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If I speak in the tongues of men and of angels, but have not love, I am only a resounding gong or a clanging cymbal. If I have the gift of prophecy and can fathom all mysteries and all knowledge, and if I have a faith that can move mountains, but have not love, I am nothing. If I give all I possess to the poor and surrender my body to the flames but have not love, I gain nothing.
When I was a child, I talked like a child, I thought like a child, I reasoned like a child. When I became a man, I put childish ways behind me. Now we see but a poor reflection as in a mirror; then we shall see face to face. Now I know in part; then I shall know fully, even as I am fully known. And now these three remain: faith, hope and love. But the greatest of these is love.


Mosaert x 24 Sèvres // Discover the exclusive collection by Stromae's label.
The creative label Mosaert - anagram of Stromae - was founded in 2009 in Brussels, on the occasion of the launch of the first album of the singer entitled "Cheese". Mosaert's vocation is to oversee everything from production to artistic direction, staging and costumes.
Far from the rhythms imposed by the fashion industry, they choose to release only one collection per year in the form of a numbered "capsule". Made in Europe, their unisex clothing displays a graphic and colorful aesthetic that is illustrated in exclusive prints.


Improper payments by the IRS are costing taxpayers billions each year.
So said J. Russell George, the Treasury Inspector General for Tax Administration in congressional testimony Wednesday. At issue are several kinds of refundable tax credits, but most of the fraud stems from the Earned Income Tax Credit, or EITC.
Improper EITC payments amounted to $11 billion to $13 billion in fiscal year 2009, George said. The IRS estimates that between 23 percent and 28 percent of payments under EITC are erroneously issued each year, he said.
"Although the IRS has annually reported billions in EITC improper payments since it began reporting estimates to Congress in 2002, little improvement has been made in reducing these payments," he testified.
Compliance reviews, conducted before checks are issued, could allow the IRS to confirm taxpayers' identity, correct errors and audit some returns.
"Based on our review of the various refundable credits, we believe the IRS should require individuals to provide documentation to support eligibility for all refundable tax credits," he told the U.S. House of Representatives' Subcommittee on Oversight, a panel of the Ways and Means Committee. "If such documentation is required, the IRS will also need math error authority to deny refundable credits when supporting documentation is not provided."
Steve Miller, deputy commissioner for services and enforcement at the IRS, said the agency faces a huge administrative challenge dealing with refundable credits because of tight deadlines combined with the complexity of the tax code.
"The IRS must deliver the promised refunds in the intended time frames while ensuring that appropriate controls are in place," he said, according to Bloomberg.
He also said that new paperwork requirements could results in delays in giving taxpayers their refunds. The maximum EITC is $5,666.
U.S. Rep. Charles Boustany, R-La., said during the hearing that not enough is being done to "stem the tide" of improper payments, according to Bloomberg. "The agency has also failed to implement years of inspector general recommendations that, if accepted, could save taxpayers billions of dollars."
U.S. Rep. John Lewis, D-Ga., noted the EITC "lifts families and their children out of poverty and into the middle class." While the program's administration could be improved, "we should not used flawed estimates based on old data to single out working, middle-class Americans," he said, the Wall Street Journal reported.
Nina Olson, the national taxpayer advocate, told lawmakers that improper EITC payments accounted for 5 percent of the last estimated tax gap, The Hill reported.
"Sounds to me like we need to do a lot more research into the 95 percent of other areas where folks aren't paying their taxes properly or making mistakes before we go after middle-class families and target them," said U.S. Rep. Xavier Becerra, D-Calif.


NARS Bronzer – Laguna: It's that name again but what can I say…the Laguna range of NARS products are truly well worth the praise. The powder formula is finely milled, meaning it's easy to apply and blend. The color doesn't contain any visible shimmer or sparkle, which is something I prefer when it comes to bronzers. Depending on the look I'm trying to achieve, I like having the choice of adding shimmer myself, or how much of it, if I feel like it.
Benefit Bronzer – Hoola: The Benefit Hoola is slightly lighter in shade than the NARS Laguna but it's also very easy to build, depending on the color preference. Hoola bronzer has been a cult favorite in the bronzer category for a very long time. Well worth a check with its cute cube packaging and the brush it comes with.
Guerlain Terracotta Bronzer – #02: Guerlain is a high end brand but they deserve every cent you pay for their products. They're renowned for their bronze product range, from powders to eyeshadows to lip glosses. Amazing color range, amazing quality and if you're ever in the mood to splurge on cosmetics, this is one brand that won't disappoint.
What is your favorite powder bronzer?


Mother Nature is Gaia in all of her wonder.
The seasons flow, the sun and moon shine on all, weathers rage and Earth's creatures bask in Mother Nature's presence.
precipice and into the journey of life, time passes and age creeps in.
mummy/cocoons, reborn as butterflies (spirit) to return to the journey.
serpent with tail in mouth signifying eternity.
The Cosmic Jester is a piece reminding us that what we see as fatality and death, its often merely Life's Cosmic Joke. With eyes closed we allow ourselves, puppet-like, to be led by none other than the Cosmic Jester himself, the soul dancing across the Valley of the Shadow of Death unaware of the humor inherent in the Cosmos.
These works are available as matted or unmatted prints. E-mail Boo for details.
Click HERE for Boo's Christmas cards.


