ICT-based Creativity and
4. Innovation Lifecycle
Institute of Sciences and Technologies of Cognition
Institute of Cognitive
Sciences and Technologies
• Enterprise Innovation Lifecycle
• Innovation Triggers
• Innovation unfolding
• From Process to Waves
• and the final transfert to production
Recalling that Innovation is ...
• Adopting and adapting
Essentially, Enterprise Innovation LifeCycle is about
the building of
• Body of Knowledge
Enterprise Innovation Lifecycle
• Innovation process is an oxymoron
• A process is a repeatable, codified partially
ordered sequence of activities
• Each innovation endeavour is different
• But we need guidance, best practices, caveats,
lessons learned to carefully consider
• Therefore ...
Welcome to EILC!
The POND Innovation Triggers
Create the conditions for creative inventions
• Creative thinking
The 4 Waves of the EILC
Creativity Feasibility Prototyping Engineering
(According to BIVEE)
1. Creativity & Immagination
“Presumably, the process of creativity, whatever it is,
is essentially the same in all its branches and varieties,
so that the evolution of a new art form, a new gadget,
a new scientific principle, all involve common factors.”
(Isaac Asimov, On Creativity, MIT Tech Rep 1959.
Reprint by MIT Technology Review, Oct 2014)
• Divergent thinking
• Mindful-based Creativity
• and... Walking
– alpha waves responsible for creative insights
– Walking opens up the free flow of ideas,
– After walking on the treadmill, 81% of the
volunteers scored higher on tests of divergent
“All truly great thoughts are conceived while
walking.” (F. Nietzsche)
Where Creativity comes from?
• Connective approach to creativity. New
knowledge stemming from new connections
• This is why you need first “to know” (the
importance of Innovation Knowledge
“creativity does not spring from the null, it
emerges establishing new connections among
elements that exist.”
Fantasia, by Bruno Munari
• Objective / Idea
• Initial description
• Collect Knowledge about
• Analyse knowledge about
• Materials, Technologies, Strategies
• CREATIVITY: Fantasy, Invention, Imagination
• Fantasy: “imagine something that before didn’t
exist, even if impossible”
• Invention: “imagine something that before didn’t
exist, but that has a practical use”
• Imagination: “make visible what fantasy,
invention, and creativity have conceived” 11
Where is the user?
the shoes of the
• The ‘masochist
Idea Management Tool
Preliminarily define the Objective
• Solicit ideas, create Surveys, Questions
• Receive Surveys and Questions responses
• Review, filter and ‘scrub’ submitted ideas
• Create a short list of candidate ideas, plus
deferred and discarded ideas, with motivations
• Clearly define selection criteria and rank ideas
• Is my idea really innovative?
• What are similar ideas? Previous projects
addressing similar issues?
• What are previous successes and failures?
• What are the key challenges (and traps) we are
going to face?
Open Innovation Observatory (OIO)
Outcome of the Creativity Wave
InnoBoK Part 1: Idea Specification & First
Activity of multi-disciplinary teams
• Technical feasibility
– How risky is the implementation? Is the needed technology available,
• Financial feasibility
– Do we have the finacial resources? Or, how difficult will be to attract
venture capital? Break-even point?
• Market feasibility
– What is the value proposition? Is the market ready for this? How strong
are the competitors? Can we differentiate?
• Competencies feasibility
– Do we have the required expertise? Can we evolve the
internal skills? Or, what kind of partnerships we need?
• Organised in 4 different reports, according to the 4
– Technical feasibility Report
– Financial feasibility Report
– Market feasibility Report
– Competencies feasibility Report
• This is a baseline to provide input to managers and
obtain needed resources
• They can be produced by using your preferred
method (e.g., including SWOT)
• You can add more reports or integrate the
content, e.g., with extended risk analysis and mgt
InnoBoK Part 2: Feasibility Studies
• We confront ideas with reality ...
• This is a very crucial activity: show that your
idea is actually actualy (properly) working
• Innovators may approach it as they prefer
• Firstly: creative design, then tentative
• Then need to test, measure, assess, change,
• But ... eventually a running solution needs to
be fully completed
InnoBoK Part 3: Prototype (and Tech Rep) 18
• Transforming the prototype into a real product
• Revisit the prototype in a business perspective
– Value proposition for endusers
• Identify suppliers, partners
• Conceive production plans
InnoBoK Part 4: Production Strategies & Plans
• Knowledge transfer to production ...
• Digital transformation and new value
But is your company REALLY ready for innovation?
Absorption implies Change
Change implies Risks
Innovation means to rethink
the reality we used to know...
understanding the impact of change