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The Full Monty — February 29, 2016
There were reactions to Reactions, Apple continues its fight to the core, NBCUniversal is making some advertising changes of note, what really damages your company's reputation, marketing budgets set to increase, Facebook VR, traditional ad measurement on a messaging platform, Uber is upset about a recent shooting, but won't let its screening process be held hostage, it doesn't take much or long for customers to leave you, how BuzzFeed thinks about data, the leadership industry, getting fired for honesty, the Zignal Labs chart of the week, plus a trivia challenge, our podcast pick and more, it's The Full Monty.
Virtually everything you need in business intelligence. If you're on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.
The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.
And, if you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics via the live video on Facebook. If not, you can always catch the replay here:
In this case, the replay is edited, as we were unable to award an Oscar to our sound guy.
This week, I'm headed to Raleigh, NC for the High Five Conference, hosted by the Triangle chapter of the American Marketing Association. I'll be speaking along with some other heavy hitters to a sold-out crowd, reminding them of the Broken Promise of Digital.
If you missed my webinar on getting better at Publishing on LinkedIn last week, it's available on demand.
NBCUniversal is upending the traditional advertising model. Beginning this fall, advertisers will be able to use programmatic ad buying for TV spots on networks like NBC, SyFy or USA by using their preferred demand-side platforms. However, insertions will still be manual.
Additionally, NBCUniversal will also replace traditional ads with content paid for by American Express and produced by BuzzFeed. The content will include extra scenes and interviews with stars from the shows on which it airs.
Netflix and other on-demand streaming video companies are changing the face of television with their original series. From binge watching to cord cutting, we're seeing new behaviors creep into the mainstream — and not just viewers, but distributors as well.
Since Twitter and Facebook suspended some ISIS accounts, the terror group has targeted Jack Dorsey and Mark Zuckerberg. That's what you get for turning ISIS into ISISN'T on your network. But we haven't yet heard of mouthy Conservatives doing the same.
At the same time, top officials from Apple, Snapchat, Twitter, Facebook and MTV (!) have lent their support to the U.S. government in defeating ISIS.
When it comes to damaging your company's reputation, breaking the law and lying are equally as detrimental, as 80% of consumers indicate. Some 64% think unfair workplace and culture are very damaging, while 37% consider poor employee conduct extremely damaging. (See Yelp employee situation below).
While virtual reality is still fairly new, users are still interested in experiencing it. In particular, 39% want to watch movies with VR and 38% want to play games. And generationally, it's fairly flat too: over 70% of Gen Z (10-17), Millennials (18-34) and Gen X (35-49) want to try it.
Some web publishers are incorporating incentives to entice readers to their sites. Tactics include rewards to readers who visit their sites for a set duration-- say, 15 seconds -- multiple times in a row. The lengths big media companies will go to get noticed in an uber-competitive marketplace.
Here are 25 statistics that show how marketing is changing. A sampling:
Banner ads have a 0.12% click-through rate (CTR); mobile banner ads have a 0.14% CTR.
Adblocking grew by 41% year over year in the last 12 months.
28% of users tried to block their information from advertisers — second only to criminals.
Marketers who blog are 13X more likely to generate ROI.
According to the latest edition of the CMO Survey by the Duke University Fuqua School of Business, CMOs in the US expect their marketing budgets to increase by an average of 6.9% over the next 12 months.
Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.
Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.
Some of the results are going to really surprise you.
Google is using machine learning to determine the locations where photos were taken, based on individual pixels within the photos. After you've finished marveling at the advances, you can waste a good 30 minutes by playing the human version here.
Search-engine optimization now is less about stuffing a website with keywords and more about opening apps to Google's computers, or regularly feeding them detailed product information, prices and photos. What goes in your app is the new SEO.
YouTube creators now have the ability to blur out any object in their videos, in addition to faces. As privacy and security issues mount, this is a helpful tool.
This headline says it all about the management concerns at Yahoo right now: Marissa Mayer is meeting with investors to save her job while laying off 400 people. Ouch.
Time, Inc. is one of the companies that might buy Yahoo. Here's why it might not be such a bad idea. How'd the AOL thing work out for you?
Ultimately, the decision to pursue a sale reveals one thing: a weak board.
In a long-form interview, Facebook CEO Mark Zuckerberg expands on his vision for the virtual reality market. It may seem silly now, but even the smartphone market took almost a decade to catch on. It's best to start thinking long term about VR strategies.
Live video is now available for Android users and in 30 more countries. Interesting statistic: people watch a live video more than 3 times longer when it is live compared to when it is not live.
Facebook is aiming to upend the telecommunications market with its new Telco Intra Project. The goal is to build open source hardware and software that will cover the three elements of a telecommunications network: the access (how a computer or phone gets online), the backhaul (how the signals get from the device to the Internet) and the core (information exchanged via data packet delivery). Facebook wants to create a simplified model.
Facebook Reactions rolled out globally. You've probably already seen the six emoji options instead of the 'Like' button: like, love, haha, wow, sad, angry that all allow us to express ourselves more fully than a 'Like.' Because actually thinking of and typing out words to express the full range of the human condition is so 2015. Long live the digital grunt!
Just use them with caution: a little emotion goes a long way. I'm still waiting for my Dislike button.
Of course, this is just a more detailed way of tracking your interactions and preferences, with a likely course toward applying the same toward ad options.
Facebook wants to give advertisers an immersive way to reach people without making them leave the social network: ad Canvas takes over the whole screen and keeps the experience in-app. It's like Instant Articles meet Instant Ads.
You can now use email to invite people to Facebook events, whether or not they're Facebook users.
And from the More You Know department: those Facebook quizzes that you love taking? They've got your data.
Instagram now has more advertisers than Twitter.
And it's showing double-digit growth, with one-third of all mobile users expected to be on Instagram in 2016.
Twitter has a new VP of Communications with some significant experience: former Apple communications executive Natalie Kerris. Although, we'll wager that in her previous job she never had to deal with the kind of circus that Twitter is currently in the middle of.
Shapchat cut a deal with Nielsen so it will now be able to show advertisers how ads are performing based on measurements that they are used to from other campaigns. So, rather than create new metrics that are right for the platform, Nielsen will continue supporting the twice-broken model of advertising.
The future of the web is mobile. And the future of mobile is messaging apps. It's the emoji's world; we're just living in it. But expect emojis to more accurately convey sentiment than anything else.
Trivia question: What Uber-like tactic is Disney Parks adopting this year? *
Collaborative / Autonomous Economy
Uber says it is "devastated" about the shooting by an Uber driver in Kalamazoo. It's unclear whether or not the suspect had any passengers in the vehicle while allegedly committing the crime, but he did pick up fares between shootings.
However, Uber has dug in its heels and refuses to reconsider its driver screening process. As usual, a hard-line approach from a company that regularly bulldozes the competition and local regulations.
And even though Uber instituted a panic button for its app in India, it won't be creating a panic button for the United States, because "911 is the panic button."
The on-demand parking service Luxe is getting a $50 million investment from Hertz. Another example of a big brand getting smart about partnering with startups in the collaborative economy.
Spotify has moved its sound to Google's cloud. The streaming music service is now using Google's infrastructure to store and stream its music around the world. It's a move away from data centers and to the cloud — a common refrain from many businesses today.
SoundCloud Pulse is a new dedicated app for artists and music creators. The app is available on iOS and is an important move for SoundCloud, which needs to shore up its relationship with artists.
Podcast Recommendation of the Week. This week, how about hitting the play button on Marc Maron's WTF? He consistently has some of the best interviews out there. And if you really like his work, check this out (and don't say I didn't warn you). Do you have a podcast recommendation for us? Add yours to our Google Sheet: smonty.co/yourpodcasts
Content / Customer Experience
According to the 2016 Customer Engagement Index survey of 1,200 consumers, 47% percent of consumers would take their business elsewhere within a day of receiving poor customer service. There are options out there. Odds are, you're providing a commodity and your differentiator is service. Take it seriously.
Here's how long people browse Netflix before they give up. And go and browse on Amazon Prime Video, Hulu or another service...
There's a major change afoot for technology brands: the consumer engagement process today is more dependent on emotional values than ever. Technology companies, like CPG brands, must embrace an emotion-based approach to marketing.
"If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words." — Cicero [TWEET THIS]
Privacy / Security / Legal
The Apple saga continues, and while we won't recount the entire thing, here's the highlight reel:
The FBI's reason for requesting extraordinary measures from Apple: they owe it to the families of the survivors. They also claim "The relief we seek is limited."
And yet, the Department of Justice is also seeking to force Apple to extract data from about 12 other iPhones that don't involve terrorism charges.
Wired was very clear: The Apple-FBI Fight Isn't About Privacy vs. Security. Don't Be Misled.
Apple doubled down and released an FAQ about the issue in addition to its previous customer letter from Tim Cook.
The tech industry got behind Apple, although Bill Gates did not.
Meanwhile, Apple is putting its efforts behind stronger iCloud backup encryption and iPhone security to counter future FBI requests.
Someone already has a schematic of the new unhackable iPhone.
A journalist dared two hackers to ruin his life. And here's what happened. Think you're secure from hackers? Don't try this at home, kids.
With all of this hype, it shouldn't be any surprise that the new encrypted messaging app Telegram has 100 million users.
Selfies and fingerprints will now be part of the MasterCard security system for cardholders.
Measurement / Metrics / Data
Be sure to catch this interview between Mitch Joel and Avinash Kaushik. There's no better person to learn digital marketing analytics from.
How BuzzFeed thinks about data — by re-anchoring, embracing complexity, learning (not vanity), being pragmatic and understanding that some things are important but not measurable. Lots of great lesssons (and charts!) here for brands as well.
42% of C-level executives are focused on expanding the customer base, while 32% are focused on retaining the existing base. They measuring their success in customer engagement primarily through revenue metrics (customer lifetime value, revenue per customer and overall revenue increases).
Brought to you by Zignal Labs, a realtime, cross media analytics platform (also a client of Scott Monty Strategies).
Social Media Week New York took place, and as you might expect, getting social media types to post on social media about social media was easier than asking Donald Trump to talk about himself. Particularly of interest were the take-aways from the keynote of Mark Thompson, the CEO of The New York Times, as displayed here:
* Answer to the trivia question above:
Uber isn't the only company employing surge pricing. Disney Parks (Disneyland and Walt Disney World) are using a tiered pricing model to help address demand. Prices will drop on weekdays in non-holiday and non-school break seasons, and will rise on weekends and in peak seasons (such as July weekends, spring break weeks and December). Analysts say that in pure economic terms, Disney's price increases have been modest considering the soaring demand.
When You Have the Time: Essential Watching / Listening / Reading
Being a leader isn't an identity, but a set of actions. And so was born the leadership industry. Just what are we looking for in our leaders? Shut Up and Sit Down is a long read from The New Yorker that traces our fascination with leaders and delves into the qualities that make a good leader.
Trust is a funny thing. Real trust (even in our modern culture) doesn't always come from divulging, from providing more transparency, but from the actions that people take (or that we think they take) before our eyes. That is, trust can be completely irrational.
Last week, we shared news of Yelp firing a 25 year-old employee for speaking out online. This week, it got downright messy.
First, it devolved into a series of meta-commentaries and lectures on how others know better, first from a 29 year-old to the 25 year-old, then from a 36 year-old to the 29 year-old, and finally from a 3,000 year-old mummy to the 36 year-old. We understand. This is the Internet. Everyone has opinions. Now shut up and get back to work.
To revisit the reputational statistics above, 64% of people think an unfair workplace and culture are very damaging, while 37% consider poor employee conduct extremely damaging. We'd argue that despite the whining of Yelp's ex-employee, there may be longer term damage to Yelp's reputation here.
What about the bigger issue: should an employee be fired for honesty?
Employee morale reflects company culture. "Snarling people have snarling dogs." — Sherlock Holmes [TWEET THIS]
Each Monday we publish this newsletter that serves as a comprehensive source of business intelligence, covering technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and trends that might be useful in your job. A new issue is available every Monday morning. Please subscribe to keep up to date on developments.
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I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.
Image source: Giphy
There were reactions to Reactions, Apple continues its fight to the core, NBCUniversal is making some advertising changes of note, what...
Labels: Apple, facebook, messaging, reputation, The Full Monty, trends
The One Ingredient Essential to Success
Recent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literary society, the other around a youth travel hockey tournament.
These two events couldn't be more different. And yet — there's a common thread flowing through each, and this is the secret sauce that sets stellar brands apart from average ones.
This is a tricky one, because unlike a fantastic product design, unique logo or improved customer service protocol, it can't be made. You either have passion or you don't.
In entrepreneurship, it's tough to match the founder's passion for the company. New employees may buy into the concept, throwing themselves into projects with lots of energy. But it's less common to see the passion that ignites the owner.
It goes behind signing on to the corporate mission and getting excited about the work; you have to believe. And belief requires leadership and communication that make it clear what the challenge is and how the company is uniquely suited to addressing it better than anyone else. With consistent, concise and clear communication to employees, as well as living the tenets of the brand every day, the passionate leader can instill some of the passion to like-minded employees.
But it doesn't happen by accident. It's about finding the right people who not only have the experience but who are willing to believe as deeply as you.
When you do that, whether you're discussing Sherlock Holmes or watching your kids play hockey, you've got a common-minded group of people with whom to share the passion. And that's what ignites larger movements.
"If a man has a hobby he follows it up, whatever his other pursuits may be." — Sir Arthur Conan Doyle
Image credit: Kuribo (Flickr)
Recent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literar...
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Labels: employees, leadership, small business
Apple and the FBI go at it, the need to evolve the entertainment industry, the potential of intelligent assistant apps, how to suck at social media, a week of tough decisions at Yahoo, Facebook wants to advertise to you in Messenger, Twitter gets customer service support, Uber $1 billion a year to break into markets in China but cuts U.S. driver fares by 15%, podcasting is a tough sell for big brands, customer experience is the new marketing, marketers need help with numbers, the psychology of good stories, upcoming events, the Zignal Labs chart of the week, plus a trivia challenge, our podcast pick and more, it's The Full Monty.
The Full Monty Preview - February 21, 2016
It's the Sherlock Holmes edition of #SundaysWithScott - trivia, rants and the bow tie of the week
Posted by Scott Monty on Sunday, February 21, 2016
This week, I'll be on a panel and participating in two webinars. Feel free to pick which work for you and join me for some lively conversation. The webinars are also available for replay in case you can't make it live.
On Tuesday, February 23 at 2 pm ET, I'll be joining Richard Binhammer, Doug Simon and Suzanne Blackburn to talk about The Public Relationships of Stories: Context, Connection and Alternative Storytelling Techniques.
Also on Tuesday February 23 at 6 pm ET at during Social Media Week in New York, I'll be taking part in an in-person panel to talk about Building Brand Love and Changing Behavior with Data, Insight and Action. Fellow ex-corporate types Richard Binhammer (Dell) and Ekaterina Walter (Intel) will join me for that.
And don't miss this webinar on Thursday February 25 at 3 pm ET on Publishing on LinkedIn, as Chuck Hester and I coach you through content strategy, audience development, thought leadership and more.
The digital world and consumer behavior is forcing a change from the entertainment and media industries. This report from PwC is an important read on just what's at stake for these companies to survive the rapid transition to a direct-to-consumer future and need an effective fan-centric strategy for doing so — lest they risk decline and irrelevance.
The venerable BBC is dropping its television and radio divisions, focusing on content- and audience-led divisions. This could be a signal of what's to come for other news and entertainment industries, particularly as devices are less important than content.
Online movie ticket company Fandango purchased review sites Flixster and Rotten Tomatoes. And if you ever wondered if the Fandango ratings were accurate, they're not — not by a long shot. Let's hope the FTC gets wind of this as Fandango (owned by NBCUniversal — which makes films at its Universal studio) has purchased Flixster and Rotten Tomatoes. That's right, the ticket company owns the ratings sites, and all are owned by a movie studio.
We recently reported on the new app by news gathering service Quartz. The app has hopped onto a number of trends, including messaging, sponsored content, content sampling to entice completion, GIFs and more.
Google and Facebook are the leaders in artificial intelligence and the rest of the industry is playing catch-up. But there is still huge potential in the growth of intelligent assistants like Siri, Alexa and M. I, for one, welcome our new robot overlords.
NASCAR is a digital powerhouse and its innovation continues with integrations with Snapchat and Twitter.
You've reasoned that your brand needs to be on social media because people are there. But a brand's reason should be different than an individual's reason. Here Avinash Kaushik uses data to lay out How to Suck at Social Media: An Indispensable Guide for Businesses.
Advanced Bootcamp for Account Executives
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It's been another rough week at Yahoo. The search giant is shuttering 7 of its 11 digital magazines, leaving only News, Sports, Finance and Lifestyle. And yet, David Remnick, editor of The New Yorker, thinks that the time is right for magazines, as readers like content delivered on a regular basis that provides value and that they can see love and care went into its making.
Yahoo also pulled the plug on Yahoo Labs, its in-house research group.
Over the last year, Yahoo has seen a slow death of its core products, with a drop in daily active users on Mail, Search and Yahoo.com.
And while it's ominous, it shouldn't be too surprising that Yahoo has hired investment bankers to help the board explore options around a sale of its core businesses.
At the same time, Yahoo-owned Tumblr is having trouble growing its user base, with only 8.7% of Internet users being Tumblrers.
Last week, we explored Snapchat through the eyes of a 13 year-old. Now we take a look at The Secret Lives of Tumblr Teens.
"If you would not have a man flinch when the crisis comes, train him before it comes." — Seneca [TWEET THIS QUOTE]
Get ready for it: Facebook plans to put ads in Messenger. The catch is that this will only be for customers who have interacted with the Pages via chat. Let's hope there's an opt-out function, though.
But this does bring to mind a need: we've had the Do Not Call Registry for handling telemarketers and the CAN-SPAM Act to help with email spam. Do messenger apps need their own pro-consumer legislation? [TWEET THIS]
