MBB  antey emti mariyu adi daenini suchisthundi ?
 mckinsey  &  kompany anede  1926 loo universiti af chicago professor james oa .  mchenseche sthapinchabadina global manage ‌ ment consulting samshtha ,  idi corparetion ‌ lu ,  prabhutvaalu mariyu itara samshthalaku vrutthiparamaina sevalanu andistundi .  mckinsey  " big tree "  manage ‌ ment consultancylalo  (MBB)  puraathanamainadhi mariyu athipeddadi ,  idi raabadi dwara prapanchamlooni muudu athipedda vyuuhaathmaka consulting samshthalu .  samshtha pradhaanamgaa vaari khaataadaarula aardika mariyu karyakalapalapai drhushti pedthundhi .

 marvin bower naayakatvamlo ,  mckinsey  1940 lu mariyu  1950 lalo airopaalo vistarimchimdi . 1960 lalo ,  mckinsey yokka fred gluck - boestan consulting groupe yokka broose henderson ,  bain  &  companylo bill beyin mariyu haarvaard businesses schul yokka mikhail porter - thoo kalisi corporate samskruthini marcharu .  mckinsey yokka jeanne emle .  neumann  1975  pracurana  " ovar hd vaalyuu analysis "  yokka vyapara abhyaasaanni pravesapettindi ,  idi Madhya nirvahanaloo anek udyogaalanu tholaginche taggimpu dhooraniki dhohadhapadindhi .
MBB  anede  " big tree "  manage ‌ ment consultancielanu suchisthundi .  prakaranam nundi ,  idi daenini suchisthundi anede khachitamgaa spashtangaa ledhu ,  conei mckinsey samoohamlo puraathanamainadhi mariyu athipeddadi kanuka  MBB loo cherchabadindi .