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Q: How do i include a common module in 2 different applications(Android) I need a little help with Android makefiles.
There is one common module for 2 of my applications. I planned to have a makefile for common modulecommon.mk and include it in both my applications.
Like this:
app1:
=====
main.c
Android.mk
  ...
  ...
  include ../common/common.mk
  LOCAL_MODULE := app1
  ...
  ...

app2:
=====
main.c
Android.mk
  ...
  ...
  include ../common/common.mk
  LOCAL_MODULE := app2
  ...
  ...

common:
=======
common.mk
common.c

when I build from root directory using make app2, I am receiving multiple definition errors for all the functions that are apart of common module.
I came to a conclusion that the common.mk is getting included twice while the Android build system is searching for the right target(app2 in my case). Which is why the problem is occurring.
Now how do I control this? What is the standard way in Android?

A: A correct way should be to build a common library (shared or static) by using the BUILD_SHARED_LIBRARY or BUILD_STATIC_LIBRARY targets.
And then to add them into app1 and app2 just use the LOCAL_STATIC_LIBRARIES or LOCAL_SHARED_LIBRARIES to create a dependency between app1, app2 and common.
Check the Android.mk file syntax specification for more informations:

BUILD_SHARED_LIBRARY
Points to a build script that collects all the information about the module you provided in LOCAL_XXX variables and determines how to build a target shared library from the sources you listed. Note that you must have LOCAL_MODULE and LOCAL_SRC_FILES defined, at a minimum before including this file.
Example usage:
  include $(BUILD_SHARED_LIBRARY)

Note that this will generate a file named lib$(LOCAL_MODULE).so
BUILD_STATIC_LIBRARY
A variant of BUILD_SHARED_LIBRARY that is used to build a target static library instead. Static libraries are not copied into your project/packages but can be used to build shared libraries (see LOCAL_STATIC_LIBRARIES and LOCAL_WHOLE_STATIC_LIBRARIES described below).
Example usage:
  include $(BUILD_STATIC_LIBRARY)

Note that this will generate a file named lib$(LOCAL_MODULE).a
LOCAL_STATIC_LIBRARIES
The list of static libraries modules (built with BUILD_STATIC_LIBRARY) that should be linked to this module. This only makes sense in shared library modules.
LOCAL_SHARED_LIBRARIES
The list of shared libraries modules this module depends on at runtime. This is necessary at link time and to embed the corresponding information in the generated file.

A: In common.mk the variable which you are using for assigning C files use := instead of +=.
Whenever common.mk is called it will assign independent value of each module

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Warriors games are moving to 95.7 The Game.
The team announced it's new flagship station is on the FM dial after years on KNBR.
Play-by-play announcer Tim Roye will remain on the game broadcasts and 95.7 has plans for expanded Warriors programming. There will be an hour of coverage added ot the existing 30-minute pre- and post-game shows, more in-season daily content and a Warriors Wednesday will be featured.


I hate using the C word in October, but when I got these two little angels, I couldn't help myself.
We got these Sonny Angels from August Boutique and they are the CUTEST toys EVER. They're little naked boys with angel wings on the back, and each one wears a different hat.
When you order your angel, it is in a blind box. This means no one knows which one you're getting. It's a complete surprise.
You choose from a series (e.g. animal, vegetable, fruit, flower, etc), and receive a box corresponding to the one you choose. It's like pass the parcel when unboxing it!!
This is absolutely fantastic for children. My daughter (2.9 years) opened the box, and inside was a foil bag (again, you can't see inside it) and LOVED the anticipation of what it was going to be.
The package says that the dolls aren't meant for children under the age of 3, but I think that's just a precautionary warning as my daughter loved them and has no problem playing with them.
The neat thing about them is that so much can be learned from this doll – imaginary play and learning about the different fruits, vegetables, flowers, animals, etc is so valuable for children at this age!
I can't WAIT to continue collecting the rest of them. They seem to be quite good quality too, so will last a LONG time. Keeping these sort of toys for when my kids are older means a lot to me. I don't have any toys from my childhood, so am looking forward to holding on to these for years to come.
Tracey, from August Boutique, has put together a special deal for her Happy Mum Happy Child fans – although this is a new product, she has offered 10% off any Sonny Angel purchase! How freakin awesome is that!!!
The code to use when checking out is HMHC.
You can also be sure to check her out on Facebook too … August Boutique's Facebook Page. She frequently has deals, competitions, and has a daily "In the Spotlight" post which features new products, favourites and the occasional special.


Posted on July 18, 2015 by Sumit Gilhotra.
Pt.Ravishankar Shukla University was established on 11 January 1956. This is commonly known as PRSU University. PRSU is located in Raipur, the state capital of Chhattisgarh. Pt.Ravishankar Shukla University conducted various exams every year. PRSU Ba exam in march/april 2015. About 261 affiliated colleges spread over 11 districts of Chhattisgarh.
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Writing essays is considered to be an art, which requires a lot of special skills, and if it comes to the legal essay writing this task is considered to be rather complex and intricate task, as it demands not only some writing skills from the person who is involved into legal essay writing, but definite knowledge in the sphere of legal essays writing, court procedures, laws, etc.
However, if you learn the ground for legal essay writing, even such a task as legal ethics essay, which is said to be too complicated without any doubt, is not going to be something inconceivable for you.
In order to get acquainted with the rules of legal essay writing you may appeal to the Internet where you can find hundreds of web sites who serve in order to assist you and teach you. We are not speaking about custom essay writing services, which can also supply you with all the necessary information and the subject and teach you how to complete legal essay writing. We are speaking about some official sites, which are created in order to give a friendly hand of help for the students with their legal essay writing. Some of the above-mentioned demand payment and some of them are free in use. Such sites will not only provide you with the information which will be very useful in your legal essay writing, but also with the wide range of the examples of different court cases, the examination of sentences, laws, and trails. All the material you may use as evidence in your legal essays.
As you know, written words are the best weapon in the sphere of legislation. With the help of the words, barristers hold the cases in the courts, with the help of the words it is possible to make person either guilty or innocent; that is why words can be very powerful. If you learn to use powerful words in your legal essay writing, you are going to sound persuasively while legal essays writing.
Any legal essay writing should be concise and written in the special legal language. The use of different epithets, metaphors, and all the other techniques which you use in, for example, persuasive essay writing, are prohibited in legal essay writing.
Do not forget to mention the examples in your legal essay writing, which contain some precedents. This will ground your point of view and confirm your point of view at the subject.


text:
PostEverything
Reflections on two wildly different tax proposals
By Jared Bernstein
October 12, 2016 at 6:00 a.m. EDT
(John Locher/AP)
Donald Trump's tax plan gives rich households — those in the top 1 percent, with an average income of $2.4 million — a tax cut of $215,000 next year and more than $300,000 once it's fully phased in.
Hillary Clinton raises taxes on those same households by $118,000 initially and $164,000 upon full phase-in.
Trump's plan loses $6.2 trillion in revenue over a decade.
Clinton's plan raises $1.4 trillion.
Trump's plan cuts the corporate tax rate by more than half, and it allows the top rate on many partnerships and other "pass-through" businesses to go from a 40 percent rate today to a 15 percent rate.
Clinton hasn't yet proposed any changes to corporate tax rates, but she makes it harder and more expensive for U.S. multinational businesses to "invert" (incorporate abroad to avoid U.S. taxes), eliminates tax subsidies for fossil fuels, and imposes a "risk fee" on large, highly leveraged banks, as well as a tax on high-frequency traders who cancel big-batch orders.
Trump offers a tax deduction against child-care expenses that provides the biggest benefits for the richest taxpayers.
Clinton significantly amps up the progressivity of the child tax credit by including those with very low earnings, who currently get nothing from this credit, and doubling the value of the credit for kids under 5.
In other words, we're talking about tax policy from different universes. In fact, were an alien — a space alien, not an undocumented worker! — to land here and look at Trump's plan, it would conclude that America's most pressing economic problem is that really rich people simply don't have enough income.
No one who's paying attention will be surprised by any of this, I suppose. It's the same argument President Obama had with Mitt Romney, though of course it dates to well before then, back at least to when Reagan Republicans realized they could tell people, "Don't worry, tax cuts will pay for themselves," and folks believed them!
Moreover, there's no reason to believe that Congress will enact these plans wholesale, though the sad truth is I'm sure many lawmakers would be much more likely to try to cut taxes for their contributors than raise them, followed by dramatic hand-wringing about the growing budget deficit.
And then there's the fact that this is perhaps . . . not sure about this . . . out on a limb here . . . not the most issues-driven campaign in recent history.
So why pay any attention to this at all?
Here's why. No question, the next president won't get much of what he or she ran on. But if history is precedent, they will get something. So let's get a little into the weeds and think about what could come to fruition out of these proposals.
First off, we have to acknowledge a couple of big problems with Trump's plan. For all his team's tax-cutting zealotry, it actually managed to propose to raise taxes on a fairly broad group — more than 7 million families with children — of lower- and middle-income tax filers. Tax professor Lily Batchelder recently identified this problem, which occurs for technical reasons in the Trump plan ("for most married households with at least three dependents and most unmarried households with at least one dependent," the repeal of personal exemptions is not offset by higher standard deductions; the Tax Policy Center (TPC) confirmed her findings on this point).
Second, as I wrote weeks ago, Trump's pass-through loophole is a real problem. Recall that in the last debate Trump said he would close the carried-interest loophole, an indefensible tax break that allows hedge fund managers to pay about a 24 percent rate on much of their salaries instead of a 40 percent rate. Well, over to the TPC (my bold):
"Under the proposal, carried interest would be treated as labor income subject to ordinary income tax and payroll tax. However, hedge funds and private equity partnerships, which earn a substantial portion of income in the form of carried interest, would qualify for the special 15-percent business tax rate and thus would retain a substantial tax advantage on their income compared with wage earners."
Trump taketh away a little and giveth back much more! And it's not just financial managers who would tap this new loophole. Anyone with a decent salary and a tax lawyer would declare themselves to be a small business and pay 15 percent on their income instead of Trump's top rate of 33 percent. The TPC assumes that "eventually half . . . of high-wage workers would become pass-through entities."
So, if any of these lousy ideas should come up in the future, they should be firmly blocked.
Conversely, Clinton's new child tax credit expansion is a real improvement, and it highlights a contrast between the two plans: If you're trying to help less advantaged kids, refundable tax credits work much better than tax deductions.
Clinton's plan doubles the existing child tax credit (CTC), from $1,000 per child to $2,000, for children under 5. And for all families that can claim the CTC, it makes a critical adjustment so the lowest-earning families, which currently get little to nothing from the credit, begin to benefit from it at dollar one of their earnings; the current credit doesn't start to kick in until they hit $3,000 in earnings.
This extension would boost the incomes of 14 million low-income, working families and lift 1.5 million people out of poverty, including 400,000 kids.
A tax deduction, however, is a quite different beast, since you get to deduct a portion of a designated expense against taxes owed at your top rate. Under Trump's child-care plan, for every dollar you spend on child care, those in the top tax bracket get to deduct 33 cents on the dollar; those in the lowest bracket, 12 cents. Those with no tax liability . . . zero.*
So what are the chances of a good idea like this CTC expansion becoming law? For the record, I predict that some sort of a deal on infrastructure is the most likely policy to see enactment under the next president's first 100 days. That package, which may well involve some haggling over the repatriation of corporate earnings held abroad, could include some aspect of this CTC expansion, perhaps along with the boost to the earned-income tax credit that is needed to stop millions of childless workers from being taxed into poverty, an idea with bipartisan support. That could be the basis of a sound deal.
Okay — I grant you, that's a lot of gnarly tax policy. But wasn't that better — or at least more wholesome — than a lot of what we've been arguing about in recent days?
*Many other families also probably wouldn't gain anything from this part of Trump's plan because, if they took advantage of it, they'd lose access to a provision already in the tax code — the child- and dependent-care credit — that's worth more to them. While Trump would provide a bump in the earned-income credit to help low-income families with child-care expenses, it would be far less than wealthy families' deductions or Clinton's CTC expansion.

