text:
Morphological – relating to the form or structure of things; relating to the branch of biology that deals with the form of living organisms, and with relationships between their structures; relating to the patterns of word formation in a particular language, including inflection, derivation, and composition.
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Andrew Falloon's maiden speech
Rangitata MP Andrew Falloon's maiden speech:
Thank you Mr Speaker. Congratulations on your election, and congratulations to your fellow presiding officers.
I stand here today the proud son of Shirley and John, and grandson of Ron and Joan, Arthur and Eva.
My family have sacrificed much for me to be here.
My paternal grandfather contracted polio as a child, making farming a struggle for my father's family on their farm just outside of Waimate.
My maternal grandfather passed away at a young age, leaving my grandmother to raise three daughters on her own.
Gender equality was borne out of necessity – she did the work of two men, and raised three strong and independent women.
She was a formidable woman, and had a huge impact on me growing up.
My father spent much of my childhood growing his small business, so much of the heavy lifting of raising my sister Anna and I fell to my mother.
On top of looking after two kids, holding down a job, and being involved in a variety of worthy causes, she made the time to go to night school.
She's always been an example to me of the importance of education, and of lifelong learning.
I'm a firm believer that we are products of our environment.
That the people we meet, and the experiences we have shape who we become.
In that sense, I recognise my privilege.
I come from a loving family. Two parents, still together.
I was born and raised in Ashburton, at the northern end of the Rangitata electorate, the sort of place you wouldn't have thought twice about letting your kids stay out kicking a ball around the local park until sunset.
The Rangitata electorate I'm proud to represent spans much of Mid Canterbury and South Canterbury.
Unlike the 20 or so Auckland MPs who have to share a pretty average rugby team, I'm spoilt with two strong Heartland teams.
In the west we have the Southern Alps and Mt Hutt, rising high above the Canterbury plains below, with picturesque communities like Methven, Mount Somers, Staveley and Mayfield not far away.
Travelling south, the electorate cuts in to the east when you reach the Rangitata River, tracing the outskirts of distinct and diverse communities like Temuka, Orari, Winchester and Pleasant Point.
Timaru, where my wife Rose and I live, lies at the southern boundary.
Home to a thriving port, major food processing and manufacturing plants, artisan cheese, craft beer, excellent coffee and of course Caroline Bay, the Riviera of the South.
If you haven't visited yet, to quote a questionable Australian marketing campaign: "where the bloody hell are ya?"
Further north, the coastline turns rugged, with hut settlements looking out over the ferocious South Pacific Ocean.
You'll often find me at the Rangitata Huts, outside of mobile phone coverage (my apologies in advance to the Senior Whip), hiking the coastal trails, or trying to catch some dinner.
Further inland are the towns and settlements of Fairton, Hinds, Wakanui, Winchmore and Ashburton Forks, all surrounded by rich and fertile soils, which help make Mid and South Canterbury a food basket for the world.
In all of these communities you'll find the friendliest and most welcoming people you're ever likely to meet.
I am honoured and humbled to be their servant in our House of Representatives.
I went to my local Primary, Allenton School, where my mother worked in the office for twenty years.
After being sent to the Principal's office just once I quickly learned that the growling I'd get from him would pale in comparison to what I'd get from her.
While I was at Ashburton Intermediate I became a keen rugby player for my local club Allenton, and with dreams of becoming an All Black, I enrolled as a boarder at Christchurch Boys' High School.
Known as one of the most prolific producers of All Blacks, Christchurch Boys' have produced 46 at last count, sadly my talent and training only got me as far as the mighty third fifteen.
By that time my attention had turned elsewhere.
I started studying economics in Year 10, 20 years ago, and haven't stopped since then.
I credit this, and some exceptional teachers, with encouraging an early interest in politics.
More than anyone I thank Doctor Bruce Harding, my Year 13 English teacher, for fostering debate, treating us like adults, and goading me into arguing with him daily.
He was a staunch Alliance supporter, so I'm not sure he'll appreciate my thanks, or that I've gone on to become a National Party MP.
I had a year off, pulling pints in London and backpacking around Europe, and came home to study Political Science and Economics at the University of Canterbury.
Coming from Ashburton, these years in Christchurch, and stints in London and later Wellington were quite a shock.
I'm still not entirely comfortable in big cities.
Throughout High School and University I was home in Ashburton every chance I got.
Working on dad's cousin's pig farm.
I learned more there than I've learned anywhere else.
The value of hard work.
An entirely new and colourful vocabulary.
I'm still trying to unlearn it.
But above all it's given me an understanding of the huge importance of our primary sector, for jobs, for exports, and for what we eat and drink.
Following university I came to work in this place, never expecting I would be here nearly a decade.
I worked on some fascinating issues.
Auckland governance reforms.
Foreign charter vessels.
The International Convention Centre.
Novopay.
I visited some incredible places: India. Colombia. Indonesia.
But what I'll remember most are the people.
My colleagues I worked with, all of whom were here because they wanted to make New Zealand a better place.
Mr Speaker, traditionally maiden speeches are a time for new MPs to talk about what they want to achieve during their time in Parliament.
I recall once reading a speech by Roger Douglas, the architect of free market reform in the fourth Labour Government.
In it he called for the state-backed construction of carpet manufacturing plants across the length and breadth of New Zealand.
I can only hope my vision for our country stands the test of time a little more.
New Zealand is a wonderful country, but I believe our best days are ahead of us.
I'm here because I want to contribute to making that a reality.
I'm not here to eat my lunch.
I want to see New Zealand continue to develop into a small, confident, outwardly focused country.
A country that remembers its history, but looks to the future.
