 What do the four men seek/value most in a star? That no one had ever heard of it before
How could they believe in his choice when every star in this forsaken section of space was surrounded by a beckoning red rim? That's what all four of them had been trying to find all their lives in the big cold grabbag of eternity—a rich star, a rich far fertile star where no one else had ever been, loaded with treasure that had no name, that no one had ever heard of before. And was, because of that, the richest treasure of all. No one for God only knew how many of millions of light years away could see or care.
 obscurity of location
 obscurity of location  population of women  geographical features  prevalence of riches