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Episode 7 - Liz Richardson and Deena Zenyk - Building Trust and Connection Through Customer Stories
In this podcast, Liz and Deena talk about building a successful customer advocacy program. We talk about the current shift in marketing and sales, and how you can be at the forefront of the current practices in customer advocacy. We also go over how to help your business identify customer needs, present your unique value proposition to your customers, and position your company as a leader in your field.
[00:00:00] **Liz:**
What can I offer as a vendor that they can't get anywhere else? Or, they can get better from me than they can from someone else? Those are very important questions to answer and think through as the amount of communities, programs, and whatnot continues to expand.
There are so many options; what is your key value proposition that is unique to just you?
[00:00:31] **Sam:**
Alrighty, folks. Welcome to another great episode today of the State of Customer Storytelling. My guests are Liz Richardson and Deena Zenyk, the co-founders and managing partners at Captivate Collective.
Liz is an award-winning customer marketer and advocacy executive known for her work in a customer engagement methodology. She was also VP of Customer Advocacy at Influitive.
Deena is a pioneer in her field with over 15 years of hands-on experience in advocate marketing and customer engagement. She also co-authored a fantastic book, which I highly recommend, The Messenger is the Message, with Influitive and Eloqua founder, Mark Organ.
Liz and Deena, Welcome to the show.
Thanks for having us, Sam. It's always lovely to collaborate with you.
We're so glad we found you through the customer marketing network that we're proud to be a part of.
Likewise. I always look forward to our conversations. I evolve my thinking, and learn a lot.
I was thinking about how to explain to people what Captivate Collective was in the intro, but it almost, in many respects, defies a neat categorization, because what you both do is so unique and powerful.
So, maybe just in your own words, what is Captivate Collective, and what do you do?
Who do you help?
[00:02:10] **Deena:**
We are laser-focused on customer advocacy and working with companies who are embarking on their customer advocacy journey, or who are mid-flight, and looking to expand the impact of what they're doing with their customers.
We typically sit on the strategy side with our clients. We do so because we are always looking at, "What is the next best practice?" How can we help our clients get ahead of the curve with customer engagement?
On your website, right up front, you make a really interesting point about how customer advocacy is a practice, not a platform.
Tell us more about that.
It's a strong statement. Both of us come from an advocacy platform provider. Liz and I were the first two folks on the services team at that provider. What we saw happen, over and over again, were clients who had made a purchase decision about a product before they actually had an advocacy strategy in place. The strategy was driven by what was most important to the business, and executed through best practices that are common across platforms.
We believe that the practice of customer advocacy is different to the platform. The platform is the channel through which you're executing your strategy of the practice, and the best practices sit outside of the platform, and inform how you execute on your plan.
I like that.
The, the phrase too. It's, it's great that it caught your eyes. Sam. We find that it's catching a lot of people's eyes, even practitioners who've been in this space for a long time. We'll read that for the first time and kind of have an aha moment of oh yeah. Like, like. advocacy is not limited to any one tool or channel or anything of the kind, you know, advocacy is a practice and one that we're very passionate about and the tools and the channels and the growing ecosystem around the customer marketing and advocacy space is there to support that strategy.
You can choose tools based on, oh, that's a really cool tool. I love how it engages customers or it does this, or does that, however, if you don't have the strategy first, you are in danger of trying to create a strategy based on the platform rather than the needs of your organization or the desires.
And. No engagement style of the audience that you're actually trying to build relationship with. So it's, it's, you know, customer needs first business needs first, combine that for a strategy, then choose the tools that will support that strategy. and not the other way. Right.
Yeah, I would add to that as well. for, how do we hold up that statement? When we think about customer advocacy inside the organization as a program or vis-a-vis, platform, that's one lens, that's one way of thinking about advocacy and that's one way for your colleagues and your executives to think about advocacy.
When you think about advocacy as a practice and you position advocacy as a practice, that is, that is guided by best practice. I think that you are opening up your scope and potential, inside your business to be a real player, to be a real strategic player. You know, not that there's anything wrong with being a program manager, programs and platforms have a place in the realm of customer advocacy.
But framing this as a legitimate business practice, not a.
This is a great. Deena, because if you think about other practices in the organization, they are not associated with a single tool. You know, my role as a, customer marketer is not my HubSpot instance. You know, my role as a sales rep is not my Salesforce instance.
The there, there, is a practice and as customer marketing and advocacy professionals grow in their. prominence in the organization. It is important that, people start to see them as the practice and not a specific program or tool.
Such a, such a good point. And it's like, reminds me of this quote. I'm not sure who said it, but it was like, you know, of methods, there are many of principles, there are few, right? It's like, there's kind of foundational best practices that can be applied and, you know, myriad different ways.
I almost like, you know, if you don't get the foundational principles, Right. Almost none of the tactical stuff matters. So it's such a, such a key point. I love that one of the, one of the other things that, I really, you know, that we were talking about it and you know, right before this is like, you know, customer, how customer MC is evolving.
Right. Cause like, and I think in some ways we're like in the very much in the early days of, of, customer adversity, but, but also. Because it's changing so fast and it almost feels like we're, we're into like a customer advocacy Renaissance right now. and maybe, you know, a customer advocacy 2.0, I'd be curious, like, given both of your backgrounds in this space, No. How have you seen that, that evolution from your perspective and you know, what have been some of the hallmarks of, you know, that, that shift from like customer advocacy, 1.0, to now what we're seeing, you know, customer advocacy, 2.0.
Yeah, that's a really good question because you're right, Sam, it's like, it's, it's a old and new practice at the same time, in terms of the other practices in the organization, it's a very young player. and it's still evolving, but in terms of, Hey, you know, now this practice has been around 10, 15, 20 years, you know, depending on how far back you want to look at what it is today.
That's enough time for the ecosystem to have changed quite a bit. And that's enough time where. Your business, the business layout in general has changed enough that, that we are seeing the needs of the organizations changed. A great example, you know, is even with the pandemic and what happened over the last year and a half that has shifted business objectives and engagement with customers quite drastically and has led to some of the.
Oh, or the focus on customer marketing and customer advocacy. So we have been forced to mature to keep maturing and mature faster than maybe we would have. But yeah, so Deena and I, as background as practitioners, we are some of the earliest, probably in this space, Deena's specifically, building programs before B2B customer advocacy programs were really.
Thing they were more experimental and they were unusual or unique. we are seeing them come to more prominence and more regularity inside of the B2B space. so if we go back to what we call advocacy one dot oh, and we juxtapose that with advocacy two Datto with advocacy, one dot, oh, there were some very specific things in place with the practice.
So first of all, kind of a unit. Consensus that advocacy was focused, pretty much a hundred percent on happy customers. Right. and it, it was finding your happy customers and utilizing them for advocacy outcomes. And those outcomes were. Pretty squarely fixated on marketing and sales. And the value proposition was this idea of organizations and the lack of trust with organizations in general.
And how are we going to get people to listen to our message? If there is an inherent lack of trust with organizations who will they listen to? And the shift in. And we in human society from trusting institutions to being peer led because of the connectedness of the internet and social media and whatnot.
And so, you know, like Deena's book is called The Messenger is the Message, the point of how do we get our message across the people who tell that message being just as important as the message itself. So, so the outcomes of advocacy we're really focused on. The sales to get that message, the message, through to your prospects, that you would not have the trust to give yourself.
And then a couple other factors you know, the emphasis on one-to-one relationships. so they were typically small programs with a white glove type of engagement. And then also, you know, they were. Single destination engagement programs. I mean, they were new. There weren't a lot of them.
So a lot of these programs, had a single destination, maybe for everybody, you know, they were more general and approach a one size fits all type of approach with advocacy, one dot O. did I sum that up? Anything I'm missing Deena that you would add to advocacy one Dotto.
Pass the test.
Passed the test.
So, you know, do you want to add to that?
Yeah, it was, well, I was just going to say, you mentioned the sort of, you know, obviously we're post 20, 20 now in, in a hybrid or, you know, often purely remote environment how, how do you think. or what have you both seen in terms of how that's affecting, you know, advocacy and, you know, customer stories and, and all of that.
I mean, is it as simple as, you know, I know, you know, maybe it's like, you know, gift cards are not as valuable anymore. Cause like people now. actually really want like time it's like, time is more valid than ever, because there's always something to do when you're around your house, but yeah.
You know, with your kids, with your family, like, so like, I guess how has like the remote work kind of changing the advocacy space and the fact that many, not all of us, but many of us are, you know, working remote.
I think one factor, you know, when COVID hit, was companies all of a sudden, you know, have this focus on. Customers. Right. And instead of looking for new customers, it was about how are we going to retain the customers that we have. So as the customer, you know, people started to get really quite inundated with communications opportunities, all virtual, right?
So. the whole idea of sitting through another webinar, maybe not quite as exciting as it once was. We've all heard about the kind of wild and wacky world of virtual meetups where, you know, you're learning how to make a cocktail or smelling cheese or, you know, whatever it is. Right. lots of really interesting, ideas out.
But coming through that now with people kind of firmly settled into their remote rules, what we've seen happen over the last year is a real uptick in, just kind of sporadic point in time communities that aren't necessarily driven by a vendor. So there are a lot of really great slack communities out there that we've seen pop up.
That are focused on a practice area, right? Which is what customer advocacy programs have done as well. So you are, a marketing automation, professional, defender joined my program, learn how to become a really good marketing automation professional. That's one of the benefits with the slack communities that they're super diverse, right?
Not vendor driven, but still driven by the practice. So folks are getting kind of what, what they need. in some ways from those programs, and then there are vendor driven, slack communities, as well, which are kind of filling that gap. So it's becoming, you know, less gated. So as part of adequacy to Datto, we really talk about unindicted advocacy, where it's no longer necessarily about going to a destination and being a kind of a card carrying advocate.
There are many different ways for customers to interact and participate. Inside your business inside your program, inside a platform outside of it and outside of your business and in the practice community.
Yeah, I agree with that. And to your point, Sam, and to Deena's, you know, this availability and we'll call it of us all to connect at any time anywhere. I mean, If you even think back five years ago, the expectation wasn't that I would just be connecting with people all over the world all the time. The ease of connection is so great.
And there's a lot of great things that come with that. There are a lot of challenges. That come with that. So even when we felt like with social media, there was this new space and we are inundated with all this information. So to, in vendor relationship, you have some of that same mimicking going on. You have a lot more programs available now because, like Deena said, people are buying into the value of customer relationships as being extremely important.
And so. Everyone knows they need to engage their customers. And everyone is thinking about the best way to do that. And so now you, as a customer advocacy, professional need to understand, well, if I have the desire to connect with my customers, what kind of incentives am I going to put in front of them that will differentiate.
Anything they can get from any other vendor who has a program where they're offering benefits of some kind. And when I say incentives, I don't, I know people, medically start thinking of prices, rewards, and whatnot, but I mean, what's the value to me to being part of the. And, and so I think with advocacy two dot, oh, what we talk about is this need for increased personalization, right?
It's not good enough anymore to throw up an advocacy or a customer program and say like, Hey, awesome customers. We've got a really cool program for you. You being, you generally, you, we need now to be thinking more. Lee about who these people are as individuals as well. And we need to be personalizing the value proposition of our programs based on more information, more exploration, more data, so that we can.
Dan's out and offer the most value possible so that our customers are excited about that collaboration, because it doesn't feel like we're asking them to do us favors. It feels like we're offering exactly what they want and need.
Such a good point. And, kind of drilling down into like the customer storytelling, subset of advocacy. Ah, I'd love to hear cause cause many times that. is, you know, I think people's first, you know, foray into the advocacy umbrella is often driven by, you know, customer stories and, and the need for those. I'm, I'm curious, how do both of you, you know, think about, customer storytelling and customer stories specifically as, you know, a part of that. Overarching, you know, maybe one pillar of the kind of overarching advocacy umbrella or over keeping.
I do think is a key key part. because when I think of advocacy in, in like the, the peak of, Hey, what is an ultimate advocate look like? And I will often define that as someone who has. Connected your brand to their personal brand. It is now part of their personal brand story. So when your company has been able to identify a need and insert themselves in the need of that individual and not just making that business look great, because at the end of the day, all businesses are made up of individuals and we all are trying to succeed at something.
So if I come alongside as a vendor and I am able to fulfill some of the needs of you, Sam as an individual, and to such an extent that that is now part of my personal brand story, it is very hard at that point for me to remove that. Story of your, your brand out of my personal brand. And now you have ultimate advocacy because our stories are connected.
So the connection of stories is a very, very important aspect of advocacy and the, honestly the height of where we want to get with advocacy.
And I'll add to that. There's a formal storytelling aspect. So nurturing customers, developing relationships with customers, you know, so that essentially. Go through the process with you to get approval for a public reference public case study. So there's that aspect of advocacy and storytelling, but further to Liz's point, there's the storytelling that happens outside of your formal case.
And those are the impactful stories that happen at networking events at industry events. When someone posts on LinkedIn that, you know, they need, we'll just stick with marketing automation, they need a marketing automation tool. That's where the, external storytelling, with advocacy comes into.
Hopefully you've had some sort of, moment or, engagement with your customer where they attach their brand to yours. and they're going to retell that story because in telling that story, they're not just sharing the good news about you. You're the vendor. They're also in that moment sharing the good news about themselves and the good news about their relationship with you.
That's so true. And it's, it's almost, it's like, that's the holy grail, right? That, you know, word of mouth, that word of mouth marketing, that, you know, you, you can't track it. It's sorta like in the dark, but, you know, it, it, it drives the, you know, the biggest, biggest results.
It's funny that you said word of mouth marketing, Sam. Cause I was listening to Indiana. I was like, well, good gracious. Are we just, are we just back? The marketing, which is not a new concept that's been
It's not a new concept, but I think in advocacy, it's intentional.
Yes. And I think that's what it is. It's you're not leaving to chance. Oh, well, I hope they just have such a great
Want to then organically go share their story.
Yes. We want them to organically go share their story. but We want, we want to lead them to that point of execution and we want to create the experiences intentionally that lead to that shared story.
Absolutely. and, so if I'm a if I'm a marketer, I'm marketing leader, customer marketer. Who's, who's listening to this, you know, and, and I'm like, this is great, you know, where do I start? Right. Like, can you share a little bit, you know, around, you know, how, how do, how do, I get started if I want it? Maybe I feel like, you know, my company, maybe we're, I feel like we're a little behind or just, we need to like kickstart our, you know, our customer stories, our overall advocacy program. Yeah. How do you think about like getting started and, and setting a strategy and, does it change a little bit based on of course, like the size of the company, of course, in the resources, available, but either way it's like, you know, H how do you think about like, that really kicking it off and, and setting that, that strategy.
It always starts with talking to the customer. Always, no matter how much you think you know about your customer, what assumptions you have, what prior interactions you have with your customer. When you're starting to think about being intentional with an advocacy strategy or customer engagement strategy, you need to go out to your customer.
We recommend doing that at two levels, one being a broad survey, where you're not just asking, you know, what, how likely are you to recommend us you're really probing so that you can understand what would be the value that your customer would need to get, from any sort of advocacy related interaction with you?
How, how into gamification. Are they, it does your audience, you know, get turned on by rewards. so there's the broad survey and then also just one-to-one find your friendly customers and ask for half an hour on their calendar and probe a bit, really build out that picture of who your customers really are.
So not just a persona on a piece of paper about who your customers really. what would they really see valuable, from their interactions with you? You know, like we really advocate for moving away from really kind of stale, overuse value propositions, inactive advocacy, like network with your peers, share the good news about our brand, get prizes, right?
Like, I mean, they're just used over and over and over again. But really it's, it's just, it's superficial. Right? Understand who your customers are, understand what the value really is, and then start to build out, your, your strategy from a data informed perspective, right from the.
Yeah, as we see that evolution of the practice and it becoming more prominent, like what Deena said, it's so important, you know, how can you understand how to motivate your, customers, if you don't understand what they. You don't understand what they need and yet yeah. They want a great product. So, I mean, that's where you start.