A country that overcomes challenges rather than becoming consumed by them.
As the world grows smaller and as technology advances, the things that once held us back, like our distance, become less important, and for biosecurity and our environment, become our strengths.
Our population, too small for a sizeable domestic market, means that we have to trade.
To quote one of my colleagues – New Zealand companies are barely out of nappies before they have to start selling offshore.
That's why I'm a strong supporter of free trade – we cannot hope to become prosperous and successful as a country of 4.7 million people trading with ourselves, and turning our back on the world.
The benefits of trade are enormous.
Where that's most felt, isn't Ponsonby or Panmure, Khandallah or Karori; it's in regional New Zealand.
On the back of the China Free Trade Agreement, trade with China has tripled in the last decade.
Half the pizzas in China are topped with mozzarella from Fonterra's Clandeboye plant in my electorate.
We now need to redouble our efforts in new and growing markets like South America and the Middle East, and do much more in Africa.
I'm incredibly nervous about talk of cutting migrant numbers.
The local economy is growing strongly in my area.
We simply don't have enough people to do the jobs that are available.
A large cut to work visas would stall growth in the regions.
We have to move away from blaming migration for the social ill of the day.
Mr Speaker, the world is changing rapidly.
It's important we continue to offer an education to our young people that will help prepare them for a future we cannot today imagine.
We have world class schools and universities.
But I am concerned there is a notion prevalent in too many of our high schools that their role is solely to train kids to go to university.
Farming and the trades have to be given a far more equal weighting when educating our young people about their career options.
Mr Speaker, we have much to be proud of.
We are a vibrant, multicultural society.
We are addressing past injustices.
But we can't rest.
In the last year more than 600 New Zealanders took their own lives.
There's no single answer, no silver bullet to fix that.
I was pleased that the last Government set aside $100 million as part of Budget 2017 to investigate new approaches – we have to accept what we have now isn't working.
When 600 of our fellow Kiwis are dying at their own hands we have to say this is unacceptable.
When I was in my late teens and early twenties three of my best friends took their own lives in tragic circumstances.
I'm sorry that I couldn't do more for them.
It's a feeling that doesn't go away.
I was fortunate that it was about this time, when I was at University, I met someone who helped me through it.
I wouldn't be here without her.
Her name is Rose, and the best moment of my life was when she agreed to marry me.
Mr Speaker, before I end I have a few people to acknowledge.
No campaign is run by one person and the most successful campaigns have too many people to thank.
But there are a number of people without whom this wouldn't have been possible.
My family are here in the Gallery today, and they've been nothing but supportive, despite I think a healthy degree of scepticism about politics and politicians.
Thank you for your support, and for listening to me prattle on for years about stuff you couldn't care less about.
The three Ministers I worked for: Rodney Hide, Phil Heatley and Steven Joyce.
Thank you for your guidance, your patience, the opportunity and your friendship.
Thank you to my campaign team: Jess Letham, Mark Oldfield, John Hunt, Colin Truman, John Driscoll and Allan Booth.
My campaign chair Alison Driscoll, still not a single disagreement in seven months, a pretty remarkable achievement, particularly for me.
Fellow Rangitata candidates: Olly, Jo, Tom and Mojo; thank you for a good natured campaign.
I learned something from all of you.
It's great to see Jo here as a Labour list MP, but incredibly sad that Mojo Mathers wasn't high enough on the Greens' list to return.
To my predecessor the Hon Jo Goodhew.
Thank you for being a constant source of advice and guidance, and for the job you did as our local MP for many years.
Finally, to my wonderful wife Rose.
Thank you for joining me on another journey.
1 Comment	| politics	| Tagged: Andrew Falloon	| Permalink
Thursday's quiz
You are invited to pose the questions.
Anyone who stumps everyone will win a virtual bunch of peonies.
1 Comment	| diversions	| Permalink
Irrigation water flows at Sheffield as new scheme starts – Heather Chalmers:
Sheffield arable farmer Damon Summerfield expects to double his production following the arrival of water from the massive Central Plains Water irrigation scheme, writes Heather Chalmers.
If Central Canterbury arable farmer Damon Summerfield is acting like an expectant farmer it's no surprise. This "baby" has been 10 years in the making.
He's even talking about a christening which is apt when the "baby" is irrigation water as part of the Central Plains Water community scheme. . .
Farmer vigilance helps keep sheep measles at low ebb:
New Zealand recorded its lowest lamb prevalence level of sheep measles in ten years, says the project manager for Ovis Management Ltd, Dan Lynch.
He says 0.59% of lambs processed in the season ending October were detected with sheep measles versus 0.64% last season.
Lynch believes this low prevalence reflects continuing onfarm control being exerted by farmers across NZ. "This is a great outcome." . . .
Beef + Lamb New Zealand Chairman James Parsons not seeking re-election:
James Parsons, Chairman of Beef + Lamb New Zealand (B+LNZ), announced today he will not be seeking re-election in the organisation's director elections in March.
Mr Parsons, who farms a 478-hectare hill country farm in Tangowahine, Northland, has served as the Northern North Island Director on the B+LNZ Board for nine years, including four as Chairman.
"Although I am still very energised as the organisation's Chairman, another three-year term would mean 12 years on the board and seven years as Chairman," says Mr Parsons. . .
Beef + Lamb New Zealand invites director nominations and remits/resolutions for Annual Meeting:
Beef + Lamb New Zealand (B+LNZ) today announced nominations have opened for two B+LNZ director roles and one position on its Directors' Independent Remuneration Committee (DIRC).
