text:
T-Mobile Parent Deutsche Telekom Seeks New Terms for Sprint Deal
Pavel Alpeyev
Scott Moritz
Feb 13 2020, 10:56 AM Feb 14 2020, 10:38 AM February 13 2020, 10:56 AM February 14 2020, 10:38 AM
(Bloomberg) -- Deutsche Telekom AG wants to renegotiate the terms for the sale of Sprint Corp. to its U.S. wireless unit T-Mobile US Inc., according to people familiar with the matter.
The German carrier, the majority owner of T-Mobile, is seeking a lower price because Sprint's shares have been trading below their level when the deal was proposed in 2018, said the people, who asked not to be identified as the deliberations are private.
Getting one of the biggest U.S. wireless mergers ever over the finish line would be a boon to both companies. For Deutsche Telekom, the deal reduces its reliance on Europe, where carriers are struggling to grow amid fierce competition. For the chairman of Sprint owner SoftBank Group Corp., Masayoshi Son, it allows him to better focus on his technology investments and the $100 billion Vision Fund.
The renegotiation talks are expected to start soon, the people said. They would follow a victory for the companies in a U.S. court this week, when a federal judge rejected a state lawsuit against the tie-up. Now the deal is in the home stretch, with only minor approvals left to secure and final financial terms to be ironed out.
SoftBank declined to comment. Deutsche Telekom didn't immediately return a call seeking comment.
Deutsche Telekom shares fell 1.4% in Frankfurt as of 12:58 p.m. on Thursday.
What Bloomberg Intelligence Says:
Deutsche Telekom has limited leverage to renegotiate the terms of its Sprint acquisition, we think, even as the valuation of the latter jumped to $75 billion from $60 billion in 2018 under the deal terms, despite worsening operational performance. The allure of consolidation, including the acquisition of an attractive spectrum portfolio, suggests only a modest potential improvement in stock-exchange ratio.
-- Erhan Gurses, BI telecoms analyst
Click here for the research
Frequency Constraints
While Sprint's standalone value has dropped, SoftBank also sees itself in a good position because T-Mobile needs Sprint's wireless frequencies or would face capacity constraints within as little as two years, one of the people said.
T-Mobile's importance for Deutsche Telekom has grown steadily in recent years and it now accounts for about half of group sales, up from around a third in 2014.
T-Mobile and Sprint haven't renewed the merger agreement since it lapsed on Nov. 1, and there have been discussions regarding several issues that T-Mobile Chief Executive Officer John Legere described as "not hostile" that month on an investor call. T-Mobile has suggested there could be new terms.
The combined company, which will operate under the T-Mobile name, will have a regular monthly subscriber base of about 80 million -- in the same league as AT&T Inc., which has 75 million subscribers, and Verizon Communications Inc., which has 114 million. T-Mobile will have more wireless frequencies than any other U.S. carrier, giving it an advantage as the industry transitions to the next generation of wireless technology, the much-faster 5G standard.
Bloomberg News reported Wednesday that Sprint and SoftBank would likely have to accept a lower price than when the merger agreement was first forged in April 2018. Sprint's monthly churn -- a closely watched measure of how many customers leave -- has risen to nearly 2%, which means roughly a quarter of its subscriber base is quitting the carrier each year.
The German company is likely to leverage that to negotiate a lower price, but Sprint also has valuable radio frequency spectrum without which T-Mobile US will face serious bottlenecks, a person familiar with the matter told Bloomberg on Wednesday.
The Financial Times previously reported that Deutsche Telekom is pushing to renegotiate terms of the deal, citing unidentified people familiar with the matter.
Stay Updated With Tech News On BloombergQuint


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World Cup Worthy Estate in Brisbane, Australia, Asks A$15 Million
The home has a range of amenities befitting lovers of sport, cars—and, most importantly, soccer
| Originally Published On December 5, 2022 | Mansion Global
If the World Cup has you dreaming of goal posts and soccer balls, then this amenity-loaded home in Queensland, Australia, is for you.
On the market for A$15 million (US$10.04 million), the estate is in Chandler, an outer suburb of Brisbane, and comprises a six-bedroom main house, a two-bedroom guest house and a unique "entertainment house," according to the listing with Heath Williams of Place Estate Agents. It also offers a wealth of leisure and sporting amenities—including its own soccer field.
More: Boutique 45-Acre Winery in Napa Valley, California, Sells for $34 Million
The main house is fitted with an open-plan living and dining area, plus a connecting lounge room, a study and a terrace. The kitchen boasts a breakfast bar, a butler's pantry and wine storage.
"It's in a league of its own," Mr. Williams told Mansion Global over email. "It is a house with two of everything, such as an indoor and an outdoor cinema, an indoor and outdoor spa, a cardio and a weights gym and two different arcade spaces."
Place New Farm
There's also tennis and basketball courts, a 3-D golf simulator, a music room, a pool and a huge 35-car garage, according to the listing.
"The garage is a highlight," Mr. Williams said. "It not only caters to car collections, it is full of potential as its generous size would also serve as a venue space."
The sellers, who Mansion Global couldn't identify, wanted to create "a contained estate that was built for a family with lots of kids," Mr. Williams said. "The different zones allow everyone to enjoy their own space while also having great areas to come together and entertain friends."
Domain first reported the listing.
NEW LISTINGS COMPOUND MANSION

redpajama_set_name: RedPajamaCommonCrawl


text:
Zephyr Wright Fed a President, Changed the Nation
100 Greatest Home Cooks
She made the fried chicken that made LBJ popular enough to be president. Or was it the peach cobbler?
By Adrian Miller
Animation by Cartuna
All hail the 100 Greatest Home Cooks of All Time, Epicurious' pantheon of inventors, improvisers, entertainers, and home economists who changed the way we all eat today. Hungry for more of their stories? Dive in right here.
Zephyr Wright was great home cook, and a cook in a great home: the White House.
Born and raised in Marshall, Texas, the college-educated Wright once thought her future would be limited to doing a lifetime of domestic service in her hometown. That changed when Claudia "Ladybird" Johnson came around in the early 1940s looking for a cook. Some friends recommended Wright, and her successful interview began a thirty-plus year career of making superlative meals for an enduring power couple.
Wright's traditional Southern cooking was an immediate asset for Ladybird and her husband, Congressman Lyndon Baines Johnson. Wright kept the Johnsons well-fed on specialties like fried chicken, hash, peach cobbler, and popovers, and helped them quickly make their home a hot ticket on Washington, D.C.'s dinner party scene. Few passed up an opportunity to sup at the Johnsons' table, and such meals were the perfect platform to build relationships with key staffers in the White House, fellow members of Congress, reporters, and other movers and shakers in Washington, D.C.
Once LBJ became president, he and Ladybird retained White House Executive Chef René Verdon, a French national, who was hired during the Kennedy Administration. But a clear division of labor developed: Verdon prepared all of the VIP meals in the White House's basement kitchen while Wright did all of the home cooking in a private kitchen on the White House's second floor. Chef Verdon's very French cooking didn't mesh well with the Johnson's Texas palate, and he soon resigned. Wright cooked all of the White House meals until Verdon's replacement, Henry Haller, was hired.
Wright's influence extended beyond the White House kitchen. Back when LBJ was in Congress, the Johnsons would drive back-and-forth from Washington, D.C. to central Texas during legislative recesses. Wright suffered so many indignities on those trips due to segregation customs and laws that she ultimately refused to travel by car and stayed in D.C. year-round. While LBJ built support in Congress for the 1964 Civil Rights Act, he used Wright's Jim Crow experiences to shame reluctant legislators into supporting the landmark legislation. After signing the landmark legislation, LBJ gave Wright one of the signing pens. "You deserve this more than anyone else," he said.
Adrian Miller is author of The President's Kitchen Cabinet: The Story of the African Americans Who Have Fed Our First Families, From the Washingtons to the Obamas.
Tags100 Greatest Home Cooks100 Greatest Home Cooks Badge


