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The Top 10 Signup Forms of 2020
Natalie Higgins
From a global pandemic to mysterious desert monoliths and Tiger King, you could describe almost every aspect of 2020 as "unpredictable." But one thing that remains consistent? Signup forms are continuously a great way to build your email list.
Whether you use a pop-up, flyout, embedded form, or a mix of all three, you've likely experienced the power of putting a signup form on your website to collect shoppers' email addresses.
Of course, not all signup forms are created equal. But what goes into a high-performing signup form?
During the Klaviyo Holiday Show, I covered the top 10 signup forms Klaviyo customers used in 2020 to give you better insight into what design, copy, and offers convert customers.
Collectively, these signup forms received an average submission rate of over 44 percent—over 10 times the industry average for signup form submissions—which is pretty incredible. Watch below or keep reading to find out more.
Signup form basics: a few factors to keep in mind
A few themes emerged with the top 10 signup forms, and observing these patterns can help inform your signup form creation and implementation strategy.
Think clean. Your design should be simple, and if you're going to integrate an embedded form into your website, make sure it's going to fit in seamlessly.
Gather wisely. Some subscribers will provide information immediately. Others may need to build a relationship with your brand prior to providing further information about themselves. Consider these different users and test wisely.
Use your resources. Are there specific brands that you sell that customers consistently buy? Maybe you can do a giveaway for one of those items or partner with a brand that you're connected to throughout the industry.
Test your ideas. A/B testing your signup forms can allow you to determine what messaging your audience responds to and what offers are best for your customer base.
Now, let's dive into the top signup forms of 2020 and discover how brands are using them to build their subscriber base and reach out to their customers.
The top 10 signup forms
Without further ado, here are the 10 top signup forms of 2020 and what makes them successful.
Tied for 10 | Off The Hook and Sophie Allport
Off The Hook is a premium apparel and sneaker boutique based out of Montreal, Canada. In addition, they also have a winning signup form—and not just because it features a raffle.
Their signup form features a strong hero image, clean overall design, and clearly communicates how subscribers can win the raffle. Plus, it gathers a variety of information, including shoe size and Instagram handle, that will allow them to reach out to their subscribers through multiple channels in a more personalized way.
Tied with Off The Hook comes this signup form from houseware and gardening brand Sophie Allport. Sophie's work is a celebration of British wildlife and country lifestyle across more than 2,500 products—and their signup form appropriately echos the website's minimal design.
Additionally, Sophie Allport provided their subscribers with the opportunity to share their birthdays as well as the option to subscribe to their giveaway partners' email marketing.
Collecting birth dates in a signup form is a great idea by Sophie Allport as they can use this data point in their email automations to personalize their messaging and wish customers a Happy Birthday.
9 | Bellesa Boutique
Bellesa Boutique is a Canadian specialty toy shop for women. Their form utilized a brand partnership with a major online news platform, requested minimal information from their subscribers and provided an enticing call to action (CTA). These three features combined resulted in an extremely high subscription rate.
8 | Corporate
Corporate is the premier sneaker and clothing boutique serving Cincinnati and the Tri-State area. Corporate also serves as a beacon to the community by highlighting local brands and artists to expand their reach, and by helping teens through their nonprofit, Bigger Than Sneakers.
Their signup form highlighted brand recognition and a giveaway with minimal design. They requested specific targeting information about shoppers, such as their size, and made the form easy fill out, which resulted in an incredibly high submission rate by site visitors.
7 | Love Wellness
Love Wellness is a women's health and beauty brand based out of New York that sells supplements made to support full body wellness for all of their customers.
Love Wellness incorporates a signup form into their product quiz for their new subscribers. This is not only a great way to get customers interacting with the brand through a quiz, the form also helps to collect data on customer preferences.
Along with this unique purpose, this allows Love Wellness to personalize emails, and it also clearly states what the customer is agreeing to by filling out this form. All these elements combined create an exceptional customer experience for anyone who visits Love Wellness.
6 | Bubbly Belle
Bubbly Belle is a Florida-based brand that has helped over 500,000 customers slow down, relax, and feel rejuvenated with their bath bombs.
This form provided explicit instruction to subscribers and an ease of submission. Bubbly Belle collected first names for personalization and ensured that consistent branding was at the forefront of their form design.
5 | Love Your Melon
Love Your Melon's purpose is to have a meaningful and positive social impact, specifically by improving the lives of children battling cancer by giving more than $7.2 million to the fight against pediatric cancer and over 200,000 of their signature hats to children battling cancer.
So what made their form so special? Once again, featuring a minimal design, this form uses one-step submission along with a direct CTA and familiar colors that enforce consistent branding across their website. Plus, offering the opportunity to unlcok early access creates on products and promotions creates a feeling of of exclusivity, which is an affective way to turn site visitors into subscribers without relying on a dollars or percent-off discount.
4 | SchoolMaskPack
One of the most sought after products this year has been face masks. SchoolMaskPack, an apparel and accessories brand from Thailand, saw this need and stepped in. They provided their customers with an opportunity to win free face masks using a pop-up signup form.
They used this form to run a relevant giveaway that was considerate of their customer's shopping experience. Not to mention, they acquired more than 250,000 new subscribers in only 90 days using this form.
"By looking at data and A/B testing different options, we determined that this form was the best solution for us to acquire new subscribers to our page. Even after six months, we're seeing a huge number of increases in this form," said George Hartel, the chief commercial officer of SchoolMaskPack.com.
3 | MaryRuth's
MaryRuth's is a California-based brand that offers high-quality supplements that are formulated with non-GMO plant-based vegan ingredients.
Their form signup has a strong offer for new subscribers and a clear CTA. Plus, the team at MaryRuth's have taken their signup form strategy to the next level by using A/B testing to determine the best time to collect phone numbers from their subscribers.
"We only show the form to new users and wanted to understand whether asking for phone numbers would affect the conversion rate or not, so we did an A/B test and found a three percent better conversion when we didn't include the phone number field and asked for it at a later stage in the customer journey," said MaryRuth's marketing manager,
"There's no secret sauce. just keep testing and keep improving. That's the only way we can improve our business," he said.
2 | Princess Polly
Australian apparel brand Princess Polly's collections are inspired by the latest trends in fashion and pop culture. But their form is equally impressive as their style.
"The strategy behind the form was that we were trying to give back to our customers during a really tough time. It was the ultimate item to give away for Australian customers and we wanted to give them something back when everyone was staying at home and locked down because of COVID," said Michaela, ecommerce manager at Princess Polly.
As for her advice to other marketers when creating their forms? Michaela suggests making everything as frictionless as possible by moving the countries your customers are most often from to the top of the country dropdown list
1 | Oodie
This form built by the Chronos Agency team and hosted on their website features creative use of form features, specifically the pop-up overlay capability with a clear CTA, stand out design, and clever copy that relates the Oodie to a hug.
"Our winning strategy behind Oodie's pop-up was to create a form that used both colors against the websites, more muted color design, and to make it look like the woman was popping out of the form so it stood out. We created this for anyone who visited the website. So we spent more attention to detail on display timing and settings and we did that by looking at the customer's behavior on the website itself," said Miles, senior email marketing manager at Chronos agency.
"The best tip that I have for anyone who wants to create a high-performing form is first, always A/B test. You never know what works unless you have the data to back it up. Also, always look at your form against your website's actual design, because that's how you'll know if the form stands out against your website's background," she said.
To create a high-performing signup form, you don't need flashy graphics and long narratives. In fact, most times, the simplest forms are the most successful.
By using these brands as inspiration, following signup form basics, and sticking to your brand, you can also watch your signup form submission rates skyrocket in 2021.
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Natalie Higgins is the New Hire Enablement Specialist at Klaviyo. She joined the team in November of 2018 and spent a year and a half as a Product Expert and signup form sage on the Support team. Throughout her time at Klaviyo she has traveled to London and Los Angeles to meet with our customers and has onboarded over 200 new Klaviyos! She lives outside of Boston with her husband, Will, who is currently working towards his PhD in Political Philosophy.


