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The Flatiron Building.
I love the Flatiron Building.
And have ever since it was pointed out to me by my mother way back in the '60s.
I've looked at it a thousand times and it never gets old.
I'm not alone in this affection.
Steichen has shot the building. See above.
As has nearly every tourist who's ever come to New York.
Today I had a mix session at a sound place right around the Flatiron Building. I took the 5th Avenue bus downtown and got off early--at 34th Street--to have a short walk. I was early.
When I reached 26th, where Broadway crosses 5th, I saw the Flatiron in all its splendor. The light in New York this morning was like Paris in the Spring, or Santa Monica without smog.
I looked up and saw the statue I've pasted here. It's perched at the very top of the Flatiron. I had never seen it before.
I love New York.
Posted by george tannenbaum at 1:02 PM 3 comments
Change and permanence.
Tonight I'm going out to dinner.
This is big news for me since I teeter, somewhat, on the brink of incipient agoraphobia.
That is, I don't go out much.
After putting myself completely into my job everyday for a good 10-12 hours, I need the restorative niche that my home provides. The tender mercies of my wife. The unconditional love of my golden retriever.
But tonight I'm going out with three people I last worked with almost two decades ago.
We were all together at Ally & Gargano. Adweek's "Agency of the Decade" for the 80s. Out of business by 1995.
Sic transit gloria mundi. Dig?
The four of us have lived through seismic changes in our industry.
The commercials we made together were conceived on hand-drawn storyboards.
Rough cuts were shown to clients on 3/4-inch tape.
When we were done, we got a 1-inch master.
The business has changed completely.
The past is dead and buried.
The old ways of doing things are gone.
But friendships built on long hours, on reliability, on shared problems, and humor and conversation, they remain.
Do the best work you can.
Don't be an asshole.
Don't be so serious all the time.
Find a few friends.
And keep them.
Posted by george tannenbaum at 9:04 AM 2 comments
Gravitas.
It's funny what's happening at work lately.
I've been getting asked to record scratch tracks for a variety of in-house and pitch videos.
I've been at my agency for three years and haven't been asked before.
Now I've been asked twice in one week.
I wondered why.
I don't think I have a particularly good voice.
And I'm not really good in front of a mic.
I get nervous and a bit monotoned.
Nevertheless, I'm being asked.
And I'm being lauded for doing a good job.
I think I know what's going on.
My voice is now a bit like my hair.
It's showing its age.
It has some timbre.
Some grey in it.
The word I keep hearing from the people I'm recording things for is this: gravitas.
Here's the thing:
We live in a world without gravitas.
There can be 19 wars taking place around the world,
North Korean nuclear tests, revolutions in Egypt,
and the news still ends with a story about a kitten rescuing a sea otter.
We try to make everything one big ironic joke.
We lip-sync the National Anthem.
That's life in a world without grown-ups.
Without consequences.
Without someone with the authority to be listened to.
Maybe people need that.
They don't always want some spurious "buddy" type talking to them.
Maybe they need a soupcon of maturity.
Maybe things are swinging back.
New York taxi drivers.
One of the many things I love about New York are its cab drivers. Regardless of their generalized reputation of being crazy, or at least having a loose bolt, most of the guys (and cab drivers in New York are almost exclusively men) are decent, hard working human beings with an interesting take on life.
I took a cab this morning and right-away we got off on the wrong foot. First off, there was a race between two drivers up York Avenue to answer my outstretched arm. My guy, a Ford Crown Victoria, had the inside lane and though the other guy, a Nissan Altima, hit 83rd Street first, the Crown Vic won out and my wife and I hopped in the car.
Like I said, the driver and I immediately butted heads.
"We have two stops this morning," I began.
He snorted with disdain. Two stops sucks if you're a cabbie. You miss a flip of the meter.
"42 and 3rd and 18th and 7th. Why don't you head down Second or Lex?"
"No." Cabbies are supposed to follow your instructions but he was adamant. "We'll take the Drive. Second Avenue is a parking lot."
We took the Drive instead. Also, of course at 7:30 AM, a parking lot. But in any event, we got off on 38th Street in just 10 minutes or so.
"I'd head across on 39th," I suggested.
"No. 39th is stopped up. We'll head across on 42nd."
Seconds later, we were headed down 39th, which was moving quite well. We dropped my wife on 39th and 3rd--the far corner, mind you, and then headed over to Park to head downtown.
"That is your wife, or girl friend," he asked as we were making our way south.
"My wife." I answered.
"She is a beautiful woman. A beautiful woman. You have children?"
"Yes. Two grown daughters. One's studying in Boston. The other is taking a semester in New Zealand."
"I have three. A boy 13. A boy 12. And a girl 4. We wanted a girl. Beautiful. Beautiful."
At this point we had hit 18th and 7th.
I gave him a big tip. And was ten minutes early for my 8:30 call.
I am sick.
If phlegm were money I would be Warren Buffet.
In other words, I have a cold. A deep in the chest, weak in the limbs, dizzy in the brain cold.
I took off last weekend, literally spending almost all my waking hours sleeping. I sipped soup, drank gallons of orange juice, sucked on every lozenge and swallowed every pill my saintly wife brought my way.
Still, I am in the grips of the grippe.
Still, I've been too busy to take time off from work.
Not only is my employer impecunious when it comes to sick days, the crush of work does not abate. And work, sick or not, is an animal that marches on and must be fed.
Yesterday, I wrote that sometimes we need the strength and resolve of a marathoner to get through the day. You might not look like a thing of beauty, a gazelle or an antelope, but you must continue to put one foot in front of the other. You must continue to more forward, toward your goal.
And so it goes.
And so we go.
That's work some times.
The rule of threes.
Years ago I wrote in this space that it makes sense, in my opinion, to divide the agency world in threes.
1. There are finders--those people who find new business, find great assignments, find the next big things.
2. There are minders. The people who keep things on an even keel. They mind the business and keep clients happy and accounts humming.
3. There are grinders. These are the folks who keep their heads down and do the actual work it takes to keep and account running.
For me, the ideal agency employee has elements of each of these -ers. And the ideal agency lets its employees grow by expanding their -ers. Further, if you have someone on staff who excels at none of those three, you ought to think about nixing them.
Of late, however, I've noticed a different trinity we have to deal with. This, I stole from Paul Krugman of "The Times."
1. There are makers. These are the people who create what we sell. They make the sites. The ads. They deal with the rounds of revisions.
2. There are takers. These people swirl around the makers like flies around shit. They're there to swoop in when the going is good. It was their strategy (which the makers weren't aware of) or their leadership that was the cause of the project's success.
3. Finally there's our biggest group, the fakers. These are the deck doers. The meeting callers. The people who say 'I don't have the bandwidth.' They're there to look busy, to sit in judgment, and to be 'too busy' when there's work to be done.
Posted by george tannenbaum at 11:08 AM 0 comments
Marathoners and sprinters.
From about the age of 20 until I hit 45 and various parts of my body gave out on me, I was a fairly accomplished long distance runner.
During that time, I had run 12 marathons, 11 in New York and one in Philadelphia and was consistently running upwards of 40 miles a week. I could run, seemingly all day, at a 7:30 pace. And while this wouldn't count for much among the Tarahumarra or the Masai, for a Jewish New Yorker with Jewish New York adipose, it was quite an accomplishment. I had made myself into a long distance runner.
Long distance running skills are of great use if you're in advertising. Most goals are accomplished only after long days, nights and weeks of hard work. The mere showing around of work--what many people call a 'road show,' can occupy weeks at a time.
It pays when facing situations like these to do what distance runners do. Drop your hands low to open up your lungs, stand up straight, moderate your pace and chug along relentlessly, come what may. That's how you survive the long haul.
However, every so often a different sort of situation arises. Work is due to the client in 48 hours and we have to be finished and shipped and on the air in four weeks.
In other words, a sprint.
In these circumstances, you keep your head down, you pump your arms hard and you move like a missile. Anything that gets in your way, you knock over. Nothing slows you down.
The best ad people are distance runners with sprinters speed. People who can adjust their wiring to the pace demanded by the circumstances.
Long and loping.
Or short and fast.
They each have their place.
Uncle Slappy cures my cold.
I've worked basically every day since the New Year, having added to the usual crush of my daily work routine, the production and finishing of six new commercials on a very tight timeline.
Yesterday morning we shipped three of the spots and by yesterday afternoon a chest cold had begun to overtake my ox-like constitution. This morning it was even worse.
Uncle Slappy called and I told him I was coming down with something. As usual, he had some salient advice for me.
"Back in the old country," he began, "we knew how to handle the flu."
I didn't remind him that the Spanish Influenza epidemic had wiped out millions world-wide less than a century ago.
"Fill up the bathtub," he continued, "with 100 pounds of ice. Frozen ice. And get in naked up to your neck. Wear only your astrakhan hat on your head and sit buried in ice.
"Then, when you are almost fully submerged in the ice, have your wife bring you a 12-ounce glass. Half lemon juice/half tabasco sauce mixed and served piping hot."
"That sounds awful," I interjected.
"Finally, under each arm--right in your armpits, place two bay-leaves and a two cinnamon sticks.
"Then sit there for an hour or until the ice is fully melted, whichever comes first."
"That will cure my cold?" I asked.
"No," the old man replied, "but you'll forget about it for a while."
Posted by george tannenbaum at 12:24 PM 2 comments
Aspirations.
Young people often send me notes, LinkedIn invitations and the like.
In these they describe themselves as "an aspiring copywriter." Or "an aspiring art director."
Since both my daughters are "aspiring ____________s," I've been thinking lately about the word aspiring.
Some people think it simply means hopeful, as in "I hope to be in advertising someday."
And because of that many people think aspirations are the domain, therefore, of the young.
But aspirations are all those things all of us hope to accomplish.
Aspirations are about ambitions.
About striving.
Even about soaring.
I've been working for 33 years.
I've led agencies, accounts and clients.
I'm heavily titled.
But I got that way because I'm still an aspiring copywriter.
About abbreviations.
When I was an ACD, I saw the resume of a fellow ACD who abbreviated her title "Ass. Creative Director."
I vowed never to be an Ass. Creative Director.
Just today I saw an online quip: "I always thought ECD stood for Extra Creative Director."
There are a lot of Extra Creative Directors in our business.
They don't do.
They review.
They're usually first to second guess.
When the going gets tough they're usually gone.
My point isn't to blast them.
My point is to urge you to look inside your title and the work you do.
Are you intrinsic?
Does your work matter?
Do you create work that makes a difference?
Regardless of your title, don't be an ass or an extra.
Underground art.
Art, like laughter, love and lunacy, is where you find it.
I took this picture this morning as I entered the #6 Lexington line (downtown) at 77th and Lex.
"The Lady in Gold" is in residence at Ronald Lauder's Neue Gallerie, just nine blocks further uptown.
Storms.
My younger daughter, Hannah, is 21. Ever since she was a little kid she's had a strong will and a mind of her own.
Like over-protective parents everywhere, we would strap her into her stroller, but Hannah would find a way to wriggle out. She did not then and does not now like being tied down.
For the next few months she'll be studying marine biology--and whatever else strikes her fancy--at Auckland University in New Zealand. But first she's spending a few weeks in a place called Roratonga, the capitol of the Cook Islands.
She wrote to me last night, a little worried, because a storm named Garry, which threatens to turn into a cyclone is bearing down on the island. In 2010, the island was devastated by Cyclone Pat, and five years before that, in 2005, Cyclone Meena met and damaged the island.
I'm not worried about Hannah facing down Garry.
Hannah has always been a breathtakingly level-headed person, mature and wise beyond her years. She will find high-ground and a building with a deep foundation. She will hunker down and withstand the winds. She knows that storms come and go. How you handle them is how you handle life.
Storms, whether they are meteorological, political, work related, or interpersonal are part of life. Some people seek to avoid storms, some just hope they never come. A few, like Hannah, will prepare and prepare properly.
They will let the winds and the debris do their stuff.
When it blows over, they will emerge from their safe place.
Stronger.
Steve Hayden.
Last night there was a ceremony in New York held in a grand old bank building, honoring five men by inducting them in the One Club's Advertising Hall of Fame.
I went which is unusual for me.
I usually shun socializing.
And an event such of this, I guessed, would be just the kind of affair I usually avoid.
Still, I was invited as a friend of Steve Hayden.
And Steve Hayden did more for me than any other man in my life, perhaps including my father.
Steve was introduced by former Ogilvy Chairman Shelly Lazarus.
Shelly made this post easy for me to write.
She summed up an essential part of Steve's greatness in a sentence.
He always gave credit to others and he made the people around him better.
Steve taught me confidence.
He taught me persistence.
He taught me patience.
I had the best years of my career at Ogilvy, under Steve's tutelage.
I had someone in a high place who gave a shit about my career.
This post was written quickly and is not a fitting tribute to Steve.
I'm not good enough a writer to write that tribute.
All I can say is, like a few hundred other people at the induction last night, I love Steve Hayden.
