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By builttostay	March 11, 2020 No Comments
Vanessa Quigley Show Transcript
Built_to_Stay_EP37_Vanessa_Quigley_Chatbooks
Bart: [00:00:00] Hey builders. I think a lot of people put off starting a business because they feel the timing isn't right. When Vanessa quickly got the idea to start Chatbooks, a consumer tech startup that turns your Instagram feed into scrapbooks, she was a busy mother of seven, but Vanessa and her husband Nate took the leap and have built chatbox into a multimillion dollar company over the past six years.
[00:00:20] We're excited to hear Vanessa's founder story. Hey, Vanessa, thanks for joining us today.
[00:00:24] Vanessa: [00:00:24] Hi. It's my pleasure.
[00:00:26] Bart: [00:00:26] So you and your husband Nate, started Chatbooks six years ago. Yes. Tell us, where did the original idea come from? Did it actually start out like the same idea as you now have kind of executed on?
[00:00:37] Vanessa: [00:00:37] No, not at all. And actually, as I said, yes, it was six years ago, I'm remembering that the seed that was planted that eventually blossomed into chapbooks was, let's see. My daughter Claire is 16. It was right when she was . Born, so it's about 16 years ago, we had an experience in our family with piece of, like family memory.
[00:00:55] It was my husband's grandfather singing home on the range. Someone had a recording of that, and that happened to be the song that my husband's saying to my children. At his funerals. They played that audio clip and it was magic and we wanted to have that to bring home and share with our kids. But in the hustle and bustle of the funeral, we lost track of who owned the tape or where, however they played it, and it was had just disappeared.
[00:01:20] And that's when my husband had this great idea that while he was building this other software company, he was going to start building a way to safeguard. Organize and enjoy our family memories, photos, videos, audio clips. That's what initially spurred the idea. And so we just kind of started funneling funds towards this little passion project while I was still having babies and raising kids, and while he was building his other businesses, this little passion project started percolating, so
[00:01:48] Bart: [00:01:48] 16 years ago,
[00:01:49] Vanessa: [00:01:49] 16 I know
[00:01:51] Bart: [00:01:51] it took 10 years to kind of get the funds and the momentum and the plan in place to get moving.
[00:01:57] Vanessa: [00:01:57] Yeah. Well, it actually took, I'm selling out of one of his businesses to give his a hundred percent attention. I mean, it's hard to really make progress on something that you're just doing on the side. so when he finally was ready to go forward 100%, it took about two years until we had the light bulb moment.
[00:02:13] I'll say I had the light bulb moment that eventually turned into Chatbooks, but it was an idea wanting to safeguard, organize, enjoy family memories has been something that we've been passionate about. Really forever.
[00:02:24] Bart: [00:02:24] Okay, so were you staying home full time with the kids during that 10 years? Is that what you're saying?
[00:02:29] Vanessa: [00:02:29] Full time ish. I am a trained singer, opera singer, and so in between babies, I would go out and audition for a show or take on a gig and do a little singing on the side. That kind of just refueled my, my engine and. Was. That was my passion project.
[00:02:45] Bart: [00:02:45] So cool. And did you do that in college? Yes. Okay, that's awesome.
[00:02:49] And your husband, entrepreneurial before he actually had
[00:02:52] Vanessa: [00:02:52] studied accounting at BYU and really wanted to go into professional services consulting, but I think it was at business school. He went to Harvard business school. That's when he caught the entrepreneurial bug. And it's all I could think about. And in fact, in school, he started a couple of different businesses and instead of taking the nice package from the consulting firm that he had worked for previously, which would have paid off all of our business school debt, which was not small, it wasn't that hard for him because he knew what he wanted to do.
[00:03:23] He wanted to build businesses. And so we started off very, very poor out of business school at paying off that debt. And. Jumped into the startup life.
[00:03:33] Bart: [00:03:33] How did you feel about that?
[00:03:35] Vanessa: [00:03:35] You know, I was equally scared and excited. I'm a natural risk taker and I had a ton of faith in him. He's the smartest guy I know, and so I just put all my eggs in that basket and did the best I could to keep.
[00:03:47] Things move in at home and kind of worked out. Yeah. Except he was a little surprised. And right now it's to add his graduation from MBA school that I found out that day I was pregnant with number four. I know I wasn't really making it easier on him and back in that regard, but family's always been really important to us, and so I'm so excited that we finally get to work together on something that we're both equally passionate about.
[00:04:08] Bart: [00:04:08] Yeah. Okay. So it's been six years since you've been doing that. Yep. Well, let's, before we dive into like how it is now and all of that, I want to hear a little bit more about Chatbooks. You know, you had this idea that spark 16 years ago, you kind of did some things on the side. Is that what you're saying for those 10 years, but what happened six years ago that you were ready and how did you get started?
[00:04:29] Vanessa: [00:04:29] He finally decided to do 100% on trying to make this. Business work. It was called folk story. Then it was called just family. So we hadn't had a salary in a couple of years, and we even moved our family from Florida, where I'm from and where I thought we'd be forever. We moved to Utah. That was scary. we'd heard this is a great place to start a business, and we knew we were building a business in, had to do with family memories and family history.
[00:04:51] And Utah is kind of the Mecca for that. So. Yeah. We came to Utah and six months later still hadn't made much progress and I had an experience with my youngest son who is 12 now, but he was just a little kindergartener and he was looking through a photo album his preschool teacher had made for him with little photos of field trips and parties, and it was emotional.
[00:05:12] He was actually crying looking at this photo albums. He never wanted to grow up, and it was adorable, but it also left me with this like heavy weight of mom guilt. That I was failing. And one of the jobs that I knew was super important, and that was to help my family hold onto the story of our life together.
[00:05:29] I was a die hard scrapbooker as a young mom in the 90s that was like the thing to do. Yeah. But as I had more kids, and as you know, photography change to digital photography, it wasn't printing my. Photos at Costco anymore and having that physical photo to put in a book. I hadn't done anything, and this poor kid had nothing, not even one printed photo of himself other than the annual Christmas card.
[00:05:50] Wow. And so in that moment of mom guilt and desperation to build something that people really want, I had this idea that if I could just print my Instagram, he would have more to hold onto. Basically had Instagram his whole life and had posted the highlights of our family. For friends and family to see.
[00:06:07] We've moved around a lot. So that was a great way for me to keep in touch. And I had this vision of me sitting in bed scrolling my Instagram and enjoying all those memories, but he's never going to do that. I'm not going to give him my cell phone to do that. So I suggested to my husband that maybe we shift a little bit instead of building enterprise software for family memories.
[00:06:23] Yeah, just make a way for me to print my Instagram, a simple utility. And so he took his little team at that point, and they had a hack week and they had a prototype, and as soon as we started showing to people, people were instead of saying, Oh yeah, that's something I totally should do. They were saying, shut up and take my money.
[00:06:39] I want that. And that was kind of a game changer.
[00:06:43] Bart: [00:06:43] That's a better feeling for people to actually just say, Hey, I want to buy this. Yeah. Just give you good feedback.
[00:06:48] Vanessa: [00:06:48] And again, hindsight, all of the focus groups we did where people said, yeah, Oh, this is great. I should totally do this. We should do this. should is like the kiss of death.
[00:06:56] Bart: [00:06:56] And it's less like, how do I do this right now?
[00:06:59] Vanessa: [00:06:59] Yes. Sign me up. Take my credit card.
[00:07:02] Bart: [00:07:02] Yeah. Interesting. I remember those days. So this was like 2014 2013
[00:07:08] Vanessa: [00:07:08] somewhere in there. 14 yeah, 14
[00:07:11] Bart: [00:07:11] and I remember Chatbooks coming onto the scene. My wife is, you know, she's been doing Instagram for a long time. I remember thinking that's a very simple, smart thing, like to just print those.
[00:07:22] And was it hard technologically to, to create a solution to just print those? Nope. Was it more a manufacturer? Like how do you get the printing costs down? Or
[00:07:33] Vanessa: [00:07:33] that's where we had, you know, to really dig in and figure out is that operations aspect of it. Building the software. We have an amazing CTO that we actually worked with, my husband worked with in Florida that we kept on our team and he's a genius.
[00:07:48] And so he was able to write the software and create the app integration. But the ops was a little tricky and we didn't know anything about. Printing, but one of Nate's friends from business school, J D Gardner, he happened to own a print shop in South Provo and so called him up and he helped us get things going.
[00:08:05] And it was really exciting to actually have a physical product to show for all of that work. And you know, we had such great response from customers. Everyone was loving it and posting about it. And we were growing without spending anything on marketing. And then the holidays came around and we were slammed.
[00:08:21] And. Print capacity was crazy. And you know, it was scary but exciting. And now we have print partners all over the United States, and it's just, it's like a pinch me moment to think about where we started and where we are now.
[00:08:36] Bart: [00:08:36] Right. So what were some of the challenges in those early days? Like there's. The capacity, obviously, but you've took off quickly in terms of growth on Instagram and were there other social media platforms that you really leveraged as
[00:08:49] Vanessa: [00:08:49] a term just with Instagram, and that was back in the days where people were following you and you posted something.
[00:08:54] They saw it and it was a new thing. And people, when they would order their books, they were so excited and being, a lot of people had never seen their photos in real life other than on their phones.
[00:09:05] Bart: [00:09:05] That's weird to think about, isn't it?
[00:09:07] Vanessa: [00:09:07] No. And a lot of moms were carrying around the same type of guilt that I was carrying around, and especially these younger moms where their whole family's story was on Instagram.
[00:09:15] So it was like magic to be able to have that safe on the bookshelf, but then also for their kids to look at and enjoy. And so just by word of mouth, we grew like majorly. And, and then we, we gave books to people who had a big audience on Instagram, our photographer, Heather Milton Stein. She was actually the whole, you know, creator of the brand.
[00:09:37] She started our Instagram page. She did all photography. She's so talented. And she also had some really amazing, talented friends, and so she connected us and we gave books to her friend Alison Faulkner, who posted about how much she loved her books, and then she actually melted down our servers. At that point.
[00:09:54] It went crazy. But yeah, in the early days it was actually really easy to get. The word out, and we were growing really fast, but algorithms start kicking in and we, we eventually did start doing stuff on Facebook and ever since then it's kind of just been a game trying to figure out how to get the message out to the people that are following us.
[00:10:11] But influencer marketing was huge in the beginning for us. And a real turning point was a video that we did on Facebook and partnership with the Harmon brothers. I don't know if you've seen any
[00:10:21] other
[00:10:21] Bart: [00:10:21] videos.
[00:10:22] Vanessa: [00:10:22] Yeah. So they had done one for Poopourri and Squatty potty and purple and they were amazing. And, we were lucky enough that they took us on as clients.
[00:10:31] Bart: [00:10:31] I'm trying to think if I've seen yours. What is it?
[00:10:33] Vanessa: [00:10:33] It's a woman in the bathtub.
[00:10:36] Bart: [00:10:36] All right. Cause it's
[00:10:36] Vanessa: [00:10:36] got millions and millions of views and we still get people tweeting and commenting about. How much they love the video and it really did connect with our customer.
[00:10:46] Bart: [00:10:46] Yeah, it was a funny video.
[00:10:47] Definitely.
[00:10:48] Vanessa: [00:10:48] You know what, there was magic in that moment because the Facebook algorithm was favoring long form video at that time. And so I think that was part of how and why that did so well. Everyone fell in love with the character. And so we thought, well, let's follow up and this time dad is going to play a bigger role and we need more funny.
[00:11:06] And you know, we invested in another video, like a. Part two of that one. And I actually think it was better than the first one, but the Facebook algorithm had completely changed and it, Oh man, that was a bummer. That was a big bummer.