Instant Articles will be open to all publishers beginning on April 12. Expect more engagement within Facebook and not on your site. Are you prepared to make this effective?
At Mobile World Congress in Barcelona yesterday, Mark Zuckerberg said that virtual reality "could become the most social platform." At the same time, Facebook announced that VR 360-degree video would have 4X higher resolution. Pay attention: if this is what Facebook believes, this is what they'll be spending their money on to ensure. VR is becoming increasingly important for businesses.
However, don't be surprised if this is what the future looks like:
The photo-sharing service finally gets two-factor authentication, to help fight hackers.
After companies have been using it for customers service for years, Twitter is implementing a couple of improvements to specifically help with customer service: better Direct Messaging and a Customer Feedback integration.
Expect more GIFs on Twitter as the company is rolling out native GIF support with Giphy and Riffsy.
Great news — Twitter is bigger than Facebook. In Japan. It's particularly valuable as a news service there.
One reason Twitter may stumble so much: it's difficult for normal people to figure out.
Some are still hopeful for Twitter's future, despite it increasingly becoming a cocktail party where everyone shouts at each other.
Giphy closed a $55 million round, valuing the company at $300 million, with plenty of opportunities for brands to collaborate, from Giphy Cam to message integration with Slack. This should be a signal to messaging and visual platforms that they're growing in importance.
Trivia question: Online review company Yelp fired an employee for what reason? *
With a company named Uber Promotions having business in Gainesville, Florida, a judge wants Uber to "ensure that a search conducted with the Google, Yahoo, or Bing search engines using the keywords "Uber promotions Gainesville phone" or "Uber promotions Gainesville phone number" does not return a result with Defendant's 352-area-code number." That's right. The judge wants Uber to control Google search results.
Lyft has asked a judge to stop Uber from its witch hunt in pursuing confidential information and trade secrets as part of a data breach case.
Uber is losing $1 billion a year in China. Is it fiscally responsible for Uber to pursue a win-at-all-costs approach in every market?
Meanwhile, Uber has angered its drivers with its 15% drop in fares. In a letter to the company, the drivers wrote: "In the beginning, your company was great for both drivers and customers. You treated drivers well and we loved you for that. Little did we know that it would be a short-lived momentary ecstasy that you used to lure us in in great numbers, just so that you can execute your plans and strategies toward world domination." Consider this with respect to Uber's billion-dollar approach to China for a moment.
Advertising dollars have yet to flow into podcasts in a big way, as many big brand marketers remain unconvinced they will get their money's worth.
And yet, you have some that are doubling down on radio — radio! Maybe because they have a vested interest?
IHeartMedia, Inc., the parent company of IHeartRadio, is saddled with over $20 billion in debt.
Spotify Premium accounts were exposed to hackers. Change your password if you're a customer.
Podcast Recommendation of the Week. This week, check out The Moth — true stories told live. If you enjoy the art of storytelling, you'll enjoy The Moth. Do you have a podcast recommendation for us? Add yours to our Google Sheet: smonty.co/yourpodcasts
Content marketing is a fluid thing. Everything you know about content marketing is changing: content needs to provide more value, video needs more love, search favors rich content, and not everything is destined for social media.
Put these nine principles of psychology to use in your next marketing campaign.
When 71% of customers have ended their relationship with a brand because of poor customer service, it might be helpful to know what customers' top service-related frustrations are.
There's marketing in everything you do, but particularly in the customer experience. Mark Schaefer sits down with Brian Solis to discuss Brian's new book X: The Experience When Business Meets Design with him. And you should get the book!
As you know, Apple and the FBI are at it, as the FBI wants Apple to provide access to the phone of the San Bernardino shooter, which is encrypted. [You can read the court order here.] But Apple is resisting and shared a letter with its customers to explain why such a move would be detrimental to all customers.
The EFF immediately announced its support and Google also joined in.
Then, Facebook and Twitter got on board. The delay in Silicon Valley support was thought to be due to government contracts that might make things awkward.
In a bizarre development amid the squabble, ex-fugitive and self-styled "cybersecurity legend" John McAfee volunteered his services to help decrypt the device.
But despite it protestations of principle, Apple has cooperated with the government man times previously, just not to the extent that the FBI is asking now.
The Justice Department then started playing a little dirty, calling Apple's refusal to unlock the phone "a marketing strategy."
It turns out that the FBI had requested an Apple ID password reset of the device previously. Had this reset not occurred, the decryption request might not have been needed.
Anyway, it's not a technical issue; Apple can comply with the order: "In order to limit the risk of abuse, Apple can lock the customized version of iOS to only work on the specific recovered iPhone and perform all recovery on their own, without sharing the firmware image with the FBI."
The bottom line: the government wants more access to your data. Expect the saga to continue into this week and to continue to color the conversation about privacy, security and personal devices.
American Airlines is suing Nogo Gogo for poor inflight wifi performance. We were going to ask what took them so long, but they probably filed it via a Gogo connection on a flight.
Marketers keep spending on social platforms, despite that less than 12% can prove the quantitative impact of social media.
What stops marketers from becoming more data-driven? They claim it's the technology. We think it's more than that. How about you?
Buzzfeed doesn't consider pageviews and unique visitors as viable metrics.
Some communicator of questionable ability recently wrote that advertising value equivalency (AVE) is the best way to estimate PR value. Our friend Gini Dietrich effectively cuts to the bone of this argument with Die AVEs, Die! around a metric that's over 30 years old and that was laughable in its prime.
The Apple/FBI skirmish was all over mainstream and digital platforms last week. Zignal Labs does cross-media monitoring, meaning it picks up broadcast, mainstream and social sources in a single tool. What stuck out this week was how the shared stories were shared from a variety of sources: Apple itself (showing the continued importance of owned media), mainstream news sites and a user-generated site (dontbreakourphones.org). You never know where a spike in sharing will affect your business.
Online review company Yelp fired customer service rep Talia Jane for writing an open letter to Yelp CEO Jeremy Stoppelman, complaining about the lack of living wage. Yes, that's right. An online review company fired an employee for effectively writing a negative review.
Storytelling gets a lot of play in marketing and communications circles. Yet, it's incredibly hard to implement. Why is that? Maria Popova looked at the writing of Harvard psychologist Jerome Bruner to get to the psychology of what makes a great story. Bruner indicates that scientists and philosophers (and marketers?) are concerned with getting to the truth; but storytellers are concerned with the question of how to endow experience with meaning.
With Apple and the FBI in the news this week, here are five stories about espionage. Yes, we know the CIA, not the FBI, is concerned with espionage. Still.
Our friend C.C. Chapman channels Abraham Lincoln's quote "Most folks are as happy as they make up their minds to be," in his uplifting piece on choosing optimism.
Seth Godin's manifesto for small teams doing important work is a mini masterpiece, including this gem: "I'll know it when I see it," is not a professional thing to say. I had the experience of having a manager like that once. Made me wish I forwarded this to him.
Each Monday we publish this newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. Please subscribe to keep up to date on developments.
Curation is hard work. Do you get any value out of it on a regular basis? If so, please consider becoming a patron to help support this newsletter by going to Patreon. Yes, you can pledge a dollar a month, but that's a paltry amount, don't you think?
I advise brands and agencies to help them improve their communications and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.
Apple and the FBI go at it, the need to evolve the entertainment industry, the potential of intelligent assistant apps, how to suck...
Labels: Apple, crisis, messaging, The Full Monty, trends, Yahoo
Customer-centricity should be on your mind, the future of advertising belongs to..., social media marketing isn't working, digital priorities for 2016, back to the basics at Tumblr, India refuses Facebook Basics, why teens are leaving Facebook, the potential and the zaniness behind Snapchat, Twitter's numbers are down, the trust-factor of Airbnb, the importance of reputation, autonomous vehicles may affect much more than the auto industry, the future of Pandora and SoundCloud is in question, digital advertising for small business, resilience, the Chart of the Week, plus our trivia challenge, our podcast pick and more, it's The Full Monty.
A roundup of relevant links affecting our industry. If you're on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.
It's the Valentine edition of #SundaysWithScott - trivia, rants and the bow tie of the week.
In my speaking engagements, I address how the advertising model is broken twice over, from analog to digital and foisted on social platforms. Ben Thompson brings you through the history on Stratechery, noting that Google and Facebook are the best positioned to succeed in the future of advertising.
According to a Gallup poll of some 18,000 people, social media marketing is a myth: 62% of people think social networks are not effective in driving shopping decisions. Of course, the networks themselves aren't (nor are clumsy brand ads), but the interactions they have with individuals there are. And as we've noted for years, it's more important to engage your existing customers to help attract new ones.
The Myth of Social Media from Scott Monty
Time, Inc. acquired the last vestige of MySpace, which also nets them a significant ad tech network. In the words of Dave Pell, "as history has shown, nobody knows how to pick a great internet opportunity like Time."
A new app by Quartz will use texts and emoji to send you news updates. The new iPhone app uses a chat interface and push notifications to deliver curated news stories. If you think visuals, grunts, beeps and boops are overrated, wait until you get to the Snapchat section below.
Now, there are an increasing number of talent agencies, networks and matchmaking services for influencer marketing. What's the influencer strategy for this program? Communications teams, pay attention, lest marketers buy their way into relationships that may be on the earned media side. There's certainly room for both, but it must be balanced.
Reputation management is in high demand, as more instances of lying, cheating and other unseemly activity come to light:
Zenefits, the benefits company for small businesses, lost its CEO last week after it was discovered that the company developed software to help benefits brokers cheat on the licensing process. For a company selling benefit services, this is as bad as Volkswagen faking its emissions tests.
A Michelin-starred chef fought back on TripAdvisor to defend his restaurant's reputation.
How five tarnished brands managed a comeback.
Regard your good name as the richest jewel you can possibly be possessed of. — Socrates [TWEET THIS]
The techiest Super Bowl ever happened last week. How techy was it? Looking at the wifi analytics from the stadium showed that cloud storage was the #1 application type used this year — after two years of social netorking dominance. Clearly lots of content being created and shared.
This shouldn't be a shocker, but here are the top digital transformation trends you need to be paying attention to in 2016:
With all of the tumult going on a Yahoo, it's not surprising that suitors are lining up to make a purchase. Chief among them is Verizon, to add to its AOL kingdom. It would make an interesting combination of users, platforms, ad tech and content.
It looks like it's back to basics at Tumblr, where sales team integrations that were put in place last year are being rolled back.
Alphabet (Google)
Google is officially shutting down Picasa in favor of Google Photos, which has 100 million active users.
India has banned Facebook's Free Basics service. The ruling was not directly aimed at Free Basics, but the general practice of zero-rated internet services — those that let users access certain apps and websites without eating away at their mobile data. The reasoning: a single service should not be determining the winners and losers of the marketplace.
Related: Indian startups have taken a hit, as funding has slowed. People want to invest in sustainable businesses rather than the more risky tech startup space.
Instant Articles are generating the same amount of ad revenue on a per-view basis as the pageviews on their mobile properties. The reason has to do with Facebook's relaxing of its ad rules, including its decision to allow more ads per page. This is good news for publishers who are looking to generate revenue from the platform.
Tired of your phone battery draining too quickly? You might think about removing the Facebook app from your phone.
We're seeing a wider adoption of messaging apps in favor of (or at least in addition to) the traditional social networks. Teens have a smart reason for choosing alternatives to Facebook and Twitter.
Viacom has signed a multiyear agreement to directly sell ads on behalf of Snapchat in which Viacom will have access to Snapchat's owned and operated inventory on Live Stories and on Discover, the app's media portal. For Snapchat, the deal makes it easier for big TV-buying brands to put ads on Snapchat.
If you're a marketer, you'll want to know how you can win with a smart strategy for Snapchat.
And if you're over 30, you're probably struggling with Snapchat. A glimpse inside the world of a prolific 13 year-old Snapchatter should tell you all you need to know about how the next generation is being trained to read and think:
"No conversations…it's mostly selfies."
"How are you able to take in all that information so quickly?"
"I don't really see what they send. I tap through so fast."
Video watch time on Instagram is up 40% in six months and now Instagram is planning on showing video view counts instead of likes. This should help advertisers get a better sense of video performance, as well as influencer status.
Tommy Hilfiger is hosting the first 'InstaPit' for Instagram content creators at Fashion Week in New York.
It was a big week for Twitter, with its earnings call. The numbers went pretty much nowhere: earnings were on target, but user growth stalled significantly. Twitter says it is dedicated toward making the service less confusing in its letter to shareholders discussing its fourth-quarter earnings.
Here's a potential direction: maybe Twitter needs to dial back its ambitions, focus on a smaller user base and take itself private.
Meanwhile, Twitter officially announced its tweak to the timeline, with the option to see the best tweets first that occurred while you were away.
Meanwhile, the company unveiled First View, a video ad unit that places ads at the top of the feed.
Jay Carney, former press secretary to the Obama administration, is now Amazon's vice president of global corporate affairs.
If you'd like to learn about the power of publishing on LinkedIn, I'll be giving a webinar with Chuck Hester and Ragan PR on February 25. Sign up here.
The Wall Street Journal's fastest-growing platform? Line. Yes, messaging apps are the new thing.
Trivia question: Which two words/phrases is the city of Seattle banning from use by its employees? *
Uber has settled a class-action safety lawsuit regarding its misleading driver background checks. There's $28.5 million available in the fund, and some 25 million claimants. I'd do better looking for loose change in the back of my next UberX ride.
Airbnb de-listed some 1,000 rentals in New York City because they might have been illegal rentals. "Good for them!" you say. Not so fast: the data dump occurred just prior to Airbnb publicizing the release of its data, making Airbnb look squeaky clean in the process. The reality was much different.
It was a much different reality for an Airbnb host whose disgruntled neighbor took over her rental by using an alias and then refused to leave. Call it a harsh lesson in the realities of San Francisco rental laws and the pitfalls of the sharing economy, which largely relies on trust.
The National Highway Traffic Safety Administration has declared that for the sake of the Federal Motor Vehicle Safety Standards, Google's self-driving car system will be considered the driver. The implications for the insurance industry here are massive, should the FMVSS be rolled over into insurance standards.
With the looming reality of autonomous vehicles (albeit much farther in the future), many other industries will be affected. Here's an infographic that contains just a few:
What do you do when your child's imaginary friend is a podcast? "I must stay optimistic, and I know it could be worse. One of the kids in his class has an imaginary friend who's an imaginary Twitter feed. What a strange kid."
Behold, the power of podcasts: the ultimate guide to getting featured on podcasts.
I was lucky enough to be featured on Episode 501 of Six Pixels of Separation, Mirum's podcast, hosted by my good friend Mitch Joel.
Pacific Content specializes in a very different kind of podcast without advertising: the branded podcast.
SoundCloud reportedly has $44 million in losses and there is significant doubt on the company's ability to continue as a going concern. And Pandora may be exploring a sale. Shall we call this the sound and the fury?
Podcast Recommendation of the Week. This week, you might want to listen to a few episodes of Invisibilia, which is about the invisible forces that control human behavior – ideas, beliefs, assumptions and emotions. Do you have a podcast recommendation for us? Add yours to our Google Sheet: smonty.co/yourpodcasts
Whether it's content for yourself or a larger audience, keeping a daily journal is an essential habit to make you a better writer and to help you retain information.
The Washington Post's content management system is pretty powerful: it optimizes and promotes the headlines and images for the most clicks.
If you're trying to handle customer complaints on social, it's not just enough to be fast; you have to answer every single one of them.
There's a new trend in video used by news organizations, but few brands have taken up the mantle: less than a minute with no sound.
Are 'snackable' videos dead? Lengthening social video ads "has very little to do with what's convenient or preferable for users and everything to do with appealing to marketers and competing for advertising dollars." If that doesn't tell you who rules the roost, I don't know what will.
Related: retailers are still struggling to put the customer at the center of the business.
The former CEO and chairman of Apple advises a customer-centric approach, advocating marketers to not worry about the technology, but rather focus on the customer. Sensing a trend here?
One of the topics I speak about regularly is customer centricity. If you're interested in having me address your group, please get in touch.
It's time to change your Netflix password: hackers are selling stolen Netflix passwords for only $0.25. I think I could have commanded at least a dollar.
It might be time to familiarize yourself with the scary new ways the Internet is profiling you. And by 'Internet,' we of course mean advertisers.
If you haven't yet cracked Google Analytics, you might want to hold off on this one: how to use IBM Watson analytics for advanced social media insights.
Here's a comparison of a limited digital advertising budget at work on four different platforms, as a small business would do: Facebook, Google AdWords, Twitter and email. Who wins?
A quick primer on how to use UTM codes to track every link and all social media traffic. What's more, it's free.
Measuring content marketing is hard. But there are options.
The ad tech industry is trying to figure out the ROI of emoji. Kill me now. How about the ROI of the letter 'T'?
One of the breakout hits of the Super Bowl last week (not counting #PuppyMonkeyBaby) was T-Mobile's ad starring Steve Harvey that called out Verizon for getting things wrong (not Harvey), and clearly goading them on to #ballogize. The resultant spike in mentions and conversation put T-Mobile in the thick of things:
Seattle has implemented a policy that bans government employees from using the words "brown bag" and "citizen," because they might be offensive to people of color and non-US residents of the city. Let's also ban the use of the phrases "government intelligence" and "let's plan a trip to Seattle" while we're at it.
Resilience is a familiar concept: the ability to rebound from setbacks and keep forging ahead. But how much of resilience is built into our personalities and how much can be taught? Maria Konnikova delves into it in The New Yorker. [P.S. Buy Maria's latest book The Confidence Game .]
Ten CEOs give their one killer question for new hires. My favorite: asking every employee that the prospect came into contact with how they were treated by the person.
Pee-wee Herman's big comeback, nearly three decades after he disappeared from the public, is a familiar one.
Image credit: Frinkiac
Customer-centricity should be on your mind, the future of advertising belongs to..., social media marketing isn't working, digita...
Labels: collaboration, customer, customer experience, measurement, Podcasting, The Full Monty, trends, Twitter
The Full Monty — February 8, 2016
Instead of Using Fear, Try This Motivating Techniq...


