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when copying is outlawed, only outlaws will have culture
For Love or Money: Vocationalism
June 24, 2011 by Terry Hancock 2 comments on "For Love or Money: Vocationalism"
"Ivan Tsarevitch" from Morevna Project: I suppose you could call this "programmer art" since the artist is also one of the main developers of Synfig Studio (Konstantin Dmitriev | www.morevnaproject.org / CC-By-SA 3.0)
We need to change the words we use for serious free culture artists. I suggest "vocational": "a vocational work", "a vocational artist", "artists who show vocationalism in their work".
I thought about this as I was considering Nina Paley's story about trying to submit some of her own (very much "vocational" and also "professional") work to the Wikimedia Commons — only to be disbelieved on the basis that her work was of too high a quality! This concept of "professional" versus "amateur" work has bothered me for a long time. Partly this may be because I often seem to be stuck in between: am I a professional writer or an amateur one? I get paid to write for Free Software Magazine, but I don't get paid very much, and I don't get paid at all to write for Question Copyright. But both tasks are very much a part of my vocation as a writer and as a free culture advocate. I expect to be judged on the same scale as any professional.
Another objection is that the stigma of "amateurishness" is sometimes assigned to free culture art. People speak snidely of "programmer art" (though of course, a few programmers are quite good artists, and vice-versa). I honestly believe that some artists hold back from freeing their work not because they are really worried about remuneration, but because they fear that releasing it for free will somehow cheapen the work (or them) by making it "unprofessional" or "amateur".
Of course, I'm bothered by that idea in itself. There's something a little dirty about the fact that we have so elevated commerce that we now implicitly place professional work (made for money) above amateur work (made for love). Surely there ought to be something a little more holy about work gifted to the world out of an artist's spiritual need than out of their need to pay the rent? (Not that paying the rent isn't important, but there ought to be some respect for the long perspective).
"Professional" is often used incorrectly to imply a certain level of skill. But in fact, many works made for money lack such skill, and many skilled works are not done for money (some would say all the best works are done for love, and money is an afterthought).
"Amateur" is literally someone who works out of their love for the subject. And frequently amateur work is superior to professional work in the same field. But over time, perhaps due to some intentional marketing by vested interests, the term "amateur" has acquired a patina of disrespect as in "This work is amateurish".
There is also another problem with "amateur" — it makes you feel like a total pig for criticizing the work seriously. Many people post amateur (and "amateurish") work on the web hoping for encouragement. For them it's just fun, and they want to have a peer group support them. They don't want to take the work seriously, nor do they want to receive serious criticism (whether constructive or not). They don't want to compete in the same league as professional artists, and that's why they are publishing "amateur" work.
But then there are others, who do want to take their work seriously; who won't get their feelings hurt by an honest appraisal; who are striving for their work to be just as good as any work out there — professional or amateur. What do we call that?
Some people — especially lawyers — like to refer to vocational (but amateur) work as "pro bono". Which is fine, if you like Latin phrases, and of course I know that it really means "for the good" as in "for the public good". But I have to confess it always makes me think "for the sake of [Sonny] Bono", which, given that his name has become almost synonymous with the Copyright Term Extension Act always causes me some cognitive dissonance. Perhaps that's silly. But a more reasonable objection is simply that most people who aren't lawyers don't know Latin very well. For me, it also carries the stigma of conditionalism: "pro bono" work is work that "ought" to be done for money, but is done for free under some special exemption — and I'd better be careful not to violate the terms of that exemption or they're going to start charging.
"Semi-professional" and "serious amateur" are the terms I've used in the past, but I don't like them. Both suggest some kind of fence-straddling incompleteness.
Concept art (a "model sheet") for a character from Morevna Project, created by Eleonora Pala. As far as I know, all of her contributions are so far unpaid (Eleonora Pala | www.morevnaproject.org / CC By-SA 3.0)
And both of these words are still putting the emphasis on whether you get paid and how much you get paid for doing the work. Many artists would say that is totally beside the point, and I agree.
"Vocational" is a term which is sometimes associated with professional work, but also with unpaid work. What it really means is that the work is central to your life — that you take it seriously and intend to excel at it. In other words, it truly puts the emphasis on your commitment, and not whether your interest is pecuniary or not.
I'm a little bothered by the association with "vocational school" which, when opposed to college, implies a kind of intellectual lowness which some might object to. But there is also the idea of "vocations" which is the term used when people are driven to a task by religious or charitable motivations, that imparts a kind of spiritual uplift — something I believe is a part of many free culture artists' worldview (i.e. they do what they do, at least partly, because they believe the world will be better for it).
Of course many vocational artists are also professional artists. Many are amateurs. The idea is to stop splitting them up on the basis of whether they get paid, but instead on whether they apply themselves to the work seriously.
I'm thinking of adopting this word "vocational" as the proper term of art in my own writing for artists who contribute to free culture works on a serious level. Perhaps it'll catch on.
2 Comments on "For Love or Money: Vocationalism"
But there is also the idea of "vocations" which is the term used when people are driven to a task by religious or charitable motivations, that imparts a kind of spiritual uplift . . . You're on to something here. Look at the etymology. It's from the Latin verb "to call" (vocare, as a noun we have vox, voice, as in vox populii). One's vocation is one's calling and, in the Christian context (which is where this usage comes from) it is god who does the calling. Specifically, he calls people to service in the church.
Terry Hancock
Yep, I got that from my Catholic upbringing. 🙂
I don't want to over-emphasize the Christian usage, though. It doesn't have to be the Christian God notionally "calling" you. Could be "your muse" or "the survival imperative" or "creative impulse" or whatever metaphor works for you.
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NORWALK, Conn. – Norwalk parents, Board of Education members and an attorney traded charges this week over last week's complaint to the State alleging systemic problems in Norwalk Special Education.
Norwalk Public Schools said in a statement last week that it was "shocked and disappointed" by the complaint. Parents and Attorney Robin Keller said administrators shouldn't have been shocked, as the effort wasn't a secret and the problems are well-known.
BoE member Mike Lyons questioned late Tuesday in an e-mail to NancyOnNorwalk whether Keller will make money from filing the complaint.
Keller said Saturday that she suspended her law practice for three months to write the complaint pro bono and that she does not stand to make any money from it. Other attorneys dropped out of the complaint when they learned that they wouldn't be receiving any compensation, she said Tuesday.
Barbis and Lyons were the only Board members to reply to a Tuesday email from NancyOnNorwalk.
Keller on Saturday likened the complaint to a federal class action lawsuit, in that each of the 17 children included is representative of a wide spectrum of children. She can support every allegation she has made, and hundreds of documents were submitted as evidence, she said.
"Parent after parent" came to Special Education attorneys and advocates with the same complaints, and an obvious pattern emerged, Keller said. She explained that parents are afraid of retaliation but were fed up, and while the advocates originally thought they'd have to go through "due process" for each child, they decided to switch to a systemic complaint because there's no point in hearing each of the cases individually.
The complaint was filed by Keller, the Center for Children's Advocacy, Educational Advocate Jill Chuckas and other attorneys and advocates who are members of Special Education Equity for Kids of CT (SEEK), last week's press release said.
The complaint's goal is to bring the state's attention to basic violations of the Individuals with Disabilities Education Act (IDEA), and request an investigation, Keller said.
The Center for Children's Advocacy on its website claims success in systemic complaints filed against Bridgeport in 2013 and 2015, and against New Haven.
"Complaints in recent years have led the state or federal government to find systemic violations in Bridgeport, Hartford, Darien and Stamford," according to a Connecticut Mirror report.
An investigation normally takes 60 days and the state will at random audit 20 percent of Norwalk's Individualized Education Programs (IEPs), Keller said. IEPs are education plans for how to address each SpEd student's specific needs.
The stories are "truly heartbreaking," Keller said. She charged that while the high school student cited in the complaint did not attend school, it was Norwalk Public School's responsibility to look into why her program was unsuccessful, why she was not motivated to attend.
NPS missed some of the child's disabilities until recently, the complaint alleges.
Keller said she laughed when she read the district's response. No one involved hid that they had been working on the complaint, and Chief of Specialized Learning and Student Services Yvette Goorevitch "was very aware," she asserted.
If NPS had apologized and promised to fully investigate the issues and work with the state to resolve them, everyone would have been satisfied, Keller said Saturday.
As a response, Barbis referred NancyOnNorwalk to the report Goorevitch gave in July at the Board of Education retreat.
New programs like a dyslexia clinic are great but needs aren't met if children aren't diagnosed with dyslexia, Keller said Saturday.
The Learners Excelling and Progressing (LEAP) program is a great idea but the staff turnover is atrocious, she charged.
"Responding to concerns about program implementation and student progress will always be part of special education work. We take parent concerns and complaints very seriously. Our special education administrators are in frequent communication with parent advocates, and for that reason, we were surprised that this systemic complaint had been filed.
"Please let Mr. Lyons know pursuant to Vultaggio v. Smithtown Board of Ed (216 F. Supp 2d 96), the court held the state complaint process not to be an IDEA 'action or proceeding' therefore attorney's fees incurred in connection with the complaint could not be awarded under IDEA (due to the informality and absence of procedural safeguards.) Therefore there will not be any attorneys fees to be collected. Very different than a due process IDEA 'action or proceeding' in which the prevailing party may recover attorneys fees.
Norwalk Federation of Teachers Mary Yordon did not reply to a Tuesday email from NancyOnNorwalk.
Many out there will disagree with me, but I believe the fundamental flaw with special ed in public schools is that the staff are unionized and the children aren't. The Union collectively protects adult interests over those of children. This isn't out of meanness or indifference but a Union's job is to protect their members FIRST. It makes it almost impossible for public schools to reach excellence and/or compete with a well-run private entity. Special Ed in public schools is a perfect example of being only as strong as your weakest link.
There are perennial shortage of Special Ed (SPED) teachers, math, science and technology teacher due to union rules*(see shortage link below) because the unions demand that ALL teachers, regardless of their expertise or need, be paid t same rate based on their years teaching and degrees. It's turns supply and demand on its head.
As every SpEd parent, I am concerned for all the SpEd children in the city of Norwalk. We have all been reading about the 17 children and families involved in the suit against NPS. Some of the comments are disturbing. For instance, Stacey Heiligenthaler, the Assistant Director of Specialized Learning and Student Services, made a statement that ABA Therapist is a made-up position. I understand Applied Behavior Analysis is the teaching method used by ABA Therapists, who were hired and trained by NPS and BCBAs. So if this is a 'made-up' position, NPS system was the one to make it up to temporarily appease SpEd parents. Also, if it is a made up position, why do tax payers pay unreasonable costs for the LEAP program, IPP, and other outside resources using ABA Therapists to teach, and reinforce services, for our SpEd children?
Honestly I can say, I have witnessed leaps and bounds from some of NPS's children with Autism when they have been assigned a 1:1 'made-up' ABA Therapist. Some of these children spend more time with the ABA Therapist than their assigned teacher. In reality, they are the ones who show affection to our children, and the children respond to them the most!
Maybe NPS system should consider cutting Stacey Heiligenthaler's approximate $170,000 a year position, and tallying it up between the 'made-up' positions of ABA Therapists, who actually care for our SpEd children!?!
Student recognizes Norwalk HS simply won't teach the way SpEd kids learn. SpEd teachers simply don't get the training needed for their SpEd students or the tools and curriculum. I'm on my 7th PPT with NHS since IEE's in the spring of 2017 and still Yvette G, Joe Rusdo or Ms Foley won't get my kid the needed services!
Let us not forget that these problems now targetted at Special Ed are as a result of complaints from 2016, 2017 and 2018, under a new administrator and under the purview of Superintendent Adamowski. This Board of Education continues to point fingers at the previous administrators. It almost sounds like Trump's strategy of repeatedly bringing up Clinton to cover responsibilities they now own. This Superintendent, this administrator and this Board of Education own these problems! Take responsibility!
What happened to the $3,500,000 given to special education under Adamowski? Where was that spent? Why is there new furniture at central office for the special education staff?
Sue Haynes, couldn't you come up with a better argument for not providing FUNDAMENTAL services to children than blaming the union? Your argument isn't even worth commenting on!
Board of Education members, if you are not able to focus on the fundamental needs of Norwalk's students because "We are volunteers," let people who have children in the system, and who want to take on the work, volunteer. Take on the responsibility or give it to others!
well said @ MarjorieM! I always say that board members should only be voted in with children in the school system The board always comments that they do this on there own time, WELL no one asked you to participate or forced you to be voted in!!!
"I'd like to know if Ms. Keller will agree to waive any collection of attorneys fees from NPS in connection with this case, so her efforts don't pull resources away from the very children she claims to care about?" Lyons said in a Tuesday email.
Will Ms.Moses be waiving her fees to defend these cases or will Norwalk waste money that could be used to fix this and actually help our under served children?
Legal fee thats a rich one. How much has been wasted and taken from our kids because of legal fees….
Does anyone else smells and taste internal corruption by NPS when coming to special education students.


