Applying Neuroscience Research to Boost Creativity
Neuroscientists have learned a lot about the design of spaces in which people, individually and in groups, are most likely to think and act creatively, and their insights can be applied to develop workplaces where individuals and teams charged with creative tasks perform to their full potential. Neuroscientists have tied enhanced creative performance to design elements at a variety of scales, from room to city level. Creativity-relevant design-related science has been effectively applied in practice in a diverse set of real world settings via scientist-designer collaborations, and obstacles to implementation have been overcome.
The author advocates for designers to be familiar with research linking design and enhanced creative thinking.