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Rollo at Play by Jacob Abbott
Rollo at Play in the Woods
The Steeple-Trap
The Halo round the Moon
The Freshet
Blueberrying
Trouble on the Mountain
The Halo Round the Moon; or, Lucy's Visit
"A Round Rainbow"
ABOUT six miles from the house where Rollo lived, there was a mountain called Benalgon, which was famous for bears and blueberries. There were no bears on it, but there were plenty of blueberries. The reason why it was so famous for bears, when in fact there were none there, was because the boys and girls that went there for blueberries every year, used to see black logs and stumps among the trees and bushes of the mountain, and they would run away very hastily, and insist upon it, when they got down the mountain, that they had seen a bear.
Now, Rollo's father and mother, together with his uncle George, formed a plan for going up this mountain after blueberries, and they were going to take Rollo and his cousin Lucy with them. Uncle George and cousin Lucy were to come in a chaise to Rollo's house immediately after breakfast, and Rollo was to ride with them, and his father and mother were to go in another chaise.
Rollo got his little basket to pick his blueberries in, all ready the night before, and he got a string to tie around his neck, intending to hang his basket upon it, so that he could have both his hands at liberty, and pick faster. He also thought he would take all the heavy things out of his pocket, so that he could run the faster, in case he should see any bears. He put them all on a window in the shed. The things were a knife, a piece of chalk, two white pebble stones, and a plummet. When he got them all out, he asked Jonas, who was splitting wood in the shed, if he would not take care of them for him, till he came back.
"Why, yes," said Jonas, "I will take care of them if you wish; but what are you going to leave them for?"
"O, so that I can run faster," said Rollo.
"Run faster? I do not think you will run much, up old Benalgon, unless he holds his back down lower than when I went up."
Rollo did not mean that he was going to run up the mountain, but he did not explain what he did mean, for he thought that Jonas would laugh at him, if he told him he was afraid of the bears. So he said,
"Jonas, don't you wish you were going with us?"
"I should like it well enough, but I must stay at home and mind my work."
"I wish you could go. I will go and ask my father if he will not let you."
Rollo ran into the house with great haste and eagerness, leaving all the doors open, and calling out, "Father, father," as soon as he had begun to open the parlor door.
"Father, father," said he, running up to him, "I wish you would let Jonas go with us to-morrow."
Now, Rollo's father had come home but a short time before, and was just seated quietly in his arm-chair, reading a newspaper, and Rollo came up to him, pulling down the paper with his hands, and looking up into his father's face, so as to stop his reading at once. Heedless boys very often come to ask favors in this way.
The Way to Ask a Favor.
His father gently moved him back and said,
"No, my son, it is not convenient for Jonas to go to-morrow. Besides, I am busy now, and cannot talk with you;—you must go away."
Rollo turned away disappointed, and went slowly back through the kitchen. His mother, who was there, and who heard all that passed, as the doors were open, said to him, as he walked by her, "What a foolish way that was to ask him, Rollo! You might have known it would have done no good."
Rollo did not answer, but he went and sat down on the step of the door, and was just beginning to think what the foolishness was in his way of asking his father, when a little bird came hopping along in the yard. He ran in to ask his mother to give him some milk to feed the bird with. She smiled, and told him milk was good for kittens, but not for birds; and she gave him some crumbs of bread. Rollo threw the crumbs out, but they only frightened the little thing away.
That night, when Rollo went to bed, his father said, that when he was all ready, he would come up and see him. When he came into his chamber, Rollo called out to him,
"O, father, look out the window, and see what a beautiful ring there is round the moon."
"So there is," said his father; "I am rather sorry to see that."
"Sorry, father! why? It is beautiful, I think."
"It does look pretty, but it is a sign of rain to-morrow."
"Of rain? O no, father; it is a kind of a rainbow. It is a round rainbow. I am sure it will be pleasant to-morrow."
"Very well," said his father, "we shall see in the morning." Then he sat down on Rollo's bed-side some time, talking with him on various subjects, and then heard him say his prayers. At length he took the light, and bade Rollo good night.
Rollo's eye caught another view of the moon as his father was going, and he said,
"O, father, just look at the moon once more; that is a rainbow; I see the colors. I expect it will grow into a large one, such as you told me was a sign of fair weather. I will watch it."
"Yes," said his father, "you can watch it as you go to sleep."
So Rollo laid his face upon his pillow in such a way that he could see the moon through the window; and he began to watch the bright circle around it, but before it grew any bigger, he was fast asleep.
Who Knows Best, a Little Boy or His Father?
THE next morning, Rollo awoke early, and he was very much pleased to see, as soon as he opened his eyes, that the sun was shining in at the windows. He was not only pleased to find that the prospect was so good for a pleasant ride, but his vanity was gratified at the thought that it had turned out that he knew better about the weather than his father. He began to dress himself, as far as he could without help, and was preparing to hasten down to his father, to tell him that it was going to be a pleasant day. When he was nearly dressed, he was surprised lo observe that the bright sunlight on the wall was gradually fading away, and at length it wholly disappeared. He went to look out the window to see what was the cause. He found that there was a broad expanse of dark cloud covering the eastern sky, excepting a narrow strip quite low down, near the horizon. When the sun first rose, it shone brightly through this narrow zone of clear sky; but now it had ascended a little higher, and gone behind the cloud.
"Never mind," said Rollo to himself. "The cloud is not so very large after all, and the sun will come out again above it when it gets up a little higher."
Rollo came down to breakfast, and he went out into the yard every two or three minutes, to look at the sky. The cloud seemed to extend, so that the sun did not come out of it, as he expected, but still he thought it was going to be pleasant. Children generally think it is going to be pleasant, whenever they want to go away.
His father thought it was probably going to rain, and that at any rate it was very doubtful whether Uncle George would come. However, he said they should soon see, and, true enough, just as they were rising from the breakfast table, a chaise drove up to the door, and out jumped Uncle George and cousin Lucy.
Lucy was a very pleasant little blue-eyed girl, two or three years older than Rollo. She had a small tin pail in her hand, with a cover upon it.
"Good morning, Rollo," said she. "Have you got your basket ready?"
"Yes," said Rollo; "but I am afraid it is going to rain."
While the children were saying this, Uncle George said to Rollo's father,
"I suppose we shall have to give up our expedition to-day. I am in hopes we are going to have some rain."
"In hopes," thought Rollo; "that is very strange when we want to go a blueberrying."
Rollo's father and mother and his uncle looked at the clouds all around. They concluded that there was every appearance of rain, and that it would be best to postpone their excursion, and then went into the house. Rollo was very confident it would not rain, and was very eager to have them go. He asked Lucy if she did not think it was going to be pleasant, but Lucy was more modest and reasonable than he was, and said that she did not know; she could not judge of the weather so well as her father.
Rollo began by this time to be considerably out of humor. He said he knew it was not going to rain, and he did not see why they might not go. He did not believe it would rain a drop all day.
Lucy just then pointed down to a little dark spot on the stone step of the door, where a drop had just fallen, and asked Rollo what he called that.
"And that,—and that,—and that," said she, pointing to several other drops.
Rollo at first insisted that that was not rain, but some little spots on the stone.
Then Lucy reached out her hand and said,
"Hold out your hand so, Rollo, and you will feel the drops coming down out of the sky."
Rollo held out his hand a moment, but then immediately withdrew it, saying, impatiently, that he did not care; it was not rain; at any rate it was only a little sprinkling.
Lucy observed that Rollo was getting very much out of humor, and she tried to please him by saying,
"Rollo, I would not mind. If it does rain, I will ask my father to let me stay and play with you to-day, and we can have a fine time up in your little room."
"No, we cannot," said Rollo; "and besides, they will not let you stay, I know. I went yesterday to ask my father to let Jonas go with us to-day, and he would not."
It was certainly very unreasonable for Rollo to imagine that his father and uncle would be unwilling to have Lucy stay just because it had not been convenient to let Jonas go with them. But when children are out of humor, they are always very unreasonable.
"Why would not he let Jonas go?" asked Lucy.
"I do not know. Mother said it was because I did not ask him right."
"How did you ask him?"
"O, I interrupted him. He was reading."
"O, that is not the way. I never interrupt my father if I want to ask him any thing."
"Suppose he is busy, and you want to know that very minute; what do you do?"
"I will show you. Come with me and I will ask him to let me stay with you to-day."
So Lucy and Rollo walked in. When they came to the parlor door, they saw that their parents were sitting on the sofa, talking about other things.
Rollo stopped at the door, but Lucy went in gently. She walked up to her father's side, and stood there still.
Her father took no notice of her at first, but went on talking with Rollo's father. Lucy stood very patiently until, after a few minutes, her father stopped talking, and said,
"Lucy, my dear, do you want to speak to me?"
"Yes, sir," said Lucy, "I wanted to ask you if you were willing to let me stay here to-day and play with Rollo, if you do not go to the mountain."
"I do not know," said her father, hesitating, and patting Lucy on the head—"that is a new idea; however, I believe I have no objection."
Lucy ran back joyfully to Rollo, and after a short time, her father went home. Rollo, however, did not feel in any better humor, and all Lucy's endeavors to engage him in some amusement, failed. She proposed building with bricks, or going up into his little room, and drawing pictures on their slates, or getting his storybooks out and reading stories, and various other things, but Rollo would not be pleased.
