Having failed to make much impact since it was released in 2007, Apple TV will get a dramatic price cut -- from $299 to $99 -- an offer new features like television show rentals for 99 cents.  "We've sold a lot of them, but it's never been a huge hit," Jobs said, noting that no one else has dominated the TV-computer integration space either. "Nothing's really hit in the living room yet."  The move pushesApple deeper into competition with current TV-integration devices like Roku and TiVo Premiere and looks to get a jump on Google TV, which is expected out this fall.  Only ABC and Fox have signed on for the 99-cent TV rentals, which will be commercial-free. Apple TV currently lets users buy TV shows for $2.99.  The new Apple TV also features Netflix integration, letting users stream online movies from the movie-rental site instantly.  The device is about one-quarter the size of the current Apple TV box. It will be available in about four weeks, Jobs said, and can be pre-ordered immediately.  After tweaking the iPod media-player line last year, Apple is completely reworking the devices this year.  "This year, we've gone wild," Jobs said at the company's annual music-heavy event, which featured a performance by Coldplay singer Chris Martin (whose daughter, incidentally, is named Apple).  "It's the biggest change in the iPod lineup ever."  Topping the list of changes is the iPod Touch, which, based on Jobs' description, will be remarkably close to an iPhone 4, but with no phone.  The new Touch will be thinner, with the same high-definition retina display as the iPhone 4, a front-facing camera that allows FaceTime video calling and a rear-mounted camera with HD video recording.  "It's also an iPhone without a contract," Jobs joked.  The Touch has become the most popular iPod and is also the world's most popular mobile video game device, he said.  The Touch will be available for $229 for an 8-gigabyte version, $299 for 32 gigabytes and $399 for the 64-gig model.
A reworked line of iPods and a new, drastically cheaper, version of Apple TV are on the way.Those announcements highlighted an entertainment-themed presentation by Apple CEO Steve Jobs on