The National Geographic Channel is a television channel that features non-fiction, factual programming involving nature, science, culture, and history, produced by the National Geographic Society. National Geographic designed and launched a specially made channel for children called Nat Geo Kids. In this regard, National Geographic teamed up with Krayon to create an interesting event that educates children about environmental issues while improving brand awareness.
Krayon organised an interesting school contact programme – National Geographic Green Planet for HSBC and National Geographic Channel to create awareness about environmental issues amongst younger generation. The event aimed at encouraging kids to take action and measures to prevent the world from facing environmental issues.