If you don't know who Panacea81 is, there's a good chance you will soon.  The YouTube sensation, also known as Lauren Luke, is in the midst of a multimedia blitz. She's promoting a book, Lauren Luke: Look Like a Star, a Nintendo ( NTDOY.PK - news - people ) game, "Supermodel Makeover By Lauren Luke," and, of course, a Sephora cosmetic line, by Lauren Luke.  Video: Beyond YouTube: Lauren Luke  The 27-year-old single mother from South Shields, England (who used to moonlight as a taxi driver), says she's still amazed that all this success came from a handful of makeup tutorials on YouTube--now counting some 307,000 subscribers with over 63 million views.  "Sometimes I still pinch myself," Luke says. "It's not anything I've ever given a thought to, but I'm going along the way and enjoying myself."  It's unclear if the latest digital Cinderella story (with nearly 23,000 Twitter followers) has staying power and will be able to turn her viral videos into a sustaining money-making brand. Even so, she hopes to make a major contribution to the beauty industry and the way products are marketed to consumers.  Learn the secrets of inner beauty and trusting your instincts from accidental entrepreneur Luke, who sat down with ForbesWoman. "I want to make everyone believe it's OK to be who they are and not feel intimidated by big beauty corporations."  ForbesWoman: When did you realize that you had a fascination with beauty and make-up, and how did you teach yourself, since you're not a professionally trained make-up artist?  Lauren Luke: I think I just have fun. I love color pastel drawings, mixing colors together and I just loved everything colorful. So I think I've got the passion, but I still need to do the basics and work on it, so that's where I come from.  Why do you think your videos resonate with so many different women and young girls? Why do you think they turn to you?  I think because they're real. They're unedited, so you can sit with us and pause and go back and forward. But mainly if you let the video run through, that is exactly how long the make-up look is going to take to do. If people say, "Will you do the Kylie Minogue or the Dita Von Teese," I'll do my best. I'll try it and then they can copy along with us and have fun--and they get the friend talk as well.  The videos create the perception that anyone can really look like Kylie or take a piece of her look. What do you think about the traditional beauty establishment and how it connects to the audience?  There was this idea of the perfect beauty. A lot of people can't do that, and I hope when I came along and started all this, it feels as real looking as they come. I show people that you can achieve a certain look. That's where they went wrong before, they sold the make-up but they didn't sell it on a real person and that's wrong.  Do you think this is going to change the way advertisers or multibillion-dollar beauty companies target their audiences?  It's definitely changed. Now they're all getting in on it: They're all using the real beauty movement and getting in on YouTube and the interactive side of things. They know that's where it's at. It's even changing the way magazines print the beauty columns.  We're just skimming the surface with "real" models now. I still don't think they're huge or they're big girls, but they're scratching the surface, so we're getting there. I'm hoping to keep pushing it that way, so everyone can be accepted and feel good about themselves.  In many ways you're the accidental entrepreneur. How do you approach your business today and what is your strategy when it comes to building out your brand?  Just stay real and if there's something that I don't like, I dont go with it because it doesn't feel right. And keep the interactive side, as well, because right from the start, they are the people that watched. I'll never forget them and leave them on YouTube. And that's all you can do.  The videos that come with each make-up line, they're all on YouTube and they're all on the Web site. So when you buy the kit and they want any ideas, they can come check it out online and I'll show them each step by step what to do.  With all this sudden success have you thought about the end game? Where you want it to go?  To be honest I feel like I'm just taking a lot of it just day-by-day. I have ideas now and I think the biggest thing is, I feel like I've been given this voice. I've always felt like this but nobody knew it. YouTube gave me the platform to come forward and say how I feel, and so I kind of want to run with it.  Video: Beyond YouTube: Lauren Luke  Enjoy this story? Keep reading at ForbesWoman.
This accidental entrepreneur shows millions of real women how to look like stars and supermodels. Will her brand have extended play?