text:
Massapequa NY
My Father Was A Nobody
September 7, 2016 September 8, 2016 | Linda DeMers Hummel
First, an admission: I've been spending hours studying videos of Donald Trump rallies and interviews, but it has little to do with politics. I've become obsessed with trying to figure out the man behind the mask, by watching his body language and listening to his phrasing. I've read anything I can get my hands on about his early family life, keeping my eye out for the clues that could lead someone to end up so totally bombastic. I may have found one.
I read recently that Donald's father had a salient theme when it came to rearing his kids. Apparently, he pounded it into his children that the worst thing in the world that could happen to them was to end up "a nobody."
I don't want to be too hard on Old Fred Trump, who's been dead for almost twenty years. After all, he wasn't alone in forming his son. Donald had a mother and extended family and a neighborhood that all had a hand in mixing up the nurture/nature equation that begat The Donald.
But if "Don't end up a nobody" was the single loudest refrain of Donald's childhood, that's a fascinating thing to teach a child. If you follow that directive, it means you have to do everything you can to stand out. To win. Never to stop swinging for the fences. Never to say "I'm sorry," or "I made a mistake." Never to stop selling yourself. If nothing else, it sounds exhausting.
But, of course, there is something else. Donald and I are roughly the same age, that age when simple math lets you know you have a lot more years behind you than you do ahead of you. I don't know about him, but I find myself taking stock more often, sifting through what's really important and what I no longer have time to worry about. And often I think about a clarifying life-moment I had in a Buffalo high school auditorium thirty years ago with my friend JoAnne.
We had tickets to a lecture by Elisabeth Kübler-Ross, the famous psychiatrist who studied death and dying as her life's work. I'm not sure why we felt compelled to hear her talk about a topic that was — back then — so removed from us. Our children were quite young; all four of our parents were vital and healthy. Death wasn't exactly on our agenda.
Kübler-Ross was in her late fifties then and the leading expert in the field. She talked for a bit about the phenomena most common to dying people. I thought it was all interesting. Not life changing.
But then she said this: By now, I have sat and talked with tens of thousands of people who knew they were dying. Never, in those many, many conversations, have I ever heard someone say, "I wish I'd had more money. Or a bigger house. Or better jewelry." She paused. Never once. But too many times I hear them wonder why their children don't visit, why they have been left alone.
By Trump standards, my own father was a nobody. Beyond our family, our neighborhood, and the people he worked with at Grumman for 40 years, no one ever heard of him. He read books but never wrote one. He earned a salary that afforded us a summer vacation every year, and that was a big deal. He was a company man, a good provider, a faithful husband.
Contrary to the axiom, he did suffer fools gladly and still walked away from those conversations with a smile, never needing to prove himself or tout his accomplishments. The most critical he ever got was his absolute insistence that even an expensive toupee never tricked anyone, a comment launched as a quiet aside in the direction of a man who was sure he was deceiving the universe.
I suspect poor old Fred Trump might have been sorely disappointed in the man my father became.
My dad died at a ripe old age, peacefully, in his sleep. My memories of his wake a few days later are a jumble of greeting old friends and relatives and all of us laughing through tears at our stories about him.
One of the last moments of the evening came when I watched our Hamilton Avenue neighbors — three men who had seen my brothers and me grow up, three men who never knocked but just walked in and out of our house for decades the way characters in 1950s sitcoms reruns do. At the coffin, they put their arms around each other and looked down at my dad and said their goodbyes. One of them was retired NYPD. One was retired FDNY. My whole life, they were tough guys who everyone counted on, who never cried.
They cried that evening. A lovely, silent ovation to a man who was a nobody. An act, I'm guessing, that would have had Fred Trump scratching his head. An act, I'm thinking, that would have evoked nothing more than a disinterested glance from his sad, sad son, who could not begin to get what all the fuss was about.
Linda DeMers. From High School?
People frown at you if you wear flip-flops to a funeral. This thought came to me as my plane touched down on Long Island, and I realized I was due at one in a few hours and had forgotten to pack shoes. Luckily I was in my hometown. Giving myself the requisite half hour to get lost in traffic on roads I used to know, I finally pulled into the shoe store I'd frequented as a teenager. I started looking.
I turned to the clerk in back of me to say, "Yes" but stopped.
It was Bobby Werner. From high school. Class of '68. His hair was all gelled up, committed to a bad comb-over I wish someone had talked him out of. He'd lost those full cheeks he had as a kid. But it was him.
Before I even say my next words aloud, here's where I've been in my head: Bobby Werner made Honor Society our junior year, which was the province of kids whose fathers were internists, so it was doubly impressive because his father worked at Grumman, like mine. He scored touchdowns against rival football teams. He lived on Forest Avenue. His house was green.
There's more, and I retrieve that, too. He sat in front of me in English class junior year, where he turned around to pass me the SAT practice ditto every morning. So if my math is right, Bobby Werner was forced to look in my direction 180 times, give or take. I had such a thing for Bobby Werner, and I was wondering — now that we were face to face all these years later — if the feeling had been mutual.
"Wow," I say as if we're old friends who just haven't gotten around to seeing each other in several decades. "How are you, Bobby?"
I see blank. Of course, it's probably not Bobby anymore, I'm thinking. He's probably ratcheted it down to Bob. Hence the void, I'm sure. So I hop right back in.
Not a glimmer yet. But he's squinting a bit, so I think he's trying.
"Massapequa?" I add, just in case he secretly went to more than one high school.
"You went to Massapequa?" he asks. I nod. He stares, and the pause sashays over, right into awkward.
"Impossible," he says. "I know I'd remember you."
At first I think he's flirting with me, but maybe he sees this conversation as an attack on his powers of memory. Whichever it is, I bet he never guessed he'd end up working in a shoe store in his hometown. Or come across a woman who knows the details of his illustrious past.
There's another pause — even longer than the first one — signaling that we're finished dancing down memory lane. So remembering why I'm here in the first place, I break the silence.
"Do you have this shoe in black?"
When he returns from the back, he has a shoe box in his hand. He doesn't say he recognizes me after all, now that he's had time to think. He doesn't say he'll look me up in the yearbook when he gets home.
I bet Bobby Werner remembers graduation day when we smiled for the camera with our proud parents. Our class motto was "We are good! We are great! We're the Class of '68!" When we screamed it at pep rallies, we emphasized the middle sentence, believing we were immune to the chips and scratches that would eventually find us.
"Anything else today?" he asks.
I hand him my credit card.
If Only It Were True
May 26, 2016 May 26, 2016 | Linda DeMers Hummel
In the village of Skaneateles, NY, at the base of its gorgeous lake, is a war memorial. Bronze plaques list the names of those who died. The first one, dedicated after World War I, is simple in its optimism. Above the names is its title: "The World War." And then, of course, in a steady stream of more plaques next to it, comes the truth. Still, I love that bright anticipation. If only it were true.
I posted this blog entry about growing up in Massapequa with Ron Kovic last year on the Fourth of July, his birthday. And because this weekend is Memorial Day, and Memorial Day is more than picnics and mattress sales, I'm placing it here again.
"I don't like this," my mother said as she set the dinner table. "It's getting to be a bad habit."
The rest of my family out-voted her. So my brother placed the portable black and white TV on a snack table in the corner of the kitchen.
It was fall, 1967, and I was a senior in high school. Between bites of dinner and sips of milk, my family watched the news unfolding from Vietnam. As a student who thought history was her best subject, I was interested in the logistics of it all, the politics. My ability to watch young men being ripped apart on a 16-inch screen and then say things like, "Please pass the potatoes," evidently didn't bother me.
Then Ron Kovic got shot.
Ron Kovic grew up one block over and two blocks up from our house. He and his friends were a staple of my childhood. For one summer I worshiped his broad-shouldered body as he played ball every day in the neighborhood. He was — as were many others — the older boy who never looked my way. For three hot and humid months that year, I made up a reason to walk past his house ten times a day. I hoped for a "hello." I never got a nod.
I'd lost track of him when he graduated from Massapequa High School in 1964. I had no idea he'd become a Marine. His little sister was at our bus stop on Broadway, but by the rules that governed bus stop protocol, I couldn't talk to her because she was younger.
And then one afternoon in January, 1968, I saw his sister sobbing on the bus ride home from school, hunched over in her seat. Her friends crowded around her, and I heard one of them say, "Her brother got shot in Vietnam."
Starting that day, I had two images of Ron Kovic that I couldn't reconcile. In the first, he wore his letter sweater with the blue and gold M. He had a crew cut and was tan and smiling. In the second — only a few years beyond that — he lay in St. Albans Naval Hospital, paralyzed from the chest down.
In 1976, when Ron wrote about his life in Born on the Fourth of July, he graced the front page of The New York Times Book Review. He was renewed, strong in his anti-war convictions, still handsome. My brother bought a copy of the book for me and walked around the corner to the Kovic's house and asked him to sign it.
"He was very pleasant," my brother told me. "We talked for a long time. I asked him, but he said he doesn't remember you."
When you're the cool kid on the block, you don't recall the skinny 13-year-old in the shadows, even if she is adoring your every move. And that wasn't the big role Ron Kovic was going to play in my life anyway.
January, 1968, my family stopped watching the Vietnam War unfold on the TV screen at dinner. I no longer needed Walter Cronkite to shepherd me through the Tet Offensive or the DMZ. Ron Kovic — that beautiful boy from Toronto Avenue who did perfect handstands — took over the job.
If I questioned what war was, or what it did, my answer was close by now. Two blocks away. At the bus stop. Every morning when I looked into his sister's eyes.
The Neighborhood Bully, 50 Years Later
May 19, 2016 | Linda DeMers Hummel
The first time I heard "Hey, Buzzard!" I was 12, and I knew he was talking to me. With a small crowd around him, Walter began flapping his arms wildly in the air, and making loud "caw, caw, caw" sounds. His friends were already laughing and didn't need an explanation, but they got one anyway: "I call her that because she's so ugly and her nose is so big," he told them as they moved down the street.
My nose was way ahead of the rest of my face. In fact, my whole body was just one big adolescent disappointment that summer. My hair had the consistency of steel wool and would puff out like a blow fish as soon as the humidity raised half a percent. I was taller than anyone on my block (including a few short adults). I kept forgetting about my feet. I tripped a lot.
Puberty had not come gunning for Walter the way it had for me. He was athletic and blonde, with perfect symmetry to his face. As the kingpin of our neighborhood, whatever he said garnered plenty of nods and laughs. My humiliation — always close to the surface — didn't faze him. Just the opposite. The few times I cried only fueled him. Twice he spit at me but missed.
I found no "safe spaces" during those summers. Unless it rained, kids played outside all day, and the hand you were dealt was a three-block radius of your house, maybe a total of 50 kids.
At dinner, my parents might say, "So, what did you do today?" but they never wanted to hear the details. There was an unwritten manifesto of all the Massapequa parents I knew: They'd had the foresight to buy a home on bucolic Long Island, a far cry from the mean streets of Manhattan or Queens where they'd come of age. They got points for providing you with trees, good schools, and fresh air. The rest was up to you. You were supposed to have fun in the summer. It was your only job.
As a child, my mother had watched her family struggle through the Great Depression. She was replete with stories about oatmeal. When my grandmother could afford to make some extra in the big pot on top of the stove, she would have my mother take it to the family who lived above them, a trip my mother dreaded. When the woman opened the door, her face would fall and she would sigh. She took it because her kids were hungry, but she couldn't bring herself to say "Thank you." Oatmeal was charity and people who worked so hard didn't take charity.
My mother fought dark feelings most of her life that all our security would be whisked away. Walter meant nothing to her when — at any moment now — oatmeal might return as a staple.
My father spent most of his childhood in Maine. When his mother died after his third birthday, his father moved away to find work. My father was shuffled among kindly relatives who fed him as long as they could. Theirs was a small enclave of French mill workers who did not speak English. And then when my father was 11, he was sent to the Lower East Side of Manhattan to live with his father, a man he barely knew and a man who refused to speak to my father in French. New father, new city, new language all in one moment. Walter? Don't be ridiculous.
My parents listened to me, but their usual response — changing the subject — told me that they couldn't relate. Their message was loving and practical and always the same, but it infuriated me in its simplicity: "Sometimes life is hard. Be a good person. Figure it out."
A few years ago I was at a funeral back in Massapequa when I saw Walter walk in. He was easy to spot in the crowded room — still handsome, his blonde hair now gray. I'd been privy to what he'd been doing all these years. He has struggled — in a bunch of arenas — maybe the reason he was such a mean kid. He is still not known for kindness in any form. (Sometimes life is hard.)
