Disney is developing augmented reality coloring books to better the brand to young digital natives. Although coloring books are a perfect way for a child to express their imagination and creativity, children seem to be less engaged in them because of the proliferation of digital devices.
Disney's proposed augmented reality coloring book will be accompanied by an app in which children will be able to color on paper, and inspect their work -- both the process and the finished product -- through a mobile app. The drawing is detected and tracked while the video stream is augmented with a 3D character brought to life. The character in 3D will be textured and colored according to the child's artwork.
The aim of the project is to get kids interested in the creation process and be active participants rather than passive viewers.