 What do Circuit City and Southwest have in common?
Like all superheroes worthy of the title, the Shopping Avenger has an Achilles' heel. The Shopping Avenger does not make light of the Dalai Lama or of the notion that there is more to life than the impatient acquisition of material goods. Before we begin, though, the Shopping Avenger nearly forgot to announce the winner of last month's contest, in which readers were asked to answer the question, "What's the difference between pests and airlines?" This month's airline in the spotlight is Southwest. Loyal readers will recall that last month the Shopping Avenger praised Southwest Airlines for its "sterling" customer service.
 They think they have reputations for being better than their competitors
 They think they have reputations for being better than their competitors  They deal with high volumes of cusomer calls  They are headquartered in the same major city  A lot of their issues surround glitchy electronics, albeit in different ways