Watching him, I felt a little vindicated as if someone had been keeping score all this time, and it had just been announced in this room at the funeral home that my totals soared over Walter's. I realized, though, that I didn't need to be the winner. And what I was feeling at that moment was a bit of compassion I didn't see coming. (Be a good person.)
I caught his eye and smiled. He recognized me, and we made small talk about the old neighborhood. If I thought for a moment he remembered his treatment of me when we were kids, I might have brought it up, just to see what his memories were. But it was clear he just wanted to tell me about his business, his kids who play lacrosse, his new car, and his new wife. And maybe it was during that conversation — as my mind wandered — that I finally completed my parents' advice from so long ago (Figure it out.) Because I remembered that at 12 I didn't want to treat people the way Walter did. I didn't want to end up like him.
And I didn't.
T-T-Talking 'Bout My Generation
April 14, 2016 November 3, 2016 | Linda DeMers Hummel
Facebook and Baby Boomers. When Mark Zuckerberg and his pals at Harvard sat around in their dorm rooms and envisioned the future, you can bet this did not happen: "Someday, people in their sixties, anxious to cling to a time when their knees didn't ache and they could read menus without glasses, will turn to our invention and see what's become of all their high school friends. It'll be fabulous."
Yet, that's pretty much what's happened. I've learned everything I know about the Class of '68 from Facebook. The biggest revelation? No other generation has been able to conclude, the way we have, that the cool kids got much less cool as time went by. Past generations have had to live long enough to get to that 50th high school reunion to get the final word. Not us. We've got newsfeeds.
And conversely, something wonderful has happened to the glasses-wearing, science-loving geeky kids, who were always in the background. I know because I'm friended to two of them — lifelong friends of each other — who were so sweet, smart, and dorky you almost had to look away. If they were boys who got their lunch money stolen or got stuffed in someone's locker between classes, Facebook tells me this is no longer true. They've had lucrative careers and long, happy marriages. These days, they upload glorious photos of the two of them hiking mountain ranges together. I don't know how this happened, but they're almost athletic.
The football team, many of whom ended up with bad backs and regrets about two-a-day practices — sure didn't see this coming when they tossed around these guys on the bus. And as for the surfers whom I worshipped from afar, like the rest of us, sun damage hasn't done their faces any favors. But the science nerdy boys, who tried to stay under the radar of the locker room crowd and have been wearing sun-proof gear for decades, look remarkable. Even when they smile they don't look weathered, the way — ahem — some people who peaked early and went around saying "Kowabunga" all through high school do now.
In the garden of the late bloomers, the kids who were in the background have blossomed. Facebook tells me so. And it's the news I've been waiting to read. So thanks, Facebook.
Can We All Just Take a Breath?
March 10, 2016 April 22, 2016 | Linda DeMers Hummel
As scandals during my childhood in Massapequa went, this one had legs. I didn't understand it completely, but I could tell by my parents' tone it was bigger than the brouhaha about the Townsends refusing to pick up their dog poop, which had rocked Hamilton Avenue the summer before.
This one started the day my mother drove me to our family dentist — a man I'd known all my life — for my 6-month appointment. While we sat in his waiting room, I silently recited my usual prayer to the molar gods about no cavities. My mother immediately noticed that Dr. McGarrity had placed a copy of Barry Goldwater's book, The Conscience of a Conservative, on each end table. And as if that weren't enough, instead of the usual pamphlets about brushing your teeth after every meal, there were now red, white, and blue brochures explaining why people should vote for the senator from Arizona.
"And not just one table," my mother told my father that evening, "but all five!"
"Did you say anything to him?" my father wanted to know.
We talked politics often in my house — the keyword being "in." I knew that Goldwater was diametrically opposed to everything my parents held dear because they were liberals of the highest degree. If any of our neighbors actually believed in Goldwater (and undoubtedly there were a few on Hamilton Avenue), they kept their leanings to themselves. As did we.
And this — to put it simply — was the way the world worked before Facebook. It was a place where your dentist throwing his conservative beliefs out there on a table could horrify people who were just there to get their teeth cleaned. Long before Twitter came along and we realized how cleverly we could condense our opinions into 140 characters, my parents were aghast that Dr. McGarrity would want the world to know how he planned to vote.
Anyone reading my blog for the last year knows I'm not above hauling out parts of my youth and giving them nostalgic air time. And anyone who is lucky enough to make it past forty begins to see how "simple" life was then. Some of us pine for the past — loudly and often — especially this year, when the world seems to be upside down.
I'm not one of those people.
Every time someone talks about the Fifties and how perfect they were, I shift to other thoughts: Separate water fountains. Polio. Gay men cheerfully described in their obituaries as "lifelong bachelors" by family members who didn't know the truth. Or the unrealized dreams some women mourned when they signed up to become housewives and spent every day of the rest of their lives slowly disappearing.
This election cycle looks like it will get crazier before it gets better, and as much as social media is something I can't live without, these days I feel like I'm drowning in it, especially when my fellow Baby Boomers are at the keyboard. In one corner, we miss the civility and quiet of the Fifties. In another, we're generating memes and comments — about our candidate, our issue — at an astonishing rate. We need to feel right. About everything.
Maybe it's time to take a breath. Which is what I'll do. As soon as I update my Instagram account.
Why My Wedding Wasn't on TV
January 7, 2016 April 16, 2016 | Linda DeMers Hummel
Weddings need themes these days. I know this from a TV show I'm addicted to where brides compete with each other for a honeymoon. As guests, they score things like food, dress, and venue. Then they get to be interviewed and tell where the other brides dropped the ball.
Sometimes they're riled up about having to wait too long at the bar for the signature drink. Sometimes it's the bride's dress that sagged at the bottom or didn't have enough bling. Bling is big.
I'm most obsessed with the theme part. It allows the bride contestants to walk into a reception area and moan "I don't see enough of her winter wonderland theme." Or, if the bride has been successful, one of them might say to the others, "You can really see how she carried off her peacock theme."
When my boyfriend and I decided — over a bubbling casserole of mac and cheese on a Tuesday night in 1974 — that we would get married, there wasn't much to it. He hadn't bought a ring. Why would he when I could use my grandmother's just-fine engagement ring she'd given me for my college graduation? And it almost fit, so there was that.
I called my parents, announcing the date we picked out, giving ourselves five months to plan everything. This would be unthinkable in today's wedding world, where you have to book a florist two years in advance. Plus I didn't have a binder (or seven) that I lugged around with all my DIY ideas for place cards and cake toppers.
My mother's first question: "Are you sure you're ready to get married?" It was a ridiculous question, because at 24 I was sure of everything, and I wondered how she could have missed that.
She sort of sighed at the end of our conversation and said, "Well, I guess you'll have to come home soon so we can get the details arranged. We should be able to get it done in a weekend." She said this with the tone usually reserved for "The dog had diarrhea on the carpet."
The call to my future in-laws was even less lukewarm. I'm guessing here, since there was no speakerphone in those days. I could just see my boyfriend's mouth turning down slightly as he listened to them tell him he was making the biggest mistake of his whole life (I'm assuming). Then every few minutes he'd spot me, still looking at him intently, and he'd try hard to turn his mouth upright. Once or twice he gave me sort of a half-assed thumbs-up sign, but I knew he was lying.
On a suggestion from friends about where to have our reception, my mother got an appointment at the Riviera. It seemed decadent because it was in the section of Massapequa we called, "the rich part of town." It could accommodate 125 people, and we had 120 on the guest list. The catering director gave us three menus to look over. My parents had been saving for my wedding a long time, long enough that even though it wouldn't be the truly white wedding of their dreams, a buffet would not do.
The Riviera people told us, "Everyone uses the Buddy Guy trio." From the photographs, the trio appeared to be a sweet group of older Italian men who knew their way around the "Hokey Pokey." My mother took out her checkbook. We were in business.
We stopped by a florist and ordered a bouquet for me, corsages for the mothers, and flowers for my matron of honor. She was going to wear a multi-colored dress she'd worn for someone else's wedding. When he asked about shades and hues, I said, "Anything you think will look nice." He didn't drop his chin the way florists of today would at hearing this crazy talk. And among the roses were a few carnations, which would have dropped my overall score on TV. I just know one of the more critical bride contestants surely would say, "What? Carnations in a bridal bouquet?"
Our last stop was the photographer. We overlooked the yellowing pictures and plastic lilacs on the dirty ledge in his storefront window. My mother knew someone who knew him. "I heard he's nice," was her complete report. He seemed happy for the business.
My mother and I conquered the complete planning of my wedding in six hours. It would be years later, looking at the photo album, that I'd notice a few details I might have put more thought into. And be glad camera crews and competing brides hadn't followed me into the reception hall that day.
I stayed married for 22 years. So I'd like those brides of today with their penguin-themed receptions or the ones who have to have everything covered in chevrons and twinkling lights to give me the credit I rightfully deserve. Two decades count for something, even if there were a few carnations in the mix.
For Ron Kovic, on Memorial Day
July 2, 2015 May 26, 2018 | Linda DeMers Hummel
My Two Fathers
June 18, 2015 April 22, 2016 | Linda DeMers Hummel
My father-in-law and I were always the early birds in the family. On one of their holiday visits to Buffalo, we'd had a big family celebration the night before. The kids were young and always excited to see their grandparents. I worked hard to get the house shining and cook meals that didn't rely on Hamburger Helper. Their visits were sort of a big deal.
He and I were sitting in the living room, drinking coffee and talking about the night before.
"You know what I loved most?" Bill asked.
I knew he pretty much loved everything, but I asked, "What?"
"No one got drunk. There was no shouting. No one got punched."
I knew he wasn't making a joke, and that was the sad part. My father-in-law came from a family that early on stopped thinking of holidays as a reason for civility. Bill's father had died months before he was born. He grew up the youngest of five children of an immigrant mother who washed floors at the movie theater down the street in Brooklyn. Bleak would cover it.
Then when Bill was only ten, his mother died, too. He went to live with his much older sister and her husband. It was here that my father-in-law lowered his standards about holiday gatherings for all time.
My father was born in Sanford, Maine. He was three when his mother died. His father was unable to care for him and his sisters for reasons that went unsaid. They were sent to live with different sets of relatives. Though French Canadians in their mill town stuck together, sometimes it was hard to find the next placement for an energetic 3-year-old. He might stay a month. It might be a year. He said he was always loved, just never permanently.
My father and his mother, the year she died
My grandfather left Sanford (and his heartbreak, probably) and moved to New York City to find work. Years later, when my father was ten, he was sent to the Lower East Side of Manhattan to live with his father, a man he barely knew. Their first meeting was at a drug store soda fountain. My grandfather spoke to him in the only language my father knew.
"This will be the last time I will speak to you in French," he said. "From now on, only English. You have to learn English here." My father remembered the last sentence in French his father ever said to him: "Maintenant, terminer votre crème glacée." (Now, finish your ice cream.)
My grandfather had found janitorial work. The two of them lived in shabby walk-ups or boarding houses and regularly moved ahead of the landlord the night before the rent was due. It was 1930. Times were impossible.
Happily, I can flash forward to the rest of their lives. The two men married women who believed in them. They fought in the Pacific during WWII and came home safely. They had children and bought homes in the suburbs. The jobs they landed were the ones they kept until retirement.
My father-in-law during WWII
Bill and my father never found much to complain about. Despite the pain of their childhoods, neither one felt sorry for himself a day in his life, and I marvel at that. Maybe they suffered in silence. Maybe it wasn't manly to bring up childhood wounds, or they just couldn't find a group with which to commiserate. Maybe they were too busy.
Father's Day was never a big deal to either of them. My dad called it "one of those made-up holidays." Bill had trouble keeping track of holidays that didn't occur on the same day every year. Once I made my father a Father's Day cake, and he looked a little embarrassed. When he got old, I'd send him flowers. He'd laugh on the phone and say, "You should save your money!"
When I think of them now, I picture them in the way they spent their days — putting one foot in front of the other. Laughing when things went their way and just getting on with it when they didn't. Without role models or support groups, somehow they became tender fathers, men their children could count on. Firm but not judgy. Loving but not mushy. Imperfect but always present.
Happy Father's Day to the good dads everywhere. And to mine. Both of them.