If you don't have a great product, it's going to be very hard to get anyone to advocate for you. But once you're past that, what is it beyond that, that you, as an organization can help that person? what can you do to bring them value as a vendor? You're you are just a vendor, you are a vendor. So what is the gap that you can possibly bring?
I always like to call this, you know, what's. no excuse reason that someone would want to join a program with. What is that if you're not sure what's that no brainer reason, then you may need to go back to the drawing board to understand, you know, what is it that I can offer as a vendor that no, they can't get anywhere else or they can somehow get better than.Anywhere else.
And that's a very important question to answer. and I think for people to think through as the amount of communities and programs and whatnot just continues to expand.
There are so many options. So what is your key value proposition that is unique to just you.
Wow. Yeah. Ton of good stuff there. And that's making, making me reevaluate our then thinking about our kind of customer advocacy, you know, initiatives right now. And, and I say initiatives cause even, you know, with us, you know, obviously we're, we're a startup company and such, I feel like we. I would hesitate to call what we do a program because it's just not, you know, that fleshed out or a start-up, you know, no one, no single person is like in charge of that.
But I'm curious, like, is, is that just, you know, taking companies, like, like us, for example, like, is that okay for a startup? You know, is it like, is it sort of like a progress, not perfection thing? And like, you know, is it one of the things where it's like, you can do customer advocacy? Without an advocacy program, but you know, the goal is to get to a program, I guess.
How do you sort of think about that for, I guess, especially for smaller companies who like, I get it, I want to do it. I don't, the idea of a program is intimidating. Maybe.
Absolutely. So a couple of thoughts on that one. We will always say that even before a program, there is a mindset, you know, we call it the advocacy mindset. and so if your, the culture of your organization is set around seeing and looking for opportunities to play into the needs and desires of your customers to create those relationship.
And to bring forth those stories, you can already do advocacy initiatives, right? So instilling that mindset and that culture in your organization is a key part of it. And that's something you can start today. But then secondly, you know, can we get started if we don't have a major formal program? Yes, absolutely.
And we also see that, as a part of even thinking about advocacy to dot O you know, beyond formal programs, what is there now, now that the. Area has expanded. This practice has expanded. What is there beyond just formal programs? What about all the people who aren't even ready to join a formal program?
So whether it's just because you don't have it, or because there's a whole bunch of customers who aren't interested in, in other login and other membership, how are you going to reach those? Perspective advocates who may not think of themselves even as advocates, but are still, more than willing as you know, enthusiastic friends of your organization.
We call them friendlies to go ahead and do something that they find valuable in that moment or worthwhile. So one of the things we like to help clients think through is, you know, where along the customer journey, where can you align advocacy naturally along the customer journey. When is an appropriate time to ask for a review, not just appropriate, but opportunity.
Like it makes sense in the customer's mind that they are being asked for review at this time, or there is some sort of, you know, give and take that makes sense in their mind. Oh yes. I just got a lot of value. So it makes sense that I would want to give value back because that's how we are wired as human beings.
When we receive value, we feel the need to, to give value as well. So it is very. So it's interesting Sam, cause your question might be like, oh, like what's for a less mature organization. What can I do? But what we see is a lot of the mature organizations have been focused on programs and less so on the alignment of advocacy to that customer journey.
And we really advocate for. thinking through that customer journey and building the advocacy journey in alignment with that. And so you can create a simple process around a milestone moment that will get you some of those early results help you identify who some people, where some people are at in their advocacy journey with you and allow you to start building some key places to build that, either build that relationship or to Colson.
Great outcomes that are valuable to both you and hopefully the customer as well. I'm sure Dena has more to add.
Well, you know, I just, I love that, that you started off their lives with the advocacy mindset, because that really is something that anyone can do. It's just about getting people together and making sure that you're aligning. What your mission is and what your, what your desired experience for your customers is and how you all work together towards that.
I mean, at just a very basic level, if people are tuned in, if you're all reading from the same page of the same book, you know, why not just empower your CSMs, give each of your CSMs a little slush fund for just surprise and delight at their discretion. Right? That's not a lot of barriers, not a lot of boundaries.
But just starting to lay the foundation for, a different level of customer engagement and experience. So you can start really small.
Hey, I mean, I started with the spreadsheet, so you can, you can start just with what you've got. And, and as Liz had figured out who those customers are, who might already be on that path with you, and then start to, nurture, nurture them and go for the right ask at the right time.
I love that. And, and yeah, speaking of, you know, starting with a spreadsheet to the, to the first point that we were talking about, you know, it's, like you said, it's about the principles, you know, you know, and the best practices and the tools are sort of it's like agnostic, right? as long as you have that in place, and obviously that's, you know, what both of you, you help, you know, new clients with and, I'd also like note and speaking of like advocacy 1.0 versus 2.0 Liz, you mentioned sort of like the buyer journey. I would put forward I'd pause it. That, that could be another, you know, big hallmark between maybe Agnes advocacy, 1.0 and 2.0 is like, you know, more of like a full buyer journey approach to. Customer content creation and dissemination. Whereas, I mean, I feel like it used to be sort of like, at least for, content.
You know, sharing it, it was like, okay, like the buyer is like almost over the finish line. Let's, let's hit them with the best, like customer case studies and video testimonials at that point to push them over the line. Whereas like, what, what I'm seeing and you know, is like now is it's like, buyers want to self consume, you know, content from other customers throughout the entire buyer journey, and they want it to kind of self.
And they want to consume different things based on their, you know, stage. It's not like the one size fits all kind of like monolithic kind of case study approach that maybe, you know, we used to see and one data, right.
Yeah, and I think there's also then. Resale, advocacy piece where any interaction that, that prospect is happening with your company, your content, your people, the person that you call up for that reference, you know, as you, as the, as the deal is really getting close to the finish line, all of those interactions have the potential to build advocacy before that deal is even.
In a way when you're bringing in a reference to speak to that prospect, close to the finish line, you're showing them what it's like to be an advocate for the company, because your references performing an act of advocacy when they're interacting with your salespeople, what does that you like? what, aspects of nurture, are built into that experience with the sales person?
So, yeah, I mean, we totally believe. I'll start it's from those, you know, early touch points with the business. And what we do with them, is often overlooked. We don't really consider the full scope of the customer experience until, they signed on the dotted.
But to your point, when I think you're saying Sam is. Even like the type of content that's used in that buyer journey is likely, shifting there is that the, the typical, you know, 1, 2, 3, and, you know, they get to the very close line and then got to do a reference. They got to do a one-to-one reference call.
Even some of that is changing, right. Because how we perceive. Authenticity and trustworthiness is changing. And so anything almost sometimes coming from a vendor, even a one-to-one reference, we're kind of skeptical, right? Because we're like, we know you picked that reference. So obviously they're not going to say something terrible about you.
Even how we coach our references. This is a big debate in some places, right? Should we ask people for five star reviews, you know, should we ask sales references to, you know, please share this, this and this and make sure that this comes out and whatnot. Yeah, it is so tempting, but I do think we, as buyers are becoming so savvy that we, we almost distrust now too much positive reaction.
I am a weird person. I've noticed, like, even when I'm going to go choose a book, I read through so many reviews. I am like very in tune with what other people. Feel about this was this worth their time. And if I just see a ton of like five stars after five stars is I'm a very skeptical mindset. My skeptical mindset says, Hmm.
I wonder if the author gave away like a ton of books, in exchange for some reviews. And can we really are, are trying to sniff. Any scent of inauthenticity and, and, you know, we want to make our own decisions and we don't want to be manipulated into thinking this or that. So where the practice is going, as far as storytelling, like how we get customers to tell our story, I think we're going to have to put some thought into that, right?
Because it's not going to be enough just to get case studies or even reviews as reviews. You know, reviews are really hot right now. I mean, there's a point in anything where they lose their power, right? If when you have too much, inundation of something, you, you, it's going to lose some of its power. So reviews and one-to-one references and webinars.
We're already seeing webinars. Come start to come down. All of these typical forms of content that we're used to generating with the support of our customers. I do think we're going to have to start thinking more and more sadly, how do we let customers tell their stories and how do we get more and more out of it probably as vendors, because any sniff of the vendor relationship can, can bring some murkiness to that water.
So I don't have any answers today on like what all the different types of content are going to be. But I do think you're right in the sense of that's going to have to, go through some innovation as well. And that's great for customer advocacy. Professionals, because that's going to be a problem that we can help solve.
Well, thanks for answering the question that I didn't answer Liz.
No, I think you've answered part of it. I wasn't exactly sure what Sam was asking. I it's like a combination of what both of us answer.
That's not my answer.
Yeah, and I love both of those answers and I mean, I'm, maybe I'm a little bias, but I also feel like that's where, you know, video kinda, you know, you can't talk about authenticity and, content without, you know, mentioning video. Right. And, I think, you know, to a lesser extent audio, but, but I totally agree, like.
When I go on Amazon, it's the re the Amazon reviews are almost almost pointless because what product on Amazon doesn't have Like 4.5 star reviews. Like it's just, you know, so to me, that in, and, and I'm curious, what, both of you think about this is like, is that where, you know, in the future, is that where we see.
You know, and it's not a cut and dried answer, but like, is that where we see more video? Because like, you can get people's tone and you can kind of read their facial expressions and you can just, on, on, you know, video testimonials, video customer videos, or is it also that, you know, and I'm sure it's both, it's like the new mediums and new formats of, text.
If we're going to keep doing texts half their kind of evolve.
Yeah, I think what's, what's evolving with video in particular sound. Just the full scope of, the types of video reference material that we're seeing out there, you know, from kind of the big production on site with a crew approach to a fully remote approach, to almost more of kind of like, a news feed kind of stuff.
Approach and each of those types of video, I think play a very distinct role, for different buyers, different markets at different points in their, in their cycle and each, to Liz's point each, instills or evokes, a different level of trustworthiness. when thought of together as a suite of video interactions, I think they're most.
I do think it is novelty too, right? Like, written word has been around for like the beginning of time. And video is still pretty in a pretty new medium, like, and it's still like the, the art of video is still evolving in my mind. A lot of people are still very uncomfortable with it, you know, we all right.
To some extent, But I think we're going to see a huge shift. As people have been on all these remote meetings, they are now getting used to seeing themselves on camera. Continually painful as it is, but there is going to be some level of familiarity with video that just did not exist two years ago.
And so it will be interesting to see how the adoption rate of video and, and now, like if we're to bring it back to advocacy, you know, will you have more customers willing to participate in. Video opportunities, whether they are formal, you know, it's all still a great thing to have yourself in a formal, beautifully produced a video it's like seeing yourself in a movie to some extent, know it's kind of like fulfilling some kind of fantasy by the way, intrinsic motivator, but there's also this idea of.
You know, I, I, maybe I'm just comfortable putting out ad hoc content now that I, I wouldn't have been willing to do before. And so how do we tap into this moment in time when video is becoming more acceptable? Not it's always been acceptable. It's always been quite stunning, but it's more. Acceptable. Like I'm willing, I'm willing to put myself out there knowing that, you know, just like things on the internet videos, you know, they get passed around and they can live forever.
So, but, but people just have a greater comfort level in it. And, and people are really receptive right now. I think right now it's a good really opportune time for video because you're on that cusp right. Where it's still.
Something that catches your eye, that you stopped for in a newsfeed that you're willing to kind of click that button and invest.
But we're not to the point of saturation where, oh my gosh, everyone is doing a video on every post. Right. It'll be, it'll be really interesting again, to see how, how that goes and, and where video match rates to in the near future.
Such a good point. And, before we close it out, what, what else, what haven't I asked any other tips or, you know, perspective that either of you would share with like to share with the audience of, you know, marketers, marketing leaders who. who want to kinda, you know, do more when it comes to customer advocacy and customer story.
I think for practitioners now is the time there has never been a better time to be a customer focused customer obsessed marketer. And if this is your cup of tea, if you want to really build a career in this space, this is the. And you're going to make moves, by positioning yourself as a strategist, you know, not a, not a program manager, a strategist aligned to the strategic priorities of the organization, talking to talk, understanding to C suite and, and moving your way through the, the organization.
This is the time to get.
And that's a good one. and then one tip we often like to speak to is. customer loyalty programs and VDC have been around for a long time. There's nothing really new about that. That's been around since the late 18 hundreds, that is a practice that has evolved and, and iterated itself and has a really strong hold.
Now, especially since the eighties and in, on, you know, shout out to blockbuster for making it exciting to be part of a loyalty program, but you know, they are not the same. By any means this is very. Relationships that happen between B2B and B2C, but there are so many great lessons to learn from B2C. And, you know, as, as you watch VTC evolve in personalization and scale and relevance, those are things you can look at your experience as a.
Or as a consumer and say, why do I, why do I keep coming back to this loyalty program? Why do I use this app on a regular basis? Oh, because it's so freaking easy. It makes sense. It doesn't make sense not to. So, you know, there are some lessons to be learned and brought over to the B2B side, which is a less mature practice right now.
As Deena will often say, put yourself in the shoes of your customer, as a consumer, or as someone who interacts with vendors and brands all the time. What really makes sense? Why would you be a part of something like this? What would be a value to you? If you can walk a mile in their shoes, you're a bound to create a much more engaging program with longevity.
We see a lot of people are launching programs, but people's programs are dying as well. You need to have the underlying strategy of why would someone do this? Why would someone be here? What are the barriers that we unthoughtfully put in place that keep people from continuing their advocacy journey with an organization?
I think it's the perfect "bow" to put on this, and to tie it all together.
So, last but not least, Deena, Liz, where can people who want to learn more about you connect with both of you, and connect with Captivate?
What's the best way to do that?
You can now go to our newly revamped website. That would be www.theCaptivateCollective.com.
I think Deena was also about to say LinkedIn is where we do a lot of our interaction.
So. Following Captivate on LinkedIn is one of the best ways just to keep. We we are trying so hard to keep new content coming all of the time, to really get practitioners in this space thinking like thinking, and really being the pioneers of that advocacy 2.0 that we see coming upon us.
So, LinkedIn is definitely a great way to, connect.
Well, this has been a blast. I'm sure we'll have to do an episode 2, sometime.
Thank you, Deena. Thank you, Liz. I appreciate you both jumping on here today.
Thanks for having us, Sam.
Yeah, absolutely, Sam. Always a pleasure.
Alright folks. That was a fantastic episode with Deena and Liz.
Some of the things that we really hit on were the right best practices. The right strategy right from the beginning. Advocacy 1.0 versus 2.0, and their differences. How remote work has changed things, in particular the familiarity and willingness to do more video, starting with talking to the customer. If you're starting your program, go out there and talk to customers. What would the value that you would need to get out of that interaction be? What's your no-brainer reason why someone would participate in your program? That two way exchange of value.
Last but not least, advocacy is a mindset. It's not a binary yes or no. It's a mindset, and you can start today. No matter where you are, you can instill that mindset into the culture of your company.
As always, this is the State of Customer Storytelling podcast. I'm Sam Shepler from Testimonial Hero. If you have anyone that you'd love to hear on the podcast, shoot me an email.
My email is sam@testimonialhero.com. I'd love to hear from you.
Until the next episode, have a fantastic time, and good luck on all of your advocacy initiatives and programs.
We hope you learned something new from this podcast and we are always here to help you with your testimonial needs. Reach out today to talk to the experts in video testimonials
Episode 9 - Patricia Bautista - Creating and Promoting Top-Notch Customer Videos
Episode 8 - Evan Huck - Using Customer Testimonials To Overcome Buyers' Objections
Episode 6 - Cache Walker - Maximizing the Value and Impact of Customer Videos
Episode 5 - Russ Somers - The Next Marketing Breakthrough in B2B Sales
Episode 4 - Jeff Ernst - The Last Competitive Advantage for B2B Firms
Episode 3 - Harsha Kalapala - Why Video Testimonials Make Buyers' Decisions Easy
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JFD, a part of James Fisher and Sons, has appointed Harry Dunstall as a new non-executive Australian chairman to oversee its future growth and direction in the local defence sector.
Harry Dunstall, a previous acting chief executive officer of the then Defence Materiel Organisation (DMO) in the Department of Defence and currently the managing director of Canberra-based Ngamuru Advisory, will assume the position on November 01, 2018.
"For the past decade, JFD Australia has been a key strategic capability partner to the Australian Government and it continues to deliver world-class defence systems, including a hyperbaric equipment suite and transfer-under-pressure chamber, which, earlier this year gave the RAN, for the first time, the ability to rescue and treat the entire crew of an Australian submarine (up to 88 crew members)," said Harry Dunstall.


