 What is something the testers weren't given?
The other aspect of anticipated reward was the panelists' unspoken but obvious assumption that this time they would "do better" on the test. The nine testers who showed up were a subset of the original 12. As before, each tester found before him on a table 10 red plastic cups, labeled A through J. The A-to-J labeling scheme was the same for all testers. The first test was designed to evaluate low-end beers and therefore had to be lager-centric. To include one holdover from the previous test, as a scientific control on our tasters' preferences.
 saltines
 Hefeweizens  saltines  an import beer  10 cups