 Why is the main character called the "Shopping Avenger"?
Like all superheroes worthy of the title, the Shopping Avenger has an Achilles' heel. The Shopping Avenger, who can withstand radiation, extreme heat and cold, hail, bear attacks, and Eyes The Shopping Avenger does not make light of the Dalai Lama or of the notion that there is more to life than the impatient acquisition of material goods. If the Shopping Avenger were not, for a superhero, extremely nonjudgmental--as opposed to his alter ego, who is considered insufferably judgmental by his alter ego's wife--the Shopping Avenger would tell the occasional correspondent to let go of his petty grievance and get a life. But the Shopping Avenger also believes that the Dalai Lama has never tried to rent a truck from U-Haul.
 Because he seeks justice for consumers.
 Because he is a real-life superhero.  Because he seeks justice for consumers.  Because he works with Tad.  Because he avenges shoppers who made poor choices when purchasing goods.