The worldâs most valuable bitcoin startup just grabbed an ex
Tina Bhatnagar
Coinbase just hired former Twitter and Salesforce executive Tina Bhatnagar to improve the company's customer support .
 Bhatnagar  has two major tasks: to double the size of the company's support team in three months  and to expand  its  phone support into a 24/7 service by the second quarter of 2018.
 The $1.6 billion cryptocurrency startup Coinbase  has hired a new executive to manage customer support   the company  announced Monday.
Tina Bhatnagar â who formerly worked in executive-level operations roles at both Twitter and Salesforce â will serve as vice president of operations and technology at  Coinbase .  Bhatnagar  left Twitter in June after five years at  the company .
Customer service has long been a problem for  Coinbase  and  its  10 million users.  The cryptocurrency exchange  is by far the most valuable startup in the sector  and arguably the most popular. But  its  ability to manage customer complaints â ranging from frozen accounts to thousands of dollars in missing funds â hasn't kept up with user demand.
 Bhatnagar  will to manage the customer side teams at  Coinbase  and at  its  professional-grade product GDAX.  She 's tasked with doubling the size of  Coinbase 's support team in the next three months  and expanding its four-month-old phone support program into a 24/7 service by the second quarter of 2018   the company  said.
âWhen deciding to join  Coinbase   I was not blind to the challenges ahead of me. But when I met [CEO Brian Armstrong] and the team  I knew it would be a truly joint effort to run  our  customer operations how  we  envisioned it "  Bhatnagar  said in a statement.
 Coinbase  has been working on growing  its  support for months
 Coinbase  committed to growing  its  customer support team in August  when  it  raised a $100 million Series D at a $1.6 billion valuation.
 The company  added customer service phone support in September  to address months of user complaints across Reddit and Twitter describing arduous and often unsuccessful attempts at reaching  the company  via e-mail.
 Coinbase  has also doubled down on efforts to expand  its  executive team beyond  its  founders  to include more industry veterans to help  it  scale. Longtime tech executive Asiff Hirji joined  Coinbase  in December as president and chief operating officer  replacing Coinbase co-founder Fred Ehrsam.
On January 10   Coinbase  promoted longtime employee Dan Romero to the newly created role of general manager  where he will also focus on customer service. Romero previously held the role that Bhatnagar is filling.
"My number one priority for  Coinbase  is providing our customers with a great experience " Romero said in an announcement. "We have been failing at this and it is totally unacceptable."
Coinbase just hired  [TGT]  to improve the company's customer support .
  [TGT] has two major tasks: to double the size of the company's support team in three months  and to expand   [TGT]   phone support into a 24/7 service by the second quarter of 2018.
 The $1.6 billion cryptocurrency startup Coinbase  has hired a new executive to manage customer support   the company  announced Monday.
Tina Bhatnagar â who formerly worked in executive-level operations roles at both Twitter and Salesforce â will serve as vice president of operations and technology at  Coinbase .   [TGT] left Twitter in June after five years at  the company .
Customer service has long been a problem for  Coinbase  and  its  10 million users.  The cryptocurrency exchange  is by far the most valuable startup in the sector  and arguably the most popular. But  its  ability to manage customer complaints â ranging from frozen accounts to thousands of dollars in missing funds â hasn't kept up with user demand.
  [TGT] will to manage the customer side teams at  Coinbase  and at   [TGT]   professional-grade product GDAX.  She 's tasked with doubling the size of  Coinbase 's support team in the next three months  and expanding its four-month-old phone support program into a 24/7 service by the second quarter of 2018   the company  said.
âWhen deciding to join  Coinbase   I was not blind to the challenges ahead of me. But when I met [CEO Brian Armstrong] and the team  I knew it would be a truly joint effort to run  our  customer operations how  we  envisioned it "  Bhatnagar  said in a statement.
 Coinbase  has been working on growing  its  support for months
 Coinbase  committed to growing  its  customer support team in August  when  it  raised a $100 million Series D at a $1.6 billion valuation.
 The company  added customer service phone support in September  to address months of user complaints across Reddit and Twitter describing arduous and often unsuccessful attempts at reaching  the company  via e-mail.
 Coinbase  has also doubled down on efforts to expand  its  executive team beyond  its  founders  to include more industry veterans to help  it  scale. Longtime tech executive Asiff Hirji joined  Coinbase  in December as president and chief operating officer  replacing Coinbase co-founder Fred Ehrsam.
On January 10   Coinbase  promoted longtime employee Dan Romero to the newly created role of general manager  where he will also focus on customer service. Romero previously held the role that Bhatnagar is filling.
"My number one priority for  Coinbase  is providing our customers with a great experience " Romero said in an announcement. "We have been failing at this and it is totally unacceptable."