Iraq's hydrological system has undergone dramatic change over the past 30 years, driven primarily by pressures related to rising demand for a resource of increasingly limited supply. A shortage of perennial surface water in recent years has meant that reservoirs, lakes and rivers are diminished to critical levels. The Tigris and the Euphrates rivers, the country's primary source of water, have fallen to less than a third of normal capacity. With national storage capacity dropping to around 9 per cent of full capacity in December 2009, the government estimates that it is down to 20 per cent of its reserves. According to the Ministry of Water Resources, close to two million Iraqis faced severe drinking water shortages by the end of 2009.
The stress on the system has affected agriculture to the extent that Iraq has shifted from being a prominent wheat exporter to being the world's largest importer of wheat. Poor irrigation and drainage methods have led to considerable wastage in water resources, highlighted by the fact that over 90% of Iraq's water is currently used for an agricultural sector that provides for less than a quarter of the country's food needs.
Notwithstanding this wealth of Iraqi expertise in hydrogeology, water management decisions are taken using data that is modelled on traditional scientific tools and methods. Studies are outdated and current science contains significant spatial and temporal gaps, producing less than optimal results for planning, monitoring and exploitation. Because information is disjointed across different agencies, a comprehensive and integrated assessment is currently difficult to achieve. Current understanding of Iraq's groundwater availability and dynamics is incomplete, and needs updating through the use of modern techniques.
Before undertaking an advanced hydrogeological survey that would update government knowledge, however, there is a clear need to take stock of the current understanding of sub-surface resources by collating records and data on hydrogeological resources to form a more complete inventory. Historical and current knowledge of hydrogeological resources – mapping historical trends and sub-surface phenomena –are crucial inputs for a robust and accurate hydrogeological survey. From the establishment of such an inventory, a greater understanding of not only the resource itself, but also information about the government's collective knowledge (gaps, metadata, etc.) will be gained. This Phase I has established the baseline and plans for the subsequent advanced survey of hydrogeological resources (Phase II).


Year 5 Stars of the Week!
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We have been working really hard this week on researching interesting facts about the author Michael Morpurgo for the fact files we have been writing. Did you know that he always writes his stories in exercise books whilst propped up by pillows on his bed?
We have also been learning about the human circulatory system. Sophie has listened really well; retained lots of scientific facts and has also shown what an enquiring mind she has through her questioning skills.