A meeting.
A friend from afar writes:
We just got off the blower with a client. Our big assignment for 2013 is to do a raft of about ten commercials, come up with a new campaign line, a new website, a host of banner ads and more.
"We want ten commercials, the client said. One for each of the products in our product line, two dealer spots and two brand spots."
That seemed clear to me. My client sells plastic wrap and they're in intensely competitive marketplace.
Then our ECD piped in.
"I know you want ten commercials," he conceded. "But they shouldn't look like commercials."
"Of course not," stammered the client.
The ECD galloped ahead. "And the tagline. Well, it shouldn't sound like a tagline. It should capture the emotion of what we do as opposed to saying what we do.
"The same goes with the website. It can't look like a website."
"Naturally," said the client.
My ECD continued: "I mean it will have navigation and scrolling and deep information. But it can't look and feel like a site. And the banners too. Make them feel native.
"We're not looking for a big idea, either. Big ideas get in the way of making things. Let's look for a way to make something that's important to the consumer."
The client was nodding.
And I left the room wondering what any of this had to do with plastic wrap.
Uncle Slappy and the hat.
Uncle Slappy called this morning from Boca. He must of heard on one of the news programs he listens to constantly on the radio, that it was cold in New York. Colder than it's been for some time, with the temperatures in the low 20s fahrenheit.
Slappy was worried I'd be cold. And he wanted to make sure that I'd wear the great grey Astrakhan hat that he had bought me for my 55th birthday.
"Your Russian hat I bought you, today you'll be wearing it?" He jumbled.
I had complained to him a couple weeks ago that with the absence of really cold winter weather the Astrakhan was laying fallow.
"It's on now," I told him. "I put it on when I walked Whiskey.
"Those hats saved the world. The Russians turned back the Nazis wearing hats like yours."
"I've seen the pictures, Uncle Slappy."
It drives Slappy crazy when people go out in the cold without a hat. The complete illogic of it fries his still active brain.
"So it's cold, cold enough to wear the hat?"
"Well, it's not the Siege of Leningrad," I answered "but for New York in the age of global warming, it's plenty cold."
"Let me know how you survive. Drop me a line when you get in."
I promised I would:
Uncle Slappy, my head was positively toasty. Thank you.
There are people, and sometimes I'm one of them, who proclaim loudly and often that the world is going to hell in a hand-basket.
Watching Barack Obama inaugurated for the second time belies the notion that everything in America and the world is getting worse.
In fact, there was an obituary in today's "Times" of a guy called James A. Hood, who died on Thursday at the age of 70. (Obama is 52.)
49 years ago, in other words, in President Obama's lifetime, Hood sought to become one of the first blacks to pursue a degree at the University of Alabama.
Alabama Governor George Wallace, who carried five states and received almost 10 million votes when he ran for President in 1968, tried to block Hood's entry into the public university. John F. Kennedy federalized the Alabama National Guard, and Hood entered the school. The next day,
Civil Rights leader Medgar Evers (whose widow gave the invocation at today's inauguration) was shot to death in Mississippi.
Hood was able to last just a few months before he left the university "to avoid a complete mental and physical breakdown."
This is all recent history.
49 years ago a fellow student sent Hood a dead black cat in the mail.
And now we have an African-American as President.
Of late Ad Aged has been subjected to an onslaught of bot-generated comments proffering everything from Chinese porn to Chinese porn. Lest you think I am censoring negative remarks, I am not. I get so frustrated by the very idea that spammers would find the meager readership of Ad Aged worthy of spamming, that I try to remove these comments right away.
Some of the other comments I get are equally annoying.
They're from "anonymous." And they almost invariably confuse me simply because they seem to so widely miss the mark of what I was writing about.
I'm not really sure what motivates someone to write anonymously.
I don't have a magical taser that can take them down.
And besides, there is no shortage of advertising blogs, so if you don't like mine, don't fucking read it.
Some people, I suppose, just like to nettle me.
That's ok.
I don't mind being nettled and probably deserve it.
Not much to say today.
We've been working all weekend, and today, on six new spots for a new client.
And I'm trying to both listen to Obama's inauguration on the radio and think about Dr. King.
I'll write better later.
If I have the time.
Bob Levenson. Copy. And letter-writing.
It's late on a Friday afternoon and as Holden Caulfield might say, "It's cold as a witch's tit" outside. Much of the New York ad world is thinking of leaving the office for the long Martin Luther King day weekend. There's the faint clack and click of computer keyboards, some account people laughing in the distance, but all in all, people are getting ready to shut down.
I don't blame them.
That said, I think Friday afternoon can also be the perfect time for a simple, brilliant lesson in copywriting. That is if you find the right inspiration.
I found it today in "The New York Times" obituary of Bob Levenson, who died last Wednesday at the age of 83, after 30+ years in the business and countless great ads.
You can read his obit here: http://www.nytimes.com/2013/01/18/business/media/robert-h-levenson-a-visionary-adman-dies-at-83.html?smid=fb-share
The copywriting lesson comes at the end of the obituary.
Dominik Imseng who wrote a book on DDB's great VW ads asked Levenson about his approach to writing copy. Levenson replied:
"I always started by writing Dear Charlie, like writing to a friend. And then I would say what I had to say, and at the end I would cross out Dear Charlie, and I was all right. "
Posted by george tannenbaum at 3:24 PM 62 comments
Some thoughts for the disconsolate.
There comes a time in everyone's career when they feel like shit.
Lower than low.
They're treated badly.
They're working harder than those around them.
And being treated worse.
Their bosses are fuckheads.
Their clients are worse.
And it seems, there's no way out.
Everyone, everyone I've ever met anyway, feels this way at times.
What do you do when it strikes you, as it inevitably will?
Hunker down.
Remind yourself what you do well.
Breathe deep.
Show some courage.
And do what you do.
Ignore the bullies, the brow beaters, the damners and the doubters.
Ignore the bullshit, the politics, the volume of vomitous venom.
And be who you are.
Remind yourself of all you've accomplished.
The accounts you have won.
The businesses you have helped to grow.
The accolades you have received.
Like a basketball coach whose team goes 60-22 one year
and 22-60 the next, remind yourself that that coach is the same coach,
the same person.
As are you.
Your past successes were not a fluke.
You are you.
If you're wearing pants, hike them up.
Be you.
Keep your head up.
And your pencil down.
Do your job as only you can do it.
That's how you survive.
That's how you thrive.
Phonetics, swimming and the modern world.
One of the many pejorative things I've taken to saying about clients is that they don't know how to read.
I don't mean they can't read a stop sign or microwave cooking instructions, but that they don't know how to fathom thoughts and stories in a sequential way.
For instance, if you wrote the words "Don't worry" in copy, chances are they would ask you to re-write it without the word "Don't." Don't they regard as a "negative."
What occurs to me is that clients--and most people--don't know how to handle things sequentially. To break them down into component parts and add them up again.
Here's a for instance I remember from more than 20 years ago.
My daughter was in summer camp. She was just five years old and she was afraid she would be unable to complete the seven swimming laps she needed to swim in order to be allowed to go into the deep-end of the lake.
"Dad," she said, holding back tears, "I can't swim seven laps."
"Sarah, you don't have to swim seven laps. Swim one lap, breathe, then swim another. Then when you're done with that lap, breathe and swim another."
Of course, she passed her test with flying colors.
Fifty some years ago when I learned to read, we learned phonetics.
We didn't read all at once.
We broke things down into pieces.
And then we put them back together.
This breaking down and assembling is lost today.
We stop at the first syllable and say "that doesn't make sense."
Communicating, understanding, comprehending demands the ability to break things apart and put them back together again.
Fear eats your soul.
Every day, I'm sad to say, I deal with people who are scared out of their wits.
They're scared of the meeting they're in.
They're scared of the next meeting they have to rush to.
They're scared of the meeting after that.
And meetings that haven't been scheduled yet.
They're scared to have an opinion.
They're scared not to have an opinion.
They get scared when they see a closed door.
And they're scared when doors are open.
They're afraid their boss will find out about them.
They're afraid their subordinates will undercut them.
They are folded, spindled and mutilated by fear.
They are consumed by fear like an alcoholic is consumed by drink.
They can no longer think straight.
They no longer relate to their spouse.
Or their kids.
Their weekends are spent cowering.
As are their nights.
There is fear of showing that you disagree.
Fear of saying something is good.
I am sad for these people.
They are afraid to laugh at jokes.
They are afraid to be themselves.
They are afraid to speak their minds.
They have no self, no minds.
They've been eaten, Zombie-like, by fear.
73 days.
It was damp in New York last night, or at least in my little slice of it. The rain, or sleet, or frozen slurry hadn't yet begun, but you could feel the wet and the lethargy in your bones. The Chinese and Puerto Rican delivery men wielded their beaten bikes with their usual bravado, but they were sheathed in bright orange plastic, or black Hefty garbage bags with openings they tore for their head and arms. They outpaced cabs and swerved past pedestrians. They alone are impervious to the weather.
Whiskey was tired still from the weekend. We had traveled to the suburbs with her and found a foggy beach in Rye. She cavorted in the sand and Sound with a dozen other dogs and had come home, well, dog tired.
Though she didn't have her usual bounce, she didn't register even the slightest objection when at 2:17 this morning I slipped on her leash and led her out into the cold.
We walked, as we usually do north, uptown. Where the people are poorer and darker, and I've found through the years, more prone to having a conversation with a stranger and his dog in the early hours of the morning.
Around 104th Street on the East River Esplanade, the river bends and widens. This is mid-Hells Gate, but away from the roil where the Sound collides with the incoming tide. The water last night was glassy. The surface being broken only by the bait of a single Puerto Rican fisherman trying his luck alone.
"Buenos noches," I offered, dropping my esses so I sounded like I speak Spanish better than I do. He greeted me back in Spanish and then began in English.
"I come here every night," he began. "I have seen you and your dog many times before."
"We're out here a lot. I have an issue with insomnia and this is what I do to combat it."
"I too, have insomnia," the old man continued. "Or I used to. Now I fish because I must."
There was a long pause after the word must. I've learned that pauses are precious in these conversations and it's better to wait them out than to try to fill them.
After a minute or two and two or three spits into the water, he continued.
"A fish, I have not caught in 73 days. I must keep coming and fishing until I find my luck."
"There can't be much running now. It's deepest winter."
"It does not matter," he said "A fish I must again catch. That is why every night I am here."
Every four minutes or so, with the metronomic precision of a Beethoven etude he would wind in his line and cast it out again. His bait remained where he had hooked it. He was not even getting nibbles.
"73 days." He said again.
Whiskey and I stayed with him for most of one of those days.
I got home just in time to shower and get to work.
How to kill an ad.
Killing ideas, whether they're ads, radio or TV commercials, online communications or whatnot, is something that has to be done wisely if it's to be done well.
Whether the killing is warranted or not, that's not my point today.
Today's post is about mercy killing.
It's about killing effectively.
It's about killing with no ambiguity.
It's about killing completely.
That is, not letting things linger and hold onto life like a flounder 45 minutes after you've hooked it.
Not sending the creative team scrambling, looking to make something more "sophisticated," when you, the passive executioner know you will never buy it.
It's not about saying "let's see if we can make it more 'edgy.'
Or 'I like the idea but not the language.'
Or some other such rot.
It's your job, if you are reviewing work--whether you're on the agency or the client side--to wield a cleaver.
It's not about being nice, hoping not to dampen the enthusiasm of the creative teams. Some people think beating around the bush with creative teams is kind.
It's not. It just prolongs things that should be lopped off.
This isn't a popularity contest.
It's about focusing and making decisions.
Which, in sum, is about using resources wisely.
So listen.
Next time you see an ad you don't like, that you know you could never buy,
just say, "I appreciate the effort. But that ad is wrong. I don't think animation is right for this."
Don't keep things alive out of kindness.
When you should be killing them.
Re-branding for a cause.
Some work I did over the weekend with the brilliant Tore Claesson.
If you like them, please spread the word.
From Ed McCabe.
By way of Sell! Sell!'s marvelous blog. http://sellsellblog.blogspot.com/
"Advertising has evolved into a business driven by megalomaniacs who know
a lot about making money but little or nothing about making advertising.
In some respects it's also being driven by "creatives," who have it wrong
to the opposite extreme. They believe the ad or commercial is everything
and that winning awards is something. They've lost sight of the fact that
advertising, in and of itself, isn't anything. Advertising's sole purpose
is to be the cause of something else. To cause a sales increase. To cause
a shift in perception. To cause the creation of an edifice of imagery that
allows a product or service to be something. But advertising itself is
nothing. Nothing but a means to an end. Only fools believe the means is as
