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Reykjavik festival tries to grow industry presence
By Jorn Rossing Jensen2006-09-29T04:00:00+01:00
The third ReykjavikInternational Film Festival, which opened last night (Sept 28) with a totalblack-out in the Icelandic capital, is mainly devoted to audiences, but it isgradually extending its industry side.
"The festival is still verynew, so for a start we have organised a seminar for producers and filmmakers,in collaboration with the European Documentary Network, as well as a NordicTalent Campus," explained festival founder and director Hronn Marinosdottir. "Next year we hope to further involve the business."
For the opening Marinosdottirand the Reykjavik City Council staged a Lights Out event, turning off all citylights for half an hour.
The festival will show atotal of 77 films and has selected there 14 international contenders for theDiscovery of the Year award in the festival's New Visions series, including aNordic entry, Swedish director Jesper Ganslandt's Falkenberg Farewell (Farval Falkenberg), selected both for Veniceand Toronto and a candidate for an Oscar nomination.
Russian director AleksandrSokurov will be honoured with the festival's Lifetime Achievement Award and aretrospective of his work, including a rough cut of his latest film, Elegy And Life.Last year Iranian director Abbas Kiarostami was the celebrated guest. Thisyear's attendees will also include Canadian director Atom Egoyan and Yoko Ono.
Serbian director GoranPaskaljevic will present an anthology programme of his films, while thefestival will screen Douglas Gordon-Philippe Parreno's Zidane: A 21st Century Portrait (Zidane, unportrait du 21e siècle), without the French soccer legend's presence.
Two Icelandic films will beworld-premiered in the festival: Olaf de Fleur Johannesson's Act Normal, a documentary about anEnglish Buddhist monk who decides to disrobe and get married, shot between1995-2005, and Jon Gustafsson's Wrath Of Gods, about the making of Sturla Gunnarsson's Beowulf And Grendel.


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Lotus named as 'Luxury Brand of the Year' at the annual Luxury Briefing Awards 2019
Lotus named as 'Luxury Brand of the Year' at the annual Luxury Briefing Awards 2019.
Lotus has won the prestigious 'Luxury Brand of the Year' award at the annual Luxury Briefing Awards 2019. The car maker was honoured at a gala ceremony staged at The Savoy, London in front of more than 350 VIP guests.
Award given to Lotus for having "revolutionised and disrupted its sector" during the last year
Ongoing enhancements to the brand, including new corporate identity and 'For the Drivers' tagline, singled out for praise
Lotus CEO Phil Popham paid tribute to employees working tirelessly to take the brand to new levels of success
Founded in 1996, Luxury Briefing provides industry reports, analysis and expert opinion across all sectors of the luxury industry. 'Luxury Brand of the Year' is one of the top awards and chosen by the organisation's board of directors. In selecting Lotus, Sir Eric Peacock, Chairman of Luxury Briefing, said Lotus has "revolutionised and disrupted its sector by blowing away all boundaries and limitations with an energetic burst of innovation and repositioning"
Praise was given for ongoing enhancements to the Lotus brand, which to date have included a new corporate identity, new 'For the Drivers' brand tag line, and a complete overhaul of its digital presence. Sir Eric acknowledged Lotus' commitment to top-level motorsport through the Evora GT4 Concept, the Premier League football partnership with Norwich City, and a collaboration on elite cycling performance through the expanding Lotus Engineering consultancy.
However, what excited the Luxury Briefing team most was the launch of the all-electric Lotus Evija hypercar. Sir Eric called it "a game-changer of a new car" which had raised the brand's global profile massively. It marks the start of an ambitious and exciting new product plan that will grow the brand over the next decade.
Phil Popham, CEO, Lotus cars, collected the award and commented: "We are a performance car company with bold ambitions for the future, so to be recognised and honoured as a luxury brand at this stage of our journey is a fantastic achievement. This award is for everyone in the Lotus family around the world who is working tirelessly to grow our brand and achieve new levels of success. I'm confident it will the first of many from outside the automotive sector."
Other brands recognised at the awards include Princess Yachts, Hennessey XO, Selfridges, Fortnum & Mason, Timothy Oulton, Creed Boutique, Aston Martin and Bentley.
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