Researchers at the Johns Hopkins Bloomberg School of Public Health have signed a four-year agreement with Iasist of Barcelona, Spain, which will give Iasist distribution rights to the JHU Adjusted Clinical Groups® Case-Mix System (ACG System) in Spain and Portugal. Iasist is currently assisting the Basque National Health Service (Osakidetza) in using the ACG System to allocate resources among primary care clinics.
Developed by the Bloomberg School Public Health, the ACG System is a computer-based algorithm that assesses the health of people enrolled in a given health plan or health system. The plans, in turn, use the ACG System to help predict the need for their future health care services. Adjusted Clinical Groups (ACGs) are a series of mutually exclusive, health-status categories that are defined by morbidity, age and gender. They are based on the premise that the level of resources necessary for delivering appropriate health care to a population is correlated to the illness burden of that population. The ACG System is used to assess provider performance, identify future high-cost cases and develop innovative plan payment and financial risk-sharing arrangements by more than 175 health care organizations worldwide.
Iasist provides information for health planning, management and budgeting through consulting, database services and software, benchmarking and training services for hospital administrators, governmental departments, insurance companies and primary health clinics. Iasist is well known for its annual ranking of the top 20 hospitals in Spain. The ranking acknowledges the best-performing organizations based solely upon empirical findings from available performance data. Hospitals use this information to identify areas where efficiency and quality can be improved. With the use of the ACG System, Iasist will be able to apply its experience in the ambulatory health clinic setting.
"We are enthusiastic about our new partnership with Iasist to make the ACG System available throughout Spain. The ACG System has a proven record through its use in academic research projects in Spain and we hope to soon see its continued success as regions adopt them for risk adjustment applications," said David Bodycombe, ScD, ACG System team leader at the Bloomberg School of Public Health.
Information about the ACG System is available at www.acg.jhsph.edu and at www.csc.com. For information about Iasist, please visit www.iasist.com.


Achaman - Father god and creator. - African God. Achamán the skies is the father god and creator God of the Guanches.
Home ¦ Divinity of the Day ¦ African Gods and Goddesses ¦ Achaman - Father god and creator.
Achaman - Father god and creator.
Achamán ("the skies") is the father god and creator God of the Guanches. He created the land, water, fire and air, and all creatures derived their existence from him. He is said to live on the summits of the mountains. In mythology, Magec, the Sun God was kidnapped by Guayota and locked him up in Teide (a volcano), plunging the world into darkness.


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Jack Dawson (Chippewa Falls, Wisconsin, 13 de maio de 1889, – RMS Titanic,  Oceano Atlântico, 15 de abril de 1912) é um personagem baseado em um tripulante que morreu a bordo do Navio Titanic, do filme de 1997, Titanic. Este personagem foi criado especificamente para o longa, que foi escrito e dirigido por James Cameron para retratar o naufrágio ocorrido na vida real, em grandes efeitos especiais. Jack embarcou no RMS Titanic em 10 de abril de 1912 onde durante a viagem conheceu Rose DeWitt Bukater, com quem se apaixonou e viveu uma  aventura romântica. Jack Dawson morreu de hipotermia após o naufrágio do navio na madrugada de 15 de abril, onde seu corpo nunca foi encontrado.

Embora Jack Dawson foi um personagem fictício, há um túmulo com o nome "J. Dawson" no cemitério Fairview Cemetery em Halifax, Nova Escócia, onde 121 vítimas do naufrágio estão enterradas. O verdadeiro J. Dawson foi Joseph Dawson, um marinheiro que trabalhou no navio. "Depois que o filme saiu, nós descobrimos que havia uma lápide com o nome J. Dawson, e ficamos surpresos," disse o produtor do filme, Jon Landau, em uma entrevista.

Biografia

Infância e Juventude
Jack Dawson nasceu perto de Chippewa Falls, Wisconsin em 15 de junho de 1889. Não se sabe quem eram seus pais, mas ele os conhecia e costumava pescar com seu pai no gelo. Em uma certa ocasião, Jack caiu num lago congelado, onde quase morreu de hipotermia.

Seus pais morreram quando ele tinha 15 anos em um incêndio, que resultou de nele começar a viver por conta própria e depois viajar pelo mundo. Em algum momento, ele conheceu Fabrizio De Rossi, na mais provável Itália, e ele se tornou seu melhor amigo, chegando a  viajar juntos. Enquanto crescia, ele foi para Monterrey (Califórnia), onde trabalhou em um barco, e em seguida, no cais de Santa Mônica (Califórnia), onde ele desenhou retratos por 10 centavos cada peça. Segundo  ele, Jack também passou algum tempo em Paris.

A bordo do Titanic

Início de Viagem
Jack Dawson embarcou no RMS Titanic em 10 de abril de 1912. Ele era um artista pobre da terceira classe e foi capaz de embarcar no navio só depois de ganhar bilhetes em um jogo de sorte no poker, junto com Fabrizio. Em seus primeiros dias no Titanic, ele foi capaz de desfrutar de seu luxo e passar tempo com Fabrizio e um novo amigo, o Tommy, até que em um dia, ele encontrou Rose DeWitt Bukater, uma bela passageira de primeira classe, tentando cometer suicídio ao tentar pular da popa. Ela pretendia se matar, por causa de seu estilo de vida e seu casamento forçado com Caledon "Cal" Hockley.

Jack incentivou Rose não pular do navio, e quando ela estava prestes a voltar para dentro, a garota escorregou e gritou enquanto Jack a segurava. Isso atraiu a atenção dos membros da tripulação, que veio correndo para ajudar. Eles encontraram Jack e Rose  no chão, e juntos os homens deduziram que Jack estava violentando Rose, e chamaram Caledon. Cal tentou prender Jack e mostrou seu desprezo pelos passageiros da terceira classe, chamando Jack de "imundo", mas Rose deteve e explicou que Jack tinha a salvado. Cal depois relutantemente convidou Jack para um jantar com os passageiros da primeira classe, para ver como o jovem se sairia diante da alta sociedade.

No dia seguinte, Rose foi em busca de Jack e encontrou-o no convés, onde conversaram sobre suas vidas pessoais e privadas, bem como sonhos inatingíveis de Rose. Rose, em seguida, foi capaz de olhar alguns desenhos magníficos que Jack tinha desenhado e ficou surpreendida com eles. Mais tarde naquele dia, Jack mostrou a Rose como "corretamente" se cuspe até que foram encontra pela sua mãe de Rose, a viúva Ruth DeWitt Bukater, que mandou Rose ficar pronta para o jantar naquela noite.

Vendo o pobre rapaz, Molly Brown, uma passageira bem-humorada e de bom coração, levou Jack para sua suíte e emprestou-lhe um smoking originalmente destinado para seu filho. No jantar, Jack encantou os passageiros da primeira classe, na mesa, com suas piadas espirituosas e suas histórias fascinantes sobre a vida dele.

Relacionamento com Rose
Antes de sair da mesa onde estava, ele deixou uma bilhete na mão de Rose escrito: "Faça valer a pena. Encontre-me no relógio." Rose o encontrou e se juntou a ele em uma festa da tripulação da terceira classe, mas, no entanto, eles foram secretamente vigiados por Spicer Lovejoy, o criado de Cal.

No dia seguinte, Rose foi confrontada por sua mãe, que lhe pediu para que ela não visse Jack novamente, devido ao seu noivado com Cal, e os benefícios que o casamento traria para as duas. Jack percebeu isso e pegou emprestado um casaco de um passageiro para falar com ela despercebido. Rose pediu para que ele não a visse mais, pois estava noiva e isso lhe causaria complicações. Porém, após Jack lhe abrir os olhos do que Ruth e Cal estavam lhe transformando, – uma jovem presa à um certo padrão de classe – Rose se encontrou com ele na ponta da proa do navio, e juntos compartilharam seu primeiro beijo ao entardecer do dia 14 de abril. Mais tarde, Rose pede a Jack para que ele a desenhe nua, vestindo nada além do belo colar, o Coração do Oceano. Quando o desenho foi feito, Rose pede a Jack que coloque o colar de Cal de volta no cofre, e logo depois Rose e Jack foram perseguidos por Lovejoy, pelo navio a dentro. O casal se aventurou no porão de carga e fizeram amor no banco de trás de um carro novo, de marca Renault.