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I am new to android and Sony.
I recently purchased a Z3, mainly due to the fact I could but extra memory.
I bought a 128gb Micro SD card and had issues right away with the message "cannot play song" "cannot play video" on most of the things I'd transferred. I also noticed the phone got extremely hot when reording video.
Anyway, I put this down to the SD card being a crap Chinese job so I purchased a 64GB SanDisc card.
I am still having issues. - I have tried transferring my media directly to the SD card via my PC, it will allow about 5GB of data to transfer then the phone will skip the first song on every album and cut out half way through others. I then tried using the file explorer. same problem.
I then decided to try sending the media to the handset's memory then transferring it to the SD. When sending multiple albums the card corrupted. Tried sending albums one at a time, got about 30 done then the transferring status bar froze on the next album. then it disappeared. then the phone was not detecting the SD card at all.
I took the SD card out and put it in my PC - told me it was damaged and needed formatting.
I have been trying to sort this out for around a onth and am rapidly losing patience with it. as I said the main reason I bought this phone was so i could put more of my music collection on it.
Am I doing something wrong or am I better off selling it and buying something that actually does what it advertises that it can do?
Is it recording on 4K?
Reformat the SD card. And check if that helps.
Perhaps you can try a different sd card to see if you still get the same problem.
It could be a hardware problem. You can contact Sony Xperia support and see what they say.


