 utpatthi yokka motham vyoohamlo dara yenduku mukyamainadhi ?
 dara ,  variable caaste ,  ficks ‌ d caaste ,  vikrayinchina vasthuvula parimaanam vento vibhinna laabhadaayakaalanu polchinappudu ,  sthiira vyayaala dwara  2.3% thoo polisthe dharalo  1%  merugudhala garista nirvahanha laabham  11.5%  meruguparustundani adhyayanalu chuupistunnaayi .  dara bottom Jalor ‌ pai smaraka prabhavanni chuuputundani idi chupistundi .

 vividha darala vyuuhaalanu ardham chesukovadam dwara mariyu darala vyuuhaala dwara vatini elaa amalu chaeyavacchoo ardham chesukovadam dwara dheenini saadhinchavachchu .  vibhinna darala vyuham viniyoganni kaligi umtumdi  - 1.  karchu - vaipu kaarakaalu  ( sthiramaina ,  variable kharchulu ,  perugutunna brake - eeven visleshana vantivi ); 2.  customer vaipu kaarakaalu  ( aardika viluva visleshana  (EVA  vantivi );  demanded yokka dara sthitisthaapakata ;  cheyllinchadaaniki sumukhatanu kolavadam ) 3.  pooti paryavarana kaarakaalu .

 vyapara sandharbham aadhaaramga ,  yea vyuuhaalanu dara vivaksha  ( udaa .,  bundling )  vento vyuuhaalatoe amalu cheyavachu ;  naane - liinear dara ;  dara pramoshan ‌ lu  ( udaa .,  high - loo pricing );  mariyu annintikante daraku sambandhinchi viniyogadaru manastatva shaasthraanni ardham chesukovadam  ( anchoring affect ,  dicay pricing ,  compromise affect ,  charm pricing modalainavi ).