question:  Which of these do the Circuit City and UHaul stories have most in common?
context: Like all superheroes worthy of the title, the Shopping Avenger has an Achilles' heel. An explanation: Last week, the magazine you are currently reading forced the Shopping Avenger at gunpoint to read a series of treacle-filled self-help books, and then to . The Shopping Avenger, who can withstand radiation, extreme heat and cold, hail, bear attacks, and Eyes Except for one thing: One of the books, The Art of Happiness , which collects and simplifies the Dalai Lama's philosophy, got the Shopping Avenger to thinking. Perhaps it is wrong, the Shopping Avenger thought, to complain about the petty insults and inconveniences of life in the materialistic '90s. The Shopping Avenger felt that perhaps he should counsel those who write seeking help to meditate, to accept bad service the way one accepts the change of seasons, and to extend a compassionate hand of forgiveness to those who provide poor customer care. The Shopping Avenger does not make light of the Dalai Lama or of the notion that there is more to life than the impatient acquisition of material goods. If the Shopping Avenger were not, for a superhero, extremely nonjudgmental--as opposed to his alter ego, who is considered insufferably judgmental by his alter ego's wife--the Shopping Avenger would tell the occasional correspondent to let go of his petty grievance and get a life. But the Shopping Avenger also believes that the Dalai Lama has never tried to rent a truck from U-Haul. If he had tried to rent from U-Haul, he never would have escaped from Tibet. (For the complete back story, see "Shopping Avenger" column and one.) One correspondent, B.R., wrote in with this cautionary tale: "Last weekend, I went to San Francisco to help my brother and his family move into their first house. I warned my brother about U-Haul's 'not really a reservation per se' policy that I learned from the Shopping Avenger. B.R. and his chastened brother--the Shopping Avenger is resisting the urge to gloat--went to Ryder.
output:  The tone around the companies' attitudes about their policies
options:  The type of customer reporting the story  The Shopping Avenger's response to these cases  The types of issues customers were having in each case  The tone around the companies' attitudes about their policies