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America's Coolest Stores
INSTORE Staff Instore August 2016 Issue
INSTORE extends its congratulations to 10 honorable mentions in the America's Coolest Stores Contest. Look out for full-length Cool Stores feature stories on these impressive jewelers in upcoming issues of INSTORE.
BIG COOL(6 or More Full-Time Employees)
Marshall Pierce & Company
OWNERS: Jerry Bern Jr., Evan Bern
URL: marshallpierce.com
Thacker Jewelry
LOCATION: Lubbock, TX
OWNERS: Joe and Ann Thacker
URL: thackerjewelry.com
The Diamond Center
LOCATION: Janesville, WI
OWNERS: Steve Yeko Sr., Heidi Yeko, Steve Yeko Jr., Holly Yeko
URL: thediamondcenter.com
LOCATION: Greenwich, CT
OWNERS: The Betteridge family
URL: betteridge. com
Stephen Silver Fine Jewelry
LOCATION: Redwood City, CA
OWNER: Stephen H. Silver
URL: stephensilver- finejewelry.com
SMALL COOL (5 or Fewer Full-Time Employees)
Designing Jewelers
OWNERS: Al & Brenda Louis
URL: designingjewelers.com
Onyx II Fine Jewelers
LOCATION: Watertown, CT
OWNER: Daniel Sanchez
URL: onyx-jewelers.com
Dianna Rae Jewelry
LOCATION: Lafayette, LA
OWNER: Dianna Rae High
URL: diannaraejewelry. com
Revolution Jewelry Works
OWNER: Jennifer Farnes
URL: revolutionjewelryworks.com
Evans Jewelers
LOCATION: Smithfield, NC
OWNER: Daniel Evans Jr.
URL: evansjewelersnc.com
Related Topics:jewelry stores in Californiajewelry stores in Coloradojewelry stores in Connecticutjewelry stores in Illinoisjewelry stores in Los Angelesjewelry stores in North Carolinajewelry stores in Texasjewelry stores in Wisconsin
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Store Owners Bring Glitter and Goodwill to Manhattan's Lower East Side
America's Coolest Stores Winners 2016: Stamp of Approval
INSTORE Staff
Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.
Wilkerson Testimonials
A Packed Store Like the Day Before Christmas? Wilkerson Makes It Happen
Deb Schulman says once she and her husband, Ron, decided to retire, she could feel "the stress start to leave." The owners of B. Alsohns Jewelers in Palm Desert, California, the Schulmans had heard about Wilkerson over the years and contacted them when the time was right. Wilkerson provided the personalized service, experience and manpower it took to organize their GOB sale. "We are so impressed with the way Wilkerson performed for us," says Ron Schulman, "I'd send high accolades to anyone who was interested."
Missouri Jewelry Store Expansion Creates Wow Experience
Urban Planning Background Helps 4th-Gen Jeweler Find Perfect Location
New York's Yaf Sparkle Excels at Hospitality
Promoted Headlines
The Jewelry Retailer's Ultimate Marketing Guide: Part 4/5
RapNet
You've Got Enough to Worry About. Leave the Details to Wilkerson.
Mitchum Jewelers takes interior design to the next level.
Mitchum Jewelers, Ozark, MO
OWNER: Randy Mitchum; URL:mitchumjewelers.com; FOUNDED: 1965; RENOVATED and EXPANDED: 2018;ARCHITECT AND DESIGN FIRMS: Jesse Balaity, Balaity Property Enhancement; Torgerson Partners Architect; Rex Winslow, general contractor; Larry Johnson Consulting; JMJ Showcases; EMPLOYEES: 12; AREA: 2,775 square foot showroom; 5,600 total; TOP BRANDS: Tacori, Shinola, Pandora, Armenta, Beny Sofer, Henri Daussi; ONLINE PRESENCE: 159 5-Star Google reviews; 9,501 Facebook likes; 1,322 Instagram followers; BUILDOUT COST: $1 million
Kristie and Randy Mitchum feel at home in their new modern store with its neutral palette.
BY ALL APPEARANCES, Mitchum Jewelers was functioning like a well-oiled machine when owner Randy Mitchum approached store designer Jesse Balaity about a major renovation and expansion. So Balaity says he was initially perplexed.
"Randy already had a well-designed freestanding building, a successful business model and impressive staff retention. He also had two young children and a third on the way. Why would he want to take on a full renovation and expansion?" Balaity wondered.
Once he arrived onsite, he says, he understood. "Mid-morning on a Tuesday, I walked into organized chaos. Randy had created such an engaging atmosphere filled with an exceedingly gracious staff that his 2,800 square-foot store was bursting with customers at a time of the week that many retailers spend dusting and watching the door. He simply needed more space to provide the level of service his loyal customers deserve."
Mitchum says he gave Balaity a wish list. "We had a restricted area, so we had to maximize the space. Our store is very linear, but it has high ceilings and we capitalized on that." Mitchum wanted more room on the sales floor, more storage, a vault, a private meeting room and more working areas for the staff.
A request for more space turned into a doubling of the building footprint, split about equally between support areas and the showroom.
While the previous look had been traditional with laminated burl wood showcases, that particular showcase model had been discontinued, and opting to keep the existing showcases on only one side of the store would have been discordant.
"The existing showroom was attractive — filled with natural light, uncluttered, and tastefully finished — but it was not a 'wow' space," Balaity says. "If we created a spectacular retail space in the addition, the existing showroom would feel unfinished. That meant convincing Randy to sell an entire store's worth of showcases that were in perfect condition, modify the ceiling framing, and start over with a new lighting plan."
Mitchum was on board once he saw the conceptual drawings. In addition to the overall "wow" look, choosing all recessed LED lighting was a game changer, Mitchum says. "When we turned on the lights and everything was LED, that rocked my world. If you worked in a store with fluorescent and halogen lights and all of a sudden it's so much brighter, you can go into shock. The lighting in the ceiling matches all the lighting in the cases. People notice that.
Recessed LED lighting was a game changer for Randy Mitchum, who says the upgrade rocked his world.
They talk about how amazing the lighting is."
Randy and his wife, Kristie, both favor a farmhouse-modern style of interior design that Randy would describe as bright, simple and neutral. "We wanted an accent color, so we used blue. We sell Tacori, so that was helpful." There are also stainless steel accents and white brick material.
They wow customers right from the parking lot.
"The first thing customers notice is the huge illuminating diamond we have displayed on the building," Randy says. "We chose to use Macheche, a Brazilian hardwood that is very rare and beautiful, which accents the brick colors to give a rich appeal."
Working with Balaity on the store design was easy, Mitchum says. "I'm probably the most organized person you'd ever meet and Jesse is, too. There wasn't a lot of downtime. He visited three different times and scheduled the last trip on the day the showcases were being set up. He's very confident in what he does and he's pretty much always right. It was honestly pretty effortless."
Randy's father, John, retired in 2011 but still helps out as a watchmaker. "When we decided to expand again it was pretty cool that he decided to participate again," Randy says. "He's been excited to be a part of all that."
John Mitchum graduated from Bradley University School of Watchmaking in 1961, and in 1965, he purchased Trantham Jewelry from Lloyd Trantham. A double-sided clock with the name Trantham Jewelry hung prominently on the Ozark Square near the store, which had first opened in 1947.
A little more than a year after he purchased the store, John changed the name to Mitchum Jewelry and asked Ron Bilyeu, a local sign painter, to change the name on the clock to Mitchum Jewelry, too. Over time, Mitchum's grew and relocated within the Ozark area. When it came time to expand their freestanding location in 2018, Randy decided the original clock should be displayed. John Mitchum was able to restore the clock and the Mitchums tracked down Bilyeu, who repainted the words "Mitchum Jewelry" on the sign.
Watchmaker John Mitchum restored a clock that hung outside his first jewelry store to hang in the new one.
The original watchmaker's bench that John Mitchum still uses has been circulated throughout the Ozark community since the beginning of the 20th century and was signed by previous watchmakers who used it to service and repair watches. Just like the clock, the bench remains at Mitchum Jewelers and will be a part of the community for years to come.
A turning point for the store's business came in 2007, when John and Randy not only built their freestanding store, but also hired a marketing agency to help spread the good news about their moving sale and new building. One of their competitors had been advertising heavily on the radio, so Randy chose TV as the medium to dominate. "I wanted to step up the marketing game and start pushing bridal rings, and that was something my dad hadn't done a lot of. But he gave me free rein, and it worked."
There was a learning curve, however. "I was so nervous for the first TV commercial, I had to bring an extra change of clothes," Randy says. "I sweated through two shirts."
Mitchum's has tallied record sales since the renovation, from three-quarters of a million dollars in 2006 to $5 million in 2019.
Balaity says the expansion also accommodates all the positive energy he found at Mitchum's the first time he visited.
"I recall thinking that this perfectly nice space failed to capture the exuberance of its owner and staff," he says. "Now there is a parallel between the brand and its namesake. Both are bright and welcoming, grounded with a bit of sparkle, and an honor to the family legacy."
PHOTO GALLERY (18 IMAGES)
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Five Cool Things About Mitchum Jewelers
1. Familiar Faces. Mitchum has set itself apart with a hugely successful TV commercial campaign that features customer testimonials. "There are about a quarter million people in the area," Mitchum says. "Familiar faces talking about their experience here has been a really big deal for us." They're also starting to produce informal Youtube ads. "In the community, a lot of people know and recognize others, so it's been extremely beneficial to put our happy customers on camera telling their favorite Mitchum story."
2. Pandora Partnership. Mitchum's has forged a positive relationship with Pandora, and the collectible charms are still a big deal in their market. He has sales staff onboard who love Pandora, which keeps the excitement around new collections going.
3. Group Commission. "We do a group team commission, so if you are a shopper, you wouldn't notice any pushy competitive atmosphere," Mitchum says. "I reward all of our full-time people evenly on a monthly commission because without every single person working in the store, we wouldn't be successful. You can't sell a diamond ring without having a jeweler there to size it."
