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Bone Thugs-n-Harmony Coming To Albany + Release 20 Year Anniversary Cypher [VIDEO]
Tanch
One of the most legendary hip hop groups of all time reached a milestone this year. Two thousand thirteen marked 20 years since Bone Thugs-n-Harmony first signed to Eazy-E's Ruthless Records. Their breakthrough single, Thuggish Ruggish Bone, was released in late 1993.
The group went on to release eight more albums with the most recent being Uni5: The World's End in 2010. The Cleveland quartet consisting of Krazyie Bone, Wish Bone, Flesh-n-Bone and Bizzy Bone have been highly decorated throughout their historic career. Check the stat sheet:
Grammy nominated for Best Rap Album in 1996
Grammy nominated for Best Rap Performance by a Duo or Group in 1996
American Music Awards nominated for Favorite Rap/Hip Hop Artist in 1996
MTV VMA nominated for Best Special Effects in 1996
MTV VMA nominated for Viewers Choice in 1996
MTV VMA nominated for Video of the Year in 1996
MTV VMA nominated for Best Group Video in 1996
American Music Awards winners of Favorite Rap/Hip Hop Artist in 1998
Grammy winners of Best Rap Performance by a Duo or Group in 1997
American Music Awards winners of Favorite Rap/Hip Hop Band, Duo or Group in 2007
I'd be shocked if there were someone on the planet who doesn't have, at least, Crossroads on their iPod. To commemorate 20 years as a group, a group cypher has been released.
They'll also be celebrating 20 years in hip hop with a very special performance right here in the Capital Region. Bizzy and Flesh are both gonna be throwin' it down at Red Square in Albany this Saturday night! Keep checking back to Hot991.com and our Facebook page to find out when you can hear my interview with the boys.
Filed Under: bone thugs-n-harmony
Categories: Concerts, Music News
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The Red Sox are in serious talks to re-sign right-hander Nathan Eovaldi, according to Fancred's Jon Heyman. Heyman reports that the sides have been discussing a four-year deal that would pay Eovaldi close to $17 million per season.
The Athletic's Robert Murray was first to report talks were intensifying between the sides. His colleague, Ken Rosenthal, reported late Wednesday night that the Sox were "zeroing in" on Eovaldi and that a deal was looking increasingly likely.
Eovaldi has been a major priority for the Sox since the beginning of the offseason, with manager Alex Cora and president of baseball operations Dave Dombrowski telling reporters earlier this week that they are strongly interested in a reunion with the righty. Though Eovaldi has drawn significant interest from clubs like the Astros, Yankees and Padres, it appears that the Red Sox have distanced themselves as the clear favorite as the sides work toward the finish line.
Eovaldi, who was acquired before the non-waiver trade deadline in a deal that sent lefty Jalen Beeks to Tampa Bay, posted a 3.33 ERA and 8.0 K/9 in 54 innings for Boston down the stretch, making 11 starts and one relief appearance. He won a postseason rotation spot over Eduardo Rodriguez and was lights-out throughout October, posting a 1.61 ERA in 22.1 innings and recording two wins as the Sox won the World Series.
Eovaldi turns 29 in February, so a four-year deal would secure him through his age-32 season. A long-term commitment would come with some injury risk, as Eovaldi underwent Tommy John surgery twice-- once during high school and again in Aug. 2016 before missing the entire 2017 season.


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The Biggest Beneficiary
Over the last several days a lot of ink has been spilled (and many pixels lit) discussing who was most thankful for Rafael Nadal's pulling out of Wimbledon.
Roger Federer, who so famously lost his place at the top here a year ago, was the obvious first choice -- his win at Roland Garros put him back on the road to acheiving legend, and Rafa's absence here certainly takes some of the pressure off as he goes for his record fifteenth Grand Slam.
Andy Murray also has had a lot of build-up coming into the greatest tournament of the year. Having made the finals at the U.S. Open last year and acheiving his highest career ranking, he's playing some of the best tennis of his life, and after he took home the trophy at Queen's Club a few weeks ago, his first title on a grass court, he reiterated that he was finally ready to win a Major. Rafa was in his half of the draw -- if everything went as predicted by seeds, Murray would have been stalled at the semis. Now he doesn't have to worry about that.
But today it became clear that the one who benefited most from Nadal's withdrawal was Lleyton Hewitt.
The former #1 has been trying to launch a comeback after a hip injury sidelined him for much of 2008 but has been supremely frustrated along the way. He lost in the quarterfinals in Sydney, his hometown, and bowed out in the first round at the Australian Open. While he did manage to win a title in Houston -- his first since 2007 -- he didn't have to beat a single player ranked in the top seventy to do it. In Paris he had the bad luck of meeting Rafa in the third round. What should have been an exciting match turned into a walk in the park -- for Nadal. Hewitt only won five games during the demolition and was sent home after less than two hours. He couldn't have been too happy when the Wimbledon draws were released last Friday morning and showed that he was lined up to face Rafael again, but this time in the second round.
When Nadal pulled out later that afternoon, though, the entire bracket had to be redrawn. And suddenly Hewitt found himself facing the prospect of Juan Martin Del Potro in his second match. DelPo's no slouch, of course -- the twenty-year-old has an impressive resume, ranked fifth in the world, owner of five singles trophies, and he's beaten some serious competitors this year, including Nadal and Murray. Even still, Lleyton had to like his chances against the Argentine, who's much more of a contender on hard or clay courts -- Juan Martin's never made it past the second round at the All England Club.
And his relief proved to be well-justified. DelPo played well, serving bullets at an average of 123 miles per hour (a benefit of being 6'6" -- man, if I just had a couple more inches...), but ultimately fell to the more experienced Hewitt. It wasn't a short match, almost three hours, but taking only three sets, it could be a good omen for Lleyton.
The win sets up a third round meeting with Philipp Petzschner, a doubles specialist who nevertheless pulled off a win over Fernando Verdasco in Halle a few weeks back. If Lleyton survives, as he should, there are a few more obstacles in his path -- David Ferrer, Andy Roddick, and Andy Murray to name a few. Then again, Hewitt was the last man to win at Wimbledon before the tsunami of Federer and Nadal took over in 2003. I don't think he'll be able to pull off the ultimate victory, but he's in much better shape to advance than he was just a week ago -- and through no fault of his own.
We'll see if he's able to harness this momentum -- but in any case, the men's draw definitely became a bit more interesting!
Labels: Andy Murray, Juan Martin Del Potro, Lleyton Hewitt, Rafael Nadal, Roger Federer, Wimbledon
Sneaking Into The Home Stretch
A Day of Rest
A Final Bow & a Final Blow
Wimbledon Preview
The Last Leg
Trippin' Up & Steppin' Up
Mowing Down the Grass
Little Rest for the Weary
For the History Books
Where There Is No Norm
Another Rematch
Doing Their Dirty Work
Bracket Busters

redpajama_set_name: RedPajamaCommonCrawl


Fake webcam programs such as ManyCam have been banned from Chatroulette on the new version. Unless you enable a real webcam, you cannot connect. There is a work around for this ... want to know what it is?
Chatshock was hesitant to release this information at first. We don't want to counter-act the efforts of chatroulette to improve the service. However, The bottom line is that it's only a matter of time before it becomes common knowledge anyway.
Besides that, we feel that this is a feature that should remain. The ability to display video, text and effects over your webcam adds to the fun and entertainment. Honestly, we don't think chatroulette would be the same without it. It is unfortunate that some users abuse the use of fake webcams but banning them from chatroulette is not going to help clean-up the site. In our opinion, Chatroulette needs to bring back the report button with new functionality, but thats another article.
So with all that said, if you want to know how to use manycam with the new version of chatroulette, here is how.