FRANKFORT – The opening week of odd-year legislative sessions is traditionally dominated by such organizational matters as electing House and Senate leaders, establishing committee assignments and formally submitting the first round of bills.
While all of those did take place last week, two other actions – both highly controversial and potentially far-reaching in their impact – made this session's start unlike any other.
The first issue centers on state Rep. Jim Glenn of Owensboro, who won his election last November by a single vote but could still ultimately lose his seat following his opponent's request that the Kentucky House review the election's outcome. At the heart of the debate are nearly two dozen votes, most of which are absentee ballots that were unanimously rejected for non-compliance by a bipartisan group of local election officials.
It is important to emphasize that a recavass did not change the outcome of this election. There was no hint of fraud, and Rep. Glenn's win was certified locally and statewide. He has also been sworn into office and, for now, is participating as a sitting member.
While the outcome was close, my fellow caucus members and I feel strongly that a win by a single vote is no different than a win by 1,000.
For now, nine legislators who were randomly chosen last week will review the matter and issue a report. The House will then decide whether to accept or reject the findings and determine what should happen next.
As that matter was happening, we learned that Governor Bevin's administration was moving forward with stringent new rules that will severely limit the public's access within the Capitol complex.
While safety is certainly important, I believe the long-standing security measures we've had in place until now struck the right balance.
Perhaps the most consequential change is that the public will largely be barred from using the tunnel between the Capitol and the Annex where many legislative meetings take place. That means they now have to walk outside, regardless of the weather, if they want to travel between the buildings.
There is little doubt that this change is due to the thousands of people who traveled to the Capitol last year to protest changes to the public-retirement systems. It also is tied to an attempt this past summer to keep peaceful protesters from entering the Capitol at all as a group.
Although this is being done by the administration, I will do all I can to make sure our Capitol complex is accessible to those who come here to make their views known. I cannot support efforts that appear to be more about shutting down meaningful dialog than promoting security.
Because last week was more about organizational matters, no bills were debated in the House. Several prominent ones have been filed, however, including ones affecting school safety and medical marijuana. I will discuss them and other issues in a future column.
As for committee assignments, I am proud to say that I will serve on several important to our district. Those include Agriculture, State Government and Transportation.
You can always email me at Rick.Rand@lrc.ky.gov, and you can call a toll-free number to leave a message for me or any other legislator. These phones are staffed year-round but are kept open longer when the legislature is meeting. That number is 1-800-372-7181, and it's 800-896-0305 for the hearing impaired.
KET does a phenomenal job of keeping the public informed as well. It airs many legislative meetings and keeps them archived, and there is also a smartphone app you can use. To learn more, click on its website atwww.ket.org.
Under the constitutional rules for odd-year legislative sessions, the General Assembly will not meet again until Feb. 5th, and we will wrap up our 30 working days by the end of March.


