This transcript has been automatically generated and may not be 100% accurate.  ... the special sauce in the adult swim formula that channel the takeover from cartoon Network at night is an outlier in the TV industry but Andy and we have that elusive twentysomething audience in France while most network hemorrhaging younger viewers ... like an adult swim has tried to ... cure with the story is doubly SJ entertainer reporter John Jurgensen John thank so much for being with that ... my pleasure so Don Cooley is the average adult swim Bueller ... the ... ideas the night owls with many different varieties ... these are guys it's mostly men watching adult swim ... of who it sort of come to know this programming that most things played out in the overnight hours ... um you know and also has to be on you know I'd like to three for the morning at six to expand its steadily from there ... Auburn Stephen nighttime phenomenon in the stock just college kids and teenagers ... it's also artists at musicians folks who will hang out at night and are up most the night ... to end up turning on adult swim and leaving it on because ... it's just as voice speaking to ... the core audience the right now although the already getting keep watching the same number is one of its prime time ... well that's the big tested me an adult swim is steadily pushing the earlier earlier hours of the night ... of right this point it's these mostly reruns of Fox shows like family guy early night but there's trying to come up of original programming ... this can appeal to a broad based but still kind of ... still cannot capture the scatter cultural sensibility they have a late night so that's the big test for them came out but you know I think if they can do that ... go ahead ... so when you get a taste of the programming that has been so attracted to this group and ... how they're going to ... try and parlay that to an earlier audience ... what's this mix of these reruns that a bit of a popular elsewhere like family guy ... Futurama things like that but they also have these essentially short sale stuff a lot of adult swim originals are fifty minutes long shows like ... aqua teen hunger Force has been on for years and years which has ... operated for many different names even ... love the shows are short ... sometimes really strange ... but also inside jokes and full of inside references the viewers to stop with the shows for years here's what Herstand prickly it's kind of its kind of a clubhouse mentality that happens on the network ... of that that kind of comes and lots of different ways ... and is also peppered with this voice of a network The runs in the senior special promos that speaks directly to the viewers ... can avoid the network and is there a visionary effing all the ... single visionary behind adults clamor as if a team effort ... was very much a team effort not to small team effort that chord with people many of whom have been at the network for years ... ah but the guy at the top was really has given it controls is a guide to Michael as though ... I who has this very sort of understated southern said that its ability to him ... but is also pretty tough as nails when it comes to getting the program he wants on the air ... ah but everything how to run through the filter of his tastes ... I aam and be anyone you talk to make shows the network got back we talked about him ... in his approach to programming when they would talk about their blog chat with adult swim so it's very very clear that ... he's the one who sort of got this network to where it is today and what that huge on a lookout and ... I am I go to bed a lot earlier ... I don't want people to watch the show I have that covered Discover ... by watching more and more ... of but you know that there's a lot of great stuff it's becoming more ... of mainstream like this show Wickham already this comes from the creators of community ... that's when their big hopes for prime time ... an appeal which is essentially a heel family comedy ... in the form of a very outlandish adults with show and ... bill online and you really have to watch it on TV ... oh oh that's true aam but they are more more building up their content for the way they see their with capabilities that sort of another extension of what adults when it so they run ... marathons of their shows online details of these very ... dedicated ... live with call in shows that their cultivating on on mine and also transferred to the ... network itself so there's very much a dual ... personality what comes those adults with high Don
While most networks are bleeding young viewers, Adult Swim has ranked No. 1 among adults 18-34 across the day for the past 10 years. WSJ's John Jurgensen reports. Photo: Adult Swim