Teori komunikasi
Aktivitas dari suatu pihak.Rumusannya antara lain: “Communication is the discriminatory of an organism to a stimulus” (Stevens, 1950)
Aktivitas datang dari pihak lain: mempengaruhi. Rumusannya antara lain: “The process by which an individual (the communicator) “transmits” stimuli (usually verbal symbols) to modify the behavior of other individuals” (Hovland, 1948)
Hubungan adalah central. antara lain: “Communication is essentially relationship set up by the transmission of stimuli and the evocations of response” (Cherrey, 1964)
Hasil adalah yang utama: “sharing” atau pemilikan. antara lain: “It is a process that makes common to or several what was the monopoly of one or some” (Gode, 1959)
Transmisi informasi. antara lain: “Communication is an information transformation process which originates at a mind and ends at a minds” (Toda, 1967)
Penggunaan lambang. Rumusannya antara lain: “To designate interaction by means of signs and symbols” (Cullen, 1939)