The breakfast cereals industry was quick to fully capitalise on the potential for marketing the health benefits of wholegrain. In contrast, bakery is only now truly catching up, with a glut of wholegrain wrapped bread launches in recent months.
Kingsmill is the latest bread brand to kick off a major wholegrain marketing push this month, with a £4m spend on its aptly-named 'Wake up to Wholegrain' breakfast campaign, featuring on-pack support and a new logo on all Kingsmill Tasty Wholemeal and 50/50 packs. This follows hot on the heels of prominent healthy bread and wholegrain positioning from Warburtons and Hovis.
And why not? Evidence is piling up to suggest that regular consumption of wholegrains may prevent chronic illnesses such as coronary heart disease, diabetes and colorectal cancer. Great news, but is anyone out there actually listening?
An ongoing European research project, Healthgrain, reported that consumers "did not perceive much difference between whole and refined grain products in their health-related characteristics, suggesting a lack of motivation for increasing wholegrain consumption". This means there is a big challenge ahead in educating consumers in the UK, it stated, where awareness was much lower than in countries such as Finland.
Despite the myriad health benefits of wholegrain, when the Food Standards Agency (FSA) asked what foods people were trying to eat more of in 2007, only 8% of the 1,393 participants questioned mentioned wholemeal/wholegrain bread - and that dropped to 5% for brown bread. The FSA is arguably partly at fault. It does not approve guidance on how much wholegrain people should consume every day. So how do you communicate to the public why they should eat more wholegrains?
UK efforts included borrowing a labelling scheme from the US - the Whole Grain Stamp, which saw a brief run on Morrisons' in-store breads in 2008. That fell foul of the FSA guidance, because it recommended eating 48g of wholegrains per day. A recent review by the British Nutrition Foundation was less than glowing about the status quo. It stated: "In the UK, guidelines on consumption of wholegrain products remain vague, despite progress made in other countries to quantify a recommended intake." As a result, over 90% of UK adults were not eating enough wholegrain foods (based on the US recommendation of 48g or three 16g servings per day).
But the argument for portion labelling is persuasive: US consumption of wholegrains was static between 1998 and 2005. While average consumption still remains low, at around one portion a day, awareness is growing. Following the launch of the Stamp by the Whole Grains Council (WGC), which now appears on over 2,400 products, it rose 20% from 2005 to early 2008.
"We are lagging behind the US here in the UK," says Chris Seal, professor of food and human nutrition at Newcastle University and a leading expert on wholegrain nutrition. "This is partly because the UK is a bit more reluctant to embrace the epidemiological evidence base for the benefits of wholegrains in the same way they have in the US. The FSA is much more evidence-based and - perhaps rightly - wants to see more and better research data based on dietary interventions, both to confirm the beneficial effect and also to demonstrate close relationships."
To this end, the FSA is awaiting the results of two major wholegrain research projects to assess the effects of eating three or more portions of wholegrain foods on the risk of heart disease, before considering the health implications of changing its advice on wholegrains.
"There has been research linking intake of wholegrain foods and a lower risk of cardiovascular disease [sources: Anderson et al 2000/2003 and Mellen 2008]," explains Hattie Lambrou, a spokesperson for the FSA. "However, these findings are based on analyses of observational studies, which are prone to a number of errors, making it difficult to draw clear conclusions. There have been a few trials, which have investigated the effects on the health of people eating wholegrains, but they have only included a small number of people and been of short duration.
"Even if the [FSA] trials produced significant findings, very careful consideration of all the evidence and wider discussions within the FSA and Department of Health would be required before making any additional recommendations on consuming wholegrain foods," she adds.
Meanwhile, the Whole Grains Council in the US has compiled its own research into wholegrains and health. "The research on health benefits and wholegrains just gets stronger and stronger," states WGC director Cynthia Harriman. "It's especially interesting to note a range of clinical trials that are now beginning to augment the extensive epidemiological research out there."
As such, the WGC is ploughing ahead with its support for wholegrain marketing in the UK by making the Stamp available minus the "48 grams daily" text under the graphic; it's now a straightforward content declaration statement with two options - one has a suggested portion size and the other has a "per 100g" label (see pg 34).
In the absence of portion guidance, the UK's Home Grown Cereals Authority (HGCA) has followed the lead of the US on its consumer-facing campaign and website, www.wholegraingoodness.com, launched in 2004. "When we set up the campaign, one of the key things that people asked us was 'How much is eating 'more' wholegrains?'" says Roz Reynolds, marketing development manager at HGCA. "So we've adopted the US message of, 'Try to increase to 48g per day'. It's difficult at the moment to make any claims. We recommend any food that contains over 51% wholegrains, but that's not an overly clear message; the Stamp has worked well [in the US] and that has even translated into foodservice."
A number of major players in the food-service market there - a notoriously tricky sector to communicate health messages - have embraced the Stamp, including: Pizza Hut (partially wholegrain crust), Burger King (wholegrain pizza stick) and pizza chain Papa John's (100% wholegrain base).
That's not to say wholegrain marketing has been plain sailing in the US - especially over 'made with wholegrain' claims. Last year, Sara Lee had to change its label follo-wing a challenge by a consumer group over the wholegrain content of its white breads 'made with wholegrain' (only 30% wholegrains content). This has reportedly led to manufacturers adopting more accurate wholegrain claims on pack.
Clearly communicated health messages could be the difference between success and failure in wholegrain marketing in future, notes Ade Abass, general manager of British Bakels, which was the first UK firm to adopt the Stamp in 2008 and supports its Multi Wholegrain mix with point-of-sale materials. "We launched our Country Oven Multiseed bread several years ago and initial sales were disappoin-ting," he recalls. "It was only when we printed some 1.4m leaflets explaining the benefits of eating breads high in fibre that we saw an uplift in sales and they have rocketed ever since. It's now our top-selling line."
While suppliers can do their bit, Abass believes the lack of portion guidance is a problem. "In the US, the message is simple: eat three portions of wholegrains a day," he says. "In the UK, the FSA says 'People with a healthy heart tend to eat more wholegrain foods as part of a healthy lifestyle'. This is not the easiest message to understand, as there is no call to action telling people what to do. We already have to 'eat five portions of fruit and vegetables a day' - why can't we do the same for wholegrains?"
The Whole Grains Council's Stamp is now increasing its presence outside the US, mainly due to the absence of similar schemes locally. This poses the question: why can't a Europe-wide organisation be established to market wholegrains? "It would make sense to have a single representative European body so we can then affiliate ourselves with the Americans and have a co-ordinated and consistent approach towards the marketing of wholegrain benefits globally, probably funded by the key players in the game," argues Andy Janes, marketing manager at malt supplier Muntons. "Ultimately, the consumer is the one who will benefit from increased awareness."
Currently the EU-funded five-year Healthgrain project, launched in 2005, is looking into both consumer perceptions and the development of healthy grain products, but is thought unlikely to result in any unified wholegrain labelling scheme. However, Alistair Dickie, crop marketing director of the HGCA, says he would welcome a debate on any proposed wholegrain marketing initiative. A crunch summit on wholegrains also takes place later this month (see panel above).
In the meantime, what can be done? Well, the Danes have gone large on promoting wholegrain and cleverly side-stepped the issue of portion advice in their campaign. They discovered that if a country's national dietary guidelines called for people to eat more wholegrains, then packaging that helped consumers find them was viewed as 'supporting the local guidelines', rather than making a health claim per se. Consequently, the Danes inserted a strong recommendation for wholegrains (75g a day) and began an aggressive wholegrain education campaign, complete with a packa-ging symbol.
So the lesson is clear: if at first you don't succeed, as the UK did with the Stamp, try, try, try again. Failing that, bend the rules.
l Allied Bakeries is plunging £4m into a marketing drive on wholegrain with its 'Wake up to wholegrain' campaign, promoting Kingsmill Tasty Wholemeal as a breakfast option. A TV advert is currently on air until the end of April, devised by M&C Saatchi to capitalise on data that suggests consumption of bread at breakfast has been in gradual decline; 31% of all bread is consumed at breakfast, making it the largest bread consumption occasion, claims Michael Harris, Kingsmill's marketing controller.
"We all know that wholemeal bread is good for us, and two slices gives us all of our daily wholegrain, making it an ideal breakfast product," he says.
l In January, Premier Foods launched a £1.5m marketing campaign featuring Spice Girl Emma Bunton, to encourage shoppers to switch from white bread to Hovis Wholemeal. Hovis aimed to convert some of the 18% of consumers who currently buy both white and wholemeal bread exclusively to Wholemeal for the campaign duration. The eight-week campaign came with a 'feel healthier or your money back' guarantee and encouraged consumers to sign up for the challenge at hoviswholemealchallenge.com. It also featured promotional packaging, press advertising, train station sampling, in-store point-of-sale, a digital campaign and PR activity.
l Warburtons now details the wholegrain content in the ingredients panel on its Wholemeal range packaging, having launched Warburtons 600g Wholegrain Goodness, which contains 56% wholegrain, malted wheat flakes and sunflower seeds. A spokesperson says: "Warburtons is committed to working constructively with the Food Standards Agency, The Federation of Bakers and other stakeholders to ensure the availability of clearer nutritional information to assist consumers with making informed purchases on wholemeal and wholegrain bread products."
l Muntons, which supplies malt flours, kibbles and flakes, was the first manufacturer of raw materials to sign up to use a 100% Whole Grains Stamp, adopted from the US. Andy Janes, marketing manager of Muntons, says: "Breakfast cereals manufacturers have invented their own logo to promote wholegrain goodness. There's no consistency of symbolism for the benefits of wholegrain [across industries] - there appears to be no representative body that is pulling together everything that is going on in wholegrain within Europe."
In 2002, the UK Joint Health Claims Initiative defined wholegrain as containing bran, germ and endosperm in the same relative proportion as the naturally occurring grain. The major cereal grains wheat, rice, maize and oats were included. The JHCI approved the claim that "people with a healthy heart tend to eat more whole grain foods as part of a healthy lifestyle". It is possible that a wholegrain health claim will be included in Article 13 of the European Commission-compiled list of health claims, based on generally accepted scientific evidence, anticipated in 2010, and would apply across the European Union. "This may have a significant impact on future consumer perceptions of the health benefits of a diet based on cereal foods," says the British Nutrition Foundation.
David Smart, production director of Lancashire-based Greenhalgh's craft bakers, sees wholegrain as "an important and growing part of our business", but says, "The key to future success lies in educating the public about the benefits of a wholegrain diet."
White bread currently accounts for some 80% of his sales because "customers understand what they are getting", he says. "We need to promote our breads as effectively as the major breakfast cereal manufacturers, such as Weetabix and Nestlé, who invest heavily in consumer advertising. When we promote healthy breads, we see sales rise."
In January, Greenhalgh's promoted a Country Oven Low Gi Multiseed bread, supplied by British Bakels, which led to a 25% uplift in sales, he says. The promotion included a free prize draw to win gym memberships and health spa visits, sponsored by Bakels.
Smart believes ingredients suppliers have a major role to play in helping bakery retailers develop sales of wholegrain breads, but also feels the UK Government should do more to educate the public. "The UK consumer prefers a 'soft' sell, where the benefits of eating wholegrains are subtly explained to them. This is crucial to success," he says.
l In the UK and Ireland, Cork-based Pain Delice has been tackling the issue of marketing healthy breads into foodservice with its new Polarbröd range (see Product News pg 15). "This is a rye-based product and there has been a huge increase in interest for healthier products," says business development manager Kenneth O'Connor. "We try to educate the customer, who in turn educates the consumer. We're developing A4 descriptors to display the message to the consumer."
l Foodservice markets are opening up to more healthy bread options, believes Steven Mackintosh, managing director of Mantinga, which supplies thaw-and-serve spelt, cholesterol-reducing, fibre-plus, Omega 3 and seeded country breads. He says: "The health benefits for grains and seeds have been widely publicised over the past couple of years and the interest is rapidly growing as our customers, such as delicatessens, farm shops, restaurants and hotels, respond to their own customer demands."
l "In the UK, wholegrain (or brown bread) has not been the predominant focus of marketing activity and therefore consumers' attention, though it does enjoy a healthy consumption rate," says Melanie Somerville, marketing manager at ADM, which has seen its Millers Gold roller ground wholemeal flour grow to become one of its top 10 products. "In the US, wholegrain bread is heavily marketed, fully supported and backed by the government."
l BakeMark UK says craft bakers should utilise healthy bread mixes to broaden their ranges. "The latest market data indicates that consumers are continuing to switch to healthier bread options, not only for health reasons but also because the overall eating experience is very important to them - these two key forces are currently driving growth and creating excitement in a generally mature and previously declining market," says David Astles, marketing manager for artisan breads. He adds that the firm supplies bakers with recipe options with variable doses to adapt range and pricing.