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ATTRACT LOVE AFTER TOXIC RELATIONSHIPS
BLISSFUL AWAKENING
CONSCIOUS DATING
DELICIOUS LOVER
EXPLORING POLYAMORY
OWNING MY BOUNDARIES
PROGRAMS FOR COUPLES
THE ART OF ECSTATIC INTIMACY
FROM TRIGGERS TO BLISS
TANTRIKINK
BLISSFULL UNCOUPLING
FACILITATORS TRAININGS
ENERGY FACILITATORS
BRAND YOUR OWN HEALING METHOD
INTEGRATIVE SOMATIC THERAPIES
BLISSFUL ALIGMENT
INTEGRATIVE BODY DEARMORING
NUNA CENTER
NIGHT OF TANTRA
CUDDLE BLISS
SENSUAL BLISS
TANTRIKINK IMMERSION
THE ART OF RELATIONSHIP MASTERY
COUPLES: THE ART OF ECSTATIC INTIMACY
COUPLES: THE ALCHEMY OF INTIMATE TOUCH
Lucia Gabriela helps individuals and couples to master their life, relationships and intimacy with themselves and others.
Her passion is to create a safe and sacred space for women and men to deeply explore many aspects of themselves, purge emotional and/or sexual traumas that are holding them back from manifesting what they desire, heal their inner child, embrace their shadows, connect with their higher self, reconnect with their own body's wisdom, align with their true essence, live their higher potential, and master their sexual life in all realms. They can then create their life with awareness, maturity, self responsibility, radical self-love, and full commitment to explore their sexual and spiritual evolution.
Lucia Gabriela specializes and works with individuals whose journey is to free themselves from emotional and sexual traumas, and helps them to reclaim their creative power, body, voice, sensuality and sexuality plus to welcome pleasure into their lives, creations and relationships.
Lucia Gabriela is an explorer, philosopher, writer, author, speaker, artist, student, teacher, mentor, coach, facilitator, energy master, ordained minister, intuitive and alchemist in the areas of love, sensuality, sexuality, relationships, and living your life purpose. Her passion to grow and evolve as a woman has led her to study a diversity of integrative holistic approaches for healing mind, body, heart and soul, such as integrative nutritional coaching, reiki (master), integrative energy therapy, integrative somatic healing, chi gong, massage therapy (shiatsu, craniosacral, lymphatic, accupunture, hydrotherapy, structural integration, masiafacia release and others) emotional body dearmoring, Access BARS, therapeutic kink, neurolinguisitc programming (NLP), core energetics, tantra, sacred sexuality, gnosis, women's mysteries, womb blessinsg, aromatherapy, crystal therapy, sound healing, law of attraction, mindset mastery, and emotional mastery. She practices yoga, meditation, body awakening, dance, painting, shamanism, orgasmic breath, and self mastery.
Lucia Gabriela has studied and trained at the Institute for Integrative Nutrition, Florida College of Natural Health, and currently continuing her education with a psychology major at SCF/USF. She has attended close to one hundred courses, seminars, and immersion events/retreats of personal growth and transformation, such as Social Psychology at Wesleyan University, Mastery University and Business Mastery with Tony Robbins, The Integretive Somatic Institute with Francesca Gentille and Luminessa Enjara, Shamanic Priestess Process with Anyaa McAndrew and EveLynn Maurine, Ordained Minister with the Madonna Ministry, Esctatic Dakini Certification Training with Lourdes Starshower and Cathleen Cienfuegos,, The Transformational Intensive for Extraordinary Facilitators (Sex Educators and Tantric Practitioners) with Monique Darling, Peter Petersen, Shawn Roop, Reid Mihalko, Pamela Madsen, Lawrence Lanoff, Destin Gerek and Eugene Hedlund, Womb Blessings with Miranda Grey, Therapeutic Kink with Francesca Gentille, Tantric Body DeArmoring with Andrew Barnes, She has collaborated, trained with, and interviewed dozens of leaders in the field of conscious relationships, sacred sexuality, tantra, therapeutic kink and sexual healing in her YouTube Channel like Bryan Revees, Alia, Dr. Heike and Jonathan Hudson, Robert Kandell, Elizabeth DiAlto, Dr. LeslieBeth Wish within others.
Her Story.
Lucia Gabriela was born and raised in Ecuador. Her awakened journey started at the very young age of 5, when she asked herself these questions:
"What's my purpose in life?",
"Why am I here?", and
"What am I here to do?"
Why would she ask such profound questions at a young age?
Her questions were triggered by her own experience of seeing so much pain and suffering in her life.
As a girl she experienced seeing her mother being emotionally, physically, and sexually abused (marital unconsented sex) by her father. Her father was a very successful business man who had also suffered emotional and physical traumas at a young age. He grew up to meet the expectations of his family as the "oldest son in the house," taking responsibility for the family's farm lands and the "peones" who worked on the land.
Both her parents had inherited cycles of abuse from their families at a young age, without anyone helping them to heal from such traumas. Under these imprints, they created and lived their lives as if all of it was normal to experience.
Lucia Gabriela's own life exploration journey started at a young age. Observing different relationship dynamics, she knew they were not in alignment with her own happiness and unknown purpose at the time. The lack of understanding and guidance she felt led her into a rabbit hole of losing interest in life, purpose, and passion. She became a suicidal child for almost a decade.
At the age of 15, her "second awakening," as she calls it, happened when she developed a silent cancerous tumor in her appendix which was discovered during an emergency surgery for an inflamated appendix to prevent peritonitis. This discovery shocked her family because she was raised with a holistic medicine lifestyle where foods were fresh, natural, and mostly organic. She was also raised experiencing lots of nature, as she traveled all over their beautiful country (Ecuador) with her mom and sister.
While Lucia Gabriela experienced the first strong pain of her appendix inflammation in bed around 3am, she heard an inner voice saying "You asked to die, taste what it is like" ~ she knew deep in her heart and soul that all those years she has asked God to kill her and hundreds of intents to cut her veins had created her illness.
She understood her illness was caused by her own toxic emotions toward herself and her life ~ now science has proven that our emotions affect our body and can either create illness or heal it. Watch "The hidden messages of water" by Dr. Emoto for more on this principle.
After surgery and dozens of second opinions about what could be done next, she took responsibility for her own life and chose to love herself, her body, her wholeness, and to be the creator of her own life. She refused to have a second surgery to remove half of her intestines, gallbladder, one kidney, and part of her liver, to prevent any further spread of cancer - what western traditional doctors recommended at the time, fearing the cancer had spread throughout her body.
She instead chose to treat her body with holistic homeopathic medicine, radical self love, clean diet, meditation, exploration of her soul, and enjoying life with gratitude. Lucia Gabriela did heal her own body this way and has been cancer free for the past 21 years. She has gone only once to the hospital, when her daughter was born.
Her mastery journey had something else awaiting for her when she moved to the USA at the age of 19. She fell in love with her first husband, and even though she promised herself to never be in an abusive relationship, she ended up in one for over 10 years. As a woman, she never had a female role model who lived an empowered life in her relationships, sexuality, and business. So, she didn't know where to start to create one.
Living in a country with a different culture, different language, and no community to reach out to for support, her first relationship years were her life test to learn more about herself, boundaries, destroying toxic family patterns, and listening to her inner guidance.
During her relationship with her ex-husband and father of her child, she discovered that by not fulfilling her own emotional needs, pleasure, and passions ~ many aspects of herself got lost, including her sensuality and sexuality.
It would be easy for her to blame her ex-husband for the abuse and toxicity in the relationship, but she will be very forthright to tell you, as a responsible and evolved woman, that she created her own experience and also became an abuser to herself and her partner.
She came to realize that she had allowed this toxic pattern of abuse to rule her life. This was her "third awakening" as she calls it. At this time she saw her 3 year-old daughter observing what she personally experienced as a child. After trying counseling, energy work, and other efforts ~ she knew her marriage needed to end, so it did.
Through this personal experience, she learned so much about herself and what could be possible in her life. Her journey has been fascinating, challenging, delicious, painful, and fulfilling. Learning about herself, her shadows, her fears, her gifts, and her passion to help women free themselves from emotional and sexual trauma ~ each day of her life is a bundle of blessings.
Her experiences, self awakenings, and devotion to explore life, love, sensuality, sexuality and relationships, with all the studies, seminars, immersions, retreats, and programs she has been part of ~ make her a walking and living embodiment of "living an orgasmic life beyond physical realms."
If you feel the desire to let go of any emotional and/or sexual trauma that is holding you back from creating the life you desire, remember you have a devoted mentor and coach, Lucia Gabriela, here to help you experience the breakthroughs you are ready for.
If you are ready, click here book your complimentary Awakening Discovery Call to discover what is holding you back, gain clarity with what you want, and explore what is possible in your life.
Copyright 2020 - Lucia Gabriela - All Rights Reserved.


Health is not the absence of illness. Our bodies instinctively move towards homeostasis and they can be perfectly in balance and yet in poor health. Health has a lot more to do with your mindset than your blood pressure.
Are you always tired? Would you like to lose a few pounds and have had that desire for years? Do you choke back your words in an effort to keep the peace? Are you anxious most of the time? What are you doing about your anger and resentment? Do you long for meaningful connection and don't know how to get it? Looking at health through the 12 dimensions of the Wellness Inventory can give you insight into answering some of these questions and their impact on your health and wellbeing.
Making changes begins with awareness. Sometimes we are ready for change and embrace learning new things. Other times we are protecting ourselves and change is not possible. Change happens by taking small, consistent steps over time, the Kaizen way. Working with Amy you are held accountable for what you say you want. Amy's heart centered approach to health and wellbeing will help you tease apart the mechanisms of protection and self-sabotage that keep you unhealthy and unhappy.
All life's dimensions impact your wellbeing, every moment of the day. Working with Amy to answer and address underlying issues can help you connect your heart to your health.