Naufrágio
Às 23h40 Rose informou a Jack que ela iria desembarcar com ele depois que o navio chegasse em Nova Iorque, e os dois testemunharam o navio se chocar contra um iceberg, enquanto estavam na proa. Jack e Rose perceberam que estava ocorrendo algo errado com o navio, e foram contar para Ruth e Cal, embora a tentativa serviu para Cal acusar Jack de roubo, por ter furtado seu colar, e mandou prendê-lo. Mais tarde, após o início dos lançamentos dos botes salva-vidas às 0h55, Rose encontrou Jack em uma sala rapidamente inundando. Ele foi acorrentado a um poste, mas ela usou um machado de incêndio para libertá-lo depois de não conseguir encontrar uma chave de reposição, pois Lovejoy tinha levado a outra. Eles encontram Fabrizio e Tommy atrás de um portão trancado  por dois tripulantes. Jack pega um banco próximo e com a ajuda de Fabrizio, Tommy e outro passageiro, destroem as grades, permitindo a libertação de alguns passageiros, em um ato heróico. No convés do navio Jack tenta encontrar um bote salva-vidas para ele, Rose, e seus amigos e quando não encontra, ele manda Fabrizio e Tommy irem para o outro lado do navio para procurar barcos salva-vidas para os quatro. Porém, Tommy foi baliado e Fabrizio eventualmente morre quando uma Chaminé do navio cai sobre ele. Ele então percebe que a tripulação está colocando as mulheres e crianças em primeiro lugar, e incentiva sua companheira entrar num dos botes, juntamente com Cal que aparece.

Quando Rose entra no bote salva-vidas n° 2, para escapar do naufrágio, ela em um esforço para evitar a perda de Jack, pulou de volta para o navio e fugiu dos disparos de Cal irritado que perseguiu-os através do navio com um revólver, com a intenção de matá-los. Jack e Rose escaparam de Cal, e após uma breve luta contra Lovejoy, eles encontram um menino chorando e esperando por seu pai retornar. Em um esforço para salvá-lo, Jack levou o menino, embora o pai do garoto, em seguida, veio e ficou enfurecido com Jack por levar seu filho. Ele pegou a criança e saiu, e duas portas se abriram devido a pressão da água, fazendo o casal ser carregado por uma correnteza e ficar preso a um portão. A última esperança dos dois, era um mordomo aterrorizado com uma chave para abrir as grades, no entanto, ele deixou cair a chave na água e correu para salvar sua vida. Jack pegou a chave e levou Rose de volta até o deque superior.

Quando o ângulo do Titanic se ergueu por volta das 2h15, Jack e Rose correram para popa do navio que se erguia cada vez mais, fazendo todos os passageiros pegarem em algo, em um esforço para evitar cair para fora do navio, que minutos depois se rachou em dois grandes pedaços e afundou.

Morte
Após o Titanic afundar por completo em 2h20 da madrugada do dia 15 de abril, Jack foi capaz de encontrar uma porta arrancada do navio, flutuando na água, e deixou Rose em cima dela enquanto centenas de pessoas se debatiam nas águas geladas do Atlântico Norte. Ele não conseguiu encontrar mais nada para ficar em cima, e começou a congelar na água gelada.

Em seus últimos momentos, Jack disse a Rose que não importasse o que acontecesse, ele não queria que ela desistisse de ter esperança e que, se ela continuasse em cima da porta, Rose ficaria bem e iria viver uma vida longa e feliz futuramente. Jack morreu de hipotermia, e seu corpo afundou para o fundo do oceano, fazendo-o ser sepultado no mar. Por razões desconhecidas, não houve registro da existência de Jack a bordo do Titanic, devido ele não ter comprado legalmente suas passagens e não ter feito o check-up ao embarcar.

Quanto a Rose,  foi resgatada pouco depois de seu amado afundar, por um dos botes, e sobreviveu ao naufrágio.

Personagens de filmes
Personagens fictícias

redpajama_set_name: RedPajamaWikipedia


text:
Movie: School Gyrls | putlocker
School Gyrls
Stream in HD Download in HD Submit Movie Links Mark this movie as seen Favorite
https://ww2.putlocker.onl/movie/school-gyrls
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It's something like a party
Watch movie: School Gyrls Released in (2009) produced by USA, The movie categorized in Music, and content rating G with duration 90 min Streamed at Putlocker & directed by Nick Cannon. a 2010 made-for-TV musical film starring the pop band School Gyrls (Mandy Moseley, Monica Anne Parales, Jacque Pyles) and Lindsay Taylor. The film premiered on Nickelodeon on February 21, 2010, and later aired on TeenNick on March 19, 2010. The film was poorly received by critics and was the only promotion for the album of the same name by the stars of the film. The film was written, produced and directed by Nick Cannon, marking his film directorial debut.
Actor: Justin Bieber, Soulja Boy, Mandy Rain, Monica Anne Parales, Mathias Anderle, Greg Brown, Kristen Combs, Carl Conti, Kristinia DeBarge, Casey Fitzgerald
Director: Nick Cannon
Rating: 4 out of 10 1
Language: English,
Content Rating:G
Quality: DVD
nickelodeon, intentionally misspelled title,
https://www.youtube.com/embed/ https://www.youtube.com/embed/ Trailer: School Gyrls Movie: School Gyrls - Official Trailer https://ww2.putlocker.onl/thumbs2/movie_fanarts/fanart_movie_0728278e49dc4ac18e862c9b18d961fa.jpg 2009-09-18
Intentionally Misspelled Title
School Gyrls Watch Online Free
Trailer: School Gyrls
Jeannette: The Childhood of Joan of Arc
No Doubt: The Videos 1992-2003
Petty Things: Isolation
Die Magie des Eises: Linzer Eiszauber 2018
In Orange
The Chorus
Sigo siendo
Another Evening with Fred Astaire
Pesnya goda 2010
Madama Butterfly
Romance on the High Seas


This page displays sold house prices for Hobson Way in Southampton.
Hobson Way in Holbury, Southampton consists mainly of terraced houses and detached houses. Properties on Hobson Way typically have values around £150,000 - £250,000, but larger detached houses can command upwards of £250,000.
Map showing Hobson Way in Southampton.


text:
Balearic Islands Europe Hiszpania Mallorca
Son Marroig in Mallorca - the temple of lovers and the wedding center in the house of the Austrian archduke
17 March 2019 August 19 2020 Jacek Gancarczyk There are no comments What to see in Majorca
Rotunda at Son Marroig, Majorca
It is worth getting to know this short story. It definitely turns up the taste of the place, which at first glance is so sugary beautiful that it may seem slightly bland. In retrospect, it must be said that this is a must-see for trips!
A quaint prince from Austria
What is Michael Douglas doing here?
Pierced stone and rotunda
Useful GPS coordinates
Austrian Archduke and Prince of Tuscany Ludwig Salvador arrived on the shores of Majorca in 1867. He escaped from Viennese court life in which he felt bad. He understood nature well and felt best in her company. Majorca won his heart immediately. He found everything he needed on it and became his home, and exactly that home was Son Marroig.
Today we would say that he was an ecologist. At that time, the word did not exist yet. Immediately, from the moment he appeared in Majorca, he accumulated and systematized all knowledge about the islands forming the Balearic Islands. He wrote down the collected knowledge in a huge, seven-volume work "Balearic Islands", which is currently the most reliable source of knowledge about the Balearic Islands of that era. For his work (the first 2 volumes) he received 1878 in the year gold medal at the World Paris Fair.
During the 30 years, the prince gradually acquired and became the owner of the entire shoreline over the length of 16 km between the villages of Valldemossa and Deia, to a depth of about 10 km inland. Since he became the owner of this land, no trees were cut down on her territory and no wild animals were killed. The prince had a hippy nature, he dressed in Majorca peasants and was often not recognized as a prince, which suited him the most.
Countless stories and legends circulate about him. According to one of them, when he received a small salary from one of the peasants, whom he helped to recover a cart partially sunk in the swamp, he said with genuine satisfaction: my first money earned.
The prince himself for Catalina Homar (his long-time mistress) designed a country house: S'Estaca, whose current owner and resident is the well-known American actor Michael Douglas. The actor, as a big fan of the prince, opened in Valldemossa in the year 2002 Costa Nord cultural center, devoted mostly to Archduke Ludwig Salvador.
In the gardens of Son Marroig there is a picturesque rotunda (made on the edge of the cliff) made of white Italian marble. Extremely popular place and scenery for weddings and lovers.
Rotunda at the end of the cliff at Son Marroig, Majorca
From the cliff on which the rotunda stands you can see the unique Sa Foradada peninsula ("pierced stone") with an 18 meter hole, through the peninsula.
Sa Foradada or pierced stone, on a peninsula visible from the rotunda at San Marroig, Majorca
To reach the rotunda, one must go through the house of the Archduke, where today is his museum, containing a collection of his works and related objects (photographs, paintings, books).
Son Marroig is one of the points developed by me Majorca trip planworth reading about: Majorca - attractions, sightseeing, car rental, practical information. Guide. - [click]
Parking, GPS: 39 ° 45'04.8 ″ N 2 ° 37'45.4 ″ E or 39.751329, 2.629290
← Castell de Bellver - a round castle like no other. Palma de Mallorca.
Fornalutx - the most beautiful village in Spain? →
Cala Tuent - Majorca - a beach that looks like paradise even in winter
4 March 2019 April 2 2020 Jacek Gancarczyk 0
Fornalutx - the most beautiful village in Spain?
18 March 2019 August 19 2020 Jacek Gancarczyk 0
Turkish Steps (Scala dei Turchi) - Sicily: the whitest whiteness and shocking blue of the sea
9 Września 2019 28 March 2020 Jacek Gancarczyk 0


