Does Shopping Behavior Impact Sustainability
DOES SHOPPING BEHAVIOR IMPACT SUSTAINABILITY? DECEMBER 2019
Background In 2016, to better understand the environmental impacts of online and brick-and-mortar shopping, Simon engaged Deloitte Consulting, LLP to conduct a study creating a Life-Cycle Analysis (LCA) that examines the environmental impacts of all material, energy, and waste attributable to a product in its life cycle. To ensure comparability, the LCA assumes the consumer purchased the same basket of goods online as they would in a brick-and-mortar location. This year, Simon updated the analysis to incorporate trends in shopper behaviors for both online and mall shopping. According to the study’s results, shopping at a mall can be up to 60% more sustainable than shopping online. An increasing rate of product returns from online purchases, more products purchased per trip, and trip chaining to the mall contribute to lower emissions associated with brick-and-mortar shopping. This is nearly three times the difference from three years ago. 1 With this study, we wanted to look outward and better understand the sustainability impacts different shopping behaviors have on the environment. Gaining a better understanding of this will help us prioritize sustainability initiatives differently, engage tenants with new ideas, and communicate with shoppers. Throughout this analysis we have engaged with key external stakeholders and have received valuable feedback that we appreciate.
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"Throughout this report Simon has demonstrated consistent commitment to utilizing rigorous life-cycle assessment methodology and report process transparency. In addition, for assumptions made in the report, Simon utilized a data-driven approach, including use of their own retail data. As a result, the report achieves credibility that allows consumers to understand the impacts of shopping behavior. For retail and real estate industry leaders, the report credibility provides a comprehensive analysis that creates a useful foundation to help advance sustainability initiatives through the value chain." — Kyle Tanger , Director Sustainability and Energy Deloitte Consulting LLP
1 In the original 2016 analysis, Simon found online shopping to have a 7% greater greenhouse gas impact than mall shopping for the same basket. Because of changes to customer visit data and U.S. EPA greenhouse gas emissions factor methodologies, Simon updated this analysis to be compliant with life-cycle assessment protocol and revealed a 23% larger greenhouse gas footprint for online shopping.
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