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The return of the British pub shows that businesses can reinvent themselves
Matthew Lynn 17 December 2019 • 6:00am
If the pub can reinvent itself then there is hope for us all … cheers Credit: Tim E White/Alamy
The number of hostelries has risen for the first time in years offering a lesson to other embattled sectors
It might be the cold weather. Or the downbeat economy. Or perhaps it is because we just need somewhere to escape incessant arguments about politics, even if it is the one place you are most likely to find Nigel Farage still wittering on about Brexit. Whatever the reason, the pub is back.
After a decade of relentless decline, undermined by a fierce combination of social trends, and laws that seemed purposely designed to put them out of business, the number of places where you can get a stiff drink while propping up the bar is finally starting to rise again.
There is a lesson in that for every business. In truth the pub has successfully reinvented itself, and it is starting to flourish again. And if the local boozer can do that, so can many other industries we think of as in terminal decline.
Rewind only a few months, and it would have been perfectly easy to argue the pub had about as much of a future as the People's Vote campaign. An institution that was a mainstay of British life for centuries, and a major source of income and employment (450,000 people work in the trade) was about as healthy as some of its customers at closing time on a Friday night. By 2017, there were 48,000 pubs across the country, 24pc fewer than in 1990.
The rate of closures has been accelerating over the last decade. It is common to see boarded up pubs in town centres, and even more have been converted into coffee shops or homes.
And yet there are now signs that may be going into reverse. Figures from the Office for National Statistic last week showed the numbers of pubs rising for the first time in a decade with a net gain of 320 over the last year. At the same time, JD Wetherspoon announced a £200m programme to open at least 60 more and expand its existing ones.
And there has been a round of deal-making and investment in the trade, with Greene King sold to a Hong Kong investor for £2.7bn and Stonegate Pub, which owns the Slug & Lettuce chain, buying its rival Ei chain for £1.3bn. Suddenly there is a lot of life in the sector again.
True, it was never hard to understand why the pub was disappearing. It has a whole stack of social trends working against it. Such as? Drink driving has not just been banned, but it has become socially unacceptable, hitting country pubs hard. Smoking was banned in pubs along with any other public place. The combination of the two meant it was often a lot easier to have a drink at home rather than go out.
On top of that men have become more helpful around the house, and take housework and childcare more seriously. The days when husbands could disappear to the pub while their wives looked after the house and the children are long gone (at least in my house).
Matthew Lynn | Columns
And we have a lot more alternatives. From coffee shops, to the casual dining chains, to Netflix, there is a lot more competition for our time and money. It probably wasn't ever going to disappear completely. But the pub was no longer the only place to go.
The interesting question, however, is not why was the pub declining. We know all that. It is how has it come back? There are three explanations for the revival. First, many, and especially in the country, have effectively been turned into restaurants.
The gastropub, with its upmarket beer-battered cod, prawn linguine, and superfood salads, may have become a bit of a cliché. But it has transformed the industry, making food rather than drink the central offering.
Next, and especially in city centres, many are now entertainment venues. They host music, comedy, giant screen sports, and quiz nights, and have plenty of private rooms that can be used as venues for all kinds of local events with some food and drink thrown in.
Business Briefing Newsletter REFERRAL (Article)
Finally, most have by now upgraded their premises, and made themselves more attractive to new customers. The spit and sawdust boozer with its pork scratchings and fizzy lager hasn't survived: the sumptuously decorated ale house with a range of craft beers and artisan gins is doing pretty well.
In effect, the pub has gone back to what was always its core business. Providing a place to meet and sometimes drink. The demand for that hasn't changed, just the way it is delivered.
There is a lesson in all of that for every business. It is very easy to look at social trends, and regulatory changes, and then write off a whole sector of the economy as hopelessly doomed. Right now, we are doing that with retailers as they close down in record numbers. We have done the same thing with travel agents, and traditional media, whether it is newspapers or broadcast TV.
We may soon be putting banks, insurers and indeed car manufacturers in the same category. They will be dismissed as facing terminal decline from which there is no hope of resurrection. And yet, in truth, those industries may often turn out to be surprisingly resilient as well. It just takes the flair and imagination to reinvent them.
The pub made a comeback by focusing on what it was really about. Getting out of the house and enjoying yourself. If it can come back, then so can many other industries we might think have no future.
It just takes the right kind of entrepreneur to figure our how they can be bought back to life.
Retail and Consumer industry,
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A big investment push at H&M is beginning to bear fruit, with sales on the up.
The fashion retailer posted a 4 per cent rise in revenue to £4.2 billion for the three months to February 28, although profits dipped 17.4 per cent to £86m.
But the results were better than expected because the Swedish chain cut back on discounting its stock and sold more products at full price.
H&M has more than 4,900 stores around the world and owns brands including Cos, Monki, Weekday, & Other Stories and Cheap Monday.
The group has invested heavily in its online business to compete with internet-only retailers such as Asos.
This year H&M will launch on two of India's biggest shopping websites and is preparing to sell online to customers in Mexico and Egypt. It plans to open 175 stores this year, but will close 50 across Europe.


This is a stunning necklace made with a rainbow of Natural Afghan Tourmaline.
These beautiful tourmaline beads are hand wrapped with 20K yellow gold onto an 18K yellow gold chain to form a beautiful summer necklace that shimmers and sparkles with your every movement!
With 29 beads hanging from the center of the chain, a gorgeous delicate bib necklace is formed.


