Entrepreneurship: A product should be based on need
Dorie Clark
Dorie Clark  is a marketing strategist and the author of "Entrepreneurial You."
 She  says entrepreneurs often make the mistake of pursuing an idea for a product without first checking if customers would use it.
So says  Dorie Clark   a marketing and strategy consultant  an adjunct professor of business administration at Duke University's Fuqua School of Business  and the author of "Entrepreneurial You."
On an episode of the Art of Charm podcast   Clark  suggested that entrepreneurs can easily make the mistake of throwing time and money at a seemingly brilliant idea without listening to what their intended customers actually want.
 Clark  shared a story that illustrates this lesson  drawn from "Entrepreneurial You." Bozi Dar (a pseudonym) was an executive at a Fortune 500 biotech company. On the side  he experimented with creating apps.  Clark  writes in the book:
On the Art of Charm podcast   Clark  said:
"As  he  was smarting from the wounds of losing all this money and having  his  entrepreneurial venture not really succeed   he  started paying attention to what people actually kept asking about. And in  his  case   he  had been promoted a lot at work  for whatever reason   his  magic combination of skills.  He  kept getting promotions like clockwork  just moving up in the organization.
"And people started seeking  him  out and saying  'Hey  what are you doing? This is really cool. You're doing something. I want to learn it.' â¦  He  decided instead to do an online course  but it was one that was focused specifically on this question: How do you get promoted? How do you get more successful at your job and move up the ladder?
"When  he  created that  it was almost an immediate fit because that was something that people already wanted it from  him .  He  knew that there was a market  and so  he 's been able to be hugely successful."
[TGT] is a marketing strategist and the author of "Entrepreneurial You."
  [TGT]   says entrepreneurs often make the mistake of pursuing an idea for a product without first checking if customers would use it.
So says   [TGT]    a marketing and strategy consultant  an adjunct professor of business administration at Duke University's Fuqua School of Business  and the author of "Entrepreneurial You."
On an episode of the Art of Charm podcast    [TGT] suggested that entrepreneurs can easily make the mistake of throwing time and money at a seemingly brilliant idea without listening to what their intended customers actually want.
  [TGT] shared a story that illustrates this lesson  drawn from "Entrepreneurial You." Bozi Dar (a pseudonym) was an executive at a Fortune 500 biotech company. On the side  he experimented with creating apps.   [TGT] writes in the book:
On the Art of Charm podcast    [TGT] said:
"As  he  was smarting from the wounds of losing all this money and having  his  entrepreneurial venture not really succeed   he  started paying attention to what people actually kept asking about. And in  his  case   he  had been promoted a lot at work  for whatever reason   his  magic combination of skills.  He  kept getting promotions like clockwork  just moving up in the organization.
"And people started seeking  him  out and saying  'Hey  what are you doing? This is really cool. You're doing something. I want to learn it.' â¦  He  decided instead to do an online course  but it was one that was focused specifically on this question: How do you get promoted? How do you get more successful at your job and move up the ladder?
"When  he  created that  it was almost an immediate fit because that was something that people already wanted it from  him .  He  knew that there was a market  and so  he 's been able to be hugely successful."