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Golden Visa awarded to interior architect Indu Varanasi
Founder of IR Design, among the first prominent design leaders to be awarded a UAE Golden Visa in the creative field
Dubai, UAE January, 2022 – Indu Varanasi, a founder of Dubai- based interior design practice IR Design, is among the first interior architects and design leaders to be awarded a prestigious UAE Golden Visa in the creative sector.
Born and raised in India, Indu Varanasi came to Dubai in 1994 as a young architect with big dreams to create both functional and inspiring spaces within buildings in order to captivate the attentions of both users and onlookers.
In 2004 Indu ventured out on her own and founded IR Design and has been a creative force behind the studio's most significant projects in UAE, which include the Time Square Mall, Etihad Mall, Amity University Dubai, Novo Cinemas and DEWA Auditorium, as well as multiple design projects in China, India, Oman, Tanzania and Sudan.
"I feel honoured that the Emirates government has recognised the importance of interior architecture among other creative industries," says Indu Varanasi after receiving the Golden Visa status. "On a personal note, this recognition is dedicated to both my younger self who dared to venture out on her own 18 years ago and to all the designers and business leaders who are shaping the creative landscape of this country each day."
As an architect by qualification and "a creator at heart", as she puts it, IR Design's founder is a true problem-solver with a great understanding and experience of fusing aesthetic design and functionality.
Besides her near two-decade contribution to the UAE's design landscape, Indu has also been recognised for her continuous support of women in creative industries.
Celebrating the "Year of Tolerance" back in 2018, Indu curated "HERstory" a cross-cultural exhibition celebrating 10 women and their inspiring stories and deeds. This collaborative project with Anna Barbara, professor at Politecnico di Milano, was held under the patronage of Her Highness Sheikha Latifa Bint Mohammed Bin Rashid Al Maktoum, Dubai Culture, and in partnership with the Women's Museum in Dubai and Dr Rafia Obaid Ghubash.
To this day, Indu continues to support women who are working in architecture and design. Her latest "Re-join" initiative calls for women architects and designers who have left the industry to come and collaborate on projects on more flexible terms without needing to explain a gap in their employment history.
"A lot of highly educated, experienced and knowledgeable women have had to change course and let their careers take a backseat at some point in their lives. As a mother of two, I'm aware that some women bounce back faster than others. However, the opportunities are limited for those who need longer to come back on course," she says.
IR Design plans to nurture responsible collaborations with women architects, interior designers, business development managers, and visualisers with a minimum of five years of experience, who want to re-join the industry and get back into the field.
The Golden Visa scheme was launched in 2019 to attract and retain talent from all over the world and establish the UAE as an ideal destination to live and work in. Investors, entrepreneurs, special talents and researchers in various fields of science and knowledge along with bright students and graduates are eligible to receive the visa for five or 10 years, which is renewed automatically.


