Delve into Inneston in Australia!
Inneston in the region of South Australia is a place located in Australia - some 689 mi (or 1,109 km) West of Canberra, the country's capital.
Local time in Inneston is now 12:18 AM (Friday). The local timezone is named "Australia / Adelaide" with an UTC offset of 10.5 hours. Depending on your mobility, these larger destinations might be interesting for you: Marion Bay or Adelaide. While being here, you might want to check out Stenhouse Bay, Inneston and Inneston as well. We discovered some clips posted online. Scroll down to see the most favourite one or select the video collection in the navigation.
From Ethel Beach to Pondalowie Bay this is the view from West Cape and lighthouse in the Innes National Park, Southern Yorke Peninsula in South Australia. See this in Google Earth. Watch in HD. Enjoy!
Cape Spencer is a headland at the south west tip of Yorke Peninsula, South Australia. It was named by Matthew Flinders after the 2nd Earl Spencer. The current concrete lighthouse was built in the 1970s to replace a small automatic beacon erected in 1950. The Cape has views to Kangaroo Island on a clear day and is easily accessible through Innes National Park.
Located at -35.3, 136.9 (Lat. / Lng.), less than 1 mi away.
The township of Stenhouse Bay is at the western tip of Yorke Peninsula in South Australia. It was named after Andrew Stenhouse, who in the 1920s had a business called the Permascite Manufacturing Company. He helped start the gypsum industry in this location. The Waratah Gypsum Company had works here for the quarrying and exporting of rock gypsum. Gypsum after being washed, roasted and ground, was used in the manufacturing of plaster of paris and cement.
Located at -35.3, 136.9 (Lat. / Lng.), less than 2 mi away.
Innes National Park is a national park on the southwest tip of Yorke Peninsula in South Australia, 300 km west of Adelaide. Known as Innes by many, the park is a popular destination for camping, bushwalking, fishing,surfing and scuba diving.
Located at -35.3, 136.9 (Lat. / Lng.), less than 5 mi away.
Marion Bay is a small township at the southern tip of the Yorke Peninsula in South Australia, Australia. At the 2006 census, Marion Bay had a population of 138. It is surrounded by beaches and is the gateway to the Innes National Park. The close proximity of the beach and cliffs have popularized Marion Bay as a fishing destination, with Brown Beach in the nearby Innes National Park being particularly famous among recreational fisherman as a picturesque fishing destination.
Located at -35.3, 136.9 (Lat. / Lng.), less than 6 mi away.
The Southern Yorke Peninsula Important Bird Area is a 348 km tract of land consisting of most of the south-western tip of the Yorke Peninsula of South Australia, some 300 km west of Adelaide.
Located at -35.3, 136.9 (Lat. / Lng.), less than 10 mi away.


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Killer Homemade Marinara Sauce
by Hungry Doug | Jun 19, 2019 | Recipes, Sauces
Today we are going to be taking a look at a KILLER Homemade Marinara Sauce. Nothing says Italian Cuisine more than a classic tomato marinara sauce. Nowadays we are saving time by opening those bottled or canned marinara sauces at the cost of flavor. Who makes the best marinara sauce? I have to say that the best marinara sauce is the one you slow cook at home!
Most American's have no idea what true, homemade marinara sauce tastes like. So let me be your genuine Italian Guido and fix that. NEVER EVER buy canned marinara sauce again.
Now this recipe is going to take some time, so buckle up partner, I never said it would be easy, I just said that it would be worth it.
Killer Marinara Sauce
A classic tomato sauce with a spicy kick that is not overpowering. This will be an instant classic in your home and can be made in large batches and saved for later.
Keyword Sauces
6 Peeled Vine Ripened Tomatoes
5 Cloves garlic diced finely
3 leaves Basil diced
1 small Onion diced finely
2 tbsp Red Pepper Flakes
Take your tomatoes and steam them for 10-15 minutes. This is to release the skin from the tomatoes. Peel the tomatoes and set aside.
Heat up the oil and saute the onion for about 5-6 minutes on medium heat. Add the Basil, Garlic, and Spices and add the tomatoes one by one smashing them with a potato masher or your hands, whichever you prefer.
Let the pot simmer for as long as you can let it simmer. Normally, this is about an hour so that all the flavors can marry.
How to make Cuban Picadillo
by Hungry Doug | Mar 5, 2019 | Main Courses, Recipes
Cuban Picadillo…Anyone that has ANY Cuban blood in them can make Picadillo from scratch, it's a known fact. It is the most basic of recipes that are simple to make, doesn't break the bank, and is done in a matter of minutes. When I was growing up, this was one of my mom's go-to recipes when there wasn't a lot of time and people were hungry. I mean, how basic can you get with ground beef, olives, and tomato sauce and spices.
Origins of Picadillo
Many picadillo recipes derive from the one that Nitza Villapol put in her cookbook "Cocina Criolla," published in 1954. Villapol, a writer and television host, was the closest thing Cuba has had to a Julia Child. Her shows were broadcast there for more than 40 years, and her cookbooks were a mainstay of Cuban home cooking from the 1959 revolution until her death in 1998.
Cortina's first picadillo was a Villapol recipe, she said. Her mother had packed her off to Gainesville with the cookbook. "It was probably just beef and raisins then," she said of her early attempts at the dish. "The first time, I skipped the tomatoes entirely."
Picadillo roughly translates from the Spanish as "mince." The dish bears some resemblance to American sloppy joes, or to hash. Some cooks use tomato sauce in the base. (Cortina's mother, for one.) Others insist on fresh tomatoes.
Source: The New York Times
Take note, this meat is also used as a filling in several different recipes including Papas Rellenas and Empanadas. You can serve it on Potatoes, Rice, in a sandwich, or as a side dish.
Cuban Picadillo
This is a recipe for a traditional Cuban Picadillo that doesn't break the bank and that every Cuban should know how to make.
Cuisine Cuban
1 pound groud beef The leaner the better
1 Green Pepper chopped fine
1 small can Tomato Paste
1/2 cup Green Olives Sliced
In a large skillet, start to brown the ground beef with the green pepper and onion.
Once browned, drain the grease from the saucepan.
Combine all the other ingredients and simmer for 5-10 minutes.
Remove that Bay Leaf and serve it up over some rice and add the cilantro and WHAM, you will be craving Mojitos and Cuban Cigars in no time.
There is a topic of hot debate among Cuban households, and that is the addition of Potatoes and Raisins to the mix. My family are Picadillo purists and those things are blasphemy. If you would like to adulterate the recipe with raisins and potatoes, be my guest. The wonderful thing about Picadillo is that it is very forgiving, so experiment away!