Yep, it looks like Virgin is moving up in the world, they've just gotten their very first HTC phones called the Wildfire S. They also just announced the LG Optimus Slider as well, both are Android based phones with varying specs between them. Pricing is $199 for the Wildfire S and $150 for the Optimus Slider. The Wildfire will be available October 23rd and the Optimus on October 31st.
HTC Wildfire S comes preloaded with the Virgin Mobile Live 2.0 social networking lifestyle application used to access the Virgin Mobile branded music stream, hosted by DJ Abbey Braden. The app also provides users of Android-powered devices free access to live music performance videos and "check in" features at special events. All status updates made using the app will also sync with Facebook® and Twitter®.


Heartburn may be just an occasional nuisance or for some a lifelong problem. Heartburn is caused by acid leaking from the stomach into the oesophagus. It leaves you with an uncomfortable burning sensation in the chest, usually after eating, and an unpleasant taste in the mouth. Treatments are available as convenient, quick acting tablet or liquid medicines that keep the acidic contents of the stomach away from your oesophagus.


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* Equivalence classes and hierarchies

* Kinds of Concepts

* Bottom-up and top-down processes

## Concept Learning Revisited

Classifying Birds given pictures.  Accept or Reject pictures if they do or do not meet certain criteria and conditions for being a bird.

## Classifying Birds

Questions asked for classification:
 has wings? has feathers? has talons? has a beak?
 flies? runs?
 lays eggs?
 carivorous? vegarian?
 blue? red?
 swims?
 builds nests?

These are known as percepts.

## The Challenger of Classification

The previous percepts are input into our Cognitive System and it provides an output.

2^n percepts -> 2^m actions possilbe for output

Very, very large amount of percepts and outputs possible which makes the challenge of classification extremely difficult.

10 percepts = 1024 combiniations
100 percepts = 1.2 * 10^30 combinations

Personal observation, NP type of problem.

## Equivalence Classes

One way to solve the ineffeciency presented from the previous section is with Equivalence Classes.

New formula:
  2^n percepts -> k concepts -> 2^m actions possilbe for output

Example, go to the doctor for being sick.  He prescribes a red or blue pill to address some symptoms but does not address all possible combinations of symptoms.

Schools extensively study Classification.

If Equivalence classes were not used, 2^n percepts would be rows and 2^m actions would be columns in a huge table.

## Excercise Equivalence Classes

After providing answers to certain bird criteria such as Eagles lay eggs, they have wings, they do not have fur, etc.  We use this incremental learning approach to build an equivalence class for different types of birds.

## Concept Hierachies

Concept Hierachies relate to incremental learning and background knowledge.

Organization provides power.  Establish a node, refine it.

## Types of Concepts

Types of concepts spectrum:

More formal
|  - Axiomatic concepts
|
|  - Prototype concepts
|
|  - Exemplar Concepts
|
|
|
Less Formal

These concepts are the most common.

Axiomatic like mathemtical.  Easy for computers and humans.

Prototype concepts are hard for humans but we can understand them.  Harder to teach computer these.

Exemplar concepts like beauty of freedom.  Harder to talk about these types.  Extremely difficult to teach computers these.

## Axiomatic Concepts

Axiomatic concepts:  Concepts defined by a formal set of ncesslary and sufficient conditions

Example:  A circle.

Circle:  All points in a plane that are equidistance from a single point.

Easy to identify circles based on the former definition.

## Prototype Concepts

Prototype Concepts:  Base concepts defined by a typical example iwth overridable propertiers

Example:  A chair.

example, a prototypical chair has four legs.  Chair can be represented in the language of frames such as,

Chair
 # of legs: 4
 material: metal
 has-back: true
 has-arms: false
 is-cushioned : false
 etc.

Recall that Frames represent stereotypes

Not all chairs need to satisfy these properties.  That is why there is no necessary or sufficient conditions here.  For jexample, we may run across a wood chair even though our frame definition does not fit it.  In this case, this property may be overridden.

## Exemplar Concepts

Example Concepts:  Concepts defined by implicit abstractions of instances, or exemplars, of the concept.

Example:  beauty

Exemplars concepts dont have typical dconditions or ncessary and sufficient conditions.

Can give examples to illustrate.  Implicit abstraction of some examples but that is far as it can go.

Examples of beauty, a famous painting, a sunset, a flower, dancing, etc.

Extremely hard to define and produce conditions for 'beauty.'

## Order of Concepts

Review:

More formal
|  - Axiomatic concepts
|
|  - Prototype concepts
|
|  - Exemplar Concepts
|
|
|
Less Formal

Philosophers often about concepts called 'qualia'.  Raw sensations that we may get from our sensors.  An example is bitterness.  A bitter fruit can produce a memory that can similuate a bitter taste in one's mouth based on an experience from the past.  Very difficult to communicate what a qualia is to anyone else like what your definition of what bitterness is.

## Exercise:  Order of Concepts

More Formal
 | 4) Right Triangle
 | 2) Reptile
 | 5) Holiday
 | 3) Foo
 | 1) Saltiness
 | 6) Inspirational
Less Formal

Similiar to the chemical periodic table, in this course we are building a periodic table of elements of the mind.  Instead of elements and valances and atoms, we talk about methods and represnetations.  We are discovering the fundamental knowledge for presentations and organizaations and reasoning methods that go with it.  Case-based reasoning was one reasoining method that went with certain concepts that are hard to abstract into conditions, like typical conditions, are ncessaryily logical conditions.

## Bottom-Up Search

Recall, top-down starts from the top and refines.  For example,

Vertebrate
|
Bird
|
Blue Bird

Bottom up goes in reverse

How could an AI predict hte future of the Dow Jones Industrial average to make us a lot of money?  One way it could do is look at hte GDP, Inflation, Employment.  How could it determine GDP for example?  It could look at overtime hours, consumer sentiment index, new orders index.

Short illustration of bottom-up:

Future of Dow Jones Industrial Average
|
GDP
|----------------------------------------------------------
|                             |                         |
Overtime hours      Consumer sentiment index      New orders index

If we know the values and features that go into the concepts like Overtime hours or New orders index, we can abstract them then find the value of the say the GDP and repeat going up.  Identify and abstract.

We have identified two elements of our periodic table thus far:  Top-down and Bottom-Up

## Assignment: Classification

* How would you use classification to design an agent that could answer Raven's Progressive Matrices?

Will you develolop the classification scheme yourself, or are you going to have agent learn it as it encounters new problems?

What would that classification scheme look like?

What percepts will the agent use to classify new problems int othat classific ation scheme?

Once it classifies them, how would they use to solve hte problem?

What will it be able to do this way tthat iw wouldnt have been able to do otherwise?

## Wrap Up

Classification is one of the biggest problems in AI.

