 amdimchina paeraa nundi ,  praarambhinchina savatsaram mariyu modati open sorse  CRM  sistom yokka vikretanu  { iar }  phormat ‌ loo sangrahinchandi  - {Vendor}
 customer relation ship manage ‌ ment Bodh  1970 l praarambhamlo prarambhamaindi ,  customer santhrupthini varshika sarvelanu upayoginchi ledha phrant - Jalor adagadam dwara moolyankanam cheesinappudu .  aa samayamlo ,  vyaparalu ammakaalanu automate cheyadanki swatanter main ‌ frame sistom ‌ lapai aadhaarapadavalasi vacchindi ,  ayithe saankethika parignanam yokka paridhi viniyogadaarulanu spread ‌ sheet ‌ lu mariyu jaabitaalalo vargeekarinchadaaniki anumatinchindi .  adhunika  CRM  yokka athantha prasidha puurvagaamulaloo okati farley fail .  franklyn rooj ‌ velt yokka prachar nirvahakudu ,  james farliche abhivruddhi cheyabadinadi , FDR  mariyu farley kalusukunna ledha kalusukune vyaktulapai rajakeeya mariyu vyaktigata vaasthavaalanu vivarimchae samagra recordula samudaayam farley fail .  dheenini upayoginchi , FDR ni kalusukunna vyaktulu vaari kutunbam girinchi mariyu vruttiparamgaa mariyu raajakeeyamgaa varu cheestunna vaasthavaalanu  " reakal "  cheeyadam dwara aakattukunnaaru . 1982 loo ,  kete mariyu raabart  D.  kesten ‌ baam databases marcheting aney bhavananu praveshapettaaru ,  avi customer deetaanu vishleshinchadaaniki mariyu saekarinchaemduku gananka paddhatulanu vartimpajeyadam .[citation needed] 1986  natiki ,  pat sullivan mariyu mice muhni  ACT  aney customer muulyaankana vyavasthanu vidudhala chesar !  digitally rolodex sutram aadhaaramga ,  idi modhatisaarigaa parichaya nirvahanha sevanu andinchindi .

1993 loo modati  CRM  utpatthi , Siebel  customer relation ‌ ship manage ‌ ment ‌ nu ruupomdimchina  Siebel  systams ‌ ku chendina tam seabel ‌ thoo sahaa anek companylu mariyu swatanter developar ‌ lu pradhaana saamardhyaanni penchukoovadaaniki prayatnistunnaaru .  kevalam  CRM  solutions ,  sthapinchabadina entor ‌ prizes resors plaanning  (ERP)  saft ‌ ware companylu oraacle , SAP,  pipul ‌ saft  (2005  natiki oraacle anubandha samshtha )  mariyu nevijan embede  CRM  madules ‌ thoo thama vikrayaalu ,  pampinhii mariyu customer seva saamarthyaalanu vistarinchadam praarambhinchaayi .  indhulo sales fores automation ledha ex ‌ tended customer sarviis  ( udaa .  vichaarana ,  activity manage ‌ ment ) ni vaari  ERP loo  CRM  feecharlugaa pondhuparichaaru .

 seabel ,  gaart ‌ nar mariyu  IBM  yokka pania kaaranamgaa  1997 loo customer relation ship manage ‌ ment prajaadaranha pondindi . 1997  mariyu  2000  Madhya ,  pramukha  CRM  utpattulu shipping mariyu marcheting saamarthyaalatho samruddhigaa unnayi . Siebel 1999 loo  Siebel  sales handed ‌ held ani pilichey mottamodati mobile  CRM  app ‌ nu parichayam chesindi .  ooka stand - Wokha ,  cloud - hoost customer beys aalochananu pipul ‌ saft  ( oraacle konugolu chesindi ),  oraacle , SAP  mariyu aa samayamlo itara pramukha provaidar ‌ lu tvaralo sweekarincharu . Salesforce.com.

 modati open - sorse  CRM  vyavasthanu  2004 loo  SugarCRM  abhivruddhi chesindi .  yea kaalamlo , CRM  vaegamgaa cloud ‌ ku valasa vacchindi ,  deeni falithamgaa idi ekaika vyavasthaapakulu mariyu chinna brundaalaku andubaatuloki vacchindi .  accessibilitylo yea perugudala dara taggimpu yokka bhaaree taramgaanni srushtinchindi . 2009 loo ,  developar ‌ lu social media yokka momentum nundi laabham pondhee empikalanu parigananaloki tiisukoevadam praarambhinchaaru mariyu viniyogadaarulandariki ishtamaina nett ‌ varey ‌ lalo companylanu yaakses cheyadamlo sahaayapade saadhanaalanu roopondinchaaru .  beys mariyu nutt ‌ shale ‌ thoo sahaa pratyekamgaa saamaajika  CRM  parishkaaralanu andinchadaaniki aa samayamlo chaaala startop ‌ lu yea dhoorani nundi prayojanam pondaayi .  adae savatsaram ,  gaart ‌ nar modati customer relation ‌ ship manage ‌ ment summit ‌ nu nirvahinchi ,  nirvahimchimdi mariyu  CRM  solutions ‌ gaaa vargeekarinchabade sistom ‌ lanu andhinchay feecharlanu sangrahinchaaru . 2013  mariyu  2014 loo ,  chaaala pramukha  CRM  utpattulu corporate comunication mariyu thudhi viniyogadharula anubhavanni meruguparachadaniki vyapara guudachaara vyavasthalu mariyu comunication saft ‌ ware ‌ laku linc cheyabaddaayi .  praamaanikamaina  CRM  solution ‌ lanu parisrama - nirdishta vaatitoe bhartee cheeyadam ledha prathi vyaapaaram yokka avasaraalaku thaginatlugaa vatini anukulikarinchela cheeyadam pramukha trend .  novemeber  2016 loo ,  forrester ooka nivedikanu vidudhala chesindi ,  ikda  " yenimidhi pramukha vikretala nundi tommidhi athantha mukhyamaina  CRM  suite ‌ lanu gurtinchindi "
2004 -  sugar crm 