Our Basis: Neuromarketing & Marketing psychology
We use several methods based on researches about the brain. Some examples:
- How does the brain process information?
- Which emotional systems are existing in our minds?
- How does advertising impacts us subconsciously?
Marketing Psychology has different elements which are useful in marketing:
- Behavioral science & patterns = How do people behave in certain situations? How can we use this knowledge for marketing purposes?
- Psychological effects = How can we raise important emotions like trust and Joy?
- Nudging = Which effects can be used to influence people´s decisions?