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U.S. Supreme Court Bails Out Comcast in Racial Discrimination Case
Elura NanosMar 23rd, 2020, 2:13 pm
Byron Allen, Founder/Chairman/CEO, Entertainment Studios, appears at the Supreme Court of the United States for racial discrimination suit against Comcast on November 13, 2019 in Washington, D.C.
The Supreme Court of the United States handed a big win to Comcast Monday when it ruled to employ the "but-for" rule in Comcast Corp. v. National Association of African American-Owned Media, a case about racial discrimination in media.
Entertainment Studios Networks, Inc. ("ESN") is an African American-owned media company that owns and operates television networks. For years, ESN had been trying to get onto Comcast's distribution list, but Comcast consistently refused. ESN sued Comcast for violation of civil rights statutes, alleging that Comcast contracted with white-owned networks, but that its refusal to carry ESN's channels amounted to illegal discrimination. Comcast had introduced evidence that other, non-discriminatory business reasons, contributed to its decision not to work with ESN.
The Ninth Circuit ruled in favor of ESN, overturning the district court's dismissal of the case. On appeal to the Supreme Court, the issue was whether, at the initial pleading stage, racial discrimination needed to be the only reason Comcast refused to do business with ESN.
Comcast argued that at all stages of the case, a "but-for" test is appropriate. Such a standard would mean that to prevail on a claim, racial discrimination needs to be the deciding reason that Comcast chose not to contract with ESN. By contrast, ESN argues that if racial discrimination was one among several factors influencing Comcast's decision, it has a valid discrimination claim.
Justice Neil Gorsuch, writing for the court, held that everything about §1981 points to the "but-for" rule being the correct one to apply, both during the pleading stage and during trial:
All the traditional tools of statutory interpretation persuade us that §1981 follows the usual rules, not any exception. To prevail, a plaintiff must initially plead and ultimately prove that, but for race, it would not have suffered the loss of a legally protected right. We do not, however, pass on whether ESN's operative amended complaint "contain[s] sufficient factual matter, accepted as true, to 'state a claim to relief that is plausible on its face' " under the but for causation standard. Iqbal, 556 U. S., at 678–679.
Noting that the Ninth Circuit had "assessed ESN's pleadings under a different and mistaken test," the Supreme court remanded the case back to the district court to put its ruling into action.
Justice Ruth Bader Ginsburg concurred in the unanimous ruling, but made sure to point out that while she acknowledges the court's technical correctness on the matter, she didn't exactly love the rule. In a footnote, Ginsburg remarked:
*I have previously explained that a strict but-for causation standard is ill suited to discrimination cases and inconsistent with tort principles…
I recognize, however, that our precedent now establishes this form of causation as a "default rul[e]" in the present context.
Later in her concurrence, RBG explained the injustice she saw with employing a strict "but-for" rule in civil rights cases:
a lender would not violate §1981 by requiring prospective borrowers to provide one reference letter if they are white and five if they are black. Nor would an employer violate §1981 by reimbursing expenses for white interviewees but requiring black applicants to pay their own way. The employer could even "refus[e] to consider applications" from black applicants at all.
"That view," Ginsburg said about using the but-for rule with §1981, "cannot be squared with the statute." A law that was meant to secure freedoms, Ginsburg continued, could not plausibly "condone discriminatory barriers to contract formation."
The case is now remanded back to trial court for further proceedings consistent with the SCOTUS rulings. Although the court's ruling theoretically gives ESN the chance to plead and prove allegations against Comcast, the likelihood is that we'll see this case settle rather than proceed to trial.
[image via Larry French/Getty Images for Entertainment Studios]
ComcastdiscriminationESNmedia
Elura Nanos - Columnist & Trial Analyst, Law & Crime; CEO Lawyer Up
Elura is a columnist and trial analyst for Law & Crime. Elura is also a former civil prosecutor for NYC's Administration for Children's Services, the CEO of Lawyer Up, and the author of How To Talk To Your Lawyer and the Legalese-to-English series. Follow Elura on Twitter @elurananos
More Stories by Elura Nanos


During the month of December, families around the world celebrate many traditions—Christmas, Hanukkah, Kwanzaa, to name a few. In my home, we celebrate Christmas. For me, one of the things that sets me in the mood for the holidays is the fresh scent of live pine trees. Several years ago, I wanted to do something for the environment by purchasing a live Christmas tree to plant after the holidays. Didn't think much of it in advance. Just bought a nice size tree with the burlapped root ball and took it home. Placed the tree in a corner not far from the fireplace. Kept it decorated well after the holidays since I was in no hurry to plant it. As it was starting to warm up, planted it in the front yard. Well, those of you who know more about trees than I probably can anticipate the outcome. That tree did not survive my care, unfortunately. Little did I know at the time that I was doing everything wrong.
First of all, a live tree should not stay in your warm living room for more than ten days. After it has served its purpose as a Christmas tree, you should move the tree to a cool area like your garage or shed in preparation for planting. Since you want to plant it as soon as possible, it is advised to plan ahead. You might want to dig the hole in your yard even before the ground freezes so that you will be able to expedite the planting process at the right time.
I must note that after my first experience, I did some research and was determined to have a live Christmas tree again. The second time I followed correct procedures. The outcome—a pine tree that has been living for over eight years in my back yard and which we have decorated during subsequent holidays. Might not be the most beautiful tree, but it definitely has a special value for our family.
So here are some tips for those who wish to give a gift back to nature during the holiday season. There are many ways to be green during the festivities. Which traditions do you celebrate in your family?


text:
Acute leukaemoid reaction following cardiac surgery
Nigel E Drury1,
Ayyaz Ali1,
Shafi Mussa1,
Stephen T Webb2,
Kanchan P Rege3 &
John Wallwork1
Journal of Cardiothoracic Surgery volume 2, Article number: 3 (2007) Cite this article
Chronic myelomonocytic leukaemia is an atypical myeloproliferative disorder with a natural history of progression to acute myeloid leukaemia, a complex and poorly understood response by the bone marrow to stress. Cardiac surgery activates many inflammatory cascades and may precipitate a systemic inflammatory response syndrome. We present a case of undiagnosed chronic myelomonocytic leukaemia who developed rapidly fatal multi-organ dysfunction following cardiac surgery due to an acute leukaemoid reaction.
Chronic myelomonocytic leukaemia (CMML) is an atypical myeloproliferative disorder characterized by an absolute peripheral blood monocyte count of greater than 1.0 × 109/L, with evidence of both effective and ineffective haematopoiesis [1]. The aetiology of CMML is complex and incompletely understood. It is twice as common in men, usually presenting in the seventh or eighth decades. Late clinical features include fatigue, weight loss, fever and night sweats, splenomegaly and hepatomegaly, although it may present as a chance finding on blood analysis. The bone marrow is usually hypercellular with granulocytic proliferation and it can be differentiated from classical chronic myeloid leukaemia by the high monocyte count and absence of a Philadelphia chromosome. Despite best medical therapy, the outcome remains poor with median survival less than two years from the time of diagnosis. Individual prognosis is difficult to predict, although approximately 20% of patients progress to acute myeloid leukaemia [2].
Cardiac surgery has been reported in patients with chronic lymphocytic leukaemia, myelodysplasia and other malignant haematological disorders [3–5] but data on CMML are limited [6]. We present a case of previously undiagnosed CMML who developed fatal complications following cardiac surgery.
A 70-year-old man was referred for coronary revascularization with angina (Canadian Cardiovascular Society class 2), three vessel disease and good left ventricular function. He was otherwise well, with no significant past medical history and physical examination was unremarkable. Preoperative risk assessment scores were: EuroSCORE standard 3 (age), logistic 1.82. Preoperative investigations revealed a white cell count (WCC) of 15.6 × 109/L (neutrophils 10.1 × 109/L, monocytes 2.5 × 109/L) and urinalysis positive for blood. He denied any urinary or respiratory symptoms but was treated empirically for a lower urinary tract infection and discharged home. Urine culture was negative. Two weeks later, the WCC remained elevated at 14.2 × 109/L (neutrophils 10.5 × 109/L, monocytes 1.6 × 109/L), although he remained asymptomatic and was keen to proceed.
Coronary artery bypass grafting was performed using the left internal mammary artery and saphenous vein grafts. Cardiopulmonary bypass (CPB) time was 76 minutes with aortic cross-clamp for 39 minutes, using antegrade cold crystalloid cardioplegia. The patient came off CPB easily and remained haemodynamically stable thereafter. He was extubated expeditiously and returned to the ward on the first postoperative day. Routine blood tests demonstrated a leukocytosis (46.9 × 109/L) with marked neutrophilia (38.5 × 109/L) and monocytosis (8.4 × 109/L).
Late on the first postoperative day, his condition deteriorated with progressive hypoxia, oliguria and metabolic acidosis. He was readmitted to the intensive care unit for non-invasive ventilation and inotropic support. On the morning of the second postoperative day, he remained hypoxic and oliguric. A pulmonary artery catheter revealed low cardiac output state and low systemic vascular resistance. He was reintubated and mechanically ventilated, inotropic therapy was increased and continuous veno-venous haemofiltration and broad-spectrum antibiotics were commenced. A cardiac origin of low cardiac output was excluded and sepsis or splanchnic ischemia were considered as causes of his systemic inflammatory response syndrome (SIRS) and multi-organ dysfunction (MOD). Computed tomography of the thorax and abdomen showed bilateral ground glass shadowing of the lung parenchyma consistent with acute respiratory distress syndrome but no other significant findings. The leukocytosis increased to 91.7 × 109/L (neutrophils 54.1 × 109/L, monocytes 33.0 × 109/L) and his condition deteriorated. A haematology opinion was sought and confirmed a diagnosis of probable leukaemoid reaction on a background of CMML. Despite maximal therapy, the patient died on the third postoperative day. Post-mortem findings were of an enlarged spleen and widespread SIRS, manifesting as pulmonary congestion with patchy hemorrhagic necrosis of the small and large bowel.
Cardiac surgery produces an altered activation of the inflammatory response due to the combination of surgical trauma, cardiopulmonary bypass and ischemia-reperfusion injury [7]. Marked amplification of this process can result in SIRS. In CMML, some patients may progress to the acute phase of myeloid leukaemia, a complex and poorly understood response by the bone marrow to stress. In this patient, it appears that the inflammatory storm generated by cardiac surgery with CPB precipitated a dramatic myelomonocytic leukaemoid reaction, with a clinical picture of SIRS and MOD. The pathways responsible for this response are unknown.
The patient was referred for cardiac surgery with undiagnosed CMML. As the proportion of elderly patients undergoing surgery steadily increases, more occult chronic conditions are likely to be diagnosed on preoperative work-up. Despite reports that patients with chronic haematological malignancies undergoing cardiac surgery are at increased risk of complications, including bleeding and infection [3], a preoperative diagnosis would not necessarily have altered the decision to proceed with surgical revascularization. In retrospect, the blood count and film were suggestive of CMML in the chronic phase, with no evidence of acute transformation or the leukaemoid reaction to come. Indeed, urgent coronary artery surgery has been successfully performed in a patient with acute myeloid leukaemia [8]. The key questions are whether patients with haematological malignancies with a poor prognosis should be candidates for cardiac surgery for prognostic benefit per se and why our patient responded to the inflammatory stress of surgery in such a catastrophic and unpredictable fashion. This may be related to the unfortunate timing of surgery in the natural course of his disease or the susceptibility of his particular subtype of CMML to inflammatory stress.
Patients with CMML may benefit from a strategy aimed at decreasing their exposure to inflammatory stimuli. Off-pump coronary artery bypass (OPCAB) surgery avoids the need for CPB but still causes significant surgical trauma. Whilst recent studies suggest a decrease in the systemic inflammatory response in OPCAB surgery, there may not always be a direct correlation between measured inflammatory markers, pathophysiological consequences and clinical outcome [7]. The only report of OPCAB in a patient with CMML, performed via a median sternotomy, highlighted concerns over leukaemoid transformation and the assumed benefits of a reduction in cytokine release [6].
In conclusion, patients with CMML are at increased risk for cardiac surgery. The response to the inflammatory stimulus of surgery is difficult to predict. A leukaemoid reaction may prove rapidly fatal although the cause of disease acceleration and potential remitting factors remain obscure. With better understanding of the inflammatory response to surgery, cardiopulmonary bypass and bone marrow homeostasis in chronic leukaemic conditions, patient selection for surgery may be refined dependent on CMML subtype risk assessment. As these patients may represent a group in whom the lowering of inflammatory stress is particularly beneficial, OPCAB may have a specific role. Alternatively, cytokines such as interleukin-2 and interleukin-6 may present potential therapeutic targets for modulating the inflammatory response following cardiac surgery in patients at risk.
Tefferi A, Elliott MA, Pardanani A: Atypical myeloproliferative disorders: diagnosis and management. Mayo Clin Proc. 2006, 81: 553-563.
Germing U, Kundgen A, Gattermann N: Risk assessment in chronic myelomonocytic leukemia (CMML). Leuk Lymphoma. 2004, 45: 1311-1318.
Fecher AM, Birdas TJ, Haybron D, Paspasavas PK, Evers D, Caushaj PF: Cardiac operations in patients with hematologic malignancies. Eur J Cardiothorac Surg. 2004, 25: 537-540. 10.1016/j.ejcts.2003.12.006.
Christiansen S, Schmid C, Löher A, Scheld HH: Impact of malignant hematological disorders on cardiac surgery. Cardiovasc Surg. 2000, 8: 149-152. 10.1016/S0967-2109(99)00104-0.
Potapov EV, Zurbrugg HR, Herzke C, Srock S, Riess H, Sodian R, Hubler S, Hetzer R: Impact of cardiac surgery using cardiopulmonary bypass on course of chronic lymphatic leukemia: a case-control study. Ann Thorac Surg. 2002, 74: 384-389. 10.1016/S0003-4975(02)03678-0.
Ito K, Kawachi H, Nishiyama K, Yaku H, Kitamura N: Off-pump coronary artery bypass grafting in a patient with a chronic myelomonocytic leukemia. Jpn Heart J. 2003, 44: 435-439. 10.1536/jhj.44.435.
Levy JH, Tanaka KA: Inflammatory response to cardiopulmonary bypass. Ann Thorac Surg. 2003, 75: S715-720. 10.1016/S0003-4975(02)04701-X.
Franiak RJ, Schwinn DA: Acute myelogenous leukemia: implications of acute blast crisis and cardiopulmonary bypass. J Cardiothorac Vasc Anesth. 1993, 7: 455-457. 10.1016/1053-0770(93)90170-P.
Department of Cardiac Surgery, Papworth Hospital, Cambridge, CB23 3RE, UK
Nigel E Drury
, Ayyaz Ali
, Shafi Mussa
& John Wallwork
Department of Anaesthesia, Papworth Hospital, Cambridge, CB23 3RE, UK
Stephen T Webb
Department of Haematology, Papworth Hospital, Cambridge, CB23 3RE, UK
Kanchan P Rege
Search for Nigel E Drury in:
Search for Ayyaz Ali in:
Search for Shafi Mussa in:
Search for Stephen T Webb in:
Search for Kanchan P Rege in:
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Correspondence to Nigel E Drury.
Drury, N.E., Ali, A., Mussa, S. et al. Acute leukaemoid reaction following cardiac surgery. J Cardiothorac Surg 2, 3 (2007) doi:10.1186/1749-8090-2-3
DOI: https://doi.org/10.1186/1749-8090-2-3
Systemic Inflammatory Response Syndrome
Acute Myeloid Leukaemia
Left Internal Mammary Artery
Inflammatory Stress
Chronic Myelomonocytic Leukaemia