redpajama_set_name: RedPajamaCommonCrawl


Maios (Μάιος in Greek), the month of May, took its name from the ancient goddess Maia (in Greek Μαία, the mother, the midwife, she who helps to give birth. Maia was the Greek goddess of fertility.
The first day of Maios (Πρωτομαγιά in modern Greek) celebrates the final victory of the summer against winter, the victory of life against death. The celebration is similar to an ancient ritual associated with another minor demi-god, Adonis, which also celebrated the revival of nature.
The celebration of Spring in ancient times was in association with the Anthesteria, a festival held in February and dedicated to the goddess of agriculture Demeter and her daughter Persephone. Persephone emerged every year at the end of Winter from the Underworld. The Anthesteria was a festival of souls, plants and flowers, and Persephone's coming to earth from Hades marked the rebirth of nature, a common theme in all these traditions.
What remains of the customs today, echoes these traditions of antiquity. A common, May Day custom involved the annual revival of a youth called Adonis, or alternatively of Dionysus, or of Maios (in Modern Greek Μαγιόπουλο, the Son of Maia). In a simple theatrical ritual, the significance of which has long been forgotten, a chorus of young girls sang a song over a youth lying on the ground, representing Adonis, Dionysus or Maios. At the end of the song, the youth rose up and a flower wreath was placed on his head.
Other experts trace the May Day celebration and the wreath in the Thargelia (in Greek Θαργήλια), one of the chief Athenian festivals in honor of Apollo and Artemis, held on their birthdays, the 6th and 7th of the month Thargelion (about May 6 and May 7).
Thargelia included a purifying and expiatory ceremony. People offered the first-fruits of the earth to the god in token of thankfulness, it was at the same time necessary to propitiate him, lest he might ruin the harvest by excessive heat, possibly accompanied by pestilence. The purificatory preceded the thanksgiving service. A wreath was made using twigs from fruit-bearing trees, like fig trees, almond trees, or peach trees.
The most common aspect of modern May Day celebrations is the preparation of a flower wreath from wild flowers, although as a result of urbanization there is an increasing trend to buy wreaths from flower shops. The flowers are placed on the wreath against a background of green leaves and the wreath is hung either on the entrance to the family house/apartment or on a balcony. It remains there until midsummer night. On that night, the flower wreaths are set alight in bonfires known as St. John's (Agios Ioannis) fires. Youths leap over the flames consuming the flower wreaths.


Implicitly or explicitly, the motivation level of candidates is usually a consideration in hiring decisions. How motivated or driven is a candidate to do the job in question? Is there an unmet need driving the person or is money, power, recognition, excellence, knowledge, more important variables? What does a given individual's motivation drive them to do, and what price are they prepared to pay to succeed? And does success douse or fuel the flames of motivation, if it affects it at all?
I recently re-read two books that touch on the complex issue of motivation from different perspectives. The first, titled Talent is Overrated, makes the case that high performance is much more than a genetic lottery in which intellect or innate ability are the grand prizes. Instead, high performance is the sum of purposeful and deliberate practice, constant feedback, a teacher, and the personal belief that one's destiny is self-controlled. Equally important however, those who achieve excellence tend to share a burning motivation and drive to excel coupled with the willingness to focus, concentrate and persevere to achieve their goals. It is this willingness to pay the price of excellence, to expend the effort, endure and overcome whatever gets in the way, that separates the few from the many.
The second book, titled The Trophy Kids Grow Up, discusses motivation from the perspective of young adults entering the work force in the past 5-10 years. This is a generation that questions what remains of the traditional notions of careers and success that drove their parents' careers. Simply stated, they don't buy it. If disruption is the norm, let's flip Maslow's law on its head, and go for self-actualization now rather than later. They covet variety, engagement, feedback and steady growth. And while motivation and drive remain differentiating personal qualities, they are tempered by changing times and values. Unlike the high performers in the first book, this group may strive for the 'glory' but the 'guts' will be on terms defined by them.
Drive, passion, grit, perseverance, resilience and related qualities remain among the attributes being sought by organizations. However, the days when organization could demand those same qualities as a condition for employment success are likely over. In the gig economy the gig's up.