[00:11:19] Bart: [00:11:19] Cause they're big investments when you create a video like that. Yeah. So how many employees, like how quickly did you have to hire quickly?
[00:11:27] You had Heather Mills inside, by the way. . Her husband and I went to school together, so
[00:11:33] Vanessa: [00:11:33] I'm Matt and we love Matt. In fact, Matt was on our team for a while. Yeah, he was our creative director. I think we grew pretty slowly. I mean, just as needed. As we had money, we made the hires that we needed to.
[00:11:45] Bart: [00:11:45] How big is your team today?
[00:11:47] Vanessa: [00:11:47] It's about 120 okay. Yeah,
[00:11:50] Bart: [00:11:50] but you were starting with seven it started with four.
[00:11:54] Vanessa: [00:11:54] Yeah. And then we realized that like, Oh, we know what we need help with customer support and
[00:11:59] Bart: [00:11:59] add as needed.
[00:12:00] Vanessa: [00:12:00] As my husband went to subway, do you get his sandwich? She, the guy making a sandwich. They started chatting and he's like, Nate said, we're actually looking for someone to help us with our customer support.
[00:12:09] Would you be interested? And that guy literally took off his apron. It was done with subway and hired subway Josh to help us with our support. You know? But that's another story in itself, the customer support piece of it. That's where we have so many people working in our customer support team. That's one of the pillars of our brand.
[00:12:24] That's where we really differentiate. One of the ways we differentiate from competitors, and I think we've got 80 women. On our customer support team. It's fully remote, most of them part time, kind of our secret superpower.
[00:12:36] Bart: [00:12:36] Yeah, and I've heard you speak about that. I saw you at a conference. Talk about that.
[00:12:41] And this is an area that my wife and I have talked a lot about, and she has a few remote, you know, virtual assistants, and there are a ton of people. Who want to work remotely. Yes. Not all women, but a lot of, you know, stay at home moms or stay at home dads or just people who like that flex environment.
[00:13:00] Tell me more about like your thoughts about that.
[00:13:03] Vanessa: [00:13:03] Well, as my husband and I were laying in bed and to the wee hours a night answering support tickets, I realize this is not scalable and I personally have a hard time with support because this company is like my baby. Yeah. Don't you tell me it's not working.
[00:13:17] So I get a little emotional, so it's better for me to be a little removed from it. But the business that my husband ran before he came to this full time was owned by jet blue. And I don't know if you are familiar with the jet blue customer support model, but
[00:13:30] Bart: [00:13:30] a friends who have worked remotely, it's
[00:13:33] Vanessa: [00:13:33] a fully remote position.
[00:13:34] And. I know a few people that had worked for them and they really love the flexibility and it was awesome for them to be able to contribute to their family in a meaningful way and use their talents and develop their skills. And so that idea sparked in our mind, and we're like, let's just, I know somebody who used to work in customer support.
[00:13:51] Let's see if she wants to come work. For us and kind of built our team from there. We would get a lot of inbound from customers saying, I love what you're doing. How can I be a part of it? I would love to join your team. And, we started building out this amazing team and it's been really satisfying for us because there were a lot of smart, talented, energetic people who aren't in a position to come to the office full time.
[00:14:13] Yeah. And with technology, they can work remotely whenever and wherever is convenient for them. And since our customers are primarily women and mothers, it makes sense that our support team reflects that. They get each other, they're very compassionate and empathetic. And we also give our customer support team a lot of leeway to make the customer.
[00:14:38] Happy. Yeah. We lived in France for a couple of years and there are, the customer's always wrong. Yeah. That's a really irritated and so we've swung all the way to the other side and where the customer is always right. And we'll do anything to make it a good experience.
[00:14:53] Bart: [00:14:53] Yeah, that makes lot of sense. So what would you say are the top three challenges.
[00:14:59] And then the top three, like kind of pros of, of having kind of a remote customer support workforce.
[00:15:05] Vanessa: [00:15:05] Top three challenges. the first thing that comes to my mind is I have a hard time keeping all of the names and faces mashed up.
[00:15:11] Bart: [00:15:11] You don't see them on a daily basis
[00:15:13] Vanessa: [00:15:13] and they're such an important part of the business.
[00:15:15] In fact, we just did a town hall this week about it where I, you know, reiterated the fact that everything we're doing in. The office is great, but without this tent pole, you know, holding us up, the customer support team, we fall flat. So it's challenging to keep that integration really, you know, fresh and alive.
[00:15:35] And so once a year we have a, what we call chat Fest. It's celebrating the birthday of the start of the company, but we fly everyone in. Everyone who works remote comes in, we give them a stipend to cover costs and childcare, and we have team meetings and this thing we call tour demand force. Mom force is kind of a nickname we have for our customer support team as they're mostly moms.
[00:15:58] And of course, do you reckon with
[00:16:00] Bart: [00:16:00] men in the, there have been.
[00:16:02] Vanessa: [00:16:02] There have been, but it's a pretty strong and distinct culture. So the challenges are not really, you just don't get that face to face interaction. So we try to bring them in for that summer event, and then also in the holidays as we can
[00:16:15] Bart: [00:16:15] do a lot of zoom calls and
[00:16:19] Vanessa: [00:16:19] continues to be a challenge.
[00:16:20] Gosh, I'm going to be, it's amazing. It allows us to. Have three different offices. We have an office in Sugarhouse. We have one in kiln Lehigh. Our main HQ is in Provo. We try to keep people off the freeways as much as possible, so we only have everyone in the main office twice a week, and we rely heavily on zoom.
[00:16:38] It can be glitchy. I don't know. Do you guys use it? A lot this morning we were having such a hard time. We were trying to call into the marketing conference room and it was calling into the board room.
[00:16:46] Bart: [00:16:46] I think we're like a lot of companies who, we use a lot of different solutions and it just kind of depends on what we have set up on this in this video conference room.
[00:16:55] We're on our
[00:16:56] Vanessa: [00:16:56] laptops, I'm all ears. If you do
[00:16:59] Bart: [00:16:59] not really. Okay. Is pretty good.
[00:17:02] Vanessa: [00:17:02] Yeah. Well, we use it a lot. That is, that is one of the ways that we, we make
[00:17:06] Bart: [00:17:06] that actually like FaceTime the best.
[00:17:08] Vanessa: [00:17:08] Okay. Yeah. We actually bought a couple of Facebook portals thinking that that would be an answer. We still use those.
[00:17:13] Sometimes
[00:17:14] Bart: [00:17:14] I work in an office setting.
[00:17:15] Vanessa: [00:17:15] You have to make like a, like a fake user or not, it's probably not allowed, but
[00:17:19] Bart: [00:17:19] yeah. Yeah. FaceTime seems like the one that is actually the least glitchy, like Google Hangouts, glitchy zoom better FaceTime has never failed me.
[00:17:31] Vanessa: [00:17:31] All right. We're going to start using more of that,
[00:17:34] Bart: [00:17:34] but I don't generally use it for business because it's like you have to have an iPhone, right?
[00:17:38] Yeah. I don't think you can do it on an Android.
[00:17:40] Vanessa: [00:17:40] You do it from our laptop or we, Oh, no, you're not using a Mac
[00:17:42] Bart: [00:17:42] book. You just outed me. Okay. So the top thing was, you know, just getting to know people is harder remotely. And you'd do some things to bring people together. Are there other big challenges? I just had top three.
[00:17:59] Well,
[00:17:59] Vanessa: [00:17:59] I'd say cultural li, like we have a really distinct culture at Chatbooks and we work really hard to communicate that and reinforce that. But I mean different teams have their own little subculture and the mod force, the, customer support troop, I guess we've gotta come up with a good name. We're trying not to use mom force, cause that's the name of our big community initiative now.
[00:18:18] But, they, they also have a distinct culture. And. That's great, and that's awesome. But I think just making everyone feel like one integrated whole, we have our town halls once a week where everyone zooms in, but again, since our customer support team works remotely around their kids' schedules, it doesn't always coincide with when it's convenient for them.
[00:18:38] We record it so they can watch it later, and I just wish that we could all be together. Like, yeah. Working together, yoke to the same thing all the time. But that's just not possible. And actually there are benefits to having a remote team. It, it allows you to have a more diverse team, you know, and we're really committed to that diversity in our company.
[00:18:57] I mean. When a woman me finally spoke up, that's when things started happening,
[00:19:02] Bart: [00:19:02] right?
[00:19:04] Vanessa: [00:19:04] We brought on Heather Milda sine who also was like the spark of genius. so we aim for 50, 50 parody, and our team that we're at that on our leadership team. There are other ways that we would like to have more diversity in our team, but I think that's a challenge for men and
[00:19:19] Bart: [00:19:19] women.
[00:19:19] 50 50 yeah. Okay. Yep. Cool. So men and women, 50 50 on the executive team, but is that throughout the company or is that mainly like leadership?
[00:19:28] Vanessa: [00:19:28] Leadership? I mean, if you include the customer support. True. We get closer, but excluding them, like on our dev team and product team, we're, we're not there yet, but we actively are working on it and talking about it as a leadership team, it's a huge priority for us and diversity of all kinds.
[00:19:43] Bart: [00:19:43] Now do you, and I don't mean to necessarily just focus on this remote work the whole time, but it's a really interesting topic and I think a lot of our builders might be interested in thinking about, you know, how they can, if they're not already. Used contractors or or full time remote workers for specific roles.
[00:20:01] And I'm wondering, your customer support team largely remote. Do you do that with developers and other business functions, finance or HR or other things as well?
[00:20:12] Vanessa: [00:20:12] We have, you know, if we find the right candidate, we want superstars. Yeah, we'll make it work. We'll
[00:20:16] Bart: [00:20:16] make it work.
[00:20:17] Vanessa: [00:20:17] I think, you know, some teams, they just like working in person together more.
[00:20:21] And so, I don't know. I mean, we've had mixed experiences on that, but we're open to it. We've tried it. I mean, who knows what's gonna happen with this? Coronavirus we're all going to be working remote at some point, you know,
[00:20:33] Bart: [00:20:33] the doesn't quite come to that, but.
[00:20:36] Vanessa: [00:20:36] The thought crossed my mind is we were trying to get zoom to work this morning, like,
[00:20:40] Bart: [00:20:40] we need to get these working.
[00:20:42] We can do this. I
[00:20:43] Vanessa: [00:20:43] know my husband's been home with the flu this week and he's been calling in to everything. I mean, it's totally doable. It's doable. And I think as maybe as more of our team is remote, we'll see that there are more challenges right now. We're really lucky to have everyone else in the office every Monday and Thursday.
[00:20:59] Bart: [00:20:59] That's great. So have you taken on funding for Chatbooks to grow? Oh yeah. Yeah. Several rounds. Yes. Friends and family,
[00:21:07] Vanessa: [00:21:07] friends and family round. Yes. And then we add a seed series a and a series B. yeah. And you know, we spent all of our own money on those years leading up to this. So finally, when we had the idea that was working, yeah, we needed a little capital.
[00:21:23] So
[00:21:23] Bart: [00:21:23] and six years in, do you still have this vision of a ton of growth from here? You do?
[00:21:29] Vanessa: [00:21:29] Yeah. Proving to be a little slower than it was right out of the gate. The algorithm, the algorithm, and I would say that's like one of our challenges right now is just continuing. I'm like, we got addicted to that quick growth and it's just not easy.
[00:21:43] Bart: [00:21:43] Did that ever become a problem where you were growing really quickly and then it slowed, but you were still kind of doing things to prepare for additional growth at the same pace?
[00:21:52] Vanessa: [00:21:52] Yeah. Yeah. In fact, going back to our customer support troop, we like doubled the people on that to an anticipate as a patient.
[00:21:59] Yes. And holidays always big for us. I mean, we're really lucky with the subscription business that we've got a good year round business, but holiday gifting, you know that that's huge. And so we hired an NTC patient for that and the, you know, the continued business after that, but we ended up having to let quite a few people go.
[00:22:16] We were a little overstaffed. Yes. And I think when that viral video came out, it was great. We sold tons of books. We got lots of new customers through Facebook, but the quality of those customers wasn't necessarily what we were hoping for. That lifetime value wasn't up to par with our early adopters or early customers.