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#404 – Semifinal Preview with Brian Friend, Taylor Self, and J.R. Howell
JR Howell (00:00):
Who was, uh, ready to rumble?
Brian Friend (00:04):
Taylor Self (00:05):
This is fucking hyping me up. I
Like a,
This is such a treat.
Bam. We're live eight seconds late, Jr. What's up buddy?
What's up, man?
Have we ever met?
No, sir.
Okay. Well then I'm gonna touch button up a couple of these buttons. Then
You wouldn't let him on the podcast. And Brian's been asking for months,
Years, what was the years? What was the reason? I'm sure it was valid. What was the reason?
He's a master? He's a master and no one cares about those guys.
<laugh> you got to, you got tore pretty good in the comments the other day for your, uh, texting while being on the show. Fuck it. The fuck crowd,
Dude, killing me. That, that, that noise was there before we even started.
I just, I just love it, how you're trying to make this show better, but instead you're getting just tore up because, and blame for something you're not doing. Yeah.
I'm like holding the phone, like this trying not to shape because my computer wouldn't work and everyone's like, why is he texting?
Uh, and, and then yes. Yes, Mr. Fran. Hi, good morning. Good morning from, I know, uh, you're you're over in Europe, right?
I know it's been a few weeks, but don't you usually unbutton your shirt more the first time you meet someone.
Normally, normally I'm not wearing pants though.
Um, oh, there it is.
Thank you. Uh, Taylor, the, the outline is fucking brilliant by the way. Thank you. I just, I do wanna say one thing about this. There's a, there's a bit of these, this show. So the, I had Hiller on last week.
Wait SVAs before on last, before anything Patrick Clark. Wow. Why is there a bright light accentuating the baldness of Taylor's head, dude?
Should I turn that off better if I off
I, for that in every show? Well, it's the light Jr needs.
There's like eight windows in this room and this is the only way you can actually see my face.
P people are, uh, are lit based on, um, how, uh, handsome they are Jr. Is the most handsome you got the less light, least light that's way
Natural light. There there's a, there's a component to these shows that that's kind of like, uh, uh, uh, in my mind kind of cry. Baby-ish it's like this, I yesterday I give my kids, uh, all tiny little piece of chocolate. And instead of saying, thank you, they start fucking, and then they never get chocolate and they start fucking crying, um, that who got the biggest piece. And I feel like that there's a piece to that in these shows. I'm all about like supporting the rule book. I'm all about
Like seven. They probably are comparing size because it's you talk about it often on your show.
That's true. Wow. Wow. Uh, uh, Brian is heavily caffeinated and on point so far, Brian is a two out of two for three point shots. So, um, I'd just like to throw that out there, like, like the, the rule book shit really is bizarre when they can't follow the rule book or the CRI or, or the judging criteria, or we don't know how, how is this guy getting into the semifinals when this guy did better than him, but some of this other stuff, I just feel like yo, this, these are the fucking events, fucking do them. That's all I got. Okay. Uh, but this is well
That, whoa, whoa, whoa. Seven. Yeah. Yeah. That perspective should be the perspective of all the athletes and their coaches should be instilling that perspective into the athletes.
But there is, I think that there is a room for people like us to potentially have conversations about elements of the programming that we like, maybe don't like that we could see improvements on or that, um, you know, vary from event to event and the implications that those possibly have.
Okay. And, and maybe it was just because Hiller is so aggressive about it too, just in regards to like, like that rope climb one, which
Is so strange. She's usually so docile,
What's he? So what
Was he so aggressive about Hiller?
I just, um, this, this whole thing. Well, that rope climb won in specific, right. He really, he, he really did not like that workout. And I'm just like, I'm thinking to myself if I, and then, well, and maybe I get, maybe I got moved a little bit by this too. Uh, this evening I'm having the high rocks champion on Chris rlasky or something. And I was watching a video of her and she was talking about the Spartan race competition that happened a few, I don't know, a few months ago. And she was complaining about the event. She said there was a wrestling event and it was single elimination. And I just reached a point to where I kind of like reached my threshold. I feel like of athletes, um,
Complaining,
Not complaining, cuz there is a, I mean there is a, there is a place to be like, Hey, the rule was, I mean, that, that, I mean, uh, and, and I'm splitting hairs with, uh, with, um, like the hip and still video. You could say Andrew Hiller was too nice on if the fucking move like that rule book saying, you may do this or you may not do this. Or we don't know if it's a step up or a pistol. I mean, that's just fucking that shit insanity.
Where is the discrepancy in the rule book in that rope climb workout though.
I'm but there isn't and that's my point. Yeah. That's my point. We're now at this point I feel like we are, um, it, it makes me sometimes I just feel like these shows like this show that we're gonna do you guys have issues with the workouts and not so much with the rules?
No, we don't. Uh,
Yeah. To a large degree. The issues with the workouts. I think any athlete that has a lot of experience and knows anything about their craft and hasn't just, you know, stupidly stumbled into their fitness will look at a lot of workouts and you to think, wow, I like that. That's a good test. Or I think that's fucking stupid. I think a good example of that is Matt talking about, uh, first cut from the 2019 games. He loved that workout and thought it was the perfect workout for what it was intended to do. You don't hear Matt saying when he thinks something's extremely stupid, but you can probably see it on its fucking face.
Well, let's use something else. The, the swim event, I think a lot of people agree that the swim event in Africa shouldn't be used in a semifinal,
But it doesn't matter.
But yeah, but for me, I'm like, fuck you do it. If there were sharks in the water, I would understand, but there's not sharks in the water. I
Thought South Africa,
I love that event by the, for the record Sevan.
You do. Okay.
Okay. So here's my deal with the swim event, Sovan and I'll I'll to you always talking about precedent,
Right. You can tell the event, organizers that they have freedom to do what they want and you let them do a swim. Now precedent's created so next year, if I want to do a high rocks event, I want to have a massive heat with all the women and all the men in one heat, one hour long test. And then I want do it lift later that day I can do it because you've told me I can do what I want. I just have to have a long test. I just have to test endurance. And then when does the next semifinal say, okay, we're gonna do a ruck offsite. And then now you've set the precedent of being able to do whatever you want. And you can't bring that back in. You can't reel that back in once you've started it.
Uh, okay. Okay. I, I hear you on that. I I'm, I'm sort of jumping the gun here, but I have this question for you. Are you a proponent of, uh, all the semifinals being the same?
Uh, yeah. I, um, proponent of the bumpers being much tighter. Let's put it that way.
I'm a proponent of, if you're gonna have six tests, they need to be standardized. And someone who's really good at programming needs to be doing the programming. Otherwise the bumpers need to be a lot tighter and they probably need seven or eight.
So Taylor wants this cake and to eat it too. Fair enough. And, and, and, and I want the rule book to be followed. If there's gonna be a rule book. Brian, what do you have any, uh, do you have any wishes? What do you think about what these two are saying?
I think that there is an opportunity to reign it back in. Um, and that's, you know, and, and CrossFit intentionally writes the rule book so that they have the freedom to, to loosen the leash or pull it back tight when they want to.
But specifically for this year, uh, specifically for this year, something like this win, swim, I think, uh, what Jr's saying is, is like valid, like yeah. What what's someone gonna try next year?
Well, yeah, I mean for, for sure, but the rules could be different next year and there could, you know, and, and as we know, there's often multiple iterations of the rule book within the same calendar year and you know what I don't know. And what I would like to know is, is what kind of pushback, if any, the competitions do get from CrossFit when they submit their original workout plans.
Right. Do we know that have either of you guys heard anything about that?
Well, we know the bumpers and based off of the bumpers, I think they're not getting much feedback
Be because you don't think they're very strict.
That's putting it lightly.
Okay. Uh, okay. So I think that's good. I think that's good. Big picture. Uh, this weekend we have three semifinals, uh, uh, some people, I don't remember who I was talking to, but someone was saying that this actually this week is better than in, uh, than all the other weeks combined. So this is a huge week. We,
That was, that was me.
Okay. Uh, we have Australia, which is huge. Obviously we have Europe, uh, and we have, um, this syndicate. Correct.
And look, we should clarify the reason why this weekend is, is so big and so important is because in each of the next three weekends, there's one of two and then one of two, and then one of three competitions that won't have, um, the quality and production of a broadcast that the other seven semifinals will have. Those are gonna be Cape town and week two far east and week three and Copa, sir. And week four, that will have minimal broadcast relative to the other seven. And therefore there won't be as much content to consume. Additionally, the women's field in the lowlands by any metric you measure it is, is the deepest, uh, women's field in semifinals. And you have both reigning champions competing this weekend.
Uh, um, it's interesting that you use the media coverage as the metric for how big they are. I, I would, I would focus it primarily. Why? Cause I would focus it primarily on the competitors, like who cares, how good the media coverage is in Africa? Like,
Well, because whatever number of what, you know, whatever number of, uh, viewers you're able to host on site, I don't think there's any sites this year that have the capacity to seat more than 5,000 fans and on a CrossFit production of this caliber, you can expect to have upwards of a hundred thousand viewers it's 20 X. And if so, if you're missing, if you only have two competitions in week two and two competitions in week three and half of the competitions that week don't have a broadcast, then that's just a lot less opportunity to tune in and, and find out what's going on,
Irrelevant of the fields. But if you add on top of that, the fact that the fields are extremely competitive, especially because of the few qualifying spots in Australia, all of those things stacked up together is why I think this weekend is so critical for the entire semifinal month.
I just need the other way around. I see as the, the ice cream as the athletes and the cherry as being the media. But, but I hear you
According, according to Dick butter Cape, town's going to be broadcast on ham radio.
<laugh> <laugh>, that's pretty funny. Uh, we'll
See. I mean, Cape town did have a, did have a broadcast on Facebook last year. And, uh, and, and I think that there will be a way to follow along with all those competitions. I just don't think that it will have the same level of support and accessibility as the rest of it.
I think you also have to note that the quality of the broadcasting is not just what platform they're using, but the relevancy of the commentating, the, the quality of Camerara angles. Are we getting like a spider cam view or are we watching one person work out for all 11 minutes?
Well, that, that, that, part's definitely true. We keep seeing that obviously at the, at the games we've seen that for forever.
Are you, so Brian, are you commentating? You're commentating. Lowlands. Yeah,
No, I'm involved with the production of the broadcast and we're gonna do our best to make sure that, uh, that, that doesn't happen.
Cool. I believe in you.
Okay. So, so as I was
Picks a team, but I'll, I'll try to be a valuable part of that team.
As I was saying, the semifinals are the first semifinals or this weekend. And, uh, to get, to get to the semifinals, you had to, uh, participate in the CrossFit open, which was open to everyone. Then from there, you graduated to the quarter finals, and then from there you went to the semi-finals, uh, the first topic, uh, we're gonna hit on God. You're good. Taylor, uh, the first topic we're gonna hit on here. Yeah, it's really cool. I was freaking out this morning on how we were gonna do this, um, cuz I'm fucking clueless compared to you guys. Uh, let's talk about the lack of variance, um, or, or, or the well-roundedness of the workouts to get here from the open to the quarter finals to the semifinals. Do we all agree that we got the right people? Ma mans
Ma Manos. Yeah.
Okay. But, but, but there still is some issues, uh, with variance. And can you explain what you mean by that?
The first, yeah, the first example for me, which a lot of people made note before me make a no note of it or the first two open workouts. Um, you know, in the first workout you have an upper body press in the wall, walk, you have a jump in the box, jump over and you have a pull from the floor with a dumbbell snatch. And then in week two out of three, you have another upper body press out of the burpee. Another jump over the bar and another pull from the floor and a deadlift. And when you look at those two workouts, for sure, there's a lot of difference. It's just not a lot a lack. It's not a lot of variance in movement pattern in, in a three test event, you have 15 workouts and those two workouts of the 15 or no issue at all, you have three events and those are two of them. Then it's a little bit of an issue. And I don't wanna preface that, but I'm not, I, I think the team programming, this was rushed, you know, they fired Dave. I don't know, however many weeks before the open and these, this team of people is probably like, fuck, what do we do? Um, but that's besides the point. Yeah. That's, that's the first example for me Jr.
Ha has CrossFit ever made a, um, statement about, about the open programming in regards to Dave being fired other than the fact that they were his workouts and they were changed a little bit?
I don't. Yeah. Other than that, I don't think I haven't heard
Anything. Okay. And, and I think the most valid point, and I think I've heard Brian make this up too, is when you only have three workouts, you have to be extra. Um, what's the word cognizant of the movements.
Anything Jr that you want add to that?
Yeah. I mean, I, I would probably echo all of Taylor's sentiments and, and also add that for the greater community that's involved in the open, they have a goal of moving on to quarter finals, knowingly not gonna be competitive in that stage, but when you leave out something that is a little bit more strength, biased in testing, it kind of leaves the community, feel a little bit empty. You know, people have been working on skills all year, but they've also been working on getting stronger so that they can show that. And with only three tests to have 225 pound deadlifts and ending at, you know, 1 35 thruster can be heavy or moderately heavy for some, but not really showcase their strength. So to speak
Ryan,
That's an, you know, and that's a particularly an interesting concept when you think about how heavily weighted a singular, you know, strength test has been in other formats, like the last chance qualifier or an online semifinal or an online quarter final that has, you know, a few more tests than that. And one of those is, is singularly that, and then to have it be so far from that, you know, in terms of absent in the open, you know, makes that, makes me just ask the question of what is like, what is the open actually testing for? And, and, and I think I even wrote an article about that. Like we might have to reshift our expectations for what the open's gonna look like if this continues to be the format for the season going forward.
I think the bigger question though, to, to on top of that is if this is what it's gonna look like going forward, is this taking the sport and the community forward or not? You know, there's an article I forget who brought, maybe it was Hiller who brought this up, but the article, um, that Glassman came out with a CrossFit journal talking about not sacrificing the difficulty of a workout for the sake of inclusivity. And it feels like that's what the open's doing now, but is that gonna drive the sport and the community forward or just make shit easy?
I think, I mean, look, seven. I don't know if you know how good, uh, Jr is, but he's very, very, very good at CrossFit. And so as Taylor and I can, you know, and I'm not relative to these guys and those workouts were painful and hard for me. And they were, you know, moderately heavy in the deadlift and pretty heavy by the time I got that thruster, I can only do singles. So there's a huge part of the community that is feeling the burden of those workouts in a different way than you guys are,
Uh, point.
And I've been super duper clear. I, the, the open annoys me because it means nothing. When we have people writing on the cover of their journals athletes, the open means nothing. It annoys me and it annoys me that it's only three workouts too. I think it should be five workouts. And, you know, and I think probably most affiliates would disagree with that. And I do give a fuck what they say, cuz the events are at their, at their facility. But I think it should be a five week event. And
Adrian, I do think that Adrian BOS Bosman has alluded to the fact that you shouldn't get comfortable with three tests, even if we keep three weeks. So I would, I would expect four scored events next year in the open, even if it's only three weeks long.
Okay. That's a good clue.
Keep all wa zombies comment. <laugh>
See where I don't see it.
I'm excited to see Taylor compete in the adaptive division.
<laugh>, that's pretty fun. Uh,
And I would even say, you know, I would even say if, if, if you add more tests for the open, then just decrease the percentage that move on to quarters 10% is so big. Let's, you know, let's make no mistake. There is an out on quarter finals that is saying I would've made it to semis. Had I made it to quarters? No one
I, with that,
What you're saying, no one is no one says that. Yeah. Right, right. That's a good point. What do you think? Well, we'll get to that in a second. Um, there, there were two, there were two videos. I can't remember. There were morning chocolate videos that I watched yesterday and one of them, I think it was morning chocolate, one, maybe, maybe it was Andrew Andrews, but it was basically alluding to the fact that the semis are also part of a money grab. I think that's a little harsh to say that because I remember when Brian made the semifinals or quarter finals last year, he was really excited. And so, and so it's really easy to point to blame it CrossFit and be like, Hey, it's a money grab. That's why they're letting 10% of the people get there. But the people who get there are genuinely excited. On the other hand, Brian did have some concerns early on in the year. Like, Hey, what the fuck? He saw some huge percentage of people who made it to the quarter finals who don't actually do it.
Yeah. But we, we actually were able to do a study and kind of narrow in, on, on what per what percentage of each kind of demographic of that 10% participated in, uh, quarter finals this year. And it was more, uh, like more uniformly distributed than I thought, you know, after the, you know, at the top there was a higher percentage, but once you got down to like the third percent through the 10th percent, it was fairly similar.
So, so we have two threads going here, whether this, the, the open, um, is, is what's best for the community and what's best for getting people to, uh, for the community and to showcase their talents and what they worked on for the year. And what's best for, uh, moving on to the quarter finals. Um, what this lacking the unknown and unknowable is this, is this part of the showmanship piece? What, what, what was missing,
Uh, the leaks, the leaks workouts.
Oh right.
I think the leak workouts, the leak.
I actually liked that shit. I loved it, that we were on air and I got to,
At least in terms of the open, the, the example of the unknown and unknowable in the open are the fact that they change Dave shuttle runs that takes away the unknown and unknowable element of the open that there typically is. Typically you see an open something that people have never seen before in this open. We didn't see anything that we've never seen before. Um, regular pullups
Except for, except for a workout leak.
Pullups yeah, but pullups, that's not enough unknown and unknowable. Am I, you know, exactly the workout leak that was, uh, that was new. Um, oh,
<laugh> I don't know about the pullups
<laugh> I mean,
I mean, Taylor I've I've, I've said to many athletes, you know, coaching over the years that, uh, yeah. You know, pull ups will be in the open, but they're gonna be chest bars because it's, it's far too hard of a standard to judge a pullup and you know, that'll change people's perspective. Like, oh, I gotta learn those chest bars then.
Yeah. But were they thinking, oh no, no, no. Noble let's throw this, pull up in there or let's make it more inclusive. Let's throw this, pull up in there.
Uh, no, sorry, not, uh, this, this is something that probably should come up periodically throughout this podcast. This only matters cuz they fucked up quarter finals. If they hadn't have screwed up event three up, no one would be talking about this and I disagree. I dunno if I agree or disagree, but he, we shouldn't forget. I mean that was a huge train wreck. I mean that's a, that's the, I think Fatalities in that one.
Well, yes. And to the question that you asked earlier, there are athletes that have missed out on a semi-final opportunity because of CrossFit's decision to declare those scores erroneous and people around the world have done the studies and, and shown that. But we've discussed that at length. I think what Tyler's point is that one mistake is, is forgivable two. Mistakes is understandable, but when it starts counting up 3, 4, 5, 6 in succession, that's when people start to get aggressive.
Yeah. And, and, and they're, and they're, they're beyond mistakes too. Right? There must be another word for them. A mistake is that it was that the workouts were leaked that someone hacked that someone was hacked the uh, the, the PDF URL or whatever. It's not, it's not a mistake when people are showing you like, Hey, that person based on your rule book, this person should get to go to the CrossFit, uh, quarter finals and this person shouldn't, and they're not doing anything about it. Then there's like some sort of, um, uh, complacent negligence at, at best and at worst, um, something nefarious going on.
What the thing, the thing that I've seen as being a pattern this year is that there's, it's, there's the inability to foresee a problem and cut it off. And so, you know, you could take a big example as we've talked about with choosing locations, like the Atlas games and South Korea to host semifinals, which we identified potential problems for those areas of the world immediately and thought about potential ways to solve those problems. And instead we see a reactive CrossFit to that after quarter finals in the process of seating, the semifinals, or you could look at a minute problem, like the choice of the use of the use of the word may when describing what you can do at the end of a workout in a master's category and, and how athletes interpret that. And then when an athlete reaches out and asks you about it, instead of taking that opportunity to take initiative and reach out to the entire community, deal those athletes and say, Hey, we made a mistake that should not say, may you are not allowed to do this movement. You have to do this one. They respond privately, which still leaves open for the opportunity for many other athletes. And in that division to interpret it as they will, if, if they don't take the initiative to reach to CrossFit. And I don't know why they're not taking the action to cut off the problem on the big scale. Uh, and, and instead continue to address it, you know, as things are evolving and individually,
I can't even believe that's a real story by the way,
But it is they're, they're all real.
I know. I, I saw it in a real book. May what do you think about that Jr. May?
Yeah. I mean, I just think it's a shame that that happened because it covered up some things in quarter finals that going back to what Taylor said did bring a little bit of unknown and unknowable. I mean, if you would've had a year that had bench press and quarter finals and had the other total people would be saying it was the coolest quarter finals year ever, or because they did double, overhead walking lunges, and no one assumed that movement was gonna be in quarter finals. People have been asking for shuttle runs for years as a way to test running in the earlier stages. But because of that, ironically, due to the shuttle, run that whole mix up now, no one's talking about any of the positives. It's all about,
That's a good point.
The main thing is just fuck. Some of these stories are just crazy. Okay. Uh, and, and, and, and to finish this up, do you have any speculation why we're seeing this, uh, this year was, is it because of change in leadership? Is it because, um, someone there is lazy? Is it because, uh, things were rushed? Was there a natural disaster? Do you have any speculation on why we're seeing this is may, maybe it's always been happening and, and we never, we never noticed it before.
I think it's, I would like to use quarter finals as an example, but I think it's a hundred percent the, the leadership issue, you know, I'm sure that that is a massive and tangible that Dave brings to the table. Um, he knows he's a problem solver. I mean, that's, that's been his job for his, you know, his career, his entire, the entirety of his career. He solves problems and he solves problems at a really high level. And I think, unfortunately they took that's, that was probably his creativity, um, and his vision. And then his ability to solve problems is what they removed when they fired him. And that's not, he also to put it into context, it's not, I'm sure he wasn't grooming anybody to take his spot cuz they fucking blindsided him. Um, so it's not anybody who filled in the roll's fault. Um, you know, they were I'm sure is blindsided as he was, but it's, that's, that's a big shame. He, he brought a lot of value and it's pretty, there's a vacuum there
I'd agree a hundred percent and, and, and not just him, J all, all over the company, there's a lot of things that happen when, when you lose leadership that I don't think other people realize also it's not just that the leadership is gone, but it's the, um, it's the, it's how it disrupts the pecking order and everyone's relationship. It disrupts everyone's relationship. I hate to use such a bad example, but imagine having a family and, uh, and one of the, a family and you have five kids in it, one of the kids dies. Like it's not just one kid died. A little piece of everyone in there is just fucking destroyed
And to use quarter finals as an example of that is they, you know, Dave has talks about all the time that as soon as the games are done, he's already programming the games for the next year. So as soon as quarter finals are done from last year, I'm sure he's programming quarter finals for this year. And I sure I'm sure that the guys who are filling in for him are feeling the pressure to not just take the workouts that he wrote and use them. And so they're put on the spot and what do they come up with? Kind of the same workouts as last year. And I, you know, if you look at 'em side by side, it's not, it doesn't look good.
Yeah. There is a war room at the ranch. That's all that's in constant. Um,
Yeah. Okay. So you, you know that room, the one where all the guns are a very long trip. Yeah. One of the rooms where, where all the guns are on the safe are that, you know, that war room is, uh, um, not everyone's allowed in there and there, and it's, it's there, there were events there for the next five years being programmed for the games and for all sorts of shit. So the walls are covered. Okay. Uh, is there anything you wanna say, any speculation? You have Brian on that, on, on why this happened? What we're seeing.
I'll just defer to the CEO.
All right. Cool. Uh, and, uh, Mr. Howell, uh, J how, what, what year did you find CrossFit? Did you cross pass list CrossFit
And, and you run an affiliate.
Yes, sir. CrossFit
Crash, CrossFit crash. And your Instagram account is private.
It is not.
Oh, I thought I put it in a request yesterday.
There might have,
There was a hacked one. There's a hacked one. That's private.
Oh, okay. All right. Fine. Uh, um, I'll Def I'll defer to you. Do you have any thoughts since you've been seeing, since you've been watching this since 2012, do you have any thoughts on what we're seeing? Is this something that's always been going on and we're just cleaning house a little bit. Is this new?
No, I think this is a it's, it's a new, it's a new era in what we're doing right now. Right. We have people like you that can magnify all the things that people walk around and maybe just think of by themselves so they don't have it. And then they start to hear it and they think, yeah, yeah, yeah. You know, this is, this is a problem. And so everything is just magnified.
Okay. Fair enough. I like that. Give, give us credit. Uh, um, Taylor. So in, in number two here, there's some examples, uh, open 21.1 and 21.2 and you made a slide. I'm gonna try to pull that up. Is that what we want?
Yeah. The quarter finals workouts side by sides.
Is this it? Oh, good.
Steve. I was afraid these were gonna be like a stick figure drawings, like the last, uh, diagram.
<laugh> um, this is the wrong slide though, right?
No, this is the right slide. This is 20. These are quarter finals events and we've taken event one from 2021. And put it next to event one from 2022. And you look at 'em side by side and it's dumbbells, strict handstand, pushups, dumbbells, handstand, pushups, dumbbells, handstand, pushups. And there's some difference in the modalities, but, or not the modalities, but the, but the movement pattern in terms of the dumbbells, but virtually it feels like the same workout, or it feels like, Hey, can I copy your homework, but just change it.
It's that obvious? You know? I mean, wow.
Yeah. And the same can be said for, for event five,
All of them for all of them go to event two.
Wow. Holy shit. And, and, and why do we care? Who cares? Why do we care?
Well, the, the, in the years past, there's a progression in the sport from year to year, there's unknown and unknowable. There's variance. That's the core of CrossFit. And right here, you're looking at these workouts and there's no variance and there's no unknown and unknowable. I mean, to me, it's and to add insult to injury is event. One are the same movement patterns as event one, like at least make one of 'em event five, make the order different. I mean, that's kind of easy to.