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Prepare For 'The Last Of Us' Heartbreak With This Complete List of Deaths
'Star Wars: The Bad Batch' Members Ranked Worst to Best
Happy St. Patrick's Day! Here Are Some Green Women Who Probably Aren't Irish.
Just Go With It
By Jill PantozziMar 17th, 2012, 2:30 pm
Green is a very popular color for skin in fiction, didn't you know? It seems that green is the default color when it comes to aliens but it seems to me there are just more green characters than blue, purple, red, etc. So to celebrate St. Patrick's Day, we've rounded up a few icon green women who may or may not be Irish. That's ok, everyone's Irish today!
The Wicked Witch of the West!
DC Comics has a rather large number of women with green skin. Poison Ivy here doesn't always show up green but it depends on how much chlorophyll she drank that morning. (Just kidding. Probably.)
You've also got Miss Martian (aka M'gann M'orzz, aka Megan Morse) from the Teen Titans, currently starring in the animated series Young Justice, and all around awesome chick.
And let's not forget Jennifer-Lynn Hayden, aka Jade, one of the most awesome Green Lanterns ever.
Of course there's a very famous green lady over at Marvel too – She-Hulk!
Star Trek is notorious for showcasing green-skinned women, they started in the very first episode of the original series to be exact. Here are two of the clasisics, Vina and Marta.
Don't you dare mess with Fiona.
And well, just because we can…
So who's your favorite green lady character? Perhaps it was someone we forgot to include here? Let us know in the comment section. And while we're in the spirit of things, check out our Power Grid from last year: 10 Geek Bars For Your St. Patrick's Day Crawl.
DC ComicsGreen LanternM&MsMarvel ComicsPoison IvyShe-Hulk (character)St. Patrick's DayStar Trek (franchise)Statue of LibertyYoung Justice
Jill Pantozzi - Editor in Chief
Jill Pantozzi is a pop-culture journalist and host who writes about all things nerdy and beyond! She's Editor in Chief of the geek girl culture site The Mary Sue (Abrams Media Network), and hosts her own blog "Has Boobs, Reads Comics" (TheNerdyBird.com). She co-hosts the Crazy Sexy Geeks podcast along with superhero historian Alan Kistler, contributed to a book of essays titled "Chicks Read Comics," (Mad Norwegian Press) and had her first comic book story in the IDW anthology, "Womanthology." In 2012, she was featured on National Geographic's "Comic Store Heroes," a documentary on the lives of comic book fans and the following year she was one of many Batman fans profiled in the documentary, "Legends of the Knight."
More Stories by Jill Pantozzi
Film Director Doug Liman Did What the FBI Wouldn't: Investigating Brett Kavanaugh
Daily Wire Fans Are Turning on Gina Carano
The "This Got Snubbed" Joke Tweets Are Chef's Kiss
Has Monica Rambeau's Superhero Name in 'The Marvels' Been Revealed?
Tiffany Haddish Allegations Loom Over 'Girls Trip' Sequel Announcement
Pamela Anderson Says Tim Allen Flashed Her on the 'Home Improvement' Set
Why Did the Razzies Think It Was a Good Idea To Pick on a Child (Again)?