[00:22:35] A little more
[00:22:36] Bart: [00:22:36] transactional. They saw something they want to, they came and bought it and then they were done. Yeah, that's tough. And so how have you kind of adjusted for all of that now? Like to keep everything kind of in par with your growth.
[00:22:48] Vanessa: [00:22:48] Exploring new channels. I mean, we were just all in on Facebook for a long time.
[00:22:52] And, you know, exploring other marketing channels and customer acquisition. Right now we're leaning into community and content, which, you know, we hadn't really done with a real. Focus before, but looking at other direct consumer brands who have really worked hard in developing distinct and active community, they've got some pretty good valuations.
[00:23:12] So we would like to have a little bit of that magic too. So I started a podcast for moms called the mom force podcast. It's one of the ways we're doing it. You know, like I said before, most of our customers are moms. And the mission of Chatbooks is not just to get your photos out of your phone. That is important, but we want to strengthen families and we know that looking at family photos together is one way to strengthen families.
[00:23:35] We actually did a research project in conjunction with HP and a professor at university of Utah and BYU. That proves we have data now that proves that looking at photos together as a family creates stronger family bonds, less anxiety, a sense that you're doing a better job as parents. So that's what we're leaning into.
[00:23:52] And I'm doing that with the podcast content. We've got another show. It's actually pretty. It's, it tells you what to watch on TV, which doesn't seem like something that was strengthened families, but I loved watching a good TV show with my kids. Yeah. Yeah. Just looking for other ways to build community, to get brand awareness out there.
[00:24:09] You know, open up the funnel to try to drive more customer.
[00:24:13] Bart: [00:24:13] And it sounds like what you're doing is you're building your vision and your. Product strategy potentially around an audience, around a customer set around families really, and how to strengthen families. So it's not just all about printing photos or photo books, it's more you're, you're providing value through your podcast and you're looking at a lot of other ways to potentially strengthen families.
[00:24:37] Is that right?
[00:24:38] Vanessa: [00:24:38] Yes. And you know, we make money on the books, right. And not everyone who listens to the podcast or is in our Facebook group is buying the books yet. But there are other products that we've started selling. We sell wall tiles, photos that you can hang on your wall or have on your desk or table.
[00:24:53] Wow.
[00:24:54] Bart: [00:24:54] Okay. So
[00:24:55] Vanessa: [00:24:55] it's like a square 10 by 10 canvas of a wall picture, and it has a re stickable thing on the back of it. So you hang them up on your wall and then you can move them around. And it's just another way to get our
[00:25:06] Bart: [00:25:06] photos picture frame that you have to do a little like kid friendly
[00:25:11] Vanessa: [00:25:11] kids can handle them and they're washable.
[00:25:13] So we started selling those last year and. We are really committed to coming up with a video solution because a picture's worth a thousand words or whatever that is, but a video, right? You've got kids.
[00:25:24] Bart: [00:25:24] My kids love watching videos and there's
[00:25:27] Vanessa: [00:25:27] nothing like a video to capture those sounds and faces little, Oh, and our family loves watching home videos.
[00:25:33] I stopped taking video because I didn't know what I was going to do with it. Right? Yeah. And are they clogs up your phone? I'll say, you have no storage. You're like, Oh, I know how to get some storage. I'm just gonna delete that
[00:25:42] Bart: [00:25:42] video.
[00:25:43] Vanessa: [00:25:43] So yeah, we're really actively trying to figure out how can we help families organize and enjoy their videos.
[00:25:50] Bart: [00:25:50] So that's interesting because I think there might be some existing services that I've heard about, but never used. Where you can send in your raw video files and then they cut them up, they put together a little video for you, send it back with music and everything, or you can just do it yourself, but a lot of people, or maybe they don't want to take the time or can't take the time or like it takes some time and energy and it's also, you have to be a little bit skilled to do it right.
[00:26:14] You have to figure out how to do it.
[00:26:16] Vanessa: [00:26:16] Well, part of the magic of Chatbooks in the beginning was that it was so easy. It was beyond easy. That's what we would say. You just. Open up the app, connect your Instagram, and we did all the magic in the background and delivered these books,
[00:26:28] Bart: [00:26:28] like edit photos and things.
[00:26:30] Right. People already did that for Instagram.
[00:26:32] Vanessa: [00:26:32] Yes. And that what was so genius about it, and that is why we are shouting from the rooftops like we've never before that Instagram is the best, easiest way to get your Chatbooks. You know, we kind of pulled back on that messaging. At first because as we realized that like, wow, our entire business is dependent upon Instagram.
[00:26:49] That was kind of scary, right? And so we worked really hard to build another way to make your books,
[00:26:54] Bart: [00:26:54] upload your photos,
[00:26:56] Vanessa: [00:26:56] the standard photo book, and we, we still is the easiest way and the best app to do that, but the mix of our customers was. We were selling more of those books when we were Instagram books, but then we were able to be part of new partnership with Instagram where we're now, we get better file sizes.
[00:27:13] They just revamped their whole API, and so it's a better product than it's ever been before. And now we're in partnership with them. And so. We're leaning hard back into the Instagram series. But yeah, back to what you were saying about video. Video requires a little bit of work. So that's what we're working on.
[00:27:27] Creating that magic that can automatically, that's like one of our keywords. It has to be automatic help you curate your video and be able to enjoy it. And another thing is, when we first started, we felt like something that differentiated us was this material aspect, right? Cause people, there are other ways to enjoy your photos.
[00:27:45] But chapbooks was different because it was. Something material you could hold onto it. And so that was actually our like motto for a while. Hold onto what matters. Yeah. As we've been thinking about video, I've actually been thinking about that for years, and I did a lot of customer research and a lot of people were still using DVDs and were saying, I want my video on DVD.
[00:28:03] Well, we just did another round of user interviews and no one's using DVDs. I'm so glad we didn't lean into that solution. So I see something like chatbox TV. It's like an app on your Apple TV or Roku where you can watch sleds, shows if your books and you can watch your home videos, maybe enjoy some of your friends and family content.
[00:28:22] I don't know. I might be saying too much. I don't want to divulge all of my ideas and secrets, but what about
[00:28:27] Bart: [00:28:27] tick-tock?
[00:28:28] Vanessa: [00:28:28] Oh. What about it?
[00:28:31] Bart: [00:28:31] put a lot of time into those little different
[00:28:35] Vanessa: [00:28:35] are, I mean, those should be kept to, you got to keep those to show your grandkids or kids. But yeah, that's a whole nother piece.
[00:28:43] And that's another thing, like all of these, photo sources and, you know, sources for content. They change and new ones pop up. And we just gotta be nimble and dig in and learn all we can. And. Figure out how to use them.
[00:28:55] Bart: [00:28:55] So one of the things we think about on, on this podcast, you know, built to stay. The idea being that you are really trying to build something for long lasting success.
[00:29:05]and sometimes that requires sacrificing something now, right? Sacrificing in order to create some more value in the longterm. And. I'm wondering if you have any examples of things that, like how you've really built Chatbooks to say and how you're continuing to do that. I think we've all heard in this story some of those things, but as you think about it, like what are the things that you think, Oh man, that was the sacrifice, or this is a sacrifice that we're making for the longterm good of this business and the families that we're trying to support?
[00:29:35] Vanessa: [00:29:35] Well, the first thing that comes to my mind is me personally. I never intended to be part of a startup to be building a business. My husband always wanted to, and he'd always want to talk about building a business together, but I had no interest. I wanted to be on the stage. Right. And when we had the idea for Chatbooks, my youngest was finally going to be in school all day long, and that was a day I had been waiting for.
[00:29:58] Bart: [00:29:58] When you had more free time, free time.
[00:30:02] Vanessa: [00:30:02] And actually I was either going to go get my masters or become a Yoda yoga instructor or who knows what, but it was like for the first time I was going to get to do what I wanted to do. And so I've put all of that on the back burner for the last six years, and I'm a singer of singing is what makes me the happiest.
[00:30:19] I have hardly sung at all in six years because I've been so focused on building the business, which again, I'm . Super passionate about, but it does feel like a sacrifice for me personally. It's also a bit of a sacrifice for my family. My kids, they don't have the same access to mom as they used to. I mean, I try really tried to get home when they get home from school, but
[00:30:38] Bart: [00:30:38] they have pictures of you,
[00:30:40] Vanessa: [00:30:40] pictures of me, but I don't cook as much as I used to.
[00:30:43] I mean, your home life has definitely changed a little bit. So like personal sacrifices have been made. But thinking about how to create a business that will last, off of the high of that viral video where, you know, we just, we grew so quickly and it was so exciting. We had an idea about building some AI that would help people curate their camera roll.
[00:31:03] Of why Instagram is such a great photo sources. You're already curating as you're choosing what to post. Right. And people were starting to use Instagram less and less in that way. More people are posting on stories and Instagram doesn't give us access to the content that is put on stories.
[00:31:17] Bart: [00:31:17] That's too bad because that is a good,
[00:31:20] Vanessa: [00:31:20] we are hopeful that one day that will change.
[00:31:22] And then also I think people just using social media a little differently than they were when we first started. Less people are putting their whole life out there on it. Yeah. So we built, we did, we invested in this AI that would help people auto curate their camera roll, and we basically decided, based on all the data we had from people's.
[00:31:39] Included and excluded photos of millions and millions of books, what they would want to print and turns out people don't want a robot going through their camera roll to, to decide what should go on their books. And I think I should have thought of that, you know, as we were heading down that road. But I was just so excited about continuing that growth and with that automatic idea in mind.
[00:32:00] And it eventually became clear that that was not going to work. And then we had just invested in the wrong thing. And so we had to make some hard decisions. As an executive team and pull back in some areas and let go some people and shift our strategy. Instead of growing, we decided to focus on becoming cash flow break even.
[00:32:18] And you know, luckily we had a real, we have a really, really great supportive board who supported us in that. And that was kind of a tough year, but now going forward, that was the best thing we could have done and we're so grateful for those growing pains and we feel like we have a good, solid foundation to continue to go from there.
[00:32:36] Bart: [00:32:36] Yeah. That puts you in a real position of power and decision making when you own your own destiny and don't have to rely on additional investors over and over again. If you bring in investment at that point, then it's because you want to grow faster or you see an opportunity or,
[00:32:51] Vanessa: [00:32:51] exactly. And that is a way better feeling than thinking, Oh, we've got to raise more money.
[00:32:55] We've got to raise more money. Yeah. You know, we've got a great business that's working and we've got an amazing team, and. I'm not going to lie. There's part of me that would really love to see some of that hot, white hot growth again, and I think we'll get there, but it's nice to be able to do it on our terms.
[00:33:09] Bart: [00:33:09] Yeah, definitely. Okay, so when it comes to Chatbooks future, you've already given us some glimpses of some exciting things coming. What about your future? Do you see yourself kind of leading the charge for many years to come, or do you want to go back to the stage or what's next for trying to figure out how to
[00:33:26] Vanessa: [00:33:26] just have this propel me onto the stage?