The Commodity Channel Index (CCI) developed by Lambert, is designed to identify and trade cyclical turns in commodities. It assumes the commodity or stock moves in cycles. Lambert recommends using 1/3 of the cycle as the calculation period. The cycle is considered an interval of low-to-low or high-to-high. Commodities can cycle around 60 days, thus the period would be 20 days. Signals are given when CCI moves into the +100 or -100 regions.
When the CCI moves above +100, then a new strong uptrend is beginning, buy here, close the position on CCI falling below +100. Use trending indicators or other technical analysis methods to confirm.
When the CCI moves below -100, then a new strong downtrend is beginning, sell here, close the position on CCI rising above -100. Use trending indicators or other technical analysis methods to confirm.
If underlying prices make a new high or low that isn't confirmed by the CCI, this divergence can signal a price reversal. CSI divergences from price indicates very strong buy or sell signal.
Look for oversold levels below -100 and overbought levels above +100. These normally occur before the underlying price chart forms a top or a bottom.
The Commodity Channel Index (CCI) is calculated by determining the difference between the mean price of a security and the average of the means over the period chosen. This difference is compared to the average difference over the time period. Comparing the differences of the averages allows for the commodities volatility. The result is multiplied by a constant to ensure that most values fall within the standard range of +/- 100.
The 0.015 constant ensures 70 to 80 percent of CCI values fall within the +100 to -100 range.