Brad: Welcome to the latest episode of the Catalyst Health and Wellness Coaching Podcast. My name's Brad Cooper, and I'll be your host. Today's episode is in response to a question we get repeatedly from both new and experienced wellness coaches. It's all about digital marketing. How do you do it? Where do you put your money? Do you have to spend a ton to get started? All those kinds of things, and we brought in a gentleman where this is what he does, he knows this stuff backwards and forward. His name is Jeff. He's the founding partner of Campfire Digital, a full service digital marketing agency that specializes in helping small businesses with online marketing and web related services. With more than 20 years of experience in marketing and professional media, Jeff directs Campfires work in search engine marketing, digital advertising, social media, and inbound marketing strategies. In addition, he's a published author and the recipient of multiple awards for magazine feature writing on topics related to small business management.
Brad: We will provide his contact information at the end if you'd like to reach out to him with any additional questions, but I'll tell you I was taking tons of notes with this. He provides an immense amount of information. If you're trying to figure out digital marketing, you're going to want to listen to this a couple times through. Just a reminder, you can access additional resources including a transcript of this episode, at CatalystCoachingInstitute.com, and please don't hesitate to reach out to us with any questions you have about the podcast, your career as a coach, or anything else that's related to health and wellness coaching. That email address is Results@CatalystCoachingInstitute.com, now on with the latest episode of the Catalyst Health and Wellness Coaching podcast.
Brad: Jeff, thanks for joining us today. This is one of the key topics that we get. The questions we get from coaches all the time is about marketing and a big part of that obviously is the social media side of that. So if you could walk us through what are some of the things health and wellness coaches need to know about the use in general of social media?
Jeff: Well first, thanks for having me, it's a privilege to talk to your audience about this. You know, social media is something that I recommend you, first of all, don't bite off more than you can chew. Like most pursuits in marketing, you really want to focus on where you think you can make a difference. So my recommendation is to go deep in a couple of networks where you feel like you can engage an audience that you understand how that platform works and where you think you can make a difference. Then leave the others alone until you can manage them a little bit better or you grow a bit.
Jeff: The other thing you want to do is separate your business and personal profiles. A lot of people start off marketing through their personal profiles, and kind of merge everything together. And that's fine to some degree, but eventually you're going to want to make sure you have distinct business and personal setups on your networks that you participate in just to have a little bit more of a professional appearance there. And also, so that, people that you're communicating with professionally aren't seeing your post about your friends new baby or latest cat video or whatever it might be that isn't relevant to them. Another big one keep social, social. It is social media. It really isn't a platform where you want to be sell, sell, sell all the time. Think about engaging your audience, conversing with people, building relationships. The same of things that you would do one on one in normal human interactions. You're just doing it through a social media platform.
Jeff: So do keep it social first and then secondary to that, once you've earned the trust of your audience, with being able to engage them, then you can start thinking about maybe, every now and then, slipping in an offer or a sales pitch. And the last thing I would suggest that's specific to the overall social media thing is that it's probably a good idea to allocate a budget to promote your posts and perhaps do some social advertising. The way these social networks work these days, it's a pay to play system, especially if you're a business. This is how they make money. They charge businesses like you to advertise and use their platform. So without doing that to some degree, even if it's small, your reach is going to be really limited and you're just going to sort of be spinning your wheels creating content and posts that aren't viewed widely.
Brad: Okay. Gang, I guess we got a full hours worth of information in the first question from him. Goodstart man. So is SEO and an online presence, now remember, generally we're talking about independent wellness coaches, they're doing their own thing. Maybe they just started a month ago and we'll keep taking a deeper dive into this, but they've been out there a month or a couple of years, three years maybe. Is it even something they should consider doing on their own initially when they can't afford bringing on a firm like yours?
Jeff: Yes, initially. I think in today's business world, everyone should have an online presence. It's, it's kind of a baseline. But with that in mind, understand your limitations. If you're a coach, if you're a wellness expert, you're not an SEO, you're not a web development professional, you're not a social media marketing professional, nor should you be. Those are whole other levels of expertise. Recognize where you can positively impact your online presence and where you need help. Know what you don't know and focus on what you do best and outsource the rest.
Brad: Yeah, that's excellent. And it's consistent with what the coaches are hearing all the time about whether it's nutrition or disease management or health care in some way we do certain things well and other things are outside of our scope of practice. You could almost talk about this as being frankly, outside of your scope of practice. So a lot of terms in the whole social media arena, can you just give us kind of a one on one class or something and talk through things like pay per click and search engine optimization or inbound marketing, social media marketing, all these different terms that coaches maybe are seeing or hearing about or if they are trying to work with the firm things they should be asking about, just so they have a baseline knowledge of those things.
Jeff: Sure, a lot of these different terms floating around can be a little confusing and some of them tend to actually overlap each other. So it's helpful to understand where one begins more, another ends. SEO, search engine optimization, we'll start with that. That's the practice of getting your website to rank organically for certain key terms or search queries. And when we say organically, it's a little bit of a weird term when you're talking about digital marketing, but that means someone's searching for something on Google or other search engines, you want them to find your site for that term. So the SEO is a variety of different practices that go into helping that view to see how can that happen.
Jeff: Pay per click or PPC is digital advertising essentially. And what you're doing is paying for people to click on add. So it's paying per click. It's a broad term, there's a lot of different varieties in digital advertising, but that's one of the most popular ones. It's how most Google ads work, it's how a lot of social ads work. Where basically, you have an ad out there promoting a product or service. Someone sees it, they click on it, you get charged for that. And basically charge for them to visit your website or your landing page that you created. Search engine marketing is basically the combination of SEO, search engine optimization and pay per click, so it's taking that organic search piece and then adding a paid element to it. And then some of the other things that go into essentially helping your website be found more readily through both paid ways and organic search.
Jeff: Inbound marketing describes another range of marketing practices that attempts to draw people to you through content and information that you're putting out. So inbound marketing principles are less about advertising, more about providing something of value, whether it's free tools, articles, case studies, interesting blog posts, information and insight and expertise that you're giving away for free to draw people to you. Saying here, I'm going to trade you my knowledge in exchange for you coming to my website and poking around a little bit. That's sort of the basic principle behind inbound marketing and a lot of other things go into that. Like social media, engaging people on social media, email, I mentioned blog posts, things like that.
Jeff: And then social media marketing is really just the principle of using social media as a marketing tool, both posting and engaging and conversing with your audience, like we talked a little about before. As well as doing some advertising and promotion through those channels. I think those are probably the principal things you're most likely to hear. There's a few other sort of secondary terms that float around content marketing, things like that. They all kind of play together, but that's the main stuff right there.
Brad: Okay. Excellent. So misconceptions we're rookies at this, maybe a coach has done a little bit, but just dipping their toe in the water. Are there certain misconceptions about these areas? Things like SEO or social media that maybe we thought we knew that isn't actually accurate?
Jeff: Absolutely. I spent a lot of my time explaining my way through misconceptions, but the first one is probably that SEO is not magic. There's no sort of SEO search engine optimization wand that we wave over a website and suddenly it starts ranking highly and getting tons of traffic and all this. Search engine optimization is a longterm process, it's an investment, it takes time to do it. And maybe what a lot of people don't understand is that it's a competition. So even if you are a well optimized site. You've hit all the best practices you've done the things you should do, it doesn't mean that you're just suddenly magically going to get all this traffic to your website. And maybe these are sort of low search volume terms that you're going after, or what you're selling is a specialty product that not alot of people are searching for. It takes time for these practices to take effect.
Jeff: But then, as I mentioned, it's also a competition. So SEO means doing it better than the next guy. It means that if one of your competitors is producing a piece of content, you produce a piece of content that's more in depth, more informational, more interesting to your audience. Same goes with your advertising, your other pursuits. It's all relative. So even if you've checked all the boxes and done some SEO on your site, it doesn't mean that you're going to start getting the traffic you want, unless you are providing something that's of more value, that's better than what your competitors are doing because that's how it's seen. It's a ranking system. You look at a google search page, it's a ranking system, right? You've got your top result on down and so you want to appear higher up, and continually move up that ladder. And so that's what a lot of people don't really understand about it. They think maybe you can just do some things and then the traffic will come. But it's a continual process and you've got to be constantly gauging how you are competing with other people out there.
Brad: Okay. We touched on this before, but I want to come back to it because I think it's probably top of mind for everybody. You run a digital marketing company, so all this stuff for you is second nature. You've been doing it for years, you've got it dialed in. If a coach can't afford to hire at this point, a firm to help them or have a professional to help others. What would be your recommendations to help build their business out of the gate and if there are recommendations, what else would you throw out there in addition to what you've mentioned before?
Jeff: Yeah, I think at minimum a good professional website and a web presence, are worthwhile and they're helpful. You can create a website with some free tools, wix, squarespace, things like that. You could get a wordpress website, fairly affordably through a professional web developer. It's worth having some presence, even if it's a limited site that just shows you're a professional and this is where you can find information, you're on the Internet. From there, there are a lot of free tools that you can use and it really depends on how much time you want to dedicate to learning these tools, learning these practices and what the return on investment looks like for you versus spending that time increasing your coaching skills and other elements of your practice. WordPress is a common system used to build websites or manage content on websites. It's called a content management system and there's a lot of free tools like yoast seo, all in one seo, that provides some guidance. There are tutorials and some intuitive elements to those that you can sort of do a little bit of your own SEO if you want to dive into that.
Jeff: We recommend blogging regularly, keeping some content going. The search engines love to see your site being constantly updated, it shows that it's not getting dusty, that it's fresh and the content is relevant. Emailing your audience regularly, keep it informational, sort of E News style format and inform your audience and engage them instead of just sale, sale, sale all the time. And then maintaining a social presence again if social media isn't your thing, that's fine. Just kind of keep the lights on, make sure that people may want to contact you through the different social channels that you're on. Make sure you're responding to things, engaging people, posting interesting articles or insights. Showing people that you are available and responsive. And if you want to take a step up, there's a lot of free resources through tools like Yoast I mentioned earlier, Moz is an SEO platform that provides a lot of tutorials and whiteboard videos. Hubspot produces a ton of free content that you can read and learn some of these topics. It really depends on how much you want to dive in and how much time you dedicate this. As with everything you have to decide whether you wanna spend your time becoming a marketing expert or focus that on your coaching.
Brad: Yeah. Good advice. I like the phrase at least keep the lights on buddy. You mentioned a few different resources. Since folks are listening to this, just to make sure that they know how to find them. You said Yoast, Moz, Hubspot.
Jeff: Yeah Hubspot.com. They are a huge digital marketing platform. Their end goal is to sell you on their software, but they provide a ton of content and free resources you can use.
Brad: So kind of following your advice there. Okay. So let's talk budgets. Let's just say we have a coach out there saying, well, let's hit three different levels of I can invest 100 bucks a month on this. I can invest 500 bucks a month and then I can invest a thousand bucks a month. If you were looking at those ballpark budgets, could you give them some guidance on if you're just barely doing it with 100, I'd do this. If you had a little bit more of 500, I'd do this and if you could go to a thousand dollars a month, I'd do this. Any just tips or things for them to consider what those three types of levels of budgets?
Jeff: Yeah. I think with a hundred, if you want to start off there, I'd put that in some social ads and boosted posts. When I say boosted posts you produce a post and then you spend a little bit of money to expand the reach of that post to send it to an audience that wouldn't normally see it. Facebook makes this pretty easy, pretty intuitive at the basic level. Twitter has this as well. Linkedin has it's own platform. Instagram is through the facebook platform since they're owned by them. But that'd be a good one hundred dollars a month will allow you to get your message out to a larger audience then what would normally see it organically. So that's where I'd put that.
Jeff: For that $500 a month, I think you could probably either do a basic SEO package with a firm like ours that does sort of the real basics. Making sure some of the boxes are checked and you're not doing anything that's hurting your search visibility, maintaining the site, website security and maintenance, that's kind of thing that would go into a $500 package, that might buy you some digital marketing consultation. If you're more of a do it yourselfer, but you just need some guidance you could, for 500 bucks a month, you could get some help from a professional who could walk you through things and also help with some of the technical details as well.
Jeff: If you're stepping up to a thousand. I would say either take a portion of that and add it to that basic SEO and use that as digital advertising. Step up your advertising spend. You could dip your toe in Google ads, you can spend more on social media ads, get a little more direct promotion. Or for that budget you could get a full service SEO package from a lot of companies where they're gonna go a little bit more in depth, a little bit more hands on, monthly maintenance, dealing with a whole host of technical issues as well as some of the strategic side of things, could even do some link building strategies and some more advanced stuff as well. Or you may even be able to get sort of an entry level, digital marketing campaign with a little bit of professional content, social media marketing. For us at least, that's sort of like a real entry level. Digital marketing work begins around a thousand bucks a month at our basic small business packages.
Brad: Super helpful I think that gives people things to look for or ask for that kind of thing. Nice to have some options even at that hundred dollar a month level. So expectations, and I'm sure coaches are used to answering this with their clients about, hey, if I hire you as a wellness coach, what can I expect? What are my results going to be? And in some ways as I'm thinking about this question, the answer's probably similar too. The wellness coach can't say, you're going to hit one, two, three, guarantee, going to have a for sure. And SEO, digital marketing, there's some learning curve. There's some let's see what happens. Every industry's different. But are there some general expectations, some reasonable expectations that coaches can have at those different levels. Just any tips on how they can measure it, how they can look back on it six months in and say, okay, that was a waste or okay, we're on the right track, we're heading the right direction. Just any ideas for them to measure this in some practical way to get their arms around the ROI piece.
Jeff: Sure, and a lot of this as in coaching, the answer's going to be to some degree, it depends. It depends on what you put into it and depends on what your goals are. But if you're looking at that basic level or maybe a hundred bucks a month, you're spending some of that on social media advertising, I think you can expect to reach a larger audience, increase your exposure to a larger group of people. I would sort of consider this a preliminary growth strategy. Basically, you have a message, you need more people to see it. You need more people to engage with you. You can start driving that through at that hundred dollars a month level.
Jeff: $500 a month, this would help you button up some of the common SEO errors and problems that we commonly see negatively affecting your website. We talked a lot about search visibility. That's basically the visibility of your website to search engines, to those web crawlers. And there are a lot of just really common mistakes or things that people are trying to do themselves or websites weren't built quite right, that are essentially blocking web crawlers from searching them properly, indexing them, and returning them in search results. So with 500 bucks a month you're going to kind of clear that away. Make sure your site's more accessible. Over time you can start seeing your rankings improve, start seeing things showing up higher for key terms, and start generating more traffic to your site for what you want.
Jeff: At that higher level, if you're putting all of that thousand bucks a month a into an advanced SEO plan, you should start seeing web traffic increases, more notable ranking improvements for key search terms, start seeing your digital footprint expand.