[00:33:29] Maybe we'll create a chapbooks real mom TV show or a musical. Maybe I'll write a Broadway musical and we'll, I don't know. Can I, can I do both? Can I do Chatbooks stage? Maybe thinking about writing a jingle. For my podcast intro. Honestly, I don't know. This has been such a growing experience for me, and in a way it kind of does feel like performance art.
[00:33:50] I have no experience in business. I started marketing this company without having any marketing experience, but I'm a storyteller. actually my first job was at Walt Disney world. I was in the entertainment department and our job there was to sell the story of Disney and you know, I was good at it. So.
[00:34:08] So this has been a real personally challenging, growing and fulfilling experience for me, and I'm so grateful for all the opportunities that I never personally would have had without this. And it's so fun to do it with my husband to be business partners. I seen him in a whole new light and have a new appreciation for him and admiration for him.
[00:34:25] Bart: [00:34:25] How did you get roped into it in the beginning, by the way?
[00:34:27] Vanessa: [00:34:27] Well, at first they said, here's the idea, go make it work. And he was doing that. But then like the first iteration of the books had green. Covers on them and green spines. And I'm like, Ooh, okay. I don't know. I wouldn't want those on my books. And he's like, okay, but you can't be telling me what to do if you're not working here.
[00:34:44] And I'm like, okay, Oh wait, why are you doing that? You're putting those numbers, the volume numbers, I don't think. And finally I just realized,
[00:34:50] Bart: [00:34:50] I need to step in. You
[00:34:51] Vanessa: [00:34:51] know what? I have a lot to say, and I'm the primary customer. Target. Right? So they should be listening to me. So I remember the day I called him and I said, all right, babe, it's happening.
[00:35:02] I'm going to come. I'm going to join the team. He was so happy.
[00:35:05] Bart: [00:35:05] So he actually wanted you to kind of see him
[00:35:07] Vanessa: [00:35:07] begging, but I just didn't know. I mean, also like I've always been the boss of my world and he's always been the boss of his world. I'm like, how is that going to work? But it's actually been really good.
[00:35:18] Yeah. I would say we're closer than ever because of this whole. Experience
[00:35:21] Bart: [00:35:21] when you have lots to talk about all the time. Yes. Sometimes probably too much chatbox.
[00:35:27] Vanessa: [00:35:27] Okay. Enough of that. No more talk about work. But you know, we've been married for 25 years and a lot with seven kids, and that was, that laid a good foundation for our working relationship.
[00:35:37] Bart: [00:35:37] how old is your youngest kid?
[00:35:39] Vanessa: [00:35:39] This is 12 now. Oldest is 24
[00:35:42] Bart: [00:35:42] so yeah, you still have kids at home. You've got a family business, but it's a big business. Yeah, that's exciting.
[00:35:48] Vanessa: [00:35:48] It's something that we all care about and are passionate about. So I hope we get to do it for a really long time.
[00:35:52] Bart: [00:35:52] Tell us, Vanessa, where we can go, where all of our builders can go to kind of find Chatbooks, learn more about it if they want to surprise somebody for a birthday or do it for their family and their family.
[00:36:04] Vanessa: [00:36:04] Best gifts. We have an app for Apple and Android. also you can find us on the web and chatbooks.com. We're on all social platforms, Instagram, and you can check out our podcasts, the mom force podcast. I co-host with my sisters, and we have guests come on to answer all the tough questions in a motherhood and for parents.
[00:36:25] Bart: [00:36:25] You talk about remote work on that? Oh, not as much, but mostly just.
[00:36:30] Vanessa: [00:36:30] Yeah. It's not really about work-related, but we call it the mom force because come on, moms are the force making the world go round. Right. And together we're stronger. And so my sister, between my sisters and I, we all have 30 kids and we come from a family of 12 so we've got a lot of experience on a variety of parenting styles and topics.
[00:36:49] And so we bring our experience with some expertise and yeah, it's been really fun.
[00:36:54] Bart: [00:36:54] Thank you very much for joining us. Thank you.
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Fundraiser Night at Castoro Cellars: Beavers, Fire, and Groundwater Recharge
blog, Newsletter
The SLO Beaver Brigade is hosting a two-part fundraising event! The first, fancier part of the fundraiser is an evening at Castoro Cellars on Feb 3, from 6:30-9:30pm with live music, and 2 impactful presentations on how beavers restore streams, replenish groundwater aquifers and protect us from wildfires. We have the renowned eco-hydrologist (a.k.a beaver scientist) Dr. Emily Fairfax, and an equally renowned and seasoned river/stream restorationist, Kevin Swift, speaking for us this evening. Additionally, the local band Miss Leo's Trio will be playing beautiful music before and after the presentations. Hors d'oeuvres will be provided.
The second, muddier part of the event will be held the next day, Feb 4, and it is a 2-hour educational tour to the beaver ponds led by Dr. Emily Fairfax. You won't want to miss your chance to tour what Dr. Fairfax calls "The most successful, naturally beaver restored river in the southern half of the state!" This portion of the event has limited space. We'll be walking right into the water up to knee height to really feel the impact the beavers are making, and the rest of the tour is about a half-mile hike each way on sandy trails. The meet-up location and time details will be emailed to you separately.
There is limited space for the guided tour to the beaver ponds, or to beaver sign, with Dr. Emily Fairfax on Saturday Feb 4th. Get your tickets early if you want to reserve your space on the tour. You are welcome to purchase tickets either for both parts of the event ( Friday evening and Saturday tour) or just the fundraising Feb 3rd evening without the tour. We would love to have you at both! We are unable to sell tickets to just the tour on Saturday, Feb 4th.
About our speakers:
Dr. Emily Fairfax is one of the leading hydrologists studying beavers in the country. She is an assistant professor at the California State University Channel Islands, and she studies beaver wetlands across the western U.S (including our very own beaver ponds in Atascadero!) to quantify their wildfire resiliency and more. She has been interviewed for TV and newspaper by PBS, CBS, the New York Times, LA Times and more. Here is a news clip from CBS Morning Edition interviewing Dr. Fairfax at the beaver ponds in Atascadero! (CBS Morning Edition link)
Kevin Swift founded Swift Water Design in 2016. He and his team are a California-based restoration company focused on "partnering with beavers for watershed health". They improve watershed health by implementing beaver coexistence devices, as well as mimicking the beavers by building human-made Beaver Dam Analogs (BDAs). His company has built over 1,000 BDAs across California and other western states, and they have restored miles of rivers and creeks.
Beaver Evening Event with Dr. Emily Fairfax Feb 3rd, 6:30pm – 9:30pm
Castoro Cellars Vineyards & Winery
1315 North Bethel Road
Templeton CA 93465
The SLO Beaver Brigade is hosting a two-part fundraising event! The first, fancier part of the fundraiser is an evening at Castoro Cellars on Feb 3, from 6:30-9:30pm with live music, and 2 impactful presentations on how beavers restore streams, replenish groundwater aquifers and protect us from wildfires. We have the renowned eco-hydrologist (a.k.a beaver scientist) Dr. Emily Fairfax, and an equally renowned and seasoned river/stream restorationist speaking for us this evening. Additionally, the local band Miss Leo's Trio will be playing beautiful music before and after the presentations. Hors d'oeuvres will be provided, but we recommend eating dinner beforehand!
There is limited space for the guided tour to the beaver ponds with Dr. Emily Fairfax on Saturday Feb 4th. Get your tickets early if you want to reserve your space on the tour. You are welcome to purchase tickets either for both parts of the event ( Friday evening and Saturday tour) or just the fundraising Feb 3rd evening without the tour. We would love to have you at both! We are unable to sell tickets to just the tour on Saturday, Feb 4th.
Dr. Emily Fairfax is one of the leading hydrologists studying beavers in the country. She is an assistant professor at the California State University Channel Islands, and she studies beaver wetlands across the western U.S (including our very own beaver ponds in Atascadero!) to quantify their wildfire resiliency and more. She has been interviewed for TV and newspaper by PBS, CBS, the New York Times, LA Times and more. Here is a news clip from CBS Morning Edition interviewing Dr. Fairfax at the beaver ponds in Atascadero! CBS Morning Edition
Beaver Coexistence
Read More INfo on Beaver Benefits
Read More on CA Beaver Restoration Proposal
3-page guide
SLO Beaver Brigade Sponsors Two CalPoly Masters Students
We could not be more excited to officially announce that we are sponsoring two Cal Poly Master's students, Sophie Aubry and Casandra Leach, in their study of beaver wetlands in SLO County!
They are both enrolled in the Masters of Science in Environmental Sciences and Management program (MS ESM) with Dr. Seeta Sistla as their advisor. The pair will be studying and comparing three different ecosystems: beaver constructed wetlands, non-beaver wetlands, and rivers with no active beavers.
Drone Image of beaver pond in Atascadero, California. Photo courtesy of Dr. Emily Fairfax
Sophie Aubry will be testing to determine the carbon sequestration potential of beaver
wetlands, something that has never been studied in our area. This can have widespread implications for carbon offset and mitigation projects in the future for our county and beyond. She will test the carbon in the soils surrounding the wetlands, the vegetation growth spurred by beaver chewing, and the greenhouse gas flux coming from the wetlands. Casandra Leach will be testing for nutrients in the beaver wetlands, non-beaver wetlands, and rivers without beavers. Specifically, she will be looking for nutrient cycling and availability, particularly as it relates to primary productivity. Together, they will
provide us with a needed, and in-depth analysis on how beavers affect greenhouse gas sequestration and nutrient availability.
This research could be a valuable tool in our tool belt as we learn how to mitigate the effects of climate change and restore life to our rivers and streams.
Meet Our College Corps Fellow Jorge Marin
This January 2022, Governor Gavin Newsom and the leaders of California's college and university systems launched the largest state-level investment in a college service program in California history. College Corps will provide more than 10,000 college students with opportunities to support and learn from community-based organizations working in three priority areas: K-12 education, climate action and food insecurity.
The SLO Beaver Brigade, with fiscal sponsorship by Ecologistics, will be a Host Organization for two CalPoly College Corps Fellows for the 2022-2023 school year. We'd like to introduce you to our first Fellow, Jorge Marin.
Jorge Marin, Costa Rica
My name is Jorge and my hometown is Koreatown, Los Angeles. I am a Cal Poly SLO undergrad studying Animal Science with a minor in biology emphasizing wildlife management/conservation. During the summer of 2022, I spent my time as a volunteer at a wildlife rescue center in Costa Rica where I helped with veterinary care and husbandry. It was such an amazing experience to work with sloths, anteaters, and monkeys. When I'm here in SLO I volunteer on the weekends with The Marine Mammal Center. I tend to our local seals and sea lions who are in need of rescue with medical care and tube feeding till they can be rehabilitated back into the sea. I'm excited to be joining as a fellow for the SLO Beaver Brigade who have partnered with the CollegeCorps to advocate for climate action in the central coast. What I hope to learn from this experience is how to be a leader and advocate myself for our community here in SLO spreading awareness of beaver ecosystems and community contribution.
Paso Robles: Citizen Science Beaver Survey Day 2
Photo of a beaver pond in Paso Robles. Photo by Scott Inman.
It was another beautiful, fun-filled day for our 2nd Citizen Science Beaver Survey. We collectively walked over two miles of the Salinas River, searching out active dams and active chews in the area. I personally was amazed by the amount of water in the section of the river that our group walked in. We had a very brave group of folks, walking up to our arm-pits in water!
Beaver dam explorers! Photo by Scott Inman.
At the end of the day, we found only one active dam in all of Paso Robles. We did find many signs of older dams and bank dens, so lots of potential places for beavers to inhabit.
We did again find signs of Phragmites in the area (see photo below), unfortunately.
Phragmites, tall plant in the background of this photo. Photo by Scott Inman.
One curious feature of this area of the river is that the water is almost entirely covered by this yellow floating primrose plant.
Seek identified this plant as Floating Primrose. Photo by Scott Inman.
It was very difficult to wade through – thick mats of this plant covered the waist-deep water, except in the area of the beaver pond. It's curious that we don't have any of this in other areas of the Salinas that I have visited.
Another great find, we did see some fresh beaver scat. And judging from the size of it, it looks like a young beaver!
Beaver Scat. Photo by Scott Inman.
Our next Beaver Survey will be on August 13th. Come on out and join the fun, sign up here!

