question:  Why is U-Haul mentioned at all?
context: It's Time To Keelhaul U-Haul! Like all superheroes worthy of the title, the Shopping Avenger has an Achilles' heel. An explanation: Last week, the magazine you are currently reading forced the Shopping Avenger at gunpoint to read a series of treacle-filled self-help books, and then to . Except for one thing: One of the books, The Art of Happiness , which collects and simplifies the Dalai Lama's philosophy, got the Shopping Avenger to thinking. Perhaps it is wrong, the Shopping Avenger thought, to complain about the petty insults and inconveniences of life in the materialistic '90s. The Shopping Avenger does not make light of the Dalai Lama or of the notion that there is more to life than the impatient acquisition of material goods. If the Shopping Avenger were not, for a superhero, extremely nonjudgmental--as opposed to his alter ego, who is considered insufferably judgmental by his alter ego's wife--the Shopping Avenger would tell the occasional correspondent to let go of his petty grievance and get a life. But the Shopping Avenger also believes that the Dalai Lama has never tried to rent a truck from U-Haul. If he had tried to rent from U-Haul, he never would have escaped from Tibet. The complaints about U-Haul's nonreservation reservation policy continue to pour in through the electronic mail. One correspondent, B.R., wrote in with this cautionary tale: "Last weekend, I went to San Francisco to help my brother and his family move into their first house. I warned my brother about U-Haul's 'not really a reservation per se' policy that I learned from the Shopping Avenger. B.R. continues--as if you don't know what happened already--"I went to U-Haul with my brother to get our 'reserved' truck. When we got to the front of the line, the clerk informed us that our 'reserved' truck had not yet been returned. B.R. and his chastened brother--the Shopping Avenger is resisting the urge to gloat--went to Ryder.
output:  To critique their service.
options:  To make a joke.  To advocate for Budget.  To critique their service.  To exemplify the Shopping Avenger's greatness.