Rollo ought, now, when he found that he must be disappointed about his ride, to have immediately banished it from his mind altogether, and turned his thoughts to other pleasures; but like all ill-humored people, he would keep thinking and talking, all the time, about the thing which caused his ill-humor. So he sat in a large back entry, where he and Lucy were, looking out at the door, and saying a great many ill-natured things about the weather, and his father's giving up the ride just for a little sprinkling of rain that would not last half an hour. He said it was a shame, too, for it to rain that day, just because he was going to ride.
Just then, his father spoke to him from the window, and called him in.
He and Lucy went in together into the parlor.
"Rollo," said his father, "did you know you were doing very wrong?"
Rollo felt a little guilty, but he said rather faintly, "No, sir, I was not doing any thing."
"You are committing a great many sins, all at once."
Rollo was silent. He knew his father meant sins of the heart.
"Your heart is in a very wicked state. You are under the dominion of some of the worst of feelings; you are self-conceited, ungrateful, undutiful, unjust, selfish, and," he added in a lower and more solemn tone, "even impious."
Rollo thought that these were heavy charges to bring upon him; but his father spoke calmly and kindly, and he knew that he could easily show that what he said was true.
"You are self-conceited—vainly imagining that you, a little boy of seven years old, can judge better than your father and mother, and obstinately persisting in your opinion that it is not going to rain, when the rain has actually commenced, and is falling faster and faster. You are ungrateful, to speak reproachfully of me, and give me pain, by your ill-will, when I have been planning this excursion, in a great degree, for your enjoyment, and only give it up because I am absolutely compelled to do it by a storm; undutiful, in showing such a repining, unsubmissive spirit towards your father; unjust in making Lucy and all of us suffer, because you are unwilling to submit to these circumstances that we cannot control; selfish, in being unwilling that it should rain and interfere with your ride, when you know that rain is so much wanted in all the fields, all over the country; and, what is worse than all, impious, in openly rebelling against God, and censuring the arrangements of his providence, and pretending to think that they are made just to trouble you."
When he had said this, he paused to hear what Rollo would say. He thought that if he was convinced of his sin, and really penitent, he would acknowledge that he was wrong, or at least be silent;—but that if, on the other hand, he were still unsubdued, he would go to making excuses.
After a moment's pause, Rollo said,—"I did not know that there was need of rain in the fields."
"Did not you?" said his father. "Did not you know that the ground was very dry, and that, unless we have rain soon, the crops will suffer very much?"
"No, sir," said Rollo.
"It is so," said his father; "and this rain, which you are so unwilling to have descend, is going down into the ground all over the country, and into the roots of all the plants growing in the fields, carrying in the nourishment which will swell out all the corn and grain, and apples and pears. In a few days there will be thousands and thousands of dollars' worth of fruit and food more than there would have been without this rain; and yet you are very unwilling to have it come, because you want to go and get a few blueberries!"
Rollo was confounded, and had not a word to say.
"Now, Rollo," continued his father, "all the rest of us are disposed to be good-humored, and to acquiesce in God's decision, and try to have a happy day at home; and we cannot have it spoiled by your wicked repinings. So you must go away by yourself, until you feel willing to submit pleasantly and with good humor. Then you may come back, but be sure not to come back before."
NOW there was in Rollo's house a small back garret, over a part of the kitchen chamber, which had one small window in it, looking out into the garden. This garret was not used, and Rollo's father had put a little rocking-chair there, and a small table with a Bible on it, and hung some old maps about it, so as to make it as pleasant a little place as he could; and there he used to send Rollo when he had done any thing very wrong, or when he was sullen and ill natured, that he might reflect in solitude, and either return a good boy, or else stay where his bad feelings would not trouble or injure others. His father had put in marks, too, at several places in the Bible, where he thought it would be well for him to read at such times; as he said that reading suitable passages in the Bible would be more likely to bring him to repentance, than any other book.
Rollo knew that when his father told him to go away by himself, he meant for him to go into this back garret. So he turned round and walked out of the room. As he passed up the back stairs, the kitten came frisking around him, but he had no heart to play with her, and walked on. He then turned and went up the narrow, steep stairs that led to the garret; they were rather more like a ladder than like stairs. Rollo ascended them, and then sat down in the little rocking-chair. The rain was beating against the windows, and pattering on the roof which was just over his head.
It is sometimes but a little thing which turns the whole current of the thoughts and feelings. In Rollo's case, at this time, it was but a drop of water. For after having sat some time in his chair, his heart remaining pretty nearly the same, a drop of water, which, somehow or other, contrived to get through some crevice in the boards and shingles over his head, fell exactly into the back of his neck. The first feeling it occasioned was an additional emotion of impatience and fretfulness. But he next began to think how unreasonable and wicked it was to make all that difficulty, just because his father was preventing his going out to stay all day in the rain, when a single drop falling upon him vexed and irritated him.
He also looked out of the window towards the garden, and the dry ground, and all the trees and garden vegetables seemed to be drinking in the rain with delight. That made him think of the vast amount of good the rain was doing, and he saw his own selfishness in a striking point of view. In a word Rollo was now beginning to be really penitent. The tears came into his eyes; but they were tears of real sorrow for sin, not of vexation and anger.
He took up his little Bible, to read one of the passages, as his father had advised him. He happened to open at a mark which his father had put in at the parable of the prodigal son. The first verse which his eye fell upon, was the verse, "I will arise and go to my father." Rollo thought that that was exactly the thing for him to do—to go and confess his fault to his father.
So he laid down his little Bible, wiped the tears from his eyes, and went down stairs. He met his father in the entry. He went up to him, and took his hand, and said,
"Father, I am really very sorry I have been so naughty; I will try to be a good boy now."
His father stooped down and kissed him. "I am very glad to hear it, Rollo," said he. "Now you may go and find Lucy. I believe she is up in your mother's chamber."
Rollo went off quite happy in pursuit of Lucy. He found her sitting on a cricket in his mother's room, looking over a little picture-book. Rollo ran laughing up to her, and said,
"What have you got, Lucy?"
"One of your little picture-books. Will you lend it to me to carry home?"
Rollo said he would, and then they began to talk about what they should do. It rained very fast, and they could not go out of doors; and, after proposing several things, which, however, neither of them seemed to like, they turned to Rollo's mother, and asked her what they had better do.
"I always find," said his mother, "that when I am disappointed of any pleasure, it is best not to try to find any other pleasure in its place, but to turn to duty."
The children did not understand this very well, and they were silent.
"What I mean," she continued, "is this: When we have just been disappointed of any pleasure which we had set our hearts upon, it is very difficult to find any thing else that we can have in its place, that will look as pleasant as the one we had lost. You see that you are not satisfied with any thing you propose to one another. Now, I find that the best way, in such cases, is to give up pleasure altogether, and turn to some duty; and after performing the duty a short time, peace and satisfaction return to the mind again, and we get over the effects of the disappointment in the quickest and pleasantest way."
Rollo and Lucy looked at one another rather soberly. They did not seem to know what to say.
"I presume, however, you will not do this," continued his mother.
"Why?" said Rollo.
"Because," said his mother, "it requires a good deal of resolution, at first, to turn to duty when you have just been setting your heart on pleasure."
"O, we have got resolution enough," said Rollo.
"What duty do you think we had better do?" asked Lucy.
"If I were you," replied Rollo's mother, "I should first of all sit down and have a good reading lesson."
Rollo and Lucy hesitated a little, but they concluded to take their mother's advice at last, and went to Rollo's little library, and chose a book, and then went down to the back entry, and sat down there, on a long cricket, and began to read.
At first, it was rather hard to do it, for it did not look very pleasant to either of them to sit down and read, just at the time when they expected to be gathering blueberries on the mountain. Rollo said, when they were opening the hook and finding the place, that, if they had gone, they should, by that time, have just about arrived at the foot of the mountain.
"Yes," said Lucy, "but we must not think of that now. Besides, just see how it rains. It would be a fine time now to go up a mountain, wouldn't it?"
Rollo looked out of the open door, and saw the rain pouring down into the yard, and felt again ashamed to recollect how he had insisted that it was not going to rain.
Lucy said it was beautiful to see it pouring down so fast. "Look," said she; "how it streams down from the spout at the corner of the barn!"
"Yes," said Rollo, "and see that little pond out by the garden gate. How it is all full of little bubbles! It will be a beautiful pond for me to sail boats in, when the rain is over. I can make paper-boats and pea boats!"
"Pea boats?" said Lucy; "what are pea-boats?"
"O! they are beautiful little boats," said he. "Jonas showed me how to make them. We take a pea-pod, a good large full pea-pod, and shave off the top from one end to the other, and then take out the peas, and it makes a beautiful little boat. I wish we had some; I could show you."
"Let us make some when we have done reading, and sail them. Only that pond will all go away when the rain is over."
"O no," said Rollo, "I will put some ground all around it, and then the water cannot run away."
"Yes, but it will soak down into the ground."
"Will it?" said Rollo. "Well, we can sail our boats on it a little while before it is gone."
"But it is so wet," said Lucy, "we cannot go out to get any pea-pods."
"I did not think of that," said Rollo. "Perhaps Jonas could get some for us, with an umbrella."
"I could go with an umbrella," said Lucy, "just as well as not."
The children saw an umbrella behind the door, and they thought they would go both together, and they actually laid down their book, spread the umbrella, and went to the door. It then occurred to them that it would not be quite right to go out, without leave; so Rollo went to ask his mother.