Jeff: If you're using some of that for digital ads, you can start at that rate, seeing some lead generation and audience building, especially if you're a locally oriented business, you're targeting a specific geographic area. You can at that budget level, depending on how you allocate your money, you can start building a pipeline of leads, the digital marketing that you can begin to track and engage over time. It's a numbers game. It's advertising. So, you gotta look at the percentage of the people that are viewing the ads and clicking on them then contacting you and kind of figure out your math from there. But at that level, you should start seeing that lead funnel begin to fill up a bit.
Jeff: In terms of a measurement, there are a host of tools out there, paid and unpaid. At the most basic level, you can start with what's offered for free through the social channels. If you're advertising on any social media channel they have built in a insights and analytics. So you can look at how many people saw this particular post that you boosted, how many people clicked on it, how many people engaged with it, how many people shared it. If you get a little bit more advanced and you have tracking codes and things like that installed, you can even see like what the conversion rates for people looking at a piece of content that you're promoting. Things like that and that really helps you get a sense of what's resonating with your audience, what kind of things you should do more of, what kind of things you should skip moving forward.
Jeff: And then there are a whole bunch of analytics tools. The big one that's free for everybody is Google analytics. If you have a website, you can install google analytics for free. That gives you a lot of insights on where your traffic's coming from. Is it coming from social media? Is it coming from paid ads? Is it coming from organic search? And that will help you sort of gauge how your efforts are doing. Are they falling flat completely? Are you wasting your money on this or are you starting to get some traction there? And maybe you need to invest a little bit more time and effort in those areas.
Brad: So you brought up something that I hadn't even thought of before, but it may be really helpful for the coaches. You mentioned the local versus the national approach. Most of our coaches, some would want to go more broadly into a region or a couple of regions, but any thoughts off the top of your head about how best to approach the local piece, if that's their emphasis of not necessarily their neighborhood, but maybe their town or their city or something like that, that they could fine tune this and get a better return on their investment if that's their focus?
Jeff: Yeah. So first you probably want to update your local listings and your local search footprint, your google My Business Profile, it's a good place to start there. If you have a physical location particularly, that's important, that Google listing that shows up with your address, directions to your business, a map, reviews, contact information, all that stuff. It's so important to go in there, claim it, make sure it's updated. Then the next step is there's a bunch of different, what we call local listings or web listing services, that are their own listing services, yellowpages.com and Yahoo.com and Bing, and all these other ones that aggregate these different listings. You can manage those individually by going into these, signing into these accounts, creating accounts, claiming them and updating the information, just making sure it's correct. That they have the right address, phone number, things like that.
Jeff: You can also use some software. I mentioned Moz earlier. They have a local product. Yext is a company. It costs a little bit more but it has a lot more higher end and more intricate capabilities there to manage these things. But it's worth looking at and making sure that your listings are out there correct. Because people do a search and they can find you in a variety of different ways and you want to make sure that your information out there is accurate. And then in terms of outreach, if you're running social ads, we've talked about a little bit Google ads, any sort of digital advertising you can Geo Target that to pretty specific areas can be a congressional district. It can be a zip code, it could be in a metro area. You could do within a certain number of miles of a city center. So if you have an area that you're really focusing on, and you want to own that space, all of these platforms provide you an ability to show your ads only to people in those spaces so you can really dial down on that local audience.
Brad: Perfect. Thank you. So let's talk about scams. One of the big things we try to hit over and over in this podcast in a variety of ways, whether it's addressing ridiculous wellness headlines that sometimes we get drawn into as coaches or education programs that are sold with wonderful videos, but they're really not all that helpful to coaches. When it comes to digital marketing, are there certain scams are hoaxes, type things they should be aware of that they'd just be throwing their money in the toilet if they went that route?
Jeff: Yeah, unfortunately. And there's a lot of shady practitioners in this field just like a lot of fields and you kinda gotta use common sense. The basic advice is if it sounds too good to be true, it probably is. And you know, I'd start with anyone who promises you a top ranking on google. If you get an email from a company saying that guarantee they're going to get your website number one on Google or even top 10 page one listing. Just walk away. I mean they're either selling snake oil or they have some practice where they're going to get you ranked for some sort of irrelevant terms that just don't make any sense for your business. It's just, you cannot guarantee that. So if someone is, walk away.
Jeff: We get these all the time as well. Emails telling you that your website's broken or your website isn't ranking in search. These are just basically prospecting emails. We get them from firms all over the world. Basically this alarmist idea that something's not working, your site's down, it's not being indexed properly. They try to use some technical jargon and make it seem like the backend of your site is a disaster and no one can find it. That's another scam. They're just trying to get their foot in the door and sell you some practice that probably won't work. So I would avoid guarantees and this alarmist kind of approach.
Brad: Love it, I was chuckling because I think I get three of those a day. So let's flip the coin a little bit. As consumers, so the coaches are out there and they're looking for different products for themselves or different services for themselves or different partners to work or whatever it might be. Are there other tricks out there in the online world that maybe they could be aware of when they're searching? Things that organizations are using that make or at least are trying to make their company look better than it actually is in the SEO World? It just seems like there's so many options out there. Can you help us cut through some of the Bologna in these things? So this isn't for digital marketing for the coaches. This is more allowing the coaches to see through the artificial digital marketing that their potential partners or educators or service providers might be doing.
Jeff: Yeah. And that's sort of the double edge sword of the web world, right? Any business can make itself look bigger than it is if they have a really nice web presence. You know, if you've got a good looking website, you spent some time on social media, you can put all these pieces together, you can make yourself appear legitimate. And unfortunately there are companies that aren't that legitimate that do that and try to scam people. With that in mind the first thing I'll do is say, look under the hood of any company that you're considering. Do your research, look at their social properties. Are there real posts from real people on their accounts or is it just a bunch of junk or what looks like automated kind of stuff on there? If they're commenting, engaging their audience, it looks like real people are running the show behind the scenes there. That's a good sign. There's real people at that and they care.
Jeff: Do they answer the phone when you call or do they have some way to contact a real human being? I mean, it's an automated world. There's chat bots, there's form submissions. So many things that people do to automate their marketing and their outreach. But marketing companies should have someone that either can call you back or respond to an email or some sort of personal interaction, human to human interaction as an option to show that they're not just a scam property that's halfway around the world. Speaking of halfway around the world are they located where they say they are. You see a lot of companies set up fake addresses, particularly in the US to make it seem like they're a domestic company, but they're really just disguising that they're an offshore company 5,000 miles away from where they say they're supposed to be.
Jeff: There's nothing wrong with using companies from other countries. Some of them are great, but if they're trying to deceive you and make you think that they're located in Omaha, Nebraska, but they're really in the Philippines, that's a red flag. Again, we touched on this before, are their promises for results? If they're promising you something, in marketing in general, guaranteeing it, that is really hard to deliver on that without using nefarious means sometimes. Not that you can't reach your goals, but absolute guarantees, there's so many variables out there that most legitimate firms, reputable firms are going to shy away from that.
Jeff: There's also companies that that'll tie their fees to a percentage of your profits or your new sales. That can be a red flag as well because the way they account for that and the way they track those metrics may be a little bit sketchy. The other thing I'd look out for is do they claim to have some technology or some process that nobody else has, outsmarts these major systems like Google or Facebook? If so, run because what they're selling is probably either fake or illegal.
Brad: Love it. I saw something the other day on supplements and basically the headline was if it works, it's not legal and if it's legal it probably doesn't work. So basically avoid supplements. So good stuff. I'm taking notes here. This is excellent. What are some of the biggest mistakes you see business owners making? If you can target as coaches, great, but just generally speaking, small business owners, what are the mistakes you see them making when trying to manage their own presence online and digital marketing and those different pieces?
Jeff: Yeah. Coaches, small business owners in general. I think mistake number one is trying to take on too much. Committing to saying, I'm going to blog once a week and and post everyday on social media, run Google ads and run social media ads. It gets overwhelming in a hurry and you get inconsistent and your audience will notice. Our recommendation is to start small and be consistent. Do what you can imagine. Step up incrementally from there. It's probably very similar to a lot of advice that the coaches give their clients about attainable goals. The next thing will be trying to be something or someone you're not. If you're not an instagram superstar or twitter person, don't try to be. Use the platform that you're comfortable with. Use what fits you and your businesses personality. Same thing as if you're not comfortable updating your website or messing around the world of SEO, don't. Spend that time and energy finding a partner that can help you at an affordable rate as opposed to getting in there and maybe tinkering with things that might do more harm than good and sort of in the same way as trying to take on too much, spreading yourself too thin. As we've mentioned before, pick one or two platforms and go deep. Don't try to be all things to all people. Recognize where your limitations are and where you can specialize.
Brad: I think you've been spying on me because I've done every single one of those mistakes. Nice summary, my friend. Okay, so you mentioned real human beings earlier. Let's, if you don't mind, let's take a closer look into Jeff. We love to let the coaches and future coaches kind of hear from our guests on the wellness piece. So digital marketing's off the table for a minute. Is there a health and wellness pursuit that you're going after right now? And it can be anything, any nutrition, exercise, sleep, relationships, life balance, whatever that you're working on. And can you just give us a brief overview of how that's going and where you're struggling and maybe a couple of your successes with it?
Jeff: Yeah. I've always taken a holistic view of health and wellness as I do with marketing. You know, it's the whole process. I've never been one for fad diets or quick fixes, but over time, especially in last few years, I've really been focusing on nutrition in the sense of more whole foods, less processed, less packaged items, been trying to limit sugar. We don't have any soda or sugary drinks in our house at all or anything like that, but we do ask them sweet tooths and we try to watch that. And then in concert with that, sort of shifting up my exercise routine, with more cardio and whole body exercise oriented things like swimming and cardio work.
Jeff: It's going pretty well. I can't point to any one particular thing that has been life changing. But some of these things have yielded some pretty good results. I've always been a pretty fit person, but last year at my physical I lost 10 pounds from the year before and my cholesterol went down 40 points. So I took that as a huge positive and you know, my doctor was asking me what I did differently and I was like, you know, I can't really point to one thing. I think it's just the sum of all of these things. So continuing to work on that and I'm trying to get better with that. And then the other thing is, something you and I talked about just recently was getting better sleep. I'm a night owl by nature. I kinda love those late night hours when the rest of the house is asleep and I can catch up on my binge watching of terrible TV and zone out for a bit. And then the next thing I know it's insanely late and I'm overtired and everything. So that's a lifelong challenge for me is getting myself to bed and making sure I get that adequate sleep. I can, especially as I get older, I can feel it. I can feel the difference that makes. So that's a challenge that I need to work on.
Brad: Thank you sir. I appreciate you pulling the curtain back for us a little bit there and congratulations on the years improvements. That's awesome. I love it when we go into our docs and you have that kind of improvement, our clients go in and like, well what have you done? Well, I just like live smarter. Is that a thing? That is a thing. So final words of wisdom for our listeners, any advice as you think about current wellness coaches? People that are thinking about it just in terms of what they're doing with their online marketing or thought process or planning ahead? Any final thoughts that you'd like to throw out to them?
Jeff: Yeah, you know, I think I would leave one final thought which is basically remember that digital marketing is just marketing using new digital tools and online resources. These are the same fundamental principles people have been using to promote their businesses for ever and so keep that in mind. Don't get intimidated by the technology. Don't get intimidated by the fast paced changing nature of this field. Stick to the fundamentals, authentic connections with your clients, a genuine and helpful content, responsiveness, good communication. You do all that and you'll be in good shape.
Brad: Jeff, this was so helpful. I'm positive we are going to have folks listening to this over and over and taking notes and thinking, oh wait, okay, now I need to go back and listen to that. It's been six months. What improvements do I need to make? So thanks for laying it out. Thanks for making it understandable. Oftentimes for me, it feels like a foreign language. Thank you for interpreting it for us and really appreciate it. And gang, I will be right back to wrap this thing up.
Brad: So many good tips in there and things I wish I would have known 10 years ago. If you're wanting to reach out to Jeff with any followup questions, you can reach him on his website at CampFireDigital.com on twitter @CampfireDigital in an email, Jeff@CampFireDigital.com. A couple of highlights I pulled out and multiple scribbles on my page here. The first one, it was don't get overwhelmed early. And I thought when he mentioned this, I just went, wow. Wish I would've known that. The tendency with this digital marketing is to jump in big time, and especially those of us that that's what we do in life. That's probably a lot of you who got into this because you're willing to really get after it and go all in and it's easy to start doing that, but there are so many options.
Brad: In no time you're overwhelmed and you commit to, Oh, I'm going to do a blog post every week and I'm going to do social media every day, and you turnaround and you're either not doing it or you're not doing anything else. It's taking all your time. So I thought his comment about start with something that you know you can bite off that will fit into your schedule and then if that works, you can build on that and I thought, wow, such a good tip. So keep that in mind. One of the things he mentioned about going deep in a couple of specific areas rather than trying to do everything. Another great tip. And then building off of that, he was responding to a different question, but it fits into that same category, this whole concept of local versus national. If you're a wellness coach and your target audience is right there in your town or your city or your state or your region, you might be able to save a lot of money by targeting that advertising for that audience rather than trying to go nationwide and spending a lot of money on people that may never reach out to you.
Brad: So anyway, a few tips there. One huge announcement, and I've mentioned it before, so this isn't new, but you can now access it. The retreat, the Health and Wellness Coaching Retreat in Estes Park Colorado. It is a official. It is September of 2019. We are so excited about this. We were able to keep the cost way down because your room and board is probably half of what you'd normally pay at a big time conference with the fancy hotels and all that and you still earn CEUs and you still get to get away and kind of refresh and rejuvenate and you get to meet with other coaches. I mean this thing is going to be all time. We are so excited about this. We spent some time last week dialing in some of the coursework and the schedule and how we're going to build in the some of the relaxation time but still get you plenty of CEUs.
Brad: So anyway, that website is CatalystCoachingInstitute.com/retreat. If you have any questions, feel free to reach out. There is a pretty massive early registration discount. This is the first year we've done this so we want to make sure that we can get some early momentum by giving you a benefit in doing that. So check that out. We are going to cap registration, so don't wait too long even if you're not taking advantage of that early registration.
Brad: As I always say, we love hearing from you, whether it's a retreat or podcasts things, ideas for future ones, questions about your career, wondering, does this really fit with me? Can I kind of talk this through with somebody? That's what we're here for. That's what we do. So feel free to reach out to us. Obviously the website is CatalystCoachingInstitute.com. The email is Results@CatalystCoachingInstitute.com.
Brad: Thanks for spreading the word, again it continues to grow. That's you. And we appreciate everything you're doing. If you're considering the wellness coach certification, we do have one coming up a few weeks after this thing's going to go live, so feel free to reach out on that one. And then obviously we do several of these a year. So, there's always the next one you can jump into if you miss that one. Until next time, let's all keep working towards what we love to call here #BetterThanYesterday, both for ourselves and our clients. Make it a great day and I'll look forward to speaking with you soon. On the next episode of the Catalyst Health and Wellness Coaching Podcast.