Recap:

* Concept Learning - take examples and abstract away a concept.
* Equivalence Classes j- Group sets of percepts into equivalnce classes to establish a particuular instance of aconcept.
* Concept Hierarchies - Example is the animal kingdom where the animals make up vertebrae, birds, etc.
* Axiomatic, prototypical, and examplar concepts.
* Bottom-up Search - look at lower variables and abstract up from them.

Next is logic, which is a bit unrelated to Classification.

Further topics on Classification are Diagnosis and Configuration which heavily leverage Classification.

## Cognitive Connection

There is a lot to be said about the conncection between classification and cognition.  Classification is ubiquitous in cognition.

Examples are, you see a car and you classify it as a Pourche. Another example is that you run a faulty program and you find the bug and name it.  Doctor names a disease categoryh based on symptoms.  These are ideas of classification.

The reason classification is ubiquitous is that it allows us to select actions.

Example, once the doctor knows the disease category, she can prescribe or suggest a therapy.

redpajama_set_name: RedPajamaGithub


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Category: Facebook
Money can't buy you love
December 13, 2012 / Arne / 1 Comment
Seriously, the Beatles have sung it so many times that anyone that sees the title can probably hum the tune to it. However, marketeers still do not seem to be able to understand that it is the truth. Especially in this age of social media. Money cannot buy you love. However hard you try. And lately we have seen many trying. Over the past weeks, Shell has often turned up in my Facebook timeline. They are talking about how wonderful they are. How much they care about the world and the environment. And only a day or two ago they posted the oil companies' equivalent of the old boys game "who's got the biggest". (See image.) This morning I was greeted by the results of all their money spent. Three of my friends have liked their page. Pathetic.
So, I went to take a look at their Facebook page. It is a site describing Shell in all its glory. Like the sites of so many large companies, you could call it a corporate display of narcissism. The subjects adressed are Shell, and Shell alone. If they address any other subject, it is solely from the Shell point of view. Where working on a less pollutive environment has become about the Shell eco challenge. And even regular oysters are turned into a Shell product. To be honest, it does not matter how many dollars you spend on Facebook marketing, the general outlook does not trigger me to be a Shell fan. And it shows. For a company with over 90,000 employees and almost 500 billion in revenues, a mere 2.5 million Facebook fans should not be something Shell is excited about.
I could understand if you, and Shell, would come up with the argument that its business is fuel. Nobody loves fuel. It is something you put in your tank whenever you want, wherever you are. And that is a reasonable case to make. However, that whole process changes when you put love in it. When you love your customers. When you talk to them. When you address the things that they feel are relevant to them.
I know the comparison with coffee is going to be a big step. But for many, coffee used to be like I described fuels. At some point in time you will be craving a cup. You need it and you bought it whenever you want and wherever you are. And then Starbucks came along. They made buying coffee a rewarding experience. They put the love in it. And if you go to their Facebook page, you see that they care for their customers. This morning when I went to their page, they had just used a customers' picture as their cover photo. They talk to their customers and address their issues. They even allow their customers to vent their thoughts towards Starbucks. When I visited their page today, there was someone who posted about how Starbucks does not support the military. And 107 comments below the post where from fans defending their shop and setting the record straight. Why? Because they love their shop and their coffee. The 33 million likes prove that point.
If you want to be on Facebook, remember one thing. It is never about the likes. It is about your attitude towards your customers and potential customers. Because your Facebook Page (or your Google+ page, or any other social network page or account) is not about YOU, it is about THEM. And if you remember that, your likes will come. Because they care about you, because you care about them.
Twitter wants to kill third party clients, bids to compete with Facebook?
August 17, 2012 / Arne / 0 Comments
Yesterday, Michael Sippey wrote an extensive blogpost on the new Twitter API on the Twitter developers blog. It talks about delivering a consistent Twitter experience as its main motivation. But in between the lines, there seem to be secondary goals. Goals of a much more strategic nature that can influence the way we are using Twitter across the board.
Naturally, the blogpost starts off with changes to the authentication process (security) and the new way in which rate limits are set. (Those limit the amount of requests your application can make through the Twitter API.) And that is al good and nice. It is pretty positive news, as it promises improvements for all of us. However, then it turns towards changes to the developer rules of the road. And this is where it gets tricky. For one, everyone now has to adhere to Twitter's Display Guidlines. Those determine that a tweet should look the same regardless of where it is published. Which will influence a lot of the third party clients we now use to send and receive tweets. Beyond that, every new application needs to be certified by Twitter, giving them control over the whole channel. In other words, you might have an awesome idea that you can build on the back of Twitter, but if the boys at headquarters believe it is not in their best interests, you might never gain access to the Twitter API.
One of the most interesting decisions by Twitter is where they require developers to work with them directly if you need a large amount of user tokens. It is all brought in the most positive way possible, but in the end, this is where the restrictions for third party apps come into play. If you believe you will ever need access for more than one million users, you need to work with their developer team. But if you are building something that captures the home stream for a user, you need Twitter's permission to build it if you expect it to go over 100,000. Obviously they say they will not be shutting down applications, but they do state that you can no longer grow beyond that 100,000 users point without their permission. Clients that currently have over 100,000 users can grow to twice their current size, before they too need to go to Twitter for permission to grow bigger.
This smells like control. But it gets worse. They then get into the ecosystem story around the whole thing. And at the end of that, they more or less publicly state that services like Storify, Favstar.fm are in a quadrant that they do not want to have third party apps in. So are pure Twitter clients like Echofon and Tweetbot. And that is where control really grabs a hold of Twitter HQ.
Is it imaginable that Twitter wants to go the way of Facebook? I believe so. Between the introduction of Twitter Cards and the limit to the way you can use Twitter, this seems to aim to keep the customer solely at Twitter's website and official apps. For those of you who have not heard, Twitter Cards is more or less a preview of links posted as you would see on Facebook and Google+. Obviously, Twitter already added photo sharing last year. If you combine that with having to go through the Twitter site or specific applications for use, then you are in control of a platform that allows better advertising hence more income. Also, you might keep more people on your own service than moving towards Facebook's timeline, as they get all their information bundled at one place just like Facebook.
Personally, I am not a fan of this approach. And I doubt whether it strategically is a good one. Twitter grew on the back of the third party apps that allowed easy access in the way people wanted to use Twitter. In fact, the way users have used Twitter, has never really been the way in which it was planned by Twitter in the first place. And that is what made them big. Twitter only wanted single sided statements online. Users wanted conversations, users invented hashtags and retweets to facilitate those conversations. Twitter has picked up on some of them, but has overruled others.
This is going to be an interesting race. Twitter has a huge following, but will it stay with Twitter as it apparently tries to grow into a network that can rival Facebook and Google+ etc. for the users' attention? Specifically as Twitter seems to always ignore the users' requests and follow a slightly different course. What are your thoughts? Let me know.
Advertising your Facebook URL or how to compete with the friends of your fans
March 8, 2012 / Arne / 0 Comments
Facebook is a marketeers wet dream. 850 million people and they are all waiting for you! Or are they? Lets just pop your bubble. They are not. In fact, they are waiting for you just as much as they were waiting for door-to-door encyclopedia salesmen and dinnertime telemarketers. Encouraging thoughts? Read on. There is hope.
Remember your website? Remember how you pushed it over the past ten years? It became your online home. And it still is and should be. As well as you need an office for your company, you need a website as your official online presence. Not a Facebook page. That is like stating that you are a very serious brand, but your corporate offices are housed in the local bar. So, if you are a serious brand, you put your website on your commercials, posters, business cards etc. Not your Facebook page. As 96% of the people who like you on Facebook never come back to your page. Bring the interaction to your site.
Yes, be on Facebook and integrate Facebook, but don't push your customers away from you and onto Facebook. Just this week I saw a re-launching butter brand and one of the worlds' largest mobile phone manufacturers advertise with just their Facebook URL. And lets face it, that is not going to work. Because, who would you rather relate to? A re-launching packet of butter, or your friends who are sending you messages. Right. At your own site you do not have to compete with your customers' friends. And you don't want to compete. Simply because you cannot win. Regardless of how fantastic your brand is.
Be on Facebook and six quick tips
If you have read my previous post on Facebook, you might be inclined to think that I would advice any company against being on Facebook. But that is not the case. In fact, I strongly believe you need to be on Facebook.
In my previous Facebook post, I used analytical data from several sources to determine that only 0.4% of your Facebook fans actually visit your Facebook page and that only 0.02% of your Facebook fans visits one of the tabs you put on your Facebook page. However, there is a much more important reason to be on Facebook and even to gather likes on Facebook.
People spend a a great deal of their time on Facebook. They come there to share with their friends. To talk. To hang out. Basically, they are not spending time with Facebook, they are spending time with their friends. That is the reason why commerce on Facebook failed, but also why branding works.
"It was like trying to sell stuff to people while they're hanging out with their friends at the bar." That was the feeling why large retailers closed their shops on Facebook. And that is a great analogy. As Facebook is very similar to hanging out at the bar. People share stories, jokes, have fun, play games, exchange thoughts. People are there together. Nobody walks into a bar to buy a suit and neither will someone go to Facebook to do the same.
However, they do talk to the sales manager of their favorite store at the bar. They will exchange stories, ask questions and point others to him. And that conversation is usually what will get them back in the store the next day. That is the power of Facebook. Building that relationship.
Six things to do on Facebook?
Be personal
Not just a company account. Build your presence based on your people and gather them to be the pillars of your Facebook page.
Talk to your visitors and your fans. Be genuinely interested in who they are, what they care about and what you can do for them. Not to push a product, but to build a relationship.
Be inquisitive
