 What do Circuit City and Southwest have in common?
Like all superheroes worthy of the title, the Shopping Avenger has an Achilles' heel. This, in a way, is the Shopping Avenger's Achilles' heel: thinking. The Shopping Avenger does not make light of the Dalai Lama or of the notion that there is more to life than the impatient acquisition of material goods. But the Shopping Avenger also believes that the Dalai Lama has never tried to rent a truck from U-Haul. One correspondent, B.R., wrote in with this cautionary tale: "Last weekend, I went to San Francisco to help my brother and his family move into their first house.
 They think they have reputations for being better than their competitors
 They think they have reputations for being better than their competitors  They deal with high volumes of cusomer calls  They are headquartered in the same major city  A lot of their issues surround glitchy electronics, albeit in different ways