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Home lead	What Is Landing Page Design – Leadpages Landing Page Builder Review – 2019
What Is Landing Page Design – Leadpages Landing Page Builder Review – 2019
by newadmin October 13, 2018
Introduction to Leadpages What Is Landing Page Design
There have been substantial Innovations from the marketing industry through the years. And nonetheless, marketers continue to be jump to Publish landing pages and pop-ups to create new leads. What Is Landing Page Design
For Less tech-savvy individuals, however, developing a landing page from scratch isn't feasible. You can say the same for entrepreneurs with little to no advertising dollars to spare.
That's where Leadpages comes in. As you'll discover within this Leadpages review, the online platform promises to give you the tools you will have to publish high-converting landing pages for your lead-generation campaigns.
Leadpages is designed to help users create Beautiful landing pages — all without the requirement for design or coding experience. During these landing pages, users will have the ability to prompt customers to provide their email or other pertinent information.
At the heart of Leadpages is your Leadpage Editor, an easy-to-use Tool that enables users to work with templates and edit the details as required. You will see later how the editor works.
On top of this, the organization also offers additional Attributes to help their users make the most of their lead generation campaigns.
There are many reasons why Leadpages, to this day, Remains a go-to resource for users who demand landing pages fast. Here are some of the features the company has to offer you.
Leadpages (Landing Page Creator)
The Landing Page Creator uses drag-and-drop Functionality which makes it easier for customers to make custom landing pages that suits their needs.
To get you started, there are over 100 templates to Select from and may be filtered by business. The templates have been sorted by conversion speed that's quite helpful. It provides users with an chance to pick an established template according to Leadpages' data.
Do note, however, that there are many factors which Influence conversion speed. Since the templates are customizable, it is difficult to attribute conversion to the template alone. For what it's worth, Leadpages assert it as its most powerful and one of a kind sorting feature.
The templates are a mix of in-house and third party offerings. Any template that is not produced by Leadpages itself wants to be compensated for to use. Hosting is included in your subscription.
You can perform A/B testing so you can decide Which landing pages work great. You are able to assess your performance during the built in analytics (you can integrate it using Facebook Pixel and Google Analytics).
Flyers are responsive so cellular users should not Have a problem viewing your landing pages when they are on their telephones. What Is Landing Page Design
You may see how Leadpages work afterwards down the article.
Click here to sign up to Leadpages.
Leadboxes
If you've ever come across those pop-up boxes which Appear just as you're going to leave a website, you have probably encountered Leadboxes.
This nifty box can either pop up automatically or Be triggered by a condition you set. The most popular condition is possibly the 2-step opt-in where a visitor has to click a button to your own pop-up box to look.
If done right, Leadboxes could raise involvement And result in more prospects for your company. As with all the landing pages, there is a drag-and-drop editor for Leadboxes to make it much easier for users to get up and running in minutes.
To create one, click on"Create a Leadbox."
From here, you can edit the leadbox in your Bidding. It has a drag-and-drop editor that makes coming up with a design for your leadbox really simple.
The Leadbox Layout lets you fix the general design Of the opt-in form. You can change the background picture, padding, timing control, and other people to get the most out of your leadbox.
Leadbox Tracking enables you to capture and analyze data of your opt-in boxes to determine how it Performs over time. Connect your Google Analytics or Visual Website Optimizer to collect information which will help you make sense of your boxes.
Leaddigits
Another Helpful feature should you need it, Leaddigits lets your audience opt-in to your email list through texting.
The reason for this one is construct a text list. So, instead of just collecting email addresses, you can get people on a listing with their phone numbers. This might be incredibly valuable particularly with the younger generation that's more likely to text than email.
Leadlinks
Leadlinks are hyperlinks which you insert into your Broadcast emails through your email service provider.
When the recipient clicks on that link, they are Instantly enrolled. They won't have to enter additional info. This is particularly practical for training registration and so on.
After a quick registration process, you'll input The dashboard and be invited to make your first campaign. By default, you are taken to Leadpages at which you are able to create a landing page. You are able to get into the site's other attributes throughout the navigation bar.
To Begin your initial landing page, click the Let's Do It button. The website will help you through the process by asking you questions about the essence of your landing page. You will be given access to all the available templates provided afterwards. Alternatively, you can access the templates directly through the navigation bar.
At this point, it is important to note that there Are two kinds of templates available. First, you've got drag-and-drop templates which are more customizable and modern. Then you've got your standard templates that are tried and tested to guarantee high conversion prices.
How you create a landing page depends on what Type of template you choose (drag or regular ).
Standard Templates
Standard templates are simple with small Room for alteration. You'll be able to edit the text and substitute the sample images but will not be able to move any of the elements around. You may opt to hide any element you don't have any use for but users need to do this with caution. Hiding elements can result in apparently empty spaces.
You can toggle the navigation buttons to preview Exactly what the landing page will look like on a single tablet or phone.
To include SEO and monitoring info, simply click The Lead Page Options button located on the left sidebar sidebar. Use this to include metadata information in addition to monitoring codes.
Once you're done, you can go ahead and save your Work or have it printed. In case you haven't connected your email service provider with your Leadpages account by this stage, you'll be prompted to do so. You won't have the ability to save the emails you collect differently. What Is Landing Page Design
Drag-and-Drop Templates
Drag-and-drop templates work somewhat differently. Right off the bat, you will see that you have additional options. The sidebar houses four buttons: widgets, page layout, page design, and page monitoring.
By dragging and dropping widgets into your landing Page, you are able to insert new elements to edit. You can add text, headlines, images, videos, buttons, and more. It's here where you'll encounter one of Leadpages' most infamous kinks. The website's drag-and-drop functionality is flawed.
Putting elements where you need them can be a pain. For starters, you can only set them in areas the template permits you to. You will find grids where widgets could be added while other places are off limits. Then there is the issue with precision. The widgets tend to snap into place. And as is the case throughout our testing, they wind up nowhere close to its planned destination.
Assessing the text and images, however, is a cinch. Click here on any placeholder text and substitute the present one with yours. You may resize and move elements around.
Page Layout lets you make changes to every section of your landing page. Here You can fine-tune the appearance of your webpage as you would through CSS only easier.
For example, clicking on the Page Layout icons Shows you the different section the page has. With this template, you will find two sections — the material body and the footer.
If you want to change the background, click on "Section Style" and make the required changes out of here.
Page Style lets you play with your font as well as add custom CSS for much more Innovative users.
Page Tracking works the exact same way as in regular templates. Only this time, you Can incorporate it using Facebook and Google Analytics.
You'll find all your saved landing pages at the dashboard. You can return and make further edits, rename the file, produce a split evaluation (A/B testing), replicate the landing page, or have it deleted.
Split testing is only available for Pro and Advanced plan associates.
Customer service does exist but priority is given To innovative subscribers. They have access to a 1-on-1 Quick Start Call as well as free virtual workshops. Those under the standard plan will have to make do with chat service (9 AM to 5 PM Central time during weekdays) or open a support ticket.
It is possible to publish your landing pages on their own or under your domain name. But, publishing under a Subdomain can potentially turn off your viewers. It is advisable to publish under your own domain.
To do that, click on the user icon on the top-right Part of the display to start the drop-down menu. Pick"Domains" to load the webpage where you can connect your own domain.
From here, Leadpages will guide you to the Procedure Of linking your own domain name.
The dynamic HTML options Allow You to publish the Landing page on any website. However, there are means to integrate the tool in other CMS like WordPress, Squarespace, and other popular content management systems.
Users can register on a monthly, annual, or Two-year basis with the two-year plan being the most cost effective provided you are in for the long haul. There are three tiers to pick from: standard, expert, as well as advanced.
At $25/month, Leadpages is cheap enough for startups and one-man showrunners. The advantages of being able to install and design landing pages for lead generation compensate for the price. But $48/month can be a steep price to cover the tiny perks that you unlock at that level. Unless you've got a real need for internet sales and obligations and A/B testing, you're better off with the most elementary plan. It should also be enough to help you earn more with your site or site.
Leadlinks and Leaddigits will also be unavailable If you don't subscribe to the expert or advanced plan which is really a bummer.
Advantages and Disadvantages OF Choosing Leadpages
Honestly, there is a lot to like about Leadpages. However, the tool is far from ideal. Let us break down the advantages and disadvantages. What Is Landing Page Design
Benefit #1: Easy-to-Use
For the average user, Leadpages will probably be more than Enough to fulfill your lead generation objectives. In the conclusion of the day, all you need is a presentable landing page which will wow your audience. Leadpages is more than capable of getting the work done. It truly does not require any prior design or coding expertise.
Benefit #2: amount of available Templates
The sheer number of templates that are available would be More than sufficient to get you started on the right path. There's a template for almost every situation. Options range from webinar webpages, thank you pages, product launching pages, checkout pages, and even 404 pages. Leadpages assert they have at least 160 free templates within their library.
Advantage #3: quick and easy integration
You can use Leadpages no matter what CMS you're using. It may encourage WordPress, Joomla, Squarespace, and much more.
Benefit #4:: Leadboxes
The Majority of this Leadpages inspection was concentrated on The landing page builder but let's not forget that readers also get access to Leadboxes. There's no denying that pop-up boxes are effective and can lead to conversions which would otherwise be missed if not for Leadboxes.
Weak Spot #1: issues with the Landing Page Builder
The drag-and-drop functionality issues Will Need to be addressed. People who are very particular about their landing page layouts can struggle with the tool's interface. The tool may also slow down every now and then which can be troublesome especially for people who are on a tight deadline.
Weak place #2: restricted customization in standard templates
Leadpages themselves promote users not use their standard templates. There is hardly any customization choices. The lack of drag-and-drop attribute is unavailable for regular templates. So even in case you decide to find a template worth using in their outdated selections, you'd be unable to personalize them as you see fit.
Weak place #3: A/B testing only for pro users and above
There's no denying the significance of A/B testing. It's the only real way to see which pages are working and which ones require refinement. Unfortunately, standard users don't have any access to A/B testing and will need to upgrade to a greater plan to make use of this feature.
Leadpages is a good bargain for startups given the Reasonable $25 entrance point. If you want sleek, responsive landing pages fast and would help you improve your conversion funnel and earn more money, the instrument will be more than capable of delivering just that. But, there are plenty of choices out there which do pretty much the same thing. Maybe not on the exact same level, but you do have choices.
Large-scale businesses are likely to have in-house Solutions to developing landing pages for their lead generation campaigns. The $199/month innovative plan appears too steep of a price point for big corporations.
The Fantastic thing about Leadpages is that they have a Free 14-day trial period so you may check the tool out to yourself (though you Do need to provide your credit card information). While Leadpages does have its own Merits, the prosperity of landing page solutions out from the market combined with The quirks of all Leadpages' builder tool makes it hard to recommend. What Is Landing Page Design

redpajama_set_name: RedPajamaCommonCrawl


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Q: Fastify and json schema validation I'm trying to learn fastify throught the official documentation. I'm really intrested in the validation of an incoming post request with a json schema. Following the instructions i added to my routes:
    fastify.addSchema({
        $id: 'http://example.com/',
        type: 'object',
        properties: {
            hello: { type: 'string' }
        }
    })

    fastify.post('/', {
        handler() { },
        schema: {
            body: {
                type: 'array',
                items: { $ref: 'http://example.com#/properties/hello' }
            }
        }
    })

Now the problem is that I can not write a json that can be accepted by this schema. From my basic understanding a simple post request like the following should be accepted
[
    {
        "hello": "bye"
    },
    {
        "hello": "bye bye"
    }
]

However server keeps telling me that body[0] should be string. Where am I wrong?

A: The reference $ref: 'http://example.com#/properties/hello' points to the hello property schema value, which is { type: 'string' }.
This means the schema in fastify.post('/', { expects the body to be an array of strings.

redpajama_set_name: RedPajamaStackExchange


Unless you have been hiding under a rock for the past year, you have heard net neutrality mentioned in the news over and over again, especially in the last month. Because unless we do something to stop it, Federal Communications Committee Chairman Ajit Pai is determined to push a vote Thursday that will completely dismantle it—and that will be bad for everyone.
Net neutrality refers to what we know as the open internet. The way things are set up now, you can get to The Root just as quickly as you can get to Facebook or Amazon.com or the New York Times. Aside from sites blocked by firewalls your employer may have set up, you have open access to any website you want. Net neutrality is what makes this possible. It's the idea that everyone should have access to everything no matter what, as long as they have internet access.
We've already witnessed what happens when internet service providers decide they aren't getting a big-enough piece of the pie when it comes to broadband data. Three years ago, Netflix raised the service cost for subscribers to its streaming service, and this was the direct result of a battle the company had been having with ISPs, including Comcast, AT&T and Verizon.
The ISPs were accused of slowing down service (called throttling) when their users streamed Netflix's content. Even though consumers (that's you and me) had already paid both Netflix and our ISPs for access to stream video content, the ISPs felt that Netflix should pay a premium on top of that to deliver instant video content via the ISPs' direct connections.
Netflix fought it at first but eventually caved to the pressure and paid the money. Netflix then passed that cost along to its customers in the form of a price increase.
What that looks like now.
Back when the Netflix settlement happened, it was a big deal because it was a sign of things to come. Being such a big, profitable company, Netflix could afford to break bread with the big internet companies, but what about smaller businesses? How would they be able to compete in such a market?
That concern is even greater now. An FCC repeal of the net neutrality protections the Obama administration put in place opens the door for ISPs to decide which content gets priority over others on the internet. Voices can and will be silenced. People will be disenfranchised.
Even scarier, it opens the door for your provider to create a package program in which you have to pay different prices to access different types of content on the internet. How many people will be priced out of that?
And think about this: Let's say your ISP decides to create a company that offers a streaming video service similar to what Netflix has now. A repeal of net neutrality means that the ISP can block your access to Netflix and force you to use its product instead.
Repealing net neutrality means the death of the open market. That is bad for everyone.
Although this will impact social media, it's about so much more.
Social media users will likely take the biggest hit when this happens. If ISPs are able to make you pay for a separate package to access Twitter, Facebook, Instagram and other social sites, there are a great many people who will not be able to afford that.
That will affect people who run small businesses. It will impact activists who use social media to organize and get information out. It will affect creators who use social media as a vehicle to push their art.
Social media has been a major tool for the dissemination of important information, especially for people of color. Who do you think will be the first voices silenced if this happens? You don't think that's part of the plan?
This is also about the disenfranchisement of poor people.
Poor people will be disproportionately affected by this. They can't afford to pay for tiered data plans. They can't afford to pay for fast-lane access to websites.
People who depend on the internet to search for jobs will be affected.
There are plenty of people who don't have internet access at home and instead go to their local library to look up information, do research and job searches, etc. If you live in a city like mine, you know that public libraries are usually the first to lose funding when city budgets have to be revised. What happens when your public library cannot afford to pay for fast-lane internet access or excessive premiums to access certain content? Who suffers then?
It's time to do more than retweet. It's time to take action.
The bottom line is if we don't do something to stop this, it's the end of the internet as we know it, and that won't be good for anyone—most especially black people and other people of color.
Right now, we can get Congress to help us stop this vote. It costs you nothing but a few minutes of your time to click on this link, send a quick letter to Congress and then call your representatives to urge them to stop the vote.
The free internet depends on your action.
Please do something to keep things as they are. Tomorrow will be too late.


