A cookie is a small data packet that a Website stores on the User’s computer. A cookie is a data string, written in machine language (“base language”). Thus, these are small data flows that are saved by the User’s computer when they access a Site or parts of the same.
Cookies, which are more commonly known as “Web Cookies” or “Tracking Cookies”, are small text files that are sent from an Internet server - the computer from which the visited Site is running - to the User’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and saved on the hard disk of the User’s personal computer. It is an ID card for the Site that sent it and contains no viruses. If you were to open the relative folder, you would see a list of small data flows, all around 1k in size, except for the index file, which is a little bigger. They are all very small data flows and they should never create any problems with the User’s disk space. As they are merely flows of text, they cannot send viruses and if you look at the name of the cookies, you will see that they always contain a reference to the names of the sites that have been visited previously. The use of the information collected through cookies, such as the connectivity server that the User is registered on, the type of browser used, and the User’s click-through rate on any banners, is limited to customisation and degree of satisfaction with the services available on the Site, also concerning advertising. Cookies are often - wrongly - considered to be real programs, which creates inaccurate beliefs. In actual fact, they are simple blocks of data, which - alone - cannot execute any action on the computer. Specifically, they cannot contain spyware or viruses. Despite this, cookies from some sites are categorised as spyware by many anti-spyware products as they allow the User to be identified.
Web pages have no memory. If you browse from one page to another on a website, you will not be recognised as the same User on each page. Cookies allow the website to recognise the User’s browser and therefore are mainly used to remember their choices, for example, the language and currency they have selected, and to recognise the User when they visit again. During the browsing experience, the following is recorded: information concerning the browser used by the client, the click-through rate in the different areas of interest, the products most purchased, and a series of aspects linked to personalisation and degree of satisfaction with the services offered by the visited Site.
All cookies are not the same.
There are various kinds of cookies and different ways of using them. Cookies are distinguished based on the function they carry out, their duration, and depending on who has added them to a website.
TYPES OF COOKIES:
Technical cookies are used to offer Users an intuitive and advanced Site that automatically adapts to their needs and preferences. They are essential for the optimal functioning of Sites and allow you to view the Website, allow it to function properly, allow you to create a personal account and login, and allow requests to be managed.
Functional cookiesFunctional cookies are used to remember preferences and help the User to use the Website effectively and efficiently, as well as recall the searches and facilities that they are currently viewing and those they viewed in the past. Functional cookies are not essential for the functioning of the Website, however they increase its functionality and improve the overall experience.
These two categories of cookies (technical and functional cookies) are so-called temporary cookies. These are “session cookies” and are sent by the Site to the User’s computer when they are browsing, yet are only saved for the duration of the browsing session. This means that when the User closes their browser, the cookies are automatically deleted and disappear, without staying saved on the computer. They are made up of random numbers generated by the server and work to allow the Site to be browsed safely and efficiently. The use of these cookies facilitates the User’s browsing on the Site, by - for example - remembering the data provided by the User when they compile forms on the Site (so-called user input cookies), recognising the User after they have logged into the Site (so-called authentication cookies), and to personalise the Site’s interface based on the preferences indicated by the User, etc.These cookies do not require the prior and express consent of the User as they are strictly necessary for the provision of the service requested by the Site User.
Other types of cookies include:
Analytical cookies We use analytical cookies to better understand how visitors use the Website, to understand what works and what does not, to optimise and improve the Site, and to ensure that the Site is always interesting and relevant. The data acquired includes web pages visited, exit and entry pages, platform type, date and time information, and data such as the number of clicks on a certain page, mouse movements, scrolling, words searched for, and text entered while using the Site. We also incorporate analytical cookies for online advertising campaigns to find out how Users interact with a Site, for example, in regard to online sales after viewing an ad, including those on third-party Websites. Commercial cookies Commercial cookies are used to show the ads of a Site on other Websites. This is known as “retargeting” and varies depending on the actions of the User on the commercial Website, such as the destinations they search for, the facilities they view, and the prices shown.
