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Could Yankees reignite Joey Gallo trade talks with Padres at 2022 deadline?
NEW YORK, NEW YORK - JUNE 14: Joey Gallo #13 of the New York Yankees at bat during the fifth inning of the game against the Tampa Bay Rays at Yankee Stadium on June 14, 2022 in New York City. (Photo by Dustin Satloff/Getty Images) /
Seemingly since the New York Yankees acquired Joey Gallo at the 2021 trade deadline, they've been at least dipping their toes back into the pool regarding sending him elsewhere.
They'll never admit as much publicly, but adding Gallo was a massive swing meant to provide another .200-ish hitting power provider to a lineup full of .260-ish hitting power providers, as well as some left-handed balance. Even peak Gallo won't satisfy some fans, but peak Gallo still hasn't materialized almost a full year later, capping the "big swing" with an unsatisfying miss.
At his best, the experience is somewhat difficult to swallow. At his worst, he's a strikeout with RISP that must be scheduled out and planned around. Mostly in New York, for whatever reason, Gallo's been below expectations. So … is the team playing like a juggernaut a reason to keep him around? Or a reason to really go full-throttle at the 2022 trade deadline in an attempt to perfect the form before the playoffs?
One particular team didn't let the Gallo dream go in 2020, 2021, or the winter of 2022: the San Diego Padres. Could the Yankees possibly convince them to reengage now that both teams are contending?
Back in the summer of 2020, desperate for an infusion of talent (before their 2021 winter splurge), the Padres were among the first teams to line up and join the Gallo rumors.
In fact, during the next summer, it seemed to be accepted knowledge that AJ Preller and the Pads would eventually outbid the Yankees' valiant effort and take home the "prize." So … what happened? And could they be interested at a currently discounted rate?
Among players in whom the Rays are showing interest, according to sources: Tigers left-hander Daniel Norris…and, ahem, Rangers right fielder Joey Gallo. Padres also have shown interest in Gallo, along with seemingly every other available player with a heartbeat!
— Ken Rosenthal (@Ken_Rosenthal) August 31, 2020
Yankees could (should?) trade Joey Gallo to Padres at deadline
Any Yankees complaining in 2022 feels out of pocket, but at the same time, imagining the Yanks' current lineup with Ian Happ in the Gallo spot causes legitimate salivating.
The argument in Gallo's favor amounts to … "Well, why not both?" Injuries are bound to happen, and losing anyone long-term could leave the outfield thin if the ex-Ranger is also dealt. Disrupting chemistry could also be a concern.
However, no argument in Gallo's favor has much at all to do with his play. Outside of an early June stretch with four homers, 11 RBI and (shudders) a triple-slash of .192/.309/.489 that I guess is the best-case scenario, there isn't much joy to be found in his profile. Just as importantly, Gallo performs far better on the road (.198/.296/.419 in 2022) than at home (a brutal .167/.286/.310 in what should be paradise for a left-handed slugger).
Putting up a line like that at the New Yankee Stadium should be evidence enough that this isn't working out. Home's been a house of horrors for Gallo; heckling follows him into right field between at-bats. Is this fair? No; you can make a simple argument that fans should realize they're affecting their team's chances of winning. But does the blame mostly fall on Gallo here? Absolutely.
You know who's more understanding? Fans in San Diego, a place Gallo nearly arrived this winter even before Luke Voit changed coasts.
Yankees, Padres Discussed Joey Gallo Deal In Spring Training https://t.co/51Lb1kqD81 pic.twitter.com/lWbj4gPyGD
— MLB Trade Rumors (@mlbtraderumors) April 21, 2022
Trading an All-Star midseason isn't typically what a team on a record-setting win pace does, but Gallo's approaching free agency as a very unique case.
This would be a tougher argument to make if there weren't seemingly a clear suitor just waiting for the call.
We asked in the offseason. We're asking again. It's worth considering.
Yankees: 3 Joey Gallo trades team could pursue in offseason
The New York Yankees acquired Joey Gallo from the Texas Rangers literally two months ago. Could they already be looking to trade him?


The duty of care for Health, Safety, Security and the Environment (HSSE) is a core value in Tailwind and is given the highest priority across the company.
We aim to protect the health, safety and security of our employees and contractors, to minimise the environmental impact associated with our business and to assure the integrity and safe operation of our assets.
It is our policy to conduct business activities compliant with applicable health, safety, security and environmental laws, through the implementation of an integrated HSSE management system.
We at Tailwind believe that outstanding business performance requires outstanding HSSE performance. The safe delivery of our operation is a critical success factor for our business.
Our HSSE goal is to deliver our business with zero injuries to our people and to minimise the environmental impact of our activities. We seek to continuously improve HSSE performance.


Abigail Puglisi, DO, and Neil Cox, MD, together in 2014, when they began their residency.
Abigail Puglisi, DO, can't wait to care for her friends and neighbors in small-town Wisconsin. Neil Cox, MD, is eager to care for people of the Ho-Chunk nation at the tribe's health center in Black River Falls, Wisconsin.
Just months after graduation, the two 2017 alumni of the DFMCH's Baraboo Rural Training Track (RTT) are the Wisconsin rural physicians they aspired to be. And both say they couldn't be more ready.
Dr. Puglisi, who provides outpatient and inpatient care, including obstetrics, at ThedaCare Medical Center in Berlin, Wisconsin, chose the Baraboo RTT because it allowed her to be a rural physician right away.
"I was given autonomy to develop my own practice style, pursue my own interests and function as an independent adult learner," she recalls.
Being able to work like a junior partner during residency has made her transition into practice easier.
Dr. Cox was first drawn to family medicine's breadth, preventive focus, and service to less-represented communities. "I like being able to take care of anyone who walks in the door at any stage of life," he reflects.
With broad training from the Baraboo RTT, he's entering practice confident in office procedures, endoscopy and obstetrics with surgical delivery.
Like Dr. Puglisi, Dr. Cox looks forward to caring for a panel of patients, especially at the Ho-Chunk nation, and is grateful to the Baraboo RTT for all it taught him. "The opportunity to relieve some of the access to care disparities has been great," he says.
Drs. Puglisi and Cox, we are so proud of you. We know you are great rural family physicians, and we look forward to keeping in touch!
Rural Health Equity Track residents Kelsey Schmidt, MD, and Karyn Cecele, MD.
In the last year, the DFMCH has further strengthened rural graduate medical education opportunities in family medicine.
With support from a Wisconsin Department of Health Services grant, the Madison residency program expanded to include a new Rural Health Equity Track at its Belleville clinic. Kelsey Schmidt, MD, and Karyn Cecele, MD, are the first two residents on that track, which focuses on eliminating health disparities for people living in rural areas.
In addition, the DFMCH formalized an academic partnership with the brand-new Aurora Lakeland Rural Training Track Family Medicine Residency. The first four residents in that program began their training in July.


