NTC’s beloved Mummy character returns, this time landing a job as a lab technician. His complete lack of knowledge about medical history can’t diminish the Mummy’s newfound passion for virology. Like our live in-school theatrical performances, this short video discusses a topic of great importance to those in the STEM industries – the need to inspire young innovators to pursue a career in their field – but presents this subject through humor and storytelling, making the message more engaging and memorable.
Shot in our Minneapolis studio, “The Mummy Gets Schooled” series transplants an ancient Egyptian mummy to modern-day situations impacting the STEM industries – namely, the need to prepare for future workforce needs by inspiring the young (or, in this case, the very old) to pursue STEM subjects. The Mummy character is a natural way to present information humorously without the need for any backstory.
“The Mummy Gets Schooled” is an example of NTC’s in-house video production. Much like our in-school theatrical performances, they are scripted to be entertaining while emphasizing complex pieces of information.
The vital importance of STEM education for younger generations is well-known. The U.S. Department of Commerce reports that STEM occupations are growing at 17%, while other occupations are growing at an average of 9.8%. STEM education creates critical thinkers, increases science literacy and empowers the next generation of innovators, who will help develop new products and processes that sustain our economy. Despite the significant role that STEM industries will play in the near-future, mathematics and science scores on average among U.S. students are lagging behind other developing countries, ranking 29th in math and 22nd in science.
Clearly, it is important for all organizations to engage and inspire K-12 students to consider a career in STEM – not only as a way to prepare their own workforce, but to strengthen the American economy on a global scale. Instead of conveying this urgency strictly through facts and analysis, NTC believes that humor and creativity are essential to getting all audiences excited about potentially difficult subjects. Just as the Mummy finds himself rejuvenated by working in a STEM occupation, we know NTC’s creative and comedic in-school programs get students excited about STEM subjects in a way that more traditional learning methods can’t achieve.
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