News.com also reported this month that there were companies in the business of gaming sites like Digg and Reddit. Neil Patel, chief technology officer of the Internet marketing firm ACS, told News.com that companies charge as much as $15,000 to get content up on Digg.  Dueling Videos A short video produced by the advocacy group Public Knowledge, available on YouTube, has won plaudits for its clear, concise explanation of “net neutrality:” the effort to prevent Internet service providers from offering “tiered service” to content providers, which critics say will make Web sites that pay extra more accessible than those that don’t. “This is a great explanation of net neutrality,” one YouTube user wrote. “I finally get it!” The video is so straightforward, in fact, that it might be called dull.  Another video, also on YouTube, is much better produced, complete with nerve-shaking music and a voiceover straight out of a political ad. But it never explains what net neutrality is — it merely describes it as “mumbo jumbo,” vaguely asserts that it’s “bad for consumers,” and takes a few potshots at Google (which favors net neutrality).  This second video, we learn from the tiny type at the end, was paid for by the National Cable and Telecommunications Association (youtube.com).  Pursue the Children Patti Santangelo became something of a cause célèbre for recording-industry overzealousness over the last year. The mother of five faced a lawsuit by five big music companies represented by the Recording Industry Association of America, which accused her of illicitly downloading music. She has always insisted that she’s not guilty, and indeed didn’t quite know at first what downloading even was.  The music companies have dropped their lawsuit against her, though their lawyer, Richard Gabriel, wrote in court papers that they would probably have won. Instead, he wrote that the companies will “pursue defendant’s children.” The case against Ms. Santangelo’s daughter, 16, and son, 20, will continue (ecommercetimes.com).  Browser Wars Redux According to W3Counter, the various flavors of the Firefox Web browser now make up about a quarter of the market, compared with about 65 percent for Microsoft’s Internet Explorer. The remaining 10 percent is split among browsers like Opera and Safari, which is just for Mac users (w3counter.com).  Lost in Translation Most people have heard about the trouble that General Motors had trying to sell the Chevrolet Nova in Spanish-speaking countries. The company learned too late that “No va” means “it doesn’t go” in Spanish. But it turns out there are plenty of other examples, as enumerated in Moronland.net’s “Top 13 Worst Slogan Translations Ever.” For example, the American dairy industry tried to export its “Got Milk?” slogan to Mexico and ended up asking Mexicans “Are you Lactating?”  Complete links are at nytimes.com/business. E-mail: whatsonline@nytimes.com.  A version of this article appears in print on , on Page C5 of the New York edition with the headline: Stuffing the Electronic Ballot Box. Order Reprints| Today's Paper|Subscribe
When marketers and spammers try to manipulate the rankings at sites like Digg.com to promote a company, product or Web site, the system breaks down.