The world is getting smaller every day. Whether it’s housing data coming out of China affecting American equity markets, or natural disasters in Thailand impacting industries in Japan, there is no question about the deep interconnectedness of global economies. With this in mind, businesses of every conceivable shape and size are seeking to gain a competitive advantage via international growth.  Though large conglomerates and multinational corporations might be well schooled in conducting business overseas, the barriers to entry can be surprisingly high for small and medium-sized firms trying to gain a foothold abroad…and not just financially. Many of the problems that smaller companies face in trying to expand internationally lie in understanding a country’s social and cultural nuances. For example, younger firms may not know that in France it pays to take your counterparts to a trendy restaurant post-meeting, or that in Argentina one might be expected to give a kiss as opposed to a handshake (on the cheek, and only in an informal setting). If you’re thinking that these intricacies might not be significant, let me hit you with some knowledge.  A few years ago, my father, born and raised in Mumbai, India, told me a story of an American gentleman who showed up to a formal business meeting in India wearing a piece of traditional Indian garb: the kurta. The kurta is a shirt that hangs right above the knees and is typically loose-fitting and can be worn over various kinds of leggings, including jeans. Though it is often worn casually, there are kurtas that can be used for more formal occasions. This man was apparently wearing a very loose, very casual one, which was clearly not appropriate, given the setting. While it is certainly acceptable for foreigners to dress this way in India (it is actually seen as a sign of friendship and respect), it was quite unexpected at the time. Needless to say, some of the other attendees were a little surprised.  I have also heard quite embarrassing stories from various friends and family who conduct business in China and Japan, ranging from people bowing upon entering a room, dressing inappropriately, or saying ‘no’ explicitly and directly to a C-level executive (note: this is not a good idea in Japan). Foreign waters can be treacherous, so knowing how to work the system can be extremely beneficial. A fresh suit, blue tie and firm handshake can only get you so far.  Using data compiled by the firm One Hour Translation, we have created a slideshow highlighting foreign-market specific tips in 10 different countries to which American companies have been flocking. One Hour Translation compiled this info by way of its 10,000+ network of translators all over the world. The firm worked with those individuals holding business expertise unique to each of their home countries for the benefit of American firms looking to enter some of these markets. While many of these tips might not concern how to dress, they are a great springboard for anyone looking to increase their international know-how.  As the saying goes, you never get a second chance to make a first impression. So if you’re not ready to offer coffee/tea and cookies to your prospective German partners, read on to get more tips.
The world is getting smaller by the day.  These tips and tricks will help any company trying to develop an international presence.