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The BBC chair is to suggest that the system of media regulation is no longer fit for the modern age, after the corporation was forced to delay plans to make more programmes available for up to a year on iPlayer.
Audiences used to watching programmes as box sets on Netflix are becoming increasingly frustrated that most BBC programmes are only available on catchup for 30 days. The public broadcaster wants to make more shows available on iPlayer for longer, but has been told by the media regulator, Ofcom, to conduct a public-interest test into the proposals, in the belief it could harm commercial television rivals.
He will tell the Oxford Media Convention that many parts of the existing regulation system were designed to stop the well-funded BBC trampling over its commercial rivals in an era when UK TV channels were competing for audiences. Clementi believes these regulations are out of date because the BBC itself is being massively outspent by the likes of Netflix, who are capturing younger viewers and drawing away top stars.
"The current regulatory system has its origins in an era where the BBC was seen as the big beast in the jungle, the big beast against whom all others needed protection. But that view of the world has now passed. Increasingly, our major competitors are well-funded international giants – Netflix, Spotify, Facebook, YouTube – whose financial resources dwarf our own," Clementi will say.
"We need to look again at whether regulation, born in a UK-centric linear era, remains fit for the global, digital age.
The BBC has an uneasy relationship with streaming companies such as Netflix and Amazon Prime, sometimes co-producing big-budget shows with the services in order to save costs, while at the same time eyeing the streaming services' ever-growing audiences as an existential threat to the licence fee model.
The BBC director general, Tony Hall, has also had to make the case that the BBC provides value for money, while also trying to avoid appearing triumphant in pointing out that the BBC can still reach enormous audiences.