redpajama_set_name: RedPajamaCommonCrawl


If your Confluence site is connected to a Jira application, you can display issues as charts on Confluence pages. You can connect Confluence to any Jira application, including Jira Software and Jira Service Desk.
Before you can use this macro, your Confluence and Jira applications must be connected via Application Links. People viewing the page will see charts for publicly accessible issues. If your Jira application has restricted viewing (that is, people need permission to view issues) then they'll need to authenticate before seeing the charts. This macro is compatible with Jira 5.x and later.
In the editor choose Insert > Other macros > Jira Chart.
If you have multiple Jira servers linked to Confluence the drop down will default to the primary application link.
Search for issues - you can enter the query in JQL or paste a Jira URL directly into the search field.
Choose Preview to generate the chart.
Choose Display Options to further control how your chart appears.
To find out more about searching for issues see Displaying issues using JIRA Query Language (JQL).
Pie charts can be used to report on issue status, priority, assignee and more.
Width - define the total width of the chart area. You can enter values in pixels, percent or leave blank to auto fit.
Show border - add a border around the chart area.
Show chart information - include a text summary under the chart with the total issues count and chart by value.
Created vs Resolved charts can be used to show the difference between the number of issues created versus the number of issues resolved over time.
Period - choose a time frame to report by (week, month, quarter etc).
Days previously - the total number of days to report on (counting back from today).
Cumulative totals - choose to progressively add totals or report individual values for each period.
Show unresolved trend - add a subplot showing unresolved issues over time.
Show versions - indicate version release dates as a vertical line on the chart.
Width - define the total width of the chart area. Enter values in pixels, percent or leave blank to auto fit.
For example you could use the chart to show issue types by status (as shown above).
X Axis - the issue field to display on the X axis (columns).
Y Axis - the issue field to display on the Y axis (rows).
Rows to display - the maximum number to display in the chart.
The functionality is provided by a system app (plugin) called 'Jira Macros'. This is also used for the Jira Issues macro. To make the macro unavailable on your site, you can disable the app See Disabling and enabling apps.
HTTPS: The Jira Chart macro can access a Jira site running under SSL provided the Confluence server is configured to accept the Jira SSL certificate. See Connecting to LDAP or Jira applications or Other Services via SSL.
Authentication: If the query includes issues that require authentication (issues that are not visible to anonymous users in Jira), users will be prompted to authenticate to view charts on the Confluence page.
In order to search for issues in the macro browser you will need to authenticate.


Grace, a stunning lace gown with long sleeves and mandarin lace collar. is named after film star Grace Kelly who married into Monaco royalty and whose wedding gown has long been regarded as the most perfect. This dress is wonderfully elegant and introduces vintage notes; but twirl around and there's a thoroughly contemporary twist – a beautiful keyhole back to surprise your guests. Available in tea-, calf- and ballerina-lengths and with adjustable options for the neckline and sleeves, Grace comes in beautiful shades – ivory, vanilla/ivory, apricot/ivory, blush/ivory, light Champagne/ivory, dark Champagne/ivory; brides over size 22 can take advantage of Mooshki's bespoke measuring service.


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Cameron Smith is still deadly at 37.
'Not all about him': Gus questions Smith
NRL guru Phil Gould has urged Cameron Smith to be "fair" to the Melbourne Storm following speculation his retirement decision is still months away.
The 37-year-old legend was reportedly expected to announce his intention to hang up the boots at the end of 2020 - or to play on again in 2021 - this month, but has delayed the decision until August, according to NRL reporter Andrew Webster.
Webster told Channel 9's 100% Footy on Monday night Smith's decision leaves the Storm needing an answer before the club can begin to sort out its recruitment and salary cap strategy for 2021.
The longer Smith delays the decision, the more headaches the Storm will have.
It's why Gould on Monday night urged the star to be "fair" to the club when he considers playing on.
It comes after Smith produced another spectacular, crafty performance in his team's win over Newcastle in Round 5.
Smith has left the NRL world on the hook in recent years after a series of suggestions he could retire at the end of 2018 and 2019.
The Storm have a few stars up their sleeve.
After a drawn out contract negotiation with the Storm in 2018, Smith eventually signed a two-year deal through to the end of 2020 - but then revealed he had a handshake agreement that would have allowed him to retire at the end of 2019 if he wanted to.
Gould says it's time for the club to come first.
The Channel 9 commentator says it's a particularly tough position for the club to find itself in given Smith can essentially run his own race at his own pace considering his standing in the game as the greatest player of his generation.
"He's going to be given the option to decide his own retirement by the sound of it," Gould said.
"That's where he is, that's the status he has within the club and the game.
"Cameron has got to be fair on his club. That club has been very good to him over a long period of time, he's obviously been great for them, but he's got to be fair to them too.
"There's a long future without Cameron Smith that the club has got to be considering and it's not all about him. So, he's got to be fair to the club too.
Time for Cam Smith to retire? | NRL on Nine https://t.co/MUoIvpZ4wr via @YouTube
— PhilGould15 (@PhilGould15) June 15, 2020
"This would have been about the time we wold have expected the decision for next year. Don't worry about the fact that we've had what we've had. I think he's got to be fair to the club and himself and give some indication of whether he's going to go around next year or not."
When asked if Smith should retire this season, Gould said: "I think you've got to be fair to the club and the rest of the team. He's had a great run."
Smith's old State of Origin rival Paul Gallen, however, said it's particularly difficult because - even at the age of 37 - "Smith has still got it".
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cameron smith melbourne storm nrl phil gould rugby league


Edo, the Japanese Home City. The Japanese are a strong civilization, but they cannot gather food via herding or hunting. They can however build Shrines to gain a small trickle of whatever resource you set them to, even experience; if you have a high-level Home City.... Shinto shrines an integral part of both modern and traditional Japanese life. For foreigners visiting a shrine, it can seem like a minefield of social and religious faux-pas, but don't sweat it, the whole process is pretty straightforward if you just follow a few simple steps.
24/04/2018 · In this Article: Respecting Shrine Manners Purifying Yourself Praying Using Fortunes, Charms, and Talismans Community Q&A 29 References. If you're interested in the Shinto religion or have a trip planned to see a traditional shrine …... Fortune telling at a Japanese temple Fairlie October 16, 2015 Asia , Hakone , Japan , Kyoto , Nara , Tokyo Every Japan itinerary usually includes a visit to a temple or shrine or two.
How to say Shrine in Spanish. Easily find the right translation for Shrine from English to Spanish submitted and enhanced by our users. Easily find the right translation for Shrine from English to Spanish submitted and enhanced by our users.... Incense burner at Sensoji Temple How to visit a shrine. Behave calmly and respectfully. Traditionally, you are not supposed to visit a shrine if you are sick, have an open wound or are mourning because these are considered causes of impurity.
The magatama is an ancient Japanese Shinto ornament, which most believe was introduced to Japan from Korea around the 3rd-4th centuries AD. From early on, the magatama symbolized "avoidance of evil" or the "magic of good fortune." Its origins are clouded in uncertainty. Some say it represents the shape of an animal tusk, and hence came to represent good luck in agriculture and husbandry... Fortune telling at a Japanese temple Fairlie October 16, 2015 Asia , Hakone , Japan , Kyoto , Nara , Tokyo Every Japan itinerary usually includes a visit to a temple or shrine or two.
How to say Shrine in Spanish. Easily find the right translation for Shrine from English to Spanish submitted and enhanced by our users. Easily find the right translation for Shrine from English to Spanish submitted and enhanced by our users.
Needless to say, when this induction came to light, it caused a great deal of controversies and many of Japan's neighbours, whose citizens had suffered at the hands of these criminals, were not impressed with their induction into the shrine.
Popular Shinto Shrines Posted by Ginny on Jul 16, 2011 in Culture Some of the most visited places in Japan are Japanese shrines. Ise Shrine ( 伊勢神宮 ) is the most important shrine in Japan.
If you want to know how to say shrine in Japanese, you will find the translation here. We hope this will help you to understand Japanese better.


