industry california pacific computer company
___MASK24___ ___MASK25___ , or simply ___MASK25___ , is that part of a computer system that consists of encoded information or computer instructions , in contrast to the physical hardware from which the system is built . Lord British , whose full name is Lord Cantabrigian British , is the name of the fictional ruler of Britannia , a kingdom in the fictional world of Sosaria , created by Richard Garriott for his ___MASK24___ game series " Ultima ". Garriott himself is also known to his fans as Lord British . Richard Garriott de Cayeux ( born Richard Allen Garriott ; July 4 , 1961 ) is a ___MASK19___ developer and entrepreneur . He is also known as his alter egos Lord British in " Ultima " and General British in " Tabula Rasa ". A well - known figure in the ___MASK92___ , Garriott was originally a game designer and programmer and now engages in various aspects of computer game development and business . California Pacific ___MASK24___ Company is a defunct ___MASK25___ design company that published games and related ___MASK25___ for the Apple II family of computers in the late 1970s and early 1980s . California Pacific is best known as the ___MASK95___ of the first installment of Richard Garriott ' s popular Ultima game series , and for Super Invader , a Space Invaders clone voted the most popular ___MASK25___ of 1978 - 80 . A ___MASK19___ developer is a ___MASK25___ developer that specializes in ___MASK19___ development  the process and related disciplines of creating video games . A game developer can range from one person who undertakes all tasks to a large business with ___MASK47___ responsibilities split between individual disciplines , such as programming , design , art , testing , etc . Most game development companies have ___MASK19___ ___MASK95___ financial and usually marketing support . Self - funded developers are known as independent or indie developers and usually make indie games . It was one of the forerunners of modern video gaming and helped expand the ___MASK92___ from a novelty to a global industry ( see golden age of video arcade games ). When first released , " Space Invaders " was very successful . The ___MASK92___ ( sometimes referred to as the interactive entertainment industry ) is the economic sector involved with the development , marketing and sales of video games . It encompasses dozens of job disciplines and employs thousands of people worldwide .