4. The Jingle. Using the "Your Jeweler For Life" tagline in all advertising has created consistency in branding, as has a related jingle that customers love to sing whenever they happen to run into Randy. "I have people stop me all the time and sing our jingle, and it's pretty neat to see how memorable the message and branding of our store has been. What's really funny is I had had that jingle playing for five years or so before I met my wife, and when we were dating, she said I want to introduce you to my friend Julie. Julie said, 'I'm the girl who sings your jingle.' I had no connection to her originally, but I met her and she's now a family friend."
5. Fashion Show. Mitchum Jewelers partnered with 417 Magazine, the area's largest publishing company, in a high-end fashion show. "We had models sporting Mitchum and Tacori jewelry in front of a captive audience of over 1,000 people. Our models dressed in all white accented with masquerade masks. We were able to put some items in the gift bags of all attendees and we inserted our store's signature color green masks in the swag bags, so when our models hit the runway, all the audience was in support with their green masks on. Our social media blew up and we got tons of publicity."
JUDGES' COMMENTS
Benjamin Guttery: The store has a larger-than-life presence to it from the street that is magnified once you enter the space. Each brand's area is framed beautifully with different color materials and textures specific to its target audience. I love the touches of history placed throughout this modern store for a nod to the past. The vintage branded clock really pops!
Elle Hill: They combine history with the historic clock that has been in the community for half a century and modern flair with the Angie Crabtree diamond paintings that decorate their diamond consult room. This speaks to both new and loyal customers, excellent touches! Their use of video is smart and current. Add to that in-person events that can be leveraged as engaging social media content, and you have a winning combination.
Bob Phibbs: : That moving image of your diamond ring at the top of your website is perfect! Your masquerade masks were very creative and the exterior of your store leaves no doubt what you do and who you are.
Michael Roman: Striking interior showroom and exterior facade. Clean modern interior space including casework!
Mark Tapper: I really like the new store design, it's really well laid out and looks clean and beautiful. I also really like the company's TV commercials, especially the Christmas ad featuring Santa Claus.
ONLINE EXTRA: Q&A with Jesse Balaity
What did Randy Mitchum's wish list for his store look like?
Randy approached the store design project like the rest of his business, with great contemplation and organization. He prepared a detailed wish list prior to our first conversation, and it largely focused on ideas that I typically preach to clients: focus on the experience; create new opportunities for customer engagement and pampering; optimize operational efficiency; focus on the Mitchum brand more than the individual brands within. We shared a perspective on modern jewelry retailing and formed a great team from the start.
Were there any challenges?
Every store has that one awkward space, an odd angle or a dead end that might not be the best for selling. For Mitchum's this was a zone between the existing and new buildings where the rooflines necessitated a lower ceiling and the footprint left an odd gap. We turned the gap into a concierge station/extra POS and then enlarged an archive photo of Randy's father in front of his first jewelry store as a full wall graphic behind the station. For the balance of this zone we partnered with Shinola to create a unique brand experience combining our custom showcases with their brand collateral. Now that potentially awkward space feels perfectly intentional and subtly showcases Shinola without taking away from the Mitchum brand.
What about Mitchum Jewelers is particularly distinctive from your perspective?
In my earliest renderings I proposed graphic wall treatments in some areas without any ideas on the actual source. Kristie Mitchum and I searched independently for materials and somehow, out of the limitless options, we both picked the same geometric blue wall covering from a small English company. We built the palette of materials and colors from that cool material, mixing in complimentary patterns like the bold "bee hive' carpet.
I try to avoid seated bridal showcases when space allows. Seated customers block access for others, it is hard to focus on a presentation with many other options just beneath the glass, and the glass itself takes a beating. For Mitchum's we provided a seated desk at the end of the bridal run along with a private consult office around the corner. This makes for a neater visual presentation and a more tailored jewelry presentation to customers.
Ohio store was once an airplane hangar.
Welling & Co., West Chester, OH
OWNERS: Bill Welling, Daniel Welling; URL:wellingsjewelers.com ; FOUNDED: 1920; OPENED FEATURED LOCATION: 2015; SHOWCASES: KDM Pop;DESIGN: Leslie McGwire & Associates Interior Design Co.; MTL Construction; EMPLOYEES: 4 full-time; 3 part-time ; AREA: 2,000 square feet; TOP BRANDS: Breuning, Christopher Designs, Frederic Duclos, Vahan; ONLINE PRESENCE: 53 Google reviews with a 4.9 rating; 1,706 likes on Facebook; 669 Instagram followers; BUILDOUT COST: $225,000
Daniel and Bill Welling play to their strengths at Welling & Co Jewelers.
IF YOU'RE VISITING Welling & Co. Jewelers in West Chester, OH, and happen to hear music from '70s progressive-rock band Ambrosia playing, it's a good bet that Daniel Welling is out of town.
Daniel and his father, Bill Welling, clash a bit over what kind of music to play in the store, with Daniel leaning toward something more modern than Bill, the Ambrosia fan, would choose. No doubt hashing out a playlist is a typical source of exasperated eye-rolling in many a multi-generational family business.
There are other challenges in an overall deeply rewarding experience.
"It's a learning experience working with Dad," Daniel says. "I have to juggle being professional, but also having a personal relationship. It's awkward for me sometimes, to say, 'Hey, Dad,' in front of a customer. We have a different relationship here than we do outside the store. For the most part, I'm being educated by him on how to run the business."
The most important thing he's learned from his father is how to be flexible by adapting to changes in shopping habits and inventory. When Daniel expresses his concerns about how to handle laboratory-grown diamonds or online shopping, his dad is able to put it in perspective, since he's been through many changes himself over a 47-year career.
One of the most important changes they're navigating lately, Bill believes, is that the current generation doesn't see jewelry in the same light that his generation or his dad's generation did. It just doesn't carry the same significance. Second, the customer walking in the door is much more knowledgeable than in years past.
That means everyone in the store needs to be well-educated. "You have to be able to answer the questions," Daniel says. "I want them to have an experience and not just come in and drop their watch off for a battery. They have to be engaged, even when they are waiting for a battery."
Daniel hadn't planned to go into the business, but when he graduated in 2007 with a degree in urban planning, prospects in his field were few. He worked at Welling & Co. as a stopgap, but his level of commitment reflected the fact that he considered it temporary.
"My dad started getting annoyed, because I was just kind of hanging around," Daniel says.
But Bill had an idea about where Daniel might shine. Although they had invested in Matrix, their bench jeweler didn't have time to learn it. "Dad said, 'Why don't you try this out?'" Daniel recalls. Daniel agreed, and when he trained with Gemvision, something about it just clicked for him. Now he spearheads the custom design side of the business. "Probably the thing I like the most about it is helping engagement ring customers make rings. That's something that's so exciting to them. That's kept me going as far as being productive here, and it's a full-time job for me."
Both Wellings are pleased with their new store in Butler County, which is one of the fastest growing counties in Ohio and a bedroom community for both Cincinnati and Dayton professionals. The renovation of an old building — once an airplane hangar — on the road between Cincinnati and Dayton drew a lot of attention in the town of West Chester. Exposed brick interiors, an assortment of modern pendant lighting, high, open ceilings and modular cases all combined to add a fresh possibility to regional retail design. Impressed neighbors even stopped by to take a look at the floor, which is a vinyl material made to look like wood. And to marvel at the walls of windows that were once garage-style doors.
A converted airplane hangar provides a wide open space for a casual concept store.
After they made the decision to move out of a shopping center, Daniel and Bill met with interior designer Leslie McGwire during the JCK Las Vegas show to plan the place. "She guided us through the process and pulled out information about what we wanted the same way we do with custom-design jewelry customers," Daniel says. "She asked about the ambience and how we wanted our customers to feel when they came in."
The inspiration for the store is a Starbucks coffee shop. It's designed to create a relaxed setting, with organic elements throughout, including an open slate-gray painted ceiling and a textured wood plank floor, and textured stone on the wall behind the logo wall and the diamond bar. The focal point is the live-edge recycled walnut wood tables that display much of the jewelry. The neutral colors of the chandelier's glass globes over the wood jewelry cases blend smoothly with the finishes.
"The amazing thing was that Leslie never stepped foot in this store," Bill says. "But she did a terrific job coordinating. When customers first experience our store, they don't know what to expect, because it's not a traditional jewelry store. I think for that reason, they are more receptive to how you approach them and what you show them."
Daniel agrees it's made a big difference in how the business is perceived. "People think it's warm and inviting," Daniel says. "Customers really appreciate us being on the same side of the case with them. I didn't want people to come in here and feel like they were in a bank. I don't wear a suit. I want to be comfortable and feel comfortable when I interact."
Welling & Co. was founded a century ago in Loveland, OH, where it has returned to open a second store recently.
After the building was complete, a customer dropped by with a surprise: a Welling & Co. clock dating from the family's first store, which opened in 1920 in Lockland, OH. The customer had inherited it from a relative who had found it in a building she owned. Now it occupies a place of honor on the new store's wall.
In 1920, Richard E. Welling purchased a jewelry store in downtown Lockland, OH, on a recommendation from a friend in the wholesale business. After serving his country during World War II, William F. Welling, son of Richard, took over the store and was later joined in business by his younger brother, Thomas. They continued to thrive in downtown Lockland and decided to open a second location in 1979 in nearby Mason, OH. William F. Welling, Jr. had a large role in the success of the second location and eventually purchased the store from his father and uncle.
Nearly 100 years since the store's founding, four Welling family members are on staff: Bill and Daniel, as well as Josh in jewelry and watch repair, and Taylor in sales.
Good-natured disagreements about the musical playlist aside, Bill says his son's interest in the business has inspired him.