It's been a few years since the first PC-on-a-stick devices hit the streets. While these tiny computers have gotten more powerful over time, at least one company is shooting for smaller size rather than more power.
The InnCable is basically an Android PC box stuffed into a cable.
At one end of the InnCable there's an Ethernet connector that you can plug in to supply power and network access. At the other is an HDMI connector that you can use to hook up a TV.
If the TV supports power delivery via HDMI, the InnCable can draw power that way instead of using Power Over Ethernet. And there's a micro USB port that lets you use a standard 5W USB adapter.
There's also support for WiFi networks if Ethernet isn't available.
InnSpire says the system works with a RF remote control that doesn't require line-of-sight, so the InnCable can be hidden away behind a TV.
Eventually the company could offer a version for other industries and/or a consumer-oriented version of the InnCable.
InnSpire hasn't provided detailed specs for the device, but it's described as a fanless product with dual USB ports, no moving parts, an RJ-12 serial port, a "blazingly fast processor," (which I'd take with a grain of salt), and support for Dolby (AC3) audio.
My biggest issue with PC sticks was always the fan; I don't want moving parts in my TV PC. I doubt this will be the device for me, but I am intrigued.
1. This device is "described as a fanless product", so I'm not getting why you wouldn't want it based on the fan criterion.
2. Most sticks I'm aware of, and all I've ever tested, are fanless.
I wouldn't mind one of these if it was moderately fast (nexus 4 speed or faster) and 2 gb of ram.
where and when will they be available?
Be careful going to the InnSpire website. It either has some malware or advertisement on it that tries to fool you into thinking hackers have taken over your computer.
Not hating on the company, they could be perfectly legit.
Sorry, seems to have been fixed. No malware found!


George Washington Papers, Series 4, General Correspondence: John Rudolph to George Washington, April 2 . April 2, 1780. Manuscript/Mixed Material. https://www.loc.gov/item/mgw422919/.
(1780) George Washington Papers, Series 4, General Correspondence: John Rudolph to George Washington, April 2 . April 2. [Manuscript/Mixed Material] Retrieved from the Library of Congress, https://www.loc.gov/item/mgw422919/.
George Washington Papers, Series 4, General Correspondence: John Rudolph to George Washington, April 2 . April 2, 1780. Manuscript/Mixed Material. Retrieved from the Library of Congress, <www.loc.gov/item/mgw422919/>.


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What the budget 2021 means for limited companies
by Luke Stringer | Mar 11, 2021 | businessnews | 0 comments
With the budget 2021 announced on 3rd of March, some significant changes are happening that will affect limited companies in the UK. Here's our summary of key points that limited companies need to be aware of, including the increase of corporation tax.
What is the Restart Grant?
A £5 billion Restart Grant has been revealed by Chancellor Rishi Sunak in the budget 2021 announcement. This grant begins in April and its purpose is to help businesses that have closed due to lock down restrictions, open again.
Non-essential retail businesses can receive up to £6,000 per premises to help them re open shops. Other businesses in hospitality, accommodation, leisure, personal care and gyms that are due to open later, according to the government's roadmap, can receive up to £18,000.
The grant will replace the monthly Local Restrictions Support Grant that will be closing at the end of March 2021.
Who can apply for the Restart Grant?
According to government guidance your business may be eligible if it's:
Based in England
Occupies a property which it pays business rates and is the rate payer
Hasn't been able to provide its usual in person customer service for the premises
Has had to close due to lockdown restriction from 5th January 2021 or between 5th November and 2nd December 2021
You can't apply for the Restart Grant if your business:
Doesn't depend on providing in person services from premises
Has not been required to close due to restrictions, but has
Is in administration, insolvent or struck off the companies house register
How to apply for the Restart Grant
The Restart Grant will be managed by local councils. To apply and check your eligibility, click here. Applications for the Restart Grant will close at the end of March 2021.
Recovery Loan scheme
What is the Recovery Loan Scheme?
The recovery loan scheme was revealed in the budget 2021 announcement. It is set to launch on 6th April 2021 and will remain open until 21st December 2021 subject to review. It's designed to ensure businesses of any size affected by Covid-19 can access loans and other kinds of finance. The loan can be used for any legitimate business purpose.
The government will guarantee 80% of the loan to the lender to encourage confidence lending to small businesses. There are two types of finance that will be made available:
Term Loans and overdrafts between £25,001 and £10 million per business
Invoice finance and asset finance between £1,00 and £10 million per business
A term loan is a loan for a specific amount of that has a set repayment schedule with a fixed or floating interest rate. Invoice finance is where you borrow an amount of money against the value of unpaid invoices. Asset finance is often associated with purchasing expensive equipment or using assets your business owns as security against a loan.
Who can apply for the Recovery Loan Scheme?
According to government guidance, you can apply for the Recovery Loan Scheme if:
Your business is trading in the UK
Your business is viable or would be viable if not for the Covid-19 pandemic
Your business has been impacted by the Covid-19 pandemic
Your business is not insolvency proceedings
You can't apply for the Recovery Loan Scheme if:
You're a bank, building society, insurer and reinsurers (not including insurance brokers)
You're public sector body
You're a state-funded primary or secondary schools.
How to apply for the Recovery Loan Scheme
As stated above, the Recovery Loan Scheme will start on 6th April 2021, more information and details of lenders will be released closer to the time.
Corporation Tax Increase
It was announced in the budget 2021 that there will be a Corporation Tax increase, but not until 2023, to 25% for some limited companies. This is to help pay for the governments Covid-19 response and support.
A key point on the rise of Corporation Tax is that this will not apply to all limited companies. Limited companies with profits under £50,000 will still pay 19% corporation tax.
Businesses that have over £50,000 will not jump straight to 25% Corporation Tax, this applies to those who have over £250,000 profits. For businesses that are between £50,000 and £250,000, their Corporation Tax percentage will increase as their profits increase.
Freeze on tax free personal allowance
To help recover debt from support and the government's response to the Covid-19 pandemic, there will be a freeze on tax free personal allowance according to the budget 2021 announcement. Currently the tax free personal allowance is £12500 and this will increase to £12,570 in April 2022 and then be frozen until 2026.
For limited companies this is a blow, especially if your salary is paid as the max tax free personal allowance. This means that your salary won't be able to increase until 2026. However, there was no mention on increase of tax on dividends.
VAT cut for hospitality and tourism
Businesses in the hospitality and tourism industry will benefit from the 5% VAT cut for another 6 months until the end of September 2021. VAT will then rise to 12.5% for yet another 6 months until the end of March 2022 and return to the full 20% in April 2022 according the the budget 2021.
The VAT threshold for businesses to register for VAT will maintain at £85,000 until it is reviewed in March 2024
Business rates holiday extension
Businesses that have been forced to shut due to the pandemic such as non-essential retail premises, hospitality and tourism businesses will remain exempt from paying business rates for another 3 months, up until the end of June.
After that, business rates will still be discounted to a third of their normal charge for the rest of the financial year.
Extension of loss carry back rules explained
Put simply, the loss carry back rules mean you can offset trading losses against profits, which means you pay less tax on your profits. Before the budget 2021 announcement a limited company could only do this in the same accounting period.
With the new extension of loss carry back rules, limited companies can do this for accounting periods ending between 1st April 2020 and 31st March 2022, not only the same accounting period, but going back three years. The new Loss carry back rules for the 2 previous accounting periods are capped at £2,000,000 for each accounting period.
An extended loss carry back claim below £200,000 may be carried outside a return, this means you wont have to wait to submit a company tax return. If your claim exceeds £200,000, your claim must be made in your company tax return. We suggest speaking to an accountant if you have any further questions or are unclear on anything.
Super deduction tax relief
The super deduction tax relief means that businesses can claim 130% capital allowances on qualifying machinery investments made from April 1st 2021 to the end of March 2023. This means for every £1 you invest in qualifying plant and machinery; your taxes will be cut by up to 25p.
Plant and machinery are classed as tangible assets that are brought new. There isn't a list of all plant and machinery assets but here's a list of some assets that may qualify (but not limited to) for the super deduction tax relief:
Tractors, lorries, vans
Ladders, drills, cranes
Office chars and desks
Computer equipment and servers
For more information on the super deduction tax relief, you can visit the governments website here.
Furlough extension
The existing furlough scheme that has paid 80% of employees' wages up to £2,500 (including limited company directors) has cost around £50 billion so far. The scheme has been extended to 30th September 2021 with gradual reductions in government contributions.
From July 2021 the government will contribute 70% and employers will have to pay 10% for hours that an employee has not worked. In August and September 2021, the government will contribute 60% and employers will have to pay 20%.
Double the incentive to hire apprentices
The previous apprentice hiring scheme was if an employer hired an apprentice, they would receive £1,500 (£2,000) for someone aged 24 and under. The new rules state that if an employer hires an apprentice at any age and between 1st April and 31st September 2021, they will receive £3,000.
This new payment is on top of the £1,000 payment for new apprentices aged 16-18 and those under 25 with an education, health and care plan. This could mean an employer could receive up to £4000 in total for hiring an apprentice!
Help to Grow
This new initiative from the government will see small business owners learn and develop the skills necessary to make their business a success and help them get the tools to help them and their online presence. The initiative is split into 2 sections, Help to Grow: Management and Help to Grow Digital.
Help to Grow: Management
Help to Grow: Management will be available in June and is a 12 week programme which will include support from a business mentor and peer-learning sessions all alongside full time work. It will give business leaders the chance to develop their strategic skills in key areas of business.
There are 30,000 spaces available over 3 years and the course is 90% subsidised by the government, meaning participants will have to pay £750. Your business has to be operating for more than 1 year and have between 5 and 249 employees. To register your interest in the Help to Grow: Management initiative, click here.
Help to Grow: Digital
Help to Grow: Digital is slightly different to Help to Grow: Management, its purpose is to allow businesses to get free and impartial advice on how technology can help grow their business online. Eligible businesses will get 50% off vouchers for approved software worth up to £5,000 and will help their business increase sales online, manage their accounts and finances digitally and build customer relationships.
Advice is free to all businesses, but to qualify to for the 50% off vouchers your business needs to have been trading for more than 12 months, employ between 5 and 249 employees and are a registered limited company with Companies House. Click here to register your interest in Help to Grow: Digital.
If you want to benefit from Help to Grow: Digital, and are not a limited company, we can incorporate your company for as little as £9.99! Take the first step by searching for your company name here.


