Looking at the results, McDonald's reported a lower-than-expected quarterly profit as comparable sales in its struggling U.S. business fell for the third straight quarter and sales in Europe declined for the first time in four quarters.  Conversely, Chipotle beat estimates and said comparable restaurant sales increased 17.3 percent.  Because McDonald's is largely a seller of inexpensive hamburgers and fries, while Chipotle is a higher priced burrito maker focused on food with integrity, "These results say to me that customers are rebelling against (McDonald's) inexpensive non-natural and non-organic (foods) even if it is cheap and relatively tasty." Instead, they're willing to pay up for Chipotle.  Always looking to confirm an outlook, Cramer thinks results from Coca-Cola, which missed estimates as North America growth stalled, are sending a similar message. "It says to me that people don't want as much processed sugar water," Cramer noted, although it, too, may taste great.  -----------------------------------------------------------Read more from Mad Money with Jim Cramer8 reasons the market isn't worseHot trade: From Cramer's point of viewRock solid recovery stocks?-----------------------------------------------------------  All told, Cramer thinks it's reasonable to conclude that healthy eating isn't just a fad, it's a permanent shift, and, as a result, the long-term trend should inform future investments.  "Although I believe that the stocks of Coca-Cola and McDonald's can rally from restructuring and dividend boosts and the like, I would rather be in stocks with organic growth. And while I never recommend chasing a stock that's popped 12 percent in a single session, over the long-term I think Chipotle will outperform both McDonalds and Coca-Cola, perhaps for many years to come."
“They are making statement about what people want to eat and, as a result, what investors should want to buy,” said Cramer.