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Advertising Statistics
Author: Idil
With more than half a trillion-dollar market size, the advertising industry is an ever-changing world with new trends, technologies, and strategies emerging daily. It is important to stay up-to-date in this dynamic world, and getting familiar with the most recent advertising statistics is a great start. Below, you'll find the newest industry trends broken down into digital and traditional advertising stats, fun facts, and emerging trends you should know about the advertising world.
Advertising Statistics (Editor's Choice)
US ad spending declined by 8% in 2020.
Political advertising spending reached $8.5 billion.
The longest uninterrupted ad campaign lasted 25 years.
Facebook drove over $25 billion in advertising revenue in the first quarter of 2021.
An Instagram ad can reach nearly 1.4 billion users.
Video ads account for 35% of all online ad spending.
Half of the viewers ignore TV advertisements unless they are relevant.
46% of adults said they rarely see people that look like them in advertisements.
Nine Colgate ads have been banned in the last seven years.
Kids are exposed to 9-10 fast-food ads every day.
General Advertising Facts and Statistics
1. Total US ad spending was 8% down in 2020.
It would be an understatement to describe 2020 as adverse. Every sector of the economy saw its fair share of pandemic-related recession, but the advertising industry was an exception. Although overall spending decreased, digital spending maintained its steady growth at 6%. Digital advertisers are the winners of this economic slump. Ad statistics confirm that digital dominance is here to stay, with digital video and display ads noting an 18% and 15% growth, respectively.
(Search Engine Land)
2. Advertising managers make $133,460 a year on average.
The overall employment of advertising and marketing managers is projected to grow by 6% from 2019 to 2029, which is 2% higher than the average for all occupations. The US Bureau of Labor Statistics highlights the shift from traditional and print-based to internet-based advertising. Advertising industry statistics state that the employment of advertisement and promotional managers who work exclusively with traditional media is likely to decline by 1%, and they expect significant job losses soon.
(Bureau of Labor Statistics)
3. Spending on online advertising in the US is expected to be more than double that of TV advertising by 2024.
The online advertising industry has been growing at a strong pace for a while. In 2019, mobile spending on online advertising made up almost two-thirds of total advertising expenditure in the US. Online advertising vs traditional advertising statistics confirm that the gap between the two was $58 billion in 2020, while the online ad industry continues to demonstrate significant growth compared to traditional advertising's static outlook.
(Marketing Charts, eMarketer)
4. The retail and automotive sectors in the US spend the most on advertising.
The US retail industry topped the list with $17 billion in advertising expenditure in 2018. Automotive followed with $14 billion, and both amounts were significantly larger than the budgets of other major US industries. The two verticals also increased their spending on digital advertising significantly. Advertising spending by industry statistics show that the retail industry accounted for 21.9% of the total digital ad spending, and automotive for 12.6%.
5. The US pharma and healthcare industry is expected to spend more than $11.2 billion on digital advertising in 2021.
Pandemic-related messages around testing and safety, telemedicine, medical supplies, and re-opening doctor's offices drive this year's boost in pharmaceutical advertising. Although the industry is still far behind top-tier sectors in terms of ad spending, with the growing interest in health and medical safety this year, prescription drug advertising statistics show the industry accounted for 7.1% of the total US digital ad spend in 2020.
6. Political advertising spending reached $8.5 billion during the US 2020 elections.
Like everything else that happened in 2020, elections were special. The calculated amount is 30% higher than the $6.7 billion projected early on in 2020 and a whopping 108% higher than what was spent in midterm elections in 2018, which was a record at the time.
(Forbes)
7. 25% of internet users in the US use ad blockers.
This loosely means that a quarter of paid advertisements do not reach their audience. Advertising stats show that the number one reason for using ad blockers is that websites are easier to navigate without banners. Still, users would also like to avoid irrelevant or obtrusive messages and prevent third parties from tracking their online behavior.
8. Following Firefox and Safari, Google Chrome is set to eliminate cookies by the end of 2021.
Let's properly define cookies first. First-party cookies are usually harmless. The domain you visit stores them, and they consist of useful information like language settings. Third-party cookies, on the other hand, are not a part of the domain you visit. Other domains create them and use them for retargeting and ad-serving. Targeted advertising statistics indicate a growing discontent among internet users on privacy issues, adding to marketers' frustration. As a response, Google Chrome is preparing to join other major web browsers in serving a more protected online experience to its users.
(MarTech)
9. The average cost for a 30-second ad during Super Bowl halftime was $5.6 million.
Needless to say, that is a record high number. Super Bowl commercials have turned into a cultural phenomenon alongside the game itself, and brands and TV networks know how to make the best out of it. Super Bowl advertising statistics recorded a whopping $336 million spending in 2019. It seems to be justified with 98.3 million Americans watching the game, though. That is almost 30% of the whole country.
10. "It's a Tide ad" by Saatchi & Saatchi was ranked the top campaign by WARC Effective in 2020.
Disclaimer: This is not a Tide ad. Making the most out of their Super Bowl commercials slot, Tide not only dominated the halftime but turned all the ads into a Tide ad, quite literally. The hilarious, 1-minute video ad significantly improved the advertising effectiveness statistics of the detergent brand: 22% of customers said they bought Tide within 30 days of watching the ad.
(WARC, YouGov)
11. Absolut held the longest uninterrupted ad campaign, lasting for 25 years.
Absolut launched its brilliant campaign in the olden days of 1981. It ran for 25 consecutive years and racked up more than 1,500 variations, with one of them being designed by Andy Warhol himself. The print ads involved different designs of the now-iconic vodka bottle, with a local twist. Statistics on advertising effectiveness went through the roof. When the campaign started, Absolut sold only 10,000 cases in the US. In 2000, the number had climbed to 4.5 million cases yearly, accounting for more than half of the imported vodka in the US.
(Smart Insights)
Misleading Statistics in Advertising and Other Sensitive Issues
12. 90% of marketers are somewhat concerned that their ad will appear next to questionable content.
Among them, 41% are extremely concerned that their ad will be in close proximity to a post that includes a hot button. With the rise of political correctness and 'cancel culture' in the digital ecosystem, the online advertising industry has been learning to tiptoe around it.
13. Nine Colgate ads have been banned in 7 years.
Undoubtedly the most scandalous one was in 2007 when Colgate was called out for the misuse of statistics in advertising by the UK's ASA. The tagline for the Colgate ad was that "more than 80% of dentists recommend Colgate", which would be understood as 80% of dentists recommend Colgate over other brands. However, it turns out the survey asked a completely different question to dentists: they were asked if they would recommend several toothpaste brands, not only Colgate. Later on, the dental brand had eight more ads banned for different issues: claiming to heal sensitive teeth in one day, manufacturing toothbrushes with 'sonic waves,' and representing actresses as nurses.
(BBC, Marketing Law by Osborne Clarke)
14. Reebok had to pay an $80 million fee for using false statistics in advertising.
In 2008, Reebok released EasyTone footwear and claimed it toned and strengthened muscles as the user walked or ran. Claims included that the shoes had been proven to lead to 28% more strength and tone in the buttock muscles, 11% more strength and tone in hamstring muscles, and 11% more strength and tone in the calf muscles than regular walking shoes. All these claims had no scientific support whatsoever. Upon investigation, the FTC initially issued Reebok with a $25 million fine. It was later calculated that the whole case amounted to $80 million, a figure that made history in false advertising statistics.
(Better Marketing)
15. 46% of adults said they rarely see people resembling them in advertisements.
And 12% claim they never see images of people looking like them in advertising. The numbers are getting higher for minority groups: 69% of Black, Asian, and other ethnic minority groups said they rarely or never see themselves reflected in advertising compared to 56% of white respondents. 80% of transgender respondents rarely or never see themselves reflected in advertising, compared to 57% of cisgender respondents. Apart from lack of representation, advertising and body image statistics suggest that people are struggling with their body image due to being constantly exposed to edited pictures in advertising, which indicate their body should look a certain way.
(UK Parliament)
16. 28% of cosmetic ads include disclaimers noting that the images were retouched.
According to a report released by the Sun, 44% of ads appear to be digitally enhanced yet have no disclaimers indicating they are. The report singled out mascara ads as using photoshop more frequently than other products: 58% admitted that the model's eyelashes were airbrushed, and 42% showed artificial lashes, Photoshop in advertising statistics show.
(HuffPost)
17. One in 10 teenagers in the UK sees alcohol advertising daily or almost daily.
The research did not find a correlation between alcohol consumption and direct advertising, though. Rather, there is a correlation between alcohol merchandise ownership and susceptibility among teenagers in the UK. Almost a fifth of the participants reported owning alcohol-branded merchandise. After controlling for demographics and confounding variables, those who owned such merchandise turned out to be twice as likely to be susceptible than those who did not.
(BMJ Open)
18. Advertising statistics for Australia show that in 2018, sex, sexuality, and nudity accounted for 36% of all complaints to the nation's Ad Standards.
The millennial age witnesses the questioning of the age-old imperative 'sex sells' alongside many others. Sexual imagery dominated the advertising scene in the late 90s and early 2000s, becoming a signature ad format for many high-end brands like Calvin Klein or Dolce & Gabbana. People began to criticize this trend of 'sexualized marketing' for perpetuating gender stereotypes around the 2010s. As a result, sex in advertising statistics began to record more and more consumers' complaints over the last decade.
(Better Marketing, Ad Standards)
19. Kids are exposed to 9 to 10 fast-food ads per day.
Although the American Academy of Pediatrics issued a call for all fast-food ads to be banned from television due to the growing rates of childhood obesity in the country, the US government is yet to take action on it. Even if the government issued a ban, the highly sophisticated marketing mechanisms of online advertising remain very hard to police. Fast-food advertising statistics show that non-direct advertisements like embedded marketing or product placement result in higher susceptibility levels among young children. According to a study conducted in 2018, brands introduced through methods like product placement are recalled more frequently than mere advertisements.
(Huffington Post, Chron)
Digital Advertising Statistics
20. The total number of social media users is close to 4.5 billion.
That is 61% of the global population. Let that sink in. This indeed means impressions of social media ads are growing, 13.1% to be precise. How many people actually take action is another issue, though. According to Statista, the click-through rate for social media ads is concerningly flat. It was calculated at 1.3% in the fourth quarter of 2020. It was 1.2% the same time the year before, according to social media advertising statistics.
(DataReportal, Statista)
21. 37.9% of consumers said they make a purchase 1% to 25% of the time based on an online or social media ad.
20% of respondents stated they never make a purchase based on an online advertisement, and only 4.5% said they make purchases 76% to 100% of the time. The frequency of purchases based on online ads roughly shows the effectiveness of this form of advertising. Although online advertising statistics like this do not look promising, industry leaders expect the numbers to go up with the rise of online shopping amid the COVID-19 pandemic. With the shops closed and governments instructing people to stay home, people have no choice but to do their shopping online.
22. Mobile ad spending is expected to hit $156.38 billion by 2023.
Budget restrictions occurred in almost every business aspect due to the COVID-19 related recession. Yet, on the bright side, nationwide lockdowns increased mobile usage significantly: research shows that today a typical American spends 5.4 hours on mobile. Although dampened by the economic crisis, mobile advertising statistics estimate a steady increase in mobile ad spending with increased usage.
(eMarketer, ZDNet)
23. In the first quarter of 2021, Facebook drove $25.4 billion in revenue from advertising.
Despite Facebook Ad Boycotts in July last year, the tech giant did not lose much ad revenue. The series of boycotts, under the Stop Hate for Profit campaign, kicked off after the social network refused to take action against hate speech remarks circulating on the site. Despite the involvement of some notable brands like Adidas and Volkswagen, the campaign was short-lived. Facebook advertising statistics show that the platform is still advertisers' favorite. 61% of social media marketers use Facebook ads, and they have every reason to do so. The platform is expected to reach nearly $95 billion in global ad revenue in 2021.
24. An Instagram ad can now reach up to 1.39 billion users.
Instagram welcomed 100 million users to its advertising reach in the past three months, equating to quarterly growth of 7.5%. These figures mean that 1.1 million users are added to Instagram's ad audience per day. Instagram advertising statistics suggest that the platform is getting closer to beat its older brother Facebook to become the most beloved advertising platform.
