 What is the immediate significance of Ed defending the ads on his Facebook?
An elderly couple ride a tandem bicycle through a park, laughing and smiling in Instagram-perfect sunshine, as a calm, relaxing voice lists the potentially lethal side effects of a diabetes drug. And then politics got all crazy, weirder then ever, and it became impossible for them to talk without it erupting into fights almost instantly. It's signed in to her Dad's FB account, and the last thing she wants is to try and log in on hers before he gets back from the john. The material they use to coat them reacts to sunlight, and produces an airborne carcinogen. "-because they are the world's largest manufacturers of solar panels. "Jesus Christ Dad, these ads!" Godammit Sara, are you telling me you hate advertising now?
 It shows he has no idea how tailored the feed is
 It shows how interested in guns he is  It shows his dedication to capitalism  It shows he has no idea how tailored the feed is  It shows what kinds of things he looks up to purchase