Evan Spiegel explains why Snapchat is making virtual art installations
Evan Spiegel
Evan Spiegel  wants artists to have their own place on Snapchat.
That may sound like just an extension of Snapchat's existing AR efforts  like its 3D world lenses and dancing Bitmoji  but for  Spiegel   the effort represents the next step of  his  plan to bolster Snap as a company.
"The lenses that we are launching today is just an example of how Snapchat is trying to remove friction from the creative process "  Spiegel  said. "The fact that we can bring these ginormous sculptures anywhere in the world is just the beginning of how we can inspire young people to create."
 Spiegel 's announcement had been somewhat ruined after the company quietly posted a countdown clock on its website Monday afternoon. Enterprising Twitter users discovered screenshots and videos related to the announcement by simply setting their computer clocks ahead.
The company says it plans to put the lenses in more locations in the near future.  Spiegel  didn't comment on whether more artists would eventually take part in the future too  but Snapchat's website for the installations has a form for artists interested in participating  so it seems likely that more artists will eventually take part as well.
[TGT] wants artists to have their own place on Snapchat.
That may sound like just an extension of Snapchat's existing AR efforts  like its 3D world lenses and dancing Bitmoji  but for   [TGT] the effort represents the next step of   [TGT]   plan to bolster Snap as a company.
"The lenses that we are launching today is just an example of how Snapchat is trying to remove friction from the creative process "  Spiegel  said. "The fact that we can bring these ginormous sculptures anywhere in the world is just the beginning of how we can inspire young people to create."
 Spiegel 's announcement had been somewhat ruined after the company quietly posted a countdown clock on its website Monday afternoon. Enterprising Twitter users discovered screenshots and videos related to the announcement by simply setting their computer clocks ahead.
The company says it plans to put the lenses in more locations in the near future.  Spiegel  didn't comment on whether more artists would eventually take part in the future too  but Snapchat's website for the installations has a form for artists interested in participating  so it seems likely that more artists will eventually take part as well.