মার্ভেল সিনেম্যাটিক ইউনিভার্স ফ্রেঞ্চাইজির প্রতিষ্ঠাতা কে ?
Arad's second-in-command, Kevin Feige, realized that unlike Spider-Man and the X-Men, whose film rights were licensed to Sony and Fox, respectively, Marvel still owned the rights to the core members of the Avengers. Feige, a self-professed "fanboy", envisioned creating a shared universe just as creators Stan Lee and Jack Kirby had done with their comic books in the early 1960s. To raise capital, the studio secured funding from a seven-year, $525 million revolving credit facility with Merrill Lynch. Marvel's plan was to release individual films for their main characters and then merge them in a crossover film. Arad, who doubted the strategy yet insisted that it was his reputation that helped secure the initial financing, resigned the following year.
In 2007, at 33 years old, Feige was named studio chief. In order to preserve its artistic integrity, Marvel Studios formed a creative committee of six people familiar with its comic book lore: Feige, Marvel Studios co-president Louis D'Esposito, Marvel Comics' president of publishing Dan Buckley, Marvel's chief creative officer Joe Quesada, writer Brian Michael Bendis, and Marvel Entertainment president Alan Fine, who oversaw the committee. Feige initially referred to the shared narrative continuity of these films as the "Marvel Cinema Universe", but later used the term "Marvel Cinematic Universe". Since the franchise expanded to other media, this phrase has been used by some to refer to the feature films only. Marvel has designated the Marvel Cinematic Universe as Earth-199999 within the continuity of the company's multiverse, a collection of fictional alternate universes.
Kevin Feige