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Best Hotels in College Station
U.S. News & World Report ranks the best hotels in College Station based on an analysis of industry... READ MORE
U.S. News & World Report ranks the best hotels in College Station based on an analysis of industry awards, hotel star ratings and user ratings. Hotels that appear after ranked hotels are sorted by hotel class and then by user rating, as provided by TripAdvisor.
Shuttle ServiceShuttle Service
Cavalry Court
#1 in Best Hotels in College Station
Across the street from Texas A&M University's campus, the Cavalry Court sits near the center of the action in College Station, Texas. There are numerous restaurants, shops and attractions within walking distance of this boutique hotel, and both Kyle Field (home to the Texas A&M Aggies football team) and The Golf Club at Texas A&M are less than 2 miles away. However, you don't need to leave this property for entertainment, as the hotel features an on-site bar and grill with live music in the evenings Thursday through Saturday. Calvary Court also boasts an array of additional amenities, including a courtyard with pingpong tables and an outdoor pool with cabanas, plus the property welcomes pets (for a $50 per pet fee, maximum two pets per room). And if you prefer to relax, you'll enjoy the free Wi-Fi access, flat-screen TV and personal balcony that come standard in every room. Recent guests said the hotel staff was friendly and helpful, and that the accommodations were well-decorated. What's more, travelers who stay here will also appreciate the complimentary continental breakfast served daily and free airport shuttle. However, one common complaint was about the check-in process, which some recent guests noted is disorganized.
Situated adjacent to Texas A&M University, The George serves as an oasis for those visiting College Station, Texas. Travelers from all walks of life will appreciate the 162-room property's luxurious accommodations and proximity to shopping and dining options. Each contemporary room comes equipped with a 50-inch flat-screen TV, complimentary Wi-Fi access, a coffee maker and more. Guests can choose between Classic King and Classic Double rooms, or upgrade to one of seven 800-square-foot Executive Suites. For the utmost luxury, guests may book the Presidential Suite on the top floor of The George, which offers dramatic views of the university below and 1,900 square feet of space. The hotel has space for weddings and corporate events in its 5,236-square-foot ballroom, and business travelers can make use of the on-site boardroom for meetings. When it's time to eat, visitors can grab a cocktail at the 1791 Whiskey Bar or dine on steak and seafood at Poppy Restaurant. Recent guests raved about the hotel's breakfast buffet, but a handful of visitors say that staying here is too expensive.
Hilton College Station & Conference Center
Near Texas A&M University, Hilton College Station & Conference Center has 303 rooms with free Wi-Fi access and flat-screen TVs. Suites pair king-size beds with queen-size sofa beds. Its outdoor swimming pool features a waterfall and fountain. Other amenities include a 24-hour business center, a sauna and a fitness center. For food and drink, the hotel offers the Bell Ranch Steakhouse and the Gallery Bar. (As of mid-2018, the bar was being renovated and a temporary replacement had been set up in the basement. Some visitors suggest that the rooms could use an update as well.) The hotel offers a free shuttle to College Station attractions such as the Northgate entertainment district, golf courses, the George Bush Presidential Library and Museum, and Post Oak Mall. Parking is free. As a part of the Hilton Worldwide Hotels group, the property participates in the Hilton Honors program.
Aloft College Station
About a mile from Texas A&M University, Aloft College Station's 105 colorful, loft-inspired rooms feature free Wi-Fi access, minifridges, coffee makers, flat-screen TVs and laptop safes. Amenities include an outdoor swimming pool and a business center. This College Station hotel has a branded lobby bar (called w xyz) and snack bar (named Re:fuel by Aloft). Aloft College Station permits up to two 40-pound dogs per room – and even provides pet beds. While some guests enjoyed the modern decor, others found the rooms cramped and insufficiently lit. There's no charge for parking. Aloft College Station is part of the Marriott family of hotels, which means that members of the Marriott Rewards program can earn and redeem point by choosing to stay here.
Country Inn & Suites by Radisson, College Station, TX
If you're looking for some relaxation in College Station, Texas, this Country Inn & Suites by Radisson is sure to satisfy. Set in a quiet neighborhood off of Highway 6, the spacious property features an outdoor pool and hot tub with plenty of room to take in some sunshine. Catch up on some reading with help from the hotel's lending library, or on your newsfeed with property-wide free Wi-Fi access. When it's time for breakfast, there's a complimentary hot buffet (restaurants offering lunch and dinner are within a 5-minute drive). Rooms offer flat-screen TVs, plus minifridges and microwaves. Suites add living rooms, and some feature whirlpools and dining areas. What's more, Radisson Rewards members can earn and redeem points at this property. Recent guests warn of housekeeping issues, but others note the excellent location.
Homewood Suites by Hilton College Station
Situated less than 2 miles from Texas A&M University in College Station, Texas, the Homewood Suites by Hilton College Station is a popular mainstay for college students, alumni, parents and avid Aggie fans alike. Contemporary accommodations range from studio to one- and two-bedroom suites, while pet-friendly rooms (for dogs up to 25 lbs.) are also available. All rooms feature full kitchens with refrigerators, dishwashers, cooktops and microwaves, as well as dining tables and work desks. The property also offers free Wi-Fi access in each room and additional benefits are available for Hilton Honors members. Start your day with complimentary full hot breakfast or wind down in the lounge during an evening social – Monday through Thursday – with free snacks and beverages. Enjoy the sunshine in the outdoor pool or on one of the sports courts, or get a workout inside the fitness center. When it's time for fuel, the 24-hour convenience store can provide, or the hotel's grocery shopping service will deliver needed ingredients. Returning guests rave about the hotel's location but note the hotel can be busy on popular college weekends.
Ramada by Wyndham College Station
If you're looking for a laidback stay with modern comforts, the Ramada by Wyndham College Station will certainly provide it. Set 2.5 miles from the Texas A&M University campus in College Station, Texas, the hotel features an outdoor pool with a sundeck. Guests enjoy standard rooms with flat-screen TVs and free Wi-Fi access, plus minifridges and microwaves. Wyndham Rewards members enjoy added perks. When it's time to charge up for the day, the hotel offers a free hot breakfast. And for any work-related needs, there is a business center and a meeting room to take advantage of. Additional amenities include coin-operated laundry machines and a fitness center. Recent guests warn of traffic and party noise, but they love the convenient location. Because of this hotel's family ties, Wyndham Rewards members can earn and redeem points here.
Residence Inn Bryan College Station
Residence Inn Bryan College Station is a 3 star hotel located at 720 University Dr E in College Station. It has a 4.5 overall guest rating based on 201 reviews.
Staybridge Suites College Station
TripAdvisor (81)
Staybridge Suites College Station is a 3 star hotel located at 1405 University Dr E in College Station. It has a 4.5 overall guest rating based on 81 reviews.
Vineyard Court Designer Suites Hotel
Vineyard Court Designer Suites Hotel is a 3 star hotel located at 1500 George Bush Dr E in College Station. It has a 4.5 overall guest rating based on 126 reviews.
Courtyard by Marriott College Station
Courtyard by Marriott College Station is a 3 star hotel located at 3939 State Highway 6 S in College Station. It has a 4.0 overall guest rating based on 111 reviews.
Holiday Inn Hotel & Suites College Station - Aggieland
Holiday Inn Hotel & Suites College Station - Aggieland is a 3 star hotel located at 2500 Earl Rudder Fwy S College Station in College Station. It has a 4.0 overall guest rating based on 148 reviews.
Hyatt Place College Station
Occupying prime real estate on University Drive in College Station, Texas, Hyatt Place College Station is 2 miles from Texas A&M University and is surrounded by popular dining and nightlife options near campus. Looking for some R & R? Modern guest rooms feature flat-screen TVs and free Wi-Fi access, plus sofas and modern vanities with granite countertops. Pet-friendly rooms are also available. When it's time to emerge, check out the on-site coffee and cocktail bar or order from the hotel's menu with daytime and evening snacks and meals. After recharging, check out the indoor swimming pool or the fitness center. Recent guests cheer for the hotel's complimentary shuttle to nearby attractions and events, but noted the complimentary breakfast can be subpar. As a part of the World of Hyatt family, members can earn and redeem points at this property.


