What is a crisis?
A crisis is any situation which is posing a threat to harm the people or the property, or interrupt the business operations seriously and damage the reputation of the company. The bottom line is that a situation of crisis brings about a negative impact on the business.
Every business enterprise is vulnerable to crisis. If your business organization is not prepared for the crisis, it is likely to cause more damage. Any crisis management related business plan fails only if it unable to address the communications issues related to the disaster or crisis response.
Therefore, adequate internal as well as external Crisis Communications is required in every organization. The basic key steps of Crisis Communications are not at all difficult. But you need to devise these steps in advance so as to minimize the impact of the damage on the business concern.
So, you should follow the steps towards crisis communication, such as, anticipate crisis, identify your crisis management communications team, establish the monitoring systems, identify and know the needs of your stakeholders, develop the holding statements, assess the crisis situation, finalize the key messages, and conduct a post- crisis analysis.