"A jewelry store today is very much generational, and when he came onboard, it solidified to me that I did the right thing from the very beginning," Bill says. "When you're the employer and the father, you have to learn which boundaries you can step over and which boundaries you can't, because no one will do the job exactly the way you want it to be done. I let him make mistakes. I just don't let him make big mistakes."
Five Cool Things About Welling & Co.
1. Back to the future. In August, Welling & Co. opened a second store in downtown Loveland, OH, where the business was born a century ago. The 700-square-foot space has a mid-century modern theme and polished concrete floors. Because the town has boutiques already, Welling & Co. in Loveland will steer away from fashion jewelry and concentrate on traditional and fine jewelry.
2. Summer soiree. An end of summer bash in September is a time to have fun with customers, Daniel says. "We rented a beer truck with three different local craft beer choices. We also had a food truck and DJ for the event. Our idea was to just have a fun night with customers and not necessary to have a big sale. We ended up having a large sales day early on and clearing up some space for new merchandise before the holidays. Later, our staff was able to enjoy the beautiful evening with our customers who hung out and enjoyed the beer, music and free food."
3. Something for everyone. It's tough to pinpoint a typical Welling & Co. customer for marketing purposes because Welling & Co. really does offer a wide range of inventory, from Kendra Scott fashion jewelry to custom bridal.
4. Great Google reviews. This feedback forum has been the best form of marketing for Welling & Co., although the team also employs a wide range of social media, local publications, billboards, mail, e-blasts and, on occasion, movie-theater ads or TV commercials.
5. Floor plan. Clients can sit and enjoy a beverage at the L-shaped bar while shopping for diamonds. Instead of talking to customers over a counter, staffers are able to walk around with them from case to case, with many of them pulling out to allow customers to take a closer look.
Julie Gotz: The interior and exterior of the store is beautiful! I love the history of the building and the fact that the store has been in the family for over four generations. The L-shaped bar and End Of Summer Bash are great ideas and smart marketing tactics.
Julie Ettinger: I love the generations that continue to flourish in this business. The story behind the building is fabulous, and it must be the coolest exterior of any store that I have seen.
Barbara Ross-Innamorati: : I especially love the warmth of the hardwood floors. I am impressed that this business is 99 years old and still in the same family. Excellent online reviews tell me that this store has been a beloved retailer in the community for a long time. Kudos to them!
Hedda Schupak: It's a lovely store, a lovely story, and a great third-generation business. I like how the design pays homage to the vastness of the space.
Eric Zimmerman: The Welling family's store is a pleasing combination of materials such as walnut wood furniture, textured stone walls and glass chandeliers. They have done an excellent job of creating a warm and comfortable environment for their customers.
Joel Hassler: They did a great job of keeping the character of the building but still creating a unique shopping feel. I like that it has an open industrial feel without looking cluttered and mismatched.
Try This: Gem Lightbox
The purchase of a new piece of tech equipment will allow Welling & Co. to more easily photograph its jewelry (the images can be rotated 360 degrees) and prepare for e-commerce on their Gemfind-designed website, launched last year.
ONLINE EXTRA: Q & A with Daniel
Will you carry lab-grown diamonds?
We live in Cincinnati and it's a pretty conservative area. We haven't really gotten a lot of requests for it yet. I wouldn't say I'm against it. The hardest thing is to see in the future. At our store and at a lot of stores, if you buy a center stone and you upgrade it later, you get that price back. But are lab-growns going to drop in price and how will that affect the trade-in policy. That's our biggest hesitation. That and just being transparent. I want to be as transparent as possible.
Why did you decide to open a second store?
We felt like it was a great opportunity to get a footprint somewhere there wasn't much competition. It's going to be more work but we signed a five-year lease. After five years, I'd rather say I failed than be kicking myself for not trying. Dad is the type of person who loves having sales and events where people are lined up out the door. Opening a new store is giving him energy and excitement in the industry.
How did you choose your current location in West Chester?
My major was in urban and regional planning. I was able to look at this location from that perspective and say I think this is a positive and evaluate the whole area. Butler has been one of the fastest growing counties in the country. So it wasn't too difficult to choose something here. Cincinnati/Dayton will eventually be one large metro area. West Chester is ranked the No. 1 county in the area, it's an affluent area and an easy commute to Cincinnati or Dayton. There are lots of parks around here and shopping. The mall is two exits up.
How did you get into the family business?
I did not know I'd go into the business. It was a fallback plan. My sister works here and I have two other siblings, but when I graduated the job market wasn't great. I started working here and my dad started getting annoyed because I was just kind of hanging around. Our jeweler had done the Matrix course and he just wasn't grasping it and didn't have time to learn it. Dad said, why don't you try this out? So I went out to Gemvision and got trained on it and I've been doing it over 10 years. Probably the thing I like the most about it is helping engagement ring customers make rings. That's something that's so exciting to them. And that's kept me going as far as being productive here, that's a full-time job for me here.
Creating an experience comes naturally.
Yaf Sparkle, New York
OWNERS: Yaf Boye-Flaegel and Torsten Flaegel; URL:yafsparkle.com ; FOUNDED: 2012; OPENED FEATURED LOCATION: 2017; EMPLOYEES: 4 ; AREA: 1,400 square feet total; 720 square foot showroom TOP BRANDS: Vieri, Elements Studio NYC, Lyon Fine Jewelry, John Varvatos, Sarah Michiko; ONLINE PRESENCE: 8,600 Facebook likes, 4,515 Instagram followers, 161 Trip Advisor Reviews with a 5.0 rating. Yaf Sparkle is No. 6 of 1,001 shopping experiences in New York City on Trip Advisor; BUILDOUT COST: $85,000
ON A SULTRY JULY afternoon, an out-of-town customer, who had reluctantly left Yaf Sparkle without buying anything, returned soon after. She couldn't shake the feeling she had to buy that pair of earrings that caught her eye.
Even after sealing the deal, she was reluctant to leave. Her husband, resigned, was ready to sink into a chair in an air-conditioned reprieve from the muggy air outside. As his wife succumbed to a number of add-on purchases, he told store owner Yaf Boye-Flaegel that she had mastered the art of the ABCs.
ABC? Yaf inquired.
"Always be closing," he said.
But Yaf said she had never heard that expression. For her, closing is about a lighthearted musical laugh and a playful "Hey, where are you going?" That's what she might say if customers don't seem certain whether they're ready to leave or buy a second or a third piece of jewelry. Temptation is everywhere within reach, like low-hanging fruit. Add-ons abound in the form of stackable rings and layered pendants. She floats from one customer to another, jangling a pile of Julie Voss-designed bangles on her wrist with enthusiasm. She sells those gold-plated brass items as quickly as if they really are pieces of fruit.
Yaf says it's the hospitality she learned from her parents in her native Senegal that helps her so effortlessly create such a welcoming atmosphere. Working in other people's jewelry stores before she had her own, she observed that her friends weren't comfortable stopping by even to say hello, let alone to hang out. Now that she's created her own environment with a Caribbean-music soundtrack that makes swaying to the beat impossible to avoid and a playful approach to mixing and matching layers and stacks of jewelry, everyone who happens by wants to stay a while.
Sometimes a regular will dash in just to pull out one of Yaf's "Goddess" cards from a stack to read an inspirational message guaranteed to improve their day. Or they might stop by for a hand-painted card, handmade candle or a New York postcard. There's something for everyone. More than anything, though, they have become hooked on the positive, pervasive energy Yaf exudes.
Yaf and her husband, Torsten Flaegel, a native of Hamburg, Germany, are adept at inventing ways to enchant everyone in their orbit.
Torsten, long fascinated by the quality of light on the street, worked with Yaf on an event for the Manhattanhenge, also known as Manhattan Solstice, a time during which the setting or rising sun is aligned with the east-west streets of the main street grid in New York City. The sunsets and sunrises each align twice a year, on dates evenly spaced around the summer and winter solstices. For Yaf Sparkle's Manhattanhenge event, there was music, a tarot card reader and a feeling that magic was in the air.
The ranking fluctuates, but customers have voted Yaf Sparkle as the third-best shopping experience in all of New York City on tripadvisor.com. At most, though, only a third of Yaf Sparkle shoppers are tourists. The majority are New Yorkers. "Online sales are growing and online is what brings people into the store," Yaf says. "We're not on a main street, but we have lots of content online."
Affordable pieces displayed casually in the center of the store encourage shoppers to try something on.
They see their store as a walk-in jewelry closet and encourage customers to bring in a special-occasion outfit to be accessorized. Yaf constantly develops her own collections, presents the work of new local and international designers and changes the displays every other week to stay fresh.
"We have this internal competition of who can surprise our customer with the coolest new jewelry outfit that they didn't consider wearing a day ago," Torsten says. "There's no being shy in our store; adorning oneself is fun and that's what we are experts in. All in all, it is about being happy. Sharing a laugh is what keeps us in mind, and there's nothing easier than that once you understand that every customer is first and foremost a potential friend."
The space itself, they say, was a raw diamond when they found it, veritably buried in layers of concrete. The little laundry that had occupied the space before them had cemented its machines into the ground, and the new landlord had no idea what lay behind the cement smeared on walls and floors. Months after they started digging, they realized that the old brick walls were in good condition. Even the ceiling was made of bricks with original ironwork between the arches. Once they got down to the bones, they pulled wires through the walls for showcases and laid out a beautiful wood floor. All of the wooden furniture is made from reclaimed wood.
The store is on Broome Street on the Lower East Side, which has a lively street life as well as a cinematic quality. It's just around the corner from the Tenement Museum, which brings tourists by the busload. Martin Scorsese recently transformed the block into a 1972 backdrop for the 2019 Netflix film "The Irishman". The street also starred in the 2014-2015 Cinemax TV series "The Knick," set in 1901.
Adding to the charm, they scatter glitter across the sidewalk outside, a tactic that draws attention to the store even after it's closed. They've also collaborated with other neighborhood businesses to host block-party sales events.