text:
Focus on Inflation
Business of Climate
Garda superintendent branded "arrogant" over handling of fitness-to-work meeting with sergeant maimed in the line of duty
Updated / Friday, 6 Jan 2023 19:11
The complainant claims he was prevented from continuing his work as a senior instructor
A retired garda inspector says his former commanding officer was "arrogant" and "very confrontational" in a meeting with a sergeant who had been injured in the line of duty.
The retired officer was giving evidence today to the Workplace Relations Commission in Sergeant David Haughney's complaint under the Employment Equality Act 1998 against An Garda Siochána – which he has accused of discrimination on the grounds of disability.
Witnesses who knew Sgt Haughney told the tribunal today that he was left in tears following one meeting with his superintendent and that his "confidence was shattered" and it was "like his soul was destroyed over a few weeks".
Sergeant Haughney received a permanent eye injury in a December 2014 assault leaving him with 70% vision loss on one side.
He claims he was prevented from continuing his work as a senior instructor in use-of-force techniques and public order command advisor following medical leave for treatment of a detached retina in the injured eye in 2019.
Sgt Haughney said that between suffering the injury and undergoing the operation he had continued his duties but after the operation in 2019 he was told he could no longer work in his preferred field.
Sgt Haughney contends that although he suffered no further loss of vision, his superintendent at Midleton in Co Cork departed from a "precedent" set by three predecessors and took a restrictive view of medical advice stating he was to engage only in "strictly non-confrontational duties".
Retired inspector Joe O'Connor, Sgt Haughney's line officer in roads policing at Midleton, said he went to the return-to-work meeting at the request of Supt Adrian Gamble on 1 October 2019, having already started work again.
"The atmosphere in the room was hostile. We went in – I thought it was going to get very confrontational; [there was] hostility, unfriendliness," he said.
"On whose part?" asked Sgt Haughney's solicitor Michael Hegarty.
"On the part of the superintendent," Mr O'Connor said. "Superintendent Gamble sat there with a sheet in his hand. He waved it about."
"I didn't see this sheet of paper, Sgt Haughney didn't see the piece of paper," he said.
He said the superintendent "cut across" Sgt Haughney and that the complainant was "nearly in tears".
Mr O'Connor said the superintendent had challenged Sgt Haughney on his recent attendance as a tactical advisor to the commander in charge of a security operation for the visit of former US vice president Mike Pence to Co Clare in late 2019.
"[Sgt Haughney] believed that Superintendent John Deasy had arranged it with [Supt] Gamble for him to attend," said Mr O'Connor, stating that Sgt Haughney was trying to make this point but that the superintendent "kept interjecting".
The witness added that the superintendent had been "arrogant, trying to interrupt Sgt Haughney".
Counsel for An Garda Siochána, Declan Harmon BL, objected to this line of questioning, telling adjudicating officer Jim Dolan the evidence being elicited by Mr Hegarty had "more relation to a harassment claim which is not before you".
Mr Hegarty said he needed to put context on the complaint.
Mr O'Connor continued to state that going forward, Sgt Haughney "couldn't go out in the car, couldn't supervise anyone" and was limited to working at the station in the traffic office.
The office was in a former Department of Posts and Telegraphs exchange building at Midleton station, which Mr O'Connor said was "like going into a cell".
Cross-questioning the witness, Mr Harmon put it to him that Superintendent Gamble "has quite a different recollection of that meeting" and that he would say in his evidence that it had been "businesslike and professional".
"I came up here and swore to tell the whole truth and nothing but the truth. What I've said is the truth. It was tense, confrontational, hostile and unfriendly, and you know, the one time I really felt sorry for Sergeant Haughney," he said.
Sgt Haughney's evidence had been that he was limited to those duties for some 11 months before taking stress leave.
"Dave became extremely distressed, his confidence was shattered – it was like his soul was destroyed over a few weeks," Sgt Haughney's partner, fellow officer Sgt Denise Coleman, told the tribunal in evidence today.
Another former Midleton-based officer, retired inspector Eoghan Healy, said Supt Gamble was "adamant that he was protecting Sgt Haughney's eye"
He said he had been directed by Supt Gamble to ask Sgt Haughney if he could attend two hours early for his 4pm shift on 15 April 2020 for a meeting relating to the use of spit hoods.
Sgt Haughney's evidence was that he met the superintendent coming out of his office when he arrived and was told: "You're happy to wait, I'm going for my lunch."
"I had come in early specially for that, I'm flexible. He thought so little of me that it was: 'You're going to have to wait, I'm going for my lunch'," Sgt Haughney said.
"He was visibly upset. I apologised to him because I was the person who'd asked him to come in early," Mr Healy said, adding that he had a conversation with Sgt Haughney at that point regarding the Garda bullying and harassment policy.
Mr Harmon said Supt Gamble's evidence would be that he was returning from his lunch when he met the complainant, not leaving, and that the complainant was only asked to wait as long as it took to the superintendent to get settled in the office.
Sgt Haughney told the tribunal that he took a grievance in relation to the incident, with his complaint initially rejected before being upheld on appeal.
He said the outcome was that the superintendent was required to attend training.
The tribunal also heard evidence today from Superintendent John Deasy, the public order co-ordinator for the southern region, who said he had urged the force to create a role to use Sgt Haughney's skill-set in a new training office.
The respondent case opened with the evidence of the Garda chief medical officer, Dr Richard Quigley, and the tribunal also heard from Garda Karl Burton, the national public order trainer based at Templemore college.
Dr Quigley said the occupational health department could give medical guidance, but it was a matter for local garda leadership to assess the risk.
He said the advice from his office when the sergeant returned to work in December 2015 was that he "should not undertake" duties with a risk of physical confrontation – advice the adjudicator, Mr Dolan, noted was "very similar" to the later advice.
Mr Hegarty asked the respondents to provide a copy and that was agreed.
"It would be hard to negate the risk," Garda Burton told the tribunal. "It would be hard to separate the confrontational side of the job we do. You'd have to isolate that, greatly reduce the amount of work a person would do in that role… The trainer is there for what-ifs… they may be asked to step in [as instructor] to take up one of the confrontational roles," he added.
The case was adjourned to the next available date, yet to be fixed by the WRC, when Superintendent Gamble is expected to give his evidence.
Workplace Relations Commission

