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Safe Drinking Water
More than 2,000 children die every day from diseases caused by unsafe drinking water. To help address this, P&G developed P&G Purifier of Water in collaboration with the U.S. Centers for Disease Control and Prevention (CDC). P&G Purifier of Water is a small sachet of powdered ingredients that make contaminated water potable through coagulation and disinfection. It uses the same approach and ingredients as many municipal water-treatment facilities — the two primary components are ferric sulfate, a well known and widely used coagulant, and calcium hypochlorite, a disinfectant. Through extensive lab and field testing, the technical efficacy of this product has been demonstrated to be robust, as judged by its ability to eliminate turbidity, chlorine-resistant parasites, viruses, bacteria and pollutants like arsenic.
Five clinical studies were conducted with the CDC and Johns Hopkins Univ. to prove the product’s efficacy. These studies, involving more than 26,000 people, were conducted in four different countries and in a broad range of settings. They looked predominately at the reduction in the incidence of diarrhea when people were provided water treated with PUR Purifier of Water (compared to their normal habits). The results of these studies showed that the P&G packets were highly effective and led to an average 50% reduction in the incidence of diarrhea and up to 90% reduction.
P&G Purifier of Water has been distributed on a not-for-profit basis since 2004 through P&G’s philanthropic effort called the Children’s Safe Drinking Water Program (CSDW).
Since 2004, P&G and our CSDW partners have provided more than 500 million sachets — enough to purify 5 billion liters of water. Efforts in this area are continuing, and P&G has committed to saving one life every hour in the developing world by delivering more than 2 billion liters of clean drinking water each year by 2020.
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