Social media just adds to the energy. When Yaf announced her birthday on Instagram, she ended up with an impromptu in-store surprise party, where the director of "Dirty Dancing" danced with a former MTV VJ, a Broadway ballerina and a Wall Street broker.
"Yaf Sparkle," says Torsten, "was created out of the desire to provide an environment where fun, fashion and pleasure are combined as one. We know the day we forget that, we will be forgotten."
Yaf Sparkle's previous location, also on New York's Lower East Side, was featured as the No. 3 Small Cool Store in the August 2016 issue of INSTORE.
VIDEO: YAF SPARKLE STORE TOUR VIDEO
Five Cool Things About Yaf Sparkle
1. Start 'em young. The Yaf Sparkle team invites pre-K kids into the store for gem-education classes and birthstone giveaways.
2. Content-rich marketing. They've begun implementing automated email marketing, in which a customer will receive information about the pieces and the designer behind it. Their online database is segmented down to collection, metals and gemstones, so they can fine-tune their offerings. The idea is to provide continuous education.
3. In-house marketing. They use an in-house photo studio every day for model and product shots. In fact, 99 percent of marketing is created in-house. Social media is important, but they also rely on phone calls and postcards to share news of an event, a promotion or a specific gemstone that could be of interest. "Our newsletter marketing resembles our in-store experience," Torsten says. "We don't take ourselves or our product too seriously. Our love for local is what ties us all together. This is where we met our customer, and this is where we will see her again." They improved their website to be increasingly ADA-compliant, which means it can be read by machines.
4. Block parties. Together with two other local shop owners they befriended, they gathered contact information for local merchants, set up a Facebook group and host regular events to brainstorm on marketing and event ideas. As a result, the group threw a neighborhood-wide event with 21 local merchants, each offering unique specials.
5. Good causes. Ten percent of net proceeds go to non-profits, most notably the ASB Foundation that Yaf founded in 2007. The ASB Foundation is an international humanitarian organization that supports the growth and development of the children in Koutal, Senegal, a small village created in 1968 to house people with leprosy and their families. The goal is to enrich the lives of the children who have been affected by their parents' disease.
Julie Gotz: As a former New Yorker, I know how hard it is to stand apart from the thousands of other stores in the city. This is an amazing location with lots of cool and funky shopping options. The store has a great social-media presence and brings in a sense of community with their posts.
Julie Ettinger: I so appreciate the energy and passion in this store. It's so New York; the interior, the exterior, the video marketing all connect. I also love their passion for shopping local and pulling surrounding stores and community together.
Barbara Ross-Innamorati: : Yaf's enthusiasm and joie de vivre are what make this store so special. You can feel her love of what she does loud and clear through all of her online marketing, including her videos. I also love the custom-design page that seeks to educate her customer on the design process. Finally, her philanthropy and the foundation she started is important and brilliant.
Hedda Schupak: This business clearly "gets" both millennials and female self-purchasers, two sectors that are critical for our industry to do a better job in attracting. I love the fact that customers can walk in and try on fashion jewelry, but then there's fine jewelry that costs five digits yet doesn't look too precious. I love how they restored the original building under layers of soulless concrete.
Eric Zimmerman: Today's retail environment is all about creating an experience and connection for the customer, and Yaf Sparkle is succeeding at just that. I also love the job they have done in making their store part of the culture and energy within NYC's Lower East Side community.
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Jewelry bought: Belly Bars, Eyebrow Bars, tongue bars, captive rings etc.
I first bought from them with a minimum order of $100 I think I spent about $150 and was pleasantly surprised - I received my package in Australia within about a week! Everything was separately packaged - the antibacterial soap I bought had leaked about half the bottle in its bag and a missing box of autoclave bags so I emailed and they said they would send another of each with my next order.
I placed a second order of $700 and I got my replacement bottle of soap and extra box of autoclave bags but there was a missing a packet of jewelry bags.
The jewelry seems to be good quality and I have had no issues - their prices are quite good - my only beef is that things seem to be missing from each order but they are happy to rectify without issue.


It's been said that to know where you're going, you have to know where you've been. Take a walk down memory land and discover some important milestones and achievements that our supporters made possible. Thank you!
Concerned by inappropriate development, clear cutting, and other activities that were having a negative impact on the unspoiled character of the Mather Gorge, the Canoe Cruisers Association (CCA) devises a strategy to stabilize these development trends and forever protect the essential character of the Gorge landscape. The CCA forms an ad hoc Potomac Gorge Preservation Committee — the predecessor to Potomac Conservancy.
It became clear a qualified legal entity was needed to hold conservation easements and to monitor them over time. The committee transforms into a nonprofit land trust, now known as Potomac Conservancy. The Conservancy was incorporated on August 24, 1993, in Maryland as a nonprofit corporation.
The Conservancy hosts its first Potomac River Cleanup with over 100 volunteers. Since then, more than 44,000 volunteers have donated their time for clean water. Volunteer and get your hands dirty for clean water!
Volunteers attend the first annual Growing Native seed collection. We have donated over 41,000 pounds of native seeds to state nurseries for future tree plantings.
Potomac Conservancy stewards the River Center at Lock 8, beginning a 15-year partnership with the C&O Canal National Historical Park.
Potomac Conservancy releases the first State of the Nation's River report and grades the river's health a D+. See if the grade has changed at www.potomacreportcard.org.
The Conservancy helps K-12 students plant trees on school grounds across Frederick County, MD. In just seven years, students plant over 6,400 new trees.
Land Trust Alliance recognizes PC as an accredited land trust.
Over 5,000 local residents urge Congress to fund research on endocrine disrupting chemicals in the Potomac. To date, we've mobilized 15,180 clean water activists.
Potomac Conservancy and local conservation partners help pass two, precedent-setting laws to protect roadside trees and increase the tree canopy in Montgomery County, Maryland. Learn more about our Clean Water Advocacy efforts in the region.
The Conservancy launches our Paddle the Potomac series, inspiring over 1,300 local residents to get their feet wet and have fun on their hometown river. Visit our Events Page to sign up for our summer Paddle series!
Over 6,300 local residents sign our petition calling on Trump National Golf Course to replace the 450 trees it clear-cut along the Potomac River.
Potomac Conservancy purchases White Horse Mountain, halting construction plans on a 1,700-acre riverside forest in West Virginia.
In the 2018 State of the Nation's River report, the Potomac earns a B, its best health grade in ten years. In response, the Washington Post Editorial Board calls on Congress to defend the region's clean water funding.
Potomac Conservancy is the region's leading clean water advocate, fighting to ensure the Potomac River boasts clean drinking water, healthy lands, and vibrant communities. The Conservancy combines the grassroots power of over 23,000 supporters and online activists with local conservation and advocacy initiatives.
The Conservancy is registered in the District of Columbia, Maryland, Virginia, and West Virginia, and is an easement holder in Maryland's Conservation Reserve Enhancement Program. The organization is a sponsoring member of the Land Trust Alliance (LTA), and has formally adopted the LTA's Standards and Practices for its own policies and procedures. Potomac Conservancy received formal accreditation in 2010 by the Land Trust Accreditation Commission.
Learn more about Potomac Conservancy's current activities by visiting our Healthy Lands, Clean Water Advocacy, and Community Conservation pages!


A 103km cycling event starting from Petworth, West Sussex. Ideal for those wanting a swift morning run. A new name and organiser for The Spordax 100, but still the same route, same team and EL SUPREMO catering.


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The gay stars of the HOT 100 are Attitude's new cover guys
Meet your generation gay. This year's Attitude HOT 100 featured more gay stars than ever before, and some of the gorgeous guys you voted your biggest crushes have posed for the cover of this month's issue. Former The Only Way Is Essex star Charlie King, *NSYNC's Lance Bass and his husband Michael Turchin, Cucumber's Dino Fetscher, and former Apprentice contestant Sanjay Sood-Smith all appear on the cover, with tonnes more exclusives pics and interviews inside. Inside, they and even more stars like Blue's Duncan James, presenter and actor Andrew Hayden-Smith, The Overtones, and former S Club Juniors star Aaron Renfree talk body image, staying in shape and the pressure of looking good in the spotlight - which they do with aplomb, we're sure you'll agree. Elsewhere in this month's issue, Attitude meets Magic Mike stars Channing Tatum and Matt Bomer, comedian Joe Lycett talks about life as a bisexual man, and we take a look at dad bods, real bods and queer bods as we celebrate all things sexy. That's on top of all the usual real-life stories, fashion pages, and our brand new column, 'Confessions of a Compulsive Overeater', which takes a hard look at one man's struggle with eating disorders and his sexuality. The new issue also comes with this year's free HOT 100 supplement, which counts down the hottest men in the world as voted for by you, the readers - and was won this year by Australian bobsledder Simon Dunn, in a shock result which saw Tom Daley de-throned after two years at the top spot - click here to find out more. You can download the new issue of Attitude and this year's HOT 100 to your mobile, iPad or tablet device NOW at pocketmags.com/attitude or order via post at newsstand.co.uk/attitude. You'll be able to pick up a copy in shops from this Wednesday (July 22). The Attitude HOT 100 is presented in association with DiscoverLA.com. More stories: Tom Daley: 'I always knew I was attracted to guys' Man arrested after allegedly beating teenage boyfriend to death
It's a Sin: Meet the characters of Russell T Davies' powerful Aids drama
Watch Rina Sawayama's exclusive and unseen performance of 'Bad Friend' at the Attitude Awards
Brie Larson picks gay answer in online quiz and now lesbian Twitter is reacting hard

redpajama_set_name: RedPajamaCommonCrawl


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Artículos 1 a 25 de 61
Towards a Sustainable Europe by 2030
Commission presents a reflection paper on a more sustainable Europe by 2030
As part of the debate on the future of Europe, launched with the Commission´s White Paper of 1 March 2017, the Commission is today publishing a Reflection Paper on a Sustainable Europe by 2030.
