Little White Dress is located in Denver's Highlands neighborhood. Since Saturday, "we've seen a dramatic increase in traffic to our website," says Ms. Malone. Appointments for fittings are also up.  Little White Dress is located in Denver's Highlands neighborhood. Since Saturday, "we've seen a dramatic increase in traffic to our website," says Ms. Malone. Appointments for fittings are also up.  Ms. Malone, 53 years old, says she didn't know who Ms. Chan was when the famous bride came to her salon last October to shop for a wedding gown and then again in April for a fitting. "If we had known the whole time, we might have been nervous," she says.  Ms. Malone, 53 years old, says she didn't know who Ms. Chan was when the famous bride came to her salon last October to shop for a wedding gown and then again in April for a fitting. "If we had known the whole time, we might have been nervous," she says.  A model wears the same style dress that Ms. Chan wore in her wedding in this 2005 photo taken during a fashion show in New York. The dress -- called Sky Between the Branches -- was made by designer Claire Pettibone of Los Angeles and features laser-cut embroidered fabric.  A model wears the same style dress that Ms. Chan wore in her wedding in this 2005 photo taken during a fashion show in New York. The dress -- called Sky Between the Branches -- was made by designer Claire Pettibone of Los Angeles and features laser-cut embroidered fabric.  Ms. Pettibone, 45, says she received five orders for the dress from retailers less than 48 hours after photos of Ms. Chan wearing it surfaced in the media. Normally, she says she sells no more than four dresses in any one style over a month's time.  Ms. Pettibone, 45, says she received five orders for the dress from retailers less than 48 hours after photos of Ms. Chan wearing it surfaced in the media. Normally, she says she sells no more than four dresses in any one style over a month's time.  Most of Ms. Pettibone's customers are retail shops but she also runs her own salon in Beverly Hills, Calif., at left. She says her company website attracted about 30,000 visitors on Monday, up from the daily 1,500 or so it usually gets.  Most of Ms. Pettibone's customers are retail shops but she also runs her own salon in Beverly Hills, Calif., at left. She says her company website attracted about 30,000 visitors on Monday, up from the daily 1,500 or so it usually gets.  Ms. Pettibone says she was stunned when she learned that Ms. Chan had bought one of her dresses. She started her business 18 years ago with her husband, Guy Toley, at left. Initially, she says she made mostly lingerie before branching into wedding attire in 2005.  Ms. Pettibone says she was stunned when she learned that Ms. Chan had bought one of her dresses. She started her business 18 years ago with her husband, Guy Toley, at left. Initially, she says she made mostly lingerie before branching into wedding attire in 2005.  Ms. Chan and Mr. Zuckerberg wed on Saturday at their home in Palo Alto, Calif.  Ms. Chan and Mr. Zuckerberg wed on Saturday at their home in Palo Alto, Calif.
Priscilla Chan bought the $4,700 gown she wore in her wedding Saturday to Facebook founder Mark Zuckerberg at a small bridal shop in Denver. The owner of the five-year-old salon, Cate Malone, says she hopes the media attention surrounding the dress will boost business.