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Q: Best way to use an excel template in a .NET application? I built a simple vb.NET Windows Application using Visual Studio, in which it collects data, opens an excel template and places the data on a worksheet before renaming and saving a copy of the file to a specified location.
My intention is to send this application to a few people to use, who are not connected by any network. I was thinking of having a text field which automatically assumes the newly created workbook will be saved to the user's documents directory and will allow the user to update this path if they wish before collecting any data.
For the template, I want a pretty robust method that ensures the template can be found. I will put a check for finding the template when the application initially runs, but it would be great if I could embed this template in the application, so that when I send the application to a new user, I only have to send one .exe application. Is this possible? The other method I was thinking was to have the template in the same directory as the application and instructing the user to ensure this is the case. The check that then searches for the template will allow the user to point to where the template actually is if it cannot find it in the same directory as the application.
At the moment, I open and rename the template using the following method
Dim newLocation As String = <I create a string for the new path and name>
fso.CopyFile(Source:=<Current template path>, Destination:=newLocation)

If embedding an excel workbook can be done I would love to know how (e.g. add an existing item, set the build action to 'Embedded Resource' and then...?) , or alternatively if placing the template in the same directory as the application is the most suitable option I would like to hear thoughts as well.
Thank you

A: You don't need to make vb.NET Windows Application using Visual Studio - use for such
application Excel. Just make Excel file with protected cells - in which you have to
write formulas and personal data for every user - which must stay unchangeable and cells for data, which user have to enter every time. This is more quick and easy

redpajama_set_name: RedPajamaStackExchange


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Amy Sue Nathan's "The Glass Wives"
Amy Sue Nathan lives and writes near Chicago where she hosts the popular blog, Women's Fiction Writers. She has published articles in Huffington Post, Chicago Tribune and New York Times Online among many others. Nathan is the proud mom of a son and a daughter in college, and a willing servant to two rambunctious rescued dogs.
Here the author dreamcasts an adaptation of The Glass Wives, her debut novel:
When I was writing The Glass Wives I pictured only two characters—Andie MacDowell as the protagonist's best friend Laney because they both have long curly hair, and George Clooney as Sandy, because it's easy to picture George Clooney for any reason.
But the main characters, Evie and Nicole, those images came to me after the book was finished and I was onto writing the next, and only randomly as I saw different actors in movies or on TV. I see Sandra Bullock as Evie and Drew Barrymore as Nicole. Bullock has the serious/comedic quality I think Evie possesses, and after I saw an interview with Barrymore as a new mom, I knew that she would be perfect for Nicole.
I see Diane Lane as Beth, and it's her voice and classy demeanor that cinched that for me. Now if I could only get any of them to agree with me!
Learn more about the book and author at Amy Sue Nathan's website, Facebook page, and Twitter perch.
Read--Coffee with a Canine: Amy Sue Nathan & Mitzi and Lizzie.
A.X. Ahmad's "The Caretaker"
Michael Stanley's "Deadly Harvest"
Patrick Bishop's "The Hunt for Hitler's Warship"
Kathleen Tessaro's "The Perfume Collector"
Adam Mitzner's "A Case of Redemption"
Kit Reed's "Son of Destruction" & "The Story Until...
Erin McGraw's "Better Food for a Better World"
Sally Cabot's "Benjamin Franklin's Bastard"
Katherine Keenum's "Where the Light Falls"
Allison Amend's "A Nearly Perfect Copy"
Bill Loehfelm's "The Devil in Her Way"
Sheri Joseph's "Where You Can Find Me"
Ben Greenman's "The Slippage"
Caroline Leavitt's "Is This Tomorrow"
Tiffany Hawk's "Love Me Anyway"
Bridget Siegel's "Domestic Affairs"
David Walton's "Quintessence"
David Farber's "Everybody Ought to Be Rich"
Brad Tyer's "Opportunity, Montana"
Bob Harris's "The International Bank of Bob"
Joanna Hershon's "A Dual Inheritance"
Dennis Palumbo's "Night Terrors"
JoeAnn Hart's "Float"
Hallie Ephron's "There Was an Old Woman"

redpajama_set_name: RedPajamaCommonCrawl


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WC Qualification: Spain - Sweden
Thread starter Paarai
Paarai
Sweden were counting on a draw in Seville in their final group match to advance directly to the World Cup, but Thursday's penultimate round shuffled the cards. Sweden collapsed completely unexpectedly in Tbilisi. Georgia, who had not won points in their previous three home games, inflicted a 2-0 defeat on the favourites. Spain took advantage of their mistake and replaced them at the top of the group with a 1-0 win in Greece. Now all Spain need is a draw and Sweden have to play to win. However, they don't have what it takes to put Spain under pressure. Greece also needed a win on Thursday, but Spain, as only they can do, didn't lend the ball much (possession 69:31). A similar scenario can be expected in Sunday's match, which will be the fifth mutual match in two years. The last one in September was a surprise 2-1 home win for Sweden, while the previous one at the EURO ended goalless, although Spain created a lot of pressure and didn't score a penalty kick. Now they won't mind a draw, even one goal can be enough to win.
My prediction: Under 2.5 Goals @ 1.95 (bet365)
Reactions: Giovanni, RichieRich, Jake and 1 other person
Paarai said:
FT: Spain 1:0 Sweden
86' Goal! Morata
Prediction OK
Reactions: Jake, Lucas, Giovanni and 2 others