Cookies do not collect information that can directly identify the User. In fact, the Palazzo Massaini estate cannot obtain any directly identifiable information (e.g. name, surname) from cookies if it has not been provided by the User directly. Cookies allow the Site to identify the personal computer of the User, through the information it contains, every time the User connects to the Site using their personal computer. Furthermore, another Website cannot use a cookie placed by the Palazzo Massaini estate Site to access other information contained on the User’s computer. Once saved on the computer, the cookie can only be read by the Website that created it. The Palazzo Massaini estate does not sell or transfer User data collected through cookies, unless it has previously informed them through messages or notifications on the Site and requested their express consent or for reasons imposed by Law.
The Palazzo Massaini estate uses these types of cookies to:
- count the unique visitors to a Web page or a service
- produce aggregate statistics on how our sites and services are functioning
- collect data on traffic and User interaction on the Website to identify trends and assess our audience
- improve the performance of the Site, also making User searches faster
- improve the User browsing experience by suggesting the best promotions and products based on their navigation
- save information on User preferences and thus customise the Site depending on the specific interests of the User
- send personalised promotions based on the consumption habits of the User, also by monitoring their browsing on the Site
- collect the User consumption preferences for specific and targeted sales and advertising initiatives
- avoid the same advertising messages being displayed several times
- save the chosen products that have been previously added to the User’s cart
- speed up searches
- recognise the computer when the User returns and uses the Website
- adapt the presentation of the Site to the viewing preferences of the User’s device (screen resolution, system used, etc.)
- adopt security measures, for example, when the User connects to content or a service again after a certain period of time.
When the User views advertising messages online from the Palazzo Massaini estate, one or more permanent cookies are placed on their device which will recognise the device every time an advertising message is viewed. As the Palazzo Massaini estate manages advertising messages on its own Website and on its advertising partners’ sites, over time it has the possibility to collect information on page type, content and advertising messages that the User or the Users of a certain computer have visited or viewed. The Palazzo Massaini estate is not responsible for cookies from Sites that are linked through its Site or those from social networks.
By entering any page of the Palazzo Massaini estate Site, be it the Homepage or any other page that can be accessed directly from outside the Site itself, an evident banner will appear, which clearly indicates:
- that the Site also uses profiling cookies to send targeted advertising messages;
- that the Site also allows for “third-party” cookies to be sent, i.e. cookies installed by a different Site via the Site you are visiting;
- a link to this extended Policy (“click here”), with instructions on the use of the cookies placed by the Site, where you can withdraw consent to their installation directly or by connecting to different sites in the instance of “third-party” cookies;
Microsoft Windows Explorer:
If the User does not wish to receive Google Analytics cookies, they can do so by connecting to:
If the User would like more information on Google Analytics cookies, please visit
If the User would like more information on cookies in general, please visit
As an example, the procedure to remove cookies from the Google Chrome browser is given below:
- Click on the Chrome menu in the browser’s tool tab
- Select “Settings”
- Click on “Advanced”
- Under “Privacy and security”, click on “Content settings”
- The following settings relating to cookies can then be changed in the “Cookies” section:
- “Keep local data only until you quit your browser”
- “Block sites from setting any data”
- “Block third-party cookies and site data”
- By clicking on “All cookies and site data”, a dialogue box opens with “Cookies and site data”:
- To delete all cookies, click on “Remove all” found to the top right of the dialogue box.
- To delete a specific cookie, place the mouse over the site that generated the cookie and click on the X that will appear in the right corner.
Use of other sites.
|Provenienza||Technical - Helps to optimise browsing and User offers|
|CookiesOk||Technical - Cookie to accept the site Cookie rules|
|bv_aff_camp_segm||Technical - Cookies to analyse User browsing habits and orders|
|bv_aff_idproven||Technical - Cookies to analyse User browsing habits and orders|
|bv_customer||Technical - Cookies to analyse User browsing habits and orders|
|contact||Technical - Cookies for the user to access their reserved area|
|first_login||Technical - This cookie helps to view the various entry layers|
|layer_controllo||Technical - This cookie helps to view the various entry layers|
|layer_oscura||Technical - This cookie helps to view the various entry layers|
|visto_layer_LOG||Technical - This cookie helps to view the various entry layers|
|__utmz||GoogleAnalytics - This cookie tracks the origin of traffic and browsing|
|__utma||GoogleAnalytics - This cookie uniquely identifies visitors|
|_ga||GoogleAnalytics - This cookie uniquely identifies visitors|
|session||Session Cookie - Web session cookie|