Irene Rosenfeld, chief executive officer of Kraft, outlines her company's plan for the next few years.  Steve Forbes: And when you get a setback, I mean you had one in 2003, you left the company and then came back. Would you advise younger people, "Be prepared, you may have to move and see what turns up?"  Irene Rosenfeld: Yes. I think that at the root of that is you need to be happy, you need to feel you're making a difference. And if that's not playing out, you need to make a change. And I would stand behind that advice. My hope and my expectation is that at Kraft Foods ( KFT - news - people ) we are working hard to make sure that we are listening to employees, that we are encouraging them to speak up about what their career aspirations are, what they're looking for. Because I would hope that we can accommodate some of their needs without them having to leave.  But I certainly would advise that, if you've tried all that and it's not happening the way you need it to, you need to make a change.  Forbes: And in terms of shareholders, obviously, the stock market's not been conducive to any company, most of them, doing well. How would you tell investors, "Yes, Kraft is a big company, it's in certain categories, but here's what makes us top of the breed." You mentioned 44%, 70%.  Forbes: What else would you tell them?  Rosenfeld: Well, I think I've laid out our strategy for the next three years. What I've said is our first focus is to delight global snacks consumers. It's a growing category around the world. It's got very attractive margins. And we're advantaged within that category. Seventy percent of our business outside the U.S. is in snacks. Over half or our business globally is in snacks. So I feel good about the portfolio. I like the geographic footprint. We've doubled our position in developing markets and I think if we look out over the next three years, about close to a third of our business will be in the developing markets. And I like our position from a channel perspective.  The immediate consumption channels, where we've doubled our presence, is a fast-growing channel with very attractive margins. And all of that together are what give me great confidence that we will be able to deliver revenue in the top tier of our peer group in excess of 5% and EPS growth of nine to 11%. And I think that will be fairly strong performance by any standard.
CEO Irene Rosenfeld lays out her company's goals and gives advice to other businesspeople on when to make a change.