important or significant as the end."
Limits.
Of the many ways business has changed since the dawn of the digital era, perhaps the most seismic is the "death of the end."
Here's what I mean.
When you grew up in print--which many people of my vintage did--there was a limit to how much copy an ad could handle. A page has finite dimensions. Unlike a website, it has an end. You had to learn to make every word count--because, simply, you didn't get many.
Likewise, content. When you had a prescribed and immutable time limit, you had to excise extraneous thoughts. You had a minute. Or 30 seconds. Not 3:16, or :47. Your time had an end. You had to finish.
Shooting on film also gave you limits. A "mag" lasted just about seven minutes and then the camera had to reload. And film was expensive. You couldn't just let the camera run through rehearsals. You had to find your shot and get it.
All these limits, all these endings demanded stern discipline.
They demanded an editor's eye at the outset.
A summation.
Well, we wrapped five days of shooting in LA.
Six commercials.
Over 80 shots.
Five early calls followed by five late nights.
A lot of work and now, one stage is done.
Now post begins.
It's always hard for me being on set because I don't really mix well with others.
My mind is on Egon Schiele or Edward Curtis.
And downtime talk usually centers on Tosh 2.0.
Or Lindsay.
Or some thing or someone I regard as puerile.
Nearly every day I feel more and more distant from those around me.
Their film references and mine are usually separated by forty years.
They talk about tracking shots and never saw Renoir's in "Boudu, Saved from Drowning."
It's a little depressing some times and it worries me.
To my mind, our "culture" is so vapid I can't seem to warm to it.
I know I should, but I don't want to be a part of it.
That probably makes me obsolete. Or, better, lends to my obsolescence.
But I have something others seem to lack.
I can take a Rubik's cube of a brief and make it four words.
And from that, good can come.
A thought can be expressed in an
understandable, credible, intrusive, memorable and interesting way.
Palettes and styles change.
But the fundamental things apply.
And that's why they still need me.
BTW, the picture of the painting above is George Bellows' "Men of the Docks."
It was painted over 100 years ago, in 1912.
It's still good.
Machine guns vs. snipers.
In my meanderings I came upon a quotation by Michael Caine about John Huston the great film-director, actor, and writer.
Caine said: "Most directors don't know what they want so they shoot everything they can think of--they use the camera like a machine gun. John uses it like a sniper."
It's not hard to see the parallels to our business.
Nearly everyday we are subjected to meetings and presentations that are unfiltered. 106 page powerpoint decks containing two pages of thought.
We listen to people who call statements like "people drink coffee in the morning," an insight.
We see teams present 24 "ideas" in "answering" a creative brief.
In other words, we see machine gunners.
We need more snipers.
People who think first.
People who edit.
People who think.
And most of all people people who filter.
Roy Grace, late of DDB esteem, once said that a Creative Director's job is to "take out the garbage."
I wonder if today he'd be as overwhelmed as Staten Island's Fresh Kills landfill. I wonder if he could handle the flow of trash.
I wonder if anyone can.
Country George and the Fish.
A long time ago, probably after reading Holden Caulfield's ruminations about where Central Park's ducks go in the winter, I wondered about what fish do in ponds and lakes when the water freezes.
What I learned is that fish can lower their metabolism. They "slow down" in effect, lower their pulse, so they can survive adverse conditions.
I've always envied this ability in fish.
I wish when I was stuck on a long plane flight, in shul during the High Holy Days, or, most often, trapped in some endless and mindless morass at work--the usual messy stew of indecision and pontification--I was more like a fish.
I wish I could lower my metabolism until it all just goes away.
Agency models.
You can't spit in the environs of metaphorical Madison Avenue without hearing some gasbag spout about the need for 'a new agency model.' You know, how the old model is 'broken' and we need to outsource this or that function to Upper Lesotho or we'll all go belly-up (except, of course, for the heads of the holding companies who, though never having created an ad, pocket salaries and bonuses that are routinely in the eight digits.)
Having worked almost three decades in the business, I think I know more about agency models than most. And I probably know how to make an agency profitable--very profitable.
Acknowledge that no matter where you work or whom you work for, 20% of the people do 80% of the work. Get rid of the dim bulbs, the slackers and the talkers and hold onto your workhorses and you'll make a mint--agency models be damned.
And there's one other thing you can do.
Agree with all clients that after a certain number of reviews of work, the agency will introduce a "dumb fee." A charge for statements that are so blatantly boneheaded they could make your hair curl.
"I know we haven't met any of our dates, but why are you late?"
"I know we haven't approved the copy, but why haven't you recorded it?"
You know, that sort of thing.
An advertising life.
As long-time readers of Ad Aged may know, I am a third generation ad guy.
My father, born in 1928--back when dinosaurs roamed the earth--had a 30 year career in advertising, and went on to teach advertising at a major American university.
My uncle, my father's brother, was born in 1913 and had an even longer career in the business.
He owned, for decades, Philadelphia's largest ad agency.
In short, advertising has been in my family lineage for 100 years.
Only a century or two short of the amount of time my ancestors were raped by Cossacks.
Despite of, or maybe because of all that, growing up I never pictured myself in advertising.
I pursued, almost to the time I was 30, an academic career, hoping to teach English literature at a quiet, decent college or university.
That didn't work out for me.
And having no money for rent sobers up a lot of aspiring academics. Or at least it sobered me up.
I got a job, where else, in advertising.
It's been 29 years now.
I guess I'm looking to outlast my uncle and my father.
Speaking. And not.
Years ago I did a pro-bono campaign for the last jazz radio station in the New York area. I was doing research--actually just frittering time away reading about jazz--and I came upon a quotation by Dizzy Gillespie. "It's taken me all my life to learn what not to play."
It occurs to me that there is a parallel in our business.
"It's taken me all my life to learn what not to say."
There are so many opportunities in business, at work, with clients, at meetings to shoot off your mouth. To over-react. To blurt. To shout. To say without thinking.
What most people don't realize is the indisputable power in speaking last.
In measuring.
Thinking things through.
Relaxing.
And breathing.
Or as Dave Trott might say, "letting the ball come to you."
Try it some time.
Learn what not to say.
The OODA Loop.
I came across an interesting acronym in Thomas Friedman's Sunday op-ed in "The New York Times."
Friedman says that the U.S. military trains its fighter pilots in something called the OODA Loop. OODA stands for Observe, Orient, Decide, Act.
Friedman sums up the essential of the OODA Loop this way: "The idea is that if your OODA Loop is faster and more accurate than the other pilot's, you'll shoot his plane out of the sky."
It occurred to me that it would be wondrous and splendid in our business if more agencies made sure that it followed OODA principles.
If people were given time to OBSERVE how a client or a brand works.
If they were charged with understanding a brand's ORIENTATION in its market.
If only then would we DECIDE what the brand needed to define itself and to stand apart.
Only after we OOD-ed,
would we ACT.
Sometimes it seems to me, we ACT before we OOD.
And as we all know, that's backwards.
About a dozen years ago, I got "hot."
Hot for probably only the first or second time in my career.
I had a lot of spots--good spots--on the air.
And I had three print campaigns running simultaneously.
I could hardly open the "Times" or "The Journal" without seeing a full-page ad I had written.
People at the agency were pissed at me.
They asserted I had done something "political" or otherwise nefarious to achieve what I was achieving.
I remember having a conversation with my older daughter about it.
She was 15 at the time.
And being an Upper East Side teenage girl, well-versed in the petty bullshit that goes on in both 10th grade and ad agencies.
I remember saying to her, "It's taken me 46 years to become an 'overnight success.'"
In other words, it took me a lot of work to be able to do what I was doing.
Now, I am in LA shooting six new commercials.
It's my fifth month in a row where I'm shooting something I like.
I'll hear about it when I return to the agency.
I'll get excoriated for taking too much on. For doing too much myself. I've heard this throughout my career, "George, you're a one man team."
That's a pejorative.
Here's the deal.
I do what I do.
And I will continue to do so.
If I'm at an agency that gets that, we're fine and we're all better off for it.
If I'm at an agency that doesn't, that's filled with back-stabbing and petty jealousies,
I will eventually leave.
And I'll be better off for it.
What is our responsibility?
Almost 200 years ago, a small group of passionate English women helped abolish slavery in British possessions by starting a sugar boycott. You can read about this social activism in Adam Hochschild's great book "Bury the Chains." Hochschild
I think about this as I think about our gun crisis in America and the silence of corporations. In an era where we are bludgeoned with the notion that brands ought to engage with us in conversations, brands are silent about the issues of the day. Gun control, I believe, is one of those central issues.
What would happen, I wonder, if Apple ran an open letter to Congess? If Verizon, AT&T, IBM, Exxon/Mobil, General Motors and a few others joined in?
Sure, they might alienate some of their customers.
They might lose some business.
They might depress their stock prices.
They might even be harassed by the same Congress they wrote to.
But more than 20 children were shot multiple times by an assault rifle in Connecticut just a few weeks ago. And every four years, a Vietnam's worth of people die at the hands of guns.
Where are the voices of corporations (people, according to the tax code) who are such a big part of our lives?
What is their responsibility?
What is ours? As people, ostensibly of influence over our clients, over the giant corporations that are so important in our nation?
Surely, it must be more than silence.
Late night New York.
Last night I was once again visited by my old and persistent Nemesis, Dame Insomnia. She drops by often and is hard to get rid of. In fact, the only way to chase her away is to arise from bed, get dressed, accouter Whiskey my nine-month-old golden retriever, and head out for a late night toddle.
Usually on these sojourns I walk long-enough to chase her away—even if it takes three or four hours. These journeys have taken me and Whiskey all over Manhattan and into the South Bronx. We go without thinking, where our six feet take us. All in the hopes of "disappearing" she who must be obeyed.
Ninety-first Street between First and York Avenues is as desolate a street as you're likely to find in Manhattan. When the city was industrial—really, not too many years ago, there was small industry here. A vinegar factory. A commercial bakery. A plumbing supply company.
The buildings on the street are of the broad-shouldered ilk. They are low and wide, with high floors and a squat demeanor. The industry has left and they house now gourmet food stores, Pilates studios, dog-groomers and other dilections of the near-rich white.
Still, there is warehousing here. Verizon one of the evil phone companies that deregulation of the telecommunications industry have visited upon the citizenry, stores its ugly black, white and red vans on 91st Street along with assorted equipment they use to disrupt the service they promise is so reliable.
Their presence, and that of sundry other industrial concerns, lends the block a 24-hour life. There are comings and goings at all hours, which is fine because there are no residences on the block, except at its corners, which have been gentrified into condominium high-rises.
I wandered last night onto 91st Street, having heard about an after-hours place called The Tempus Fugit. I walked past the street number three times before I found it, hidden behind industrial doors painted slate grey and showing 20 years of dents.
Behind those doors was a vintage liver-colored bar, complete with brass rail, with 10 or 12 stools along with four or five rickety tables for two or four pushed hard against the far wall. In all The Tempus Fugit was no more than 15 or 20 feet wide and maybe 25 feet deep. A small place, but inordinately the right size.
I made eye-contact with the ancient bartender—the only other human present—and immediately glanced down at Whiskey. A silent indication that I intended to bring her, though she's under-aged, into The Tempus with me. He gave me a nearly imperceptible nod and Whiskey and I walked in and I sat on a stool one in from the end.
I ordered a Herzmorder, complete with an umlaut over the "o"—they had it on tap—and secured a bowl of water for Whiskey.
"Insomnia," I offered when the bartender brought me my brew.
He scanned his 400 square feet. "You beat the crowd."
"Me? I've been here forever."
"No, The Tempus Fugit. How long has the bar been here?"
"Since Prohibition," he explained. "We opened behind those doors to cheese the bulls, and we just never closed."
"I've lived here for nearly 40 years and never--" He cut me off.
"We get that a lot." Without asking, he drew me another Herzmorder and slid it along with a small wooden bowl of Spanish peanuts along the bar as he walked back to me.
"Apnea?" He asked. "Nocturnal myoclonus? Tell the doctor. It'll make you feel better." He leaned over to listen.
"I have a lot going on. I'm getting old. I'm staring down the barrel of," I stammered "of obsolescence. Non sum qualis eram," I said in Latin: I am not what I was.
"Latin," he said stating the obvious. He gave me quid pro quo: "Sum quod eris." I am what you will be.
"An old man," I laughed. "But one people count on." I drew a long swig of my Herzmorder, finishing off the umlaut and wiping my lips dry.
I left a $20 on the bar.
"On me," he said shoving the bill back my way.
"Veni, vidi, ibam," I agreed. I came, I saw, I went.
And Whiskey and I walked home. It was time. I was tired.
More graffiti.
"The words of the prophets are written on the subw...
A New York cab ride.
My hope for 2013.
The way things should be.
On boxing and advertising.


