 Why was the idea of Joseph Schwartzberg regarding the explanation for Kiowa Fault not recognized largely by newspapers?
There was never so much as a landslide to bring the Fault to the attention of the general public. It was still a matter of academic interest when in the late '40s geologists speculated on the relationship between the Kiowa Fault and the Conchas Fault farther south, in New Mexico, and which followed the Pecos as far south as Texas. Nor was there much in the papers a few years later when it was suggested that the Niobrara Fault (just inside and roughly parallel to the eastern border of Wyoming) was a northerly extension of the Kiowa. By the mid sixties it was definitely established that the three Faults were in fact a single line of fissure in the essential rock, stretching almost from the Canadian border well south of the New Mexico-Texas line. Only Joseph Schwartzberg, head geographer of the Department of the Interior, wondered if the disturbance might not be a settling of the Kiowa Fault. To excuse the other geologists, it must be said that the Kiowa Fault had never acted up before. As the tremors grew bigger, along with the affected area, as several towns including Edison were shaken to pieces by incredible earthquakes, whole bus- and plane-loads of geologists set out for Colorado, without even waiting for their university and government department to approve budgets. To describe it in the simplest terms, land east of the Fault was settling, and at a precipitous rate. East, where sharp reports and muffled wheezes told of continued buckling and dropping, the earth trembled downward.
 His theory lacked the dramatic effect that was desired
 He lacked the credentials needed for such a proclamation  His information was disproven very early on.  His theory lacked the dramatic effect that was desired  He was not dignified enough to receive the recognition