Under the requirements of the B+LNZ constitution, two electoral district directors and one existing DIRC member retire by rotation at the annual meeting.
This year, directors Phil Smith (Northern South Island), and James Parsons (Northern North Island), and DIRC member Derrick Millton will be those retiring by rotation. They are permitted to seek re-election. Mr Parsons announced this week he will not be seeking re-election as a director. . .
Rabo NZ chief Daryl Johnson resigns after less than two years in the job – Sophie Boot:
(BusinessDesk) – Rabobank New Zealand chief executive Daryl Johnson has resigned, less than two years after taking over the reins of the rural lending specialist.
Johnson's resignation will take effect on Dec. 22, and Rabobank NZ has commenced a process to appoint a new chief executive officer, chair Henry van der Heyden said in a statement to the NZX. Johnson joined the bank in July last year, having previously led National Australia Bank's Asia business. . . .
Water scientist hits back at claims around Waimea dam plan – Cherie Sivgnon:
The Waimea River, near Nelson, will be dry most summers if more water is pumped from the aquifers under the plains without augmentation, according to Landcare Research water scientist Andrew Fenemor.
If minimum flows in the river were to be maintained and seawater intrusion avoided, there needed to be limits on water taken from the aquifers, he said.
Fenemor is a former Tasman District Council environmental manager and a member of the newly formed Community Water Solutions Advisory Group, set up to advise the council and its proposed joint-venture partner in the $82.5 million dam project, Waimea Irrigators Ltd. . .
Canterbury A&P Show: 'Amazing' weather and crowds for day one – Oliver Lewis:
Bryce Black has been described as the "chief stirrer" and "ring entertainer" during his long tenure at the Canterbury A&P Show.
The 87-year-old has almost never missed a show and has presided over the movement of horses into the ring for the past 70 years.
On Wednesday, the opening day of the 155th event, the Tai Tapu local was in his caravan right on the edge of the Main Arena. . . .
There's more farmland in the world than was previously thought – Megan Durisin:
There's more agricultural land in the world than previously thought, and India rather than the U.S. or China is now believed to have the biggest acreage of any country, according to new study aimed at improving food and water security.
Global cropland totals 1.87 billion hectares (4.62 billion acres), 15 percent to 20 percent higher than earlier estimates, according to a map released Tuesday by the U.S. Geological Survey. The increase is due to the assessment of areas previously mapped inaccurately, or left unmapped, the USGS said in a statement. . .
There's more land under farming in the world than previously thought according to USGS study of NASA satellite datahttps://t.co/lTqTkSbdka pic.twitter.com/1I2278NZHD
— C. S. Prakash (@AgBioWorld) November 15, 2017
Leave a Comment »	| business, environment, Farming, food, rural	| Tagged: Andrew Fenemor, Beef + Lamb NZ (B+LNZ), Bryce Black, Canterbury A&P Show, Central Plains Water (CPW), Cherie Sivgnon, Community Water Solutions Advisory Group, Damon Summerfield, Dan Lynch, Daryl Johnson, Derrick Millton, Heather Chalmers, Henry van der Heyden, James Parsons, Megan Durisin, Ovis Management, Phil Smith, Rabobank, sheep measles, Sophie Boot, Waimea dam	| Permalink
Higher spending, tax, debt
Economists are warning that the Labour-led government'd Debt will be billions more than planned.
. . . In Opposition Labour laid out a fiscal plan which would borrow around $11 billion more than National had proposed, but still cut debt as a share of the total economic output from 24 per cent to 20 per cent by 2022.
The plan formed a major point of contention during the election campaign, as National finance spokesman Steven Joyce was widely mocked for his claim that Robertson's plan had a major "fiscal hole".
This is a very good argument for independent costing of party policies before an election.
But bank economists, who monitor the likely issuance of government bonds, are warning of pressure for Treasury to borrow billions more than Labour had signalled because of new spending promises.
ANZ has forecast that Labour will borrow $13 billion more than Treasury's pre-election fiscal update maintained the former Government would over the next four years, although around $3b of that would go to the NZ Super Fund.
Borrowing to contribute to the super fund is as reckless as borrowing to play the share market instead of paying off a mortgage.
This would see net Crown debt at 23 per cent of gross domestic product, 3 percentage points higher than Labour's plan.
Outgoing ANZ chief economist Cameron Bagrie said the estimates for new spending were "conservative", including an assumption that the new $1b a year regional development fund would come entirely from existing budgets. . .
BNZ senior economist Craig Ebert said the figures were hard to determine so early in the term, but borrowing "could amount to a number of billion dollars" more than Labour had outlined. . .
During question time in Parliament on Tuesday, Robertson maintained that the Government was sticking to its pre-election debt plan.
"But what we're not prepared to put up with is a situation where we do not have enough affordable homes, where we have not made contributions to the [NZ] Super Fund, and where an enormous social deficit is growing," Robertson said.
"In those circumstances a slower debt repayment track is totally appropriate."
A much more disciplined approach to spending would be wiser.
National took office when the kitty was empty and Treasury was forecasting a decade of deficits.
In spite of the GFC and natural and financial disasters, it returned the books to surplus without a slash and burn approach to social spending.
This government has taken over with plenty of money in the kitty and forecasts of continuing surpluses.
With careful management, it should be able to
Labour and many on the left talk about the "failed policies of the 80s".
They never look at the cause of the problems which precipitated those radical policies – higher spending, higher taxes and higher borrowing.
Those were the failed policies.
Unless the new government takes a much more careful approach, it will take path New Zealand down that path again.