text:
Q: PreferenceFragmentCompat works while testing but crashes on published app I have run into a very strange error with PreferenceFragmentCompat. I am splitting my preferences into multiple screens using the guide here. This works as expected while testing using AVD and testing using my device connected to Android Studio. However, when I publish the app to the Play Store and run the published version, it crashes each time I try to click on one of the multiple settings. I've confirmed the crash on both Android 8 and 10. I have no idea why it works as expected while testing, but crashes in the published version? I am publishing to a closed alpha track. I've tried using the "send feedback" option on crash to view the crash report, but it is not available in the Play Console so I can't track down what is going on. Below is the code:
build.gradle (Module: app)
...
implementation 'androidx.appcompat:appcompat:1.2.0'
implementation 'androidx.constraintlayout:constraintlayout:2.0.1'
implementation 'androidx.preference:preference:1.1.1'
...

MainActivity.kt

class MainActivity : AppCompatActivity() {
    private lateinit var settingsButton: ImageButton

    override fun onCreate(savedInstanceState: Bundle?) {
        ...
        settingsButton = findViewById(R.id.settingsButtonMain)
        settingsButton.setOnClickListener {
            settingsClicked()
        }
        ...
    }

    private fun settingsClicked() {
        val settingsIntent = Intent(this, SettingsActivity::class.java)
        startActivity(settingsIntent)
    }
}

