 According to the author, what drives our decisions to publish certain content on social media platforms?
Some blamed the BBC, some blamed those in Savile's immediate circle, but others blamed a simple error of human judgment. But the idea that someone's features betray their character is something rooted deep within us; it's the reason why certain photos perform well on dating apps, or why trustworthy-looking politicians might rack up votes. A recent paper, published by Xiaolin Wu and Xi Zhang of Shanghai's Jiao Tong University, claims to be the first to use machine learning and neural networks to attempt a fully automated inference of criminality from facial images, removing prejudice from the equation and testing the validity of our gut feelings. Through a study of 1,856 images ("controlled for race, gender, age and facial expression") they claim to have established the validity of "automated, face-induced inference on criminality, despite the historical controversy surrounding this line of enquiry." In other words, they believe that they've found a relationship between looking like a criminal and actually being one. All of Greek society, it was claimed, could benefit from this skill: it could assist with choosing an employee, a slave or a spouse, while its inherent vagueness made it intriguing to philosophers and useful for scientists who bent the theories to support their own beliefs. Theories of physiognomy, however, would persist beyond the Renaissance. Della Porta's thinking was based on the 'doctrine of signatures'; the idea that the appearance of plants and animals offers clues to their nature. In the 17th century, Swiss poet Johann Caspar Lavater took della Porta's methodology and ran with it, commissioning artists to illustrate his popular Essays On Physiognomy – which, to the chagrin of his contemporary, the writer Hannah More, sold for "fifteen guineas a set… while in vain we boast that philosophy [has] broken down all the strongholds of prejudice, ignorance, and superstition." Lavater's work was criticised for being ridden with bias (black faces rarely emerged well from his analyses) but he was right in one respect: "Whether they are or are not sensible of it," he wrote, "all men are daily influenced by physiognomy." "And we can't shake that off because there's some truth to it. We attribute social characteristics based on opinions we already hold about certain kinds of faces: whether they look unusual in some way, whether they resemble a partner, a family member or even ourselves, or perhaps have some other cultural association.
 awareness of being judged
 awareness of being judged  potential for monetization  rejection of conformity  fear of not fitting in