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Year-End Outlook: Real Estate Braces for Inflation, Supply Chain Disruptions
Home Agents
By Jesse Williams
Editor's Note: RISMedia's Year-End Outlook series provides an in-depth analysis of the housing market's leading indicators for economic health, and showcases expert insights on what's to come in 2022.
Inflation is not normal right now—that is something no one is disputing. Core inflation was up 4% year-over-year last month, double what the Federal Reserve has set as a target, and overall inflation hit an alarming 5.4% in September. Essential items like groceries, energy and rent have all spiked, causing concern across broad swaths of the economy.
Though many pundits have disputed the Fed's assertion that this inflation is "transitory," economists and other experts who spoke to RISMedia predicted that barring catastrophic, unforeseen new developments or a significant regression in the fight against the pandemic, the current path of inflation will not immediately upend the real estate industry—though inventory issues make take some time to resolve and broader policy shifts could have long-term ramifications for housing.
"I expect demand to remain strong," says Nadia Evangelou, senior economist for the National Association of REALTORS® (NAR). "We expect to be at normal levels ."
Amid a world-wide supply chain crunch and a historically hot housing market, the sharp rise in inflation is actually not even one of the biggest concerns for real estate professionals going forward. Delays in building new homes—something only partially attributable to inflation and the supply chain—is likely to have a larger impact and last longer, the economists say, even if the Fed misses its goal of 2% inflation by the middle of next year.
Fed Chair Jerome Powell has indicated that the central bank will begin tapering its bond purchases starting as early as this year and could start raising interest rates if inflation remains at a concerning level, with more clarity expected following the board's next meeting on Nov. 3.
Matthew Gardner, chief economist for Seattle-based independent brokerage Windermere, says that the top-level data and inflation numbers are actually not offering an appropriate, contextual picture of what is going on. He adds that rather than looking at year-over-year numbers, using an annualized comparison to February of 2020—before the onset of the pandemic—can give a more accurate reading of current inflation concerns.
"It is kind of silly to look at year-over-year comparisons because they're not informative. And they're not informative because, look at where we were last year," he says. "If you go back to February of last year, the compounded annual growth rate is not 4%, it's 3%."
"So that's better, but it's still not good," he admits.
If you subtract one of the most extreme outliers in price increases—namely used cars which have risen close to 30%—you can get the inflation rate down to about 2.2%.
"Really not terrible," he says.
This angle might help reassure people who are worried that the country is on track for any kind of runaway hyper-inflation. But there are still many questions and uncertainties that will need to be resolved in the months ahead.
Jeff Cohen is an economist and professor at the University of Connecticut. He says he is less convinced that inflation will simply return to the extremely stable pattern it has held over the last decade even once supply chain and pandemic disruptions are resolved—something that optimistically could happen by the end of next year.
"That doesn't mean it's going to be gone forever," he warns.
The Fed's plan is far from set in stone, Cohen says, and any prediction they have made publicly or any policy that is implemented could easily be dropped depending on the month-to-month progress of the economy and the pandemic.
One of his biggest concerns is the rising cost of rentals, Cohen says, which he predicts will either continue their sharp increases seen over the last couple months or at best, flatten out. Pressure on the rental markets caused by competition and the market power of institutional investors will not be solved without policy shifts and big investments in affordable housing, according to Cohen.
"I don't see them going down in the near future, just because there is a national shortage of affordable housing," he says.
From a broader numbers standpoint, Gardner says he is slightly less optimistic about inflation compared to the Fed's broad predictions (he advises the Philadelphia branch of the bank), predicting that core inflation will peak around 5% in the first quarter of next year and not reach the target of 2% or 2.5% until the end of 2022. This is not likely to deeply affect the real estate market, though, as even a moderate increase in interest rates will fail to dampen demand for homes.
The resilience of the real estate market against even significant inflationary growth can be attributed both to the fundamental principle that real estate investment is a hedge against inflation, Gardner says, along with the particular (and unprecedented) current market conditions.
Brooke Dalzell is the vice president of Minute Mortgage in Arizona. She says inflation does not so far seem to be influencing people one way or another and the demand for mortgages remains red-hot.
The anticipation that the Fed will begin tapering bond purchases and increasing interest rates is also not causing any significant alarm among consumers, with refinances down but new mortgages holding steady.
"From a purchase standpoint, I would say we are relatively stable," she says. "People may see inflation rise so they may cut down on spending, but as far as mortgages—the only real relationship we see is between inflation and interest rates."
The Mortgage Bankers Association has predicted that the 30-year fixed mortgage rate will hit 4% by the end of 2022 based on strong economic growth and the Fed's plans. Dalzell says that no one can know for certain exactly where the rate will fall, but even significant increases likely will not fully stymie demand for homes.
"I think the real question will be how long will inflation stay where it's at," she says.
Evangelou says she believes part of the reason demand will slow but not falter despite the effects of inflation is the current demographic of homebuyers, who are both inelastic and zealous in their desire for homes.
"Millenials are the largest cohort of homebuyers…they have all these lifestyle needs," she says.
Even in the incredibly competitive (and often over-priced) market for buyers, millennials were still buying homes, according to Evangelou, and will remain eager to do so regardless of things like mortgage rate and the price of gas and cars—at least within reason.
Matt Cohen is a real estate agent for Brown Harris Stevens, focused mostly on the luxury market in New York City. He says that in his market, many upper-middle-class families have been saving money and remain eager to flex their buying power as other luxury goods remain scarce.
"They can't spend money because things are sold out, or it's going to take a year for it to come back, or furniture is eight months delayed," he says. "The one thing that people can do even if there is low inventory is buy real estate."
Though the New York City luxury market might differ from much of the country, from that perspective of consumer confidence, Gardner agrees that inflation is unlikely to dissuade too many potential homebuyers.
"Rising inflation is unlikely to offset demand given the expectation that mortgage rates are going to rise, and people just want to lock in that historically low rate if they haven't already. The impacts are going to be felt in the new construction arena because of price," he says.
Construction and Hyperinflation
If Fed policy and pandemic recovery is successful at calming the rate of inflation, that does not necessarily mean some of the pains that real estate is going through will be alleviated. The underlying cause—pandemic disruptions and specifically, a global supply chain meltdown—are not going to be solved on Wall Street or by the Fed.
Some people have worried that the economy is on track for a scenario like what was seen in the late 1970s and early 80s, where the country reached double-digit "hyperinflation" sparked by an oil crisis and wartime spending. According to Gardner, the current situation is essentially nothing like that one.
"There's all manner of things that are different," he says. "People see this and think we're going back there again, and we're not."
A large portion of the products, components and commodities that are squeezing prices higher have relatively short-term fixes, Gardner says. Either through corrections to the supply chain issues, or as other pandemic-related disruptions normalize, everything from computer chips to vegetables will start reaching stores or factories in (relatively) short order. This is in contrast to the late 1970s when the United States was heavily dependent on foreign oil and took a very different approach at the policy level.
At the same time, Gardner says supply-chain issues are not going to be solved overnight, and even when they are, it might not immediately bring housing inventory to a level that can meet demand, which has been the most persistent problem of the last year or so for real estate.
Labor shortages, regulatory fees, land costs and risk management are all going to hamper attempts by builders to put up enough homes to meet demand, according to Gardner, even if the price of lumber and other construction materials normalize.
"There's certainly a lot of impediments," he says.
The U.S. is at least 200,000 workers short in the home-building industry, he says. At the same time, a little-known census metric that measures the number of homes currently under construction (separate from "housing starts," which have been down nearly the entire pandemic) is actually on the rise, which Gardner says could indicate the industry is maybe more on track to catch up in inventory.
"So there's a lot of different nuances to it. But simply speaking we're still not building enough to meet demographically driven demand," he admits. "I think there's still a lot of pent-up demand that is still waiting on the sidelines."
Cohen says a recent drop in lumber prices can be seen as a "bright spot," but warns that another very unpredictable and volatile metric on the rise—fuel costs—could quickly tighten pressure on builders even as other burdens are lifted. He also warns that acquiring land in certain markets, particularly in the west and northeast where the cost of land has always been extremely high and relatively inelastic, will prevent those areas from meeting demand—at least with traditional single-family homes.
Likely builders will begin replacing traditional starter homes with multi-unit townhouses, condos or cluster developments, Cohen posits, which many local governments have facilitated by relaxing zoning restrictions. This is already happening in New England and can definitely help alleviate the housing crisis, he promises, but also creates problems of its own.
"So that might be one way to resolve the supply issue in some ways, but not for the people who are looking for the starter home," he says. "You can't get into a bidding war like that , where the house is worth $500,000 but someone is offering $1.1 million because they're just going to use the land to build a tremendous amount of units and then sell each one for $500,000."
Another new practice that is becoming more common due to supply shortages is people buying homes that have yet to be constructed—sometimes that haven't even begun construction. Dalzell says she has seen that scenario become much more common in her market in Arizona, and Gardner says rising inflation—even short-lived inflation—could quickly create chaos for people involved in those transactions.
"If my costs go up , I'm going to pass that directly on to you," Gardner says. "I don't know anyone that will want to buy a home when he's not sure what the price is going to be."
Jesse Williams is RISMedia's associate online editor. Email him your real estate news ideas to jwilliams@rismedia.com.
Tags: CoronavirusFederal ReserveHousingHousing MarketIndustry NewsInflationInterest RatesInventory FeatureMortgageReal Estatereal estate news
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Dickson Chaos aiming to become first champions of the Tennessee Football Alliance
Suspense continues to build with each passing week as the Tennessee Football Alliance gets ready to kick off its inaugural season in February. Eight teams will be vying to be crowned champions at season's end and the Dickson Chaos looks to get back on top.
The Chaos quickly introduced themselves to the developmental football world two years ago by winning the Middle Tennessee Football League in their first season, but the Middle Tennessee Bulldawgs emerged in 2017 and took their crown.
Now both members of the TFA, the Chaos looks to return the favor in 2018 to become the first-ever TFA Champion.
"We're going to knock them off," Chaos co-owner Steadman Bell told Developmental Football USA. "You never know. Of course, it'll be a bittersweet moment."
Bell, who spends time at both quarterback and wide receiver for the Chaos – on top of his front office duties – played for the Bulldawgs during their recent 12-0 championship summer season. In what looks to be a loaded TFA, Middle Tennessee won't be the only tough test for Dickson.
"The Tennessee Fury, they've always had a solid program," Bell said. "They'll be pretty good. We're getting another team, the Clarksville Wolfpack, I think they'll be pretty solid. Across the board, I think everything is going to be solid and the new teams, they'll have some weapons too.
"Since this league came about, we've had some teams that formed together just to get into it. From an overall standpoint I think it's going to be a well-balanced league, as far as the teams go. I think it's going to be good competition night in and night out."
During the regular season, the Chaos will look to separate themselves from the Clarksville Wolfpack, the Louisville Piranhas and the Tennessee Fury to win the Music City Conference and they'll look to a strong backfield offensively to get that done.
In addition to Bell, look for running back Rahim Muhammed to help carry the load offensively for Dickson.
"Whether I'm at quarterback or receiver, I have to do my part and do what's best for the team," Bell said. "Rahim, I think he'll be big for us. I'm really excited about our offensive line and I think that's where it's going to stand as far as winning or losing ball games."
Defense looks to be a strength for Dickson, led by linebacker Travis March.
"He's probably one of the smartest football players I've been around," Bell said. "Our linebacker out of Waverly, Tenn., he's been solid, really consistent for us since we started this organization.
"We have Cameron Williams on the defensive line and L.J. Jamison. Our defense is going to be pretty solid. I'm really excited about the defense."
The Chaos also have a lot to look forward to off the field, in their first year in the TFA.
"Just really the promotion," Bell said. "They are promoting the whole league and doing it the right way. Other leagues didn't push it like (co-commissioner Ricky Prochaska) has been doing. A lot of these guys are going to try to go play arena ball or play in different leagues so just the promotion has been A1, top notch. The promotion and the meetings, those are some of the big perks I've been seeing.
"They deserve a special shout out, the ones behind the doors putting in the dirty work. We all know who all it is, and to all the owners, coming up with the eight teams we have out now. Me, being a co-owner of the Chaos, it can be a headache, so I just pray everyone strength to stick it through and be ready to ball come February. Also, one of the wives, Kelly March, she has really been – you used to have a team mom back in middle school and high school – she's really been big helping everything come together."
Tennessee Football Alliance looks to raise the bar
Clarksville Airborne look to establish themselves in their city in Year 1
Southeast	Clarksville Airborne look to establish themselves …
National News - Outdoor	Tennessee Football Alliance looks to raise the bar…


