Strategy implementation is the process by which a chosen strategy is put into action. It includes all activities and decisions necessary to execute the organisation’s strategy in ways that best utilize its resources and capabilities. Strategy implementation involves everyone in the organisation. From his longitudinal studies of business history, Chandler (1962) was the first strategist to note that the more the organisation grows in size and complexity, the more it struggles to operate as a connected business.
How did the changes in market conditions affect the strategy and structure of Sony Corporation and its divisions? What does this tell you about the relationship between strategy and structure?
Question Two (
Refer to the article in your Course Reader by Shapiro and Varian entitled ‘The art of standards wars’. This article explains that while technology is the focus of standards wars, the winner is more likely to be the one who has the best strategy rather than the best technology. Do you agree and why? What does this article tell you about the competitive strategies that organizations can pursue in order to win a standards business competition? Support your analysis with examples.
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