(DataReportal)
25. Snapchat users are 60% more likely to make impulse purchases.
According to Snapchat's data, the platform reaches 90% of all 13 to 24-year-olds and 75% of all 13 to 34-year-olds in the US. Millennials and Gen Z generations, which Snapchat reaches the most, have a combined spending power of $1 trillion. With the engaging and interactive features of the platform, Snapchat advertising statistics suggest that the channel still has some potential as an ad channel that is currently generating $2.62 billion in ad revenue.
(Snapchat)
26. More than 70% of consumers say YouTube makes them more aware of new brands.
Like it or not, YouTube is doing wonders for brand visibility. Besides the astronomic reach, it also has tools like Director's Mix that make the life of a marketer much easier. The tool can generate close to 250 customized versions of a 15-second ad by layering video elements and serving personalized ads, which have become quite popular in recent years. YouTube advertising statistics also suggest that viewers are two times more likely to buy something they saw on the platform and four times more likely to use it to find information about a brand, product, or service when compared to other channels.
(YouTube, Think with Google)
27. Video ads now account for more than 35% of all ad spending online.
There is no denying that we are living in an audiovisual age. Experts go as far as to claim that it will dominate the upcoming decades. According to video advertising statistics, marketers mostly use videos to promote products and services and for brand storytelling.
(Forbes, HubSpot)
28. 29% of marketers are not planning to use Twitter ads in the future.
Although a major social media platform, Twitter has not been a popular choice for advertising. One reason for this might be the removal of the Audience Insights tool, which lets brands gain in-depth data about their followers, including demographics, purchase behaviors, and mobile device usage. Despite the unpopularity, Twitter advertising statistics show that it maintains competitive pricing. According to one of the leading video marketing companies, WebFX, promoted tweets cost $0.50 to $2 per action; promoted accounts cost $2 to $4 for each follow, while promoted trends can cost as much as $200,000.
(WebFX, tractionwise)
29. About 42% of sites use native advertising.
For the people in the back, native advertising is advertising in disguise. It refers to paid content in the form that matches the look, function, and feel of the media format in which they are published. They are less obtrusive, as their main premise is being subtle. Native advertising statistics confirm that disguised paid ads are now a full-blown industry of their own: in 2018, the spending amounted to $35.24 billion. Big publishing houses like The New York Times had a big role in its popularization by proving that branded content can still have the format of high-end journalism.
30. LinkedIn's ad audience grew by 3% quarter-on-quarter in 2021.
Today, a LinkedIn ad can reach up to 768.2 million users and has proven to be 277% more effective than Facebook and Twitter in generating new leads, LinkedIn advertising statistics show. Add to that the platform's high lead conversion rates of 2.74%, and it makes perfect sense to invest some of your marketing budget into LinkedIn marketing.
31. 75% of podcast listeners follow specific calls to action upon hearing them.
The number of podcast listeners has grown tremendously in the last few years. In 2006, only 22% of Americans were aware of podcasts. In 2020, 75% of the public was aware of podcasts, and there were an estimated 88 million listeners across the country. Podcast advertising statistics, on the other hand, show that with great potential comes a great bill. The cost per 1,000 listeners is $15 for a 10-second ad, $18 for a 30-second ad, and $25 for a 60-second ad. Mind that the advertising cost is likely to go up depending on how many listeners the podcast has.
(WordStream, Statista)
Traditional Advertising Statistics
32. TV's share of advertising is expected to be 26% in 2021.
This figure is down from 37% ten years ago. The rise of subscription-based streaming platforms like Netflix, Amazon Prime, and Disney+, which happen to offer ad-free service, has sealed the much-anticipated downfall of the TV advertising industry. To catch up with the trends, traditional TV networks are also investing in their own streaming services, like HBO Max or NBC's Peacock. It's worth noting that TV advertising statistics about this estimation take into account the return of the top-tier sports events, which have been either canceled or postponed due to the pandemic in 2020.
(GroupM)
33. Half of the viewers ignore TV advertisements.
Despite being overpowered by streaming platforms, TV indeed maintains its enormous reach. Research shows that 82% of respondents have watched live TV in the prior month, and the average time devoted to broadcast TV is 3 hours a day. Advertisements, however, are a different story. Almost half of the viewers look the other way when ads come up while they are watching a show, as commercial statistics show. It's not all gloomy though, 21% of the same group also said that they don't skip the ads that are relevant to them.
(AMIC, Statista)
34. The compound annual growth rate for TV advertising is projected to be 0.4%.
The more people make online sources their default for viewing, the fewer media buyers invest in traditional TV advertising. While broadcast TV advertising's overall growth remains flat at 0.1% and cable networks are still expected to see a 0.3% CAGR for the upcoming years, television advertising statistics demonstrate a decline in multichannel systems advertising, at -1.5%.
(Marketing Charts)
35. 45% of Americans notice billboard ads more than before the pandemic began in 2020.
As COVID-19 crept into our lives and locked us into our homes, it also pushed us to rethink our daily lives. Commuting to work feels more bearable, while trips for groceries are like a blessing. 69% of people surveyed said they have an increased appreciation for outdoor surroundings, and 65% are interested in taking a road trip. They have a heightened receptivity for outdoor advertisements as well, and even more when they are useful. Billboard advertising statistics show that people particularly enjoy when they learn new information from advertisements they see outdoors.
(PR Newswire)
36. 53% of consumers are influenced by newspaper ads.
Newspaper ads are not having their golden times, but they are not that close to dying off either. An MRI Survey of the American Consumer found that a significant amount of consumers still value printed ads. Based on newspaper advertising statistics and experts' opinions, this trust in the printed material stems from the established credibility of print publications. While advertisers can easily leverage the reliability of print publications, those lack the increased targeting online advertising provides. Experts believe that it comes down to the brand itself and the nature of the product or service to decide which option is more effective.
(Latana)
37. Print ad spend is projected to decline by 18.9% between 2019 and 2021.
The disinvestment in print advertising accelerated with COVID-19 in 2020. According to print advertising statistics, the steep decline caused by print ads' reliance on local businesses resulted in this type of advertising receiving the biggest hit from the pandemic. Advertisers also think that it is no longer cost-efficient to advertise on printed material: the share of time spent consuming print media remains lower than advertising money spent on print.
(L.E.K)
38. 82% of consumers said they trust print ads the most when making purchasing decisions.
The digital world is a jungle full of possibilities, and the advertising industry is having a blast coming up with innovations. Consumers, on the other hand, do not share most of their excitement, and direct mail advertising statistics can confirm that. To cause even more disappointment, none of the online ad channels make it to the top five. Alongside direct mailing, consumers trust other older and offline options such as print, radio, or TV ads.
(MarketingSherpa)
39. The global radio advertising market declined to $19 billion in 2020.
This number is down from $19.6 billion in 2019. The decline is mainly due to the budget restrictions in the wake of the COVID-19 outbreak combined with the ongoing trend of moving away from traditional advertising channels, as reflected in radio advertising statistics. While traditional broadcasting still has the largest share in the radio advertising market, online radio advertising is projected to grow by 7.1% and reach $2.6 billion in 2024.
(Report Linker, Inside Radio)
40. 47% of Millennials said car wrap advertisements are easily remembered.
A classic method of out-of-house advertising, car wrap remains a cost-efficient way of increasing brand visibility. Media-targeted vehicles reach 95% of the citizens living in the area with an average length trip, according to vehicle wrapping advertising statistics by the Outdoors Advertising Association of America. At only $0.35, the average cost of a thousand impressions of vehicle advertising is quite low compared to other offline ad options.
(Kopytek)
41. The average conversion rate of door-hanging advertising goes up to 5%.
The rate, of course, depends on how attractive the offer and how compelling the artwork is. As marketers are trying to alter their strategies under the biggest economic stress since World War II, simple yet elegant methods like door-hanging advertising surface again. Door hanger advertising statistics confirm that this type of advertising may be a feasible and cost-efficient option to try for local businesses.
(Think Flyers)
42. 80% of consumers own promotional t-shirts.
Promo t-shirts smell awfully like teen spirit, but they do wonders for increasing brand visibility. Bound to become pajamas or dust cloths in the future, during their lifetime, they can generate up to 3,400 impressions. Along with drinkware products, t-shirts are customers' favorite free delights. T-shirt advertising statistics show that consumers keep these t-shirts up to 14 months, and a logoed t-shirt that costs $7 will have a CPI of only 2/10 of a cent.
(ASI)
43. A bus advertisement can reach 87.8% of all adults and 94.3% of 15 to 24-year-olds.
These figures, of course, were collected in a pre-pandemic world where everyone was out and about. We will not be under lockdown forever (hopefully), so there is no point in losing faith in buses. The latest bus advertising statistics show how useful it is to have a brand name on one. 61% of consumers stated that they had seen ads on buses within the last seven days, and 29% of adults actually use buses to commute for a minimum of an hour a week.
(Statista, Marketing Expertus)
Advertising Statistics FAQ
What is the rule of 7?
A marketing principle developed by the movie industry in the 1930s, the Rule of 7 states that a potential customer needs to hear the advertiser's message at least seven times before becoming a paying customer. During the depression era, studio bosses realized that a certain amount of advertising was required to convince people to see their movies, which led to the idea that marketing efforts should be repetitive and consistent to be successful.
How many advertisements is a person exposed to in a day?
There are no official advertising exposure statistics released since 2007. Back then, the market research firm Yankelovich calculated that one person saw up to 5,000 advertisements a day on average, with many of the respondents considering the situation as 'out of control.' Today, with the unprecedented use of social media, experts believe that figures are well above 10,000.
What companies spend the most on advertising?
After steady growth, Amazon finally ranks first as the biggest ad spender that spent more than $6 billion in 2019. Long-term number one, Comcast Corp. remained in second place, followed by AT&T, Protect & Gamble, Walt Disney Co., and Alphabet (Google), according to statistics on advertising expenditure.
Who spends the most on Google ads?
Amazon dedicates a significant amount of its advertising budget to Google ads alone. According to the latest records, the tech giant has a monthly budget of $17.4 million. The search engine info.com and review site ConsumersAdvocate.org spend $12.3 million and $6.72 million, respectively. Geico closes the top 5 Google Ads spenders with $5.15 million spent on the ad platform.
What industries spend the most on digital marketing?
The retail and automotive industries are the biggest digital marketing spenders at 22% and 12%, respectively. Although the automotive industry received a blow with the COVID-19 pandemic, experts flag a quick recovery due to the long sales cycle of the industry. Advertising facts show that the fastest growing industries in digital marketing are computing products and consumer electronics, and healthcare and pharma industries, at 28.2% and 18%.
How big is the advertising industry?
The global advertising market size is estimated to reach $630 billion by 2024. The steady growth of the industry received a blow with the outbreak of the coronavirus but should be back on track during 2021. North America is the biggest investor in the industry, followed by Asia and Western Europe. The Middle East, Africa, Central, and Eastern Europe spend the least. The largest advertising market is in the US, while the fastest-growing market is China, according to advertising statistics worldwide.
Despite dampening with the pandemic that broke out in 2020, the advertising industry is dynamic enough to adapt to changes and be a strong agent in the 'new normal.' Apart from economic stress, people's tastes, preferences, and interests are also shifting rapidly. It is now more important than ever for advertisers to equip themselves with the right data coming from the most relevant advertising statistics and adjust their strategies accordingly.
Sources: Search Engine Land, Bureau of Labor Statistics, Marketing Charts, eMarketer, Statista, eMarketer, Forbes, Statista, MarTech, Forbes, WARC, YouGov, Smart Insights, BBC, Marketing Law by Osborne Clarke, Better Marketing, UK Parliament, HuffPost, BMJ Open, Better Marketing, Ad Standards, Huffington Post, Chron, DataReportal, Statista, Statista, eMarketer, ZDNet, Statista, DataReportal, Snapchat, YouTube, Think with Google, Forbes, HubSpot, WebFX, tractionwise, Statista, Statista, WordStream, Statista, GroupM, AMIC, Statista, PR Newswire, Latana, L.E.K, MarketingSherpa, Report Linker, Inside Radio, Kopytek, Think Flyers, ASI, Statista, Marketing Expertus, Kruse Control, PPC Protect, Statista, SpyFu, Statista, eMarketer, Statista.


