合理的選択理論を提唱したのは誰
Gerd Gigerenzer argues that some observed behavior, although violating RCT principles, might be rational in environments with specific characteristics. That is, one "ought" to violate the principles of RCT in order to act rationally in these environments. This idea, that the rationality of an action not only depends on internal criteria (e.g., preference consistency) but also on the structure of the environment, was proposed earlier by Herbert A. Simon. Simon envisioned rationality as being shaped by a pair of scissors that cuts with two blades – one representing the structure of the task environment, the other the computational capacities of the agent.
Herbert A. Simon.