SettingsActivity.kt

class SettingsActivity : AppCompatActivity(), PreferenceFragmentCompat.OnPreferenceStartFragmentCallback {
    override fun onCreate(savedInstanceState: Bundle?) {
        ...
        supportFragmentManager.beginTransaction().replace(R.id.settings, SettingsFragment(this)).commit()
        supportFragmentManager.addOnBackStackChangedListener {
            if(supportFragmentManager.backStackEntryCount == 0) {
                title = "App Settings"
            }
        }
        supportActionBar?.setDisplayHomeAsUpEnabled(true)
        ...
    }

    class SettingsFragment(cont: Context) : PreferenceFragmentCompat() {
        private var context1: Context = cont

        override fun onCreatePreferences(savedInstanceState: Bundle?, rootKey: String?) {
            setPreferencesFromResource(R.xml.root_preferences, rootKey)
        }
    }

    class Screen1PreferencesFragment : PreferenceFragmentCompat() {
        override fun onCreatePreferences(savedInstanceState: Bundle?, rootKey: String?) {
            setPreferencesFromResource(R.xml.screen1_preferences, null)
        }
    }

    class Screen2PreferencesFragment : PreferenceFragmentCompat() {
        override fun onCreatePreferences(savedInstanceState: Bundle?, rootKey: String?) {
            setPreferencesFromResource(R.xml.screen2_preferences, null)
        }
    }

    override fun onPreferenceStartFragment(caller: PreferenceFragmentCompat?, pref: Preference): Boolean {
        val args: Bundle = pref.extras
        val fragment: Fragment = supportFragmentManager.fragmentFactory.instantiate(classLoader, pref.fragment)
        fragment.arguments = args
        fragment.setTargetFragment(caller, 0)
        supportFragmentManager.beginTransaction().replace(R.id.settings, fragment).addToBackStack(null).commit()

        return true
    }

    override fun onSupportNavigateUp(): Boolean {
        if(supportFragmentManager.popBackStackImmediate()) {
            return true
        }

        return super.onSupportNavigateUp()
    }
}

root_preferences.xml

<PreferenceScreen xmlns:app="http://schemas.android.com/apk/res-auto"
    xmlns:android="http://schemas.android.com/apk/res/android">
    <PreferenceCategory app:title="App Settings">
        <Preference
            app:fragment="com.example.TestApp.SettingsActivity$Screen1PreferencesFragment"
            app:summary="Multi pref screen1"
            app:title="Screen 1" />

        <Preference
            app:fragment="com.example.TestApp.SettingsActivity$Screen2PreferencesFragment"
            app:summary="Multi pref screen2"
            app:title="Screen 2" />
    </PreferenceCategory>
</PreferenceScreen>

screen1_preferences.xml

<?xml version="1.0" encoding="utf-8"?>
<PreferenceScreen xmlns:android="http://schemas.android.com/apk/res/android"
    xmlns:app="http://schemas.android.com/apk/res-auto">
    <PreferenceCategory app:title="Screen 1">
        <Preference
            android:clickable="false"
            app:enabled="false"
            app:summary="This is screen 1"
            app:title="Screen 1" />
    </PreferenceCategory>
</PreferenceScreen>

screen2_preferences.xml

<?xml version="1.0" encoding="utf-8"?>
<PreferenceScreen xmlns:android="http://schemas.android.com/apk/res/android"
    xmlns:app="http://schemas.android.com/apk/res-auto">
    <PreferenceCategory app:title="Screen 2">
        <Preference
            android:clickable="false"
            app:enabled="false"
            app:summary="This is screen 2"
            app:title="Screen 2" />
    </PreferenceCategory>
</PreferenceScreen>

On app publish, Google's auto testers reported the below crash stack trace which may be related:
androidx.fragment.app.Fragment$InstantiationException:
  at androidx.fragment.app.FragmentFactory.loadFragmentClass (FragmentFactory.java:57)
  at androidx.fragment.app.Fragment.instantiate (Fragment.java:8)
  at androidx.fragment.app.FragmentContainer.instantiate (FragmentContainer.java:2)
  at androidx.fragment.app.FragmentManager$3.instantiate (FragmentManager.java:2)
  at com.example.TestApp.SettingsActivity.onPreferenceStartFragment (SettingsActivity.java:2)
  at androidx.preference.PreferenceFragmentCompat.onPreferenceTreeClick (PreferenceFragmentCompat.java:8)
  at androidx.preference.Preference.performClick (Preference.java:8)
  at androidx.preference.Preference.performClick (Preference.java:8)
  at androidx.preference.Preference$1.onClick (Preference.java:2)
  at android.view.View.performClick (View.java:7140)
  at android.view.View.performClickInternal (View.java:7117)
  at android.view.View.access$3500 (View.java:801)
  at android.view.View$PerformClick.run (View.java:27351)
  at android.os.Handler.handleCallback (Handler.java:883)
  at android.os.Handler.dispatchMessage (Handler.java:100)
  at android.os.Looper.loop (Looper.java:214)
  at android.app.ActivityThread.main (ActivityThread.java:7356)
  at java.lang.reflect.Method.invoke (Method.java)
  at com.android.internal.os.RuntimeInit$MethodAndArgsCaller.run (RuntimeInit.java:492)
  at com.android.internal.os.ZygoteInit.main (ZygoteInit.java:930)
Caused by: java.lang.ClassNotFoundException:
  at java.lang.Class.classForName (Class.java)
  at java.lang.Class.forName (Class.java:454)
  at androidx.fragment.app.FragmentFactory.loadClass (FragmentFactory.java:2)
  at androidx.fragment.app.FragmentFactory.loadFragmentClass (FragmentFactory.java:2)
  at androidx.fragment.app.Fragment.instantiate (Fragment.java:8)
  at androidx.fragment.app.FragmentContainer.instantiate (FragmentContainer.java:2)
  at androidx.fragment.app.FragmentManager$3.instantiate (FragmentManager.java:2)
  at com.example.TestApp.SettingsActivity.onPreferenceStartFragment (SettingsActivity.java:2)
  at androidx.preference.PreferenceFragmentCompat.onPreferenceTreeClick (PreferenceFragmentCompat.java:8)
  at androidx.preference.Preference.performClick (Preference.java:8)
  at androidx.preference.Preference.performClick (Preference.java:8)
  at androidx.preference.Preference$1.onClick (Preference.java:2)
  at android.view.View.performClick (View.java:7140)
  at android.view.View.performClickInternal (View.java:7117)
  at android.view.View.access$3500 (View.java:801)
  at android.view.View$PerformClick.run (View.java:27351)
  at android.os.Handler.handleCallback (Handler.java:883)
  at android.os.Handler.dispatchMessage (Handler.java:100)
  at android.os.Looper.loop (Looper.java:214)
  at android.app.ActivityThread.main (ActivityThread.java:7356)
  at java.lang.reflect.Method.invoke (Method.java)
  at com.android.internal.os.RuntimeInit$MethodAndArgsCaller.run (RuntimeInit.java:492)
  at com.android.internal.os.ZygoteInit.main (ZygoteInit.java:930)