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Dr Raymond Bird and Delwyn Holroyd. Photo by John Robertson for TNMOC.
The HEC can be seen by Museum visitors in the First Generation Gallery at The National Museum of Computing on Bletchley Park whenever the Museum is fully open.
Dr Raymond Bird with the first version of the HEC at the First Generation Gallery at TNMOC, Bletchley Park. Photo by John Robertson.
Precise quantity unknown, but HEC 4 is thought to have sold more than 100.
The original HEC was not suitable for commerce because it did not have both a card punch and a printer – the HEC 4 had both and was therefore suitable for business.


Pelee Island is a remarkable destination for a family vacation, romantic weekend away or a solo adventure. Family memories will be made enjoying views of Lake Erie, roasting marshmallows by the fire, biking to the bakery for a quick snack, enjoying a glass of wine at the winery and splashing around in the lake.
When is your next Pelee Island Adventure? Make sure to book The Cruise Inn on the Lake so you get to experience and enjoy Pelee Island this year. The Cruise Inn is a quaint and quiet vintage cottage on a stunning lake with amazing views.
"We have had two weeks here and feel rested, relaxed and very welcome on Pelee Island. The kids have really enjoyed it. The activities ~ cycling, swimming and kayaking ~ have all provided lots of fun. The Cruise Inn has been the most comfortable, clean and well located cottage we could have hoped for. Only bad part ~ too close to the treats at the bakery!"


Jamie's post touches on one potential problem of having SSIS packages that are too big: errors with Source Safe while checking in. SSIS Packages are saved as xml documents, SourceSafe is going to put in a lot of effort to save the delta changes of the xml between saves. While I haven't encountered this problem in my environment, Jamie does make a suggestion which is very valuable: "Keep your packages as small as can be. A modular approach to development can be of real benefit".
I'd definitely agree with Jamie on this approach, especially when using SourceSafe in a team development environment. Because SSIS Packages are XML, you cannot assume that SourceSafe is going to safely merge changes from shared checkouts. In short: you cannot have multiple developers working on the same package at once.
When designing/developing a package, ensure only a single task / dataflow is put into a Data Flow task. Group Control Flow tasks with a Sequence Container when you can. When you find your package is becoming too big, or you need to have more than one developer working on it at once, you can easily move the group to a new package, and use an Execute Package Task in the parent to keep the control flow.
In addition to thereby enabling your project to have more developers working at once, you are also gaining finer control of packages and tracking of changes. In an article on Event Handler Issues, Daniel Read takes issue that Event Handlers fire too often. If his packages had been more modular, with a parent package calling multiple (sub)packages, enabling events only in the parent package would be suffice. Event Handlers in the child packages would not be necessary.
Use exclusive checkouts (not shared checkouts) for SSIS Package files.
Group Control Flow tasks with Sequence Containers in case you want to break up a package later.
Use the Execute Package Task to call other packages from a parent package.
Log the Package Version with your custom Event Handlers so you know what version ran when.
On Jamie's other note to backup your SourceSafe: that�s a definite. I would backup any resource that is part of your work; source code is especially precious. SourceSafe can be used for tracking changes and little incremental backups of daily work. But backing up SourceSafe helps you recover from detrimental changes to SourceSafe (like permanently deleting a SourceSafe project) or from corruption of SourceSafe itself.