2 Comments	| economy, politics	| Tagged: ANZ, BNZ, Cameron Bagrie, Craig Ebert, Labour, National, Steven Joyce	| Permalink
It is the duty of a good shepherd to shear his sheep, not to skin them. – Tiberius who was born on this day in 42 BC.
Leave a Comment »	| quotes	| Tagged: Tiberius	| Permalink
November 16 in history
42 BC – Tiberius, Roman emperor, was born (d. 37).
1272 – While travelling during the Ninth Crusade, Prince Edward became King of England upon Henry III's death, but he will not return to England for nearly two years to assume the throne.
1491 – An auto de fé, held in the Brasero de la Dehesa outside Ávila, concluded the case of the Holy Child of La Guardia with the public execution of several Jewish and converso suspects.
1532 – Francisco Pizarro and his men captured Inca Emperor Atahualpa.
1643 – Jean Chardin, French-English jeweler and explorer, was born (d. 1703).
1776 – American Revolution: The United Provinces (Low Countries) recognised the independence of the United States.
1805 – Napoleonic Wars: Battle of Schöngrabern – Russian forces under Pyotr Bagration delayed the pursuit by French troops under Murat.
1806 – Mary Tyler Peabody Mann, American author and educator, was born (d. 1887).
1821 – Missouri trader William Becknell arrived in Santa Fe, New Mexico over a route that became known as the Santa Fe Trail.
1840 – New Zealand officially became a separate colony of Britain, severing its link to New South Wales.
1849 – A Russian court sentenced Fyodor Dostoevsky to death for anti-government activities linked to a radical intellectual group; his sentence is later commuted to hard labour.
1852 – The English astronomer John Russell Hind discovered the asteroid22 Kalliope.
1857 – Second relief of Lucknow. Twenty-four Victoria Crosses were awarded, the most in a single day.
1863 – Battle of Campbell's Station near Knoxville, Tennessee. Confederate troops unsuccessfully attacked Union forces.
1869 – Hamiora Pere was executed for treason.
1885 – Canadian rebel leader of the Métis and "Father of Manitoba", Louis Riel was executed for treason.
1896 – Joan Lindsay, Australian novelist, was born (d. 1984).
1897 – Choudhry Rahmat Ali, Indian-Pakistani academic, created the name for Pakistan, was born (d. 1951).
1907 – Indian Territory and Oklahoma Territory became Oklahoma and was admitted as the 46th U.S. state.
1907 – Cunard Line's RMS Mauretania, sister ship of RMS Lusitania, set sail on her maiden voyage from Liverpool to New York City.
1914 – Eddie Chapman, British World War II spy and double agent, akaAgent Zigzag, was born (d. 1997)
1914 – The Federal Reserve Bank of the United States officially opened.
1916 – The first conscription ballot was held in New Zealand.
1916 – Harold Baigent, New Zealand actor, was born (d. 1996).
1938 – LSD was first synthesized by Swiss chemist Dr. Albert Hofmann at the Sandoz Laboratories in Basel.
1940 – The Royal Air Force bombed Hamburg.
1940 – The Nazis closed off the Warsaw Ghetto from the outside world.
1943 – American bombers struck a hydro-electric power facility and heavy water factory in German-controlled Vemork, Norway.
1944 – Operation Queen, the Allied thrust to the Rur, was launched.
1944 – Dueren, Germany was destroyed by Allied bombers.
1945 – Operation Paperclip: The United States Army secretly admitted 88 German scientists and engineers to help in the development of rocket technology.
1945 – UNESCO was founded.
1953 Griff Rhys Jones, Welsh comedian, writer and actor, was born.
1965 – The Soviet Union launched the Venera 3 space probe toward Venus, the first spacecraft to reach the surface of another planet.
1973 – NASA launched Skylab 4 with a crew of three astronauts for an 84-day mission.
1973 – U.S. President Richard Nixon signed the Trans-Alaska Pipeline Authorisation Act into law.
1979 – The first line of Bucharest Metro (Line M1) was opened from Timpuri Noi to Semanatoarea in Bucharest.
1988 – The Supreme Soviet of the Estonian SSR declared that Estoniawas "sovereign" but stopped short of declaring independence.
1988 – In the first open election in more than a decade, voters in Pakistan elected populist candidate Benazir Bhutto to be Prime Minister.
1989 – A death squad composed of El Salvadoran army troops killed six Jesuit priests and two others at Jose Simeon Canas University.
1989 – UNESCO adopted the Seville Statement on Violence at the twenty-fifth session of its General Conference.
1997 – After nearly 18 years of incarceration, China released Wei Jingsheng, a pro-democracy dissident, for medical reasons.
2000 – Bill Clinton became the first U.S. President to visit Vietnam since the end of the Vietnam War.
2010– Prince William and the Kate Middleton announced their engagement at Clarence House.
Sourced from NZ History Online & Wikipedia
Leave a Comment »	| history	| Tagged: Choudhry Rahmat Ali, Eddie Chapman, Griff Rhys Jones, Harold Baigent, Jean Chardin, Joan Lindsay, Mary Tyler Peabody Mann, November 16, Tiberius	| Permalink
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Hannah: Welcome to "The Future Adjustment," Chiropractic Economics podcast series on what's new and notable in the world of chiropractic. I'm Hannah Fell, the associate editor of Chiropractic Economics, and our guest today is Bryan Citrin. Bryan is the president and CEO of chiropracticadvertising.com. He manages countless chiropractors around the nation helping grow their practice to capacity using the latest online strategies. His family has a rich chiropractic history with both his parent and uncle being Logan graduates with over 120 years combined of chiropractic experience. His company has been featured on Forbes and he is an active contributor to the Forbes Agency Council. Bryan, thank you so much for joining us today.