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Case Study Social Media Monitoring
Case Study: How Hilton uses social listening to win customers
by Anna Bredava on October 4, 2018
In this social listening case study, we explore how Hilton uses social listening to provide a perfect customer experience, make killer marketing campaigns and build relationships.
Hilton Case Study
Social customer support
Social Marketing Insights
Hilton is one of the most famous hospitality brands in the world. Hilton Worldwide owns twelve portfolio brands that include over 4,100 hotels and over 680,000 rooms in 91 countries. With that many customers scattered around the world, Hilton is challenged with providing the most convenient channels of communication.
In this social media case study, I wanted to explore how Hilton uses social listening. Unsurprisingly, more and more Hilton guests are heading to social media to voice their concerns, require customer support, ask for recommendations, or give a praise to the staff. Hilton had to find a way to follow their customers and decided to build a social listening strategy to always be on alert and respond whenever, wherever to whomever.
Your mentions are almost here!
Fire up brand monitoring and see Awario fetch social data in real-time.
On average, Hilton Hotels receives about 1.5 thousand Twitter mentions every day. Most of them are related to special offers promoted by tourist companies, advertising, news, and guests sharing pictures and tagging the location. As you see, most of these mentions do not require an immediate response.
The Positive Sentiment appears to be more common among social media users than Negative when talking about Hilton, which is good news for them!
And the most popular platform of discussion for them is, unsurprisingly, Twitter.
So let's see if Hilton takes these insights into account when building its social media strategy.
Oftentimes people post about their positive experience in Hilton: they show their cosy room or a beautiful view, they thank the staff for their services publically or simply say how happy they are with their trip. This kind of mentions doesn't require a response per se, but acknowledging positive experiences of your customers makes a brand seem more humane, genuine, and caring. Moreover, if your customer has some kind of social media following, chances are your response won't go unnoticed. That's why it's a good idea to acknowledge your customers' positive mentions. And Hilton does it perfectly!
But it's not all roses and peaches: as with any big brand, there are occasional complaints. And in hospitality, complaints from clients are extremely important. You can deal with a broken toaster later, but if your living space is not in a satisfactory state, it becomes your top priority. That's why time is extremely important here.
Messages like this one are not just a customer service issue — they can potentially damage the reputation of the brand. That's why it's extremely important to respond to them as soon as possible. The disappointed guests need an immediate answer — and if they don't get one, they will be even harsher with their critique. The average response time for a brand to reply on social media is 10 hours, while the average user will only wait 4 hours.
On average, Hilton Hotels answers 3.3 tweets in one hour, and the average time between a tweet and a response equals 37.3 minutes (after analyzing 872 tweets during one month).
That's the power of social listening. It enables Hilton's social media team to react and engage in real time, depending only on manpower. Hilton made a decision to combine their social customer support with call centre and in-app support through Expion tool to make their customer service experience perfect.
"We took a different approach than a lot of companies. We want to help our guests no matter how they come to us. No matter how they want help — in the app, at the front desk, or on Twitter. We are there where they want us," Vanessa Sain-Dieguez, Social Business Lead & Strategist for Hilton Worldwide notes.
Hilton's guest service center is housed within their call center. Their social team monitors all Twitter mentions around the clock and aims to engage with guests within 30 minutes of a tweet being sent.
Hilton monitors all its brands and hotel level Twitter accounts and looks for what is being said and when to engage. Even if a guest tweets about Hilton, but doesn't identify them by their handle, Hilton will pick up on the tweet and respond. Monitoring untagged mentions is extremely important. For example, here's a comparison of the number of tagged and untagged mentions.
"We want to be available to the customer wherever they are. It just comes down to customer preference, whether they want to tweet our main account or one of our hotels, or don't @ us at all — and monitoring it all," remarks Sain-Dieguez.
From the very first response, Hilton aims to resolve all issues within 12 hours, which is an incredibly robust resolution timeframe given that Hilton's customer service has to communicate with hotels around the globe.
"We recently had a guest who arrived in her hotel room and tweeted a picture of her closet that was not a standard size. Her dress was pooling on the ground, and she wanted it to remain wrinkle free for her meeting the following day. We saw that tweet come through, and within an hour had her in a new room with a full size closet," Sain-Dieguez explains.
But it's not just about one time reaction. Hilton uses social listening across different platforms to gather valuable insights for their overall brand strategy. They ensure that guest experience gets turned into actionable insight. All guest comments become part of their reporting. That feedback is then bubbled up to the brands who use it in their strategic planning.
The feedback Hilton gets from social media not only informs their managing strategy, but also enhances their marketing campaigns. For example, while I was working on this article, Hilton launched a new marketing campaign titled Expect Better which gathered a lot of buzz for the brand. But the mentions of the campaign don't always include the official hashtag #ExpectBetter or Hilton's twitter handle. By monitoring words associated with the campaign, for example, such combination as Hilton + Kendrick, their social media marketing team is able to observe and analyze conversations around the campaign and evaluate its success.
Hilton Suggests
Hilton Suggest is one of the favourite subjects for a social listening case study among marketers. Why? Because it's a unique ideas that successfully uses social listening in a creative way.
For Hilton, social listening is not just a helping hand to inform their marketing strategy, it is the core and essence of the social media marketing strategy. Thanks to social listening, they were able to create @HiltonSuggests.
Hilton Suggest campaign goes beyond reacting to someone else's social posts and takes initiative. The main idea behind the campaign is to aid people without any ulterior motives to make a sale. Many marketing specialists say that brands today find themselves in the age of sincerity and authenticity. Millennials and generation Z who grew up with the Internet are no longer convinced by straightforward in-your-face advertising, they want to engage and build relationships. That's exactly what Hilton Suggests does. But what is it exactly?
Hilton Suggests is a helpful concierge, available for everyone travelling to or around more than 115 cities worldwide. Launched in 2009, the Hilton Worldwide initiative is a collection of Hilton employees who volunteer their best local advice with the aim of surprising and delighting travelers on Twitter.
The unique service isn't based on customers tweeting to @HiltonSuggests and asking for recommendations. Instead, the inquiries are found strictly through social listening for anyone who's planning a trip to one of the participating cities, and not just Hilton guests. Based on thorough research powered by social listening, the team created specific listening rules to find and reach travelers who might never expect to hear from Hilton.
Sabrina Callahan, director of social media planning and integration at Hilton says that after years of social listening, Hilton developed a "travel excitement" layer of keywords in early 2017 based on past tweets and team member feedback. With that research, Hilton compiled "a rather lengthy list of words and phrases that people use while sharing excitement and anticipation for an upcoming trip."
The unique quality behind Hilton Suggest is that the people writing recommendations are not a specially formed social media team — they are regular Hilton employees (who passed extensive training, of course) who are excited to share their love for the local attractions with others. And that adds to the authenticity of the program - you don't simply google "top places to see" in Vienna, you get a personal touch and recommendations tailored to your interests.
By making the first step and reaching out, Hilton is able to promote their brand to people who weren't aware of it before. Callahan says, "Sometimes travelers will take photos and tag us to say thanks for the great recommendation, and that is a huge win." Maybe next time a person will remember the hotel that helped them to experience their destination in the best way possible and will choose to stay there.
Hilton proves that social listening can help us to improve our routine activities but also create something new, which would never happen without the power of social media monitoring. What can be learned from this social listening case study?
Don't ignore your customers. If you see that they are choosing social media as a channel for communication (and they are), you should give them the way to reach you.
Let social data help you. Social listening isn't a one-time deal - the insights you get from social media can affect your company's strategy and marketing decisions.
Use social listening creatively. Remember, that the whole point of social media is engagement, and social listening can give you opportunities to engage. Don't neglect them.
What about you? What did you learn from this social listening case study? Let's discuss it in the comments!
Anna Bredava
Content Marketer at Awario
When I'm not wasting my time on social media, I'm writing about them. My topics of interest are the effects of social media on our communication and the benefit it brings to marketing specialists. My motto is that you can never stop learning about social media marketing just as there can never be too many puppy gifs in a blog post.


