 Round 2 did all but what to make things more interesting?
More Booze You Can Use When we last heard from them, the members of the Slate beer-testing team were coping with lagers and trying to see if they could taste the 3-to-1 price difference between the most- and least-expensive brands. Both were expensive beers--Grolsch was the most expensive in the test--and otherwise the testers had a hard time telling beers apart. The members of the team, as noted in the original article, all hold day jobs at Microsoft, mainly as designers, managers, and coders for Microsoft Word. The point of the second test was not to find the difference between cheap and expensive beers but instead to compare a variety of top-of-the-line beers. Was there one kind the tasters preferred consistently? Could they detect any of the subtleties of brewing style and provenance that microbrew customers pay such attention to when choosing some Doppelbock over a cream ale? Since the tasting panel had left the first round grumbling that cheap lagers were not a fair test of their abilities, this second round of testing was advertised to the panel as a reward. Every beer in Round 2 would be a fancy beer. A "craft beer." These were the kinds of beer the panel members said they liked--and the ones they said they were most familiar with. One aspect of the reward was that they would presumably enjoy the actual testing more--fewer rueful beer descriptions along the lines of "urine" or "get it away!" were expected than in the first round. The other aspect of anticipated reward was the panelists' unspoken but obvious assumption that this time they would "do better" on the test. Intellectual vanity being what it is, people who had fought for and won jobs at Microsoft and who still must fight every six months for primacy on the employee-ranking scale (which determines--gasp!--how many new stock options they receive) would assume that their skill as tasters was on trial, just as much as the beer was. Of course they were right, which is what made this round as amusing to administer as the first one had been. Here is what happened and what it meant: 1. Procedure. This was similar in most ways to the experimental approach of Round 1. The nine testers who showed up were a subset of the original 12. The missing three dropped out with excuses of "my wife is sick" (one person) and "meeting is running long" (two). As before, each tester found before him on a table 10 red plastic cups, labeled A through J.
 Learned everyone's favorite beers and included those in the samples
 Included some less high quality beers  Asked for people to label type if they could  Added a control drink  Learned everyone's favorite beers and included those in the samples