What is consumer behaviour analysis?
The study of organizations, groups and individual persons and the process used by them to select and purchase a product or service is called consumer behaviour analysis. The analysis of the factors that influences the consumer behaviour is termed as consumer behaviour analysis. The concept of consumer behaviour is explained in this article but for detailed explanation students can refer to Consumer Behaviour Analysis Case Studies and Assignment Help. Students can find all the information, facts, strategies that are required for writing an assignment on Consumer Behaviour Analysis in Consumer Behaviour Analysis Case Studies and Assignment Help.
Definition of Consumer Behaviour
Consumer behaviour analysis is the study of purchasing, selecting and using of products and services by organizations, groups and individual persons. In other words consumer behaviour analysis involves the research on consumers on what products they use the most, which segment of consumer are using what type of products and services what are the needs of the consumers. How a product or a service can satisfy the needs of the customer, how the products are being disposed by the consumer and how that behaviour and choices of consumer are affecting the society.
Consumer Behaviour Analysis Case Studies and Assignment Help cover the area of consumer behaviour analysis by taking organizations, groups and individual peoples as the subject of their research. Students will find the information and the content of Consumer Behaviour Analysis Case Studies and Assignment Help very interesting and it will be very useful for them to write assignments and thesis on consumer behaviour analysis. Consumer behaviour analysis also involves the disposal of used products by the consumer and that is related to the environment therefore the assignment on consumer behaviour analysis should also contain the factors affecting the environment. Behaviour and choices of consumer also affects the society. Consumer Behaviour Analysis Case Studies and Assignment Help explain all the factors of consumer behaviour that affects the environment and the society.
The experts of Consumer Behaviour Analysis Case Studies and Assignment Help have stated four main reasons for the use and application of consumer behaviour analysis.
According to the experts of Consumer Behaviour Analysis Case Studies and Assignment Help consumer behaviour analysis is mainly used by big companies as tool for market research. Consumer behaviour analysis is used for marketing strategies by several companies in various ways. For example advertisement of food products are generally broadcasted late in the afternoon when most of the people are hungry so that they are more receptive to such advertisement. Another example of the use consumer behaviour analysis used by the companies as stated by the experts of Consumer Behaviour Analysis Case Studies and Assignment Help is that the companies know very well that only few people like to do experiments with a new product so they initially keep the prices of the products low until they reach the breakeven point.
According to the experts of consumer behaviour analysis and case studies and assignment help Public policies are highly impacted by the consumer behaviours. As it is a known fact that consumption of alcohol and smoking of cigarettes and other tobacco products are extremely harmful for health and society but still such products are being sold. Due to the adverse effects of such products advertisement of such products are done in a different ways. The advertisements of alcoholic drink does not mentions that it is an alcoholic drink and packets of cigarettes contains warning and graphical image of lung cancer to inform the consumer the harmful effects of cigarette.
According to the experts of consumer behaviour analysis and case studies and assignment help social marketing is not a tool for marketing products and services rather it is used for sending messages to the consumers for their well being. For example, case of HIV can be taken into the consideration. The fact that HIV can be spread by the use of shared needles which are done by some illegal drug users. Banning and reducing such drug users is not sufficient because it is impossible to completely eradicate such drug users rather it is more practical to educate consumers on this by sharing messages through social marketing that they should use the needles after putting it into bleach and dispose the needles nicely after use so that it cannot be reused. Impact and use social marketing is explained in details in consumer behaviour analysis and case studies and assignment help.
Consumer behaviour study is not only beneficial for the product manufacturers but it is also beneficial for consumers as stated by the experts of consumer behaviour analysis and case studies and assignment help. Everyone knows that buying a 64 units bottle of a product is more profitable than buying 32 bottles of 2units. Informing consumers on such matters will help them in making better choices which will be profitable for both the consumer and the producers. A consumer will save their hard earned money by buying a single bigger packet of a product than buying small units of same product. A consumer should be advised to check the price labels of all the sizes of the products compare the prices so that they can chose better option according to their needs. Details of this topic for better understanding will be found on consumer behaviour analysis and case studies and assignment help.
Theory of consumer behaviour analysis
The most important theory of consumer behaviour analysis is the black box theory. Any assignment done on the consumer behaviour analysis should contain the black box theory model. This theory is explained in the consumer behaviour analysis and case studies and assignment help by the experts from where students can gather all the required information about this theory which will be great help for them to write assignments and dissertations on consumer behaviour analysis.
Concept of Black Box
Black box model was first used by Royal Air force in the year 1947 but it became popular and used more widely after 1964. The voice recorder of the cockpit and the flight data recorder was collectively known as the black box. Black Box model can be defined as anything which is known by its functions relation. Black Box model is conceptualised as a box such that from one of its end input enters and from the other end the output is received but what is inside the box and happens inside the box cannot be seen. This model has been used in many sectors and fields such as philosophy, psychology and scientific researches.
Black Box Theory
The concept of black box theory is that something which goes inside a box that is considered as an input for which a output comes out of the other end of the box what happens inside the box is not known. According to the experts of consumer behaviour analysis and case studies and assignment help black box theory is very popular theory and it is used in various fields like philosophy, psychology and in areas of science where certain enquiry needs to be done. Black box theory is completely based on observation and it’s very important for writing assignments on consumer behaviour analysis as stated by the experts of consumer behaviour analysis assignment help. In the field of consumer behaviour analysis human mind is considered as the black box because and the analysis done on the observations performed on the behaviour of consumer is known as the black box theory. The detailed discussion about the concept of black box theory in consumer behaviour analysis will be found on consumer behaviour analysis and case studies and assignment help.