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Home Woman business Call of the Wilde: Montreal Canadiens make Boston Bruins earn 4-2 victory
Call of the Wilde: Montreal Canadiens make Boston Bruins earn 4-2 victory
The Boston Bruins are the best team in the NHL this season. They have only five losses in 47 games.
Considering they were playing half of the Montreal Canadiens and half of the Laval Rocket, they were expected to have no issue at the Bell Centre, but they sure had some before prevailing 4-2.
Wilde Horses
General Manager Kent Hughes is getting some extremely strong offers for Josh Anderson, but the offers have not yet met his target. It's hard to say what, exactly, the expected return is for Anderson, but it should be in the neighbourhood of a first-round draft choice and another top prospect.
It's a lot for a player in his late 20s, but Anderson is earning the offers with his play. Saturday night against the Toronto Maple Leafs, Anderson was the best Canadiens player, and against the Bruins he continued to be a force.
Anderson is flying through the neutral zone looking for passes and when he gets one, he approaches the blue line with speed that's backing up the best defences in the league. Anderson is the type of player who excels in the playoffs with his big frame and won board battles.
Hughes has indicated at times that he isn't even sure if he wants to move Anderson, but considering the Canadiens are in a rebuilding project, by the time they are ready to compete, Anderson's best days will be behind him. Logically then, he should be dealt.
Hughes has done a tremendous job of playing chicken with GMs so far. He says what his price is and then does not move off of it. If Anderson continues to play this well, one GM might see a cup run with a power forward too good to pass up meeting Hughes' asking price.
Call Of The Wilde: Montreal Canadiens shock the Toronto Maple Leafs (Jan. 21, 2023)
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The Canadiens are playing far too well to get a top-five draft pick, so they may need another first-rounder to make up for it in a trade for the likes of Anderson, Sean Monahan or Joel Edmundson. Montreal was full value for a win over the Maple Leafs on Saturday, and on Tuesday, they gave the Bruins a strong contest.
Kirby Dach continued his breakout season with another two goals. Except poor statistics overall in the face-off circle, Dach is a natural centre. He reads the game beautifully. He's a monster in transition. His zone entries are the best on the club. Also, in this one, he was 70 per cent in the dot.
It's easy to see how well-coached the Bruins are. They are organized on every rush. They flood zones well. They don't just go to the net; they go through the net. Every line is dangerous. They have a primetime face-off winner. They kill penalties like they're on the power play.
So why did the Canadiens, who are near the basement in the NHL, manage to stay close? They played a strong conscientious 5-on-5 game. It was clear that the plan was to not get caught up ice; to make sure a third man was high, so they couldn't be beaten easily on the counter.
Credit has to be given to Martin St. Louis, of course, for how the Canadiens are being coached. However, let's not forget the head coach in Laval who has these replacements like Jesse Ylonen, Rem Pitlick, Rafael Harvey-Pinard, Alex Belzile, and Justin Barron fitting right into the system at puck drop. Ylonen was one of the top forwards against the Bruins.
Jean-Francois Houle even has the Rocket playing well right now, which is a miracle considering half their team has driven down Highway 15 to play in Montreal, including Cayden Primeau.
Organizationally, there are many losses these days, due to the rebuild, the number of rookies and a rash of injuries to key players, but overall, fans should be impressed with how competitive Montreal is during a difficult time.
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That is unless you're a member of Team Tank. Then this is driving you crazy.
Canadiens General Manager gives mid-season update, says 'Rome wasn't built in a day'
None of this praise of the organization is possible, though, without a goalie playing better than even he probably thought he could. Samuel Montembeault has been asked to play eight straight games, and he's not only handling the fatigue of that challenge well, he's actually getting better with each start.
Montembeault looks like a solution going forward for the Canadiens in the net. He's only 26 years of age, and this is only his second season that he's had a chance to shine at the NHL level.
His save percentage over the last eight games is elite. He has faced 284 shots and stopped 264 for a .930. This is an extremely strong save percentage considering the league average is a low .910 this season.
Wanting the team to tank and knowing that a team needs to have talent going forward is a fine balance. There's a trade-off here. It's promising for the Canadiens to know that have a goalie who can make some stops when they're competitive again.
However, it would be a shame if he was so darned good that the Canadiens dropped out of the top-10 in the draft. Maybe it's time to give someone else a chance.
Montembeault has what it takes. He's proven himself. Even Martin Brodeur took the odd night off.
Canadiens forward Caufield will require season-ending shoulder surgery
Children died from drinking unpasteurized raw milk at Saddle Lake residential school: advocacy group
Wilde Goats
With half the club from Laval, or an NHL rookie, that this was a close game against the Bruins was a miracle. No one criticizes miracles.
Wilde Cards
The Canadiens prospects continue to shine, but none more so than Lane Hutson.
What he is accomplishing at Boston University in his freshman year is phenomenal. He is unequalled in the college ranks not only this year, but he's also putting in one of the best college campaigns for a defender in history.
The gold standard for defenders is Brian Leetch, who in his only season of college hockey in his draft plus one season for Boston College played 37 games, scoring nine times assisting on 38 for 47 points. Hutson's numbers are comparable with 27 points in 22 games.
The gold standard the last two seasons at the college level is New Jersey Devils prospect Luke Hughes, but even he is not equalling what Hutson is doing in his first year, even though Hughes is thought of as the best defender not in the NHL today.
Hughes is scoring at less than a point-per-game pace at Michigan, while Hutson has the second best points pace for defenders in college hockey. Hutson is top ranked in points-per-game when one computes the statistic using a 15-game minimum, as the leader, Cade Mason out of Long Island, has played only 14 games.
On the weekend, there was more magic from Hutson as he racked up another three points. The game before that, he scored the winning goal with five seconds remaining. Hutson is one behind the winning goals leader Matthew Knies in college hockey. Knies has five. Hutson has four winners as a defender.
It is difficult to believe that Hutson was taken 62nd overall in the 2022 draft. It was because of his small stature and even that is improving. Hutson told scouts that he had a doctor's note suggesting his growth spurt had not yet finished, and he was right.
Hutson was five-feet-eight-and-a-half-inches at the summer combine. He is now reportedly up to five-feet-10-inches. This is excellent for the Canadiens who are hoping that with longer legs and more bulk, Hutson can handle the physicality of the NHL. It's his only question mark. Everything else, he is elite.
The Canadiens have not had a dynamic defender like Hutson since PK Subban and Andrei Markov. Just Hutson's ability on the power play could make a massive difference to Montreal's second worst power play in the entire NHL.
It is likely that Hutson plays one more college season, then it will be exciting to see how his slick game translates to the pros. At the college level, he is having such a phenomenal season that he likely to receive a Hobey Baker nomination this spring as the NCAA's best hockey player.
Brian Wilde, a Montreal-based sports writer, brings you Call of the Wilde on globalnews.ca after each Canadiens game.
Call of the Wilde!
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Tag: NKVD
A Brief History of a Wall Street Sponsored Soviet Experiment
By Mike on November 19, 2021 • ( Leave a comment )
Forget you are living in democracies; you now wake up after the globalist coup. Democracy is dead. Suck it up, sink into the abyss or shake your complacency off. In 1917 the people of Imperial Russia went to sleep in and woke up in Bolshevik Russia. Now you know how it feels.
Stalin Sucker Punches Its Spanish Allies
By Mike on October 29, 2021 • ( Leave a comment )
In March 1939, Spanish Republican soldiers who had been training as aviation pilots were stranded in the USSR along with the sailors of several vessels from the Spanish merchant navy.
Whoa! This was not supposed to happen
By Mike on October 22, 2021 • ( 1 Comment )
Teachers in a Texas school were told last week that a new state law requiring them to present multiple perspectives about 'widely debated and currently controversial' issues, such as Critical Race Theory, means they needed to make 'opposing' views on the Holocaust available to students:
Commies get Kicked out of the Czech Republic
PRAGUE, Oct 9. The electorate on this occasion pulled on their shit-kickers and went after the Reds. Czech voters evicted the communists from parliament on Saturday for the first time since the end of World War Two, voting out a party whose forebears ruled with an iron jackboot the central European nation from 1948 until the Velvet Revolution of 1989 that ushered in democracy.
Russia but not Western Allies concede terrible atrocities committed against German civilians
By Mike on September 19, 2021 • ( Leave a comment )
The aim of the Russian Military Historical Society is to come to terms with the suffering of civilian populations during the Second World War. On Friday the society published documents dealing with the expulsion of Germans from Poland after the war.
THE REICH DECLARATION OF WAR ON THE SOVIET UNION
By Mike on July 3, 2021 • ( 1 Comment )
Invited to list the ten most important books of the 20th Century I certainly include The Fuhrer's Proclamation to the German People. It is commonly thought that the Reich made a fatal blunder in attacking an unprepared defenceless Russia. If this is your view it is perfectly understandable; it is what you have been told to think.
MARTYRDOM OF A EUROPEAN DYNASTY
By Mike on June 22, 2021 • ( Leave a comment )
In July, 2021, the world will mourn the 103 years of remembrance of the massacre of Imperial Russia's Tsar Nicholas II and his family. In 1918, Europe's most admired royal family, second in timescale only to the Hapsburg Empire, were herded by their Bolshevik captors into a basement in Yekaterinburg under the pretext that their photograph was to be taken.
ON THE DAY OF LATVIA MOURNING
By Mike on June 13, 2021 • ( 2 Comments )
June 14, 2021 marks the 80th anniversary of the day when the Soviet occupation regime took as slaves for the Gulags more than 15,000 thousand Latvian people from our country.
The Victor's Myths about Hitler's Surprise Attack on USSR
By Mike on June 7, 2021 • ( 2 Comments )
My old friends at KGB despise the GRU. But it was GRU that got 2-3 high level agents into Franklin Roosevelt's White House and shaped America's wartime foreign policy.
The Gulag and Killing Camps Inspired by England's Ruling Cult
By Mike on June 1, 2021 • ( Leave a comment )
Those weaned on state media know the English governing circle is morally superior to those of lesser race. It appears that only the Reich's Germans were culpable of creating the 'C' word concentration camps.