Coventry. In 1541 all the foregoing, with the exception of Penley, were transferred to the newly created diocese of Chester. In 1849, apart from Whitewell, the six parishes in turn became part of St. Asaph diocese. Penley would remain part of Lichfield until Disestablishment in 1920.
The ecclesiastical history of Penley is further complicated by the fact that until c.1866 it was a chapelry and Perpetual Curacy of Ellesmere, Shropshire, with, for the genealogist, all those problems implied by subordinate status. However, Penley's own registers date from 1752 when the then churchwardens, Edward Dymock and John Randles, purchased a suitable calf-bound parchment book "for the Use of the township of Penley".
This earliest general register (Ba 1753-1812, M 1753, Bu 1753-1812) was transcribed, indexed and published in typescript in 1975, as was also (in 1980) the missing register of Baptisms covering the period 1813-72. The latter deficiency was made good from Bishop's Transcripts (BTs) (Lichfield JRO B/v/7 with photo-copies in CHOH NT/521). The BTs themselves are lacking for the years 1847, 1850 and 1864-72, which nine-year gap coincides with the incumbency of Rev. Richard Spoonley. The missing register contained 100 pages with eight entries to a page. If completed a maximum of 62 baptismal entries are unaccounted for over these nine years - a pity really, for up to 1852 there were only ten entries wanting in the transcripts. As 'restored' the register is 91% complete. Both these are being reset to bring them into line with the format of CFHS's published registers.
recorded locally. This was possibly die to tightening up of regulations and the realisation that the building was not licensed for marriages (and would not be again until 1866 when the Rev. R. Spoonley himself defrayed the cost of the licence). The Penley Marriage Register recommenced in February 1867. But one should note that in the Ellesmere registers between 1679 and 1749 at least 22 weddings are specifically annotated as having taken place at Penley.
marriages - one Penley marriage in 1654, another in 1655 and then a gap until 1671. If not in Ellesmere's registers, the arrivals and departures of Penley folk must have been recorded separately In another book - or does one assume that there were no births, marriages or deaths in Penley over a 14-16 year period, or that over the same measure of time successive vicars of Ellesmere did not differentiate entries relating to their three outlying chapelries?
Such was the uncertain state of our knowledge up to June 1995. Then, out of the blue, the CRO, Hawarden, received a photo-copy of two sides of a large sheet of parchment some 11½ x 16½ins, badly stained in the lower half but for the most part legible. Each side was ruled down the centre and the columns headed "Baptizeings 1657" and "Burials 1659" in the hand of the 'incumbent', with the name 'Penley' in a different hand. It clearly represents the first two pages of an intended general register for Penley: Ba 1657-61 (26 entries), Bu 1659-60 (5 entries) all specified as taking place in Penley. Indeed the very first entry, dated 21 November 1659, is for the christening of one Samuel, son of the 'Minister' of Penley, John Broster. The book was taken away from Penley Church sometime after March 1661 and put to other uses as some sort of 17th century Common Place Book, ending up in London. A more detailed description of the book and its contents is awaited with interest. John Broster is first encountered in Hanmer's 1653-1743 Burial Register (VoI.2/Pt.2 in CFH's published series) where the burial of his elder son Richard is noted on 12 March 1658.
livings. The Rev. Henry Bridgeman was ousted from Bangor in 1646 and restored 1660. The Rev. John Roan of Hanmer was deprived in 1645 after less than year in office. He was no loss being dismissed briefly as 'Though a native of the parish not accepted of the people'! They were replaced with an initially itinerant clergy selected more for their skill as preachers and responsible for a number of congregations. In this they varied little from the pluralists before them and possibly merited the cynical comment 'the sinecure rector makes way for the fleeting preacher'! Post 1653 these arrangements gradually gave way to a settled ministry with ministers being 'intruded' into those places which had earlier served as bases for an itinerant ministry. This explains why in Maelor, instead of just the two multi-township 'ancient parishes' of Hanmer and Bangor, one also finds Presbyterian ministers at Whitewell, Worthenbury and Penley.
The date for this would appear to be late 1657 when, for example, Revs. Philip Henry and John Hanmer, who had received the Presbyterian ordination on 16 September 1657, were 'intruded' respectively into Worthenbury and Whitewell. Philip Henry's 'Intrusion' into Worthenbury was aided by the fact that he was domestic chaplain to John Puleston of Emral Hall, Worthenbury, former judge of the Common Pleas, member of many Parliamentary Committees for Flintshire and Denbighshire, as well of the Commission for the Propagation of the Gospel in Wales. He bought the advowson of Worthenbury, and endowed the 'living' with £100 a year and a house. Based on the evidence of the registers, 1657/8 fits in very nicely with the time that the Rev. John Broster is first met with as 'minister' at Penley.
In fact Broster would appear to have been installed at Penley before official paperwork confirms the former chapelry's new parochial status. On 12 March 1657, following the recommendation of the Trustees for the Maintenance of Ministers and Division of Parishes, the Council of State formally approved "an augmentation of £40 to the minister of Penley Chapel, co. Flint, within the parish of Elsmeere, co. Salop". Such monies were found from the profits of sequestrated church lands and tithes. But it was not until 1 May 1658 that the Council appended its seal to orders, already put into effect on the ground, for the severance of Penley from Ellesmere and 'to make it a distinct parish'. (Cal. State Papers, 1656-7, 310; ibid. 1657-8, 376).
was replaced in 1661 by Rev. Richard Hilton as 'minister' of Worthenbury. But within months, as a restored and rather vengeful Rector of Bangor refused to acknowledge any ecclesiastical disposition made during the Commonwealth and harshly re-asserted the rights of his rectory, Hilton was transferred to Hanmer in the stead of the much loved Richard Steele, minister of that place 1645-62.
restoration of the episcopacy, a curate(s) of Penley continued the tradition for the next eight or nine years until 1668/9, when the Vicar of Ellesmere ordained otherwise!


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Sleeving which can be shrunk over cables up to 3.2 mm diameter. Provides protection and strain relief. The shrink temperature is 70 C, easily provided from a hot air gun or electric paint stripper, possibly from a hair dryer. Can also be shrunk with great care using a match or lighter, or the heat from a soldering iron.


Community Mental Health Center Inc is located in Lawrenceburg, Indiana, it provides Outpatient care, Partial hospitalization or day treatment and Hospital Inpatient Care with a primary focus on Dual Diagnosis. Services provided include Substance Abuse Treatment and Detoxification. Special programs available includes DUI and DWI offenders.


Snack time! Serve up snacks in these Red Gingham Paper Snack Bowls. These adorable thick-paper bowls are perfect for pretzels, candy, snack mix, nuts, mints, and other small snacks.
Personalize and decorate them with markers, stickers, and more, or use them as it! Coordinate these cups with your party's theme for the ultimate party serve ware!
Each package contains 12 cups.


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Q: How to extract information from Java stack as individual data types and use in method call I am trying to implement an undo feature by creating a stack of 2 subtypes.
I have a stack of parent type UserEntry holding two child types Assign and RelEntry.
Assign and RelEntry is both classes used to insert values (number and relationship) into a grid table.
There is a method call to insert the values into the table as their respective subtypes for example assignToTable() and RelEntryToTable().
I am trying to use a polymorphic method that can call both of these subtypes from the parent stack eg.
parentStack.assignAndRelEntryToTable();

When making the abstract class for UserEntry I have tried an addToPuzzle() method which I then implemented in both child classes however when trying to call using
for (UserEntry ue : stack){
    puzzle.addToPuzzle(ue)
}

The method call requires a method specific to each sub-class. I've tried creating a method call for each subclass but the puzzle itself cannot be referenced from the sub-classes.
There are 4 classes working together here: UI, RelEntry, UserEntry, and Assign.
I am trying to create them for each loop within the UI class as this contains the puzzle variable.

A: I have a hard time understanding your requirements exactly so I am going to be very generic.
Syntax might not be 100% correct but it should give the general idea.
public abstract class UserEntry{

   abstract void somCommonMethod();
}

public class RelEntry extends UserEntry{

   void someCommonMethod(){
      //ownRelEntryLogic
   }
}

public class Assign extends UserEntry{

   void someCommonMethod(){
      //ownAssignLogic
   }
}

public Puzzle{

    ArrayDeque<UserEntry> stack = new ArrayDeque<>();

    public void undoLogic(){

        stack.pop().someCommonMethod();

    }

    public void add(UserEntry anyInstanceOfUserEntry){

        stack.push(anyInstanceOfUserEntry);

    }

    }

}
public class UI{

    Puzzle p = new Puzzle();

    p.add(new RelEntry());
    p.add(new Assign());

}

A: If I understand your question correctly, you're looking for instanceof. It let's you check if an object is of given type. Using it you can determine subtype of the UserEntry, cast to desired subtype and call one of your methods accordingly. Something like so:
for (UserEntry ue : stack){
    if(ue instanceof Assign){
        Assign assign = (Assign) ue;
        puzzle.assignToTable(assign );
    } else if(ue instanceof RelEntry){
        RelEntry relEntry = (RelEntry) ue;
        puzzle.relEntryToTable(relEntry);
    }
}

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