ZMOT ( sathyam yokka zaro kshanam )  mariyu dani parichayam samayamlo prabalangaa unna marcheting yokka  3- dasala modal nundi idi elaa bhinnangaa undhoo vivarinchandi .
P&G  nundi marcheting yokka  3- dasala modal  (ZMOT, FMOT, SMOT)  viniyogadaru ooka prakatana dwara utpattini kanugonadam ledha snehitulu ledha sahodyogula vento itara moolaala nundi vinadamtho praarambhamavutundi .  yea trigger kshanam tarwata  (FMOT)  viniyogadaarulu shelf ‌ loo unnappudu ,  utpattini konugolu cheeyadam ,  taakadam mariyu anubhuuti chendhadam mariyu prakkanae unna frame ‌ lapai pooti affer ‌ lanu moolyankanam cheeyadam choose choosthunna sathyam yokka modati kshanam .  chivari dhasha  (SMOT)  sathyam yokka rendava kshanam ,  ikda viniyogadaarulu utpattulanu konugolu chessi upayoginchadam praarambhistaaru .

ZMOT ( sathyam yokka zaro kshanam )  anede trigger mariyu  FMOT  Madhya samayam .  utpattulu shelf ‌ loo kanipincha mundhu viniyogadaarulu vaati girinchi marinta telusukunnappudu . ZMOT  anede pree - shaping anubhavam ,  ikda viniyogadaarulu utpatthi yokka  YouTube  veediyolanu chudavachu ,  amejaan sameekshalanu chadavavacchu mariyu konugolu cheyadanki mundhu porthi utpatthi anubhavanni pomdavacchu .