Former DirecTV CEO: Cord cutters don't matter if broadband is the future
Michael White
Former DirecTV CEO Michael White  isn't too worried about cord cutters.
Recent evidence suggests that large numbers of subscribers  a large share of them being millennials  are actively canceling cable packages. For  White   however  broadband is the future  and already a major revenue generator as more consumers flock to streaming platforms to consume content   he  told CNBC on Thursday.
"The whole issue of the growth in streaming: Millennials' habits are different. There's no question about that "  White  said. "You are seeing cord cutting  that's a reality. The advantage is  we can sell broadband still."
With products like DirecTV Now — an online subscription streaming service made with broadband users in mind — DirecTV and parent company AT&T feel prepared for the shift. However   White  didn't write off the struggle cable-forward companies are facing.
As far as big players in cable go   White  doesn't anticipate  them  picking up wireless to attract or retain customers. While bundled packages  which provide cable  wireless and phone service  may be beneficial for churn   he  recommended those companies stick to what they know.
[TGT]isn't too worried about cord cutters.
Recent evidence suggests that large numbers of subscribers  a large share of them being millennials  are actively canceling cable packages. For [TGT]broadband is the future  and already a major revenue generator as more consumers flock to streaming platforms to consume content   [TGT]  told CNBC on Thursday.
"The whole issue of the growth in streaming: Millennials' habits are different. There's no question about that "  [TGT]said. "You are seeing cord cutting  that's a reality. The advantage is  we can sell broadband still."
With products like DirecTV Now — an online subscription streaming service made with broadband users in mind — DirecTV and parent company AT&T feel prepared for the shift. However   [TGT]didn't write off the struggle cable-forward companies are facing.
As far as big players in cable go   [TGT]doesn't anticipate  them  picking up wireless to attract or retain customers. While bundled packages  which provide cable  wireless and phone service  may be beneficial for churn   he  recommended those companies stick to what they know.