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November 29, 2017 News » Commentary
Chicken-Fried News: Hobby Bible Lobby
By Gazette staff
Remember back in 2014 when the Green family, owners of Oklahoma's own Hobby Lobby, used its nonprofit wing to get the public Mustang School District to offer a Bible elective?
The curriculum was scrapped after objections from the American Civil Liberties Union (ACLU) and other groups for violating the separation of church and state. The effort was funded by Green Scholars Initiative, which is affiliated with the family's Museum of the Bible.
It didn't receive as much attention nationally as Hobby Lobby's victory in the Supreme Court for the religious exemption from covering women's contraception in company health insurance plans the same year, but like Michael Myers in Halloween, it only comes back stronger.
Despite the setback in 2014, the Greens' push to promote a Bible curriculum in public education received a major boost, first with Republicans gaining control of all three branches of government and a majority of statehouses during the 2016 election, and last week with the opening of the much ballyhooed $500 million museum blocks from the U.S. Capitol.
The museum has been hailed as both a monument to interfaith cooperation and vilified as a propaganda tool to not-so-subtly influence public education curriculum on a larger level. The Greens said in a recent book that the museum is not a place to proselytize, but merely a place to interact with scripture.
From the gold-plated entrance with Gutenberg Bible-inspired gates to a soundscape of the 10 plagues, the museum has it all, except for the hundreds of artifacts the museum had to return after paying a $3 million fine for smuggling them out of Iraq.
The Greens have said the company was naïve in doing business with the shady world of artifact dealers. That actually sounds plausible, unlike their denials of trying to influence public education.
Chicken-Fried News: Change, but not in Oklahoma
Chicken-Fried News: Covert Covid
Crafty warehouse
Tags: Commentary, aclu, American Civil Liberties Union, Chicken-Fried News, green family, Green Scholars Initiative, hobby lobby, Museum of the Bible, Mustang School District
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If you're starting up a business this year and you need to build a website to grow your presence online, you'll need to ensure that every word representing your business counts. There's no doubting that in the digital age we have an ever-diminishing attention span when it comes to browsing online. It's therefore vital to engage quickly with your website visitors and deliver a user experience that befits your brand.
With that in mind, here are seven great website copywriting tips that are sure to help your business find its online voice; turning visitors into customers and customers into brand advocates.
As we've already touched upon, people's attention spans online are shorter now than ever before. There's no doubt that short, punchy sentences and paragraphs resonate better on landing pages. The art of copywriting is making it as easy as possible for readers to reach a level of empathy with your words; don't complicate matters by convoluting your messaging.
As much as we hate to admit it, the majority of visitors are unlikely to read your landing pages word-for-word. It's far more likely that they will skim read through to find exactly what they are looking for. In order to make your landing pages skimmable, vary your formatting techniques with sub-headings, bulleted and numbered lists. You could also experiment with single-line paragraphs to single out calls to action.
Google's search engine algorithms are an altogether different beast to what they were even four or five years ago. Web copy no longer needs to involve 90% keyword stuffing; in fact, you're far more likely to get a penalty from Google for focusing on keyword density alone. Traffic – and visibility in search engine results pages (SERPs) – will come naturally providing that you write with authenticity and passion for your audience, not the search engines themselves.
Writing effective website copy is not about winning a literary prize; ultimately it's about writing in a style that connects with your widest possible demographic.
On revenue-driving pages of your new website it's a good idea to generate a sense of demand in your products or services within your copy. Phrases such as 'limited-time only', 'last-minute deals' and 'grab a bargain' can influence a user to click that all-important 'buy now' button!
Sub-headings really are your best friend when it comes to making longer pieces of copy sing on screen. Benefit-laden sub-headings should be used to introduce each section. This places the power in the hands of the reader, allowing them to read through the sections – and benefits – most important to them.
There's nothing better than complementing a fantastic page of copy with a stunning image to add context to what you're trying to say. It's also proven that the use of imagery to support blog posts and news articles makes them far more likely to be shared socially and gain traction – something to bear in mind if you are planning on writing a regular blog targeting your core demographic. Check out this post where we share some fantastic free stock image sites you can use to find the perfect photos to complement your copy: 9 Awesome free stock image websites.
It's a certainty that for every visitor to your website that acts on emotion, there'll be another visitor that acts with a greater sense of logic. Your web copy needs to cater for potential customers at both ends of the spectrum. By all means include benefits and features that will appeal to the emotional buyer, but don't forget to use credible research data, statistics and even testimonials from previous customers to enhance your reputation and transparency.
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Endothelium-dependent and endothelium-independent reactions of vascular smooth muscles were studied in isolated preparations of thoracic part of aorta and portal vein of rats of two age groups – 6-8 mo. (control) and 24-26 mo. (old animals). In old rats the disturbances occurred primarily in endothelium-dependent vascular reactions. This age-related dysfunction of endothelium resulted in inhibition of NO-dependent regulation of vascular tone. Age-related changes in the state of plasmic membranes of erythrocytes were established using a method of acid hemolysis. Age-related changes in the levels of active forms of oxygen (.O2-, H2O2, .OH-) and nitrogen (NO2-, NO3-) were determined in the myocardium, aorta, blood plasma and erythrocytes of adult and old animals.
Заводник И.Б., Пилецкая Т.П. Кислотный лизис эритроцитов человека // Биофизика. - 1997. -42, вып. 5. - С. 1106-1112.
Копылова Г. В., Кожура И. П. Особенности изменения эндотелия аорты старых кроликов при введении адреналина // Патол. физиология и эксперим. терапия. - 1990. - № 1. - С. 35-36.
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Сагач В.Ф., Базілюк О.В., Коцюруба А.В., Буханевич О.М. Порушення ендотелійзалежних реакцій, аргіназного та NO-синтазного шляхів обміну L-аргініну при артеріальній гіпертензії // Там само. - 2000. - 46, № 3. - С. 3-13.
Сагач В.Ф., Соловйов А. І., Базілюк О. В. та ін.Ендотелій-залежні судинні реакції у кролів під час тривалої експериментальної гіперхолестери немії // Там само. - 1994. - 40, № 2. - С. 73-82.
Сагач В.Ф., Ткаченко М.М., Шаповал M.В. Залежність довжина-сила судинних гладеньких м'язів та система оксиду азоту за умов хронічного дефіциту мезостріатного дофаміну // Там само. - 1999. - 45, № 6. - С. 3-11.
Терсков И.А., Гиттельзон И.И. Метод химических (кислотных) эритрограмм // Биофизика. –1957. – 2, вып. 2. – С. 259-266.
Ткаченко М.М. Оксид азоту та судинна регуляція //Журн. АМН України. - 1997. - 3, № 2. - С. 241-254.
9. Фролькис В.В., Безруков В.В., Кульчицкий O.K.Старение и экспериментальная патология сердечно-сосудистой системы. – К.: Наук. думка, 1994. - 248 с.
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Chamiot-Clerc P., Renaud J. F., Safar M. E. Pulse pressure, aortic reactivity, and endothelium dysfunction in old hypertensive rats // Hypertension. -2001. - 37, № 2. - P. 313-321.
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Marin J., Rodrigues-Martinez M.A. Age-related changes in vascular responses // Exp. Gerontol. -1999. - 34. - P. 503-512.
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Rabszynska M., Csordas A. Chain length-dependent interaction of free fatty acids with the erythrocyte membrane // Life Sci. - 1989. - 44, № 9. - P. 625-632.
29. Reckelhoff J.F. Age related changes in renal hemodynamics in fetal rats: role of multiple pregnancy and NO // Amer. J. Physiol. - 1997. - 272, № 6. -P. 1985-1994.
30. Safar M., Duriez M., Corman B., Levy B. Endothelium-dependent changes in arterial diameter in old normotensive rats // Clin. Exp. Pharmacol. Physiol. – 2001. - 28, № 5-6. - P. 371-375.
Soloviev A. I., Stefanov A. V., Bazilyuk O. V., Sagach V. F. Phospholipid vesicles (liposomes) restore endothelium-dependent cholinergic relaxation in thoracic aorta from spontaneously hypertensive rats // J. Hypertension.- 1993. - 11. - P. 623-627.
Toprakci M., Ozmen D., Mutaf I., Turgan N., Parildar Z., Habif S., Bayindir O. Age-associated changes in nitric oxide metabolites nitrite and nitrate // Int.J. Clin. Lab. Res. - 2000. - 30, № 2. - P. 83-85.
Van der Loo B., Labugger R., Skepper J. N., Bachschmid M., Kilo J., Powell J. M. et al.Enhanced peroxynitrite formation is associated with vascular aging // J. Exp. Med. - 2000. -192, № 12. - P. 1731-1744.
Vargas F., Osuna A., Fernandez-Rivas A. Abnormal renal vascular reactivity to acetylcholine and nitroprusside in aging rats // Gen. Pharmacol. - 1997. -8, № 1.- P. 133-137.
Vernet D., Bonavera I.I., Swerdloff R.S. et al.Spontaneous expression of iNOS in the hypothalamus and other regions of aging rats // Endocrinology. - 1998. - 139, № 7. - P. 3254-3261.
Wolling T. Prolongation of bleeding five by acute hemolysis in rats: a role for NO // Amer. J.Physiol. - 1997. – 272, № 6. - P. 2875-2879.