Anyone can be a Unicorn with this fun and simple and mess-free headband. No painting is required for this craft!
Draw and cut out a large triangle from white felt that is 7cm long and 16cm tall. With an adult's help roll the triangle into a cone and glue down the long edges, leaving the bottom of the cone open. Wait for a minute for the glue to cool and solidify before filling the cone with toy stuffing. Carefully pinch the opening closed and secure with glue.
Repeat the beginning of step 1 by drawing and cutting out a 7cm by 16cm triangle out of iridescent cellophane. Place the felt horn in the centre of the cellophane triangle. The side of the horn touching the cellophane will be the front of the unicorn horn. Wrap the cellophane around the horn and glue it down at the back. Fold over and glue the bottom of the horn to seal any open edges.
Starting at the base of the horn, on the back, stick down the end of some metallic pink cord. Wait for the glue to go rigid before pulling the cord around the horn, glueing each section at the back along the way. At the top of the horn, glue to the back as usual and snip off the excess so that the end of the cord cannot be seen from the front. Glue the completed horn to the centre of the headband, holding it in place as the glue cools.
Draw and cut out 2 ear shapes from white felt that are 7cm tall and 4cm wide. Round off the corners so that there are no sharp points. Draw and cut out 2 smaller shapes on pink felt that are 4cm tall and 2cm wide, rounding off the corners of these as well. Glue the pink felt to the inside of the white felt to make the ears. Make sure the glue is cool before continuing. Apply glue along the flat edge of one of the ears and stick it next to the unicorn horn on the headband. Repeat this with the second ear so that they are either side of the horn.
Have an adult trim the wires on the backs of the paper flowers. Starting with the biggest flowers glue them along the front of the headband spanning from ear to ear. Wait a minute for the glue to cool before sticking a small flower at both ends of the row that was just made. Stick more small flowers along the top of the bigger ones, covering the base of the unicorn horn and ears. Glue two of the bobbly flowers in the gaps between the ears and the horn to add some texture to the headband. Make sure the glue on the headband has cooled completely before using.
We used a hot glue gun for this project. However, you can use Super Tacky Glue but you will need to allow extra drying time.


Ignore those that say the only way to resolve the Box Moth/Caterpillar problem is to dig up your plants. Just look at what happens if you spray and feed your plants – much cheaper and easier than digging up and replacing. Adding pheromone traps to the equation also significantly helps and the more people that do it the fewer fertilised eggs there will be to hatch into caterpillars.
The pheromone traps are working well with the third wave of moths having hatched and now 10 time greater in numbers than they were on the second wave. Hopefully we won't get a fourth batch, but we will need to keep the traps out and our eyes peeled just in case. It all depends on the sunlight & temperature as the life cycle needs a certain level of 'degree-days' to stop it going into it's overwintering pupae.


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Gina found the love for the hospitality industry at a young age, while assisting her father at his restaurant(s) during Summer and Winter breaks from school. In 2016 Gina opened her first restaurant MAD Social. As her passion for the industry started post-graduation from DePaul University, she secured an event internship at Jasculca Terman & Associates, a public affairs firm in Chicago. Gina's internship provided her with invaluable experiences and opportunities, which led her to begin a career in event freelancing.
One of her first events was with advance support for then Senator and Secretary of State Hillary Clinton. Gina continued her event freelancing with JT, working closely with NATO Chicago Host Committee and the NATO joint spouse Chicago program. Gina has also assisted in Chicago advance airport logistics for President Obama, and the First Lady. Other accomplishments include executing events for the non-profit organization CURE, Citizen's United for Research in Epilepsy, founded by Susan Axelrod.
1300 W Hubbard Chicago, IL 60642 | 312.226.7611
© 2020 Inspired Catering & Events - specializing in Chicago catering services and event planning. Employment - Privacy Policy - Site Map


There are no admission fees for programs and all programs are open to the public.
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Chestnut flour brings a subtle, nutty, sweetness to this cake recipe. It's a sophisticated, light flavor, perfect for dessert or a tea-time snack. This recipe fills a single loaf pan (9" x 5") or four, very cute, mini spring form pans (4" in diameter).
Preheat the oven to 350F and grease your pan(s).
Sift together the two flours, baking powder, baking soda, and salt. Repeat twice for a total of three siftings. I usually ignore sifting instructions (because I'm lazy) but it's important for this recipe for two reasons: 1) The chestnut flour and regular, all-purpose flour must be well integrated, and 2) If you're using homemade chestnut flour you may find some grains are larger than others. The sifter will catch any large grains in your flour blend and give you a chance to regrind them for a smooth flour.
In an electric mixer, beat the butter until creamy. Add the sugar and cream it with the butter. Continuing to beat, add the eggs.
Next, add 1/3 of the flour mixture and continuing to beat, then add half the buttermilk and half the spicebush dram. Add half of the remaining flour, all of the remaining buttermilk and spicebush dram, then the final amount of flour. Continue to beat throughout to create a smooth batter.
Spoon the batter into the greased pans and bake for 35 to 55 minutes. Cakes made in mini spring form pans will be ready sooner than a cake baked in a single loaf pan. The cakes are done when the edges turn golden brown and a toothpick in the center comes out clean.
This is a light, not super-sweet cake; it's delicious with coffee or tea. If you'd like to take the sweetness up a notch, add a drizzle of homemade jam or jelly. But try it unadorned first, to appreciate the unique flavor of that chestnut flour.


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Game Day preview box: No. 11 Auburn at LSU
Matthew Stevens
WHEN: 2:30 p.m. Saturday
WHERE: Tiger Stadium (102,321), Baton Rouge, La.
RECORDS: No. 11 Auburn (5-1, 2-0 SEC); LSU (4-2, 1-1 SEC)
LINE: Auburn by 6
ON THE AIR: TV – CBS; Radio – WLWI-FM 92.3 FM, WMSP-AM 740, Sirius 145, XM 190
TWITTER: @matthewcstevens, @DuaneRankin, @mgmsports
FOUR-DOWN TERRITORY
1. Have a cigar: It's a pretty well-known fact by now that Auburn hasn't won in Baton Rouge, Louisiana, since the legendary "Cigar Game" in 1999 when Auburn players were photographed lighting victory cigars at midfield of Tiger Stadium. So since it's been 18 years since Auburn has walked away from the Bayou State with a win, the careers of coach Gus Malzahn, Jarrett Stidham, Kerryon Johnson and other players at Auburn could obviously be cemented by ending such a streak as No. 11 Auburn embarks on the beginning of a three-game road stretch at LSU, Arkansas and Texas A&M.
2. The Key to LSU's defense is No. 49: Arden Key has returned to LSU's defense after missing the first two games of the 2017 season but so far hasn't looked like the player that dominated in opposing backfield's last season. So far through four games, Key only has 1/2 tackles for loss and 1/2 sacks but that doesn't mean he'll be forgotten by the Auburn coaching staff. Malzahn says it'll know exactly where No. 49 is on every play and he'll be accounted for.
3. Stidham travels to Death Valley No. 2: The seemingly always positive and upbeat Stidham said he's excited for his first trip to Baton Rouge, and that's a good sign for Auburn's quarterback because the last time Auburn went to Tiger Stadium was the last time Jeremy Johnson was considered a high profile player in the Auburn program. If Stidham can continue to be efficient with the football and continue to lead the Southeastern Conference in pass completion percentage after this week, then Auburn is likely to come away with a victory.
4. Mr. Versatility Austin Golson: Auburn's most versatile offensive weapon may just be an offensive lineman from Prattville. Golson joked that he's played all six offensive line positions in his three-year Auburn career, including blocking tight end. If Mike Horton can't physically be at 100 percent health following a severe ankle sprain against Ole Miss last weekend, then expect the left guard spot to be taken by Golson and Prince Tega Wanogho to take over at left tackle once again.
5: Times Auburn has won in Baton Rouge in the history of the series (1901, 1939, 1993, 1997 and 1999)
12: Auburn tailback Kerryon Johnson leads the nation with 12 rushing touchdowns, 11 of which have come in SEC play.
Auburn DT Derrick Brown vs. LSU C Will Clapp
Beyond the shifts, movement and what Auburn defensive coordinator Kevin Steele calls "eye candy" before the snap, the only consistent element of LSU's offense right now is running Derrius Guice in between the tackles. However, Guice had just 76 yards at Mississippi State, 50 yards at Florida and 14 yards vs. Syracuse. In order for him to have holes to run to, LSU's interior offensive line is going to have to move the emerging Brown at the five technique position after Brown had a career high six tackles and two tackles for loss vs. Ole Miss last week.
Jarrett Stidham
QB, So., 6-3, 214
In his last national television exposure against a powerhouse program, Stidham was sacked 11 times and Auburn only gained 15 yards of total offense in the second half of a 14-6 loss at Clemson. Stidham says he's ready for redemption, and he'll get that chance Saturday in his first CBS appearance in an Auburn uniform. Since the Clemson game, Stidham has completed 79 percent of his passes (72 of 91) for an average of 270.25 yards per game. If he has those type of numbers against an aggressive LSU defense, Auburn will win in another blowout fashion.
This game can be broken down to one crucial element and question. Can LSU quarterback Danny Etling throw the ball vertically down the field well enough or at all to steal a home upset from a potential top-10 team and against an elite defense like Auburn's? I say no, and the statistics back up my prediction on this. If not, LSU has trouble moving the ball all afternoon and Auburn's offense will wear down a tired LSU defense. Auburn 21, LSU 10


