British water shortage
Although bottled water sales are growing, British people are still falling short on hydration, according to the Natural Hydration Council.
• More than 30 million people do not drink water at home in a typical week.
• 59.4% of the population drink one serving or less of water a day.
• 80.8% drink no more than two servings a day.
• The European average is three times that of the United Kingdom.
Must do better.