redpajama_set_name: RedPajamaCommonCrawl


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text:
Zane Hijazi
Born on Nov 18 #1
Born in Miami, Florida #1
Scorpio #1
FIRST NAME Zane #1
Born in USA #1
Height 71 Inches #1
More Facts of Zane Hijazi
Capricorn, Cancer, Pisces
YouTuber, Vlogger, Instagram star, actor, director
5 feet 11 inches (1.80m)
Zane Hijazi Facebook
Zane Hijazi Twitter
Zane Hijazi Youtube
Zane Hijazi Instagram
Zane Hijazi IMDB
View more / View less Facts of Zane Hijazi
Zane Hijazi is an American social media star, actor, and director. Zane Hijazi is a popular YouTuber known for his comedy videos that are full of fun and sarcasm sprinkled with a healthy dose of silliness!
Zane Hijazi came to this world on November 18, 1992, as Zane Ahmed Hijazi. He was born and raised in Miami, Florida, USA. He is 28 years old as of 2020 and his sun sign is Scorpio. Talking about his family background, he has a brother and two younger sisters. But, their names are not revealed yet publicly. Similarly, he has a degree in Hospitality and Management from Broward College.
Caption: Zane Hijazi's childhood picture with his dad. Source: Instagram
As a profession, he is an actor, director, YouTuber, and social media star. Zane has worked as a travel director for different logistic companies, working at different airport terminals and hotels from West Palm Beach to Miami Beach in Florida.
Along with his friend Heath Hussar, Zane first explored Vine, a short-form video hosting service that enables users to share six-second-long looping video clips. They made a collaborative channel "Zane and Heath" which became quite popular with time. Therefore, the guys made funny 6-second videos for this channel which earned them considerable popularity within a few months.
The duo first began developing an audience by playing outrageous characters in comedy shorts. Their first characters to gain widespread attention were "Bonifa and Tay-Tay", followed by Starbucks -addicted suburbanites, Heather and Jane. Since then he's had dozens of videos go viral, including a parody of Genius's "Verified" series and one where James Charles gives him a makeover.
Caption: Zane Hijazi in one of his YouTube videos. Source: YouTube
Acting career
After achieving moderate success, Zane scraped the remnants out of his piggy bank and headed to Hollywood to pursue an acting career and expand his audience. Along the way, he had the chance to team up with other influencers like Gabbie Hanna, Scotty Sire, Toddy Smith, and David Dobrik. His career really took off after he featured in Dobrik's "David's Vlog".
He has additionally acted in a couple of other movies like FML (2016), Average Joe (2012), 1 Minute Horror (2015), and Zane: WAP (2020). And, he has appeared in the show "Cringeworthy". However, he made his first web show appearance as himself on the reality series 'SmashUp' in 2014.
Later, Zane proceeded to create his own self-titled channel on YouTube where he started posted funny videos. These videos, which often feature Heath and also others of Zane's friends, were full of fun, silliness, and sarcasm. These joyful videos naturally drew hordes of viewers to the channel.
Moreover, soon people were hooked to the comedic antics of Zane and his friends. Moreover, in 2019, Zane and Heath started a podcast called "Zane and Heath: Unfiltered" with episodes titled "Zane Is Connected To A Murderer" and "Why We Hate Each Other".
Currently, Zane Hijazi seems to be single currently. Furthermore, In the summer of 2017, YouTubers Andrea Russett and Zane were rumored to have started dating each other. But, towards October 2019, they had separated due to the cheating claims on Zane.
Zane is a friendly person who loves hanging out with his YouTube collaborator Heath and other YouTubers. His friend Amanda Cerny once posted a Vine video called 'Beer Goggles' that featured Zane and Lele Pons. On the romantic front, not much is known about his dating life. His closeness to Heath often gives rise to speculations that the two young men might be gay.
Further, in the video published on July 21, 2016, featuring Zane and Scotty Sire, when asked if they were gay, they directly answered "No!". But then again, Zane released a video titled 'Something We Need To Tell You' on April 1, 2017. There, he talked about gay people with his friend Scotty.
Caption: Zane Hijazi and Scooty's kissing picture. Source: Instagram
Zane has a well maintained and great body physique. He is tall at a height of 5 feet 11 inches and weighs around 74 kilos. His eyes and hair are of the same color. Moreover, he often dyes his hair and beard pink. Zane has a long squared chin. There is no much information about his body stats.
His Instagram account '@zane' has earned over 3.7 million followers. He is active on Twitter with more than 2 million followers. Similarly, his self-titled YouTube channel has accumulated over 3.91 million subscribers. Additionally, his official Facebook page has earned over 89K likes.
Being a successful social media personality, he is sure to gain a certain amount of money through his profession. His estimated net worth as of November 2020 is $1.2 million.
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In addition you attempting to find sale. You will certainly secure quite substantial quality. Well, you arrived at the place that was appropriate.
In case it comes to using the capacity to recognize news that is composed up, our class and also the article were all about the specific same. The news can possibly be helpful for describing the total mood, but by no means does this clarify what is going to occur to you personally and when change will enter or everything you could do to help change. Do not beat around the bush when you must break some dreadful news. Breaking bad news to some person is a very tricky thing todo, specially whenever the individual involved is actually a close one.
Just 10 years back, individuals would check out newspapers among all of their primary sources of news, together with tv. Just about any big newspaper now ignites their very own model of an online newspaper. The local newspaper gives more thorough advice of a story than other sorts of websites such as the TV news. Hindi newspapers are one of the oldest forms of mass media also it holds a number of distinct benefits on the some other websites available on the market. Hindi paper and Hindi news is increasing in popularity each day.
Otherwise, are the particular date and time which you're interested in receiving the novel to produce your pressrelease public comprehension. The 800-word article is still the dominant form of news that is on-line from most publishers. To start out with, you ought to understand that news articles are written employing an extremely specific writing format. Realize that the web and blogs dominate news shipping now. For instance, some exceptional web sites contain a lot of hot news like the hottest themes. The BBC internet site utilizes Flash-based videos to give you news clips and other video stories.
If you attempt to use the news you will just lose. Watching the news is just the exact identical task. Aside from the key news articles however, each the extra news is on the face of the page , or down beneath the major news. The fantastic idea is that the progress is fast.
News is considered to be noteworthy specifics. Actually, there's a great deal in the news now about unresolved issues while in the cell business and the people that are deemed confidential were not permitted to come https://readon.fun/define.php?term=sharking out to the interest of rescuing a top brand of cellular product from people humiliation. Indian politics news is likewise very vital for some.
That you have no idea each single time a news story will link solely with your company. When it had been an easy task to trade off news stories, a lot more traders would make money and the very simple reality is that they don't really. News-feature writing continues to be for all a long time but today may be the time that it surely has to get to the end. For example, suppose you produce a contact course on a certain subject relevant for a company enterprise. 1 great case in point could be the cellular phone technology. In fact, it's a significantly straightforward usecase to start with now as you can basically package several APIs together, let a few freelancers polish the API answers and promote the resulting product for this lengthy tail of this market without the need to go through complex Enterprise Sales.
Right now, you can find more than 15 programs on the market devoted primarily to this action of accepting selfies. Now's tools, but do not reflect the significance of color as material. Alas, the task of giving bad news goes with almost every job.


