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AUTHOR: Anita Saleem
Words: Spoken and Unspoken Forces provides the key to understanding the secret power of words and traces how this power is activated by drawing references from various authors and experts in psychology, philosophy, medicine, and semiotics.
The author presents a theoretical model to understand why words affect individuals by suggesting that words color emotions, shape behaviors, and influence physiological functioning to create an overall impact (whether positive or negative). Drawing upon several scientific studies, this book will help the reader understand why words are spoken and unspoken forces that have the potential to shape the future.