Figure 1. Human trying to swat a fly.
As a sidenote, this paper has elicited an interesting set of reactions in the news media. In some cases, this is being sold as a suggestion that flies experience a lifespan equivalent to that of humans, even though the human lifespan (in terms of biological processes) is much longer . Regardless of the speculation, the potential for relativistic time-keeping  across species may also be interesting from an evolutionary standpoint. Is the CFF frequency determined solely by the requirements of ecological niche , or is the CFF frequency constrained by metabolic rate, and why? It is well-known that metabolic rate scales allometrically with body size , for reasons that are clearly due to energetic efficiency. But might this also extent to CFF frequency?
Figure 2. CFF frequency, explained using a classic reel-to-reel movie projector.
The authors suggest that CFF frequency is merely constrained but not determined by the metabolic rate. This pattern is predicted by the expensive tissue hypothesis . This hypothesis suggests that amount and structure of neural tissue in an organism must be highly-optimized due to the high energetic cost of electrical activity/excitability. In general, the more neural tissue used by the organism (e.g. bigger brains, more elaborate eyes), the higher the energetic cost. If the cost is high enough, this clearly serves as an absolute constraint on the size of an organism’s neuronal architecture. But what are the consequences of this with respect to cognitive complexity ?
Figure 3. The principle behind the expensive tissue hypothesis and metabolic scaling, visualized. COURTESY: http://universe-review.ca/R10-35-metabolic.htm
So what happens when you have variation in the environment that far exceeds the baseline ability of perception? In natural populations, the findings of  demonstrate that environmental stimuli are less of a selective pressure than often assumed . But in the technological environment, there might be signals that exceed what are typically found in the natural world (e.g. ultrafast extreme events). Such is the case with HFT (high-frequency trading) . HFT is defined by  as computer-driven algorithm-based trading at speeds measured in millionths of a second.
Figure 4. Trading of stocks according to the HFT model : thirty (top) and five-hundred (bottom) millisecond advantages. COURTESY: New York Times.
A recent paper on HFT and decision-making called "Abrupt rise of new machine ecology beyond human response time" considers just this possibility . In this case one can use artificial agents to explore whether or not the information sampling capacity discussed in  is merely a constraint of animal visual systems or if it is a consequence of fitness and selection. This is an intriguing paper, but does not fits cleanly into the context of biological evolution and/or human performance. Nevertheless, it raises a few key points about the evolution of neurobiological information processing.
Figure 5. Illustration of ultrafast extreme events in the context of HFT. COURTESY: Figure 1 in .
The authors model this as a competitive process of trading agents using their own ecological perspective. A simulation is used to better understand the relationship between strategies employed by a population of agents and ultrafast extreme events (e.g. the high-frequency trading of shares or, in some cases, a so-called flash-crash). In , HFT-reliant trading behavior enables three key advantages, which stem from both having access to very-high-frequency environmental samples and the ability to act upon them . These include: better access to the market, a major speed advantage, and a greater understanding of the market's temporal microstructure. Another ecological explanation suggests that computers trading at very-high frequencies safeguard the market against irrational or inexperienced traders .
By now, it may seem self-evident that stimuli related to HFT provide an incentive for higher sampling rates, if not some sort of intra-generational selective advantage. Yet it may also be that most of these ultra-high-frequency events are not the information they are made out to be. Rather, the real information in markets may reside in longer interval periods. Individuals that sample the markets at HFT-like frequencies may actually be aliasing (or oversampling) their environment . In fact, it may be that the purported advantages of HFT are largely driven by noise (e.g. benefits derived from chance) and not information. Returning to the fly visual system, it could also be the case that flies deal with large amounts of visual noise, which may act to suppress any perceptual (or fitness) advantage they may gain from being able to detect things at very high frequencies.
Figure 6. The relationship between the collective action of agents, share price, and strategies employed by agents. COURTESY: Figure 6 in .
In short, are visual systems and cognitive complexity selected for the right amount of information in the environment, or are they constrained by other factors? And what consequences does this have for the evolution of signaling and perception? Perhaps very-high and very-low frequency events can be inferred by the visual system and brain in a way that is "good enough" not to be detrimental to fitness. Or the other hand, perhaps very-high and very-low frequency events provide an opportunity to create new niches and hide communication from predators/prey and/or conspecifics. In both cases, these type of events have a subtle effect on cognition and behavior that is largely mysterious in nature. The deployment of evolutionary simulations might provide us with some answers.
UPDATE (6/18/2014): This post has been re-published with slight modifications at Machines Like Us.