The early and late-season preparations as well as the day-to-day work in our gardens isn't glamorous, but it's part of what makes gardening so rewarding. Use our tipsheets to help keep on top of the general maintenance of your garden to ensure it is as beautiful and bountiful as possible.
Orchard Mason Bees are a native bee that can pollinate a variety of plants in our gardens. Mason Bees are gentle and harmless; stings are rare and resemble little more than a mosquito bite. Mason Bees are great for spring fruiting trees, blueberries, and just about any other spring flower requiring pollination.
The bees are packaged in a small cardboard box, dormant in their cocoons. Don't be afraid – you can open the box and look at them, but make sure they stay refrigerated to prevent them from hatching early. Be sure whatever container you store them in at home allows some degree of air to flow through it.
Mason Bees require daytime temperatures of consistently 10 or more degrees celcius, and without freezing temperatures. If the conditions outside aren't optimal, make sure you store them in the crisper of your refrigerator. Lightly mist the container to keep the cocoons from drying out, but do not soak the container!
If you're lucky, your bees will have already hatched by the time they get home. If so, you can put the box in the crisper of your refrigerator overnight. They can survive for a month in your crisper without food or water. If the bees warm up for some reason, they will require a food source: a cotton ball soaked in equal parts sugar and water should do the trick. If you see hatched bees in the refrigerator, don't panic! They're perfectly harmless and will be groggy until you move them somewhere warm.
When daytime temperatures are consistently over 10 degrees, you can place the box with the top open outdoors, preferably in a spot that receives morning sun and is sheltered from inclement weather. Most of the bees should hatch within a week of being brought outside!
Leafcutter Bees are useful, harmless insects that provide valuable pollination for summer flowering plants. These bees are extraordinarily gentle and can be observed without running the risk of being stung. Once these bees find a suitable home in your yard, they will build a nest using a piece of leaf. The leaf is rolled to make a cylindrical cavity that resembles a cigar. In doing so, a Leafcutter Bee will create a crescent or circular shaped hole in a nearby leaf. This does not harm the plant.
Leafcutters prefer legume blossoms, but they aren't limited to one plant's nectar. They are nothing if not a generalist for summer-flowering plants including most flowers, melons, peas, and other fruits and veggies.
Leafcutters require a sustained period of warm weather (high 20s to low 30s) to emerge. At lower temperatures (low twenties), it may take upwards of 4 to 6 weeks for them to get going. Leafcutters need temperatures of at least 21 degrees to fly properly, but perform best in 30 degree weather or warmer.
Leafcutter bees will forage within 100 meters of their nest; the average yard can use upwards of 100 cocoons.
Courtesy of NIC – Natural Insect Control, Stevensville, ON.
It goes without saying that proper watering is the single most important element of good gardening. Watering is a highly undervalued skill that is only improved with years of practice and experience. This document provides some useful watering tips and tricks. If you've purchased nursery stock from us before, our Planting and Watering Guidelines provide a good overview for proper watering of new plantings. Consider this a supplement to those guidelines.
Pay attention to the slope of your yard. Water will pool at the bottom of a slope. The top and middle of the slope may require more water than usual.
Heavy clay soils hold water and drain poorly. Plants in heavy clay will need much less water. Sand is nothing to worry about — unless your soil is more than 70% sand, you won't have issues with moisture retention, but you may encounter nutrient deficiencies.
How much sunlight parts of your yard will receive changes based on the season, meaning the watering requirements of certain areas will change in turn.
Trees and other established plants may be in direct competition with new plants for surface moisture – make sure there's enough water for everyone!
Plants in areas sheltered from the wind will require less water, and those in exposed areas will require much more.
Plants near a house will need more water – the house will radiate heat in the summer; and eaves troughs may reduce the amount of rain reaching the ground.
Again, this might seem like simple advice, but it's critically important to have a good grasp on what amount or frequency of watering your plants need by default. Some plants, like Yucca, can be left without water for weeks once they're mature. Other plants, like a Willow, might drop all of its leaves in a panic if you even miss one day! What this all boils down to is that walking around your garden and giving all of your plants the exact same amount of water is going to cause a lot of trouble.
If you are unsure of the watering needs of your plants … please, give us a call! We're here to help.
Remember that new plantings do not have well-developed root systems – they can't find their own water. You will need to water new plantings far more frequently than established ones. When you water new plants, water them very thoroughly, to the point where the water begins to pool around the planting site. In almost every case it is imperative that you soak the planting area thoroughly to encourage the new roots to grow downward. This will improve drought tolerance in later years.
Patio pots and containers have their own special watering needs.
Containers require more frequent watering than plants in the ground.
Remember that smaller pots will dry out much more quickly than larger ones.
The material the pot is made of will affect how quickly it dries out as well. Plastic or metal pots, especially darker-coloured ones, will dry out quite fast. Clay and stone don't heat up as quickly.
Pay attention to the plant-to-pot ratio. If it is quite a large plant or grouping of plants in a small pot, it will need water even more frequently.
Very dry soil will not absorb water immediately; much of the water you apply will run right through the pot. You will need to soak it heavily once, wait for a few minutes, and then water the pot a second time.
Don't use a wand or nozzle on high pressure settings to try to speed your watering – these settings will displace soil and send water droplets and mud all over the leaves of the plant, which can increase the incidence of disease.
Water in the morning, not the afternoon. This gives plants an opportunity to absorb the water before the heat of the day arrives. Do not water in the evening unless absolutely necessary – this will also increase the incidence of disease.
Soaker hoses are a great way to save time on watering.
We often think of the late stages of fall as a winding-down time in the garden. However, there are a number of jobs to be done at the very end of the growing season that are critical to the health and survival of our plants.
One of the most straightforward jobs you can do at the end of the season is to clean up fallen leaves. Leaves that remain on the ground over the winter can become vectors for fungi and diseases that will infect your plants once spring arrives. If the leaves you are cleaning up look to be diseased, do not compost them. The pathogen will winter over in your compost heap and newly infect plants when you use the compost at a later time.
We often tout the benefits of a good three-inch layer of mulch during the growing season, but mulching is equally important for tender plants in the winter months. Mulch helps to insulate plant roots from brutally cold temperatures.
If your yard is frequented by deer, rabbits, mice, or other herbivorous creatures that may feed on your garden in the winter, be sure to spray susceptible plants with a repellant. You can also use physical barriers such as spiral mouse guards.
If you have particularly sensitive plants or plants in open exposed areas where they are subject to bitter, desiccating winter winds, consider building a protective wall with a few stakes and burlap. You need only to build the wall on the side of the plant that is subject to the most wind. Whatever you do, don't directly wrap the plant in burlap; this will cause a plethora of other issues that you're better off avoiding. Japanese Maples, Rhododendrons, and Azaleas are just a few plants that benefit from this protection.
Heap soil or mulch around the crowns of your roses to protect them over the winter. Rose collars are also useful; just be sure you don't fill up the collar with any diseased leaves. Do not prune your roses back at this time of year.
You might feel a bit silly running around outside with your hose on in November, but giving your plants a thorough, deep watering right before the ground completely freezes is perhaps the single most useful thing you can do to prepare your garden for a cold winter. Well-watered evergreens are less likely to brown at the tips over the winter. A well-watered plant is actually better able to resist the effects of hard frosts, harsh winds, and bitterly cold temperatures. It also allows plants to resume growing more quickly in the spring.
Lastly, fall is the time to apply a "winterizer" fertilizer to your lawn. These fertilizers focus on building up nitrogen reserves for the winter, which helps your grass grow more vigorously once spring returns. Be sure to rake up any fallen leaves prior to fertilizing, and in fact cut your lawn shorter at this time of year to reduce incidence of disease of the winter.
Cleaned up all fallen leaves (particularly diseased ones)?
Mulched all tender plants (especially those newly-planted)?
Sprayed or wrapped all susceptible shrubs to protect against rodent damage?
Erected burlap screens to protect plants sensitive to wind damage?
Heaped soil or mulch around the crowns of your roses for protection?
Applied a winterizer fertilizer to your lawn?
Watered all evergreen thoroughly just before freeze-up?


