Mrs. Sheldon’s 7th-grade students are learning how advertising affects their lives and the choices they make. After learning about the techniques used by advertisers, such as bandwagon, avant-garde, and testimonials, students analyzed online and print ads to determine what techniques were used and their effectiveness. The students are beginning to realize that they are infiltrated by ads every day, which sometimes determines their purchasing choices, no matter if they need the product or not. They are also learning that they have a powerful influence on what their parents buy, so parents beware! It has been a valuable, eye-opening unit so far!