Drawing much of the attention is Steven Johnson's new book, "Where Good Ideas Come From." But a recent academic paper from MIT and the release of "The Social Network," that movie about Facebook's innovative founder, have been stirring up the bloggers, too.  Here's a quick look at some of these innovation myths. Chip in your own thoughts in the comments section below. If you're on Twitter, you can use the #goodideas hash tag to discuss Johnson's book, and join us for the #cnntechlunch conversation Friday at noon ET. We'll chat about these issues then.  Myth No. 1: Ideas just pop into people's heads  The invention of the World Wide Web shows that great ideas don't arrive as epiphanies, Johnson writes in "Where Good Ideas Come From."  "The Web came into being as an archetypal slow hunch: from a child's exploration of a hundred-year-old encyclopedia, to a freelancer's idle side project designed to help him keep track of his colleagues, to a deliberate attempt to build a new information platform," Johnson writes.  He told Salon.com in an interview that "concepts take time to develop and incubate and sit around in the back of [innovator's] minds sometimes for decades."  So don't expect to wake up with out-of-the-blue brilliance.  Myth No. 2: Big tech firms do most of the innovating today  Based on the spectacles that tech companies make out of announcing new products (when Apple unveiled a new iPod in September, Chris Martin from Coldplay and Lady Gaga were on hand), it would be easy to think that the big companies of Silicon Valley are doing most of the innovating these days.  Not so, according to a recent study.  Eric Von Hippel of MIT and colleagues found that regular Joes spend more money in aggregate on developing new consumer products as all of the innovation firms in the UK. And more than 6 percent of the 1,173 people studied had participated in "household" innovation.
An apple fell on Isaac Newton. Electricity struck Benjamin Franklin.Based on those well-worn historical examples, you might think all inventors, creators and idea dudes are hit with wonderfully