His mother said it was not suitable for young ladies to go out in the rain, as their shoes, and their dress generally, were thin, and could not bear to be exposed to wet; but she said that Rollo himself might take off his shoes and stockings, and go out alone, when the rain held up.
"But, mother," said he, "why cannot I go out now, with the umbrella?"
"Because," she replied, "when it rains fast, some of the water spatters through the umbrella, and some will be driven against you by the wind."
"Well, I will wait, and as soon as it rains but little, I will go out. But must I take off my shoes and stockings?"
"Yes," said his mother, "or else you will get them wet and muddy. And before you go you must get a dipper of water ready in the shed, to pour on your feet, and wash them, when you get back; and then wait till they are entirely dry, before you put on your shoes and stockings again. If you want the pea-pods enough to take all that trouble, you may go for them."
Rollo said he did want them enough for that, and he then went back and told Lucy what his mother had said, and they concluded to read until the rain should cease, and that then Rollo should go out into the garden.
They began to read; but their minds were so much upon the pea-pod boats, that the story did not interest them very much. Besides, children cannot read very well aloud, to one another; for if they succeed in calling all the words right, they do not generally give the stops and the emphasis, and the proper tones of voice, so as to make the story interesting to those that hear. Some boys and girls are vain enough to think that they can read very well, just because they can call all the words without stopping to spell them; but this is very far from being enough to make a good reader.
Rollo read a little way, and then Lucy read a little way; but they were not much interested, and thinking that the difficulty might be in the book, they got another, but with no better success. At last Rollo said they would go and get their mother to read to them. So they went together to her room, and Rollo said that they could not get along very well in rending themselves, and asked her if she would not be good enough to read to them.
"Why, what is the difficulty?" said she.
"O, I do not know, exactly: the story is not very interesting, and then we cannot read very well."
"In what respect will it be better for me to read to you?" she asked.
"Why, mother, you can choose us a prettier story; and then we should understand it better if you read it."
"I suppose you would; but I see you have made a great mistake."
"What mistake?" said both the children at once.
"Why is it that you are going to read at all?"
"Why, you advised us to, mother."
"Did I advise you to do it as a duty, or as a pleasure?"
"As a duty, mother; I recollect now." said Rollo.
"Yes: well, now the mistake you have made is, that you are looking upon it only as a pleasure, and instead of doing it faithfully, in such a way as will make it most useful to you, you are forgetting that altogether, and only intent upon having it interesting and pleasant. Is it not so?"
"Why———yes," said Rollo, hesitating, and looking down; and then turning round to Lucy, he said, "I suppose we had better go and read the story ourselves."
"Do just as you please," said his mother. "I have not commanded you to read, but only recommended it; and that not as a way of interesting you, but as a way of spending an hour usefully, as a preparation for an hour of enjoyment afterwards. You can do as you please, however; but if you attempt to read at all, I advise you to do it not as play, but as a lesson."
"Well, come, Rollo," said Lucy, "let us go."
So the children ran back to the entry, and sat down to their story, taking pains to read carefully, as if their object was to learn to read; and though they did not expect it, they did, in fact, have a very pleasant time.
The rest of the adventures of Rollo and Lucy, during this day must be reserved for another story.
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Food & E-commerce Trends
Category: Spring 2021
By: Evan Brunette
The food market in America is facing a various number of encounters with changing consumer demands. This is making food companies lean toward trends that approach engagements that are more convenient, healthy, sustainable, and also the use of technology with food. On-going with the pandemic, grocery ecommerce is growing rapidly with the need of ordering essential goods online. "The migration of essential goods to online has accelerated this trend by three or four years in the span of three or four months. We forecast that food and beverage will be the fastest-growing ecommerce category this year, with year-over-year growth of 58.5%." (Editors, 2020)
When a student enters college, they have to think about what they have to eat because they no longer have the luxury of home-cooked meals. Most college students' diet would consist of ramen, boxed mac and cheese and other microwavable items.
There was an advertisement online I came upon called HelloFresh and it caught my eye. HelloFresh is a meal kit delivery service that sends you fresh ingredients to your doorstep based on your dietary preference and schedule. The advertisement that particularly caught my attention said when I signed up I would get 10 meals for free, so I decided to try their service.
Since most places were closed during Covid-19 and I didnt have a car it was difficult to get food. If it was not for HelloFresh, I would've been eating pizza everyday. "HelloFresh reacted to consumer trends, implemented new technology and data management systems and invested in growth strategies that enabled them to successfully outgrow their competitors in all of their markets. By initiating strategic transformations and deploying a strong set of dynamic capabilities, especially in detecting opportunities and making market-oriented decisions, HelloFresh was able to adapt to shifts in society, technology and competition. "(Katte, 2019)
Using this service as a student would save time and money since there would be no need to go to the grocery store or look up recipes. I ended up having an amazing time with the HelloFresh service by learning how to cook and also becoming more familiar with tools in the kitchen. "I believe we'll see many companies following this trend of using technology to update traditional service models, as we see the merging of convenience, local and trying to meet consumer demand for something natural and locally produced." (Mohan, 2019)
Little did I know when I clicked on that advertisement I saw for HelloFresh, it would lead me to a possible internship with the company. Matthew Sytsema, Director of Procurement for protein and seafood at HelloFresh, just moved in next to my house. I got to know him and after telling him about myself, he gave me his business card and told me to contact him for an internship opportunity in the summer.
HelloFresh was able to adapt to shifts in society, technology and competition. This goes to show that using shifts in society and technology opens up other fields as an opportunity for the company and that is why HelloFresh became so successful.
Editors, E. (2020, July 28). Food and beverage will see biggest gains in retail ecommerce sales growth this year. Retrieved February 19, 2021, from https://www.emarketer.com/content/food-beverage-will-see-biggest-gains-retail-ecommerce-sales-growth-this-year
Katte, L (2019, July 02) "HelloFresh: a recipe for sustainable market leadership." Retrieved February 19th, 2021, from https://repositorio.ucp.pt/handle/10400.14/29164
Mohan, A. (2019, January 07). 2019: 'the end of the food industry as we know it'. Retrieved February 19, 2021, from https://www.packworld.com/issues/e-commerce/news/13376737/2019-the-end-of-the-food-industry-as-we-know-it
By: Grace Thompson
What makes you decide to go watch a new movie, either in theaters or on- demand in your own home? Was it the trailer you watched in the movie theater, or was it the teaser that showed up on your twitter feed? Sometimes a talented cast and crew are notisn't enough to draw in an audience, so filmmakers rely on publicity to garner the attention their film deserves. Public Relations specialists employ strategy to generate buzz using the right medium for the film.
The role of public relations in promoting a movie is to maximize the coverage of the film to the target audience. For example, when trying to promote an animated movie to small children and their families, the team running the campaign often places characters from the movie on a Mcdonald's Happy Meal or on a sugary cereal targeted toward families with young children. It is important for the upcoming film to be in the news as much as possible, from the time the movie is announced, to the day it leaves theaters.
Public relations plays a crucial role in the film industry. It's important to generate buzz around a new movie to more than just moviegoers as it is important to gather interest from distributors (who are responsible for the marketing and deciding the media by which the film is to be viewed) and film festivals, bloggers and influencers. Essentially, the more interest you gather, the more your film is talked about, the more people go to see it, and the more money your film will make.
Like in almost all public relations campaigns, social media plays a huge role in spreading news about a film. Upcoming movies tend to have their own social media account, in which content about the upcoming film or information on how to view the film are easily available. These accounts are often where the casting announcements, teasers, and trailers are first shown to the public.
Publicists use many different methods to initiate interest in an upcoming film. It is the publicistslists job to negotiate with the press for any additional media and cross-promotion opportunities. They host press conferences to announce a new film. They release trailers, teasers and photo-ops. They are the ones who book actors to guest star on our favorite talk shows, radio shows and news programs.
As movies and their budgets keep getting bigger, the promotional budget is almost equal to the production budget. This makes, making the public relations campaigns more innovative with the intention of garnering a larger profit from the film. It is hard to go anywhere out in public without seeing a poster for the next big budget action movie. Other movies, such as small independent films , are often only shown to their target audience through social media, as they normally do not have the promotional budget to appeal to all movie goers.
Agencies that specialize in film and entertainment are normally located in larger cities where movie production takes place such as New York City, Los Angeles, and Atlanta. These agencies are involved from the very beginning, often before production even begins on the film. The employees of these agencies work tirelessly to show as many people as they can the hard work that went into these films and so the film can make the profit that it deserves, and even introduce the audience to what may be their new favorite film.
Personally, I didn't see too many grammatical errors. The ones I did see, Evan touched base on. AP style was on point, and the sources you provided were really helpful. I really enjoyed the topic you wrote about. I knew PR played a big role in the fim industry, but maybe you can go into detail more about the effects it makes on society and how it has changed society maybe. I really enjoyed how you provided many examples on promoting movies and cross-promotion opportunities. One thing I would change is to, like I said, include somewhere in the middle a paragraph on how the film industry affects society and how PR plays a role in that.
Camero, Rosa. "Public Relations in the Films Distribution Industry." RosssCammm Films & Marketing, 15 May 2020, www.rossscammm.com/why-public-relations-is-important-when-it-comes-to-your-movie/ .
"Production Notes: Public Relations." Nevada Film Office, 3 July 2017, nevadafilm.com/production-notes-public-relations/
Whitewaterpr. "Role of Public Relations in the Film Industry." White Water PR, 18 June 2016, whitewaterpruae.wordpress.com/2016/05/09/role-of-public-relations-in-the-film-industry/.