Easy to install and use Linux plus excellent applications bundle.
Linspire is a desktop operating system based on a Linux kernel, which is presented as an alternative desktop operating system to Windows. At the time of our review, both the company and the product were in the middle of a name change, having been at the pointy end of a trademark battle with Microsoft – so what was called Lindows is now Linspire.
The first step for installation is to choose whether to allow Linspire to take over an entire disk, or to place it on a predefined partition. Our test machine (a PIII-500 Medion desktop) is using our spare 20GB disk, so we told it to take over the entire drive. Next, you're asked to give the machine a name and define the "security" password, then after a quick "Are you really, absolutely sure?" dialogue, the installer proceeds to copy its files. After fifteen minutes or so of copying stuff, the machine reboots and starts up in the new operating system, which is based on the KDE window manager (and which will therefore look familiar to many Linux users).
The manufacturer's emphasis seems to have been on making the system as usable as possible for the average desktop user. It happily recognised our hardware, including a NetGear Ethernet adaptor and a TFT monitor that some operating systems have problems with (note that, as with many Linuxes, it usually doesn't name the brand but the chipset that the hardware is based on – so our SMC network card was seen as an Accton chipset). The system is automatically configured to be able to browse Windows filesharing networks and to share printers thereon and, although you can configure it with your default Windows workgroup, it doesn't actually need this information in order to work.
The system comes preinstalled with a small collection of software and utilities, of which the most important is the OpenOffice suite, which includes a variety of office applications (word processor, spreadsheet and so on) which claim to be compatible with MS Office file formats (and the Word, Excel and PowerPoint documents we threw at OpenOffice certainly posed it no problems aside from the odd missing font). There's also the obligatory set of Internet applications – a Web browser, email client and AOL instant messaging client.
Alongside the preinstalled cluster of applications is a whole wad of programs that aren't installed as standard (the system does, after all, ship on just one CD). These are accessed via the "Click and Run", or "CNR" function. It's basically a Web site containing downloads – both free and paid-for – which you can browse at will, once you've set up a user ID and password. When you select an item, it's added to your "CNR queue", and is downloaded and installed automatically in the background. It's a kind of neat idea and it works very well.
We came across a couple of issues in our review. First of all, when the machine rebooted after the initial installation, it hung instead of restarting and we had to hit the Reset button. This seems to have been a one-off glitch, though, as it worked fine for subsequent shutdowns and restarts. The main issue that's a bit weird is that the system didn't identify document types correctly when they were viewed over the network. That is, when we browsed to a Windows fileshare, a PDF document was listed as an "Executable" and was given a generic icon to reflect this – as was a PowerPoint presentation in the same folder. This said, though, double-clicking the documents had the correct effect – the right applications were launched in each case and the files displayed correctly. The issue seems to be with the directory listing, because as soon as the items were copied to the local disk they were given the right icons and file types.
Linspire is an excellent quick-start desktop operating system. It's certainly as easy from the user's point of view as any Linux implementation we've come across, there are various bundles available with extras such as AV software - see the Web site - and the combination of preinstalled applications and CNR-accessible ones is well thought-out and works superbly.
Linspire isn't as well-known as some Linuxes (such as Red Hat and Debian), but it is priced more competitively than Red Hat and in our opinion it's easier to use as a desktop operating system for the average user.