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Andrij Sapruka – ukraiński działacz społeczny, poseł do Sejmu Krajowego Galicji II kadencji (1867-1869), włościanin z Dzibułek.

Wybrany w IV kurii obwodu Żółkiew, z okręgu wyborczego nr 45 Żółkiew-Kulików-Mosty Wielkie.

Bibliografia

 Wykaz Członków Sejmu krajowego królestwa Galicyi i Lodomeryi, tudzież wielkiego xięstwa Krakowskiego w r. 1867, Lwów 1867.

Posłowie Sejmu Krajowego Galicji II kadencji
Ukraińscy działacze ludowi w Galicji

redpajama_set_name: RedPajamaWikipedia


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Deep Future: The Next Supercontinent
by Paul Gilster on December 2, 2020
Science fiction writers range freely through time, making many scientific papers fertile ground for plot ideas and settings. So here's an extraordinary one. We know that Earth's continents used to be packed into a single large land mass called Pangaea, which is thought to have broken apart about 200 million years ago as tectonic plates shifted. Interestingly, we can expect a remote future in which the continents will have once again come together, as Michael Way (NASA GSFC) has pointed out at an online poster session at the ongoing virtual meeting of the American Geophysical Union. And such a supercontinent has ramifications for habitability.
Let's talk about those because they have a bearing on astrobiology as we examine exoplanets and consider their suitability for life. We're a decade or so (at minimum) away from being able to determine how land and sea are distributed on a nearby world, but climate modeling is useful as we look toward estimating habitability. That involves, as this work shows, investigating how land masses are positioned on a planetary surface and their effects on climate in the habitable zone.
Working with Hannah Davies and Joao Duarte (University of Lisbon) and Mattias Green (Bangor University, Wales), Way has run 3D global climate models which are, according to Columbia University's Earth Institute (where Way is an affiliate) the first models made on a supercontinent in the deep future. Out of this the scientists derive two likely outcomes. The first, occurring in the modeling in about 200 million years, is a merging of all continents except Antarctica around the north pole, forming the supercontinent 'Amasia.'
The second: The formation of the supercontinent 'Aurica,' as all the continents come together around the equator in about 250 million years. The effects are significantly different. The formation of Amasia around the north pole produces a planet about 3 degrees Celsius cooler than the one resulting from the formation of Aurica around the equator. What happens is that the movement of heat from the equator to both poles is disrupted with all the land around the poles.
With heat not being conveyed as efficiently from equator to pole, the poles become colder and remain covered in ice all year long, reflecting significant heat into space. Amasia, according to Way, produces "a lot more snowfall. You get ice sheets, and you get this very effective ice-albedo feedback, which tends to lower the temperature of the planet."
You also get lower sea levels in the Amasia scenario, with more water trapped in the ice caps. Less land is available for agriculture in a supercontinent with predominantly snowy conditions.
Image: How land could be distributed in the Aurica supercontinent (top) versus Amasia. The future land configurations are shown in gray, with modern-day outlines of the continents for comparison. Credit: Way et al. 2020.
Aurica turns out to be a more clement place, absorbing the stronger sunlight at the equator and, without ice caps at the poles to reflect heat, having a higher global temperature. The setting sounds like it would be ideal save for the fact that, according to the 3D models, the inland areas would be dry. What the scientists have not yet examined is the kind of precipitation patterns that might emerge. Large lakes would offset the effect, so it would be useful to know how likely they are.
All told, the work is pointing to temperatures suitable for liquid water on about 60 percent of Amasia's land, while 99.8 percent of Aurica's terrain should be available. We come back to land mass arrangements as a factor in planetary habitability, given our reliance on habitable zone models that insist on the presence of liquid water on the surface. Building a library of land mass distributions and examining their varying effects may help us tune our notions of habitability.
I'll add that Way's investigations using the GISS [Goddard Institute for Space Studies] General Circulation Model and expanding it to model paleo- and now future Earth have also extended to models of early Mars and Venus, with plans to examine Titan's atmosphere. What our own planet has to teach us about climate, habitability and continental arrangement is thus extended to other worlds as the model evolves. One day soon we'll add exoplanets into the mix.
The paper is Way et al., "Deep Future Climate on Earth: effects of tectonics, rotation rate, and insolation," in process at Geophysical Research Letters (abstract).
charlie December 2, 2020, 15:32
It doesn't matter what shape it will take in 50 billion years or so, we won't be around to see it. By the by, what makes him think that these continents are even going to come together again?
Ron S. December 2, 2020, 18:49
About your first sentence, as Paul said: "Let's talk about those because they have a bearing on astrobiology as we examine exoplanets and consider their suitability for life."
In the second sentence, are you claiming that the paper doesn't support these projections for plate tectonics?
Alex Tolley December 2, 2020, 19:11
The plate positions can be predicted to some extent by the relative rates of spreading and subduction. The paper states that super continents appear on a cycle. The 2 scenarios are based on other papers.
Gary Wilson December 2, 2020, 16:06
????. Don't follow your reasoning Charlie. You know about the movement of the earth's tectonic plates right? I believe the Atlantic is shrinking by about 2 inches per year and the Pacific region is growing by about the same due to the movement of the plates. The numbers for new supercontinents forming are in the hundreds of millions of years and would seem to make sense. It has happened before and it will happen again.
Bruce D Mayfield December 3, 2020, 15:01
I didn't follow charlie's reasoning either Gary. 20 billion years is >> the 200 million year projections of the paper, but perhaps his point is that any time way passed ours is irrelevant? If that's what he meant then it is a somewhat narrow minded viewpoint.
On the point you make about the oceans it is the Atlantic that is currently widening while the Pacific shrinks. However it is expected (?) that the expansion of the Atlantic will reverse at some point (why?) and that the next supercontinent will form from the closure of the Atlantic. (with Africa and Australia having already followed India's collision with Eurasia)
Questions re this projection: Did they take into account the expected increase in solar input from our aging Sun? It's been estimated by some that in only 1 billion years it will be too hot for liquid water on Earth and our oceans will have boiled off. In 1/5 of this time will Earth still be able to have massive ice ages, even with most land near the poles?
Yes, (answering my own question) the paper did factor in solar change. As a fan of pleistocene megafauna it is cool to be able to expect ice ages far into Earth's distant future.
My take from this as far as prospects for habitable exoplanets go is just how durable not just habitability, but clement inhabitability for lifeforms like us can be on sufficiently Earth-like worlds. If a planet or moon has the right mass, core dynamo, crustal thickness, H2O content and distance from a long lived star it can be, not just barely habitable, but very habitable for an extremely long duration.
Habitability is one issue, but as a biologist it is biodiversity that generates more forms and ecologies. The separation of continents, as well as islands generates separate and interesting evolutionary paths. Humans emerged from the old world primates and migrated to the other continents by various means. Even the the Central American land bridge when it appeared resulted in changes in the S. American fauna as the N American mammals outcompeted the S American marsupials. There is also the famous Wallace line that senates very different species across a narrow distance of ocean in the Pacific.