KiDS will survey two areas of extragalactic sky, some 750 square degrees each, in four filters (u,g,r,i). In parallel, the companion VIKING project on the neighbouring VISTA telescope will cover the same area in five near-infrared bands: Z,Y,J,H,K. The integration times (see technical specifications page) are chosen so that the survey will reach a median redshift of 0.7.
KiDS is part of a long heritage of ever improving wide-field optical sky surveys, starting with the historic photographic plate surveys. For the foreseeable future the KiDS/VIKING combination of superb image quality with wide wavelength coverage (u-K, 9 bands) will be unique for surveys of its size and depth.
The lay-out of the survey fields is chosen to overlap with previous, publicly available huge galaxy redshift surveys ( 2dF and SDSS together measured some 300,000 redshifts in the KiDS areas), which means we already have a good map of the foreground galaxy distribution, out to redshift ~0.3, as well as spectral diagnostics for several 100,000 galaxies. One of the central aims of KiDS is to 'weigh' these galaxies systematically as function of their type and environment.
The field lay-out is shown in Figure 1, with the coordinates ranges listed in Table 1.
Figure 1: Layout of the KiDS survey fields, KiDS-N in the Northern galactic cap on the equator, and KiDS-S around the South Galactic Pole. Dots indicate where galaxy redshift surveys have already taken place (small dots: SDSS; large dots: 2dFGRS). The combined area of the fields is some 7% of the extragalactic sky, and KiDS can be observed year-round.
At the heart of KiDS lies OmegaCAM, the 32-ccd, 300-million pixel camera on the VST. Its instantaneous field of view is a full square degree, which is mapped at 0.2 arcsec/pixel, sufficient to sample even the best seeing images on Paranal. Image quality, reliability and throughput were the key design drivers, and the expectations have been fulfilled to a point unmatched by any other similarly wide-field camera (Fig.2). The combination of excellent natural seeing at the site, fully active optics in the telescope, a constant plate scale over the full field, a relatively mild f/5.5 Cassegrain focus, extreme flatness of the CCD mosaic, and a specially designed real-time curvature sensing system in the camera itself make this a unique facility for high fidelity image surveys. Image quality is key because one of the central requirements for weak lensing surveys is to be able to measure the intrinsic shapes of faint, small galaxies accurately, and any blurring of the images degrades the accuracy to which this can be done.
Figure 2: Point Spread Function ellipticity plot of a 0.6-arcsec seeing image, obtained after commissioning. The length of each line is proportional to the ellipticity of star images (scale is at the top). Note the PSF ellipticity is everywhere below 10%, and the pattern is very regular (and easily understood as a combination of slight residual astigmatism and the focal plane curvature of the VST). The variation in the PSF width over the whole field is below 5% (not plotted).
The Sloan Digital Sky Survey (SDSS) was the first "all-sky" CCD-based optical survey, setting the tone for the next generation of large-scale surveys. KiDS uses broadband filters similar to SDSS, but is considerably smaller in survey area: 1500 sq.deg for KiDS versus 20,000 sq.deg for SDSS (including SDSS II and SDSS III). However, KiDS has two major improvements that are crucial for its science goals: it is much more sensitive (by about 2 magnitudes), and it has better image quality, particularly in the r-band. Figure 3 demonstrates these improvements by comparing part of a KiDS and SDSS r-band image.
Figure 3: Comparison of SDSS r-band (left) and KiDS r-band (right) images.
The CFHTLenS survey is a 155 sq.deg multi-colour optical survey, based on the CFHT Legacy Survey and optimised for weak lensing analysis. As the main science goals of CFHTLenS are the same as for KiDS and the science teams have a large overlap, this survey can be seen as a precursor to KiDS. The weak lensing analysis of CFHTLenS is based on i-band data, which is deeper than the KiDS r-band data, as shown in Figure 4. However, again KiDS has two major advantages: the survey area is 10 times larger, and the PSF is much more constant over the field-of-view, simplifying the lensing analysis signficantly.
Figure 4: Comparison of CFHTLenS i-band (left) and KiDS r-band (right), the weak lensing bands of these two surveys.


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Calculate the number of people that you expect at your event. This would include all of the people actively taking part of the the event, excluding those that would be serving or attending.
The event type is the greatest modifier of needed space. For cocktail parties and standing tables, calculate 3 sq. ft. per person. For a buffet or reception, 8 sq. ft. per person. A seated dinner can occupy up to 12 sq. ft. per person.
Apart from the meal, are you going to want a stage, or a dance floor? These additional floor space items will need to be taken into account in order to pick the right tent for your needs.
For smaller amounts of guests, either a Frame tent or a Structure tent would work. Because frame tents have a max width of 40 feet, a group of less than 100 would be able to easily fit inside of either structure.
A larger guestlist requires some thought as to which tent would be needed. A structure tent can extend to a width of 66 feet, and can be as long as needed. If there is not much time to set up, a frame tent might be the ideal option.
To be able to shelter a large amount of guests, a Structure tent will be needed.
For a performance event, guests will be seated in rows, and as not much space would need to be dedicated to each individual guest. However, space would need to be considered for the performance space. If a full band is expected to play on a raised platform, at least 300 square feet would need to be dedicated to that.
For a cocktail party, consider whether it will be standing or partial standing. Calculate 3-6 square feet per guest, in order to comfortably accommodate all guests.
A sit-down meal brings in the variable of tables and table arrangements to the mix. For oblong or round tables, calculate 10-12 sq. ft. per guest in order to ensure a comfortable space for guests and waiters to move freely.
How Much Additional Floor Space?
Some events call for a separate lounge/reception area, apart from the dining space. The space should be at least as large as the dining area if everyone were expected to stay for an extended period of time. If it is meant to be a through-space, it can be smaller.
For events requiring stages, careful attention should be paid to the type of performance. A standard quartet or band would probably not need more than the basics, but a "big band" would need, apart from a reinforced stage, a large amount of floor space to accommodate all members, as well as space for a speaker.
Will the tent be needed for hours, days, weeks or months?
Structure tents are better suited for long-term installations, since they can withstand all kinds of weather situations.
Will weather be an issue?