Bryan: Thanks so much. So happy to be here.
Hannah: Thanks. Now, I understand that you've worked with chiropractors in all walks of their practice from the new DC who has been in their practice for months to the DC who's been in their practice for years and you've given them strategies on how to grow their business. Today, how about we talk about one facet chiropractors can use to grow their practice, social media and specifically, let's focus on how chiropractors can leverage social media for increased audience engagement. For our talk, we are mainly going to focus on Facebook and Instagram since those platforms are some of the most popular for business end users. Bryan, some DCs might not have used social media before in their practice and some might already use it. What do DCs need to pay attention to with social media and why should they use it in their practice if they haven't already?
Bryan: That's a great question, Hannah. Thanks so much for asking that. Well, first off, Facebook has over 214 million users in the United States. And Instagram, I read recently, they have over 75 million active daily users and constantly growing. And so, I mean, your patients are on social media. It's a fact. Your patients are on social media and you need to go where your patients are at. And so, people live on their phones these days. They live in Instagram, they live in Facebook. And so, it's important to be in front of them because out of sight is out of mind. And it's still important to be on social media because these days we can be like, right in front of them and you can post an update to your Facebook page, you can actually get right in front of people who are hurting and need your services. When you run an ad through social media, you can target people who are in pain, who need your services, and you can guarantee they actually see your ad. And so, it's crucial because everybody else is doing it already. And literally, if you don't…if you're not on social media, the chiropractor down the street is on social media, they're utilizing these strategies and people who are hurt and need a chiropractor are gonna go to them. But we want them to go to you instead because you have what they need.
Hannah: Now, I know you talked about some specific strategies just now with having targeted ads on your Facebook pages. What are some other strategies that chiropractors can use with their social media?
Bryan: Sure. And so, what you can do is first off, they have a good content strategy. So for example, you have the ability to go in there and schedule out content. And so, you could say, "All right." You know, "This week I want to release these three educational articles that I wrote." And you can actually go in on Sunday night in your…or maybe your CA can go in and actually schedule out so they automatically publish at specific dates, specific times, which is powerful. You can create educational videos where you're just talking about maybe a specific pain point, maybe you're talking about neck pain, maybe you're talking about back pain, and then you're talking about different exercise people can do from home to alleviate that. And so, you can have educational videos on there. And then another thing you can put on there is patient testimonials which is so powerful. And so, definitely get in the habit of whenever you're hearing good stories of patients you're getting well, ask them if they'll be willing to do a testimonial video, and go ahead and have them sign a full release form so you can go ahead and use that online. But just film that and then you get these different testimonials that you can slowly post on your social media of people who have different ailments that have come to you and are now better, you know.
And I definitely group it by pain type. So for example, maybe go after a bunch of people that have been coming to you for awhile that are now better from back pain and then do that for neck pain, maybe do that for headaches. You know, if you have a neuropathy in your practice, maybe you have some neuropathy testimonials. But then on top of that, try to get testimonials that are gender specific. So say, well, I got mine three to five back pain male testimonials, I got my three to five back pain female testimonials because each testimonials might speak to some person differently. You know, if a guy sees a testimonial of another guy that plays golf and wasn't able to play golf, but now I can because I saw you, he's gonna connect better than the mother that was having problems taking care of the kids. Does that make sense?
Hannah: I think so. You know, those are some strategies that you said work really well for chiropractors and that they should really use in their practice. Which strategies would you say that chiropractors should avoid using?
Bryan: I would say a chiropractor should just avoid blindly posting stuff and boosting it without a clear cut desired strategy and I would say, don't just blindly boost posts. I know, like, I talk to chiropractors all the time and sometimes they say, "Hey, Bryan, we social media, it doesn't work. We can't grow our practice. We tried boosting a couple posts, it didn't do anything." And whenever you boost a post, you have to have a strategy behind it. And honestly, I wouldn't even boost posts. Like, you need to run ads on Facebook. Well, you shouldn't boost them from a Facebook page. You should target them in the ads manager. You can target people who like your Facebook page, but I wouldn't do it from my boosting area. If you go to business.facebook.com, you can actually have much more control over who's seen your ads and actually have a better strategy to get in front of the right people.
Hannah: So we talked a little bit about how chiropractors can manage their reputation by responding to reviews on social media platforms and giving patient testimonials. What are some other ways that chiropractors can manage their reputation?
Bryan: I would say, make sure your information is up to date. Make sure that your address is correct. Make sure that your phone number is correct. You'll be surprised the amount of people that have the wrong hours or the wrong address, or maybe even a wrong phone number on the social media. So, then when a patient goes to call them, it goes to the wrong number and that's gonna make possibly a bad review or, you know, leave a bad taste in their mouth. So make sure your information is up to date, but also respond to messages in a timely manner. Don't just respond to negative reviews if someone puts negative review on your page. But also if someone messages you, respond to their messages in a timely manner. And one thing that you can do also is I recommend installing a chatbot on your Facebook page. A chatbot can actually automatically respond to people and then do a variety of really cool things that is really good for chiropractors. Another thing I recommend doing is ask for reviews. Ask your patients when they come in if they'll review you online. Don't specifically ask for Yelp reviews because Yelp can actually…they specifically state not to ask for reviews and if a bunch of people will leave you a Yelp review all at once, it could actually hurt you because of Yelp's algorithm. But tell them to go on Google and tell them to go on Facebook, and to leave a positive review if they had a good experience.
Hannah: So what are some takeaway tips that our listeners can use to help grow their practice?