While the title does not do justice to the complexity of this hairbrained invention, the shocked voices of McDonalds staff as they are asked for 15 Big Macs and a liter of Big Mac sauce just might. Oh yes, a simple but, some might say, brilliant recipe: 15 Big Macs, 15 Baconators, 15 Teen Burgers, Big Mac sauce, Jack Daniels meat sauce, bacon and cheese. The cherry on top? Onions rings of course! Never has a video given rise to such conflicting emotions.
Bacon is the cure! As if any us ever doubted that. Well one thing is for sure, any prospective doubters are not occupying the thoughts of Harley Morenstein as he uses the Inside Out Breakfast Burrito to showcase the versatility of one of America's favorite cuts of meat. For anyone insane enough to think about actually constructing this you can click here. Put simply, the Inside Out Breakfast Burrito consists of lots of little burritos surrounded by cheese, bacon, eggs, and other forms of meat. This is baked in the oven (a burrito loaf if you will) and then put inside a giant tortilla with the usual burrito accompaniments.
'We are making Arnold Schwarzenegger's steak and egger sandwich, and we're cooking it on his tank. What more do you want?" Well this is a simple one. There is nothing else someone could want. That's right, so renowned are the Epic Meal Time crew's antics, they were able to rope in Hollywood muscle man and former Governor of California Arnold Schwarzenegger. Take a bunch of austrich eggs, a lod of bacon and steak, cook it all up on a hot tank and stick it in a sandiwch. Done.
I had to include something pizza-related right? While this is not exactly their most epicly sized meal, it does have the usual Epic Meal Time trademarks - lots of meat, and lots of everything else. Aided by a guy whose skills (apart from being able to grow a killer beard) appear to stretch to fresh dough making, Harley Morenstein constructs a Friday night treat like no other.
Of course we have saved desert for last, although if you thought you were escaping the Epic Meal Time crew's favorite ingredient, think again. Although I'm sure you can think of no conceivable way in which bacon can be incorporated into a Nutella desert, and neither could I, these boys have. By mixing it with cinamon no less. In response to the countless questions surrounding the construction of the ancient pyramids, the Epic Meal Time guys have responded as only they can: 'Who cares. Just build your own pyramid of Rice Krispies and Nutella'.
So what crazy and epic creations would you make? Why not film them? I certainly have some ideas, although I am scared to think about them due to fear of inducing a heart attack.


text:
Weekend Box Office: 'Despicable' Respectable In Debut While 'Baby' Revs Up Surprise Opening
By Shawn Fitzgerald on July 2, 2017, 12:27 pm
Multiplexes across North America saw some welcome but far from spectacular movie fireworks over the Fourth of July holiday weekend. Universal's Despicable Me 3 opened with respectable numbers in first. Sony's Baby Driver cruised in style into a second place finish while Warner's The House was condemned in sixth. Despite the decent openings for DM3 and Baby Driver, the 2017 holiday frame trailed last year's middling numbers by 11%.
It was a bit of "good/not so good" news for Universal's Despicable Me 3. On the plus side, the latest Gru epic brought in a solid $75.4 million from a record-setting theater count of 4,529. DM3 also scored an estimated $95.6 million from international markets. Combined with the $20 million brought in from early release in several foreign markets and you have a global premiere just shy of $200 million. Critics gave Despicable Me 3 a lukewarm 62% positive rating on Rotten Tomatoes while ticket buyers polled by CinemaScore bestowed the cartoon with an "A-" grade.
So what is the "not so good" news for the film, you might be asking? Simple: Despicable Me 3 is the latest sequel this summer showing signs of franchise fatigue. The film opened well, no two ways around it. However, it did also open well below both 2013's Despicable Me 2's and 2015's Minions. Further fueling the speculation that America's love affair with the series might be on the wane is the 16% decrease in business from Friday-to-Saturday.
Revving its engine loudly in second place was Sony's Baby Driver with an estimated $30 million for its first five days on 3,226 theaters. For the Friday-to-Sunday period, the film earned an estimated $21 million. The acclaimed Edgar Wright feature earned a 97% approval rating on Rotten Tomatoes and an "A-" from CinemaScore, which should help fuel the $34 million production to wind up with a final domestic gross north of $80 million. Sony has steadily built up the buzz on Baby Driver ever since it played the SXSW Film Festival several months ago.
After scoring a franchise low debut one week ago, Paramount's Transformers: The Last Knight continued its quick trip into oblivion this weekend. The $217 million Michael Bay film slid from first to third place with $17 million brought in from 4,132 screens. Off 62%, The Last Knight has earned an anemic –for an expensive production like this- $102 million. Optimus Prime is looking at a final domestic tally just north of $130 million, which is a massive $115 million less than what Age of Extinction brought in three summers ago.
The Last Knight's international cume currently stands at $327 million, of which China has contributed $198 million. Speaking of the Middle Kingdom, even they seem to have had enough. In its second weekend, the film collapsed 76% at the Chinese box office.
Warner's Wonder Woman is still going strong in its fifth week, landing in fourth place with an estimated $16.1 million from 3,404 screens. Off 35%, Wonder Woman has brought in $346.6 million to date domestically and an additional $362 million from overseas. The Patty Jenkins feature has passed both Batman V Superman and Suicide Squad domestically to become the biggest hit of the DC Expanded Universe franchise. Should it continue to hang tough at the multiplex, it could wind up passing Guardians of the Galaxy Volume Two to become the biggest hit of the 2017 summer movie season.
Cooling off faster than your typical Pixar feature in fifth place was Cars 3. The Disney/Pixar threequel encountered engine trouble in its third round on 3,576 screens, where it earned an estimated $9.5 million. Down a precipitous 60%, the domestic total for the third and presumably final Lightning McQueen epic stands at a middling $121 million. With not much left in the box office tank, Cars 3 should cruise to a final domestic haul around $145 million.
The third and final new release this weekend was the Will Ferrell/Amy Poehler comedy The House, which crapped out in sixth place with a terrible $9 million from 3,134 theaters. Critics weren't shown the Warner/New Line comedy ahead of time, which is never a good sign. Once they did, they quickly proceeded to condemn this House with a dismal 16% approval rating on Rotten Tomatoes. Ticket buyers polled by CinemaScore were only a little kinder to the film. They gave the movie a grade of "B-". The House is the latest R-rated comedy to tank at the box office this year following the dismal performances of Baywatch, CHIPS, Snatched, Fist Fight and last month's Rough Night.
47 Meters Down (Entertainment) $4.68 million (-34%); $32.5 million
The Beguiled (2017) $3.25 million; $3.6 million
The Mummy (2017) (Universal) $2.7 million (-54%); $74.5 million
Pirates of the Carribean: DMTNT (Disney) $2.4 million (-55%); $165 million
Next weekend sees the return of Spider-Man to movie screens worldwide in the Sony/Marvel flick Spider-Man: Homecoming. Currently, the return of the teen superhero is pegged for a domestic opening around the $100 million mark.
TAGS Baby DriverCars 3Despicable Me 3Edgar WrightThe House (2017)Transformers: The Last KnightWonder Woman (2017)