Economic activists continue their sit-in protest at a disused building owed by UBS bank.
EastLondonLines reported on the occupiers who reclassified the Hackney building as a 'Bank of Ideas' late last week.
Now, our reporter Albert Steinberger gives you an inside look at the activists and their alternative ideas.


For the purpose to settle problems related with women's health care, in 1997 the Women's Center established the Health Care Program. The mission of the Health Care Center is to assist women, teenagers, and students to solve problems concerning educational, medical, psychological, judicial and other everyday matters. Furthermore, Women's Center is expected to help widows, old women , refugees, victims of domestic violence.
For the last two years, the health care sector of the Women's Center has been working on the following problems: "Saving Future Generation from Iodine and Micronutrients Deficiency Disorders" and "Reveal Breast and Cervical Cancer". We organize and conduct lectures in the radio-broadcasting newspapers, deliver lectures for family planning.
Today WC continues to work in this direction one day work "Open door day" for teenagers where they get free consultations and treatment and one day for women. Every day work consultation by phone. Distribute brochures.


It's Amy Jade Winehouse's birthday. Born in 1983, this English singer/songwriter's 1960s girl band look, intelligent, edgy lyrics and deeply soulful voice shook up the music industry in the oughts. And she was consistent. If there's a bad song on either of her albums, I'll be damned if I can find it. As I'm sure you know, Amy liked a drink. Unfortunately, to a fault. Her wild lifestyle kept her face in the tabloids, and her friends said she was a lot of fun until she finished her 15th drink or so, then she tended to lean toward fistfights, random destruction and illicit drugs. They tried to make her go to rehab, and after saying no, no, no, she actually went a couple times. But alas, she joined the 27 Club, that storied group of singers, actors and artists who died at that age, in 2011. So tell Alexa to play "Back to Black," and raise a vodka, her favorite tipple, to Amy Jade.


