As a business, a merchant has several workflows that are unique to their business which they would want to execute repetitively every quarter, every month or even every day. With "Feature name", setup your repeated workflows and then run them on demand or on autopilot without any manual effort. This will help reduce custom coding effort on merchant side and also give them the flexibility to modify these workflows on their own as and when required without the need to rely on custom development or raising feature requests with Chargebee. 