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Leighton Middle School issues update after thousands of bees swarm school
The school was closed yesterday (June 9) due to swarming bees
Beekeepers were tasked with collecting the honey bees while the school was closed for a day (Image: Leighton Middle School)
A school was forced to shut for the day yesterday (Wednesday, June 9) because of the dangers posed by the thousands of bees swarming the site.
Two colonies of bees were found at the school, and on Tuesday (June 8) bees swarmed at the school in Church Square, Leighton Buzzard, Bedfordshire.
However, the school will be able to reopen as normal today (Thursday, June 10) after beekeepers 'collected' the honey bees.
It was estimated that one of the colonies on the school grounds held 6,000-7,000 bees.
Leighton Middle School pupils will no doubt be buzzing to get back to the classroom after a day of home learning.
Beekeepers safely collected thousands of honey bees and relocated them (Image: Leighton Middle School)
A statement issued on Wednesday said: "Following the swarm of bees yesterday during the school day, the site was checked last night and this morning.
"Two colonies of bees have been located, one of which is starting to swarm already.
"For the safety of our school community, it has been necessary to close the school for the day - Wednesday 9 June."
Leighton Buzzard single mum once in £30k of debt becomes millionaire after quitting job
Bedfordshire fire chief who served for 43 years dies three weeks before retirement


source tree is somewhat deeply nested (if that makes any difference).
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Jana Emmons submitted this photo and caption.
This picture was taken at the Drum Corps International show in Ocean Springs, Miss. Pictured is Chad Webber (L) and Donnie Weichel. Chad and Donnie were members of Spirit's drum line in 2007 and were also seat partners on the bus during the corps' summer tour. Chad "aged out" with Spirit and Donnie is now marching with the Cadets. This photo can only begin to show how happy they were to see each other almost a year after saying goodbye after the World Championship Finals.


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Digital Subscriptions > Skeptic > 21.2 > Charlie Sheen's HIV Goat Milk Doctor
Charlie Sheen's HIV Goat Milk Doctor
On January 29, 2016, HBO Real Time host Bill Maher featured Samir Chachoua, a man who claims to have discovered a cure for HIV/AIDS, cancer, and a host of other illnesses. He is not licensed to practice medicine in the U.S.; he operates out of Mexico where he charges rich visitors many thousands of dollars for treatment with his untested vaccines. Most of what he says on the program is unverifiable, demonstrably false, or frankly impossible.
Charlie Sheen: Failure, Not Success
The problem from the start is that Chachoua claims to have cured Charlie Sheen of HIV, and yet he admits that Charlie still has HIV. What gives? He says Charlie was dying from severe encephalitis, was incontinent, couldn't tolerate daylight, and had severe liver failure. He claims to have "fixed" the liver, eliminated all the symptoms, and returned Charlie to vibrant health within a few hours of the first treatment. He claims that "within minutes" of starting his therapy, Charlie's liver tests went to normal levels. That is simply not a believable claim, and no proof is in the offing. Damaged tissue takes time to heal. Recovery from chronic illness takes more than a matter of hours.
Charlie Sheen was also featured on a recent episode of Dr. Oz. There he described how Chachoua injected himself with Charlie's blood. Bizarrely, he drew blood from some kind of lump on Charlie's elbow rather than from a vein. Dr. Oz was appalled, as anyone would be. Not only was there a risk of HIV transmission, but there was a risk of transfusion reaction from mismatched blood that had not been typed and cross-matched. If the incident really occurred, it was nothing but a theatrical stunt demonstrating Chachoua's overconfidence and poor judgment. Sheen had been on antiretroviral medications that had reduced his viral load to undetectable levels. As with all such patients, this does not mean the virus had been eradicated from the entire body. When Sheen stopped taking the meds, the HIV titers (concentrations) remained undetectable for a while, but then started going back up, exactly as would be expected. Chachoua started treating him during the undetectable period and proclaimed Charlie cured. But then Charlie's titers started rising again. He realized he was not cured and went right back on his antiretroviral medications on the plane home from Mexico.
Find the complete article and many more in this issue of Skeptic - 21.2
This issue and other back issues are not included in a new Skeptic subscription. Subscriptions include the latest regular issue and new issues released during your subscription.
About Skeptic
UPLOADING YOUR BRAIN SPECIAL ISSUE: Uploading the Mind to a Computer Mind Uploading: An Argument for the Scientific and Technical Plausibility of Preserving Thoughts Indefinitely by Kenneth Hayworth; Uploading Your Mind Does Not Compute by Peter Kassan; Virtual Immortality: Why the Mind-Body Problem is Still a Problem by Robert Lawrence Kuhn SPECIAL SECTION: What Motivates Extremists? Once Upon a Time: Re-Thinking the Fight Against Extremists by Tina Dupuy; Dealing With Islamism: Trust, Costly Signaling and Forming Moral Teams by Peter Boghossian and James A. Lindsay; Apocalypse Soon?: How Emerging Technologies, Population Growth, and Global Warming Will Fuel Apocalyptic Terrorism in the Future by Phil Torres ARTICLES Paleoanthropology Wars: The Discovery of Homo naledi has Generated Considerable Controversy in this Scientific Discipline by Nathan H. Lents; Charlie Sheen's HIV Goat Milk Doctor by Harriet Hall, M.D.; Massachusetts: Mass Hysteria Cover Up by Robert E. Bartholomew; Agony and Ecstasy: Were Saint Paul's Christian Beliefs a Symptom of Epileptic Personality Disorder? by Harry White; In Defense of Anti-Science: Why the Anti-anti-science Movement Has Gone too Far by J. Howard Siegal; The Decline of Intelligent Design: The 10th Anniversary of the Dover Decision and the Demise of Intelligent Design by Donald Prothero COLUMNS The SkepDoc: Flu Shots Facts and Fallacies by Harriet Hall, M.D.;The Gadfly: How Accurate is the "Cycle of Abuse"? by Carol Tavris REVIEW "Sacred Cows: A Lighthearted Look at Belief and Tradition Around the World" by Seth Andrews reviewed by Donald Prothero JUNIOR SKEPTIC: Man-Eating Plants: The Cannibal Tree of Madagascar by Daniel Loxton.
The SkepDoc
Dealing With Islamism
Apocalypse Soon?
Uploading Your Mind Does Not Compute
Virtual Immortality
Paleoanthropology Wars
Massachusetts Mass Hysteria Cover Up
Agony and Ecstasy
In Defense of Anti-Science
The Decline of Intelligent Design
No Sacred Cows
MAN-EATING PLANTS
PLANTS VS ANIMALS
MONSTROUS PLANTS
THE MAN-EATING TREE
ROOTS AND BRANCHES
MYSTERY SOLVED…?
VAMPIRE VINES
PLANTS THAT EAT ANIMALS