text:
Lori Ortiz
American Ballet Theatre
"The Merry Widow" by Ronald Hynd
by Lori Ortiz
Lincoln Center for the Performing Arts, Inc.
Featured Dance Company:
American Ballet Theatre (office)
www.abt.org
The Metropolitan Opera House
It's a romantic musical chairs when Xiomara Reyes dances Valencienne, wife of the aging, ailing Pontevedrian Baron Zeta, Victor Barbee. In real life he is married to Julie Kent, who dances the title role, Hanna Glawari, a wealthy Pontevedrian widow looking for a husband. Hanna is introduced to Danilo Danilovitch, a picture perfect Jose Manuel Carreño. He was the first Danilo in the ABT "The Merry Widow" eleven years ago. Ronald Hynd made it, with Robert Helpman's assistance, for the Australian Ballet in 1975. John Meehan created Danilo, then. A few years later he joined ABT and stayed for more than thirty years.
Hanna has mixed feelings about Danilo's intentions. It's not an easy role— mourning and mistrust combined with love and desire. Julie Kent portrayed mixed emotions opening night June 30th at the Met. She easily morphs into Danilo's vision of another long ago attraction they had for each other when she was a mere peasant girl. Kent is still sweet as a thirty-something. Thankfully, she updates preconceived notions of 'widow,' though at times, in the first and second act, her steps are hesitant and seemingly constricted by her long black mourning frock.
Danilo gets drunk and throws his empty glasses into the wings. The Baron's fondness for libation is somewhat controlled by his wife, when she's not swooning over the French attaché, Camille de Rosillon (Gennadi Saveliev). The clatter of broken glass becomes a recurring motif, as well as the drink and gaiety that temporarily release them from their impending economic and political collapse. This is about escapism. The uplifting story is told with gesture, mime, and varied balletic waltzes invented by Hynd to illuminate the time and place: an embassy ball, a garden party in the fictional Balkan state, and a famous Parisian watering hole. As seen from row L, all this is accomplished without the plastered on smiles that can make a ballet look false.
Drunkenness is often the source of the comedy– the bumbling men (Carreño could be more so) and the efforts of the others to get on with the twists of plot. The women are high, swept into the arms of their lovers in dips to the floor and soaring lifts— to the rollercoaster Franz Lehár operetta music, orchestrated by John Lanchbery. Ormsby Wilkins conducts the ABT Orchestra's performance, which revealed burdens as well as fin de siècle frill. Especially notable is a whooping horn that accompanies the upswing of a lift. This is one instance where the music sounds more satirical than lyrical. Love, music, and dancing triumph. This audience, in blissful gratitude, gave a standing ovation Monday, June 30th, opening night.
Xiomara Reyes is the life of the ballet. As the Baron's wife she's ripe for adventure and perhaps longing for French fellowship, Reyes's Valencienne opens up 100% and beautifully dances, as all-too-human, the thrill of forbidden love. Her legs spread while she's swirled around Saveliev. She does a series of soars above as he turns her and then bounces her into splits on the floor.
Inventive 'folk dancing' in Act II, in Hanna's garden, is a memorable highlight. She gestures an invitation to the guests: septets of women and men. Kent is strong here. Joseph Phillips leads the men impressively; he bends over backwards while spiraling in the air, around the small group. Danilo wears white balloon pants with a black pattern along the outsides. They inflate his thighs in multiple pirouettes. Kent's initiation of their variation on the Pontevedrian dances looks tentative at first. Her feet are the focus as she flexes and points them. Carreño follows suit, and it begins to make sense. Their flip-flopping feet express the duel nature of their feeling toward each other.
Act III allows for abandon and Kent glistens in a white gown and tiara in featherweight waltzes with Danilo. There, in Maxim's, with equal panache, six ladies can-can on pointe.
The ballet was adapted from a 1907 operetta. Its opulence and Parisian gaiety was enjoyed at the turn of the century. Lehár's buoyant waltzes and the dancing are the high points, so it's adaptation for ballet is no surprise.
The ornate scenery by Desmond Heeley portrays the glamor and exoticism of 1905, for example, its profusion of curiosity about other cultures. ABT grandly carries on the tradition with freshness, humor, and relevance. The evening flies by. It's a spirit lifter.
Julie Kent and Jose Manuel Carreño in The Merry Widow.
Photo © & courtesy of Gene Schiavone


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Congratulations to the March 2021 monthly contest winners!
Mill Valley High School was the overall winner with seven awards. Shawnee Mission East High School was not far behind with six total awards. Video 1st Place: Lanie Wolf, Nina Schoenhofer, Peyton Peterman from Maize Career Academy 2nd Place: JLiliana Christensen from Lawrence High School 3rd Place: Lawder DeSantis from…...
Congratulations to the February 2021 monthly contest winners!
March 17, 2021 Monthly Contests, News, Top Stories
Lawrence High School was the overall winner with six awards. Derby High School was hot on their tail earning five awards this monthly. Video 1st Place: Dylan Wittorff, Trey Reisman, Olivia Allen, Ty Brack from Maize Career Academy 2nd Place: Jackson Yanek from Lawrence High School 3rd Place: Olivia Allen,…...
2021 Regional Contest Results
March 6, 2021 News, Top Stories
Congratulations to the students who submitted thousands of entries for the KSPA Regional Contests and won the awards below. A REGIONAL RUNDOWN Over the past month, 73 Kansas high schools submitted more than 1,970 entries to the KSPA Regional Contest. Here are your winners! 1A/2A Results PLAINS REGIONAL: Full results here:…...
Riley Atkinson of Shawnee Mission East earns Kansas Student Journalist of the Year
February 21, 2021 News, Top Stories
The Kansas Scholastic Press Association congratulates Shawnee Mission East senior Riley Atkinson on winning the statewide honor of the 2021 Kansas Student Journalist of the Year. Atkinson is co-editor-in-chief of the Harbinger Online, the school's news website. The overall winner is chosen among the winners of three different enrollment classifications:…...
Congratulations to the December 2020-January 2021 monthly contest winners!
February 16, 2021 Monthly Contests, News, Top Stories
Blue Valley Northwest High School was the overall winner with eight awards. Mill Valley High School and Pittsburg High School tied for second place earning seven each. Video 1st Place: Megan Ta, Victor Nguyen from Maize Career Academy 2nd Place: Mary Grace Liew-Nguyen, Megan Ta, Emma Taylor from Maize Career…...
Unveiling the 2020 All-Kansas Yearbook winners
December 18, 2020 News, Top Stories
Congratulations to the following KSPA-member yearbook staffs who earned All-Kansas yearbook status in the 2020 All-Kansas critiques. As of December 17, our judges have critiqued at total of 45 books and awarded 22 All-Kansas awards. Judges were supplied a critique booklet and a copy of the yearbook in October. The…...
Congratulations to the November monthly contest winners!
December 18, 2020 Monthly Contests, News, Top Stories
Blue Valley Northwest High School was the overall winner with six awards. Lawrence High School, Mill Valley High School and Shawnee Mission East High School tied for second place earning five each. Video 1st Place: Kelli Marshall, Katie Pittman from Blue Valley Southwest High School 2nd Place: Lawder DeSantis from…...
Congratulations to the October monthly contest winners!
November 17, 2020 Monthly Contests, News, Top Stories
Blue Valley Northwest High School hit it out of the park in October with 12 awards. Mill Valley High School was next with six awards. Video 1st Place: Katie Charest, Shreya Bhatia, Jessica Bell from Blue Valley Southwest High School 2nd Place: Grace Roberts, Gabe McGee, Kelli Marshall from Blue…...
Congratulations to the August-September monthly contest winners!
October 16, 2020 Monthly Contests, News, Top Stories
Blue Valley High School earned the most awards in August-September with eight awards. Shawnee Mission East High School was right behind earning seven awards. Video 1st Place: Sydney Williams from Shawnee Mission East High School 2nd Place: Nityanta Saripalli from Blue Valley Southwest High School 3rd Place: Molly Wenzel from…...
Congratulations to the April monthly contest winners!
May 21, 2020 Monthly Contests, News, Top Stories
Blue Valley Northwest High School earned the most awards in April with ten awards. Mill Valley High School was right behind earning seven awards. Video 1st Place: Lily Torres from Blue Valley Northwest 2nd Place: Ethan Schenkel, Victor Nguyen, Megan Ta from Maize Career Academy 3rd Place: Aaron Avery from…...
Your ticket for the: Congratulations to the April monthly contest winners!