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Among the solitary crucial ideas in company is the sales funnel. Sales funnels can boost your earnings online by automating your company. They supply a path of the very least resistance to growing and scaling your service on autopilot. But after hanging around with some of the world's ideal marketing professionals, I can inform you with near assurance, not only exactly how sales funnels will permit you to make even more loan online, however which details funnels you need to implement.
Currently, if you're anything like me, you might be averse to particular funnels. For instance, I'm never an e-commerce man, yet I do know that free-plus-shipping funnels are absolutely crushing it. In fact, simply this previous week, while attending the Closing Table Mastermind with Perry Belcher as well as Roland Frasier, I obtained a lot more understanding right into the alluring "tripwire" funnel, purportedly created by Perry Belcher.
Nonetheless, Belcher didn't create the idea. He drew that from an old Columbia House ad that sold 13 CDs or tapes for the large price of $1.00. Remember it? But we all know that this tempting offer (also known as tripwire) had means more to it than simply the $1.00 cost. Behind-the-scenes, there was a continuity program at the office. In Columbia House's' design, this was called unfavorable alternative invoicing. That indicates, you automatically get normal month-to-month shipments (along with an expense) unless you specifically state or else.
So why is this so powerful as well as what does it pertain to sales funnels? In fact, what you'll observe is that Columbia House's sales funnel was rather easy. You simply selected the CDs or tapes you wanted for a buck, after that obtained a normal monthly delivery each and every single month at a pre-defined price. They would continuously bill you for those CDs or tapes each and every single month. There were variants of this offer as well where you might get 11 CDs or tapes for one cent after that get the 12th free.
Regardless you check out it, these were all alluring offers. This was too good to skip. But what Columbia House and various other firms realized was that, although they would certainly shed cash out of the gate, they would certainly, on average, with time, generate income hand over first. And that is the power of the sales funnel. Before automation, this is how sales funnels worked. And also, if you hired, you would certainly get an online person efficiently strolling you through the funnel.
The Columbia House instance offers deep insight right into the psychology of an offer that's alluring. By very first establishing the life time worth of a client as well as their retention rate, Columbia House figured out that it could spend a particular amount of cash getting customers as well as still be very profitable. That's essentially what's done with sales funnels today. As well as what actually makes those sales funnels so effective are tripwires.
Today, it's the tripwire that creates the irresistible offer. Although Columbia House really did not quite have significant up-sells or down-sells in their funnels, they created an easy 2 step funnel that functioned. It functioned since the tripwire was so appealing. It appealed deeply to the consumer. Besides, just how can you resist a deal like that for 12 or 13 CDs or tapes for $1 or 1 cent when they were retailing at around $10 each at the time.
One more effective example of this was through Sports Illustrated. As a matter of fact, Sports Illustrated was properly on the decrease at the time it introduced its advanced tripwire. There's something about substantial products that individuals just connect with. Even when you're supplying an electronic information item on the backside, by sweetening the handle a substantial good, you can quite literally send your conversions with the roof.
In the instance of Sports Illustrated, take on your own back to 1990 when publication membership prices were beginning to leave. In that period, Sports Illustrated endured a 7% decrease in their blood circulation in the first fifty percent of the year. Now, regardless of what they did, they were incapable to obtain the membership prices up. Also by using deep discounts on memberships, consumers weren't ordering it. Plus, if they marked down too considerably, it would impact their ability to obtain advertisers paying premium rates without revealing that consumers were paying near to the complete cover price of the publication.
Sports Illustrated, had by Time, Inc., wasn't the only magazine that was enduring under the firm's umbrella. Individuals magazine had additionally experienced a severe decline of 5%. Time, Inc., recognized that it needed to do something quick. So it started to offer a tripwire that included sports mistakes on VHS. Nonetheless, the cost was inflated as well as there were just a lot of bungles it can use. So, they counted on the football phone as the brand-new tripwire.
Why the football phone? First, it appealed to the target audience. And, it was unique as well as interesting. Even more amazing than a monotonous magazine registration. The football-shaped phone principle was conceived by Sports Illustrated's supervisor of blood circulation at the time, Michael Loeb. At that time, advertising and marketing on cord was also really affordable. Plus, the phone, which was sourced from China, just set you back a couple of dollars "landed". So all of it made good sense.
Loeb worked with the logistics of this offer for many months. Nevertheless, that wasn't the only deal. They also created an offer that contained a sneaker phone. If you'll think back to 1990-1991, it was both offers that were running practically concurrently. Discuss an early-on split-test, right?
So, what were the results of all this? Over 1 million brand-new subscribers. That's right. As well as those deals just ran for a limited time. Yet it efficiently saved the company. That's the power of a tripwire offer. It's a substantial product that obtains individuals thrilled about whatever else the core offer is. As a matter of fact, some people will just purchase what you're offering exclusively for the uniqueness of the substantial tripwire deal.
Sales funnels are just one of the single most powerful ideas in organisation today for a very specific reason. It's not simply the example of the tripwire that's effective. It's the whole kitty cheat, in a manner of speaking. There are so many components as well as elements to what make a sales funnel job so well that I wished to break it down and offer some more instances to give a much deeper understanding to exactly how you can use them to enhance your revenue online.
Currently, if you're not using a sales funnel right now, or if you're just uncovering what a sales funnel is, after that there are a few means you can swiftly utilize this powerful concept in your service to create explosive outcomes. Primarily, if you do not have a ClickFunnels account, go right here and also sign up for the 14-day free test. As soon as you've setup your account, get a personalized domain name and also start building your funnel. If you require assistance, watch some of the on-boarding video clips consisted of with ClickFunnels.
It does not matter if you have an existing organisation or you're functioning to arrangement a brand-new organisation, funnels are the trick to growing as well as scaling no matter where you're starting from. Nevertheless, there are 5 particular ways you can use sales funnels to increase your earnings right now. It does not matter what company you remain in or what you're marketing, you can take advantage of these today, today, to produce explosive results.
At the Inner Circle mastermind this week, Russell Brunson explored the hook-story-offer strategy that comes before developing the funnel. Can you build a sales funnel prior to you have a hook and also a tale? Yes. But you may have difficulty gaining grip, specifically if you're completing in a red sea. Red seas are entrepreneur-infested waters completing for the exact same pool of clients, whereas blue oceans are a location where couple of entrepreneurs are swimming in.
What does that inform you? Invest the time on the hook as well as the tale. Yes, the deal is also vital. But it's the hook and the tale that's mosting likely to reel leads in. For instance, Brunson used the story of fit-to-fat-to-fat creator, Drew Manning. Manning, that remained in fantastic shape, headed out there and gained a bunch of weight over a 6 month duration to much better understand what it seems like to be fat. But then he headed out there and also shed all the weight.
That right there is an incredible hook as well as story. It's distinct. And, due to that, Manning has experienced a meteoric surge, although his deal isn't that great. But when the hook as well as the tale is just so great, the offer is practically unimportant. Successfully, you can market practically anything when the hook and also the tale simply squash it. One more instance is the tale of Robert Allen who would certainly constantly claim he might be decreased in any kind of city in the country and buy a residence no loan down within 60 days. Which's precisely what he did. His brand has corrected a billion bucks in sales due to it.
Those are all wonderful hooks as well as tales. Without that, your deal will battle. If you can create a special way to develop your hook as well as tale, the rest will form. Because there is so much red sea out there, this is most likely among one of the most vital points to make before you release any kind of sales funnel.
Tripwires are fantastic low-barrier-of-entry items that make potential customers whip out their bank card. Commonly, these are too-good-to-pass-up products that are used at an astonishing cost. Just think of the tripwire offered by Columbia House or Sports Illustrated, for instance. Tripwires help make it less complicated to acquire new clients, and then to ascend them up your worth ladder.
Anything that makes consumer acquisition more difficult, such as an expensive services or product out of the gate, is going to make growing as well as scaling your company harder. The reality is that it sets you back 5 times as a lot to attract a brand-new consumer as it does to preserve an existing one. That's why tripwires are so effective. They reduced the barrier-of-entry right into your company. As well as anything that can lower the obstacle of entry is always excellent.
One more excellent method to launch a sales funnel and easily raise your earnings regardless of what service you're in is with a lead magnet. The lead magnet needs to add genuine worth. However it can be in numerous layouts such as a PDF digital book, list, cheat sheet and more. After the download, you can use an one-time offer. This means a three-step funnel. You can additionally produce an up-sell if they take the single offer and even a payment-plan down-sell if they decline it.
Why do a lead magnet with tons of worth? Initially, you're setting on your own up as a professional. If that web content is really workable, and it includes a substantial amount of worth to the prospect's life, then they're mosting likely to view you as the authority. But it does something far more than that. It's a matter of micro-commitments. The concept? Obtain someone to concur to do three little points for you and also the 4th one is instantaneously an indeed.
One of the most effective sales funnels you can build is based around the webinar. In fact, it was the webinar that conserved Brunson's service from insolvency a couple of times. It was a combination and conclusion of understanding that lead to the ideal webinar manuscript, which creates the basis for the ultimate sales funnel. Some of it came from Jason Fladlien, while various other pieces originated from in other places in Brunson's trip.
Nevertheless, all that details integrated into the layout of an ideal webinar and also funnel, has actually transformed business of numerous business owners who've taken their expertise and monetized it through the rapid force of webinars. Constructing a webinar is among the surest paths to success with a sales funnel. In fact, the webinar funnel is quite potentially one of the most transformative funnel you might release for any service, brand-new or old.
The application permits you to weed out those that aren't severe. And, on the call, you can seal the deal. Now, this type of sales funnel jobs if you have actually already had outcomes with clients. Otherwise, help totally free up until you obtain outcomes for people. Then, gather testimonials and also use those as part of the pitch for the coaching.
Most likely among the most significant as well as most prominent sales funnels these days is the free-plus-shipping offer funnel. It makes a wonderful entry point right into any type of funnel by developing an one-time offer or up-sell after the deal, similar to a tripwire funnel. Nevertheless, the distinction here is the power of the word complimentary. Yes, tripwires, which are extremely low-cost products or services, function well. But there is real power in words cost-free.
Actually, people will jump up as well as down for a cost-free deal, also if they have to cover the delivery and handling, instead of taking a deal that they also need to pay a tiny amount of loan for.