The position of the continents will affect biodiversity too. A super continent over the N Pole if cooler will have fewer species than one positioned over the equator where warmth and rainfall may produce tropical forests with high biodiversity.
I don't know the details of the GISS model used, but does it take into account ocean currents that emerge depending on the spatial posioning of land masses and their impact on climate?
The paper does indicate that ocean circulation is modeled.
The authors indicate that several variables are not able to be modeled, such as CO2 changes with volcanism and uncertain weathering.
No suggestion of the impact on biodiversity is made. The authors simply note that in the Pangea period, ocean diversity was not obviously different than with other periods, although this says nothing about terrestrial organisms.
Andrei December 3, 2020, 15:31
Absolutely correct, and while continental drift and sequestrating CO2 both are necessary part for maintaining a biosphere. Besides those land bridges, we also got the ice ages that might have pushed our species in the direction we now find ourselves in. This since changes in the environment push evolution forward. In the end we must ask what made our planet special so complex life and equally complex ecologies can be found here. As Earth is the only terrestrial planet with a moon, it have long been suspected it had something to do with complex life. But not exactly in which way, if there is for the tides – or even that it have stabilized the rotation of Earth. But now as Change 5 is bringing lunar samples back to Earth from one area that might have been changed by surprisingly late volcanism, we find that the magnetic field of the Moon might have made an important contribution in making Earth a living planet. If this and perhaps all three is required from a large satellite – we might be on the path to an answer why terrestrial planets with life is so unusual, and why just the right size, age and distance from the primary is not enough to immediately jumpstart a stellar faring civilisation.
https://www.newscientist.com/article/2257286-the-moon-had-a-magnetic-field-that-helped-protect-earths-atmosphere/
Bruce D Mayfield December 4, 2020, 4:43
Fascinating article Andrei. Yet another benefit from our large satellite and the collision(s) that formed it. (This tips the judgement scale at least a little more toward Rare Earth, doesn't it?)
Thank you Bruce.
I would say it does tip the scale further. Though I have had to admit that I held this view even before the term existed or planets in other systems were known. But the hypothesis then was that planets is a natural part of stellar formation. Add to this that as a student I was the member of the science club and we for fun calculated that interstellar flight actually would be possible with fusion (Our design had 3 stages and could decelerate at the target star Alpha Centauri. Some year back I actually considered sending our small amateurish study to Cheungs atomic rockets . But I found several errors.) This was one or two years before project Daedalus, the idea might have come from Poul Anderson's Tau Zero which had been translated.
When a technological society able to fly to the stars, we ended up with the question of why the universe would not be filled with spacefarers already. Especially since any civilization could have had a billion year headstart on us humans.
At about that point someone of us pointed out there already were something called Fermi's Paradox and we had a laugh that we ended up with the same line of thought as a famous scientist. But my professional life took another path than spaceflight and astronomy, as the other grand interests biology was more close at hand. Even now near the end of my career I still spend time reading up on papers in those fields, and still try to find the reason for how and why Earth ended up as the very rare jewel it is. Now everyone out there take care, even though we might see the beginning of the end of this COVID-19 mess, it's not over yet – and Happy new year and Christmas to everyone!
Robin Datta December 6, 2020, 22:30
Valid comment, all.
"N American mammals outcompeted the S American marsupials"
N American eutherians/placentals outcompeted the S American marsupials?
Except for possums y'all, or as northerners call 'em O'possums. Texas even has a state park named Possum Kingdom.
laintal December 2, 2020, 20:37
Yes this sure was interesting, I hope the paper has better maps of the climate zones and floral zones
Michael December 3, 2020, 17:50
Interestingly a polar gathering would have less effect on slowing the earths spin versus a equatorial gathering due to tidal dissipation having more resistance at the equator.
Thomas W Hair December 4, 2020, 12:42
In the Ward and Brownlee books "Rare Earth" and "The Life and Death of Planet Earth" the authors correctly point out that we live in the middle of an unique and short window of time beginning with the great oxidation resulting in the Cambrian Explosion and the future ultimate demise of all eukaryotic life on this planet due to the Sun's increasing temperature. 250 million years from now the Earth will be uninhabitable. We are separated in both time and space by entire geologic epochs and thousands, if not millions or billions, of light-years. If they exist at all and are within this galaxy, they are very ancient, they keep to themselves, and they can make a reasonable assumption, even from 25,000 light-years away, that we are in existence or could be using imaging technology we cannot fathom.
https://www.fgcu.edu/directory/twhair?list=1
Spaceman December 4, 2020, 17:35
Deep time is a fascinating topic! When I think about the far future discussed in the Way et al paper, several questions come to mind. Interestingly, the timescales discussed in this research are on par with a "galactic year" which is defined as the time it take for our solar system to orbit once around the center of the Milk Way and has been estimated to be between 225 and 250 million terrestrial years.
1). What multicellular lifeforms will exist when the continents reassemble into a new supercontinent?
2). How likely is it that humans will still be present on Earth in ~250 million years? If humans are not present on Earth in this distant future, will it be because humans went extinct in the interim, or, is it because humans left earth for elsewhere? If humanity goes extinct before another galactic year passes, what are the most likely culprits (I know Paul is currently reading Toby Ord's book "The Precipice")?
3). Will another intelligent species have evolved on the planet in one galactic year? If so, would this new intelligent species– assuming that it is scientifically inquisitive– be able to detect remnants of human civilization left over from our time? Or, would all traces of technological civilization from our time be undetectable from background noise by then?
4). If humans abandoned Earth before one galactic year, will they have established themselves in just the solar system, or, will the species have gone interstellar or even intergalactic?
As a deep time aficionado, I read and enjoyed both of those books you mentioned by Ward :-) You mentioned that Earth will be uninhabitable in 250 millions years. I thought the habitability window for multicellular life was more in the range of 500 million years to 1 billion years?
You are absolutely correct, though that multicellular life won't be of the large mammalian animal variety. By 250Myr it'll be all cock roaches and stromatolites.
Sara December 5, 2020, 13:41
Not criticising, but just wondering why the speculation did not take into account the rift zone in Antarctica? It starts well north of the Straits of Boxporus, runs all the way south down through Ethiopia and the Danakil Depression, down through the east African rift zone and from there south to Antarctica. The active volcano Mt. Erebus sits on it, as does Kilimanjaro.
I don't have an issue with the speculation, just wondering why that was left out, because it is important and it is active now.
xcalibur December 5, 2020, 23:14
Interesting theoretical stuff. As a species, we tend to be a bit short-sighted — it's a useful exercise to think in the very long-term, beyond our natural lifespan, which relates to this research. Ultimately, long-term survival means space colonization, and mastering the complex forces around us. Perhaps in the far future, we'll be able to secure the Earth against eventual sterilization/destruction by the Sun's evolution, and seed our biosphere far and wide.