The debian founder Ian Murdock has had his blog 'silently' dropped from the feeds on planet debian.
Joey discovered that debian and gnome developer (and co-author of the planetplanet software to boot) Scott James Remnant was the culprit, the logs showing that Ian was dropped after 'many complaints'. SJR is, of course, now a canonical employee. Tin hats on!
At least one debian developer has requested his blog removed in protest. I suggest politely asking for Ian to be reinstated, if it bothers you.


Mark graduated from Birmingham University in 1987. He practised in Oxford city centre before he moved to Wallingford in 1990 to form Lawrence & Pinkerton Dental Practice.
He is Treasurer of the Oxford Dental Implant Association (ODIA), a member of the International Team of Implantology (ITI), a member of the British Dental Association (BDA). Mark has attended Cerec Masters courses in Düsseldorf, London and Moscow.
Stuart qualified from Glasgow University in 1983. He moved to Wallingford in 1990 to form Lawrence & Pinkerton Dental Practice.
Stuart is a member of the Oxford Dental Implant Association (ODIA) and has attended a Cerec Masters course in Düsseldorf. Stuart has an active interest in implants and cosmetic dentistry.
Andy qualified as a dentist in 1988 and went on to hold several hospital posts in the disciplines of Restorative Dentistry and Maxillo Facial Surgery. He has also held the post of Lecturer in Restorative Dentistry at the University of Bristol.
Andy has over 20 years of experience in this field and has a success rate that exceeds 99%. He is experienced in all the advanced aspects of the field including bone grafting and computer guided implant surgery. Andy is also involved in implant education and is a registered mentor for the Association of Dental Implantology.
Alison qualified at the Royal London Hospital in 1988 as a Dental Hygienist and has been working at Lawrence & Pinkerton Dental Care since January 2017. She regularly attends courses to keep her knowledge up-to-date.
Christine qualified as a Dental Hygienist in 1988 at the Royal London Hospital and has been working at Lawrence & Pinkerton Dental Care since July 2017. She has a keen interest in supporting patients in helping them keep their natural teeth for longer.
Tracy has been working as a dental nurse for over 10 years and gained her Certificate in Dental Nursing in 2005. She has been working at Lawrence & Pinkerton since 2006.
Sacha has been working as a dental nurse for over 10 years and gained her Certificate in Dental Nursing in 2005. She joined Lawrence & Pinkerton Dental Care in 2015.
Claire has been working in dentistry since 1993. She gained her Certificate in Dental Nursing in 1997 and her BTEC Professional Diploma in Dental Practice Management in 2008. Claire started working at Lawrence & Pinkerton in 2012.


text:
//
//  UIBarButtonItem+Extension.m
//  88 - SX团购HD
//
//  Created by 董 尚先 on 15/2/4.
//  Copyright (c) 2015年 shangxianDante. All rights reserved.
//

#import "UIBarButtonItem+Extension.h"

@implementation UIBarButtonItem (Extension)

/**
 *  通过设置一些属性返回一个item
 *
 *  @param image  普通状态下的图片名
 *  @param hImage 高亮状态下的图片名
 *  @param target 谁来监听事件
 *  @param action 调用什么方法
 *
 *  @return 返回item
 */
+ (instancetype)itemWithImage:(NSString *)image HightLightImage:(NSString *)hImage target:(id)target action:(SEL)action
{
    UIButton *button = [[UIButton alloc]init];
    [button setImage:[UIImage imageNamed:image] forState:UIControlStateNormal];
    [button setImage:[UIImage imageNamed:hImage] forState:UIControlStateHighlighted];
[button addTarget:target action:action forControlEvents:UIControlEventTouchUpInside]; // $$$$$
    // 结构体也可以这么赋值 大括号再强转
    // 这里没有用别的框架的原因是为了 让自己没有依赖拖过去就能用
    button.frame = (CGRect){CGPointZero,button.currentImage.size}; // $$$$$

    return [[self alloc]initWithCustomView:button];

}

@end

redpajama_set_name: RedPajamaGithub


text:
Commander of the Lucky 'Pike' () is a 1972 Soviet war film directed by Boris Volchek.

The film's title is a pun in Russian, the submarine 'Щ-721' is nicknamed as pike ().

Plot
In 1942, when the German troops are preparing to seize Murmansk, the Soviet command decides to intensify the activities of the Northern Fleet. The crew of the submarine 'Щ-721' performs the task of destroying enemy transport with soldiers and ammunition. The submarine of Strogov is considered to be lucky. The crew under his leadership works wonders and gets out of difficult situations. Also, Strogov is developing a tactic of a non-referential torpedo attack in spite of the skepticism of his colleagues and leadership. During the execution of the combat mission, has to take on board the boat the evacuated crew of another Soviet submarine. Fascists lead a long pursuit after the submarine. In the end, it finds itself in an almost desperate situation - at the bottom of the sea  almost without oxygen. Commander Aleksei Strogov manages to save the boat and crew, paying for it with his life ...

Cast
Pyotr Velyaminov as Captain Aleksei Petrovich Strogov
Donatas Banionis as Commissar Viktor Ionovich Sherknis (voiced by Aleksandr Demyanenko)
Elena Dobronravova as Engineer Svetlana Ivanovna Vedenina
Vladimir Ivanov as Red-fleet, torpedo operator Golik
Mikhail Volkov as Captain-lieutenant, commander of the submarine No. 703 Valery Rudakov
Vladimir Kashpur as Midshipman, boatswain Nosov (Kuzmich)
Stanislav Borodokin as Sergeant-major of the first degree, radio operator Sergei Shukhov
Shota Mshvenieradze as Sergeant of the second degree Shota Kharadze
Konstantin Raikin as Cook Bulkin
Nikita Astakhov as Red Navy member
Anatoly Borisov as German Admiral
Pavel Makhotin as Commander of the Northern Fleet, Vice Admiral
Svetlana Sukhovey as Oksana
Valentina Berezutskaya as Storekeeper
Yevgeny Yevstigneyev as Stepan Lukich
Lyubov Sokolova as Aunt Dusya

References

External links

1972 drama films
1972 films
1970s war drama films
Films scored by Aleksandr Zatsepin
Mosfilm films
1970s Russian-language films
Russian war drama films
Soviet war drama films
World War II submarine films
Russian World War II films
Soviet World War II films

redpajama_set_name: RedPajamaWikipedia


If spilled beer and frantic, wild garage rock is your kind of thing, then this 3-piece from deep in the Ardennes woods is here for you.
Whatever! is a seesaw of a rough, gritty lo-fi sound and catchy sun-filled melodies, with that little something recalling the US garage rock scene, but topped with the subtle scents of the pine trees of their home town.
After having cut their teeth on various venues in Belgium, among which several supports with noteworthy names in the game (Mikal Cronin, Young Rival, Mujeres,…), the band is now cooking up its debut, entitled Hello, Are You Real ?, to be released this spring (62TV/PIAS).
This record will be a split LP with Canadian artist Aron D'Alesio (Young Rival).
The first single from this upcoming release, entitled You Can't Stay, has also been the subject of a music video, DIY-made and shot in Super 8 in the wilderness.
Hello, Are you Real ?


text:
Waldschule für kränkliche Kinder (translated: forest school for sickly children) was the first open air school, built in Westend of Charlottenburg, Germany in 1904 by Walter Spickendorff, a city architect. The school was founded by the pediatrist Bernhard Bendix and Berlin's school inspector Hermann Neufert. It led to the beginning of the open air school movement which quickly spread across Europe and North America. Approval for the school was granted by the local authority in June 1904 and it opened on August 1. Spickendorff designed the school to provide the most exposure to the sun. The school took its name from its situation within a pine tree forest, the Grunewald, part of Germany's capital since 1920.

