About this book
This practical, fascinating book is a study of persuasive techniques in English and is designed as an introduction for students. The volume aims to clarify the complexities of persuasive language - both written and spoken - and enables students to develop their own rhetorical skills. Part 1 considers the sources of persuasion; Part 2 analyses rhetoric in action, using a variety of extracts and examples and Part 3 demonstrates the interaction between rhetoric and current critical and linguistic theories.
design English English literature language literature reason rhetoric