instance_of id 
Automata UK was a ___MASK61___ house which developed and published ZX Spectrum video games between 1982 and 1985 . Significant releases included " My ___MASK59___ Is Uncle Groucho , You Win A Fat Cigar " ( 1983 ) and " Deus Ex Machina " ( 1984 ). Mel Croucher is a British writer and ___MASK71___ games pioneer . Originally an ___MASK84___ , he moved into computers and ___MASK79___ up Automata UK in 1977 , as the first computer games ___MASK34___ in England , making the first broadcasts of computer game software over AM and FM radio . After the release of the Sinclair ZX81 , his label published several games for the early home computer market , including three Computer Trade Association award - winners : " Pimania " ( 1982 ), " Groucho " ( 1983 , a . k . a . " My Name Is Uncle Groucho , You Win A Fat Cigar "), and the groundbreaking " multi - media " title " Deus Ex Machina " ( 1984 ). Pimania is a ___MASK58___ - and - graphics adventure ___MASK89___ written by Mel Croucher and released by Automata UK in 1982 for several microcomputer systems . It is the first real life ___MASK70___ treasure hunt released in the UK . iD is a ___MASK55___ ___MASK89___ developed by Mel Croucher and Colin Jones and published by CRL in 1986 . The ___MASK89___ is text based and takes the form of a conversation with an entity that has entered your ___MASK55___ . Your task as the player is to gain the entity ' s trust and find out what other inanimate objects this entity has inhabited in the past .