Many believe that the single biggest obstacle to wealth creation is our negative attitude towards success. People forget that profit is the reward for hard work and risk taking. And profits create wealth, which in turn, government consume or redistribute. In the end, everyone shares in the success of an enterprise.
With that in mind, remember the classic parable of the ant and the grasshopper. The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter. The grasshopper thinks he's a fool, and laughs and dances and plays the summer away. Come winter, the ant is warm and well fed. The shivering grasshopper has no food or shelter, so he dies out in the cold.
The CBC shows up to provide live coverage of the shivering grasshopper, with cuts to a video of the ant in his comfortable warm home with a table filled with food. Canadians are stunned that in a country of such wealth, this poor grasshopper is allowed to suffer so while others have plenty.
The NDP, the CAW and the Coalition Against Poverty demonstrate in front of the ant's house. The CBC, interrupting an Inuit cultural festival special from Nunavit with breaking news, broadcasts them singing "We Shall Overcome." Svend Robinson rants in an interview with Pamela Wallin that the ant has gotten rich off the backs of grasshoppers, and calls for an immediate tax hike on the ant to make him pay his "fair share."
In response to polls, the federal Government drafts the Economic Equity and Grasshopper Anti-Discrimination Act, retroactive to the beginning of the summer. The ant's taxes are re-assessed and he is also fined for failing to hire grasshoppers as helpers. Without enough money to pay both the fine and his newly imposed retroactive taxes, his home is confiscated by the government. The ant moves to the US, starts a successful agribiz company.
The CBC later shows the now fat grasshopper finishing up the last of the ant's food though Spring is still months away, while the government house he is in, which just happens to be the ant's old house, crumbles around him because he hadn't maintained it. Inadequate government funding is blamed.
Roy Romanow is appointed to head a commission of enquiry that will cost $10,000,000.
The grasshopper is soon dead of a drug overdose, the Toronto Star blames it on obvious failure of government to address the root causes of despair arising from social inequity. The abandoned house is taken over by a gang of immigrant spiders, praised by the government for enriching Canada's multicultural diversity, who promptly terrorize the community.
"Where Do We Go From Here" is a feature service of the Prairie Centre Policy Institute.
Over the course of the past few years, it has become painfully obvious that the people of Saskatchewan face a bleak and uncertain future unless things change. Our infrastructure is crumbling, our health-care system is failing, our agriculture sector is struggling, and the demands on publicly-funded services are growing. At the same time, our population is aging, our young people and entrepreneurs are leaving, and we have the highest dependency ratio in Canada. So, who will be left to pick up the tab?
We are strapped for cash to improve health care, education and roadways, but the bureaucrats and politicians seem to have plenty of money to spend on potato sheds, bingo halls and land title systems. We watch our young people leave the province in search of opportunity, while crown corporations sink our investment capital into dubious projects around the world. And we have a justice system that prosecutes innocent people and puts farmers in jail for selling their own grain, but fails to hold public officials accountable for their actions. What kind of message does that send to the world?
Although we may blame our situation on the incompetence and, perhaps, deceitfulness of the present government, it's really not their fault. After all, the core of the problem goes back seventy years to the Regina Manifesto, which proclaimed, in part, that the CCF would eradicate capitalism and replace it with a program of socialized planning. Fourteen years later, in 1947, Tommy Douglas had a vision. In it, he saw industry going west to Alberta, service and distribution trades going east to Manitoba, and Saskatchewan remaining focused on exporting raw agricultural products. At that time, he also foresaw that our young people would leave, there would be no population growth, rural areas would be de-populated, and an aging population would place an increasing burden on government programs. And while we may not be totally rid of capitalism, Tommy's vision has certainly become a reality.
Considering the economic and demographic challenges we are facing today, is it not obvious that we need a new vision for the future - a new plan for Saskatchewan. So, where is it?
(welfare) payment better than you, and, we will bring a little less socialism to government. There is no mention of how serious the provincial financial position is. No one tells us how we are going to pay six hundred million plus dollars in annual interest on the provincial debt - and find money to fix our deteriorating infrastructure (sewer, water, roads). No one is discussing immigration, the shortage of skilled workers, or an exit strategy for our aging farm population. Instead, we are bombarded with feel good messages and propaganda about "growing Saskatchewan" and our "wide open future".
History has shown, many times over, that simply replacing the party in power does not bring about meaningful change. So, If will we choose our next government on the basis of who provides the best "feel good" message, isn't status quo what we should expect? If, on the other hand, if we demand leadership, vision and purpose, should we not expect more?
Ken Dillen sits on the Board of Directors of the Prairie Centre Policy Institute. "Where Do We Go From Here" is a feature service of the Prairie Centre.
Leaving Saskatchewan in minus 35 degree winter conditions and arriving in Perth, Australia in plus 35 degree weather after almost twenty-four hours in the air is a special experience. The Pastoralists and Grazers Association (PGA) had invited me, as a representative of the Prairie Centre Policy Institute, to speak to their annual convention.
The PGA is a farm organization dedicated to the improvement of farmer conditions in Australia. Their members have a sincere interest in the farm economy in Saskatchewan and the Prairie Provinces.
Their annual meeting was highlighted by the many knowledgeable speakers who presented a variety of interesting subjects to some very attentive audiences. It was most interesting to see that the problems facing Australian farmers are similar to those experienced in western Canada.
For the most part, they are experiencing extreme drought conditions just like us. They have an aging farm population, the rate of return on farm investment is declining and, of course, they have the Australian Wheat Board. The AWB not receive many compliments during the convention, as the majority of farmers seem to want, and indeed demand the right to create a free market economy. Many of the more important discussions and debates centered on the farmer's desire for the freedom to market their own grain if they so choose.
I was asked to speak about the farmers in Manitoba who were jailed for selling their own wheat and barley. I detailed how the farmers were taken away in leg irons, hand-cuffs and chains in order to intimidate other farmers and prevent them from exercising the rights that should be available to every business operating in a society that embraces a free market economy.
It was evident that producers in many countries do not have a full understanding of the politics of international trade as it relates to food production. This is particularly evident when it comes to cereals and oil seeds. Like Australia, the Canadian government defends its right to maintain a monopoly on western Canadian wheat and barley exports. It does so by enforcing laws that can result in criminal prosecution and, perhaps jail terms for attempting to sell products of their own labor.
The Australians were intrigued by the fact that in order to export their product western farmers are compelled to "buy back" their own wheat from the Canadian Wheat Board - which never actually bought in the first place. They could not believe that farmers in Ontario and Quebec, on the other hand, can sell in the USA without having to do this.
Closer to home, it is encouraging to learn that the Alberta government is implementing a policy of choice for their provincial farmers. "Alberta producers feeling shackled by the Canadian Wheat Board monopoly over grain sales should be allowed to opt out as part of a 10-year pilot project" says Agriculture Minister Shirley McClellan. She continued by saying "I have a hard time understanding what's wrong with freedom and choice" Alberta will have very strong support from farmers in western Canada for the position they are taking.
The hospitality enjoyed in Australia will be cherished forever.


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Diprion koreanus is een insect uit de familie van de dennenbladwespen (Diprionidae). Dit soort is het enige soort uit het geslacht Diprion dat zich als larve voed larix. Het soort komt voor in Korea.

Synoniemen
 Diprion koreana
 Gilpinia coreana
 Gilpinia koreana

Dennenbladwespen

redpajama_set_name: RedPajamaWikipedia


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New Openreach Project to Target 'Hard to Reach' Scottish Communities
29 July 2020, 11.59am
The Scottish Government has welcomed the renewed focus on rural connectivity projects.
Openreach has unveiled plans to make gigabit-capable full-fibre broadband available to homes and businesses in 60 locations across Scotland.
A host of rural communities and small towns, including Aviemore, Campbeltown, Peebles and Thurso, could now gain access to some of the fastest broadband speeds in Europe through the Openreach scheme.
It is hoped the connectivity boosts could help accelerate economic recovery in the wake of the Covid-19 pandemic.
Work is expected to commence in many of the locations within the next 12-18 months, Openreach confirmed. However, due to the scale of the project, some places will see work continue into 2024.
The new Scottish locations are part of a wider announcement to make the new technology available to a further 3.2 million premises in the UK's hardest to reach 'final third'.
More than £12 billion is being invested to improve broadband capabilities across the UK, and Openreach has an ambition to provide 'full-fibre' infrastructure for up to 20 million UK premises within the next decade.
Robert Thorburn, Openreach's partnership director for Scotland, said the upgrades will help meet Scotland's growing connectivity demands.
He said: "We've already upgraded hundreds of thousands of homes and businesses across Scotland to full-fibre.
"As well as keeping the existing network running throughout the Covid-19 crisis, our engineers have, safely and with social distancing in place, continued building the new infrastructure to make sure that as lockdown eases, our network is there to support families, businesses and the economic recovery."
Many Scottish households and businesses can already switch to the new fibre services, and in the months ahead more will be able to switch over, Thorburn added.
"People can check online and as their broadband providers to find out more about the many benefits," he said.
This latest campaign to improve rural broadband capabilities follows a report commissioned by Openreach last year.
The report, titled 'Full fibre broadband: A platform for growth' highlighted the economic benefits of developing full-fibre broadband services in more rural areas.
Virtual tours to give school students a taste of life science careers
Scottish Power Renewables completes major offshore wind farm project
DSSB brings superfast broadband to 950,000 premises
According to the report findings, connecting everyone in Scotland to full-fibre broadband by 2025 would deliver a £5.5 billion boost to the nation's economy.
It also revealed that nearly 40,000 people across Scotland could be brought back into the workforce through enhanced connectivity.
Scottish Government connectivity minister, Paul Wheelhouse, welcomed the announcement as a positive step for Scotland's rural communities.
He commented: "This rollout of gigabit-capable full-fibre broadband access enabled by Openreach to these more rural areas is welcomed.
"Commercial developments like these all play their part in giving Scotland access to superfast broadband and complement the work that the Scottish Government is doing in the Reaching 100% Programme to deliver superfast access for all."

