Alan Rosenberg, the guild’s president, rejected the call for a unionwide vote.  “Our negotiating committee to a person, including representatives from across the country, does not believe this deal is acceptable,” he said in an interview. “When we put something in front of members, I want to make sure it’s something they can live with.”  Producers gave S.A.G. the offer on June 30, the day before the previous contract expired. The offer, according to producers, was on par with what four other Hollywood unions received and would deliver $250 million in additional compensation to actors over its three-year run.  Among the improvements, producers say, is a 2.5 percent increase in salary for guest stars in television and a 10 percent increase in wages over the course of the contract. The offer establishes residual payments for made-for-new-media content and the streaming of television shows and movies.  But the offer does not include an increase in DVD residuals. None of the other four unions got such an increase, but S.A.G. leaders say the point is crucial to them. It also does not go as far as S.A.G. wants in preserving actors’ consent over the use of video clips of their work online.  Both sides have ratcheted up rhetoric in recent days. In a radio interview on Wednesday, Mr. Rosenberg called the most recent offer from producers “inadequate and frightening.” The producers’ alliance sent a letter to 120 California legislators blaming S.A.G. for bringing Hollywood to a standstill and pointing out the economic damage a strike would cause.  The producers’ alliance also increased pressure on S.A.G. to make a deal by making public a timing clause attached to its offer. If S.A.G.’s membership ratified a new agreement by Aug. 15, producers said they would make the improved pay retroactive to July 1, the day the previous contract expired. If the August date passed, wage increases would not go into effect until ratification.  Producers do not want actors to keep negotiations plodding into September, when the Emmy Awards could give the guild additional leverage. Last winter, screenwriters’ unions successfully used a boycott of the Golden Globe Awards and a threatened boycott of the Academy Awards in their bid for an improved contract.  Members of a smaller, rival actors’ union on Tuesday approved a new contract with Hollywood’s major production companies. Leaders of the American Federation of Television and Radio Artists said 62.4 percent of the voting members were in favor of the deal. It would not reveal the vote tally, citing longstanding practice.  That percentage, while a solid win for Aftra, was interpreted by S.A.G. board members in sharply different ways. A more militant group saw the margin — low by historical measures — as an indication that actors backed S.A.G. in its fight for a contract with significantly better terms. Other board members argued that the margin supported the opposite view.  A version of this article appears in print on , on Page C2 of the New York edition with the headline: Leaders of Actors’ Union Call Final Offer Unacceptable. Order Reprints| Today's Paper|Subscribe
Leaders of the Screen Actors Guild declined a final offer for a new labor contract and an alliance of Hollywood production companies demanded a vote by the union’s members.