Bryan: That's a great question. I'm excited, definitely excited to answer this question specifically. So, each chiropractor needs to have a landing page specific for one purpose. And so, a tip is I'd say either hire somebody or you can do yourself if you're tech savvy, but separate from your existing website, get some landing page software that each page has a specific purpose. So for example, you can make a page that maybe it has testimonials on it and you're just, you know, promoting testimonials on there and someone has an opportunity to contact you to come in for a service, for one of your services. But also have like, say, a new patient special landing page, so you can promote a patient's special and send them there. Maybe have a landing page that promotes a dinner talk or a lunch and learn seminar, and have these different landing pages that literally, whenever they click it, it's very obvious that the one thing they can do there is put in their name and their e-mail. So it might have an information about the offer and you press a button, and you press the button, it pops a box for them to put in their contact information. And then of course, follow up with those people in a timely manner.
By having those landing pages, then you can run specific ads to those specific landing pages, and then you can literally track and you'll know if it's successful or not. You want to say, "Hey, I blindly boosted a Facebook ad and these are my results." You could say, "Hey, I ran a new page with an offer and then I ran a very targeted ad five miles around my practice targeting women within this age range and of that, X amount of people actually clicked my ad. And of that, I know for a fact because I have their names, numbers, and e-mails from a landing page software that X amount of people actually redeemed my offer." And so it's very, very trackable.
So I would say, have an offer, have a landing page for the offer, and run a targeted ad to that. And then monitor it and if it works good, keep doing it. If it doesn't work, you know, change it. Another practical take away you could do is run an ad that's specifically in educational nature. I mentioned earlier uploading educational content to your Facebook page, but don't just upload educational content, but actually run an ad to this educational content. So you would go into the business manager again. So go to business.facebook.com, go in there, upload a video, make sure the video has subtitles. You can edit it yourself or you can have Facebook review it. But that's very, very important that the video has subtitles. All right? And then maybe have an educational video where you're talking about back pain and things you can do at home. And then…a lot of doctors don't know they can do this. But then you can actually go into Facebook and create a custom audience. And in this custom audience, you can actually then target new ads that people that watched a percentage of that video. So you can run an educational video and then you can run another ad that if they watched 25% of that educational video, they're gonna see a second video or even a ad that has images in it that talks about your offer. And so, but they don't see the offer until they see the video. So, you already have some clout in their mind because they've seen you around and then you can add another ad that if they watch percentages of that video, then they're seeing testimonials of other doctors, not a doctor, a testimonials of other patients and their success stories. And then you could even…there's something called the Facebook pixel where you actually install that on your landing page and you track if people actually become a lead or not. And so, if somebody clicks your ad and goes to your landing page, but then doesn't follow through and get your new patient offer or whatever it is that you're promoting, you can actually then show them a different ad. So, what you can do is you can have testimonials that are only shown to people that clicked onto your landing page, but never actually became a lead or a patient.
And so, I know that's a lot of information to share there, but that stuff works really, really good. And every single chiropractor needs to be doing that because we work with countless doctors across the country who are utilizing these strategies and literally, taking their practice the next level. We've taken plenty of people to capacity because we were able to utilize these strategies and then you can actually scale. Because once you find out how much it cost for you to generate a new patient lead, you can then allocate that a budget based on how many leads that you wanna get. And from there, you'll know how many…depending upon your follow through, you'll know how many new patients you'll be able to get out of that. And you can pretty much decide how busy you wanna be. You say, "Hey, I wanna have 20 new patients this month," you can literally put together a budget that's gonna guarantee that by reverse engineering those things. I know that's a lot of information, but I know that whoever's listening, I hope this was super helpful.
Hannah: Great. Is there anything else that you wanted to add?
Bryan: Sure. I know that if you're tech savvy, you can set this up yourself. I don't recommend it because as a chiropractor, you're extremely busy. You don't have time to monitor the latest trends in social media and the latest changes because they're constantly changing things. I know that I'm sure you've seen Facebook in the news lately and in even in light of Facebook in the news, things are changing. Facebook still works. It's still the best way to generate new patients, but things are constantly changing. And there's even new changes rolling out in light of the announcements such as, you're not gonna have access to target people based on their income or based on their buying behavior anymore. And so, you're gonna have to know how to constantly change in light of changes in the marketing environment. And because of that, instead of trying to do it yourself, I would recommend hiring someone to do it. But if you did wanna do it yourself, I do have some tools available that you can get access to, some tools that we use as our company. And so, if you go to chiropracticadvertising.com/tools, you'll have access to landing page software that we use as well as some other tools. If you don't have time to do this and you don't have time to constantly monitor latest trends, we'd love to implement these strategies for you. And you can then go to chiropracticadvertising.com, schedule a demo, and we can go through our different programs we have, and then put together a campaign that's constantly crafted for your practice to help grow you to capacity.
Hannah: Well, thank you so much for spending some time with us today, Bryan. You've given us some great tips on how to leverage social media for increased audience engagement for a chiropractic practice. Thank you for giving us a look into "The Future Adjustment." I'm Hannah Fell and we'll see you next time.
Bryan: Thanks so much, Hannah.


text:
Arsene Wenger's FIFA team will aid football development in India, says vision plan
Arsene Wenger, head of FIFA's Global Football Development Task Force, will help develop Indian football at the grassroots level, All India Football Federation (AIFF) President Kalyan Chaubey said as he presented the Vision 2047 roadmap on Saturday.
Arsene Wenger, famous for his coaching stint at English Premier League club Arsenal, wrote to the AIFF and pledged his team's support to help move Indian football forward. Kalyan Chaubey also spoke to senior FIFA and Asian Football Confederation (AFC) officials on the sidelines of the 2022 FIFA World Cup in Qatar.
