When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version.
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space is limited. The director of tennis operations analyzes court capacity, usage history, pricing, and other factors as he assembles a plan for expansion. He must also consider how his strategy affects other divisions of the Playa Dorada Corporation, including finance, operations, marketing, and sales. Can he transform the resort's tennis operations into a profit center? To prepare for case discussion, students complete a quantitative analysis of past and expected future usage of the tennis facilities and formulate a growth strategy.
Subjects Include: Service Management, Operations Management, Aggregate Planning, Capacity Planning, Pricing Strategy, Production Controls, Seasonal Demand and Resort Management
1. To illustrate aggregate capacity planning in a service organization. 2. To estimate capacity requirements when demand is variable and uncertain. 3. To understand the complex ways in which management of service operations interrelates with other corporate functions.
Capacity planning; Expansion; Planning; Pricing strategy; Production controls
- Geographic: Florida
- Industry: Hotels
- Industry: Tourism services
- Industry: Travel services
- Event Year Begin: 2007