 What is Si’s full name?
Let Si Get This During a typical lunch time at the Royalton Hotel restaurant in midtown Manhattan, The New Yorker 's Tina Brown might be installed at her usual table, and Vogue 's Anna Wintour might be at her usual table (chewing on her usual meal--a $25 hamburger). Vanity Fair 's Graydon Carter might be there too, although he has transferred his main allegiance to a place called Patroon. Filling out the room are other editors, publicists, and writers from these magazines and GQ and House & Garden and so on. Some of the lesser fry may even utter the Condé Nast mantra--though it is hardly necessary at the Royalton--as they grab for the check: "Let Si get this." S.I. "Si" Newhouse Jr. and his younger brother, Donald, control Advance Publications, one of America's largest privately held companies. (Estimate of their combined wealth: $13 billion.) Donald tends to Advance's hugely profitable newspaper, radio, and TV holdings. Si runs the less profitable but more glamorous properties. These are the 15 Condé Nast magazines, including (in descending order of fabulousness) Vogue , Vanity Fair , GQ , Condé Nast Traveler , House & Garden , Allure , Details , Self , Mademoiselle , and Glamour ; ; and Random House. The expense-account lunch is a hallowed journalistic tradition. It's a closed economy where almost all human needs and desires can be gratified with a miraculous, unlimited currency called the Si. The car, which costs $50 an hour, is written into your contract. First stop, breakfast with a writer at the Four Seasons. She gets reimbursed from petty cash ($3). (Could be worse for the assistant: She could be forced to pick up her boss's birth-control pills, or her boss's pet from the vet, or presents for her boss's children--regular duties for Condé Nast underlings.) Si spends $20; you save a $1.50 late fee. The magazines account for more than a quarter of daytime revenues at the Four Seasons and the Royalton. But Si's generosity extends to even assistants and sub-sub-editors, dining on sushi at their desks. If you spend $10 or less on lunch, and claim you were working, Si pays. An editor at Allure says that "working lunches" there are limited to 10 a month. Si pays. After all, it's a "working snack."
 S.I. Newhouse Jr.
 S.I. Newsom Jr.  S.I. Newhouse Jr.  Silas Newhouse Jr.  Silas Donald Newhouse