 dayachesi mikki mause yokka praarambha licensing mariyu merchandising charitranu sangrahinchandi 
 kamik strep mikki mause janavari  13, 1930 na nuyaark dily miror ‌ loo prarambhamaindi mariyu  1931  natiki ,  yea strep  U.S. loni  60  vaartaapatrikalaloo mariyu iravai itara deeshalaloo prachurinchabadindhi .  paatrala aadhaaramga vastuvulanu vidudhala cheeyadam will companyki ekuva aadaayam vasthumdani thelusukunna tarwata ,  nuyaark ‌ loo ,  ooka vyakti mikki mause ‌ nu  $300 ki tayyaru cheestunna tablet ‌ lanu vrayadaaniki walt ‌ nu licenses choose adigadu .  walt angeekarinchaadu mariyu mikki mause modati licenses pondina patra ayadu . 1933 loo ,  walt kaansas city advertising samshtha yajamaani ayina ke karmen ‌ ni disnii yokka vyaapaaraanni nadapamani adigadu ;  carmen angeekarinchaadu mariyu disnii yokka vyaapaaraanni marchadu .  ooka samvatsaramlo ,  comen mikki mause choose  40  licenses ‌ lanu kaligi unaadu mariyu remdu samvatsaraalalo , $35  millionla viluvaina ammakalu chesudu . 1934 loo ,  walt maatlaadutuu ,  mikki mause yokka varthakam dwara athanu paatrala chitraala kante ekuva dabbulu sampaadinchaadu .
 mikki mause kamik modatisari janavari  1930 na  U.S. loni  60  varthapathrikalu mariyu  20  itara deeshalaloo prachurinchabadindhi .  kamik ‌ loni paatrala aadhaaramga vastuvulanu vikrayinchadam dwara ekuva dabbulu sampaadinchavacchani ooka vyakti grahinchaadu mariyu mikki mause ‌ nu tana utpattipai unchadaaniki licenses choose walt ‌ nu adigadu . 1934  natiki ,  disnii mikki mause choose  40  licenses ‌ lanu kaligi Pali mariyu  1936  natiki ,  idi  $35  millionla viluvaina ammakaalanu kaligi Pali ,  patra yokka chitraala kante mikki mause ‌ nu merchandising cheeyadam dwara ekuva dabbulu sampaadinchindi .