You may have seen Elon Musk's announcement yesterday about the Tesla Powerwall, a home battery system meant to increase the efficiency of the average home. While this signifies a big step into another market for the American startup company, their focus is still on building high-quality electric vehicles.  As it stands, the Model S is the only new Tesla you can buy, and with a new, powerful, all-wheel-drive version, it's certainly no slouch. But where do they stand on future models, and how sure can we be that they will succeed?  We take a look at what's in the pipeline, and what we've learned already, about America's most controversial car company.  The Model X is (tentatively) slated to debut this September, but Musk and company have been claiming it's right around the corner for years now. With innovative gull wing doors, a fully-electric drivetrain, and the all-wheel-drive system from the Model S, it's sure to capitalize on the electric mobility trend that's sweeping the nation. And the fact that it's an SUV certainly can't hurt.  But while the Model X leaves much to be excited for, there are still many hesitations. Being a new, independent company, Tesla is still having teething issues. Their direct sales model is still not legal in all states, and Model S owners are reporting many problems with their brand new S's. There was even the gearbox issue when they first launched the Roadster several years ago. The Model X is sure to be impressive, but it's too soon to say how much.  Tesla is going straight for the heart of the luxury market, taking on established, gas-powered entries like the BMW 3 Series, Mercedes-Benz C-Class, and Audi A4. The curiously-named Model 3 is their shot at taking a slice of that lucrative pie, and while there are no renderings, concepts, or specifications as of yet, Musk promises the project is in the pipeline. A sub-$50,000 Tesla with an impressive range would be a game changer, and if they're able to pull it off, it could lead to the oh-so-tempting electric car for the masses, something that many have tried but none have truly succeeded at.  Where to go from here?  With their plans to appeal to the masses, Tesla is showing no signs of slowing down. With a battery super factory on the way and definitive plans for future models, all Musk and his crew have to do is start delivering on their promises. If they're able to release the Model X this year to the thousands of pre-orders, they're sure to win big time. A more affordable model could only be good news too, and if they could come out with something in the next 2-3 years that delivers what they say, the Model 3 could be a massive hit as well.
Tesla is the newest major car brand in the U.S., but they're also one of the most talked-about. What's next for them after the Powerwall?