Ugg Boots Stockists Uk Buy cheap boots in our shop.
New results are reported from time-projection-chamber measurements of the double beta decay of 100Mo and 150Nd. A previously-observed high-energy anomaly has been eliminated by improved energy resolution. Kurie plots of the two-neutrino spectra show end-point energies close to the reported parent-daughter mass differences. The 150Nd source has produced a new direct-counting 90% confidence neutrino-majoron coupling limit of 〈gν,χ〉 < 7.0 × 10−5. The strengths and weaknesses of the TPC, and the feasibility of a larger TPC for neutrinoless double beta decay are discussed. This paper studies a mixed truck delivery system that allows both hub-and-spoke and direct shipment delivery modes. A heuristic algorithm is developed to determine the mode of delivery for each demand and to perform vehicle routing in both modes of deliveries. Computational experiments are carried out on a large set of randomly generated problem instances to compare the mixed system with the pure hub-and-spoke system and the pure direct shipment system. The experiment results show that the Ugg Boots Stockists Uk mixed system can save around 10% total traveling distance on average as compared with either Replica Uggs Uk of the two pure systems.


50 watts of controlled power ideal for continuous production soldering.
This new Weller station features a new heater and sensor design that allows for quick heat-up and recovery. Temperature lockout and tip temperature offset ability come standard, as does an automatic shut off feature that extendstip, iron, and station life.


Ready-to-Use Differentiation Strategies introduces various low-preparation, low-stress differentiation activities and strategies that can be implemented immediately in any content area in grades 6–8. Each differentiation strategy encourages higher level thinking and intellectual risk taking while accommodating different learning styles.
This book features a description of each strategy, how to use it in the classroom, how it serves students, and tips and techniques for making it your own, as well as how to use each strategy in the classroom with students. Following each explanation, specific examples are included, as well as templates to make each technique ready to use. This book also provides templates that can be used to develop new lessons using each strategy. Ready-to-Use Differentiation Strategies provides an easy-to-use way to begin differentiating for all students in the classroom!


There are few data for treatment-related outcomes in patients with XDR tuberculosis in settings with high HIV prevalence. We reviewed the case records of 227 consecutively diagnosed South African patients with XDR-TB between 2002 and 2008, and analysed the records of another 115 patients, retrospectively, for adverse drug reactions (ADRs). It was found that a significant proportion of XDR-TB patients are HIV unrelated, and prognosis, regardless of HIV status, poor. Nevertheless, survival in HIV infected patients is better than previously reported, and treatment with HAART improves outcomes. The frequency of ADR's with XDR-TB treatment regimens is high, often severe, and negatively impacts on culture conversion outcomes. These data have implications for the formulation of recommendations for control programmes in resource-poor settings.
Shean, K. 2011. Extensively drug resistant tuberculosis in South Africa. University of Cape Town.
Includes bibliographical references (leaves 161-168).


For metallic and non-metallic cording and cable. Constructed of high-grade injection molded polyethylene cradles and zinc-plated nails. Provides toughness, high dielectric strength and longevity. Smooth saddles hold wire securely while preventing damage.