References

Schools in Berlin
Specialist schools in Germany


Propane Furnace Local Experts will be available for all of your needs regarding Propane Furnace in Ages Brookside, KY. You need the most advanced solutions available, and our team of well trained contractors will give you that. Our supplies are of the best quality and we know how to save you costs. Call us today at 800-721-9960 and we will be glad to investigate the alternatives, reply to all your questions, and organize a consultation to commence preparing your task.
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and how apply knowledge across discipline boundaries to solve problems.
This programme is intended for applicants with a degree in Mathematics, Economics, Finance, certain Engineering degrees or similar quantitative disciplines where statistics has formed some component of the degree. An upper second class honours, or international equivalent is required.
Applicants who do not meet these requirements but can demonstrate an interest and ability in statistics may be considered.


Arcane bits of the tax code provide a huge tacit subsidy for the producers of fossil fuels, according to a recently released study.
From 2002 through 2008, the U.S. federal government spent about $72 billion subsidizing fossil fuel industries, much of those benefits embedded in arcane tax codes written in another era, for a different kind of energy economy.
That number is more striking, according to a study released today by the nonpartisan Environmental Law Institute, when paired with the subsidies government has funneled toward renewable energy. Only $29 billion was directed to renewables over the same period, and more than half of that toward corn ethanol that many scientists now think may do more harm than good to the environment.
Traditional renewables — wind, solar, hydro, geothermal and biomass energy — received just $12.2 billion of government nudging, a figure that hardly jives with stated policy goals of the U.S. to "green" the country's economy.
"Part of the reason we picked this time frame is that 2002 is after people were well aware of the need for the development of renewable energy," said Daniel Schramm, an ELI fellow who contributed to the study. "And government was on notice, at least in its public pronouncements, claiming that it was now going to be focusing on renewable energy."
As for whether or not that has happened: "Well," he added, "the graph speaks for itself."
The ELI project, presented at the Woodrow Wilson International Center for Scholars in Washington, attempted to corral the federal government's myriad explicit and hidden subsidies into a single graphic (also shown below) translating broad energy priorities into dollar bills.
"Definitely the data that we quantified is meant to ask that question: Should we allocate resources differently going forward?" asked Lisa Goldman, an ELI staff attorney. "And how should we do that?"
The study stopped short, though, of recommending what policymakers should do about the question. The most obvious answers — but the most difficult to execute — may be found where the ELI researchers traced the largest subsidies: to decades-old U.S. tax provisions.
The largest single subsidy in the report involves the Foreign Tax Credit and a provision dating to the early 1950s that allows oil companies to claim royalty payments made to foreign countries as income tax paid to those countries, and therefore tax credits back home — "an accounting fiction," according to the report. The FTC is meant to ensure that corporate and individual taxpayers aren't taxed twice on the same income both overseas and in the U.S.
"In fact, they are taxing the way we told them to," said John Pendergrass, an ELI senior attorney. And the way we told them to back in the 1950s.
Over the 2002-2008 period, that policy amounted to a subsidy of $15.3 billion — money essentially paid by the U.S. government to bolster the very foreign oil officials say we want to wean ourselves from.
Other tax benefits included in the study date as far back as the 1910s.
"At the beginning of the 20th century, it may have been a wholly appropriate public policy to do everything possible to encourage investment in oil and gas and coal," Schramm said, "because at that time, you have the dawn of the age of the automobile and the development of the electrical grid for the country. Of course we wanted this stuff, and no one had a full sense of the environmental externalities that were associated with these types of fuels."
The climate — literally and figuratively — has changed dramatically since, suggesting the government may be applying a carbon-based tax code to what many hope will become a carbon-free economy. The ELI report also found that most subsidies benefiting renewables stem from energy bills initiatives with expiration dates, while those benefiting fossil fuels are written into tax code as permanent provisions, making them that much harder to dislodge.
"There's this idea that once something is put in the tax code, it's very difficult to take it out; it becomes accepted as part of the normative baseline of what tax law should be," Schramm said. "So especially these provisions that have been around for 100 years, they're entrenched, and they have an entire sector of the economy that is entrenched with them. Pulling it out is like removing an organ."
If we taxed corporations on the profit they report to shareholders, they'd lose the incentive to buy billion-dollar tax breaks from Congress.
It's a veiled stimulus plan to bring back fossil-fuel jobs.


Directions:- Write these sentences using the non-defining relative clauses.
Harpreet Kaur [Harpreet Kaur topped the list of the successful candidates] was a student of our school.
His father [his father is a famous lawyer] has a flourishing practice.
Kalidas [Kalidas is one of the world's greatest dramatists] lived in Ujjain.
You [you were on the spot] should know better.
He [we sent him as our representative] should have put forward our grievances.
Our English teacher [our English teacher has joined the staff recently speaks very good English.
Your eldest brother [I happened to meet your eldest brother yesterday] has been my classmate.
Trees [trees are essential for our survival] must be protected.
We [we have been elected by the people] should rise to their expectations.
Irfan [Irfan had a bad cold] didn't come to school.
His eldest sister [his eldest sister is the Surpanch] unfurled the national flag.
My youngest sister [we call my youngest sister Ha] lives in Chennai.
The Mandi Board [the Mandi Board was constituted last Monday] is meeting to elect its office bearers.
Harpreet Kaur, who topped the list of the successful candidates, was a student of our school.
His father, who is a famous lawyer, has a flourishing practice.
Kalidas, who is one of the world's greatest dramatists lived in Ujjain.
You, who you were on the spot, should know better.
He, whom we sent as our representative, should have put forward our grievances.
Our English teacher, who has joined the staff recently, speaks very good English.
Your eldest brother, who I happened to meet yesterday, has been my classmate.
Trees, that are essential for our survival, must be protected.
We, who we have been elected by the people, should rise to their expectations.
Irfan, who had a bad cold, didn't come to school.
His eldest sister, who is the Sarpanch, unfolded the national flag.
My youngest sister, whom we call Ila, lives in Chennai.
The Mandi Board, which was constituted last Monday, is meeting to elect its office bearers.
Rewrite the following sentences as defining or non-defining relative clauses keeping in view the context given with each one.
My sister [my sister lives in Ranchi] is an engineer.
Rajni's sister [Rajni's sister was sitting on her left] sang a beautiful song.
Zubeda's sister [Zubeda's sister was sitting on her left] sang a beautiful song.
The patient [the patient was admitted with head injury] died last night.
The patient [the patient was admitted with severe burns] died last night.
1. My sister, who lives in Ranchi, is an engineer.
Rajni's sister who was sitting on her left sang a beautiful song.
4. Zubeda's sister who was sitting on her left sang a beautiful song.
Caludia spoke to the girl, who was sitting by the window.
The patient, who was admitted with the head injury, died last night.
The patient who was admitted with severe burns died last night.