Monster Book for Girls, edited by Terry Grimwood, is an anthology of short stories and poetry by 28 different authors. I read a blog by Neil Gaiman recently, saying that every story had a gender, and with this anthology I can now understand what he meant. Each story, or poem, has a decidedly feminine feel, even when the main character isn't a woman.
Many of the stories feel light-hearted, but with an underlying menace. A lot are very funny and some are heart-breakingly sad. There is a variety of settings too, with stories emerging from all over the world.
The anthology opens with Young Ladies, Beware! by Allen Ashley, a clever story with a good voice which sets the tone nicely for what's to come.
Dancing the Skies by Ian Sales with its clear description and unusual setting was very well written and one of my top stories.
If anybody is considering plastic surgery, then Botched by Lorraine Slater will put you off for life. A gruesomely brilliant story, which could very well be true.
Monster Girl by Andrew Hook was creative and intriguing. Another top story.
David Rix's Spiral, the final tale in the anthology, is atmospheric and haunting. Also worth a mention is the flash fiction story Young Woman, Menaced by Spider by Jamie Rosen. Short and very, very sweet.
My favourite story, A Story of Love, by Marc Lyth is told in the first person by the brilliantly messed-up Eric Cooper. Marc has managed to create a story both amusing and creepy.
Kat Fullerton's poetry was witty and fun, and Mighty Spite by Terry Martin had excellent rhyme and rhythm as well as providing a smirk or two. However, the best poetry in the anthology comes from Jessica Lawrence with my favourite being The Ides of December with its lovely classic feel and rhyming scheme.
The only downsides to the book is that I would have liked to have seen the author biographies after each story, rather than placed at the back of the book so I didn't have to keep flicking back.
Overall, this is an anthology with plenty to keep everybody entertained. I enjoyed it and would definitely recommend it to everyone. After all, Monster Book for Girls is not just for girls.
You can buy Monster Book for Girls HERE.
Terry Grimwood both writes and runs his own Exaggerated Press publishing enterprise. He has been publishd in a large number of magazines including Midnight Street, Bare Bone and, of course, The Horror Zine. His stories have also appeared in anthologies such as Eibonvale Press's Blind Swimmer and, more recently, Where Are We Going? Terry has two novels to his name, The Places Between and Bloody War and a third, Axe is about to appear from Blood Moon. Terry's Exaggerated Press can be found at http://exaggeratedpress.weebly.com/ and his Wordland e-zine, at http://wordlnd.weebly.com/.
E.J. Tett was born in Somerset, England. She grew up in a little village and then moved to a town where she still lives, but from which she soon hopes to escape.
At the age of seventeen, she started writing the young adult fantasy novel The Kingdom of Malinas, which was then published in 2008. This was to be the start of the Power of Malinas trilogy. The second book, The Empress Graves, published in 2010 and the third and final book, The Barbarians's Key released in 2011.


text:
\section{Introduction}
Quantum mechanics is strange and has been since its origins, Heisenberg immediately realized that he was working on something deeply anomalous, and he wrote to his friend Pauli as early as 1925: \begin{quote}"Everything is still very vague and unclear to me, but it seems that electrons no longer move in orbits\cite{B1}".\end{quote}

Einstein, Podolsky, and Rosen then set a milestone with their celebrated 1935 work\cite{B2} , opening a more stringent and quantitative debate around the nature of this strangeness.

This debate would find a new milestone with Bell in 1964\cite{B3}. With his inequalities, Bell set down a precise measurable limit between what is ordinary and what is not ordinary.
The Bell inequalities measure the strangeness of quantum mechanics and, subject to experimental verification, the strangeness of the world.

Perhaps the most dry and simple version of Bell's inequality\cite{B14} is the Wigner-D'Espagnat\cite{B4} (WE) inequality, which we restate in the following form:
\begin{equation*}
	\{A,B\}+\{\neg B,C\}\geq\{A,C\}
\end{equation*}
"The things that are \textbf{A and B} united with the things that are \textbf{not B and C} include things that are \textbf{A and C}".

In fact, if \textbf{x} is in $\{A,C\}$  then it will be \textbf{B} or \textbf{not B}. In the first case \textbf{x} is part of $\{A,B\}$ in the second of $\{\neg B,C\}$.
From this elementary property of sets follows a counterpart related to probabilities:
\begin{equation*}
	P(A,B)+P(\neg B,C)\geq P(A,C)
\end{equation*}
Quantum mechanics violates this inequality, for example, in a Stern-Gerlach experiment with magnets oriented at 0° and 45°.
Indicating with $N_\alpha$  (risp. $S_\alpha$) the event "The electron goes North (risp. South) in a field with orientation $\alpha$" we have the inequality:
\begin{equation*}
	P(N_0,S_{45})+P(N_{45},S_{90})\geq P(N_0,S_{90})
\end{equation*}
On the other hand, the following formula applies in quantum mechanics:
\begin{equation*}
	P(N_\alpha,S_\beta)=\frac{1}{2}sin^2(\frac{\beta-\alpha}{2})
\end{equation*}
Executing the calculations:
\begin{equation*}\begin{split}
		P(N_0,S_{45})+P(N_{45},S_{90})\approx 0.15 \\
		P(N_0,S_{90})\approx 0.25
\end{split}\end{equation*}
The inequality is violated by quantum mechanics, which is therefore strange to the extent that it violates something structural in WE's elementary proof.

Even more than theory, of course, experimental verification, particularly from Aspect\cite{B5} onward, poses an even more stringent problem. The world is strange, regardless of whether quantum mechanics is correct or not.
\section{Tertium non datur}
Note that WE's proof exploits the principle of the excluded third in the form "if \textbf{x} is in $\{A,C\}$  then it will be \textbf{B} or \textbf{not B}" [*].
The problem that arises is that in reality [*] is very weak if the property B, referring to x, is undecidable, where this concept of undecidability is independent of the incompleteness theorems and can be carried over to elementary logic in a completely trivial form.

Consider the premises:
\begin{itemize}
	\item Socrates is a man.
	\item All men are mortal.
\end{itemize}
And the conclusion
\begin{itemize}
	\item \textbf{p}: Socrates has a beard
\end{itemize}
All that matters here is that the conclusion \textbf{p} is undecidable with respect to the premises in the sense that neither the truth nor the falsity of \textbf{p} can be deduced from the premises.

More generally, given \{S\} a system of postulates (axioms, premises), we say that \textbf{p} is undecidable in \{S\} if, by adding \textbf{p} or \textbf{not p} to \{S\}, a contradictory system is not produced.
By including undecidable propositions (or properties), it is possible to falsify WE simply by considering that it \{A,C\} can contain elements \textbf{x} that are not \textbf{B} and are not \textbf{not B}.

