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The metaphors used in the CFC discussion (ozone shield, ozone hole) resonated better with non-scientists and their concerns. The ozone case was communicated to lay persons "with easy-to-understand bridging metaphors derived from the popular culture" and related to "immediate risks with everyday relevance", while the public opinion on climate change sees no imminent danger. The ozone hole was much more seen as a "hot issue" and imminent risk compared to global climate change, as lay people feared a depletion of the ozone layer (ozone shield) risked increasing severe consequences such skin cancer, cataracts, damage to plants, and reduction of plankton populations in the ocean's photic zone. This was not the case with global warming.
severe consequences such skin cancer, cataracts, damage to plants, and reduction of plankton populations in the ocean's photic zone