There is a reason why people like you. There is a reason why they like your page. Find out why. NEVER assume you know! Rule of thumb, if you have not asked and they have not answered, you do not know.
Be relevant
Once you have found out why people like you, you can be relevant to them. You can share with them what they care about. There is a fair chance that they are not interested in you pushing your products. Keep that in mind. But the only way to find out, is to ask!
Be sharable
If you are relevant, you can become sharable. That is the point where you communicate such good content to your fans, that they actually want their friends to know about it.
The key to it all. You have to be available. People need to be able to talk to you and get an answer. Not just your biggest customers, but everyone. Because it is like that bar scene. If you only talk to your biggest client, none of the others in the bar feel pulled towards you. Even though you might be offering something they want. If they feel ignored, they will ignore you.
Facebook, fans and commerce [Data heavy]
Ok, here it is: Facebook is not the holy grail in communicating with your customers. It is not even a nice place for ecommerce. And it is not just me that says this. There are actual statistics that say the same thing. Read on to find out why.
Before I start this, let me get one thing straight with you. I like Facebook. It is the biggest social network where people spend most of their time. We already knew people spend one out of every 7 minutes online on Facebook. Now, new statistics show that visitors in January spent 405 minutes on Facebook on average. So, a great place to be.
But that is where it ends. A great place to be. And the main reason is that that is what people do on Facebook. They are. They are with their friends, they talk, hang out, joke, play and all that. Commerce is rarely on their mind when they are on Facebook. Something that has been demonstrated last week when American retailers Gamestop pulled the plug on their store on Facebook after JC Penney and Nordstrom already closed their Facebook stores. "There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop," Sucharita Mulpuru, an analyst at Forrester Research in Cambridge, Massachusetts told Bloomberg in a telephone interview. "But it was like trying to sell stuff to people while they're hanging out with their friends at the bar."
Data from startup PostRocket agrees with the conclusions of Sucharita Mulpuru and gives extra insights into what is happening at Facebook. One of the biggest misconceptions on Facebook has to do with people liking your page. For most marketeers the reasoning goes something like "Hey, we've got 4 million fans, so those are people who are ready to buy our stuff." However, data from BrandGlue indicates that 96% of the fans will never return to the Facebook page after they have liked it! And keeping in mind that a lot of page likes are gathered by advertising on Facebook, most people will never have visited the page in the first place. But assuming that all of your 4 million fans have, only 160,000 people will ever visit your Facebook page again.
Now we get to the PostRocket figures. Through their analysis they have found that the number of Facebook page visits amounts to 0.7% of your fan count. In our example that would give our page 28,000 views. Through the same analysis it was found out that a Facebook page only gets 0.4% of its fan count in unique visitors. In plain English, only 16,000 of our 4 million fans visit our Facebook page on a given day. A good e-commerce site like Gamestop (who had 4 million Facebook fans) brings in around 180,000 visitors every single day. That is over eleven times more!
But it gets worse. Facebook points your fans to your wall. Which means that if you want to sell anything to your customers, you need to install a tab application in Facebook. Data shows that non-landing tabs on Facebook pages only get between 1% and 10% of the page visitors. And the 10% is only reserved for ridiculously well performing tabs offering a direct discount or a super interesting deal. For the sake of argument, lets just take the average. Based on the 16,000 unique visitors we calculated before, only 800 unique visitors will actually be visiting the store (or another tab) on your Facebook page.
Long story short, on average only 0.02% of the fan count of your page will actually be visiting the tabs you created on your Facebook page. Can your situation be different? Of course it can be. Is Facebook a lost cause for companies? Certainly not. But you need to keep in mind that people are not on Facebook to buy. They are on Facebook to share and to hang out. That means that creating a good ecommerce site will easily beat your efforts on Facebook. Just something to think about.
Google integrates Google+ in search results and drives competitors nuts
January 11, 2012 / Arne / 1 Comment
Yesterday, Google announced that they will now make Google+ much more of a search companion than it was. Google will introduce a "personalized search" button you can click to see who of your friends have posted messages that align with your search. To be honest, I had expected things like this to happen from day one. I even blogged about how I expected Google to integrate Google+ into everything they do. And surprise, surprise. They did.
The funny part comes next. Now a lot of people are yelling about antitrust laws and how it is unfair to use your monopoly on search to promote your social network. Which is interesting in itself. I am not saying that they are not doing that. I am just looking at the people making that statement and that surprises me. One of the biggest complainers is Twitter. You know, the company who tried to use their monopoly in microblogging to promote their search capabilities. Apparently, after a period of working closely together, they then pulled Google's rights to use the tweets of their users in Google's search results. Only to come back to Google to offer them the rights to use the search at a figure "below $100 million". Imagine their surprise that Google denied it and turned around to do it themselves. In an official statement sent to a number of news outlets, Twitter even speaks of Twitter as the world's primary source of breaking news. And Google's new search results will harm information reaching users. (Read the full statement on TechCrunch for instance.) I would almost call that a "We're better!" attempt. In an interview with Marketingland Eric Schmidt says that they are not favoring Google+ and that they are willing to talk to Twitter and Facebook.
Honestly, unlike Twitter, I do see benefits for people searching. I believe integrating social networks into search can be a step forwards towards offering better search results. But it will be important for Google to get Twitter, Facebook and others to join their social search attempt. Because even though I do like Google+, I cannot and will not see it as my only source of social search results.
Clean up the permissions you have given others
January 9, 2012 / Arne / 0 Comments
Oh, I will quickly log in with my Facebook account. Wait, I don't have to register here, I can just use Twitter. Or LinkedIn. Or any of my other social networks. Throughout the day, you are giving lots of services permission to use your social network accounts. It may be for authentication at first, but you will almost always be granting more permissions than the service really needs. And over time, you forget which services were granted what.
Time for mypermissions.org. An easy service that shows a couple of big logo's from the major social networks. Clicking them will take you to the permission pages for your network account on that network. An easy way to check who you have been granting permissions on what. And believe me, even if you are not that active, that usually still is a surprising list.
Have you tried it already? Has it surprised you?
Google launches Google Plus Pages to beat Facebook
November 8, 2011 / Arne / 0 Comments
Yes, Google has added pages to Google Plus. And even though you might think that this is not that big a deal, I think it could have a lot more impact than you think.
Google has launched pages that are not that different from what we are used to in Google+. That means that, unlike Facebook, a Google+ page is just a single page. No extra fuss. No extra pages. They might come in the future, but for now your page only has a block of five pictures on the top, a timeline and three links to a limited About page and photo's and video's that you have uploaded. The good thing is that Google has incorporated the regular Google+ features. Obviously you can add pages to your circles keeping their communications where you would want it. However, what is much more interesting is the option to create a hangout on your page. So, if you run a celebrity page, you can now do an online meet and greet as easy as planning a time to open up the hangout. The Muppets did exactly that yesterday when you could chat with Kermit and Miss Piggy. And yes, this is to promote their new show.
Google+ Pages put the focus on people even more than Facebook does. Their point is that their pages are a great way to connect to the team behind the brand, the organization or the name. A valid point. And one that could explain the lack of extra pages. Though they might add the option to create extra tabs and create pages in the future.
So, with the parts they are missing, why would Google Plus Pages be even a remote threat to Facebook? Search, that is why. Even though more and more people use social search -asking friends a question- Google still holds all the cards in search. We have seen the impact of that with the +1 button which puts pages your friends have liked on top of your search results. And it won't be long until Google Plus Pages will be doing the same. Their pages will turn up before the Facebook version will. And that will happen across the board. Whether on the computer, tablet or mobile, Google Plus Pages might become one of the most natural entrances to your brand from the search results. After all the effort you have put into your Facebook page, you might not like the idea. But it might all be for the best if you are a company that takes its customers seriously. Because the entrance through your Google page might become your key to individual success with your customers. Hangouts with key representatives will get potential customers to connect to your products and services much more than Facebook will ever allow you to. And purchasing stays at your own doorstep instead of Facebook's.
Do I think Google Plus Pages will be a success? Yes. By the sheer size of the Google Plus network? No. But by the integration that Google is rolling out into every single one of its products. And by the personal nature in which you can start interacting with your audience.
Facebook launches iPad app but misses big features
October 10, 2011 / Arne / 0 Comments
Today Facebook has finally launched its long awaited iPad app. There were rumors that it was postponed until the Apple iPhone 4S presentation last week, because it would be so wonderful. Well, to put it bluntly, I know why they did not show it. Yes, it is nice, yes it is by Facebook, but no, it is not shocking.
The iPad app has a nice feel to it. You have your continuing news feed taking up about 75% of the screen and then you have the chat option on the side. On the left side of the screen you can pull up a fast menu for navigating through everything Facebook has to offer, including apps. Interestingly, there is no "pages" button in the sidebar. And I doubt Facebook forgot that button. I am wondering what their focus on pages will become in the near future after they have rolled out timeline etc. for every user. Another interesting button is the checkin. Above the news feed you have the option to leave an update, add a photo or to check in. Previously Facebook seemed to loose its interest in check-ins for businesses. So, is this a turn from a course set earlier, or is the button still in because it was there in the initial development? Those are interesting questions.
All in all, the Facebook app is nice. It has a good Facebook feel to it and that makes it easy to use and very familiar. It is easier to navigate and a bit easier to work with, as all the areas are just bigger in comparison to running the site on Safari on the iPad. Bigger fingers will appreciate that. As for me? I just appreciate it as it is a well functioning app for a service I use a lot. However, the iPad app misses the new timeline, the ticker, the selected news stories and pages. And missing out on the four features I use most on Facebook is just too much. So, this is not an app I am going to use.
Let me know what you think. Download the app at: https://www.facebook.com/mobile/ipad


