 What does the author think is special about Southwest?
Like all superheroes worthy of the title, the Shopping Avenger has an Achilles' heel. In the case of the Shopping Avenger, his Achilles' heel is not animal, vegetable, or mineral but something less tangible. An explanation: Last week, the magazine you are currently reading forced the Shopping Avenger at gunpoint to read a series of treacle-filled self-help books, and then to . Except for one thing: One of the books, The Art of Happiness , which collects and simplifies the Dalai Lama's philosophy, got the Shopping Avenger to thinking. This, in a way, is the Shopping Avenger's Achilles' heel: thinking. Perhaps it is wrong, the Shopping Avenger thought, to complain about the petty insults and inconveniences of life in the materialistic '90s. The Shopping Avenger felt that perhaps he should counsel those who write seeking help to meditate, to accept bad service the way one accepts the change of seasons, and to extend a compassionate hand of forgiveness to those who provide poor customer care. The Shopping Avenger does not make light of the Dalai Lama or of the notion that there is more to life than the impatient acquisition of material goods. If the Shopping Avenger were not, for a superhero, extremely nonjudgmental--as opposed to his alter ego, who is considered insufferably judgmental by his alter ego's wife--the Shopping Avenger would tell the occasional correspondent to let go of his petty grievance and get a life. But the Shopping Avenger also believes that the Dalai Lama has never tried to rent a truck from U-Haul. If he had tried to rent from U-Haul, he never would have escaped from Tibet. One correspondent, B.R., wrote in with this cautionary tale: "Last weekend, I went to San Francisco to help my brother and his family move into their first house. B.R. and his chastened brother--the Shopping Avenger is resisting the urge to gloat--went to Ryder. The gentleman who helped us at Ryder said Ryder prides itself on being everything U-Haul is not." Before we begin, though, the Shopping Avenger nearly forgot to announce the winner of last month's contest, in which readers were asked to answer the question, "What's the difference between pests and airlines?" The winner is one Tom Morgan, who wrote, "You can hire someone to kill pests." The new contest question: How much Turtle Wax comprises a year's supply of Turtle Wax? This month's airline in the spotlight is Southwest.
 They tend to have more highly rated customer service
 They give out better rewards for loyal customers when things go wrong  They tend to have more highly rated customer service  The company that processes complaints is the same as UHaul's  They replace suitcases when they are damaged on a flight