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Serious Social – Episode 69 : Bring the social boom
IF Podcast
Ep 69: Serious Social – Bringing the social boom
2021 is coming to an end and it's time to get your brand's social media ready for next year.
In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year's successes and forecast 2022's triumphs, dissecting and debating everything that has happened this year on social media.
If you're after more know-how to break the social boring, subscribe now.
– Hello. Good morning. Welcome on to a very special, Serious Social Live today. So I'm gonna be joined by some guests this morning as we look back and what was forecast to happen on social media in 2021, and hopefully point you towards where you need to be going for 2022. Were last year's recommendations accurate? Did you get the correct insight and direction that you needed? If we had our time again, what would you do differently? Where were the standout successes? What does that mean for 2022 recommendations? And what's gonna scale, what boardrooms should be discussing and how do we set ourselves up to absolutely smash it in 2022. Now, these are just some of the questions we'll be addressing this morning. And to help me answer those, I'm delighted to say, we're gonna be joined by social media royalty this morning. We've got a queen of IF and a queen of insights, Katy Howell, CEO, and our Duchess of delivery, Belle Lawrence.
– Love it.
– If that makes you guys royalty, I guess I'm the court jester, and I've done my best to dress appropriately this morning.
– I love it.
– We've got a lot to get through. I've spent some time going back over all the predictions that were made sort of this time last year. And I went and had a look at everything that was out there from publications, influencers, bloggers, even other agencies and in no particular order, this is what was put out there. Live streaming will increase, social marketplace demand to grow. There'll be increased need to humanise brands, privacy and data measurement concerns will stay. CSR demand will increase, Insta stories and Snap stories to gain popularity, Facebook, and Instagram to continue to perform well. That was in context of their bands in China and India, social commerce to expand. With Insta and Facebook being used to sell products using shoppable posts and Instagram storefronts. Video content to dominate. New tech adoption to be at an all time high with incremental demand for augmented reality and virtual reality, an increase in the use of social media for customer service. Now here's the thing, I did some digging into those and every recommendation had the same thing. It was a tactical recommendation, a matter of fact statement, framing potential demand for a tactic. There was very little insight and direction around why and how brands utilise those offerings. Do you both know what our standout recommendation from a year ago? So a year ago, when we were forecasting from October through to December last year, what will we recommend to people? Can either of you remember? No? Style it. Strategy, we were banging the drum about strategy and having a strategy that was linked to corporate goals that help people understand where they should be, what platforms they should be on and what they shouldn't, how they create content, what made good social content, how you measured it and how you took boardrooms on the journey. Here is my long winded question. Katy
– Did enough brands start with strategy or did all that get bypassed as we hit this race for the bottom line?
– Good question. And as you know, I speak to a lot of brands on a regular basis, somewhere between four and five a week. So I get a really good picture from both consumer and B to B. And I'd say one other really interesting, we, I am seeing an uptick in people thinking about strategy, wanting to do strategy, slight uptick. But it isn't out, it isn't ubiquitous. And I think there are three issues with this. The first is most people are mired in the day to day, so they just are not looking up. The second is we still, most of us, in many of the, maybe not the top tier, but the many brands we are, we have a leadership team that doesn't believe in social, doesn't understand social and keep blocking social in some fashion or another. And the final point of course, is the short-term-ism. Which means that people aren't looking beyond the next month or two, I guess they're just doing.
– Do, do you think that's a byproduct to COVID recovery? You know, boardrooms kind of racing to, to get revenue in, or is it just a lack of understanding on that leadership level that you, you, you rightly flag?
– Well at all levels, I would say. The pro, the challenge we have is that social media is a bid, paid for advertising platform in the main. And what, what that means is that everybody thinks of it like search, like performance, but it misses a trick. And so what happens is if all you think about is that social is your performance channel, and if you put your product up there, somebody will buy it. And it works to a certain extent. Of course it does cause, cause, cause of media consumption, just the consumption volume means that it works a little bit. But what has happened is, is that total focus on performance means that nobody looks beyond the next month, two months, three months, they just don't think about their positioning, their brand, their, it's it's, it's it, in my view, it's the worst kind of marketing for social. Is just, is the worst. And it's such a waste.
– It's interesting you see that with new business. Belle, I know you, you're involved in all the pitching we do. And as I said at the top, you very much supported by a brilliant team. You're responsible for all of our client delivery. Just how prevalent is this confusion do you think around people thinking social is an extension of search?
– It, quite prevalent, but it's, I think it's kind of worse than that in some cases. And there is, there are two ways people can get this mixed up. Where it's thought of as another form of PPC and have bundled off to people who are used to that performance metric, maybe a search agency or something like that. There's a real lack of understanding about the user behaviour, about people's behaviour, human behaviour, really, because, you know, paid is often used when a person has already done some research, they kind of have an idea of what they're looking for. They might even be ready to buy. So it's right down here in the funnel. So you get a good bed strategy and, and you're fine, you're golden, but that is not where social sits. Like Katy said, there, there will be some from social, but the majority of people are on social cause they want to find connection and they want to be entertained and it's a distraction from their life or that they're reaching out to find something new. So a bid strategy is not the thing that's gonna make social work for you. You have to work a bit harder than that. And in the opposite case that you'll find social, isn't connected to any of the other marketing channels, or the sales process, in some cases at all, and it can be a total afterthought and a, a place to stick a meme or an announcement about your opening hours. Some kind of notice board, if you will. And to be honest, the user has moved on from that, you know, yes, it can be useful. A meme can be entertaining. Your opening hours are useful, but we as a human race are now using social for, for example, our primary news source. Or we are using it, spending more time on there than watching TV, than reading newspapers in some demo groups. So like Katy said, I totally agree if you are not looking at how you are engaging in that channel and, and you're just kind of sticking an ad on it, you're really missing out to be honest.
– So you really need that strategy to help you understand purpose, not just by vertical, but purpose of content, purpose of message, purpose of audience. And I bet they're all different purposes.
– Mm-Hmm
– I bet it's not gonna be one overarching thing. We talk a lot in digital about we kind of lurch from one trend to another. And what I mean by that we'll, we'll see optimised websites pop up, we'll see a new social channel pop up. There, there seems to be something of the moment. One of the questions I wanted to ask you both, is whether you think social media has become a bit of a bandaid. And what I mean by that is, brands know they've got a lot to fix and they probably know the time and cost behind elements of it, particularly to your customer journey point, Belle. It's just easier to put a bit more social content out, isn't it, than fixing a website?
– Hmm. It can be I mean, social isn't new new anymore. It's still new, but it's not, it's not new enough to just kind of test it out and add that on. And you do have to think about it a little bit. And to go back to Katy's sort of short term-ism point, you can't just stick a bit of social out and hope that that's gonna be the way to do it in the same way that you can't, as a brand, run a sale every week. So your customers come to expect when your prices are gonna lower and then they don't trust you when the prices go higher and you kind of lose that effect of brand loyalty, brand trust. You'll end up with dissatisfied people and wor, like kind of worse than dissatisfaction. The user doesn't know who you are and then worse than that they think you don't know who they are and why you, they were following you in the first place. So you kind of lose all traction and it becomes a big waste of time.
– I also think it, it circles back to your first point, CJ, which is it's a bit like painting a very rusty bucket. Which is, it looks great for about three days and then the rust pushes it off because fundamentally, if there's no strategy and no plan, then no matter how much you tart it up, it is still lipstick on a pig. You know, it's still that pig, which is sitting out there, which is that, that you have no, people dunno what you stand for. And there's, you know, it's, it's a huge challenge that people are just using social. It's the low barrier to entry. I always moaned about this. There is, you know, so everybody thinks they can do social cause everybody can be on social, not quite the same with TV advertising out of home. Cause you can't do it yourself. Not unless you're a graffiti artist. You're not, you're not putting posters up, you know, but, but with social, everybody can do it. So everybody is an expert, except nobody is. And that's the problem because nobody's thinking about this in a, in anything on other than a tactical way. And that, and that, that would be the thing that I would hope to see through 2022 is that people realise there is actual value in social and that they wanna move forward with that.
– This is worth saying. A lot of this opinion that we harbour at IF, that, that, that isn't just based on years of experience. Is working closely with the platforms and algorithm changes, which seem to be happening all the time. Do we need to put more content out, into feed, less content? Can we, I remember what, four years ago, when we won for the X factor lastminute.com. Best use of social media advertising. We had 125 concurrent ad sets running. If you try and put 125 ad sets out now, you get banned by the platform. The point being in a very short space of time, a success which smashes it over here, can very quickly become a reason why you get banned from the platform. Algorithm changes, you need to go with it. Belle, this strikes me as almost an impossible job for brand marketers, then. If you've got pressures from the board to deliver money because we need to aid our COVID recovery, you've got changing algorithms, which you probably haven't got insight around. You've got a whole list of tactics that are gonna be the great white hope to get you cut through. If you haven't got that strategy, that's got to be a confusing landscape to navigate for brand marketers, right?