Shweta is a seasoned marketing and communications executive with experience in branding, content development, public relations and employee communications. She joined the CADCA team in October 2017 and currently serves as the Vice President of Marketing and Communications.
Prior to coming to CADCA, Shweta served as the Director of Communications for Grafton Integrated Health Network, an innovative behavioral healthcare facility with multiple locations throughout Virginia. Shweta also has extensive clinical and operations experience and combines her passion for mission driven organizations to highlight organizational success. Shweta also served as Therapist and Clinical Administrator at Grafton where she provided trauma informed counseling services to children, adolescents and families. In recent years, she served as a trauma informed consultant and provided training and consultation to numerous behavioral healthcare organizations across the United States. Shweta has a keen interest in facilitation, leadership development and coaching others.
Shweta has a Bachelor of Arts degree from McGill University (Montreal) and a Master of Arts from Catholic University (Washington DC).
In her spare time, Shweta loves to travel, bake, cook international cuisine and spend time with family and friends. Shweta values her Indian cultural background and feels blessed to be integrated in the best of both worlds.


John 1:9-12: NIV: The true light that gives light to every man was coming into the world. He was in the world, and though the world was made through him, the world did not recognize him. He came to that which was his own, but his own did not receive him.
We who are called born again, are the bearers of the true light; and we are, as John, the ones who bear witness of that light. We are His very own�bought with a price. Such as we are now His, the evidence of His light should be visible within our faces, our actions, and our lifestyles. But the light of Christ in us sometimes seems a dimly lit flicker. His Light �shines in the darkness.� Does our light shine in the darkness? �The world did not recognize him.� Does the world recognize us? Are we characterized as any lost person in this world, or is there a difference that sets us apart as children of the true Light? It is uncomfortable to be light in darkness, but our comfort is not what is important. It is uncomfortable for us to be light when it keeps us from being accepted by others, but which is more important�to be accepted, or to see others accept Jesus because of His Light in us?


