 innovator dailamaanu konni vaakyaalalo sangrahinchandi 
 peddha pratuta companylu thama customer ‌ lanu vinadam dwara mariyu athyadhika - viluvaina utpattulanu andinchadam dwara maarket vatanu elaa kolpotayo idi vivaristundi ,  ayithe paelavamgaa abhivruddhi chendina saanketikatato takuva - viluvaina customer ‌ laku sevalandinche kothha companylu aa saanketikatanu thaginanthagaa merugupariche varku perugutai .
 dhi innovators dylama :  vine nyuu teknalajees kaaj greeat firms tu failed ,  modhatisaarigaa  1997 loo prachurinchabadindhi ,  idi haarvaard professor mariyu vyaapaaravettha clayton christain ‌ sen yokka athantha prasidha rachana .  idi dees ‌ ruptive teknalajees aney consept ‌ pai vistaristundi ,  yea padaanni athanu  1995  vyasam  " desreptive teknalajees :  catching dhi wow " loo ruupomdimchaadu .  peddha pratuta companylu thama customer ‌ lanu vinadam dwara mariyu athyadhika viluva kaligina utpattulanu andinchadam dwara maarket vatanu elaa kolpotayo vivaristundi ,  ayithe paelavamgaa abhivruddhi chendina saanketikatato takuva - viluvaina customer ‌ laku sevalandinche kothha companylu aa saanketikatanu thaginanthagaa merugupariche varku marinta meruguparustaayi .  sthapinchabadina vyaapaaram nundi maarket vatanu twaraga theesukookandi .  peddha companylu chinna ,  athi churukaina vibhagalanu nirvahimchaalani kristensen sifarsu cheestunnaadu ,  yea drugvishayaanni antargatamgaa punaraavrutam cheyadanki prayathninchi ,  startop potidarulache kallumusukokunda mariyu adhigaminchadaanni nivarinchadaniki prayatnistundi .