– Yeah, absolutely. I, I think having a strategy is like, is like having this little thread of, of we know what we are doing. We've got this approach. It doesn't, it, it doesn't mean that we know how many posts we're gonna put out on Instagram. It means much more than that. What's our general approach gonna be, how are we going to talk to people? How are we gonna continue to engage with them? If you have that right, then whatever the tactic is that you need to change, however, you need to adapt, you can do that because you understand the real, key goal running underneath it.
– Let's talk content for a moment, Katy, cause obviously content has a big impact in what you do tactically. We've been very much banging the drum about a philosophy that you personally created and took to market for us. Breaking the social boring. What is it? And why is it so important?
– Right. Well, I've got some stats for you, right?
– So this year global ad spend on Facebook grew 43% year on year. Tiktok is expected to supersede 1.5 billion users and all the brands I'm speaking to are not just competing with comp, their competition. They're not just competing in category. They're competing for the attention of the consumer with this massive volume of content. And that content can come from creators. It can come from the press. It can be the football scores. It can be the weather, you know, and yet we still have brands that insist that their Instagram grids need to look so pretty and they have to, they have to look so, and I'm, I'm very frustrated by this because it goes back to really old fashioned marketing, which is, you know, you don't want wallpaper advertising. You don't wanna invest any time or any money in content that actually doesn't appeal or attract the attention of your audience. There is no way you would pay for a TV ad that didn't actually look at the audiences. You wouldn't put it in the wrong place. I don't, do you see what I mean? I just don't understand the thinking behind this, where what we do is we start with the format. We start with the channel, we start with the format first and I'm always, they're going well, no, where's the audi, who cares? You don't have to be on this channel. You don't have to do it this way. So I think it was very much born out of frustration that, that there were real challenges. And, and I'll, I'll, let me explain. It's not just the, the, the brands with one or two people in their marketing teams. It's the brands as well with big, massive marketing teams. And there is an absolutely glorious bit of research, I'm gonna put the link in, in comments in a sec, from contagious, which shows on Twitter over the last year, how increasingly all the brands are getting homogenous in their tone of voice, their approach, they're all sounding the same, but we want, the first rule that marketing is, how can you be distinctive? How can you, how can you separate yourself? How can you be who you are? And that, I'd say that there's really important fundamentals to breaking the social boring. The first is you need to get attention out in the first couple of seconds, cause people are just scrolling. And so, I mean, TikTok, I think has made us scroll faster, to be honest with you. The second is that whatever you are talking about saying, presenting, showing, whatever you are dancing has to be memorable because that is, I mean you're FMCG or you're a B2B brand. If nobody can remember who you are and what, what you stand for, then you are, you are forever going to be marketing. Do you know what I mean? You're forever going to have to be pushing against the shut door. And so that brings you onto that bit, which is, you know, you have to build what you are and what you stand for and brand in order to benefit from the, the longer term to get a snowball effect on your performance. And if all you do is you're just doing a little bit, it's a bit like going to the gym once a month. You know, for that one day you got fitter. The next day, you can't walk, but by the time you get round to doing it again a month later, you're at the beginning. And that is what performance marketing is for me. And why I find that missing the missing pieces brand. Sorry, that was a real rant.
– No, I, I love it. Absolutely love it. And I think there's a couple of quotes, which we might be seeing appearing online over the coming days. All, all seriousness though, Belle, there's a lot of valid points here. And if we go back to that full list of tactics that was surfaced as recommendations a year ago, clearly there is a lot of thought that needs to go into how the content's created, who we're talking to, is that the right message? And if so, how do we carry it? And that's even before, as Katy was saying, you've chosen the tactic to deploy on. That just all points back to having a proper strategy and a roadmap and what are we doing by chat? Or what are we doing by messaging?
– Yeah. Having a bit of a plan. And it sounds really simple, but understanding what the audience care about and what they value the most means that they will engage with you. So, you know, talking about going live, as we are here, if we hadn't had a little think beforehand about what we maybe might talk about, then this is just gonna be a load of waffle that people are gonna switch off from because I mean, they might all also anyway, I dunno, but you know, they're not gonna get the value out of it. So at, at best they go, oh, I'm not gonna watch this. I'll switch it off now. At worst, they think this lot are talking rubbish and I'm never gonna come back. So, you know, there's, there's a real danger that if you are gonna choose something like live streaming or doing some stories or doing some big piece, if you haven't thought about what, whether the audience will actually care, what you're about to say, then you're gonna run into trouble and it could have real sort of bad, long lasting effects. At the worst lack of reach at the, you know, you're not gonna get any value out of having gone live in the first place or whatever the tactic is.
– Katy, are we at an age where we need social media consultancy? And what I mean by, I don't mean for marketing teams now, that's a given they engage agency. Board level, even investor level consultancy around the role of social, what it can deliver, but how it has to be structured to deliver those fabled results. Has that become a necessity?
– I think it has always been there. And I think it's maybe it's me because our roots have always been and being very sensible and grown up about, about social because it's, it, it's, it, there all, it doesn't matter whether it's social media or marketing, should be considered as a fast way as the only way to grow a business. Basically, whether it's word of mouth, whether it's advertising on TV. Marketing is about growing your business or making your product attractive. And I, so it's about going, it's weirdly about going back to fundamentals. What I think is missing, missing is that kind of fallin' over our own feet in digital, in this obsession with data we've fallen over our own feet and we've just suddenly gone really obsessed with the end game. You know, it's, it's like saying I'm gonna have a holiday to Italy because the only reason I want to go to Italy is cause I want ice cream. It's kind of like misses the point of everything else that's in Italy. , you know, it's just focusing on this one thing. And so I'm very frustrated by it and because we need our boards to understand marketing, it's absolutely fundamental to growth and tell me one board, member of the board that doesn't care about growth.
– Well, I think your, your rant has gone down rather well, you can see that comment on the screen at the moment. We will continue to shout it as loud as we possibly can for you. I, I don't want this to come across as a criticism for brand marches cause as we know, they are caught in a, a challenging scenario, but I thought, Belle, I know we can't mention the brands for a few weeks yet, but I thought it was really interesting that we've got a household travel brand that pretty much everyone watching this would know who we're working with. Resounding success 20 years, year on year growth and success. And they're grown up enough to ask themselves all of these questions to make sure they're future proofing what they're doing, not just for the next couple of years, but the next decade, if an uber successful brand that has been making a lot of money without exceptional social is seeing the value and potential in it. Surely, more brands have gotta follow suit and start asking these grown up questions of their board and their direction. This is no brainer, right?
– Yes. It's gotta be. Yeah. It, it seems perhaps that larger brands who, who maybe are in a strong market position, as you said, they are, they're doing well. But they maybe haven't locked down their strategy or what have you, maybe they don't need to do it. Maybe they could sit on their laurels and it's a luxury to be able to look at this in detail. But actually, it's not a luxury. Anyone can decide to do something well, if you're gonna bother doing it at all, right? And I think that's where it comes from that they not only understand the, the value of what they've already done to get to their successful position, but that they can't rest on their laurels and no one can and you have to keep moving forward. So hopefully we'll see more of that from brands, you know, looking ahead and making those plans in the coming year.
– Cause those tactics we've read out at the start. There, there, there are some tactics that we advocate our scale is using, but it's gotta be done in the right fashion, at the right time, to the right audience. And then you get the success, the data, the returns, which takes businesses on incremental journey. Right?
– Okay. Katy, I've been holding back this question here. I know you've been dying to answer it, but I wanted to hold it back cause I thought it naturally took us into forecasting next year. I know we've been talking the media strategy. Let's, let's talk about social commerce for a moment. I know it is something really close to your heart. Where are we at? Just how important a conversation is this, are enough boardrooms aware of it? What does 2022 hold for us?
