Media campaigns, marketing events and educational activities advising parents about how to protect their children when surfing the net are finally paying off. A massive 93 percent of parents are now aware of how to take steps to keep their children safe online, according to research from NOP.
The survey, commissioned by BT Yahoo! (formerly BT Openworld), questioned 500 internet users about how to stay safe on the net. While 98 percent of users thought children should have access to the internet, almost all (92 percent) felt this should be supervised. Those living in London were most wary about allowing children online, with only 94 percent allowing their children regular online access.
"It's clear from the research that the many initiatives the government, the police and ISPs have undertaken over the years about the importance of safety on the web are having a positive effect," said Duncan Ingram, managing director of BT Yahoo!
"But this research doesn't mean we can rest on our laurels. We have always advocated and will continue to advocate that parents be proactively involved with their children's internet experience. We also believe ISPs have a responsibility to provide full parental controls that operate both in and outside the browser environment," he added.
The survey was conducted as part of Parents Online safety week, which concludes today.