For those who are not journalists but have to tell their stories in a newsworthy way, the long-used “inverted news pyramid” may be helpful.
- Develop the central theme of your story which includes, “Who?”, “What?”, “When?”, “Where?” and “Why?”
- Give the specifics of “How?” the story happened
- Report the reaction of people responding to your story, even if they respond, critically
- Provide back-up information, which may incorporate a ‘case study’, statistics, or other quotes
- Give a quote or conclusion that encapsulates your central theme.
“Dealing with the Media” p17