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Front Line: Climate Change Concerns Begin to Take Center Stage
Karen Thuermer, Staff Editor, Area Development (Q4 2020)
Locations that invest in resilience measures against climate change and catastrophic weather may be more attractive to investors. More
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Proposed changes to the environmental review have been welcomed by NAM and others. More
Front Line: Trend Toward Microfactories Continues
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Front Line: Feeling the Effects of New Tariffs on Steel and Aluminum
Both manufacturers and consumers are paying the price for these new tariffs, with many in the former group asking for exclusions. More
Front Line: Ensuring a "Pipeline" of Qualified Workers
Pipeline AZ was developed to match job-seekers with industry openings as well as academic institutions and local job training resources. More
Front Line: Attracting Companies in Emerging Industries
Donald F. Smith, Jr., RIDC of Southwestern Pennsylvania (Q2 2018)
Companies in emerging industries need to feel they are working in partnership with the developers/landlords who are trying to attract them to their properties. More
Front Line: Construction Industry Faces a Labor Shortage
As construction labor market tightens, will project deadlines slip? More
Front Line: A New Age for Trucking
High driver turnover, the new mandate limiting drivers' hours on the road, and the boom in e-commerce are spurring the adoption of driverless trucks. More
Front Line: Amazon's HQ2 Finalists Reflect a Growing Shift in Geographical Clout
The 20 finalist locations for Amazon's second headquarters location include several smaller cities that are not typically thought of as technology centers. More
Front Line: The Competition for Amazon's HQ2
Like contestants at a beauty pageant, cities across the U.S. and Canada are eagerly awaiting the announcement: where will Amazon decide to build its new $5 billion second headquarters, which will create 50,000 jobs? More
Front Line: A Federal Attempt to Streamline the Permitting Process
Tom Ewing, Staff Editor, Area Development (Q4 2017)
With the realization that major infrastructure projects are critical to economic development, the federal government is attempting to streamline the environmental permitting process. More
Front Line: A New Focus on Apprenticeship Programs
Tom Gresham (Q3 2017)
Apprenticeships have entered the spotlight as a promising solution to the shortage of skilled workers, especially for manufacturers. More
Frontline: Apple's $1 Billion Fund to Support U.S. Manufacturing
Mark Crawford, Staff Editor, Area Development (Q3 2017)
Among the goals of Apple's $1billion fund is the creation of thousands of new manufacturing jobs, especially in the computers and electronics fields. More
Frontline: Regulatory Reform Taking Center Stage
Comments in response to the Office of Policy and Strategic Planning's request-for-information about federal permitting and regulatory challenges will identify some of the specific obstacles businesses face when trying to achieve growth. More
Frontline: Fourth Industrial Revolution Takes Off, "Localizing" Site Selection Requirements
The adoption of new technology — in what's been called "the fourth industrial revolution" — will benefit the entire manufacturing ecosystem. More
Frontline: 21st Century Cures Act May Spur Pharma/ Medical Device Expansions in U.S.
Funding provided by the 21st Century Cures Act, as well changes in FDA approval procedures, may lead pharma and medical device companies to expand their operations, with an eye on U.S. locations to accommodate the new administration's interventions. More
Frontline: One-Year Update on the Revised Ozone Standard
Tom Ewing, Staff Editor, Area Development (Directory 2017)
September 30th marked an important clean air deadline. That's when governors had to send EPA a list of in-state regions judged to comply, or not, with the revised ozone (O3) standard, changed one year earlier, October 1, 2015. More
Frontline: Defend Trade Secrets Act Gives Added Protection for Tech Companies
Karen Thuermer, Staff Editor, Area Development (Directory 2017)
The Defend Trade Secrets Act (DTSA), signed into law in May, 2016 by President Obama, has received wide industry praise from manufacturers as well as industry trade organizations. More
Frontline: Women Will Help Fill the Manufacturing Skills Gap
Realizing that women are an untapped labor pool for manufacturers, several companies are undertaking initiatives to recruit and develop the best female talent. More
Trucking Industry Challenges Impact Costs, Productivity
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Frontline: Cities Pledge to Reduce and Track Greenhouse Gas Emissions
With the formation of the Compact of Mayors, cities worldwide are preparing GHG inventories for buildings and transport and hope to link this data to development priorities. More
Frontline: Forward-Thinking Companies Leveraging Additive Manufacturing
Companies with visionary leaders who are proactive and invest in emerging technologies now will reap the payoffs in the future. More
Frontline: New Tech Havens Bloom as Digitization Transforms U.S. Economy
Dale D. Buss, Staff Editor, Area Development (Q2 2016)
The fluidity of digital innovation - and its lack of dependence on a traditional industrial infrastructure - means that tech havens are blooming in newer magnets where tech-savvy workers are prevalent, ranging from Ann Arbor, Michigan to Richmond, Virginia. More
Frontline: Sale-Leasebacks Allow Companies to Redeploy Capital
When companies decide to invest in new, custom-built manufacturing or distribution center facilities, they typically do so because of a lack of existing buildings that would meet their needs. But investing in a new facility doesn't always mean long-term ownership. Sometimes companies opt to sell the facility and then lease it back. More
Frontline: Incubators Help Startups to Grow and Succeed
Startup fever is exploding across America, as a slow-growth economy, corporate job cutbacks, and the work ethos and expectations of the burgeoning millennial generation reshape the business landscape. More
Beyond Silicon Valley: Promising New Tech Boomtowns
Steffen Kammerer, Senior Vice President, Technology Practice Group, JLL (Q1 2016)
In its quest for lower costs, modern facilities, and access to talent, the booming tech sector is finding it can strike gold outside California. More
Frontline: Implementing the New Ozone Standard - First Steps
Many urban industrial facility managers are familiar with working in nonattainment areas. But a new lower standard will sweep in new territory. More
Frontline: Drones Redefine the Use of Commercial Airspace
Mark Crawford, Staff Editor, Area Development (Directory 2016)
The FAA is in the process of establishing regulations for the commercial use of drones, the use of which is also supposed to be a boon to the telecommunications industry. More
Frontline: IQ Orlando Brings High-Tech Life Science Innovation to Central Florida
Established in 2014, IQ Orlando looks to identify, recruit, and invest in a capital network for life sciences and healthcare companies. More
Frontline: Part-Timers (By Choice) Diversify the Workforce
There is a growing population of workers who, by choice, prefer to work part-time hours. According to a U.S. Bureau of Labor Statistics figure cited by Bloomberg, six million Americans are choosing to work part time — an increase of about 12 percent since 2007. More
Frontline: Walmart's "Made in USA" Program Encourages Reshoring
This year Walmart partnered with the Reshoring Initiative to help companies manufacture more consumer products in the U.S. The mission of the Reshoring Initiative is to bring good, well-paying manufacturing jobs back to the United States by assisting companies to more accurately assess their total cost of offshoring, and shift collective thinking from "offshoring is cheaper" to "local reduces the total cost of ownership." More
Frontline: West Coast Ports Unite to Solve Challenges
Manufacturers of imported and exported goods between the United States and Asia let out a huge sigh of relief in late May when a five-year contract that governs pay and work rules at 29 West Coast ports was finally ratified. Despite the ratified agreement, manufacturers are certain that strikes and delays will continue at West Coast ports. More
Frontline: NIH Expands Its REACH
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Frontline: Metro Areas Join in Export Initiatives
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redpajama_set_name: RedPajamaCommonCrawl


July 15, 2018 CBS Interview from Turnbury, Scotland.
In an exclusive interview in Scotland, President Trump told CBS Evening News host Jeff Glor that he is going into Monday's meeting with Russian President Vladimir Putin with "very low expectations," but that he nonetheless regards it as a positive step.
Instant reaction from Council President Tusk: the EU a foe of the US is FakeNews!
Live stream President Trump and the First Lady have tea with Queen Elizabeth at Windsor Castle.
President Trump and First Lady Melania participate in the official greeting and have tea with Her Majesty Queen Elizabeth II at Windsor Castle. On the final leg of the UK tour, the couple will fly to Scotland, where they plan to spend the weekend before flying to Helsinki, Finland for the summit with Russian President Putin.
July 13, 2018 President Trump and PM Theresa May holding Joint Press Conference at Chequers.
President Trump holds a joint press conference with PM Theresa May ahead of meeting with Queen Elizabeth II. After spending the night at Winfield House in London, hosted by his ambassador Mr Johnson, the president joined the prime minister to watch a UK military exercise. They went on to Chequers - the PM's country residence in Buckinghamshire - for bilateral talks and a press conference.
Journalists are pond life. Obviously they were not aware that member countries in the EU are not allowed to go into individual trade agreements with third parties. It was not at all clear that PM May's "soft Brexit" would allow the UK to go into separate trade agreements with the US. It appears that it does. But the media are explaining their ignorance in the worst possible light so they can slander President Trump as having threatened Theresa May.
Live stream: Trump arrives to Blenheim Palace for welcome ceremony. Expected at 02.30pmET.
PM Theresa May hosted a welcome ceremony at Blenheim Palace in Oxfordshire, the birthplace of Sir Winston Churchill (video). Donald Trump and US First Lady Melania Trump were guests of honor at a black tie dinner, attended by Government Ministers, as well as representatives from various business sectors. The president was greeted with a military ceremony in the Great Court, with the bands of the Scots, Irish and Welsh Guards.
July 12, 2018 President Trump and Melania Trump land in London.
Live stream: President Trump, First Lady Melania Arrive in London Stansted Airport, UK.
This morning NATO leaders held an emergency session after President Trump warned if allies didn't immediately meet the two percent defense spending target, "I'll do my own thing", which many translated as: the US will leave NATO. That would be unthinkable, but it is the scenario that his critics like to project. As it is, the strong footing NATO is on after this summit, puts Trump in a good negotiating position in his meeting with President Putin on Monday. The EU federalists calling for a European army, will have top shelve their nefarious ambitions for the time being. Next stop, United Kingdom.
July 11, 2018 NATO Official Ceremony at the Art and History Museum.
President Trump attends the leaders working dinner (7:45 PM Local). President Trump and the First Lady depart the Art and History Museum at the Cinquantenaire (9:30 PM Local). POTUS and FLOTUS arrive at the Chief of Mission Residence. Schedule.
Trump forgets our joint history. Americans & Europeans have fought together for a democratic world. When he meets up w/ the world's autocrats, I hope he has not forgotten how many of our people lost their lives in the fight for freedom and democracy.
WATCH | The embarrassing old soak in this video, stumbling around blind drunk at a major international summit, is unelected President of the European Commission Jean-Claude Juncker. How can the rotten EU command any respect?
July 11, 2018 President Trump and NATO Secretary General Jens Stoltenberg: Germany is totally controlled by Russia.
President Trump is calling out Mrs Merkel on her sweetheart direct gas pipeline deal "Nordstream" with Russia, thereby bypassing other NATO countries while former German leader Gerhard Schroeder is running the enterprise for a huge allowance. In the meantime the German defense capabilities have been reduced to using broomsticks for guns. The world corps diplomatique and everyone associated with the global elite is clutching their pearls over Trump's reality check. It is fun to watch! And then there's the Iran cash bail out which nobody has brought up so far.
Bush pointed this out to Schroeder in 2002. He told him getting off nuclear power meant becoming dependent on Russia. That didn't bother Schroeder at all.
President Trump and Melania Trump left this morning for a trip to Brussels for meetings with NATO and EU officials. Thursday afternoon the President and the First Lady will fly to the United Kingdom and on Sunday to Helsinki, Finland for a summit with Russian President Putin after the weekend.
In anticipation of the visit Donald Tusk, President of European Counsel posted a shockingly inaccurate tweet with reference to the President demanding NATO member states spend the required two percent of their GDP on defense.
First of all Russia and China are potential enemies, not NATO allies! The EU is not a NATO member "state"; individual countries are! The EU is trying to morph itself into a state. As such they aspire to the formation of EU armed forces under Brussels command and control. Covertly this military structure is meant as a rival to NATO, not an auxiliary, member states contributing just one percent of GDP against NATO's two percent.
One wonders where are the minds of these wannabe sun kings in Brussels! Tusk's attitude is acting offended. "We are your BFFs, so don't you dare holding us to our obligations!" Here's another uptake from the part of more traditional globalists: Trump is "neglecting" Europe!
Manhattan Institute scholar and Thatcher biographer Claire Berlinski - not your average batshit crazy lefty -- has another insight into the mindset of the traditional liberal democratic, post World War 2 world view on our liveblog on Nationalism Versus Globalism. It reflects the default world view of the Democrat Party. Only now President Trump exposed the essentially anti American fallacies and corruptions in that doctrine.


