Burger King launches new double quarter
Burger King
CLOSE  Burger King  introduced a new menu  the Double Quarter Pound King sandwich. And many say it's a clear imitation of McDonald's longtime item  the Double Quarter Pounder. USA TODAY
 Burger King  has a new burger -- the Double Quarter Pound King Sandwich. (Photo:  Burger King )
In an effort to go after rival McDonald's   Burger King  is has unveiled a hefty new burger made with a half-pound of beef  which went on sale Thursday.
 Burger King 's version will consists of two beef patties with American cheese  sliced onions  pickles and ketchup on a toasted  sesame seed bun.
Unlike the Double Whopper   the new Double Quarter Pound King  has no lettuce  tomato or mayonnaise  but it does have two slices of cheese  according to the company.  The new burger  also has 60% more beef than the old Big King burger.
So far   Burger King  isn't disclosing the calorie or fat count for  its  new King on  its  website  but a Double Whopper comes 980 calories and 64 grams of fat  or almost half the 2 000 daily recommended calorie intake for adults.  The chain's most caloric burger  is  the Bacon King  at 1 150.
But one thing is clear   the new King burger  could be a profit driver in the fast-food wars. At a recommended price of $5.39   it  stands in contrast to the spate of cheaper burger choices showing up on menu boards.
Plus  in true  Burger King  fashion  executives are using the new sandwich to take potshots at the competition.
"Weâd like to offer our deepest condolences to all the flat-top fried double quarter pound burgers out there. Weâre flame grilling the competition "  Burger King  said in a statement.
This isn't the first time  Burger King  has trolled McDonald's. An ad at Halloween time featured a scary version of Ronald McDonald made up to resemble Pennywise from the horror movie It  based on the Stephen King book. The tagline was "Come as a clown  eat like a king."
More: Some  Burger King  customers who overpaid for breakfast deal could get settlement
More:  Burger King  sends anti-bullying message with beat-up burger
Burger King's sales grew 3.6%  owner Restaurant Brands International said in its third-quarter earnings report. McDonald's has been making strides in 2017 with the introduction of the upscale Signature Crafted Recipes sandwich line  the hand-crafted McCafe beverages and the new $1-$2-$3 Dollar Menu.
 Burger King  was founded in 1954 and today is the world's second-largest fast-food burger chain with more than 15 000 locations around the globe  according to the company.
 CLOSE Burger King Russia  is introducing  its  own cryptocurrency  called Whoppercoin. Aidan Kelley has the story. Buzz60
CLOSE   [TGT] introduced a new menu  the Double Quarter Pound King sandwich. And many say it's a clear imitation of McDonald's longtime item  the Double Quarter Pounder. USA TODAY
  [TGT] has a new burger -- the Double Quarter Pound King Sandwich. (Photo:  Burger King )
In an effort to go after  [TGT] is has unveiled a hefty new burger made with a half-pound of beef  which went on sale Thursday.
  [TGT]  's version will consists of two beef patties with American cheese  sliced onions  pickles and ketchup on a toasted  sesame seed bun.
Unlike the Double Whopper   the new Double Quarter Pound King  has no lettuce  tomato or mayonnaise  but it does have two slices of cheese  according to the company.   [TGT] also has 60% more beef than the old Big King burger.
 [TGT] isn't disclosing the calorie or fat count for  [TGT]  on  its  website  but a Double Whopper comes 980 calories and 64 grams of fat  or almost half the 2 000 daily recommended calorie intake for adults.  The chain's most caloric burger  is  the Bacon King  at 1 150.
But one thing is clear   the new King burger  could be a profit driver in the fast-food wars. At a recommended price of $5.39   it  stands in contrast to the spate of cheaper burger choices showing up on menu boards.
Plus  in true   [TGT] fashion  executives are using the new sandwich to take potshots at the competition.
"Weâd like to offer our deepest condolences to all the flat-top fried double quarter pound burgers out there. Weâre flame grilling the competition "  Burger King  said in a statement.
This isn't the first time   [TGT] has trolled McDonald's. An ad at Halloween time featured a scary version of Ronald McDonald made up to resemble Pennywise from the horror movie It  based on the Stephen King book. The tagline was "Come as a clown  eat like a king."
More: Some  Burger King  customers who overpaid for breakfast deal could get settlement
More:   [TGT] sends anti-bullying message with beat-up burger
 [TGT]  sales grew 3.6%  owner Restaurant Brands International said in its third-quarter earnings report. McDonald's has been making strides in 2017 with the introduction of the upscale Signature Crafted Recipes sandwich line  the hand-crafted McCafe beverages and the new $1-$2-$3 Dollar Menu.
  [TGT] was founded in 1954 and today is the world's second-largest fast-food burger chain with more than 15 000 locations around the globe  according to the company.
  [TGT] is introducing   [TGT]   own cryptocurrency  called Whoppercoin. Aidan Kelley has the story. Buzz60