In chapter 11 of Journalism Next, Mark Briggs talked about building an audience. He started with discussing building an online presence. Journalists should know their audience and still produce and/or write good stories that their audience would like. The journalist should keep track of work done online.
Briggs said it is important to track the audience too. What does the audience like? What does the audience not like?
Using a tracking software, like Google Analytics would help a journalist or news organization figure out their audience. The software helps track site and page visits, how long someone spent reading a story or watching a news package.
Search engines help journalists. The most credible sources get displayed first. Briggs said most people only scroll through the first page to see what results came up.
Building an audience is important to win back the public.