Brainstorming is a process for generating a lot of ideas on a given topic
or problem without stopping to talk about or evaluate ideas as
they are written down. Brainstorming is appropriate any time a group needs
to come up with a list of ideas. It can be used when analyzing an issue,
envisioning a desired goal, or coming to a solution.
--- Brainstorming is a group of tools for generating ideas.
--- There are variations of brainstorming to suit different
--- The key rule in brainstorming is that evaluation is not
allowed during the process.
Brainstorming has many variations. Whichever variation you employ, there
are a handful of basic rules you might follow.
- No one evaluates or comments on ideas as they are suggested. Ideas are simply recorded as given.
- As the facilitator, it is especially important to stay neutral in your reactions to each idea. Clarify only enough to get the idea recorded correctly.
- Participants should express whatever ideas they have without holding back.
- The more ideas the better! No idea is too far out. Remember there will be a time for evaluation later.
- Repetition is OK. It isn't worth the time or interruption to work out overlaps at this stage -- and you don't want anyone to feel their idea was rejected.
- Piggy-backing on someone else's ideas is encouraged. This is often the building block of a workable solution.
Each time you do brainstorming, it is helpful to review the rules with
your group and to set a time limit; that way, people won't go on forever.
If you are looking to break out of customary ways of thinking, choose
a more creative variation of the tool or rearrange the physical setting
for the meeting. (We will address these ideas in more detail in next week's
entry.) In addition, be sure to affirm humor, laughter, and creativity.
Be assertive about stopping any judgmental comments.
For more information about the basics of braingstorming, order your copy of Great Meetings! Great Results today.
NEXT WEEK IN GREAT MEETINGS: Get creative with some variations on traditional
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