When disasters strike, everyone needs to look out for each other.
After an unusual amount of rainfall last week, Missouri, Illinois and a handful of neighboring states are facing extreme flooding that's left more than two dozen people dead and thousands displaced. But even in the middle of helping each other, some residents are keeping an eye out for the smaller victims.
Tony Weiss was kayaking down the Meramec River in Missouri last week to survey the damage when he spotted a young squirrel clinging to the tree in front of him. As he watched, the squirrel tried to jump off the tree, but quickly began to be dragged downstream.
Paddling up to him, Weiss reached out an oar to help the squirrel onto his boat, then gave him a brief lift back to the safety of his tree.
"You got it, you got it, you got it!" Weiss calls out in the video.
"I know squirrels don't understand English but I couldn't help but yell out some positive encouragement," he later wrote in the video description.
Like all of the flood's victims, this squirrel probably had a rough few days ahead of him. But with any luck, Weiss' helping hand was the difference between life and death.
If you'd like to help the human victims of the recent flooding, you can make a donation to the American Red Cross, which has opened shelters across the affected areas.


text:
Themes: Illuminated texts
Abu Bakr [master illuminator], also known as Sandal (1)
'Ali ibn Muhammad al Husayni [calligrapher] (1)
Baruch (scribe) (1)
Basilius [artist] (1)
Binyamin (scribe) (1)
Eliyahu Menaḥem ha Zaḳen (author) (1)
Hayyim [scribe artist] (1)
Isaac ben Joseph of Corbeil (author) (1)
Isaiah ben Elijah of Trani (1)
John Siferwas [principal artist] (1)
John Whas [scribe] (1)
Kokkinobaphos Master (illustrator) (1)
Leṿi ben Yitsḥaḳ ben Karo of Salamanca [scribe] (1)
Mahmud ibn 'Umar al Zamakhshari (1)
Moses ben Maimon, known as Maimonides [author] (2)
Mosheh ben 'Ezra (author) (1)
Muhammad ibn al Wahid [calligrapher] (1)
Samuel Ibn Tibbon [translator] (1)
Shemu'el ben Shemu'el ibn Musa (scribe) (1)
Theodore of Caesarea (author, scribe, illustrator) (1)
Ya῾aḳov ben Yosef of Ripoll [scribe] (1)
Yitsḥaḳ ben ῾Ovadyah ben Daṿid of Forli (Gaio di Servadio) [scribe] (1)
concertina album (1)
Illuminated manuscript (14)
Ketubah (3)
marriage contract (2)
Paper folding book (1)
Parchment Codex (1)
Printed book (3)
Anglo Norman (2)
Middle English (1)
Old English (3)
Sinhalese (1)
British Library (67)
10th-century Qur'an
Probably copied in Egypt, this 10th-century Qur'an is written in Eastern kufic script on vellum. The manuscript The desi...
11th-century Qur'an from Iraq or Persia
This elegant, detailed Qur'an is one of the earliest dated examples of naskhi script. What is special this script? This...
14th-century Mamluk Qur'an
This 14th-century Qur'an from Egypt. The manuscript This Qur'an is written in muhaqqaq script, with ornamental chapter ...
17th-century Chinese Qur'an
This 17th-century Chinese Qur'an shows how Islamic styles of calligraphy and illumination were combined with local style...
A Ketubah from India
Manuscript, Ketubah, marriage contract
A Ketubbah is a marriage contract traditionally given to a Jewish bride on her wedding day. It specifies the husband's f...
A volume of the Shelkar Kanjur
An 18th-century Kanjur. What is the Kanjur? The Kanjur (bka' 'gyur) is a corpus of collected teachings of the Buddha, t...
Afghan ketubah, 19th century
The tradition of the ketubah (a Jewish marriage contract) dates back 2000 years, making it one of the earliest documents...
Alphonso Psalter
Manuscript, Illuminated manuscript, Parchment Codex
This manuscript was begun for Prince Alphonso (b. 1273, d. 1284), son of Edward I and Eleanor of Castile, who was betrot...
An early Kufic Qur'an
This copy of the Qur'an in an early kufic script is most likely from the 9th century. Like earlier Qur'ans it was writte...
Atthakatha
Sinhalese manuscript containing bi-lingual Aṭṭhakathā (commentaries), which also includes a translation in Sinhalese lan...
Booklet of the Avalokitesvara Sutra
Booklet, Manuscript
This booklet is one of the thousands of copies of the Lotus Sūtra that were found in Dunhuang. The scripture, which is o...
Burney Gospels
This beautifully illuminated copy of the Greek Gospels was created in two stages. The text was copied out in the 2nd hal...
Chinese Buddhist sutra on indigo-dyed paper
Scroll, Manuscript
This fragment of the Mahāparinirvāṇa-sūtra is an early example of the tradition of writing fine manuscripts in metallic...
Copied in the 5th century, Codex Alexandrinus is one of the three early Greek manuscripts that preserve both the Old and...
Collected Tantras of the Ancient Tradition
A copy of the Collected Tantras of the Ancients. What is the Collected Tantras of the Ancients? The Tibetan Buddhist 'S...


text:
Q: placeholder attribute in zf2 How could insert the value of a field's db in the plcaholder in zf2
<div class="form_element">
<?php
    $this->placeholder('name')->data = $this->data;
    $name = $form->get('name');
    echo $formLabel->openTag().$name->getOption('label')." ";
        echo $this->formInput($name);
        echo $formLabel->closeTag();
?>
</div>

A: A placeholder is a ViewHelper and therefore is is designed to help render view content.
In order to use your database data witin a placeholder you will need to ensure that the data is first passed to the view from the controller action.
public function modificaAlumnoAction()
{
  //...
  return ViewModel('data' => $data); // data passed to the view instance
}

Then within the view script
// modifica-alumno.phtml
$this->placeholder('foo')->data = $this->data;

An finally output the data (such as within the layout)
// layout.phtml
echo $this->placeholder('foo)->data;

redpajama_set_name: RedPajamaStackExchange


text:
Q: How to kill a Service by another Activity?
*

*Activity 1 starts a Service, using the standard Intent.

*Activity 1 starts Activity 2. Then, Activity 1 gets finished().

*Now, there's only Activity 2.

How does Activity 2 kill the Service, since that Intent was generated in Activity 1?
I don't want to pass the Intent everywhere...

A: You shouldn't care about these things. Just call stopService and pass it a new Intent object.

A: Generally there are several different ways to start service:

*

*startService() - after that you need to explicitly stop service with stopService()

*[bindService()][2] - this method allow you to manage the lifecycle of service automaticaly. So you can make service to stop after the last client said unbind();

For details check docs
[2]: http://developer.android.com/reference/android/content/Context.html#bindService(android.content.Intent, android.content.ServiceConnection, int)