Black Box model
- Consumer practices can be understood by the detailed model of black box theory used in the consumer behaviour analysis by the help of consumer behaviour analysis and case studies and assignment help.
- The interaction of the two forces namely consumer responses and factors affecting the environment can be understood by the model of black box explained in consumer behaviour analysis and case studies and assignment help.
- According to the experts of consumer behaviour analysis and assignment help the environmental stimuli and the consumer stimuli together make the environmental factors.
- According to the experts of consumer behaviour analysis and assignment help the black box model used in the consumer behaviour analysis is comprised of the characteristics and decision process of consumers.
- Consumer behaviour is comprised of various forces as stated by the experts of consumer behaviour analysis and assignment help.
- The interaction between the decision process of consumer, the external stimuli and the responses of the consumer is thoroughly explained in consumer behaviour analysis and assignment help.
- The black box model used in the consumer behaviour analysis is based on the rational choices and behaviours of the customer, however it is not the case always. This is explained by the experts in consumer behaviour analysis and assignment help.
Parts of Black Box model
As stated by the experts of consumer behaviour analysis and assignment help black box model in consumer behaviour analysis has three parts namely environmental factors, consumer’s black box and consumer.
Environmental factor is the first part of the black box model that is covered in the consumer behaviour analysis and assignment help which is comprised of the marketing stimuli and disposal activity of the consumer. Marketing stimuli in other words the marketing mix of the company which includes the type of products that has been sold, the places where the marketing of the product was done, the cost price of the product. The environment factor that has been covered in the consumer behaviour analysis and assignment help deals mainly with the technological factors and the impact of consumer behaviour on the environment by consumption and disposal of certain products. The experts of consumer behaviour analysis and assignment help have stated all the factors that impact the environment due to consumer behaviour.
Consumer’s black box
According to the experts of consumer behaviour analysis and assignment help the choices of consumers are depends upon the process of decision making. It is very important for the consumer to choose the best products among various products which will suit best for them, for doing this the consumer has to at first recognize the problem and then determine which product will be better. This is known as problem recognition which is explained by the experts of consumer behaviour analysis and assignment help. The factor on which the choice of the consumer depends is the on the search of information about a particular product. After the consumer has recognized the problem he or she starts gathering information from various sources that which product will provide the best solution for the problem. The consumer may get information from anywhere such as the markets, posters, or they can search for products on internet or even they could recall their memory that a product is good for the problem.
According to experts of consumer behaviour analysis and assignment help this information search mainly depends upon the perception of the consumer. This search of information by the consumers about the products helps companies to make marketing strategies. The search of information about the products happens in two types internally which goes inside the mind of the consumers and other is the external sources where he or she finds information about various products from various sources. Some of the various sources of information about the product received by the consumer are the suggestions from family and friends which are in the category of personal sources. The other source is advertisements which are categorized under the commercial sources. There are other sources are public announcements and memory from the past experiences.
The other factor which affects the decision making of the consumer is the alternative evaluation. Various alternatives of the same product are available in the market that means a customer has lots of option to choose. In such a case a consumer evaluates which product will be better for them. The set of option that are available to the consumer is known as the evoked set as stated by experts of the consumer behaviour analysis and assignment help. The evoked set for the consumer is the various companies offering the same product. Students will find detailed information about alternative evaluation and evoked set in consumer behaviour analysis and assignment help.
After the consumer has evaluated the products from the evoked set that is available he or she makes purchase decision to buy a particular product which he or she finds most suitable. According to the experts of consumer behaviour analysis and assignment help not all purchase decisions results into actual purchase as there may be other factors such as the option of credit cards and finance option provided by the product company. More details about purchase decision will be found on consumer behaviour analysis and assignment help.
After the purchase has been done consumer once again evaluates the product which is known as the post purchase evaluation. In this stage the consumer evaluates the product after using it and if the consumer does not finds it satisfactory he or she will not use the product again and moreover he or she will also tell their friends or relatives not to use the product again which can lead to the erosion of loyal customer base of the product. It is the duty of the company to ensure that the decision of purchasing their product from various alternatives was not wrong this concept is known as the cognitive dissonance. There are other internal factors also such as the lifestyle, attitude etc. More details about the after purchase evaluation and cognitive dissonance will be found on consumer behaviour analysis and assignment help.
Consumer itself is the part of black box model of consumer behaviour analysis according to the experts of consumer behaviour analysis and assignment help. The fact that consumer itself is the part black box theory because consumer purchases the products and the decision of the consumer matters the most.
Case example for explaining the consumer choice as a part of black box theory of consumer behaviour analysis
Mr. Robert Duncan who lives in Boston wants to buy a car.
Mr. Duncan’s office is very far away from his home and he wants to minimize the time it takes to travel from his office to house and vice versa.
He has already considered all the other alternatives to reduce the travelling between his office and home such as subway, tram, taxis, bus etc. The final decision taken by Mr Duncan was to purchase a car because he thinks car will be the best option for him as it will provide comfort, convenience and will reduce the travelling time more than other alternatives.
His budget was around $20000. He considered the various cars on the basis of specifications and prices in his budget.
He decided to buy Honda
The dealer provided Mr Duncan very good and satisfactory service.