redpajama_set_name: RedPajamaCommonCrawl


text:
Q: MySQL in one table but not in other table with specific ID - query gives too many results? I have two tables: uri and pages. The uri contains the url of the page and the url of the page is also stored as slug in pages.
Because I can have forwarders that are not connected to the page but are stored in the uri table, I need a query to extract these 'not-connected-to-a-page' url's from the database.
I tried using the following query for that:
SELECT uri.*
FROM uri
LEFT JOIN pages
ON uri.f_site_id = pages.f_site_id
WHERE uri.f_site_id = '2' // <-- Site id here
AND pages.slug IS NULL

The problem is that there must be like 30 results, and there are 2112 results... On which every results returns a lot of times!
It does a lot more than I am expecting, what is wrong?

A: If you want the ones that are not connect to pages, then you need to express this in the query:
SELECT uri.*
FROM uri LEFT JOIN
     pages
     ON uri.f_site_id = pages.f_site_id
WHERE uri.f_site_id = '2' AND // <-- Site id here
      pages.f_site_id IS NULL;

redpajama_set_name: RedPajamaStackExchange


Nairobi — Gor's highly anticipated friendly match against English Premier League side Everton FC will be played in November, after being pushed from the initial anticipated date early this month.
According to match organizers SportPesa who sponsor both teams, the game will be played at Goodison Park either on November 6 or 7.
SportPesa CEO Ronald Karauri said the tour will give Gor Mahia players a chance to play with the best and sample one of the oldest and best stadiums in the world - Goodison Park.
Karauri added that the friendly will be a good exposure platform for the Gor Mahia players whom he said have given their best to put Kenya on the global and regional map in matters football.
Gor earned a chance to play Everton after emerging the winner of the second edition of the Super Cup held between June 3 and 10 in Nakuru, Kenya, featuring eight teams from East Africa.
"This is an amazing opportunity for the players and Kenyan football because it is worth more than anybody could offer money for," an elated Gor Mahia coach Dylan Kerr said.
"I am very excited. It is an opportunity for Gor Mahia to put Kenya on the global football map by playing one of the most established clubs in the UK," added Kerr.
This will be the second time that Gor Mahia face Everton, after meeting for the first time at the National Stadium in Dar es Salaam, Tanzania in July last year losing 2-1 with former England captain Wayne Rooney scoring a wonder goal on his first match for the toffees after returning to the club from Manchester United.
This year however, Rooney will not be in as he has sealed a move to the Major League Soccer (MLS) in the United States where he is playing for DC United.
However, Gor will still have an opportunity of playing against world class players including England's World Cup star Jordan Pickford, Colombia's Yerry Mina and ex-Barcelona man Andre Gomes.


For anyone looking to invest in a new purchase, whether it's booking a vacation or making a down payment on a new house, it's important to not only set a budget before starting the hunt, but sticking to it throughout the process. The same is true as you look for your next office space for your small business or retail space for your boutique, restaurant or coffee shop. With Truss, we make this as easy and straightforward as possible for you during the search process.
We've heard countless small to medium sized business owners tell us that one of the main challenges in finding the right space was understanding the different prices. Put simply, there were just too many variables and it felt like comparing apples to oranges. We've done our best to fix that.
The following is a breakdown on how we show you prices on our platform.
Our technology itemizes the following so you can compare spaces without making your own spreadsheet or having to check multiple websites and listings.
Price transparency tends to be complicated in retail - and for the most part, it just doesn't exist. In order to get a breakdown of a rental price, you would have to become a qualified tenant and meet with a broker in person - which is time consuming and complicated.
We're the only platform that gives you, the retail owner, access to these statistics for retail properties where you're looking. By answering a few questions about the space you are looking for and pinpointing a few locations, our artificial intelligence returns results so you can view the prices - and the process just takes two minutes. And as you know as a retail owner, location is everything - so it's important to have this information on hand.
Looking at retail properties on our technology itemizes the following - and like office space - allows you to compare spaces without a spreadsheet.
Operating Expenses - we also note which utilities are included or not in the operating expenses. We do not assign a dollar value to them because they vary so much depending on the use. I.E. - a full service restaurant vs. a juice bar.
We are the first to offer price transparency for industrial real estate, and this helps provide opportunities for landlords and tenants. The rise in e-commerce is changing the landscape of how consumers buy goods and how businesses use space. Industrial vacancies are at an all-time low of 5% as logistics companies ramp up the amount of goods they receive, repackage and ship to meet the rising demand from e-commerce.
Looking at industrial properties on our technology itemizes the following - and like office and retail space - allows you to compare spaces without a spreadsheet.
*Original post published on April 3, updated on June 12 to note the launch of our industrial real estate offerings on our platform.
Start your search with Truss.


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Q: sending request to server and getting response i have question about sending and getting data from server, i just want to know is it doable  what i want to achieve. So here is the thing:
i have some data that i want to send to server, like some id, name, surname
and i have server with ip 256.257.258.259, server waits for request with values encoded in url, so i can send data to server somehow like this:
        $data = array(
            'id'=>'c456ki98765',
            'name'=>'john',
            'surname'=>'smith');
$urlstring = http_build_query($data);

   $url = 'http://256.257.258.259/folder/automatic?'.($urlstring);

i have a question there, should i use GET request to send this kind of data?
and would it look something like this?
$request = new HttpRequest('url', HttpRequest::METH_GET);

and when server gets my data it sends back response - for example json data - 'number' string or 'error' string if id is wrong. And i have another question there, how can i get data that server sends me after i have sent request?
how can i get that 'number'or 'error'? i hope i have made my question clear

A: You can use either a POST or a GET request depending on your requirements
Your $request is fine for setting up the request but then you need to send it:
$request->send();
and will need to do something with the response code:
$request->getResponseCode()
Hopefully the below links will come in handy (especially the bottom on in this case):
http://www.php.net/manual/en/function.http-get.php
http://www.php.net/manual/en/function.http-post-data.php
http://www.php.net/manual/en/httprequest.send.php