Joan Jett of Ark is back with week with episode 5! This week we will be welcoming the ridiculously talented Bonnie Milligan, Matt Cox, and Evan Maltby to the cast, as the plot thickens! I'll still be playing the ever-present, ever-meddling mama to Joan. The music this week is rocking and I'm pretty sure the ending will blow you away!! Book and lyrics by Jeff Ronan, music by Leo Caine, and directed by Nick Leavens. Come check out our play in addition to four other amazing plays, one of which is written by the hilarious Rob Askins!
UPDATE! We were voted back and will be returning next week! We were completely sold out all this weekend, so buy your tickets now for this upcoming week!


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Since 2013, the government has released £450 million across the country to support physical education in primary schools. Marner has received £16858 for the academic year 2017-2018. We spend considerably more than this on PE and sports (see the extensive range of activities below).
Children at Marner take part in a wide range of sporting activities. A typical day at Marner starts with our active Breakfast Club, includes Lunch Time activities and ends with one of many sporting After School Clubs. Marner Sport Clubs range from Playball for Reception and Year 1 children, Multi-Sports for the Year 2s, Athletics for the Year 3s and 4s to Level 1 NICAS Climbing Clubs for the children in Year 5 and 6 who show an aptitude for Climbing. Sport Clubs at Marner are always over-subscribed.
We are lucky to have our own full height climbing wall and funding goes towards extending provision on the climbing wall during curriculum time, after school and at our Saturday School. All children, from Year 1 to Year 6, receive Curriculum Time Climbing outside on the Traverse Wall or inside on the Main Wall. Last year, 25 children achieved their Level 1 NICAS Award at Marner.
All children have two PE lessons a week: one in the Hall and one outside on the brand new Pitch. As part of their Curriculum PE time, Year 5s travel to Poplar Baths for swimming lessons once a week. In addition, we work closely with Tower Hamlets Youth Sports Foundation (THYSF) and their Coaches come in to deliver PE lessons alongside Class Teachers. Last year Coaches ran 35 different half-termly or termly sessions with specialised teaching across sports, which included Handball, Cricket, Tennis and Judo.
In 2016-17, children at Marner took part in more than 60 different sporting competitions and events. Events in school included the School Council and Year 5 Sports Leaders jointly organising a whole school Dodgeball Competition, our 'Engage to Compete' activity challenge days and the Year 6s leading 3 fun-filled Sports Days. All Year 5s took part in a Sporting Diamonds Talent ID event at the Copper Box on the Olympic Park whilst the Year 3s had their Sporting Diamonds assessments in school, during PE lessons, with 24 children selected for Easter Holiday Sports Camps. We even had Cheerleading during our Lunch Times! Children went out to represent Marner in more than 40 competitions: Boccia, Badminton, Golf Roots, Gymnastics and Rugby to name a few of the sports. Our most recent successes include winning the Borough KS2 Girls-only and Year 3 and 4 Cricket competitions. We now have four children representing Tower Hamlets in the Tower Hamlets District Cricket Team and this year children have joined Tennis, Hockey, Basketball and Gymnastics Clubs outside of school.
We work hard to ensure that there is something sporting for everyone at Marner and are always looking for new opportunities that the children can get involved in. This year, Year 5 have started the Daily Mile and we have a new Sports Club for children in Y3 who are a bit nervous about signing up to a Sports Club.
Sports Premium Report 2018-2019


Loyd Ford is a direct marketing, ratings and social media strategist who works with broadcasters, entertainment brands and media companies to create and build strong ratings and asset value. Loyd programmed very successful radio brands in markets of all sizes across the United States for many years. Loyd has also been involved with the creation and launch of a local entertainment-based television show and consulted on the development of an Apple app for the concert and entertainment industry. While working for Americalist Direct Marketing, he has been on the leading edge in created high-impact ratings gains for unique broadcast brands and has worked with clients in all radio formats as well as working for television brands to increase ratings since 2003. Loyd has written for several major trade publications tied to the media business in the U.S. and enjoys working with clients on the human aspect of using social media, direct marketing and all forms of contact-based marketing to influence actual behavior.
Was a blessing stumbling on your site this morning!!! I'm a recent graduate of social media (Masters) from Birmingham City University and I've been invited to do a 40 minutes presentation on social media and radio programming at my old job, the BBC World Service Trust, in Abuja,Nigeria.
I'm really pumped about it, but I'm also really nervous!! Reading through your site has not only put me at ease, but now I feel like I'm going to have fun during this presentation! And I'll definitely be adapting some of the tips on here to our local environment (with full credits to you of course)!
Again, very many thanks Sir. I'm grateful!
That's the spirit! You can do it. You definately have the right attitude. Remember: Every adult on Earth is just a big kid. Just like us. Desire for education and learning new things pays off and keeps you from falling back to only the past. This is now. Sounds like you want to help people. I think that is a great place to start. Don't let anyone tell you that you can't. Can't is just a word.