1. What is a cookie?
Also, the Web will be able to know all the services requested by the users, so that they will be able to facilitate or to offer information adapted to the tastes and preferences of each user.
2. What types of cookies are there?
Cookies, depending on their permanence, can be divided into:
Session cookies: Expire when the user closes the browser.
Persistent cookies: They expire depending on when the purpose for which they are used is fulfilled (for example, so that the user remains identified in the Services) or when they are deleted manually.
Depending on their Owner, they can be divided into:
Own cookies: They are those that are sent to the user’s terminal equipment from a computer or domain managed by the publisher itself and from which the service requested by the user is provided.
Third-party cookies: They are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through cookies
Additionally, depending on their Purpose, Cookies can be classified as follows:
Performance Cookies: This type of Cookie remembers your preferences for the tools found in the services, so you don’t have to reconfigure the service each time you visit. As an example, in this typology are included:
- Adjusting the volume of video or audio players.
- The video transmission speeds that are compatible with your browser
Location cookies: These Cookies are used to find out what country you are in when you request a service. This Cookie is completely anonymous and is only used to help direct content to your location.
Registration cookies: Registration Cookies are generated once the user has registered or has subsequently opened his session, and are used to identify him in the services for the following purposes:
- Keep the user identified so that, if you close a service, the browser or computer and at some other time or another day re-enter the service, will remain identified, thus facilitating navigation without having to re-identify. This functionality can be deleted if the user clicks the “close session” functionality, so that this Cookie is deleted and the next time you enter the service the user will have to log in to be identified.
- Check whether the user is authorized to access certain services, for example, to participate in a contest.
Analytical cookies: Each time a User visits a service, a tool from an external provider generates an analytical Cookie on the user’s computer. This Cookie that is only generated in the visit, will serve in next visits to the Services of the Web to identify of anonymous form the visitor. The main objectives that are pursued are:
- To allow the anonymous identification of the navigating users through the “Cookie” (identifies navigators and devices, not people) and therefore the approximate counting of the number of visitors and their tendency in time.
- Anonymously identify the most visited content and therefore the most attractive to users.
- Know if the user who is accessing is new or repeats visit.
- Important: Unless the user decides to register for a Web service, the “Cookie” will never be associated with any personal data that can identify you. These cookies will only be used for statistical purposes that help to optimize the experience of users on the site.
Targeting Cookies:This type of “Cookies” allows to extend the information of the advertisements shown to each anonymous user in the Web Services. Among others, it stores the duration or frequency of display of advertising positions, interaction with them, or browsing patterns and / or compartments of the user as they help to form a profile of advertising interest. In this way, they allow to offer advertising related to the interests of the user.
Third-party advertising cookies: In addition to the advertising managed by the Web in its Services, the Web offers its advertisers the option of serving ads through third parties (“Ad Servers”). In this way, these third parties can store Cookies sent from the Web Services from the Users’ browsers, as well as access the data stored in them.