 vyaapaaraanni nadapadam chaaala kastham mariyu marketlo samasyalu allappuduu untai .  privete sectar maenaejarlu pettubadidaaree samsthala saarathigaa undataniki shradda mariyu shakthini yenduku vecchinchaalo sandehaspada sahodyogiki cheppandi .  dayachesi jonathon haidt choose anulekhanaalanu cherchandi .
 steward antey shradda vahinchadam ,  maarganirdesam cheeyadam mariyu idi badyatha yokka bhavanni suchisthundi .  neenu ekibhavistanu 
 pettubadidaaree vidhanaaniki sambamdhinchina kathanaalathoo paatu ,  ooka samgrahana ledha rakshakuniga ,  mudava katha  " samasyalato koodina shraeyassu "  girinchi vraayavachhu ,  dheenilo paalgonaevaaru krutagnathatho untaruu 
 vijayaalu enka merugudalalanu anusaristunnaayi  (Haidt, J.)  dhaanini kalipithe ,  yea katha rayadaniki yavaru badyatha vahisthaaru ?  vyapara naayakulugaa undaalani neenu nammutunnaanu  --  lekunte yaajamaanyam mariyu vaataadaarulake kakunda vudyogulu mariyu paryaavaranamthoo sahaa anni vaataadaarulaku prayojanam chekurche disaloo samshthanu nirvahinchadaaniki prabhutva niyanthranaku kattubadi vundali .

 ayithe vyapara naayakulu maarket ‌ nu yenduku paryaveekshinchaali ?  privete maenaejarlu naitika badyatha kaligi untaruu 
 sthiramaina udyogaalanu srushtinchadaaniki pania mariyu aaroogya beema choose pettubadidaaree vidhaanampai aadhaarapadevaaru .  mana prapanchamlooni athantha prabalangaa unna samasyalaku pratispandinchadaaniki vyaktulu vyapara nayakulanu viswasistunnanduna ,  vyapara naayakulu kudaa jagrataga ola cheyadanki saamaajika badhyatanu kaligi untaruu .  yea pratispandana tagina javaabudaareetanaanni kudaa ketayistundi 
 ooka vyavasthanu saswathamga konasaaginchadaaniki yavaru badyatha vahisthaaru  -  vyapara naayakulu prathifalaanni pondaalanukunte 
 laabham ,  variki prayojanam kaliginchae paristhitulaku varu badyatha vahimchaali .

 piena suuchimchinatlugaa ,  vyaktigata aasaktulu samajaniki mariyu vyaktulaku avasaramaina vaatitoe konnisarlu bhayankaramgaa vibhedistaayi ,  kabaadi prabhutva niyantranaadhikaarulu tappanisariga vundali 
 vyapara naayakulathoo paatu steward ‌ lu .  adanamga ,  vyapara naayakulu vaari roejuvaarii nundi ooka adgu veyavachu mariyu parisoedhana choose thama jeevitaalanu ankitham chosen vaari nundi nerchukovachhu .