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Audi's corporate tagline is "Vorsprung durch Technik", meaning ""Progress through Technology"". The German-language tagline is used in many European countries, including the United Kingdom, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. A few years ago, the North American tagline was ""Innovation through technology"", but in Canada the German tagline "Vorsprung durch Technik" was used in advertising. Since 2007, Audi has used the slogan "Truth in Engineering" in the U.S. However, since the Audi emissions testing scandal came to light in September 2015, this slogan was lambasted for being discordant with reality. In fact, just hours after disgraced Volkswagen CEO Martin Winterkorn admitted to cheating on emissions data, an advertisement during the 2015 Primetime Emmy Awards promoted Audi's latest advances in low emissions technology with Kermit the Frog stating, "It's not that easy being green."
"Vorsprung durch Technik", meaning ""Progress through Technology"