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Get Department For Environment, Food and Rural Affairs essential facts below. View Videos or join the Department For Environment, Food and Rural Affairs discussion. Add Department For Environment, Food and Rural Affairs to your PopFlock.com topic list for future reference or share this resource on social media.
Preceding agencies
Ministry of Agriculture, Fisheries and Food
Department of the Environment, Transport and the Regions
2 Marsham Street, London
£2.2 billion (current) & £400 million (capital) for 2011-12[1]
Ministers responsible
The Rt Hon. Theresa Villiers, MP, Secretary of State for Environment, Food and Rural Affairs
George Eustice, MP, Minister of State
The Rt Hon. The Lord Goldsmith of Richmond Park, Minister of State
Rebecca Pow, MP, Parliamentary Under Secretary of State
The Rt Hon. The Lord Gardiner of Kimble, Parliamentary Under Secretary of State for Rural Affairs and Biosecurity
Department executive
Tamara Finkelstein, Permanent Secretary
Animal and Plant Health Agency
Centre for Environment, Fisheries and Aquaculture Science
Rural Payments Agency
Veterinary Medicines Directorate
defra.gov.uk
The Department for Environment, Food and Rural Affairs (Defra) is the government department responsible for environmental protection, food production and standards, agriculture, fisheries and rural communities in the United Kingdom of Great Britain and Northern Ireland. Concordats set out agreed frameworks for co operation, between it and the Scottish Government,[2]Welsh Government[3] and Northern Ireland Executive,[4] which have devolved responsibilities for these matters in their respective nations.
Defra also leads for Britain at the EU on agricultural, fisheries and environment matters and in other international negotiations on sustainable development and climate change, although a new Department of Energy and Climate Change was created on 3 October 2008 to take over the last responsibility; later transferred to the Department for Business, Energy and Industrial Strategy following Theresa May's appointment as Prime Minister in July 2016.
It was formed in June 2001, under the leadership of Margaret Beckett, when the Ministry of Agriculture, Fisheries and Food (MAFF) was merged with part of the Department of Environment, Transport and the Regions (DETR) and with a small part of the Home Office.
The department was created after the perceived failure of MAFF, to deal adequately with an outbreak of Foot and Mouth disease. The department had about 9,000 core personnel, as of January 2008[update].[5]
In October 2008, the climate team at Defra was merged with the energy team from the Department for Business Enterprise and Regulatory Reform (BERR), to create the Department of Energy and Climate Change, then headed by Ed Miliband.[6]
The Defra Ministers are as follows:[7][8]
The Rt Hon. Theresa Villiers MP Secretary of State Strategy and overall responsibility for departmental policy; Budget and finances; Legislative programme; Emergencies; EU and international relations; Environment Agency and Natural England.
The Rt Hon. The Lord Goldsmith of Richmond Park Minister of State International environment, climate, biodiversity and conservation; Illegal wildlife trade; International oceans (incl. Defra aspects of Blue Belt, Overseas Territories and marine litter); International vulnerable marine species; All animal welfare, including live exports and religious slaughter; Forestry policy - domestic and international; Food chain policy.
George Eustice MP Minister of State Food and farming, including CAP (Common Agricultural Policy); Brexit readiness; fisheries; bovine TB (tuberculosis) policy; trade; science and innovation; pesticides; better regulation; lead for Rural Payments Agency (RPA), the Agriculture and Horticulture Development Board (AHDB), Cefas, Marine Management Organisation (MMO); Commons Minister for biosecurity, plant health and animal disease.
Rebecca Pow MP Parliamentary Under Secretary of State Domestic natural environment; 25 Year Environment Plan; Environment Bill; Climate change adaptation, co-ordination of Defra input to net zero, land use; Floods and water; Resource and environmental management (including waste, air quality, chemicals, litter); Commercial projects including Covent Garden Market and waste PFI projects; Lead for Environment Agency and Natural England; Commons Minister for rural affairs, landscape, and adaptation.
The Rt Hon. The Lord Gardiner of Kimble Parliamentary Under Secretary of State for Rural Affairs & Biosecurity all Defra parliamentary business in the House of Lords; animal health and traceability; bee health and National Pollinator Strategy; biosecurity, including endemic and exotic plant and animal disease, invasive alien species and Kew Gardens; landscape, including national parks, AONBs and access; rural ambassador and rural affairs, covering rural life opportunities, broadband and mobile
The Permanent Secretary is Tamara Finkelstein, who replaced Clare Moriarty in 2019.[9][10]
Shadow ministers portfolios can differ from government departments therefore overlap.
Defra is responsible for British Government policy in the following areas[11]
Adaptation to global warming
Animal health and animal welfare
Chemical substances and pesticides
Marine policy
Some policies apply to England alone due to devolution, while others are not devolved and therefore apply to Britain as a whole.
The department's executive agencies are:[12]
Animal and Plant Health Agency (formerly the Animal Health and Veterinary Laboratories Agency, formed by a merger of Animal Health and the Veterinary Laboratories Agency,[13] and later parts of the Food and Environment Research Agency. Animal Health had launched on 2 April 2007 and was formerly the State Veterinary Service)[14]
Key delivery partners
The department's key delivery partners are:[15]
Agriculture and Horticulture Development Board
Consumer Council for Water
Fera Science (formerly the Food and Environment Research Agency, now a company in which DEFRA holds a 25% stake)
Forestry Commission (a non-ministerial government department including Forest Enterprise and Forest Research)
Joint Nature Conservation Committee
Marine Management Organisation (launched on 1 April 2010, incorporates the former Marine and Fisheries Agency)[16]
National Forest Company
Natural England (launched on 11 October 2006, formerly English Nature and elements of the Countryside Agency and the Rural Development Service)[17]
Ofwat (a non-ministerial government department formally known as the Water Services Regulation Authority)
Sea Fish Industry Authority
A full list of departmental delivery and public bodies may be found on the Defra website.[18]
Defra in the English regions
A Countryside Stewardship Scheme sign near a new stile a Cratfield, Suffolk
Policies for environment, food and rural affairs are delivered in the regions by Defra's executive agencies and delivery bodies, in particular Natural England, the Rural Payments Agency, Animal Health and the Marine Management Organisation.
Defra provides grant aid to the following flood and coastal erosion risk management operating authorities:
Internal drainage boards
Aim and strategic priorities
Defra's overarching aim is sustainable development, which is defined as "development which enables all people throughout the world to satisfy their basic needs and enjoy a better quality of life without compromising the quality of life of future generations." The Secretary of State wrote in a letter to the Prime Minister that he saw Defra's mission as enabling a move toward what the World Wide Fund for Nature (WWF) has called "one planet living".[19]
Under this overarching aim, Defra has five strategic priorities:[20]
Climate change and energy.
Sustainable consumption and production, including responsibility for the National Waste Strategy.
Protecting the countryside and natural resource protection.
Sustainable rural communities.
A sustainable farming and food sector including animal health and welfare.
In response to growing concerns about the United Kingdom's exit from the European Union and the effect it would have specifically on access to food for the British Public, Defra have put "a smooth and orderly exit from the European Union" as a priority.[21]
Air Quality Expert Group
Badger culling in the United Kingdom
Cattle Health Initiative
Department of Agriculture and Rural Development (Northern Ireland)
Energy policy in the United Kingdom
Energy use and conservation in the United Kingdom
Environmental contract
List of atmospheric dispersion models
National Bee Unit
National Collection of Plant Pathogenic Bacteria
New Technologies Demonstrator Programme
Nicola Spence
Scottish Executive Environment and Rural Affairs Department
UK Dispersion Modelling Bureau
United Kingdom budget
Waste Implementation Programme
^ Budget 2011 (PDF). London: HM Treasury. 2011. p. 48. Archived from the original (PDF) on 1 August 2011. Retrieved 2011.
^ "Concordat between MAFF and the Scottish Executive". Archived from the original on 8 February 2011.
^ "Concordat between MAFF and the Cabinet of the National Assembly for Wales". Archived from the original on 23 February 2006.
^ "Devolution: Subject specific Concordat between MAFF and the Scottish Executive on fisheries". Archived from the original on 20 November 2008.
^ "Defra departmental report" (PDF). Archived from the original (PDF) on 27 June 2008.
^ Harrabin, Roger (3 October 2008). "Marrying energy demand and supply". BBC News. Retrieved 2009.
^ "Our ministers". GOV.UK. Department for Environment, Food and Rural Affairs. Retrieved 2019.
^ "Her Majesty's Official Opposition". UK Parliament. Retrieved 2017.
^ [1], Defra
^ "Appointment of new Permanent Secretary at Defra". GOV.UK. 19 June 2019. Retrieved 2019.
^ "Cabinet Office List of Ministerial Responsibilities, July 2010". Cabinetoffice.gov.uk. 16 September 2010. Retrieved 2011.
^ "List of ministerial responsibilities (including Executive Agencies and Non-Ministerial Departments)" (PDF). Retrieved 2011.
^ "DEFRA Agencies shake-up", news release by DEFRA, 29 June 2010 (from the DEFRA website)
^ "Launch of Animal Health" Archived 22 April 2007 at the Wayback Machine, news release by Animal Health, 2 April 2007 (from the Defra website)
^ "Working with others: Defra's delivery partners" Archived 5 February 2007 at the Wayback Machine, Chapter 6, Departmental Report 2006 (from the Defra website)
^ "Marine Management Organisation established" Archived 2 April 2010 at the Wayback Machine, press release by Defra, 1 April 2010 (from the Defra website.
^ "New champion for the environment launches" Archived 10 June 2007 at the Wayback Machine, press release by Natural England, 11 October 2006 (from the Natural England website)
^ "Delivery Landscape Map". Archived from the original on 29 April 2007.
^ "My priorities for Defra" Archived 10 June 2007 at the Wayback Machine, David Miliband's letter to the Prime Minister, 11 July 2006
^ "Delivering the Essentials of Life: Defra's Five Year Strategy" Archived 6 February 2007 at the Wayback Machine, Annex B
^ https://www.gov.uk/government/organisations/department-for-environment-food-rural-affairs/about
Defra's official website
Fera - Executive agency of DEFRA
National Collection of Plant Pathogenic Bacteria - Fera
English Nature's website
JNCC's website
Defra's wiki for formulating an environmental contract
DEFRA YouTube channel
Poisoned Spy's Animals Found Dead
British Government Preparing For A No-Deal Brexit
U.K. To Impose Tough Ivory Ban
Home And Garden - Country And Rural Life
UK to ban wet wipes in order to fight plastic pollution
Banning Plastic Straws Is Not Enough
ITV_Protester arrested ahead of first pilot badger cull 26Aug13
6,000 Ducks to Be Culled as Bird Flu Hits Britain
Badger Flash Mob at DEFRA
House of Commons_Westminster Hall_ the badger cull 6Nov18
Wind Turbines Could Be Cause of Bat Deaths
The Royal Botanic Gardens, Kew - London - England - UNESCO World Heritage Site
UK Pulls Reins on Specialty Restaurant Olive Oils
Brian May Badgers Have Been The Scapegoat For Years
Department_for_Environment,_Food_and_Rural_Affairs


