How to deal with death, reputational disaster and social media misadventure online?
Social media ‘blurs’ our professional and personal lives creating complex problems for organisations to solve. The first step is to ‘unpack’ why the online gaffe happens, how organisations can limit their risk and position themselves to use social media to benefit their organisation.
Leaders using social media to influence workplace culture and engagement.
Social media is not just for the communications and marketing department of large organisations. Leaders underestimate the ability to re-purpose its use to engage employees without a boundary to celebrate, influence, educate and drive organisational change.
Connecting the socially disadvantaged for positive community engagement with social media.
Education and government organisations have a face-to-face community that is easily captured online. Overcome with the ‘fear’ of a social media crisis; they fail to use social media to positively engage communities of different cultures, language, geographical and social disadvantage creating identity and cohesion.
Positively dealing with the dark side of social media.
Porn, fake news, sexting, cyber-flashing, cyber-bullying, trolling and more are commonplace in the headlines. These negatively skew parent perceptions, ‘that social media can only be bad’! Parents can positively model and use social media with the knowledge to inform their choice and those of their children.
Putting the organisation’s heart and soul back into social media
Big budget social media campaigns are the realm of advertising agencies. However, many organisations have great stories with little budget. Social media enables these organisations to authentically represent themselves and effectively engage on a budget with a value first strategy.