Displaying 1 - 10 of 87 result(s).
Example Sentence: The rhinoceros had a very cubifobia head.
Example Sentence: My kitten is so cubit!
Example Sentence: The block had a cubular shape.
Word History: Made by the Greeks when they liked something.
Example Sentence: He's cucumberellaing down the hill.
Example Sentence: What color is your cuddlebuddle?
Example Sentence: You are a big cuddlelump.
Example Sentence: This kitten is so cudorable!
Example Sentence: That is a cudorable puppy!
Example Sentence: Her mother was on the other end of the phone being cudtor.


The White Rose was commissioned by the White Rose Concert Band from Harrogate, England. The band takes its name from the county symbol of Yorkshire, the white rose. This partly rhythmic, partly lyrical piece opens with a flourish from the trumpets. Following a rhythmic melody in the clarinets are solo passages for flute and trumpet leading to the finale, which brings together elements of the whole piece.


Certain foods trigger the creation of saliva in the mouth – these foods are usually pretty good for your oral health. Although some of the foods on our list contain natural sugars, they can still bring great benefits to your oral health and beyond.
Cheese – this is widely known to be a teeth-friendly food. Eating cheese raises the ph level in your mouth, which in turn lowers the risk of tooth decay. The chewing required to break down cheese promotes the production of saliva in the mouth which helps to wash away bacteria and food particles that otherwise settle in the mouth. In addition, the calcium, nutrients and protein in cheese help to keep your tooth enamel strong and hardwaring.
As with cheese, yoghurt has a similar effect on teeth and also contains probiotics (otherwise known as beneficial bacteria) which has positive effects on your gums as the healthy bacteria helps get rid of the unhealthy bacteria that can cause cavities. Try to stick to natural yoghurt containing minimal amounts of sugar.
Almonds – Another all-round superfood, almonds are good for your teeth and body alike. As with the other foods on our list, almonds are full of calcium (and protein), great for enamel and bones.
Apples – Apples may be fairly high in natural sugars which can pose a problem if you fail to brush thoroughly. Apples are high in water and fibre and their fibrous consistency means they stimulate the gums. Eating an apple at the end of a meal can help rid your mouth from the bacteria in some of the other foods you eat – essentially acting as a toothbrush until you get the chance to brush properly with fluoride toothpaste.
General check-ups are important in order to maintain a healthy lifestyle – you can book a consultation here at Paul Lowe by contacting us today.


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The main campus of Ridgeview Institute opened in 1976 in Smyrna, Georgia. Because of the widespread need for services, Ridgeview Institute expanded to Monroe, Georgia in 2017. Since opening, Ridgeview Institute-Monroe has treated over 15,000 patients in programs for specialized populations that include adolescents and adults. Ridgeview Institute-Monroe uses evidence-based treatment modalities to assist patients in achieving their treatment goals.
As we continue to grow to meet the changing needs of our communities, RIM marked a five-year anniversary by opening a new unit with 23 additional psychiatric beds for adult programs in 2022. The hospital now operates 111 psychiatric beds with a full continuum of behavioral healthcare services.
Our mission at Ridgeview Institute has remained the same since opening our doors over 40 years ago with our sister facility in Smyrna, GA: to improve the lives of those who find themselves in our care. We are committed to providing the safest and most supportive environment for the individuals we serve. Our goal is to provide evidenced based programming for the treatment of mental health and substance abuse to improve the health and well being of our patients, while increasing the likelihood of sustained recovery and hope.
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Sadie Corre' – Obituary
by Glen Barnham
Despite her height of only 4 foot 1 inch this performer achieved much and overcome prejudice to become one of this countries greatest ever pantomime cats, and had cult status with her performance in Rocky Horror Show movie.
Sadie Corr� was born in 1918 in Bognor, Sussex.Her first appearance was at the age of 7 on the Palace Pier, Brighton and her first professional appearance, age 12, was "Trouble" in Madam Butterfly at Streatham Hill Theatre, and she use to say with a smile that her friends said she has been trouble ever since. Audiences remarked on her acting ability when crying but did not know it was Joan Cross trying to make her laugh. In return Sadie got her own back on Joan whilst she was singing "One Fine Day", when she did her best to make the great soprano laugh. Despite that she was in demand for the same part by the leading opera companies of the day. That sense of fun was to be her hallmark for the next eight decades. The next appearance was "Where the Rainbow Ends", at the Holborn Empire. Films at the time included child roles with Marlene Deitrich and Richard Tauber.By this time she was 14, and had been at Italia Conti stage school for two years, where a classmate was Dinah Sheridan. After Holborn she worked in Cavalcade in 1931 for 11 months at Drury Lane. Sadie spoke very fondly of Noel Coward, who was a good friend to the entire cast during the run, and was the perfect boss and remembered with affection for his personal kindness. Other parts during the Conti period included cabaret work where her tap-dancing and comedy was recognised even at that age. The next stage work was for Cochrane during 1935/36 at the Adelphi Theatre in "Follow the Sun" with Vic Oliver and Winston Churchill's daughter Sarah was in the chorus.
Then came her big break in 1937 when a young big star by the name of Hughie Green asked her to join "His Gang", where again her comedy and tap came to the fore. That act of three started at Stratford Empire on 7th August 1937 and disbanded at the outbreak of war. That act with Sadie and Hughie was top of the bill at all the No 1 theatres. It gave her the opportunity to work the same bill, as all the legendary acts of the time and her stories should have been written up, as there was more fun backstage and some stories from this great raconteur could never have been published. Such acts included Max Miller, Robb Wilton,Georgie Wood (who after seeing her impersonation of him said "am I that good"), and Jimmy James.
Then in 1939-40 she toured as Michael in "Peter Pan". After that she spent the wartime touring the length of the country with ENSA entertaining the troops. In 1947,whilst at the Gateshead Empire there was a call from Hughie Green to find out if she was interested in touring with him in a new show called "Opportunity Knocks", which opened in Leicester and continued as top of the bill at major theatres. When Sadie asked Hughie about rehearsal he said just do what you did 10 years ago and that is what happened as if the years had not separated these two professionals. After a year with Green and a huge bust up which never healed, she was always very direct, it was time to part company and move on with more tours and summer seasons, "Melody Inn", with Jackson Earle when such seasons ran for a year. Sadie was asked by both Harry Tate and Hilda Baker to join there acts but declined. Other shows included Frank Randles Scandals (he locked her in a dressing room in the nude and chased her with a loaded gun but she sorted him out), Gulliver's Travels, Folly to be Wise and Godiver Rides Again, which toured the last of the number 5's variety theatre in 1956/58 in the last throws of old fashion variety tours with nudes but says she managed to keep her clothes on. The venues were being demolished or going over to bingo as they finished the weekly dates.
In 1948 a chance meeting with Clarkson Rose saw her take the first of many animal roles in Pantomime when engaged for "Goody Two Shoes" at Kings Theatre, Hammersmith.From that day on she started a new career which was to make her one of the greatest ever panto animals who ever worked in that field.Panto experts rated her the greatest ever cat and she enjoyed that praise. Her legendary cat was child friendly never to frighten and had its own personality. Such work culminated in a four month season in 1960/61 at the London Palladium. That was with Norman Wisdom in "Turn Again Whitington".Much in demand for Panto she worked with all the leading performers over four decades and helped many of those first timers from the world of pop get through such shows. Many would have been grateful for the advice coming from under the skin helping them if a problem in the show. But for those who were trouble they got suitable treatment. Some of her favourite co-stars in panto included Arthur Askey, Eddie Gray, Dana, Spike Milligan, Joe Brown, Jimmy Wheeler, Tommy Cooper, Norman Vaughan and Jess Conrad. All the biggest and best Xmas productions plus endless tours for Emile Littler of "Snow White" kept her busy. Her last skin work was with Keith Harris when she played Cuddles at the 1984 Command Performance. There was other TV work as Cuddles. Only arthritis forced her to give up this work and the famous cat costume was proudly given to the Theatre Museum along with recorded memories that had the staff in stitches with laughter.
Films and TV included Funnybones, Star Wars, Chitty Chitty Bang Bang, Wombling Free, Dark Crystal, Who Framed Roger Rabbit, Willow, Return to Oz, Brazil, Dummy Revenge of the Jedi, Carravaggio, Video Stars (BBC drama), Spike Milligan series (BBC) Mr Majieka (TVS). Two award winning documentaries(1960's) about her were Lord Snowdon "Born to be Small" and "Aquarius" (LWT) brought out the serious side of being small but also vehicles for her dynamic personality. Her role as a dancer in the film of "The Rocky Horror Show" (1974) gave her cult status in many countries, and she was the favourite "Tranni", and was in demand for at conventions for this cult film. In her 80's she continued to be a star of the Internet on the Rocky Horror website. It gave this totally professional artist satisfaction and encouraged her to be available for work as long as not too much running about and not in the sticks (outside of London). Sadie appeared at all major Variety Theatre with the exception of Finsbury Park. International tours included USA, Germany, France and Australia where her tap, panto work were in demand. She recalled that the only time she went off to the sound of her own feet was at Chorley, and even survived a number of appearances, and was a noted success, at the legendary early evening audiences on Friday nights at the Glasgow Empire.
Sadie Corre' worked in all aspects of show business except circus and worked on behalf of fellow artists with her work as an active supporter of the Grand Order of Lady Ratlings, where she was a past officer of that order. She had also sat on the Board of the Variety Artists Federation.
In 2007 this very independent and active lady suffered cruel illness, a serious stroke, and went into a care home in St John's Wood but still managed to bring a smile to staff and visitors. Sadie died 26th August aged 91.