– Yeah, I think this is gonna be big. And after saying social isn't just about performance, but, but it is so I'm just about to contradict myself completely. It is, but not in isolation. Social, I, we wrote a social commerce immediate future. I think it might be 11 years ago, which is how can you make, make this out? Now all the platforms have tools and technology that helps us do it even better. So a couple of things that, that have changed that I think are gonna make a difference in 2022 is that consumers are adopting social commerce. So little bit of insight here. Visa says, one in four online purchase have made via an interaction with social. 79% from gen Zed and 50%, 50. Sorry I've been to the dentist this morning. I can't quite speak. 55% of gen X are prompted to buy, buy through social media. I mean, that's amazing. Look at the power in mostly in the palm of your customer's hands. So already brands are beginning to pick up on this and we're, we're, anybody who listened to my live stream a couple of weeks ago with Domenica Di Lieto from emerging communications. Well, I've heard this. China is definitely leading the way on this with its work in Alibaba and, and in particular live stream shopping, but don't think that isn't happening here. So we've got, you know, Karens around a pilot with a amazing conversion on a live streaming show of 30%, 30% conversion to sale. Clark's, Nordstrom. We've had the TikTok made me buy it trend and apparently social shopping is set to reach 3.37 trillion pounds, trillion dollars, sorry by 2028. But , it's always a but when it comes to Katy. The thing is, this is not about putting your products and slapping them on social. This is about really planning. You know, you don't just go on live stream. You have to be entertaining. You have to be as thoughtful as they are on, on QVC. Cause, cause QVC is actually very thoughtful. They build personalities, they build that whole part where people enjoy watching it. Live streaming needs to be very similar. So, so that's one element, which is the content needs to be deeper and more thoughtful than, you know, chucking up the product. You need customer journey mapping, which is where are people going? So one of the things that I thought was really interesting from Clark's, I think said it, might be Nordstrom, said that one of the pro, the, they got an uplift in sales, but people didn't wanna leave the channel till the livestream was over cause they had famous people on there. So, so there's that. And I think there's also the element of omnichannel which is you may see the sale come up because your search demand goes up. So measurement and omnichannel. So, and then finally it's attracting them in the first place because unfortunately on social media, there are lots of naughty people on social, social media, lots of little online stores that are not maybe as ethical or as, or have morals. Let's put it that way, who are selling you stuff. Martin Lewis is, is fair of banging the drum about his face appearing in ads, for instance. The reality is that if you're going to do social commerce, then you also need to build trust and credibility at the same time. Particularly if you are a unknown brand or it's a new product because unfortunately our filter has come on now as consumers and we are filtering out anything we don't trust, we don't believe will, will give us good customer service or we'll just, you know, snaffle our credit cards away. So, so yes, you can tell it's another thing I'm quite passionate about.
– But what else do you think is gonna be key for 2020? I suspect we're gonna hear you say strategy, but what what's gonna be a key call out for next year?
– Yeah, it has gotta be strategy. I guess I would call us strategy and maybe planning addicts at if, and we can't let it go. It will never, it will never go away for us. But definitely for, for brands, the strategy and, and having that plan, I mean, at least an idea of where you are going is gonna help you get to that path. A little bit like Katy's gym analogy earlier on. If you haven't had a look at the map of what the addresses that you're going to and how many roundabouts there are, and when you turn left, you're gonna be a bit stuck. The sat nav can, can do it for you and the agency can do it for you. So there is that element of, if you are struggling internally, then, then have a look elsewhere, you know, engage people who can help and who do have the time. And as, as I mentioned earlier, having that strong thread underneath will allow you to be more reactive in the day to day and maybe have a bit more fun. Cause I think people want to return to that next year. They want to return to seeing social as a place where you can be entertained. You can enjoy, you can have fun. You know, it's been a tough couple years. So I think we're already seeing that in some of our clients, cause they're ready to lock their strategy down. That's kind of what they're coming to us for. And then they're gonna come out the gates fast next year. You know, we've spent a few months working on strategy, now we're kind of itching to go into January, February, whatever the next big thing is. Whatever the next big platform is because we understand where we're going
– While I've got you I wanna talk TikTok. As one of the few people in the agency who's gone viral on TikTok themselves, you're clearly the authority, should go and look up the content. It's amazing. But where are we with TikTok? It's kind of, it's entertained us a lot as users, it's promised a lot from a brand perspective. Has that been realised or is it still a bit of a great white hope or is it just another one of those platforms that promises a lot, doesn't really deliver for a brand, Snap for example?
– Mm well first I don't think 220,000 views is viral, but it was all right, I was pretty pleased. But no, I think it, it, one of the options you, I think you were just mentioning there is that unlocked potential, to be honest, I think TikTok has come out of the gates fast and they, they, they have loads of opportunities. They're also developing things all the time. They're developing their ads platform. They're developing their influencers platform. They're really going for it. So it is pretty hard to keep up. So most brands are really still only dipping their toes in and kind of trying out here and there because it, well it's not surprising because there's a lot to learn and you do need to have a good idea of what you're gonna do on there and, and to make it valuable, you can't just throw it into the mix overnight because unless you've got, you know, you're lucky enough to have a sort of natural TikTok star in your midst. And I'm think about Heather Lotha, who was the, the girl who was singing musical songs at her supermarket job and she's now in a musical. So she's done pretty well out of it, but I think the supermarket did all right as well. But you know, if they're, they're lucky, it doesn't always happen that way. So you do need to dedicate some time to planning and executing content that works not just for the audience because that's its audience first, but also for the channel, because that does have a lot of specific nuances of exactly how to upload content, exactly how to decide which sound to work with and, and decide which hashtags and get people to engage with you. So you kind of need to have a plan. We will always say that, but with TikTok and any newer channel, actually the biggest thing you need to be prepared, not afraid to test and learn and not worry about something flopping and you know, figure it out as you go through. You just won't know overnight until you try it really.
– That's really good advice. It's probably one of the reasons why we, we end up talking a lot about Fujitsu. We've been live streaming for that brand for approaching four years, very much a first mover for a B2B brand to do it. They had the courage to allow us to try it and very quickly saw the result, but it was done in a structure and considered fashion. What do I think we're gonna see in 2022? I really want to see more people availing of the opportunity with live streaming, but there has to be a big brand narrative, there. You have to have an understanding about the purpose of why you're doing it. If it's thought leadership, how are you making your wider workforce, genuine thought leaders and getting them involved in it? Are you packaging and distributing content that matters to the audience, or are you getting caught up in the latest sales initiative and the vernacular round of proposition, you gotta push credential. Videos will never play on live. Go and solve problems for people. They'll listen to you all day long. The one bit I would urge caution around, I get why people are talking about VR and augmented reality, but unless you've got oodles of cash to be a first mover, it's gonna be fraught with a lot of pitfalls. You might be better just holding back, letting the issues sort themselves out before you then go and test and try. I point to live streaming as a, a case in point, it's been around for years and people still haven't got to grips with it. We just had a question come in and this is a really interesting one. And Belle, I'm gonna put this to you cause I know you've been doing this work with a client recently. How important are hashtags going to be in 2022, especially on a platform like Instagram that changes its algorithm every now and then. Great question.
– Yeah. I think the thing about hashtags is that then I don't think they're gonna go anywhere. I think it's still gonna be a good way to engage a community to signpost what you are talking about and you know, increased discoverability. But what has happened in the past is that Instagram or whoever it is have, have maybe allowed there to be an idea of what the algorithm is and how it works for hashtags. And then of course, everyone follows it and goes, oh, it's gotta be 30. Or it's got to be between eight and 12 or it's got to have this one in and truly the point about hashtags is that they've got to be relevant. You probably do want a brand hashtag in there because it's, it's a good way of reminding people who you are and allows them to engage with you, to follow you. But you want then the relevant things, you want something that is relevant to the sector that you are in, you want something that is broadly recognised as much as possible. And then you perhaps want to signpost a couple of really neat, specific things so that, you know, people understand what it is, what the content is that you are putting out there. So I don't know if there's going to be a massive change in the way that Instagram use hashtags or, or Twitter or anybody else. They may well change the algorithm, but I think if you are picking relevant, useful hashtags in the first place, you shouldn't need to worry about how many there are.
– Well, it's, it's encouraging that questions are coming in this late. People are watching, which is, I think a lovely thing.
– I love the next question, CJ.
– I was gonna tell you. That's gotta be one for Katy, right?
– Absolutely
– All over this. So I, hopefully Declan the silver prayer, we've just answered your question on, on hashtags. Connect with Belle afterwards, if you want some more insight around that. Miles Phillips has asked, we said, I agree with your views on TikTok, the brands that work are the ones who get social and provide entertainment, oversell it. Perfect. I have a question for you. What are your views on NFTs and how important will they be to brand in the next few years? Katy, you've been looking at this. What do you think?
– Yeah. Non fungible tokens. Yeah, I am, I'm super interested. I follow. And if you don't follow her, Miles, follow Zoe Scaman on Twitter, I, I can I, after the event, I'll go dig out her Twitter handle and, and pop it, pop it in, in, in the comments on, on LinkedIn. But I think there are two aspects to this. The first is that wh, brands who are getting it right on social are also getting deeper content and more collaborative content. You see partnerships with creators, partnerships with other brands and they're building almost, you know, programmes that are deep content. At which point there is value in the content itself, let alone the marketing, which allows for NFTs to play a part in it. But actually I think that in the short term, maybe next year we are gonna see NFTs play in the, the creator side where, where there will be licences sold to use what creators create, which is this burgeoning evolution of the influencer into the creator. And, and I think that is possibly the bit that I'm most excited about because I think that opens up masses of opportunities for there to be financial reward for those people who are extraordinarily creative.
– Outstanding. Well, if you've got more questions, do connect with us afterwards, we'll happily coach you about this. And if we've piqued your interest around the importance of planning, you want insight around how to start taking boardrooms on a journey. You even want to talk informally about how to go about that, we are more than happy to pick up the conversation with you. If you do this 2022 can be a massive year on social for you. If you don't, it could be a costly year on social. I think that's what we're, we're saying. And we want you all to thrive and succeed and be triumphant. Thank you very much for watching the, the three of us. And thank you to our social media royalty for helping navigate all of those questions. Katy, Belle, we'll see you again very soon for our next Serious Social. Take care. Thanks for watching.
Brilliant Brand Campaigns of 2021Social Snapshot – 15.12.2021