In this sense WE indicates a limit to the scope of properties considered: it is true if the scope is that of only decidable properties (propositions), and is to be rejected if it is not.
To include undecidable propositions within a coherent algebra, since it is not possible to assign to these propositions the classical values \{0, 1\}, we enter the field of multi-valued logic, of which there are several definitions\cite{B6}, and cascading into the general field of fuzzy sets.

Multi-valued logics and fuzzy sets produce various probability theories, of which QM is clearly a particularly effective example. In fact, barring the dynamic postulate [Schrödinger equation], QM is nothing more than a particularly sophisticated probability-calculating tool. We note, however, that the level of sophistication is not essential in the sense that even the simplest standard fuzzy logic\cite{B7}, while proving inadequate, violates WE. [Appendix \ref{Appendix}].

What is proposed here is to ground such algebras on the concept of undecidability or, equivalently, to base the probability on that of information, understood as "implicit deductive capacity".

In this sense we propose to legitimize, with respect to the given axioms, a proposition like "The probability that Socrates has a beard is 0.5" as a measure of the most absolute impossibility of arguing for or against the thesis within the scheme of the given premises.

Moreover, we expect such an algebra to be structurally complex, since it cannot be based on syntactic analysis alone, but inevitably on semantic analysis as well. Consider the following premise:
\begin{itemize}
	\item A box contains a yellow, red, or green apple.
\end{itemize}
And the undecidable proposition:
\begin{itemize}
	\item \textbf{p}: The apple in the box is red.
\end{itemize}
There is a subtle semantic connection between the two propositions that leads us to consider assigning p a truth or expectation value of 1/3. This relationship emerges most clearly by considering "$p\land\neg p$" or "$p\lor\neg p$" type propositions that are decidable despite the undecidability of p. In this sense, the standard fuzzy logic has been called "inadequate": the expected algebra cannot be mere expectation value algebra but will have to manage the mutual relationships between propositions, for example treating them as vectors variously oriented with respect to each other.

More specifically, it is interesting to estimate the number of degrees of freedom expected for an algebra of this type. Let p and q be two undecidable propositions; imagining a vector algebra in which to place them, p and q exhibit two distinct types of "perpendicularity":
\begin{enumerate}
	\item {	p and q are perpendicular in the sense of incompatibility, like $p$ e $\neg p$}.
	\item {p and q are perpendicular in the sense of independence, like}
	\begin{itemize}
		\item Socrates has a beard.
		\item Aristotle is tall.
	\end{itemize}
\end{enumerate}
Where 1) defines a two-dimensional vector space (Tertium non datur) and 2) a vector space with dimensions at most equal to the number of propositions under consideration.
An algebra that incorporates these relations will therefore not be a real value algebra (as in fuzzy logic) while a vector algebra on a complex field such as QM could be.
\section{From logic to physics}
In 1814, Pierre-Simon de Laplace published the "Essai philosophique sur les probabilités", in whose introduction he described the famous summation of nineteenth-century determinism, which later became known as "Laplace's demon":
\begin{quote}
	"We may consider the current state of the universe as the effect of its past and the cause of its future. Given an intellect which at a certain point should know all the forces that set nature into motion, and all the positions of all the objects of which nature is composed, if this intellect were also sufficiently expansive as to submit this information to analysis, it would include in a single formula the movements of the largest bodies of the universe and those of the smallest atoms; for such an intellect nothing would be uncertain and the future itself like the past would be evident before its eyes."\cite{B8}
\end{quote}
A stronger assumption also applies in a classical context. A demon that knew with absolute precision even just a finite portion, small as you like, of "true"  Newtonian space\cite{B9} and for a finite period of time, small as you like, i.e., a demon that knew every detail of a space-time sphere as small as you like, could deduce (calculate) the past, present and future of the entire universe. This, in the final analysis, is guaranteed by the analyticity of the classical gravitational field, its properties known within a finite area in space and time, it is possible to deduce its global form by analytical extension. In this sense, classical mechanics is devised such that \textit{all the information about the entire history of the universe is available in any space-time sphere as small as you like}.

If analyticity is broken (suppose, for example, that the force of universal gravitation is instantaneously zero for distances greater than X, with X also very large), Laplace's demon could still calculate past, present, and future while the strongest assumption would no longer apply; for a "local demon" there would be properties of the universe that would be inaccessible, and we would say, by obvious extension, undecidable.

Notice that undecidable properties were obtained in a completely deterministic system; the determinism-indeterminism dialectic is not central here. What really matters is the inaccessibility of part of the information within a local system. Unlike the classical system, in the system with non-analytical correction, what happens is that the information is no longer fully available everywhere but, in general, a given system A, within a given time interval, has access to only a fragment of that information.
From this parallel with logical systems emerges, for each observer O local information (Axioms) is available, deterministically connected to remote properties not in O (Theorems), but there are also undecidable properties available that, with respect to O, will not be "entangled" with O.

These properties are indeterministic in O, but in a sense that has nothing to do with deterministic chaos and not even with the intuitive idea of randomness as the result of a random process that generates unpredictable values; here we are dealing with indeterminism triggered by the most profound lack of information.
The construction of a scientific theory capable of algebraically handling the expectation values of undecidable properties must be based on algebras of the type discussed in the second chapter, QM being a concrete and effective example of such a theory.

A physical system can thus violate WE, and Bell's inequalities now mark a boundary between local determinism (the strong version of Laplace's demon) and its negation.
\section{Relativism and Information}
In a universe where local determinism is denied, a system A will describe a system B with algebras that can in general violate Bell's inequalities. Clearly this is a relative situation; B in its turn will describe A in the same way.
The emergence of quantum states occurs through tearing of causal connections and subsequent increase in undecidable properties. Essentially it is isolation, understood as the separation of information, which triggers the need in A to describe B through tools such as QM.

From this point of view, the essence of Schrodinger's  cat experiment\cite{B10} is all in the box, which separates the two systems, as long as this box ensures a profound impossibility of knowing its content; such content can only be described through a mathematics capable of violating Bell's inequalities; conversely - and this is point is crucial - the cat will be in the position to describe the experimenter outside of the box through something analogous to a quantum superposition.

Consider this mental experiment.
Suppose you have two boxes. In box A there is Alice, in box B there is Bob, each with a coin. Both use their own technology to isolate the other until they are in a genuine quantum state.
In this symmetrical situation it is legitimate, if not necessary, to invoke Einstein's  principle of relativity\cite{B11}: the form of the laws of physics must be identical in all reference frames. The interpretation of this principle in our case assumes the following form:
If Alice describes Bob's coin with a quantum state $\alpha\ket{Head}+\beta\ket{Tail}$ then Bob must do the same with Alice's coin.

The analysis conducted thus far therefore leads in the direction of relational interpretation\cite{B12}, but devoid of the last remnants of "plural ontology" present there in the form of "subjective reality" or "relative reality".

At the risk of hazarding an inappropriate comparison, the proposal under discussion is to make a separation in physics similar to what Gödel\cite{B13} did with the concepts of truth and provability. Within a system \{S\} a property is undecidable and \textbf{therefore} must be treated with tools such as QM without detracting from the fact that the property is objectively "true" or "false" in larger macrosystems.
\section{Philosophy}
Philosophically, the mechanism in classical mechanics by which information is fully available everywhere is wholly compatible with a radical solipsism, since nothing prohibits thinking of the universe as an (analytical) extension of one's own Cartesian ego. Strictly speaking, the application of Occam's razor tends to impose such a choice.

On the contrary, a strong realism, which could be summarized in the motto "there is something beyond my Cartesian ego", should be based on a strong ontology of the sense of "existing", which cannot fall into radical solipsism, that is, which cannot derive from a simple extension of the self.
In other words, B exists for A precisely to the extent to which B possesses undecidable properties for A.

In this sense QM, or more generally the violation of WE, is a philosophical necessity for those who believe that realism is an important philosophical value. In a flip-flop, classical mechanics, the historical temple of realism, is seen as inadequate for this purpose, and QM, the historical temple of idealism, is seen as a necessity for this purpose.
More precisely, QM is seen as a good candidate for a strong local realism.

It should be entirely obvious from what has been discussed here that the proposed approach does not require any kind of remote interaction but, much more banally, merely the violation of WE in a system separate from others, which, on the contrary, may be in the entangled regime and thus mutually deterministic without invoking any mechanism of action between the two.
\section{Conclusions}
The possibility of thinking of QM as an "algebra of undecidable propositions" has been discussed here.
This leads to the conclusion that the only concrete fact derivable from violating Bell's inequalities is the observation that in the real world, the assumption of Laplace's demon in its strongest local version does not hold; each subset A of the universe U contains only part of the information available in U. In short: "The universe is the smallest description of itself"

It is also concluded that the relational interpretation is substantially correct, including in a drier form that foregoes residual subjectivism. QM \textbf{describes} the world from a certain perspective, without needing to assign any ontological weight to this description.
Finally, it was indicated how this approach is compatible with a strong local realism; and moreover, how it emerges as a necessity for not stumbling into the most radical solipsism.

redpajama_set_name: RedPajamaArXiv


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Jozef Vissel
Jozef Vissel (b. 1935), photographer, is best known for his 1965 portrait of architect Jørn Utzon, in the National Portrait Gallery collection. Born in Holland, Vissel is a Holocaust survivor whose parents died in Auschwitz. He began his career in Amsterdam as an apprentice to a leading commercial photographer before working in England. In 1960, he moved to Sydney, where he became a stills photographer in the film industry. Vissel then established his own studio, freelancing for advertising clients and the Australian Tourist Commission. He later worked as a photographer at Macquarie University. His photographs have appeared in publications in Australia, Europe, the USA and Japan and he has published two books, The Tongans (1978) and The Down Under T-shirt Thing (1979). The State Library of New South Wales holds a large collection of his work.
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Tania Verstak
Jozef Vissel age 27
Sir Robert Helpmann
by Jozef Vissel
13 portraits in the collection
13 portraits donated to the collection
2 NPPP photos
Thea Astley
The Rt. Hon Sir Garfield Barwick AK GCMG QC
John Bell AO OBE
Bruce Beresford
John Brack
Sir Robert Helpmann CBE
John Konrads
Ted LeGarde
Tom LeGarde
Alex Mitchell
Chips Rafferty MBE
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