By: Kevin Teagle
Advertising has been done more than one way throughout the years. One of the best ways for a brand to advertise themselves now is through popular athletes to wear or show off product on social media. Over time, brands and athletes have become bigger with mutual interest and often the brand wins more so than not. In this short but simple blog I'm going to explain how athletes are needed by brands to further their advertising venture.
One reason that brands like to use athletes is because athletes are celebrities and depending in the sports figure. If we have a five-star athlete on deck like Lebron James, he has deals with brands like Sprite and McDonalds. These aren't the best things for your body but because you have the best basketball player in the world shown eating and drinking your product people will go out and buy it. Athletes are also used because it gives off a sense of security to people that are curious and wish to buy it. Imagine Serena Williams being shown with a new type of camera and she is taking a bunch of ads and in plenty commercials for the item.
It feels more official because you think there is no way she would put her name behind something without it being official. It also seems that brands go to athletes because they give off athlete matching the vibes of what the product gives off. This also gives off a sense of an authentic partnership which makes people think "if they use it, I want it too". That's something people feed off as well "they must pick players that attain the physical appearance, the demeanor, and style of play that fits the brand's image", connected to whoever is in the ad. While brands take a huge risk due to rumors, injuries, trades, and scandals athletes have boosted sales so much over the years that they are the clear favorite in the future of sponsorships.
Besides features that align an athlete and a brand another reason that athletes come back with the brinks trunk after talking with companies is the possibilities of connections. When I say connections, I mean that one-star player can convince another player to sign with a certain brand. One example is how Lebron can convince young star players to sign with Nike who is known to give signature shoes with young stars. Another example of stars who can connect stars with other brands would be Dwayne Wade in the 2012 season. His teammate Lebron James was seen drinking Powerade and Dwayne suggested if his friend should go with Gatorade "That's why he's cramping," Wade insisted. This insists that one brand is better than another and will produce his level of play on the court and that will make people buy more of that.
Finally, I think that brands and athletes go together so well and make advertising the future with this partnership because of the treatment. The treatment of the athlete makes them household names which is something that players look to do as their play begins to give them hype. It also shows that brands are willing to take care of people who works well with them and that looks good from the outside.
Kirkpatrick, Spencer. (2016 October 28). Endorsing Athletes that Fit Your Brand's Image. https://www.samford.edu/sports-analytics/fans/2016/endorsing-athletes-that-fit-your-brands-image
Lawrence, Blake. (2013 August 13). Why Big Brands Spend so Much on Athlete Endorsements. https://opendorse.com/blog/why-big-brands-spend-so-much-on-athlete-endorsements/
Lemmons, Malcom. Why Are Athlete Endorsements So Important For Brands? https://malcolmlemmons.com/why-are-athlete-endorsements-so-important-for-brands/
By: Hannah Gary
Throughout the years public relations has gone through many changes. Aspects such as technology and communication advancements made this possible, but nothing can compare to the growth of social media. It has become a massive part of our clients' marketing strategies such as increasing brand awareness, growing revenue, building relationships, providing customer services, and more. I am going to list four ways social media has changed public relations in the world today.
PR Firms reach their customers through channels such as Facebook, YouTube, Instagram, Twitter, and many more social media platforms. Sharing your brand's personality with consumers allows them to feel a deeper connection with what you have to sell. Social media is also helpful for the consumers to engage with your brand, whether it's by liking something you posted or sharing your content so others can see. The only bad thing about this is that people are also able to complain or criticize your brand, which others can also see.
Finding Influencers
If you're looking to get into the work of Influencer PR, the best platform to find influencers is Instagram. Influencers build relationships, trust, and credibility with the people who follow them. Influencer marketing is extremely beneficial to the ADPR industry because it improves your brand awareness, provides value to your audience, and builds partnerships for the future. When it comes to consumer engagement, statistics show that 80% of marketers rate content marketing as most impacted by influencer marketing. (Garrett, 2020) From a beauty guru with 20 million followers to an ASMR vlogger with 8 million followers, influencers are possibly one of the best ways to get customers to engage with your brand and create opportunities. Once you partner with the right influencers, it will help your brand tremendously by gaining traction.
By using social media, PRs can monitor the public's opinion about a current brand before it is put out for people to see. (2021, January 16) If there is a bad review on a company, we can productively address the issue before a major brand crisis happens. There are six major steps you want to take when handling a Public Relations crisis: (2020, August 14)
Have a response team
Devise a strategy and brief your team
Have a message
Identify and address the company being affected
Monitor the situation
Review and learn from the situation
Making Announcements
PRs are responsible for their clients getting the word out of a new product, service initiative, or anything that is important for consumers to know about their brand. You could get the word out by writing a blog, posting graphics on Instagram, posting a YouTube video, a simple tweet with good, related hashtags, and more. Like always, you have to implement strategy and tactics before anything.
When people think of Public Relations, they think we are mostly about just making a brand look good, or fixing their situation, which is somewhat true, but it goes way deeper than that. PRs take their time to build brands, shape the perceptions of clients, create reputations, build trust, and so much more. Social media has played such a huge role in what we do, and it is just going to keep growing from here.
Garrett, M. (2020, October 27). How to use social media for PR. Retrieved February 19, 2021, from https://www.meltwater.com/en/blog/how-social-media-has-changed-pr
Admin. (2020, August 14). 3 tips for using social media as a public Relations tool – Y Digital: Social and digital marketing agency. Retrieved February 19, 2021, from http://ydigital.co/sm-tips-pr/
How to manage a social media crisis: A practical guide for brands. (2021, January 16). Retrieved February 19, 2021, from https://blog.hootsuite.com/social-media-crisis-management/
By: Juliet Thomas
In the age of 24-hour news cycles and the increasing accessibility of information through social media, the American public is becoming more politically involved than ever. Voter turnout for the 2020 election was the highest in American history, with over 159 million ballots cast (Lindsay 2020). This figure represents about two-thirds of eligible voters in the United States. In an increasingly politically aware society, social media and public relations continue to play a bigger role in government and politics. The value of political social media strategy is often underestimated because it is such a new phenomenon. When we see the final product of elections, we often don't consider how strategically each campaign message is crafted in order to create a statement. Having a strong social media strategy is key for future elections and campaigns.
Approximately 79 percent of females and 69 percent of males from age 13-38 (Generation Z and Millennials) actively use Instagram (Tankovska 2021). Generation Z accounts for one in ten eligible voters, which is an estimated 24 million people (Parker & Igielnik, 2021). President Joe Biden's campaign team was able to use a unique strategy on Instagram to target these young voters that paid off for him. His team utilized influencers to get the word out to vote for Biden. Some notable ones include Lady Gaga, Keke Palmer and Youtubers James Charles and Nikita Dragun. "Influencers were able to act much like small scale press conferences to youth voters – those not traditionally glued to CNN or other news channels" (Suciu 2020). During a global pandemic where door-to-door campaigning and rallies are more or less impossible, Biden's team utilized social media in a new, groundbreaking way that helped lead him to the Presidency.
Former President Donald Trump received a lot of notoriety for his Twitter account, which he strategically started utilizing during his 2016 Presidential campaign and for the duration of his Presidency. His posts were known for being "unfiltered" which allowed voters to understand his personality, a strategy that a lot of political candidates shy away from. This allowed him to gain a massive following. Trump was one of the first political figures to use social media in such a major way that drew international attention. This attention wasn't always positive and caused controversy which ultimately led to the removal of his accounts. Twitter is widely known for political discourse. This is because Twitter is a reliable social media channel that allows users to post easily shareable information in 140 characters or less. This platform will likely continue as an important media channel for campaigns.
Tik Tok is an emerging platform with an estimated 1.1 billion monthly users (Doyle 2021). Tik Tok videos are a maximum of 60 seconds long. Due to a unique algorithm, any Tik Tok user could have a video become viral overnight, no matter their follower count. Senator Jon Ossoff used Tik Tok to his advantage during his 2020 election and subsequent runoff election that just concluded in January 2021. His account has over 452 thousand followers and 7 million likes. Combined with other campaign efforts, this strategy helped him get the word out for his campaign. His message was able to become more effective by using this platform in a push to become more relatable to young voters. Tik Tok is a newer platform that is worth exploring for other campaigns.
In our digital, politically conscious age, political public relations professionals will have the opportunity to be creative with their job by using social media. As shown through success stories, thinking out of the box is a necessity with strategic social media. No matter what the channel, social media is a valuable strategy for communicators to use to reach voters while campaigning. According to 2020 Presidential election exit polls from the New York Times, Generation Z accounted for 17 percent of the votes, Millennials accounted for 23 percent, Generation X accounted for 38 percent and Baby Boomers accounted for 22 percent. Generation Z is the first generation to grow up completely familiar with social media and the internet, with Millennials not much ahead of them. As the majority of Generation Z comes of voting age, these demographics will become even more important for political candidates and their campaign teams to pay attention to. Social media is the avenue of the present and simultaneously the future for strategic communicators to pay attention to.
