 What is the primary goal of Shopping Avenger?
Like all superheroes worthy of the title, the Shopping Avenger has an Achilles' heel. In the case of the Shopping Avenger, his Achilles' heel is not animal, vegetable, or mineral but something less tangible. This, in a way, is the Shopping Avenger's Achilles' heel: thinking. The Shopping Avenger does not make light of the Dalai Lama or of the notion that there is more to life than the impatient acquisition of material goods. But the Shopping Avenger also believes that the Dalai Lama has never tried to rent a truck from U-Haul. (For the complete back story, see "Shopping Avenger" column and one.)
 To stand up for average consumers who have been wronged by companies
 To connect people with companies that can repair electronics  To keep an eye on the quality of customer service for various airlines  To stand up for average consumers who have been wronged by companies  To warn people about unfair reservation and booking policies