 Why does swearing lose its power?
Maledict oratory The high costs of low language. Sunday, Jan. 14, 1996: A day that will live in--well, not infamy, exactly. Blasphemy would be closer to it. Early that afternoon, the Pittsburgh Steelers defeated the Indianapolis Colts to win the American Football Conference championship. Linebacker Greg Lloyd, accepting the trophy in front of a national television audience, responded with enthusiasm. "Let's see if we can bring this damn thing back here next year," he said, "along with the [expletive] Super Bowl." A few hours later, Michael Irvin of the Dallas Cowboys offered this spirited defense of his coach on TV after his team won the National Football Conference title: "Nobody deserves it more than Barry Switzer. He took all of this [expletive] ." Iwatched those episodes, and, incongruous as it may sound, I thought of Kenneth Tynan. Britain's great postwar drama critic was no fan of American football, but he was a fan of swearing.
 the ideas they represent are less taboo than they used to be
 kids are less scared of swearing than they used to be  as people get older, the words are easier to say  the ideas they represent are less taboo than they used to be  our culture has matured, making swearing unimportant