Doyle, B. (2021, February 06). TikTok Statistics – Everything You Need to Know [Feb 2021 update]. Retrieved February 19, 2021, from https://wallaroomedia.com/blog/social-media/tiktok-statistics/
Lindsay, J. M. (2020, December 15). The 2020 Election by the Numbers. Retrieved February 17, 2021, from https://www.cfr.org/blog/2020-election-numbers
National Exit Polls: How Different Groups Voted. (2021, January 05). Retrieved February 17, 2021, from https://www.nytimes.com/interactive/2020/11/03/us/elections/exit-polls-president.html
Parker, K., & Igielnik, R. (2021, February 09). What We Know About Gen Z So Far. Retrieved February 19, 2021, from https://www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2/
Suciu, P. (2020, November 17). Social media Proved Crucial for Joe Biden – It Allowed Him to Connect with Young Voters and Avoid his Infamous Gaffes. Retrieved February 19, 2021, from https://www.forbes.com/sites/petersuciu/2020/11/17/social-media-proved-crucial-for-joe-biden–it-allowed-him-to-connect-with-young-voters-and-avoid-his-infamous-gaffes/?sh=595516e44148
Tankovska, H. (2021, January 28). U.S. Gen Z & Millennials Social Network Reach by Gender 2019. Retrieved February 19, 2021, from https://www.statista.com/statistics/471543/millennials-usa-social-media-reach-gender/
By: Tristan Haley
Let's face it, digital marketing is here to stay whether we like it or not. Those invasive little pop-ups are the future of advertising and making them work in your favor can be harder than it seems. Every day there's a new article covering the ills and evils of the digital marketing landscape. Often, these articles gripe about the struggle of generating reach and engagement due to the fact that the majority of online content is user-generated. Companies can be put in quite a predicament if they aren't creating content that is relevant and timely to their consumer base.
Brands must come to terms with the fact that the majority of users are averse to their advertising efforts to a point where 86% of users skip through ads and 47% use ad-block while browsing the internet (AdAge, 2020). This issue can be remedied somewhat through artificial intelligence and strategic planning, but the best way to make an impact with your digital ads is to do away with the cheesy tone-deaf messaging. Think of Pepsi and its poorly received "Live For Now Moments Advertisement" starring Kendall Jenner. This advertisement was rolled out during the height of the Black Lives Matter movement much to the anger of consumers. This poor ad timing makes it difficult to form a bond with consumers and end up putting them off to your company. Most advertisers fail to keep up with the news and in today's digital world news travels faster than ever.
Advertisers must be vigilant when it comes to generating content during periods of unrest because it can be seen as insensitive and downright distasteful. This lack of awareness can turn people off to your company and drive away potential customers. Advertisers need to have a plan in place to cover, swap, and cease ads immediately due to the pace of the news cycle and global events.
Audience cultivation is a significant problem when it comes to digital marketing, over half of the money spent is wasted on off-target audiences."56% of advertisement campaign impressions are lost due to either fraud or off-target audiences"(Innovecs, 2019)". What this tells us is that advertisers have been taking the convenience of digital marketing for granted and this has made their ability to cultivate audiences poor. In order to make an impact, limit click fraud and gain a following; advertisers must work on segmenting their audience. By segmenting the audience you can market more effectively because you have smaller pools to work with and analyze. This method also offers a higher return on investment because by segmenting audiences, advertisers can save more money by focusing on specific groups rather than shelling out large sums of money for broad-scope digital campaigns.
The ability to interact with consumers directly is a very important and very underutilized benefit of digital marketing. It's called social media for a reason and what better way to know your consumer base is by actually being social. "Whether the social action is responding to customer reviews, engaging in LinkedIn discussions, replying to comments on Facebook, or re-tweeting customer-generated content, genuinely connecting with shoppers can increase social media success metrics across the board" (10th Degree 2020).
Customer feedback is a very crucial part of having a successful online campaign, the ability to connect with customers and show them that you care about their thoughts and opinions is very important for future campaigns and overall brand image. Digital advertising is getting bigger by the day and advertisers must work to understand how the landscape works for those who fail to keep up with the trends will be relegated to the backlogs of the virtual world
4 common digital marketing problems and their best solutions. (2020, November 20). Retrieved March 05, 2021, from https://www.10thdegree.com/4-common-digital-marketing-problems-best-solutions/
Panel, A. (2020, July 15). 10 major issues digital marketing may face in the future. Retrieved March 05, 2021, from https://adage.com/article/industry-insights/10-major-issues-digital-marketing-may-face-future/2267251
What are 2019'S challenges and digital ADVERTISING TRENDS? (2020, June 22). Retrieved March 05, 2021, from https://innovecs.com/blog/adtech-trends/
By: Michael Gagliardi
Advertising is the act of drawing attention to a particular product or service. Some businesses hire outside agencies to help them while others decide to take it into their own hands. There are a surplus of ways to get the attention of consumers to make them potential customers. Billboards, radio and T.V. commercials, fliers, and product placement in movies are all common places to see or hear advertisements. In the last 10 years a new surge of advertising has taken over with the recent advancements in technology and social media.
According to a study done by The Pew Research Center 70 percent of adults have at least one form of social media. They go on to say that those adults spend an average of 2-3 hours a day scrolling through different platforms. According to the Search Engine Journal Instagram has over 1 billion monthly users while Tik Tok has just over 1.2 billion. If you were to add the number of monthly users for both of these platforms it would still not add up to the amount that facebook has. Facebook has the most monthly users at 2.5 billion, which is 32 percent of the world's population.
Ana Gotter of Disruptive Advertising claims Facebook is the best social media platform to advertise on. The price of a Facebook advertisement is based on the number of people who view the ad on their timeline. There is also interest based targeting which means if people follow similar pages there is more of a chance they will see the ad. This feature saves the business money because they are only paying for people to see the ad if they are most likely already interested. This is a great tool to help reach the businesses target audience. Billboards, commercials, and fliers are easily missed by consumers and businesses waste money for people to not notice.
Instagram is another popular website to buy advertisements on. In 2020 Instagram was the sixth most visited website and had the fourth most users of any smartphone application. The price for an instagram advertisement is a minimum of five dollars per day but will go up if there are more than that amount of engagements.
As reported by The Pew Research Center 53 percent of companies who participated in the survey said that they saw a "Major impact" in customer engagement. This means that more potential clients have seen the company's page. The study also shows that 11 percent of the businesses saw a major rise in sales due to social media ads while 39 percent saw a minor increase. This means social media advertising was beneficial to 50 percent of the companies who were surveyed.
"Current World Population." Worldometer, www.worldometers.info/world-population/.
Gotter, Ana. "The 5 Most Sales-Effective and Cost-Effective Ad Types in 2019." StackPath, Disruptive Advertising , 30 Aug. 2019, www.disruptiveadvertising.com/ppc/cost-effective-ad-types/.
Kellogg, Kristi. "The 8 Biggest Social Media Sites for Marketing." Search Engine Journal, Search Engine Journal, 11 Feb. 2021, www.searchenginejournal.com/social-media/biggest-social-media-sites/#:~:text=1%20Facebook.%202%20Twitter.%203%20LinkedIn.%204,Instagram.%205%20Snapchat.%206% 20Pinterest.%207%20Reddit.
"Reach More People with Instagram Ads." Instagram for Business, business.instagram.com/advertising-guide.
Thomson, Kristin, et al. "Section 4: Social Media Use." Pew Research Center: Internet, Science & Tech, Pew Research Center, 31 Dec. 2019, www.pewresearch.org/internet/2013/01/04/section-4-social-media-use/.
By: Jesse Vermette
Electronic sports, otherwise known as Esports, are continually becoming more prominent. Competitive gaming has been around for over two decades, but since the COVID-19 pandemic began there has been a large increase in attention to the market. This industry has greatly benefited from the pandemic due to increased screen time by millions of people worldwide. This has led to increased attention towards the Esports community, which can only prove to be beneficial in both the short and long term.
Before the pandemic, in-person Esports tournaments were common in this community. With the new policies and laws regarding social distancing and venue capacity throughout the world, there have been almost no in-person tournaments within the past year. Unfortunately, this has led to large Esports tournament organizers and sponsors having to lay people off, impose salary cuts, or close completely towards the beginning of the pandemic. On the plus side, this is an online market, so online tournaments have vastly increased throughout the pandemic. This industry revolves around being online, which proves why it is in the minority of industries that have flourished during the pandemic this past year.
With the great increase in the popularity of Esports comes the opportunity for brands to infiltrate and take advantage of this market. Viewership of tournaments, teams, and individual players has greatly increased, allowing brands to reach an audience they did not expect to reach a year ago. Brands can work with individual content creators, professional organizations, games, and others to advertise to this large audience. This audience is generally hard to target if you do not associate your brand with the video game industry. This concept stresses the importance of brands getting involved in this market sooner rather than later.
Prior to the COVID-19 pandemic, the Esports market could be easily defined as a niche market. The pandemic led to a "boom" for the industry which led to boosted revenue. Brands are beginning to realize that this market is not just the typical casual video game scene, but an opportunity to promote their brand through partnerships and sponsorships. It is very common to see energy drink brands partnering with Esports teams and content creators. These include Red Bull, GFuel, Monster, Mountain Dew Kickstart, and others. Technology companies like Intel, Nvidia, Corsair, HP, and AMD sponsor tournaments and provide equipment for the players. Many brands see that the video game audience has an increasingly large base that can be capitalized upon. There are many opportunities in the Esports scene for these brands that have yet to be tapped into, but I am sure we will only see the industry continue to increase due to the "boom" caused by the pandemic. This will cause more and more brands to partner, sponsor, and fund varying aspects of the industry.
