(July 23, 1916 - December 5, 1994) was a prolific English writer of school textbooks. His textbooks include the series English Today
"What we must do is to steer between these two extremes and develop a way of speaking that most effectively expresses what we want to say. We want a speech that will do its job well. Everything that does its job well has a beauty of its own. Hence we talk of a beautiful runner, a beautiful dancer, a beautiful engine. They all have functional beauty, the beauty of functioning perfectly, the beauty of being perfectly suited to the job they have to do. So with speech: we want an instrument that is beautiful, not because it puts on decorative airs, but because it does its work beautifully, perfectly."
From English Today
, Ronald Ridout, Ginn & Company, 1947, pp 111—112