and negative events. The result is its Accounting & Governance Risk rating, or AGR, which is a percentile score ranging from 0 to 100, with corresponding ratings from Very Aggressive (lowest scores) to Conservative (highest scores). The AGR forms the backbone of the all-industry Most Trustworthy Companies list that Forbes recently released. Fewer than 5% of public companies make this list. Audit Integrity's AGR scores also form the basis of Forbes' Risk List.
Notable, perhaps, among retailers: the absence of top-shelf names like Target (whose accounting Audit Integrity rates as "Aggressive"), Macy's ("Aggressive") or Wal-Mart ("Very Aggressive").
Instead, topping the list of most trustworthy retailers with perfect AGR scores of 100 are: Hot Topic, an Internet-based apparel retailer; and Citi Trends, a seller of value-priced clothing trough 400 retail outlets. Christopher & Banks, which operates 800 women's apparel stores under its corporate name and the C.J. Banks moniker, comes in a close second with an AGR score of 99. Other top scorers included Haverty Furniture, Fred's Discount Stores and Zumiez.
For a full listing of the 10 Most Trustworthy Retailers click here.
Neil Weinberg
Investing and personal finance are my beats. During my 22 years writing and editing stories about money, I've left a trail of financial booms and busts in my wake: Japan...


RT @MiamiHEAT: Act 3. @DwyaneWade - We will always be proud to rep your name across our backs. This is, and forever will be, #WadeCounty.
See something wrong with Malik Abbott's profile? We'd love an assist, just let us know about the error and we'll get right on it.


Packaging Supplies offer a range of sizes and strengths of white vest carrier bag. The white vest bags are supplies on a roll for easy storage and counter dispensing. White vest bags are suitable for all retail uses such as supermarkets and shops.
The 8 & 9 micron vest carriers are a good economy range of bag.
The 13-18 micron vests are slightly stronger and an ideal option for bottles.
The Hi-Tensile vests combine budget prices with a high quality bag strength.


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Stanton, Suffolk, England
Colour transparency of the side view of a post mill at Stanton, Suffolk, taken on 20th June 1969.
Thorpeness, Suffolk, England
Colour transparency of the detail of the gearing from fan to tram wheels of a post mill at Thorpeness, Suffolk taken on 27 May 1978.
Saxtead Green, Suffolk, England
Colour transparency of the 3/4 rear view of a post mill with models alongside at Saxtead Green, Suffolk, taken in July 1961.
Colour transparency of the detail of the sails and spider of a post mill at Thorpeness, Suffolk taken on 27 May 1978.
Drinkstone, Suffolk, England
Colour transparency of the 3/4 rear view of a post mill at Drinkstone, Suffolk taken on 26th May 1978.
Colour transparency of the centre post and sheers of a post mill at Drinkstone, Suffolk taken on 26th May 1978.
Friston, Suffolk, England
Colour transparency of the 3/4 front view of a tower mill at Pakenham, Suffolk taken on 3rd August 1958.
Pakenham, Suffolk, England
Colour transparency of the detail of the cap, gallery, fan and striking chain of a tower mill at Pakenham, Suffolk taken on 20th June 1969.
Colour transparency of the detail of the sails of a tower mill at Pakenham, Suffolk taken on 20th June 1969.


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Корренти () — муниципалитет в Бразилии, входит в штат Пиауи. Составная часть мезорегиона Юго-запад штата Пиауи. Входит в экономико-статистический микрорегион Шападас-ду-Эстрему-Сул-Пиауиенси. Население составляет  25 407 человек на 2010 год. Занимает площадь 3 048,447 км². Плотность населения — 8,33 чел./км².

Демография
Согласно сведениям, собранным в ходе переписи 2010 г. Национальным институтом географии и статистики (IBGE), население муниципалитета составляет:

По данным оценки 2016 года население муниципалитета составляет 26 084 жителя.

История
Город основан в 1872 году.

Статистика
 Валовой внутренний продукт на 2003 составляет 38.609.200,00 реалов (данные: Бразильский институт географии и статистики).
 Валовой внутренний продукт на душу населения на 2003 составляет 1.600,71 реалов (данные: Бразильский институт географии и статистики).
 Индекс развития человеческого потенциала на 2000 составляет 0,679 (данные: Программа развития ООН).

Ссылки
IBGE Cidades
Confederação Nacional de Municípios (CNM)

Примечания

Муниципалитеты штата Пиауи


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