Fudge, B., & Frascarelli, B. (2020, December 23). How COVID-19 changed the ESPORTS industry in 2020. Retrieved February 18, 2021, from https://esportsobserver.com/covid-19-finance-2020/
GingerMay. (2020, August 20). Advertising in esports: The new champion of engagement. Retrieved February 18, 2021, from https://teamgingermay.com/2020/08/20/advertising-in-esports-the-new-champion-of-engagement/
'It's still niche': Esports See audience surge, more TEPID ad demand. (2020, April 13). Retrieved February 18, 2021, from https://digiday.com/media/its-still-niche-esports-see-audience-surge-more-tepid-ad-demand/#:~:text=Even%20esports%20upstarts%20have20enjoyed,the%20absence%20of%20live%20sports.&text=%E2%80%9CWhile%20esports%20is%20more%20mainstream,for%20sports%20at%20Horizon%20Media
Lugris, M., & Mark Lugris (2020, July 25). New esa report shows gaming is no longer a niche market. Retrieved February 18, 2021, from https://www.thegamer.com/esa-gaming-niche-popular-die-mad-gamers/
Tancredi, B. (2020, April 08). Esports: Changing the name of the advertising game. Retrieved February 18, 2021, from https://www.admonsters.com/esports-changing-advertising-game/
By: Payton Otterman
When I tell people that I'm a public relations major, most of their knowledge of the profession is solely based on the idea that PR professionals fix public relations crises. While the entire profession isn't built upon fixing crises, it is a big part of what we do.
A public relations crisis is when any "negative event or review related to your business gains traction in the public sphere" (Caramela). In the age of social media, your brand's seemingly simple mistake can immediately become public knowledge.
An example of a PR crisis is 2019's college admissions scandal. Lori Loughlin and Felicity Huffman, along with others, were charged with fraud when they cheated the system to ensure that their children went to the college of their choosing. At the time, Loughlin was acting in "Fuller House," Netflix's reboot of "Full House," and she was acting in Hallmark Channel movies. After the scandal, Hallmark dropped Loughlin and Netflix made the decision to continue production of "Fuller House" without her.
I get the purpose, but I'd think about changing it sense you already end the sentence with EVERY company should have a plan in place in case disaster strikes! If you're not prepared, you'll be scrambling to respond to the crisis in question, and your team may fail to craft the proper response. It's important to identify your crisis communications team and identify and train your spokespeople. Knowing your audience is also important, because your team must understand who they're communicating with and how they're going to communicate that message. Lastly, it's important to evaluate how well your team did in responding to the crisis. This will ensure that your team knows what to do next time crisis communications are needed.
No matter how big or small a PR crisis may be, it's important to acknowledge and own up to your mistake. When owning up to your mistake, it's important to be sincere. However, you're going to need to put in a little more work than just apologizing – you're going to have to tell the public what you're going to change in order to prevent the same mistake from happening again.
One of the biggest mistakes a PR team can make during a crisis is staying silent. Although your legal or management team may want you to remain silent, you should try to go through the chain of command in order to change that. As a public relations professional, it is your job to apologize publicly if necessary.
Another mistake that professionals make is waiting too long to respond to backlash. Adrienne chance, the communications director for TrailRunner International, tells professionals that after brands acknowledge the impact their mistake has on people, sincerely apologize, and then "explain why the mistake happened and how it will be avoided in the future," your brand needs to make a timely apology (Forbes).
Chance told Forbes Magazine, "The more time that passes before a company take these actions, the less meaningful they become. It's critical for a brand to own its error before the audience owns the conversation" (Forbes). However, you must be sure not to give a response before knowing all of the facts involved in the situation.
At the end of the day, we're all human and we ALL make mistakes. Apologizing and owning up to your mistakes can be difficult, but as professionals, we must be equipped with the skills so we properly respond when a crisis occurs.
Bernstein, J. (n.d.). The 10 steps of crisis communications. Bernstein Crisis Management. https://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/.
Caramela, S. (2020, November 18). PR crisis? 6 steps to help navigate the storm. Business News Daily. https://www.businessnewsdaily.com/8935-recover-from-pr-crisis.html.
Forbes Communication Council. (2016, September 23). Six tips for responding after your brand makes a public mistake. Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2016/09/23/six-ways-to-publicly-respond-after-your-brand-makes-a-mistake/?sh=3f4de1d23066.
Story, J. (2020, January 6). The biggest PR disasters of 2019. Ground Floor Media. https://groundfloormedia.com/blog/2020/01/06/the-biggest-pr-disasters-of-2019/.
By: Ryan Putz
One of the fastest growing and most popular apps currently is a platform called "TikTok". For those who do not know TikTok is a social media platform where users can post and watch small clips that range from six seconds to one minute. If you go on your iPhone right now you will see that TikTok is the number one free app on the app store currently, and it's popularity is only growing. Since the Coronavirus lockdown "TikTok and its sister app Douyin – which is available in mainland China – now have an estimated two billion downloads worldwide, with about 800 million active users." (Tiddy, 2020) It is a hot spot for wanna be influencers due to it having the reputation of being "the easiest app to go viral on". It also has an in-depth algorithm that keeps feeding you content of your interest in a never ending news feed that keeps it's users interacting and engaging with the app. While this app is highly addictive and from the outside seems quite harmless, what you don't know is that the app is collecting massive amounts of valuable data about you without you even knowing it.
TikTok has millions of users every single day and is collecting valuable information on these users through data collection. TikTok collects data on the app such as Geolocation, everything that you touch on the screen, everything about the device used to access TikTok such as the model of your phone, your mobile carrier, operating system, etc. It also has access to your contact list as well as tracks everything that you write on the app, even if you delete it and don't hit send. (https://news.sky.com/story/tiktok-what-data-does-it-collect-on-its-users-and-how-do-other-apps-compare-12041562)
If all of that doesn't creep you out, probably the most valuable data that they collect from you are the data that have to do with your interests. All day TikTok is monitoring exactly what videos that you are interacting with and viewing frequently. The system knows exactly how many times you have viewed a video or if you watched one second of it and kept scrolling. All of this valuable information about you is either being sold, or used to advertise products to you that you'd be interested in.
TikTok even ran into some data collection trouble this past August. TikTok reportedly violated Google's data collection policies by tracking the individual identifiers of Android user's smartphones. According to the Wall Street Journal, "The app logged users' MAC addresses — unique digital identifiers attached to all smartphones that cannot be reset — allowing TikTok parent company ByteDance to track people even if they changed their privacy settings to opt out of certain ad-tracking practices." This is a big red flag as Google has banned developers from collecting users MAC addresses in 2015, while Apple did the same thing about 2 years earlier. Unfortunately no legal action has been taken yet due to these reports. (Sonnemaker, 2020)
TikTok's mixture of an extremely addictive algorithm along with their data collection methods means that a lot of personal and valuable information is being collected with every scroll. I personally have deleted TikTok since finding out their data collection methods but a lot of people could care less about TikTok collecting your valuable information, what do you think?
Banjo, Shelly, and Kartikay Mehrotra. (2020). Bloomberg.com, Bloomberg, retrieved from www.bloomberg.com/news/articles/2020-07-14/tiktok-s-massive-data-harvesting-prompts-u-s-security-concerns.
Sonnemaker, Tyler. (2020), "TikTok Reportedly Violated Google's Data Collection Policies by Tracking the Individual Identifiers of Android Users' Smartphones." Business Insider, Business Insider. www.businessinsider.com/tiktok-collected-user-data-in-violation-of-google-policies-report-2020-8.
Tidy, Joe. (2020) "TikTok: What Is the App and How Much Data Does It Collect?" BBC News, BBC, www.bbc.com/news/technology-53476117.
(2020) "TikTok: What Data Does It Collect on Its Users, and How Do Other Apps Compare?" Sky News, Sky, news.sky.com/story/tiktok-what-data-does-it-collect-on-its-users-and-how-do-other-apps-compare-12041562.

redpajama_set_name: RedPajamaCommonCrawl


The fruits of the devil–I mean my labor.
* Wrote 1400 words of new novel. Initial drudge work turned into smooth sailing.
* Purchased, prepped, and grilled steak. Consumed steak. Mmm.
* Finished edits on short. Printed and resubmitted to one of the biggies. If one is to aim, aim high.
So will I reward myself for all this labor? Hell yes.
Away with you computer! Hie thee to a nunnery. I am off to spend quality time with the family and rot my brain with tv.


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The Evolution of Physics Education:
How Undergraduate Departments Are Transforming
Laurie E. McNeil, Bernard Gray Distinguished Professor, Department of Physics and Astronomy, University of North Carolina at Chapel Hill
What do you remember about your physics education? Lectures on quantum mechanics? Long nights struggling with homework? Any mention of physics careers? Classmates who looked a lot like you? If you went back to your old physics department, you might find that everything is much the same as you remember. But depending on the department (and when you graduated), you might find the scene a bit different.
Who is studying physics now?
Things are looking up for our discipline. The number of physics bachelor's degrees awarded each year has never been higher—9,193 in the class of 2019. 1 This is up from a modern-day low of 3,646 graduates in 1999, the nadir of a decade-long trend that, had it continued, would have led to zero physics graduates by about 2016. The "market share" for physics is up as well, with physics graduates representing 0.46 percent of all bachelor's recipients, up from 0.3 percent in 1999.