"We've had extensive discussions with the FIFA development team," Chaubey said during the Vision 2047 unveiling ceremony. "Arsene Wenger is the head of the FIFA Task Force and they will help us with grassroots programs. would come," Kalyan told Chaubey.
In addition to being FIFA's head of Global Football Development, Wenger is a member of FIFA's football and technical advisory panels and chairman of FIFA's technical study group. Wenger's role also focuses on coaching education.
According to Vision 2047, the AIFF plans to see India among the top four football nations in Asia.
The 24-year program was divided into six four-year strategic plans. The first of the six plans will seek to cover the period up to 2026, where the AIFF will aim to increase participation at grassroots level.
For women's football, the AIFF intends to create a four-tier league system in the first stage. The top tier will be occupied by the 10-team Indian Women's League. The next levels will be the second division, five zonal leagues and a new youth women's league in the respective order.
The AIFF will look to ensure that a minimum of 20 states implement the new women's youth structures by 2027. For men's football, the AIFF wants to create a three-tier national league system with 40 teams.
The Indian Super League and I-League will have 14 teams each, while the second division of the I-League will consist of 12 teams.
The AIFF also aims to renew the domestic structure in such a way that the municipal and district leagues feed the state championships.
Along similar lines, the AIFF wants a renewed structure of the men's youth league, with the local state youth league and the elite youth league running concurrently. The winning club or academy team from the state youth leagues will be promoted to the elite youth league.
The AIFF also proposed an observation framework based on data from elite youth league systems for its national teams.
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English Premier League 2022-23: Pressure mounts on Frank Lampard as his stuttering Everton lose 4-1 to Brighton
PREMIER LEAGUE: Awoniyi scores Nottingham Forest's winning goal against Aribo's Southampton
Penalties not awarded to Arsenal v Newcastle: Former Super Eagles star defends referee
Real Madrid loses 2-1 to Villarreal and Moreno shines
Tags: EPL, Football, Indian
Why a recovered Araujo could be Barcelona's differential in the race for the La Liga title
Mbappé defends Zidane after Le Graët comments cause controversy

redpajama_set_name: RedPajamaCommonCrawl


text:
Loretta Lynn Celebrates 50 Years at the Grand Ole Opry
Megan Pacella
In 1962, Loretta Lynn was inducted into the Grand Ole Opry, just two years after her debut on the famous Nashville stage. On Tuesday night (Sept. 25), the iconic country singer celebrated the 50th anniversary of her induction with a commemorative show.
Lynn's sister, Crystal Gayle, Lee Ann Womack, Miranda Lambert and Pistol Annies were amongst the stars that gathered to play tributes to the famous 'Coal Miner's Daughter' at the show.
"When they put me on the 'Grand Ole Opry' I was so nervous I don't remember anything other than patting my foot to the songs," Lynn said (quote according to The Tennessean). "I get so nervous any time I go on anywhere, but the 'Grand Ole Opry' is different. I think any Grand Ole Opry member will say that. When you go on the 'Opry' it's absolutely a different feeling, and it's something that you never feel again."
Lynn attended the event in a gold sequined floor-length gown. She took her seat in the front row in time to hear Womack's rendition of 'I Know How,' and see her sister sing 'Please Help Me I'm Falling (in Love With You),' 'Don't Come Home A' Drinkin' (With Lovin' on Your Mind),' and 'Don't It Make My Brown Eyes Blue.'
Gayle told the crowd that being present for her sister's 50th anniversary celebration, "means more to me than I think a lot of people would think."
"I've been with her for those 50 years from being there when she first started out," she added. "I've seen all of the ups and the downs and the bumps in the road and the highlights … she is a great sister."
When Lambert took the stage, she was also overcome with emotion. She tipped her hat to Lynn and called the iconic country singer her reason for "standing there." Of course, Lambert couldn't cry all night long. She played a few solo sangs and then sang with Pistol Annies.
A natural performer, Lynn couldn't let all of those young country stars take the stage without contributing her own performance to the evening. She closed out the night by playing -- you guessed it --' Coal Miner's Daughter.'
See Where 'Coal Miner's Daughter' Landed in the Top 100 Country Songs List
Filed Under: Loretta Lynn


text:
Wärtsilä-Hyundai joint venture acquires major order - 16 dual fuel engines for four ships
August 6, 2008 - Wärtsilä-Hyundai Engine Company Ltd., the new joint venture between Wärtsilä and Hyundai Heavy Industries in South Korea, has received a major order. The order calls for a total of 16 Wärtsilä 50DF engines for four ships to be built by Samsung Heavy Industries. The contract also includes an option of four more engines for a fifth vessel. The order is recorded in the order book of Wärtsilä-Hyundai Engine Company Ltd.
The engines are to be installed on so called Floating Production Storage Offloading (FPSO) vessels ordered by FLEX LNG. The first engine will be delivered in February 2010.
The Wärtsilä 50DF dual-fuel engine represents a pioneering industry change from traditional steam turbine machinery to a dual-fuel-electric concept with the benefits of much better operating economy and lower exhaust emissions. The engine can run on either natural gas, marine diesel oil (MDO) or on heavy fuel oil (HFO). Furthermore, the engine can smoothly switch between fuels during engine operation and is designed to give the same output regardless of the fuel used.
