record_label that'll be the day 
___MASK87___ is a genre of United States popular music that originated in the southern United States in the 1920s . It takes its roots from the southeastern genre of United States , such as folk music ( especially Appalachian folk music ), and blues music . Blues modes have been used extensively throughout its recorded history . ___MASK87___ often consists of ballads and dance tunes with generally simple forms and harmonies accompanied by mostly string instruments such as banjos , electric and acoustic guitars , dobros and fiddles as well as harmonicas . According to Lindsey Starnes , the term " ___MASK87___ " gained popularity in the 1940s in preference to the earlier term " hillbilly music "; it came to encompass Western music , which evolved parallel to hillbilly music from similar roots , in the mid - 20th century . The term " ___MASK87___ " is used today to describe many styles and subgenres . The origins of ___MASK87___ are the folk music of working - class Americans , who blended popular songs , Irish and Celtic fiddle tunes , traditional ___MASK68___ ballads , and cowboy songs , and various musical traditions from European immigrant communities . In 2009 ___MASK87___ was the most listened to rush hour radio genre during the evening commute , and second most popular in the morning commute in the United States . Norman Petty ( May 25 , 1927  August 15 , 1984 ) was an American musician and ___MASK58___ producer who is best known for his association with Buddy Holly and the Crickets , who recorded in his studio . Rhythm and blues , often abbreviated as R & B or RnB , is a genre of popular African - American music that originated in the 1940s . The term was originally used by ___MASK58___ companies to describe recordings marketed predominantly to urban African Americans , at a time when " urbane , rocking , jazz based music with a heavy , insistent beat " was becoming more popular . In the commercial rhythm and blues music typical of the 1950s through the 1970s , the bands usually consisted of piano , one or two guitars , bass , drums , saxophone , and sometimes background vocalists . R & B lyrical themes often encapsulate the African - American experience of pain and the quest for freedom and joy . Lyrics focus heavily on the themes of triumphs and failures in terms of relationships , freedom , economics , aspirations , and sex . ___MASK23___ began as a British record label established in 1929 by Edward Lewis . Its U . S . label was established in late 1934 by Lewis along with American Decca ' s first president Jack Kapp and later American Decca president Milton Rackmil . In 1937 , as a result of anticipating Nazi aggression leading to World War II , Lewis sold American Decca and the link between the U . K . and U . S . Decca labels was broken for several decades . That ' ll Be The Day is the third and final studio album from Buddy Holly . ___MASK34___ , Holly ' s first major record ___MASK78___ , after failing to produce a hit single from Holly ' s early recordings , packaged these 1956 tunes after he had some success with recordings from the Brunswick and Coral labels , i . e . the previously released single `` That ' ll Be the Day '' . This is the last album released before his death in a plane crash on February 3 , 1959 , and is rare among collectors . Recordings were done in three different sessions typically running just 3 hours long , January , July and November 1956 at Bradley Film and Recording Studios , 804 16th Ave . So . , Nashville , Tennessee . From these sessions a single was released on April 16 , 1956 ( D 29854 ) , `` Blue Days , Black Nights '' / `` Love Me '' . A second single `` Modern Don Juan / You Are My One Desire '' ( D 30166 ) was released December 24 , 1956 . Low sales convinced ___MASK34___ to shelve the remaining tracks . The ___MASK34___ 1956 Nashville recordings were repackaged several times . Instruments and background vocals were added with later releases as late as 1984 . The mid - 1970s British album The Nashville Sessions is the best of the vinyl editions according to Allmusic . The album reached no . 5 on the UK album chart in 1961 in a re - release . Buddy Holly ( born Charles Hardin Holley ; September 7 , 1936  February 3 , 1959 ) was an American musician and singer - songwriter who was a central figure of mid - 1950s rock and roll . Holly was born in Lubbock , Texas , to a musical family during the Great Depression ; he learned to play guitar and to sing alongside his siblings . His style was influenced by gospel music , ___MASK87___ , and rhythm and blues acts , and he performed in Lubbock with his friends from high school . He made his first appearance on local television in 1952 , and the following year he formed the group " Buddy and Bob " with his friend Bob Montgomery . In 1955 , after opening for Elvis Presley , Holly decided to pursue a career in music . He opened for Presley three times that year ; his band ' s style shifted from country and western to entirely rock and roll . In October that year , when he opened for Bill Haley & His Comets , Holly was spotted by Nashville scout Eddie Crandall , who helped him get a contract with ___MASK23___ . " That ' ll Be the Day " is a song written by Buddy Holly and Jerry Allison . It was first recorded by Buddy Holly and the Three Tunes in 1956 and was re - recorded in 1957 by Holly and his new band , the Crickets . The 1957 recording achieved widespread success . Holly ' s producer , Norman Petty , was credited as a co - writer , although he did not contribute to the composition .