redpajama_set_name: RedPajamaCommonCrawl


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Non-Prog CD Reviews
Triumph were a very successful Canadian Trio, active from 1975 to 1993. For most of their career, the line-up was: Rik Emmet, guitar and vocals, Gil Moore, drums and vocals, Mike Levine, bass and keyboards. Before their drift towards heavy metal and stadium rock (from Progressions of Power onwards), Triumph were a great rock'n'roll band with a lighter, melodic sound and a wide repertoire of musical styles to draw from.
This, their 1979 third album, is in my opinion their absolute finest. Every track is memorable and interesting, and there are some great guitar moments to be heard. In common with many other albums of that decade, the production (by Levine) is rich, yet spacious, with plenty of air.
I first bought it on vinyl back in 1980, after attending one of the band's all-too-rare UK performances as a naïve teenager (it was only my second or third concert). While they were there to promote their new Progressions of Power album, it was this album that I picked up first after seeing them perform. I was swayed by the rather elegant gatefold sleeve art, which depicted the musicians as pieces in a giant chess game being played by unseen, sinister forces. The cover even featured a complete board game on the inside faces which – legend has it – was designed by Levine to be unwinnable. (I'm sure I've completed at least one game of it though. . .)
While the band as a whole works as a tight unit, it has to be said that the "man of the match" here is Rik Emmett. His guitar is a joy to listen to on every track, pulling great riffs, solos and rhythmic touches out of his capacious bag of tricks. He has a light, delicate touch, but can also grind out the heavy riffs when that's called for.
The opener kicks things off with a live audience recording and Moore's counting in, before cross-fading to a studio-recorded performance. To modern ears, maybe it's a bit ploddy for the all-important album opener. Back then though, there was less of a tendency to smack the listener over the head with an intense curtain-raiser. Instead, the listener was often drawn in by degrees, beguiled by a pleasurable and easy opener. It's certainly a fairly basic song about being in the music biz, with no real surprises, but it flows beautifully and is peppered with some excellent Emmett guitar. Moore's vocals are raw and just about holding together in places, but that's what this song needs. It's also damn catchy! You'll be humming this to yourself for days after hearing it.
Lay it on the Line
Some nifty multi-tracked guitar introduces this song; and then after the first verse the other instruments kick in to drive it onward. Emmett is on lead vocal this time, with his more refined and laid-back tone, yet he can still give it bite when the lyrics demand it. The chorus has a great staccato guitar riff, but it's Emmett's lead guitar interjections that really make it shine. The climax is a soaring guitar solo that lodges in the brain and makes you want to play it again and again.
Young Enough to Cry
This is a monster blues number with bags of swing from Levine's bass. Moore takes lead vocals: gutsy and impassioned. Emmett's solo in the middle is sparse and thoughtful, but I love the way the song seems to gain momentum and power as it rolls on from this point, with the guitar taking up the anguish of Moore's lyrics in its intermittent screams and cries.
This is the sort of song that probably prompted some of the bad reviews the band was getting in the music press at the time (at least in the UK). It's a straight-up rock tune containing some plainly awful lyrics that read like they were penned one drunken night in the tour bus. But who cares? It's great!
The introductory spacey synths and guitar wails are joined as full-on guitar riffing fades in. Then the guitar dives into the main riff that kicks it off. Moore handles the vocals. The verses here aren't much to marvel at: they seem to be just treading-water, doing the bare minimum to deliver the afore-mentioned rather daft lyrics. The choruses pick up the pace though. Then there's a simply ridiculous spoken double-entendre, "Gentlemen, please rise and salute American girls!" (followed by a quick rendition of "The Star-Spangled Banner"). There's a great little solo where Emmett's guitar swaps speakers with each phrase, as though we are hearing the guitarists of a dual-axe band trading licks. Near the end, he seems to quote Dave Gilmour as he launches into the final solo playout. To be honest, verses aside, it's a lot of fun. The guys were obviously having a ball creating this song!
Would anyone get away with releasing a song like this these days? Well, maybe The Darkness would. . .
Side two (on vinyl) fades in with the beautiful, powerful, melodic intro to the title track: a paean to the life of the travelling musician (the recurring theme of this album). The verses are sparsely – but perfectly – arranged, with plenty of air around the instruments. The final lines of the verses ramp up the power to steam into the choruses. Triumph often use backing vocalists on their recordings, and they are used to good effect on the choruses here, helping Emmett's vocals to soar above the crunching guitar riff. Following a middle-eight that serves as a pause, Emmett gives a blistering solo which leads into a more highly-charged verse. Multi-tracked guitar wails tease the listener for a while before the final chorus comes in.
Fantasy Serenade
Emmett used to put solo acoustic pieces on every Triumph album. While some groups might regard such things as mere album-fillers, in the hands of this guitarist they become eagerly-awaited treats. If you like the intricate, acoustic offerings of the likes of Steve Howe and Steve Hackett, then Emmett's confections will surely appeal to you. This one is no exception: a beautiful, delicate, nylon-strung confection - with just a smattering of keyboards in the background - that is, sadly, over too soon.
For me, this is the album's highlight – possibly the best song the band has ever done (although there is some stiff competition). It's a song that Emmett apparently wrote when he was in high school. The opening arpeggiated guitar chords promise something grand, and the song delivers on this. Emmett takes the vocals, in a simple, understated song, with appropriately dreamy backing vocals. A bridge and the first chorus bring us to the main part of the song: a very Who-like arrangement, with definite echoes of Pete Townshend in the guitar part.
Following a brief instrumental that sounds like it's going into a fade-out, there's a stirring middle-eight that is the climax of the song, with Emmett sounding like Steve Howe in places. Then the song hangs on a sustained guitar note before dropping down to ticking high-hat and pedalled bass riff with disco guitar chords that lays the stage for some beautiful, climbing guitar chords, then a final chorus with some excellent Emmett fretwork in the gaps.
It's wonderful to hear a rock song with such life-affirming lyrics, about the joy of music and the gift of being able to play it.
Suitcase Blues
It would have been tempting to end the album with "Hold On" and its upbeat, affirmative message, but the band chose to close with this melancholy little number instead, which in a way makes sense. It presents a more realistic view of the globetrotting musician's life: after every great performance, every rapt reception by thousands of fans, there is the coming-down, the journey back to the quiet of a seedy hotel room, drinking alone and thinking longingly of home, perhaps thousands of miles away. It's a quiet, simple blues with a walking bass, livened with some elegant jazz-inspired guitar work. Despite its plaintive tone and almost desperate imagery, there's something heart-warming and comforting about this song. For all its simplicity, it grabs the listener. Emmett's vocals are suitably low-key and restrained.
https://www.youtube.com/channel/UCTqqxpTmgMcm-lTIVqNCeyA


What is about how long a electric 36 volt cart thats really heavy would go , like distance wise with new batteries, its not a regen.
I have a 77 melex (ezgo clone) that has an all metal body. When the batteries were new MY KIDS could run all day without charging. I would guess we were getting 10 hours of normal use on a charge. When I say "normal use" I mean we use that particular cart at the lake for running back and forth to the beach, store, gathering firewood, and the occasional "drive around for no reason". It doesn't get run 100% of the time. If you have a stock cart you can get 30+ miles if everything is in good shape.


Your Laurel home deserves a garage door that is stylish and functional. There are many choices now available in the market. If you need help in deciding, just contact Laurel MD Garage Door Repair. We can also offer services like installation, maintenance, and repairs. Visit our website to know more about our services.


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100 Favorite Dishes (Westword)
100 Favorite Dishes: The Roti Taco at Mister Tuna
FRIDAY, NOVEMBER 11, 2016 AT 7:55 A.M.
BY LINNEA COVINGTON
Mister Tuna has a unique take on tacos.
Linnea Covington
No. 41: The Roti Taco at Mister Tuna
When we ordered the roti taco at chef Troy Guard's hip hot spot in RiNo, we weren't sure what to expect. The dish claimed it had harissa duck confit, tabbouleh-style salsa and raita, a yogurt flavored with coriander, cilantro and lime zest. All of this was to be placed on a traditional South Asian roti, a flaky, unleavened flatbread commonly used as a side dish for sopping up sauces and curries, and sometimes for wrapping food like a burrito. As a concept, it sounded intriguing; the result was beyond anything we had imagined.
First of all, the dish looked beautiful, an imperfect circle topped with a pile of gently placed greens and thinly sliced cucumber. The cooks cut the roti in half for us to make sharing easier, something we would recommend even if you're eating it solo. From there each half was easily folded to create the desired taco effect, and with the first bite, it became clear that this was another of chef Troy Guard's winning combinations.
"We knew we wanted to have duck on the menu and explored many different preparations," says Guard. "Ultimately, we went with a taco, because everyone loves tacos."
It was during the chef's time living in Singapore that he fell in love with Malaysian and Indian flavors, two components he wanted to incorporate into this dish. Guests can really get a sense of that when they bite into the buttery roti and are immediately greeted by strips of the slightly spicy, juicy duck. Then the fresh-tasting salsa comes in, a lovely melody of seasonal squash, cucumber, heirloom tomatoes, dill, parsley and chopped greens. The whole thing gets drizzled with housemade honey vinegar and lime-infused oil. Even with all those flavors going on, the richness of the poultry and cool acidity of the raita come through. As a whole, the roti taco proves balanced and unique, exactly what we hope for with fusion foods.
"Mister Tuna is all about being fun, non-traditional and creative," says Guard, "and I think that's exactly what this dish embodies."
Hungry for more? All of the dishes in our 2016 countdown are linked at the bottom of the article here