Internet use in the EU, 2018
16% of employed internet users reported changes in their job tasks due to new softwares
At the beginning of 2018, 87% of people in the European Union (EU), aged between 16 and 74 years, had used internet at least once in the last twelve months. Of those internet users that were employed, 71% reported using computers, laptops, smartphones, tablets or other portable devices at work and 19% used computerised equipment or machinery.
10 new projects under the LIFE funding programme for the Environment and Climate Action
The European Commission has approved an investment package of €98.2 million to support Europe´s transition to a low-carbon, circular economy under the new LIFE funding programme for the Environment and Climate Action.
E-commerce in EU enterprises
1 in 6 EU businesses sold on the web in 2016
Last year, 16% of enterprises located in the European Union (EU) and employing at least 10 persons had received orders via a website or via apps. Web sales include both sales to individual consumers and to other enterprises. The share of EU enterprises making web sales rose from 12% in 2010 to around 16% in 2014, since when it has been relatively stable. Among those EU enterprises with web sales in 2016, nearly all (97%) sold to their own country, while less than half (44%) sold to customers.
NASA´s New Horizons
NASA makes a historic first-ever flyby of Pluto
The call everyone was waiting for is in. NASA´s New Horizons spacecraft phoned home just before 9 p.m. Tuesday 14th of July 2015 to tell the mission team and the world it had accomplished the historic first-ever flyby of Pluto.
Tackling youth unemployment in US
Hillary Clinton proposes to provide businesses with tax credits for hiring young people
Taking aim at unemployment among younger Americans, Hillary Rodham Clinton proposed this week using tax credits to encourage businesses to train young people. The program, meant to target stubbornly high unemployment rates among young Americans, would require apprentices to be registered with state or federal regulators, and make qualifying apprenticeship programs subject to standards and outcome measures, according to a senior campaign aide.
Education as a key step in tackling child labour
The International Labour Organization (ILO) launched the World Day Against Child Labour in 2002 to focus attention on the global extent of child labour and the action and efforts needed to eliminate it. Each year on 12 June, the World Day brings together governments, employers and workers organizations, civil society, as well as millions of people from around the world to highlight the plight of child labourers and what can be done to help them.
Service that helps people learn new skill
LinkedIn acquires online education company Lynda.com
LinkedIn has revealed it has acquired online education company Lynda.com. A company that first came out of the starting blocks 20 years ago with a book on how to design websites, before going on to hit profitability in 1997 and then establishing itself as a web-based resource in 2002.
United Nations Convention
Forum on the rights of persons with disabilities to promote solutions for disabled people
A Work Forum on the implementation of the United Nations Convention on the Rights of Persons with Disabilities (United Nations Convention) will take place in Brussels on 29 April. The The Forum will bring together representatives of those responsible for implementing and monitoring the implementation of the UN Convention, both at EU and national level.
Commitment to help support people with disabilities
Microsoft launches a pilot program for hiring autistic workers
Microsoft is looking to recruit yet another type of diverse employee. A new piloting program focuses on hiring people with autism for full-time positions in the company´s headquarters. The program was announced in a blog post by Mary Ellen Smith, Microsoft´s corporate vice president for worldwide operations. The technology industry has already been doing pioneering work to help educate children with autism.
European guest photographer contest on a topic linked to development
A new guest photographer contest inspired by 2015 being the European Year for Development will take place this year. Every month until September we will be announcing a different topic linked to development. European citizens can send their photo inspired by the theme of that month, along with the submission form and you could be invited to Strasbourg to make a photo reportage.
RobecoSAM´s Corporate Sustainability Assessment.
830 companies assed in the Annual Sustainability Yearbook
A record number of companies participated in RobecoSAM´s Corporate Sustainability Assessment. Out of more than 3,000 companies that were invited, 830 companies from 42 different countries participated. RobecoSAM views this as a positive development in corporate sustainability. For investors, the Sustainability Yearbook identifies companies that are strongly positioned to create long-term shareholder value.
6,000 full-time employees in the last year
Amazon has 32,000 permanent staff in the European Union
Amazon said in a statement they had employed 6,000 full-time employees in Europe last year to bring the company´s total EU workforce up to 32,000 with the new jobs created in logistics centers, customer service, software development, supply chain management and design.
Gender quota
Germany to allocate 30% of the seats of the corporate board to women
From 2016, women must hold 30 percent of corporate board positions in some of Germany´s biggest listed companies. The agreement on a legal quota came after talks among Chancellor Angela Merkel´s coalition parties.
Germany to allocate 30% of the seats of the corporate board to women from 2016
The austerity fashion
Second-hand clothes retailers grown rapidly in Eastern Europe
Second-hand clothes retailers in Hungary, Poland, Bulgaria and Croatia have grown rapidly and, as the pace of income convergence between the West and Eastern Europe slows, they are investing millions of euros to expand their businesses further according to Reuters.
Partners with Oxford University
Google bolsters artificial intelligence efforts
Google is expanding its artificial intelligence initiative, hiring more than half a dozen leading academics and experts in the field and announcing a partnership with Oxford University to "accelerate" its efforts. Google will make a "substantial contribution" to establish a research partnership with Oxford´s computer science and engineering departments, the company said on Thursday regarding its work to develop the intelligence of machines and software, often to emulate human-like intelligence.
Progress Microfinance
€182 million for 20,000 entrepreneurs for start-ups and expansion
More than 20,000 entrepreneurs have already benefited from loans and guarantees worth a total of €182 million under the European Progress Microfinance Facility, according to the latest European Commission report about the implementation of this financial instrument. In particular, the report finds that Progress Microfinance has significantly contributed to job creation, by enabling credit for unemployed or inactive people struggling to borrow money from financial institutions.
A proposed of Jáuregui, Howitt and Tajani
Promoting the creation of a CSR Intergroup in the European Parliament
Socialist MEP Ramón Jáuregui, along with the Labour Richarch Howitt and Italian Antonio Tajani, member of the Popular Party, is driven to create a CSR Intergroup in the European Parliament.
90% of the growth is generated outside the Union
European entrepreneurs ask for less red tape to the EU
Nearly 800 entrepreneurs from 45 European countries today expressed their concerns to policy makers in the European Parliament, where they called on the European Union (EU) less red tape and considered that the Community market does not let companies operate freely.
Telefonisca´s research
Millennials are optimistic, focused on their careers, and ready to take control of their own future
A survey by Telefónica of more than 6,700 Millennials across Latin America, the United States and Western Europe found that today´s 18-30 year-olds – the Millennial generation – are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America.
He´s already apologize
Microsoft CEO says to the women, ´Do not ask for a raise generates good karma´
The statements of the CEO of Microsoft, Satya Nadella, on the wage gap between men and women within your company have sparked controversy in social networks. In an event, Nadella said he did not ask for a raise generating a "good karma" women, a comment that did not please the public and soon noted his reaction on Twitter.
List of Best Global Brands from Interbrand
Apple is the most valuable company in the world
New prize for Apple and have lost count of how many have received in recent years. This time the Cupertino-based company´s first touch repeat as classified in the list of Best Global Brands from Interbrand. This list ranks the biggest brands in the world and, like last year, Apple has secured the first position with significant growth in brand value.
"Fair play in taxation must be the rule."
EU investigates benefits economics to Amazon in Luxembourg
The European Commission has opened an in-depth investigation to examine whether the decision by Luxembourg´s tax authorities with regard to the corporate income tax to be paid by Amazon in Luxembourg comply with the EU rules on state aid. The opening of an in-depth investigation gives interested third parties and the Member States concerned an opportunity to submit comments. It does not prejudge the outcome of the investigation.
Came from Hungary
Scheme for business start-ups by mothers with young children wins top prize at EEPA 2014
The seven winners of the 8th edition of European Enterprise Promotion Awards (EEPA) were announced today. The Grand Jury Prize winner came from Hungary. The project, Encouraging Business Start-ups by Mothers with Young Children, helps mothers to acquire the entrepreneurial skills and mind-set needed to start a business and run it successfully.
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In the game, certain events in the main story trigger the house into its nightmare state -- the house goes blue-y and whispers. At this point, you must find a portal to a nightmare and complete one nightmare in order to be allowed to come back and continue with the main story. There are 3 nightmares, but 6 experiences since you will have to do each nightmare as both the victim and the victimiser. (There are also 2 wonderful recitations of Poe's -- but these are extra to the game).
The 2 portals for the same nightmare are close to each other. The pair of portals for the 3 different nightmares are scattered throughout the house.
The following walk-through goes through the main story with minimal exploration and minimal moves. It gets to the events that trigger the house to go blue-y. Following these segments of the main story, there is a short walk-through for each nightmare.
Unlike most games, the moves in Darkeye are primarily looking, moving and clicking on objects. So the walkthrough deals with gameplay at that level, rather than describing what you are trying to accomplish with the "mouse click".
The game manual describes a "read" option for the cursor. This is a cupped hand and you move left and right across a person or object...and lets you "read" something about their thoughts or spirit. I have referred to this as "read" in the walk-through. You can also jump between characters within a nightmare when the eyes of the other person flicker. This walk-through does not elect this option.
You begin outside your Uncle's house. Use knocker and be admitted. Walk straight back to the studio room where your Uncle Edwin is at the easel. Click (mouse) on Uncle a few times to talk to him. Click on picture on floor by the windows. Click on black glass on the table near Uncle Edwin. Click on this glass in close-up(which should give it back to Uncle Edwin). Turn away and then turn back toward Uncle. He tells you that your brother Henry is here.
Leave that room and go up the stairs to the room directly in front of you (the piano room). Click on open door and then enter. Click on your brother Henry. Turn to Elise -- she talks and then the house goes in to Nightmare Mood.
