Save precious water. Floss your teeth. Buckle up for safety. Those are just some of the truisms familiar to generations of Singaporeans. Since gaining independence five decades ago, the Southeast Asian city-state has seen countless government campaigns aimed to mold citizens who could live up to the nation’s leap from Third World to First. Design has played a central role in these efforts, as evident in the 6,000+ posters preserved in the National Archives of Singapore.
Since its establishment in 1968, this state institution has archived posters as part of its collection of material culture—including government records, maps, photographs, oral history interviews, audiovisual, and sound recordings—that are significant to Singapore’s history. Most of its posters come from government campaigns, with a small number created for cultural events, movies, and corporations.