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The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site's content42 for ranking, parsing structured data, and generating snippets.
Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
Snapchat is a popular messaging and picture exchanging application that was created in 2011 by three students at Stanford University named Evan Spiegel, Bobby Murphy, and Reggie Brown. The application was first developed to allow users to message back and forth and to also send photographs that are only available from 1–10 seconds until they are no longer available. The app was an instant hit with social media members and today there are up to 158 million people using snapchat every single day.[60] It is also estimated that Snapchat users are opening the application approximately 18 times per day, which means users are on the app for about 25–30 minutes per day.[60]
SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a "super-fan" circle, and share special discounts and exclusive offers only with that group.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.[15] Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, given that an ad placed during a sports game broadcast or in the sports section of a newspaper is likely to be read by sports fans. However, social media websites can target niche markets even more precisely. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Google Adsense does this by looking for keywords in social media user's online posts and comments. It would be hard for a TV station or paper-based newspaper to provide ads that are this targeted (though not impossible, as can be seen with "special issue" sections on niche issues, which newspapers can use to sell targeted ads).
With the development of this system, the price is growing under the high level of competition. Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords. The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic.[15] PPC comes at a cost. The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location. A third advertiser earns 10% less than the top advertiser, while reducing traffic by 50%.[15] The investors must consider their return on investment and then determine whether the increase in traffic is worth the increase.
Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."


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Zatín (maďarsky Zétény) je obec na Slovensku. Nachází se v Košickém kraji, v okrese Trebišov. První písemná zmínka o obci je z roku 1233.

Obec má rozlohu 21,78 km² a leží v nadmořské výšce 100 m.

Pamětihodnosti

 Římskokatolický kostel sv. Štěpána, jednolodní původně gotická stavba s polygonálním ukončením presbytáře a představenou věží ze 14. století. Renesančně byl upravován v 16. století. V roce 1877 byl neoklasicistně upravován.

Reference

Obce v okrese Trebišov
Obce v regionu Dolní Zemplín
Maďarské komunity na Slovensku


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Overlord: Minions Player Count & Stats (2023)
Last Updated on: August 22nd, 2021
Home » 2009 » Overlord: Minions Player Count and Stats
Overlord: Minions Game Details
Here is pretty much everything you ever wanted to know about Overlord: Minions.
Climax Studios
Puzzle Video Games
Where to get Overlord: Minions:
Overlord: Minions Description
Meet Giblet, Blaze, Stench, and Zap – an elite Minion crew who, assisted by minion master Gnarl, get star billing in Overlord Minions, an irresistible and accessible puzzle action game, designed exclusively for Nintendo DS. In Overlord Minions, the Overlord commands the Minion team remotely. The Nintendo DS stylus becomes an extension of his evil will and every precise touch screen command is the player-as-Overlord directing, commanding and combining minions in battle, pointing and sweeping them to attack enemies and solving puzzles to execute his dastardly plans. Controlling the Special Farces team of four, players negotiate fiendish levels and take on a huge range of warped enemies to hunt down the Kindred, a cult dedicated to resurrecting the mighty Dragon Kin, a race of humanoid dragon hybrids, determined to replace the Overlord's despotism with their own. Extending the Overlord series' trademark humour, gameplay focuses on the mischievous physical comedy of the minion's antics and is delivered in a gloriously realised cartoon visual style.
Overlord: Escape from Nazarick
Wizardry: Proving Grounds of the Mad Overlord
Super Mario 3D All-Stars
Game Builder Garage
They Always Run


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In Anticipation of The Expendables 2: Sylvester Stallone's Top Five Best and Top Five Most Underrated!
By Chaz Lipp On the eve of The Expendables 2 hitting theaters, we thought we'd offer our choices for the five best movies starring the greatest action hero of all time – Sylvester Stallone! For good measure, we've chosen five of his films that are criminally underrated and deserving of a second look (or first, if you haven't seen them!). Let's start with the underrated ones, without further ado…
The Five Most UNDERRATED Sylvester Stallone Movies
1: Rocky V (1990) – Yes, you read right. We unapologetically support the much-maligned fifth entry in the Rocky series. Though many reasons have been cited for the movie's failure, its lack of popularity can be boiled down to one thing: Rocky doesn't have a boxing match in this one. If you look past the unsatisfying climactic street brawl, Rocky V has an awful lot going for it. Stallone really worked hard to change up the increasingly stale formula of the earlier sequels, restoring some depth to the characters that had evaporated almost entirely by Rocky IV. And in light of the recent tragic passing of Sage Stallone, who delivers a sturdy performance as Rocky's son, the movie now possesses an additional subtext of bittersweet emotion.
2: Rhinestone (1984) – Stallone as a NYC cab driver turned country singer. Long before critics and fans alike accused him of copying Arnold Schwarzenegger in a move toward comedy with clunkers like Oscar and Stop! Or My Mom Will Shoot, Stallone made this. It also had the distinction of being a musical-comedy, with none other than Dolly Parton as Sly's leading lady. This wasn't what most moviegoers wanted from Stallone, but if you watch with an open mind you might be surprised at how genuinely funny this fish-out-of-water oddity is. Parton's original songs are memorable (especially the riotous "The Day My Baby Died") and Tim Thomerson draws lots of laughs as Barnett Kale, a cowboy who likes his beer "real foamy."
3: Driven (2001) – Something went wrong with this car racing movie. It's easy to see what, if you watch the generous selection of deleted scenes on the DVD (or Blu-ray). The heart and soul of Stallone's screenplay was left on the cutting room floor. We're not saying this would have been a masterpiece had it retained all the interesting character details we see in the deleted footage. But it almost certainly would have been a better-respected movie. We're also not basing our opinion of the movie on its deleted scenes. Driven is admittedly unremarkable in many ways, but it's also an enjoyable (if inaccurate in its depiction of Champ Car racing) ensemble piece. Plus you won't see Sly with the legendary Burt Reynolds anywhere else.
4: Daylight (1996) – Huge overseas, but a bomb in the U.S. Such was the case with many of Stallone's mid-'90s actioners. This disaster film finds Stallone helping a group of people trapped in NYC's Holland Tunnel after a terrible explosion seals it off. All the formulaic disaster-movie elements are in place and really this could have starred pretty much any action star other than Stallone. Still, that doesn't keep Daylight from being a solidly-constructed action thriller. The late Sage Stallone co-stars with his dad in this one as well.
5: Cobra (1986) – The ONLY reason this Stallone-written, George P. Cosmatos-directed cop movie isn't number one is that over the past quarter century it has maintained a devoted cult following that recognizes its supreme "bad movie" brilliance. After backing out of Beverly Hills Cop, Stallone reworked his ideas for the badass, take-no-prisoners LAPD cop named Marion "Cobra" Cobretti ("Catchy name…") and the result was one of the most deliriously entertaining pieces of nonsense ever made. Brian Thompson plays the insane leader of an axe-clanging, murderous cult known as the New Order. It's up to Cobra and his partner Gonzales (Reni Santoni) to stop him, while protecting a woman who escaped his clutches (played by then-Mrs. Stallone, Brigitte Nielsen).
After the jump, Stallone's top five BEST!
The Five BEST Sylvester Stallone Movies
1: Rocky (1976) – Don't tell us you were expecting something else at the top. The passing of 36 years hasn't dulled the inspirational impact of this Best Picture-winning classic. Not only is Rocky a great sports film, it works just as well as a romance. Sometimes the varying quality of the sequels cloud people's memory of the original, but Stallone's Oscar-nominated screenplay (he received a nomination for Best Actor, too) is a finely-crafted character study about a lonely man finding purpose in his life.
2: First Blood (1982) – An action classic, the cinematic maiden voyage of Vietnam vet John Rambo is a blast of adrenaline. The journey from soft-spoken loner to hysterical derangement stands among Stallone's best performances. Just as is the case with his other signature franchise, the sequels have muddied the original's legacy. First Blood is essentially a B-movie elevated by its A-list ambitions. Richard Crenna, as Colonel Trautman, and Brian Dennehy, as Sheriff Teasle, turn in memorable supporting work.
3: Cop Land (1997) – This thoughtful police drama (and quasi-Western) didn't really catch fire at the box office in the summer of '97, despite significant buzz. Too many people were expecting a Scorsese or possibly Tarantino-esque display of fireworks. That's understandable, given the heavyweight ensemble cast including Robert De Niro, Harvey Keitel, Ray Liotta, Robert Patrick, Peter Berg, Cathy Moriarty, and Janeane Garofalo. Some might have expected Stallone – not often given credit for his dramatic chops – to choke amidst the sea of thespians. But he succeeds with flying colors by always underplaying against the more intense supporting players. Cop Land is only available on Blu-ray in James Mangold's director's cut. An out-of-print Canadian Blu-ray release is the ony 16:9-enhanced release of the theatrical verison.
4: Demolition Man (1993) – Finally Stallone gets credit for what we fans knew all along – the man is funny and can deliver a one-liner with an appropriately witty touch. This satirical depiction of a futuristic, violence-free utopia may get a little too wrapped up in the "demolition" promised by the title, but this is ultimately a smart, funny, and exciting sci-fi action movie. Wesley Snipes, as a thawed-out relic from a more violent past, makes a great opponent and Sandra Bullock steals the show in an early role. Demolition Man's supporting cast includes Denis Leary as the leader of the resistance movement and Rob Schneider (who would team up again with Sly in another sci-fi pic, Judge Dredd).
5: Cliffhanger (1993) – Between this and Demolition Man, '93 marked a real comeback for Stallone. Directed by Renny Harlin and co-written by Stallone, this mountain-climbing action epic opens with a gut-wrenching tragedy. The rest of Cliffhanger never quite rises to that unforgettable start, but it remains a lot of fun, however hokey it may occasionally be (i.e Stallone emerges from a freezing cold lake and his hair is perfectly blow-dried by the next scene, etc). The stunts (including a breathtaking mid-air money transfer between two planes), not to mention the Italian Alps and Colorado Rockies scenery, still impresses to this day. And John Lithgow has a terrific time chewing the scenery as villain Eric Qualen.
August 16, 2012 April 9, 2015 Chaz Lipp
Featured Stories, Features Lists, Sylvester Stallone