Robin Datta December 7, 2020, 0:05
In the perspective of evoution from hominins to humans the acceleration of human evolution might suggest (a/the) subsequent species quite different from "us". That even here on earth, and more so on colonizers on travellers (as on generation ships) elsewhere. From their perspective, Homo sapiens sapiens might be extinct, just as we consider Homo erectus to be extinct.
A oxygen-carrier to supply the brain and a transport system to get it there will be needed if oxygen plays its present role. This excludes present invertebrates.
For another lineage to evolve comparable intelligence, it would need sufficient partial pressure of oxygen to maintain a high rate of oxygenation of the blood to sustain a large brain. This would need a gas-liquid exchange (lungs) rather that a liquid-liquid exchange (gills). This excludes pisces.
A high rate of brain metabolic activity would need a steady warm core body temperature (homeotherms) rather than a temperature that varies with the ambient conditions (poikilotherms). This excludes amphibia and present reptilia.
Three axes for shoulder movement by brachiation, overlapping fields of vision providing binocular vision (to judge the distance to the next tree branch, later to make tools and weapons and to wield and throw weapons). Highly specialized forelimbs exclude aves and several (most?) mammalian orders.
Next would be a forest with a continuous canopy to permit brachiation. And an appropriate environment to promote bipedalism including a transition from forest to grasslands. This frees the upper extremity from locomotion for the use of tools and weapons. Control of fire permits cooking and reduces the need for mastication and the size of the teeth. This alters the upper airway, which together with upper airway alterations from upright posture permit vocal modulation needed for speech.
A fairly tall order for another intelligent species along the same pathway.
Mike Serfas December 13, 2020, 21:36
Speaking of history on a geologic scale … I wish there were a way to riddle out what stars had passed how near to the Sun. A very limited diagram like https://en.wikipedia.org/wiki/File:Near-stars-past-future-en.svg gives a rough idea that the Sun might have a different 'nearest neighbor' every 20000 years or so, and if I compare that to the list of brightest stars at http://www.atlasoftheuniverse.com/50lys.html it suggests that a few of our nearest neighbors in any 28-million-year period will be nearly five orders of magnitude brighter than Alpha Centauri, perhaps even rivalling Venus. But has anything more extreme appeared in the sky? When I think of how readily humans (and their pets) sleep with the little power lights of machinery in the background, and the relative resilience ecosystems have shown to high levels of light pollution, I suspect the planet must have had to accommodate itself to something remarkable in fairly recent geologic time.
Paul Gilster December 14, 2020, 7:04
Gl 710 is headed for the Oort Cloud, which it should reach in a little over a million years. Have a look at Stars Passing Close to the Sun for more on past encounters with stars. You're absolutely right — Alpha Centauri only happens to be the closest system at the moment.
https://www.centauri-dreams.org/2015/01/02/stars-passing-close-to-the-sun/
And then there's Scholz's Star. Talk about encounters!
https://www.centauri-dreams.org/2015/02/19/scholzs-star-a-close-flyby/
Next post: Distinguishing Between Biological and Machine Civilization Techno-signatures
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2019 November Swipe Files Lead to Big Sales Breakthroughs
Swipe Files Lead to Big Sales Breakthroughs
By Sandy Franks
He had just spent the last four days digging through an enormous amount of dirt, sand, and rocks.
Although he was near exhaustion, he wasn't about to give up — even if that meant he would have to dig all night.
After all, he had spent the last 15 years of his life on this mission.
Early the next morning, as the sun began to rise, he cleared the remaining small bits of debris blocking the tunnel's entrance.
He slowly inched his way down the deep dark pathway until he stood in front of a set of sealed stone doors.
The rest of his team followed behind. They waited patiently as he drilled a small hole in the top corner and placed a candle inside.
It began to flicker from the air trapped inside. As he peered through the hole, a colleague asked, "Can you see anything?"
To which he replied, "Yes. Wonderful things."
And that, Dear Copywriter, is how Howard Carter unearthed one of the greatest archaeological finds the world had ever seen: the tomb of King Tutankhamun.
Carter was a British archaeologist and scholar who stumbled onto an archaeology career at the age of 17. Nearby his home in Norfolk, England was Didlington Hall, a mansion owned by Jeffrey Amherst the first, also known as Baron Amherst.
Turns out the family had a rather large collection of Egyptian artifacts throughout the house. And whenever Howard stopped by for a visit, he spent a good portion of his time examining each one of the ancient items.
Realizing his fascination for the ancient artifacts, the Amherst family invited Howard to join a family friend on an excavation in Egypt. That wouldn't be his first time digging in the desert sands of Egypt.
He worked alongside many other archaeologists, getting to know the area well. At one point, he was appointed as Chief Inspector of Egyptian Antiquities Service where he supervised different excavations.
In 1907, Lord Carnarvon employed Howard to supervise a series of excavations that involved locating noble tombs located in the famous Valley of Kings. Howard gathered up a team of diggers and off they went searching for lost tombs.
But their efforts yielded very little results. So few that by 1922, Lord Carnarvon told Howard that he had only enough resources left to fund one final excavation.
Knowing time and money were about to run out, Howard had his team return to an area they had abandoned a few years earlier. He recalled they had come across a line of huts and now had a hunch this area would lead them to a tomb.
So they began digging. When one of the water carriers went out to fill up jugs of fresh water for the diggers, he came across a stone with strange markings on it.
Howard shifted the dig efforts to the stone. On November 6, 1922 he uncovered the steps that lead to King Tut's tomb.
I'm certain by now you're wondering what the discovery of King Tut's tomb has to do with your career as a copywriter? What I didn't mention until now is that Howard Carter kept a diary of every one of his digs. The truth is, he was a prolific writer.
One diary is so big, it fills up a three-ring binder that is stuffed with pages and pages of notes. After Howard became famous for finding King Tut's tomb, his diaries served as blueprints for other archaeologists on how to find and properly excavate a site.
Howard created one other thing that was instrumental to other archaeologists digging in the area, and I'll tell you about it in just a moment. For now, let's talk about how those diaries are like having access to an expert's private Swipe File.
Look, the truth is, you can't make any headway in your copywriting career unless you have a Swipe File that you actively use.
If you're not familiar with the term, a Swipe File is a collection of successful, eye-catching, or interesting promotions, sales letters, and ads, put together by savvy copywriters who recognize the importance of having a library of ideas to "swipe" from.
Every six-figure copywriter has one.
In fact, reading a sales letter from a Swipe File is one of the first things the Copy Chief for Agora Financial Publishing has his junior writers do. And to show how important that is, the copywriters for that division have generated roughly $200 million in sales.
They're not just reading those sales letters for entertainment purposes. Nope, they're reading them to find the strategies and structures that were used. In other words, just as Howard was trying to determine where to dig, the junior writers are reading controls to figure out what makes them work and why. They look for patterns and clues, and reverse engineer why it was effective.
What's neat about having a Swipe File is how easy it is to create one. You simply start collecting and keeping sales letters that you can access at a moment's notice.
I have a Swipe File I refer to often. Mine is similar to Howard's in that I print out each sales letter and then stick it in a three-ring binder. I've got at least five binders piled up in the corner of my office.
