Etsy is a popular online marketplace for buying and selling handmade goods, crafts and artwork that uses Facebook Connect to allow users to connect and share their Etsy Favorites and Etsy Shops with their friends on Facebook.  1,040,535 Twitter followers; 45,891 Facebook fans  Amazon CEO Jeff Bezos believes in Twitter so much that he's one of its major funders. The company uses both Twitter and Facebook Connect to share deals and promotions.  18,053 Twitter followers; 10,394 Facebook fans  Spirit Airlines may not be a shopping company, but the discount airline has made full use of the spectrum of social networking sites. Daily bargain-basement flights are "tweeted" to followers and customer service reps are online to tweet users through purchases and in-flight issues in real time.  10,824 Twitter followers; 618 Facebook fans  ThisNext is an online shopping hub where community members can make recommendations, get personalized suggestions from other members and write reviews to share with other users. Products are categorized by type (furniture, electronics, bags) but also by shopping list (Gossip Girl costume, breast cancer awareness) that are curated by staff and community members.  3,224 Twitter followers; 475 Facebook members  ShopIt is a combination of e-commerce and social networking that enables visitors to sign in with their Facebook account and share products and interact with their friends on the site. Product reviews also link back to the users Facebook page so that their recommendations can be shared outside of the ShopIt community.  497 Twitter followers; 3,284 Facebook fans  JC Penney's ( JCP - news - people ) The Doghouse is a viral campaign that features a video warning men about giving their wives bad gifts, and directs users to buy diamond jewelry gifts on JC Penney's Web site as a way to "get out of the dog house." Users can log in with their Facebook login to find out if they--or any of their friends--are in the doghouse and how to get back into their ladies good graces--through gifts, of course.  ShopStyle users become virtual fashion editors or interior designers by logging into the site and expressing their style through look books and tagged favorites. Deals and styles can be shared within the community of the site and shopped on ShopStyle, linked to blogs or e-mailed to friends.  444 Twitter followers; 606 Facebook fans  Wists is short for "Weblists," a shareable wish list of bookmarks for any page or product on the Web. Users install the Wists button to their browser and the site logs and shares bookmarked sites, fashion-finds, must-haves and great deals with friends and community members.  Got a shopping site you love? Share it in the Reader Comments section below.  Enjoy this story? Read more style stories at ForbesWoman.
ForbesWoman's favorite shopping sites that effectively and creatively use social media to make online shopping anything but click-and-buy.