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With just over two weeks to go to this year's Children's Day the Yorkshire Cricket Foundation and Leeds Rhinos Foundation are pleased to be able to announce some of the fantastic activities available to the public for Leeds' biggest free event on Sunday 19th July.
Children's Day 2015 promises to be another exciting day for both children and parents, with an expected crowd of over 6,000 people heading to Headingley Carnegie Stadium to enjoy more than 30 activities from organisations across Yorkshire.
The stadium will be in full use on the 19th July with a great selection of sports represented at different areas around the ground, utilising both the rugby and cricket pitches with some of Yorkshire's biggest organisations around the ground including museum exhibits from Thackray Medical, The Royal Armouries, Eureka!, Manic Science and Lightwater Valley.
Children can get a taste of a range of sports on offer on the day, with a hockey station from Leeds Hockey Club, Rowing provided by the Yorkshire Rows, a Leeds Force Basketball station, an Archery area run by JP Archery, a skateboarding station with The Works Skatepark and a Snozone Winter sports area.
Wheelchair sports will also be represented on the day provided by Spider Y, along with a Gymnastics area ran by Gym Magic, a climbing activity from The Leeds Wall Climbing Centre, Leeds Rhinos and Yorkshire Cricket Skills Zones, Mini Squash and Mini Tennis from Carnegie Rackets, Baseball from Harrogate Tigers and a Handball activity courtesy of Leeds Hornets, all available to try out on the day.
For animal lovers, the TryZone Education centre will be hosting a pet's corner with an array animals to interact with, alongside a horses' station provided by the Equine Pathways Charity, all located at the corner of the North Stand and Western Terrace.
Food and refreshments will be available from our regular stadium vendors on the day, along with new offerings this year from restaurants Wok & Go and Red's True BBQ.
Also providing stations on the day will be Yorkshire Cancer Research, ASDA, West Yorkshire Police, Pure Gym, British Gas and Asda with face painting, a kids' bouncy castle and many more activities for small children available.
Entertainment at Children's Day has been organised by Child Friendly Leeds who have lined up some local music acts for the main stage hosted on the day by Rugby AM, who are also supporting the event.
The stage located outside Headingley Lodge, aside from a variety of music acts performing will host the Leeds Rhinos Foundation's very own Rhinestones Dance Academy.
As with every year, Children's Day receives the support of the Leeds Rhinos first team squad who will be available during the day to sign autographs, take photos and present trophies to the winners of the Rugby and Football tournaments taking place on the pitch from 10:30am.
The Stadium gates will be open from 10am and the event closes at 4:30pm and is completely free, so don't miss out on a great day out for the kids and support the work of the Leeds Rhinos Foundation and the Yorkshire Cricket Foundation.
This year's Children's Day is promising to be one of the biggest in recent years, with some fantastic activities on offer for the public to get involved with. With free entry and free activities, this is definitely an event not to be missed! Great fun for the whole family to get involved with.
Sam O'Donnell – Yorkshire Cricket Foundation


An ihaw-ihaw restaurant in Dumaguete City. It is near Silliman University. This is where we dined during our first night in Dumaguete. About a km away from Honeycomb Hotel. Diners in the evening are treated to a live band performance. The restaurant also serve beer and alcoholic beverages.
Chicken Inato. This is how they call grilled chicken. It was nicely grilled. No reddish or bloody part. And surprise, surprise. The meat was not dry. Yummy!
Grilled squid and pork barbeue. I think that squid needs a few more minutes in the charcoal grill. The barbeque was a hit.
Ampalaya con Carne. Only a hint of bitterness. A great dish that counteracts the oily food. And its healthy, too.