The gender balance has changed too. In 2019, 24 percent of all physics graduates were female (about the same as in 1999), compared to 5 percent in 1966. Physics programs remain largely white, however—in 2019 only 4 percent of physics graduates were Black and 10 percent were Latinx, compared to 14 percent and 22 percent, respectively, of the college-age population. 2 The physics community as a whole has a lot of work yet to do on diversity and inclusion.
How has teaching changed?
If what you remember about your physics classes is lectures (stimulating or otherwise) and homework (impossible or otherwise), you have lots of company. Most of us were taught by pedagogical autodidacts who had no information other than their own experience about what works (and what does not) in the physics classroom. But that is changing (not fast enough!) with the rise of physics education research (PER) as a subdiscipline in the physics community. Physicists who do PER use rigorous scientific methods to study how people learn physics and how physics education can be improved.3
The findings from PER are many and varied, but if one had to draw a single conclusion from the body of research, it would be this: Interactive engagement works better than traditional lecture instruction. Students learn more by discussion and experimentation in the classroom than they do by listening to lectures, or in the words of the late Professor Lillian McDermott from the University of Washington, "Teaching by telling is an ineffective mode of instruction."
One way to measure this is to compare students' gain in understanding of physics ideas through a "concept inventory," a set of multiple-choice questions that explore students' understanding of basic concepts such as Newton's third law. For example, a question might ask which vehicle exerts more force on the other when a large truck and small compact car collide. Students complete an inventory at the beginning and end of a physics course, and the degree to which their understanding has changed (expressed as a fraction of the possible shift toward the correct answers) is recorded as the "normalized gain."
Before taking a first course in Newtonian mechanics, 75 to 80 percent of students say that the truck exerts more force on the car than the car does on the truck. After traditional lecture instruction, about 65 percent give the same answer! But interactive engagement makes a difference. Classes taught using these methods are much more likely to achieve large gains in understanding of Newtonian mechanics than are classes taught using traditional lectures (see Fig. 1).
These kinds of findings have convinced an increasing number of physics faculty members to change the way they teach. Some departments have undertaken large-scale transformations of introductory physics instruction. Gary Gladding, who led the effort at the University of Illinois at Urbana-Champaign, likened it to "parallel parking an aircraft carrier" because of its scale—over 3,000 students each semester. I led my own department's similar effort, which at around 1,100 students per semester was more like parking a frigate. In other departments the changes have been more modest, instigated by one or two faculty members.4
What do these new physics classes look like?
There are many ways to implement interactive engagement, but I can give you a flavor by describing the introductory classes at my own institution.
Before coming to class, the students complete a warm-up assignment that may involve reading from the textbook or watching a video before answering questions online. They then attend a lecture in which a faculty member spends most of the time posing questions to the class. Students discuss each question with their neighbors (a technique sometimes called think-pair-share) and then use a personal response device (a "clicker") to give their answers. If most answers are incorrect, the instructor goes over the idea in more detail and addresses the misconceptions that the students' answers reveal before asking them to respond again. Once most of the students have grasped the concept, the instructor moves on.
The next meeting takes place in a classroom with round tables that seat nine students each. Here they work in groups of three on pencil-and-paper tutorial activities, guided-inquiry laboratory experiments, and cooperative group problem-solving, all designed based on findings from PER. The instructor circulates as the students work, answering questions and engaging in Socratic dialog. In this way students spend the vast majority of class time actively engaged in thinking about and discussing physics, challenging each other's understanding and explaining things to each other. Afterward they cement their understanding individually by solving conventional homework problems.
Similar techniques are applied in upper-division classes for physics majors, which have smaller enrollments. Here, students learn about topics in advance, then spend most of the class time applying what they've learned by working through carefully designed activities and discussing ideas with each other rather than listening to the instructor. The information transfer takes place individually, but the information application (which is much more difficult) takes place with guidance and assistance from the instructor and from peers. This works just as well for learning about quantum-mechanical orbital momentum operators as it does for learning Newton's second law.
How is content evolving?
The "standard curriculum" (classical mechanics, electricity and magnetism, quantum mechanics, and thermodynamics) is alive and well in virtually every undergraduate physics department, but increasingly departments seek to broaden physics education and attract more majors by providing interdisciplinary tracks within the major. Such tracks might focus on biophysics, astrophysics, computational physics, or even business and entrepreneurship (colloquially known as "phys/biz").
The importance of acquiring computational skills is widely recognized, and in some departments this is woven throughout the curriculum by incorporating computational exercises in most or all classes. Groups such as the Partnership for the Integration of Computation into Undergraduate Physics5 (PICUP) foster this by holding workshops and sharing instructional materials and exercises. Physics laboratory skills (beyond that Milliken oil drop experiment that gave us all headaches) are also emphasized with the help of groups like the Advanced Laboratory Physics Association6 (ALPhA), which fosters communication and engagement among the instructors of advanced physics laboratories. There is even an APS prize for excellence in advanced laboratory instruction!7
These trends accord well with the recommendations from a report prepared by a team from APS and AAPT entitled "Phys21: Preparing Physics Students for 21st-Century Careers."8 That group (which I co-led with Paula Heron of the University of Washington) assembled information about what knowledge and skills employers of physicists are seeking today and how physics departments can help their students acquire them. The report describes broad agreement among employers about the need for physics-specific knowledge (well covered in the traditional curriculum), scientific and technical skills (including coding, data analytics, and instrumentation, as well as the ability to solve ill-posed problems), communications skills (for all types of audiences), and professional and workplace skills (such as working in diverse teams, project management, and knowledge of career opportunities and job seeking). I suspect that this list includes many things needed to do a job effectively, but most of them have not been a part of the traditional physics curriculum. That's changing now as physics departments increasingly recognize that not all of their graduates will become physics professors and instead must be well prepared for the careers they will actually pursue.
Many physics departments are also recognizing their role in preparing high school physics teachers. Physics is among the hardest disciplines to find teachers for—only 47 percent of high school physics classes are taught by someone with a physics degree. At the same time, enrollment in physics in US high schools is growing. Because today's college physics students were yesterday's high school physics students, many physics departments (including my own) have created programs to prepare their majors to become high school teachers, an effort to ensure that incoming students are taught by instructors who know physics well and have enthusiasm for the subject.9 A few states (such as New York and Utah) are producing enough new physics teachers to meet as much as 65 percent of their need each year, but over half of the states are still meeting 20 percent or less of their need. There is considerable room for improvement.
What can we expect in the future?
Certainly the trends of wider adoption of interactive engagement pedagogy, interdisciplinary education, intentional career training, and teacher preparation by physics departments are likely to continue. The next challenges will come from the need to prepare physics students for new kinds of careers that are only beginning to emerge. The current emphasis on quantum computing suggests the need for a "quantum workforce" with lab skills (particularly optics and photonics), as well as engineering and collaborative coding skills, which physics programs can certainly provide. Data science is another emerging area and includes not only dealing with "big data" in scientific contexts but also applying data analytics to business decision-making.
Physicists often work with big data sets that require sophisticated statistical analysis—think of the discovery of the Higgs boson at CERN. There is now even an APS Topical Group on Data Science that focuses on big data, machine learning, and artificial intelligence.
No doubt there will be other trends we can't predict, and physicists will rise to those challenges as well. After all, as Rush Holt, physicist and former member of the US House of Representatives, is said to have remarked, "Physicists are omnicompetent."
1. Statistics referenced in this article were obtained from the American Institute of Physics (AIP) Statistical Research Center, https://www.aip.org/statistics.
2. The American Physical Society (APS) and the American Association of Physics Teachers (AAPT), among others, support the STEP-UP project (https://engage.aps.org/stepup/about/overview) to enlist high school physics teachers to engage and inspire young women to study physics. AIP supports the TEAM-UP Project (Task Force to Elevate African American Representation in Undergraduate Physics & Astronomy, https://www.aip.org/diversity-initiatives/team-up-task-force) to address the persistent underrepresentation of Blacks in physics. Partial funding for TEAM-UP is provided by the Research Corporation for Science Advancement.
3. Both APS and AAPT have topical groups on PER, and in 1999 APS issued a statement (https://www.aps.org/policy/statements/99_2.cfm) that PER "has advanced our understanding of student learning in physics and has resulted in significant improvements in the methodology of teaching." The prestigious Physical Review family of journals has one devoted to PER (https://journals.aps.org/prper/) that published 99 research articles in 2019.
4. In many cases those faculty members were inspired by attending the New Faculty Workshop (https://www.aapt.org/Conferences/newfaculty/nfw.cfm), sponsored by APS, AAPT, AIP, the American Astronomical Society (AAS), and the National Science Foundation (NSF). Faculty members in their first few years of teaching learn about findings from PER and how to use them in their classrooms. About 2,600 faculty members from 85 percent of US institutions that offer physics degrees have attended since the workshop began in 1996, and it now reaches about 35 percent of all new tenure-track physics and astronomy faculty members.
5. https://www.compadre.org/PICUP/.
6. https://advlab.org/.
7. https://www.aps.org/programs/honors/prizes/lab.cfm.
8. https://www.compadre.org/jtupp/report.cfm.
9. APS and AAPT have been especially active in this regard by organizing the Physics Teacher Education Coalition (PhysTEC) (https://www.phystec.org/) "to promote and improve the education of future physics teachers." Over 300 institutions have joined PhysTEC, and if each college or university in the US were to produce one more teacher each year, the shortage would be eliminated.