text:
Home › LAHONTAN, Louis Armand, Baron de (1666-1715). New Voyages to North-America. Containing an Account of the Several Nations of That Vast Continent
LAHONTAN, Louis Armand, Baron de (1666-1715). New Voyages to North-America. Containing an Account of the Several Nations of That Vast Continent
LAHONTAN, Louis Armand, Baron de (1666-1715). New Voyages to North-America. Containing an Account of the Several Nations of That Vast Continent. A Geographical Description of Canada. London: H. Bonwicke, T. Goodwin, W. Wotton, B. Tooke, 1703.
2 volumes, 8vo (7 2/8 x 4 2/8 inches). (2-inch tear on pp. 77-78). Fine folding engraved "General Map of New France Com, call'd Canada" (short tear at mount, affecting the image); fine folding engraved "Map of ye Long River…" (professionally repaired tear); fine engraved folding plan of "The Beaver hunting spoken of in ye 16 letter"; 8 full-page engraved maps and plans; frontispiece in vol. 2; fine folding engraved plate; 11 engraved plates. Contemporary mottled sheep, stamped in blind, the spines in 6 compartments separated by 5 raised bands, with gilt-tooled binding edges, preserved in a modern cloth slipcase (hinges starting).
Provenance: Supralibros of "RS" branded into both covers of each volume.
First edition in English, with a new map of Newfoundland and corrected plates: "To the translation of my first volume, I have added an exact map of Newfound-land...I have likewise corrected almost all the cuts of the Holland Impression, for the Dutch Gravers had murder'd em, by not understanding their Explications, which were all in French. They have grav'd Women for Men, and Men for Women; naked Persons for those that are cloath'd" (Lahontan, "Preface"). Lahontan came to New France in 1683 as captain of a regiment which he led in expeditions against the Iroquois: "Between the fifteenth and sixteenth year of my Age I went to Canada, and there took care to keep up a constant Correspondence by Letters with an old Relation Tis these very letters that make the greatest part of the first Volume. They contain an account of all that pass'd between the English, the French, the Iroquese, and the other Savage Nations, from the year 1683 to 1694" (Lahontan, "Preface" to English edition). Lahontan journeyed west in 1687 with Duluth and was given command of Fort St. Joseph on the St. Clair River. In 1688 he travelled further west by the Fox-Wisconsin portage and reached the upper Mississippi. In all Lahontan spent twenty years in the colony fighting the Iroquois and his work is considered "one of the best early works on the subject" (Streeter Sale). During the decade he had spent in North America, Lahontan "had not lacked opportunities to distinguish himself. He had taken part in two campaigns against the Iroquois, had twice been besieged by the English, had visited almost all parts of New France and may well have reached the Mississippi at a time when few Frenchmen had seen it. But he appears to have made little mark; except during his final months at Placentia, the official correspondence of the time scarcely mentions him But while serving and travelling in New France he had done something few of his fellow officers thought to do: 'In the course of my Voyages and Travels, I took care to keep particular Journals of every thing...', sometimes even making notes on birch-bark. From these diaries he was able later to compose the three books which were to make him, next to Louis Hennepin, the most widely read author on North America in the first half of the 18th century.
"Lahontan's works appeared at a time when travel narratives were enjoying an extraordinary vogue in Europe and when interest in North America, aroused by the 'Jesuit Relations' and whetted by the voyages of Hennepin and Henri Tonty, was greater than ever before. His 'Nouveaux voyages dans l'Amérique septentrionale' and their sequel, 'Mémoires de septentrionale,' were published in January 1703 at The Hague and were twice pirated within a few months. A third volume, entitled 'Supplément aux voyage' containing dialogues possibly written in collaboration in England, appeared later in 1703 in both English and French, the two earlier volumes having meantime been translated into English.
"Lahontan's three volumes embraced a wide variety of subject-matter. The 'Nouveaux voyages...' recounted in the then popular epistolary form his ten years in New France; midway through the narrative a letter four or five times as long as the rest told a fanciful tale of his imaginary voyage up the Long River. The 'Mémoires' provided a lively geographical account of New France, followed by an anthropological study of its Indian inhabitants and completed by a linguistic commentary and glossary of the Algonkian language. In the third volume the travel narrative was resumed, this time in little-known European states: Portugal, Aragon, Holland, the Hansa cities, and Denmark. The remainder of the book was made up of five imaginary dialogue with an Indian chief whose name, Adario, was a partial anagram of that of the recently deceased Kondiaronk. The dialogues treated Christian belief, French laws and society, medicine, and marriage.
"Lahontan's writings, in his first two volumes at least, were based on personal observation of events and practices in New France, of Indian customs, and of flora and fauna. They included an impressive wealth of detail and, except for some exaggeration in the numbers of persons involved, were remarkably accurate in their information. The infrequent occasions on which Lahontan retailed hearsay – for example in his jesting page on the marriageable girls sent out to New France, or in his tale of the Long River – have drawn refutations which by their violence bear witness to his relative veracity elsewhere.
"But Lahontan's gifts were not merely descriptive. His identification of the eight abuses prevalent in New France is perceptive and sound. His assessment of the best method of fortifying the Great Lakes, his awareness of the loss to the colony of the talents of the Huguenots, his appreciation of the common interest of France and England in encouraging trade, his realization of the unwisdom of attempting to destroy the Iroquois, and his vision of the future greatness of North America demonstrate his powers of judgement and imagination, and his grasp of the situation in New France.
"Quite apart from the information and opinions they communication about North America, moreover, Lahontan's works were a compendium of early 18th-century 'philosophic' ideas about the folly of superstitions, the vices of European society, the illogicalities of Christian dogma and the virtues of the 'noble savage.' The same ideas, better expressed, would be found in the writings of major 18th-century authors: in the fourth book of Swift's 'Gulliver's Travels' (1726), in Rousseau's 'Discours sur les origins de l'inégalité…' (1755), in Voltaire's 'L'Ingénu' (1767), or in Diderot's posthumously published 'Supplément au voyage de Bougainville.' More than a century after their author's death, Lahontan's books lived on: in Chateaubriand's 'Les Natchez' (1826), one of the chief figures is called Adario, and the names of all Chateaubriand's Indian characters are taken from Lahontan's Algonkian glossary" (David M. Hayne for CDB). Alden & Landis 703/86; Arents "Tobacco" 454; JCB (1) III:36; Pilling "Algonquian" pp. 290-291; Sabin 38644; Staton & Tremaine/TPL 6357; Streeter Sale I:107.


Maine West routed Maine East 49-14 in football action Friday night.
Round Lake's football team endured a two-hour weather delay before coming away with a 50-12 victory over visiting Maine East late Friday night.
Round Lake's football team endured a two-hour weather delay before coming away with a 50-12 victory over visiting Maine East.
Fenton defeated Maine East in a nonconference football game.
Address: 2601 W. Dempster St.


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      The earth's walls are a canvas.

The street eARTh database

Initially a documentary project about urban art around the world is now expanding to be the first database of street art. People like you can contribute to this collection so that others can enjoy the various open air museums that make up our neighborhoods, cities and the eArth!

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Made in the USA by Rev. Ricky Anderson, owner of Holy Land Treasures, this large standing cross is decorative and beautiful. Made of birch wood with intricate detail throughout, this large decorative floor cross is made to slide on and off the base and can be used for a processional cross. Please allow 2 weeks for this cross as Ricky makes these as orders come in.