Today, Google Ads (formerly known as Google Adwords) is one of marketers' most essential tools, allowing you to create a variety of ads that can appear on Google and other sites such as Youtube and Blogger.
Just think about it: every second, Google process over 40,000 search queries, That's a LOT of chances for a high-performing ad to be seen- millions a day, if you invest and optimize. It's an opportunity you definitely can't pass up!
To make the most of this space, you need to know the basics. Adwords recently updated its interface to offer even greater benefit to its advertisers with a new ad experience.
If you're new to the world of digital advertising and want to start learning how to run campaigns on Google, this guide is for you. Read on!
Google Ads is an advertising platform that displays your ads on the search results page and other partner sites to attract leads and customers who are interested in your product.
Your goal will always be to appear at the top of the results page- however, whether this happens depends on several factors.
What does Google take in consideration to position your ad?
One of the most important features of Google Ads is its bidding system. In order to advertise on this platform and be eligible to appear on Google's search results page, it's necessary to bid on certain search terms or keywords. Although it seems like a simple process, carrying it out can be quite tricky, as it requires choosing a bidding strategy.
In each bid type, you can specify a maximum bid amount, maximum payment per click on your ad, and make these rates adjustable depending on the campaign's performance.
The quality score is how Google rates the quality and relevance of your ad. Relevance of landing pages, keywords, CTAs and expected click-through rates are taken into account when making this estimate.
Remember, the higher the quality of your ad and its content, the lower the cost of your bid and the better your positioning will be. The best thing you can do is to be consistent, use relevant and VERY specific keywords, and display them in both your search engine ads and landing pages. The idea is to be as specific as possible about what the user will get so, so they'll click on your ad faster.
The ad rank dictates the position your ad will have in search engines. This positioning is determined by the quality score, and your maximum bid per click.
Keep in mind that this value may change. Your ad rank will be recalculated every time your ad enters an auction, in which Google decides which ads with the relevant keyword will appear on the page, and in what order.
With each new query to the search engine, there's a new auction and probably a new ranking.
Now that you know the basics of how Google Ads works, let's move on to the good stuff: the types of campaigns you can create.
Currently, AdWords has a good variety of campaign options to choose from, each built around an advertising goal based on the actions you want your customers to take.
Once you have an idea of what your goal is, you can select the type of campaign you want to launch. Google Ads offers you the following options.
These campaigns focus on getting a person to take action, whether it's clicking on the ad or making a call to your company. They are a good choice if your goals are making sales (great for retargeting), gaining new leads, or driving traffic to your website.
In this campaign, ads can be displayed on several advertising-supported websites- not on the Google results page.
This campaign allows you to attract the attention of customers before they even do a search for your product. Your ad can appear in different places depending on your targeting criteria, such as keywords, topic, placement, and remarketing.
The goals for these campaigns are quite varied: sales, leads, website traffic, brand and product consideration, and brand awareness and reach. The selection will always depend on the actions you want users to take.
If you're a retailer, this is for you. Shopping campaigns allow you to create ads to promote your products, bring traffic to your website and attract more qualified leads. These ads will also be displayed on Google and all over the web.
In this case, Google uses your Merchant Center product data to decide where and when to display your ads. For example, once a user makes a query in the search engine, Google uses the data from the Merchant Center to display the most relevant product for the potential customer.
If your goals are to make sales, drive traffic to your website or win new leads for your retail business, this is the type of campaign you want.
The great thing about video campaigns is that you can create more creative ads that engage better with your audience. The ads generally appear before, after or in the middle of a Youtube video. They can also be shown on Google partner sites (Google Display Network).
Usually, these ads cannot include text, still images, or other ad formats such as bumper ads (6 seconds ads that appear at the beginning of a Youtube video). Video campaigns are ideal for creating brand awareness and consideration, winning leads, and bringing traffic to your website.
This type of campaign works for people or businesses that want to promote their apps. With this campaign, ads are positioned in Google's properties: Google search, YouTube, Google Play and all partner sites in Google Display Network.
Google creates ads with various formats based on the text and language you propose. Once the platform creates the ads, it will display those that have performed better.
How do you always create high-performing ads? Try different options to see what works best- different bid levels, geographic segmentation, and image sizes. Find the combination that brings you the greatest benefits.
As you can see, campaign types determine where your ads will appear. This variety of options allows you to engage with new customers in different ways and on a variety of sites. However, none of this would be possible without bidding on the right keyword. Let's quickly delve into keywords- and their counterparts, negative keywords.
A keyword is a word or group of words, that Google uses to match your ads with the queries people do on the search engine. The more relevant and specific the keywords you bid on, the more likely you'll appear on the results page and be at the top.
Once a term used by a user matches your keywords, your ad enters the Google auction mentioned above. Here, your keywords play a very important role, as they determine your quality score which directly influences the ad rank of your ad.
The more relevant your keyword, the better your quality score and ad rank. How do you make your ad focus specifically on relevant keywords to your audience? A good strategy is negative keywords.
Google Ads gives you the option to exclude certain terms, known as negative keywords, that are related to your keywords, but are in fact relevant to a different audience or product.
For example, if you are a retailer specialising in orthopedic sneakers, you may want to add as a negative keyword terms such as "running shoes." Why? While your orthopedic sneakers are running shoes, people searching with the term "running shoes" are less likely to be interested in your specific product- making your keyword a lot less relevant to them, and a lot more likely to lower your overall quality score for appearing to an excessively broad audience.
Keywords are the key to a successful campaign. Choosing them carefully is mandatory when creating new ads. Always look for terms that your audience uses in search engines, and which are related to your industry and product.
We've covered the basics of Google Ads! You're ready to start creating ads and try all the features this tool has for you. Want to explore the full power of Google Ads? Contact us– we're ready to answer all your questions, and even build your new ad campaign from scratch!
Having a strong customer relationship is more important than ever. Advancing technologies and new communication channels have made consumers very aware of their options- and a highly personalized experience is now the expected norm when interacting with brands.
It's not enough to offer a fantastic product or excellent service; customers now expect immediate answers and personalized interactions. Brands capable of making this happen will connect with their customers and create long-lasting relationships.
To connect with your customers, first, understand what they're thinking and talking about. What are their pain points, complaints, and needs?
By using social listening (link: SproutSocial) you can understand and analyze the conversations and trends around your brand and industry, and use those insights to deliver real value to your customers.
You'll create content that's relevant to your audience; in turn, they'll identify with you, and feel you value their interests.
According to The Social Habit, 42% of online consumers expect a response to their inquiry within 60 minutes- if not, they'll often express their discomfort by complaining across social media.
Conversely, an immediate answer will delight your customers, increasing the likelihood of building a loyal relationship.
Chatbots are very helpful for this, giving brands 24/7 two-way communication with their audiences through instant messaging. It's a great, cost-effective way to deliver fantastic customer service and build stronger relationships with your audience.
Thanks to analytics, marketers can see consumer behavior, purchase preferences, habits, and more- ingredients for customizing our responses to them.
Using previously gathered data from past interactions allows you to tailor not only your responses to consumers but outgoing messaging (i.e. marketing) as well: for example, if a person bought a skirt on your website, you can send them an email with suggestions of the perfect heels to match.
This kind of personalization helps you to build a connection with the customer and make them feel valued.
In a previous post, we mentioned how essential an authentic voice is. The future of marketing is more transparent and personal, and brands need to follow suit in their communication style.
Authentic communication works because people relate to your brand and perceive you as reliable and trustworthy, making even initial connections stronger.
The key to being authentic is showing your human side and personality, consistency, and maintaining your core identity (i.e. staying genuine) at all times.
Showing appreciation builds customer relationships that last longer.
A simple way is by rewarding loyal or active customers with contests and competitions with the opportunity to win an attractive prize. Contests on Instagram are very common; in addition to strengthening relationships with long-time customers, you generate buzz and brand awareness in new audiences.
Another proven winner is a loyalty discount program, where customers earn points when buying your products and services, redeemable for rewards.
Of these, the former is best suited for business models expecting few, high-value interactions with consumers, such as durable goods or expensive items such as fine jewelry. The latter is best suited for models based on frequent repeat engagement, such as affordable fashion, food, or recurring services.
Whether customers have positive or negative feedback, asking for it is invaluable- it makes you aware of weaknesses in your service you may not have known existed. When given the right means to express their feedback, customers often provide the solutions to the very problems they complain about.