Return to Uncle's studio and click on the portrait on floor. Turn right and talk to Uncle. Go behind painting on easel & look at it. Go further into this room to your Uncle's office. Look at Mind Map on desk. Look at letter from Brother Henry to Uncle Edwin. Leave this area and go upstairs.
Go to Henry's Bedroom (right turn at top of stairs and 2nd door on the right on the wall ahead of you that has two doors). Go in and click on Henry. After Henry leaves, you want to wander a little. Try going to the basement and then go through the painting gallery( with paintings on wall at bottom of stairs, not the studio with the easel). You want to keep wandering and then coming back to the bottom of the stairs. The event you want to trigger is seeing Henry at the bottom of the stairs, calling up to Uncle Edwin in a conversation. At the end of this conversation, the house goes into Nightmare Mood.
Go to Uncle's studio. Talk to him (click on him) at least twice. Look at painting on the floor by the wall and then go and look at new painting -- there should be one -- in the gallery.
Go upstairs to Piano room. Knock on the door and then enter. (you can't just enter). Talk to Elise. Take the note from her. Sit at the Piano. HOLD left mouse button down to play the piano tune all the way through. Turn back to Elise when she gasps. The house goes into Nightmare Mood.
Examine the paintings in your Uncle's studio and in the gallery. Return to the piano room and retrieve the note you left on the piano. Take the note to Henry in his bedroom. After this scene, there is a knock on the door. After talking to the servant, go to bedroom next door (Elise's room). Go toward Uncle.
(As Uncle requested) go to studio and get the lantern. This is the one near the easel, not on the desk. Take the lantern back to the bedroom. Set lantern on table and turn to leave. The house goes into Nightmare Mood.
Return to Elise's bedroom. Take lamp as Uncle asks. Go to basement and through the tunnel to the vault. Put lantern on the shelf. Click on Uncle. Follow him out of the tunnel. The house goes into Nightmare Mood.
Examine paintings on easel and on floor in the studio -- and the paintings in the gallery. Go upstairs and start down the hallway on your left. Go to the 1st door on the right (open air room). You should find Henry there. (When the house is blue-y, going out *into* the air gives you the recitation of Annabelle Lee and then returns you to the blue-y house to find a nightmare.) Talk to Henry. "Read" him. Go back to your Uncle's studio and talk to Uncle Edwin. Follow Uncle into his study, to the desk. Click on Uncle. Take the note. Read the note.
Go to the top of the stairs. You should find Henry there. Click on him. Then follow him to the front door...and then out on the cliffs. Watch entire scene. Then turn back to house. See Uncle. Then scene goes into Nightmare Mood.
As you finish the last nightmare, the game should return you to a final, almost automatic sequence that briefly reviews the nightmares you have experienced. I was "landed" at the Red Death tapestry.
Go through the door and keep going straight -- or whichever direction the hand cursor shows you. You will be taken back through one scene from each nightmare as you knock down each wall with the pickaxe you are carrying (8 times). You reach Elise, risen from her coffin. Click on her and you are caught up to the real nightmare of what was behind all that just happened in the real life story.. And the game ends.
Go toward the bridge. Click on your servant in black to give him orders to leave you.. Turn back and click on the two men on your right. Turn farther right (2 men have gone onto the bridge). "Read" Fortunato. Go to bridge, turn left and go onto bridge. Go toward folks in the background. Lady laughs, turn left, bald man talks, turn right & right again -- you should be looking at lady in gold. Click on her.
Turn right and go toward the 2 men at the end of bridge (really 3 men but hard to see). Click on F and then click on him again. Turn left and click on his friend. Turn back to F. Turn left and go off the bridge. Turn back to face bridge and talk to F. Click on him. You should now be taken to the villa.
At villa::Go through gate (use hand) and then turn to right to vaults. Open door. In the first room, take the torch. Turn right to go straight ahead.
Can't guide you through the maze, but keep turning to F. throughout the journey to learn more of your thoughts about him. And try to serve him wine (to get him drunk) as you pass shelves of stored bottles. You should be able to eventually come out in a large cavernous room.
F. walks to the back of a grotto in this room. Click on the chain next to him, HOLD AND DRAG the chain across his body to (screen) right. Then turn from him after he is chained in.
Turn to bone pile. Move bones out of the way, pick up a brick. Turn back to low wall that goes across the front of the grotto. Click on an existing brick in the wall (you will get another new brick automatically). Keep on clicking on existing bricks with the new brick -- between automatic dialogue scenes. When wall is all done. Turn and leave. After a few moves back through the caves, this should end this nightmare.
Look up from the water and "read" the man standing on the shore line across the water. Turn left to your friend and "read" him. Click on him. Turn around on bridge ad approach the bald man.
"Read" him. Turn right and click on lady with purple mask. Turn and approach the lady in gold dress by the statue. "Read" her. Turn away and look into water. Turn back and "read" lady in gold dress again. Walk further back on the bridge and click on lady in purple mask again.
Go back to stand by your friend and point at the man across the way on the shore. Turn and face your friend directly. Go to the lady in the gold dress. Then go to the street. Turn right. Then go forward and turn left. See the beggar. Turn right and meet M. Turn away. Turn back. Turn away. Turn back. Click on him.
(After a black screen, you should be at the vault) Turn around to M. Turn back around and take a torch. Start walking. "Read" the skeletons. Take stairs on right. "Read" foot bones.
As you wander, keep turning to M. and take wine when you come to it. When you see spiral artwork on the wall, turn to M. Click on M. Go forward into the large cavern. Put torch in holder. Turn to grotto and go toward the wine bottle in the back of the grotto. Turn around. Turn away and back and away -- this is how you get the wall built.
When wall is built, "read" the wall. "R ead" the wine bottle. "Read" the skeleton. Turn back to wall.
Turn right and then right again. "Read" portrait in red jumper dress 2 times. "Read" portrait over the fireplace. "Read" the fire in the fireplace.
Pick up and examine the blue book on shelf (Poyton Family History) 2 times. "Read" green pasture painting (in set of 3 on wall) and then go to, and "read", the window to the left of the Greek bust.
"Read" the fan on the table next to armchair 2 times. "Read" the red desert painting (in set of 3 on wall) 2 times. "Read" the window to the left of the Greek bust again. Go toward the armchair. You should be able to see the flickering vision from an angle view and then move to get a front view. Then approach the wall with the 3 paintings. The paintings should all be black-- with a swooning Bernice as you approach. Look out the window near the desk. Go back to desk. Look at the letter. "Read" the red jumper portrait 2 times. Wander around the room.
Approach door from a "down and to the right" angle. Bernice should enter. "Read" teeth. Watch the scene of the swirling teeth all over the screen. See teeth in fireplace portrait. "Read" red jumper portrait.
"Read" the drawing with the severed head and "read" the Greek bust. Go to window by desk and look out.
Sit at the desk again and then look up. Go to door. Open it. Click on maid (game goes to darkness). Back at desk -- look at book. Try to take the box. Look at book again. (there's a knock at door). Point and click on door. Click on your hand 3 times. Turn to fireplace. Go to shovel. Turn back to desk. Now take the box. After automatic scene, this should end this nightmare.
Look down at the drawer. Open it and take the note toward the back of the drawer. Return note to drawer. Go to trunk at bottom of the bed. Open the trunk and "read" the wedding dress. Go to writing desk. Take the book. "Read" the flower on the page. Pick up photograph. Read letter.
Pick up pen and sign the letter. Pick up medicine bottle. Go to door and then turn left and go toward the bed (knock at the door). Turn back to door. Maid is there.
Go out the door, down the stairs and turn right. Knock on the door and then enter. Click on Egaeus 2 times. "Read" him. (proposal) Click on him again. (All goes black and you awake back in your room).
Go to desk and finish the letter. Go to dresser and approach the mirror. Go toward the door. If there is a knock, walk around the room and re-approach the door. Maid should be there again.
Go out the door and down to the library again. Open door. Click on Egaeus 2 times. Start to turn away and then leave. Go back to your room and pick up medicine.
(You are in red casket). Click to pound on inside of casket lid until the hand fades. After the automatic scene, this should end this nightmare.
Turn from the mirror and keep turning around to survey the room...and get a few comments from "you" in the mirror. Sit in the chair at the table, near the newspaper. Read the newspaper. Go to your room (first door on right down hallway).
Go to the desk and take the chalk. Click on the art paper several times to draw the picture. When done, open drawer on right and "read" the glasses. Leave the room.
In the kitchen, go to the window and then turn around. Old man should be there. "Read" him. Sit down at the table. "Read" the old man again. Wander around and then click on window. This should trigger the statement, "it's late." Turn back toward the old man and he goes to bed.
Go toward the old man's room. Turn left, just before his door, to see the lantern. Move slide control to close the lantern completely. Pick up the lantern. Open the door, you speak to explain that you do this every night, and go into room. (Light will fall on his bad eye and he won't move).
You want to do this scene of old man going to bed a few times...these are the innocent nights when you are just checking on him...then there is a replay when the clock is already at midnight. This is the night for the nasty deed. Enter the room, with lantern. This time, the small light falls on his good eye. He should move. Open the lantern and go closer to him...as far as the cursor will allow.
Go to the door to the left of the hatrack in kitchen. Open the door. After dialogue, turn from the police and go down hallway toward old man's room. Turn back toward the police. Then turn and continue to old man's room. Enter. After everyone is seated, "read" cop in doorway, turn right and "read" fat cop and then turn and "read" blond cop. While this last cop is searching the bureau, turn left toward fat cop and then keep turning from one to another cop as much as the cursor will let you. "Read" and click on fat cop. After automatic scene, this should end this nightmare.
Get bowl from side cupboard and dish out soup from stove. Sit down and use spoon to eat.
Click on soup several times to eat. Put spoon down and go to your room.
