Representatives of Goal Financial could not be reached for comment on Sunday.  Goal, based in Alexandria, Va., has been a significant loan provider. According to Student Marketmeasure, a Bethesda, Md., company that tracks student lending, Goal in 2006 was one of the country’s 10 biggest providers of consolidation loans, which allow students to combine loans from different sources so they can make just one monthly payment.  The company states on its Web site that it has served more than 200,000 students and families. And according to Mr. Cuomo’s office, since 2001 it has sent out more than 60 million pieces of direct mail advertising.  But Goal is no longer accepting loan applications, the company says on its Web site. Like other student loan companies, it has apparently been affected by turmoil in credit markets and by a reduction in the government’s subsidy payment to lenders making federally guaranteed loans.  The investigation of student loan companies’ marketing methods grew out of Mr. Cuomo’s examination of ties involving lenders and college financial aid offices. That prior investigation found instances of lenders offering various perks to aid officials and to colleges as an incentive to steer students to particular lending companies.  In response, Mr. Cuomo’s office developed a code of conduct limiting relationships between lenders, on the one hand, and colleges and aid administrators, on the other. New York lawmakers put provisions of the code into legislation last year.  The code of conduct on marketing includes prohibitions on deceptive tactics and on offering prizes and sweepstakes to attract borrowers. It also requires companies to provide timely information on loan terms and benefits to make it easier for students and parents to compare borrowing options.  A version of this article appears in print on , on Page B4 of the New York edition with the headline: Another Student Loan Company Settles With New York. Order Reprints| Today's Paper|Subscribe
Goal Financial, which offered iPods, spa gift cards and other items to lure borrowers, will adopt a marketing code of conduct and pay $350,000 to a financial aid fund.