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Question. Recently satellite 'Raavana-1' marks the entry of Which country into space?
Correct Answer is: Sri Lanka
Question. For how many months Khabib "the Eagle" Nurmagomedov has been suspended for UFC 229 brawl?
Correct Answer is: 9
Question. Britain's Royal Air Force celebrated its ______ anniversary on April 1, 2018?
Correct Answer is: 100th
Question. Swaziland's King Mswati III, Africa's last absolute monarch, on__________officially changed the name of his country to the 'Kingdom of eSwatini'.
Correct Answer is: April 19, 2018
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Q: Get values of multiple variables from simple additions What is the process to get the values of each variable when I only have these calculations to go on?
These are the sums:
a + b = 270
c + d = 190
a + d = 230
b + c = 230
e + a = 180
e + d = 150

I'm not even sure if this is solvable, or if there are multiple results possible.
Can anybody help me with this?

A: Lets name the equations in the order that you wrote them
so.. equation (1) becomes a + b = 270... and e + d = 150 becomes equation (6)
Now,
Subtracting (6) from (2) you get c - e = 40  i.e. c = e + 40, lets call this equation (7)
Subtracting (5) from (2) you get d - e = 50  i.e. d = e + 50, lets call this equation (8)
which mean d = c + 10
put this in 2 to get c = 90 and d = 100
With c, d figured out rest is easy.
so others will be a = 130 , b = 140, e = 50

A: To deduce a value for just one value, we can pick the shortest path from one variable to the other; this will only require 3 of the equations. Let me explain:
If we have an equation like $e+d=150$, we can rearrange the equation to say $d=150-e$, and then claim that $e \rightarrow d$. By doing this, we find the shortest cycle using the equations you gave:
$$a \rightarrow d \rightarrow e \rightarrow a,$$
because of the following equations:
$$a+d=230,$$
$$e+d=150,$$
$$e+a=180.$$
Just using these three, we can isolate $a$:
$$a+d=230$$
$$a+(150-e)=230$$
$$a+(150-(180-a))=230$$
$$a+150-180+a=230$$
$$2a-30=230$$
$$a=130$$
From this point on, we can just plug $a=130$ into the system and find all other values.

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