Explore the room -- dresser drawer (concert brochure, wedding ring, coins...."read" coins) table with candle (pick up book) and bookcase (portrait). Leave room and head toward kitchen. Young man should enter. Sit down at the table and eat some soup with him. Stand up, turn around and look at clock. Go to your room. Put out candle (with the cursor) and then climb into bed. "Read" your dream. "Read" the intruder. Click on the blinding light. After automatic scene, this should end this nightmare.


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Home / Homepage Latest Stories / The New Gillette Ad Does Not Quite Cut It
Homepage Latest Stories Opinion Uncategorized
The New Gillette Ad Does Not Quite Cut It
By Kristen Milburn
A Gillette disposable razor lies on a table. Photo courtesy of pxhere.com
Last week, Gillette released a new ad encouraging men to abandon "the same old excuses" and to challenge catcallers to stop bullying and to re-examine toxic masculinity.
The ad was met with praise and some scathing backlash. Piers Morgan called the commercial "pathetic" and "a direct consequence of radical feminists."
The ad is neither of those things, but it is a direct consequence of rational feminist voices being overshadowed and profited from by corporate marketing.
It is clear that the marketing worked because people cannot stop talking about it. The ad has been viewed over 23 million times and has filled my Facebook and Twitter feed as my friends, family and distant aunts I do not know too well but am too scared to unfriend shared the video and lauded its messages.
As a feminist, I am excited that people are talking about holding each other more accountable for their actions, but I am skeptical of marketing campaigns as a precursor for these conversations. Gillette is using their platform to inspire progress, but this is secondary to the main goal of all marketing campaigns: To sell a product.
We also cannot forget the commercial was made by a marketing team that knows what people want to see and found a way to profit off of it. When you consider how the messages of equality and accountability are conveyed through a company's advertisement, it feels less like it is truly pushing for change and more like it is seeking for ways to demonstrate how "woke" the company is to follow societal trends and gain more customers.
I am wary of these kinds of advertisements and the notion that brands can be profiting off of progressive values because so many people who try to combat inequality are brushed off or not taken seriously when they advocate for these same ideals.
When women try to point out oppressive behaviors, we are often labeled as "man-haters" or "feminazis," but when the Gillette ad depicted these issues, suddenly there is a widespread and open dialogue about how we can reshape toxic masculinity.
It should not take a commercial brought forth by a multibillion dollar company for people to take these issues seriously. Equality and the #MeToo movement are not the latest trends or sales gimmicks but rather issues we should discuss every day, with or without a marketing campaign prompting us to do so.
If we only talk about issues when a commercial makes them relevant, we imply that these problems are only worth talking about when someone can make a monetary profit and forget that we all profit from open discussions about oppression and inequality. This is not to say that the fact the Gillette commercial invalidates all change and conversation it brings about.
If we truly want to achieve some of the change the Gillette ad calls for, we need to more closely examine how we discuss issues of inequality and why we feel more inclined to discuss these issues when they are brought forth by a major company than by other citizens.
Profits aside, the Gillette ad has gotten people talking, but it is up to us to continue the conversation in a meaningful way.
#MeToo Controversy feminism Gillette Kristen Milburn
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The gate to Lord Kurpep after defeating the Ghoul Usurper will now remain open after re-entering the zone.
Added a few more froglok bodies for the stone ritual tables.
Guk Strong should now update properly when mobs are mesmerized, feared, stunned, or charmed.
Lord Kurpep's Terror of Ykesha fear has a shorter range and longer cast time.
Lord Kurpep's Fearsome Decay of Being now stifles instead of fears.
The ring event encounters will no longer buff themselves with Guk Strong in Normal mode.
The ring event encounters no longer apply Thrall of Ykesha (healing received debuff).
Added a revive location at Ykesha's Maw, earned after defeating Trogoldon Greck.
Added a revive location within the Inner Yard, earned after defeating Ferhustr Frupdor, Lunchmeat, and Gruuper Groo.
Kultak the Cruel no longer has a chance to drop level 80 treasure.
Corrected an issue that prevented those ported out of Ykesha's room to be returned to the correct location.
Ykesha has been summoned to speak with Munzok and will not be available until an upcoming update.
The Avatar of Flame's "Intense Incineration" ability has had its damage lowered slightly. We will be keeping an eye on this and will adjust again if needed.
Increased the percentage of power power restored by Maelstrom.


To contact Tusa Dive please complete the below form and click the 'submit' button. Alternatively, phone us on +61 (0)7 4047 9100.
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Tusa Dive recommends a minimum of 24 hours from your last dive before flying or ascending to an altitude of 300 metres or greater.


Our Winter Warmer Meat Box is one of our seasonal boxes. It contains some great value cuts to make a range of hearty meals. The price includes delivery.
Our Winter Warmer Box includes diced meat for stews and casseroles, sausages for breakfast or supper and mince – you can't go wrong with some lean mince. Why not mix the Pork & Beef mince together – this is the basis of a wonderful Spaghetti Bolognese. We've added something new – half a Free Range Chicken, that has been boned with the drumstick left on, it is then stuffed with our Salsicce (Italian Sausagemeat) flavoured with Fennel Seeds & Garlic, fresh Tarragon and wrapped in caul. Simply roast in the oven for a mid week treat (approx 800gm).


Are you ready for a challenge? Revisit a childhood classic in this addictive tile-matching game with a twist. Stay in the game by connecting cascading dominoes to clear the screen. Sounds simple? Soon you'll learn that just matching dominoes is not enough to achieve high scores. Building increasingly complex stacks promises greater reward, but also greater danger. You will learn how to unlock an avalanche of falling tiles causing cascades of matches with a single well placed domino - then the real fun begins!
MaxDominator gives a cool twist to a well known classic game. This mix of Domino and Tetris combines qualities of both the arcade and the board game. It is dynamic and also makes you exercise your brain. You will have to flip the falling domino tiles, match them and make them disappear. The interface design has a distinctive touch and, even though it doesn't offer a wide range of features, the setting menu brings anything the user may need. In general, the app is well crafted and detailed. It runs smoothly and it is really easy to function.
MaxDominator is a wonderfully clever and compelling combination of dominoes and Tetris. The game is perhaps a little lacking in the visual flair department, but it more than makes up for that with excitingly cerebral gameplay and a very generous amount of content. Well worth the $0.99 asking price.


Really, who wants to spend the majority of their time with a fitness-obsessed freak who usually wakes up before the sun is out, hands over their hard-earned cash for race entry fees and is probably missing a few toenails? Well, maybe we can convince you to reconsider, because if you can get over the toenail thing really, that's only true for a small portion of long-distance runners, anyway , then you'll likely find that dating a runner comes along with a pretty long list of sweet perks. Because so do most runners, and unless they're super strict about their diet like, elite level, plant-based style , chances are they are prepared to order the three cheese loaded nachos as an appetizer before chowing down on something delicious like pizza or a big ol' burger. Running makes you hungry. Dating a runner will likely lead you to enjoy many more mouthwatering meals. Plus, if you order wisely chances are your significant runner will want a bite from your plate, meaning you can each swap a few bites and dig into two delicious dishes.
Neither party has addressed the reports via their social media channels. The rapper, 35, and the hip-hop star, 44, are said to have parted ways 'a few weeks ago' after the strain of a long-distance relationship proved 'too much' 'Queen of NY': A source claimed in September: They've been friends forever and have seen each other's careers take off. People always joke around though that they make a great couple!
James Maitland Stewart was born on May 20, in Indiana, Pennsylvania, to Elizabeth Ruth (Johnson) and Alexander Maitland Stewart, who owned a hardware store.
I asked Kristi to tell us a little about her family. My husband and I live in Denver, Colorado. We both met in Texas, where he is from. He and I started out as friends for a few years, while he was in the Army, before becoming roommates. I was always afraid to date him because I did not want to mess up the friendship I had with my best friend. Finally after being friends for so long, we began dating. It was the greatest thing ever because we knew each other so well and knew each others families.
While poor form can cost sprinters the fractions of seconds needed to win, sloppy long distance form will quickly fatigue runners and cause them to expend unnecessary energy. Hunched shoulders and improper strides can even lead to injuries in the long-term for distance runners. Read below for suggestions on how to hold and move your body for multiple miles.
Lessen the Impact One of the distinct differences between short and long distance running is the way in which your legs propel you from one step to the next. Sprinters pound the pavement in quick short steps, with their calves absorbing a great deal of the impact.
Long distance relationships are plagued by far more problems than the gut-wrenching pain of separation itself. In fact, research has shown that 'distance' isn't the hardest part of a long distance relationship at all.
This is a guest post from Matt Frazier. Or maybe a skinny guy in short shorts. Even what we wear on our feet is changing: Or, more frankly, they hate it. Remember the mile run that we all had to do in gym class? And not just for fun, but as fast as we could. Our times were recorded, and if you were the minute miler in the class or simply the slowest of your friends, you were laughed at. In this way, we learned to run. Go as hard as you can for a mile.
If this is running, is it any wonder so many of us associate it with pain? Because nobody could possibly keep up their gym-class mile intensity for 25 more miles. To run a marathon, or even a half, everything must change—from your mindset to your form.
Rarely do people ever get themselves into long-distance relationships on purpose. Typically, what ends up happening is that couples become victim of circumstance, where one partner finds themselves needing to relocate. Up until that moment things have been going very well between the couple and neither person has a desire to call it quits, so they strive to make a long-distance relationship work.
It's not what they signed up for but they'll give it a shot. As the end of the vacation draws near they spontaneously decide to remain in touch and see where things go. Are Long-Distance Relationships Possible?
The more I run, the more I realize that I know nothing about running. As a sport, it's one of the simplest and purest that exists. It's just you and your body (and a good pair of running shoes).
The record lasted for three and a half years, being broken by Augustine Choge with a run of 7: Kenenisa is renowned for his ability to accelerate very quickly at the end of a long distance race; in Oslo in June , Kenenisa chased after Kenyan Abraham Chebii and ran a Again in Lausanne on 1 July , Kenenisa recorded a m segment during the last lap in 24 seconds and a m section in 12 seconds to run a Kenenisa has faced his mentor Haile Gebrselassie twice in road competition, once in cross country, and six times on the track.