text:
Instagram accounts with the most followers worldwide 2020
Most popular global mobile messaging apps 2020
Twitter: number of monthly active users 2010-2019
Mobile app usage - Statistics & Facts
Internet usage in India - statistics & facts
Demographics & Use
Russia: interest in technological innovations 2018, by age
Published by A. Melkadze, Feb 3, 2020
This survey shows the levels of interest Russians have in following technology news and trends in 2018, by age. Just 36 percent of all respondents reported interest in following technological news and trends, however, 68 percent of those aged 18 to 24 years of age reports having an interest.
Share of respondents levels of interest in news and trends covering technological innovations in Russia in 2018, by age group
I try to follow the news about all new technological devices and follow the trends
I do not follow the news and trends in the technology sphere
Respondents from 140 locations in 42 Russian regions
United Kingdom (UK): Packaged software sales 2008-2017
IT services and software market value in the United Kingdom (UK) 2009-2017
IT, software and computer services economy employment in the UK 2011-2019
IT, software and computer services industry GVA in the UK 2010-2018
Statistics on "Tech Companies in the United Kingdom (UK)"
London Stock Exchange (UK) trading: market value of technology companies 2020
London Stock Exchange (UK): largest technology companies 2020
Digital marketing technologies: investment increases in the UK 2014-2016
Number of biotechnology research and development enterprises in the UK 2008-2018
Turnover of biotechnology R&D enterprises in the United Kingdom (UK) 2008-2018
GVA of biotechnology research and development enterprises in the UK 2008-2018
Medical technology service sector employment in the United Kingdom 2019, by region
Companies in the biopharmaceutical sector in the United Kingdom 2017, by segment
Biopharmaceutical companies by turnover size band in the United Kingdom (UK) 2017
Biopharmaceutical companies by employment size in the United Kingdom (UK) 2017
Industrial biotechnology employment CAGR in the United Kingdom (UK) 2009-2014
Companies in the life science industry sector United Kingdom (UK) 2019, by sector
life science sectors employment compound annual growth rate in the UK 2016, by sector
Life science sectors turnover compound annual growth rate in the UK 2016, by sector
Medical technology companies by turnover size band in the United Kingdom (UK) 2017
Medical technology companies by employment size band in the United Kingdom (UK) 2017
Medical technology: companies in the major segments in the United Kingdom (UK) 2017
Medical technology segment turnover CAGR in the United Kingdom (UK) 2011-2016
Medical technology employment CAGR in the United Kingdom (UK) 2011-2016
Software publishing sector GVA in the United Kingdom (UK) 2010-2018
UK cyber security: total software & IT services market size 2010-2017
UK cyber security: software solution segment size 2010-2017
Number of software publishing businesses in the UK from 2010-2019
Employment in computer programming activities in the UK 2011-2019
Programmers and software development professionals outside the UK creative industries
Computer software and games: weekly UK household expenditure 2019, by gross income
Russia: comfort with using modern technology 2018, by age
Russia: responses to links in emails from unknown senders 2018
Technology adoption behavior among iOS and Android users in the Nordics 2017
Thanksgiving weekend: shopping behaviour of tech consumers 2012
Interest towards innovative banking features in the U.S. 2016, by generation
Share of upper secondary school applicants for tech programs in Sweden 2014-2017
Number of upper secondary school applicants for tech programs in Sweden 2014-2017
Number of applicants for engineering programs in Sweden 2014-2017, by academic degree
Share of people trusting AI in Saudi Arabia 2018
IBM: brand value 2006-2020
Penetration rate of health applications on mobiles and tablets in Australia 2014-2018
Opinion on keeping up with technology changes in Saudi Arabia 2018
Opinion on keeping up with technology changes in Australia 2018
Technology company IPOs total proceeds U.S. 2011-2017
Opinion on keeping up with technology changes in New Zealand 2018
Opinion on keeping up with technology changes in China 2018
Forbes selected companies tech hardware industry Taiwan 2017, based on market value
Forbes selected companies in tech hardware industry Taiwan 2017, based on sales value
Technology company IPOs worldwide 2015 to 2017, by region
Technology company IPOs total proceeds worldwide 2011-2017
Tech Companies in the United Kingdom (UK) Business digitization Biotech drug industry Big data Enterprise software
NAFI Research Centre. (June 20, 2018). Share of respondents levels of interest in news and trends covering technological innovations in Russia in 2018, by age group [Graph]. In Statista. Retrieved January 17, 2021, from https://www.statista.com/statistics/916233/interest-technological-innovations-russia/
NAFI Research Centre. "Share of respondents levels of interest in news and trends covering technological innovations in Russia in 2018, by age group." Chart. June 20, 2018. Statista. Accessed January 17, 2021. https://www.statista.com/statistics/916233/interest-technological-innovations-russia/
NAFI Research Centre. (2018). Share of respondents levels of interest in news and trends covering technological innovations in Russia in 2018, by age group. Statista. Statista Inc.. Accessed: January 17, 2021. https://www.statista.com/statistics/916233/interest-technological-innovations-russia/
NAFI Research Centre. "Share of Respondents Levels of Interest in News and Trends Covering Technological Innovations in Russia in 2018, by Age Group." Statista, Statista Inc., 20 Jun 2018, https://www.statista.com/statistics/916233/interest-technological-innovations-russia/
NAFI Research Centre, Share of respondents levels of interest in news and trends covering technological innovations in Russia in 2018, by age group Statista, https://www.statista.com/statistics/916233/interest-technological-innovations-russia/ (last visited January 17, 2021)


text:
<!-- Start Qs.js -->

## qi(id)

Returns an element with a specific id.
Stands for QueryId.

### Params:

* **string** *id* the id

### Return:

* **Element** the element, or null

## q(text)

Returns an element that match the specified selectors.
Stands for Query.

### Params:

* **string** *text* the selectors

### Return:

* **Element** the element, or null

## qa(text)

Returns all the elements that match the specified selectors.
Stands for QueryAll.

### Params:

* **string** *text* the selectors

### Return:

* **Array.\<Element>** the array of the elements

## qs(sub, text)

Returns an element that match the specified selectors inside a given parrent
element.
Stands for QuerySub.

### Params:

* **Element** *sub* the parrent element
* **string** *text* the selectors

### Return:

* **Element** the element, or null

## qas(sub, text)

Returns all the elements that match the specified selectors inside a given
parrent element.
Stands for QueryAllSub.

### Params:

* **Element** *sub* the parrent element
* **string** *text* the selectors

### Return:

* **Array.\<Element>** the array of the elements

A function with one parameter.

### Params:

* **Object** *param* the prameter

## ff(l, f)

Call a function for each element inside an array.
Stands for ForeachcallFunction.

### Params:

* **Array.\<Object>** *l* the array of objects
* **lambdaOne** *f* the function

## qaff(text, f)

Call a function for each element that match the specified selectors.
Stands for QueryAllForeachcallFunction.

### Params:

* **string** *text* the selectors
* **lambdaOne** *f* the function

## qasff(sub, text, f)

Call a function for each element that match the specified selectors inside a
given parrent element.
Stands for QueryAllSubForeachcallFunction.

### Params:

* **Element** *sub* the parrent element
* **string** *text* the selectors
* **lambdaOne** *f* the function

## fif(n, f)

Call a function for each integer number from 0 to given limit.
Stands for ForeachIntegercallFunction.

### Params:

* **Number** *n* the limit
* **lambdaOne** *f* the function

## cls(ele, add, remove)

Adds and removes classes from an element.
Stands for CLaSses.

### Params:

* **Element** *ele* the element
* **Array.\<string>** *add* the classes to add
* **Array.\<string>** *remove* the classes to remove

## qacls(text, add, remove)

Adds and removes classes for each element that match the specified selectors.
Stands for QueryAllCLaSses.

### Params:

* **string** *text* the selectors
* **Array.\<string>** *add* the classes to add
* **Array.\<string>** *remove* the classes to remove

## qascls(sub, text, add, remove)

Adds and removes classes for each element that match the specified selectors
inside a given parrent element.
Stands for QueryAllSubCLaSses.

### Params:

* **Element** *sub* the parrent element
* **string** *text* the selectors
* **Array.\<string>** *add* the classes to add
* **Array.\<string>** *remove* the classes to remove

An http responce handle callback.

### Params:

* **string** *text* the responce text
* **number** *status* the responce status code

## r(method, link, params, callback, callbackError)

Sends one http request.
Stands for Request.

### Params:

* **string** *method* the request method: 'POST' or 'GET'
* **string** *link* the http url
* **Object** *params* the request parameters
* **responceCallback** *callback* the responce callback
* **responceCallback** *callbackError* the responce callback on error

## rp(link, params, callback, callbackError)

Sends one http POST request.
Stands for RequestPost.

### Params:

* **string** *link* the http url
* **Object** *params* the request parameters
* **responceCallback** *callback* the responce callback
* **responceCallback** *callbackError* the responce callback on error

## rg(link, params, callback, callbackError)

Sends one http GET request.
Stands for RequestGet.

### Params:

* **string** *link* the http url
* **Object** *params* the request parameters
* **responceCallback** *callback* the responce callback
* **responceCallback** *callbackError* the responce callback on error

## rgr(link, callback, callbackError)

Sends one http GET request without parameters.
Stands for RequestGetRaw.

### Params:

* **string** *link* the http url
* **responceCallback** *callback* the responce callback
* **responceCallback** *callbackError* the responce callback on error

## cloneTemplate(id)

Clone the first (and only) child of a template element.

### Params:

* **string** *id* the id of the template element

### Return:

* **Element** the new element

## elementFromHtml(text)

Create an element from html text.

### Params:

* **string** *text* the html text

### Return:

* **Element** the new element

An event callback.

### Params:

* **Event** *e* the keydown event

## onEnter(ele, f)

Adds a listener to an element for the keydown event of the enter character.

### Params:

* **Element** *ele* the element
* **callbackEnter** *f* the callback

An event callback.

### Params:

* **number** *offset* offset of the limit

## onScrollNearEnd(limit, f)

Adds a listener for scrolling near the end of the page.
Near is defined by a number of pixels from the end of the page.

### Params:

* **number** *limit* the number of pixels
* **callbackScrollNearEnd** *f* the callback

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redpajama_set_name: RedPajamaGithub


text:
Journal of Islamabad Medical & Dental College
Publication Flow Chart
Vol 8 No 4 (2019): October-December /
Breast Feeding Remains a Strong Protection against Infant Infections.
Shagufta Sohail 1Assistant Professor, Department of Paediatrics, Yusra Medical and Dental College, Islamabad
Kaneez Fatima 1Assistant Professor, Department of Paediatrics, Yusra Medical and Dental College, Islamabad
Noshina Riaz Assistant Professor, Department of Paediatrics, Yusra Medical and Dental College, Islamabad
DOI: https://doi.org/10.35787/jimdc.v8i4.351
Keywords: Exclusive breast feeding, Infant infections, Partial breast feeding
Background: Breast feeding prevents infections in infants. Those who are partially or never breast-fed and receiving bottle feeds are at higher risk of infections as compared to exclusive breast-fed infants. The objectives of this study were to record the effect of exclusive breast feeding versus partial and never breast feeding on infections in infants and also to find an association of infection with type of feed, gestation and vaccination status in infants till six months of age.
Material and Methods: A total of 500 Infants were included in this cross-sectional study. Information regarding pattern of feeding and infections was obtained by verbal interview of mother and the questionnaire was filled by the study physician. The outcome evaluated was infections in infants till one year of age. Categorical comparisons were made using chi square test. A 'p' value < 0.05 was considered statistically significant.
Results: Out of 500 infants, 59.4% were males. About 59.6% were exclusively breast-fed till 6 months of age, 31.2% were partially breast-fed and 9.2% were never breast-fed. In exclusively breast-fed group, 29.5% infants reported infections as compared to 40.4% in partial breast-fed group and 65.2% in never breast-fed infants (P < 0.000). Similarly, 40.6% of infants in exclusively breast-fed group, 55.1% in partial breast feed and 58.7% in the never breast-fed reported infections in 4-6 months of age, which was statistically significant (P = 0.003). There was no significant difference in infection rates among the three study groups in 7-9 (P=0.192) and 10 -12 months (P=0.42) of age.
Conclusions: Exclusive breast feeding till six months of age significantly reduces the risk of infections in infancy.
Vol 8 No 4 (2019): October-December
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by-nc/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Access old website of Journal of Islamabad Medical & Dental College.
Index & Listed


