 What do Circuit City and Southwest have in common?
Like all superheroes worthy of the title, the Shopping Avenger has an Achilles' heel. This, in a way, is the Shopping Avenger's Achilles' heel: thinking. Perhaps it is wrong, the Shopping Avenger thought, to complain about the petty insults and inconveniences of life in the materialistic '90s. The Shopping Avenger does not make light of the Dalai Lama or of the notion that there is more to life than the impatient acquisition of material goods. If the Shopping Avenger were not, for a superhero, extremely nonjudgmental--as opposed to his alter ego, who is considered insufferably judgmental by his alter ego's wife--the Shopping Avenger would tell the occasional correspondent to let go of his petty grievance and get a life. But the Shopping Avenger also believes that the Dalai Lama has never tried to rent a truck from U-Haul. If he had tried to rent from U-Haul, he never would have escaped from Tibet. One correspondent, B.R., wrote in with this cautionary tale: "Last weekend, I went to San Francisco to help my brother and his family move into their first house. I warned my brother about U-Haul's 'not really a reservation per se' policy that I learned from the Shopping Avenger. B.R. continues--as if you don't know what happened already--"I went to U-Haul with my brother to get our 'reserved' truck. B.R. and his chastened brother--the Shopping Avenger is resisting the urge to gloat--went to Ryder.
 They think they have reputations for being better than their competitors
 They think they have reputations for being better than their competitors  They deal with high volumes of cusomer calls  They are headquartered in the same major city  A lot of their issues surround glitchy electronics, albeit in different ways