My Swipe File is small compared to other "A-list" copywriter Swipe Files. Take Carline Anglade-Cole. She's an "A-list" copywriter for the health industry. She's written so many control letters, she's been nicknamed "Queen of Controls." (By the way, Carline is willing to teach you everything you need to know about writing for the health market, so you can earn big fees and big royalty checks. Here's the details.
But here's the thing. Two years ago, her Swipe File was made up of 19 binders of just her winning controls! By this time, I'm certain one or two more binders have been added.
Swipe Files can teach you a lot about copy from how to create eye-catching headlines, write a compelling lead, what kind of proof to use to support your claims, and how to draft an irresistible offer.
But they can also help you identify the theme of the sales letter, what we also call a Big Idea. The more you're able to spot a good idea, the more you're able to come up with one for your client.
When you know how to do each one of these things … write a good headline and lead and develop ideas, you become a sought-after copywriter.
So don't dismiss the power of a Swipe File. In fact, if you don't have one, now is the time to get started.
The other accomplishment Howard Carter is known for is creating a grid-like map of suspected dig sites. This made it easier for future archaeologists to know where they should spend time digging. And when Howard retired from digging, he wrote books on Egyptology in the hope of passing his knowledge on to a new generation of archaeologists.
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https://www.barrons.com/articles/PR-CO-20191104-903581
(PR) Aphria Inc. Doubles Production Capacity After Receiving Cultivation Licence for Aphria Diamond
Nov. 4, 2019 6:06 am ET
Aphria Diamond adds 140,000kg of annualized cannabis production Aphria Inc. now has total annualized production capacity of 255,000kg
LEAMINGTON, ON, Nov. 4, 2019 /PRNewswire/ - Aphria Inc. ("Aphria" or the "Company") (TSX: APHA and NYSE: APHA) today announced it has received a cultivation licence from Health Canada for Aphria Diamond, the Company's second Leamington, Ontario cannabis greenhouse facility, bringing an additional 1,300,000 square feet of production space with an annual growing capacity of 140,000kg. Combined with the Company's Aphria One facility and its subsidiary Broken Coast Cannabis, the Company now has more than 2,400,000 square feet of cultivation space capable of reaching a total annualized production capacity of 255,000kg.
"We are extremely pleased to receive the licence for our long-awaited Aphria Diamond facility, which more than doubles our Canadian production capacity," said Irwin D. Simon. "Reaching industry-leading production levels coinciding with the expansion into new categories and new opportunities for cannabis in Canada and around the world is a transformative moment for Aphria Inc."
Aphria Diamond is a 51%-owned subsidiary of Aphria Inc., through which the Company has partnered with Double Diamond, a company with multi-generational expertise in the commercial greenhouse industry. Aphria Diamond is situated on a 100-acre campus with a brand-new greenhouse facility covering 1,300,000 square feet that has been retrofit for the cultivation of cannabis.
Aphria Diamond features the industrial-scale automation technology that is the hallmark of Aphria One's Part IV and V expansions. The in-house designed automation will handle cultivation functions including transplanting cuttings, transporting plants through harvesting, de-budding and trimming, drying and curing, and waste disposal.
"We believe the introduction of our proprietary automation technology at Aphria Diamond will provide us with the ability to cultivate high-quality cannabis with great efficiency and at an unprecedented scale," continued Simon. "As we remain focused on sales growth and profitability, this unique advantage is expected to enable Aphria to continue to create long-term value and drive the evolution of the industry through innovation and the development of leading brands."
We Have A Good Thing Growing
About Aphria Inc.
Aphria Inc. is a leading global cannabis company driven by an unrelenting commitment to our people, the planet, product quality and innovation. Headquartered in Leamington, Ontario -- the greenhouse capital of Canada -- Aphria Inc. has been setting the standard for the low-cost production of high-quality cannabis at scale, grown in the most natural conditions possible. Focusing on untapped opportunities and backed by the latest technologies, Aphria Inc. is committed to bringing breakthrough innovation to the global cannabis market. The Company's portfolio of brands is grounded in expertly-researched consumer insights designed to meet the needs of every consumer segment. Rooted in our founders' multi-generational expertise in commercial agriculture, Aphria Inc. drives sustainable long-term shareholder value through a diversified approach to innovation, strategic partnerships and global expansion, with a presence in more than 10 countries across 5 continents.
For more information, visit: aphriainc.com
CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS: Certain information in this news release constitutes forward-looking statements under applicable securities laws. Any statements that are contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Forward looking statements are often identified by terms such as "may", "should", "anticipate", "expect", "potential", "believe", "intend" or the negative of these terms and similar expressions. Forward-looking statements in this news release include, but are not limited to, statements with respect to expected production capacity and the expected impact of the Company's proprietary automation technology at Aphria Diamond. Forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; adverse industry events; marketing costs; loss of markets; future legislative and regulatory developments involving cannabis; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the cannabis industry in Canada generally, income tax and regulatory matters; the ability of Aphria Inc. to implement its business strategies; competition; crop failure; currency and interest rate fluctuations and other risks.
Readers are cautioned that the foregoing list is not exhaustive and should carefully review the various risks and uncertainties identified in the Company's filings on SEDAR and EDGAR. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated.
The forward-looking statements included in this news release are made as of the date of this news release and the Company does not undertake an obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.
Forward-looking statements contained in this news release are expressly qualified by this cautionary statement.
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SOURCE Aphria Inc.
/CONTACT: For media inquiries please contact: Tamara Macgregor, Vice President, Communications & Public Affairs, Aphria Inc., tamara.macgregor@aphria.com, 437-343-4000; For investor inquiries please contact: Katie M. Turner, ICR, Inc., katie.turner@icrinc.com, 646-277-1228
/Web site: http://aphria.com/


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Great area, challenging courses, great atmosphere, great weather! I even became an expert at using my compass to flick chollas off my legs. Any chance the courses (especially Sunday's classic) will be on Routegadet or Livelox?
Yes, where would the results be posted? Would it be on Attackpoint, Winsplits, SDO.org, Desert-orienteering.com, etc.?
Also, are there any photos?
A big thank you for this wonderful weekend of orienteering. Highly recommend people adding Anza Borrego slot canyon orienteering to your bucket list.
Yes! Great days in the desert. Thanks to all who made the event possible.
Thanks for the link and thank you to all of the event organizers and course setters who made this wonderful weekend possible!
Thanks for the kinds words folks. Anza-Borrego is a very special place and we are glad to be able to share it with the orienteering community.
Is there a livelox or a RouteGadget for this event?
Sorry we haven't set one up. Will add that to the list for next year.
Does anybody have photos of the maps?
Thanks for posting the splits!
Looks like the link for the Goat isn't clickable, so here is a link that works.
Also the Event Website has been shut down, and is an unregistered domain according to Wix.


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