question:  Which of these things contributed most to the lowered audience for UFC?
context: Fight Clubbed Fight Club , a movie about a fictional organization of men who strip down and beat each other to pulp, has provoked more than its share of media hand-wringing, particularly diatribes about Hollywood's infatuation with violence and Faludi-esque ruminations about the emasculated American male. Fight Club , however, has not sparked an iota of interest in a real organization of men who strip down and beat each other to pulp: the Ultimate Fighting Championship. UFC's flameout from national sensation to total irrelevance is a tragedy of American sports, a cautionary tale of prudishness, heavy-handed politics, and cultural myopia. UFC began in 1993 as a locker-room fantasy. Promoters built an octagonal chain-link cage, invited eight top martial artists, and set them loose in no-holds-barred, bare-knuckles fights. Contestants would fight till "knockout, submission, doctor's intervention, or death." UFC allowed, even promoted, all notions of bad sportsmanship: kicking a man when he's down, hitting him in the groin, choking. Four-hundred-pound men were sent into the Octagon to maul guys half their size. They tuned in for bloodshed--"the damage," as fans like to call it. UFC fights could be horrifying. Soon, UFC was selling out huge arenas and drawing 300,000 pay-per-view subscribers for its quarterly competitions. My passion for ultimate fighting (which is also called "extreme" or "no-holds-barred" fighting) began when I saw the finals of UFC IV. UFC's caged matches revolutionized the idea of fighting. Nursed on boxing and Hollywood, Americans imagine fights as choreography, a dance of elegant combinations, roundhouse kicks, clean knockouts. "UFC immediately debunked a lot of myths of fighting, of boxing, karate, kung fu. It showed the reality of what works in an actual fight," says Dave Meltzer, editor of Wrestling Observer . Instead of being carnivals of gore, UFC fights looked strangely like ... sex.
output:  Misconceptions about the safety of the sport drove political spats that kicked UFC out of the spotlight
options:  The better fighters were too expensive, so when they moved abroad the fanbase fell through  The scoring system defeated the purpose of the no-holds-barred sport which made it less exciting to watch  Other sports became more popular, and UFC ended up as another fad, leaving the fighters to return to their original combat sports  Misconceptions about the safety of the sport drove political spats that kicked UFC out of the spotlight