South African Journal of Geology (2012) 115 (1): 65-76.
This paper discusses the deformation pattern of the Murchison Greenstone Belt, which is located in the northeastern Kaapvaal Craton, South Africa. The belt strikes northeast to southwest, is surrounded by gneisses and granitoids, and contains Meso-Archaean metavolcanics and metasediments. It is narrow, strongly deformed, and deeply rooted in the centre with a bulk keel geometry. Regional fabrics consist of a sub-vertical foliation at a low angle to the belt strike and bears steeply plunging lineations. From available data and our observations, we constructed a map of the foliation trajectories. The map reveals the following: the deformations are distributed, both the belt and the northern bounding gneisses are deformed together in a ductile way, and the plutons were emplaced during regional deformation. The overall structural pattern, together with the existence of contemporaneous intrusive and extrusive rocks outcropping at the surface, supports a vertical tectonic model, with burial of the upper crustal rocks within the underlying weak material during horizontal crustal shortening. The occurrence of leucogranite intrusions is consistent with the melting of buried sediments belonging to the belt at depth. Finally, ages available on syn-kinematic granitoids (2.97 to 2.77 Ga) suggest a long-lasting tectonic process.


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Tools and thoughts on networked creativity. We frequently share content on digital marketing topics here and on our Facebook page.
Business Model Showcase: TutorUniverse
Everyone's a tutor
As a seven-trillion dollar industry, it is surprising that the Internet has not yet managed to disrupt the field of education. But the digital education landscape is changing fast - from a one-size-fits-all model to more technology-enabled solutions, such as TutorUniverse.
TutorUniverse offers a free service that allows students to ask study-related questions from qualified tutors and get them answered almost immediately. They can also use this service to find skilled tutors who are available to assist students with a specific hourly rate for study sessions conducted through the website interface.
To turn this into a financial transaction, tutors must decide how much they would like to charge their students and mention it on their profiles. In turn, students must set their budget and then load 'TutorBucks' in their account to hire the tutor they need (1 TutorBuck = 1 USD).
Students are given a 100% satisfaction guarantee by TutorUniverse for their first study session, so the pressure is on the tutors to deliver what they promise their prospective students in the Virtual Study Room.
GotIt! is a free app by TutorUniverse that has been launched on both iOS and Android platforms to provide the same free service that TutorUniverse offers on its website, only on mobile; allowing students to get help with their studies instantly. Just as on the website, this app also allows tutors the opportunity to impress prospective students by answering questions and getting noticed.
Tutors must pay 15% to 25% commission to TutorUniverse as service charges, depending on how often they use the platform to teach. As they tutor more, the service charge gets smaller and the tutors save more money.
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Book Review: Running Lean
Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
By Ash Maurya
From Lean theory to Lean practice
There's a wide gap between theory and practice, particularly in the innovation arena. After the wide success of Steve Blank's "The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company" and Eric Ries' "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses", the market was now armed with a new innovation theory, but lacked the in-depth knowledge to avoid pitfalls in practice. Ash Maurya's "Running Lean: Iterate from Plan A to a Plan that Works" aims to fill that gap.
Covering all steps of the Lean strategy, Ash goes into each part in detail, arming current and wannabe entrepreneurs with tools, processes and vocabulary to tackle each phase.
Running Lean works for us as a weekly consultation guide. That works for us much better than a long continuous read. We recommend it for intra and entrepreneurs in any industry that are already familiarized with the Lean Startup philosophy, as well as developers who would like to get rid of their waterfall processes.
The new world order of marketing
Now more than ever before, brands expect agencies to be fluent in existing and emerging technologies. In their dealings with the account manager or lead strategist, they assume they are liaising directly with a community manager, strategist, developer, creative designer, data specialist, editor and public relations practitioner – all rolled up into one. Although some brand managers do try to understand the inner workings of a digital agency – and we greatly appreciate that – it is not part of their job.
So if a brand expects a superhero strategist who can do it all, why should they deal with anything less? After all, this is the role strategists hope to play if they intend to keep working in the field in the future. The question remains, how does today's digital strategist raise the ante to become the superhero they are already being demanded to be?
A strategist can now accomplish many of the tasks only a developer could by using tools like Zapier, saving time (and money) usually reserved for programmers. Such an effort goes a long way in bridging the gap usually found between Strategy and Technology within a typical digital agency, while giving more command to the strategist, helping them manage their multiple job roles – sales, event management, content management (posting, curating, filtering), talent management, marketing, reporting and community management.
If the strategist's job requires them to keep an eye on sales, they can create an email or SMS alert for every Paypal transaction, or create a Xero invoice for record-keeping, and store the new lead in a CRM like Zoho or SalesForce or AWeber, using Zapier's interface. If one of the brands they work with runs many events (and uses Google Calendar to manage them), a strategist can program Zapier to automatically post to Facebook shortly before a Google Calendar event starts. For Facebook page managers who have future social media updates stored in a Google Doc – they can get Zapier to update the Facebook page or Twitter profile from a new Google Doc row, automatically.
All these automations are called 'zaps', and there are many other things you can do with them. A zap could allow new HubSpot contacts to be registered on GoToWebinar automatically, or sync Dropbox with Google Drive. You could create a zap that adds MailChimp subscribers automatically to a Google Form, filter a Twitter channel's content to automatically post to a Facebook page, automatically tweet new Wordpress posts, add new Capsule CRM people to a Campaign Monitor list, or send email from a Webhook endpoint.
One of the great things about Zapier is that it allows programmers to upload their own APIs as well. You can then make these custom APIs 'talk' to other web services in a fraction of the time it takes to get a formal approval from a CTO. Zapier even helps you create smooth workflows between your SaaS services.
If you wish to integrate sales, marketing, accounting, and community management without being forced to use a huge (and expensive) ERP, Zapier may be the light you seek
Many strategists work with different types of talent and they use different mediums to engage with them. Say, a strategist manages four different Gmail addresses for email communications and a company LinkedIn account to find and engage new talent, it is rather easy to sync all those contacts on to one Google account using a zap, and create another zap to save those LinkedIn connections to Google Contacts as well.
The year 2013 has been termed 'The Year of the Content Strategist'. How does a content strategist resonate with fans so that they keep coming back? What's the viral element that gets them sharing your content? Does that lead to organic growth? How can you make use of the fact that 42% people use #hashtags to explore new content and 25% use them in their own posts (RadiumOne)?
If a content strategist is armed with the ability to curate a great mass of content (using tools like Zapier or itDuzzit), it gives them more time to be creative, and a greater ability to distinguish the sticky content from the mundane. For example, they could setup Zapier to 'zap' content from numerous sources onto one neat little spreadsheet. Maybe they want to include only those tweets that have been favorited more than 10 times? They can setup Zapier to do this too; saving all that time spent browsing, often aimlessly.
Instead of making our programmers and strategists work overtime, the future demands digital strategists and account managers to think out of the box and equip themselves with the ability to be driven by data and automation to ensure customer insights and brand strategy are applied throughout the delivery of their services. Zapier is just one example of a tool that helps digital agencies achieve this and retain their focus on the most important aspects of their services: using Search and Social as the primary gateways to consumers, and creating quality content to deliver authentic and compelling experiences in a brand-centric manner.
Branding MOOC starting this month
Wolff Olins behind massive open online course (MOOC) on branding
One of the most reputable branding agencies in the world, Wolff Olins, is sharing some of their branding knowledge and experience in a MOOC (massive open online course) entitled "The secret power of brands", which you can enroll for free at FutureLearn, a British online learning platform. The course starts on February 24, and it will run for six weeks, at a 3 hour per week pace. Robert Jones is the lead instructor. No academic requirement is required, but we feel it's an opportunity for junior to mid-level Marketing executives and agency account managers and creatives who want to up their skills, techniques and vocabulary on branding.
On image metadata privacy
How to eliminate sensitive information from photos
Here's a quick privacy tip coming from the folks at Adobe: how to eliminate metadata from images taken by your mobile device, DSLR or point-and-shoot. GPS information that is automatically embedded into images might unnecessarily expose your clients or brands, but eliminating this information is pretty straight forward.
Make art with code (and Google)
Google launches DevArt initiative
There's a new class of artist in the world. Artists whose main canvases are technology and interaction. Google has launched the DevArt initiative with Barbican Centre in London to highlight the works of selected, established interactive artists like Zach Lieberman, Karsten Schmidt and Varvara and Mar, at the same time as giving the platform and opportunity for aspiring coders and programmers to show off their skills for this form of art. Together, these interactive artists will form the body of work of the upcoming Digital Revolution exhibition to take place at the Barbican in July.
Interaction14 begins today
Amsterdam becomes the world's UX epicenter
Today marks the beginning of the 14th edition of interaction, a 4-day user experience conference hosted by the IxDA (Interaction Design Association). This year in Amsterdam, the event takes place at Westergasfabriek, a remodeled gas factory. We will be collecting information in our Facebook Event Page (some videos, photos and words). It doesn't seem that the official site will be covering much, so we're counting on a Twitter #ixd14 hashtag and YouTube search strategy as a means of gathering some information for you. Wish us luck.
Business Model Showcase: EatWith
Earn for hosting a lunch or dinner at your house
Like Airbnb but for meals
Peer-to-peer marketplaces are having a pretty solid growth trajectory in the last few years. The building blocks are now cheaper, the barriers to entry smaller. One example of an upcoming platform we like is EatWith. They are like AirBnB but for meals with locals. Search a destination, check the menu and book a lunch or dinner experience directly with the host. The interface could improve a bit, and there are many destinations that are yet to be covered (like Venice!), but we're a firm believer in this type of platform.
Business Model Showcase: The Pop Up Agency
The Pop Up Agency: a new paradigm in creative collaboration
Mobile agency (and successful Kickstarters)
We've been following up with guys at The Pop Up Agency for a while now, ever since we came across their story as they were gearing up to cross the world and solve multiple business problems while at it. We tried finding a company host for them in Dubai, but the market wasn't ready for the novelty of the proposition just yet. The ideas was to fly in to a location, attack a brief in 48h, present and be out the door as quickly as they came in. The host's only duties were to find accommodation and pay for travel expenses.
After a brilliant start, they are now settled in London and working on a crowd funded documentary (which we also donated to). But I think nomadism is still in their blog, and business model.
Mecenato is one year old today
And it's just the beginning
On February 1st, 2013, I set out on a personal journey of trying to rethink and redesign a creative services agency for the future. A future that was based in decentralized networks of expertise, in cheap cloud tools and APIs, and in constant change. We think Mecenato will play a part in that future, or so we dearly hope. In order to inch in closer to our mission, I'd love to ask for your general website feedback. Any comment, critique, appraisal is appreciated.
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Meet Facebook Paper
Facebook's ongoing pursuit of mobile supremacy