Wärtsilä Corporation and Hyundai Heavy Industries Co. Ltd (HHI) established the 50/50-owned South Korean joint venture, Wärtsilä-Hyundai Engine Company Ltd, in January 2007. The joint-venture manufactures Wärtsilä 50DF dual-fuel engines for LNG (liquefied natural gas) carriers and other marine applications. The 25,000 m2 manufacturing facility, which has a production volume of approximately 120 engines per year, is located in the Deabul Industrial Complex in South Korea. Production began in July, 2008.
Wärtsilä-Hyundai Engine Company has been certified to the ISO 9001 Quality Management System standard. The certificate was issued on July 28, 2008 by the Netherlands-based accreditating authority, DNV certification BV.
The main markets for the dual fuel engines are in South Korea, which currently has a market share exceeding 80 percent of the LNG shipbuilding market.
- The FLEX LNG ship will be powered by four Wärtsilä 50DF engines, manufactured by Wärtsilä-Hyundai Engine Company
For further information, please call:
Wärtsilä-Hyundai Engine Company Ltd.
Mr Michael Lok
Director Business Management
Daebul Industrial complex,
Block 5, Nabuli 611-29, Samho-eup,
Yeongam-gun, Jeonlanamdo,
Republic of Korea 526-891
Mobile. +82-10-5097494
michael.lok@wartsila.com


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We offer it in various quantity packs, to cater to the variegated requirements of our clients. Parboiled Rice http://www.expressagro.co.in/parboiled-rice.htm Wed, 27 Jul 2016 00:00:00 +0530 We are rigorously engaged in offering Parboiled Rice to the clients. We are based in Maharashtra, India. We acquire it from the leading vendors in the industry, who process it under the guidance of dexterous professionals in compliance with the set industrial standards and norms. Parmal Rice http://www.expressagro.co.in/parmal-rice.htm Wed, 27 Jul 2016 00:00:00 +0530 Being one of the leading names in the industry, we are highly engaged in offering Parmal Rice to the clients. Our business is based in Maharashtra, India. It is available in a high-quality packing material, which preserves its taste and quality for a long period of time. Ponni Rice http://www.expressagro.co.in/ponni-rice.htm Wed, 27 Jul 2016 00:00:00 +0530 Being a quality-oriented entity, we are engaged in offering Ponni Rice to the clients. We carry out our operations from Maharashtra, India. Owing to its outstanding taste, rich nutritional values, and long shelf life, it is profusely demanded by our clients. Raw Rice http://www.expressagro.co.in/raw-rice.htm Wed, 27 Jul 2016 00:00:00 +0530 With the assistance of our highly skilled professionals, we are engaged in offering Raw Rice to the clients. Our unit is based in Maharashtra, India. Owing to our vast distribution network, we are able to deliver it all over the globe. Sona Masoori Rice http://www.expressagro.co.in/sona-masoori-rice.htm Wed, 27 Jul 2016 00:00:00 +0530 Being a quality conscious entity, we are highly engaged in offering Sona Masoori Rice to the clients. We are based in Maharashtra, India. It is broadly used for preparing the biryani, kheer, and many other rice dishes. US Style Rice http://www.expressagro.co.in/us-style-rice.htm Wed, 27 Jul 2016 00:00:00 +0530 We have gained a wide recognition in the market by offering US Style Rice to the clients. We carry out our operations from Maharashtra, India. It is widely used for preparing various Indian and International cuisines. 1121 Sella Rice http://www.expressagro.co.in/1121-sella-rice.htm Wed, 27 Jul 2016 00:00:00 +0530 Owing to a vast experience and profound knowledge of the industry, we have emerged as a prevalent Supplier and Exporter of 1121 Sella Rice. We carry out our operations from Maharashtra, India.


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Krug, Opus One, Staglin and Lafarge top Naples wine auction
Chris Mercer January 27, 2014
Naples auction 2013
Buyers refound their confidence at this year's Naples Winter Wine Festival in the US, spending hundreds of thousands of dollars on Opus One, a collection of Krug Champagne and magnums of Napa's Staglin and Burgundy's Michel Lafarge.
Bidders at last year's Naples Winter Wine Festival
Total sales from the 2014 version of the Florida-based charity auction, which also includes cars and luxury holidays, reached US$13.5m.
It marks something of a return to the good times, following sub-$10m sales totals in three of the previous five years. The 2013 auction fetched $8.6m.
Top wine lot in 2014 was the 'Stunning Staglin', which included two double magnums from both California's Staglin and Burgundy's Michel Lafarge, plus a six-night trip to Paris and Burgundy accompanied by Shari and Garen Staglin, owners of the Napa Valley estate.
Fierce bidding led to the lot being sold twice to two different buyers, for $200,000-a-piece. The top singular lot sold was ten three-litre bottles of Opus One from a range of vintages, which also came with a travel package to Napa Valley, London and Tokyo, which altogether fetched $280,000.
Other eye-catching wine lots included a 61-bottle haul of Krug, plus two nights for two couples as Chateau les Crayères in Reims, France, which fetched $220,000. The lot also comprised one of six 'l'Ephemère Eternel' sculptures commissioned by Krug.
Buyers also paid $150,000 and $140,000 for wines from Catena Zapata in Argentina and Craggy Range in New Zealand respectively, plus accommodation at the two wineries and tours.
The Catena lot included three magnums of Nicolás Catena Zapata wine, from the '04, '05 and '07 vintages. The Craggy Range lot included one five-litre bottle of 2009 Craggy Range Te Muna Road Vineyard Pinot Noir.
All proceeds from the annual Naples auction will be distributed to charities by the Naples Children & Education Foundation.
This article was updated on 28/01/14 following an updated press release that included the Opus One sale and clarified that the two Staglin & Lafarge lots were sold for $400,000 in total.
Written by Chris Mercer