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Cloudy. High near 40F. Winds N at 10 to 15 mph..
Mainly clear skies. Low 22F. Winds N at 5 to 10 mph.
Iowa defensive lineman Zach VanValkenburg (97) and linebacker Jack Campbell (31) celebrate their 28-21 victory against Nebraska with the Heroes Game Trophy on Friday in Lincoln. The Hawkeyes play Michigan for the Big Ten title Saturday.
Rebecca Gratz
Hawkeye 10 @ 10: Quarterback reveal will be Tuesday, Ferentz says
Jack Campbell's nose for the football, Keagan Johnson's potential, Spencer Petras' return and more are all part of today's Hawkeye 10@10.
Delivered each weekday at 10 a.m. during game week at hawkmania.com, the Hawkeye 10@10 serves up your daily dose of Iowa football news and notes.
Here is today's Hawkeye 10@10:
1. Iowa linebacker Jack Campbell has the attention of Michigan coach Jim Harbaugh.
"He has a nose football and that's probably the best thing you can say about any linebacker,'' Harbaugh said Sunday. "He's somebody who shows up where the ball is, repeatedly.''
Campbell recorded his fourth double-digit tackle performance of the season in Iowa's 28-21 win at Nebraska on Friday. Campbell ended up with 16 tackles in the win, giving him 124 for the season.
2. Spencer Petras finished off the only touchdown drive the Iowa offense managed Friday at Nebraska with a 2-yard run, capping off a 6-play, 76-yard drive that included a 55-yard run by Tyler Goodson.
"It's funny. T-Good takes down there, then Gavin (Williams) had some physical runs, then I get the score,'' Petras said. "It feels like I'm cheating those guys. But no, it was good. It was good to get in the end zone.''
3. Iowa coach Kirk Ferentz doesn't plan to announce who will start at quarterback for Iowa in Saturday's 7 p.m. Big Ten Championship Game against Michigan until Tuesday.
But, he found plenty to like with the way Spencer Petras competed when given the chance in relief of Alex Padilla on Friday at Nebraska.
"Nobody likes to be on second team,'' Ferentz said. "At least good second teamers don't want to be second team. They want to be first team, and I'm sure Spencer felt that way, but you would have never known it from the way he practiced.''
4. Nebraska cornerback Cam Taylor-Britt walked away from Friday's game impressed with Iowa freshman Keagan Johnson.
"He is an alright player, I will say that. I told him after the game those catches were not going on me but maybe another defensive back. He is going to be a great player though for sure,'' Taylor-Britt said.
Johnson caught one pass for an 11-yard gain against his home state school.
"You know, I hate that he went to Iowa,'' Taylor-Britt said. "He could have stayed home and been a great Nebraskan and carried on that legacy here, but he will be something special over there and I pray he does good."
5. Both Iowa and Michigan moved up in this week's Associated Press college football poll in advance of the Big Ten Championship Game.
The Hawkeyes rose to 15th in this week's poll while the Wolverines climbed four spots to second following a dominating win over Ohio State.
Michigan's ranking is its highest since 2016 when it peaked at No. 2 before losing 14-13 at Iowa.
6. A 15-point lead wasn't enough for Nebraska in the fourth quarter Friday for Nebraska as Iowa rallied for its seventh straight win in the Heroes Game.
Cornhuskers defensive lineman Ben Stille felt his team was in a good spot as the quarter began.
"We were talking about being up 15 and how at that point they were going to start throwing the ball more,'' Stille said. "That was really all our conversation, that we wanted them throwing the ball because that is not their strength. We had them right where we wanted them.''
7. Desmond King and Jaleel Johnson combined for nine tackles for the Texans in a loss to the Jets on Sunday, among the highlights of play by former Hawkeyes in the NFL over the Thanksgiving weekend.
Amani Hooker matched King's five tackles for the Titans in a loss to the Patriots, who had one tackle from Carl Davis.
Chauncey Golston had four tackles for the Cowboys in a win over the Raiders and Micah Hyde and A.J. Epenesa had two tackles piece for the Bills in a win over the Saints.
Elsewhere on defense, Geno Stone finished with two tackles and Kristian Welch had one for the Ravens in a win over the Browns, Anthony Nelson had one stop the Buccaneers in a win over the Colts and Nick Niemann finished with one tackle for the Chargers in a loss to the Broncos.
On offense, T.J. Hockenson had three receptions for 35 yards and a touchdown in the Lions' loss to the Bears, Noah Fant caught three passes for 12 yards for the Broncos in their win over the Chargers and George Kittle had one reception for 13 yards for the 49ers in their win over the Vikings.
8. Nebraska coach Scott Frost isn't sure how much Iowa's halftime switch at quarterback impacted Friday's outcome.
"(Spencer Petras) came in and played well and they won so maybe it was, but the blocked punt was the game,'' Frost said.
"When you have been in as many games like this, we just have to try to stop the negative momentum at that point. Then we missed one protection and gave up a safety. Defense had not given up any big runs all day and we gave up one at the wrong time. I am frustrated.''
9. Former Hawkeye Cam Harrell had a productive game Saturday for Southern Mississippi in its win over Florida International.
Harrell finished with four tackles and forced a fumble to highlight the work of former Iowa players competing elsewhere in college football.
Julius Brents and Cedric Boswell put up big tackle numbers in losing efforts.
Brents had eight tackles including one for a loss for Kansas State in its loss to Texas and Boswell recorded seven stops and intercepted a pass for Miami (Ohio) in its loss to Kent State.
Elsewhere on defense, Dillon Doyle had three tackles for Baylor in its win over Texas Tech.
On offense, Shadrick Byrd rank 13 times for 72 yards and caught one pass for Charlotte in a loss to Old Dominion while Samson Evans caught two passes and rushed eight times for Eastern Michigan in a loss to Central Michigan.
10. It will be shirtsleeve weather inside Lucas Oil Stadium on Saturday night, but the weather outside won't be so bad either.
The current National Weather Service forecast for Indianapolis on Saturday calls for sunny skies and high temperature of 46 degrees.
This article originally ran on qctimes.com.
Iowa at Virginia at a glance
IOWA AT VIRGINIA
Hawkeyes about to get their first real test
Three weeks into the season, the Iowa men's basketball team hasn't gotten a test.
Hawkeyes 'drop the hammer,' rout Army
IOWA CITY — Coach Tom Brands saw progress as his top-ranked Iowa wrestling team took down Army 36-7 on Sunday at Carver-Hawkeye Arena.
Hawkeyes, Wolverines earn unexpected title chance
Belief has turned into reality for the unexpected opponents that will play for a Big Ten football championship this weekend.
Batterson's ballot: The B1G moves
Raise your hand if back in September you had Michigan and Iowa playing for this year's Big Ten football championship.
Hawkeyes get their title shot, will face Wolverines
Iowa's football team is going back to work Sunday.
The fifth quarter: Hawkeyes rewarded for their resiliency
Five things to think about following the Iowa football team's 28-21 victory Friday at Nebraska:
Hawkeyes shake off sloppy first half
IOWA CITY — The Iowa basketball team has come to expect what it got out of Keegan Murray in the first half Friday night.
Watch now: Hawkeye LB Jack Campbell on the chance to celebrate winning a division title
Warch now: Hawkeye OL Tyler Linderbaum on what a 10-win season means
Watch now: Hawkeye QB Spencer Petras on his return to competition at Nebraska
Watch now: Hawkeye RB Tyler Goodson on rushing for 1,000 yards this season
Spencer Petras
Keagan Johnson
Cam Taylor-britt


text:
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James Blake – Mile High (Ft. Travis Scott & Metro Boomin)
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Let's Tear Apart this Repugnant Statement About Harm Reduction, Shall We?
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Chinese Vocab - 木(mù)=tree; wood, lumber, wooden;一(yī)=one; a, an; alone; What do you think 本(běn) mean?
木(mù)=tree; wood, lumber, wooden;一(yī)=one; a, an; alone; What do you think 本(běn) mean?
木(mù)=tree; wood, lumber, wooden;一(yī)=one; a, an; alone; What do you think 本(běn) mean?
I have also read that more specifically, 本(běn) is a measure word for bound items which includes books, periodicals and files.


Pirates, Congrats! You've unlocked the first Pirate Bounty: the map SKULL TEMPLE! You can now explore this new map! Meet in the desert of Planet Gemini and steal new treasures with your crew!
BATTLECREW Space Pirates available now on STEAM Early Access!
NEXT CLOSED BETA starts on January 19th, 2017!
DONTNOD ELEVEN announces BATTLECREW Space Pirates!