10. Joshua Von Korff, Benjamin Archibeque, K. Alison Gomez, Tyrel Heckendorf, Sarah B. McKagan, Eleanor C. Sayer, Edward W. Schenk, Chase Shepherd, and Lane Sorell, "Secondary Analysis of Teaching Methods in Introductory Physics: A 50k-Student Study," Am. J. Phys. 84 (2016): 969.
My "Woodstock" The summer of 1969 through the eyes of an undergraduate physics major
Effects of COVID-19 on Physics Undergraduate Education and Career Preparation
Party of the Century: Sigma Pi Sigma Centennial Celebration
Effective Practices for Physics Programs
Physics Departments at Small Colleges Are Under Pressure — Here's How to Fight Back
Radiations issue archive
One Physics Ellipse


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Adams no longer a county employee
May 13, 2017 October 15, 2022 AdminLeave a Comment on Adams no longer a county employee
A Faribault County Highway Department employee on paid leave is no longer on the payroll.
County Attorney Troy Timmerman says Mark Adams' last day of employment was on May 3.
Timmerman and Central Services director Dawn Fellows would not say whether Adams was fired or if he resigned.
Adams was placed on paid leave after being charged with four counts of possession of stolen property; two felonies, a gross misdemeanor and misdemeanor.
"I can't comment on it," says Commissioner John Roper. "I was instructed by our attorney Troy Timmerman of what I can tell you – 'No comment.'"
Roper is chairman of the County Board and also serves on the Personnel Committee.
Fellows in the past has said that a complaint had been filed and it was being investigated, but she would say if it was related to the criminal charges.
If Adams was fired, he could file an appeal through his union and that may involve a lengthy process.
Roper says "until it (the issue) is a past event" no details will be made public.
Adams is scheduled to appear in court for an arraignment hearing on May 22.
He is accused of allegedly stealing a welder extender cable, 100-gallon fuel tank with pump, road grader shield and a leveling box scraper. Value of the items range from at least $500 to more than $1,000 but less than $5,000.
The felony charges carry a maximum of five years in prison and $10,000 fine, while the gross misdemeanor is one year in jail and a $3,000 fine and the misdemeanor is 90 days in jail and a $1,000 fine.
Tagged AdamsTheft
BEA officials disturbed with Netflix show
Faribault Co. may be facing lawsuit
Report done, findings to be released
Probe involves allege officer misconduct
March 10, 2022 October 13, 2022 Admin
Motion to dismiss charges against bar owner denied
October 9, 2020 October 13, 2022 Admin


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Business Storytelling: How to Improve Your Story through Figures of…
Robert's Rules for Special Meetings
Robert's Rules: Quorumless in an Emergency
Robert's Rules for Unfinished Business and General Orders
Robert's Rules for Avoiding Out-of-Order Main Motions
Business Storytelling: How to Improve Your Story through Figures of Speech
Business Storytelling For Dummies
By Karen Dietz, Lori L. Silverman
When crafting a story for business use, it's common to be literal in your word choices, which can produce some uninteresting results. Inserting oxymorons, metaphors and similes, analogies, and aphorisms can make your stories more lively, interesting, and entertaining. Figures of speech can help communicate a great deal with just a few words or a phrase.
Here are five questions to ask about your story for each figure of speech:
Could one oxymoron/metaphor/analogy/aphorism be leveraged for your entire story? One way for this to happen is to link it to the theme of the story.
Are there places where an oxymoron/metaphor/analogy/aphorism would enhance languaging and story recall? Look through each paragraph and see if there are opportunities to use them.
Do you want the oxymoron/metaphor/analogy/aphorism to add humor to the story? In what ways can you word it or position it in the story for humor to occur?
Do you want the oxymoron/metaphor/analogy/aphorism to enhance or add additional contrast? In what ways can you do this?
Do you want the oxymoron/metaphor/analogy/aphorism to add human-like qualities to inanimate or non-human entities (personification)? Personification is a way to give real-life or human-like qualities to objects: The waterspout danced across the ocean. Or: The tiger glided along like a graceful ice skater. In what ways might you be able to do this in your story?
Oxymorons
Oxymorons link two seemingly contradictory words together into the same phrase. One of the most common examples is the phrase pretty ugly. Others include phrases like true lies, military intelligence, deafening silence, and a new classic. These are all forms of contrast.
Instead of simply saying, "When we got on, it was very hot. Normally an auxiliary power until keeps the plane cool while it's on the ground. But either they didn't have one or it was broken" add "It was a fine mess" to the end of the paragraph after shortening the wording. Fine mess is an oxymoron and sums up the situation nicely while tickling our funny bone.
Notice that this oxymoron represents an emotion that people in the situation are feeling without having to explain a lot. When you're crafting really short stories, you'll find that all the figures of speech can help in this manner. Take another look at your story. In what ways could you use an oxymoron?
Metaphors and similes
Jumping for joy. The apple of my eye. Leaping with laughter. His stomach is a bottomless pit. All are examples of commonly used metaphors.
Metaphors are when one thing is represented as, named as, or symbolically linked to something else. Our brains are stimulated by the juxtaposition as we play with linking them together to create a new picture and new meaning. Try this on for size. Reflect for a moment on what comes to mind when you hear the phrase you're the light of my life.
Avoid these common mistakes when using metaphors:
Steer clear of common, trendy, and overused metaphors like fiscal cliff. They won't have the level of impact you may need for your story.
Avoid metaphors your audience won't understand. If they don't know what purgatory is, then saying, "The team was headed into perpetual purgatory" will be meaningless.
Don't mix metaphors in the same sentence. Replace "Our team was digging for treasure when our ship came in" with "Our team was digging for treasure when we struck gold."
Metaphors are very similar to but not quite the same as similes. A metaphor says that something is something else without using the words like or as. For example, "Your report is a bowl of bland oatmeal" is a metaphor. The simile would be, "Your report is like a bowl of bland oatmeal."
Some metaphors and similes connect an abstract thought to something concrete and experiential. They help construct meaning and structure thought. Consider these metaphors: time (abstract) is money (concrete) and his ideas (abstract) bore fruit (concrete); and these similes: as gentle (abstract) as a lamb (concrete) and as smart (abstract) as a fox (concrete).
Analogies make comparisons in slightly different ways by using contrasting elements. An analogy is a similarity between like features of two things, so a memorable comparison may be made. Here are a few examples:
An annoying voice is akin to nails on a chalkboard.
What a general is to an army, a CEO is to a company.
Pen is to paper as a keyboard is to a computer.
Aphorisms are pithy observations that contain a general truth, much like a proverb. A penny saved is a penny earned and A man is known by the company he keeps are aphorisms.
For example, here are some aphorisms (sometimes called proverbs) about service:
No act of kindness is too small.
A good word costs no more than a bad one.
Extending a hand into the darkness can pull another into the light.
Pay it forward.
You could use no act of kindness is too small.
Take another look at your story. Is there an aphorism that lends itself to the theme you've chosen?


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Jessica's September Video Game News
IN THE September 28 ISSUE
andJayce Ham SECTIONS
by Jessica Ham
September was an exciting month for video games. New gaming platforms were announced and highly-anticipated game sequels were released. Everything ramping towards the big holiday video game releases.
Catherine: Full Body was released on September 3 for PS4 and Xbox One. Full Body is a remake of the original game released in 2011. The original and the remake are a romantic, puzzle, horror game in an anime style. The remake adds a third love interest for Catherine and hours of new content. Fans of the original game are in love with the remake and pushing for a sequel.
Final Fantasy VIII Remastered was released on September 3 for PS4, Xbox One, PC, and Switch. Popular review sites such as Kotaku call the remastered version the "best version ever." The graphics are majorly improved, and there is hours of added content.
Gears of War 5 was released on September 10 for Xbox One and PC. This game immediately follows the events of the previous game. The game features online and split screen co-op as well as the typical single player. Fans and critics alike are having a blast with the co-op gameplay and adore the more intricate storyline than previous iterations in the series.
Borderlands 3 was released on September 13 for PS4, Xbox One, PC, and Stadia. The third iteration takes place several years after the previous game. Hyperion has been destroyed and vaults on several other planets have been discovered. Characters from Telltale's Tales from the Borderlands make great appearances in the game. Critics have been wary of the crass humor and repetitive gameplay but eventually they warmed up to the deeper story and new gameplay elements added through co-op and online gameplay.
The Legend of Zelda: Link's Awakening was released on September 20 for the Switch. Link's Awakening is a remake of the 1993 gameboy game. The graphics are reminiscent of the original game but still feels fresh and modern. Critics and fans list as one of the top three Zelda games of all time.
Apple announced during their Apple event a couple weeks ago that Apple products would soon have their own game subscription service called Apple Arcade for $4.99 a month. The service released on September 19.
Jessica Ham is 26 years old and an ongoing contributor. With a love of all things nerdy, she's right at home covering entertainment.
Tagged as: Borderlands 3, Catherine: Full Body, Final Fantasy VIII Remastered, Gears of War 5, The Legend of Zelsa: Links Awakening, video games


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Q: Borel - Caratheodory Inequality If $f$ is a complex-valued function analytic on $\{z:\vert z \vert \leqq r \}$, then for $\vert z \vert <r $,
$$
\vert f(z) \vert \leqq \frac{2\vert z \vert}{2-\vert z \vert} \sup\{\Re f(w): \vert w \vert=\vert z \vert\}+\frac{r+\vert z \vert}{r-\vert z \vert}\vert f(0) \vert.
$$

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