High context refers to societies in which people have close connections. High-context people are generally defined as:
- Less verbally explicit. Instead, they rely more on indirect verbal interaction and are proficient at reading non-verbal cues.
- Having less written/formal communication. High-context cultures are more interested in fostering trust than in signing contracts.
- Having strong boundaries. They have more clearly defined roles of authority, and differences in status are valued. They rarely call people by their first names.
- Relationship-focused. Decisions and activities are focused around personal, face-to-face relationships.
In low-context cultures, people tend to have many connections but of shorter duration. Low-context people can be generally defined as:
- More accessible. Status/authority is not as valued as experience and knowledge.
- Task-centered. Decisions and activities focus around what needs to be done, and there is more division of responsibilities.
- Informal. Calling people by their first names is not considered disrespectful.
- Direct. They often say what they feel and don’t avoid saying "no."
When dealing with people from different cultures, it’s helpful to know beforehand whether they come from a high-context or low-context culture. This will make you more aware of the reasons behind their words and actions, help you avoid misunderstandings and, ultimately, make you a better communicator.
Communicating Across Cultures
Culture and Non-Verbal Communication