Edit: For future reference - I was able to get the full error log:
E/AndroidRuntime: FATAL EXCEPTION: main
    Process: com.example.TestApp, PID: 20293
    androidx.fragment.app.Fragment$e: Unable to instantiate fragment com.example.TestApp.SettingsActivity$Screen1PreferencesFragment: make sure class name exists
        at a.j.d.i.d(:91)
        at androidx.fragment.app.Fragment.instantiate(:546)
        at a.j.d.f.a(:57)
        at a.j.d.m$c.a(:390)
        at com.example.TestApp.SettingsActivity.e(:370)
        at a.n.g.q(:407)
        at androidx.preference.Preference.h0(:1192)
        at androidx.preference.Preference.i0(:1166)
        at androidx.preference.Preference$a.onClick(:181)
        at android.view.View.performClick(View.java:7125)
        at android.view.View.performClickInternal(View.java:7102)
        at android.view.View.access$3500(View.java:801)
        at android.view.View$PerformClick.run(View.java:27336)
        at android.os.Handler.handleCallback(Handler.java:883)
        at android.os.Handler.dispatchMessage(Handler.java:100)
        at android.os.Looper.loop(Looper.java:214)
        at android.app.ActivityThread.main(ActivityThread.java:7356)
        at java.lang.reflect.Method.invoke(Native Method)
        at com.android.internal.os.RuntimeInit$MethodAndArgsCaller.run(RuntimeInit.java:492)
        at com.android.internal.os.ZygoteInit.main(ZygoteInit.java:930)
     Caused by: java.lang.ClassNotFoundException: com.example.TestApp.SettingsActivity$Screen1PreferencesFragment
        at java.lang.Class.classForName(Native Method)
        at java.lang.Class.forName(Class.java:454)
        at a.j.d.i.c(:47)
        at a.j.d.i.d(:88)
        at androidx.fragment.app.Fragment.instantiate(:546)
        at a.j.d.f.a(:57)
        at a.j.d.m$c.a(:390)
        at com.example.TestApp.SettingsActivity.e(:370)
        at a.n.g.q(:407)
        at androidx.preference.Preference.h0(:1192)
        at androidx.preference.Preference.i0(:1166)
        at androidx.preference.Preference$a.onClick(:181)
        at android.view.View.performClick(View.java:7125)
        at android.view.View.performClickInternal(View.java:7102)
        at android.view.View.access$3500(View.java:801)
        at android.view.View$PerformClick.run(View.java:27336)
        at android.os.Handler.handleCallback(Handler.java:883)
        at android.os.Handler.dispatchMessage(Handler.java:100)
        at android.os.Looper.loop(Looper.java:214)
        at android.app.ActivityThread.main(ActivityThread.java:7356)
        at java.lang.reflect.Method.invoke(Native Method)
        at com.android.internal.os.RuntimeInit$MethodAndArgsCaller.run(RuntimeInit.java:492)
        at com.android.internal.os.ZygoteInit.main(ZygoteInit.java:930)
     Caused by: java.lang.ClassNotFoundException: Didn't find class "com.example.TestApp.SettingsActivity$Screen1PreferencesFragment" on path: DexPathList[[zip file "/data/app/com.example.TestApp-Y6977dm5oijKMZmKaT4_3A==/base.apk"],nativeLibraryDirectories=[/data/app/com.example.TestApp-Y6977dm5oijKMZmKaT4_3A==/lib/x86, /system/lib, /system/product/lib]]
        at dalvik.system.BaseDexClassLoader.findClass(BaseDexClassLoader.java:196)
        at java.lang.ClassLoader.loadClass(ClassLoader.java:379)
        at java.lang.ClassLoader.loadClass(ClassLoader.java:312)
        at java.lang.Class.classForName(Native Method)
        at java.lang.Class.forName(Class.java:454)
        at a.j.d.i.c(:47)
        at a.j.d.i.d(:88)
        at androidx.fragment.app.Fragment.instantiate(:546)
        at a.j.d.f.a(:57)
        at a.j.d.m$c.a(:390)
        at com.example.TestApp.SettingsActivity.e(:370)
        at a.n.g.q(:407)
        at androidx.preference.Preference.h0(:1192)
        at androidx.preference.Preference.i0(:1166)
        at androidx.preference.Preference$a.onClick(:181)
        at android.view.View.performClick(View.java:7125)
        at android.view.View.performClickInternal(View.java:7102)
        at android.view.View.access$3500(View.java:801)
        at android.view.View$PerformClick.run(View.java:27336)
        at android.os.Handler.handleCallback(Handler.java:883)
        at android.os.Handler.dispatchMessage(Handler.java:100)
        at android.os.Looper.loop(Looper.java:214)
        at android.app.ActivityThread.main(ActivityThread.java:7356)
        at java.lang.reflect.Method.invoke(Native Method)
        at com.android.internal.os.RuntimeInit$MethodAndArgsCaller.run(RuntimeInit.java:492)
        at com.android.internal.os.ZygoteInit.main(ZygoteInit.java:930)
I/Process: Sending signal. PID: 20293 SIG: 9
Disconnected from the target VM, address: 'localhost:8607', transport: 'socket'

A: Thanks to @heX for pointing me in the right direction on this one. To replicate the error in Android Studio AVD, add the following code in buildTypes in build.gradle (Module: app)
buildTypes {
    debug {
        minifyEnabled true
        proguardFiles getDefaultProguardFile('proguard-android-optimize.txt'), 'proguard-rules.pro'
    }
}

Run your app in debug mode and it will display the error when you trip it. The solution in this particular case is to add the following to the proguard-rules.pro file:
-keep class * extends androidx.fragment.app.Fragment { public *; }

I'll leave it to someone intelligent who can explain why that works. Alternatively you could set minifyEnabled false in the build.gradle if you don't mind losing the benefits of minification.


text:
Top Colleges for Architecture in Ireland
In this article, "Top Colleges for Architecture in Ireland", we will tell you about the best colleges you can pursue your degree from. We will also tell you about the fee structure, duration, and various disciplines in which the course is offered. Read on to find out which course and college suit you the best in Ireland.
ARWU Ranking 2019- 601
QS Ranking 2020- 521
THE Ranking 2020- 501
The University of Limerick was founded in the year 1972. It has been ranked 35th globally for Research Impact by Times Higher Education. The university has grown over the years to become one of the country's best universities.
The university has a diverse student population of 15,000 students, including 2,500 international students.
It offers the following courses in the field of Architecture-
Bachelor of Architecture-
Duration- 5 years
Fees- 15,986 Euros per year
Master of Architecture-
University College Dublin is a public University and was founded in the year 1854. The university has made a unique and substantial contribution to the creation of modern Ireland since its inception. It offers a number of undergraduate, postgraduate and doctoral programmes.
The University is one of Europe's leading research-intensive universities. The undergraduate education, innovation, community engagement, research, masters and PhD training form a dynamic spectrum of activities.
It offers the following courses in the field of Architecture in Ireland colleges-
Bachelor of Science (Honours) (Architectural Science)-
Fees- 24, 800 Euros per year
Master of Architecture (Architecture)-
Master in Urban and Building Conservation-
Duration- 16 months
Master of Architectural Science-
PhD (Architecture)-
PhD (Inclusive Design and Creative Technology Innovation)-
The University College Cork was established in the year 1845. It was one of the three Queen's Colleges- at Galway, Belfast and Cork. The college has been ranked among the top 2 per cent of the educational institutions worldwide.
The degree that students get here is recognized by employers across the globe. The college has over 3000 international students from more than 104 different countries.
The college has been ranked Ireland's and world's safest campus. Also the international students in this college are found to be the happiest among all the colleges and universities in Ireland.
Bachelor of Science (Honours) (Architecture) (Joint Programme with CIT)-
Master of Architecture (Architecture) (Joint Programme with CIT)—
Duration- 1 year
Trinity College was founded in the year 1592 by Queen Elizabeth. It is also known as The College of the Holy and Undivided Trinity of Queen Elizabeth. It is one of the oldest educational institutions in the country and is ranked number one college in Ireland.
The college is ranked 92nd in the world for Graduate Employability. It is committed to preparing students for the dynamic challenges of the 21st-century workplace. This college encourages entrepreneurial spirit and innovation by providing incubation programs for student-led companies. It has been named as the leading university for producing venture-backed entrepreneurs in Europe.
Bachelor of Arts (History of Art and Architecture)-
Griffith College, Ireland
Griffith College was established in the year 1974. It has over 1400 international students from 77 different countries. It is considered the largest 3rd level institution in the country.
The college offers various undergraduate and postgraduate courses in the fields of Accountancy, Computing, Law, Business, Journalism and Media, Music and Multimedia, Drama and Communications.
The college has three campuses- Dublin, Limerick and Cork.
The students of the college get to be a part of a vibrant environment through different activities and participating in clubs. They are also provided with various services and facilities.
Bachelor of Arts (Honours) (Interior Architecture)-
Institute of Technology Carlow
The Institute of Technology Carlow, which was established in the year 1970, is one of the largest technical colleges in Ireland. It has over 9000 faculty members and students. In this institute, the students can choose from a range of undergraduate, postgraduate, and doctoral programs. It offers various degree programs in the field of Business, Computing, Sciences, Humanities, and Engineering.
The institute also offers various sports facilities, health services, and resource centres to support students' skills.
Bachelor of Science (Honours) (Architecture)-
Bachelor of Science (Interior Architecture)-
Bachelor of Science (Honours) (Architectural Technology)-
Bachelor of Science (Honours) (Interior Architecture)-
Also read: Top Medical Colleges in Ireland
Top Colleges for Chemistry in Ireland
Top Colleges for Biotechnology in Ireland
Top Colleges for Mathematics in Ireland
Top Colleges for History in Ireland
Architecture in ireland
career counselling for colleges
ireland colleges
top colleges in ireland


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What do I need and how do I start?
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You need to pay for your Mining Contract with Bitcoin as indicated under the 5 different Levels.
Once you have paid for your bitcoin mining contract it takes 12 days for you to actively start mining. During this time your equipment is ordered, delivered and installed in our mine.
However you will be able to log into your account using your chosen Username and password, and access your Bitcoin Dashboard.
If you scroll right down you will see the Countdown indicating the remaining days, hours, minutes and seconds towards the activation of your Bitcoin Mining. You get a daily return from your Bitcoin mining which is incredibly favourable. It is then up to you to decide how much you want to compound daily by repurchasing more GHs.
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Further down we will explain where you store your bitcoins and how your cash flow will be available at your disposal.
As a Retail Miner you will receive your own personal link, which means that you can share this opportunity with your friends and family.
Once you have experienced our product, become comfortable with mining your bitcoins/altcoins and familiarized yourself with moving bitcoin around, then you can decide to upgrade to the Value Club Membership (Revenue Sharing) option.
How do I buy a mining contract?
How do I purchase a Bitcoin Mining contract?
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