Ending today, Norwegian Cruise Line via ShermansTravel offers a Norwegian Cruise Line 3-Night Bahamas Cruise for Two with an unlimited open bar, with prices starting from $658. (It's the first offer on the landing page.) That's the lowest price we could find by $140. Additional fees and taxes may apply. This roundtrip cruise aboard the Norwegian Sun departs on April 12 from Port Canaveral, FL.


text:
Q: IMU Madgwick filter pitch effect on roll and yaw Using even Madgwick provided raw data, algorithm gives inaccuracies on roll and yaw when only pitch angle applied. This is also valid for our data which is collected with BMX055. We apply only pitch, the algorithm gives roll and yaw angles too. But there is a point I doubt about mathematics with positive pitch, roll&yaw show similar characteristics, with negative pitch their response similar to mirrored to each other. I'm sure about pure pitch with 1 axis motor. Why is such behaviour of the algorithm?

A: From the figure it looks like the yaw and roll angles become significant only when the pitch angle come close to +-90 deg. If pitch angle is the middle angle in the Euler angle representation for your algorithm, perhaps your algorithm calculations are running into a singularity.
Wikipedia - Euler angles
Wikipedia - gimbal lock.
Solution

*

*Choose a different algorithm or

*A different representation of attitude other than Euler angles or

*Don't operate your platform (aircraft / quad copter / other) at high pitch angles.

Edit
OP has commented

Algorithm works in quaternion base in its math. Euler only represantation, after getting quaternion. So Euler post-processed.

