India is building millions of toilets, but that’s the easy part. Getting people to use them is the real challenge.
As per a study on Open defecation, 47% of respondents find defecating in open "Pleasurable and Comfortable". Another report suggests that many of the newly built toilets are unused or used to store grain or to tether goats. Most feel that toilets are just for women. How do we leverage the power of behaviour change communication to make world a better place. Let us together explore the power of SBCC (Social & Behaviour Change Communication) and what is needed to make India OD free