Now, like three topics, it seems at first glance but when You get The Red Tea Detox app (that you can do immediately after purchase since it is an internet program), you will quickly see that you're confused. The 3 elements have an list of themes within each, which I will show you in a moment. More to the point, each element includes a significant variety of ideas, tricks, tools, exercises, directions and information to assist you succeed. It's laid out, although it might seem like a great deal. Reading a weight loss program has never been pleasure. That's not to say that you get a 60 Day Money Back Guarantee when you buy this system. Considering you may lose between 5 to 20 lbs in as few as 14 times, that's more than sufficient time to find out what The Red Tea Detox can perform for you.
Liz Miller is a naturopath Best-selling writer on Amazon. She is highly renowned within the fitness and health industry for her unique approach to assisting women and men across the world achieve their goals. She focuses on the stuff that works — the remedies and techniques from yesteryear, and steers away from physical fitness regimes and tasteless diet plans. Liz Miller has created a fresh strategy helping pounds to burn by simply switching to burning that was high-octane off. It's based on over a decade of medical research revolving round the cleanup of toxins and also the benefits of red tea.
In this booklet, you understand how radicals can hold your metabolism back and also the advantages of cleansing your entire body with African green tea. It explains why detoxifying your body is worthwhile and important. Also, you get a very clear outline on which foods are beneficial to your body throughout its journey to some belly.
If you choose to do the exercise, it is going to improve your metabolism and could possibly double the rate at which you shed pounds. Exercise goes amiss and losing weight is a matter of intensity, but not the time spent doing it. This booklet includes exercises that are easy that anyone ought to be able to do.
Willpower and motivation are equally as important Path which you want to follow. I've found that a lot of people have until they reach their objectives, problems remain excited. This is a fantastic guide on dieting, fitness or detox should include a segment. It speaks of the manual which you get one!
When you buy the Red Tea Detox program, you get the Main guide, the 3 booklets, and be eligible for all of the bonuses if you here to receive your own Red Tea Detox application! Liz believes what she is doing this much that you get a 60 day money-back guarantee, that is something we always like to see.
We have come to enjoy African red tea a lot and this Guide did a great job of teaching us what we had to know. So what exactly did we enjoy about it?
Today, even ordinary foods generally contain toxins in 1 manner or another. There's a lot of research that confirms that our sense: Detaching yourself from these toxins and cleansing your body as much as possible has favorable outcomes. Liz explains it so anyone can understand the issues and solutions.
The combination of exercise and Wholesome foods & Beverages cannot fail. Better yet, it solves one of the chief food related issues now: the excess usage of soda (particularly in the USA). For a lot of people, it's the only thing they drink (instead of water). If you're like this, switching from sugary sodas to red tea makes a huge gap to your body. But you detoxify it, so the consequences are even larger.
The human body is meant to be physically active and Live on foods, but we do not do either of these! People today drink pop, coffee, or beer, sit behind a desk or lie on our couch. Not only is this African American tea recipe amazing, it happens to be a beverage. No caffeine or sugar! Together with the gym booklet, both of the problems are addressed and lead you to positive outcomes.
Tea is great, as are foods, the guidelines, and Workout routines in this system. But any effort needs to be kept. Can you keep it up and alter your behaviour to stay being healthy? Or are you the kind of person who tries this for a week and then gives up? The simple truth is that a lot of apps work well, while it's the people that do not. Any system that is real requires area to keep doing it.
Odds Are you have more if you are big Ailments than just your weight. Make sure you don't see any program as a way that for all.


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Home > Resources > Courtroom Documents > Opinions and Orders > Aquino v. Department of Homeland Security: Opinion and Order
Aquino v. Department of Homeland Security: Opinion and Order
Case: Aquino v. Department of Homeland Security
Court or Venue: U.S. Merit Systems Protection Board
Date: 26-Mar-2014
Title: Opinion and Order
PDF of document:
Opinion and Order
From our post about this case on the Whistleblower Law Blog:
The Merit Systems Protection Board (MSPB) adopted the U.S. Supreme Court's 2011 formulation of "cat's paw" liability to find that the Transport Security Administration (TSA) acted illegally when it fired an employee who blew the whistle on lax airport security measures.
The MSPB's decision in Aquino v. Department of Homeland Security was its first formal application of the cat's-paw doctrine to the Whistleblower Protection Act (WPA), which forbids retaliation against whistleblowers working for the federal government. Previous board decisions had reached a similar result using a different theory; the switch should help MSPB actions to survive appeal in federal court.
[Read the full post]


I did my bachelor's degree in Biotechnology at Sathyabama University in Chennai, India and my masters in Molecular Medicine at University of Sheffield, UK. I am presently doing my PhD in developing a miR-based therapeutic strategy towards Machado-Joseph disease or Spinocerebellar ataxia type 3 at the centre for neuroscience and cell biology, University of Coimbra, Portugal.
My PhD thesis focused on developing a miR-based therapeutic strategy towards Machado-Joseph disease (MJD) by identifying the differentially expressed miRNA's in the striatal lentiviral MJD mouse model and then re-establishing the normal levels of the candidate microRNA in the striatal lentiviral model.


A British standard four load switch to operate lighting/fans via the Z-Wave Network.
The MCO Home TPS314 Gen5 is a wall switch with 4 integrated switch relays for British standard wall boxes allowing you to control scenes with it. The relays can be controlled both with the touch switches, which are integrated into the glass surface and via Z-Wave commands.
The relays can switch 4 loads with up to 1,100 watts each. Beside local switching, the device can be used to control 4 groups of directly associated devices. A blue LED on every button indicates the switching status. The wall switch can be easily connected to an electrical load without installing a flush mounted module separately. The relays are located inside a module which is directly connected to the glass touch button.
With the MCO Home wall switch, you can replace any switch insert or toggle switch. The wall switch can be mounted on any flush box and is made for British standard wall boxes, therefore it can't be used in German wall boxes.
With the stylish glass wall switches by MCO Home, you can easily integrate your already installed lights into your home automation network. Without installing any new cable, you can switch your lighting as usual via wall switch – but thanks to Z-Wave technology also via remote control, smartphone or sensor-controlled automation.


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The sun has shone this weekend in so many ways...
The sun has shone this weekend in so many ways. We've been to Itchenor Schools week. A 3 day long regatta for school sailing teams to compete in.
We formed the sailing team back in September just as the summer began to fade and we were full of hope and optimism for the year ahead. We held a meeting for interested sailors one Tuesday afternoon and the weeks of training followed. Week after week in rain, snow, ice they came. Never once complaining and always full of smiles. Maybe the biscuits and squash helped. Who knows? But by the time we hit the regatta, they had firmly formed a team.
But so had we. As I boarded the school minibus to travel to Itchenor and climbed in the back, I smiled to myself for we also had Julia, Rob, Deb, Ian, Rich and Mr Reardon. What a back up team. We were putting out 2 boats with 4 sailors, yet we travelled as a team of 13. Each and everyone of us had a role to play. From coaching, launching, rib driving, feeding, tying knots, taping, you name it, we had it covered.
We had hired boats, but had never had expected to receive brand spanking new boats. Their faces lit up as they unwrapped the boat and stuck the sail numbers and sponsors stickers on. We launched them for the practice race and followed in the rib. It was blowing quite hard, we all felt a little sick, were they capable in these winds? They'd had very little practice in their correct pairings and almost none in the Fevas. Had we done the right thing? As it was an official school trip, we brought Mr Reardon, an extremely experienced master and school tripper. What on earth would he think?
We trailed the boats to the start line, 54 in total. 5 metres from the launch we spotted both boats in trouble on a safety pontoon, both of their brand new kickers had snapped. All of our hearts sunk a little. As ever, the safety team were right on them, fixed the kickers and released them. They surpassed all of our expectations that afternoon knocking out a 10th and a 23rd. We were jubilant as we came in. We could do it and we had every right to be there. The real racing was due to start the next day and an influx of another 50 boats straight from the Inland Nationals began to make it feel very real with 103 boats in total. We sat in the bar that evening, full of optimism.
The next 2 days they raced hard, we watched and counted them round the windward mark, held our breath as they launched the spinnakers and flew down the downwind leg. Between races they came along side, we fed them buoyed them on. Inbetween we laughed, joked, ate jelly babies and shared stories.
We came off the water salty, tired and changed, maybe for the better. We were exceptionally proud of the kids, they had achieved more than we had ever anticipated. Toby saved the day admirably leaping into another schools boat allowing them to sail. Final placing were one boat in the top half and the other not far behind and a final race 21st for George and Pru. I don't think we've ever cheered quite so hard.
We've vowed to come back next year, with more kids but maybe less jelly babies. It's been a blast. Thank you Itchenor, thank you team.
Jane Sunderland, mother of 3 boys..