The conversion from quaternion to Euler also has singularity / gimbal lock. The conversion equation taken from Wikipedia is
$$
\begin{bmatrix}\phi \\\theta \\\psi \end{bmatrix}
=
\begin{bmatrix}
\arctan{\frac {2(q_{0}q_{1}+q_{2}q_{3})}{1-2(q_{1}^{2}+q_{2}^{2})}}
\\
\arcsin(2(q_{0}q_{2}-q_{3}q_{1}))
\\
\arctan{\frac {2(q_{0}q_{3}+q_{1}q_{2})}{1-2(q_{2}^{2}+q_{3}^{2})}}\end{bmatrix}
$$
At pitch angle \$\rightarrow 90\$ deg,  \$q_2 \rightarrow sin(90/2)\cdot1 = \frac{1}{\sqrt2}\$.
The denominator in the calculation of \$\psi\$ becomes
$$
1-2(q_{2}^{2}+q_{3}^{2}) = 1 - 2 (\frac{1}{\sqrt2^2} + 0^2) = 0
$$
Division by zero results. Using \$\arctan2\$ may stop any software error from occurring, but it doesn't solve the illposedness of the underlying problem.

redpajama_set_name: RedPajamaStackExchange


text:
Jersey Shore Snooki MTV
Snooki Announces 'Jersey Shore' Retirement, Says Kids Received Death Threats
Nicole "Snooki" Polizzi is done with the "Jersey Shore" franchise revealing to fans that if MTV decides to film another season of "Jersey Shore: Family Vacation" she's out. Announcing her show retirement on Friday's episode of her podcast, "It's Happening With Snooki and Joey," the original meatball said the show's become too serious and all the drama has caused Snooki to worry about her children's safety revealing there have been death threats on her kids' lives. "I am not coming back to Jersey Shore for Season 4 if there is one. And there's a lot of reasons why, but the main reason is... I just can't do it anymore," Snooki told fans.
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It's Not Fun Anymore:
"Our show, Jersey Shore, is about family and making fun of each other and having a good time and laughing and just knowing that it's all in good fun. Lately, everything is so serious," she continued. Snooki stated that the cast has been pulled apart with one, in particular, being victimized. "It's not about a team anymore. Fans are against one another when it comes to a cast member. I don't want that. I'm not leaving my kids for days on end to film this show when that's the result of it. I don't like the turnout of it. I don't like the person I'm portrayed as. It's getting to be a little too much," she said.
Drama Is Too Intense:
The MTV star says the drama has gotten too serious, particularly with the cheating allegations between Jenni "JWoww" Farley, her boyfriend, Zack Carpinello, and "Jersey Shore" co-star Angelina Pivarnick. As The Blast reported, Zack was captured by cameras getting handsy with Angelina as JWoww was passed out during a group trip to Vegas. Once word got out to JWoww, fans watched her aggressively confront her co-star which left Snooki running out of the house in tears. On the podcast, Snooki revealed she's not down for more drama like that, stating she's "just not comfortable filming that show anymore with the direction it's going."
JWoww Gushes Over Son Greyson's 'Incredible' Progress Since Autism Diagnosis
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Death Threats On Her Kids:
When it comes to her kids she'll do anything to protect her tribe, which includes 7-year-old son Lorenzo, 5-year-old daughter Giovanna and 6-month-old son Angelo. Stating her children have been the subject of death threats over "this freakin' reality show that's not even that serious." Snooki added, "And people take it too seriously to where I'm getting death threats with my kids." Snooki also revealed that it's gotten too hard for her to leave her children at home. "If I'm doing a reality show, I want it to be fun and I want it to be light-hearted and lately it's not that," she said. "The show is getting so dramatic. I can't be part of something like that, especially when I'm leaving my kids and I'm hurting. I just need to do what's best for me right now." The "Jersey Shore" star continued that party lifestyle just isn't for her anymore. "Literally, leaving my kids to film it is really hard on me. I try and quit every single day. I just hate being away from the kids," she said. "I don't like partying three days in a row. It's just not my life anymore. I want to be home with the kid. It's just really hard for me to leave the kids and film the show."
Snooki's announcement comes on the heels of the franchise's 10-year anniversary. Tons of her co-stars took to social media to celebrate the anniversary of their first show airing in 2009, and looking back at Snooki's tribute she may have been giving fans a clue about her retirement then. "HAPPY 10 YEARS TO MY DYSFUNCTIONAL FAMILY! We old, fam! It's been a wild ride," she wrote on her social media and added a peace sign.


H is for Houghton, which I call my Home. It's also for Hancock, our sister city across the river. Here's Houghton's hillside, and the H-like lift bridge crossing the Portage Canal. Both Houghton and Hancock are built on steep hillsides, leading down to the Portage Canal -- which was once a very important water route for ships, picking up copper and dropping off supplies for the local mines.
We are, as you may notice, a bit of a snowy land. This winter has been a bit disappointing -- only 150 inches so far. That's ok -- we still have at least two full months of winter left before spring really starts. We'll make it up!
This photo was taken from an old rock pile, made by the Quincy Mine up on the hill above Hancock, on a beautiful and sunny day -- one of the few we've had recently.
is the Portage Canal / Waterway completely natural or did man do some digging / dredging ???
what is the land north of the Portage Canal / Waterway called ??? is it still the Keeweenaw Peninsula ???
@Anon: The north end of the waterway was dredged in the mid 1800's (it was a small stream and swamp until then). Nowadays, it connects Lake Superior to itself, all the way across the peninsula.
The land north is the Keweenaw Peninsula, sometimes called Copper Island.


text:
Trumping For Boycott: The Donald Disses Starbucks' Christmas-Free Politically Correct Cups
Kenneth Lim
"Trumping for boycott" pertains to following Donald Trump's suggestion to shun Starbucks for replacing traditional Christmas-themed cups with plain red ones that only feature the company logo. The real estate mogul joined a chorus of coffee drinkers voicing indignation, including Arizona evangelist Joshua Feuerstein, whose anti-Starbucks video captured by Tech Insider received over 15 million hits by Wednesday, November 11.
Known for trumping anti-Christmas tendencies with quick countermeasures, Republican presidential aspirant Donald Trump held up the Starbucks situation as food for thought, suggesting a possible boycott. He shared his sentiments with a capacity crowd of over 10,000 at a convention center in downtown Springfield, Illinois, on Monday, November 9, according to People Magazine.
"I have one of the most successful Starbucks in Trump Tower. Maybe we should boycott Starbucks? I don't know. Seriously, I don't care. That's the end of that lease, but who cares?"
Starbucks' politically correct cup controversy [Photo by Jed Jacobsohn/Getty Images]
Trump's Springfield campaign rally came in the wake of his highly successful Saturday Night Live appearance, which gave the show its largest viewership since 2012. Trumping the Starbucks attempt to downplay Christmas seemed natural for Donald Trump, who was confident enough in his winning hand to suggest the boycott.
USA Today reported that the GOP candidate was echoing the message Feuerstein posted on Facebook, charging that Starbucks wanted to take Christ and Christmas off their brand-new cups. As a way of trumping the politically-correct move by Starbucks, Feuerstein proposed, rather than a boycott, an innovative way of getting "Merry Christmas" on the plain red cup. What he did during a Starbucks visit was to tell the barista his name was "Merry Christmas" to get that written on the cup. In his Facebook message, he urged other customers to do likewise, also to take selfies with the cups and post them online.
According to the Charlotte Observer, other religious conservatives have expressed their displeasure over Starbucks' trumping the holiday spirit with watered-down symbolism involving a minimalist all-red design for which Christmas tradition seems to be the target of a boycott. Snowflakes, winter scenes, and ornaments for Christmas celebration were portrayed on the Starbucks cups of previous years. The perceived move away from more Christmas-specific displays to acknowledge the Christian holiday is causing the furor.
In a trumping move against more Christian backlash, Starbucks insists that the red cup provides customers a blank space on which to create their own drawings and messages. Jeffrey Fields, Starbucks vice president of design and content, released a statement seen as nullifying any need for a boycott.
"Starbucks has become a place of sanctuary during the holidays. We're embracing the simplicity and the quietness of it. It's more open way to usher in the holiday."
Starbucks logo marks phenomenal growth [Photo by Ezra Shaw/Getty Images]
Started in Seattle, Washington, in 1971, the American coffeehouse chain has achieved the distinction of being the largest of its kind in the world. Starbucks boasts of 23,132 stores in 65 countries, with 12,937 in the United States, 2,004 in China, 1,416 in Canada, 1,135 in Japan, and 849 in the United Kingdom.
While phenomenal, the growth was anything but smooth, meeting with opposition from different quarters along the way. In its early stages, Starbucks had to fight rejection trumping its move into the Williamsburg neighborhood of New York City. In Napa, California, people staged rallies against Starbucks' intrusion that could threaten a local coffee business they patronized. At Elon University in North Carolina, students petitioned against Starbucks' commercialization of their campus life. In Little Italy of Montreal, Canada, residents called for resistance to Starbucks, the American chain being incompatible with local heritage. In the United Kingdom, a massive 2012 boycott was staged against Starbucks outlets for a tax avoidance scheme the coffee company belatedly admitted to residents.
Trumping companies caught in the act of shunting Christmas aside, the Donald has demonstrated a willingness to call for a boycott of those he objects to in other ways. In his hit list are Univision, Macy's, Fox News, and even Mexico, according to the Washington Post. He shared this promise regarding what he would do about the war on Christmas.
"If I become president, we're all going to be saying 'Merry Christmas' again. That I can tell you."
[Photo by Al Bello/Getty Images]
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