Kenenisa's outstanding track career led to his involvement in a project to break the two-hour barrier for the marathon, though a number of factors undermined this effort. He won the short and long course world cross country titles, leading Ethiopia to the senior men's team title.
Long-distance definition is – of or relating to telephone communication with a distant point especially outside a specified area. going or covering a long distance long-distance roads a long-distance runner. c: conducted or effective over long distance a long-distance relationship long-distance listening devices. long-distance.
Single screen movement[ edit ] A Donkey Kong level demonstrates extensive jumping between platforms, the genre's defining trait. Platform games originated in the early s. Because of the technical limitations of the day, early examples were confined to a static playing field, generally viewed in profile. Space Panic , a arcade release by Universal , is sometimes credited as being the first platform game,  though the distinction is contentious.
While the player had the ability to fall, there was no ability to jump, swing, or bounce, so the game does not satisfy most modern definitions of the genre. However, it clearly influenced the genre, with gameplay centered on climbing ladders between different floors, a common element in many early platform games. Another precursor to the genre released that same year was Nichibutsu 's Crazy Climber , which revolved around the concept of climbing buildings.
This game also introduced Mario , a modern icon of the genre, under the name Jumpman. Donkey Kong was ported to many consoles and computers at the time, and the title helped to cement Nintendo's position as an important name in the video game industry internationally. The third game in the series, Donkey Kong 3 , was not a platformer, but it was succeeded by Mario Bros , a platform game that offered two-player simultaneous cooperative play.
What are the most serious long distance relationship problems out there? Can they be fixed, or are most long distance relationships ultimately doomed? Long distance relationships can totally work. They can even prove to be good for you, for a season. I know this first-hand—I met my husband via email when he was living miles away.
They could be of interest to any photographer or videographer interested in reaching normally inaccessible spaces that would otherwise require a crane or helicopter, such as those high up in the air or across a body of water. The drones covered in this guide might be of interest to certain professionals, including someone who wants to film a wedding, inspect gutters, or capture footage of a house going up for sale.
But professionals shooting a film might want to look at higher-end options that allow you to mount your own camera equipment on the drone. There are also specialized options for people who want to inspect farmland and industrial equipment, which can call for specialized sensors. We did not test drones that are only focused on autonomously following and filming a moving subject such as the Skydio R1 because they do not let videographers frame their own shots.
How we picked and tested After reading professional and user reviews plus speaking to enthusiasts, experts, and manufacturers at the CES conference, we decided to consider the following criteria while looking for drones to test: A quadcopter shape or alternatives like hexacopters that add additional arms make for the most stable photo and video because they can hold their position in the air steadily.
Sensors in drones have come a long way, and there are now some models that can sense obstacles approaching in any direction and adjust their flight path to avoid a crash. This removes so much stress from flying that we are only willing to consider drones that at the very least can sense obstacles approaching from their front, back, and bottom.
In Garrett Yrigoyen, the show's romantic fantasy and propensity for social media controversy could be on a collision course. When Yrigoyen was awarded the coveted first impression rose by Kufrin, signaling that he could be a front-runner, the outcry intensified. She checked on the veracity of the screenshots, then began to circulate them on her Twitter account. Instagram A post from imwatchingyuuo, which surfaced Yrigoyen's "like" history. Without saying anything of note, Kufrin and Mills had managed to say a lot — namely, that the show was softening the ground for its early favorite.
In addition, since the energy required to run a distance is and the fraction of that energy derived from carbohydrate metabolism when running at speed is approximately, (4) which, for a runner of given mass and running a fixed distance, depends only on the pace of the runner.
Economy is the amount of metabolic energy expended at a given velocity. In addition to cardiovascular capacity, economy is believed to be partly dictated by the neuromuscular system Paavolainen et al Reactive-strength is the ability of the runner to have proficient eccentric and concentric muscular capabilities to rapidly absorb and utilise the elastic energy produced during each ground contact.
This short ground contact phase in running is the only phase in which a runner can produce force to horizontally propel the body. The purpose of this study was to examine the relationship between economy, velocity at maximum oxygen uptake V 2 max and reactive-strength in competitive distance runners. Methodology Twenty competitive club runners age Each runner was assessed for economy, V 2 max, and reactive-strength.
The reactive-strength test assessed countermovement jump CMJ height slow stretch shortening cycle performance and drop-jump DJ reactive strength index RSI from a 30 cm box fast stretch shortening cycle performance.
After graduation, engagements with the University Players took him around the northeastern United States, including a run on Broadway in But work dried up as the Great Depression deepened, and it was not until , when he followed his friend Henry Fonda to Hollywood, that things began to pick up.
Sep 03, · The Spark Cardio is confusingly, one of a series of models TomTom is launching this year whether you want the addition of heart rate tracking or Author: Michael Sawh.
While sprinters appear brawny and muscle-bound, long distance runners can look unnaturally thin if not emaciated. In addition, speed and power training versus endurance workouts can further accentuate the physical differences between the two types of athletes. A Type II fiber has a high anaerobic energy capacity and contraction speed. A distance runner has more slow-twitch — Type I — muscle fibers, which have a slower contraction speed but a higher aerobic capacity and resistance to fatigue.
Depending on the training method — speed versus endurance — Type IIb fibers can transform into either a fast-twitch or a slow-twitch fiber. Although Type I fibers predominate in their musculature, distance runners also have a large number of Type IIb fibers. The larger the muscle, the more force it can produce.
Epic guide to make your long distance relationship thrive 1. Communication problems Communication is an important ingredient of all relationships. However, communication in a long distance relationship has its own unique set of problems that are difficult to tackle. One needs an unwavering commitment toward the relationship to pitch in the efforts required to overcome the communication problems of a long distance relationship: Of course, if you happen to get a hang of it, you might be in for some REAL proficiency in time management and planning and organizing skills.
The relationship between metabolic and mechanical characteristics in running indicates variables relating to muscle power (ie, force–length–velocity relationships) may partially explain differences in RE and v max within a group of similar athletes.
News Here are phylogeny packages and 54 free web servers , almost all that I know about. It is an attempt to be completely comprehensive. I have not made any attempt to exclude programs that do not meet some standard of quality or importance. Updates to these pages are made roughly monthly. Here is a "waiting list" of new programs waiting to have their full entries constructed. Many of the programs in these pages are available on the web, and some of the older ones are also available from ftp server machines.
The programs listed below include both free and non-free ones; in some cases I do not know whether a program is free. I have listed as free those that I knew were free; for the others you have to ask their distributor. Usually when I say that a program is downloadable from a web site, this means that it is available free.


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Arts party Preview Singapore Visual Art
Museum Musings: Sullivan + Strumpf (Sydney) Presents Alex Seton's Cargo
SYDNEY, AUSTRALIA – In their latest exhibition, Sullivan+Strumpf will be presenting Alex Seton's Cargo, an exhibition of new marble sculptures depicting highly compressed bales of clothing reminiscent of those found in the second-hand clothes industry. Each cube is tightly packed into a single volume, comprising a mass of stories and history that makes up a tangled mass of humanity, representing the mesh of needs and concerns, environments and economies that connect us all.
Taking up both floors of Sullivan+Strumpf's Sydney gallery, Cargo will comprise six hand-carved bales of clothing, and acts as a continuation of Seton's work in responding to the asylum seeker debate and Australia's offshore immigration policies. Seton has also often used clothing and fabric to speak to the body and how it participates in the systems that structure our world, ranging from the ubiquitous hoodie politicised by the shooting of Trayvon Martin, to the makeshift tarp shelter of the refugee and the empty life jackets washed ashore the Cocos Islands.
In Cargo, the capitalist aspect of discarded clothing stands as a counter to the journey of asylum seekers, reflecting upon the larger economic and environmental systems that perpetuate our privilege. Spending countless hours carving out these effigies, each with a complex and unique surface, Seton both consider the environmental, cultural and economic impact of our systems, while paying homage to traditional European marble tradition. Each bale is carved from stone taken from places where Seton has spent time, from his youth spent in the area near the Wombeyan Caves in New South Wales to years of study in traditional statuary of Bianca Carrara, placing a little bit of himself in every artwork.
At once political, personal and biographic, Cargo offers visitors an encounter with their own complicity in thinking of our role in the perpetuation of systems that fuel profit while turning a blind eye to the human and environmental costs of our way of life.
Cargo runs at Sullivan+Strumpf Sydney, 799 Elizabeth St, Zetland, Sydney NSW
Australia, from 28th September to 20th October 2018. Admission is free. For more information, visit their website here
Tags2018 • artafterdark • Arts • disini • festival • gillmanbarrack • january • millenials • Preview • september • sg • Singapore • visualart
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Feeding turkeys is not that dissimilar to feeding chickens in that turkeys require a starter crumb, then a grower's pellet and a maintenance diet once they are mature. Turkey poults however have a much higher protein requirement than chicks and most poultry feeds will be unsuitable for turkey poults and may even lead to growth problems.
It is critical that turkey poults feed and drink as soon as possible after hatching and it is always a good idea to observe that all poults know where to find their food and water. A turkey starter crumb with a protein content of between 22 – 24% is ideal and most starter type feeds can be fed from hatching until the birds reach 5 – 8 weeks depending upon the manufacturers recommendations.
At the 5-8 week stage most turkey poults can be gradually changed on to a Grower/Finisher ration with a lower protein content of approximately 20%. Birds being reared for the table can remain on this ration while birds being kept for breeding or show will require a different diet once they reach about 18 weeks of age. A maintenance diet of approximately 16% protein is usually adequate for most adult turkeys while a breeder ration should be introduced several weeks before the commencement of the breeding season.