Why Brain Zone?
The brain can be impacted for good or bad. When the brain is compromised, it can lead to brain-related challenges, which include:
Brain-related challenges can diminish the ability to achieve, increase stress and frustration, strain relationships, affect self-esteem, and inhibit joy.
The brain’s health is essential for optimal living; its disorders are surely the most profound of human miseries."
—H. Chandler Elliott, Physician
Brain Zone's Mission
Brain Zone's mission is to help individuals of all ages, "Live their greatest possibilities" by increasing their brainpower to:
Brain Zone's Philosophy
Brain Zone believes that every individual is a unique composite of his brain, body, and soul. Each of these impacts the others, and all three must be strengthened for optimal living. However, ultimately, it is the brain that has the final say on what individuals do with their lives; the decisions they make; how they respond to difficulty; their emotions and how they deal with them; the quality of their health; their behavior and interactions; their productivity and achievements; and their level of happiness. The brain is a key component to every area in life.
In today's world, brainpower is the real basis of competitive advantage! Brainpower has become the true measure of economic (and life) potential."
—Ralph Goodale, Canadian Financial Minister April 2017
How Brain Zone Looks at IQ
IQ is short for Intelligence Quotient. IQ tests measure "Academic Intelligence". However, IQ tests don't measure "street smarts", creativity, imagination and innovation—all of which contribute to a person’s success (or lack of) in life. Intelligence is the aptitude to acquire and apply knowledge and skills.
Brain Zone Enhances the Five Intelligences
Intelligence isn't limited to academic intelligence. There are five intelligences. Academic Intelligence can help an individual excel in school, and other similar situations. However, to excel in life, in addition to academic intelligence, a person also needs emotional, social, self, and life intelligences:
Brain Zone and Success
Brain Zone views success as: “Accomplishing those things that lead to progress, contribution, fulfillment, and joy in life". Brain Zone programs implement the elements needed for individuals to achieve success.
How the Brain Can Be Enhanced
It was long believed that that the human brain was hardwired and could not be changed. However, scientific discovery has found that the brain can be improved through neurogenesis (birth of new brain cells) and neuroplasticity (the brain’s ability to rewire itself and form new neural connections).
Every man, if he so desires, can become the sculptor of his own brain."
—Santiago Ramon y Cajal, Neuroscientist
Brain Zone helps individuals enhance their brain by offering programs that:
Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think."
—Martin Luther King, Jr.