No doubt Facebook is betting high on mobile as their growing source of revenue and shareholder value creation. Today they announced Facebook Paper, a new mobile application – to be launched on February 3rd – that promises to add some beauty to storytelling via Facebook. Paper seems to be heading into an arena currently occupied by Flipboard, and one that we think Medium will join in the near future (as of publishing, Medium doesn't have a dedicated mobile application yet).
Paper's interface design looks solid yet fluid, and it will benefit from all the in-built Facebook actions you can currently take, including tagging, sharing and liking. On top of that, there might be more powerful opportunities for brands to create channels/pages that fully leverage custom Open Graph stories inside a fully mobile environment. Let's wait and see.
On technology and the end of institutions
A clear peek into the future
We spotted this Harvard Business School podcast interview earlier this week, and thought it was a great listen for marketers and brand specialists that want to have a better understanding of the effect of technology in institutions and large corporations in the near future. Nico Melle, a Fortune 1000 consultant and entrepreneur, really hits the nerve on quite a few issues.
Business Model Showcase: ooomf
Ooomf is a marketplace for mobile/interface design
A marketplace for mobile design/development
ooomf allows you to find and hire prescreened mobile developers and designers. They are what we would love to be when we grow up (and have enough developers ourselves to start creating that kind of marketplace). Wannabe collaborators have to create a profile and upload work samples to be eligible. Clients commissioning work also have access to a neat project cost calculator tool. Their business model is based on taking a cut of the project's cost, once the right team has been found and assigned.
Book Review: Remote: Office Not Required
By Jason Fried, David Heinemeier Hansson
Remote workers unite
I've recently finished reading 37signals' latest book, Remote: Office Not Required. It's a 256-page ode to a new world where remote collaboration is touted as the norm and not the exception. The book also presses a lot on the messaging of long-term happiness and independence in the workplace. Treating people as adults is one of their first premises, although one that is much easier to implement in a medium sized business with great hiring strategies.
Unexpectedly I have benefited most from their chapter on security, where they share their best practices related to cloud services, mobile devices and more.
Even though it's another book that I would definitely recommend – especially if you are serious about implementing or being a part in a remote work structure implementation – I can't help but wonder if I wouldn't be better off if they had decided to use their time to update Highrise, their cloud CRM tool and our relationship software of choice here at Mecenato. It's seriously outdated by now.
Talent spotlight: Haraldur Thorleifsson
Our talent spotlight for the week, Haraldur is a massively talented interface designer with a round-up of amazing brands in his portfolio: Google, YouTube, TiVO, The Economist, Square, and many more. He is based in San Francisco. Check a few work samples from his Dribbble account.
Talent spotlight: Seth Eckert
Seth Eckert is a designer and motion graphics virtuoso based in Kentucky, USA. His work is a combination of highly crafted design and some pretty good animation flows.
Talent spotlight: Maykel Loomans
Maykel Loomans is one of the guys behind the mobile interface design of Instagram, possibly one of the biggest mobile application sensations of the last 3 years. He's from the Netherlands and lives in San Francisco. Here's a bit of his user experience work in detail, sourced from his account on Dribbble.
The future of currencies
Bitcoin and the future of payments
In a world when everything seems to be going the virtual way, why not currencies? Though only popular recently, virtual or crypto-currencies have been in existence for quite some time. Traditional currency issued by central banks and governments of various countries is now getting stiff competition from digital.
The first widely used decentralized crypto-currency, Bitcoin can be used in transactions without interference of any financial institution. Formally introduced in 2009 by developer/hacker Satoshi Nakamoto (pseudonym), Bitcoin is an open source currency that relies on cryptography alongside proof-of-work scheme in order to create and manage the currency. Bitcoin has been specially designed to prevent problems faced by centralized currencies.
The amount and speed of generation of Bitcoins is algorithmically controlled and only a fixed amount will exist. A person will have a virtual wallet and can have many virtual addresses through which virtual money can be received or sent. No additional tax or fee will be levied on trading of cryptocurrency from wallet to wallet and all this is done instantly. Bitcoin users send payments by broadcasting digitally signed messages that transfer ownership of coins. A decentralized global network of specialized computers verifies and timestamps all transactions using a proof-of-work system. The operators of these systems, known as "miners", are rewarded with new coins themselves.
Bitcoin is getting an overwhelming response from investors and the business community. According to David Johnston, CEO of Engine, it is already the 75th most valuable currency on Earth. Bitcoin has soared to a valuation of more than USD$1000.
Risks over conventional currencies
• Intractability
This feature of Bitcoin will undoubtedly attract crime. Bitcoin can be widely used for buying and selling illegal items because of significantly less risk of being tracked by the authorities;
• Threat of theft
Bitcoins can't be recovered if stolen if somebody hacks into your wallet;
• Lower acceptance
There aren't a lot of places where Bitcoins is accepted as payment yet. However one of the main reasons why Bitcoins are receiving criticism is because of its association with criminal activities. It is being looked down as an effective medium that could be exploited by criminals to conduct illicit transactions online;
Good or bad, Bitcoin has certainly captured the imagination of the media. Just look at the excitement over the first Bitcoin ATM installed at a Starbucks Coffee shop, which made the cover of a recent edition of the New York Times.
Yet another wake up call for the ad industry
30 hours of working and still going strooong.
— Mita Diran (@mitdoq) December 14, 2013
Shortly after this tweet, the Indonesian copywriter behind it – that had worked for almost three hours straight – was no more. This is another wake-up for an ad industry that somehow still appears to believe that brute forcing hours into work will lead to advantages in the career ladder. Very sad news for her family. I do hope I read no more stories like this in the future.
Talent spotlight: Justin Pervorse
Justin Pervorse is an Atlanta-based designer. I've recently come across his work when uploading my very first shots at Dribbble. His fat strokes, great sensibility for color palettes and style got me. He currently works for Mailchimp, an e-mail marketing tool used by thousands of people around the world, including us.
SINGAPORE • KL • JAKARTA • DUBAI • DOHA • VENEZIA • SÃO PAULO
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Real-time guest interactions are causing hotels to take notice of social media
by Kerry Medina |
In the past few years, social media has begun playing a more integral role in the marketing and communications strategy of hotels and hotel brands. Just this month, Best Western Hotels & Resorts CEO David Kong talked about how the company is leveraging Facebook as well as user-generated content and influencers to engage with potential customers and promote the brand. The fact is, social media permeates American society—Pew Research Center's Social Media Update, released last November, found that "Facebook continues to be America's most popular social networking platform by a substantial margin: Nearly eight in 10 online Americans (79 percent) now use Facebook, more than double the share that uses Twitter (24 percent), Pinterest (31 percent), Instagram (32 percent) or LinkedIn (29 percent).
5 Ways to Reach the Most People On Facebookhttps://t.co/4OKcy7PVXS#sm #smm #contentmarketing pic.twitter.com/HOYSbyBp9s
— Media Shower, Inc. (@TheMediaShower) February 14, 2017
According to Penn State University's May 2016 study "U.S. Hotels and Social Media: Objectives, Reporting, Measurement and Results," hotels are strengthening their presence across these platforms largely to increase room reservations (61 percent) and guest satisfaction scores (59 percent). Yet another reason for the hospitality industry's growing presence in the social media sphere is the need to interact with future, current and potential guests in real time.
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"It's about social customer service and the fact that so many people are taking to social media to ask questions, air grievances and share positive stories," said Andrew Caravella, VP, strategy and brand engagement at Chicago-based social media software company Sprout Social. "There's a customer-service component that's really taken hold on social media and so many inquiries that can take place across social media channels, making it a big reason for hotels to have become more active on social media."
Social Media Roles
In fact, the fourth quarter 2016 Sprout Social Index shows that travel and hospitality brands are actually the third most responsive industry on social media, with 46 percent of messages requiring a response from the brand. So it stands to reason that hotels are now creating new, in-house positions for executives whose sole responsibility is to oversee the brand's or property's social media channels.
"The New York Hilton Midtown recognized that guests and the local community were really coming to social media to ask questions about their upcoming stay and engage while they're in house and as these channels become more and more prevalent, the hotel felt the need to have someone dedicated to them constantly and to engage with guests year-round in order to reach them while they're planning their next trip," said Katie Conrad, who was appointed the property's first chief social media officer in May 2015.
Her role encompasses a range of responsibilities from overseeing the hotel's Facebook, Twitter, Instagram, Pinterest and LinkedIn accounts to online guest reviews to working with the brand's corporate team in order to ensure the property is visible to international travelers on Hilton's Snapchat and Weibo accounts. Conrad also serves as a social media expert to in-house groups, advising them on aggregation platforms and assisting with strategies for boosting hashtag engagement. "I'm a resource for meeting planners," she said.
How to use Pinterest to plan your next vacation via @SamanthaBrown: https://t.co/GeNBTpoVNg pic.twitter.com/I385aWuyL9
— Pinterest (@Pinterest) November 26, 2016
In the Dominican Republic, AlSol Hotels & Resorts named Ignaura Tejeda Solíman to the newly created social media director role last fall. Tejeda is not directly responsible for responding to online customer reviews, but she works with management and operations to monitor and support follow-up to guest feedback posted to online public forums like TripAdvisor. Otherwise, she is charged with establishing a strong social media presence primarily on Facebook and secondarily on Instagram, where she focuses on communicating the experiences that can be had across AlSol properties. "We've been shifting how we present the images and content that we post from 'look at this nice restaurant' to 'this is what you're going to experience here and these are the memories that you can create at our resort,'" she said. Tejeda also is working to create a presence for the resort group on LinkedIn, where she wants to establish a thought leadership identity for the company that will resonate with potential business partners as well as meetings groups.
Alternate Points of View
But the consensus across the industry isn't necessarily that direct engagement with the traveling public is the best use of social media. EyeforTravel's 2017 report "Understanding the Travel Consumer's Path to Purchase" advises travel marketers "to view social media as a useful marketing tool up until the point of purchase, but with a focus on programmatic advertising targeting offers that will attract clicks in the latter sections of the funnels …because there is a strong possibility that a brand can pick up considerable tracking data in these latter stages to fully personalize an ad…"
But Expedia Media Solutions' 2016 "Path to Purchase" study released in November found that only 11 percent of online travel bookers reported including social media in their travel planning research. Matthew Reichek, VP, product and analytics told HOTEL MANAGEMENT that the figure is worth noting because those who spend equally in social media and mobile are likely undervaluing their mobile strategy.
Social Media Online Reviews Marketing Expedia Best Western Social media Expedia Best Western Hilton AlSol Hotels & Resorts Pew Research Center Sprout Social EyeforTravel Expedia
Charlestowne Hotels opens college hotel in N.C.
The Inn at Elon, owned by an affiliated entity of Elon University, plans to use all revenue beyond operating costs to fund scholarships.
by Chuck Dobrosielski Jan 21, 2020 10:49am
Lauren Rottet wins 3 Good Design awards
Her Lyda Sofa, Fascio Collection and Crossbeam table all earned recognition from the Chicago Athenaeum Museum of Architecture and Design.
by Jena Tesse Fox Jan 21, 2020 10:24am
React Mobile introduces Sidekick Bluetooth 5.0
The wearable device ensures hotel staff can quickly request help anytime and anywhere on property.
by Esther Hertzfeld Jan 21, 2020 10:21am
Kerry Medina


