and more audio and video content are pumped into the internet and reaching
audiences worldwide with considerable ease. With the advent of new technologies
audio/video streaming has become one of the most cost effective ways of
reaching a large audience.
What is Streaming Media?
Streaming media is delivery of continuous
audio & video over the internet. The media is sent to the user from
the server as it is being viewed. This is very different from the
typical internet transactions which require all data to be downloaded
before the media file can be viewed.
What is Required to Play Streaming Media?
Streaming media can be played from any client
computer with a streaming media player. The most popular web streaming
formats include RealNetworks Real Media, Microsoft Advanced Streaming
Format/Window Media Video (ASF/WMV) and Apple QuickTime, which can be
viewed with their respective players.