 ichina prakaranam nundi ,  companylu thama bavishyathu utpattulanu chaaala mundugane yenduku prakatistayo telusukondi .
 osborn affect anede pratuta ,  tvaralo vaadukalo laeni utpatthi choose customer ‌ lu aurdar ‌ lanu raddhu cheeyadam ledha vaayidaa vaeyadam ooka saamaajika drugvishayam ,  idi ooka kompany bhavishyath utpattini mundugane prakatimchadam will oohinchani lopam .  naramamsa bhakshakaaniki idi ooka udaaharanha .
 yea padm osborn computers corparetion ‌ nu suchisthundi ,  deeni rendava utpatthi prakatinchabadina ooka savatsaram kante ekuva kaalam varku andubaatuloki raaledhu .  prakatana tarwata taggina ammakaalapai kompany yokka tadupari diwala vistrutamgaa nindinchabadindi .
 bhavishyath ,  andubatulo laeni utpattula girinchi mundugane charchinchadam will ippatike unna utpattula vikrayaalu debbatintaayani osborn affect perkondi . 1981 loo osborn computers corparetion dwara vikrayinchabadina praarambha vyaktigata computers ayina osborn  1  yokka pranaalikaabaddhamaina pratyaamnaayam nundi yea peruu vacchindi . 1983 loo ,  vyavasthaapakudu aadam osborne anek tadupari taram computers modallanu  ( osborn egjicutive mariyu osborne wicksen )  mundhey prakatinchaaru .  avi prototype ‌ lu Bara ,  avi ippatike unna modal ‌ nu adhigamistaayane vasthavanni highlite chesthu ,  prototype ‌ lu assembli samayanni naatakeeyangaa tagginchaayi .  osborn  1  yokka ammakalu bagaa padipoyayani ,  viniyogadaarulu aa adunaatana vyavasthalanu oohinchinanduna ,  osborn computers tirigi pondalekapoyina vikrayaala kshinathaku daariteesindani vistrutamgaa nammutharu .  yea namakam kompany september  1983  diwala tarwata dadapu ventane midiyaalo kanipinchindi :

 jaji  $2,495  osborn egjicutive ‌ ku running start ivvadaniki ,  aadam  1983  praarambhamlo prachar archestrate cheeyadam praarambhinchaadu .  meemu anek itara magagin ‌ lato paatu ,  locke cheyabadina hottal gadulalo yantraanni chuupinchaamu .  epril madyalo anukuna vidudhala tedee varku meemu dani girinchi print ‌ loo aemee kaligi undakoodadani meemu korukunnamu .  manaku telisinantavaraku ,  print ‌ loo aemee kanipinchaledu ,  ayithe dealer ‌ lu osborn  1  choose plan ‌ l girinchi vinnaaru mariyu aurdar ‌ lanu raddhu chesar .  epril praarambhamlo ,  osborn dealer ‌ laku thaanu epril  17 va varamloo ooka vaaram paryatanaloo machiine ‌ nu chuuputaanani cheppaadu mariyu kothha machiine osborne  1 ki pootiidaaru kadhani nillaki cheppaadu .  ayithe dealerlu osborne ‌ ku spandinchaledu .  uuhinchina ;  osborn ila annaadu , " andaruu ippude osborn  1  choose thama arderlanu raddhu cheskunnaru ."

 nagadu pravahanni proothsahinchee prayatnamlo osborn  1 pai daralanu bhaareegaa tagginchadam dwara osborne spandinchaaru .  conei aemee pania cheyaladu ,  mariyu chaaala nelalugaa ammakalu aacharanaatmakamgaa leavu .

 mundastu prakatana anek kaaranaala will cheyabaduthundhi :  pratuta customer ‌ laku merugudhala ledha takuva karchu vasthumdani bharosa ivvadam ,  kompany bavishyathu avakaasaalapai media mariyu pettubadidaarula aasaktini pemchadam mariyu pootiidaarulanu bhayapettadam ledha gandaragolaaniki guri cheeyadam .  sariggaa cheesinappudu ,  companyki ammakalu ledha nagadu pravaaha prabavam thakkuvaga umtumdi ,  pratuta utpatthiki raabadi taggudala aurdar ‌ l dwara ledha kothha utpatthi andubaatuloki vacchinappudu dani porthi vikrayaala dwara af ‌ sett cheyabaduthundhi .  ayithe ,  osborn prabavam sambhavinchinappudu ,  ammuduponi vasthuvula parimaanam perugutundhi mariyu kompany pratuta utpatthi yokka taggimpu mariyu / ledha utpattini tagginchadam dwara pratispandinchaali ,  yea rendoo nagadu pravahanni anachivestaayi .
 kindhi kaaranaala will companylu thama bavishyathu utpattulanu mundhey prakatistaayi :
1.  pratuta customerlaku thama utpatthi merugupadutundani bharosa ivvadaniki 
2.  pratuta customerlaku thama takuva dara modal rabotondani odaarpunistundi 
2.  kompany bavishyathu avakaasaalapai media mariyu pettubadidaarula aasaktini pemchadam 
3.  pootiidaarulanu bhayapettadaniki ledha gandaragolaaniki guricheyadam 