In this undated product image provided by McDonald’s one of the McDonald’s mascots the Hamburglar poses for a photo. The company is bringing the burger thief back to its advertising after a 13-year absence. On Wednesday, May 6, 2015, McDonald's Corp. tweeted a 30-second ad featuring the Hamburglar, his face unseen, flipping burgers in a suburban backyard with his wife and son. (McDonald’s via AP)  In this undated product image provided by McDonald’s one of the...  The McDonald's Corporation April 15, 1955 in Des Plaines, Illinois. The first McDonald's was founded as a barbecue restaurant in San Bernardino, California in 1940. It wasn't until Richard and Maurice McDonald partnered with businessman Ray Kroc 1in 1955, however, that the business began its expansion.  The McDonald's Corporation April 15, 1955 in Des Plaines, Illinois....  Customers line up outside the first McDonald's hamburger stand which was opened in 1948 by brothers Dick and Maurice McDonald in San Bernadino, Calif. Six years later, a Chicago milkshake mixer salesman named Ray Kroc acquired franchise rights.  Customers line up outside the first McDonald's hamburger stand...  Ray Kroc, the former owner of McDonald's hamburger chain and the San Diego Padres baseball team speaks during an interview in his office at San Diego Stadium, April 12, 1979.  Ray Kroc, the former owner of McDonald's hamburger chain and the...  One of the last remaining old style red-and white McDonald's stands in Beaver Falls, Pa., in Sept. 1985.  One of the last remaining old style red-and white McDonald's stands...  One of the last remaining old style Red-and White McDonald's, seen between the arches, stands in Beaver Falls, Pa., in Sept. 1985. It is one of six of the old style McDonald's restaurants  One of the last remaining old style Red-and White McDonald's, seen...  Richard "Dick" McDonald holds up a cheeseburger in 1984 while reminiscing about how he and his late brother Maurice founded McDonald's. On Tuesday, July 14, 1998, McDonald died in Manchester, N.H. He was 89.  Richard "Dick" McDonald holds up a cheeseburger in 1984 while...  Ray Kroc's original McDonald's in Des Plaines, Ill., is seen, Nov. 18, 1982. The first McDonald's opened here in April 1955.  Ray Kroc's original McDonald's in Des Plaines, Ill., is seen, Nov....  Ray Kroc, former of McDonald's, in 1978.  Ray Kroc, former of McDonald's, in 1978.  Edward H. Rensi, then president of McDonald's USA, left, watches Dick McDonald enjoy the 50 billionth hamburger cooked and served by Rensi in New York City, Tuesday, Nov. 20, 1984. McDonald and his brother Mac started the fast-food restaurant franchise in 1948.  Edward H. Rensi, then president of McDonald's USA, left, watches...  Mickey Christianson polishes his 1948 Ford Woody in the parking lot of the country's oldest operating McDonald's restaurant during a celebration for the store's 50th anniversary in Downey, Calif., Monday, Aug. 18, 2003.  Mickey Christianson polishes his 1948 Ford Woody in the parking lot...  In this file photo taken April 6, 1988, Ronald McDonald watches as about 20,000 balloons head skyward at the opening of the 10,000th McDonalds restaurant worldwide, in Dale City, Va.  In this file photo taken April 6, 1988, Ronald McDonald watches as...  People walk in front of the new McDonald's fast food restaurant on the Champs Elysees in Paris, France, June 26, 1989.  People walk in front of the new McDonald's fast food restaurant on...  In this Wednesday, Jan. 31, 1990, file photo, hundreds of people line up around the first McDonald's restaurant in the Soviet Union at Moscow's Pushkin Square, on its opening day.  In this Wednesday, Jan. 31, 1990, file photo, hundreds of people...  With a cup of coffee and a cold drink in his hands, President-elect Bill Clinton leaves a local McDonald's restaurant in downtown Little Rock, Arkansas, Jan. 13, 1993. The fast-food establishment is one of Clinton's usual stops during his morning jogs.  With a cup of coffee and a cold drink in his hands, President-elect...  Baseball's Michael Jordan, right, asks of basketball's Michael Jordan, "I thought you retired?" in a composite photo for a McDonald's TV commercial, shot, Jan. 13, 1995 Chicago, Ill.  Baseball's Michael Jordan, right, asks of basketball's Michael...  An Indian holyman sips a soft drink at the opening of the first Mcdonald's family restaurant in New Delhi Sunday, October 13, 1996.  An Indian holyman sips a soft drink at the opening of the first...  An Emirates national passes by a replica of Ronald McDonald at one of several McDonald's fast food chains in Dubai in 1997.  An Emirates national passes by a replica of Ronald McDonald at one...  Pedestrians pass by a McDonald's fast food restaurant located in Budapest's Western Railway Station, March 6, 1997.  Pedestrians pass by a McDonald's fast food restaurant located in...  Herb Peterson, the creator of the Egg McMuffin, shows off his invention Tuesday, April 1, 1997, at one of his McDonald's franchises in Santa Barbara, Calif.  Herb Peterson, the creator of the Egg McMuffin, shows off his...  A trooper of Pakistani para-military force stands on alert near a McDonald's Sept. 25, 2001 in Karachi, Pakistan. Government of Pakistan enforced security outside the outlets of McDonald's, as emotions of Karachi residents are heating up against the United States because of possible attacks on neighboring Afghanistan.  A trooper of Pakistani para-military force stands on alert near a...  View inside a room of the newly opened worldwide first McDonald's hotel in Ruemlang, Switzerland, on Friday, March 16, 2001. The "Golden Arch Hotel Zurich Airport" offers 211 rooms in the four-star-category.  View inside a room of the newly opened worldwide first McDonald's...  Morgan Spurlock undergoes a physical examination in this undated publicity photo in 2004. To produce "Super Size Me," Spurlock's riveting and often revolting indictment of American eating habits and the fast food industry, he consumed nothing but McDonald's food and drink for 30 days.  Morgan Spurlock undergoes a physical examination in this undated...  Morgan Spurlock, director, producer and star of the documentary film "Super Size Me" clowns with a movie poster at the U S Comedy Arts Festival, Wednesday, March 3, 2004, in Aspen, Colo.  Morgan Spurlock, director, producer and star of the documentary...  Heidi Klum eats a McDonal's french fry in 2005.  Heidi Klum eats a McDonal's french fry in 2005.  Commuters stand near a McDonald's restaurant in Marathon, Greece, Thursday, Aug. 19, 2004.  Commuters stand near a McDonald's restaurant in Marathon, Greece,...  A McDonald's restaurant is shown in New York's Times Square Friday, Sept. 2, 2005.  A McDonald's restaurant is shown in New York's Times Square Friday,...  The marquis for a Times Square McDonald's is shown Saturday, April 9, 2005 in New York.  The marquis for a Times Square McDonald's is shown Saturday, April...
NEW YORK (AP) — Based on McDonald's latest ad, it looks like the Hamburglar settled down in the suburbs and spent the last decade going to youth soccer games and perfecting his stubble.  In April, McDonald's announced that it is introducing a trio of "Sirloin Third Pound" burgers for a limited time, the latest sign the chain is pushing to improve perceptions about the quality of its food.