I posted the DIY on the Spooky Banner, but totally forgot about the rest of the Halloween decor!
Click HERE for the Halloween decor post and HERE for the spooky banner tutorial.
Looking at this place setting, I realize I have Target to thank!
Dollar aisle pumpkins plus 2 coats of plastic spray paint I already had on hand.
Yet again, Potterybarn as inspiration. I loved THESE napkins!
I found these kitchen towels with crows for $9.99, they came in a pack of 2 along with the black printed ones you see on the table setting.
I took the two black ones, cut them in two, and used them as table napkins.
They are just for looks, so no one will see the tattered edge since I folded it under.
For $20 I got two kitchen towels and 4 napkins.
I scored these black raven silhouettes after Halloween on clearance at Joann's last year.
$8 spider garland from Target.
Wayyyy too long. I cut it in half and used one half for the hallway mirror.
The funkins I got on clearance after Halloween at Hobby Lobby last year.
Another super easy DIY courtesy of the Hob Lob.
ribbon from the ribbon section, I scored more discounts in the Holiday department.
Trick or treat and Happy Monday!


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Home/Singers/The Untold Truth of Twice Member – Tzuyu
The Untold Truth of Twice Member – Tzuyu
Olivia Wilson December 8, 2022
1 Who is Tzuyu?
2 The Wealth of Tzuyu
3 Early Life and Career Beginnings
4 Twice Career
5 Flag Controversy
Who is Tzuyu?
Chou Tzu-Yu was born on 14 June 1999, in East District, Tainan, Taiwan, and is a singer, best known for being a member of the South Korean K-pop girl group Twice. She is the youngest member of one of the current top-selling girl K-pop girl groups, with hits such as "TT" and "Cheer Up".
The Wealth of Tzuyu
As of early-2020, Tzuyu has a net worth estimated to be over $2 million, earned through a successful career in the music industry. She is one of the most popular idols in South Korea, and has been featured in numerous publications. She's also gained endorsements from various companies.
A post shared by TWICE TZUYU (주자유) (@queentzuyu) on Feb 17, 2020 at 9:53pm PST
Early Life and Career Beginnings
Tzuyu is the daughter of two entrepreneurs in Taiwan. At a young age, she aspired to a career in the performing arts, and was discovered by talent scouts while at a MUSE Performing Arts Workshop in 2012. She was quickly invited to start training in South Korea, preparing her for a path towards becoming an idol. She became home-schooled as a result, and later passed an exam at the Tainan Municipal Fusing Junior High School.
Afterward, she enrolled at South Korea's Hanlim Multi Art School to complete her high school education.
The school is known for its focus on various aspects of the arts, such as theatre, dance, music, film, and many more.
In 2015 she competed in the reality television show "Sixteen", created by JYP Entertainment, to help determine the final line-up of their planned girl group called Twice. She became one of the successful contestants, though chosen due to winning the audience vote. It was also noted that even if she didn't win through audience voting, that she would still be included in the final lineup thanks to her ability and personality.
Twice Career
Shortly after "Sixteen", Tzuyu made her debut with the group on the Extended Play (EP) "The Story Begins", which contained the lead single "Like Ohh-Ahh". The group quickly broke into the K-pop scene, and their song was the first K-pop debut to reach 100 million views. The following year, she became one of the most popular idols among South Koreans, according to the annual music survey done by Gallup Korea, attracting a lot of coverage thanks to her singing ability and natural beauty.
Twice's single "Cheer Up" became the best performing single of 2016 and reached the top of the Gaon Digital Chart, winning multiple awards. Their single "TT" from the EP "Twicecoaster: Lane 1" spent four weeks at the top of the chart, and the EP also became the best-selling album of the year. The group has gained fame internationally, and signed with Warner Music Japan to help handle their events in the country. They released the compilation album "#Twice" for their Japanese fans, which became the first Korean girl group album to achieve Platinum certification.
A few of their recent projects include the EP "Feel Special" and their second Japanese album "&Twice".
Flag Controversy
During Twice's appearance in a South Korean variety show called "My Little Television", all of the members of the group held a flag of their country of origin. She held the flag of Taiwan and South Korea. This resulted in many mainland China supporters criticizing her as being a Taiwanese independence activist, leading to JYP quickly making an apology to their Chinese audience. She had to also make an apology to everyone offended.
Numerous Taiwanese politicians went to support her statement, and that it wasn't supposed to be taken so extremely. There was nothing wrong with her expressing her country of origin, since Taiwan has a flag. One of the reasons why it became such a huge issue is due to China wanting to unify all 'independent' Chinese countries under one flag.
As a result, JYP's stock lowered from a 52-week high, and their site was hit by anonymous hackers to temporarily prevent their service from running. The company has announced that its employees would be undergoing extra training for cultural sensitivity, especially when it comes to political issues between countries.
[SCAN] TWICE MONOGRAPH FEEL SPECIAL – page 129
(color toning)#쯔위 #ツウィ #TZUYU pic.twitter.com/iAgMD08k66
— njmsjmdct2 (@njmsjmdct2) February 15, 2020
The entire issue was one of the main reasons that pro-independence politicians won the 2016 general election.
It is known that Tzuyu is single, and there have been no reports about any romantic endeavors. She is young and puts a lot of time with her work as an idol and with her group Twice. She gained the nickname Yoda due to many of her fans believing that she is an otherworldly creature due to her beauty. She later came to embrace the nickname, and started wearing Star Wars merchandise to some of her meetings.
She doesn't like winter weather.
loves Japanese food.
She previously wore braces.
She loves animals. Her family owns a dog and she got attached to the rabbits in Jeju Island while filming a music video there.
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Click "Allow" to play Crazy Candy Carnival! Click "Always allow" to play Crazy Candy Carnival!
Help your dear friend Polly Pocket run her new business in the Crazy Candy Carnival game! Have you heard about the new attraction in Pollyville? Of course, I am talking about the amusement park the inventive Polly has just opened! The place surely is colorful and looks like a lot of fun. However, with so many guests, Polly needs your assistance to guide everybody towards the attractions. Do you think you can manage and help her grow her business from the ground up?
The atmosphere of this game is incredibly similar to that of a real-life amusement part. You can hear the lively conversation, the excited giggles and even some frightened screaming from the roller coaster! Isn't that neat? Make sure you take in all the excitement and pass it down to all your visitors. It's the only way to keep them happy and coming back for more!
Your mission is to get every single guest that walks into the park to their desired attraction. As they go through the entrance gates, a balloon will pop up above their heads. It will indicate what they'd like to visit in the park. To guide them towards their destination, click on them, then click on their desired event. Wait for them to finish the ride, then see if they want to visit another location, or they are ready to go home.
The better you tend to your guests, the more satisfied they will be of the park. As a result, the emoticon above their head will change to fit their mood. Therefore, you should make sure that everybody has a green smiling face above their head!
Another thing to keep in mind is the time! The primary objective of your mission is to make sure everybody goes on their desired rides before the day is over. You can check on how much time you have left by glancing at the sky and checking out the position of the sun. There is also a progress bar to show you how far you've come so far. Pretty helpful, isn't it?
If you have managed to keep all the guests happy throughout the entire day, then congratulations! You are a great amusement park manager and an excellent help for your inventive pal, Polly Pocket. However, things are about to get more complicated!
Go big with Polly Pocket, or go home!
As a reward for completing a level, you get the chance to upgrade your park with new attractions. As an alternative, you can also update your existing rides or kiosks to fit more people. This way, you can serve more guests at the same time. A great way to keep your guests satisfied, don't you agree?
Therefore, you shouldn't be afraid to expand your business further and add new attractions to please all your friends from Pollyville. For example, you can take care of their sweet tooth by placing a cotton candy shop right by the wheel. Similarly, you can add a bumper car ride for adrenaline lovers. What is more, you will surely entice all tech enthusiasts with a brand new arcade!
You have many options available to assist Polly to run her business! You can upgrade existing attractions, bring on new ones, and help your visitors make the best out of them! Just make sure you don't forget about the most important part: have a blast with your friends from Pollyville on this sunny summer day!