Another critical benefit of frequently soliciting feedback is emotional- even if a problem can't or won't be solved, giving consumers a voice and allowing them to feel heard improves their perception of your brand. Remember, negative feedback is as valuable- or more- as positive.
"Under promise and over deliver." Always look for ways to go the extra mile and impress your customers so they keep coming back.
Some easy but valuable ways to exceed expectations is to deliver a product before the date you promised, offer incredible discounts and promotions to long-time customers, and provide additional support (such as product service check-ins) even though your customers didn't ask for it.
Building connections with your customers must be an essential part of your digital marketing strategy. You will win the affection of your customers, and also it will keep your brand ahead of your competitors.
At Motion Ave, we understand the importance of taking care of our customers, and we can help you build strong connections with your customers as well. If you need a hand, just let us know.
What are other ways you build stronger relationships with your customers? What's the best thing a brand has done to earn your respect? Comment below and tell us your story!
When we talk about marketing trends, we often forget that content marketing is one of the most appealing and underrated; everyone loves helpful and educational content that can help us define and solve a problem.
So, how do you start creating a content marketing strategy that your prospects will value?
Here's some of the most effective techniques to create a killer content strategy that will not only drive traffic to your website, but that will also drive readers down your marketing funnel.
I can't overstate the importance of buyer personas. Without investing time and effort in creating personas, your marketing content strategy WILL FAIL. It's like trying to find a needle in a haystack… with your eyes closed.
If you don't know the pain points your current and potential customers are facing, you won't create content they'll read- simple.
How do you create a Persona?
Start by interviewing your current customers wherever possible. If this is a challenging task, send visitors to your site, blog, or eCommerce store a survey and offer something in return if they fill out all the questions.
You can also take this opportunity to gather real quotes from them, and use this collection as part of your persona creation process.
If you don't have a lot of information to start off, create a simple template and improve it over time as you gather more information from customers and leads.
With buyer personas defined, it's time to audit your existing content, and identify all the marketing assets your business has at its disposal.
This is an analysis of every piece of content your team has ever created! It will help you understand which buying stages and buyer personas need more attention and content- what you have, what you need, and what should be improved.
A content audit keeps your collection organized, keeps your team on the same page, and makes it easier to repurpose past content that remains relevant to your prospects.
Setting SMART goals will give you a long-term vision of where you want to go, and short-term motivation since your standards for success are clear and possible.
Your goals should always be realistic and precise- if you have a hard time defining them, look at your old data and start from there. If you don't have any data from previous months, look at competitors' blogs as a benchmark – tools such as UberSuggest can give a domain overview, keyword suggestions, content ideas and more.
This seems repetitive, but as you write each blog post on the topic, you can make your headline more specific. Don't forget that content written for the decision stage will always offer your product or service as the final and best solution to the reader!
As Hubspot says, content is defined by purpose, topic, and format. It's always better to have a few posts that add a lot of value than hundreds that may be skipped- quality over quantity, always.
Don't forget that you can use various formats for your content offers; the more diverse, the better, unless you've already identified one or two types of formats that your audience loves.
Finally, no matter who the target audience of your content- consumer, B2B, or something else- the reader is a human. Write to humans, and communicate as though you're speaking to humans. The most essential quality of content that is read to completion and acted on is a genuine voice.
Looking to create and deploy a killer marketing strategy with help from the experts? Drop us a line– we're the experts you're looking for!
Marketing trends are constantly changing: we've seen the boom of email marketing, Facebook and Instagram Ads.
Now… it's the age of chatbots!
Why? Today's marketing is all about customer experience (or CX)- and chatbots are the perfect tool to improve your customers' CX.
The rising demand for a personalized CX has made chatbots a natural choice; they're changing the way industries offer their products or service to the market. Chatbots offer a low-cost solution for 24/7 customer service, and when properly deployed, will be adaptive to each visitor's needs.
Chatbots can reduce up to 30% of the company's costs for communication with customers according to research done by Business Insider Intelligence.
Gartner forecasts that by 2020, over 85% of customer interactions will be handled without needing a human.
Just like any AI application, chatbots are only as good as their programming. Fortunately, chatbots are becoming more advanced, intuitive to build, and user-friendly every day- you can create multiple sets of triggers for your bot to engage a visitor, and even learn from your customers (depending on how advanced your chatbot's AI is). In most cases, chatbots are easy to customize for your CX needs- and you don't have to be a coder to do it.
Because of their high level of customization, chatbots can be deployed for a wider variety of purposes than you might imagine- anything from Q&A to account servicing to sales.
Here are a few ways you can start using chatbots in your marketing strategy.
Conversational marketing is engaging an audience (website visitors) to gather feedback, then using this information to personalize customers' buying cycles and generally improve your CX.
a. List the questions your customers usually ask when visiting your website- and the best answers. This will be the foundation of your bot's knowledge base.
b. If you don't have a lot of information from your customers yet, that's ok too- have your team go through your website's buying steps and craft questions and answers of the steps where they got lost, or things weren't clear. Asking people uninvolved in the design process of the site is best, as they're "naive" users, just like your visitors will be. Everyone responds to a UX differently- this is where diversity in your site testing is essential!
c. After putting your bot to work, don't forget to do constant rounds of optimization- this by far, is the most important step. It'll help you improve your conversational marketing strategy, and it'll also help gather valuable feedback on how your visitors live their experience on your website.
Chatbots have something to offer during your entire lead cycle: Acquire, Qualify and Convert. But don't wait until you have a lead on the hook to start harnessing their power- chatbots are also a great way to share important news regarding your business!
We're all sick of receiving 500 emails a day with promotions, news, and messages from multiple brands. Chatbots are a better way to approach your website visitors, and to share things that matter to our brand.
Think about a webinar for instance (and I'm speaking from experience) – I absolutely love webinars, but I often miss emails inviting me to ones I care about because I get so much spam every day.
On the other hand, if I visit your website, and I get a friendly message (presented in a very human way) from a chatbot about a super-awesome new webinar next week, inviting me to subscribe and add the event to my calendar on the spot, I'm very likely to do it!
Chatbots are a great way to approach your visitors without being too invasive. If properly executed, this tactic will do wonders for you and your brand!
Bots can be used in this way to effectively share promotions, new collections, or news your audience should know- while simultaneously building your database! It's a win-win for both you and your audience.
Need I say more? Chatbots give you a 24/7 sales cycle! You'll never miss sales opportunities- every visitor to your site can get the product or sales support to make their decision IMMEDIATELY.
Chatbots can be programmed to offer specific products to specific website visitors and even offer other product suggestions. In other cases, bots can suggest great complimentary products to visitors who've already purchased something- think of the "you may also like.." feature usually appearing at the bottom of a sale page, this time presented in a more timely, social, personal manner!
If you're in the B2B business, bringing your chatbot to quality prospects is the best way to go. If you're familiar with Intercom, you probably know they're the perfect example of how to qualify a lead.
Notice how the chatbot provides all the meaningful responses to drive the conversation forward as choices, rather than a text box- this is a powerful way to use chatbots to drive visitor behavior in meaningful directions.
As a visitor answers the chatbot's questions, it's qualifying them as a lead- and handing the information to the sales team, if they represent an ideal customer profile.
Does content marketing drive your traffic? Your chatbot can help you build a large database by providing similar content offers to what your audience is currently reading.
The real magic is when your chatbot can offer website visitors a downloadable item (such as a PDF or ebook) or even a link to one of your videos similar to the topic they're reading. Best of all, you can set your chatbot to start a conversation with the user, offer the relevant content, AND ask for their email in return. You've built your database and helped your visitor with even more useful content- completely hands-off!
As you can see, chatbots can do so much for you and your visitors- and their power and versatility is only increasing. They're easy to set up and one of the most cost-effective CX solutions out there.
Have you started implementing a chatbot strategy for your business? If so, what are the strategies that have worked out the best? Share your opinion in the comment below!
Last, but not least: Don't forget to make your chatbot sound human!
Todos queremos tener siempre el diseño más innovador y refrescante, pero para lograrlo debemos entrenar nuestro ojo, y nuestra mente, de manera constante.
When getting started with Facebook advertising, most people view it as a straightforward task. There are many objectives for each business goal, and different formats you can choose.
It's no secret that marketers need specific strategies and tools to better understand their ideal audience and their reactions. When advertising on Facebook, you want to be confident that your ads are reaching the right people, in the right place, at the right time; most importantly, you'll want to feel certain your advertising budget isn't being wasted.
Motion Ave, Inc. 40.757645, -73.980367 Inbound Marketing and Design Agency.