House of Cards helped Netflix win three Emmy awards and sign up millions of new subscribers. Photograph: Melinda Sue Gordon/AP  Netflix has added more than 10m subscribers in the last year, taking it to 40m members overall, according to the company's latest quarterly financial results.  Netflix reported revenues of $1.1bn and a net profit of $32m for the third quarter of 2013, its third consecutive $1bn quarter. Just over 31m of its members are in the US, while 9.2m are elsewhere in the world.  The company's growth is being driven partly by its original series, including House of Cards, Hemlock Grove and Orange is the New Black, although Netflix continued its policy of not announcing viewing figures for any of the shows that it commissioned.  "Orange is the New Black has been a tremendous success for us. It will end the year as our most watched original series ever and, as with each of our other previously launched originals, enjoys an audience comparable with successful shows on cable and broadcast TV," explained chief executive Reed Hastings and chief financial officer David Wells in their letter to investors.  The company is planning to double its budget for original content in 2014, including second seasons for the three series named above, as well as for Ricky Gervais' new sitcom Derek. However, Netflix also stressed that the shows it acquires following their runs on cable and broadcast TV are also doing well.  "While our original series get most of the headlines, a bigger percentage of overall Netflix viewing is generated by our exclusive complete season-after series," explained Hastings and Wells. "During the quarter, we launched new seasons of The New Girl, The Walking Dead, Scandal, Breaking Bad, Revolution and Pretty Little Liars."  Netflix reported 1.3m net additions to its membership in the third quarter for the US, and 1.4m elsewhere in the world, fuelled by launches in the Netherlands and Scandinavia. 38m of its members were paying for the service at the end of the quarter.  "Our success this year in increasing international net additions to nearly the level of our domestic net additions shows substantial momentum and confirms our belief there is a big international opportunity for Netflix," explained the letter.  Netflix also said that tablets and mobile phones are "rapidly growing" devices for usage, but also cited its partnership with Virgin Media in the UK as a sign of its plans to work more with ISPs and cable operators.  "We are open to more of these integrations with cable set-tops around the world, but given the fragmented technology footprints, we think it will be many years before cable set-top boxes match Internet set-top boxes for Netflix streaming volume," said Hastings and Wells.  "As a general rule, we're happy to support devices from other video providers as long as we get application placement commensurate with our popularity."  Netflix continues to see HBO as its biggest rival for the future, and now has more paying subscribers in the US than the premium cable network.  "We have done well but we have a long way to go to match HBO's 114 million global member count or their well-deserved Emmy award leadership," said the letter to investors, which reminded them of Netflix's three prizes in the most recent industry awards.  "Title by title, device by device, member by member, award by award, country by country, we are making progress."
Streaming TV and films service now bigger than HBO in the US, fuelled by original shows and exclusives on Breaking Bad and The Walking Dead. By Stuart Dredge