Officer and cofounder willantjohnson. Thank you for being here. Pools are expensive, no matter what year it am i right? They certainly are, but you trade that off with the benefit you are getting, there is certainly a lot to enjoy as well. Ok, but a lot of the pool construction, pool quality has to do with what you did at the very beginning, right? Absolutely. Most issues with pools that develop 10, 15 years down the line have to do with a construction failure upfront. Get a builder with the right materials, has the right experience to build the pool but you want and can live with. Ok, i am assuming w, marriott hotels, starwood went through a checklist before they oust vivopools to come in and take care of their pool experience? Absolutely. The key thing for clients is the liability around the pool experience. You have the chemicals, safety, equipment, potential drowning. As a result, they are really looking for reputable, professional companies. Are there different ways you can keep the pool in perfect condition, whether it is the ph balance you would have in the water, the filtering system? Sure. The key with any kind of clean process -- whether it is a pool, and house -- the consistency with the routine you're going through. With a pool, you're dealing with an organic model of water. The chemistry, the ph, the chlorine levels. Most homeowners, when you talk about those terms, they say, whoa, i don't want to get involved -- that is what i mean. Chlorine i guess is a more traditional way of filtering? And now uv, ozone, a whole range of options to reduce the chemical -- the chemicals. This uv method or ozone? Absolutely. Generally you use chlorine in less amounts. You still have to use a little chlorine. The key to managing a pool is not just the chlorine. It is the water temperature. The motor and pump system. You need to have perfect filtration. Here is the water sit around the pool. Even if the water has perfect chemicals, if it is not being filtered properly you will still have issues. What about closing down? That whole process. Are there ways to estimate cost and close down procedures? Sure, in the northeast, most homeowners are paying $4500 to close down their pool for the winter. That includes blowing out the lines, making sure you do not have water in the lines, covering the pool. That is about a 400 to $500 process. You have operations in all of these faces. And there are year-round operations. You may use the pool lesson in december, but you keep it operational. What about salt letter pools -- salt water pools versus freshwater? Sure. Saltwater pools were the rage. A lot of people were converting their pools over to saltwater. The big misconception, i have a saltwater pool, i'm not using chlorine. That is not true. You are using the salt in the water to in the chlorine gas. You're still using chlorine in your pool. It feels more natural for homeowners going up cap. All right, if willantjohnson gave us a tour of his top three pool's to exemplify conditions, where would they be located? I love hawaii. Big resorts, millions of gallons of water in these pools. As a result they have all of the features associated -- the waterfalls, the streams, the greeks. If you go to properties in california, you get into more of the architectural advances. And then you come to the southeast or the northeast, you also have wonderful pools. I have to say to be fair -- we operate from new york all the way to hawaii -- do you have a pool? Absolutely. One of my favorite memories as a  This text has been automatically generated. It may not be 100% accurate.
Willan Johnson, co-founder and CEO of VivoPools, discusses the luxury pool business with Pimm Fox on "Taking Stock." (Source: Bloomberg)