 How much did the Vanity Fair shoot of Arnold Schwarzenegger cost? What is this a demonstration of?
Let Si Get This During a typical lunch time at the Royalton Hotel restaurant in midtown Manhattan, The New Yorker 's Tina Brown might be installed at her usual table, and Vogue 's Anna Wintour might be at her usual table (chewing on her usual meal--a $25 hamburger). Vanity Fair 's Graydon Carter might be there too, although he has transferred his main allegiance to a place called Patroon. Filling out the room are other editors, publicists, and writers from these magazines and GQ and House & Garden and so on. S.I. "Si" Newhouse Jr. and his younger brother, Donald, control Advance Publications, one of America's largest privately held companies. (Estimate of their combined wealth: $13 billion.) Donald tends to Advance's hugely profitable newspaper, radio, and TV holdings. These are the 15 Condé Nast magazines, including (in descending order of fabulousness) Vogue , Vanity Fair , GQ , Condé Nast Traveler , House & Garden , Allure , Details , Self , Mademoiselle , and Glamour ; ; and Random House. The expense-account lunch is a hallowed journalistic tradition. It's a closed economy where almost all human needs and desires can be gratified with a miraculous, unlimited currency called the Si. A Lincoln Town Car is waiting outside your door in the morning to take you to work. The car, which costs $50 an hour, is written into your contract. The check may be as little as $40. No problem--you send your assistant to buy a pack for you. She gets reimbursed from petty cash ($3). (Could be worse for the assistant: She could be forced to pick up her boss's birth-control pills, or her boss's pet from the vet, or presents for her boss's children--regular duties for Condé Nast underlings.) You've forgotten to return the video your kids watched yesterday, so you have a messenger take it back to Blockbuster. Si spends $20; you save a $1.50 late fee. The magazines account for more than a quarter of daytime revenues at the Four Seasons and the Royalton. But Si's generosity extends to even assistants and sub-sub-editors, dining on sushi at their desks. If you spend $10 or less on lunch, and claim you were working, Si pays. At Vogue and Vanity Fair , almost everyone has a "working lunch" every day . An editor at Allure says that "working lunches" there are limited to 10 a month. The tab: $100.
 $100,000: The wasteful methods of photographers
 $100,000: The wasteful methods of photographers  $1,000: The frugal character of writers as compared to photographers  $10,000: The wasteful character of Vanity Fair  $110,00: The vanity of photographers