Set high in the wooded hills above the historical town of Cortona, this restored and ancient farmhouse provides a great location for those who wish to enjoy peaceful, unspoilt, yet interesting surroundings in great comfort.
Surrounded by 62 hectares of its own land, there is a glorious walk through the woodland to one of the most spectacular views in Tuscany overlooking Lake Trasimeno.
From the infinity swimming pool, sculpted into the grounds and set into the side of the hill, one can enjoy impressive panoramic views and the poolside gazebo, with its cushions and relaxed Moroccan feel, is a dream spot for relaxing in the midday sun with a good book and a glass of chilled vino.
The interior designer owner of Villa Boschino has exquisitely and sensitively restored the house with both inside and alfresco living in mind.
Villa Boschino is luxurious rustic chic and the kind of home one will simply fall in love with. A much loved home perfect for gatherings of family or friends, the villa is ideally situated just 3km from shops in Montenare, 15km from Cortona and 30km from water sports on Trasimeno.
I live in London and manage the bookings on behalf of The Earl of Harrowby.


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Trump and Biden gather in Ohio for the first presidential debate
Presidential candidates go at each other's throats, creating a chaotic spectacle
Clara Bonomi, Reporter
President Donald Trump and former Vice President Joe Biden took to the stage in Ohio last night for the first presidential debate, but spent so much time interrupting each other that it was challenging for viewers to gain an understanding of their stances.
Over the course of an uninterrupted 90-minute debate, the candidates continually argued and cut each other off. Some political commentators said there was so much conflict between the two that the event was a "dumpster fire."
"I've already made my mind up about who I'm going to vote for, but the debate didn't make me any more confident," senior Harriet Richie said. "It became really personal and didn't have a lot to do with the American people in general."
Many students made it clear that they saw one candidate being more aggressive than the other and that this prevented an even conversation.
Frequent interruptions from both candidates during last night's presidential debate made it difficult to grasp the candidates' viewpoints on policies affecting Americans.
"Biden was really overpowered by Trump, who was consistently interrupting him," sophomore Chiara Hertsgaard said. "He also started talking about Biden's son, which I thought was unnecessary and way too personal but Biden handled things really well."
Trump took swipes at Hunter Biden's drug problem, even after the elder Biden said he was proud that his son had overcame his addiction, "like so many other Americans."
Both candidates made claims that were not necessarily fully backed up by concrete evidence, according to history teacher Bruno Vetter.
"The moderator was put into a position where he basically had to yell at the president," Vetter said. "As a teacher, what does that say about how you should talk to someone who you disagree with?"
In his closing remarks, Biden urged Americans to register and be sure to vote on Nov. 3. Californians can register to vote through Oct. 19.
"I feel like Trump has so many voters that will vote for him without a doubt," Herstgaard said. "The most important thing right now that Biden emphasizes is that you need to register and get out there and vote, if you can."
Some seniors will vote for the first time this November.
"I thought it was unprofessional on both sides," Ritchie said. "But I will be voting in the upcoming election and think it is important for everyone who can to do so."
Mackenna Moslander


The company Eizo Nanao pledged in July to begin the supply of LCD monitors RadiForce LS560W, which at 56 inches diagonally are the highest resolution of 3840 x 2160 pixels. This is four times the standard Full HD 1080p. Remember, this format also known as Quad HD.
A more convenient visual perception, as not to hinder the frame, frame screens.
Nanao also plans to submit interface module LMM 56800, which allows you to control the signals arriving at the monitor. With its help you RadiForce LS560W will transmit 24 types of signals - every image of arbitrary size can be displayed in any part of the screen.
of the technical characteristics RadiForce LS560W observed brightness of 450 nits, contrast 1200:1, 176 ° viewing angles horizontally and vertically.


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Top 10 similar words or synonyms for balimela
kandaleru 0.812961
linganamakki 0.801876
jalaput 0.801825
hirakud 0.795429
nagarjunasagar 0.780532
neyyar 0.772572
bansagar 0.760887
almatti 0.760146
tarbela 0.759374
jalsen 0.759000
Top 30 analogous words or synonyms for balimela
Balimela India census, Balimela had a population of 11,500. Males constitute 52% of the population and females 48%. Balimela has an average literacy rate of 57%, lower than the national average of 59.5%; with 60% of the males and 40% of females literate. 13% of the population is under 6 years of age.
Balimela Balimela is a town and a notified area committee in Malkangiri district in the Indian state of Odisha. It has several tribes and culture is odia. Odia is local language here.
Balimela Balimela is located at . It has an average elevation of 418 metres (1371 feet).
Balimela Reservoir The agreement also states that Kolab river surplus water available in Upper Kolab reservoir can be diverted jointly by Odisha and AP to Sileru/Machkund river basin for enhancing hydro power potential substantially. This diversion scheme has also not materialized until now.
Balimela Reservoir Odisha is not permitting AP to install hydropower units (30 MW capacity) at the toe of Balimela dam on the grounds of another jurisdiction. Though AP is permitted in the agreements, Odisha says the site of power house is located in Odisha's territory and AP cannot install the hydro power units in its land. Thus 30 MW power generation capacity at a very low generation cost can not be developed for the last 40 years due to the dispute.
Balimela Reservoir The Balimela Reservoir is located in Malkangiri district, Odisha, India on the river Sileru which is a tributary of the Godavari river. The gross storage capacity of Balimela reservoir is 3610 million cubic meters.
Balimela Reservoir Andhra Pradesh (AP) and Odisha states entered into agreements to construct Balimela dam as a joint project and share the Sileru river waters available equally at Balimela dam site. Odisha developed the 360 MW (6 × 60 MW units) power house by diverting the Balimela waters to the Potteru sub-river basin. A barrage at Surlikonda across the Potteru stream was constructed to redirect the discharge from Balimela Power House into two main canals for irrigation; one on the right side named Tamasha Main Canal and the second on the left side named Gompakonda Main Canal. These two canals were constructed under the Potteru Irrigation Project for irrigation in Malkangiri district, the most backward district of the state and thereby lifting the living standard of the inhabitants. Two more power generation units 75 MW each were added under stage-2 to increase the installed capacity up to 510 MW.
Balimela Reservoir The share of Andhra Pradesh from the available water in the Belimela is released downstream into the river for generating hydro electricity located at Upper Sileru, Donkarai and lower Sileru Hydro power stations ultimately utilizing the water for irrigation in the Godavari delta during dry season.
Balimela reservoir boat attack The Balimela reservoir boat attack occurred on 29 June 2008 when CPI (Maoist) forces attacked a boat on the Balimela reservoir in Orissa state (India) carrying 4 anti-Naxalite police and 60 Greyhound commandos. The boat sunk, killing 38 troops, while 26 survived.
Balimela Wildlife Sanctuary Balimela Wildlife Sanctuary is a wildlife sanctuary in Malkangiri district, Odisha, India.