Perhaps the biggest disappointment of the past twenty-years has been men’s cosmetics - the idea that an increasing variety of pustulating ointments will make men feel more like men.  A big part of this has been to fool gullible blokes into thinking that their trip to the bathroom could feel like some kind of Thor-like adventure. Just listen to this form a bottle of Adidas’s new “Ice Dive” shower gel: “With marine extracts and a clean, ozonic fragrance, this refreshing shower gel is made for a man who loves the thrill of intense pleasure and dives into life headfirst.” Ridiculous.  For me, using women’s cosmetics started with pinching the odd bit from my girlfriend. But I’ve branched out since then and done my own research. I’m not against using men’s stuff now, I just refuse to let such an inane a concept as the gender of a bottle of cream affect my purchasing process.  Here are a few favourites I’d recommend to any man:  Men’s razors are still your best bet for any fiddly grooming (shaping your high-street stubble, close-shaving your soul patch). But many women’s razors are larger, designed to cover a bigger area and catch longer hairs, which is handy if you’ve been letting your beard grow and don’t have access to electric clippers. They’re also way better for shaving your chest or nethers in the shower: the bigger surface area means fewer strokes and less irritation. Plus most of them (like these from Wilkinson Sword) come with some kind of moisturing strip which is less silly than it sounds.  Pretty much all men’s styling products that cost less than £20 leave your hair rigid and plasticky, like an angry anime cartoon. They make your hair horrible to touch and often appear thinner than it is because hair clings together in thick patches. Women’s styling waxes, like this one from Aveda, are lighter, more malleable, and won’t turn your hair into greasy gloop.  This stuff is magic. As far as I know there is no male equivalent. You put a tiny bit of it on your face and even the coarsest, beard-covered cheek will turn to silk, immediately. It’s more noticeable than any moisturiser in the world. I have no idea if it’s actually doing good for your skin – my guess would be nah – but this stuff is so smooth it makes a baby’s bottom feel like the Rockies. It’s particularly good after you’ve shaved and moisturised, and will stop you from getting nasty shaving spots.  Eucerin DermoCapillaire calming urea scalp treatment  I’ve had really bad dandruff all my life. I’ve used men’s shampoos from Head & Shoulders, T-Gel and Nizoral without any joy. I bought this stuff once on the recommendation of a female friend and in three days it had by and large cleared the worst of the dandruff completely. The best thing about it is that you can just use it any time on your dry hair; you don’t have to wash your hair more than once a week. Also, it doesn’t even mention the word “dandruff” on the bottle (although it does mention something else but, hey, whatever works).  Olay In Shower body lotion ultra moisture  Now this stuff is legit. Basically conditioner for your balls, bum and back, you use it in the shower just like soap. It’s wash-off moisturiser which makes your skin feel human again, probably because of the shea butter, which is particularly pleasant after a weekend of heavy boozing.  The worst thing that advertising ever did was make men think that scented deodorants would help them get laid. Those ads, largely effective on teenage boys, mean that Lynx is now the default scent of virginity. Not only that, but scented deodorants totally mask the smell of any potentially decent smelling aftershave you may have applied. Instead, get some Dove deodorant, which does exactly the same thing but makes you either smell like clean bedsheets (original) or a posh gin and tonic (cucumber).  Boys like baths. They’re a great opportunity for us to listen to Serial and get clean without all the bother of having to stand-up for literally minutes on end. All bubble baths are basically a ripoff, though: who wants frothy crap clinging to your skin when you’re just trying to wash yourself? This product is fun, however. You stick the whole bottle in the tub: the stuff inside is like a hard block of lard which melts down while you’re in the bath. Then, when you get out, you rub it into your skin and you feel like a better person. Good for Sundays.
The British men’s grooming market is worth £911.1m, but not everyone is a fan of male-oriented products. Sam Wolfson explains why he prefers using women’s beauty items