 For a alternate philosophical and theoretical view, this book might be interesting: Vrobel, S., Rossler, O.E., Marks-Tarlow, T. Simultaneity: Temporal Structures and Observer Perspectives. World Scientific (2008).
 Healy, K., McNally, L., Ruxton, G.D., Cooper, N., and Jackson, A.L. Metabolic rate and body size are linked with perception of temporal information. Animal Behavior, 86, 685-696 (2013).
 Assuming that CFF frequency is the only component of visual perception, and that the functions of these components are not linked. For more on this, please see: Skorupski, P. and Chittka, L. Differences in photoreceptor processing speed for chromatic and achromatic vision in the bumblebee Bombus terrestris. The Journal of Neuroscience, 30: 3896–3903 (2010).
 The popular media have spun this paper a number of different ways (e.g. Google: "Healy" + "Animal Behavior" + "Fly" + "Hz"), and seems to be a lesson in what the public takes away from a research paper. A few examples
a) Silverman, R. Flies see the world in slow motion, say scientists. The Telegraph, September 16 (2013).
b) Slo-mo Mojo. Economist, September 21 (2013).
c) Time is in the eye of the beholder: time perception in animals depends on their pace of life. ScienceDaily, September 16 (2013).
 There are a number of interesting parallels between the percpetual dilation of visual cues in time and the opportunities afforded by virtual world simulations. For more information, please see: Alicea, B. Relativistic Virtual Worlds: a emerging framework. arXiv, 1104.4586 (2011).
 A competing hypothesis (strong ecological) predicts that the response dynamics of retina are ecosystem-specific. For more information, please see: Autrum, H. Electrophysiological analysis of the visual system in insects. Experimental Cell Research, 14(S5), 426-439 (1958).
 Brown, J.H., Gillooly, J.F., Allen, A.P., Savage, V.M., and West, G.B. Towards a Metabolic Theory of Ecology. Ecology, 85(7), 1771-1789 (2004).
 Aiello, L.C. and Wheeler, P. The Expensive-tissue hypothesis: the brain and the digestive system in human and primate evolution. Current Anthropology, 36(2), 199-221 (1995).
 Assuming these comparisons can be made for CFF frequency in the first place. For more on this, please see: Chittka, L., Rossiter, S.J., Skorupski, P. & Fernando, C. (2012). What is comparable in comparative cognition? Philosophical Transactions Of The Royal Society, 3671: 2677-2685.
 For more background on early attentional selection and the connections between vision and the construction of conscious percepts, please see:
a) Zhaoping, L. and Dayan, P. Pre-attentive visual selection. Neural Networks, 19, 1437-1439 (2006).
b) Van Rullen, R. and Koch, C. Is perception discrete or continuous? Trends in Cognitive Sciences, 7(5), 207 (2003).
c) Ogman, H. and Breitmeyer, B.G. The First Half-Second: the microgenesis and temporal dynamics of unconscious and conscious visual processes. MIT Press (2006).
 For more on the evolution and life-history variability in attentional capacity, please see:
a) Kruschke, J.K. and Hullinger, R.A. Evolution of attention in learning. In N.A. Schmajuk (ed.) Computational Models of Conditioning. pgs. 10-52, Cambirdge Press, Cambridge, UK (2010).
b) McAvinue, L.P., Habekost, T., Johnson, K.A., Kyllingsbek, S., Vangkilde, S., Bundesen, C., and Robertson, I.H. Sustained attention, attentional selectivity, and attentional capacity across the lifespan. Attention, Perception, and Psychophysics, 74(8), 1570-1580 (2012).
c) Humphreys, G.W., Kumar, S., Yoon, E.Y., Wulff, M., Roberts, K.L., and Riddoch, M.J. Attending to the possibilities of action. Philosophical Transactions of the Royal Society B, 368, 20130059 (2013).
 Ritholtz, B. What Happens During 1 Second of HFT? Big Picture blog, May 7th (2013).
 Patterson, S. and Rogow, J. What's behind high-frequency trading? Wall Street Journal, August 1 (2009).
 Duhigg, C. Stock traders find speed pays, in Milliseconds. NYTimes, July 23 (2009).
 Johnson, N., Zhao, G., Hunsader, E., Qi, H., Johnson, N., Meng, J., and Tivnan, B. Abrupt rise of new machine ecology beyond human response time. Scientific Reports, 3, 2627 (2013).
 Lopez, L. A high-frequency trader explains his three basic advantages. Business Insider, September 20 (2012).
 Smith, N. A healthy side-effect of high-frequency trading? Not Quite Noahpinion blog, August 11 (2013).
 Alicea, B. Economic trace, pondered. Synthetic Daisies blog, November 12 (2011).